Tag Archives: Website Development

addiction professional award business and drug rehab marketing

Addiction Professional of the Month

The Addiction Professional Referral Group is the most popular and active behavioral health group on Facebook. This group connects over 19,000 addiction professional nationwide and it averages 1,500-2,000 posts and remarks per month. This month we are honoring a group member for stimulating controversial conversation on medication-assisted treatment. This post produced the most remarks and activity over any other post for the month of October. You can join the Addiction Professional Referral Group here.

Activity in Addiction Professional Referral Group

Connecting Addiction Professionals Nationwide with Resources, Strategies, Ideas, Drug Rehab Marketing, Networking, and Addiction Conferences

Business education and networking Addiction Professional Referral GroupOur goal is to educate addiction professionals on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation. This group has consumed a large amount of our time to build and maintain. We hope you will mutually support us by getting educated here and attending one of our Addiction Professional EMP conferences. Our next addiction conferences series event is on 1/22/19 in Costa Mesa, California.

Here is some of the work that your mutual support has assisted us in;

  • We have spent 1000’s of hours building this group and 10-15 hours per week maintaining it.
  • We need mutual support from our group members to continue to be a large voice in the community.
  • Raised $400,000 worth of addiction treatment scholarships for the Riveria Beach Civil Drug Court
  • Raised $250,000 worth of addiction treatment scholarships for the Addicts Mom
  • Radio personality educating on the ethical business side of addiction, and fight patient brokering with national radio station Recovery Radio Raw
  • Spent 1,000 hours building the Addiction Professional Referral Group to provide an unprecedented Facebook group that is a trusted source for professionals.
  • Maintained 14 LinkedIn Addiction professional groups, and 45 Facebook Groups with over 210,000 members
  • Educated on proven business operating strategies
  • Educated on proven drug rehab marketing strategies
  • Provided 14 Addiction Conferences for CEO’s, Executives, Directors and Outreach bringing Executive Thought Leader Panelists educating on proven business and marketing strategies to survive the new and difficult landscape.

Addiction Professional Referral Group Member of the Month

The addiction professional of the month is Steve Wize, CEO of Mental Fitness. Steve’s post was not only the most active but also, addresses one of the most controversial topics in our industry.

So crazy idea, but I’d like to hear some other addiction professional opinions: Create a standing order for Suboxone- no prescription necessary. Make it as easy to get as Narcan…. any thoughts?

mental fitness addiction professional of the monthSteve Wize is an author, speaker, and corporate wellness trainer who specializes in helping companies and individuals reach their full potential. After graduating with his Master’s degree from Pitt, Steve went on to become a licensed clinical social worker and has spent the past five years working in private practice. During this time, Steve designed his own unique curriculum in which he has used to create his book, and his business, Mental Fitness, LLC.

In addition, to being the founder and president of Mental Fitness, LLC, Steve also works as a life coach in the Western Pennsylvania Area. Steve has always considered Pittsburgh his home. He is married, has five adopted dogs, and is also the author of “The Amazing Chase” series which promotes dog rescue and adoption efforts.

Steve graduated from Penn State Erie – Behrend College with a degree in Psychology, and from the University of Pittsburgh with a Master’s Degree in Social Work—Mental Health, with a concentration on Direct Practice. He has been working in dual diagnosis and substance abuse counseling since 2010. Steve’s passion to help others struggling with substance abuse or mental health issues is fueled by his own loss growing up of a loved one to a drug overdose.

In addition to offering extensive experience in opioid addiction, Steve has expanded his clientele to include adolescent, family therapy and couples counseling. Along with group and individual drug and alcohol counseling, Steve specializes in smoking cessation therapy, gambling addiction, depression, anxiety, relationship issues, stress and anger management, and overcoming grief and loss.

Steve believes that every person has the potential for improvement in their lives, regardless of their backgrounds or current circumstances. By utilizing a non-judgmental, solution-focused approach, Steve helps clients to master their mental fitness achieve their full potential.

“Smile on your face, song in your heart.”

Resources for Business and Drug Rehab Marketing Strategies

business and marketing education for drug rehab ownersThe addiction professional referral group is a trusted resource for business, drug rehab marketing, and administrative operating strategies. Our industry is experiencing unprecedented changes affecting the administration, business, and marketing operating procedures. Laissez-faire business strategies are no longer effective. Using the old business and marketing strategies puts organizations in our industry at great risk of closing their doors. We are seeing many addiction treatment centers and opiate detox and sober livings closing their doors. The organizations that are closing all have one thing in common. They stayed with business as usual tactics including boots on the ground marketing, call centers, and Adwords as their main strategies. They all suffered from Digital Darwinism.

The Internet is the #1 Source for Drug and Alcohol Addiction Treatment Centers

internet the number source for drug rehab marketingThe web is the absolute #1 resource to reach potential clients in any business. The number of people using the internet is growing astronomically every day. The lightspeed growth has caused severe marketing problems for almost every industry. Understanding how to effectively utilize the web to generate clients or customers is an overwhelming task. Almost all treatment centers and ancillary service providers in the substance abuse industry do not understand web marketing. Our industry has traditionally resorted to short-term solutions to their long-term problem of maintaining a census. They, almost always are looking for an instant return (30 days) on their marketing.

Over 90% of our industry suffers from digital Darwinism. Digital Darwinism is when technology moves faster than industries can adapt. Why does web drug rehab marketing outperform all other marketing combined?

  1. Currently, the average person spends nearly 10 hours a day online. Unbelievably, we now spend more time on the Internet than we do sleeping (8.4 hours).
  2. Today there are approximately 7.4 billion people living on the planet, and ~ 23 billion internet of things (IoT) connected devices, which is an average of 3 devices per person. By 2025 it is estimated that there will be over 75 billion IoT connected devices worldwide.
  3. There will be at least 3.5 billion Google searches performed every day. Google also processes over 40K search queries every second. That translates to 1.2 trillion Google searches per year.
  4. Google.com is the most popular website in the world. Youtube.com is second and Facebook.com is third.
  5. Internet users have an average of 7.6 social media accounts
  6. The average daily time spent on social is 116 minutes a day
  7. There is a new social media user every 15 seconds.
  8. Facebook Messenger and Whatsapp handle 60 billion messages a day
  9. Facebook: 2.072 billion users
  10. Youtube: 1.5 billion users
  11. Wechat: 1.12 billion users
  12. WhatsApp: 900 million users
  13. Instagram: 800 million users
  14. Weibo: 600 million users
  15. LinkedIn: 500 million users
  16. Twitter: 330 million users
  17. Reddit: 234 million users
  18. Pinterest: 200 million users
  19. Snapchat: 178 million daily users
  20. Google+: 111 million users

Understanding Drug Rehab Marketing Like You Understand Addiction Treatment

Business and drug rehab marketing strategies for drug and alcohol addiction treatment centersAlmost every addiction treatment center owner understands addiction treatment and has an extreme passion to help others. However, this is only 1/3 of what is needed to run a successful drug and alcohol addiction treatment center. Owners of treatment centers and sober livings also need to completely understand the business and marketing components. They have to be extremely educated in these two areas. Relying upon a drug rehab marketing agency and drug rehab business consultants is extremely risky if they are not educated in these areas. Having a solid education in these areas is paramount for owners and operators. With this key knowledge, operators will be able to tell if these professionals are performing for their organization.

For example, over 90% of substance abuse provider websites are not structurally correct. Poor website development is the #1 and most costly mistake made in web marketing. If a website is not structurally correct, you are leaking Google juice. Every marketing dollar you are putting into web marketing, without having a structurally correct website, is being wasted by leaking Google juice and the opportunity to get on page one of Google organically. It is extremely easy to tell if a treatment center understands web marketing by looking at their website. A website is the foundation of web marketing. If your website is not structurally correct, you are wasting every marketing dollar you put into web marketing.

The top 3 organic slots and Google maps account for 70% of page one click-throughs. To put into perspective, AdWords or PPC only accounts for 2% of the click-throughs. While AdWords does produce calls, many of these calls are poor with many asking for Medicaid and Medicare. The top 3 organic leads are much more qualified for the services and insurance provided.

Why is a Website the #1 Mistake in Drug Rehab Marketing?

number_mistake_made_in_drug_rehab_marketingThe # mistake in drug rehab marketing is website development. When you build a house, you build it on concrete. Almost all drug rehab websites are built on sand. Almost all websites in our industry are built by website designers, not website developers. This critical and costly error is the fault of the treatment center owner and the marketing agencies they have used. As an owner, if you understood what needs to be done for proper website structure and drug rehab SEO, you would be able to tell if the professionals you hired are doing their job.

The important difference is a designer will build a beautiful, aesthetically appealing website. A website developer opens the golden Google doors for Google to effectively communicate with google’s searcher. Many addiction treatment centers websites are ascetically beautiful. While this is somewhat useful for the target market, it is not very useful in Google ranking your website on page one. The first part of getting on page one of Google is to have a website that communicates to Google that you can answer the terms that are searched.  Here are some of the common mistakes made substance abuse websites;

  • Is the hierarchy of our website good for Google?
  • Do we have schema (Sign Posts for Google) incorporated into our website?
  • Does our website have a sitemap and have we told Google it’s there?
  • Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  • Are we using Yoast to check the bare minimum for our drug rehab SEO?
  • Are the URL’s for our website correct for SEO?
  • Does our website have an SSL certificate?
  • Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
  • Do the main pages of our website have SEO for these keywords?
  • Have we done an H-Tag audit on our website
  • Do our pics have ALT tags and are they geocoded?
  • Have we done a hyperlocal page?
  • Do we have a skyscraper article?
  • Are our Google maps properly coded and placed on our website?
  • How are we building quality back-links?
  • How many citations do we have?
  • Do we understand and utilize your Google Analytics?
  • Do we understand and use call tracking metrics?
  • What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  • Do we understand Google analytics and how to use it to build our marketing campaign?
  • What posts are producing the most calls from our call tracking metrics?
  • When was the last time we posted in our Google My Business?
  • When was the last time we uploaded pictures in our Google My Business?
  • Are our pictures on the website optimized (GEO and Keywords)?
  • Is our blog attracting and engaging for our target audience?
  • Are we building a targeted and captured social media audience (from SEO visits) of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
  • Does our cuurent drug rehab marketing agency provide SEO training?

How Does Boots on the Ground Compare to Web Marketing

Poor-drug-rehab-marketing-strategies-boots-on-the-groundThe industry trend has been traditionally relying upon boots on the ground marketing. While this should be a part of your marketing mix, it should only be one piece. Above you see the astronomical numbers of people using the web and the amazing activity that is produced every day. It is impossible for outreach to obtain even 1% of these numbers. The small to medium players consensus is that we cannot compete with the big players because they are spending too much on web marketing. This is a huge misconception in our industry. The small to medium players can outperform the big players in some areas if they have;

  • Proper website structure
  • On page and off page SEO
  • Use of key long tail keywords
  • Knowing where and how to get PR7, PR8 and PR9 backlinks

Understanding the Business Side of Addiction Treatment

business-and-drug-rehab-marketing-educationOur industry is experiencing many paradigm shifts. It is critical that operators of drug rehabilitation centers, opiate detox and sober homes get educated on proven business strategies. The conversations on the business and operation side of our industry are much different than the conversations that outreach professionals have. Only the best-educated CEO’s, Executives and Directors will survive the extreme competition in our 40 billion dollars a year industry. These leaders need to completely understand many different areas;

  • Marketing
  • Billing
  • Insurance Reimbursements
  • Laws and Regulations
  • EMR’s
  • CRM’s
  • Licensing
  • Accreditations and Certifications

Addiction Professional Referral Group Helping Addiction Professionals Nationwide

We will continue to be a trusted resource for every addiction professional by educating on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical substance abuse marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation.

Addiction Conferences California Early Bird EndsExecutive education is key for owners and operators. Behavioral Health Network Resources also provides Addiction Executive conferences educating on these key areas. Our addiction conferences each have 5 proven Executive Thought Leaders presenting at each conference. These one-day conferences focus on the business and marketing side of our industry. We have hosted 14 conferences and the success has been the valuable content and the talk show host, town forum format. These conferences put together the minds of the 125-200 attendees in an open forum. We hope you will attend our next addiction conferences EMP Series on 1/22/19 in Costa Mesa, California.

Lack of experienced addiction treatment marketing specialists is costing you drug rehab marketing dollars

Addiction Treatment Marketing Specialists Save Dollars

Addiction treatment marketing specialists are extremely valuable in addiction recovery marketing. Without a specialized drug rehab marketing agency, drug rehab marketing consultants, website development specialists and experienced drug rehab SEO you’re wasting your addiction recovery marketing dollars. If you’re a new start-up or have been around for any amount of time, you realize the need for experienced addiction treatment marketing professionals and drug rehab marketing consultants to one degree, or another. Without an addiction treatment marketing specialist as a guide, your addiction treatment marketing is costing you more than it should. There are so many components you must consider when operating an addiction treatment center, and it’s too costly to make mistakes.

Experience in Addiction treatment marketing “If you think it is expensive hiring a professional wait until you hire an amateur.”- Red Adair

What Are Addiction Treatment Marketing Specialists

Addiction treatment marketing specials provide valuable information for drug rehabsMarketing is the most important aspect of any business; it’s the hand that feeds you. There are many areas that expertise is needed to achieve results. The most successful drug rehabilitation recovery centers have drug rehab marketing consultants, drug rehab marketing agencies, addiction recovery website developers and drug rehab SEO experts. Even with the following in place, many centers fail to use, or understand Google analytics, and call tracking. These are a MUST have for every drug rehab marketing plan. They must understand how to use them to quickly adjust their marketing efforts. If you not utilizing these, you’re wasting some of your addiction recovery marketing dollars. Addiction treatment marketing specialists prevent costly mistakes in the 35 billion dollars a year industry.

What Useful Information do Addiction Treatment Marketing Specialists Provide?

Addiction treatment marketing specialists provide some of the many things that should be in your drug and alcohol addiction treatment center marketing. These drug rehab marketing specialists are experienced in web development (with a respected and industry experienced firm), Call Tracking, SEO, ADWORDS, PPC, Call Centers, Social Media Marketing (LinkedIn, Facebook, Twitter, G+), email marketing, Blog Writers, Outreach professionals, etc… Many do not use these specialists or a drug rehab marketing agency.

Addiction Treatment Marketing specialist educate on Google 70% click rateMany that do, use individuals or companies who have little or no experience in Drug Rehab, or use agencies that provide a cookie cutter solution. Did you experience Google vacuuming out your wallet with the outrageous costs of AdWords, and returning very few treatment calls and admissions? You are not alone. In fact, pay per click only accounts for 1.91% of the click-throughs on page one of Google. Can you guess how may click troughs organic results get? A whopping 70% for the first three organic slots. Also, we must consider the coveted Google 3-pack in the maps listings.

 

The quote below is just a more sophisticated way of saying “you get what you pay for.” If you are considering hiring addiction treatment marketing specialists for your substance abuse marketing, then hire a team with deep knowledge in the addiction treatment industry. While there are many addiction treatment marketing mistakes, the #1 mistake is experimenting. Trying to use inexperienced individuals, or teams who are new to the drug rehab industry. This will cost you twice as much to correct, then using an experienced marketing organization. We see this all the time with the #1 reason web marketing fails for many drug rehabilitation recovery centers.

“Vision without execution is a hallucination.” – Thomas Edison

Addiction Conferences Bring Thought Leaders Educating on Drug Rehab Marketing

Addiction Conferences bring Thought Leaders Educating on business and drug rehab marketing strategies.

Addiction Conferences by Behavioral Health Network Resources

Addiction conferences are meeting places to discuss business and marketing strategies with your peers. You can also get valuable ethical marketing must know information educating on the moments of change at addiction conferences. Conferences that have Executive Thought Leaders are the most valuable. The events feature 5 Executive Thought Leader consultants and addiction treatment marketing specialists as panelists. These consultants provide proven business and marketing intelligence at every event. Our next event will be November 2017 in Riviera Beach, FL. Our unique talk show host, town hall-style has attracted 150-250 CEO’s, Executives, Directors, marketing and outreach professionals. You can call Charles Davis at 561-235-6195 with questions about sponsoring, exhibiting or attending.

Addiction Treatment Marketing Specialists Know the Many Moving Parts of Drug Rehabilitation Marketing

In a solid drug rehab marketing plan there are many moving parts including web development, SEO, PPC, social media marketing, blog development, call center buys, billboards, radio, TV, picking the best billing company, and many more. Putting all these pieces together and having them run like a well-oiled machine without making any mistakes is something that only experienced addiction treatment marketing specialists can provide and teach.

Lack of experienced addiction treatment marketing specialists is costing you drug rehab marketing dollarsEvery business requires a steady flow of customers; the addiction treatment field is no different. There are many ways to attract clients to your business with the Internet being one of the most powerful. However, it can be prohibitively expensive. A lack of experience in addiction treatment marketing is costing you money, more money than you think if you do not rely upon proven drug rehab consultants that know the business and marketing aspects.

Addiction treatment marketing specialists for lead generation requires two mindsets:
1. Drug rehab lead generation is an investment in the long-term sustainability of the business
2. Treatment calls must be trackable for you to succeed

Addiction Treatment Marketing is Costing You Money; Manage Leads

Drug rehab lead generation requires an investment.  The amount of the investment depends on how fast you want leads, how many leads and the ability of the center to adapt to the incoming inquiries. If you don’t know how to prepare a drug rehab marketing budget, we can help you with no obligation phone call. The best leads are organic leads that come from your website, or from boots on the ground. This is what we see every month as drug rehab lead generation professionals.

Seek Information From Drug Rehab Marketing Specialists to Avoid Costly Mistakes

Addiction treatment marketing specialists provide efficient drug rehab marketing strategies and reduce costs. Drug rehab marketing consultants, SEO experts, and a drug rehab marketing agency are vital. We specialize as industry drug rehab consultants, and as an addiction industry organic social media marketing leader. All of our clients need more than our 90-day marketing package providing drug rehab marketing solutions.

Charles Davis CEO Behavioral Health Network Resources Addiction Treatment Marketing specialistHowever, in your drug rehab marketing plan you should be building your own target audience that is your electronic asset. You also need reliable, educated and experienced website marketing to handle the complicated websites, and all the specialized moving parts underneath. As a consultant, we are well known across the nation and we also partner industry drug rehab marketing and lead generation leaders for many of the services outlined in this article. If you would like to speak with an experienced addiction treatment web marketing company to see where your website is leaking, and costing you money contact our addiction treatment marketing specialist, Charles Davis at 561-235-6195.

Addiction Treatment Marketers; Bad Boys, Bad Boys, What Ya Gonna Do When They Come for You?

Addiction treatment marketers are feeling the heat from the national spotlight on West Palm Beach, Florida. However, the issues are nationwide and will continue unless we have industry regulation. Florida is the national leader on industry regulation by providing a formula that many other states will adopt with the exceptional legislative work that is being done here.

Addiction Treatment Marketers Be Aware

Addiction treatment marketers must be aware that the Sober Living Task Force has demonstrated Florida is serious about cleaning up the addiction treatment industry. Dave Aronberg (Florida State Attorney) Head of Sober Homes Task Force, and his army have raided many sober homes, treatment centers, and labs with many more to come. They have made it abundantly clear that if you are patient brokering, endangering lives, and operating outside of the law you will be in serious trouble with legal issues and possible jail time.

Addiction Treatment Marketers and Patient Brokering with the Florida Shuffle

Many addiction treatment marketers are well aware of the laws coming. Mr. Aronberg and his army are putting legislation in place (House Bill 807) to protect and save lives from patient brokering and bring regulation to the Wild, Wild, West. Everyone in the addiction treatment industry needs to know and clearly understand the changes in the law that are coming soon. These changes will drastically affect the current marketing and administrative practices of treatment centers and sober livings.

Florida law against addiction treatment marketersWhile some green “marketers” are still unaware of the current law, 2017 Florida Statute Chapter 817 Fraudulent Practices or in common language “patient brokering” (stricter laws and regulation in House Bill 807), that they are patient brokering, the press and social media exposure have made it difficult to have any compassion for anyone (patient brokers, or recovery advocates) who is in the gray area regardless if they are new to the industry.

The vast national “black market” of illegal addiction treatment marketers that have been abusing vulnerable and desperate individuals seeking treatment are being watched and investigated. These new laws affect many “patient brokers” and “recovery advocates” nationwide with the new Florida laws because many are tied into the treatment centers and sober livings in Florida that are getting busted. The new “Florida Model” laws will certainly be adopted nationwide especially in CA, TX, NY, and AZ to name a few. However, this is also going to affect the addiction treatment centers West Palm Beach.

It is paramount for West Palm Beach CEO’s, Owners, Directors, and Outreach to understand the new drug rehab marketing landscape and adopt ethical marketing and operating practices. Many in our industry have their opinions of what is ethical from second-hand information. This new era will ensure much-needed regulation, ensure everyone will understand the new laws, and generate true professionals in our industry that are qualified to make assessments for treatment and be labeled “professionals”.

Addiction Conferences Educate against Bad Addiction Treatment Marketers

Addiction-Conferences-learning-from-Florida-lawsWe provided first-hand information, and clarity from the driving force on these changes, why these changes are being made, and what’s in the near future at our addiction conferences. in Riveria Beach, FL. This event featured Al Johnson, Asst. Florida State Attorney, Head of Sober Living Task Force, PBSO Detective, PBCSAC, and more Executive Thought Leaders. The addiction conference had an interactive audience of 200, in a talk show host/town hall forum. It educated on what is coming in the near future and how to survive the major changes coming.

Now is the time to get involved with the Sober Homes Task Force, Heroin Task Force, Palm Beach County Substance Awareness Coalition. These organizations are re-molding our industry and weeding out corruption and removing dangerous disruption. You may also be interested in joining 16,000 of your ethical peers, and individuals seeking help in the Addiction Professional Referral Group. This is an extremely active and highly monitored group providing assistance for professionals to place their clients. This group has protocols in place against patient brokers (2,000 individuals banned in the last 10 months), and is self-regulated by all its members.