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Drug Rehab SEO Blog Writing Failures by CEO’s

This entry was posted in Drug Rehab Marketing, All About Drug Rehab Marketing, Drug Rehab Lead Generation, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab SEO, Drug Rehab Social Media Marketing, drug rehab website development, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged Drug Rehab Marketing, drug rehab marketing agency, Drug Rehab SEO Techniques, Google Ad Words on November 11, 2020 by Charles Davis.

Goals of a Drug Rehab SEO Blog?

Drug rehab SEO has become the single most important factor of lead generation for addiction treatment centers. This is a critical area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.

The behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Ad Words and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.

Ranking organically on Google for drug rehab SEO keywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO. Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.

Drug rehab SEO Blog Goal

Drug rehab SEO is needed to achieve the main goal of blogs. It is to get your target audience to read it and to get Google to rank it on page one organically. The #1 way to accomplish this is to get your posts on page one of Google with proper drug rehab SEO blog writing and high authority back-link building. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.

We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog let alone any drug rehab SEO blog writing. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.

Why is Drug Rehab Marketing Budget Wasted with Legit Script Certification?

Drug rehab marketing is a tricky creature and requires an experienced professional that also teaches drug rehab marketing. Remember the big picture is to use drug rehab SEO to get ranked organically on page one of Google for the lkey search term. This can be accomplished with good drug rehab SEO blog writing and back-link building. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through Ad Words and PPC. They could save big money if they would learn all about drug rehab marketing.

There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.

Drug Rehab SEO is the Best Long-term Strategy

Drug rehab SEO is the best choice that provides the lowest CPA over time. Ad Words and PPC (pay per click) will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with Ad Words, you tend to get a lot of Medicaid and Medicare calls. Consider this, pay per click ads on page one only receives 1.81% of the clicks. The Google Maps and top three organic listings get 60-70% of page one clicks. Drug rehab SEO blog must be part of the drug rehab marketing mix.

The #1 mistake made in our industry is treatment centers produce a poor drug rehab SEO blog that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.

What Are the Top 10 Mistakes Made with Drug Rehab SEO Blog Writing?

Owners must know the top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. In fact 99% need a drug rehab SEO consultant to understand how to get ranked on Google. There are many common mistakes made in the advertising efforts. In addition, you must be aware that blogs should touch the reader on an emotional level. If the drug rehab SEO blog post is attracting, engaging and touches on that level, chances are high they will call.

Google My Business Listing is incomplete and not updated regularly.
A long-tail keyword is not in the URL.
The long-tail keyword is not the drug rehab SEO blog title.
Improper use H Tags (H1, H2, H3, etc…)
ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
SERP description should be 160 charters and include the long-tail keyword.
Drug rehab SEO blog posts are too short, they should be at least 1,500 words.
Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
LSI words are not used.
Too many orphaned posts.

Take Inventory of Blog Posts and Where They Rank on Google

Get a drug rehab SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.

This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing search engine optimization, not even drug rehab SEO blog writing. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:

drug rehabs (followed by your city)
opiate and alcohol detox (followed by your city)
inpatient drug rehabs (followed by your city)
outpatient drug rehabs (followed by your city)
intensive outpatient drug rehabs (followed by your city)
sober homes (followed by your city)

Leading by Example with our Drug Rehab SEO Blog Writing

Behavioral Health Network Resources drug rehab marketing leads by example with our drug rehab SEO blog writing. Our organization ranks for many industry marketing keywords and on page one. In fact we unprecedentedly dominate page on for drug rehab marketing, drug rehab marketing agency, and drug rehab SEO. We have 3-5 page one listings for these keywords. Remember we are competing against other agencies that say they do the best drug rehab SEO. We purposely rank for keywords that centers need to rank for to demonstrate our abilities. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:

California drug rehabs (Behavioral Health Network Resources)
drug rehabs New Jersey (our client has 2 page one listings and Google Maps)
drug rehabs San Diego (our client is on page one)
outpatient drug rehabs San Diego (our client has 2 page one listings)
drug rehabs Los Angeles
IOP drug rehabs Austin (Our client is on page one and Google Maps)
drug rehabs Van Nuys (Our client has one page one listing and Google Maps)
outpatient drug rehabs Van Nuys (Our client has 1 page one listing and Google Maps)
Indiana drug rehabs (our client is on page one)
substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)

These are all highly competitive keywords in large markets. Getting these profiles and drug rehab SEO blogs to rank is no easy feat. Our most recent client drug rehabs San Diego, California went from no existing to page one of Google in 90-days. It takes strategically built blogs with distribution channels to get them to rank.

Addiction Conferences Educating on Drug Rehab SEO and Marketing

Drug rehab SEO is taught at all our addiction conferences .They focus on drug rehab marketing and search engine optimization. Check out one of our most popular behavioral health events, “Get Linked for Addiction Professionals.” This event featured tools for Outreach and SEO techniques for CEO’s and Marketing Directors. We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.

Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.

Drug rehab SEO Blog Content Relates to Lead Generation

The main component of drug rehab SEO blog writing is the content. We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 14,000 members.

Many outreach professionals are attempting to post poor drug rehab SEO blog quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:

memes
any posts that do not link through to a website
we are an intensive outpatient treatment center and JACHO accredited
we have beds available
telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.

These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.

Learn More About Our Drug Rehab SEO Blog Writing Service

Drug rehab SEO requires professionals. The behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan and at the very least no drug rehab SEO blog.. They thought they could survive with just boots on the ground tactics and Google Ad Words. Relying only solely on these is extremely risky.

Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.

Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also re purpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google.

Drug Rehab Social Media Marketing Needs to Learn

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This entry was posted in Drug Rehab Social Media Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab Marketing Training LinkedIn, Drug Rehab SEO, Drug Rehab SEO, Rehab Marketing, Rehab Marketing Ideas and tagged Drug Rehab Lead Generation, Drug Rehab Leads, Drug Rehab Marketing, drug rehab marketing agency, Drug Rehab SEO Techniques, drug rehab SEO training, drug rehab social media marketing on April 11, 2020 by Charles Davis.

Drug rehab social media marketing during the Corona virus has forced addiction treatment centers and sales organizations to open advertising doors they have ignored. Many in both segments have solely used a “boots on the ground” strategy. Now with social distancing this leaves them will little outreach and marketing. Even the big centers are facing issues with a poor social media presence.

Drug Rehab Social ‘Media Marketing is for All addiction Treatment Industry Businesses

Drug rehab social media marketing is even more important for industry related sales and service organizations. Social media advertising is not for fun. It’s much different than being on these platforms for fun. There are specific goals and tools needed that companies must learn to be effective and not waste valuable company time.

Outreach and sales are not immobilized while in quarantine. Now, is the time for drug rehab social media marketing. What should these employees be doing if they can’t be on the road? This article will provide some solutions for your sales force during this business shutdown. It will look at;

How to effectively use drug rehab social media marketing now and after the pandemic?
How to use LinkedIn during the Corona virus?
How to maximize Facebook organic for drug rehab social media marketing?
Why is it an excellent time to start SEO?

Using Drug Rehab Social Media Marketing

Everyone thinks drug rehab social media marketing is easy. They do not understand the platform and what maximizes time and gets in front of the target audience. The second problem is they are short-sighted. They are expecting immediate results. However, organic social media marketing pays bigger dividends than pay per click. Consider this, a company puts a social media strategy in place after getting trained on what needs to be done.

They have one individual run this program. If they are paying that individual let’s say $35,000 a year, they would probably need about three admits or clients to break even in a 12 month period. I guarantee that you will get more than three clients in a 12 month period if you effectively use social media.

It’s funny, almost every drug rehab marketing agency says they do drug rehab social media marketing. They will half ass build the LinkedIn and Facebook business profile. They then resort to posting a few post on the business page. Then they run Facebook paid ads off a landing page. They do nothing organically and once you stop paying Facebook your lead generation possibilities are shut off. This falls in line with the expectations of the industry that has traditionally relied on Google Ad Words and PPC.

BHNR Leads by Example with Their Drug rehab Social Media Marketing

Behavioral Health Network Resources spends a ton of time on social media with Facebook and LinkedIn for drug rehab SEO and marketing. Our drug rehab social media marketing has built over 60 groups with over 210,000 members.

While other advertising agencies were using one liners and paid Facebook marketing for their so-called social media marketing, we were doing drug rehab social media marketing.

With the completion of the Google March update it paid off more than we could have imagined. The update gives SEO juice for social media activity.

Understanding the platforms is critical to success. Consider this, Facebook in 2018 did an algorithm change and said they will no longer serve as many of the business posts. However, they will continue to serve the posts from personal pages and groups. So, this means focusing on the business page posts is just spinning your wheels. As a matter of fact, if a person does not manually change their preferences it won’t get served.

How to Use LinkedIn for Drug Rehab Social Media Marketing with Outreach and Sales During the Covid-19?

LinkedIn has always been the most underutilized drug rehab marketing avenue in the addiction treatment industry. This is surprising considering it’s the only place for two key target audiences. For treatment centers it has the private clinicians, EAP providers, hospitals, and many more key resources. For the sales and service organizations it has the CEO’s Executives and key decision makers for all the treatment centers and sober livings.

Behavioral Health Network Resources started in 2014 solely based on LinkedIn. We learned how to use level one connections for drug rehab marketing. We took the time to learn all the secrets, tricks and back-doors to using it. It is not as simple as everyone thinks and it has many unrealized advantages.

Connect with your target audience as a level one connection
Corral target audience in groups
Get your Pulse posts read by the target audience
LinkedIn email has a 90% open rate. However, you cannot spam this.
An endless supply of drug rehab SEO back-links from a highly rated website by Google.

Behavioral Health Network Resources is the leader in our industry on LinkedIn with drug rehab SEO and drug rehab social media marketing. We have a combined total of 35,000 addiction and behavioral health level one connections. We own 12 addiction and behavioral health groups with over 50,000 members. This has been one of the keys to our success because we can drip our message to our target audience. If you remember from above, a sales landing page is ineffective. Successful advertising in 2020 is keeping your content in front of your target audience, addressing their pain point and not directly selling to them.

We have learned many secrets and tricks that no others have found. We have mastered how to get LinkedIn profiles to show up on page one of Google. Try and Google;

drug rehab marketing agency
drug rehab marketing consultants
drug rehab marketing

What are the key areas to organic marketing on LinkedIn?

There are several key areas that drug rehab marketing, sales, and outreach should be focusing on while the social distancing is going on. Some of those include;

Complete profile to All-Star level
SEO personal profiles on LinkedIn
Input the 3 main SEO url back-link areas
utilize tagline by inputting long-tail keyword
Do Pulse posts with hot linked back-links
Complete and SEO business profile
Add links to business website with pics and descriptions that show up on their LinkedIn profile with pics.
Upload media and back-link urls in job description area
Add projects with key words for SEO and url link to website
Add publications with long-tail keywords for SEO and link url to website

Now is the time to get you employees educated on how to use and maximize LinkedIn. This is one of the best sites for drug rehab social media marketing. Over 99% of the addiction and behavioral health industry are not doing the above. They are just posting, and incorrectly posting I might add, and hove no idea how to maximize this platform. If you would like to have your staff trained on LinkedIn, we have one more consulting and training slot left for an organization. You can contact our CEO, Charles Davis at 561-235-6195.

Common Drug Rehab Marketing Mistakes Being Made on Facebook

Behavioral Health Network Resources controls about 40 Facebook groups on a daily basis. These groups have more than 150,000 members. Some of the posts that are attempted are shocking. Unlike other groups that just let any post through, we must approve every post. If they are poor or of no value to our audience, they never see the light of day.

90% of addiction treatment centers and sales/service organizations need to learn how to use social media.

With that being said, organic marketing on Facebook provides to lowest cost per acquisition than any advertising method. This goes for addiction treatment centers, sober homes, sales organizations, and service companies. That doesn’t mean that Facebook paid marketing doesn’t work. It can work if you have an experienced Facebook PPC specialist. However, once you stop paying Facebook, your marketing valve gets shut off. When doing organic drug rehab social media marketing you are gaining electronic assists that are yours forever.

When we perform our 90-day drug rehab SEO and social media marketing package we grow LinkedIn and Facebook for our clients. They get instantly tapped into our audience of 150,000 on Facebook and 50,000 on LinkedIn.

Sales and Service Organizations Need to Build their Drug Rehab Social Media Marketing

Facebook is undoubtedly the #1 social media website. It is an absolute must for drug rehab marketing. There 2 billion registered user. Next to Google you have to have a prescience here. As a sales and service organization many in our industry solely rely on “boots on the ground”. Besides that they will attend a few select addiction conferences. This is the extent of the advertising. The biggest area they are missing is LinkedIn for sure. This is where they can find their target audience. However, they do not know a lot of the ways above to maximize LinkedIn.

They need to be building level one connections with CEO’s, Executives and Directors. They need to do pulse posts and re-share them 3 times a day. These posts need to be much better than their companies blog posts.

Those posts are all about the company they work for, they are not about attracting and engaging the target audience.

You need content that hits their pain point and provides a solution, all the while not being salesy.

Another thing they need to be doing is posting the attracting and engaging content in related groups. These groups for CEO, Executives, and Directors can reach at least 500,000 in their target audience

Why the Corona Virus Opened the Door to Drug Rehab SEO?

Drug rehab SEO is a big pill for many centers, sales organizations and service companies to swallow. It’s a long-term strategy in an industry that wants short-term solutions. Since the google March update with social media getting SEO juice it’s a great time for search engine optimization.

We all agree that social media is a key advertising component during the social distancing. The outreach and sale staffs are all working from home. The “boots on the ground” strategy is extremely difficult during this time. It’s an optimal time to learn and maximize social media. Done correctly while doing this you will get SEO with it.

Behavioral Health Network Resources is the only marketing company that provides drug rehab social media marketing training with our 90-day drug rehab SEO package. We have been awarded the top influencer marketing agency by Design Rush. That’s because we are the only agency that truly does organic social media marketing. Heck, we started our agency on it, and now dominate LinkedIn and Facebook.

It’s Time to Maximize Drug Rehab Social Media Marketing

Addiction treatment centers are far behind in drug rehab social media marketing and SEO. This has become extremely evident in 2020. The Corona virus has opened a door for social media marketing with many drug rehabs not knowing how to capitalize. We are seeing it every day. There has been a huge surge of virtual meetings like Zoom. We are seeing people trying to post in our 60 groups that have never posted before.

LinkedIn and Facebook profiles are poorly built at best. The posts are of poor content and affect the brand. Let’s face it drug rehab social media marketing for business is not social. It has a specific audience and a specific result that is trying to be achieved. This will not be done with a landing page and paid advertising. Having well thought out blog posts and distributing them through the many different ways on each platform to get read is key. Here are the top 10 actionable things you can do to stop wasting time on LinkedIn and social media.

Individual posts
Pulse posts
Business posts
Groups posts
Posts to friends only or level one connections only
When and why to re-share posts
Complete and SEO business profiles (There are many hidden and secret areas.)
Complete and SEO personal profiles (There are many hidden and secret areas.)
Using LinkedIn email (remember 90% open rate). Never to mass mailings!
Using Facebook Messenger

This is just a short list of some of the important things to do to increase drug rehab social media marketing. If you are an addiction treatment center, sober living or sales organization in our industry we can help. We understand drug rehab marketing, SEO and social media for business in our industry and have led by example. Give us a call today at 561-235-6195 for LinkedIn trialing or our drug rehab SEO 90-day package that includes social media. Start maximizing your employees time while they are working from home.

Treatment Center Marketing Strategies LinkedIn Level One’s

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This entry was posted in Drug Rehab Marketing, Addiction Treatment Marketing, All About Drug Rehab Marketing, Drug Rehab Lead Generation, Drug Rehab Marketing Consultants, Drug Rehab Marketing Information, Drug Rehab Marketing Training LinkedIn, Drug Rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged Addiction Conferences, Drug Rehab Marketing, drug rehab marketing agency, Drug Rehab SEO Techniques, LinkedIn, LinkedIn Addiction Professional, Networking, Rehab Marketing, Rehab Marketing Ideas, Treatment Center Marketing on August 13, 2019 by Charles Davis.

Treatment Center Marketing Strategies Use LinkedIn for Drug Rehab Marketing

Treatment center marketing strategies can be extremely valuable. With the Coronavirus shutdown it’s more valuable than ever. However, many don’t know how to maximize it and not waste time. As a CEO, Executive, or Director now is the time to get these valuable tools to your staff.

LinkedIn is the most untapped avenue in the addiction treatment industry. It has over 650 million professionals and many tell me that they don’t know how to use it for any drug rehab marketing strategies. I have studied this social medium in depth because there is a tremendous amount of value for any addiction-related business.

It is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I started my own company in 2014, Behavioral Health Network Resources solely based on my LinkedIn addiction professional audience targeting the addiction industry.

How to Use LinkedIn for Drug Rehab Marketing and SEO Strategies

Drug rehab marketing and SEO strategies must be used on LinkedIn. Not only for traffic on LinkedIn but also on Google. This is more so than ever with the March 2020 Google update. Google is now giving SEO credit for no follow links. LinkedIn has one of the highest authority rantings. The addiction treatment industry can’t afford to ignore LinkedIn anymore. It’s too valuable for potential referrals, potential clients, and search engine optimization.

Imagine having your profile to show up on page one of Google for drug rehabs (followed by your city.) This is the ultimate power of LinkedIn, and we explain more below. We are the only drug rehab marketing agency that has this SEO in our marketing package.

Let’s first look at LinkedIn. LinkedIn has an internal ranking system that I am sure many have seen “You are ranked in the top 1%”. I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views and is not an indication of your utilization of LinkedIn. CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90. Many addiction treatment center marketing strategies over-look this valuable tool.

LinkedIn Questions to include in Drug Rehab Marketing Strategies

The first thing I ask is “How many level one contacts do you have?” The answer is usually around 500. Then I ask “How many groups do you belong to?” The answer is usually under 10. The last questions I ask is “How many people are following you?” The answer usually is I don’t know. I ask several other questions like; “Are you doing Pulse Posts?,” Are you sending them to your organization’s website?” and many more.

The most important thing I’ve learned as an Advertising Executive for the two largest papers in South Florida was that I wasn’t selling ads, editorials, web ads, inserts, and flyers. I was selling a large audience. I tell them for LinkedIn to be effective you need to have a big audience. You need to reach mass numbers of professionals that can assist in growing your business.

Addiction Treatment Marketing and SEO Be More Efficient

Addiction treatment marketing does not respect LinkedIn. However, this is the #1 professional networking website in the world. You cannot go anywhere else and reach a higher number of potential professional referral sources. LinkedIn is the world’s largest professional meeting place and the most underutilized medium with addiction treatment marketing strategies. If you’re not putting in the time to utilize it you’re missing out. There are many tricks and shortcuts to utilizing LinkedIn which I will feature in future posts.

Ask yourself “How much is my time worth?… $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that’s 20 hours a month, …240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If you’re interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90-day social media marketing package feel free to contact me at 561-235-6195, or info@behavioralhealthnetworkresources.com.

LinkedIn’s Power for Treatment Center Marketing

Sure, you can post on the main board, but are you reaching your contacts and the most connected in your field? For LinkedIn to be effective on a mass scale you need at least 5,000 targeted level one connections. You must consider this in your addiction treatment marketing strategies. LinkedIn offers many marketing resources for all industries.

If you have 500 level one LinkedIn addiction professional contacts, you can send a message directly to their board. Posting an article doesn’t mean they saw it. Everyone’s main board is always moving. Every time a connection posts something it gets added to the top of their level one connections board. Hint, re-share your article 3 times a day (morning, afternoon, and night). Don’t have 5,000 level one connections? You better be utilizing LinkedIn groups.

Addiction Outreach Needs to Join and Use Groups

You are getting the idea now that you need to reach a large number of targeted connections to get any exposure. If you have 5,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts) the chances are much better than only having 500. Get the picture.

If you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups you get five times more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.

Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can’t control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 24.000 addiction professional and behavioral health followers. These followers see my activity.

Social Media Marketing Audience

Social media drug rehab marketing marketing must be included in every treatment centers marketing mix. However, as a CEO you must realize that this takes time. You can’t gain access to this powerful tool overnight. It takes proper SEO on their blog posts and a distribution channel that they own. There are only a few options to tap into an existing large audience, and grow an audience of their own.

I switched fields in 2014 and have since grown my LinkedIn network to the following;

20,000 Addiction Professional Level One Connections on LinkedIn
24,000 Addiction and Behavioral Health Followers
Own 14 LinkedIn Addiction and Behavioral Health Professional Groups with over 50,000 members (Addiction Professional Referral Group has over 14,000 members)
Have 12,000 Facebook Addiction-Related Friends
Own 40 Facebook Addiction and Behavioral Health Groups with over 150,000 members
Active Addiction Professional Email List of 25,000
Have 2,300 Addiction related to Twitter Followers

Addiction Treatment Marketing Strategies Require a Large Audience

This is one of the largest professional audiences in the addiction professional field. I started Behavioral Health Network Resources and EMP Series C-suite addiction conferences with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. The biggest impact has been with drug rehab SEO services. This is the key for small to medium centers to survive the competition. All of this has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.

The Ultimate Hidden Power of Linked for Drug Rehab Marketing

Many do not understand the ultimate power of a LinkedIn profile. We already know LinkedIn has 550 million professionals on it. Consider this, Google has over 2 billion users every month. Getting a LinkedIn profile on page one of Google for addiction terms is the ultimate in drug rehab SEO. There is no other drug rehab marketing agency that has achieved this. Imagine if you ranked for money key search terms for addiction treatment.;

California drug rehabs (we are on page one)
opiate detox West Palm Beach (we are on page one)
drug rehabs West Palm Beach (we are on page one)
impatient drug rehabs San Diego
opiate detox San Diego
inpatient drug rehabs Escondido
alcohol detox San Diego
outpatient drug rehabs Van Nuys (our client has top organic slots with LinkedIn and Facebook business profiles)
drug rehabs Los Angeles (our client is on page one and in maps)
drug rehab SEO (3 top 10 listings on page one)
drug rehabs San Diego (our client is on page one)
drug rehabs New Jersey (our client is in maps and on page one)
drug rehab marketing agency (3 top 10 listings on page one)
drug rehab marketing (3 top 10 listings with my personal profile shows up on page one)
drug rehab SEO
drug rehab marketing consultants
drug rehab consultants

Not only is the traffic astronomically higher on Google, but think about the authority this has. Having your LinkedIn business or personal profile show-up one page one of Google gains instant trust. Combine page one rankings with your treatment centers URL and Maps and you are guaranteed a click through. Our drug rehab SEO has taken clients like SOBA College recovery from 750 keywords ranking on google to a whopping 4,000 in a 5 month period. Ask about our 90-day drug rehab SEO marketing and social media package.

Addiction Conferences Series on Social Media Tools for Outreach

All addiction treatment centers, sober livings, and sales and service organizations should have a large drug rehab marketing on social media. Bare in mind that posts should be high quality going to an in-depth blog article that is attracting, engaging, and touches an emotional level. Many outreach professionals do a poor job and distribute poor content. If you take the time to build a large targeted audience, make sure the content is worth reading to your target audience.

The problem is it takes time to build a targeted audience. Many organizations in our industry use short-term solutions to their long-term problem of generating clients. They are resorting to Google Ad Words and boots on the ground. This boots on the ground strategy are only exchanging the same referrals back and forth. They are only so many referrals that any center has at any given time.

The big payoff is having a large targeted audience you own and being able to get your message to them. This should include private clinicians, EAP’s, attorneys, hospitals, etc.. LinkedIn is where they are. Want to learn how to gain access to these untapped referral sources? You can learn more at our addiction conferences Series. “Get Linked for Addiction Professional on 5/20/20. We will cover how outreach can utilize LinkedIn to gain new referral sources, drug rehab marketing, and utilizing LinkedIn for SEO.

Treatment Center Marketing Strategies What Can LinkedIn Do?

We provide Addiction conferences (read the over 30 testimonials from one of our SOLD out events like the Addiction VIP Symposium). We also provide our 90-day drug rehab SEO and social media addiction treatment marketing packages tapping your organization into our large audience. This program also grows an audience for you and will set-up referral relationships that are extremely valuable to treatment center marketing professionals,

LinkedIn addiction professional profile package, connecting private clinicians, EAP’s, Interventionists, LMHC’s, attorneys, detox centers, and all addiction-related businesses. I have several treatment centers that have contacted me as a marketing consultant. BHNR has done marketing for;

Recovery Bay
SOBA College Recovery
Sober District
Emerald Neuro Recovery
Harmony Grove Recovery
Challenges Treatment Center
Sigmund Software
Edna’s Sober House
helped high-level addiction professionals find employment

Utilize These Addiction Treatment Center Marketing Strategies on LinkedIn

Addiction treatment center marketing strategies are greatly needed for drug rehabs, sales and service organizations, and professionals. Use this informative article or give us a call at 561-235-6195 about our LinkedIn drug rehab marketing training, LinkedIn profile management and our treatment center 90-day SEO and social media package including LinkedIn and Facebook. We present nationally “Get Linked for Addiction Professionals,” and have held 16 addiction conferences.

We can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the behavioral health industry this a is must for all treatment center marketing strategies and addiction treatment centers overall.

Join Addiction Professional Referral Group, our most popular LinkedIn group with 13,000 addiction professionals and get connected with many drug rehab marketing professionals. They are trying to assist clients when they cannot provide the needed services. This group provides the latest addiction and behavioral health information in the industry. It also lists addiction and behavioral jobs from companies that are hiring. You will also get the latest information on addiction conferences and networking events. Some of the other information includes accreditation Information, treatment centers and Detox’s that are for sale, and buyers that are interested in purchasing addiction treatment centers, and much more…

If you are in the addiction treatment industry become part of my Addiction Professional Network of 24,000 level one connections on LinkedIn by clicking here and learn about drug rehab marketing.

60 of the Webs Best Addiction and Behavioral Health Groups to Join with over 210,000 Members

Charles Davis LinkedIn Top Contributor

How Does Drug Rehab Social Media Marketing Work?

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This entry was posted in Drug Rehab Social Media Marketing, Addiction Treatment Marketing, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab SEO, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged Drug Rehab Lead Generation, Drug Rehab Marketing, drug rehab marketing agency, drug rehab social media marketing on June 11, 2018 by Charles Davis.

Why Drug Rehab Social Media is Needed?

Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

How to Make Drug Rehab Social Media Marketing Work?

If your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

Generates high-quality leads
Increases SEO
Drives targeted traffic to the addiction treatment centers website
Provides one of the best vehicles for branding
One of the lowest costs per acquisition
Greatly assists in local search rankings

Understanding Drug Rehab Social Media Marketing

There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.

By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

Facebook Caught Advertising Agencies with their Pants Down

With Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
Grow a targeted audience for you that you own
Encourage you to do social media marketing in-house
Educate you about the advantages of owning groups
Teach you how to grow groups
Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab SEO Agency Performing?

Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.

If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the clicks on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads by Example

Behavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?

Addiction Conferences by Behavioral Health Network Resources

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape, These conferences are in a unique talk show host and town hall forum. They are interactive with no PowerPoint presentations and each features 5 executive thought leaders educating in an open forum.

Drug Rehab Call Centers Get Congress Investigation Letters

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This entry was posted in Drug Rehab Call Centers, Addiction Treatment Centers West Palm Beach, Addiction Treatment Marketing, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Information, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged Addiction Treatment Centers West Palm Beach, Addiction Treatment Marketing, Drug Rehab Call Centers, Drug Rehab Marketing, drug rehab marketing agency on June 3, 2018 by Charles Davis.

What Are the Drug Rehab Call Centers Changes for 2020?

Drug rehab call centers are in the sights of Congress and the this affects marketing in 2020. Eight of the nation’s drug and alcohol addiction treatment center call centers were sent investigation letters from Congress concerning patient brokering. This will change drug rehab lead generation options for addiction treatment centers. You can read a list of those drug rehab call centers that received the letters and what information Congress is requesting below. A buy rehab leads strategy is unpopular with many professionals in the drug and alcohol addiction industry. Even with its’ unpopularity, these businesses have thrived over the years. Most likely due to many drug and alcohol addiction treatment center owners relying on short-term solutions to their long-term problem of maintaining a census.

Drug Rehab Call Centers Being Checked Out by Congress on Drug Rehab Lead Generation

Big brother is watching the drug and alcohol addiction treatment industry on many different levels affecting treatment calls. The strict patient brokering laws that were passed on July 1, 2017, for addiction treatment centers in West Palm Beach, Florida have paved the road for the nation. The new “Florida Model” is one of the most positive things that has come out of Florida for the addiction treatment industry. California is now in the process with legislation to fight patient brokering, many more states will follow.

Unfortunately, the media in its’ frenzy to gain readers and viewers for advertising dollars have beat up Florida causing some ethical operators to close their doors. They were dubbed with the “Florida Shuffle” which should be the “national body shuffle.” The irresponsible news media coverage has caused many to seek treatment in other areas of the country. This hurt the ethical players and more importantly caused some to get treatment in other areas that are worse than Florida. Forbes magazine reported we are in a 35 billion dollar a year industry, and NBC News reported that Florida only accounts for 1 billion. Florida is certainly not the worst state concerning patient brokering. The media in its’ slanted coverage, unknowingly may have caused life-threatening situations to many. It will be interesting to see if the media does a story covering drug rehab call centers across the nation.

Addiction Treatment Centers Competing in a Red Ocean in 2020

For 2020 many addiction treatment centers think they cannot compete with the big players in the sandbox due to their lack of education on proven drug rehab marketing strategies. They see the bigger players spending over six figures a month on addiction treatment marketing and resort to a quick fix . The quick fixes for their drug rehab lead generation include a buy rehab leads strategy from drug rehab call centers, soon to come again Google Ad Words and the one trick pony cookie cutter solutions offered by the large drug rehab marketing agencies that rely on the churn of the 14,000 treatment centers across the US. Florida was hit with a double whammy with the new laws passed on July 1, 2017, and then again with Google restricting drug and alcohol addiction treatment pay per click ads. Unfortunately, with the new investigation of Congress on call centers, some will go back to Ad Words if they qualify through Google.

Drug Rehab Call Centers Leads Strategy

If the small to medium treatment centers did not waste their time and money on the short-term solutions but instead invested in a long-term organic strategy they would be much better off. It’s an interesting situation if you consider that many of the leads generated from call centers are not a good fit for the treatment centers. In addition, some shady drug rehab call centers sell the same rehabilitation lead to many centers. Once the center starts to complain they are not receiving treatment leads, the drug rehab call centers concentrate on sending a few well-qualified leads. And now in Florida, it is illegal to sell the well-qualified calls which are verification of benefits (VOB Calls.) If you are an addiction treatment center in Florida and are buying VOB (verification of benefits) calls, or if you are buying calls from a call center based in Florida you are at great risk including legal problems, felony charges, high fines and jail time.

Google AdWords and PPC for Drug Rehab Marketing Strategy

It’s unfortunate that the small to medium size treatment centers revert to using AdWords and a buy rehab leads strategy. Consider this, pay per click accounts for 1.91% of the addiction treatment calls from page one of Google. Many of these calls are not a good fit for the drug and alcohol rehabilitation treatment centers. The first three organic listings on page one of Google account for almost 70% of the page one clicks. In addition, they need to be ranking in the Google 3-pack on page one. It takes time and knowledge to rank on page one of Google. Many of the large one trick pony marketing agencies who have a hard time retaining the best marketing talent gloss over these critical elements.

That is why it is extremely important to have drug rehab marketing consultants driving your addiction treatment marketing machine. This also applies to the addiction treatment ancillary services providers lead generation strategies. Many of the nation’s best marketing consultants have left the large drug rehab marketing agencies because they know their worth. They have left the one trick pony cookie cutter agencies because these marketing agencies simply cannot afford to pay them well enough because they rely on the glitz and glamour. They are spending big bucks on their Executive salaries, conferences, airfares, high-end restaurants and extravagant entertaining.

What Congress is Seeking from Drug Rehab Call Centers

Congress is seeking detailed and document answers to 10 questions regarding how these drug rehab call centers have been operating. Here are the areas that are looking to get information on;

operations, copies of policies and procedures,
how they obtain new treatment center, detox or sober living clients
how they refer out
process calls, questions asked, information provided, disclosure, and if staff have any certifications
how payment is determined
all signed contracts from treatment centers, detox’s and sober livings
are they helping get health insurance to cover drug and alcohol addiction treatment
all companies they are affiliated with including detox’s, sober livings, drug testing labs, billing companies and other drug and alcohol addiction treatment centers
disclosures on their websites
a complete disclosure of pay per click, AdWords, and paid advertising
documented number of drug rehab treatment calls every month since 2013
list of any organizations, all their emails and any communications they have dealt with that had license revoked or been shut down and why this happened
A list of employees that have any criminal charges or any lawsuits to the call centers in relationship to patient brokering

What Drug Rehabs Lead Generation Companies Were Contacted?

There are more than a handful of the industry organizations that have to answer to Congress. all of these below had a briefing with the committee staff. Below are the 8 call centers that were contacted by Congress.

American Addiction Centers
Treatment Management Company
Redwood Recovery Solutions
Addiction Recovery Now
Addiction No More
Elite Rehab Placement
Solutions Recovery Center
Intervention Allies

Drug Rehab Call Centers Regulation is Coming from Congress

For drug rehab call centers and unethical operators in the addiction treatment rehabilitation marketing, the writing is on the wall. Big brother is examining every business and addiction recovery marketing aspect of our industry. Not only drug rehab call centers but also substance abuse drug testing labs, insurance, substance abuse billing, addiction treatment centers, opiate detox and sober livings. They are gathering the needed information to take down patient brokering and help save lives.

We’d like to hear your thoughts on call centers being investigated, leave a remark below.

Drug Rehab Marketing Strategy Understanding Social Media

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This entry was posted in Drug Rehab Social Media Marketing, All About Drug Rehab Marketing, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Information, Drug Rehab SEO, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged buy treatment calls, Drug Rehab Leads, Drug Rehab Marketing, drug rehab marketing agency, Drug Rehab Marketing Buy Rehab Leads, Drug Rehab Marketing Ideas, Drug Rehab SEO Techniques, drug rehab social media marketing on May 20, 2018 by Charles Davis.

A drug rehab marketing strategy is only effective if you get your message in front of your target audience. Being able to reach addiction professionals or consumers interested in treatment are not understood by many organizations in the addiction treatment industry. There are very few that specialize in a drug rehab marketing strategy using organic social media marketing towards consumers, or addiction professionals.

How Drug Rehab Marketing Suffers from Digital Darwinism?

A drug rehab marketing strategy usually suffers from digital Darwinism. Lead generation takes knowledge of the best social media platforms. Each platform has its own strength to be utilized in our industry, and all organizations in our field need to be on these platforms.

Social media has changed the marketing world forever. If you can learn one thing from this post (content is KING) it will put you down the correct path to ensure social media marketing is a big component of your marketing mix. Your business should have a social reach in the millions with your drug rehab marketing strategy. It takes big numbers to generate leads. Many industry organizations do not include social media in their marketing mix making it one of the Top 3 Drug Rehab Marketing Missing Links in marketing efforts.

Social Media Drug Rehab Marketing Strategy on Facebook, LinkedIn, Twitter, and YouTube Must be Included

Treatment centers and sales/service organizations need to be on 5 social mediums; LinkedIn, Facebook, Twitter, and YouTube. There are many more platforms, however, these should be the top five. Utilizing these five also provides much-needed drug rehab SEO.

Industry organization’s need to take the reins on these social media platforms and include their own staff to build an audience. If you’re paying an agency to market for you, chances are extremely high they do not have the organic audience in our industry (professionals, or individuals seeking treatment.) Ask them to show you their audience that they have grown for their business. This will show if they are leading by example and truly understand how to perform social media marketing. If you are paying an agency, you better make sure they are growing an audience for you that is yours, otherwise, once you stop paying for paid advertising you will have nothing to show for your marketing dollars.

Dangers of AdWords and PPC Drug Rehab Marketing Strategy with Addiction Treatment Center Marketing

Many addiction treatment centers do not have a business plan, marketing plan, marketing mix, or any formal drug rehab marketing strategy. I’m sure we will see many making the same mistake of jumping back on the AdWords merry-go-round in July of 2018. This will be dis-concerning to witness, as an organic play produces much higher results in the long run.

AdWords only accounts for an average of 1.19% of the click-throughs on page one, as compared to the first three organic slots that produce about 70% of the click-throughs. With the high cost of pay per click in our industry. It will be sad to see those centers that revert back to the pay per click short-term solution to their long-term problem of maintaining a census.

Addiction Conferences Educating on Social Media and Drug Rehab Marketing

Behavioral Health Network Resources holds several addiction conferences across the US. Our addiction conferences 2020 series on 5/20/20 educates on using LinkedIn. The exclusive training teaches you how to effectively use LinkedIn for new referral sources. It will walk you though building a powerful file that ranks on LinkedIn and Google. We have mastered getting LinkedIn profiles on page one of Google. Try and Google “drug rehab marketing”, drug rehab marketing agency”, and “drug rehab SEO.” Our CEO’s LinkedIn profile shows up for those terms and many more.

They educate industry Executives and marketing professionals at each of the Executive Thought Leader events. This is a unique talk show host, with a town hall format that engages the 150-200 attendees at each event. These events feature 5 proven and respected thought leaders on the business and marketing side of our industry. These panelists provide intelligence on how to generate revenue, save revenue and operate ethically. At each of these events, BHNR reveals many drug rehab marketing strategies and social media secrets to assist in your addiction treatment marketing, including content on the above social platforms. Learn more about our ethical drug rehab marketing addiction conferences on April 30, 2019.

Drug Rehab Marketing Strategy Needs to Build Targeted Audiences They Own

Drug rehab marketing has been used to help individuals suffering from substance abuse. It was the key component of raising over $400,000 worth of addiction treatment scholarships. it is paramount that addiction treatment centers, detox’s, sober livings and sales/service organizations start doing their own organic audience building and marketing. Once on page one of Google, in the first three slots, or on Google maps you generally stay there for a long period of time. Social media is earned over time and building a large footprint is no easy feat. Many addiction treatment centers, detox’s, sober livings and ancillary service providers need training on maximizing social media.

Addiction Treatment Center Marketing, Wheres Your Audience

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This entry was posted in Drug Rehab Marketing Information, Addiction Conferences, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged Addiction Treatment Center Marketing, Addiction Treatment Marketing, Drug and Alcohol Addiction Treatment Center Marketing, Drug Rehab Marketing, drug rehab marketing agency, Drug Rehab SEO Techniques, Substance Abuse Marketing Lead Generation on May 20, 2018 by Charles Davis.

Contents

Education on Effective Addiction Treatment Center Marketing

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

What Are Addiction Treatment Center Marketing Components?

Drug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.

The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the clicks. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab marketing and SEO strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:

SEO
AdWords
PPC
“DRIP” Campaigns
mobile activity
call center lead generation
email mail marketing
organic rankings
Facebook
drug rehab marketing on LinkedIn
addiction conferences
branding
networking
knowing all the search engines

Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

The E-Harmony of Addition Treatment Center Marketing

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.

They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

Treatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.

However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.

Addiction Treatment Social Media Marketing

Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
Tracking their marketing with Google analytics and knowing where and what is producing their calls with Call Tracking Metrics.
How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

Learn Addiction Treatment Center Marketing Strategies

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
Teach you how to grow and utilize social media.
Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
Increase your web traffic using social media.
Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
Teach you how to market to your Alumni
Available to represent you at any conferences

Build a Targeted Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

60,000 Addiction and behavioral health professional email contacts
15,000 Addiction and behavioral health contacts in Florida
30,000 Level one addiction and behavioral health connections on LinkedIn
33,000 Addiction and behavioral health Followers on LinkedIn
Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.

Our addiction conferences provide drug rehab marketing strategies. These events have five executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our 2020 events are around the corner, give us a call if you would like to be a sponsor.

SEO Rehab Marketing Magic Over Pay Per Click

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This entry was posted in Drug Rehab SEO, Addiction Conferences, Addiction Treatment Marketing, All About Drug Rehab Marketing, California Addiction Conferences, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged Addiction Conferences, affordable SEO, California Addiction Conferences, Drug Rehab Consultants, Drug Rehab Marketing, drug rehab marketing agency, drug rehab SEO California, Drug Rehab SEO Techniques, Google Adwords, Legit Script certification, Substance Abuse Marketing Lead Generation on March 10, 2018 by Charles Davis.

What Are the Benefits of Drug Rehab Marketing and SEO?

Drug rehab marketing and SEO are only a couple of key areas many drug and alcohol addiction treatment centers do not understand. Substance abuse marketing is a complicated process. Finding and utilizing ethical business and marketing strategies is critical to surviving the changes in the behavioral health industry. New laws, regulations and the billing companies playing games are going to cause substance abuse treatment centers to close. The days of having a poor business and drug rehab marketing strategy, generating unprecedented revenue are gone.

What is Drug Rehab Marketing and SEO Used for?

Drug rehab marketing and SEO are the most important aspects of generating addiction treatment calls. It requires over 200 different requirements by Google. Drug rehab SEO outperforms all other marketing combined. However, you not only need a robust marketing mix you also need search engine optimization including correctly optimizing every page on your website. This is the starting point where many drug rehabilitation centers fail. We look at many addiction treatment websites every day and 90% of them have poor or no SEO. Not only are the main pages poor, but the blogs are poor at best. This is also true for substance abuse sales and service organizations.

Without proper website page optimization, many of your marketing efforts are ineffective. Google spiders are looking for keywords in Url’s, H Tags, Alt Tags, and SERP descriptions to name a few. Understanding these areas will push your rankings on Google. The current competitive market for substance abuse recovery centers demands proven marketing solutions. Many addiction treatment centers are suffering from Digital Darwinism with their drug rehab SEO.

Why You Need Drug Rehab SEO Marketing Back-links?

No matter what you have heard link building is still the #1 factor in rankings. And, it’s not the number of links, it’s the authority of the site linking in. However, there are other factors that must be put into place. When link building, there are two areas to look at for ranking. First, look at the keywords you’re already ranking on. These should be on pages 2-50 on google. They will be the easiest to work on.

Then write a list of all the keywords you want to rank for. These should be long-tail keywords followed by the city you are located. This is a good starting point for drug rehab SEO. For those of you handling the marketing in the treatment space, you are probably aware of how tough these keywords are to obtain, especially since Google has clamped down the PPC in this business segment.

Google Forces High-Quality Authoritative SEO Rehab Marketing Back-links

All the changes in 2019, with Google PPC in the treatment space, and patient brokering laws it is now more important than ever to rank organically on Google. Optimizing Google local listings is where the small to medium players need to focus. When someone searches for a treatment center in your area you must be found, at the very least, in the Google maps 3 pack. Local search is the key for drug rehab SEO to unlock the potential of Google, organically generating calls for your center. If you are not, you should consider hiring a drug rehab marketing consultant.

Get Your Drug Rehab SEO Marketing Back-links Increasing Google Rank

In this day and age, it can be tough to find solid back-links increasing SEO for your website. As Google continues to make changes so should you. However, the problem is that drug and alcohol addiction treatment centers do not know how to get back links. Everyone in the industry thinks they must come from listing sites or other treatment centers. Behavioral Health Network Resources has spent the last two years in our SEO laboratory. We studied SEO Gods like Neal Patel and Moz. These guys are the worlds best at search engine optimization.

Drug Rehab Marketing and SEO Success Stories

Behavioral Health Network Resources leads by example with drug rehab marketing and SEO. When rehabilitation centers realize how important ranking on page one of Google is they start looking for a marketing company. In this process, they should research which marketing companies are ranking for SEO in our industry.

If a marketing company is going to provide drug rehab SEO services they must clearly demonstrate their capabilities. This should start with their own company. Try searching the following key terms for marketing is our industry;

drug rehab marketing
drug rehab SEO
drug rehab marketing agency

BHNR took it a step further and wanted to rank for key terms that treatment centers need to rank in. This leading by example action clearly demonstrates our ability as an industry leading drug rehab SEO marketing agency. Some of these critical keywords include;

California drug rehabs
drug rehabs West Palm Beach
opiate detox West Palm Beach
sober homes west palm beach

These are some of the money keywords for substance abuse centers. We do not even provide these services, however, we are on page one of Google organically for these. The new competitive and regulated landscape now requires a true marketing mix and ranking organically for critical keywords on page one is critical. ranking on the first page.

Learn Drug Rehab Marketing at Addition Conferences EMP Series

Behavioral Health Network Resources next event is our California Addiction Conferences EMP Series on 8/6/19 in the Los Angeles area. This conference boasts 5 Executive panelists, including Co-host The Recover, and Co-Chair Rehab Marketing Pros. They will provide the needed drug rehab marketing and SEO tools and education in business and marketing in our industry. The panelists will mentor and provide solutions you can put into place immediately. If you want to know why your losing marketing dollars with Legit Script Certification and Google AdWords this is the event for you.

Many California drug rehabs think this is the answer to generating clients with the new patient brokering laws in place. What they don’t know is there are lead generators and centers spending in excess of $500,000 per month in this avenue. They also don’t realize that PPC only accounts for 2% of page one clicks. Learn more about;

how to successfully get on page one organically
why press releases are being used incorrectly
how to generate leads on the web
why your blog is not ranking (top 10 drug rehab SEO blog writing mistakes)
how to do some SEO in-house
Proper Website Development Vs. Drug Rehab SEO Marketing (it’s hurting you more than you know).
drug rehab SEO In-house or with your agency. Know what to look for.
How to get authoritative, respected high PR back-links to improve drug rehab SEO
Why California treatment centers suffer from Digital Darwinism.
Tools for outreach addiction professionals.
Power networking with C-Level industry professionals.

Drug Rehab Marketing Our Clients Rank

Search engine optimization involves an endless amount of things. Google is looking for a combination of signals and road signs. Many different drug rehab SEO marketing consultants and companies work in different areas. However, the goal is the same, to boost online authority. Getting page one rankings is paramount, however many centers do not know how to perform this crucial action. Here are some of the keywords that we have accomplished for our clients;

drug rehabs San Diego
inpatient drug rehabs San Diego
drug rehebs Los Angeles
California drug rehabs
drug rehabs New Jersey (SOBA College Recovery)
outpatient drug rehabs New Jersey (SOBA College Recovery)
best AA meetings New Brunswick (SOBA College Recovery)
drug rehabs Van Nuys (Sober District – Maps knowledge panel, slots 1,2 and 3 on page one)top 3 on page one)
outpatient drug rehabs Van Nuys (Maps knowledge panel, slots 1,2, and 4 on page one)
drug rehabs Los Angeles (Maps and slot 9 on page one)

Patient Brokering Laws W2 or 1099’s Avoid Liability

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This entry was posted in Patient Brokering, Addiction Conferences, Drug Rehab Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Sober Homes West Palm Beach Florida and tagged Drug Rehab Marketing, drug rehab marketing agency, Drug Rehab Marketing Consultants, Drug Rehab SEO Techniques, Patient Brokering, patient brokering arrests on March 7, 2018 by Charles Davis.

What Are the Patient Brokering Laws in 2021?

Patient brokering laws in 2021 for drug and alcohol addiction treatment centers are nationwide. It is paramount for all drug rehabilitation providers and sober livings to be well educated on these. Especially the local regulatory climate in West Palm Beach FL. and California.

Many addiction treatment centers, sober livings, and marketers are misinformed about their marketing contracts. Recently the Tomasso brothers thought they were covered with their marketing contracts. Many of these contracts are not in compliance and owners and marketers need to be Crystal clear on what the law requires.

From a Palm Beach Post article by Jorge Milan Palm Beach Post Staff Writer,

“The Tomasso brothers, both residents of Boca Raton, entered into a “marketing employment contract” on Dec. 1, 2016, that “was actually for the referral of patients from Ronald’s sober home” to a substance-abuse facility run by James Tomasso’s wife, the report said.”

Drug rehab marketing employment contracts, like the one the Tomasso brothers signed, are used by treatment facilities to circumvent Florida’s patient-brokering law, which states it is unlawful for any person to offer or pay any commission, bonus, rebate, kickback, or bribe … to induce the referral of patients or patronage to or from a health care provider,” according to Delray Beach police, which investigated the case.

Counsel Hirshfeld, Esq. Discusses Drug Rehab Marketing Adhering to Laws

The patient brokering law originated with drug rehabs in Florida. They are know spreading across the United States. California is experiencing the implementations in 2020. David will be discussing some fundamental and wide-spread misconceptions on patient brokering and kickbacks that leave many open to legal issues. He will be sharing practical tips on how to make ethical arrangements with marketers more defensible. Below are some questions we plan on asking him.

David Hirshfeld, Esq. is licensed to practice in Florida and New York. He currently owns a nationally respected law firm Hirshfeld PLLC. He has has spent his 23-year legal career advising clients with respect to:

business arrangements among licensed health care providers
unlicensed entities in the business of healthcare, insurers and other third-party payors.

For the past five years, he has focused almost exclusively on the substance abuse treatment segment. David was one of FARR’s original board members, and represents:

SAT providers
physician groups
clinics
clinical labs
lab managers
marketing
lead generation companies
billing companies
recovery residences

He is occasionally asked to advise private equity concerns as well as other law firms. David has also served as full-time in-house counsel to several insurance companies, a healthcare marketing company, and an SAT provider.

Healthcare and Drug Rehab Patient Brokering Laws

David Hirshfeld, Esq. is very well-versed in laws governing the corporate practice of:

medicine
fee-splitting
patient brokering laws
kickbacks
self-referrals
the scope of practice and supervision
privacy
insurance
false claims
healthcare marketing
general laws governing business entities

As part of representing healthcare businesses, he has become expert with respect to:

general legal issues arising from space and equipment leases
loan documents
employment and contractor arrangements
human resource issues
wage-and-hour law, arrangements among owners within a business
other general business arrangements not specifically related to health care or insurance

California drug rehabs are now experiencing many business and operational changes. The laws are forcing them to incorporate legal business and marketing strategies. Many substance abuse treatment facilities are getting educated on drug rehab SEO marketing to attract new clients.

California Drug Rehabs Marketing Arrangements Still Not Legal

California drug rehabs are now understanding the patient brokering laws. Many recovery centers and sober livings current contracts may not protect them from criminal liability from patient brokering laws. With the current status of the addiction treatment industry, it is critical that owners and operators have contracts that are as defensible as possible.

Many are relying on recommendations from inexperienced legal counsel and peers. There are still gray areas and operating ethically in compliance with the law is critical. Here are some topics we plan on asking Mr. Hirshfeld;

Many people seem to believe that they are free to compensate marketers based on the numbers of patients or the amount of revenue they bring to a treatment provider as long as the marketer is hired on a W-2 basis. Is it really that simple? Are you adhering to the patient brokering laws?
In addition to carefully choosing whether to characterize the marketer as 1099 or W-2, are there any other steps that treatment centers can take to help shore up their marketing arrangements from a regulatory perspective?

Please post any questions or comments on patient brokering below.

Addiction Professional Conferences Addressing Patient Brokering Laws

Behavioral Health Network Resources Addiction Conferences EMP Series tackles these issues head-on. Learn proven and ethical rehab marketing strategies providing long-term solutions to the addiction treatment centers problem of maintaining a health census. We are working on our next events in Florida and California in 2019. If you would like to sponsor or exhibit please contact our CEO, Charles Davis at ceo@behavioralhealthnetworkresources.com.

Blog | Drug Rehab Marketing and SEO

Addiction Conferences 2021 Get Linked for Addiction Professionals

6/29/21 — Riviera Beach, FL

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What Are the Patient Brokering Laws in 2021?

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Healthcare and Drug Rehab Patient Brokering Laws

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