Drug Rehab Marketing Agencies
When seeking a drug rehab marketing agency it is easy to get fooled by the glitz and glamour of the large drug rehab advertising and marketing providers. They are spending 10,000’s of dollars to sponsor the large conferences, flying across the US, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. They are relying upon churning uneducated clients every year with their cookie cutter offering that delivers poor addiction treatment lead generation. They know that they are going to be churning through clients. After 3-6 months the addiction treatment centers realize the agencies addiction recovery marketing is not producing treatment calls. They also realize their organic rankings have not achieved page one of Google.
Why Drug Rehab Marketing Agencies Cannot Retain Top Marketing Talent
In any industry like attorneys or insurance, you want the absolute best for handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens they venture off on their own. The larger marketing agencies revenue is being absorbed by the Executives, their business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become drug rehab marketing consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation at addiction treatment lead generation.
LinkedIn Top 3 Drug Rehab Marketing Consultants
LinkedIn is the #1 place to search for the professionals in any industry. It is vital in finding the top drug rehab marketing consultants for drug rehabilitation centers. LinkedIn provides the top 3 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse. Web marketing, lead generation, drug rehab call centers and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers.
Who Are the Top 3 LinkedIn Drug Rehab Consultants?
LinkedIn has over 550 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.
- Madison Richards Top 3 Drug Rehab Marketing Consultants on LinkedIn.
- Yaneleisis Batista Top 3 Drug Rehab Marketing Consultant on LinkedIn.
- Charles Davis Best Drug Rehab Marketing Consultant on LinkedIn.
Key Components to Look at with a Large Drug Rehab Marketing Agency
Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters trained, not well-talented staff. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know how to market substance abuse treatment. However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim.
This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Behavioral Health Network Resources encourages all business owners to reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This reevaluation often times saves large amounts of revenue and generates new revenue streams. You can check out some of the best addiction treatment ancillary services providers on our rehab vendors page. Give them a call and see if they can save you revenue on some of the services that you are using.
Education is the key for addiction treatment center owners with their marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. The allows the large agencies not to do the essential organic work of building citations, back-links, and drug rehab SEO. The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.
There are many aspects to marketing and knowing some key elements can save hundreds of thousands of dollars in wasted drug rehab marketing. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads and how many keywords am I ranking for on page one of Google. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.
Drug Rehab Marketing Agencies Trick Drug Rehab Centers with Pretty Websites
When a drug rehab marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable addiction marketing dollars. A website is like an iceberg, there is only 10% showing. While the 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing. The agencies shock and awe the owners with the look of the website they have built for them.
Common Drug Rehab Marketing Mistakes
The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task. However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;
- Improper hierarchy
- No Schema (50% of searches by 2020 being voice)
- Google maps placed and coded incorrectly
- Little, poor or no SEO
- Poor site navigation
- No HTTPS registration
- Google My Business incomplete or not updated weekly
- Too few citations
- Poor or lack of social media presence
- No testimonials
- No staff Page
- Poor or no blog
How to Check if an Agency is Producing Drug Rehab SEO
Once you have a website structure in place the next important step is search engine optimization (SEO). We look at many drug rehab marketing agency built cookie cutter websites and instantly see the drug rehab SEO is often poorly done. Again, Google does not provide a roadmap to achieve SEO that will rank you on page one.
SEO, especially for the small to medium sized behavioral health organizations starts with geo-targeting their local area. This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. Your current marketing company should at least be doing the following.
- Google three pack (if you’re not ranking in the 3 slots on the Google maps on page one, your marketing company has not performed this task well.)
- 100’s of citations across the web. Google your company name and the listings will show your citations. You should dominate the pages listings about 10 pages deep. If you are not your current agency has done a poor job.
- Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and Yoast will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your marketing agency has done a poor job with on-page SEO.
It is in your best interest to personally jump into your WordPress, install Yoast and check to see if your current drug rehab marketing agency has done the absolutely necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have. You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. Yext only provides about 50, you need many more, but it is a good starting point. These are areas you should be checking for your drug rehab SEO.
A Drug Rehab Marketing Agency Can’t Perform Organic Social Media Marketing
Drug rehab social media marketing is an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. This is not a buy rehab leads approach, it is organic and takes a targeted audience and pinpoint distribution. Done properly It increases your SEO, however, all of the above marketing strategies for addiction treatment must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing, but are they demonstrating they can perform social media marketing with their own brand?
If your current marketing agency understands social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook, Twitter, and G+. You are their target market and if they are not demonstrating that they can reach you on social media, how can you expect them to produce drug rehab leads for you.
Yes, a drug and alcohol addiction treatment center, an opiate detox or sober livings target market is different than a marketing agency. However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you. This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them.
Drug Rehab Marketing on Social Media
Social media marketing takes time and you must corral your target substance abuse treatment audience. You must capture them with personal connections and get them in targeted groups. This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers.
When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies upon paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.
Most drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again. Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. This way you build and own the target audience.
Learn at Addiction Conferences How to Prevent Drug Rehab Marketing Agencies for Taking Your Money
Behavioral Health Network Resources addiction conferences EMP series educate on drug rehab marketing. Learn what to look for in the addiction treatment marketing. Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEO’s and executives on many aspects of drug rehab marketing. These include website development, drug rehab SEO, on page SEO, getting backlinks, and many aspects of the business side of our industry. Click here to check our next addiction conferences EMP series next event on 10/23/18.
Drug Rehab Marketing Agencies Fear Drug Rehab Marketing Consultants
This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. These agencies have high Executive salaries, massive overhead and simply cannot retain the best talent in the industry. Check your website structure, SEO, Google rankings and social media presence. Relying upon drug rehab marketing consultants who are the best of the best in the nation saves hundreds of thousands of dollars in the wasted marketing budget. Having the best build your website, having the best performing the difficult task of SEO and having the best industry performing specific social media marketing is paramount in the success of your organization. You simply cannot gain access to these high profile professionals through a large drug rehab marketing agency. Our agencies drug rehab marketing services and business strategy is to provide drug rehab marketing solutions and partner with the industries best marketing consultants.