Tag Archives: Addiction Treatment Center Marketing

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Drug Rehab Leads 8 Things to Know

Drug rehab leads have become a difficult task for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.

Drug Rehab Leads 8 Things to Know for top 3 drug rehab marketing mistakes

  • Proper website structure with schema incorporated into it.
  • On page and off page SEO by an industry expert.
  • Detailed attention on NAP.
  • A backlink plan to build high-quality backlinks.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab marketing company specializing in our field.

Deception with Drug Rehab Leads Generation

 

Website tracking metrics for drug rehab leads in drug rehab marketingIt is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Some fool you with fake traffic. If you pay to be on these sites, put Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

Check Internet Drug Rehab Leads Rankings

The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers. Once we put tracking mechanisms in place for our drug rehab marketing clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.

Formalized Drug Rehab Leads Marketing Plan

Drug rehab leads requires an investment in drug rehab marketing

You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.

Drug Rehab Marketing Tools

Get educated on drug rehab leads for your drug rehab marketing strategyRehabilitation centers spend a lot of money on drug rehab marketing to generate a client and in that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have the tools or know how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education on web marketing, website development, search engine optimization, how search engines work, how 70% of conversions are coming from mobile, Facebook marketing, email marketing, call center lead generation, TV and radio. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.

You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign.

Using LinkedIn to Generate Drug Rehab Leads

LinkedIn increases drug rehab leads when implemented in your drug rehab marketing strategyYour drug rehab marketing should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab leads strategy.

LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.

Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on Behavioral Health Network Resources LinkedIn business page and found the personal profiles and groups outperform the business pages drastically. We did the same tests on Behavioral Health Network Resources Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab marketing must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.

Investigate your drug rehab marketing agency to ensure they can generate drug rehab leads.If someone is trying to tell you they can perform addiction treatment center marketing for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium. This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution. You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook with these 60 addiction professional social media groups with over 200,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?

Get in-front of Potential Clients for Drug Rehab Marketing

To get treatment calls, or industry related sales/service clients you need to get in front of them.  You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.

If you don’t have a good drug rehab marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.

Think local in you’re drug rehab marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for you specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by you’re geographical location. In this example, we will use West Palm Beach.

Checking Google ranks in your drug rehab leads strategy

Now type the entire long-tail key word into you’re Google browser, addiction treatment centers West Palm Beach. Again, this is just an example, use your organizations specialty. Do this for all you center’s key words. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get you’re in-house staffed training on SEO. Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.

Page 1 Google rank example for drug rehab marketing.

Drug Rehab Leads Remember the 8 Things to Know

When trying to generate drug rehab leads remember the 8 thing to know. This will prevent you from wasting valuable drug rehab marketing dollars.

  • Proper website structure with schema incorporated into it.
  • On page and off page SEO by an industry expert.
  • Detailed attention on NAP.
  • A back link plan to build high quality back links.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and You Tube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to you’re location.

It takes 9 months to have a baby no matter how many women you have on the job. Search inclusion takes time and is not immediate. If anyone is offering instant results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time. Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announce business pages would be served less. They are trying to force business to pay for advertising.

Pick our brain on drug rehab leads generation and your industry related sales/service marketing. Give us a free no obligation call at 561-235-6195 to discuss your marketing pain areas.

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addiction treatment marketing consultant

Addiction Treatment Center Marketing, Wheres Your Audience

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

Understanding Addiction Treatment Center Marketing Components

organic addiction treatment marketing info graphicDrug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox. The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the click-throughs. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized SEO marketing strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics (a must to know where your calls are coming from, this is an inexpensive took), SEO, AdWords, PPC, “DRIP” Campaigns, mobile, call center lead generation, email mail marketing, organic rankings, gorilla marketing, Facebook. LinkedIn, professional events, branding, networking, knowing all the search engines, listings on high traffic addiction sites (make sure if your link is coming from a website that the site has a PR7 or higher rating otherwise it’s hurting you,) being a thought leader and many more.

Wasted addiction treatment center marketing strategies

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennial’s have changed marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

E-Harmony teaches drug rehab marketing strategies

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

Drug and alcohol addiction treatment center marketing needs social media

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing. They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

drug rehab marketing agency cookie cutter strategyOnce treatment centers realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets, they try to do the social media themselves. This could produce results that have the lowest cost per acquisition in their marketing. However, this does not happen immediately it takes time to build your brand in 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately. Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways for Drug Rehab Marketing to Utilize Social Media for Addiction Treatment Centers

  • How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
  • Tracking their marketing with Google analytics and knowing where and what is producing their calls with CallTrackingMetrics.
  • How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
  • Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
  • Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
  • Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

6 key factors for a Drug rehab Marketing Agency

E-Harmony of Addiction Treatment Marketing

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

  • We assist Treatment Centers, Detox Facilities, Addiction and behavioral health Sales and Service Organizations, Private Clinicians, Interventionists, Attorneys, Social Workers, Chiropractors, and even addiction and behavioral health individuals looking for employment utilizing social media in our industry to grow their social media footprint, network, increase organic SEO, get connected with those seeking treatment, generate referrals, set up reciprocal referral relationships and much more.
  • We set-up a proven marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
  • Teach you how to grow and utilize social media.
  • Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
  • Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
  • Increase your web traffic using social media.
  • Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
  • Teach you how to market to your Alumni
  • Available to represent you at any conferences

Addiction Treatment Center Marketing Social Media Audience

Addiction Treatment Marketing Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

  • 60,000 Addiction and behavioral health professional email contacts
  • 15,000 Addiction and behavioral health contacts in Florida
  • 30,000 Level one addiction and behavioral health connections on LinkedIn
  • 33,000 Addiction and behavioral health Followers on LinkedIn
  • Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (CLICK HERE for a list to join)
  • Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

Drug Rehab Marketing Consultants

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. If you’re interested in setting up an effective marketing mix, growing your social media audience, filling your referral funnel in multiple ways and learning how to track your calls contact Charles Davis at ceo@behavioralhealthnetworkresources.com, or attend our 14th Addiction Conferences Executive Thought Leader Panel Series in Riviera Beach, FL on 10/23/18.  We will be providing what the Addiction and Behavioral Health industry needs to know about getting insurance companies to pay in 14-days, drug rehab marketing, SEO that gets you on page one of Google, social media marketing, FARR certification (is it mandatory or not,) utilization review, billing, collections and more.  This event has 5 Executive Thought Leaders presenting on proven ways for industry related organization to get new revenue streams and increase their ROI in many different ways. Our March 2018 event SOLD OUT.

Addiction Conferences by Behavioral Health Network Resources

Connect with me on LinkedIn at https://www.linkedin.com/in/charlesdavis1

Drug Rehab Consultants Help Drug and Alcohol Addiction Treatment Centers

Top 3 Benefits of Drug Rehab Consultants

Drug rehab consultants play a vital role in the addiction treatment industry. Whether you are a new start-up, an existing center, or an ancillary service provider you need consultants for various reasons. Behavioral health business and marketing consultants prevent costly mistakes, save revenue and increase return on investment. Drug and alcohol addiction treatment centers and the entire industry spend a lot of money on their drug rehab marketing strategies. Without the expertise of a consultant they can, and do, waste hundreds of thousands of dollars.

Why Drug Rehab Consultants?

As an addiction treatment center owner, you’ve spent an enormous amount of time and resources to have a structurally sound clinical component for your center. You’ve hired the best and most qualified clinical team and have the best clinical protocols in place. The treatment side is usually the owner’s specialty. Many centers will hire accreditation consultants for their Joint Commission (JACHO) and Commission on Accreditation of Rehabilitation Facilities, (CARF.)

Drug rehab consultants advising on Marketing, JACHO and CARFThese accreditations are extremely important for the treatment centers allowing them for better overall treatment for their clients, assists in gaining clients and makes them an authority over their competition. Consultants charge $30,000 or more to get them through the accreditation processes. Drug and alcohol addiction treatment centers owners know that these are an absolute necessity for their behavioral health organizations. The second reason drug rehab owners hire consultants is that at some point they all realize the importance of marketing. Then, they quickly realize they are competing against big dollars being spent by the larger addiction treatment centers every month. They also start to realize they need an internet of things (IoT) electronic footprint driving targeted traffic to their website for their addiction treatment center marketing.

Many owners do not put the same time, resources and investment in their marketing. Many do not respect marketing, nor do they understand the time, education and resources for an effective marketing strategy. They generally take short-cuts with their website, SEO and overall marketing. These short-cuts are saving pennies and wasting dollars in the long run. For example, they might save a couple thousand dollars on their website build. Their website looks beautiful to the eye, however, it usually has poor structure, no schema, poor Google My Business and an extreme lack of social media marketing. Drug rehab centers must have a robust and targeted drug rehab marketing mix to survive the business and operational changes in our industry. Drug rehab consultants provide the experience and knowledge to avoid costly mistakes on the business and marketing side of our unique industry.

Drug Rehab Marketing Consultants Should be Part of the Package

Drug Rehab Consultants Provide Website development education

All drug rehab consultants should be assessing the most important aspect of addiction center treatment marketing. Contrary to what most addiction treatment center owners and ancillary service providers believe your website is the most valuable asset in generating leads. There are 7 key mistakes made with website development made by addiction treatment centers when generating drug rehab leads. Set-up correctly it will outperform all other marketing aspects combined. If set-up poorly you will be wasting a ton of marketing dollars and blaming your drug rehab marketing agency for poor results. You will be forced to using “black hat” marketing strategies and continuously get penalized by Google. This is where drug rehab consultants play a vital role in the success of drug and alcohol addiction treatment centers.

Here is where CEO’s and Executives need to have a long-term marketing strategy in place. Your addiction treatment center or any business website works 24 hours a day, 7 days a week. This employee never takes a day off, never goes on vacation and you don’t have to pay for its benefits. Best of all as a treatment center owner you have 100% control and know if you set something it will happen 100% of the time. This can work for you or against you. The question is how you fine tune this engine to work efficiently. First, you must understand that what you see on the screen when you are visiting a website is only 10%. The other 90% is back-end stuff that must sync perfectly to get blessed by the Google GODS.

Your Website Must be an Authority and Trusted by Google and Potential Clients

building high quality back-links to improve SEOWhy is it vital for addiction treatment centers, or detox’s staff to be published on high profile industry websites? This positions them as an expert in drug and alcohol addiction treatment. Citing and including them in your websites builds instant trust with potential clients. Also, getting published on other high authority websites increases Google ranking. One of the most difficult areas of drug rehab SEO for addiction treatment centers and ancillary service providers is getting those back-links pointing to their websites. Regardless of whether your clinicians don’t have all the flashy letters after their names, it is still greatly supportive if they compose articles and blog entries on your website. It is likewise similarly as critical or much more imperative for drug and alcohol addiction treatment centers to distribute video recordings of staff teaching people in general about drug addiction and recovery. Videos rank the highest on Google and social media for retention and they help build trust. In fact, they receive more than 60% of the click-throughs. Behavioral Health Network Resources offers drug rehab SEO marketing and training to get your center on page one of Google.

Drug and Alcohol Addiction Treatment Marketing Best Practices

Drug rehab marketing mixSpread out your drug and alcohol addiction treatment center marketing budget. Putting all your marketing dollars into one bucket like AdWords spells disaster. Many learned this mistake when Google restricted paid ads, some did not make the learning curve and had to close their doors. The centers that survived had good drug rehab consultants which put into place a diverse marketing strategy. Categorize your marketing into three buckets. This way when one bucket isn’t working you have the other two generating phone calls. Even with three buckets going on at the same time one, two or all three could fail at any given time. The three main buckets should be organic, boots on the ground and paid advertising.

What is organic marketing and Drug Rehab SEO?

Organic marketing in one of the most difficult for drug and alcohol addiction treatment centers and ancillary service providers to fully understand. It starts with proper website structure. Without proper website structure, your website is going to be leaking Google ranking juice. Google with either not read the site or penalize it. This is where the most marketing dollars are wasted by many treatment centers.

Google SEO for drug rehab marketingAfter structure, you need to look at search engine optimization (SEO.) SEO is a complicated process and impossible to know all there is to know on the subject. Even the best drug rehab consultants only know a fraction of SEO. However, they do know the many best practices that can get you to the first page of Google. Google only reveals a few golden nuggets; the rest is best practices. We get 10-15 calls every week from drug and alcohol addiction treatment centers on marketing and consulting. Almost everyone says their on-page SEO is good. This is rarely the case. I always ask them if they have Yoast installed on their website. Yoast is a WordPress plugin that tells you and guides you in having decent SEO on your site. Yoast will tell you if your SEO is at an acceptable level. Once things are up to par with Yoast, it is time to hire an SEO specialist.

Organic SEO also covers publishing useful, attracting and engaging content. It is not enough to have you site look good in Google eyes, it also must be useful to the reader.

social media used for addiction treatment center marketingThe last part of organic SEO is social media and this is an absolute must. According to Tech Crunch, people are spending over 5 hours a day on their cell phones. This doesn’t include time spent on PC’s at work and home. Our society has been consumed with social media being a daily part of our lives. It is paramount that your addiction recovery center gets in front of potential clients daily. For the most part, this is not a features and benefits sales pitch. It is attracting and engaging potential clients with good content on an emotional level. Then attaching that emotion to your brand. You must build trust by providing content that conveys you understand the trials and tribulations they are experiencing with addiction and can help them.

Even with great content, it is useless unless you have the vehicle to get in front of the potential masses. It takes an intimate understanding of Facebook and LinkedIn. Addiction treatment centers must understand the secrets, tricks, and back-doors of these mediums to maximize their potential to drive leads. Facebook announced their new algorithm that puts the power of business marketing with individual profiles and groups unless you pay for the advertising. We have been preparing for this social media marketing shift for the last four years. We are one of the few marketing companies that practices what they preach when it comes to marketing on Facebook and LinkedIn. We have built up 30,000 level one connection’s on LinkedIn and 12 groups with over 50,000 members. On Facebook, we have 15,000 friends and 35 groups with over 150,000 members.

Boots on the Ground Pitfalls

business mistake offering boots on the ground marketingAlmost every addiction treatment center puts most of their marketing efforts in boots on the ground tactics. While it should be in every drug and alcohol addiction treatment centers marketing mix, it should only be a portion of the marketing mix. All drug rehab consultants should be telling you to have diversity in your drug rehab lead generation. We see many centers using boots on the ground, Google AdWords and call center lead generation.

This is most likely due to CEO’s and Executive looking for short-term solutions to keep their census at an acceptable level. They tend to get caught up with hiring Outreach professionals that say they have a book of business. This strategy has caused an extremely high turnover rate in the addiction treatment industry. Outreach professional’s positions usually last from 6 months to a year. We see this by looking at out 30,000 addiction and behavioral health professional level one connections profiles on LinkedIn. Many owners do not realize that this situation actually costs the drug rehab centers about $20,000 per turn over.

Paid Advertising the King of Short-term Solution to a Long-Term Problem

Google AdWrods education by drug rehab consultantsGoogle AdWords or pay per click (PPC) has paved the road for unprepared drug rehab marketing plans. Addiction treatment centers have notoriously used AdWords in place of a good organic marketing plan. This is mind-boggling considering the paid AdWords account for less than 5% of the click-throughs on Google. The first three organic slots account for a whopping 70%. Bing, Yahoo, and MSN are comparable to these numbers.

Google AdWords restrictions are somewhat being lifted in July of 2018. While we will see some centers jumping back on that merry-go-round, some should have learned the value of organic marketing. This is a long-term play that once established can last for years and generates higher converting clients.

Another famous short-term solution is a buy rehab leads strategy. Many treatment centers complain about buying calls but continue to do so. Now, in Florida, they are no longer allowed by law to buy verification of benefits (VOB) calls. This call center lead generation option would give treatment centers qualified leads at least guaranteeing that the potential client has the insurance the center offers.

These drug rehab marketing buckets are constantly changing and providing different leads at different times. At any given time, they stop producing leads, and not for any given reason. As a CEO or Marketing Director, you need to be juggling all three constantly. One of the biggest mistakes that drug rehabs make is when the census is up they do not invest more in their drug rehab marketing efforts.

Measuring the Success of Each Drug Rehab Marketing Bucket

drug rehab consultants measuring back-end analyticsDrug rehab consultants should be putting in back-end analytics to measure efficiency. Keeping in mind the end goal is to understand your most elevated ROI. It is imperative to track lead generation sources that are converting into clients. It is critical to gauge the “first contact” of when the individual seeking addiction treatment reached out.

  • Did they call?
  • How many calls?
  • What blog post generated the call or click?
  • Did they click through from a landing page?
  • Did they click through from Google, Bing, Yahoo or MSN?
  • Did they click through from Google Maps?
  • Was it from a “boots on the ground” lead?

This is vital marketing intelligence. By knowing this information, you can adjust your marketing strategy and fuel resources to what is working at that time. Again, this is not stagnant, it is constantly changing and adjusting is critical.

Call Tracking Metrics an Inexpensive Absolute Must Have Tool

Call-tracking-metrics-provided-by-behavioral-health-network-resources-for-addiction-treatment-center-marketingThe key to maximizing your ROI on marketing dollars is to know what is generating the most drug rehab leads, or calls. Call tracking can tell you where the potential client started and right through to where they called from. This is vital information for the marketing team. You can also assign a dollar value to the services sold to have dollars associated with conversions. It will also record the calls, so you can determine if admissions teams are doing a good job of converting clients. It also gives information on date, time, city, state, and much more. You can check out how this inexpensive valuable drug rehab call tracking tool is for your center.

Why Add Google Analytics to Your Drug Rehab Marketing Plan?

Using Google Analytics for drug rehab marketingGoogle analytics like call tracking provides information on addiction treatment centers websites. All drug rehab consultants should know how to read and utilize this vital information. It tells you real-time traffic, city, state, pages visited, where they came from, interests and more.

Google analytics tells you what the most popular pages of your website and blog are. It tells you how long they stayed on your website. If it is less than 60 seconds, it is called a bounce. If you have pages with a high bounce rate, then you need to edit those pages to make them more engaging. For the pages with long visit time, it tells you that it is good content and you should be producing more similar content.

Providing Staff Tools for Effective Drug Rehab Marketing

Without experienced, educated and dedicated workers, it can be a battle to become a successful behavioral health organization. This is especially true when hiring drug rehab consultants. In addition, because we are in a video age on social media, you need staff to speak and present about your drug addiction treatment program in front of a camera. They must be able to convey treatment information and touch on an emotional level. This is a human aspect that will build trust and position your drug and alcohol addiction treatment center as an authority. Building electronic video assets is critical for getting clients and getting to page one on Google.

The Role of Addiction Conferences and Events

Addiction-Conferences-on-drug-rehab-marketing-by-behavioral-health-network-resourcesConferences, events and training’s play a vital role in our industry. You should be sending your staff to events and conferences to build on their knowledge of treatment, marketing and the business side of behavioral health. Many drug rehab consultants attend many of these events to gain much-needed knowledge on our complex industry. You need to provide tools on an on-going basis and not just hiring them and relying on their book of business. Getting them educated on the business and marketing side of our industry. CEO’s, Directors and Outreach need more education on marketing, social media (so their not damaging your brand,) networking strategies, SEO, call tracking, Google analytics, patient brokering, billing, collections, utilization review and many more. Providing them ongoing education and experience will pay dividends down the road.

Behavioral Health Network Resources provides 3-4 addiction professional conferences every year. These conferences feature Executive Thought Leaders, drug rehab consultants, Senators, Attorneys and high profiled and experienced behavioral health professionals. Each conference attracts 5-7 Addiction Executive Thought Leaders, 150-200 attendees, and 14-20 exhibitors. You can click here to check out our next addiction conferences EMP series on 1/22/19.

The Importance of Offering a Full Continuum of Care

When you go to a restaurant they don’t force you to order a few items. They generally offer a la carte. You need to offer the most options possible that relate to drug and alcohol addiction treatment. You are investing a tremendous amount of time, resources and money in your addiction treatment marketing strategy, you need to make sure you have a lot to offer when they decide to pick up the phone.

  • 30, 60 and 90 In-patient Partial Hospitalization Program (PHP)
  • Out-patient treatment Intensive Outpatient Program (IOP)
  • Alcohol and Opiate Detox
  • Medication Assisted Treatment (MAT)
  • Christian Track
  • LBGTQ Track
  • Sober Living Options
  • Aftercare
  • Telehealth
  • Family Program
  • And many more

Two of the best motivations to do this is the insurance companies are demanding documented improvement of clients. Second, it costs a considerable amount of cash to produce qualified drug rehab leads and you need to maximize revenue.

Consultants Assist on the Business Side of Behavioral Health

The two main areas for addiction treatment centers to gain revenue include marketing and billing. We’ve covered some marketing aspects above, however, there are other areas to consider. Billing and collections can get out of hand very quickly. The insurance companies are playing dirty by rejecting claims, delaying reimbursements, questioning medical necessity and auditing addiction treatment centers to get out of paying for services. We recently sat down with Dale Redlich of Pay 2 Patient, LLC a respected behavioral health collections consultant. Here’s what he had to say.

Being a treatment center owner for over 20 years, one of the most difficult areas was with our billing and collections. Receivables get out of control quickly and drastically effect operating cash flow. We periodically relied on external assistance to get this under control.

To make it even worse there are some situations where the insurance companies send the checks directly to the treatment centers clients. This causes huge problems for treatment centers and detox’s to get those checks. Many times the treatment center’s clients keep that money. How bad is this situation, some centers can have millions of dollars in receivables from this situation. These are evident especially with Empire and Federal BCBS insurance in Florida. You can contact Mr. Redlich at 954-592-1921 with any questions.

So, Why Hire Drug Rehab Consultants

prevent costly mistakes hire a drug rehab consultantAs an owner of an addiction treatment center, detox, or ancillary service provider, you are going to spend on the low-end hundreds of thousands of dollars on your marketing. Drug rehab consultants can put a proven marketing plan in place producing the best ROI and reduce waste. Consultants can tell you what works and what does not work. They can tell you how to get your website built with proper structure. They can tell you your SEO is poor and put a team in place to correct it. They can put into place and train marketing staff on call tracking and Google analytics. They can train your admissions staff to maximize your call center lead generation. Drug rehab marketing consultants are proven and trained guides that completely understand the business and marketing aspects in the addiction treatment industry.

Behavioral Health Network Resources are drug rehab consultants, drug and alcohol addiction treatment marketing specialists and we also host addiction executive conferences education on ethical business and marketing strategies. In addition, we partner with the nation’s best JACHO and CARF accreditation consultants, Give us a call for a no-obligation consultation today at 561-235-6195.

Call 561-235-6195 Ask About Our 4-Week Consulting Package 

rehab marketing practices content ideas

Google Forces Better Rehab Marketing Practices Top 5

Rehab marketing practices have been scrutinized for a long time. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry. We spoke with Jim Peake, CEO of Addiction-Rep, a national leader in best rehab marketing practices. He said, “Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.”

Google Forcing Drug Rehab Marketing Practices from PPC to SEO, and Organic Marketing

rehab marketing practices content ideasThe Google restrictions are going to rock our industry. Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based upon ethical organic marketing. Not only do we provide this for our clients, we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.

Wasted Time and Rehab Marketing Dollars

Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid AdWords, organic rankings, and marketing. Consider this, 5-10% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO, and organic marketing? Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.

rehab marketing practices target audienceMany centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same mistakes. In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.

Addiction Treatment Centers Need to Build Tribes Focused on Rehab Target Market

Addiction Executive conferences

Get educated on proper website structure, SEO and building a targeted social media audience by 5 Executive Panelists.

Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, Twitter, and G-Plus. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. Our 90-day social media marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.

Google SEO rehab marketing practices content ideas

The Google restrictions make it paramount for centers to have proper SEO, and to start building a social media presence. It’s going to affect all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and clickbait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.

Google’s restrictions will assist the big players and the small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.

Addiction Treatment Centers Google Business Page Listings are Being Hijacked

The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to this issue. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to the new deceptive marketing laws passed on July 1, 2017. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”

If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;

– Confirm your Google business listing, and get one here, if you don’t have one
Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.

We urge all treatment centers and detox facilities to check their Google business listings daily.

Addiction Executive conferences

Get the essential tools to a successful marketing strategy at the Ethical Marketing Practices Conference.

Best Rehab Marketing Practices

Marketing in the addiction industry is now paramount due to the new laws directly affecting Florida. These laws indirectly affect the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months. Now, with the Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.

Website Rehab Marketing Strategies

Many centers do not understand or value their website. Your website is the foundation of all your web marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony. You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.

Building a Targeted Audience that Treatment Centers Own

Think of all the dollars you have spent on marketing and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni.

Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives target market traffic and increases SEO.

SEO Rehab Marketing Strategies

The term SEO is extremely broad and often misunderstood. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO, and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.

addiction-treatment-marketing-blog-behavioral-health-network-resources-561-235-6195

After the basic structure of your website has proper SEO, you must start using a blog. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.

Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.

Google Analytics Rehab Marketing Practices

Your addiction treatment marketing should be about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.

Google-Analytics-dont-buy-rehab-leads-behavioral-health-network-resources

Many centers do not have, do not use, or don’t understand Google analytics. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website, what pages and articles are getting the most click-troughs, geographic location of the clicks, real-time visitors, click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.

Call Tracking Rehab Marketing Practices

call-tracking-for-rehab-marketing-behavioral-health-network-resources

This is must information for centers CEO’s and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. CLICK HERE to check out the most efficient and popular call tracking system in our industry.

PPC Rehab Marketing Practices

Google’s restrictions have affected all players. Certainly, the players that have part of their budget in AdWords. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.

This is a critical time for many treatment centers.

The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, interest in our 90-day social media marketing program, or be a panelist at our EMP (Ethical Marketing Practices) conference in November, you can call Charles Davis at 561-235-6195.

Addiction Treatment Marketing | Rehab Marketing | Addiction Service Marketing | Addiction Conferences | Addiction Treatment Marketing Social Media Experts | Addiction Treatment Consultants |Behavioral Health Network Resources Addiction Conferences series tackles these issues head-on. Learn proven and ethical rehab marketing strategies providing long-term solutions to the addiction treatment centers long-term problem of maintaining a health census at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices conference series. We are working on our next events, Florida June 2018 and California in 2018. If you would like to sponsor or exhibit please contact our CEO, Charles Davis at ceo@behavioralhealthnetworkresources.com.

CLICK HERE to check out our next Addiction Executive Conference.

Top 3 rehab marketing mistakes behavioral health network resources

Top 3 Drug Rehab Marketing Missing Links Losing Revenue

The top 3 drug rehab marketing missing links are critical in addiction treatment center marketing plans. A buy rehab leads strategy and drug rehab call centers are no longer sustainable. Drug rehab marketing is complicated, competitive; it must be respected and understood to achieve results. Addiction treatment center marketing is a red ocean with many competing to have a page one ranking in organic searches. It takes specialized and experienced professionals in many different areas; web development, content SEO writers, Google analytics, call tracking professionals, and many more to produce treatment calls. Hopefully, you are including the top 3 drug rehab marketing missing links.

What Are the Top 3 Drug Rehab Marketing Missing Links

understanding top 3 drug rehab marketing missing links and a buy rehab leads strategy

This article assumes that you properly invested in your website, and it’s not included in the top 3 drug rehab marketing missing links. If you are a savvy drug and alcohol addiction treatment center owner you should know about the drug rehab marketing agency cookie cutter option that does not produce phone calls. You must have an industry experienced professional drug rehab marketing agency building, and strategically constructing your timepiece. In addition, you should use a drug rehab marketing consultant that can save you $100,000’s on your marketing and avoid costly mistakes. One of the biggest mistakes is in web development of your timepiece. I say timepiece because a website is like a watch with many intricate moving parts underneath that must work in perfect harmony to satisfy the Google Gods.

Drug Rehab SEO Marketing and Training

Drug rehab marketing and drug rehab SEO trainingDrug rehab SEO starts with a structurally correct website. There are many nuances that are unique to drug and alcohol addiction treatment industry and having a family member or a friend build your website will cost you wasted dollars in the end. This thing is, you will not know they are wasted. One of the main reasons addiction treatment centers fall into this is because they have a buy rehab leads mentality. Many are taking a short-term solution to their long-term problem with their census. If your website is not set-up correctly, Google will not rank your website. After your website is structurally correct, you need to have all the pages SEO’d. This is where many fail. Behavioral Health Network Resources not only provides SEO service that get you ranked, but we also sit down with you and teach you the many things you can do on your own. Our 90-day drug rehab SEO marketing program gives you the tools and shows you how to achieve many aspects of SEO on your own.

In addition, with the new speed algorithm update, you need to be sure your pages a lightning fast when loading on mobile. If not, you will lose web traffic from organic searches because you will not be ranking high on organic listings. In addition, to have the top 3 drug rehab marketing missing links, you need social signals from many sources to get Google juice from the Google spiders to gain organic rankings on Google (2.3 million searches per second).

#1 Google Analytics is Not Tracked in Drug Rehab Marketing

The first of the top 3 drug rehab marketing missing links is Google analytics. Many say they have it, but few understand this extremely valuable tool. This must be used to understand what is working, and what is not working in your marketing mix. Even if you are using a buy drug rehab leads strategy, you must know if the leads you are buying are generating traffic. It’s in our top 3 drug rehab missing links because this travel guide is telling you exactly what to do for your addiction treatment marketing to produce results.

This rehab marketing tool should be used daily.

Google analytics can tell you about geographical locations, traffic sources, content visited real-time metrics, or over any period. It can also tell you the number of visitors to your site for any period, your visitor’s interests, engagement, what pages your potential clients are visiting once they are on your site, and how long they were there.

#2 Call Tracking Metrics is Not Used to Track Drug Rehab Lead Generation

call tracking is essential in a buy rehab leads strategy

The second of the top 3 drug rehab marketing missing links is call tracking. This is an absolute must, and an inexpensive tool providing vital data for your addiction treatment center marketing. Again, you must have this tool to understand if the calls being generated are from your buy drug rehab leads funnel. If you don’t have it you can check it out by CLICKING HERE.

This tells you exactly what parts of your addiction treatment marketing mix are generating calls.

Call tracking is a slick tool that tells you the path they took on your website, name of the caller, location, date, time and length of the call. Even more powerful for your drug rehab marketing is you can assign a unique phone number for every aspect of your marketing. You can assign a single number for all your Facebook marketing. A single number for each of your splash pages. A single number for the call center you are using, and many more.

#3 Social Media Educates Against a Buy Drug Rehab Leads Strategy

The last of the top 3 drug rehab marketing missing links is social media marketing. This was an unexpected lesson I learned when I started my drug rehab marketing firm Behavioral Health Network Resources. I kind of understood social media by intimately knowing LinkedIn. However, I did not realize how much powerful Facebook was in growing targeted groups and driving much more targeted traffic to a website (500-1000 views per article in a 5-7-day period.) I also learned that the power of Facebook is in the personal profiles and owning groups. We ran tests over a year on Behavioral Health Network Resources Facebook business page which was robust and compared that to our personal profiles, and 14 addiction and behavioral health groups. The results were astounding clear that the power of Facebook lies in the personal profiles and groups we owned. The activity and engagement were 100 times greater! It made me realize the mistakes that many treatment centers make in their drug rehab marketing plan.

Social media allows you to reach the largest audience over any other medium. Used correctly, you can reach potential addiction treatment clients in large numbers. Here are the must use social media for treatment center marketing; Facebook, YouTube, LinkedIn, Twitter, and G+.

Many centers do not understand the different social mediums, and how to unleash the power they possess. Each medium has its own secrets, tricks, and back-doors that treatment centers executives and marketing professionals must understand. Many addiction treatment marketing professionals are wasting tremendous amounts of time when using social media. Social media, if used correctly can generate targeted and measurable visitors to your website and direct phone calls. This is an excellent way to get out of the short-term solution of a buy rehab leads strategy.

Drug Rehab Marketing is Not Just Social, You Can’t Rely on Drug Rehab Call Centers

First, let’s understand business marketing has specific goals and steps to achieve those goals. The goals of business marketing are to attract, engage, capture and convert. You are not going to attract addiction treatment clients with; “Were Sunshine Addiction, JACHO Accredited, and Have Empty Beds”, or “Check Out Our New Website.” The two ways to attract your target audience are with the picture, title of the post and a few lines of copy. Remember, you are competing against massive amounts of traffic on Facebook (billions of interactions every day.) All three of these components must attract and engage on an emotional level. Many recovery centers do not understand this strategy due to their buy rehab leads mentality demanding instant results.

engaging drug rehab marketing strategyAddiction treatment center marketing must have engaging content with blog posts (proper search engine optimization, housed on the website with a good call to action) that are relevant. The goal is to touch and engage on an emotional level those that may need help.

Interesting Drug Rehab Marketing Facts on Facebook

Here are some interesting facts about users (2 billion) of Facebook. Remember what you are competing against to get potential addiction treatment clients to click through to your website;

  • 90% of web users ages 18-29 are using Facebook
  • 80% of the US web users ages 30-49 are on Facebook
  • 70% of web users that are college educated and earn more than $75,000 per year are on Facebook

Facebook is the #1 used social media site in the world, that is why we included it in our top 3 drug rehab marketing missing links. Facebook paid marketing works, however, you must completely understand how to use it. Either way, paying someone that doesn’t understand it, or doing it in-house could be costing you marketing dollars. It is paramount that you correctly install and format the Facebook pixel on your website and correctly format it within Facebook. This is critical for Facebook to capture anyone that was interested in your campaigns. Done correctly, Facebook will be able to re-target them on future campaigns. This way you are maximizing your marketing dollars because you have corralled them for the future. Facebook marketing must be in your Addiction treatment center marketing mix organically, and, or with paid advertising.

Organic Drug Rehab Marketing on Facebook

Social media marketing is earned over time, so it makes sense to build a target audience (capture) that you own along the way. Many addiction treatment centers severely lack an audience that is their intellectual property. You need large numbers, tens of thousands to produce results. You can CLICK HERE to see our 90-day rehab marketing package that instantly taps you into our already built large targeted audience.

Organically growing friends (Facebook), level one connections (LinkedIn), followers (Twitter), growing targeted groups and email marketing are  a must for your addiction treatment center marketing.

Get Educated on Drug Rehab Marketing at Addiction Executive Conferences EMP Series

Addiction Conferences EMP Series Early Bird EndingBehavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series tackles these issues head-on. Learn proven and ethical drug rehab marketing strategies providing long-term solutions for the addiction treatment centers long-term problem of maintaining a healthy census. Check out our next addiction conferences EMP Series event on10/23/18 featuring 5 Executive Thought Leader panelists providing tools and education to grow your organization. This addiction conference will cover getting paid in 14-days on your billing, drug rehab SEO, website development and social media marketing. There are two thought leader executive panelists sponsorships remaining. Contact Charles Davis to be a panelist. We are working on our next events, for Florida and California in January 2018.

Examine the Top 3 Drug Rehab Marketing Missing Links in Your Drug and Alcohol Addiction Treatment Center

The top 3 drug rehab marketing missing links information in this article only covers a fraction of what is needed for a successful addiction treatment center marketing plan. There are many mistakes made drug and alcohol addiction treatment centers in their marketing. Understanding the vast amount of marketing education is critical for CEO’s and Marketing Directors. The first step is to get away from a buy rehab leads strategy and drug rehab call centers to get control of you’re marketing. Behavioral Health Network Resources continually provides valuable information on some of the things to look for in your rehab marketing. Check out some of our many other articles in our addiction treatment center marketing blog and we encourage you to leave us a comment so we can help you.

Written by:
Charles Davis
Behavioral Health Network Resources

Are there items we missed? We’d love to hear your input, leave us a remark below.

Addiction Treatment Center Marketing Lead Generation wasted rehab marketing dollars

Addiction Treatment Center Marketing Lead Generation

What is Addiction Treatment Center Lead Generation?

Addiction treatment center marketing lead generation strategies is a big picture and you need a vision for long-term solutions. Many treatment centers are short-sighted with their addiction treatment center marketing spend efforts. I’m not the only one that sees this in the addiction treatment and addiction sales/service markets. So much, that they don’t read, or understand their Google Analytics. Also, many do not have call tracking telling them where the call came from (Facebook, LinkedIn, Twitter, organic, paid, etc.). What articles are producing the most calls, and who made the call. You also get their contact information and much more intel.

Top 5 musts in addiction treatment center marketing lead generation strategies

Many industry experts are saying that only about 5-10% of all internet traffic is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.

Addiction Treatment Center Marketing Lead Generation Spending Big Dollars

wasting money on Google adwords addiction treatment center marketing lead generation strategies rehab marketing

There are big dollars spent on addiction treatment center marketing lead generation strategies in the Addiction Treatment Industry. It takes a lot to get treatment clients and to get sales/service business. According to Forbes Magazine, 40 BILLION Dollars of revenue are generated from addiction treatment alone. If you are savvy in addiction treatment center marketing lead generation strategies, you are spending 20% of your revenue on marketing. That means there are over 8 billion dollars being spent on addiction treatment marketing in our industry. Even well-established centers, and especially new centers should have an addiction treatment center consultant guiding, and steering them away from costly mistakes.

Driving Visitors to Your Website Equals More Treatment Calls

marketing mix including call tracking addiction treatment center marketing lead generation strategies

It generally takes about 10-15 treatment calls to generate one client in addiction treatment center marketing lead generation strategies. The CPA is generally $3,000-$5,000 per client depending on how you break it down. In that process, there are 100’s that have touched upon their center. The days of being happy about getting that one treatment call is gone. You need to repeatedly and continually get them back into your referral sales funnel. Also, focusing on a minimum of 4 social mediums (LinkedIn, Facebook, Twitter, and YouTube) is an absolute must. However, they need an established large audience, and solid content to drive traffic (we drive 500-1000 visitors every 7-10 days) organically growing SEO is paramount. Social media is a must for any treatment center, and they need to learn how to build their own electronic assets.

Addiction Treatment Center Marketing Lead Generation Strategies

Many small to medium size players have unsophisticated marketing infrastructure in place. They have an overall lack of knowledge of drug rehab marketing. They have been somewhat successful until now in the ADWORDS sandbox and using drug rehab call centers to generate treatment calls. Google pay per click is not the answer for drug rehabilitation centers. There are more reliable marketing strategies for substance abuse treatment. Rehab owners need a long-term plan, with a diverse marketing mix, that gives them something to show for their yearly spend on addiction treatment marketing.

addiction treatment center marketing lead generation consulting Behavioral Health Network Resources Charles Davis

With the game being restricted it is difficult to generate qualified leads. The Google restrictions and new drug rehab call centers restrictions coming are squeezing many substance abuse treatment centers. There marketing has completely stopped with nothing to show for their spend. Placing a solid organic model to their addiction treatment center marketing lead generation strategies mix would have played better. They would still have a steady drip of conversions, and steady Eddy SEO with an audience they own.

Content Models take time to start producing (6-9 months) and take years to put your organization in their optimum position. It takes an understanding of social media, email marketing, SEO, call tracking, Google analytics and much more. Contact one of our drug rehab marketing consultants or 561-235-6195 to make sure you have something to show for your marketing spend in the future.

Addiction Treatment Center Marketing Lead Generation Strategies & Drug Rehab Marketing Consultants

Drug Rehab marketing lead generation is critical to survive extreme competition and generate treatment calls. If you are a CEO or an Executive of an addiction recovery treatment center you must have detailed substance abuse marketing plan to generate treatment calls. It is critical that drug rehabilitation center owners have a drug rehab marketing agency, drug rehab marketing consultants and a specialized SEO company performing the marketing. These professionals will provide a healthy rehabilitation centered marketing mix to generate clients. A marketing mix is constantly changing and being modified to the ongoing changes in the market. If you don’t have one, you better get one because with the changes on the business side of our industry it has become paramount you have one in place.

Drug rehab marketing audiencesAll treatment centers should own a targeted addiction professional and individuals seeking addiction treatment audience. Building and owning a social media audience gives a lifetime value to your center that pays dividends year after year. If you haven’t, start building your center’s electric assets. Grow a targeted audience that is yours to keep. We are an addiction treatment center marketing and consulting firm. Our team, with over 30 years combined industry experience can increase calls, traffic, and revenue. Our 90-day marketing program teaches drug rehab SEO and instantly plugs you into our direct and targeted audience on Facebook (100,000), LinkedIn (75,000), and Twitter (14,000). We run your Facebook and LinkedIn for 90-days distributing your quality content to millions. After the 90-days we teach you all the secrets, tricks, and back-doors on these mediums so you can finally have an audience that you own.

Addiction Treatment Center Re-routed 800 Numbers, Google Maps Hijacking Stealing Your Clients

Addiction Treatment Center Re-routed 800 Numbers is a huge problem nationwide. Many centers are unaware that their Google maps number has been hijacked. Even the ones that are aware, are finding an hour after they get it corrected, it is high jacked again. Behavioral Health Network Resources goal is to educate treatment center CEO’s on ethical business practices. The topic of addiction treatment center re-routed 800 numbers has come up at several of our addiction conferences.

Addiction Conferences Inform About Addiction Treatment Center Re-routed 800 Numbers

These addiction conferences focus on ethical addiction treatment marketing practices. We noticed that this is a widespread national problem, felt it our responsibility to inform recovery centers across the nation. At the bottom of this post, you can listen to a national radio show broadcast educating on how to prevent this from happening to your center. We discuss valuable information on addiction treatment center re-routed 800 numbers. They are stealing your call center lead generation clients.  There are 100,000’s of calls of many treatment centers are being re-routed. This show reveals a couple of ways to protect your organiztion, including a double log-in process and checking you google maps daily.

Exposing Addiction Treatment Center Re-routed 800 Numbers

Addiction Treatment Center Re-routed 800 Numbers ➣ Addiction Treatment Center 800 number call forwarding, and how they are endangering many vulnerable individuals seeking help and putting their lives in danger

➣ Questions to ask to make sure your getting information on a safe and reputable treatment center

➣ Google maps hijacking and fake websites all designed to mislead families and addicts

➣ The bad side of marketers who use these types of illegal activities so they can fill Beds and fill their Pockets.

➣ How treatment centers and individuals seeking help can prevent patient brokering tactics above

➣ Information on getting involved with a class action law suit for treatment centers that have had their number high-jacked

Addiction Conferences Educating on Re-routing 800 numbers signifying moments of changeOver 200 professionals received valuable information from our Addiction and Behavioral Health Executive Thought Leader Symposium in November of 2017.  These events feature five Executive Thought Leader panelists, and an interactive audience of 150-200, in a talk show host/town hall forum. Our events are for CEO’s. Executives, Directors, MArketing, and Outreach professionals.

Ethical Addiction Treatment Groups on Rehab Marketing

Join Addiction Professional Referral and Networking Group (16,000 ethical members assisting dozens everyday). We have 1,200 waiting to be approved, and we have banned over 6,000 individuals to date.

National Radio Show on Addiction Treatment Center Re-routed 800 Numbers

Enjoy the Addiction Treatment Center Re-routed 800 Numbers, Google Maps Hijacking Stealing Your Clients Show below.

Posted by RecoveryRadio.fm on Friday, March 24, 2017