What is Addiction Treatment Center Lead Generation in 2020?
Addiction treatment center marketing lead generation strategies in 2020 is a big picture, Owners and Marketing Directors need a vision for long-term solutions. Many treatment centers are short-sighted with their drug rehab leads spend efforts. I’m not the only one that sees this in the addiction treatment and addiction sales/service markets. So much, that they don’t read, or understand their Google Analytics. Also, many do not have call tracking telling them where the call came from (Facebook, LinkedIn, Twitter, organic, paid, etc.). What articles are producing the most calls, and who made the call. You also get their contact information and much more intelligence.
Many industry experts are saying that only about 5-10% of all internet traffic is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.
Addiction Treatment Center Marketing Drug Rehab Leads Generation Spending Big Dollars
There are big dollars spent on addiction treatment center marketing lead generation strategies in the Addiction Treatment Industry. It takes a lot to get treatment clients and to get sales/service business. According to Forbes Magazine, 40 BILLION Dollars of revenue are generated from addiction treatment alone. If you are savvy in addiction treatment center marketing lead generation strategies, you are spending 20% of your revenue on marketing. That means there are over 8 billion dollars being spent on addiction treatment marketing in our industry. Even well-established centers, and especially new centers should have an addiction treatment center consultant guiding, and steering them away from costly mistakes.
Driving Visitors to Your Website in 2020 Equals More Treatment Calls
In 2020, drug rehabilitation centers need to get more visitors to their website. It generally takes about 10-15 treatment calls to generate one client in addiction treatment center marketing lead generation strategies. The CPA is generally $3,000-$5,000 per client depending on how you break it down. In that process, there are 100’s that have touched upon their center. The days of being happy about getting that one treatment call is gone. You need to repeatedly and continually get them back into your referral sales funnel. Also, focusing on a minimum of 4 social mediums and use keywords when linking (LinkedIn drug rehab marketing, Facebook drug rehab SEO marketing, Twitter drug rehab marketing, and YouTube) is an absolute must. However, they need an established large audience, and solid content to drive traffic (we drive 500-1000 visitors every 7-10 days) organically growing SEO is paramount. Social media is a must for any treatment center, and they need to learn how to build their own electronic assets.
Addiction Treatment Center Marketing Drug Rehab Lead Generation Strategies
Many small to medium size players have unsophisticated marketing infrastructure in place. They have an overall lack of knowledge of drug rehab marketing and an understanding of SEO. They have been somewhat successful until now in the AD WORDS sandbox and using drug rehab call centers to generate treatment calls. Google pay per click is not the answer for drug rehabilitation centers.
There are more reliable marketing strategies for substance abuse treatment. Drug rehab SEO marketing will outproduce PPC and the cost per acquisition is much less over time. However, it takes about 90 days to start seeing results. Rehab owners need a long-term plan, with a diverse marketing mix, that gives them something to show for their yearly spend on addiction treatment marketing.
With the game being restricted it is difficult to generate qualified leads. The Google restrictions and new drug rehab call centers restrictions are squeezing many substance abuse treatment centers. There marketing has completely stopped with nothing to show for their spend. Placing a solid organic model to their addiction treatment center marketing lead generation strategies mix would have played better. They would still have a steady drip of conversions, and steady Eddy SEO with an audience they own.
Content Models take time to start producing (6-9 months) and take years to put your organization in their optimum position. It takes an understanding of social media, email marketing, SEO, call tracking, Google analytics and much more. Contact one of our drug rehab marketing consultants or 561-235-6195 to make sure you have something to show for your marketing spend in the future.
Drug Rehab marketing and SEO consultants are critical to survive extreme competition and generate treatment calls. If you are a CEO or an Executive of an addiction recovery treatment center you must have detailed substance abuse marketing plan to generate treatment calls. It is critical that drug rehabilitation center owners have a drug rehab marketing agency, drug rehab marketing consultants and a specialized SEO company performing the marketing.
These drug rehab marketing and SEO consultants will provide a healthy rehabilitation centered marketing mix to generate clients. A marketing mix is constantly changing and being modified to the ongoing changes in the market. If you don’t have one, you better get one because with the changes on the business side of our industry it has become paramount you have one in place.
Drug Rehab Marketing SEO Specialists Getting on Page One
All treatment centers should own a targeted addiction professional and individuals seeking an addiction treatment marketing audience. Building and owning a social media audience gives a lifetime value to your center that pays dividends year after year. If you haven’t, start building your center’s electric assets. Grow a targeted audience that is yours to keep. We are an addiction treatment center marketing and consulting firm.
Our team, with over 30 years combined industry experience can increase calls, traffic, and revenue. Our 90-day marketing program teaches drug rehab SEO and instantly plugs you into our direct and targeted audience on Facebook (100,000), LinkedIn (75,000), and Twitter (14,000). We run your Facebook and LinkedIn for 90-days distributing your quality content to millions. After the 90-days we teach you all the secrets, tricks, and back-doors on these mediums so you can finally have an audience that you own.
What is Patient Brokering for Drug and Alcohol Addiction Treatment Centers?
Patient Brokering is affecting drug and treatment center owners, detox center owners, sober home operators, and all addiction professionals. This hurricane hit Florida in full force and is becoming a category 5 in California with other states following soon. Florida was irresponsibly labeled by the media with the “Florida shuffle”. Now, California is being labeled the “rehab Riviera”. California drug rehabilitation centers need to be prepared because this irresponsible journalism will deter many from attending treatment there. Florida has been experiencing this for over a year with many ethical operators closing their doors.
Patient brokering is when individuals or companies lure in potential treatment center clients for monetary compensation. This compensation can be from $500-$5,000 per individual. Individuals with good insurance can potentially be worth hundreds of thousands of dollars. Patient brokering also occurs when drug rehabilitation centers lure in clients with discounts and incentives. The boots on the ground strategy of buying and selling of clients by unethical drug and alcohol addiction treatment centers are happening all across the nation.
The Florida law pertaining to patient brokering for addiction treatment centers and sober homes in under Chapter 817.505. This hurricane is directed towards patient brokers, drug dealers, prescribing doctors, and hospitals (collection of OD data). However, it has drastically affected many addiction treatment centers in South Florida. It requires them to operate quite differently facing severe penalties, felony charges, and jail time. The old “Laissez-faire” operating mentality is gone and being replaced because of abuse, irresponsibility, and the loss of many lives. The patient brokering laws passed in Florida affect the nation. All addiction professionals must be aware of the new Florida patient brokering laws as of July 1, 2017.
BHNR Educates on Ethical Business Practices Fighting Patient Brokering
This is the first time our industry we have regulations designed to get rid of the large underground network of patient brokers. The new laws are ultimately designed to address the heroin epidemic and save lives. For right now they are forced on drug rehabs in Florida and West Palm Beach. However, they are quickly spreading across the nation with California drug rehabs next. If you do not completely understand all the legislation that has come and is coming you will not be operating soon.
At Behavioral Health Network Resources October 27, 2016 event where we were honored to have the Riviera Beach Civil Drug Court. We raised over $400,000 worth of treatment scholarships (services not monies). At that event, we said there was a hurricane coming to South Florida. We were preparing the addiction professionals for the upcoming changes. We host addiction conferences (14 events total) educating Executives on the ethical business side of addiction. Behavioral Health Network Resources knew it was their responsibility to fight against patient brokering. To use our loud voice in the professional community, and on social media educating on these complex changes.
Drug Rehabs in Florida Understanding the Landscape
Early in 2017, we were attending the Sober Homes Task Force and the Palm Beach County Substance Awareness Coalition (PBCSAC) meetings. We did this to try and understand the legislative process and the changes that are coming from some of the industry’s addiction professionals. We sat quietly, listening, getting educated, and took in all the information that we could to get an understanding to educate the professional community and the Executives attending our events.
We sat in meetings and tried to get an understanding on these changes. We noticed that there are only about 40-50 organizations participating with these organizations. These organizations have formed the landscape for the legislative changes. Any organization that has not been present or decided not to participate could have helped mold the new regulated addiction treatment industry.
Educating the Behavioral Health Industry for Clarity
In our current journey, there are still areas where we are confused. The legal jargon that the laws and bills are written can be extremely difficult to understand. Trying to completely understand some areas where there are loopholes. Many of these changes affect drug rehab marketing and SEO marketing on the web and referrals to and from addiction treatment centers. We have spoken with many operators and addiction professionals. Many thought the changes would never happen. Almost all are relying on the interpretation of their legal counsel, or even worse an interpretation from their peers. We have also seen on social media the same type of reaction with many complaining, but few get involved.
Patient Brokering Laws in Florida
The current Florida law that was passed on July 1, 2017 (HB 807, SB 788) covers many different areas. Below these are broken down into simplistic terms:
Drug Rehab Marketing: Drug treatment center marketers will need to be licensed by the state’s Division of Consumer Services. Deceiving, lying, or misleading about treatment services offered, amenities and the high jacking of 800 numbers will be a first-degree misdemeanor. We have been educating centers of the 800-number high jacking using our national social media audience, and as a personality on the national Radio Raw Show.
HB 807 (SB 788) — Marketers will now have to be licensed and there are stiff penalties and fines for patient brokering. and centers will be held legally liable for deceptive marketing practices. It makes DCF the “big brother” and enforcer of the industry. You can find more information by reading “Top Five Criteria Sober Living West Palm Beach
Sponsors: Reps. Bill Hager, R-Boca Raton; Gayle Harrell, R-Stuart; and Joseph Abruzzo, D-Boca Raton; and Sen. Jeff Clemens, D-Atlantis.
HB 249 (SB 588) — Paramedics, emergency techs, and hospitals to collect data on overdoses and report them to the Dept. of Health. It also forces hospitals to adapt to overdose protocols.
Sponsors: Reps. Bob Rommel, R-Naples, Larry Lee Jr., D-Fort Pierce; and Sen. Kathleen Passidomo, R-Naples.
HB 477 — Directly attacks drug dealers with min. and mandatory jail time including heavy fines for dealing in fentanyl. It also gives prosecutors the option of imposing murder charges.
Sponsors: Reps. Kathleen Peters, R-St. Petersburg; and Charlie Stone, R-Ocala.
HB 557 (SB 840) — Directed towards prescribing physicians controlling the number of opioids prescribed to five days. The Prescriptions that are filled for any controlled substances must be reported in the State prescription drug monitoring database within one day.
Sponsors: Rep. Nicholas Duran, D-Miami, Rep. David Silvers, D-West Palm Beach; and Sen. Jeff Clemens, D-Atlantis.
SB 886 (HB 791) — Protects individuals that have been Marchman Acted by making their court records confidential.
Sponsors: Sen. Bobby Powell, D-West Palm Beach; Rep. Joseph Abruzzo, D-Boca Raton.
Criminal Penalties: Statewide you can be investigated and prosecuted for patient brokering. The prosecution could result in a felony and the fines increase with the number of patients brokered. Brokering more than 20 patients will be a first-degree felony and a whopping fine of $500,000.
Patient Brokering and DCF
DCF’s Role (Department of Children and Families): It will now cost much more to license a facility and the penalty for operating without a license is a third-degree felony with a maximum 5 years in jail. DCF significantly increased licensing fees. Operating without a license becomes a third-degree felony, carrying a maximum five-year prison sentence. DCF now has new rules including; clinical, treatment best-practices, operating standards, levels of qualifications for addiction professionals and the number of staff that will be required to operate. DCF will is also allowed to visit your center anytime without notice and inspect all of the above.
As a treatment center owner, detox center owner, sober living owner and all addiction professionals you need to completely understand the 5 bills that have passed below;
Patient Brokering Drug Rehabs in Florida Sets the Regulation Pace for the Nation
While Florida has one of the worst reputations for addiction treatment in the US, we must realize that Florida is also one of the most popular destinations for treatment and one of the nation’s largest providers of treatment. The large underground patient brokering network is national and many other states have the same issues as Florida. However, the spotlight has been on South Florida. The work that has been done, and will be done, is setting a precedent to be followed nationally. California drug rehabs are now experiencing new patient brokering laws on September 27, 2018. With the heroin epidemic killing more than 150 per day, many other states will be following soon.
We would love to hear your thoughts on the current situation on new laws affecting the heroin epidemic. Leave your comments below.
We are dedicated to educating Addiction Executives on ethical business practices nationwide, with our events attracting a national audience. Our addiction conferences EMP series events have educated Florida Executives with 14 events on ethical business and marketing solutions. These addiction conferences teach Executives, directors and outreach ethical drug rehab marketing strategies. If your organization is dedicated to ethical business practices and you want to educate your peers, we would like to speak with you about participating in our addiction conference. Our conferences have helped us build up one of the largest addiction professional audiences in the nation. These conferences have assisted us in being educated by successful thought leaders in drug rehab SEO marketing.
Addiction Professional Groups Fighting Against Patient Brokering
Facebook Addiction Professional Referral Group 19,000 Members (500 being vetted for approval). An extremely active group is an outstanding ethical resource for Addiction Professionals. This group has banned over 4,000 questionable members. CLICK HERE
Our industry is changing fast, self-regulation, unity and positive messages are needed. We felt it’s extremely important for all professionals in our industry to gain as much knowledge as possible on these drastic changes and have allowed access to the Facebook Live feed below of a key addiction conference. This event featured the sober homes task force and was key for many South Florida operators. Below you can visit the panelist portion of the event and get educated on some of the issues.
Monumental Industry Changes Conference – Sponsored by RecoveryRadio.FM
American Addiction Centers 800’s Being Stolen Affecting Drug Rehab Marketing
American Addiction Centers sat down with Behavioral Health Network Resources, CEO, Charles Davis on a live national radio show. American Addiction Centers wanted to educate treatment center CEO’s, and Executives on the sophisticated drug rehab marketing scheme on high-jacking treatment centers 800 numbers (View radio show at the bottom of this post). Mr. Davis said, “This is a huge national problem that, and many centers are unaware their clients are being re-routed.
The addiction treatment industry is a 40 billion dollar a year industry. It’s in the midst of unprecedented change with battling patient brokering. On the forefront is “boots on the ground” patient brokering, however, the power of lead generation on Google poses just as big of a problem. Treatment centers must get educated on their marketing practices to survive. Many are unaware of the “Top 3 Rehab Marketing Missing Links Losing Revenue“. Their foundation in web marketing is poor. They need to have their websites set-up properly, get back-links from reputable sites, and have proper SEO on their keywords. On September 16, 2017, Google finally stepped up by restricting Ad Words in the addiction treatment industry.
Savvy web marketers have devised ways to re-rout tens-of-thousands of calls per day. The scheme is using Google business listings. Many of the small treatment centers are not web savvy marketers. Their websites aren’t set-up properly, no Google analytics, no call tracking, and no blog. These are the perfect targets for the 800 jacking. This scheme is extremely sophisticated and is also targeting the big players like American Addiction Centers. When they get caught they just deny it. It is extremely difficult to prosecute. It is easy for anyone to change current information such as a phone number.
Anyone can submit a change to a Google business page. Google will go to the person making the changes and say is this correct. This is why even the big players are having their numbers switched. One step is to install call tracking and monitor it daily. This is inexpensive, we just set-up a small client and they are only paying about $50 per month.
American Addiction Centers Warns Industry
Addiction treatment marketing professionals should be involved with social media. At the very minimum, they should be on LinkedIn, Facebook, Twitter, G+, and YouTube. The issue American Addiction Centers is warning centers about is in many Facebook social media groups including Addiction Professional Referral Group, (16,000 Members), and The Addiction Industry Top 100 Group (5,300 Members). Many are pointing the finger on this national problem without in-depth due diligence. Get educated on this national problem in the video below. Please note we experienced technical sound difficulties and the sound does not start until 2 min. and 15 sec. into the video.
Addiction Conferences Help Educate on Drug Rehab Marketing
We held one of our addiction conferences on May 10, 2017. in Riviera Beach, FL. addressing this issue. This event featured 5 Executive Thought Leaders (Asst. State Attorney, PBC Substance Awareness Coalition, PBSO, Indian Bob, and more…) discussing sober homes regulation, and treatment center busts. In addition, what’s in store for the future, and vital marketing intel from other panelists were covered during this unique talk show host/town hall forum. This event attracted 210 addiction professionals, 90 CEOs, and 20 exhibitors.
If you are a treatment center and have not registered your Google business listing, you can find out how here.
Being involved with addiction professionals on a national basis is a must to be aware of the fraudulent practices that are happening in every state. Here are over 35 groups with well over 120,000 members that you can join;
Facebook Addiction Professional Referral Group 13,000 Members. One of Facebook’s most active addition groups, highly monitored over 4,000 banned in the last 12 months.
Drug Rehab Marketing Influenced by Millennial Population
Addiction treatment marketing neglects millennial in many ways. There is an understanding gap between millennial’s and addiction treatment marketing organizations in our industry. Millennial’s are changing addiction treatment marketing and behavioral health marketing. I know, I am one and have been in treatment a couple of times. We are forcing businesses to truly engage and build relationships with us to get into treatment. We are in a scared and confused state and need to be in touch and comfortable with our treatment center decision.
I am part of a generation that currently represents the largest potential lifetime value of all the consumer segments. We are not uneducated, lazy, or unwilling, We understand that we need to seek help for our addiction and behavioral health issues. We all know that the national success rates of treatment are at about 10%. The reality is that we need to be in treatment more than once, and treatment centers need to not only attracted and engage us but also stay in front of us after we leave their center. this is one of the areas that addiction treatment marketing neglects millennial.
Understanding How to Use Facebook to Reach a Millennial
After attending a marketing conference in Las Vegas where millennial’s was the hot topic. It dawned on me that there is a huge gap between millennial’s and addiction treatment marketing. That addiction treatment marketing neglects millennials in many ways. This is because they are failing to attract and engage us. We are their largest target market. The addiction treatment industry is being dominated by the largest social medium (Facebook) with patient broker.
This is because they understand how to attract, and engage individuals seeking treatment. Treatment centers need to understand and use more sophisticated marketing that attracts, engages, and brings the viewer to their websites. Facebook has over 2 billion users and the largest audience of millennial’s. Addiction treatment centers must learn how to use this social media in their lead generation strategies. They must learn how to implement strategies when marketing to millennial’s.
Addiction Executive Talk Show Host/Town Hall conferences providing ethical business and marketing strategies. Next conference on 4/30/19 in Riviera Beach, FL
Millennials are the largest audience of potential users of drug and alcohol addiction treatment. A millennial is anyone born between 1980 and 2005; there are over 80 million. We are ethnically diverse, mainly college graduates, and know/dominate the internet. The internet, cell phones, and social media are our BFF’s where we spend most of our time. Facebook, Twitter, Snap Chat, and yes even LinkedIn are some of our favorites The internet, cell phones, and social media are our BFF’s. There must be an awareness, that this is the largest segment of potential clients, to get rid of the separation between millennial’s and addiction treatment marketing. Want to learn more about social media marketing?
Lack of Engagement is How Addiction Treatment Marketing Neglects Millennial’s
When trying to figure out why they are not getting through to us, addiction treatment falls short in sustaining a truly dedicated effort to connecting with us. This type of approach involves developing programs from scratch specifically for millennial’s, including content, getting us to engage and building a trust relationship. We spend most of our time on mobile devices and want to be engaged. Social media marketing and getting on page one of Google with drug rehab SEO is critical.
Addiction Treatment Marketing Mistakes to Millennial’s
From a marketing professional perspective, it really is the basics. Offering potential client/service engagement using our language, in an honest and true story we can relate to, not clinical jargon. We understand what we are experiencing with our drug and alcohol issues and attacking us from a clinical perceptive does not work effectively. Please stop with the, we are Sunshine Rehab, were JACHO accredited, and we have open beds. This type of marketing is useless and embarrassing to your center. Try hitting us up with content that relates to our lives, and what we are experiencing.
Marketing with Lack of Attracting and Engaging Content With Drug Rehab Marketing
The bottom-line is millennial’s are going to use our “inner circle” to find out about treatment. We are looking for social mediums that are not polished and professional. We are thirsting for, interesting, real-life experiences similar to ours that opens us up, and email contact that touches us a makes us want to engage. We prefer to see content that relates to us, not clinical crap, and not what a cookie cutter drug rehab marketing agency thinks we want.
One of the biggest problems is many treatment centers and sales/service organizations want an instant return. They are used to getting instant results with PPC. Social media is only a part of your marketing mix, and the audience is earned over time. It requires your most important web marketing tool which is your blog. This requires content that is attracting and engaging to the reader. The landscape of social media has changed due to complex algorithms.
The days of just posting and seeing results are gone for addiction treatment marketing. You either have to pay Facebook or LinkedIn for ads or build your own audiences within these mediums. Our 90-day social media marketing package not only taps you instantly into our audience but also grows an audience that is your intellectual property after our 90-day social media marketing program.
Examine your marketing model and take the time to engage with millennial’s; we are the most powerful buying group in the nation. If you don’t get in front of us and engages us chances are you will not be seeing us in your center.
If you are interested in tapping into our captured audience of 30,000 addiction and behavioral health level one connections on LinkedIn, our 14 LinkedIn addiction groups with 50,000 members, our 15,000 addiction-related Facebook friends, our 40 Facebook addiction groups with over 150,000 members, our 12,000 addiction twitter followers, and our professional email list of over 40,000 addiction professionals contact Charles Davis at 561-235-6195, or info@behavioralhealthnetworkresources.com.
Click the above pic to see 60 of the webs best addiction groups with over 200,000 members, or click the highlighted links below to join a couple of the most popular Facebook groups.
Why Will There be Wasted Drug Rehab Marketing Dollars?
Addiction treatment marketing dollars can be spent quickly without any type of return. Many drug rehabs are unaware they are wasting their drug rehab marketing budget allocated for 2020. There are many layers of their marketing mix that need to be in place to be effective and understood to not waste their marketing budget.
Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are;
call center lead generation
snail mail
email mail marketing
organic rankings
gorilla marketing
As the list goes on it also includes Facebook, LinkedIn, addiction professional conferences, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.
One more extremely important piece is putting into place analytics; Google analytics, and call tracking. Google is free, and call tracking is very inexpensive. The information that these give will save treatment centers big dollars. They must be able to tell what is working, what is not working, and adjust quickly to these situations.
Addiction Treatment Marketing Dollars in the Mix
There are many that are not using a marketing mix in 2021, and not spending enough. They expect immediate results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits. However, there is a cost to marketing in our industry. Being wise with their treatment centers addiction treatment marketing dollars is becoming paramount.
Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. They are ignoring a drug rehab SEO marketing strategy drug rehab SEO marketing strategy. This tight-knit network can only produce a limited amount of referrals. This is extremely risky considering they are trading the same referrals. This is the #1 reason the turn over rate for outreach professionals is 6-12 months. At some point, treatment centers must generate new referrals.
Web marketing outperforms all other marketing combined, however, it requires a foundation including proper website development, SEO, and social media marketing. Owners must provide education and resources for their outreach professionals and provide them with useful tools instead of hiring them solely based on their referral sources. Contracting an experienced drug rehab marketing consultant can provide these tools in addition to guidance on how to properly set-up your website, SEO and social media marketing.
We have a client, that is utilizing our drug rehab social media marketing to maximize his treatment centers addiction treatment marketing dollars. This client is brand new to web marketing in our industry. They were shocked at how complicated and expensive it is to have a successful marketing campaign, and the many different components it entails.
We explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.
The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.
Drug Rehab Marketing Revenue Saved by S.W.O.T.
We suggested to do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost-saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intelligence the marketing it is just a guessing game and dollars are being wasted. This analysis also looks at where your web assets are leaking Google juice. Website development and SEO are the top mistakes made by organizations in the addiction treatment industry. Without these be set-up properly you will continue to waste marketing dollars.
This client knew we were thought leaders in marketing in the addiction treatment industry by our activity and exposure.
We carefully explained the many pain points in drug and alcohol addiction treatment center marketing drug and alcohol addiction treatment center marketing. I went in depth on the many avenues to consider including PPC, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowd sourcing organic model, and many more. It critical to find a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again, and again until they become a client.
This client with the help of our web marketing partners is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.
Learn Where You Are Spending Your Companies Addiction Treatment Marketing Dollars in 2021
Addiction treatment marketing dollars can be saved. Many drug and alcohol addiction treatment centers take short-cuts, and many times take the lowest bidder for their marketing. Some hire a large drug rehab marketing agency thinking they are covered. Understanding why these mistakes are being made is paramount. These are critical mistakes that cost big money. Many owners do not like the experienced marketing leaders in our industry tell them, and the investment that is needed to generate clients. Taking the lowest bidder, and short-cuts costs twice as much than if you invested the time, money, and resources to get the many mechanisms in place for effective marketing. If these are not in place your web marketing efforts will be ineffective.
Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our addiction conferences educating on ethical business and drug rehab marketing. Each of our addiction conferences has 5 Executive thought leader panelists providing proven addiction recovery marketing strategies.
Addiction treatment marketing specialists and drug rehab marketing are extremely valuable for substance abuse rehabilitation centers. Drug and alcohol addiction treatment centers will need a specialized drug rehab marketing agency, consultants, website development professional and experienced drug rehab SEO. So, you’re wasting addiction recovery marketing dollars without these professionals in place. If you’re a new start-up or have been around for any amount of time, you realize the need for experienced addiction treatment marketing professionals.
Without an addiction treatment marketing specialist as a guide, your addiction treatment marketing is costing you more than it should. There are so many components you must consider when operating an addiction treatment center. Lack of knowledge certainly will produce costly mistakes.
Experience in Addiction treatment marketing “If you think it is expensive hiring a professional wait until you hire an amateur.”- Red Adair
Addiction treatment or drug rehab marketing specialists have years of experience in drug rehab marketing and SEO. Marketing is the most important aspect of any business; it’s the hand that feeds you. There are many areas that expertise is needed to achieve results. The most successful drug rehabilitation recovery centers have experienced professionals in specific areas. Drug rehab marketing consultants, industry marketing agencies, website developers and SEO experts. Even with the following in place, many centers fail to use, or understand Google analytics, and call tracking. These are a MUST have for every drug rehab marketing plan. They must understand how to use them to quickly adjust their marketing efforts. If you not utilizing these, you’re wasting some of your addiction recovery marketing dollars. Addiction treatment marketing specialists prevent costly mistakes in the 35 billion dollars a year industry.
What Useful Information Do Drug Rehab Marketing Specialists Provide?
You always need a drug rehab marketing professional! When the revenue is easily flowing, it’s easy to overlook the need for consultants. However, in 2021 many treatment centers are struggling. New laws, regulations, and pay per click requirements are hurting operators. Addiction treatment marketing specialists can help you overcome these huge obstacles. Drug rehab marketing specialists are experienced in;
web development (with a respected and industry experienced firm)
Call Tracking
drug rehab SEO
AdWords, and PPC
Call Centers
Social Media Marketing (LinkedIn, Facebook, Twitter)
Email marketing
blog writing
Outreach strategies
Lack of Drug Rehab Marketing Experience Loses Revenue
Using drug rehab marketing individuals or companies that have little or no advertising experience is a big mistake. When seeking a drug rehab marketing agency avoid those that use a cookie cutter solution. These large agencies plug you into their pre-fabricated program. They know it won’t work for every client. However, they also know there are over 14,000 centers nationwide. They are relying on the churn rate.
These same agencies rely on Google Ad Words and Facebook PPC. In July of 2017, this hurt many agencies with Google restrictions. Prior many centers were content with Google vacuuming out their wallet with the outrageous costs of Ad Words. The smaller players were getting very few treatment calls and admissions.
If you experienced this, you’re not alone. In fact, pay per click only accounts for 1.91% of the clicks on page one of Google. Can you guess how may click troughs organic results get? A whopping 70% for the first three organic slots. Also, we must consider the coveted Google 3-pack in the maps listings. This makes organic marketing much more fruitful than pay per click. The main obstacle for ranking on Google is poor drug rehab SEO.
Drug Rehab Marketing Consultants Prevent Wasted Dollars
The quote below is just a more sophisticated way of saying “you get what you pay for.” Considering the hiring of industry experienced addiction treatment marketing specialists for your substance abuse marketing. Research teams with deep knowledge in the addiction treatment industry. While there are many addiction treatment marketing mistakes, the #1 mistake is experimenting.
Trying to use inexperienced individuals, or teams who are new to the drug rehab industry is costly. This will cost you twice as much to correct, then using an experienced marketing organization. We see this all the time with the #1 reason web marketing fails for many drug rehabilitation recovery centers. Poor drug rehab website development costs $100,000’s is wasted marketing dollars.
“Vision without execution is a hallucination.” – Thomas Edison
Addiction Conferences Bring Thought Leaders Educating on Drug Rehab Marketing
Conferences by Behavioral Health Network Resources
Addiction professional conferences are meeting places to discuss business and drug rehab marketing strategies with your peers. You can also get valuable ethical marketing must know information. Being educating on the moments of change at addiction conferences is paramount.
Events that have Executive Thought Leaders are the most valuable. Behavioral Health Network Resources conferences feature 5 Executive Thought Leader consultants and addiction treatment marketing specialists as panelists. These consultants provide proven business and marketing solutions at every event. You can call Charles Davis at 561-235-6195 with questions about sponsoring, exhibiting or attending.
Drug Rehab Marketing Specialists Know What Buttons to Push
In a solid drug rehab marketing plan there are many moving parts. Take for instance our client inpatient drug rehabs San Diego (Harmony Grove Recovery). They needed web development, search engine optimization and social media marketing. It also includes blog development, call center buys, billboards, radio, and TV. Marketing is also tied to EMR’s, CRM’s and billing. Substance abuse treatment centers owners need to put all these pieces together. All these aspects need to run like a well-oiled machine without making any mistakes. Only experienced addiction treatment marketing specialists can show how to avoid mistakes.
Every business requires a steady flow of customers. The addiction treatment field is no different. There are many ways to attract clients to your business with the Internet being one of the most powerful. However, it can be prohibitively expensive. A lack of experience in addiction treatment marketing is costing you money, more money than you think. Many are not relying upon proven drug rehab consultants that know the business and marketing aspects.
Addiction treatment marketing specialists for lead generation requires two mindsets:
Drug rehab lead generation is an investment in the long-term sustainability of the business
When you buy treatment calls they must be traceable to succeed.
Seek Information From Addiction Treatment Marketing Specialists to Avoid Costly Mistakes
Addiction treatment marketing specialists provide efficient drug rehab marketing strategies and reduce costs. Drug rehab marketing consultants, SEO experts, and a drug rehab marketing agency are vital. We specialize as industry drug rehab consultants, and as an addiction industry organic social media marketing leader. All of our clients need more than our 90-day marketing package providing drug rehab marketing solutions.
However, in your drug rehab marketing plan you should be building your own target audience that is your electronic asset. You also need reliable, educated and experienced website marketing to handle this complicated process. There are many specialized moving parts underneath. As consultants, we are well known across the nation in the behavioral health industry. If you would like to speak with an experienced addiction treatment web marketing company to see where your website is leaking, and costing you money contact our addiction treatment marketing specialist, Charles Davis at 561-235-6195.
Drug rehab lead generation requires an investment. The amount of investment depends on how fast you want leads. It also depends on how many leads and the ability of the center to adapt to the incoming inquiries. If you don’t know how to prepare a drug rehab marketing budget, we can help you with no obligation phone call. The best leads are organic leads that come from your website, or from boots on the ground. This is what we see every month as drug rehab lead generation professionals. Call us now for drug rehab marketing that shows results in 60-90 days by ranking on page one of Google.
Where Are the Best Addiction Treatment Groups on the Web?
The top 60 addiction treatment social media groups are valuable to many drug and alcohol addiction treatment centers. It is also valuable to the many seeking addiction treatment. Addiction professional networking and addiction treatment center marketing are extremely difficult when bringing together professionals with those seeking information on addiction treatment. To make it easier for drug and alcohol addiction treatment centers,addiction professionals, behavioral health professionals, industry sales and service organizations, and individuals seeking information on treatment here is a list of the top 60 addiction professional and behavioral health groups on the web to join.
Why the Top 60 Addiction Treatment Groups Are Necessary?
They have a mix of individuals seeking addiction treatment and addiction professionals. These groups were formed by one of LinkedIn’s most visible drug rehab marketing consultants. These groups foster resources on drug and alcohol addiction treatment with many of the nation’s most ethical addiction professionals. These groups have over 200,000 addiction professionals, behavioral health professionals, and individuals seeking treatment. Tap into one of the largest addiction industry audiences in the nation.
Meeting and fostering new relationships is important in our industry. As equally important is getting educated on the business and marketing side of the addiction treatment industry. Behavioral Health Network Resources has been providing this type of education for the last four years at our addiction conferences. These conferences attract 150-200 attendees, 15-20 exhibitors and feature 5 Executive Thought Leaders. The forum is in a talk show host/town hall forum.
What are the Top 60 (Updated) Addiction Treatment Social Media Groups
Get Connected Beyond the Top 60 Addiction Treatment Social Media Groups
This is a special invitation to join one of the nation’s largest networks of Addiction Treatment and Behavioral Health professionals on LinkedIn. We connect addiction treatment professionals, addiction-related sales/service organizations, and individuals seeking addiction treatment information in many ways. Learn about our addiction professional group members and start participating.
LinkedIn Behavioral Health Network Resources Business Page
Connect with us on LinkedIn and get plugged into our 30,000-addiction professional level one connections on LinkedIn to; network, sharing content, get insider business intelligence, and addiction treatment marketing information. Get educated in our industry with help increasing your treatment lead generation, search engine optimization (gaining traffic to your website,) rehab marketing ideas, share blogs, finding well-qualified candidates, finding a job, increasing traffic to your LinkedIn Business page, buying or selling a treatment center, LinkedIn Training, branding yourself or organization, marketing your treatment center, and much more.
LinkedIn drug rehab marketing network consists of;
– Over 30,000 Level one LinkedIn Addiction Treatment and Behavioral Health Professional Level one connections
– Over 35,000 Addiction Treatment and Behavioral Health Followers on LinkedIn
We are addiction treatment and behavioral health consultants, addiction treatment center marketing specialists, and industry social media specialists. We work with Addiction and behavioral health providers, sales and service organizations, existing centers and start-ups improving revenue and ROI. We have one of the industry’s largest social media footprints and offer services reaching millions of professionals and individuals seeking treatment nationwide, and we also can grow your audience on LinkedIn, Facebook, G+, Twitter, and your professional email database.
90-day Drug Rehab SEO Package That Delivers
Our-90-day drug rehab SEO marketing package instantly plug you into our large national audience and unlike other marketing companies grows your own audience that is yours to keep. We also specialize in addiction treatment marketing for ancillary sales and service organizations tapping them instantly into to our large addiction professional audiences on LinkedIn, Facebook, Twitter, and our addiction professional email database with 40,000 active professionals.
You can also check out our ancillary services marketing package for addiction treatment sales and service organization. This gets you in front of our 6,500 addiction professional visitors per month, exposure on our rehab vendors page that we drive traffic to every day and preference posting in our 30 social media groups with over 120,000 addiction professional members. You can check out our rehab vendors page that we are continuously promoting by clicking here.
We also can instantly plug in treatment centers to this addiction professional audience and individuals seeking treatment including our Top 60 Addiction Treatment Social Media Groups while we set up a proven organic social media marketing plan that also guarantees an audience of your own within 90 days. Organic social media marketing has become sophisticated and having your own audience is paramount. The days of posting without an audience of your own are gone due to the algorithms of LinkedIn, and Facebook. Having an audience of your own guarantees delivery of your message and drives traffic to your website.
National Speaker “Social Media Addiction Treatment Center Marketing for Addiction and Behavioral Health”, and “Get Linked for Addiction Professionals.”
How Do I Find the Best Florida Drug Rehabs West Palm Beach Options?
It’s hard to find the best Florida drug rehabs West Palm Beach rehabilitation facilities options takes some research skills. When seeking substance abuse help in these areas you must be careful. Florida drug rehabs West Palm Beach has business administration and patient brokering laws. These drug rehabs West Palm Beach laws pertain to treatment centers for drug addiction, substance abuse rehabilitation centers, sober livings and halfway houses. These addiction treatment center and sober homes laws cover the entire state of Florida. However, the largest concentration is with addiction treatment-related facilities in Palm Beach County.
It is paramount that every individual seeking Florida Drug Rehabs West Palm Beach and addiction professional help fully understand the drug rehabs West Palm Beach laws. Many seeking drug and alcohol addiction treatment in any fashion do not understand the risks that are involved when picking treatment centers, sober livings or halfway houses. Even within the addiction treatment industry, there are some “green” professionals that are being deceived in their new roles. Under the new laws, “ignorance is not bliss.”
Florida Drug Rehabs West Palm Beach and the Evolution of Patient Brokering Laws “The Florida Shuffle”
The spotlight is on Florida drug rehabs West Palm Beach and addiction treatment marketing has been in South Florida for some time. The media has jumped on the bandwagon with drug rehabs in Florida to get more viewers for more advertising dollars. Some of this coverage is slanted and irresponsible. It has caused many ethical players to struggle in keeping their doors open while causing others to close their doors. The focus of the coverage should be that the new “Florida Model” is paving the road for national laws against patient brokering.
We are fighting a heroin epidemic (more than 150 per day) and the stigma of addiction. One-sided stories of Florida rehab centers are hurting more than they are helping. They have slanted that drug rehabs West Palm Beach and Florida is the only place patient brokering is occurring. Let’s be perfectly clear here, patient brokering is happening in a few Florida drug rehabs West Palm Beach substance abuse centers and across the US. all over the United States at treatment centers for drug addiction. Florida happens to be one of the nation’s more popular destinations for addiction treatment. Soon we will see the spotlight shift to other largely populated recovery areas like California, Texas, Arizona and the Northeast.
Who’s Keep Track and Regulating the Addiction Treatment Industry?
It’s difficult to accurately measure how many Florida drug rehabs West Palm Beach options their are including 1/2 way houses, recovery residences, and drug rehabs in Florida exist in the geographical area there is some data. For instance, the National Center for Biotechnology Information (NCBI) did a study in LA County showing 260 sober living homes with a capacity of 3,265 individuals. The number is most likely in excess of 600 based on industry unconfirmed sources, while the unconfirmed numbers in the West Palm Beach, FL area are between 400 to 600.
Finding places like HGR Drug Rehabs San Diego can be beneficial because California law governing drug and alcohol rehabilitation facilities is complex. There’s a strong push to ensure that those individuals who need substance abuse treatment receive it, but these concerns must be balanced with those of third-party payers such as insurance companies. If you or a loved one needs help for alcohol or drug addiction, understanding what options exist can be confusing and sometimes even overwhelming. It’s important to know your rights as a patient and your responsibilities as a facility.
If you’re unsure of how to proceed, don’t worry. Finding a good residential alcohol or drug addiction treatment facility can be stressful and confusing, but it doesn’t have to be. The first step is getting educated on how they obtain new clients. Research at least three prospects. Be armed with questions. If the number you call is not the treatment center the website said, hang up. They are baiting you and are most likely a lead generation company.
Florida drug rehabs West PalmBeach is the home to many drug and alcohol addiction treatment centers. It’s a diverse community and a destination for many including those suffering from drug and addiction problems. It’s beginnings date back to 1513 with Juan Ponce de Leon and had a population of 20,000 native Americans. West Palm Beach’s current population is 100,000. In the heart of West Palm Beach is the Flagler Museum, the Kravis Center, Clematis Street, and City Place districts. These are the areas that attract many seeking drug and alcohol rehabilitation treatment. However, they are filled with nightlife, bars, clubs, and restaurants. The largest West Palm Beach area attracting those seeking Florida drug rehabs West Palm Beach is Delray Beach, FL. These are some of the reasons why Florida rehab centers and drug rehabs West Palm Beach have been targeted.
While attending a substance abuse rehabilitation center you may also want to visit a historic plantiation. In West Palm Beach, Florida, you can get a taste of history at Belle Glade Plantation. Belle Glade Plantation is a 19th-century settlement that was established in 1884 and features a visitor center with a two-room museum and exhibition on slavery in Florida. The site of Belle Glade Plantation is what remains of an original town that once had some 1,500 inhabitants. Today, some structures remain from when it served as a camp for workers involved in building railroads throughout southern Florida during the 1920s and 1930s. It also served as a military post during World War II before being abandoned around 1946. The site was later bought by local residents who restored the remaining structures to represent its historic past while serving as their homes today.
If you’re a sports fan, you’ll be glad to know that West Palm Beach is home to some of Florida’s best-known professional sports teams. The West Palm Beach Knights of Columbus Baseball Club plays at Coombs Field on North Military Trail, and Major League Baseball’s Tampa Bay Rays play at Tropicana Field. In addition, FAU Stadium hosts college football games throughout fall and winter. On a nice day, take your kids to a playground or a park for some fun outdoor activities. Forest Hill Park is one of West Palm Beach’s most popular parks for family-friendly activities such as biking and hiking. Forest Hill Park also has basketball courts and swimming pools if you want something more active to do.
Understanding Why Florida Drjug and Alcohol Addiction Treatment Centers Have a Bad Reputation?
Delray Beach, FL Sunny Addiction Treatment Destination
When seeking Florida drug rehabs West Palm Beach, Delray Beach, FL. is ground zero. In the West Palm Beach area is the heart of the recovery community in Florida. Although Delray Beach is only 15 square miles there are many sober homes and 1/2-way houses. It has been marked by the New York Times in 2007, as the drug recovery capital of the United States. This dubbing was due to having one of the nation’s largest addiction recovery communities and the highest number of sober living homes.
Only 15 minutes from West Palm Beach is Broward County. This area boasts about 400 treatment centers for drug addiction compared to 600 Florida drug rehabs West Palm Beach locations. It is the home of the best IOP drug rehabs Fort Lauderdale. They are considered the best due to their success rates. In addition to many drug rehabs West Palm Beach locations their is also Fort Lauderdale and Miami.
Other major news outlets like NBC News have aired stories on many Florida drug rehabs West Palm Beach centers because it has been riddled with fraudulent practices. Many have claimed Florida is generating a billion dollars a year. Consider this, in 2015, Forbes did an article claiming the addiction treatment industry generates 35 billion dollars a year. Drug rehabs in Florida generate a billion dollars, where is the other 34 billion from treatment centers for drug addiction? According to these numbers, Florida may not be the worst state with patient brokering issues.
Best Florida Drug Rehabs West Palm Beach Listings
The best Florida drug rehabs West Palm Beachoptions and treatment centers for drug addiction can be difficult to find. One of the best in Fort Lauderdale, West Palm Beach, Miami and south Florida ia AGAPE Treatment Center. They are a residential inpatient, intensive outpatient program specializing in mental health. They are one of the most popular addiction treatment centers because that addres the core issues. Mental health is often the core of addiction.
To treat alcohol addiction, an entire mental health team should be involved, including doctors, nurses and psychiatrists. After detoxification (usually 7-10 days), patients may need to participate in individual or group therapy sessions for one to three hours per day to address their underlying issues and help prevent relapse. For example, psychotherapy can help alcoholics learn how to cope with negative emotions without using alcohol.
Support groups like Alcoholics Anonymous may also be used after formal treatment has ended Regular participation in these types of support groups has been linked to better long-term sobriety for addicts. If outpatient treatment is not sufficient for managing your alcoholism, you may need inpatient treatment at a residential facility to fully recover from your addiction.
Governmental Drug Rehabs West Palm Beach Listings
The government has the largest website on drug and alcohol addiction. However, there are many drug and alcohol addiction treatment centers that are not listed on their website. Substance Abuse and Mental Health Services Administration’s (SAMSHA) website only lists 92 Florida rehab centers categorized as substance abuse in a 25-mile radius around West Palm Beach, including Delray Beach, FL.
According to Florida’s 2014 data, nearly 450 outpatient programs, 130 short-term residential treatment centers and 60 long-term residential treatment centers operate throughout South Florida. The number of addiction treatment facilities continues to grow as more people become aware of how helpful rehabilitation can be. You can also visit Rehab Treatment Center Locator for a comprehensive list of alcohol and drug rehabs in your area. The key is finding a center that works best for you – start your search today! What Are Drug Detox Centers? Drug detoxification involves removing drugs or alcohol from your body and can help you recover from addiction at a safe pace.
This list includes drug rehabs West Palm Beach, sober homes, and halfway houses. Even though we know there are many unregistered sober homes, this list should most likely be over 400 facilities. Many of these are attached to Florida rehab centers and must follow FARR rules.
In comparison on SAMSHA’s website, there are 274 treatment centers, sober homes and halfway houses listed in a 25-mile radius around Los Angeles County. These numbers fall in line with the National Center for Biotechnology Information (NCBI) study and clearly show we need to address that all addiction treatment centers, sober livings, and halfway houses be registered and regulated by some governing body. this is essential because California drug rehabs Los Angeles are now under the microscope with patient brokering laws.
The majority of alcohol and drug addiction treatment centers in Orange County are private facilities that provide residential, intensive outpatient, partial hospitalization or day rehabilitation programs. Community-based programs are also an option for patients that reside in Orange County California. Many local agencies, including city and county governments offer support groups for family members of addicts to help them cope with their loved one’s disease. Different facility types can offer different services. Before you begin your search for a detox or rehab center make sure you know what type of service is needed for your loved one’s recovery program. You can check out our tips section to learn about some of these services.
Do Research on Drug and Alcohol Addiction Treatment Centers
This article simplistically outlines the new drug rehabs in Florida laws and behavioral health legal counsel should be contacted for exact interpretation. Our goal is to direct addiction treatment centers and sober living owners, operators and addiction professionals to the Florida law statutes. This is paramount for them to operate ethically and responsibly. It also goes beyond educating on Florida drug rehabs West Palm Beach centers and addiction treatment centers West Palm Beach, there are laws across the entire US.
Take for instance, treatment centers for drug addiction start-ups with many new Florida drug rehabs West Palm Beach options in Florida. Many are residential inpatient addiction treatment centers and alcohol detox facilities. They are ethically using drug rehab marketing be educating with in-depth content. The drug and alcohol information available is comprehensive. Be sure to check if they are Joint Commission accredited.
What are the Addiction Treatment Center Regulations?
The regulation of Florida drug rehabs West Palm Beach stemmed from five Florida rehab centers bills. These five bills HB 807 (SB 788), HB 249 (SB 588), HB 477, HB 557 (SB 840), and SB 866 (HB 791) have taken many concerned elected officials years to get passed. If you would like a simple break-down you can read, “Patient Brokering Top 5 Legal Things Nationally.” You may also want to read the “Top 5 Criteria for Sober Livings in Florida.”
The new Florida rehab centers laws cover much more than just drug rehabs West Palm Beach locations, and rehab marketing for drug and alcohol addiction treatment centers. The laws affect more recovery residences. 1/2-way houses and sober homes in the West Palm Beach, Florida area. They cover all of Florida.
In general, a sober home is a place for people in recovery from addiction. Often called sober living homes or sober houses, these residences offer those in recovery from addiction affordable rent and additional support as they try to find their own path to sobriety. Sober homes typically allow residents to move at their own pace toward independent living and don’t require any type of formal treatment or attendance at 12-step meetings as a condition of residence. Though there is no official definition of a sober home, they typically operate as private residences and should not be confused with licensed treatment centers (inpatient facilities). Some sober homes make money by collecting fees from treatment centers and taking commission on insurance payments.
The laws also cover opiate detox West Palm Beach. It must also be understood that if you are out of state and engage in breaking any of these new laws with an organization in Florida, you are subject to Florida laws and can be prosecuted. This includes offering any enticements (airfare) to bring a client out of the state of Florida.
While the laws focus on Florida drug rehabs West Palm Beach, Fort Lauderdale and Miami, they apply for the entire state of Florida. The laws also cover deceptive web marketing practices. Popular search terms like “drug rehabs near me West Palm Beach” are being redirected to shady websites copycat sites.
Florida drug rehabs West Palm Beach need to pay attention. The CHAPTER 2017-173 is a criminal statute which specifically prohibits Florida drug rehabs any health care providers or health care facilities from giving or receiving any form of remuneration in exchange for referrals, regardless of the source of payment for the applicable service or product. The Florida Legislature passed the Patient Brokering Act after learning that various hospitals, mental health, addiction treatment centers and sober livings we’re brokering patients.
If you or a loved one is ready to quit using drugs and alcohol, it’s important to remember that treatment and recovery is a process – not an event. Unfortunately, some unscrupulous individuals take advantage of vulnerable people during their darkest moments and encourage them to enroll in treatment before they’re truly ready. This could be financial exploitation by someone who gets kickbacks for referrals or it could be medical fraud designed to turn a profit at your expense. Regardless of how it happens, brokering services should never interfere with your right to choose where you get help for substance abuse problems.
Overview of Florida Drug Rehabs West Palm Beach Laws
License application for drug rehabs in Florida; requiring accreditation for certain license renewals.
The new role of DCF for Florida drug rehabs West Palm Beach.
Higher licensing fees to cover the cost of regulation.
Background screening with treatment centers for drug addiction owners, directors, chief financial officers, and clinical supervisors.
Authorizing the department to deny a renewal application of a regular license if received fewer than 30 days before expiration.
Florida drug rehabs West Palm Beach rehabilitation centers are required to have clinical supervisors of addiction treatment centers West Palm Beach undergo background screening.
Requiring the department to establish minimum standards for license of substance abuse service components.
Specifying standards, procedures, and staffing requirements for Florida drug rehabs West Palm Beach.
DCF can conduct announced and unannounced inspections in all drug rehabs in Florida..
Limiting referrals to and from recovery residences in certain circumstances; providing exceptions; requiring a service provider to maintain certain referral records.
Department of Agriculture and Consumer Services can take action against an entity providing services without a license.
Unlawful for a person to offer or pay, or solicit or receive, benefits for clients.
In order to be issued a regular addiction treatment centers West Palm Beach license, the applicant must be in compliance with statutory and regulatory requirements. An application for renewal of a regular license must be submitted to the department at least 60 days before the license expires.
Florida drug rehabs West Palm Beach licensed under this part may not make a referral of a prospective, current, or discharged the patient to, or accept a referral of such a patient from, a recovery residence unless the recovery residence holds a valid certificate of compliance as provided in s. 397.487 and is actively managed by a certified recovery residence administrator as provided in s. 397.4871.
397.4871 does not apply if referrals by a recovery residence to a licensed service provider when the recovery residence or its owners, directors, operators, or employees do not benefit, directly or indirectly, from the referral.
A licensed Florida drug rehabs west Palm Beach centers service provider shall maintain records of referrals to, or from recovery residences as may be prescribed by the department in the rule.
After June 30, 2019, drug rehabs in Florida violating this section shall be subject to an administrative fine of $1,000 per occurrence. Repeat violations of this section may subject a provider to license suspension or revocation pursuant to 397.415.
Making a false or misleading statement, or providing false or misleading information, about the provider’s, or operator’s, or third party’s products, goods, services, or geographical locations in its marketing, advertising materials, or media on its website. This is often done to increase drug rehab marketing and SEO rankings.
Including on its website false information or electronic links, coding, or activation that provides false information or that surreptitiously directs the reader to another website in their rehab marketing campaigns.
Florida drug rehabs West Palm Beach addiction treatment centers for rehabilitation entering into a marketing contract with a provider who agrees to generate referrals or leads for the placement of patients with a service provider or in a recovery residence through a call center or a web-based presence, unless the service provider or the operator of the recovery residence disclose the following to the prospective patient so that the patient can make an informed health care decision.
Information about drug rehabs West Palm Beach, the specifically licensed service providers, or recovery residences that are represented by the provider and pay a fee to the marketing provider, including the identity of such service providers or recovery residences.
Clear and concise instructions that allow the prospective patient to easily access lists of licensed service providers and recovery residences on the department website.
Addiction Conferences Educating on Ethical Drug Rehab Marketing and Business Practices
Behavioral Health Network Resources holds addiction conferences for Florida drug rehabs West Palm Beach facilities and treatment centers for drug addiction educating on ethical drug rehab marketing strategies. Drug rehabs in Florida are getting much needed LinkedIn training at our addiction conferences 2021 “Get Linked for Addiction Professionals” drug rehab marketing series. This event will train addiction treatment centers and ancillary services providers on how;
how to properly build a LinkedIn profile
use LinkedIn for back-links and get SEO juice that can rank on page one of Google
build a new referral source with private clinicians, EAP’s, psychologists and more.
hoe to distribute content with Pulse Posts
how to use groups to reach 100,000’s
Behavioral Health Network Resources has held addiction conferences for 3 years with 15 addiction professional conferences. We started by educating Florida drug rehabs West Palm Beach, Fort Lauderdale and Miami. These events have provided vital business and marketing intelligence to survive the drastic changes from new laws and regulations. California is experiencing what Florida experienced 1-1/2 years ago. The events tackle and provide proven, ethical business and marketing strategies. Addiction treatment centers and sober livings learn proven long-term solutions for maintaining a healthy census and how to generate more revenue.
Each event is in a unique talk show host, town hall-style conference featuring 5 Executive panelists. This is an interactive forum that features 150-200 attendees and 15 exhibitors. You can contact Charles Davis at ceo@behavioralhealthnetworkresources.com, or 561-235-6195 if you would like to be a panelist, sponsor or exhibit at our Florida rehab centers events call us today..
W2 Employees and 1099 Contractors Some Rehabilitation Facilities May Not be Protected.
Many Florida drug rehabs West Palm Beach centers believe that they are free to compensate marketers based on the number of patients or the amount of revenue they bring to an SAT provider as long as the marketer is hired on a W2 basis. Is it really that simple? In addition to carefully choosing whether the characterize the marketer as 1099 or W2, are there any other steps SAT providers can take to help shore up their marketing arrangements from a regulatory perspective?
It is rare that someone goes to an alcohol detox center or an inpatient drug rehab center without being recommended or encouraged by a friend or family member. They don’t find their way to these facilities randomly, but because someone they know has asked them to go. There are legal issues surrounding providing cash incentives for referring patients to treatment centers. It’s fairly cut and dry—at least in most states. You cannot provide cash incentives for referring patients to treatment centers, period. It is against patient-brokering laws and would result in immediate revocation of your license if found out, not to mention multiple civil lawsuits being filed against you.
What Ethical Drug Rehab Marketing Resources are Available for Florida and West Palm Beach
There is a need for drug rehab marketing educational information on Florida drug rehabs West Palm Beach. The new laws have impacted addiction treatment center marketing on how they can get referrals. It is now paramount the drug rehabilitation centers establish ethical referral relationships. This is true from drug rehabs West Palm Beach all the way to Miami. Below is the top 5 addiction professional referral resource to assist outreach and marketing professionals. Connect with ethical centers in the Facebook Addiction Professional Referral group with 20,000 members helping dozens every week. This is an extremely active group with professionals seeking a fit for their clients and individuals seeking help.
Facebook Addiction Professional Referral Group 19,000 Members with 500 waiting to be approved. One of Facebook’s most active addiction groups, highly monitored with over 6,000 banned in the last 12 months.
LinkedIn Addiction Professional Referral Group 14,000 Members
Facebook Florida Rehab Centers Connection 2,000 Members (Only in Florida)
Facebook California Addiction and Behavioral Health Connection
Understand Florida Drug Rehabs West Palm Beach and Florida Laws
Drug rehabs West Palm Beach, sober homes, and treatment centers for drug addiction have been hit hard with media coverage on the Florida Shuffle. This has affected many ethical operators making it difficult to obtain new clients. there are many great substance abuse rehabilitation centers across the US. Get educated on addiction treatment and get an idea of what type of care you need. Remeber, an assessment by a qualified addiction professional should be done. This is usually with a qualified doctor. There should be a treatment plan laid out that is explained prior to enrolling.
The marketing landscape has changed for many facilities. Marketing si one of the largest costs they have. Patient brokering has complicated things for the ethical operators. Centers now are looking at drug rehab advertising to compete with PPC using Legit Script certification. Florida only accounts for one billion dollars of the industries 35 billion dollars that are being generated.
The media in its effort to gain viewers and advertising dollars need to be more responsible with their reporting. They need to report all the other bad areas including California, Texas, Arizona, and the North East. The bad publicity from Florida drug rehabs West Palm Beach is driving individuals seeking addiction treatment to another state where it could potentially be worse. Judging by the industry revenue numbers of $35 billion a year, there is $34 billion that is unaccounted.
We would love to hear your thoughts (below) on the current status of patient brokering in the addiction treatment industry.
All treatment centers should own a targeted addiction professional and individuals seeking an addiction treatment marketing audience. Building and owning a social media audience gives a lifetime value to your center that pays dividends year after year. If you haven’t, start building your center’s electric assets. Grow a targeted audience that is yours to keep. We are an addiction treatment center marketing and consulting firm.
We are dedicated to educating Addiction Executives on ethical business practices nationwide, with our events attracting a national audience. Our addiction conferences EMP series events have educated Florida Executives with 14 events on ethical business and marketing solutions. These 
The addiction treatment industry is a 40 billion dollar a year industry. It’s in the midst of unprecedented change with battling patient brokering. On the forefront is “boots on the ground” patient brokering, however, the power of lead generation on Google poses just as big of a problem. Treatment centers must get educated on their marketing practices to survive. Many are unaware of the “
From a marketing professional perspective, it really is the basics. Offering potential client/service engagement using our language, in an honest and true story we can relate to, not clinical jargon. We understand what we are experiencing with our drug and alcohol issues and attacking us from a clinical perceptive does not work effectively. Please stop with the, we are Sunshine Rehab, were JACHO accredited, and we have open beds. This type of marketing is useless and embarrassing to your center. Try hitting us up with content that relates to our lives, and what we are experiencing.
The bottom-line is millennial’s are going to use our “inner circle” to find out about treatment. We are looking for social mediums that are not polished and professional. We are thirsting for, interesting, real-life experiences similar to ours that opens us up, and email contact that touches us a makes us want to engage. We prefer to see content that relates to us, not clinical crap, and not what a cookie cutter 
Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are;
Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. They are ignoring a drug rehab SEO marketing strategy 
The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.
Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our 
Addiction treatment or drug rehab marketing specialists have years of experience in drug rehab marketing and SEO. Marketing is the most important aspect of any business; it’s the hand that feeds you. There are many areas that expertise is needed to achieve results. The most successful drug rehabilitation recovery centers have experienced professionals in specific areas. Drug rehab marketing consultants, industry marketing agencies, website developers and SEO experts. Even with the following in place, many centers fail to use, or understand Google analytics, and call tracking. These are a MUST have for every drug rehab marketing plan. They must understand how to use them to quickly adjust their marketing efforts. If you not utilizing these, you’re wasting some of your addiction recovery marketing dollars. Addiction treatment marketing specialists prevent costly mistakes in the 
Using drug rehab marketing individuals or companies that have little or no advertising experience is a big mistake. When seeking a 
Every business requires a steady flow of customers. The addiction treatment field is no different. There are many ways to attract clients to your business with the Internet being one of the most powerful. However, it can be prohibitively expensive. A lack of experience in addiction treatment marketing is costing you money, more money than you think. Many are not relying upon proven drug rehab consultants that know the business and marketing aspects.
However, in your drug rehab marketing plan you should be building your own target audience that is your electronic asset. You also need reliable, educated and experienced website marketing to handle this complicated process. There are many specialized moving parts underneath. As consultants, we are well known across the nation in the behavioral health industry. If you would like to speak with an experienced addiction treatment web marketing company to see where your website is leaking, and costing you money contact our addiction treatment marketing specialist, Charles Davis at 
The top 60 addiction treatment social media groups are valuable to many drug and alcohol addiction treatment centers. It is also valuable to the many seeking addiction treatment. Addiction professional networking and addiction treatment center marketing are extremely difficult when bringing together professionals with those seeking information on addiction treatment. To make it easier for drug and alcohol addiction treatment centers, addiction professionals, behavioral health professionals, industry sales and service organizations, and individuals seeking information on treatment here is a list of the top 60 addiction professional and behavioral health groups on the web to join.
Florida drug rehabs West Palm Beach is the home to many drug and alcohol addiction treatment centers. It’s a diverse community and a destination for many including those suffering from drug and addiction problems. It’s beginnings date back to 1513 with 
