Tag Archives: Addiction Treatment Consultant

Press Release; Governor Scott Declares Opioid Public Health Emergency

 

Here is Gov. Scott’s Press Release Declaring Statewide Public Health Emergency for Opioid Epidemic

 

Tallahassee, Fla. — Today, following the Centers for Disease Control and Prevention (CDC) declaring a national opioid epidemic, Governor Rick Scott signed Executive Order 17-146 directing a Public Health Emergency across the state. By signing the Emergency Order, it will allow the state to immediately draw down more than $27 million in federal grant funding from the United States Department of Health and Human Services (HHS) Opioid State Targeted Response Grant which was awarded to Florida on April 21 to provide prevention, treatment and recovery support services. Without the order, it would have taken months for the state to distribute these funds to local communities. In addition to declaring a Public Health Emergency, Surgeon General Dr. Celeste Philip will issue a standing order for Naloxone, an emergency treatment for opioid overdose. This will ensure first responders have immediate access to this lifesaving drug to respond to opioid overdoses.

Governor Scott said, “Today, I issued an executive order which allows the state to immediately draw down more than $27 million in federal grant funding which will immediately be distributed to communities across the state to deal with the opioid epidemic. HHS Secretary Dr. Tom Price awarded the Opioid State Targeted Response Grant to Florida and I want to thank the Trump Administration for their focus on this national epidemic. I have also directed State Surgeon General Dr. Celeste Philip to declare a Public Health Emergency and issue a standing order for Naloxone in response to the opioid epidemic in Florida.

“Last month, I directed the Department of Children and Families (DCF), the Department of Health (DOH) and the Florida Department of Law Enforcement (FDLE) to meet with communities in Palm Beach, Manatee, Duval, and Orange Counties to identify additional strategies to fight the rising opioid usage cases in Florida. They have gotten a lot of feedback this week and we will continue to look at additional ways we can fight this national epidemic which has taken the lives of many Floridians.

“I know firsthand how heartbreaking substance abuse can be to a family because it impacted my own family growing up. The individuals struggling with drug use are sons, daughters, mothers, fathers, sisters, brothers and friends and each tragic case leaves loved ones searching for answers and praying for help. Families across our nation are fighting the opioid epidemic and Florida is going to do everything possible to help our communities.”

Attorney General Pam Bondi said, “This declaration will help strengthen our continued efforts to combat the national opioid epidemic claiming lives in Florida by providing additional funding to secure prevention, treatment and recovery support services. I want to thank Governor Rick Scott for his continued partnership in combating drug abuse in our state; from shutting down pill mills to outlawing deadly synthetic drugs, Governor Scott has long supported efforts by my office and law enforcement to raise awareness, stop drug abuse and save lives.”

See the Executive Order and Public Health Emergency here.

Behavioral health thought leaders have been attending addiction conferences to get better educated on the drug rehab marketing changes. Other government leaders have been pushing legislation fighting the epidemic reducing the gray, illegal operating areas of treatment centers and sober living facilities. Dave Aronberg, Florida State Attorney, and Al Johnson, Asst. State Attorney have put an army of law enforcement in place closing down operators who are participating in illegal patient brokering and putting many lives in danger. They have also been the driving force for tighter laws by pursuing legislation that protects those seeking treatment, and those in treatment.

These key players fighting the epidemic are making changes to industry marketing and operating regulations with House Bill 807, and 65D30. All industry Executives “Need to Know” the extreme changes that are coming, get involved now, be prepared for the changes about to occur, and get educated on ethical business practices. 

You can speak with 5 Thought Leader Addiction Panelists on the coming changes to our industry including Asst. State Attorney, Al Johnson in an open Town Hall Forum on the Sober Homes Task Force on how it was formed, where it is now, and what’s in the future. Get the landscape of the legislative changes coming from the Director of Special Projects at Palm Beach County Substance Awareness Coalition and the groundbreaking work they are doing in re-molding the Administrative and Marketing Changes that are coming soon.

You can check out the entire 5/10/17 addiction conferences in Riviera Beach, Florida.

 

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Where Are Your Addiction Treatment Marketing Dollars?

Addiction treatment marketing dollars are plentiful in the 40 billion dollars a year industry, but many are unaware they are wasting their drug rehab marketing budget. There are many layers of their marketing mix that need to be in place to be effective and understood to not waste their marketing budget.

Allocating Addiction Treatment Marketing Dollars is Complicated

Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are;

  • call center lead generation
  • snail mail
  • email mail marketing
  • organic rankings
  • gorilla marketing

As the list goes on it also includes Facebook, LinkedIn, addiction professional conferences, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.

One more extremely important piece is putting into place analytics; Google analytics, and call tracking. Google is free, and call tracking is very inexpensive. The information that these give will save treatment centers big dollars. They must be able to tell what is working, what is not working, and adjust quickly to these situations.

Addiction Treatment Marketing Dollars It’s in the Mix

There are many that are not using a marketing mix, and not spending enough. They expect immediate results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits. However, there is a cost to marketing in our industry. Being wise with their treatment centers addiction treatment marketing dollars is becoming paramount.

Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. They are ignoring a drug rehab SEO marketing strategy drug rehab SEO marketing strategy. This tight-knit network can only produce a limited amount of referrals. This is extremely risky considering they are trading the same referrals. This is the #1 reason the turn over rate for outreach professionals is 6-12 months. At some point, treatment centers must generate new referrals.

Web marketing outperforms all other marketing combined, however, it requires a foundation including proper website development, SEO, and social media marketing. Owners must provide education and resources for their outreach professionals and provide them with useful tools instead of hiring them solely based on their referral sources. Contracting an experienced drug rehab marketing consultant can provide these tools in addition to guidance on how to properly set-up your website, SEO and social media marketing.

Caution with Valuable Drug Rehab Marketing Dollars

We have a client, that is utilizing our drug rehab social media marketing to maximize his treatment centers addiction treatment marketing dollars. This client is brand new to web marketing in our industry. They were shocked at how complicated and expensive it is to have a successful marketing campaign, and the many different components it entails.

We explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.

 

The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.

Drug Rehab Marketing Revenue Saved by S.W.O.T.

We suggested to do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost-saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intelligence the marketing it is just a guessing game and dollars are being wasted. This analysis also looks at where your web assets are leaking Google juice. Website development and SEO are the top mistakes made by organizations in the addiction treatment industry. Without these be set-up properly you will continue to waste marketing dollars.

This client knew we were thought leaders in marketing in the addiction treatment industry by our activity and exposure.

We carefully explained the many pain points in drug and alcohol addiction treatment center marketing drug and alcohol addiction treatment center marketing. I went in depth on the many avenues to consider including PPC, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowdsourcing organic model, and many more. It critical to find a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again, and again until they become a client.

This client with the help of our web marketing partners is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.

Learn Where Your Addiction Treatment Marketing Dollars Are

Addiction treatment marketing dollars can be saved. Many drug and alcohol addiction treatment centers take short-cuts, and many times take the lowest bidder for their marketing. Some hire a large drug rehab marketing agency thinking they are covered. Understanding why these mistakes are being made is paramount. These are critical mistakes that cost big money. Many owners do not like the experienced marketing leaders in our industry tell them, and the investment that is needed to generate clients. Taking the lowest bidder, and short-cuts costs twice as much than if you invested the time, money, and resources to get the many mechanisms in place for effective marketing. If these are not in place your web marketing efforts will be ineffective.

Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our addiction conferences educating on ethical business and drug rehab marketing. Each of our addiction conferences has 5 Executive thought leader panelists providing proven addiction recovery marketing strategies.

Addiction Treatment Center Re-routed 800 Numbers, Google Maps Hijacking Stealing Your Clients

Addiction Treatment Center Re-routed 800 Numbers is a huge problem nationwide. Many centers are unaware that their Google maps number has been hijacked. Even the ones that are aware, are finding an hour after they get it corrected, it is high jacked again. Behavioral Health Network Resources goal is to educate treatment center CEO’s on ethical business practices. The topic of addiction treatment center re-routed 800 numbers has come up at several of our addiction conferences.

Addiction Conferences Inform About Addiction Treatment Center Re-routed 800 Numbers

These addiction conferences focus on ethical addiction treatment marketing practices. We noticed that this is a widespread national problem, felt it our responsibility to inform recovery centers across the nation. At the bottom of this post, you can listen to a national radio show broadcast educating on how to prevent this from happening to your center. We discuss valuable information on addiction treatment center re-routed 800 numbers. They are stealing your call center lead generation clients.  There are 100,000’s of calls of many treatment centers are being re-routed. This show reveals a couple of ways to protect your organiztion, including a double log-in process and checking you google maps daily.

Exposing Addiction Treatment Center Re-routed 800 Numbers

➣ Addiction Treatment Center 800 number call forwarding, and how they are endangering many vulnerable individuals seeking help and putting their lives in danger

➣ Questions to ask to make sure your getting information on a safe and reputable treatment center

➣ Google maps hijacking and fake websites all designed to mislead families and addicts

➣ The bad side of marketers who use these types of illegal activities so they can fill Beds and fill their Pockets.

➣ How treatment centers and individuals seeking help can prevent patient brokering tactics above

➣ Information on getting involved with a class action law suit for treatment centers that have had their number high-jacked

Addiction Conferences Educating on Re-routing 800 numbers signifying moments of changeOver 200 professionals received valuable information from our Addiction and Behavioral Health Executive Thought Leader Symposium in November of 2017.  These events feature five Executive Thought Leader panelists, and an interactive audience of 150-200, in a talk show host/town hall forum. Our events are for CEO’s. Executives, Directors, MArketing, and Outreach professionals.

Ethical Addiction Treatment Groups on Rehab Marketing

Join Addiction Professional Referral and Networking Group (16,000 ethical members assisting dozens everyday). We have 1,200 waiting to be approved, and we have banned over 6,000 individuals to date.

National Radio Show on Addiction Treatment Center Re-routed 800 Numbers

Enjoy the Addiction Treatment Center Re-routed 800 Numbers, Google Maps Hijacking Stealing Your Clients Show below.

Posted by RecoveryRadio.fm on Friday, March 24, 2017