Everyone knows that LinkedIn is an extremely valuable business vehicle so Addiction Treatment Marketing Stop Waisting Time on LinkedIn. You need to learn the medium, understand it power, serets, tricks and back-doors. It has over 500 million professionals, over 20 million related to addiction and behavioral health that you can connect with easily, and many industry related groups to join. LinkedIn is like going to an addiction and behavioral health event and their are 20 million addiction and behavioral health professionals there to meet. Being connected is not enough you need to reach 10’s of thousands, make them go to your website to get results.
Are you utilizing, and maximizing it’s potential?
I am one of the most connected, and active addiction and behavioral health professionals on LinkedIn. I’m not saying that to brag, but I have mastered every secret, trick, and backdoor on LinkedIn. I have built up over 17,000 addiction and behavioral health professionals as level one connections, have over 17,500 addiction and behavioral health followers, and own 14 addiction and behavioral health groups with over 50,000 members. I present nationally “Get Linked for Addiction and Behavioral Health Professionals”. I also own a groups (12) on Facebook “Addiction Professional Referral” Group with over 17,000 members.
I have a social media footprint in the millions. I am on LinkedIn 2-3 hrs/day (unless I’m putting on an Addiction and Behavioral Health Thought Leader Panel Series event), FACEBOOK 4-6 Hrs/day, G+ 30min/day, Twitter (@ConnectingBH with 14,000 Followers) 15 min/day.
The reason I have dedicated my time to these social media’s is due to the lack of in-depth participation for Addiction Treatment Marketing in these by treatment centers, detox’s, sales/service organizations, and behavioral health organizations. Many are wasting their time with incorrect postings, insufficient reach, understanding that their marketing has several distinct purposes, and no activity at all. Millennials have changed how to market and you need content and a social media footprint.
Addiction Treatment Marketing specifically needs to demonstrate their products or services without being cold or hard edged (most of the time), brand them as a leader, produce traffic to their website to increase organic SEO, get the visitor to call or purchase their products or services, establish new relationships that will bear fruit, and most importantly attract and engage their target audience..
LinkedIn is extremely valuable in connecting with referral sources, branding, generating traffic, and can be used in conjunction with other pieces of their marketing mix.
Last week, after about a month of watching this addiction professional executive wasting his time Addiction Treatment Marketing with what and how he was doing things on LinkedIn, I called him. I said, “I noticed your a little active on LinkedIn. How is that working for you?”
He said, “I realized that Addiction Treatment Marketing needs to use several social medias to gain exposure, brand, get new contacts, get meetings, and ultimately be viewed as a thought leader, and I figured that LinkedIn was the best place to start. Charles, I see you everywhere LinkedIn, Facebook, and G+. I don’t know how you have the time to do them all”.
I asked him, “How much time he was spending on LinkedIn?”. He said about an hour a day. I then asked him, “What results have you gotten from it?” He said, “nothing”.
I told him that I already figured that out by looking at his profile. I had him pull up his summary of Pulse Posts (one of the best indicators on post views inside LinkedIn), and showed him he was only getting between 10 and 50 views per post. Many are not even doing oulse posts. My Pulse posts are getting from 300-10,000 views and I use those views very strategically.
I said, “That is the reason for my call. I have been noticing your activity, what and how you are doing it, and couldn’t stand to watch you waste so much time. I then asked him, “How much is your time worth?” He said, “About $300/hr-$500/hr”.
I told him, “What if I could save you 1000’s of hours a year on your Addiction Treatment Marketing on Linkedin and Facebook, give you one hour of LinkedIn training showing you many of the tricks and secrets of LinkedIn, utilize your LinkedIn contacts inside and outside of LinkedIn, and get you 500-1,000 new targeted level one connections?” He said, “Oh here’s the pitch that’s going to cost me $1,000’s of dollars”.
I told him, there are so many wasted marketing dollars in Addiction Treatment Marketing including time wasted on LinkedIn. This program offers ‘lifetime value” as these new connections are yours for life, and you will continue to save hours and hours of wasted time for the rest of your life. Our “Get Linked for Addiction Professionals” program is much less than you think. In less than one day your LinkedIn will blow up with new targeted contacts, and two weeks after the training you will be able to see the views on your posts drastically increase.
LinkedIn is only a small portion of the marketing mix that treatment centers, detox’s, sales/service organizations, and behavioral health organizations need. Finding their marketing mix is confusing and overwhelming. However, LinkedIn has uses within and outside of LinkedIn, and should be in the marketing mix for everyone in our industry. We also specialize in Facebook and can drive over 1,000 visitors to a website with a properly written article.
For all this to work many piece need to be put in place; website set-up properly, optimized articles, Google Analytics, call tracking metrics and more. The addiction industry is experiencing major marketing changes and those that do not use social media to get their message infront of the target audince will not survive.
We have several social media marketing programs tapping you into our aurience, growing your own audience, 1,500 new targeted Linkedin level one connections, 1,500 targeted Facebook friends, and start and grow a Facebook group guarenteeing 2,000 targeted members. The programs gets your blog posts put infront of our built audience for 90 days, and after 90 days we train you on Linkedin and Facebook. Our audience consists of;
- Linkedin 17,000 addiction and behaviotal health professionals
- Linkedin 14 groups with over 50,000 addiction and behavioral health members
- Facebook 15,000 addiction related friends
- Facebook 12 addiction and behavioral health groups with over 60,000 members
- Twitter 14,000 addiction and behavioral health followers
- Addiction and behavioral health active email list of 40,000
If you would like to chat about how to market in our industry, or are interested in our events (Addiction and Behavioral Health Executive Thought Leader Panel Series) email me at firstname.lastname@example.org, or call me anytime at 561-235-6195.
CLICK HERE to join 30 of the webs best Addiction and Behavioral Health Groups.