Category Archives: Drug Rehab Lead Generation

Drug rehab SEO solutions

Drug Rehab SEO Blog Writing Failures by CEO’s

Goals of a Drug Rehab SEO Blog?

Drug rehab SEO has become the single most important factor of lead generation for addiction treatment centers. This is a critical area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.

%Drug Rehab SEO Drug Rehab SEO Blog Writing Failures by CEO’s

The behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Ad Words and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.

Ranking organically on Google for drug rehab SEO keywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO.  Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.

Drug rehab SEO Blog Goal

Drug rehab SEO is needed to achieve the main goal of blogs. It is to get your target audience to read it and to get Google to rank it on page one organically. The #1 way to accomplish this is to get your posts on page one of Google with proper drug rehab SEO blog writing and high authority back-link building. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.

We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog let alone any drug rehab SEO blog writing. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.

Why is Drug Rehab Marketing Budget Wasted with Legit Script Certification?

%Drug Rehab SEO Drug Rehab SEO Blog Writing Failures by CEO’s

Drug rehab marketing is a tricky creature and requires an experienced professional that also teaches drug rehab marketing. Remember the big picture is to use drug rehab SEO to get ranked organically on page one of Google for the lkey search term. This can be accomplished with good drug rehab SEO blog writing and back-link building. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through Ad Words and PPC. They could save big money if they would learn all about drug rehab marketing.

There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.

Drug Rehab SEO is the Best Long-term Strategy

Drug rehab SEO is the best choice that provides the lowest CPA over time. Ad Words and PPC (pay per click) will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with Ad Words, you tend to get a lot of Medicaid and Medicare calls. Consider this, pay per click ads on page one only receives 1.81% of the clicks. The Google Maps and top three organic listings get 60-70% of page one clicks. Drug rehab SEO blog must be part of the drug rehab marketing mix.

The #1 mistake made in our industry is treatment centers produce a poor drug rehab SEO blog that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.

What Are the Top 10 Mistakes Made with Drug Rehab SEO Blog Writing?

Owners must know the  top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. In fact 99% need a drug rehab SEO consultant to understand how to get ranked on Google. There are many common mistakes made in the advertising efforts. In addition, you must be aware that blogs should touch the reader on an emotional level. If the drug rehab SEO blog post is attracting, engaging and touches on that level, chances are high they will call.

  1. Google My Business Listing is incomplete and not updated regularly.
  2. A long-tail keyword is not in the URL.
  3. The long-tail keyword is not the drug rehab SEO blog title.
  4. Improper use H Tags (H1, H2, H3, etc…)
  5. ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
  6. SERP description should be 160 charters and include the long-tail keyword.
  7. Drug rehab SEO blog posts are too short, they should be at least 1,500 words.
  8. Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
  9. LSI words are not used.
  10. Too many orphaned posts.

Take Inventory of Blog Posts and Where They Rank on Google

Get a drug rehab SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.

This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing search engine optimization, not even drug rehab SEO blog writing. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:

  • drug rehabs (followed by your city)
  • opiate and alcohol detox (followed by your city)
  • inpatient drug rehabs (followed by your city)
  • outpatient drug rehabs (followed by your city)
  • intensive outpatient drug rehabs (followed by your city)
  • sober homes (followed by your city)

Leading by Example with our Drug Rehab SEO Blog Writing

%Drug Rehab SEO Drug Rehab SEO Blog Writing Failures by CEO’s

Behavioral Health Network Resources drug rehab marketing leads by example with our drug rehab SEO blog writing. Our organization ranks for many industry marketing keywords and on page one. In fact we unprecedentedly dominate page on for drug rehab marketing, drug rehab marketing agency, and drug rehab SEO.  We have 3-5 page one listings for these keywords. Remember we are competing against other agencies that say they do the best drug rehab SEO. We purposely rank for keywords that centers need to rank for to demonstrate our abilities. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:

  • California drug rehabs (Behavioral Health Network Resources)
  • drug rehabs New Jersey (our client has 2 page one listings and Google Maps)
  • drug rehabs San Diego (our client is on page one)
  • outpatient drug rehabs San Diego (our client has 2 page one listings)
  • drug rehabs Los Angeles
  • IOP drug rehabs Austin (Our client is on page one and Google Maps)
  • drug rehabs Van Nuys (Our client has one page one listing and Google Maps)
  • outpatient drug rehabs Van Nuys (Our client has 1 page one listing and Google Maps)
  • Indiana drug rehabs (our client is on page one)
  • substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)

These are all highly competitive keywords in large markets. Getting these profiles and drug rehab SEO blogs to rank is no easy feat. Our most recent client drug rehabs San Diego, California went from no existing to page one of Google in 90-days. It takes strategically built blogs with distribution channels to get them to rank.

Addiction Conferences Educating on Drug Rehab SEO and Marketing

%Drug Rehab SEO Drug Rehab SEO Blog Writing Failures by CEO’s

Drug rehab SEO is taught at all our addiction conferences .They focus on drug rehab marketing and search engine optimization. Check out one of our most popular behavioral health events, “Get Linked for Addiction Professionals.” This event featured tools for Outreach and SEO techniques for CEO’s and Marketing Directors. We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.

Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.

Drug rehab SEO Blog Content Relates to Lead Generation

The main component of drug rehab SEO blog writing is the content. We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 14,000 members.

Many outreach professionals are attempting to post poor drug rehab SEO blog quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:

  • memes
  • any posts that do not link through to a website
  • we are an intensive outpatient treatment center and JACHO accredited
  • we have beds available
  • telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.

These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.

Learn More About Our Drug Rehab SEO Blog Writing Service

%Drug Rehab SEO Drug Rehab SEO Blog Writing Failures by CEO’s

Drug rehab SEO requires professionals. The behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan and at the very least no drug rehab SEO blog.. They thought they could survive with just boots on the ground tactics and Google Ad Words. Relying only solely on these is extremely risky.

Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.

Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also re purpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google.

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Drug Rehab Social Media Marketing Needs to Learn

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Drug rehab social media marketing during the Corona virus has forced addiction treatment centers and sales organizations to open advertising doors they have ignored. Many in both segments have solely used a “boots on the ground” strategy. Now with social distancing this leaves them will little outreach and marketing. Even the big centers are facing issues with a poor social media presence.

Drug Rehab Social ‘Media Marketing is for All addiction Treatment Industry Businesses

Drug rehab social media marketing is even more important for industry related sales and service organizations. Social media advertising is not for fun. It’s much different than being on these platforms for fun. There are specific goals and tools needed that companies must learn to be effective and not waste valuable company time.

Outreach and sales are not immobilized while in quarantine. Now, is the time for drug rehab social media marketing. What should these employees be doing if they can’t be on the road? This article will provide some solutions for your sales force during this business shutdown. It will look at;

  • How to effectively use drug rehab social media marketing now and after the pandemic?
  • How to use LinkedIn during the Corona virus?
  • How to maximize Facebook organic for drug rehab social media marketing?
  • Why is it an excellent time to start SEO?

Using Drug Rehab Social Media Marketing

%Drug Rehab SEO Drug Rehab Social Media Marketing Needs to Learn

Everyone thinks drug rehab social media marketing is easy. They do not understand the platform and what maximizes time and gets in front of the target audience. The second problem is they are short-sighted. They are expecting immediate results. However, organic social media marketing pays bigger dividends than pay per click. Consider this, a company puts a social media strategy in place after getting trained on what needs to be done.

They have one individual run this program. If they are paying that individual let’s say $35,000 a year, they would probably need about three admits or clients to break even in a 12 month period. I guarantee that you will get more than three clients in a 12 month period if you effectively use social media.

It’s funny, almost every drug rehab marketing agency says they do drug rehab social media marketing. They will half ass build the LinkedIn and Facebook business profile. They then resort to posting a few post on the business page. Then they run Facebook paid ads off a landing page. They do nothing organically and once you stop paying Facebook your lead generation possibilities are shut off. This falls in line with the expectations of the industry that has traditionally relied on Google Ad Words and PPC.

BHNR Leads by Example with Their Drug rehab Social Media Marketing

Behavioral Health Network Resources spends a ton of time on social media with Facebook and LinkedIn for drug rehab SEO and marketing. Our drug rehab social media marketing has built over 60 groups with over 210,000 members.

While other advertising agencies were using one liners and paid Facebook marketing for their so-called social media marketing, we were doing drug rehab social media marketing.

With the completion of the Google March update it paid off more than we could have imagined. The update gives SEO juice for social media activity.

Understanding the platforms is critical to success. Consider this, Facebook in 2018 did an algorithm change and said they will no longer serve as many of the business posts. However, they will continue to serve the posts from personal pages and groups. So, this means focusing on the business page posts is just spinning your wheels. As a matter of fact, if a person does not manually change their preferences it won’t get served.

How to Use LinkedIn for Drug Rehab Social Media Marketing with Outreach and Sales During the Covid-19?

%Drug Rehab SEO Drug Rehab Social Media Marketing Needs to Learn

LinkedIn has always been the most underutilized drug rehab marketing avenue in the addiction treatment industry. This is surprising considering it’s the only place for two key target audiences. For treatment centers it has the private clinicians, EAP providers, hospitals, and many more key resources. For the sales and service organizations it has the CEO’s Executives and key decision makers for all the treatment centers and sober livings.

Behavioral Health Network Resources started in 2014 solely based on LinkedIn. We learned how to use level one connections for drug rehab marketing. We took the time to learn all the secrets, tricks and back-doors to using it. It is not as simple as everyone thinks and it has many unrealized advantages.

  • Connect with your target audience as a level one connection
  • Corral target audience in groups
  • Get your Pulse posts read by the target audience
  • LinkedIn email has a 90% open rate. However, you cannot spam this.
  • An endless supply of drug rehab SEO back-links from a highly rated website by Google.

Behavioral Health Network Resources is the leader in our industry on LinkedIn with drug rehab SEO and drug rehab social media marketing. We have a combined total of 35,000 addiction and behavioral health level one connections. We own 12 addiction and behavioral health groups with over 50,000 members. This has been one of the keys to our success because we can drip our message to our target audience. If you remember from above, a sales landing page is ineffective. Successful advertising in 2020 is keeping your content in front of your target audience, addressing their pain point and not directly selling to them.

We have learned many secrets and tricks that no others have found. We have mastered how to get LinkedIn profiles to show up on page one of Google. Try and Google;

  • drug rehab marketing agency
  • drug rehab marketing consultants
  • drug rehab marketing

What are the key areas to organic marketing on LinkedIn?

%Drug Rehab SEO Drug Rehab Social Media Marketing Needs to Learn

There are several key areas that drug rehab marketing, sales, and outreach should be focusing on while the social distancing is going on. Some of those include;

  • Complete profile to All-Star level
  • SEO personal profiles on LinkedIn
  • Input the 3 main SEO url back-link areas
  • utilize tagline by inputting long-tail keyword
  • Do Pulse posts with hot linked back-links
  • Complete and SEO business profile
  • Add links to business website with pics and descriptions that show up on their LinkedIn profile with pics.
  • Upload media and back-link urls in job description area
  • Add projects with key words for SEO and url link to website
  • Add publications with long-tail keywords for SEO and link url to website

Now is the time to get you employees educated on how to use and maximize LinkedIn. This is one of the best sites for drug rehab social media marketing. Over 99% of the addiction and behavioral health industry are not doing the above. They are just posting, and incorrectly posting I might add, and hove no idea how to maximize this platform. If you would like to have your staff trained on LinkedIn, we have one more consulting and training slot left for an organization. You can contact our CEO, Charles Davis at 561-235-6195.

Common Drug Rehab Marketing Mistakes Being Made on Facebook

%Drug Rehab SEO Drug Rehab Social Media Marketing Needs to Learn

Behavioral Health Network Resources controls about 40 Facebook groups on a daily basis. These groups have more than 150,000 members. Some of the posts that are attempted are shocking. Unlike other groups that just let any post through, we must approve every post. If they are poor or of no value to our audience, they never see the light of day. 

90% of addiction treatment centers and sales/service organizations need to learn how to use social media.

With that being said, organic marketing on Facebook provides to lowest cost per acquisition than any advertising method. This goes for addiction treatment centers, sober homes, sales organizations, and service companies. That doesn’t mean that Facebook paid marketing doesn’t work. It can work if you have an experienced Facebook PPC specialist. However, once you stop paying Facebook, your marketing valve gets shut off. When doing organic drug rehab social media marketing you are gaining electronic assists that are yours forever.

When we perform our 90-day drug rehab SEO and social media marketing package we grow LinkedIn and Facebook for our clients. They get instantly tapped into our audience of 150,000 on Facebook and 50,000 on LinkedIn.

Sales and Service Organizations Need to Build their Drug Rehab Social Media Marketing

%Drug Rehab SEO Drug Rehab Social Media Marketing Needs to Learn

Facebook is undoubtedly the #1 social media website. It is an absolute must for drug rehab marketing. There 2 billion registered user. Next to Google you have to have a prescience here. As a sales and service organization many in our industry solely rely on “boots on the ground”. Besides that they will attend a few select addiction conferences. This is the extent of the advertising. The biggest area they are missing is LinkedIn for sure. This is where they can find their target audience. However, they do not know a lot of the ways above to maximize LinkedIn.

They need to be building level one connections with CEO’s, Executives and Directors. They need to do pulse posts and re-share them 3 times a day. These posts need to be much better than their companies blog posts.

Those posts are all about the company they work for, they are not about attracting and engaging the target audience.

You need content that hits their pain point and provides a solution, all the while not being salesy.

Another thing they need to be doing is posting the attracting and engaging content in related groups. These groups for CEO, Executives, and Directors can reach at least 500,000 in their target audience

Why the Corona Virus Opened the Door to Drug Rehab SEO?

%Drug Rehab SEO Drug Rehab Social Media Marketing Needs to Learn

Drug rehab SEO is a big pill for many centers, sales organizations and service companies to swallow. It’s a long-term strategy in an industry that wants short-term solutions. Since the google March update with social media getting SEO juice it’s a great time for search engine optimization.

We all agree that social media is a key advertising component during the social distancing. The outreach and sale staffs are all working from home. The “boots on the ground” strategy is extremely difficult during this time. It’s an optimal time to learn and maximize social media. Done correctly while doing this you will get SEO with it.

%Drug Rehab SEO Drug Rehab Social Media Marketing Needs to Learn

Behavioral Health Network Resources is the only marketing company that provides drug rehab social media marketing training with our 90-day drug rehab SEO package. We have been awarded the top influencer marketing agency by Design Rush.  That’s because we are the only agency that truly does organic social media marketing. Heck, we started our agency on it, and now dominate LinkedIn and Facebook.

It’s Time to Maximize Drug Rehab Social Media Marketing

%Drug Rehab SEO Drug Rehab Social Media Marketing Needs to Learn

Addiction treatment centers are far behind in drug rehab social media marketing and SEO. This has become extremely evident in 2020. The Corona virus has opened a door for social media marketing with many drug rehabs not knowing how to capitalize. We are seeing it every day. There has been a huge surge of virtual meetings like Zoom.  We are seeing people trying to post in our 60 groups that have never posted before.

LinkedIn and Facebook profiles are poorly built at best. The posts are of poor content and affect the brand. Let’s face it drug rehab social media marketing for business is not social. It has a specific audience and a specific result that is trying to be achieved. This will not be done with a landing page and paid advertising. Having well thought out blog posts and distributing them through the many different ways on each platform to get read is key. Here are the top 10 actionable things you can do to stop wasting time on LinkedIn and social media.

  • Individual posts
  • Pulse posts
  • Business posts
  • Groups posts
  • Posts to friends only or level one connections only
  • When and why to re-share posts
  • Complete and SEO business profiles (There are many hidden and secret areas.)
  • Complete and SEO personal profiles (There are many hidden and secret areas.)
  • Using LinkedIn email (remember 90% open rate). Never to mass mailings!
  • Using Facebook Messenger

This is just a short list of some of the important things to do to increase drug rehab social media marketing. If you are an addiction treatment center, sober living or sales organization in our industry we can help. We understand drug rehab marketing, SEO and social media for business in our industry and have led by example. Give us a call today at 561-235-6195 for LinkedIn trialing or our drug rehab SEO 90-day package that includes social media. Start maximizing your employees time while they are working from home.

Linked In secrets addiction and behavioral health marketing charles Davis

Treatment Center Marketing Strategies LinkedIn Level One’s

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Treatment Center Marketing Strategies Use LinkedIn for Drug Rehab Marketing

Treatment center marketing strategies can be extremely valuable. With the Coronavirus shutdown it’s more valuable than ever. However, many don’t know how to maximize it and not waste time. As a CEO, Executive, or Director now is the time to get these valuable tools to your staff.

LinkedIn is the most untapped avenue in the addiction treatment industry. It has over 650 million professionals and many tell me that they don’t know how to use it for any drug rehab marketing strategies. I have studied this social medium in depth because there is a tremendous amount of value for any addiction-related business.

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One'sIt is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I started my own company in 2014, Behavioral Health Network Resources solely based on my LinkedIn addiction professional audience targeting the addiction industry.

How to Use LinkedIn for Drug Rehab Marketing and SEO Strategies

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One's

Drug rehab marketing and SEO strategies must be used on LinkedIn. Not only for traffic on LinkedIn but also on Google. This is more so than ever with the March 2020 Google update. Google is now giving SEO credit for no follow links. LinkedIn has one of the highest authority rantings. The addiction treatment industry can’t afford to ignore LinkedIn anymore. It’s too valuable for potential referrals, potential clients, and search engine optimization.

Imagine having your profile to show up on page one of Google for drug rehabs (followed by your city.)  This is the ultimate power of LinkedIn, and we explain more below. We are the only drug rehab marketing agency that has this SEO in our marketing package.

Let’s first look at LinkedIn. LinkedIn has an internal ranking system that I am sure many have seen “You are ranked in the top 1%”. I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views and is not an indication of your utilization of LinkedIn.  CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90. Many addiction treatment center marketing strategies over-look this valuable tool.

LinkedIn Questions to include in Drug Rehab Marketing Strategies

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One'sThe first thing I ask is “How many level one contacts do you have?” The answer is usually around 500. Then I ask “How many groups do you belong to?” The answer is usually under 10. The last questions I ask is “How many people are following you?” The answer usually is I don’t know. I ask several other questions like; “Are you doing Pulse Posts?,” Are you sending them to your organization’s website?” and many more.

The most important thing I’ve learned as an Advertising Executive for the two largest papers in South Florida was that I wasn’t selling ads, editorials, web ads, inserts, and flyers. I was selling a large audience. I tell them for LinkedIn to be effective you need to have a big audience. You need to reach mass numbers of professionals that can assist in growing your business.

Addiction Treatment Marketing and SEO Be More Efficient

Addiction treatment marketing does not respect LinkedIn. However, this is the #1 professional networking website in the world. You cannot go anywhere else and reach a higher number of potential professional referral sources. LinkedIn is the world’s largest professional meeting place and the most underutilized medium with addiction treatment marketing strategies. If you’re not putting in the time to utilize it you’re missing out. There are many tricks and shortcuts to utilizing LinkedIn which I will feature in future posts.

Ask yourself “How much is my time worth?… $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that’s 20 hours a month, …240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If you’re interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90-day social media marketing package feel free to contact me at 561-235-6195, or info@behavioralhealthnetworkresources.com.

LinkedIn’s Power for Treatment Center Marketing

Sure, you can post on the main board, but are you reaching your contacts and the most connected in your field? For LinkedIn to be effective on a mass scale you need at least 5,000 targeted level one connections. You must consider this in your addiction treatment marketing strategies. LinkedIn offers many marketing resources for all industries.

If you have 500 level one LinkedIn addiction professional contacts, you can send a message directly to their board. Posting an article doesn’t mean they saw it. Everyone’s main board is always moving. Every time a connection posts something it gets added to the top of their level one connections board.  Hint, re-share your article 3 times a day (morning, afternoon, and night). Don’t have 5,000 level one connections?  You better be utilizing LinkedIn groups.

Addiction Outreach Needs to Join and Use Groups

You are getting the idea now that you need to reach a large number of targeted connections to get any exposure. If you have 5,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts) the chances are much better than only having 500. Get the picture.

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One'sIf you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups you get five times more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.

Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can’t control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 24.000 addiction professional and behavioral health followers. These followers see my activity.

Social Media Marketing Audience

Social media drug rehab marketing marketing must be included in every treatment centers marketing mix. However, as a CEO you must realize that this takes time. You can’t gain access to this powerful tool overnight. It takes proper SEO on their blog posts and a distribution channel that they own. There are only a few options to tap into an existing large audience, and grow an audience of their own.

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One's

I switched fields in 2014 and have since grown my LinkedIn network to the following;

  • 20,000 Addiction Professional Level One Connections on LinkedIn
  • 24,000 Addiction and Behavioral Health Followers
  • Own 14 LinkedIn Addiction and Behavioral Health Professional Groups with over 50,000 members (Addiction Professional Referral Group has over 14,000 members)
  • Have 12,000 Facebook Addiction-Related Friends
  • Own 40 Facebook Addiction and Behavioral Health Groups with over 150,000 members
  • Active Addiction Professional Email List of 25,000
  • Have 2,300 Addiction related to Twitter Followers

Addiction Treatment Marketing Strategies Require a Large Audience

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One'sThis is one of the largest professional audiences in the addiction professional field. I started Behavioral Health Network Resources and EMP Series C-suite addiction conferences with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. The biggest impact has been with drug rehab SEO services. This is the key for small to medium centers to survive the competition. All of this has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.

The Ultimate Hidden Power of Linked for Drug Rehab Marketing

Many do not understand the ultimate power of a LinkedIn profile. We already know LinkedIn has 550 million professionals on it. Consider this, Google has over 2 billion users every month. Getting a LinkedIn profile on page one of Google for addiction terms is the ultimate in drug rehab SEO. There is no other drug rehab marketing agency that has achieved this. Imagine if you ranked for money key search terms for addiction treatment.;

  • California drug rehabs (we are on page one)
  • opiate detox West Palm Beach (we are on page one)
  • drug rehabs West Palm Beach (we are on page one)
  • impatient drug rehabs San Diego
  • opiate detox San Diego
  • inpatient drug rehabs Escondido
  • alcohol detox San Diego
  • outpatient drug rehabs Van Nuys (our client has top organic slots with LinkedIn and Facebook business profiles)
  • drug rehabs Los Angeles (our client is on page one and in maps)
  • drug rehab SEO (3 top 10 listings on page one)
  • drug rehabs San Diego (our client is on page one)
  • drug rehabs New Jersey (our client is in maps and on page one)
  • drug rehab marketing agency (3 top 10 listings on page one)
  • drug rehab marketing (3 top 10 listings with my personal profile shows up on page one)
  • drug rehab SEO
  • drug rehab marketing consultants
  • drug rehab consultants

Not only is the traffic astronomically higher on Google, but think about the authority this has. Having your LinkedIn business or personal profile show-up one page one of Google gains instant trust. Combine page one rankings with your treatment centers URL and Maps and you are guaranteed a click through. Our drug rehab SEO has taken clients like SOBA College recovery from 750 keywords ranking on google to a whopping 4,000 in a 5 month period. Ask about our 90-day drug rehab SEO marketing and social media package.

Addiction Conferences Series on Social Media Tools for Outreach

All addiction treatment centers, sober livings, and sales and service organizations should have a large drug rehab marketing on social media. Bare in mind that posts should be high quality going to an in-depth blog article that is attracting, engaging, and touches an emotional level. Many outreach professionals do a poor job and distribute poor content. If you take the time to build a large targeted audience, make sure the content is worth reading to your target audience.

The problem is it takes time to build a targeted audience. Many organizations in our industry use short-term solutions to their long-term problem of generating clients. They are resorting to Google Ad Words and boots on the ground. This boots on the ground strategy are only exchanging the same referrals back and forth. They are only so many referrals that any center has at any given time.

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One's

The big payoff is having a large targeted audience you own and being able to get your message to them. This should include private clinicians, EAP’s, attorneys, hospitals, etc.. LinkedIn is where they are. Want to learn how to gain access to these untapped referral sources? You can learn more at our addiction conferences Series. “Get Linked for Addiction Professional on 5/20/20. We will cover how outreach can utilize LinkedIn to gain new referral sources, drug rehab marketing, and utilizing LinkedIn for SEO.

Treatment Center Marketing Strategies What Can LinkedIn Do?

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One'sWe provide Addiction conferences (read the over 30 testimonials from one of our SOLD out events like the Addiction VIP Symposium). We also provide our 90-day drug rehab SEO and social media addiction treatment marketing packages tapping your organization into our large audience. This program also grows an audience for you and will set-up referral relationships that are extremely valuable to treatment center marketing professionals,

LinkedIn addiction professional profile package, connecting private clinicians, EAP’s, Interventionists, LMHC’s, attorneys, detox centers, and all addiction-related businesses. I have several treatment centers that have contacted me as a marketing consultant. BHNR has done marketing for;

  • Recovery Bay
  • SOBA College Recovery
  • Sober District
  • Emerald Neuro Recovery
  • Harmony Grove Recovery
  • Challenges Treatment Center
  • Sigmund Software
  • Edna’s Sober House
  • helped high-level addiction professionals find employment

Utilize These Addiction Treatment Center Marketing Strategies on LinkedIn

Addiction treatment center marketing strategies are greatly needed for drug rehabs, sales and service organizations, and professionals. Use this informative article or give us a call at 561-235-6195 about our LinkedIn drug rehab marketing training, LinkedIn profile management and our treatment center 90-day SEO and social media package including LinkedIn and Facebook. We present nationally “Get Linked for Addiction Professionals,” and have held 16 addiction conferences.

We can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the behavioral health industry this a is must for all treatment center marketing strategies and addiction treatment centers overall.

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One'sJoin Addiction Professional Referral Group, our most popular LinkedIn group with 13,000 addiction professionals and get connected with many drug rehab marketing professionals. They are trying to assist clients when they cannot provide the needed services. This group provides the latest addiction and behavioral health information in the industry. It also lists addiction and behavioral jobs from companies that are hiring. You will also get the latest information on addiction conferences and networking events. Some of the other information includes accreditation Information, treatment centers and Detox’s that are for sale, and buyers that are interested in purchasing addiction treatment centers, and much more…

If you are in the addiction treatment industry become part of my Addiction Professional Network of 24,000 level one connections on LinkedIn by clicking here and  learn about drug rehab marketing.

%Drug Rehab SEO Treatment Center Marketing Strategies LinkedIn Level One's

60 of the Webs Best Addiction and Behavioral Health Groups to Join with over 210,000 Members

Charles Davis LinkedIn Top Contributor

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Drug Rehab Marketing Strategies and Struggles for California

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California Drug Rehab Marketing Strategies Are Critical

Drug rehab marketing strategies are a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Ad words. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

  1. social media
  2. content marketing
  3. organic SEO
  4. press releases

How To Strategically Build a Referral Network in California?

In 2020 it’s critical for California drug rehabs to build a referral network. They can do this with calculated drug rehab marketing strategies. Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

What Are the Top 7 Reasons Drug Rehab Marketing SEO Strategies are Needed in California?

%Drug Rehab SEO Drug Rehab Marketing Strategies and Struggles for California

Getting involved with social media is more important in 2020. Utilizing social media for lead generation and generating treatment calls can do two things. It will generate immediate leads and it will also increase SEO and organic page rankings on google. Here are the top 7 reason’s for drug rehab marketing strategies.

  1. Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
  2. Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
  3. Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
  4. Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
  5. Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
  6. Better Search Engine Rankings – SEO is vital in 2020 with drug rehab marketing strategies. Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
  7. Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele. 

Content Drug Rehab Marketing Strategies

%Drug Rehab SEO Drug Rehab Marketing Strategies and Struggles for California

So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog in 2020?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. Actively controlling content is important with drug rehab marketing strategies. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google Ad Words is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

California drug rehabs like Harmony Grove Recovery are feeling the pressure of new marketing regulations. They need to understand how to use content. Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish drug rehab marketing strategies, there are some key things you should think about. Among those are:

  • Does your content have SEO for keywords?
  • Who are you creating the content for?
  • What is the question, you are going to answer for that audience?
  • How is your program unique?
  • What content formats will you produce?
  • Which channels will it be released through?
  • How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

Drug Rehab Marketing Strategies Using SEO How to Beat the Big Boys in California

%Drug Rehab SEO Drug Rehab Marketing Strategies and Struggles for California

How to increase drug rehab SEO strategies? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

  • Length of the blog is only 600-800 words
  • The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
  • No H Tags or useless H Tags
  • There are no pics, or pics are missing keyword ALT descriptions
  • The blog post is not focused on a single long tail keyword
  • No SERP descriptions, or too short, or too long
  • Blog posts are not categorized for long tail keywords
  • Orphaned blog posts

Drug rehab SEO blog writing has not been used because centers have traditionally relied upon Google Ad Words and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers. This is why the smaller centers need better drug rehab marketing strategies.

This leaves the uncomfortable territory of Drug Rehab SEO. We’ve watched many Florida centers fall because they failed to adopt a search engine optimization strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase SEO and Back-links

%Drug Rehab SEO Drug Rehab Marketing Strategies and Struggles for California

Press releases are an underutilized tool in drug rehab SEO. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of The Recover an industry leader in drug rehab marketing strategies and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

The Recover is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing Strategies

As many substance abuse treatment centers don’t understand drug rehab SEO,. They know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate press release services will not allow you to publish general information or self-promotion types of posts.

The Top 28 press Release ideas for Drug Rehab Marketing Strategies

  1. Sponsor a local event and write about it
  2. Take a stand on a controversial issue
  3. Announce a new hire, or someone’s promotion
  4. Talk about a new milestone your center has reached
  5. Share your client’s success stories
  6. Publish a collection of testimonials from satisfied clients
  7. Create a podcast and write about it
  8. Share a free “PowerPoint” about your center’s levels of care available at Slide Share
  9. Announce the release of a new video available on your YouTube channel
  10. Establish a scholarship program for people who do not have the ability to pay
  11. Publish your center’s treatment options with a local charity
  12. Share a free “FAQ” sheet available at your center’s website
  13. Share your treatment center’s mission statement
  14. Publish a story about what makes your center different
  15. Create a list of amenities your center offers
  16. Share a link to a new blog page and describe what it is about
  17. Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
  18. Publish a story on why you do not offer Medication-Assisted Treatment
  19. Identify a trend you are noticing within the recovery industry
  20. Debunk a common myth in the treatment business
  21. Create a list of what to bring to rehab
  22. Publish a story about what to expect when someone enters your center for treatment
  23. Tie your press release to a holiday
  24. Answer the most common three questions potential clients would want to know about your center
  25. Mergers and acquisitions
  26. Office relocation or opening a new sober living
  27. New technology trends affecting your industry
  28. Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of drug rehab marketing strategies examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

The Recover.com is a Panelist at the California EMP Addiction Conference

%Drug Rehab SEO Drug Rehab Marketing Strategies and Struggles for California

Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. The Recover will be sharing press release secrets you can put into place immediately that are low cost and produce admits. If you would like to get started earlier on press release you can call Kevin Leonard at 888-510-3898.

The California Addiction Conferences EMP Series 8/16/19 event will have a total of 5 proven leaders. Each sharing proved business and drug rehab marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.

California drug rehabs new patient brokering laws

California Drug Rehabs Los Angeles Vs Patient Brokering

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This entry was posted in California Drug Rehabs, Addiction Conferences, All About Drug Rehab Marketing, California Addiction Conferences, California Drug Rehabs Los Angeles, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Consultants, Drug Rehab Marketing Information, Drug Rehab SEO, drug rehabs, drug rehabs San Diego, Inpatient Addiction Treatment Center Marketing, Patient Brokering, Rehab Marketing, Rehab Marketing Ideas, Sober Homes West Palm Beach Florida and tagged , , , , , , , , , , , , , on by .

California drug rehabs Los Angeles need to adjust their drug rehab marketing. The inpatient, residential and alcohol detox treatment centers in LA are feeling the pain from new patient brokering laws. Learning from history is one of the most valuable tools in life. What California is now experiencing in drug rehab marketing legislation, Florida has been through. Florida with it’s “new Florida model” has set the pace for patient brokering laws in the drug and alcohol addiction treatment industry.

California Drug Rehabs Los Angeles Vs Patient Brokering

%Drug Rehab SEO California Drug Rehabs Los Angeles Vs Patient BrokeringCalifornia drug rehabs Los Angeles and drug rehabilitation centers across the US have been operating unethically for many years. The heroin epidemic has exposed many fraudulent practices in this 40 billion dollar a year industry. Lawmakers are making their way across the nation with patient brokering laws to save lives and protect the vulnerable. The new laws in California are going to directly affect the ability to operate in the state if they are operating unethically. To survive the difficult changes in behavioral healthcare, centers need to adopt a healthy business and marketing mix.

California Drug Rehabs Los Angeles Inpatient, Residential and Outpatient Need Proven Business and Marketing Strategies

California drug rehabs Los Angeles are finding it more difficult to operate. There are California drug rehabs Los Angeles providing good Inpatient, residential and outpatient substance abuse treatment  However, all the centers are not playing by the rules. This is a time for ethical operators to work together to clean up the industry. Without unity many ethical operators with fall. We have seen this happen in Florida when their new laws were put into place about a year and a half ago.

This is clear if you look at the governing body of California drug and alcohol addiction treatment centers in California. They are focusing on California drug rehabs Los Angeles. The California Department of Healthcare Services (DHCS) website displays a Temporary Suspension Order, Revoked and Notice of Operation in Violation of Law Program List. This list has 84 substance abuse treatment centers.

California substance abuse treatment centers and sober livings are going to have to adopt ethical business and marketing practices to survive. They need to look at and understand what happened in Florida over the past 1-1/2 years to navigate the new and difficult landscape. Some ethical treatment centers in Florida were forced to close their doors.

Whether California drug rehabs Los Angeles are operating ethically or participating in some form of patient brokering, they must adopt new business and marketing strategies. Digital Darwinism is the #1 reason these centers have failed. Substance abuse facilities across the nation are losing the battle between drug rehab SEO vs digital Darwinism.

Florida Addiction Conferences Providing Ethical and Proven Strategies Coming to California

%Drug Rehab SEO California Drug Rehabs Los Angeles Vs Patient Brokering

In Florida, many substance abuse treatment centers received ethical and proven business strategies at 17 EMP (Ethical Marketing Practices) Addiction Conferences for exutives. Our last California addiction conferences EMP Series event was in Costa Mesa, California on 1/22/19. We had 175 attend with many California drug rehabs Los Angeles providers. This behavioral health conference was not the typical conference offered in the industry.

It was heavily attended by California CEO’s and Executives with over 175 in attendance. The event was sponsored by drug rehab marketing agency Behavioral Health Network resources CEO, Charles Davis. The informational It provided a unique talk show host and town hall forum with no PowerPoint presentations. The event featured 8 proven, Executive Thought Leaders on a panel.

They were asked several questions by the host, and then the event was a huge mastermind in an open forum. The event is structured for CEO, Executives, Directors, and Outreach to get ethical and proven business and marketing solutions that they can put into place immediately.

California Drug Rehabs Los Angeles Sruggling with Drug Rehab Marketing Due to New Laws

%Drug Rehab SEO California Drug Rehabs Los Angeles Vs Patient BrokeringCalifornia drug rehabs Los Angeles locations are being forced ethical drug rehab marketing. Drug rehabs San Diego and Los Angeles are learning about digital Darwinism because of the new regulations. Outdated buy rehab leads strategies no longer work and some are illegal in 2020. Senator Ricardo Lara (D-Bell Gardens) signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law on September 27, 2018.

This law demonstrates that California will no longer tolerate patient brokering by California drug rehabs Los Angeles and San Dieog drug rehabs rehabs. Drug and alcohol addiction treatment centers and individual’s partaking in unethical marketing will eventially get caught. Lawmakers are focused on California drug rehabs Los Angeles, but still have much work to do with sober homes and enforcing the new laws. Sober homes legislation will hit California even harder as it did in Florida. These new laws should be adopted mid to late 2019.

While California used Florida laws to mold their legislation, it has some more severe ramifications that deter unethical practices. For instance, under the law, either the addiction treatment center or individual professional can have their license or credentials revoked, extended or denied. If a substance use disorder (SUD) facility loses its license, it will take about 18 months to reopen. Florida drug rehabs West Palm Beach do not have this law on the books.

Patient Broker Law SB 1228 for California Drug Rehabs San Diego and Drug Rehabs Los Angeles

California drug rehabs Los Angeles and drug rehabs San Diego need to be careful. The intent of this article is to provide educational information on California drug rehabs on how individuals can find ethical substance abuse treatment centers. This applies to drug rehabs San Diego and Los Angeles and all alcohol addiction treatment centers, sober living facilities and the general public. It is not to be construed for legal advice. you should consult with a California behavioral healthcare law firm on any legal advice.  Below is SB 1228 law for informational purposes.

These new laws apply to California drug rehabs including drug rehabs San Diego and Los Angeles. It’s Behavioral Health Network Resources goal to help prevent centers from closing as we’ve seen in Florida. Getting educated on proven business and marketing strategies for California drug rehabs Los Angeles will be the difference for some rehabilitation center. Getting vital business intelligence will save some from closing their doors.

Section 2 – 11831.6 is added to the Health and Safety Code, to read:

The new laws pertain to California drug rehabs Los Angeles, inpatient, residential and outpatient facilities. The following persons, programs, or entities shall not give or receive remuneration or anything of value for the referral of a person who is seeking alcoholism or drug abuse recovery and treatment services:

  • Alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • A person employed by, or working for, alcoholism or drug abuse recovery and treatment facility licensed under this part, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Alcohol or other California drug rehabs Los Angeles program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • A person employed by, or working for, alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services like California drug rehabs Los Angeles..
  • Notwithstanding the rule making provisions of the Administrative Procedure Act  Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code) reads;

The department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

 Section 3 – 11831.7 is added to the Health and Safety Code, to read:

The department may investigate California drug rehabs Los Angeles allegations of violations of Section 11831.6. The department may, upon finding a violation of Section 11831.6 or any regulation adopted pursuant to that section, do any of the following:

  • Assess a penalty upon alcoholism or drug abuse recovery and California drug rehabs facility licensed under this part.
  • Suspend or revoke the license of alcoholism or drug abuse recovery and treatment facility licensed under Chapter 7.5 (commencing with Section 11834.01), or deny an application for licensure, an extension of the licensing period, or modification to a license. Article 4 (commencing with Section 11834.35) of Chapter 7.5 shall apply to any action taken pursuant to this paragraph.
  • Assess a penalty upon California drug rehabs Los Angeles certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the certification of alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the registration or certification of a counselor for a violation of Section 11831.6.
  • The department may investigate allegations against a licensed professional providing counseling services at an alcoholism or California drug rehabs Los Angeles recovery and treatment program licensed, certified, or funded under this part, and recommend disciplinary actions, including, but not limited to, termination of employment at a program and suspension and revocation of a license by the respective licensing board.
  • Notwithstanding the rule making provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

California Drug Rehabs Must Learn From Florida

%Drug Rehab SEO California Drug Rehabs Los Angeles Vs Patient BrokeringCalifornia drug rehabs Los angeles must understand Florida was the first state to focus on patient brokering laws for residential, inpatient and outpatient drug rehabilitation centers in the substance abuse industry. They have set the pace for the nation, but it has affected some ethical operators that did not change their business and marketing strategy. The media was quick to jump on the bandwagon providing, for the most part, unethical journalism.

The negative “Florida shuffle” press and isolated exposure of patient brokering in Florida caused individuals seeking addiction treatment to stay away. This caused some ethical drug and alcohol addiction treatment centers in Florida to close their doors. More importantly, it may have put them into life-threatening situations that are happening across the nation. This negative press is now being experienced by California centers with the media’s “Rehab Riviera” label.

California drug rehabs Los Angeles need to adopt ethical and healthy business best practices. Rehabilitation centers in San Diego and Los Angeles need to adapt in 2020 to survive. There have been arrests made from patient brokering issues in 2020. Many need to look closely at their current marketing plan and drug rehab SEO marketing mix. As Florida has experienced, relying on laissez-faire strategies will put your business at extreme risk.

Mainly using boots on the ground, calls centers and PPC are not enough with the rapidly changing environment. You may want to join the exclusive California Addiction Professionals Referral Groups to stay up to date and connect with California addiction professionals.

We’d love to hear your thoughts on the regulation in the drug rehabilitation industry. Leave a comment below.

Addiction Conferences by Behavioral Health Network Resources

What is Addiction Conferences Preparation?

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Contents

What Are the Goals of Attending Addiction Conferences?

Addiction conferences preparation has benefits for addiction treatment centers, detox’s, sober livings and ancillary service providers. As behavioral health industry professionals, we are experiencing moments of change in how we operate. However, when attending mental health conferences there are several key areas to focus on to get much-needed business and marketing tools.

There are several goals to bear in mind when attending addiction conferences and networking events. These goals vary depending on the position you have with your behavioral health organization. CEO’s, Executives, Directors and Outreach professionals, by design of their role, have different objectives. However, getting out of your comfort zone can pay great dividends if done strategically.

Addiction Conferences Preparation Generates ROI in 2020

%Drug Rehab SEO What is Addiction Conferences Preparation?

How to perform addiction conferences preparation?

In 2020 the addiction treatment industry is experiencing many different changes in the business and marketing side. It is vital that you walk away with new business strategies, marketing plan ideas, and drug rehab lead generation sources. The behavioral health industry has several critical pain points that CEO’s and Owners are experiencing.

New operational and marketing laws as spreading across the nation thanks to the new “Florida Model” paving the road with their new patient brokering and operational laws as of July 1, 2017. Getting educated on ethical business and marketing strategies at addiction conferences is paramount at this critical time to survive. Some centers that continued with laissez-faire strategies, resisted change or did not seek the proper education and tools have not survived the red ocean. It is paramount for behavioral health organizations addiction conferences preparation to get specific and strategic intelligence.

CEO’s and Executives Focus on the Big Picture at Addiction Conferences

Drug and alcohol addiction treatment centers, detox’s and sober homes owners have a difficult job. They need to focus on the business, marketing and clinical side of their organization. Many addiction executives are strong on the clinical aspects and addiction treatment in general. Most have started their addiction treatment center because of their strength in this area and their passion to help others struggling with addiction. However, this is only 1/3 of what it takes to run a successful center.

%Drug Rehab SEO What is Addiction Conferences Preparation?

When CEO’s and addiction Executives attend addiction conferences their conversations are much different than the conversation of let’s say Outreach professionals. According to the Harvard Business Review article, “Sales People Need a Strategy for Selling to CEOs,” CEO’s are focused on business outcomes, how decisions affect the entire organization and maximizing their time. The upper management Executives have a much wider business education.

They are looking for business and marketing solutions to their pain points:

  • effective drug rehab SEO marketing strategies
  • substance abuse billing procedures
  • collections
  • a decent EMR (electronic medical records system)
  • admissions processes
  • accreditation
  • legal aspects
  • new revenue sources
  • aftercare opportunities
  • and many more

They generally are not there to network but to find proven and ethical solutions. They are relying on particular presenters, drug rehab marketing consultants and finding the business and marketing expert leaders attending these addiction professional conferences. They are particularly interested in drug rehab marketing strategies and billing as these are two key areas that generate revenue for the organization.

Directors are Guided by CEO’s and Executives Vision

Directors are also focused on the same areas as the CEO’s and Executives. The difference being is that they put the CEO’s and Executives vision into play. It is vital that they get better educated by the conference presenters, exhibitors a few select attendees that are specialists in whatever is on their plate at that time.

While most Directors in the behavioral health industry have in-depth knowledge in many areas, they need to be experts when leading the company in new areas. They also should be evaluating current procedures and ancillary providers on a regular basis (at the very least every year) to save or generate new revenue. All of these carries great responsibility and consume great amounts of time.

%Drug Rehab SEO What is Addiction Conferences Preparation?

Addiction conferences preparation can provide knowledge and experience from proven thought leaders, This assists drug and alcohol addiction treatment centers, detoxes, sober livings. However, this can be difficult at times because at many mental health conferences there are several presentations going on at the same time. It is impossible for the Directors to be in two places at the same time. Directors need to pick and choose based on their priorities or rely on another employee to attend the other presentation.

Outreach Professionals and Business Development; Obtaining Tools is Critical

Outreach professionals for addiction treatment centers, detox’s, sober homes and service organizations have an extremely stressful position. Unfortunately, the average Outreach position lasts for about 6-12 months. They can no longer just rely on their personal connections. We have seen this on LinkedIn with our 30,000 addiction and behavioral health level one connections. Viewing these LinkedIn profiles while we are growing our tribes it is very concerning. One of the main reasons is this role has traditionally lacked in gaining useful tools to assist them in their daily jobs.

It’s obvious that Outreach professionals are constantly obtaining new clinical knowledge. However, many are not getting the tools on the business and marketing side of behavioral health that are now paramount in their success. They need customer relationship management (CRM’s,) networking tools and strategies, call center training, overall marketing, branding, social media, email marketing, closing techniques and more. Behavioral Health Network Resources provides LinkedIn training for industry professionals. This training grows targeted connection and teaches how to maximize LinkedIn.

Tools for Preparing for Addiction Conferences

%Drug Rehab SEO What is Addiction Conferences Preparation?

Addiction conferences preparation should be providing some of these tools. These tools are essential in their role in generating drug rehab leads. Many owners and operators do not realize that one employee turnover costs about $20,000. Owners and Outreach professionals should aggressively be seeking these tools. Two of the biggest areas are drug rehab marketing and establishing new referral sources.

Addiction treatment center marketing is such a vast area that there are always new strategies and techniques to be learned. One of many examples is business development professionals need to intimately understand the power of social media. How they portray themselves and what they put on social media is a direct reflection of their organization’s brand. It also affects establishing new referral sources. Many are ineffectively, or not using at all the #1 business networking site in the world. They are wasting valuable drug rehab marketing time, or not utilizing their time on LinkedIn.

What is Addiction Conferences Preparation?

%Drug Rehab SEO What is Addiction Conferences Preparation?In any job, position or role getting out of your comfort zone enables you to grow personally and professionally. This can be difficult because human nature gravitates us towards our comfortable circles. At many substance abuse conferences, you see the same professionals forming in the same groups. Yes, it’s wonderful to chat with our familiar circles, however, it should not dominate your time at these events. Getting outside of the comfort zone, obtaining new tools, business education and forcing yourself to meet everyone in the room is paramount in the state of our industry.

This can be an overwhelming experience and non-productive if you are not prepared. Preparation, maximizing time and follow-up can make the real difference when attending substance abuse conferences. To truly get all the benefits the preparation begins far before the event.

Effective Addiction Networking Starts Weeks Before the Addiction Symposium

With addiction conferences preparation, you should be visiting the conference website. For most, you can get an idea of what organizations will be there. Some event websites only list the sponsors and exhibitors, while others will provide a list of everyone including the attendees.

Examine the list on the event website and write a list putting them into categories like A, B, C, and D. The A’s are the organizations that are new start-ups, organizations that you have been targeting, or ones you must chat with at the event. The B’s are your second tier and so forth. Prepare before you attend the conference. By writing the list and bringing it with you to the event you will not miss any opportunities.

%Drug Rehab SEO What is Addiction Conferences Preparation?One of the best ways for addiction conferences preparation is to connect prior to the event.  Most professionals in our industry do not do this. You should at least reach out to your A’s and B’s through LinkedIn prior to the event. Say you want to visit their booth or meet with them at the conference. This soft introduction says you are a professional and you are interested in meeting them. You will also get an idea of who this new potential referral source is and have some background information to reference when you chat at the event.

Before Attending Addiction Conferences Get Marketing Materials Updated

%Drug Rehab SEO What is Addiction Conferences Preparation?

The above 2020 addiction conferences teaches needed drug rehab marketing ans SEO techniques. Make sure your organization’s brochures, business cards, and exhibitor materials are up to date. Many addiction treatment centers, Detox’s, Sober homes and ancillary service providers do a poor job of keeping these items up to date. The products and services often change, and the marketing materials do not reflect those changes. We see this all the time at the addiction Executive conferences that we hold in our industry. It was an issue until we found a promotional products vendor to work with providing these services for our sponsors and exhibitors. They also offer discounts to our participants.

Prepare for Addiction Conferences They Are Valuable

With addiction conferences preparation, drug and alcohol addiction treatment centers, opiate detox’s, inpatient rehabs, intensive outpatient treatment centers, sober livings, and ancillary service providers reap benefits. This article explains how to prepare for addiction conferences before, during and after. Constantly trying to find drug rehab marketing solutions is the key. Get the most out of attending addiction conferences and networking events. Be strategic, maximize your time and follow-up immediately following the addiction conference.

%Drug Rehab SEO What is Addiction Conferences Preparation?Behavioral Health Network resources have been an addiction conferences provider for the last four years. In that time we have put on over 14 conferences attracting 150-200 at each event. They have gained the attention of CEO’s and Executives with over 150-200 attending each conference. This unique talk show host, town hall forum has become extremely popular. These addiction professional conferences cover “HOT” topics and provide attendees a chance to “ask the experts” any questions on better business practices, billing, drug testing, licensing, DCF, Accreditation, treatment, sales, marketing, and any other aspect of the addiction and behavioral health industry.

Marketing Package with Sponsorship

We are seeking sponsors for our next addiction conferences EMP events in Florida and California. These sponsorship’s come with a 30-day marketing package. This can be tailored for a treatment center or sales/service organization. The benefits include;

  • 15-minute special presentation
  • 1 thought leader panelist spot
  • exhibitor booth
  • email marketing to 25,000 addiction professionals
  • 5 VIP passes into the event
  • Linked profile makeover
  • SEO consultation
  • marketing to our 210,000 audiences
  • LinkedIn posts to our 30,000 addiction and behavioral health level one connection
  • Facebook marketing to our 150,000 group members
  • national exposure for 60 days prior to the event
  • some literature pieces placed on attendee tables
  • inclusion in the conference brochure

You can contact Charles Davis at 561-235-6195 to get more information.

Are there other ways to prepare for addiction conferences? We welcome your comments!

Sober Homes West Palm Beach May Not Need FARR Certification

Sober Homes West Palm Beach Is FARR Mandatory Update

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What;s the Confusion with Sober Homes West Palm Beach, Florida?

Sober homes West Palm Beach and drug addiction treatment centers were confused about the controversial requirements for day/night community providers. Is FARR certification mandatory or not? We now know the answer. We are also providing information on where this ruling is going and what it means to addiction treatment center’s future.

Sober Homes West Palm Beach Regulation Controversy

The controversy was fueled by the new questionable laws that were passed and by random, misleading emails from organizations within the drug and alcohol addiction treatment industry. There have even been personal derogatory remarks and biased opinions omitting facts for personal interest. Such remarks only demonstrate poor professionalism and poor character.

Behavioral Health Network Resources stance is not to interpret either side, but to provide quality information from credible sources. We felt it was our responsibility to educate providers on regulation for sober homes in West Palm Beach to help the understand this controversial matter. We even invited Florida Healthcare Law Firm as our guest at the Addiction Ethical Marketing Practices conference held on 6/27/18. At that conference, Florida Healthcare Law Firm took what turns out to be a highly respected stance against the law and DCF.

Are Sober Livings and Sober Homes in West Palm Beach Required to be FARR Certified?

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateHalfway houses, sober homes in West Palm Beach, drug addiction treatment centers have been under great scrutiny for over a year. The Sober Homes Task Force has brought regulations and investigations. The main focus has been to help protect the vulnerable using legal prosecution, heavy fines, felony charges and jail time.

Although they have been quite they are investigating body brokering and building cases. In addition, Even with all the new laws and regulations, there are still some gray areas. One of these gray areas is whether sober homes providing day and night treatment in the West Palm Beach area are required by law to have FARR certification. Congress is investigating 8 drug rehab call centers and demanding documentation on how they have been operating. Congress sent these drug rehab call centers letters requesting detailed and in-depth answers to ten questions.

Drug Rehabs Should Seek Legal Counsel on Sober Homes Regulation and Patient Brokering

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateInterpretation of any law should be made by a specialized attorney especially concerning sober homes in West Palm Beach. Relying on second-hand information or information from your peers could cost you dearly. In light of the misinformed emails, we decided to speak with Florida Healthcare Law Firm, a popular panelist at Behavioral Health Network Resources Ethical Marketing Practices conferences. This what they had to say prior to 6/27/18;

We filed a petition for a declaratory statement on behalf of a drug addiction treatment centerand day/night community housing client concerning sober homes West Palm Beach to get a declaratory statement from DCF in one direction or the other and it has NOT been resolved yet.

Drug Addiction Treatment Centers Fight

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateThis is only one piece of the drug rehabs West Palm Beach laws. When asked about why Amethyst drug addiction treatment center filed for clarification, Pamela Springer, Chief Operating Officer with Amethyst Recovery Center stated, “Amethyst supports FARR’s mission and the State of Florida’s requirement for recovery residence certification. However, thus far, DCF has indicated to Amethyst Recovery Center that it does not require FARR certification for licensed community housing.  FARR has stated to us and other providers that Day and Night treatment with community housing must obtain FARR certification or they will be in violation of the law.  This is the reason we sought clarification from DCF.”

Day and night treatment providers with community housing may make referrals for individuals who have completed inpatient treatment, requiring them to step down to an outpatient provider. Many times, clients desire to live in a recovery residence to maintain their sobriety.   In that case, it would be appropriate for the Day and Night Treatment Provider to refer to a FARR-certified recovery residence. Now, California drug rehabs are experiencing the same problems with new patient brokering laws. They will also have to deal with sober homes regulation late in 2019 when those laws are passed.

Are Insurance Companies Involved with the Confusion of Halfway Houses and Drug Addiction Treatment Centers West Palm Beach?

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateThat much is clear. What is less clear for sober homes West Palm Beach and drug rehabilitation centers is whether the FARR position will be used as another way for insurers to drive providers out of business.  The sober homes regulation is just one piece of the many business changes for operators. Patient brokering is costing ethical operators to close because they are playing by the rule, unlike the brokers.

One of the things the addiction treatment industry has seen a lot of in recent years is insurance companies using allegations of regulatory non-compliance as a method of red flagging, auditing and refusing to pay (and recouping payments) for addiction treatment.  Is this latest complication in the addiction treatment industry an opportunity for insurers to do the same thing?  Is it reasonable to expect that large insurer that covers much of a provider’s operating costs will use the alleged FARR certification as a basis for jamming up their cash flow and squeezing operations? 

If history teaches anything, it’s to learn from it.  The addiction treatment industry can’t afford to sit idly by and watch.  Uniform application of the law is essential to avoid unfair, unreasonable and unintended results.  Contact us to find out how to join and make your voice heard.

Are Sober Livings and Sober Homes West Palm Beach Required to be FARR Certified or Not?

No, sober livings, halfway houses and sober homes in West Palm Beach are not required to have FARR certification. A provider for day or night treatment with community housing is not required to have FARR voluntary certification.

In a declaratory statement filed 8/21/18, a provider for day or night treatment with community housing is not required to comply with the voluntary certification requirements outlined in sections 397.487 and 397.4871, F.S. in order to operate the community housing portion of its license. The standards for this licensing component are found in Rule 65D-30-0081, F.A.C. Done and Ordered at Tallahassee, Leon County, Florida, this 21st day of August 2018.

Attorneys from the Florida Healthcare Law Firm are passionate and highly respected in the behavioral healthcare field. They held a live call, on June 26, 2018, to present an urgently needed update regarding FARR certification. They provided unbias and responsible information concerning the critical confusion. You can contact Autumn Piccolo at 561.455.7700 x112 for any behavioral healthcare legal issues.

Florida Healthcare Law Firms Commitment to Educate at Addiction Conferences

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateWe invited Florida Healthcare Law Firm to speak at our addiction conference on June 27, 2108, in the sober homes in West Palm Beach FARR controversy. They took a highly respected stance to clarify the FARR controversy in front of our 150+ attendees. They have accepted our invitation to our addiction conferences EMP Series events on 10/23/18. They will be updating on the new ruling and educating CEO’s and executives on where this ruling will be taking our industry in the coming months.

This addiction conference is on business and drug rehab SEO marketing practices, Our 5 executive thought leader panelists will be educating on;

  • how to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
  • using in-network contracts strategically to broaden your referral base and fill empty beds.
  • getting paid in 14 days for substance abuse billing
  • Google September 2018 speed update
  • drug rehab SEO (Digital Darwinism)
  • Legit Script the most expensive marketing strategy
  • branding; It’s not advertising
  • Social media marketing; controlling Your staff’s posts

If you would like to participate give Charles Davis at call at 561-235-6195.

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory Update

Sober Homes West Palm Beach FARR staying Updated

Sober homes West Palm Beach updates are critical for many addiction treatment centers, inpatient rehabs, and sober homes. The new ruling is changing the path of regulation in the drug rehabilitation industry. Operators need clearly defined laws in order to be able to provide much-needed services. We will continuously be updating the highly viewed post (bookmark this page) and providing information at our addiction conferences.

Drug rehab-Leads-8-Things-to-Know-Behavioral-Health-Network-Resources

Buy Drug Rehab Leads 8 Things to Know

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This entry was posted in Drug Rehab Lead Generation, Addiction Treatment Marketing, All About Drug Rehab Marketing, buy rehab leads, Drug Rehab Call Centers, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged , , , , , , , , , , , , , on by .

Drug rehab leads are the ability for addiction treatment centers to get their target audience to pick up the phone and call them for addiction treatment. It is a difficult task. A buy rehab leads tactic is even more difficult for for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.

You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab leads marketing company specializing in our field.

Deception with a Buy Rehab Leads Generation Strategy

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to KnowIt is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab leads marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Also, be aware of drug rehab marketing agency cookie-cutter options.

Some fool you with fake traffic. If you pay to be on these sites, place Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers.

Once we put tracking mechanisms in place for our drug rehab leads clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to Know

Drug rehab marketing is the #1 overlook aspect in our industry. the bottom line is, it is not easy! You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.

Drug Rehab Marketing Leads Tools You Need for Advertising An Addiction Treatment Center

A buy rehab leads strategy is expensive. Rehabilitation centers spend a lot of money on drug rehab lead generation to generate a client. In that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have drug rehab SEO tools or know-how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education in web marketing, website development, and search engine optimization. Understanding how search engines work and how to communicate effectively are paramount.

Consider this, 70% of conversions are coming from mobile. Furthermore, 60-70% of page one Google clicks are the first three organic slots. Many centers choose Ad Words which only receive 1.81% of page one clicks. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.

You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign. You can learn more about correcting many common business and marketing mistakes at our 15th Addiction Conferences EMP Series event. This event is on 1/22/19 in Costa Mesa, CA.

Using LinkedIn to Generate Drug Rehab Leads

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to KnowYour drug rehab leads should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab marketing strategy.

LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.

Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on the Behavioral Health Network Resources drug rehab marketing LinkedIn business page. We’ve found the personal profiles and groups outperform the business pages drastically.

We did the same tests on our drug rehab marketing Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab leads must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.

How Effective is Your Drug Rehab Marketing Agency?

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to KnowIf someone is trying to tell you they can perform drug rehab leads for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium.

This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution.

You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook. Here are 60 addiction professionals social media groups with over 210,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?

How to Get in-front of Potential Clients with Drug Rehab Leads?

To get treatment calls, or industry-related sales/service clients you need to get in front of them.  You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.

If you don’t have a good drug rehab leads marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.

Think Local with a Advertising Professional Specializing in Drug Rehab SEO

Think local in you’re drug rehab SEO marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for your specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by the geographical location. In this example, we will use West Palm Beach.

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to Know

Now type the entire long-tail keyword into your Google browser, addiction treatment centers in West Palm Beach and Florida. Again, this is just an example, use your organizations’ specialty. Do this for all your center’s keywords. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get your in-house staffed training on SEO.

Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three-pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to Know

How Long Do Drug Rehab Leads Take?

It takes 9 months to have a baby no matter how many women you have on the job. Drug rehab leads with search inclusion takes time and is not immediate. If anyone is offering instant drug rehab leads results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time.

Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announced business pages would be served less. Many centers need to understand this for their drug rehab lead generation. Facebook is trying to force the business to pay for advertising.

Drug Rehab Leads Remember the 8 Things to Know

When trying to generate drug rehab leads remember the 8 things to know. This will prevent you from wasting valuable drug rehab marketing dollars. Many are still trying to use a buy rehab leads strategy. The cost per acquisition is much higher than drug rehab SEO and social media marketing. This includes Google Ad Words, and pay per click (PPC). This has become too costly for the small to medium sized drug rehabs. The cost of Legit Script is $2,000 for the application and $1,200 yearly to maintain.

  • Proper website structure with schema incorporated into it.
  • On-page and off-page SEO by an industry expert.
  • Detailed attention on NAP.
  • A back link plan to build high-quality back links.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to your location.

Pick our brain on drug rehab leads generation and your industry related sales/service marketing. Give us a free no-obligation call to discuss your marketing pain areas. Call 561-235-6195 Ask About Our 4-Week Consulting Package.

Leave a comment on your addiction treatment centers marketing pain points below.

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Addiction Treatment Center Marketing, Wheres Your Audience

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Contents

Education on Effective Addiction Treatment Center Marketing

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

What Are Addiction Treatment Center Marketing Components?

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your AudienceDrug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.

The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the clicks. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab marketing and SEO strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:

  • SEO
  • AdWords
  • PPC
  • “DRIP” Campaigns
  • mobile activity
  • call center lead generation
  • email mail marketing
  • organic rankings
  • Facebook
  • drug rehab marketing on LinkedIn
  • addiction conferences
  • branding
  • networking
  • knowing all the search engines

Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

The E-Harmony of Addition Treatment Center Marketing

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.

They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your AudienceTreatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.

However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.

Addiction Treatment Social Media Marketing

Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

  1. How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
  2. Tracking their marketing with Google analytics and knowing where and what is producing their calls with Call Tracking Metrics.
  3. How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
  4. Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
  5. Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
  6. Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

Learn Addiction Treatment Center Marketing Strategies

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

  • Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
  • We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
  • We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
  • Teach you how to grow and utilize social media.
  • Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
  • Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
  • Increase your web traffic using social media.
  • Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
  • Teach you how to market to your Alumni
  • Available to represent you at any conferences

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

Build a Targeted Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

  • 60,000 Addiction and behavioral health professional email contacts
  • 15,000 Addiction and behavioral health contacts in Florida
  • 30,000 Level one addiction and behavioral health connections on LinkedIn
  • 33,000 Addiction and behavioral health Followers on LinkedIn
  • Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
  • Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your AudienceOur addiction conferences provide drug rehab marketing strategies. These events  have five executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our 2020 events are around the corner, give us a call if you would like to be a sponsor.