Rehab Marketing Plan Leads [Top 7 Mistakes]

Treatment-Center-marketing-unprepared

Rehab Marketing Plan Leads [Top 7 Mistakes]

Rehab marketing plan leads are paramount with the many business, and marketing changes affecting owners and operators. It’s apparent the addiction treatment industry is facing difficult challenges. Business, administrative and marketing changes are causing some centers to close their doors. Big brother is watching with the new laws in Florida, changing how centers obtain their clients. This is not isolated to just Florida, we have been seeing glimpses of the law protecting the vulnerable in California, and Arizona. Not only is big brother watching, but also the biggest kid in the marketing sandbox (Google) is now also trying to protect the vulnerable. These changes are seriously affecting rehab marketing plan leads.

Owners Lacking Business and Rehab Marketing Tools

These drastic operational changes have caused many centers to start examining their addiction treatment marketing, and business strategies. Many are realizing they need solid rehab marketing plan leads, and rehab marketing ideas resulting from a healthy marketing mix. They will not be able to survive using laissez faire strategies. One of the biggest areas centers are looking at is their web marketing. We recently spoke with a couple of industry business, and marketing experts about what centers need to survive.

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The web’s audience, and traffic is staggering; it’s the largest place for marketing. By the time you finish reading this sentence there will have been 2.3 million searches on Google, over 200,000 new Facebook posts, 22,000 tweets, and 22,000 gigabytes uploaded. So, “Why are centers not marketing, or poorly marketing, on Google and social media?” We took that question to Jim Peake, CEO of Addiction Rep, a national known and respected addiction treatment center marketing company. This is what he had to say, “Many centers are short-sighted on their marketing, and expect immediate gratification. They want new clients immediately, and proper web addiction treatment marketing takes time, and work.” Many are realizing they need rehab marketing plan leads to generate clients.

Getting on page one organically of Google does take time, and knowledge, as does building a social media presence. But, as we are now seeing with the Google restrictions, it is one of the best strategies. Also, we need to consider that only 10-15% of page one Google clicks are paid advertising (top 3 ads on page one). Organic ranking (8 spots, and Google Maps) on page one receive a whopping 50-60% of the click throughs.

REhab MArketing Road Block Behavioral Health Network Resources West Palm Beach, FL

What is stopping centers from organically getting on page one with their addiction recovery marketing? We took that question Bryan Frye, CEO of Magna Technology, a well-respected website building agency. He told us this, “One of the biggest issues is incorrect, and poor website structure. Google spiders will penalize you, or not rank your site if they cannot read it. This is probably why we hear so many say that web marketing hasn’t worked for them. Without the proper web structure, any marketing you put on top will perform poorly.”.

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Rehab marketing plan leads, and business strategies for PHP, IOP, detox, halfway house, sober living, or even independent practices are critical. The electronic assets are the largest portion of your business that generates revenue. Is your website's foundation correctly set-up to foster the heavy weight of marketing, or is it built on sand?

Marketing and Outreach Need Rehab Marketing Tools

For rehab marketing plan leads you rely on outreach professionals to establish relationships, and bring in new clients to keep your facility full. Do you train those individuals? You rely on their expertise to bring new business, and they network with other treatment centers. Are they establishing enough new relationships with other addiction, and behavioral health professionals to foster referrals? Are they positively, or negatively affecting your brand?

Rehab Marketing Plan Leads Owners Lacking Tools

You most likely hired your outreach employees because they convinced you they could produce clients. Most outreach professionals in our industry are “boots on the ground.” They have a limited amount of referral sources, and many do not have a formal marketing education, or resources to continually grow new relationships.

Your outreach staff relies on you for guidance to perform well. If your organization is short-sighted on its’ rehab marketing plan leads efforts, “How can you expect your outreach staff not to be short sighted?” Many centers use short-term solutions for long-term problems with their rehab marketing. All businesses require short, and long-term marketing strategies. The Google restrictions on paid addiction treatment marketing ads has brought to light the extreme importance of solid marketing strategies, properly built websites, organic marketing and having an audience that you own.

Treatment Centers Short-Sighted Marketing Efforts

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Many treatment centers do not fully understand how to generate drug rehab leads. We look at many addiction treatment center websites, and many times, we can tell if they value marketing. Here are the top 12 addiction treatment marketing mistakes we see;

  • incorrect structure
  • no (or poor) SEO
  • no blog, or just old blogs
  • no social media share buttons at the bottom of each blog post
  • no listing of the last 3, or 5 blog posts at the bottom of each blog post
  • no staff page
  • no testimonials
  • no Google map, or embedded incorrectly
  • poor call to action
  • offer very little value to their target audience
  • no call tracking
  • lack of understanding on Google analytics

Other factors that may affect their rehab marketing plan leads include; no email marketing, no alumni campaign, no marketing plan, and no (poor) social media presence. These are some of the tools your outreach professionals need to rely upon every day.

BHNR has been educating CEO’s, Executives, Directors and Outreach professionals since 2014 with their Addiction Executive conferences. Their talk show host/town hall forum enables the audience to control the content in an open forum. Each event has at least 5 Executive thought leader panelists, providing proven business, and marketing strategies. You can check out their last “EMP” Addiction Professional Conference where they welcomed Addiction Campuses to South Florida in front of 180 addiction professionals attending the event. They provide many business, and marketing tools for CEO's, Executives, Directors, and Outreach professionals, gaining knowledge for your organization to survive the difficult changes occurring in our industry. This event focused on the future of patient brokering, website structure, SEO, branding, organic marketing, and tools for Outreach Professionals. If you would like to sponsor one of our 2018 events, contact Behavioral Health Network Resources CEO, Charles Davis at 561-235-6195.

EMP Addiction Conference Behavioral Health Network Resources Rehab Marketing rehab marketing plan leads

Is Your Treatment Centers Website Built on Sand, or Rock

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There are many reasons why rehab marketing fails. Some of the main reasons rehab marketing plan leads fail are; poorly structured website, bad SEO, no IoT assets built, few good back-links, no analytics, no tracking and not driving targeted visitors their website. Many poblems stem for the most basic component, a properly structured website that Google spiders can read. Many centers don’t realize what a good rehab marketing strategy can do for their organization. Many give-up, and resort to “word of mouth” as their main marketing vehicle. It's time to examine your rehab marketing plan leads strategy.

Word of Mouth Treatment Center Oaganic Marketing

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Many treatment center owners, and sales/service organizations say, “We do best by, "word of mouth" for referrals. Being on page one of Google organically is the best possible word of mouth you can achieve. When you’re on page one, you get 1000’s of calls, and click throughs to your website. It outperforms all other addiction treatment marketing combined. Also, you need to consider, “What really is “word of mouth” marketing?” The problem is they have no long-term marketing strategy in their marketing mix. A good rehab marketing mix provides both, in a dedicated effort. However, it takes time, resources and an investment for a long-term strategy.

Word of mouth marketing is someone that endorses you to someone else. The addiction treatment industry is full of gossip. We hear a tremendous amount of gossip every day. This treatment center is brokering, this treatment center provides poor care, this treatment center is swopping patients, etc…

Rehab-marketing-shocking-rumors

Many times, the accusations are incorrect, hurting that organizations brand efforts to build relationships, and get referrals. This drastically affects their “boots on the ground” efforts. It is happening every day, whether you want to believe it or not, and affecting your referral sources. One way to overcome untrue gossip is through effective branding. Making your message strong enough, reaching a big enough audience, for people to question the validity of the accusations.

Rehab Marketing Tools for Outreach Professionals

Your addiction treatment marketing team must have some essential tools in their tool box. Tools that not only help establish new relationships, but also promote the organization. You need to provide tools assisting your staff in increasing quality, and targeted relationships. These tools include; ways to grow an industry professional network, understanding social media, using social media, and using a marketing strategy getting your entire organization involved with generating targeted website traffic.

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Your rehab marketing plan should include building your organization’s unique brand with the front-line professionals to generate targeted relationships, and find your niche in the addiction treatment market.

Outreach professionals may be hurting your brand with the messages they are putting out on social media. BHNR is on social media 12-15 hours a day. We own over 30 social media groups on Facebook and LinkedIn. We see many outreach professionals posting messages that are not good for branding.

Branding Builds Trust and Engages

Building your brand is not advertising. It’s establishing a relationship that allows your target market to get to know you. It is attaching your organization to their emotions and feelings. Think of it as if you are single, and looking for a long-term relationship. You causally meet someone. You are looking to see if they are attractive, and engaged with what you like. If they are, then you want to get to know them. As you get to know them better, you get feelings and emotional ties to that person. Branding is much like this, it is not about your organization, but about being attracting, engaging, and getting emotionally attached.

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Branding is much bigger than marketing, and marketing should support branding. Marketing is your website, SEO, PPC, advertising, email marketing, etc…

Branding is the culture of the organization itself, that builds trust over the competition. It identifies, connects, touches the emotions, and feelings of the target audience. If repeatedly successful, your organization gets attached to those emotions, and feelings of that individual.This must be considered in your rehab marketing plan leads strategy.

Examples of Good Branding

An excellent example of good branding by an addiction treatment center is International Recovery Centers (IRC) video on how, and why they started their center. It is a raw, honest, and emotional video (2nd video on the page) by their CEO.  This video reached 29,000 people, has 10,000 views, and was shared over 200 times on Facebook. They also did a follow-up branding video (1st video on the page) honestly thanking their audience for the support.

Another excellent example of good branding is the Amy Winehouse Project. Their branding is much different from IRC’s. They identify with Amy Winehouse’s millennial audience. They are not just branding another treatment center, they are identifying with the largest marketing segment in history. They are connecting with an audience that has a deep, and emotional attachment to her legacy. They are a hip upbeat IOP, OP program that understands this large marketing segment.

Value of Social Media Rehab Marketing Plan Leads

Addiction treatment outreach professionals must completely understand the key social media (Facebook, and LinkedIn) in our industry. They are valuable tools for their toolbox. Used correctly they can generate clients, establish new referral sources, and brand the treatment center.

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Facebook has 2 billion people that include many individuals seeking help, and behavioral health professionals. LinkedIn has over 550 million members, and a minimum of 20 million addiction and behavioral health professionals. There is nowhere else you can go to reach these large numbers, and must be included in your long-term rehab marketing plan leads strategy. These are the most powerful tools for outreach professionals. They must also be used by treatment centers to grow an IoT targeted audience they own. They are also the best way a treatment center can generated targeted visitors to their website. Treatment centers can use these for paid. and organic marketing. If your organization is interested in social media training, please give BHNR a call at 561-235-6195.

Organic Marketing on Social Media

Rehab marketing on social media is not social. I say that because there are specific goals that treatment centers, or sales/service organizations must strive for on social media. These goals include; attract, engage, capture, and convert. For social media to work you need an intimate understanding of how each one works. They all have their strengths, secrets, tricks and back-doors.

social media marketing addiction treatment marketing

A blog is one of the most valuable pieces of organic social media marketing, and is an ablsolute must for all rehab marketing plan leads strategies. However, addiction treatment centers, and sales/service organizations must realize their blog is not about them. It should be atrracting, and engaging to their target audience. Blog posts must be optimized for a key word, or a tail. Many center's blogs are not optimized correctly, and are not inviting for the target audience.

We've explained the power of social media, and why it is paramount for drug and alcohol treatment centers, and addiction treatment sales/service organizations to be organically marketing on them. Some treatment centers will hire an agency to do their social media marketing. They usually do this for a 3-6 month period, before they realize not too much is happening. At this point they have nothing to show for their money. Many centers, and sales/service organizations then say, "Social media doesent work for us". 

Addiction Treatment Marketing Behavioral Health Network Resources

You not only need to push your blog out through social media, you also need to capture a targted audience. This audience is part of your long-term rehab marketing plan leads startegy because their is a life-time value to owning your own targeted audience. A good social media push on Facebook, LinkedIn, Twitter, and G+ should generate a minimum of 500-1,000 targeted click troughs to your website. If the article is shared a lot, it could be much higher. BHNR has built one of the largest organic social media audiences in the nation. Our audience consists of addiction professionals, and individuals seeking information on treatment. Give us a call at 561-235-6195, and ask us about our 90-day social media marketing package that instanly taps you into our aurience, and builds an audience your own.

Addressing Poor Social Madia Posts

Addiction treatment centers must be aware of what their employees are putting out on social media. We see post like, "Sunshine Recovery, We are a PHP, IOP, are JACHO accredited, and have 2 beds available." A post like this not only hurts the person posting it, but also the brand of the addiction treatment center. Your entire organization needs to be on the same page with social media marketing. CEO's, Directors, and Outreach must be putting out a message that compliments, and supports the brand.

What's you Marketing Plan?

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As a Treatment Center Owner, you've mastered the skills to start your practice, and provide a great clinical service. The missing component to getting clients is strategic rehab marketing. Where are your rehab marketing plan leads coming from? There many important aspects you need as a foundation, and components that should be in your marketing mix. Whether you are just starting out, or have a seasoned team, you need clients to keep your census high enough to keep the doors open. You put a tremendous amount of pressure on your outreach and marketing staff. Are you providing a solid foundation, effective tools, proven methods to foster new business, and a stetegic plan to grow your organizations electronic assets?

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Google Forces Better Rehab Marketing Practices [Top 5]

rehab marketing practices content ideas

Rehab marketing practices have been scrutinized for a long-time, and now Google Adword restrictions demonstarte Google's extreme power.

Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry. We spoke with Jim Peake, CEO of Addiction-Rep, a national leader in best rehab marketing practices. He said, “Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.”

Google Forcing Drug Rehab Marketing Practices to SEO, and Organic Marketing

The Google restrictions are going to rock our industry, speficialyy with substance abuse lead generation. BHNR has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based upon ethical organic marketing. Not only do we provide this for our clients, we also hold addiction executive conferences on ethical marketing practices. At every one of these events we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.

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Wasted Time and Rehab Marketing Dollars

Addiction treatment centers must understand, there is a major shift that is going to happen fast. This shift will be from paid AdWords to organic rankings, and marketing. Consider this, 5-10% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper SEO, and organic marketing? Because SEO, and social media marketing are earned over time. It takes time to build a targeted audience that you own on social media. However, the payout results in the lowest CPA, and has the longest longevity over any other marketing strategy.

Many centers take short cuts with their marketing. They don’t understand that these short cuts are costing them money. In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built  distribution channel, and grew a targeted audience that they would receive many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.

rehab marketing practices content ideas

BHNR has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, Twitter, and G-Plus. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump start them in driving traffic to their website. BHNR’s 90-day social media marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) also increases SEO, if it is set-up properly.

Google SEO rehab marketing practices content ideas

The Google restrictions make it paramount for centers to have proper SEO, and to start building a social media presence. It's going to affect all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and clickbait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.

Google’s restrictions will assist the big players, and the small players. The ethical players that will benefit will be the one that have correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.

Google Business Page Listings are Being Hijacked

The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. BHNR has brought national exposure to this issue. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to the new deceptive marketing laws passed on July 1, 2017. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”

If you find incorrect information, or information where your website, or phone number are being redirected, you can do several thigs to correct this;

- Confirm your Google business listing, and get one here, if you don’t have one
- Correct mistakes to your listing
- Go to this Google My Business Community. There are Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.

We urge all treatment centers and detox facilities to check their Google business listings daily.

EMP Addiction Conference Behavioral Health Network Resources Rehab Marketing Thought Leader

BHNR has been educating CEO’s, Executives, Directors and Outreach professionals since 2014 with their Addiction Executive conferences. Their talk show host/town hall forum enables the audience to control the content in an open forum. Each event has at least 5 Executive thought leader panelists, providing proven business, and marketing strategies. You can check out their last “EMP” Addiction Professional Conference where they welcomed Addiction Campuses to South Florida in front of 180 addiction professionals attending the event. They provide many business, and marketing tools for CEO's, Executives, Directors, and Outreach professionals, gaining knowledge for your organization to survive the difficult changes occurring in our industry. This event focused on the future of patient brokering, website structure, SEO, branding, organic marketing, and tools for Outreach Professionals. If you would like to sponsor one of our 2018 events, contact Behavioral Health Network Resources CEO, Charles Davis at 561-235-6195.

Best Rehab Marketing Practices

Marketing in the addiction industry is now paramount due to the new laws directly affecting Florida. These laws indirectly affect the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months. Now, with the Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however now they must understand, track, and wisely invest in a heathy marketing mix.

Website Rehab Marketing Practices

Many centers do not understand or value their website. Your website is the foundation of all your web marketing. Many treatment centers judge their websites on its aesthetics, however this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony. You buy a cheap watch and it looks beautiful, however in a short period of time it doesn’t work. You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.

Building a Targeted Audience that Treatment Centers Own

Think of all the dollars you have spent on marketing and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email data base of addiction professionals for referrals, individuals seeking treatment, and their alumni.

Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives target market traffic and increases SEO.

SEO Rehab Marketing Practices

The term SEO is extremely broad and often misunderstood. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper SEO, and is often not done properly. Many centers have a friend that does websites, or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializing in the addiction treatment industry.

After the basic structure of your website has proper SEO, you must start using a blog. The blogs need to be focused on keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time ,and a minimum of 2 blogs per week. Writing a lot valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.

Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media, and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.

Google Analytics Rehab Marketing Practices

Your addiction treatment marketing should be about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.

Many centers do not have, do not use, or don’t understand Google analytics. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website, what pages and articles are getting the most click throughs, geographic location of the clicks, real time visitors, click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.

Call Tracking Rehab Marketing Practices

This is must information for centers CEO’s and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. CLICK HERE to check out the most efficient and popular call tracking system in our industry.

PPC Rehab Marketing Practices

Google’s restrictions have affected all players. Certainly, the players that have part of their budget in AdWords. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however they will get clients with a CPA that will be lower.

This is a critical time for many treatment centers.

The steps and actions treatment centers put into place now, will determine if they survive. If you would like to speak about proven rehab marketing practices, interest in BHNR’s 90-day ocial media marketing program, or be a panelist at our EMP (Ethical Marketing Practices) conference in November, you can call BHNR’s CEO, Charles Davis at 561-235-6195.

CLICK HERE to check out BHNR's last Addiction Executive Conference.

Behavioral Health Conference Rehab Marketing Practices

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Top 3 Rehab Marketing Missing Links Losing Revenue

Top 3 rehab marketing mistakes behavioral health network resources

Top 3 rehab marketing missing links are critical for rehab lead generation in a treatment centers marketing plan.

This top 3 rehab marketing missing links list entails the most common mistakes made by treatment centers. Rehab marketing is complicated, competitive; it must be respected and understood to achieve results. Treatment center marketing is a red ocean with many competing to have a page one ranking in organic searches. Many centers resort to rehab marketing companies to buy rehab leads. Buying rehab leads is a short-term solution to a long-term problem. It's critical with the current state of our industry to include a long-term solution.

It takes specialized and experienced professionals in many different areas; web development, content SEO writers, Google analytics, call tracking professionals, and many more to produce calls. Hopefully, you are including the top 3 rehab marketing missing links.due dilligence understanding rehab marketing

This article assumes that you properly invested in your website, and it’s not included in the top 3 rehab marketing missing links. You must have an industry experienced professional firm build, and strategically construct your time piece. I say time piece because a website is like a watch with many intricate moving parts underneath that must work in perfect harmony to satisfy the Google Gods.

Top 3 Rehab Marketing Missing Links  |  Understanding Mistakes

There are many nuances that are unique to our industry and having a family member, or a friend build your site will cost you wasted dollars in the end. This thing is, you will not know they are wasted. If your website is not set-up correctly, you will lose web traffic from organic searches because you will not be ranking high on organic listings. In addition, to having the top 3 rehab marketing missing links, you need social signals from many sources to get Google juice, from the Google spiders, to gain organic rankings on Google (2.3 million searches per second).

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Top 3 Rehab Marketing Missing Links  |  #1 Google Analytics

The first of the top 3 rehab marketing missing links is Google analytics. Many say they have it, but few understand this extremely valuable tool. This must be used to understand what is working, and what is not working in your marketing mix. It’s in our top 3 rehab missing links because this travel guide is telling you exactly what to do for your addiction treatment marketing to produce results.

This rehab marketing tool should be used daily.

Google analytics can tell you geo locations, traffic sources, content visited, in real time, or over any period. It can also tell you the number of visitors to your site for any period, your visitors interests, engagement, what pages your potential clients are visiting once they are on your site, and how long they were there.

Top 3 Rehab Marketing Missing Links  |  #2 Call Tracking

call tracking behavioral health network resources Rehab Marketing

The second of the top 3 rehab marketing missing links is call tracking. This is an absolute must, and an inexpensive tool providing vital data for your treatment center marketing. If you don’t have it you can check it out by CLICKING HERE.

This tells you exactly what parts of your addiction treatment marketing mix are generating calls.

Call tracking is slick tool that tells you the path they took on your website, name of the caller, location, date, time and length of the call. Even more powerful for your rehab marketing is you can assign a unique phone number for every aspect of your marketing. You can assign a single number for all your Facebook marketing. A single number for each of your splash pages. A single number for the call center you are using, and many more.

Top 3 Rehab Marketing Missing Links  |  #3 Social Media

The last of the top 3 rehab marketing missing links is social media marketing. This was an unexpected lesson I learned when I started my rehab marketing firm Behavioral Health Network Resources. I kind of understood social media by intimately knowing LinkedIn. However, I did not realize how much powerful Facebook was in growing targeted groups, and driving much more targeted traffic to a website (500-1000 views per article in a 5-7-day period). It made me realize the mistakes that many treatment centers make in their marketing.

Social media allows you to reach the largest audience over any other medium. Used correctly, you can reach potential addiction treatment clients in large numbers. Here are the must use social media for treatment center marketing; Facebook, YouTube, LinkedIn, Twitter, and G+.

Many centers do not understand the different social mediums, and how to unleash the power they possess. Each medium has its own secrets, tricks and back-doors that treatment centers executives, and marketing professionals must understand. Many addiction treatment marketing professionals are wasting tremendous amounts of time when using social media.

Business Marketing is Not Social

First, let’s understand business marketing has specific goals, and steps to achieve those goals. The goals of business marketing are to attract, engage, capture, and convert. You are not going to attract addiction treatment clients with; “Were Sunshine Addiction, JACHO Accredited, and Have Empty Beds”, or “Check Out Our New Website”. The two ways to attract your target audience are with the pic, and title of the post. Remember, you are competing against massive amounts of traffic on Facebook (billions of interactions every day).

Treatment center rehab marketing must have engaging content with blog posts (proper SEO, housed on website with a good CTA) that are relevant. The goal is to touch and engage those that may need help.

Here are some interesting facts on users (2 billion) of Facebook. Remember what you are competing against to get potential addiction treatment clients to click through to your website;

  • 90% of web users ages 18-29 are using Facebook
  • 80% of the US web users ages 30-49 are on Facebook
  • 70% of web users that are college educated and earn more than $75,000 per year are on Facebook

Facebook is the #1 used social media site in the world, that is why we included it in our top 3 rehab marketing missing links. Facebook paid marketing works, however you must completely understand how to use it. Either way, Facebook marketing must be in your rehab marketing mix organically, and, or with paid advertising.

addiction treatment marketing top 3 rehab marketing missing links

Organic Rehab Marketing on Facebook

Social media marketing is earned over time, so it makes sense to build a target audience (capture) that you own along the way. Many centers severely lack an audience that is their intellectual property. You need large numbers, tens of thousands to produce results. You can CLICK HERE to see our 90-day rehab marketing package that instantly taps you into our already built large targeted audience.

Organically growing friends (Facebook), level one connections (LinkedIn), followers (Twitter), and an email list is a must for your treatment center marketing.

The thing to think about is, “Do you respect marketing?”, and “Are you willing to invest the time, resources, and investment to set-up and run a marketing mix to produce results?”. Also, completely understanding, Google analytics, call tracking and social media are paramount in the new regulated business landscape of the addiction treatment industry.

BHNR has been educating CEO’s, Executives, Directors and Outreach professionals since 2014 with their Addiction Executive conferences. Their talk show host/town hall forum enables the audience to control the content in an open forum. Each event has at least 5 Executive thought leader panelists, providing proven business, and marketing strategies. You can check out their last “EMP” Addiction Professional Conference where they welcomed Addiction Campuses to South Florida in front of 180 addiction professionals attending the event. They provide many business, and marketing tools for CEO's, Executives, Directors, and Outreach professionals, gaining knowledge for your organization to survive the difficult changes occurring in our industry. This event focused on the future of patient brokering, website structure, SEO, branding, organic marketing, and tools for Outreach Professionals. If you would like to sponsor one of our 2018 events, contact Behavioral Health Network Resources CEO, Charles Davis at 561-235-6195.

EMP Addiction Conference Behavioral Health Network Resources Rehab Marketing Thought Leader

CLICK HERE and learn more about BHNR's last EMP addiction conference November 8, 2017.

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Top Five Criteria Sober Living West Palm Beach

Sober Living West Palm Beach

The Top Five Criteria for Sober Living West Palm Beach is important because even though the new laws fighting patient brokering are helping to weed out bad operators, it is still important to be aware of criteria when seeking a sober living.

Credit: Charles Davis

National Addiction Treatment Marketing | West Palm Beach, Florida |

Behavioral Health Network Resources

Written by: Charles Davis

At the same time, there are 5 Legal Things Addiction Professionals Must Know in order not to have serious legal issues. These 5 things do not have a boundary that is only in Florida. Anyone who is referring into Florida from another state faces the same charges as if they were in Florida. CLICK HERE for the "Top 5 Legal Things Addiction Professionals Must Know" and a break down of the 5 new laws.

Sober Living plays a critical role in the recovery process. Individuals that decide to drive the road to recovery encounter may detours and obstacles that can sidetrack their recovery. While there are many choices of sober living homes, you’ll want to make sure the home you choose offers the highest level of care, qualities, features that foster total support for your recovery success, and are not operating unethically.

Sober Living West Palm Beach Rocommendations 

Below are the Top Five Criteria when picking a recovery residence in Florida, however the recommendation to contact the following organizations will help reduce the risks of being in the wrong hands and life-threatening situations. There are two very important organizations that one should contact or meet while in the process of picking a sober living. These organizations are; Palm Beach County Substance Awareness Coalition (PBCSAC) and Florida Association of Recovery Residences (FARR).

The PBCSAC is a collection of ethical treatment centers, government organizations, and individuals setting the framework protecting against "patient brokering", and better treatment for the addiction treatment industry. This organization has many ethical centers, meets every Tuesday from 9:30 am - 12 Noon at 2300 High Ridge Rd, Boynton Beach, FL., and you can contact them at 561-374-7627.

FARR is an organization that holds sober livings at a higher level and is extremely concerned about patient brokering and a high-quality care. They have intense and strict guidelines that sober livings must produce and maintain to have FARR certification. FARR works closely with law makers fighting for regulation of sober livings protecting the many that need sober living West Palm Beach. You can contact FARR at 561-299-0405. You may also be interested in treatment centers addiction professionals should visit.

Be Care picking Sober Homes West Palm Beach

Be Aware of Patient Brokering

Individuals seeking sober livings or being recommended to a sober living by a treatment center, or individual, must be careful and cautious before making the decision. Unfortunately, there are "unethical" players out there preying on many addicts that are vulnerable, scared, and clueless to what is actually happening by letting these scumbags place them in a sober home or treatment center. These situations are serious enough that law enforcement,  by the Florida State Attorney, Dave Aronberg have been prosecuting (felonies with long jail sentences) dozens, fighting for addicts and individuals seeking help.

These individuals have back-room deals with treatment centers, or several treatment centers brokering addicts for $500-$2,500 a head. The treatment centers can gain anywhere from $10,000 - $100,000's of dollars on a single patient. If you are ever offered money to go into treatment, you need to report them to the Sober Homes Task Force toll free tip line at 844-324-5463, and get far away from that individual and centers associated with them. You can read the patient brokering act (CLICK HERE for Florida Patient Brokering law) and you will be able to determine exactly if you are being taken advantage of and if you are in danger.

While this seems to be a great opportunity to get some much needed cash, they are placing you in the hands of people that do not care about you, your treatment, your future, or regards to your life. They will talk a great game, be your best friend, connect with you sharing their recovery story, pose as a recovery advocate, and make you feel like they can help. However, they only care about the personal monetary gain from placing you, and how they can manipulate the insurance to continue to pay for "treatment". These entities have been known to allow drug and alcohol use, entice relapse so you go back to a higher level of care, extortion, and use tactics to keep you in their hands.

These situations will put you at high risk for; relapse, homelessness, and death.

Research Sober Homes West Palm Beach

There is much confusion for the sober living operators over the laws regarding regulation of "recovery residences." Many operators do not clearly understand what is required from the loosely written regulation with several "loop holes." These new changes have put much-needed regulation in place to fight the vast, national underground network of "patient brokers". When you are on-line typing in sober living west palm, it would be wise to also call the organizations below to help you make the best possible decision on finding a residence that is safe, and fits your individual needs.

Patient Brokering Arrests

The corruption and unethical practices are widespread, and nationwide. These unethical entities are doing patient brokering, illegal drug testing, enticing to use, and shuffling patients from one center to another to name a few. However, Florida is setting the precedence with the laws that were put into place July 1, 2017.

BHNR has been educating CEO’s, Executives, Directors and Outreach professionals since 2014 with their Addiction Executive conferences. Their talk show host/town hall forum enables the audience to control the content in an open forum. Each event has at least 5 Executive thought leader panelists, providing proven business, and marketing strategies. You can check out their last “EMP” Addiction Professional Conference where they welcomed Addiction Campuses to South Florida in front of 180 addiction professionals attending the event. They provide many business, and marketing tools for CEO's, Executives, Directors, and Outreach professionals, gaining knowledge for your organization to survive the difficult changes occurring in our industry. This event focused on the future of patient brokering, website structure, SEO, branding, organic marketing, and tools for Outreach Professionals. If you would like to sponsor one of our 2018 events, contact Behavioral Health Network Resources CEO, Charles Davis at 561-235-6195.

When you decide to get clean and sober you need to have the best possible level of care in treatment and in a sober living. You are setting up the foundation for your life long journey of sobriety. When you first decide to start your recovery journey, you are scared, confused, and over-whelmed. You must have the confidence that your treatment and sober living choices give you the necessary tools, highest quality of treatment, and assists in your recovery process.

Once you are in treatment at a well-qualified center that fits your individual needs, you will be basically inside a bubble and exposed to that facilities best options for your treatment plan. While you are in treatment you need to start planning for your second phase which is sober living.

Sober Living West Palm Beach Patient Brokering


Again, the choices will be over-whelming and some treatment centers will bait you with ‘FREE Rent” (this is illegal), or force you to a facility they recommend. If that facility is shady it is usually owned by the treatment center as a LLC, or DBA, or receiving a kick back from the sober living facility. This is considered patient brokering and is illegal.

Finding the Right Sober Living Home

Sober Living West Palm Beach Finding the best recovery residence

Sober Living West Palm Beach


Sober living facilities are needed to provide a supporting and pro-active healthy transition, allowing you to leave the safety of rehab and enter a less-restrictive living environment while maintaining a focus on recovery. Residents enjoy a less structured atmosphere while developing the tools and skills to sustain sobriety in the “real world.”

Sober Living West Palm Beach Top 5 Criteria


While there are many sober living facilities in Florida, especially sober living West Palm Beach, you need to make sure the home you choose offers the highest level of care, qualities, and features that support recovery. You should never commit to living at a sober living home without visiting and talking with the owners and residents.

Top 5 Criteria Sober Living West Palm Beach

#1 FARR Certified Residence

Picking a FARR certified residence is one of the best possible choices because they are regulated with the highest standards currently available. This is a critical decision that affects your recovery. You are faced with an overwhelming amount of decisions each day; many affect your sobriety. You need to know the sober living has a proven structure to assist and support recovery. That’s why it’s so important to find a sober living home that implements a higher level of care. It should also implement rules and regulations, such as mandated curfews and a zero-tolerance drug-free environment.

#2 Safety

Being in a safe environment is an absolute necessity. Look for things like; 24/7 staff, if the entire staff is trained in CPR, do they have an emergency kit in case of an overdose, and a protocol for emergencies. What steps and measures do they have to absolutely make sure there are no drugs or alcohol on the premises? Is there a zero tolerance for possession and use of alcohol and drugs? Check out and speak to the people currently living in a sober living facility. Ask them about the technology and safety measures used by the facility.

#3 Connecting Atmosphere

The camaraderie, atmosphere, mood, energy, and vibe at the sober living house with its current residents are very important. During your tour ask to speak with the current residents, they will be valuable in your decision to pick the right place for you. What types of activities are there to help you develop new skills; assistance with job search, life skills, better eating habits, health and fitness. Make sure you feel a positive vibe; your gut will tell you if it is the right place for you.

#4 Supports and Assists Recovery

A solid support system is crucial for anyone in recovery. 12 step recovery is not for everyone, however the sober living should have other actions on and off the property in place like; relapse prevention, AA, NA, and counseling to assist you in recovery. When evaluating a sober living support team, it’s important to find a staff that truly cares about you and your success…but you also want a staff that’s unafraid to enforce necessary rules and regulations.

Everyone’s recovery path is different and at proceeds at different paces, however individualized recovery plans are essential for staying sober. The employees should be professional, and be there to keep you on the road to recovery. They should be encouraging 12 steps, AA, NA meetings or a support system that fosters sobriety. There should also be some sort of drug testing policy in effect.

#5 Take Responsibility; Own It

Remember, you must own your sobriety. That means that you may not always like following rules and regulations like a curfew, structured events, meetings, etc. You must be willing to do the difficult things to maintain sobriety. The sober living home should challenge you to be able to make that step to be fully functional on your own.

You can be confident that if the sober living is certified by FARR that the above are addressed completely by the sober living facility.

Best Sober Homes Prevent Relapse

For many people, the most difficult aspect of an addiction recovery program is remaining clean and sober after the inpatient program ends. In fact, according to the National Institute on Drug Abuse, 40 to 60 percent of drug addicts revert to drug abuse after rehab. For some drugs, the statistics are even more grim, with relapse rates for drugs such as opiates approaching 85 percent in some studies. The reasons for this vary, but the most common factor is a lack of preparation for the outside world. Recovering addicts are caught off guard by triggers from which they were protected during treatment, such as drug-abusing friends, old party hangouts, and the stress of everyday life.

The purpose of this article "Top Five Criteria Sober Living West Palm Beach" is to make you aware of some things to look for when seeking a sober living. The more research you do, the better your chances of finding an ethical recovery residence. It would be wise to contact the Sober Homes Task Force, FARR, or the PBCSAC to vet any sober homes.

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Addiction Treatment Scholarships Surprise Addicts Mom

BHNR Raises $250,000 Worth of Addiction Treatment Scholarships for The Addicts Mom

$250,000 Worth of Addiction Treatment Scholarships

Over $250,000 worth of addiction treatment scholarships were raised by BHNR and it's large addiction professional audience. This past addiction professional conference (two events in one) not only educated addiction professionals on the business side of addiction treatment, but also honored and raised over $250,000 worth of addiction treatment scholarships for The Addicts Mom organization. The Addiction VIP Symposium and The Addicts Mom gala was not your average addiction professional conference. This addiction professional event attracted 55 exhibitors, 240 attendees (40 walk-ins at the door), and immediately following the symposium was a crowd of 160 for The Addicts Mom Lifetime Achievement award Gala that witnessed a rare experience of over 14 organizations demonstrating they give back by donating over $250,000 worth of addiction treatment scholarships during The Addicts Mom's Lifetime achievement ceremony.

BHNR Substance Abuce Conferences Gets SupportAddiction professional conferences addiction treatment scholarships

This event, and the addiction treatment scholarships would not be possible without the support of the many organizations involved especially the Symposium Co-Chair Sponsors, Peace of Mind Counseling, and The Counseling Center, along with the Co-Chair sponsors of the gala The Shores Addiction Treatment and Revive Detox Center, the 55 exhibitors, and of coarse the lunch sponsor Medytox Solutions (Rennova Health), and the gala dinner sponsors Revive Detox Center and Peaceful Ridge that provided exceptional meals to all. We invite all these organizations to all of our addiction professional conferences.

Behavioral Health Network Resources addiction treatment scholarships

Addiction Recovery Advocates


The gala had a couple of surprises with Charles Davis (CEO, Behavioral Health Network Resources, and event host) announcing that his hidden agenda from Barbara Theodosiou (Founder of The Addicts Mom) was to be able to present her addiction treatment scholarships benefiting some of the 20,000+ mothers with children that suffer from addiction. And that he did, the addiction professional community stepped up and donated over $250,000 worth of services for the Addicts Mom. Charles said, "It was the work of GOD, many people, and addiction sales, service, and treatment organizations that made all of this possible."Addiction Conference Scholarship Donation

When Lyle Fried, CEO of The Shores Treatment decided to sponsor the addiction professional conference, he did it humbly, on-line behind the scenes without contacting Charles Davis. Lyle and Charles have known each other for several years. When Charles contacted him after signing up to be a Co-Chair, Charles asked Lyle, "why he chose to Co-Chair the event", Lyle said "It was the right thing to do." Charles said, “It was extremely exciting to be in the driver’s seat guided by a higher power and witness the addiction community coming together, and not just talking about helping, but actually stepping up and showing it.” Mr. Fried also donated some addiction treatment scholarships.

Addiction Treatment Scholarships Donated

Please visit all who donated addiction treatment scholarships at this addiction professional conference, give them a call and tour their facilities. These are organizations that care about people getting quality, effective treatment;

The Shores Treatment Center

Lyle Fried 772-332-8711

Lifescape Solutions

Joyce Matera 914-774-8536

Evolve

Joyce Matera 914-774-8536

Revive Detox Center (Port St. Lucie, FL)

Beth Iris Hernandez 772-828-6992

New Beginnings Ministry

Rev. Kevin 570-729-8709

Peaceful Ridge Recovery

Matt 954-554-2097

Growing Sober

Mike Carlson 561-251-6120

Palm Beach Elite

Mike Carlson 561-251-6120

Harbor Recovery Centers

Warren Howie Harbor Recovery Centers 954-934-8909

Wayside House

Ann Weinwurm 561-289-5075

JT Morgan Sober Coach

Thank You Addiction conference sponsors

Symposium Reactions from Exhibitors and Attendees

It was indeed an outstanding event! Thank you, Charles Davis, for your hard work! I connected with great addiction professionals in our industry, and all of us at Revive were moved by the powerful speakers and the wealth of information you provided. The speakers from The Addicts Mom blew my mind. Thank you!! Looking forward to sponsoring some of your next addiction professional conferences.

-Beth Iris Hernandez CEO/Revive Detox Center

I would like to thank you for the wonderful, exciting, and new conference. It was very nice to finally meet you after seeing all you outstanding information on social media. I made many new addiction professional contacts and talked with so many wonderful people. It was such a success.

-Dr. Bill Tollefson President and CEO Tollefson Enterprises, LLC - Life Post Trauma & Addiction Recovery Coaching Practice, Cape Coral, FL

Thank you for an amazing time Charles. Incredible how smoothly the event ran. That’s a clear sign that GOD has his hand on you and your business.

-Don Wright CEO Toxicology Lab Consultant

Unlike the other regular addiction professional conferences, you raised the bar on quality Education, Networking, and helping many that can't afford treatment. ALL the addiction treatment exhibitors connected on a genuine level. Everyone felt this was on an entirely new level, The addiction treatment exhibitor area had a steady stream of heavy traffic thought-out the day. OUTSTANDING event!

Charles made me feel extremely comfortable during my NAADAC CEU addiction professional presentation and provided the ideal combination of individuals and addiction treatment organizations that formed bonds instantly.

-Dani La Barrie, LCSW, CAP, Clinical Director Peace of Mind Counseling, NAADAC CEU Present at Addiction VIP Education and Networking Symposium

For those who were fortunate to attend the Addiction & Networking Symposium today you were treated to an awesome event at a great venue. The speakers were excellent and helpful to those in the addiction professional treatment community! I, as a recovering Physician, was enormously impressed by the dedication and hard work (sometime at long hours of the night and morning) of Charles Davis on this one of a kind addiction professional confernce!! Kudos and congratulations for an outstanding example of this process of helping others through work and perseverance! I was so delighted by his positive approach to this pandemic of addiction! Again, thanks for your work accomplishing a great event, and I am looking forward to your future addiction professional conferences!

-R.David Allara, M. D. Director of UR Management & Intakes: Medical & Clinical Liaison 

Feeling blessed! Great two days in West Palm BEACH at the VIP Addiction Professional Symposium on behalf of my company North Star Health Systems. Thanks Charles Davis for a great event.

-Jim Greene Program Director North Star Behavioral Health

Charles, I heard that your event was GREEEEEEEEEEEEEEEEEEAT!!! I am sure you are exhausted – what an event!! Sorry that I could not go but I was glad that you allowed Wayside to have a booth. Thank you so much!

-Ann Weinwurm, MPH Director of Development Wayside House

An impressive event, I got 4 clients! Great job!

-Rob Murphy Managing Partner at Valeo Resources

Sherry told me the event was great

-Michelle Jones MSW Millennium Labs

Fantastic job!!! Can't wait to see what you will do for future addiction professional conferences.

-Francine Valentine

Thank you for organizing the symposium, Charles. I had an awesome experience and learned so much. You brought a wonderful group of people together. Have a blessed day.

-Derek Dorado, Sr. Account Manager AZZLY

You are one amazing person.... a huge hug from all of us at TAM

-Barbara Theodosiou, Founder of The Addicts Mom

The event was Awesome!! I can't wait until your next addiction professional conference! Congrats Charles!

-Harvey Johnson, Executive Recruiter for Addiction Professionals

Outstanding addiction professional event, so many people were there. Thank you so much for the event and the laptop. That is the sweetest thing anyone has ever done for me, Thanks again it was a great day!

-Deb Perkins, CEO Acme Transition House for Women

It was very nice to meet you yesterday. I enjoyed the symposium and made many new addiction professional contacts that are not at the regular addiction evets I attend, thanks to YOU!

-Stacey O’Connell Port St Lucie Hospital

It was a pleasure to finally meet you! When I shared my story of meeting you on Wednesday, my business partner Denise literally exclaimed Awesome, Charles is PLUGGED IN! I look forward to sponsoring and participating in your upcoming addiction professional events. Additionally, if I may ever assist you in any way, feel free to contact me. I pride myself in being helpful and assisting others.

-Eric P. Yorlano CEO Integrity Billing Company

First, I’d like to tell you I am glad I could help with the Symposium. I hope the evening Gala was as great as the events of the day. You must be exhausted, but I also imagine you are thrilled with the turn out! The comments were all positive!

-Debra Alessandra Author 12 steps 12 stories

The Symposium was great and it was great meeting so many wonderful new people! 

-Courtney Leisey, Director of Admissions, The Shores Treatment Center

I think Charles did an outstanding job and I met so many new addiction professionals. This event was unlike past addiction professional conferences that I have attended, it was on an entirely new level. I look forward to your upcoming addiction professional events. It was so very nice to finally meet you!

-Mike Stankowitz, Interventionist Bright Futures

Congratulations on such a unique and successful event!

-Lakey Harrison, CEO Raise Your Resilience, LLC

Can’t keep track of you raising $250,000 worth of scholarships!!!! One of the best addiction professional conferences I have attended.

-Rick Agcauili, Manager at The Village Voice in NYC

The event was great and what an amazing organization. You worked very hard and it was a successful event. My daughter and I met some great people, keep me posted on your addiction professional conferences.

-Donna Hurtwitz South Beach Detox

You are AWSOME!

-Douglas Weiss PhD Heart To Heart Counseling

What an amazing event, and outstanding way to bring addiction professionals together.

-Chase Muehlheuser Executive Recruiter Valeo Resources

Thanks a lot for this great opportunity to network and meet extraordinary people helping the ones in need with a caring and professional attitude. I met a tremendous amount of new addiction professionals, and learned a lot about the business side of addiction treatment.

-Myriam Alfonso RN, BSN Hepatitis C Community Educator, Southeast: FL

What a success! You did a wonderful job! By far the best event I have ever attended. Your presentation on social media in our industry was outstanding. Please keep hosting addiction professional conferences. I didn't realize how many addiction professionals are in your social media audience.

-Denise Trotta Rennova Health

Upcoming addiction professional conference

Addiction Treatment Conferences

BHNR Addiction Professional Conferences Talk Show Host Style

BHNR has held nine addiction professional conferences selling out eight of them. These events have 150-250 attendees (average over 80 CEO's and Executives) and 15-60 exhibitors. Behavioral Health Network Resources will continue to hold events bringing their large network of addition professionals together and educating them on ethical business practices. In addition to providing unique addiction professional events, BHNR is also is a full service addiction treatment center marketing firm, and are also a marketing company for industry sales and service organizations. CLICK HERE to check out our last EMP Conference on 11/8/17 where we welcomed Addiction Campuses in front of 180 addiction professionals.

Google's best addiction professional groups

CLICK HERE to join 35 of the webs best addiction and behavioral health groups with over 100,000 members.

BHNR has one of the nation's largest networks with over 30,000 level one addiction professional contacts on LinkedIn, over 35,000 addiction professionals followers on LinkedIn, and own 14 groups on LinkedIn with over 50,000 addiction professionals. On Facebook, 15,000 addiction related friends (professionals and individuals seeking help), and own 12 groups with over 60,000 members. On Twitter BHNR has 14,000 followers and has a professional email list of over 80,000 addiction professionals (40,000 active). CLICK HERE to check out their 35 Groups with over 100,000 members.

Behavioral Health Network Resources Executive Panel Series Events

Addiction Executive Panel Series Events

Our next Addiction Executive Panel Series event focusing on ethical addiction treatment marketing practices and social media marketing training will be March 2018, you can check here for details which will be up soon. If you are inerested in being an event sponsor, or panelist sponsor, contact Charles Davis at 561-235-6195.

BHNR is searching for a non-profit to help raise scholarships for at their professional conferences that are a good fit for addiction treatment centers. They are also interested in partnering with sponsors for their events, contact Charles Davis bhnrcharles@gmail.com.

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Addiction Professional Outreach LinkedIn Wasted Time

LinkedIn Training Helping Increase Addiction Treatment Lead Generation

Many addiction professional outreach profiles on Linkedin demonstrate that they must understand this valuable business vehicle for networking and addiction treatment marketing. Many need to stop wasting time on LinkedIn and take the time to learn its power. They need to learn the medium, understand its power, secrets, tricks and back-doors. It has over 500 million professionals, over 20 million related to addiction and behavioral health that they can connect with easily, and their many LinkedIn addiction professionals groups to join. Many need to learn and understand the powerful attributes that produce specific results in order to stop wasting time on this site. LinkedIn is like going to an addiction and behavioral health event and their are 20 million addiction and behavioral health professionals there to meet. Being connected is not enough, you need to reach 10's of thousands, make them go to your website to get results in you're addiction professional outreach efforts.

They also must understand how to read your Google Analytics, have and understanding of Call Tracking Metrics (click here to get) to know where their calls are coming from, and what blogs, or posts produce phone calls.

Are you utilizing, and maximizing it's potential?

LinkedIn Addiction professional outreach Charles Davis

Addiction Professional Outreach

I am one of the most connected, and active addiction professionals on LinkedIn. I started my company, BHNR with my addiction professional outreach efforts. I'm not saying that to brag, but I have mastered every secret, trick, and backdoor on LinkedIn. I have built up over 17,000 LinkedIn addiction professionals (many addiction professional outreach) as level one connections, have over 17,500 addiction and behavioral health followers, and own 14 addiction and behavioral health groups with over 50,000 members. I present nationally "Get Linked for Addiction and Behavioral Health Professionals". I also own a groups (12) on Facebook "Addiction Professional Referral" Group with over 17,000 members.

Addiction Professional Outreach Needs to Build a Network

BHNR has a total social media footprint in the millions. We am on LinkedIn 2-3 hrs/day (unless we are putting on an Addiction and Behavioral Health Thought Leader Panel Series conferences), FACEBOOK 4-6 Hrs/day, G+ 30min/day, Twitter (@ConnectingBH with 14,000 Followers) 15 min/day.

LinkedIn Addiction Professionals Stop Wasting Time

The reason I have dedicated my time to these social media's is due to the lack of in-depth participation for addiction professional outreach marketing in these by treatment centers, detox's, sales/service organizations, and behavioral health organizations. Many Linkedin addiction professionals are wasting their time with incorrect postings, insufficient reach, lack of understanding their marketing has several distinct purposes, and no activity at all. Millennials have changed how to market and you need content and a social media footprint.

Learn how to use Linkedin for addiction professionals

Linkedin Addiction Marketing Ideas

Linkedin Addiction professionals specifically need to demonstrate their products or services without being cold or hard edged (most of the time), brand them as a leader, produce traffic to their website to increase organic SEO, get the visitor to call or purchase their products or services, establish new relationships that will bear fruit, and most importantly attract and engage their target audience.

BHNR has been educating CEO’s, Executives, Directors and Outreach professionals since 2014 with their Addiction Executive conferences. Their talk show host/town hall forum enables the audience to control the content in an open forum. Each event has at least 5 Executive thought leader panelists, providing proven business, and marketing strategies. You can check out their last “EMP” Addiction Professional Conference where they welcomed Addiction Campuses to South Florida in front of 180 addiction professionals attending the event. They provide many business, and marketing tools for CEO's, Executives, Directors, and Outreach professionals, gaining knowledge for your organization to survive the difficult changes occurring in our industry. This event focused on the future of patient brokering, website structure, SEO, branding, organic marketing, and tools for Outreach Professionals. If you would like to sponsor one of our 2018 events, contact Behavioral Health Network Resources CEO, Charles Davis at 561-235-6195.

EMP Addiction Conference Behavioral Health Network Resources Rehab Marketing Thought Leader

Addiction professional outreach can use this extremely valuable medium in connecting with referral sources, networking, branding, generating traffic, and can be used in conjunction with other pieces of their marketing mix.

Last week, after seeing almost all Linkedin Addiction professionals wasting their time, I noticed one respected addiction professional executive wasting his time trying to produce some Addiction Treatment Marketing. I called him. I said, "I noticed you’re a little active on LinkedIn. How is that working for you?".

He said, "I realized that addiction treatment marketing needs to use several social medias to gain exposure, brand, get new contacts, get meetings, ultimately be viewed as a thought leader, and I figured that LinkedIn was the best place to start. Charles, I see you everywhere LinkedIn, Facebook, and G+. I don't know how you have the time to do them all".

Linkedin Addiction Treatment marketing professional Charles Davis

I asked him, "How much time do you spend on LinkedIn?". He said about an hour a day. I then asked him, "What results have you gotten from it?" He said, "nothing".

300-10000 blog post visitors behavioral health network resources social media marketing

I told him that I already figured that out by looking at his profile and poor activity. I had him pull up his summary of Pulse Posts (one of the best indicators on post views inside LinkedIn), and showed him he was only getting between 10 and 50 views per post. Many are not even doing pulse posts. My Pulse posts are getting from 300-10,000 views, and I use those views very strategically.

Addiction professionals stop wasting time on Linkedin

I said, "That is the reason for my call. I have been noticing your activity, what and how you are doing it, and couldn't stand to watch you waste so much time. I then asked him, "How much is your time worth?" He said, "About $300/hr-$500/hr".

LinkedIn addiction professional training charles davis

Addiction Professional Outreach Learn How to Use LinkedIn

I told him, "What if I could save you 1000's of hours a year on your addiction treatment marketing on Linkedin and Facebook, give you one hour of LinkedIn training showing you many of the tricks and secrets of LinkedIn, utilize your LinkedIn contacts inside and outside of LinkedIn, and get you 500-1,000 new targeted level one connections?" He said, "Oh here's the pitch that's going to cost me $1,000's of dollars".

Rehab marketing Life-time value with Linkedin training

Addiction Professional Outreach Needs to Work Smarter

I told him, there are so many wasted marketing dollars in addiction treatment marketing including time wasted on LinkedIn. This program offers "lifetime value" as these new connections are yours for life, and you will continue to save hours and hours of wasted time for the rest of your life. Our "Get Linked for Addiction Professionals" program is much less than you think. In less than one day your LinkedIn will blow up with new targeted contacts, and two weeks after the training you will be able to see the views on your posts drastically increase.

Addiction treatment marketing sales funnel

LinkedIn addiction professionals also must realize that LinkedIn is only a small portion of the marketing mix that treatment centers, detox's, sales/service organizations, and behavioral health organizations need. Finding their marketing mix is confusing and overwhelming. However, LinkedIn has uses within and outside of LinkedIn, and should be in the marketing mix for everyone in our industry. We also specialize in Facebook and can drive over 1,000 visitors to a website with a properly written article.

For all this to work many pieces need to be put in place; website set-up properly, SEO, optimized articles, Google Analytics, call tracking metrics and more. The addiction industry is experiencing major marketing changes and those that do not use social media to get their message infront of their target audience will not survive.

Addiction Professional Outreach Training

We have several social media marketing programs tapping you into our targeted audience, growing your own targeted audience (1,500 new targeted Linkedin level one connections, 1,500 targeted Facebook friends), and start and grow a Facebook group guaranteeing 2,000 targeted members. The program gets blog posts in front of our built targeted audience for 90 days, and after 90 days we train you on Linkedin and Facebook. Our audience consists of;

  • Linkedin 30,000 LinkedIn addiction professionals and behavioral health professionals
  • Linkedin 14 groups with over 50,000 addiction and behavioral health members
  • Facebook 15,000 addiction related friends
  • Facebook 12 addiction and behavioral health groups with over 60,000 members
  • Twitter 14,000 addiction and behavioral health followers
  • Addiction and behavioral health active email list of 40,000
Addiction Professional Outreach on Rehab Marketing Consulting

If you would like to chat about how to market in our industry, or are interested in our events (Addiction and Behavioral Health Executive Thought Leader Panel Series) email me at info@behavioralhealthnetworkresources.com, or call me anytime at 561-235-6195.

addiction professional network Linkedin Charles Davis 100,000 members

CLICK HERE to join 30 of the webs best Addiction and Behavioral Health Groups.

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Treatment Center Marketing [LinkedIn Level 1’s]

LinkedIn Treatment Center Marketing Training

Using Linkedin for treatment center marketing tool can be extremely valuable. It has over 500 million professionals and many tell me that they don't know how to use it for treatment center marketing. I have studied this social medium in depth because there is a tremendous amount of value for any addiction related business.

Credit: Charles Davis

National Addiction Treatment Marketing | West Palm Beach, Florida |

Behavioral Health Network Resources

Written by: Charles Davis

 

Treatment Center marketing LinkedIn secrests and back-doors

I have studied this social medium in depth because there is a tremendous amount of value for any addiction related business. It is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I have started my own company Behavioral Health Network Resources based on my LinkedIn addiction professional audience targeting the addiction industry.

Treatment Center Marketing 

LinkedIn has an internal ranking system that I am sure many have seen "You are ranked in the top 1%". I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views, and is not an indication of your utilization of LinkedIn.  CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90. Many addiction treatment center marketing professionals are fooled by this.

How to use Linkedin for treatment center marketing

Linkedin Addiction Professional

I offer specific packages for treatment center marketing professional with LinkedIn training, LinkedIn profile management, and a treatment center 90-day social media package with Linkedin and Facebook. I present nationally "Get Linked for Addiction Professionals," and have held 9 addiction conferences (attracting 160-225 addiction professional attendees) focusing on the ethical business side of our industry. I can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the addiction treatment industry this a is must for addiction treatment marketing, and addiction treatment centers overall.

Addiction Treatment Marketing Questions

The first thing I ask is "How many level one contacts do you have?" The answer is usually around 500. Then I ask "How many groups do your belong to?" The answer is usually under 10. The last questions I ask is "How many people are following you?" The answer usually is I don't know. I ask several other questions like; "Are you doing Pulse Posts?," Are you sending them to your organizations website?," and many more.

Linkedin audeince

The most important thing I've learned as an Advertising Executive for the two largest papers in South Florida was that I wasn't selling ads, inserts, and flyers. I was selling a large audience; a large audience. I tell them for LinkedIn to be effective you need to have an audience. You need to reach mass numbers of professionals that can assist in growing your business.

Treatment Center Marketing LinkedIn Power

Sure, you can post on the main board, but are you reaching the contacts and influencers in your field?

If you have 500 level one LinkedIn addiction professional contacts, you can send a message directly to their board. Now think if you have 10,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts). Get the picture.

If you belong to 10 groups (LinkedIn allows you to belong to 100's) and post in all 10 groups, assuming all group managers approve your post, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups your get 5x's more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.

Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can't control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 17.000 addiction professional and behavioral health followers. These followers see my activity.

Social Media Marketing Audience

Social media marketing must be included in every treatment centers marketing mix. However, CEO's must realize that this takes time. You can't gain access to this powerful tool overnight. It takes proper SEO on their blog posts, and a distrubtion channel that they own. There are only a few options to tap into an exsisting large audience, and grow an audience of their own.

I switched fields over 4 years ago and have grown my LinkedIn network to the following;

17,000 Addiction Professional Level One Connections on LinkedIn 

Own 14 LinkedIn Addiction and Behavioral Health Professional Groups with over 40,000 members (Addiction Professional Referral Group has over 16,000 members)

Have over 17,000 LinkedIn Addiction and Behavioral Health Followers

Have 12,000 Facebook Addiction Related Friends

Own 8 Facebook Addiction and Behavioral Health Groups with over 50,000 members

Active Addiction Professional Email List of 40,000

Have 15,500 Addiction related Twitter Followers

BHNR has been educating CEO’s, Executives, Directors and Outreach professionals since 2014 with their Addiction Executive conferences. Their talk show host/town hall forum enables the audience to control the content in an open forum. Each event has at least 5 Executive thought leader panelists, providing proven business, and marketing strategies. You can check out their last “EMP” Addiction Professional Conference where they welcomed Addiction Campuses to South Florida in front of 180 addiction professionals attending the event. They provide many business, and marketing tools for CEO's, Executives, Directors, and Outreach professionals, gaining knowledge for your organization to survive the difficult changes occurring in our industry. This event focused on the future of patient brokering, website structure, SEO, branding, organic marketing, and tools for Outreach Professionals. If you would like to sponsor one of our 2018 events, contact Behavioral Health Network Resources CEO, Charles Davis at 561-235-6195.

EMP Addiction Conference Behavioral Health Network Resources Rehab Marketing Thought Leader

Addiction Treatment Marketing Requires a Large Audience

This is a large audience in my field, probably one of the largest in the addiction professional field. I started my own company Behavioral Health Network Resources with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox's, and sales/service organizations. This has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.

addiction professional social media groups on Linkedin 100,000 members

Treatment Center Marketing What Can LibnkedIn Do?

I provide Addiction conferences (Click HERE to read over 30 testimonials from one of our SOLD Out events the Addiction VIP Symposium), 90-day social media addiction treatment marketing packages tapping your organization into my large audience and growing an audience for you, set-up referral relationships that are extremely valuable to treatment center marketing professionals, LinkedIn addiction professional profile package, connecting private clinicians, EAP's, Interventionists, LMHC's, attorneys, detox centers, and all addiction related businesses. I have several treatment centers that have contracted me as a marketing consultant. I have done marketing for; Challenges Treatment Center, Artesian Wellness, International Recovery Center, Sigmund Software, Pass It On (A live off Broadway play featuring Bill W & Dr. Bob), and I even helped high level addiction professionals find employment.

stop wasting time on LinkedIn

Addiction Treatment Marketing Being More Efficient

LinkedIn is the world's largest professional meeting place and the most underutilized medium in the addiction treatment marketing industry. If you’re not putting in the time to utilize it you're missing out. There are many tricks and short cuts to utilizing LinkedIn which I will feature in future posts.

Ask yourself "How much is my time worth?... $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that's 20 hours a month, ...240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If you’re interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90-day social media marketing package feel free to contact me at 561-235-6195, or info@behavioralhealthnetworkresources.com.

CLICK HERE to join our most popular group with 16,000 addiction professionals and get connected with many addiction treatment marketing professionals trying to assist clients that they cannot provide the services for, get the latest addiction and behavioral health information, addiction and behavioral jobs, companies that are hiring, conferences and networking events, DCF information, Accreditation Information, treatment centers and Detox's that are for sale, buyers that are interested in purchasing addiction and behavioral health organizations, and much more...

connect on LinkedIn Charles Davis Linkedin Addiction Professional

If you are in the addiction treatment industry please connect with me HERE

Linkedin addiction and behavioral health groups

35 of the Webs Best Addiction and Behavioral Health Groups to Join with over 100,000 Members

CLICK HERE to check out these 35 outstanding groups

Charles Davis LinkedIn Top Contributor

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Addiction Treatment Center Marketing [No IoT Assets]

Addiction Treatment Center Marketing

Addiction treatment center marketing is a big picture and you need a vision for long-term solutions. Many treatment centers are short sighted with their addiction treatment center marketing spend efforts. Leads for treatment centers are difficult to achieve. I'm not the only one that sees this in the addiction treatment and addiction sales/service markets. So much, that they don't read, or understand their Google Analytics. Also, many do not have call tracking (CLICK HERE to get) telling them where the call came from (Facebook, LinkedIn, Twitter, organic, paid, etc.). What articles are producing the most calls, and who made the call. You also get their contact information, and much more intel.

Top 5 musts in addiction treatment marketing

Many industry experts are saying that only about 5-10% of all internet traffic is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.

Addiction Treatment Center Marketing Spending Big Dollars

There are big dollars spent on addiction treatment center marketing in the Addiction Treatment Industry. Drug rehab lead generation services are expensive due to the time and knowledge it takes to organically rank on page one of Google. It takes a lot to get treatment clients and to get sales/service business. According to FORBES Magazine, 40 BILLION Dollars of revenue are generated from addiction treatment alone. If you are savvy in addiction treatment center marketing, you are spending 20% of your revenue on marketing. That means there are over 8 billion dollars being spent on addiction treatment marketing in our industry. Even well-established centers, and especially new centers should have an addiction treatment center consultant guiding, and steering them away from costly mistakes.

wasting money on Google adwords rehab marketing

Addiction Treatment Center Marketing IoT

There are currently two national shifts occurring in addiction treatment center marketing. National large treatment centers are bullying the small to medium size centers with the GOOGLE ADWORDS market. GOOGLE is laughing all the way to the bank everyday. Consider this, GOOGLE is generating a whopping 100 MILLION DOLLARS PER DAY in ADWORDS. There are about 75 players spending $500,000-$3,000,000 per month in the addiction industry. This is causing major problems for the small to medium size players to be able to play the ADWORDS game. They are scared and don't know how to resolve the problems. This combined with the new laws that were put into place on July 1, 2017 in Florida. It's paramount that addiction treatment centers get organized and educated on their marketing practices.

Drive Visitors to Your Website

It generally takes about 10-15 calls to generate one client in addiction treatment center marketing. The CPA is generally $1500-$3,000 per client depending how you break it down. In that process, there are 100's that have touched upon their center. The days of being happy getting that one are gone. You need to repeatedly and continually get them back into your referral sales funnel. Also, focusing on a minimum of 4 social mediums (LinkedIn, Facebook, Twitter, and You Tube) is an absolute must. However, they need an established large audience, and solid content to drive traffic (we drive 500-1000 visitors every 7-10 days) organically growing SEO is paramount. Social media is a must for any treatment center, and they need to learn how to build their own electronic assets.

marketing mix including call tracking addiction treatment center marketing

Addiction Treatment Center Marketing - Adwords

Many small to medium size players have unsophisticated marketing infrastructure in place. They have an overall lack of knowledge with marketing. They have been somewhat successful until now in the ADWORDS sandbox. For these centers to survive they must get smart and have something to show for the $15,000-$25,000/Month marketing spend. They need a long-term plan, with a large marketing mix, that gives them something to show for their yearly spend on marketing.

With the ADWORDS game once you run out of money or stop paying up to $52 a click, your marketing is totally gone. No more leads, no more lead generation, and no more SEO. There mareting completely stops with nothing to show for their spend. Placing a solid organic model to their addiction treatment center marketing mix would of played better. They would still have a steady "drip" of conversions, and steady Eddy SEO with their audience they own.

addiction treatment center consulting Charles Davis

Content Models take time to start producing (6-9 months), and 3 years to put your organization in their optimum position. It takes and understanding of social media, email marketing, SEO, call tracking, Google analytics, and much more. Contact Charles Davis at bhnrcharles@gmail.com, or 561-235-6195 to make sure you have something to show for your marketing spend in the future.

Addiction Treatment Center Marketing & Consulting

If you are a CEO, or an Executive of a addiction treatment center you must have detailed marketing plan. One with a healthy marketing mix to generate clients. A marketing mix is constantly changing and being modified to the ongoing changes in the market. If you don't have, you better get one because with the changes on the business side of our industry it has become paramount you have one in place.

All treatment centers should own a targeted audience. Building and owning a social media audience gives a life-time value to your center that pays dividends year after year. If you haven't, start building your center's electric assests. Grow a targeted audience that is yours to keep. BHNR is a addiction treatment center marketing and consulting firm. Our team, with over 30 years combined industry experience can increase calls, traffic and revenue. Our 90-day marketing program instantly plugs you into our direct targeted audience on Facebook (100,000), LinkedIn (75,000), and Twitter (14,000). We run your Facebook and LinkedIn for 90-days distributing your quality content to millions. After the 90-days we teach you all the secrets, tricks, and back-doors on these mediums so you can finally have an audience that you own.  CLICK HERE for more information.

BHNR has been educating CEO’s, Executives, Directors and Outreach professionals since 2014 with their Addiction Executive conferences. Their talk show host/town hall forum enables the audience to control the content in an open forum. Each event has at least 5 Executive thought leader panelists, providing proven business, and marketing strategies. You can check out their last “EMP” Addiction Professional Conference where they welcomed Addiction Campuses to South Florida in front of 180 addiction professionals attending the event. They provide many business, and marketing tools for CEO's, Executives, Directors, and Outreach professionals, gaining knowledge for your organization to survive the difficult changes occurring in our industry. This event focused on the future of patient brokering, website structure, SEO, branding, organic marketing, and tools for Outreach Professionals. If you would like to sponsor one of our 2018 events, contact Behavioral Health Network Resources CEO, Charles Davis at 561-235-6195.

Addiction Conference EMP Addiction Treatment Marketing

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Patient Brokering [Top 5 Legal Things Nationally]

Must Have Rehab Marketing Intel

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Addiction Professionals 5 Must Know Items

Patient Brokering has hit like a category 5 hurricane. It is affecting treatment center owners, detox center owners, sober home operators, and all addiction professionals. This hurricane is hitting full force with 5 bills HB 807 (SB 788), HB 249 (SB 588), HB 477, HB 557 (SB 840), and SB 866 (HB 791). This hurricane is directed towards patient brokers, drug dealers, prescribing doctors, and hospitals (collection of OD data). It also requires treatment centers to operate quite differently facing severe penalties, felony charges, and jail time. The old “Laissez-faire” operating mentality is gone and being replaced because of abuse, irresponsibility, and the loss of many lives. The patient brokering laws passed in Florida affect the nation. All addiction professionals must be aware of the new Florida patient brokering laws as of July 1, 2017.

Addiction Professionals patient brokering

BHNR Educates on Ethical Business Practices Fighting Patient Brokering

This is first time our industry will have regulations designed to get rid of the large underground network of patient brokers. The passed legislation is ultimately designed to address the heroin epidemic and save lives. If you do not completely understand all the legislation that has come and is coming you will not be operating soon.

At Behavioral Health Network Resources (BHNR) October 27, 2016 event where we honored the Riviera Beach Civil Drug Court. We raised over $400,000 worth of treatment scholarships (services not monies). At that event, we said there was a hurricane coming to South Florida. We were preparing the addiction professionals for the upcoming changes. BHNR hosts addiction conferences (8 events total) educating Executives on the ethical business side of addiction. Behavioral Health Network Resources knew it was their responsibility to fight against patient brokering. To use our loud voice in the professional community, and on social media educating on these complex changes.

Top 5 Thing for Addiction professionals

Patient Brokering Florida Understanding the Landscape

About three months ago we started attending the Sober Homes Task Force and Palm Beach County Substance Awareness Coalition (PBCSAC) Meetings. We did this to try and understand the legislative process and the changes that are coming from some of the industry's addiction professionals. We sat quietly, listening, getting educated, and took in all the information that we could to get an understanding to educate the professional community and the Executives attending our events.

We sat in meetings and tried to get an understanding on these changes. We noticed that there are only about 40-50 organizations participating with these organizations. These organizations have formed the landscape for the legislative changes. Any organization that has not been present, or decided not to participate could have helped mold the new regulated addiction treatment industry.

Changes in addiction professionals laws

Educating Treatment Industry for Clarity

In our journey over the last several months, there are still areas where we are confused. The legal jargon that the bills are written can be extremely difficult to understand. Trying to completely understand some areas where there are loop holes. We have spoken with many operators and addiction professionals. Many thought the changes will never happen. Almost all are relying on the interpretation of their legal counsel, or even worse an interpretation from their peers. We have also seen on social media the same type of reaction with many complaining, but few getting involved.

addiction professional events and conferences

This prompted Behavioral Health Network resources to include this is our addiction conferences series. To put the forging Father's in an open town hall forum for the operators to get educated. The Addiction Executive Thought Leader Panel Series “Fighting Patient Brokering” May 10, 2017 event in Riviera Beach put owners directly in front of the driving force on these changes (Sober Homes Task Force) with 5 Executive panelists. You can check out the live podcast of that event at the bottom of this article.

Addiction Conferences Executive Panel Series Events

This event had 210 participants, 120 organizations, 12 attorneys, and 75% of the registrants were CEO's and Directors. We urged all to get involved in molding our industry and be an "Agent of Change". To start attending the Some Homes Task Force, and the Palm Beach County Substance Awareness Coalition meetings. Please visit all the sponsors, exhibitors, attendees, and volunteers that made this event possible. CLICK HERE

Our industry is changing fast, self-regulation, unity, and positive messages are needed. We felt it's extremely important for all professionals in our industry to gai n as much knowledge as possible on these drastic changes and have allowed access to 1.5 Billion people on Facebook with the Facebook Live feed of the event. Below you can visit the panelist portion of the event and get educated on some of the issues.

Patient Brokering Laws in Florida

The current Florida law that was passed on July 1, 2017 (HB 807 (SB 788)) broken down to simplistic terms;

Rehab Marketing an Patient Brokering

Marketing: Drug treatment center marketers will need to be licensed by the state’s Division of Consumer Services. Deceiving, lying, or misleading about treatment services offered, amenities, and the high jacking of 800 numbers will be first-degree misdemeanor. We have been educating centers of the 800-number high jacking using our national social media audience, and as a personality on the national Recovery Radio Raw Show with Indian Bob.

Patient Brokering Arrests Florida Legal Issues

Criminal Penalties: Statewide you can be investigated and prosecuted for patient brokering. Prosecution could result in a felony and the fines increase with the number of patients brokered. Brokering more than 20 patients will be a first-degree felony and a whopping fine of $500,000.

Patient Brokering and DCF

DCF's Role (Department of Children and Families): It will now cost much more to license a facility and the penalty for operating without a license is a third-degree felony with a maximum 5 years in jail. DCF significant increase in licensing fees. Operating without a license becomes a third-degree felony, carrying a maximum five-year prison sentence. DCF now must draft the new rules including; clinical, treatment best-practices, operating standards, levels of qualifications for addiction professionals and the number of staff that will be required to operate. DCF will also be allowed to visit you center anytime without notice and inspect all the above.

Top 5 Things addiction professionals must know

As a treatment center owner, detox center owner, sober living owner and all addiction professionals you need to completely understand the 5 bills that have passed below;

BHNR has been educating CEO’s, Executives, Directors and Outreach professionals since 2014 with their Addiction Executive conferences. Their talk show host/town hall forum enables the audience to control the content in an open forum. Each event has at least 5 Executive thought leader panelists, providing proven business, and marketing strategies. You can check out their last “EMP” Addiction Professional Conference where they welcomed Addiction Campuses to South Florida in front of 180 addiction professionals attending the event. They provide many business, and marketing tools for CEO's, Executives, Directors, and Outreach professionals, gaining knowledge for your organization to survive the difficult changes occurring in our industry. This event focused on the future of patient brokering, website structure, SEO, branding, organic marketing, and tools for Outreach Professionals. If you would like to sponsor one of our 2018 events, contact Behavioral Health Network Resources CEO, Charles Davis at 561-235-6195.

EMP Addiction Conference Behavioral Health Network Resources Rehab Marketing Thought Leader

Patient Brokering Bills Now Law

HB 807 (SB 788) — Marketers will now have to be licensed and there are stiff penalties and fines for patient brokering. and centers will be help legally liable for deceptive marketing practices. It makes DCF the "big brother" and enforcer of the industry. You cna find more information by reading "Top Five Criteria Sober Living West Palm Beach"

Sponsors: Reps. Bill Hager, R-Boca Raton; Gayle Harrell, R-Stuart; and Joseph Abruzzo, D-Boca Raton; and Sen. Jeff Clemens, D-Atlantis.

HB 249 (SB 588) — Paramedics, emergency techs, and hospitals to collect data on overdoses and report them to the Dept. of Health. Forces hospitals to adapt overdose protocols.

Sponsors: Reps. Bob Rommel, R-Naples, Larry Lee Jr., D-Fort Pierce; and Sen. Kathleen Passidomo, R-Naples.

HB 477 —  Directly attacks drug dealers with min. and mandatory jail time including heavy fines for dealing in fentanyl. It also gives prosecutors the option of imposing murder charges.

Sponsors: Reps. Kathleen Peters, R-St. Petersburg; and Charlie Stone, R-Ocala.

HB 557 (SB 840) — Directed towards prescribing physicians controlling the quantity of opioids prescribed to five days. The Prescriptions that are filled for any controlled substances must be reported in the State prescription drug monitoring database within one day.

Sponsors: Rep. Nicholas Duran, D-Miami, Rep. David Silvers, D-West Palm Beach; and Sen. Jeff Clemens, D-Atlantis.

SB 886 (HB 791) — Protects individuals that have been Marchman Acted by making their court records confidential.

Sponsors: Sen. Bobby Powell, D-West Palm Beach; and Rep. Joseph Abruzzo, D-Boca Raton.

Florida patient brokering

Patient Brokering Florida Sets the Regualtion Pace for the Nation

While Florida has one of the worst reputations for addiction treatment in the US, we must realize that Florida is also one of the most popular destinations for treatment and one of the nation's largest providers of treatment. The large underground patient brokering network is national and many other states have the same issues as Florida, however the spot light has been on South Florida. The work that has been done and will be done is setting a precedence to be followed nationally, and with Dave Aronberg, his army, and national plans to save lives puts Florida in a positive light with the new "Florida Model" to be followed.

Sponsor Future Addiction Conferences

BHNR is dedicated to educating Addiction Executives on ethical business practices nationwide, while our events attracting a national audience. We are in process of hosting our Addiction Executive Thought Leader Panel Series events in other states like California, Texas, and in the Northeast. If your organization is dedicated to ethical business practices and want to educate your peers we would like to speak with you about partnering on an event in your state. Our conferences have helped us build up one od the largest addiction audiences in the nation. These conferences have assisted us in being educated by successful thought leaders in addiction treatment marketing.Webs top 30 addiction professionals groupss and networkingAddiction Professional Groups Fighting Against Patient Brokering

Facebook Addiction Professional Referral Group 16,000 Members (1,200 being vetted for approval). Extremely active group that is an outstanding ethical resource for Addiction Professionals. This group has banned over 4,000 questionable members. CLICK HERE

Linkedin Addiction Professional Referral Group 15,000 Members

Facebook Generation “X” Addiction Unleashed 10,000 Members

Facebook South Florida Addiction Connection 2,000 South Florida Members

Facebook Addiction Treatment Industry Top 100 6,000 Members

Facebook South Florida Connection Addiction and Behavioral Health 10,000 Members

Facebook Addiction and Behavioral Health Events 5,000 Members

Facebook  ᗩᗪᗪIᑕTIOᑎ ᖇEᔕᑕᑌE; ᕼEᒪᑭ ᗷEᖴOᖇE IT’ᔕ TOO ᒪᗩTE 6,000 Members

Facebook New Jersey Addiction Support 2,000 Members

Facebook Addiction and Behavioral Health Options 2,500 Members

Facebook 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆 𝑪𝒚𝒄𝒍𝒆 1,000 Members

Monumental Industry Changes Conference - Sponsored by RecoveryRadio.FM

Posted by RecoveryRadio.fm on Wednesday, May 10, 2017

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Press Release; Governor Scott Declares Opioid Public Health Emergency

 

Here is Gov. Scott’s Press Release Declaring Statewide Public Health Emergency for Opioid Epidemic

 

Tallahassee, Fla. — Today, following the Centers for Disease Control and Prevention (CDC) declaring a national opioid epidemic, Governor Rick Scott signed Executive Order 17-146 directing a Public Health Emergency across the state. By signing the Emergency Order, it will allow the state to immediately draw down more than $27 million in federal grant funding from the United States Department of Health and Human Services (HHS) Opioid State Targeted Response Grant which was awarded to Florida on April 21 to provide prevention, treatment and recovery support services. Without the order, it would have taken months for the state to distribute these funds to local communities. In addition to declaring a Public Health Emergency, Surgeon General Dr. Celeste Philip will issue a standing order for Naloxone, an emergency treatment for opioid overdose. This will ensure first responders have immediate access to this lifesaving drug to respond to opioid overdoses.

Governor Scott said, “Today, I issued an executive order which allows the state to immediately draw down more than $27 million in federal grant funding which will immediately be distributed to communities across the state to deal with the opioid epidemic. HHS Secretary Dr. Tom Price awarded the Opioid State Targeted Response Grant to Florida and I want to thank the Trump Administration for their focus on this national epidemic. I have also directed State Surgeon General Dr. Celeste Philip to declare a Public Health Emergency and issue a standing order for Naloxone in response to the opioid epidemic in Florida.

“Last month, I directed the Department of Children and Families (DCF), the Department of Health (DOH) and the Florida Department of Law Enforcement (FDLE) to meet with communities in Palm Beach, Manatee, Duval and Orange Counties to identify additional strategies to fight the rising opioid usage cases in Florida. They have gotten a lot of feedback this week and we will continue to look at additional ways we can fight this national epidemic which has taken the lives of many Floridians.

“I know firsthand how heartbreaking substance abuse can be to a family because it impacted my own family growing up. The individuals struggling with drug use are sons, daughters, mothers, fathers, sisters, brothers and friends and each tragic case leaves loved ones searching for answers and praying for help. Families across our nation are fighting the opioid epidemic and Florida is going to do everything possible to help our communities.”

Attorney General Pam Bondi said, “This declaration will help strengthen our continued efforts to combat the national opioid epidemic claiming lives in Florida by providing additional funding to secure prevention, treatment and recovery support services. I want to thank Governor Rick Scott for his continued partnership in combating drug abuse in our state; from shutting down pill mills to outlawing deadly synthetic drugs, Governor Scott has long supported efforts by my office and law enforcement to raise awareness, stop drug abuse and save lives.”

See the Executive Order and Public Health Emergency here.

Other government leaders have been pushing legislation fighting the epidemic reducing the gray, illegal operating areas of treatment centers and sober living facilities. Dave Aronberg, Florida State Attorney, and Al Johnson, Asst. State Attorney have put an army of law enforcement in place closing down operators who are participating in illegal patient brokering and putting many lives in danger. They have also been the driving force for tighter laws by pursuing legislation that protects those seeking treatment, and those in treatment.

These key players fighting the epidemic are making changes to industry marketing and operating regulations with House Bill 807, and 65D30. All industry Executives “Need to Know” the extreme changes that are coming, get involved now, be prepared for the changes about to occur, and get educated on ethical business practices. 

You can speak with 5 Thought Leader Addiction Panelists on the coming changes to our industry including Asst. State Attorney, Al Johnson in an open Town Hall Forum on the Sober Homes Task Force on how it was formed, where it is now, and what’s in the future. Get the landscape of the legislative changes coming from the Director of Special Projects at Palm Beach County Substance Awareness Coalition and the ground braking work they are doing in re-molding the Administrative and Marketing Changes that are coming soon.

You can check out the entire 5/10/17 event in Riveria Beach, Florida by clicking HERE.

 

 

 

 

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