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California Drug Rehabs Vs Patient Brokering

This entry was posted in Addiction Conferences, Addiction Treatment Center Marketing, Addiction Treatment Marketing, California Addiction Conferences, California Drug Rehabs, Drug Rehab Marketing, Drug Rehab Marketing Consultants, Drug Rehab SEO, drug rehabs, Inpatient Addiction Treatment Center Marketing, Patient Brokering, Rehab Marketing, Rehab Marketing Ideas, Sober Homes West Palm Beach Florida and tagged , , , , , , , , , , , , on by .

California drug rehabs inpatient, residential and outpatient treatment centers are starting to feel the pain of new patient brokering laws and it’s only going to get worse. Learning from history is one of the most valuable tools in life. What California is now experiencing in drug rehab marketing legislation, Florida has been through. Florida with it’s “new Florida model” has set the pace for patient brokering laws in the drug and alcohol addiction treatment industry.

California Drug Rehabs New Laws Affecting Marketing

California drug rehabs and drug rehabilitation centers across the US have been operating unethically for many years. The heroin epidemic has exposed many fraudulent practices in this 40 billion dollar a year industry. Lawmakers are making their way across the nation with patient brokering laws to save lives and protect the vulnerable. The new laws in California are going to directly affect the ability to operate in the state if they are operating unethically. To survive the difficult changes in behavioral healthcare centers need to adopt a healthy business and marketing mix.

California Drug Rehabs Inpatient, Residential and Outpatient Need Proven Business and Marketing Strategies

Inpatient, residential and outpatient substance abuse treatment centers in California are finding it more difficult to operate. All the centers are not playing by the rules. This is a time for ethical operators to work together to clean up the industry. Without unity many ethical operators with fall. We have seen this happen in Florida when their new laws were put into place about a year and a half ago. This is clear if you look at the governing body of California drug and alcohol addiction treatment centers in California. The California Department of Healthcare Services (DHCS) website displays a Temporary Suspension Order, Revoked and Notice of Operation in Violation of Law Program List. This list has 84 substance abuse treatment centers.

California substance abuse treatment centers and sober livings are going to have to adopt ethical business and marketing practices to survive. They need to look at and understand what happened in Florida over the past 1-1/2 years to navigate the new and difficult landscape. Some ethical treatment centers in Florida were forced to close their doors. Whether California drug rehabs are operating ethically or participating in some form of patient brokering, they must adopt new business and marketing strategies. Digital Darwinism is the #1 reason these centers have failed. Substance abuse facilities across the nation are losing the battle between drug rehab SEO vs digital Darwinism.

Florida Addiction Conferences Providing Ethical and Proven Strategies Coming to California

In Florida, many substance abuse treatment centers received ethical and proven business strategies at 14 EMP (Ethical Marketing Practices) Addiction Executive Conferences. This addiction conferences EMP Series held an event in Costa Mesa, California on 1/22/19. This behavioral health conference was not the typical conference offered in the industry. It was heavily attended by California CEO’s and Executives with over 175 in attendance. It provided a unique talk show host and town hall forum with no powerpoint presentations. The event featured 8 proven, Executive Thought Leaders on a panel.

They were asked several questions by the host, and then the event was a huge mastermind in an open forum. The event is structured for CEO, Executives, Directors, and Outreach to get ethical and proven business and marketing solutions that they can put into place immediately. This California premiere event is Co-hosted by Awakenings drug rehabs Agoura Hills. Awakenings is an intensive outpatient drug addiction treatment center that also specializes in behavioral health issues.

What Are the Patient Brokering Laws for California Drug Rehabs?

Senator Ricardo Lara (D-Bell Gardens) signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law on September 27, 2018. This law demonstrates that California will no longer tolerate patient brokering by substance use disorder treatment centers and individual’s partaking in unethical marketing. Lawmakers still have much work to do with sober homes and enforcing the new laws. Sober homes legislation will hit California even harder as it did in Florida. These new laws should be adopted mid to late 2019.

While California used Florida laws to mold their legislation, it has some more severe ramifications that deter unethical practices. For instance, under the law, either the addiction treatment center or individual professional can have their license or credentials revoked, extended or denied. If a substance use disorder (SUD) facility loses their license, it will take about 18 months to reopen. Florida does not have this law on the books for drug rehabs West Palm Beach.

What Does Patient Broker Law SB 1228 Say About Residential, Inpatient and Outpatient Addiction Treatment Centers?

The intent of this article is to provide educational information to drug and alcohol addiction treatment centers, sober living facilities and the general public. It is not to be construed for legal advice. you should consult with a California behavioral healthcare law firm on any legal advice.  Below is SB 1228 law for informational purposes:

Section 2 – 11831.6 is added to the Health and Safety Code, to read:

The new laws pertain to California drug rehabs, inpatient, residential and outpatient facilities. The following persons, programs, or entities shall not give or receive remuneration or anything of value for the referral of a person who is seeking alcoholism or drug abuse recovery and treatment services:

  • Alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • A person employed by, or working for, alcoholism or drug abuse recovery and treatment facility licensed under this part, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • A person employed by, or working for, alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Notwithstanding the rulemaking provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

 Section 3 – 11831.7 is added to the Health and Safety Code, to read:

The department may investigate allegations of violations of Section 11831.6. The department may, upon finding a violation of Section 11831.6 or any regulation adopted pursuant to that section, do any of the following:

  • Assess a penalty upon alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • Suspend or revoke the license of alcoholism or drug abuse recovery and treatment facility licensed under Chapter 7.5 (commencing with Section 11834.01), or deny an application for licensure, an extension of the licensing period, or modification to a license. Article 4 (commencing with Section 11834.35) of Chapter 7.5 shall apply to any action taken pursuant to this paragraph.
  • Assess a penalty upon alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the certification of alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the registration or certification of a counselor for a violation of Section 11831.6.
  • The department may investigate allegations against a licensed professional providing counseling services at an alcoholism or California drug rehabs recovery and treatment program licensed, certified, or funded under this part, and recommend disciplinary actions, including, but not limited to, termination of employment at a program and suspension and revocation of licensure by the respective licensing board.
  • Notwithstanding the rulemaking provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

California Drug Rehabs Must Learn From Florida

Florida was the first state to focus on patient brokering laws for residential, inpatient and outpatient drug rehabilitation centers in the substance abuse industry. They have set the pace for the nation, but it has affected some ethical operators that did not change their business and marketing strategy. The media was quick to jump on the bandwagon providing, for the most part, unethical journalism.

The negative “Florida shuffle” press and isolated exposure of patient brokering in Florida caused individuals seeking addiction treatment to stay away. This caused some ethical drug and alcohol addiction treatment centers in Florida to close their doors. More importantly, it may have put them into life-threatening situations that are happening across the nation. This negative press is now being experienced by California centers with the media’s “Rehab Riviera” label.

California drug rehabs need to adopt ethical and healthy business best practices. Many need to look closely at their current marketing plan and drug rehab SEO marketing mix. As Florida has experienced, relying on laissez-faire strategies will put your business at extreme risk. Mainly using boots on the ground, calls centers and PPC are not enough with the rapidly changing environment. You may want to join the exclusive California Addiction Professionals Referral Groups to stay up to date and connect with California addiction professionals.

We’d love to hear your thoughts on the regulation in the drug rehabilitation industry. Leave a comment below.

California Addiction Professional Referral Group

California drug rehabs addiction professional referral page is a connecting point to exclusive groups. These groups are designed to connect California drug and alcohol addiction treatment center and behavioral health professionals. If you’ve landed on this page you are one of the very few select professionals to be invited to the California Behavioral Health Connection.  California drug rehabs and sober homes are experiencing unprecedented changes affecting Administration, business, operating and marketing procedures. It is paramount that all addiction professionals understand the new laws and industry changes from their source and not second-hand information.

California Drug Rehabs Addiction Professionals with Referral Resources

This is a place for behavioral health professionals, CEO’s, Directors, Outreach, counselors and addiction professionals to network with your professional peers and strengthen your position in the treatment field and forge valuable new relationships. 

We are currently building two resource groups for addiction and behavioral health professionals in California drug rehabs. We are in the process of releasing these two groups with 1000’s of pending members to be approved. These groups will connect and provide resources for professionals in the California area just like we have done with our Addiction Professional Referral group with 19,600 members.

Resources for Addiction and Behavioral Health Professionals

These California drug rehabs groups will be a place to network, give and receive referrals from counselors, and addiction centers. Also included are psychiatrists, psychotherapists, occupational health physicians, practitioners, health counselors, psychologists, social workers, nurses, front-line practitioners, and many other sources. 

In the past four years we have;

  • Educated CEO’s and Directors on Ethical business practices with our Addiction Conferences EMP Series events (3 last year, 14 total). These addiction conferences feature industry Thought Leader panelists like Senator Clemens, Florida Healthcare Law Firm, Michael S. Weiner, Esq. Zoning Attorney, Acquisition Company Green Holcomb Ficher, Rennova Health Corporate Counsel, Victoria Nemerson, Esq Corporate Counsel and many more.
  • Raised $400,000 worth of addiction treatment scholarships for the Riviera Beach Civil Drug Court.
  • Raised over $250,000 worth of addiction treatment scholarships for the Addicts Mom.
  • Radio personality educating on the ethical business side of addiction, and fight patient brokering with national radio station Recovery Radio Raw.
  • Spent 1,000 hours building the Addiction Professional Referral Group to provide an unprecedented Facebook group that is a trusted source for professionals.
  • Maintained 14 LinkedIn Addiction professional groups, and 45 Facebook Groups with over 210,000 members.
  • Educated on ethical business and marketing strategies.

Become a Part of California’s Addiction Treatment Ethical Business and Marketing Strategies


We would be honored for you to share current information, interact with each other, meet leaders in the field and be exposed to the latest research and clinical methods and techniques. We releasing these groups and vetting the pending requests (1,000’s). Below are good groups for California drug rehabs.

Behavioral Health Network Resources has over 60 addiction and behavioral health groups connecting 210,000 addiction and behavioral health professionals and individuals seeking treatment nationwide.

California Addiction Conferences on Ethical Business and Marketing

We have hosted 14 addiction conferences in Florida on ethical business and marketing. These conferences assisted many treatment centers in Florida from closing their doors due to the new laws. California drug rehabs marketing laws were passed on September 27, 2018, with SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law. The new laws, just as they did in Florida, will cause some substance abuse treatment centers to close.

California Addiction Conferences EMP Series in Costa Mesa, California on 1/22/19 will provide CEO’s, Executives, Directors, and Outreach with proven business and drug rehab SEO marketing strategies. These strategies generate new clients, provide new services, increase return on investment and provide long-term solutions to navigate the new difficult landscape.

Patient Brokering Top 5 Legal Things Nationally

Patient Brokering is affecting drug and treatment center owners, detox center owners, sober home operators, and all addiction professionals. This hurricane hit Florida in full force and is becoming a category 5 in California with other states following soon. Florida was irresponsibly labeled by the media with the “Florida shuffle”. Now, California is being labeled the “rehab Riveria”.  California drug rehabilitation centers need to be prepared because this irresponsible journalism will deter many from attending treatment there. Florida has been experiencing this for over a year with many ethical operators closing their doors.

What is Patient Brokering for Drug and Alcohol Addiction Treatment Centers?

Patient brokering is when individuals or companies lure in potential treatment center clients for monetary compensation. This compensation can be from $500-$5,000 per individual. Individuals with good insurance can potentially be worth hundreds of thousands of dollars. Patient brokering also occurs when drug rehabilitation centers lure in clients with discounts and incentives. The boots on the ground strategy of buying and selling of clients by unethical drug and alcohol addiction treatment centers are happening all across the nation.

The Florida law pertaining to patient brokering for addiction treatment centers and sober homes in under Chapter 817.505. This hurricane is directed towards patient brokers, drug dealers, prescribing doctors, and hospitals (collection of OD data). However, it has drastically affected many addiction treatment centers in South Florida. It requires them to operate quite differently facing severe penalties, felony charges, and jail time. The old “Laissez-faire” operating mentality is gone and being replaced because of abuse, irresponsibility, and the loss of many lives. The patient brokering laws passed in Florida affect the nation. All addiction professionals must be aware of the new Florida patient brokering laws as of July 1, 2017.

BHNR Educates on Ethical Business Practices Fighting Patient Brokering

This is the first time our industry we have regulations designed to get rid of the large underground network of patient brokers. The new laws are ultimately designed to address the heroin epidemic and save lives. For right now they are forced on drug rehabs West Palm Beach. However, they are quickly spreading across the nation with California drug rehabs next. If you do not completely understand all the legislation that has come and is coming you will not be operating soon.

 

At Behavioral Health Network Resources October 27, 2016 event where we were honored to have the Riviera Beach Civil Drug Court. We raised over $400,000 worth of treatment scholarships (services not monies). At that event, we said there was a hurricane coming to South Florida. We were preparing the addiction professionals for the upcoming changes. We host addiction conferences (14 events total) educating Executives on the ethical business side of addiction. Behavioral Health Network Resources knew it was their responsibility to fight against patient brokering. To use our loud voice in the professional community, and on social media educating on these complex changes.

Patient Brokering Florida Understanding the Landscape

Early in 2017, we were attending the Sober Homes Task Force and the Palm Beach County Substance Awareness Coalition (PBCSAC) meetings. We did this to try and understand the legislative process and the changes that are coming from some of the industry’s addiction professionals. We sat quietly, listening, getting educated, and took in all the information that we could to get an understanding to educate the professional community and the Executives attending our events.

We sat in meetings and tried to get an understanding on these changes. We noticed that there are only about 40-50 organizations participating with these organizations. These organizations have formed the landscape for the legislative changes. Any organization that has not been present or decided not to participate could have helped mold the new regulated addiction treatment industry.

Educating the Behavioral Health Industry for Clarity

In our current journey, there are still areas where we are confused. The legal jargon that the laws and bills are written can be extremely difficult to understand. Trying to completely understand some areas where there are loopholes. Many of these changes affect drug rehab SEO marketing on the web and referrals to and from addiction treatment centers. We have spoken with many operators and addiction professionals. Many thought the changes would never happen. Almost all are relying on the interpretation of their legal counsel, or even worse an interpretation from their peers. We have also seen on social media the same type of reaction with many complaining, but few get involved.

Patient Brokering Laws in Florida

The current Florida law that was passed on July 1, 2017 (HB 807, SB 788) covers many different areas. Below these are broken down into simplistic terms:

Drug Rehab Marketing: Drug treatment center marketers will need to be licensed by the state’s Division of Consumer Services. Deceiving, lying, or misleading about treatment services offered, amenities and the high jacking of 800 numbers will be a first-degree misdemeanor. We have been educating centers of the 800-number high jacking using our national social media audience, and as a personality on the national Radio Raw Show.

HB 807 (SB 788) — Marketers will now have to be licensed and there are stiff penalties and fines for patient brokering. and centers will be held legally liable for deceptive marketing practices. It makes DCF the “big brother” and enforcer of the industry. You can find more information by reading “Top Five Criteria Sober Living West Palm Beach

Sponsors: Reps. Bill Hager, R-Boca Raton; Gayle Harrell, R-Stuart; and Joseph Abruzzo, D-Boca Raton; and Sen. Jeff Clemens, D-Atlantis.

HB 249 (SB 588) — Paramedics, emergency techs, and hospitals to collect data on overdoses and report them to the Dept. of Health. It also forces hospitals to adapt to overdose protocols.

Sponsors: Reps. Bob Rommel, R-Naples, Larry Lee Jr., D-Fort Pierce; and Sen. Kathleen Passidomo, R-Naples.

HB 477 —  Directly attacks drug dealers with min. and mandatory jail time including heavy fines for dealing in fentanyl. It also gives prosecutors the option of imposing murder charges.

Sponsors: Reps. Kathleen Peters, R-St. Petersburg; and Charlie Stone, R-Ocala.

HB 557 (SB 840) — Directed towards prescribing physicians controlling the number of opioids prescribed to five days. The Prescriptions that are filled for any controlled substances must be reported in the State prescription drug monitoring database within one day.

Sponsors: Rep. Nicholas Duran, D-Miami, Rep. David Silvers, D-West Palm Beach; and Sen. Jeff Clemens, D-Atlantis.

SB 886 (HB 791) — Protects individuals that have been Marchman Acted by making their court records confidential.

Sponsors: Sen. Bobby Powell, D-West Palm Beach; Rep. Joseph Abruzzo, D-Boca Raton.

Patient Brokering Arrests Florida Legal Issues

Criminal Penalties: Statewide you can be investigated and prosecuted for patient brokering. The prosecution could result in a felony and the fines increase with the number of patients brokered. Brokering more than 20 patients will be a first-degree felony and a whopping fine of $500,000.

Patient Brokering and DCF

DCF’s Role (Department of Children and Families): It will now cost much more to license a facility and the penalty for operating without a license is a third-degree felony with a maximum 5 years in jail. DCF significantly increased licensing fees. Operating without a license becomes a third-degree felony, carrying a maximum five-year prison sentence. DCF now has new rules including; clinical, treatment best-practices, operating standards, levels of qualifications for addiction professionals and the number of staff that will be required to operate. DCF will is also allowed to visit your center anytime without notice and inspect all of the above.

As a treatment center owner, detox center owner, sober living owner and all addiction professionals you need to completely understand the 5 bills that have passed below;

Patient Brokering Florida Sets the Regulation Pace for the Nation

While Florida has one of the worst reputations for addiction treatment in the US, we must realize that Florida is also one of the most popular destinations for treatment and one of the nation’s largest providers of treatment. The large underground patient brokering network is national and many other states have the same issues as Florida. However, the spotlight has been on South Florida. The work that has been done, and will be done, is setting a precedent to be followed nationally. California drug rehabs are now experiencing new patient brokering laws on September 27, 2018. With the heroin epidemic killing more than 150 per day, many other states will be following soon.

We would love to hear your thoughts on the current situation on new laws affecting the heroin epidemic. Leave your comments below.

We are dedicated to educating Addiction Executives on ethical business practices nationwide, with our events attracting a national audience. Our addiction conferences EMP series events have educated Florida Executives with 14 events on ethical business and marketing solutions. Our next addiction conferences and behavioral health events will be in Riveria Beach Florida on 4/30/19. If your organization is dedicated to ethical business practices and you want to educate your peers, we would like to speak with you about participating in our addiction conference. Our conferences have helped us build up one of the largest addiction professional audiences in the nation. These conferences have assisted us in being educated by successful thought leaders in drug rehab SEO marketing.

Addiction Professional Groups Fighting Against Patient Brokering

Facebook Addiction Professional Referral Group 19,000 Members (500 being vetted for approval). An extremely active group is an outstanding ethical resource for Addiction Professionals. This group has banned over 4,000 questionable members. CLICK HERE

LinkedIn Addiction Professional Referral Group 19,000 Members

Facebook The Business Side of Addiction and Behavioral Health 2,500 Members

Facebook South Florida Addiction Professional Connection 1,900 Members

Facebook Generation “X” Addiction Unleashed 10,000 Members

Facebook South Florida Addiction Connection 2,000 South Florida Members

Facebook Addiction Treatment Industry Top 100 6,000 Members

Facebook South Florida Connection Addiction and Behavioral Health 10,000 Members

Facebook Addiction and Behavioral Health Events 5,000 Members

Facebook  ᗩᗪᗪIᑕTIOᑎ ᖇEᔕᑕᑌE; ᕼEᒪᑭ ᗷEᖴOᖇE IT’ᔕ TOO ᒪᗩTE 6,000 Members

Facebook Addiction and Behavioral Health Options 2,500 Members

Facebook 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆 𝑪𝒚𝒄𝒍𝒆 1,000 Members

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Our industry is changing fast, self-regulation, unity and positive messages are needed. We felt it’s extremely important for all professionals in our industry to gain as much knowledge as possible on these drastic changes and have allowed access to the Facebook Live feed below of a key addiction conference. This event featured the sober homes task force and was key for many South Florida operators. Below you can visit the panelist portion of the event and get educated on some of the issues.

Monumental Industry Changes Conference – Sponsored by RecoveryRadio.FM

Posted by RecoveryRadio.fm on Wednesday, May 10, 2017