Stop Wasting Time on Linkedin Addiction Treatment Marketing

Date: July 14, 2017 Author: Charles Davis Comments: Leave a reply

 

Everyone knows that LinkedIn is an extremely valuable business vehicle so Addiction Treatment Marketing Stop Waisting Time on LinkedIn. You need to learn the medium, understand it power, serets, tricks and back-doors. It has over 500 million professionals, over 20 million related to addiction and behavioral health that you can connect with easily, and many industry related groups to join. LinkedIn is like going to an addiction and behavioral health event and their are 20 million addiction and behavioral health professionals there to meet. Being connected is not enough you need to reach 10’s of thousands, make them go to your website to get results.

Are you utilizing, and maximizing it’s potential?

I am one of the most connected, and active addiction and behavioral health professionals on LinkedIn. I’m not saying that to brag, but I have mastered every secret, trick, and backdoor on LinkedIn. I have built up over 17,000 addiction and behavioral health professionals as level one connections, have over 17,500 addiction and behavioral health followers, and own 14 addiction and behavioral health groups with over 50,000 members. I present nationally “Get Linked for Addiction and Behavioral Health Professionals”. I also own a groups (12) on Facebook “Addiction Professional Referral” Group with over 17,000 members.

I have a social media footprint in the millions. I am on LinkedIn 2-3 hrs/day (unless I’m putting on an Addiction and Behavioral Health Thought Leader Panel Series event), FACEBOOK 4-6 Hrs/day, G+ 30min/day, Twitter (@ConnectingBH with 14,000 Followers) 15 min/day.

The reason I have dedicated my time to these social media’s is due to the lack of in-depth participation for Addiction Treatment Marketing in these by treatment centers, detox’s, sales/service organizations, and behavioral health organizations. Many are wasting their time with incorrect postings, insufficient reach, understanding that their marketing has several distinct purposes, and no activity at all. Millennials have changed how to market and you need content and a social media footprint.

Addiction Treatment Marketing specifically needs to demonstrate their products or services without being cold or hard edged (most of the time), brand them as a leader, produce traffic to their website to increase organic SEO, get the visitor to call or purchase their products or services, establish new relationships that will bear fruit, and most importantly attract and engage their target audience..

LinkedIn is extremely valuable in connecting with referral sources, branding, generating traffic, and can be used in conjunction with other pieces of their marketing mix.

Last week, after about a month of watching this addiction professional executive wasting his time Addiction Treatment Marketing with what and how he was doing things on LinkedIn, I called him. I said, “I noticed your a little active on LinkedIn. How is that working for you?”

He said, “I realized that Addiction Treatment Marketing needs to use several social medias to gain exposure, brand, get new contacts, get meetings, and ultimately be viewed as a thought leader, and I figured that LinkedIn was the best place to start. Charles, I see you everywhere LinkedIn, Facebook, and G+. I don’t know how you have the time to do them all”.

I asked him, “How much time he was spending on LinkedIn?”. He said about an hour a day. I then asked him, “What results have you gotten from it?” He said, “nothing”.

I told him that I already figured that out by looking at his profile. I had him pull up his summary of Pulse Posts (one of the best indicators on post views inside LinkedIn), and showed him he was only getting between 10 and 50 views per post. Many are not even doing oulse posts. My Pulse posts are getting from 300-10,000 views and I use those views very strategically.

I said, “That is the reason for my call. I have been noticing your activity, what and how you are doing it, and couldn’t stand to watch you waste so much time. I then asked him, “How much is your time worth?” He said, “About $300/hr-$500/hr”.

I told him, “What if I could save you 1000’s of hours a year on your Addiction Treatment Marketing on Linkedin and Facebook, give you one hour of LinkedIn training showing you many of the tricks and secrets of LinkedIn, utilize your LinkedIn contacts inside and outside of LinkedIn, and get you 500-1,000 new targeted level one connections?” He said, “Oh here’s the pitch that’s going to cost me $1,000’s of dollars”.

I told him, there are so many wasted marketing dollars in Addiction Treatment Marketing including time wasted on LinkedIn. This program offers ‘lifetime value” as these new connections are yours for life, and you will continue to save hours and hours of wasted time for the rest of your life. Our “Get Linked for Addiction Professionals” program is much less than you think. In less than one day your LinkedIn will blow up with new targeted contacts, and two weeks after the training you will be able to see the views on your posts drastically increase.

LinkedIn is only a small portion of the marketing mix that treatment centers, detox’s, sales/service organizations, and behavioral health organizations need. Finding their marketing mix is confusing and overwhelming. However, LinkedIn has uses within and outside of LinkedIn, and should be in the marketing mix for everyone in our industry. We also specialize in Facebook and can drive over 1,000 visitors to a website with a properly written article.

For all this to work many piece need to be put in place; website set-up properly, optimized articles, Google Analytics, call tracking metrics and more. The addiction industry is experiencing major marketing changes and those that do not use social media to get their message infront of the target audince will not survive.

We have several social media marketing programs tapping you into our aurience, growing your own audience, 1,500 new targeted Linkedin level one connections, 1,500 targeted Facebook friends, and start and grow a Facebook group guarenteeing 2,000 targeted members. The programs gets your blog posts put infront of our built audience for 90 days, and after 90 days we train you on Linkedin and Facebook. Our audience consists of;

  • Linkedin 17,000 addiction and behaviotal health professionals
  • Linkedin 14 groups with over 50,000 addiction and behavioral health members
  • Facebook 15,000 addiction related friends
  • Facebook 12 addiction and behavioral health groups with over 60,000 members
  • Twitter 14,000 addiction and behavioral health followers
  • Addiction and behavioral health active email list of 40,000

If you would like to chat about how to market in our industry, or are interested in our events (Addiction and Behavioral Health Executive Thought Leader Panel Series) email me at info@behavioralhealthnetworkresources.com, or call me anytime at 561-235-6195.

CLICK HERE to join 30 of the webs best Addiction and Behavioral Health Groups.

Value of Level One’s, Groups, & Followers; Linkedin Addiction Professional

Date: June 7, 2017 Author: Charles Davis Comments: Leave a reply

LinkedIn has over 500 million professionals and many tell me that they don’t know how to use it as a Linkedin addiction professional. I have studied this social medium in depth because there is a tremendous amount of value for any addiction related business. It is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I have started my own company Behavioral Health Network Resources based on my LinkedIn addiction professional audience targeting the addiction industry.

LinkedIn has an internal ranking system that I am sure many have seen “You are ranked in the top 1%”. I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views, and is not an indication of your utilization of LinkedIn.  CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90.

I offer specific packages for a Linkedin addiction professional with LinkedIn training, LinkedIn profile management, and a 90 day social media package with Linkedin and Facebook. I present nationally “Get Linked for Addiction Professionals,” and have held 9 addiction executive events (attracting 160-225 addiction professional attendees) focusing on the ethical business side of our industry. I can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the addiction treatment industry this a is must for any Linkedin addiction professional.

The first thing I ask is “How many level one contacts do you have?” The answer is usually around 500. Then I ask “How many groups do your belong to?” The answer is usually under 10. The last questions I ask is “How many people are following you?” The answer usually is I don’t know. I ask several other questions like; “Are you doing Pulse Posts?,” Are you sending them to your organizations website?,” and many more.

The most important thing I’ve learned as an Advertising Executive for the two largest papers in South Florida was that I wasn’t selling ads, inserts, and flyers. I was selling a large audience; a large audience. I tell them for LinkedIn to be effective you need to have an audience. You need to reach mass numbers of professionals that can assist in growing your business.

Sure you can post on the main board, but are you reaching the contacts and influencers in your field?

If you have 500 level one Linkedin addiction professional contacts, you can send a message directly to their board. Now think if you have 10,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts). Get the picture.

If you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, assuming all group group manager’s approve your post, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups your get 5x’s more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.

Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can’t control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 17.000 addiction professional and behavioral health followers. These followers see my activity.

I switched fields over 4 years ago and have grown my LinkedIn network to the following;

17,000 Addiction Professional Level One Connections on Linkedin

Own 14 Linkedin Addiction and Behavioral Health Professional Groups with over 40,000 members (Addiction Professional Referral Group has over 16,000 members)

Have over 17,000 Linkedin Addiction and Behavioral Health Followers

Have 12,000 Facebook Addiction Related Friends

Own 8 Facebook Addiction and Behavioral Health Groups with over 50,000 members

Active Addiction Professional Email List of 40,000

Have 15,500 Addiction related Twitter Followers

This is a large audience in my field, probably one of the largest in the addiction professional field. I started my own company Behavioral Heath Network Resources with LinkedIn being the foundation of my company. Since February, 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. This has only been possible because individuals see by my activity that I am a leader in the marketing arena for addiction professionals.

I provide Addiction Executive Events (Click HERE to read over 30 testimonials from one of our SOLD Out events the Addiction VIP Symposium), 90 day social media marketing packages tapping your organization into my large audience and growing an audience for you, set-up referral relationships that are extremely valuable to addiction treatment centers, Linkedin addiction professional profile package, connecting private clinicians, EAP’s, Interventionists, LMHC’s, attorneys, detox centers, and all addiction related businesses. I have several treatment centers that have contracted me as a Marketing consultant. I have done marketing for; Challenges Treatment Center, Artesian Wellness, International Recovery Center, Sigmund Software, Pass It On (A live off Broadway play featuring Bill W & Dr. Bob), and I even helped high level addiction professionals find employment.

LinkedIn is the world’s largest professional meeting place and the most under utilized medium in the addiction treatment industry. If your not putting in the time to utilize it you’re missing out. There are many tricks and short cuts to utilizing LinkedIn which I will feature in future posts.

Ask yourself “How much is my time worth?… $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that’s 20 hours a month, …240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If your interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90 day social media marketing package feel free to contact me at 561-235-6195, or info@behavioralhealthnetworkresources.com.

CLICK HERE to join our most popular group with 16,000 addiction professionals and get connected with many addiction professionals trying to assist clients that they cannot provide the services for, get the latest addiction and behavioral health information, addiction and behavioral jobs, companies that are hiring, conferences and networking events, DCF information, Accreditation Information, treatment centers and Detox’s that are for sale, buyers that are interested in purchasing addiction and behavioral health organizations, and much more…

If you are in the addiction treatment industry please connect with me at www.linkedin.com/in/charlesdavis1/

35 of the Webs Best Addiction and Behavioral Health Groups to Join with over 100,000 Members

CLICK HERE to check out these 35 outstanding groups

Charles Davis LinkedIn Top Contributor

Nothing To Show For Your Addiction Treatment Marketing Spend

Author: Charles Davis Comments: Leave a reply

I’m a big picture kind of guy with the vision for long-term solutions. Many treatment centers are short sighted with their addiction treatment marketing efforts. I’m not the only one that sees this in the addiction treatment and addiction sales/service markets.

Many industry experts are saying that only about 5-10% of all internet traffic is attributable to paid search, while 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.

There are big dollars spent on addiction treatment marketing in the Addiction Treatment Industry to get treatment clients and to get sales/service business. According to FORBES Magazine 35 BILLION Dollars of revenue are generated from addiction treatment alone. If you are savvy in marketing, you are spending 25% of your revenue on marketing; that means there is over 8 billion dollars being spent on addiction treatment marketing in our industry.

There are currently two national shifts occurring in addiction treatment marketing. National large treatment centers are bullying the small to medium size centers with the GOOGLE ADWORDS market and GOOGLE is laughing all the way to the bank everyday. Consider this, GOOGLE is generating a whopping 100 MILLION DOLLARS PER DAY in ADWORDS. There are about 75 players spending $500,000-$3,000,000 per month in the addiction industry. This is causing major problems for the small to medium size players to be able to play the ADWORDS game. They are scared and don’t know how to resolve the problems.

It generally takes about 10-15 calls to generate one client. The CPA is generally $1500-$3,000 per client depending how you break it down. In that process there are 100’s that have touched upon their center. The days of being happy getting that one are gone. You need to repeatedly and continually get them back into your referral sales funnel. Also, focusing on a minimum of 4 social mediums (LinkedIn, Facebook, Twitter, and You Tube) that include a large audience and solid content to organically grow SEO is paramount.

Many small to medium size players have unsophisticated marketing infrastructure in place and a lack of knowledge with marketing. They have been somewhat successful until now in the ADWORDS sandbox. For these centers to survive they have to get smart and have something to show for the $15,000-$25,000/Month marketing spend. They need a long-term plan with a large marketing mix that gives them something to show for their yearly spend on marketing.

With the ADWORDS game once you run out of money or stop paying up to $52 a click, your marketing is totally gone. No more leads, no more lead generation, no more SEO; they are stuck with nothing. Had they put a solid organic model to their addiction marketing marketing mix they would still have a steady “drip” of conversions, and steady Eddy SEO.

Content Models take time to start producing (6-9 months), and 3 years to put your organization in their optimum position. It takes and understanding of social media, email marketing, SEO, call tracking, call center lead generation, Google anlytics, and much more. Contact Charles Davis at bhnrcharles@gmail.com, or 561-235-6195 to make sure you have something to show for your marketing spend in the future.

Start connecting and growing you addiction treatment audience by CLICKING HERE.

Top 5 Legal Things Addiction Professionals Must Know

Date: May 8, 2017 Author: Charles Davis Comments: 3 Replies

A hurricane has hit Addiction Treatment Center Owners, Detox Center Owners, and Sober Home Operators. This hurricane is hitting full force with 5 bills HB 807 (SB 788), HB 249 (SB 588), HB 477, HB 557 (SB 840), and SB 866 (HB 791). While this hurricane is directed towards patient brokers, drug dealers, prescribing doctors, and hospitals (collection of OD data), it also requires treatment centers to operate quite differently severe penalties, felony charges, and jail time. The old “Laissez-faire” operating mentality is gone and being replaced because of abuse, irresponsibility, and the loss of many lives.

This is first time our industry will have regulations designed to get rid of the large underground network of patient brokers. The passed legislation is ultimately designed to address the heroin epidemic and save lives. If you do not completely understand all the legislation that has come and is coming you will not be operating soon.

At Behavioral Health Network Resources (BHNR) October 27, 2016 event where we honored the Riviera Beach Civil Drug Court and raised over $400,000 worth of treatment scholarships (services not monies), we said there was a hurricane coming to South Florida and to start preparing for future changes. As a conference host provider (8 events total) educating Executives on the ethical business side of addiction, Behavioral Health Network Resources knew it was our responsibility to use our large professional direct audience and social media network to educate on these complex changes.

About three months ago we started attending the Sober Homes Task Force and Palm Beach County Substance Awareness Coalition (PBCSAC) Meetings. We did this to try and understand the legislative process and the changes that are coming. We sat quietly, listening, getting educated, and took in all the information that we could to get an understanding to educate the professional community and the Executives attending our events.

We sat in meetings and tried to get an understanding on these changes. We noticed that there are only about 40-50 organizations participating with these organizations. These organizations have formed the landscape for the legislative changes. Any organization that has not been present, or decided not to participate could have helped mold the new regulated addiction treatment industry.

In our journey over the last several months there are still areas where we are confused. The legal jargon that the bills are written can be extremely difficult to understand, and understanding some areas where there may be loop holes. We have spoken with many operators that either seemed to think the changes will never happen, are relying on the interpretation of their legal counsel, or even worse an interpretation from their peers. We have also seen on social media the same type of reaction with many complaining, but few getting involved.

This prompted Behavioral Health Network resources to host an event that puts the forging Father’s in an open town hall forum for the operators to get educated. The Addiction Executive Thought Leader Panel Series “Fighting Patient Brokering” May 10, 2017 event in Riviera Beach puts owners directly in front of the driving force on these changes (Sober Homes Task Force) with 5 Executive panelists. CLICK HERE to check out the entire event.

This event had 210 participants, 120 organizations, 12 attorneys, and 75% of the registrants were CEO’s and Directors. We urge all to get involved in molding our industry being an “Agent of Change”, and to start attending the Some Homes Task Force and the Palm Beach County Substance Awareness Coalition meetings. We would like to thank our sponsors, exhibitors, attendees, and volunterrs that made this event possible.

Our industry is changing fast, self-regulation, unity, and positive messages are needed. We felt it’s extremely important for all professionals in our industry to gain as much knowledge as possible on these drastic changes and have allowed access to 1.5 Billion people on Facebook with the Facebook Live feed of the event. Below you can visit the panelist portion of the event and get educated on some of the issues.

The current legislation that was passed on May 4, 2017 HB 807 (SB 788) broken down to simplistic terms;

Marketing: Drug treatment center marketers will need to be licensed by the state’s Division of Consumer Services. Deceiving, lying, or misleading about treatment services offered, amenities, and the high jacking of 800 numbers will be first-degree misdemeanor. We have been educating centers of the 800-number high jacking using our national social media audience, and as a personality on the national Recovery Radio Raw Show with Indian Bob.

Criminal Penalties: Statewide you can be investigated and prosecuted for patient brokering. Prosecution could result in a felony and the fines increase with the number of patients brokered. Brokering more than 20 patients will be a first-degree felony and a whopping fine of $500,000.

DCF’s Role (Department of Children and Families): It will now cost much more to license a facility and the penalty for operating without a license is a third-degree felony with a maximum 5 years in jail. DCF significant increase in licensing fees. Operating without a license becomes a third-degree felony, carrying a maximum five-year prison sentence. DCF now must draft the new rules including; clinical, treatment best-practices, operating standards, levels of qualifications for addiction professionals and the number of staff that will be required to operate. DCF will also be allowed to visit you center anytime without notice and inspect all of the above.

As a treatment center owner, detox center owner, or sober living owner you need to completely understand the 5 bills that have passed below;

HB 807 (SB 788) — Marketers will now have to be licensed and there are stiff penalties and fines for patient brokering. and centers will be help legally liable for deceptive marketing practices. It makes DCF the “big brother” and enforcer of the industry

Sponsors: Reps. Bill Hager, R-Boca Raton; Gayle Harrell, R-Stuart; and Joseph Abruzzo, D-Boca Raton; and Sen. Jeff Clemens, D-Atlantis.

HB 249 (SB 588) — Paramedics, emergency techs, and hospitals to collect data on overdoses and report them to the Dept. of Health. Forces hospitals to adapt overdose protocols.

Sponsors: Reps. Bob Rommel, R-Naples, Larry Lee Jr., D-Fort Pierce; and Sen. Kathleen Passidomo, R-Naples.

HB 477 —  Directly attacks drug dealers with min. and mandatory jail time including heavy fines for dealing in fentanyl. It also gives prosecutors the option of imposing murder charges.

Sponsors: Reps. Kathleen Peters, R-St. Petersburg; and Charlie Stone, R-Ocala.

HB 557 (SB 840) — Directed towards prescribing physicians controlling the quantity of opioids prescribed to five days. The Prescriptions that are filled for any controlled substances must be reported in the State prescription drug monitoring database within one day.

Sponsors: Rep. Nicholas Duran, D-Miami, Rep. David Silvers, D-West Palm Beach; and Sen. Jeff Clemens, D-Atlantis.

SB 886 (HB 791) — Protects individuals that have been Marchman Acted by making their court records confidential.

Sponsors: Sen. Bobby Powell, D-West Palm Beach; and Rep. Joseph Abruzzo, D-Boca Raton.

While Florida has one of the worst reputations for addiction treatment in the US, we must realize that Florida is also one of the most popular destinations for treatment and one of the nation’s largest providers of treatment. The large underground patient brokering network is national and many other states have the same issues as Florida, however the spot light has been on South Florida. The work that has been done and will be done is setting a precedence to be followed nationally, and with Dave Aronberg, his army, and national plans to save lives puts Florida in a positive light with the new “Florida Model” to be followed.

BHNR is dedicated to educating Addiction Executives on ethical business practices nationwide, while our events attract a national audience we are in process of hosting our Addiction Executive Thought Leader Panel Series events in other states like California, Texas, and in the Northeast. If your organization is dedicated to ethical business practices and want to educate your peers we would like to speak with you about partnering on an event in your state.

Facebook Addiction Professional Referral Group 16,000 Members. Extremely active group that is an outstanding ethical resource for Addiction Professionals. This group has banned over 2,000 questionable members. CLICK HERE

Linkedin Addiction Professional Referral Group 15,000 Members

Facebook Generation “X” Addiction Unleashed 10,000 Members

Facebook South Florida Addiction Connection 2,000 South Florida Members

Facebook Addiction Treatment Industry Top 100 6,000 Members

Facebook South Florida Connection Addiction and Behavioral Health 10,000 Members

Facebook Addiction and Behavioral Health Events 5,000 Members

Facebook  ᗩᗪᗪIᑕTIOᑎ ᖇEᔕᑕᑌE; ᕼEᒪᑭ ᗷEᖴOᖇE IT’ᔕ TOO ᒪᗩTE 6,000 Members

Facebook New Jersey Addiction Support 2,000 Members

Facebook Addiction and Behavioral Health Options 2,500 Members

Facebook 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆 𝑪𝒚𝒄𝒍𝒆 1,000 Members

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Charles Davis

CEO Behavioral Health Network Resources

Press Release; Governor Scott Declares Opioid Public Health Emergency

Date: May 3, 2017 Author: Charles Davis Comments: Leave a reply

 

Here is Gov. Scott’s Press Release Declaring Statewide Public Health Emergency for Opioid Epidemic

 

Tallahassee, Fla. — Today, following the Centers for Disease Control and Prevention (CDC) declaring a national opioid epidemic, Governor Rick Scott signed Executive Order 17-146 directing a Public Health Emergency across the state. By signing the Emergency Order, it will allow the state to immediately draw down more than $27 million in federal grant funding from the United States Department of Health and Human Services (HHS) Opioid State Targeted Response Grant which was awarded to Florida on April 21 to provide prevention, treatment and recovery support services. Without the order, it would have taken months for the state to distribute these funds to local communities. In addition to declaring a Public Health Emergency, Surgeon General Dr. Celeste Philip will issue a standing order for Naloxone, an emergency treatment for opioid overdose. This will ensure first responders have immediate access to this lifesaving drug to respond to opioid overdoses.

Governor Scott said, “Today, I issued an executive order which allows the state to immediately draw down more than $27 million in federal grant funding which will immediately be distributed to communities across the state to deal with the opioid epidemic. HHS Secretary Dr. Tom Price awarded the Opioid State Targeted Response Grant to Florida and I want to thank the Trump Administration for their focus on this national epidemic. I have also directed State Surgeon General Dr. Celeste Philip to declare a Public Health Emergency and issue a standing order for Naloxone in response to the opioid epidemic in Florida.

“Last month, I directed the Department of Children and Families (DCF), the Department of Health (DOH) and the Florida Department of Law Enforcement (FDLE) to meet with communities in Palm Beach, Manatee, Duval and Orange Counties to identify additional strategies to fight the rising opioid usage cases in Florida. They have gotten a lot of feedback this week and we will continue to look at additional ways we can fight this national epidemic which has taken the lives of many Floridians.

“I know firsthand how heartbreaking substance abuse can be to a family because it impacted my own family growing up. The individuals struggling with drug use are sons, daughters, mothers, fathers, sisters, brothers and friends and each tragic case leaves loved ones searching for answers and praying for help. Families across our nation are fighting the opioid epidemic and Florida is going to do everything possible to help our communities.”

Attorney General Pam Bondi said, “This declaration will help strengthen our continued efforts to combat the national opioid epidemic claiming lives in Florida by providing additional funding to secure prevention, treatment and recovery support services. I want to thank Governor Rick Scott for his continued partnership in combating drug abuse in our state; from shutting down pill mills to outlawing deadly synthetic drugs, Governor Scott has long supported efforts by my office and law enforcement to raise awareness, stop drug abuse and save lives.”

See the Executive Order and Public Health Emergency here.

Other government leaders have been pushing legislation fighting the epidemic reducing the gray, illegal operating areas of treatment centers and sober living facilities. Dave Aronberg, Florida State Attorney, and Al Johnson, Asst. State Attorney have put an army of law enforcement in place closing down operators who are participating in illegal patient brokering and putting many lives in danger. They have also been the driving force for tighter laws by pursuing legislation that protects those seeking treatment, and those in treatment.

These key players fighting the epidemic are making changes to industry marketing and operating regulations with House Bill 807, and 65D30. All industry Executives “Need to Know” the extreme changes that are coming, get involved now, be prepared for the changes about to occur, and get educated on ethical business practices. 

You can speak with 5 Thought Leader Addiction Panelists on the coming changes to our industry including Asst. State Attorney, Al Johnson in an open Town Hall Forum on the Sober Homes Task Force on how it was formed, where it is now, and what’s in the future. Get the landscape of the legislative changes coming from the Director of Special Projects at Palm Beach County Substance Awareness Coalition and the ground braking work they are doing in re-molding the Administrative and Marketing Changes that are coming soon.

You can check out the entire 5/10/17 event in Riveria Beach, Florida by clicking HERE.

 

 

 

 

American Addiction Centers Addressing 800 Number High Jacking; Due Diligence

Date: April 22, 2017 Author: Charles Davis Comments: Leave a reply

Outstanding show with American Addiction Centers educating on the sophisticated scheme on high jacking treatment centers 800 numbers. There has been a lot of centers numbers being stolen, and activity in many Facebook social media groups (Addiction Professional Referral Group 16,000 Members, and The Addiction Industry Top 100 Group 5,300 Members) is the pointing the finger on this national problem without in depth due diligence. Get educated on this national problem in the video below. (Please note we experienced technical sound difficulties and the sound does not start until 2 min. and 15 sec. into the video.)

We will also be addressing this issue and how to prevent and check for this issue at the Addiction and Behavioral Health Executive Thought Leader Symposium, on May 10, 2017. in Riveria Beach, FL. This event features 5 Executive Thought Leaders (Asst. State Attorney, PBC Substance Awareness Coalition, PBSO, Indian Bob, and more…) discussing sober home and treatment center busts, what’s in store for the future, and vital marketing intel from other panelists during this unique talk show host/town hall forum. CLICK HERE to check out the entire event.

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No Need to Fear Opiate Withdrawal; The BRIDGE Medical Device

Date: April 21, 2017 Author: Charles Davis Comments: Leave a reply

Opiate withdrawal is the most difficult part of quitting opioid addiction, whether it involves codeine, fentanyl, Vicodin or heroin, the acute pain associated with the process is scary and painful. Many experts believe that both the pain of detox and the fear of that pain are one of the greatest barriers to patient detoxification and rehabilitation. It’s clear that many patients quit before they can be moved to a medication-assisted treatment program.

A new alternative pain management treatment for withdrawal and other acute pain patients is…

You can also learn about this new device and get valuable must know industry information at the Addiction and Behavioral Health Executive Thought Leader Symposium, on May 10, 2017. in Riveria Beach, FL. This event will feature a live presentation on the BRIDGE medical device as well as an interactive forum with several Executive Thought Leaders including Al Johnson, Esq., Asst. Florida State Attorney, Head of Sober Living Task Force discussing sober home and treatment center busts, what’s in store for the future, and vital marketing intel from other panelists during this unique talk show host/town hall forum. CLICK HERE to check out the entire event.

Popular Facebook Groups to Join

Addiction Professional Facebook Group 16,000 Members

Generation “X” Addiction Unleashed 9,600 Members

Addiction Rescue; Help Before Its Too Late 5,900 Members

South Florida Addiction Connection 1,600 Members

Addiction Treatment Industry Top 100 5,300 Members

Millennials and Addiction Treatment Marketing

Date: April 20, 2017 Author: Charles Davis Comments: 1 Reply

Article written by Millennial, Madison Richards

There is a gap between millennials and addiction treatment marketing. Millennial’s are changing addiction treatment marketing and behavioral health marketing.  I know, I am one and have been in treatment a couple of times. We are forcing businesses to truly engage and build relationships with us to get our business. We are in a scared and confused state, and need to be in touch and comfortable with our treatment center decision.

I am part of a generation that currently represents the largest potential lifetime value of all the consumer segments. We all know that the national success rates of treatment are at about 10%.  The reality is that we need to be in treatment more than once.

After attending a marketing conference in Las Vegas where millennial’s was the hot topic, it dawned on me that addiction treatment marketing and behavioral health marketing is failing to attract and engage their largest target market. The addiction treament industry is being dominated on the largest social medium (Facebook) by patient brokers because they understand how to attract and engage individuals seeking treatment. Treatment centers need to understand and use more sophisticated marketing that attracts, engages, and brings the viewer to their websites.

Millennial’s are the largest audience of potential buyers of treatment.  A millennial is anyone born between 1980 and 2005; there are over 80 million. We are ethnically diverse, mainly college graduates, and know/dominate the internet.  The internet, cell phones and social media are our BFF’s.

When trying to figure out why they are not getting through to us, addiction treatment falls short in sustaining a truly dedicated effort to connecting with us.

This type of approach involves developing programs from scratch specifically for millennials, including: content, getting us to engage and building a trust relationship. We spend most of our time on mobile devices and want to be engaged.

From a marketing professional perspective, it really is the basics.  Offering potential client/service engagement using our language, in an honest and true story we can relate to, not clinical jargon. We understand what we are experiencing with our drug and alcohol issues and attacking us from a clinical perceptive does not work effectively.

The bottom-line is millennials are going to use our “inner circle” to find out about treatment. We are looking for social mediums that are not polished and professional.  We are thirsting for, interesting, real life experiences similar to ours that opens us up, and email contact that touches us a makes us want to engage.  We prefer to see content that relates to us, not clinical crap and not what a cookie cutter marketing agency thinks we want.

Examine your marketing model and take the time to engage with millennial’s; we are the most powerful buying group in the nation.

One of the biggest problems is many treatment centers and sales/service organizations want an instant return like they used to see with adwords and PPC. Social media is only a part of your marketing mix and audience is earned over time. It requires your most important web marketing tool which is your blog. This requires content that is relivent to the reader. The landscape of social media has changed due to complex algorithms.

The days of just posting and seeing results are gone for addiction treatment marketing. You either have to pay Facebook or Linkedin for ads, or build your own audiences within these mediums. Our 90 day social media marketing package not only taps you instantly into our audience, but also grows an audience that is your intellectual property after our 90 days social media maketing program.

If you are interested in tapping into our captured audience of 30,000 Addiction and behvioral health level one connections on Linkedin, our 14 Linkedin addiction groups with 40,000 members, our 12,000 addiction related Facebook friends, our 8 Facebook addiction groups with over 50,000 members, our 13,000 addiction twitter followers, and our professional email list of over 40,000 addiction professionals contact Charles Davis at 561-235-6195, or info@behavioralhealthnetworkresources.com.

Click the above pic to see 35 of the webs best addiction groups, or click the highlighted links below to join a couple of the most popular Facebook groups. Join over 16,000 Facebook group members and assist the dozens seeking treatment information in these two Facebook groups; Addiction Professional Facebook Group, and 6,200 Addiction Rescue; Help Before Its Too Late.

Where Are Your Addiction Marketing Dollars?

Author: Charles Davis Comments: Leave a reply

Addiction treatment centers can generate large amounts of revenue from the 40 billion dollar a year industry. However, there are many layers of their marketing mix that need to be in place to be effective and not waste marketing dollars. Many centers take short cuts and many times take the losest bidder for their marketing. Many do not like what the experienced marketing leaders in our industry have to tell them and the investment that is needed to generate clients. Taking the lowest bidder, and short cuts costs you twice as much than if you invested the time, money, and resources to get the many mechinisms in place for effective marketing.

Many treatment do not realize the base number that they must invest yearly in their marketing to grow ethically. There is a baseline number that addiction treatment and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, SEO, ADWORDS, PPC, “DRIP” Campaigns, mobile, call center lead generation, snail mail, email mail marketing, organic rankings, gorilla marketing, FACEBOOK, LinkedIn, professional events, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.

There are many that are not using a marketing mix and not spending enough while expecting results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits, however there is also a cost to marketing in our industry.

We have a client that we are doing some social media work for. This client is brand new to web marketing in our industry. They were shocked on how complicated and expensive it is to have a successful marketing campaign and the many different components it entails.

I explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.

The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short sighted because they burn much more than that before they figure out that what they are doing is not working.

I suggested we do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intel the marketing is just a guessing game and dollars will most likely be wasted.

This client knew we were thought leaders in marketing for the addiction treatment industry by our activity and exposure..

I carefully explained the many pain points in addiction marketing. I went in depth on the many avenues to consider including ADWORDS, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowd sourcing organic model, and finding a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again and again until they become a client.

This client with the help of our web marketing partner is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.

There is an industry minimum number that you should be investing in your marketing. Post your percentage point and we will reveal what the industry standard number is.

Want is the magic number (% Point) that you are investing?

You can also get valuable ethical marketing must know information at the Addiction and Behavioral Health Executive Thought Leader Symposium, on May 10, 2017. in Riveria Beach, FL. This event features 5 Executive Thought Leaders including Al Johnson, Asst. Florida State Attorney, Head of Sober Living Task Force, PBSO Detective, PBCSAC, and more discussing sober home and treatment busts, what’s in store for the future, and vital marketing intel like 800 number high jacking from other panelists during this unique talk show host/town hall forum. CLICK HERE to check out the entire event.

Lack of Experience in Addiction Treatment Marketing is Costing You Money

Author: Charles Davis Comments: 1 Reply

“If you think it is expensive hiring a professional wait until you hire an amateur.”- Red Adair

If you have been around the drug rehab space for any amount of time you have probably experienced this to one degree or another. Have you hired a PPC marketing firm who had little or no experience in Drug Rehab? Did you experience Google vacuuming out your wallet and returning very few admissions? You are not alone.

Really this quote is just a more sophisticated way of saying “you get what you pay for”. If you are considering hiring outside help with your addiction treatment marketing, then hire a team with deep knowledge in the addiction treatment industry. Do not recommend experimenting with individuals or teams who are new to the drug rehab industry. Why? This will cost you twice as much for an experienced marketing organization to correct.

“Vision without execution is hallucination.” – Thomas Edison

Let’s face it, great ideas are a dime a dozen. Business opportunities and business ideas are plentiful. The challenge is making those dreams come true. In the drug rehab industry there are many moving parts including: clinical, governmental/regulatory, insurance, real estate, marketing, sales/referrals, admissions/call center, difficult patients, accounts receivable and the list goes on. Putting all these pieces together and having them run like a well-oiled machine is something that only experience can teach.

Every business requires a steady flow of customers — the addiction treatment field is no different. There are many ways to attract clients to your business, with the Internet being one of the latest; however it can be prohibitively expensive.

Addiction treatment marketing for lead generation requires two mindsets:
1. Lead generation is an investment in the long term sustainability of the business
2. Lead generation has to be trackable in order for you to succeed

Lead generation requires an investment.  The amount of the investment depends on how fast you want leads, how many leads, and the ability of the center to adapt to the incoming inquiries. If you don’t know how to prepare a marketing budget, We can help you with a 5 minute phone call. The best leads will originate on your web site or from your people on the ground. This is what experience has taught us as lead generation professionals.

CLICK HERE for a Free Download: PDF Guide to Building a Better Drug Rehab Website

We spcialize as an industry consultant and an organic social media marketing leader. All of our clients need more than our social media marketing package. They also need reliable, educated, and experienced website marketing to handle their complicated websites and all the specialized moving parts underneath. As a consultant our name is on the line, and we have partnered with an industry leader for many of the services outlined in this article. If you would like to speak with an experienced addiction treatment web marketing company and see where your website is leaking and costing you money CLICK HERE and contact our perferred partner.

You can also get valuable ethical marketing must know information at the Addiction and Behavioral Health Executive Thought Leader Symposium, on May 10, 2017. in Riveria Beach, FL. This event features 5 Executive Thought Leaders including Al Johnson, Asst. Florida State Attorney, Head of Sober Living Task Force, PBSO Detective, PBCSAC, and more discussing sobe home and treatment busts, what’s in store for the future, and vital marketing intel from other panelists during this unique talk show host/town hall forum. CLICK HERE to check out the entire event.