Tag Archives: drug rehab marketing agency

CEO’s Check Your Drug Rehab SEO Blog Writing

Drug rehab SEO blog writing is a vital area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.

The Main Goal of Drug Rehab SEO Blogs

The behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Adwords and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.

Ranking organically on Google for keywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO.  Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.

The main goal of blogs is to get your target audience to read it. The #1 way to accomplish this is to get your blog posts on page one of Google. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.

We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.

Wasted Marketing Budget on AdWords and Legit Script

Remember the big picture is to get ranked organically on page one of Google for the long-tail keyword. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through AdWords and PPC. They could save big money if they spoke with a drug rehab SEO marketing consultant.

There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.

AdWords and PPC will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with AdWords, you tend to get a lot of Medicaid and Medicare calls. Consider this, PPC ads on page one only receives 1.81% of the click-throughs. The Google Maps and top three organic listings get 60-70% of page one clicks.

The #1 mistake made in our industry is treatment centers produce blogs that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.

Top 10 Mistakes Made with Drug Rehab SEO Blog Writing

What are the top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. You may also be interested in the common mistakes made in drug rehab SEO website development. In addition, you must be aware that blogs should touch the reader on an emotional level. If the blog post is attracting, engaging and touches on that level, chances are high they will call.

  1. Google My Business Listing is incomplete and not updated regularly.
  2. A long-tail keyword is not in the URL.
  3. The long-tail keyword is not the blog title.
  4. Improper use H Tags (H1, H2, H3, etc…)
  5. ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
  6. SERP description should be 160 charters and include the long-tail keyword.
  7. Blog posts are too short, they should be at least 1,500 words.
  8. Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
  9. LSI words are not used.
  10. Too many orphaned posts.

Take Inventory of Blog Posts and Where They Rank on Google

Get an SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.

This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing SEO. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:

  • drug rehabs (followed by your city)
  • inpatient drug rehabs (followed by your city)
  • outpatient drug rehabs (followed by your city)
  • intensive outpatient drug rehabs (followed by your city)
  • sober homes (followed by your city)

Leading by Example with our Drug Rehab SEO Blog Writing

Behavioral Health Network Resources leads by example with our drug rehab SEO blog writing. Our organization ranks for over 750 keywords. Some of these keywords are for marketing like drug rehab SEO and drug rehab marketing.

We also purposely rank for keywords that centers need to rank for. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:

  • drug rehabs West Palm Beach (Behavioral Health Network Resources)
  • opiate detox West Palm Beach (Behavioral Health Network Resources)
  • sober homes West Palm Beach (Behavioral Health Network Resources)
  • California drug rehabs (Behavioral Health Network Resources)
  • drug rehabs New Jersey (SOBA College Recovery)
  • young adult drug rehabs New Jersey (SOBA College Recovery)
  • outpatient drug rehabs New Jersey (SOBA College Recovery)
  • drug rehabs Agoura Hills (Awakenings LinkedIn profile)
  • outpatient drug rehabs Agoura Hills (Awakenings LinkedIn and Facebook profiles)
  • substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)

These are all highly competitive keywords in large markets. Getting these profiles and blogs to rank is no easy feat. It takes strategically built blogs with distribution channels to get them to rank.

Addiction Conferences Educating on Business and Drug Rehab Marketing

We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.

Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.

Our next addiction conferences EMP Series event is on 5/21/19. This event will also have a special luncheon honoring addiction professionals of the year. Advanced Data Systems Corp. is sponsoring the luncheon. Check out the event and vote for your addiction professionals of the year. We have 2 thought leader sponsorships and exhibitor booth opportunities available.

Blog Content Relates to Lead Generation

We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 19,000 members.

Many outreach professionals are attempting to post poor quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:

  • memes
  • any posts that do not link through to a website
  • we are an intensive outpatient treatment center and JACHO accredited
  • we have beds available
  • telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.

These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.

Learn More About Our Drug Rehab SEO Blog Writing Service

The behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan. They thought they could survive with just boots on the ground tactics and Google AdWords. Relying only solely on these is extremely risky.

Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.

Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also repurpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google.

 

 

Drug Rehab Social Media Marketing Works

Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

How to Make Drug Rehab Social Media Marketing Work for Addiction Treatment Centers

If your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

  • Generates high-quality leads
  • Increases SEO
  • Drives targeted traffic to the addiction treatment centers website
  • Provides one of the best vehicles for branding
  • One of the lowest costs per acquisition
  • Greatly assists in local search rankings

Understanding Drug Rehab Social Media Marketing

There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.

By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

Facebook Caught Marketing Agencies with their Pants Down

With Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

  • Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
  • Grow a targeted audience for you that you own
  • Encourage you to do social media marketing in-house
  • Educate you about the advantages of owning groups
  • Teach you how to grow groups
  • Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab SEO Marketing Agency Performing?

Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.

If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the click-throughs on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads in Drug Rehab Social Media Marketing by Example

Behavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

Addiction Conferences by Behavioral Health Network Resources

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape,  These conferences are in a unique talk show host and town hall forum. They are interactive with no powerpoint presentations and each features 5 executive thought leaders educating in an open forum.

Drug Rehab Call Centers Get Congress Investigation Letters

Drug rehab call centers are in the sights of Congress. Eight of the nation’s drug and alcohol addiction treatment center call centers were sent investigation letters from Congress concerning patient brokering. This will change drug rehab lead generation options for addiction treatment centers. You can read a list of those drug rehab call centers that received the letters and what information Congress is requesting below. A buy rehab leads strategy is unpopular with many professionals in the drug and alcohol addiction industry. Even with its’ unpopularity, these businesses have thrived over the years. Most likely due to many drug and alcohol addiction treatment center owners relying on short-term solutions to their long-term problem of maintaining a census.

Drug Rehab Call Centers Being Checked Out by Congress on Drug Rehab Lead Generation

Big brother is watching the drug and alcohol addiction treatment industry on many different levels affecting treatment calls. The strict patient brokering laws that were passed on July 1, 2017, for sober homes and addiction treatment centers in West Palm Beach, Florida have paved the road for the nation. The new “Florida Model” is one of the most positive things that has come out of Florida for the addiction treatment industry. California is now in the process with legislation to fight patient brokering, many more states will follow.

Unfortunately, the media in its’ frenzy to gain readers and viewers for advertising dollars have beat up Florida causing some ethical operators to close their doors. They were dubbed with the “Florida Shuffle” which should be the “national body shuffle.” The irresponsible news media coverage has caused many to seek treatment in other areas of the country. This hurt the ethical players and more importantly caused some to get treatment in other areas that are worse than Florida. Forbes magazine reported we are in a 35 billion dollar a year industry, and NBC News reported that Florida only accounts for 1 billion. Florida is certainly not the worst state concerning patient brokering. The media in its’ slanted coverage, unknowingly may have caused life-threatening situations to many. It will be interesting to see if the media does a story covering drug rehab call centers across the nation.

Addiction Treatment Centers Competing in a Red Ocean

Many addiction treatment centers think they cannot compete with the big players in the sandbox due to their lack of education on proven drug rehab marketing strategies. They see the bigger players spending over six figures a month on addiction treatment marketing and resort to a quick fix . The quick fixes for their drug rehab lead generation include a buy rehab leads strategy from drug rehab call centers, soon to come again Google AdWords and the one trick pony cookie cutter solutions offered by the large drug rehab marketing agencies that rely on the churn of the 14,000 treatment centers across the US.  Florida was hit with a double whammy with the new laws passed on July 1, 2017, and then again with Google restricting drug and alcohol addiction treatment pay per click ads. Unfortunately, with the new investigation of Congress on call centers, some will go back to AdWords if they qualify through Google.

Drug Rehab Call Centers Leads Strategy

If the small to medium treatment centers did not waste their time and money on the short-term solutions but instead invested in a long-term organic strategy they would be much better off. It’s an interesting situation if you consider that many of the leads generated from call centers are not a good fit for the treatment centers. In addition, some shady drug rehab call centers sell the same rehabilitation lead to many centers. Once the center starts to complain they are not receiving treatment leads, the drug rehab call centers concentrate on sending a few well-qualified leads. And now in Florida, it is illegal to sell the well-qualified calls which are verification of benefits (VOB Calls.) If you are an addiction treatment center in Florida and are buying VOB calls, or if you are buying calls from a call center based in Florida you are at great risk including legal problems, felony charges, high fines and jail time.

Google AdWords and PPC for Drug Rehab Marketing Strategy

It’s unfortunate that the small to medium size treatment centers revert to using AdWords and a buy rehab leads strategy. Consider this, pay per click accounts for 1.91% of the addiction treatment calls from page one of Google. Many of these calls are not a good fit for the drug and alcohol rehabilitation treatment centers. The first three organic listings on page one of Google account for almost 70% of the page one clicks. In addition, they need to be ranking in the Google 3-pack on page one. It takes time and knowledge to rank on page one of Google. Many of the large one trick pony marketing agencies who have a hard time retaining the best marketing talent gloss over these critical elements. That is why it is extremely important to have drug rehab marketing consultants driving your addiction treatment marketing machine. This also applies to the addiction treatment ancillary services providers lead generation strategies. Many of the nation’s best marketing consultants have left the large drug rehab marketing agencies because they know their worth. They have left the one trick pony cookie cutter agencies because these marketing agencies simply cannot afford to pay them well enough because they rely on the glitz and glamour. They are spending big bucks on their Executive salaries, conferences, airfares, high-end restaurants and extravagant entertaining.

What Congress is Seeking from Drug Rehab Call Centers

Congress is seeking detailed and document answers to 10 questions regarding how these drug rehab call centers have been operating. Here are the areas that are looking to get information on;

  • operations, copies of policies and procedures,
  • how they obtain new treatment center, detox or sober living clients
  • how they refer out
  • process calls, questions asked, information provided, disclosure, and if staff have any certifications
  • how payment is determined
  • all signed contracts from treatment centers, detox’s and sober livings
  • are they helping get health insurance to cover drug and alcohol addiction treatment
  • all companies they are affiliated with including detox’s, sober livings, drug testing labs, billing companies and other drug and alcohol addiction treatment centers
  • disclosures on their websites
  • a complete disclosure of pay per click, AdWords, and paid advertising
  • documented number of drug rehab treatment calls every month since 2013
  • list of any organizations, all their emails and any communications they have dealt with that had license revoked or been shut down and why this happened
  • A list of employees that have any criminal charges or any lawsuits to the call centers in relationship to patient brokering

They also need to make arrangements by June 12, 2018, to provide a briefing to the committee staff. Below are the 8 call centers that have been contacted by Congress. You can click on them and read the letters that were sent.

Drug Rehab Call Centers Regulation is Coming from Congress

For drug rehab call centers and unethical operators in the addiction treatment rehabilitation marketing, the writing is on the wall. Big brother is examining every business and addiction recovery marketing aspect of our industry. Not only drug rehab call centers but also substance abuse drug testing labs, insurance, substance abuse billing, addiction treatment centers, opiate detox and sober livings. They are gathering the needed information to take down patient brokering and help save lives.

We’d like to hear your thoughts on call centers being investigated, leave a remark below.

Drug Rehab Marketing Agency Cookie Cutter Options

When seeking the best drug rehab marketing agency, it is easy to get fooled by the glitz and glamour of the large substance abuse advertising and marketing providers. They are spending 10,000 of thousands of dollars per event to sponsor the large addiction conferences. They are flying across the US, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. They are relying upon churning uneducated clients every year with their cookie cutter drug rehab offering. They know that they are going to be churning through clients once their clients realize their marketing is not producing revenue for the addiction treatment centers.

Why Drug Rehab Marketing Agencies Cannot Retain Top Marketing Talent

In any industry like attorneys or insurance, you want the absolute best handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens, they venture off on their own. The larger marketing agencies revenue is being absorbed by the Executives, their business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation.

Drug Rehab Marketing Agency Churn

Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters. These are usually the entry-level type of positions with a low talent pool. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know the key components of drug rehab marketing.

However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim. This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies.

Get Educated on What a Drug Rehab Marketing Agency Provides

Education is the key for addiction treatment center owners with their substance abuse marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. We have seen this across the nation with drug rehabs California to West Palm Beach. The allows the large agencies not to do the essential organic work of building citations, back-links, and drug rehab SEO.  The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.

There are many aspects to marketing and knowing some key elements can save hundreds of thousands of dollars in wasted marketing dollars. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads, how keywords am I ranking for on page one of Google and site traffic.

Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.

LinkedIn Provides Nation’s Best Drug Rehab Consultants

LinkedIn is the #1 place to search for the professionals in any industry. It is vital in finding the top drug rehab marketing consultants for drug rehabilitation centers. LinkedIn provides the top 3 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse. Web marketing, lead generation, drug rehab call centers, and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers.

Who Are the Top 3 LinkedIn Drug Rehab Consultants?

LinkedIn has over 550 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.

  1. Madison Richards Top 3 Drug Rehab Marketing Consultants on LinkedIn.
  2. Yaneleisis Batista Top 3 Drug Rehab Marketing Consultants on LinkedIn.
  3. Charles Davis Best Drug Rehab Consultants on LinkedIn.

Key Components to Look at with a Large Drug Rehab Marketing Agency

The large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include proper website structure, schema, high profile back-links. Also included are Google My Business profiles, NAP, citations, on-page SEO, H-tags, ALT tags, and SERP descriptions. There are many more areas that must have a trained eye to get on page one of Google organically.

Behavioral Health Network Resources encourages all business owners to better educated on the business side of our industry. Then, reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This education process and reevaluation often times saves large amounts of revenue and generates new revenue streams. You can check out some of the best addiction treatment ancillary services providers on our rehab vendors page. Give them a call and see if they can save you revenue on some of the services that you are using.

Drug Rehab Marketing Agencies Trick Drug Rehab Centers with Pretty Websites

When a drug rehab SEO marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable marketing dollars. A website is like an iceberg, there is only 10% showing. While 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing. The agencies shock and awe the owners with the look of the website they have built for them. The fluff of amazing pictures by a beach or resort-like atmosphere is slightly important in attracting clients. However, Google spiders don’t care how pretty a website looks, unless you dress up the schema.

Common Drug Rehab Marketing Mistakes

The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task. However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;

  • Improper hierarchy
  • No Schema (50% of searches by 2020 being voice)
  • Google maps placed and coded incorrectly
  • Little, poor or no SEO
  • Poor site navigation
  • No HTTPS registration
  • Google My Business incomplete or not updated weekly
  • Too few citations
  • Poor or lack of social media presence
  • No testimonials
  • No staff Page
  • Poor or no blog

How to Check if an Agency is Producing Drug Rehab SEO

Once you have website structure in place the next important step is search engine optimization. We look at many drug rehab marketing agency built cookie cutter websites and instantly see the SEO is often poorly done. Again Google does not provide a road map to achieve drug rehab SEO that will rank you on page one. Search engine optimization (SEO), especially for the small to medium sized behavioral health organizations starts with Geo-targeting their local area. This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. A large drug rehab marketing agency should at least be doing the following:

  • Google three pack (you should be ranking in the 3 available slots on the Google maps). If you’re not currently there your drug rehab marketing agency has not performed this task well.
  • 100’s of citations across the web. Google your company and the listings will show all your show your citations. You should dominate the pages listings at least 5 pages deep. If you are not your drug rehab marketing agency has done a poor job.
  • Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and it will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your drug rehab marketing agency has done a poor job with on-page SEO.

Check Your Current Search Engine Optimization (SEO)

It is in your best interest to personally jump into your WordPress and install the plugin. It’s critical to see if your current drug rehab marketing agency has done the necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have. You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. This only provides about 50, you need many more, This is a good starting point. However, do not pay them to fix these, as they will have control over your listings.

A Drug Rehab Marketing Agency Can’t Perform Organic Social Media Marketing

Drug rehab social media marketing is an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. It also increases your SEO, however, all of the above must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing, but are they demonstrating they can perform social media marketing with their own brand? If a drug rehab marketing agency understands social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook, Twitter, and G+. After all, you are their target market. If they are not demonstrating they can reach you with social media, how can you expect them to do it for your organization?

Yes, drug and alcohol addiction treatment centers, opiate detox or sober livings target market is different than a marketing agency, However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you. This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them. These are some of the drug rehab marketing solutions they should be providing.

Drug Rehab Marketing on Social Media

Social media marketing takes time and you must corral your target substance abuse treatment audience. You must capture them with personal connections and get them in targeted groups. This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. However, they are serving posts from personal profiles and from the groups. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers. The best organic strategy on Facebook is to get targeted friends as connections and build targeted groups.

When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies on paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.

Facebook Paid Advertising Vs. Organic

Most drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again. Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. This way you build and own the target audience. Behavioral Health Network Resources provides social media training. We educate our clients on how we built a social media following of 210,000 on Facebook and LinkedIn.

Learn at Addiction Conferences How to Prevent Drug Rehab Marketing Agencies for Taking Your Money

Behavioral Health Network Resources addiction conferences EMP series educates on proven business strategies and drug rehab marketing solutions. These events provide proven strategies you can put into place immediately and educate on what to look for in the addiction treatment marketing. Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEOs, executives, and Directors on many aspects of business and marketing. These include educating on money left on the table, new revenue streams, website development, drug rehab SEO, on page SEO, getting backlinks, and many other aspects of the business side of our industry.

Drug Rehab SEO Marketing Agencies Fear Consultants

This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency.  The large drug rehab marketing agencies have high Executive salaries. They have massive overhead and simply cannot retain the best talent in the industry. Rehab owners must be utilizing drug rehab consultants. these specialists save hundreds of thousands of dollars in the wasted marketing budget. Having a website developer, not designer build your website is the first mistake made. The second is not investing in SEO. And the third is think social media marketing is simple. These areas are paramount in the success of organizations in our industry. You simply cannot gain access to these high-profile professionals through a large drug rehab marketing agency.

Our agencies business strategy is to educate owners and operators on proven strategies. Behavioral Health Network Resources is leading the charge on educating the addiction treatment marketing industry at their Addiction Conferences EMP Series events. These events each feature at least 5 Executive Thought Leaders including the nation’s best business and marketing consultants. Give Charles Davis, CEO of Behavioral Health Network Resources a call at 561-235-6195 to discuss your marketing.

Drug Rehab Marketing Strategy Understanding Social Media

A drug rehab marketing strategy is only effective if you get your message in front of your target audience. Being able to reach addiction professionals or consumers interested in treatment are not understood by many organizations in the addiction treatment industry. There are very few that specialize in a drug rehab marketing strategy using organic social media marketing towards consumers, or addiction professionals.

Drug Rehab Marketing Suffers from Digital Darwinism

drug rehab marketing strategy are to professionals, or individuals seeking treatment it takes knowledge of the best social media platforms. Each platform has its own strength to be utilized in our industry, and all organizations in our field need to be on these platforms.

Large Audience for drug rehab marketing strategySocial media has changed the marketing world forever. If you can learn one thing from this post (content is KING) it will put you down the correct path to ensure social media marketing is a big component of your marketing mix. Your business should have a social reach in the millions with your drug rehab marketing strategy. It takes big numbers to generate leads. Many industry organizations do not include social media in their marketing mix making it one of the Top 3 Drug Rehab Marketing Missing Links in marketing efforts.

Social Media Marketing on Facebook, LinkedIn, G+, Twitter, and YouTube Must be Included in Your Drug Rehab SEO Marketing Strategy

Treatment centers and sales/service organizations need to be on 5 social mediums; LinkedIn, Facebook, G+, Twitter, and YouTube. There are many more platforms, however, these should be the top five. Utilizing these five also provides much-needed drug rehab SEO.

Industry organization’s need to take the reins on these social media platforms and include their own staff to build an audience. If you’re paying an agency to market for you, chances are extremely high they do not have the organic audience in our industry (professionals, or individuals seeking treatment.) Ask them to show you their audience that they have grown for their business. This will show if they are leading by example and truly understand how to perform social media marketing. If you are paying an agency, you better make sure they are growing an audience for you that is yours, otherwise, once you stop paying for paid advertising you will have nothing to show for your marketing dollars.

Dangers of AdWords and PPC Marketing with Addiction Treatment Center Marketing

Many addiction treatment centers do not have a business plan, marketing plan, marketing mix, or any formal drug rehab marketing strategy. I’m sure we will see many making the same mistake of jumping back on the AdWords merry-go-round in July of 2018. This will be dis-concerning to witness, as an organic play produces much higher results in the long run. AdWords only accounts for an average of 1.19% of the click-throughs on page one, as compared to the first three organic slots that produce about 70% of the click-throughs. With the high cost of pay per click in our industry. It will be sad to see those centers that revert back to the pay per click short-term solution to their long-term problem of maintaining a census.

Drug Rehab Marketing Needs to Build Targeted Audiences They Own

it is paramount that addiction treatment centers, detox’s, sober livings and sales/service organizations start doing their own organic audience building and marketing. Once on page one of Google, in the first three slots, or on Google maps you generally stay there for a long period of time. Social media is earned over time and building a large footprint is no easy feat. Many addiction treatment centers, detox’s, sober livings and ancillary service providers need training on maximizing social media.

Behavioral Health Network Resources educates industry Executives and marketing professionals at each of the Executive Thought Leader events. This is a unique talk show host, with a town hall format that engages the 150-200 attendees at each event. These events feature 5 proven and respected thought leaders on the business and marketing side of our industry. These panelists provide intelligence on how to generate revenue, save revenue and operate ethically. At each of these events, BHNR reveals many drug rehab marketing strategies and social media secrets to assist in your addiction treatment marketing, including content on the above social platforms. Learn more at our next ethical marketing practices addiction conference on April 30, 2019.

 

 

Addiction Treatment Center Marketing, Wheres Your Audience

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

Understanding Addiction Treatment Center Marketing Components

Drug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.

The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the click-throughs. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab SEO marketing strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:

  • SEO
  • AdWords
  • PPC
  • “DRIP” Campaigns
  • mobile activity
  • call center lead generation
  • email mail marketing
  • organic rankings
  • Facebook
  • drug rehab marketing on LinkedIn
  • addiction conferences
  • branding
  • networking
  • knowing all the search engines

Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.

Wasted addiction treatment center marketing strategies

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

The E-Harmony of Addition Treatment Center Marketing

E-Harmony teaches drug rehab marketing strategies

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

Drug and alcohol addiction treatment center marketing needs social media

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.

They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

Treatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.

However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.

Addiction Treatment Social Media Marketing

Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

  1. How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
  2. Tracking their marketing with Google analytics and knowing where and what is producing their calls with CallTrackingMetrics.
  3. How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
  4. Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
  5. Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
  6. Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

6 key factors for a Drug rehab Marketing Agency

Learn Addiction Treatment Center Marketing Strategies

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

  • Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
  • We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
  • We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
  • Teach you how to grow and utilize social media.
  • Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
  • Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
  • Increase your web traffic using social media.
  • Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
  • Teach you how to market to your Alumni
  • Available to represent you at any conferences

Addiction Treatment Center Marketing Social Media Audience

Addiction Treatment Marketing Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

  • 60,000 Addiction and behavioral health professional email contacts
  • 15,000 Addiction and behavioral health contacts in Florida
  • 30,000 Level one addiction and behavioral health connections on LinkedIn
  • 33,000 Addiction and behavioral health Followers on LinkedIn
  • Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
  • Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

Drug Rehab Marketing Consultants

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.

Our next addiction EMP series Executive conference is on 5/21/19 in Riveria Beach, Florida. This EMP series event will have a special lunch honoring the best addiction professionals of the year. Head over to the conference website and place your vote in 7 different categories. The will have5 executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our January 2019 event in California sold out. Be sure to register today.

SEO Rehab Marketing Magic Over Pay Per Click

SEO rehab marketing is only one of the key areas many drug and alcohol addiction treatment centers do not understand. Substance abuse marketing is a complicated process. Finding and utilizing ethical business and marketing strategies is critical to surviving the changes in the behavioral health industry. New laws, regulations and the billing companies playing games are going to cause substance abuse treatment centers to close. The days of having a poor business and drug rehab marketing strategy, generating unprecedented revenue are gone.

What is SEO Rehab Marketing?

You not only need a robust marketing mix you also need search engine optimization including correctly optimizing every page on your website. This is the starting point where many drug rehabilitation centers fail. We look at many addiction treatment websites every day and 90% of them have poor or no SEO. Not only are the main pages poor, but the blogs are poor at best. This is also true for substance abuse sales and service organizations.

Without proper website page optimization, many of your marketing efforts are ineffective. Google spiders are looking for keywords in Url’s, H Tags, Alt Tags, and SERP descriptions to name a few. Understanding these areas will push your rankings on Google. The current competitive market for substance abuse recovery centers demands proven marketing solutions. Many addiction treatment centers are suffering from Digital Darwinism with their drug rehab SEO.

Why You Need Drug Rehab SEO Backlinks?

No matter what you have heard link building is still the #1 factor in rankings. And, it’s not the number of links, it’s the authority of the site linking in. However, there are other factors that must be put into place. When link building, there are two areas to look at for ranking. First, look at the keywords you’re already ranking on. These should be on pages 2-50 on google. They will be the easiest to work on. Then write a list of all the keywords you want to rank for. These should be long-tail keywords followed by the city you are located. This is a good starting point for drug rehab SEO. For those of you handling the marketing in the treatment space, you are probably aware of how tough these keywords are to obtain, especially since Google has clamped down the PPC in this business segment.

Google Forces High-Quality Authoritative SEO Rehab Marketing Backlinks

With all the changes that started in September 2017, with Google PPC in the treatment space, it is now more important than ever to rank organically on Google. Optimizing Google local listings is where the small to medium players need to focus. When someone searches for a treatment center in your area you must be found, at the very least, in the Google maps 3 pack. Local search is the key for drug rehab SEO to unlock the potential of Google, organically generating calls for your center. If you are not, you should consider hiring a drug rehab marketing consultant.

Get Your Drug Rehab SEO Marketing Backlinks Increasing Google Rank

In this day and age, it can be tough to find solid back-links increasing SEO for your website.  As Google continues to make changes so should you. However, the problem is that drug and alcohol addiction treatment centers do not know how to get backlinks. Everyone in the industry thinks they must come from listing sites or other treatment centers. Behavioral Health Network Resources has spent the last two years in our SEO laboratory. We studied  SEO Gods like Neal Patel and Moz. These guys are the worlds best at search engine optimization.

For our upcoming Addiction Conferences California EMP Series event, Awakenings Outpatient Drug Rehab Agoura Hills decided to Co-host. They want to send a clear message to California treatment centers. As we’ve seen in Florida if centers don’t get educated, unite and fight against patient brokering they will be closing. This is at the core of BHNR’s addiction conferences and marketing.

Drug Rehab SEO Success Story

Awakenings Treatment has stepped up to help provide probably the most important addiction conference California has ever seen. Substance abuse treatment centers are going close, are you going to be one of them? This leadership captured our attention. BHNR decided to provide 30 days of drug rehab SEO marketing to Awakenings. We also knew they contracted SEO Tuners for some of their marketing. Every time we work in conjunction with SEO Tuners Google magic happens.

The last time we worked with them the contract lasted one year. The client went from ranking for 50 keywords to over 350. They went from 100 calls a month to over 300 calls per month. After taking our SEO training course they are now doing their own search engine optimization.

Awakenings Treatment SEO Ranks in 14 days

Search engine optimization involves an endless amount of things. Google is looking for a combination of signals and road signs. Many different drug rehab SEO consultants and companies work in different areas. However, the goal is the same, to boost online authority. The combination of the SEO work SEO Tuners does with BHNR’s work has proven to be exceptional every time.  Within 14 days Awakenings treatment’s blog posts, LinkedIn business profile and Facebook business profile were on page one of Google. Those are unprecedented rankings and to be honest we are not really exactly sure how this happened. We do know we followed Neal Patal’s and Moz’s recommendations. Here is what they ranked for;

  • #2 for outpatient drug rehabs Agoura Hills with the LinkedIn business page
  • Facebook business page ranked #8 for outpatient drug rehabs Agoura Hills
  • #4 with their LinkedIn business page one for drug rehab Agoura
  • Blog post ranked #10 for drug rehab Agoura
  • #9 with the LinkedIn business page for drug rehab Agoura Hills
  • #5 with LinkedIn Business Page Outpatient drug rehab Agoura Hills

Learn Rehab SEO Marketing at Addition Conferences EMP Series

Behavioral Health Network Resources next Addiction Conferences Executive EMP Series event is on 5/21/19 in Florida. This conference boasts 5 Executive panelists, including SEO Tuners, in several business and marketing areas. They will provide the needed tools and education in business and marketing in our industry. The panelists will mentor and provide solutions you can put into place immediately. If you want to recapture 20-30% of your lost revenue, you need to attend. Many things you can do in-house, and you will get the information needed to check what your current marketing agency is doing. This event will also address the many common substance abuse marketing mistakes including;

  • Legal and patient brokering information for treatment centers in California.
  • Learn about all the money that is left on the table in your billing.
  • Changing your utilization review increase profits by 20-30%.
  • How to use in-network contracts to fill beds.
  • How to effectively deal with insurance companies from an insurance specialist Executive.
  • Proper Website Development Vs. Drug Rehab SEO Marketing (it’s hurting you more than you know).
  • drug rehab SEO In-house or with your agency. Know what to look for.
  • How to get authoritative, respected high PR back-links to improve drug rehab SEO
  • Why you’re not on page one of Google generating 1000’s of calls.
  • Why California treatment centers suffer from Digital Darwinism.
  • Tools for outreach addiction professionals.
  • Power networking with C-Level industry professionals.

We would like to thank all our panelists, sponsors, exhibitors and participants for supporting ethical business and marketing practices in our industry. Without your support, we would be unable to provide critical business and marketing education in this difficult time in the drug and alcohol addiction treatment industry. We look forward to seeing on January 22., 2018.

Patient Brokering W2 or 1099’s Important Considerations Avoid Liability

Patient brokering laws for drug and alcohol addiction treatment centers are nationwide. It is paramount for all drug rehabilitation providers and sober livings to be well educated on these. Especially the local regulatory climate in West Palm Beach FL. and Clifornia.

Understanding Patient Brokering Laws

Many addiction treatment centers, sober livings, and marketers are misinformed about their marketing contracts. Recently the Tomasso brothers thought they were covered with their marketing contracts. Many of these contracts are not in compliance and owners and marketers need to be Crystal clear on what the law requires.

From a Palm Beach Post article by Jorge Milan Palm Beach Post Staff Writer,

“The Tomasso brothers, both residents of Boca Raton, entered into a “marketing employment contract” on Dec. 1, 2016, that “was actually for the referral of patients from Ronald’s sober home” to a substance-abuse facility run by James Tomasso’s wife, the report said.”

Drug rehab marketing employment contracts, like the one the Tomasso brothers signed, are used by treatment facilities to circumvent Florida’s patient-brokering law, which states it is unlawful for any person to offer or pay any commission, bonus, rebate, kickback, or bribe … to induce the referral of patients or patronage to or from a health care provider,” according to Delray Beach police, which investigated the case.

 

Counsel Hirshfeld, Esq. Discusses Drug Rehab Marketing Adhering to Patient Brokering Laws

David will be discussing some fundamental and wide-spread misconceptions on patient brokering and kickbacks that leave many open to legal issues. He will be sharing practical tips on how to make ethical arrangements with marketers more defensible. Below are some questions we plan on asking him.

David Hirshfeld, Esq. is licensed to practice in Florida and New York. He currently owns a nationally respected law firm Hirshfeld PLLC. Counsel Hirshfeld has spent his 23-year legal career advising clients with respect to:

  • business arrangements among licensed health care providers
  • unlicensed entities in the business of healthcare, insurers and other third-party payors.

For the past five years, he has focused almost exclusively on the substance abuse treatment segment.  David was one of FARR’s original board members, and represents:

  • SAT providers
  • physician groups
  • clinics
  • clinical labs
  • lab managers
  • marketing
  • lead generation companies
  • billing companies
  • recovery residences

He is occasionally asked to advise private equity concerns as well as other law firms.  David has also served as full-time in-house counsel to several insurance companies, a healthcare marketing company, and an SAT provider.

Healthcare and Drug Rehab Patient Brokering Laws

David Hirshfeld, Esq. is very well-versed in laws governing the corporate practice of:

  • medicine
  • fee-splitting
  • patient brokering laws
  • kickbacks
  • self-referrals
  • the scope of practice and supervision
  • privacy
  • insurance
  • false claims
  • healthcare marketing
  • general laws governing business entities

As part of representing healthcare businesses, he has become expert with respect to:

  • general legal issues arising from space and equipment leases
  • loan documents
  • employment and contractor arrangements
  • human resource issues
  • wage-and-hour law, arrangements among owners within a business
  • other general business arrangements not specifically related to health care or insurance

Drug and alcohol addiction treatment centers are now experiencing many business and operational changes. The laws are forcing them to incorporate legal business and marketing strategies. Many substance abuse treatment facilities are getting educated on drug rehab SEO marketing to attract new clients.

Many Marketing Arrangements Still Not Legal

Many recovery centers and sober livings current contracts may not protect them from criminal liability from patient brokering laws. With the current status of the addiction treatment industry, it is critical that owners and operators have contracts that are as defensible as possible. Many are relying on recommendations from inexperienced legal counsel and peers. There are still gray areas and operating ethically in compliance with the law is critical. Here are some topics we plan on asking Mr. Hirshfeld;

  • Many people seem to believe that they are free to compensate marketers based on the numbers of patients or the amount of revenue they bring to a treatment provider as long as the marketer is hired on a W-2 basis. Is it really that simple? Are you adhering to the patient brokering laws?
  • In addition to carefully choosing whether to characterize the marketer as 1099 or W-2, are there any other steps that treatment centers can take to help shore up their marketing arrangements from a regulatory perspective?

Please post any questions or comments on patient brokering below.

Addiction Professional Conferences Addressing Patient Brokering Laws

Behavioral Health Network Resources Addiction Conferences EMP Series tackles these issues head-on. Learn proven and ethical rehab marketing strategies providing long-term solutions to the addiction treatment centers problem of maintaining a health census. We are working on our next events in Florida and California in 2019. If you would like to sponsor or exhibit please contact our CEO, Charles Davis at ceo@behavioralhealthnetworkresources.com.

 

 

Drug Rehab SEO Website Development Hurts Marketing

This entry was posted in Addiction Treatment Center Marketing, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, drug rehab website development, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged , , , , , , , , , , , , , , , on by .

Top 3 Reasons Drug Rehab Website Development Hurts Drug Rehab Marketing

Drug rehab SEO Website development and design are drastically affecting drug rehab marketing for addiction treatment centers, opiate detox centers, inpatient rehab, and IOP treatment programs. Understanding the many components needed including; design, drug rehab SEO, and branding are critical for successful web marketing. These are all paramount to generate drug rehab leads and customers for sales/service organization in our industry. However, it requires an ongoing, in-depth knowledge of the crucial role website structure plays. Drug rehab SEO website development is complex for drug and alcohol addiction treatment center web marketing.

Understanding How Drug Rehab Website Development Effects Treatment Calls Lead Generation

Addiction treatment centers are facing their most difficult challenges ever in 2018. Generating enough clients to sustain their business has become a daunting necessity. The insurance companies are now paying for shorter lengths of stay and less reimbursement for drug testing. This combined with new laws in Florida on patient brokering, Google PPC restrictions and algorithm changes, have many centers frustrated and struggling to gain clients. We are seeing many centers close their doors, merge, or get bought out by wall street investors.

As a treatment center owner, you most likely started your center because you have a passion to help and extensive knowledge of addiction. That most likely shows with the clinical aspect of your center. However, many centers fall because they do not respect, or understand drug rehab SEO marketing.

Understanding the Value of Proper Website Development

The current behavioral health industry landscape requires that recovery centers learn better addiction treatment marketing practices including the status of the drug rehab SEO website development. Website development is the major building block for their drug rehab marketing. Relying solely on outreach, and buying rehab leads to maintain an acceptable census puts them at great risk.  Addiction treatment lead generation and producing treatment calls is difficult on the web. Drug rehabilitation owners often use short-term solutions to their long-term problem.

Web Marketing Outperforms All Other Marketing Combined

When the money was flowing, there was no reason to have drug rehab SEO website development or a healthy marketing mix. Addiction treatment centers and opiate detox centers threw a ton of money at their rehab marketing with PPC, bought some VOB treatment calls (no longer legal in Florida,) relied on Outreach and that was the extent of their marketing plan. They demanded immediate results which have caused industry-wide thought process concerning marketing. Concentrating on short-term solutions, to their long-term problem of generating clients, puts them at great risk of not surviving in the red ocean.

Website structure the #1 Ingredient for Drug Rehab SEO

Drug Rehab SEO website development needs proper website structure. Many drug rehabilitation centers think web marketing does not work. The main reason is when they implemented it into their substance abuse marketing their website lacked proper structure. They were investing money in drug rehab SEO that could not perform. Without proper structure, Google spiders will not rank or penalize the website.

Substance abuse web marketing is complicated, competitive, and requires knowledge beyond addiction treatment. Drug rehab SEO website development needs to have the proper foundation to produce treatment calls. It must be the start of your drug rehab marketing and lead generation.

Web marketing outperforms all other marketing combined when set-up correctly and executed properly. Speaking with many treatment center CEO’s and Executives, many say web marketing does not work. Our immediate response is let’s look at your electronic assets and how they are set-up.

1. Proper Website Structure = Poor Web Marketing Results

Let’s first look at the website. Website structure is the critical starting point for SEO performance. The aesthetics of treatment centers websites are often beautiful, showing pictures of the beach, and amenities. The aesthetics of a website are only a fraction of what is needed for web marketing. When a house is being built, the foundation is the most important aspect. Without a strong foundation, your house will fall. With web marketing, proper structure is the original building block.

We recently spoke with Brian Frye, CEO, of Magna Technologies, a highly respected industry website design company and attendee favorite panelist at BHNR’s Ethical Marketing Practices Conferences, about the status of treatment centers websites. Here is what he had to say,

“The biggest problem is poor website structure. Centers do not understand how damaging this is to their marketing.”

Website Structure 1st Step in Addiction Treatment Center Marketing

Proper website structure is a critical aspect of a websites SEO and critical for drug rehab marketing. It will be one of the main factors in generating revenue or wasting marketing dollars. Poor drug rehab website development causes Google (and other search engines) to do one of two things. They will either not read and rank your site or penalize your site for structural errors. If you have an efficient website structure in Googles eyes, you get rewarded in many ways (Google juice) with higher rankings. Poor structure is one of the main reasons why many treatment centers say web marketing does not work. SEO is also a huge factor for many addiction treatment centers.

Get a Website Designed and Developed by an Experienced Professional with In-depth Knowledge Beyond the Addiction Treatment Industry

The “big boys in the sandbox” understand better drug rehab website development equals higher rankings in search engines and more click-throughs. These big players use professional and experienced webmasters with experience beyond the addiction treatment industry. Their sites use an efficient, clean and trimmed hierarchy. The small to medium players usually use unskilled individuals with limited knowledge of proper structure. Their hierarchy is generally disorganized, jumbled and not optimized for Google. This is an area that the small to medium size treatment centers can gain ground against the competition (big and small) on the web if they include it in their drug rehab marketing plan.

2. Pay Attention to These Areas of Website Structure

While this article cannot cover all that is involved with proper website development and structure, here are some areas that must be addressed.

Schema.org (Schema) Advanced Search Tactic

Schema is a syntactic vocabulary that is added to HTML that improves how spiders read and present a web page in SERP’s. This is an absolute must in your drug rehab website development.

Google can read every language, however, it’s native tongue is the schema. This is the key to drug rehab SEO. It allows search engines to more clearly understand and read sites more quickly. It is becoming paramount for all websites to correctly incorporate schema where ever possible on their website for several reasons. It gives the ability for search engines to pull better rich snippets and rich data that makes a website link stand out and gain real estate in SERP’s, increasing clicks.

Voice Search Get Ahead of other Rehabilitation Centers

Getting ahead of the competition is easy if you know what’s coming. Secondly, it is becoming a necessity in the new age of voice search. As we pointed out in an earlier article, treatment centers and ancillary service organizations in the addiction treatment industry are suffering from digital Darwinism. Organizations in the addiction treatment industry do not have a firm understanding of the many aspects of SEO and now comes along voice search.

Digital voice search is one of the newest technological advances in the ways consumers get information. It is rapidly becoming a crucial part of the way our potential clients will get information they are seeking at home (Google Home, Microsoft’s Cortana, and Amazons Alexa,) and on mobile devices (Android, and Apple.) ComScore.com predicts that by 2020, 50 percent of all searches will be voice searches.

Implementing Schema on a website is like placing a direction post on a highway. It quickly gets the spiders to the information that correctly answers a voice query. This is important because voice queries depend on implied content. Proper schema helps provide the content rather than the spiders using an ambiguous page of text.

Implementing Schema and Asking the Right Questions

One of the biggest issues with schema is many do not know how to properly place it on a website.  According to schema.org, there are only 10 million websites using schema.org markup. While this may seem like a lot, only 1% of websites have implemented it. This can give a treatment center an edge with marketing. This should be included in their drug rehab marketing strategy. Some of the areas where you should incorporate schema are;

  • Site Navigation Element
  • About Page
  • GMB Map (Google Maps)
  • WP Footer
  • WP Header
  • WP Side Bar

3. Proper Website Structure gets more Google real-estate with Site-links

Sitelinks are links and descriptions of the different parts of your website that show up in SERP’s. This is a Google’s SEO golden nugget that improves click-through rates, however, there are several pieces that need to be in place to achieve this golden award.  They also are huge in SEO by making navigation easier, dominating SERP’s, brand reputations, and building trust with Google and the user. One of those important pieces is a good website structure (trust and brand reputation are also factors.) If you have a poor website structure, it is highly unlikely that you will achieve a sitemap in Google listings. This causes a reduction in targeted traffic and lower click-throughs of your target audience.

Here is an example of a search that achieves a site link. Try typing into Google search your center and see if your organization shows a site link. If it does not, you either have no site-link, or it is incorrectly implemented.

A quote from Google Webmaster clearly showing the importance of proper website development; We only show site links for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good site links, or we don’t think that the site links for your site are relevant for the user’s query, we won’t show them.

Top 8 Mistakes with Drug Rehab Website Development

While Google doesn’t provide a step by step drug rehab website development procedure there are certain things that should be in place to achieve site links.

  1. Unique website name
  2. Clear website structure and navigation
  3. #1 rank organically for the search term
  4. Implementation of sitemap.xml to your Google search counsel account
  5. Build internal links
  6. Cross check page titles
  7. Brand Awareness on social media
  8. Better Website Development and Structure Means Better Website Crawling

Google spiders search billions of pages on the web and compile a massive index. Their algorithm has over 200 factors. According to Google, it is a must that they can crawl and index your site correctly. If you have poor drug rehab website development, chances are extremely slim in achieving a coveted site-link in Google search.

Learn From the Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing

Poor drug rehab website development structure is the #1 reason why addiction treatment lead generation fails. Google heavily uses the user’s experience to rank any given site. Google’s algorithm considers many factors. In addition, it looks at loading speed (after 2 seconds you lose 50% of the audience), click-through rates, time on site and frequency of visits to name a few. This article pinpoints these 3 key areas for recovery centers to look for and understand in their marketing.

  1. Proper Website Structure = Poor Web Marketing Results. Get your website built by an industry professional
  2. Pay Attention to Schema and Voice Search
  3. Proper Website Structure gets more Google real-estate with Site-links

If recovery centers can’t get to page one of Google they can’t generate addiction treatment calls. This article outlines the most common mistakes made with drug rehab website development in the recovery industry. Give us a call, we are drug rehab marketing specialists and we will quickly evaluate your SEO. We also provide SEO training. If you would like us to evaluate your organization’s website contact Charles Davis at CEO@BehavioralHealthNetworkResources.com, or give him a call at 561-235-6195.