Drug rehab SEO blog writing is poor at best with many addiction treatment centers. Without useful content for the reader, search engine optimization and long-form content there is little chance for the page to rank organically on Google for a key search term. A blog is the most important web marketing tool. It is what gets you on page one of Google.
What Does Good Drug Rehab SEO Blog Writing Need?
A blog is not just an evil necessity. It has specific purposes in your drug rehab marketing. This is one of the most important tools for generating clients. You hear it all the time, “content is king.” While this is true simply having content is not enough. Most drug rehabs that even have blogs are wasting time and money.
A blog has several important purposes including attracting your target audience and ultimately getting ranked on Google. A single post can generate 1000’s of clicks to your website. Many centers are paying for Google AdWords to accomplish this. However, as explained below PPC only gets 1.81% of page one clicks. The top organic posts get a whopping 60-70% of the clicks. Not to mention the PPC ads generate a ton of Medicaid and Medicare calls. We visit addiction treatment center websites every day. Here are some of the most common mistakes;
- no blog (more than 50% of the drug rehab websites we visit)
- a blog is there but hasn’t been active in many months
- the content of the blog is only about 600-800 pages per post
- does not use H Tags
- H Tags are used improperly
- no use of picture descriptions
- ALT Tags left blank
- Poor content that doesn’t provide valuable information for the reader
- Content is not attracting and engaging
These are just the most common mistakes, there are many more. All the above and many more are preventing you from ranking organically on Google.
Generating Clients for Drug Rehabs is Competitive
The competition is fierce for substance abuse treatment centers. The behavioral health industry is experiencing unprecedented change. New laws, Legit Script certifications, call center regulation, and the billing companies playing games with reimbursements.
Operating on the business and marketing sides as you did a year ago puts you are a great risk of closing your doors. Many centers have closed relying upon old strategies of boots on the ground and AdWords. Drug rehab SEO blog writing is key to getting on page one of Google and obtaining clicks.
We hear that many still think the solution of filling beds is to use AdWords and PPC. Let’s break that down. The paid ads only receive 1.81% of page one clickthroughs. You are forced in a monopoly to get Legit Script certification at $2000 and $1200 annually. Once you get approved you are in an ocean of competition with some sharks spending over $500,000 a month.
How Small Players Can Beat Goliath with Drug Rehab SEO Blog Writing
With the new landscape, many big players are hurting. They can’t steer their streamliners quickly enough, it takes time for them to switch and react. The small players have several advantages. Understanding how to produce a high-quality blog with SEO that ranks on page one of Google is paramount. However, they must be smarter and have a marketing plan and mix. This is difficult for many of them, as they operated for years without a business or marketing plan.
The small players can beat the big players by ranking on page one of Google for long tail keywords. Consider this, Google Maps and the first three organic listings get a whopping 60-70% of page one clickthroughs. Many of the big players are not focusing on long-tail keywords in their drug rehab SEO blog writing. Small centers need to have high-quality blogs.
Each blog post should be centered around one long-tail keyword and optimized for search engine optimization. For example, let’s say I am a drug rehab located in West Palm Beach. You might do a blog post on “Drug Rehabs West Palm Beach Options,” or “Careful When Looking for Drug Rehabs West Palm Beach.”
What Addiction Treatment Center Blogs Are Making It to Page One?
An audit for many centers is needed in their drug rehab SEO marketing. Take an inventory on what blogs posts are ranking on page one of Google and for what keywords. You will be surprised to find many are not ranking. To get on page one of Google organically is no easy feat. However, there are some things we know. Most drug rehabilitation centers that have blogs are not providing valuable content and are short in length (600-800 words.) Blogs that attract and engage, provide useful information, have SEO, and long-form content usually makes it to page one.
Consider this, I am a Google spider trying to answer a quarry for Google’s customer. That is the person typing in what they are looking for. I read the search quarry, and then I go out and look for the best possible answers and rank them.
I’m moving at lightning speed (3,700 miles per second). The websites that lure me in are the ones with signposts (URL with the keyword, H-Tags, ALT Tags, SERP descriptions, in-depth content). Once I am there, I’m checking the word count and then how in depth the information is in relation to the search quarry. Then I determine if it is the best answer. There are many other factors that attract Google spiders, but I’m sure you get the idea.
Why Are Blogs So Hard to Write for Drug Rehabs?
Coming up with good addiction treatment or behavioral health blog material sounds like it would be easy for substance abuse treatment centers. Then the content needs to have search engine optimization. They do not have a drug rehab SEO marketing specialist to perform this vital component. Many centers fail in this area. However, there are several factors that prevent them from doing this. The first one is time. It takes a tremendous amount of time to write a quality piece. Research and in-depth useful knowledge take some work.
The second reason drug rehabs do not write quality blogs that rank is that it takes a specific background to produce blogs that get on page one. You need to have;
- knowledge of what addiction treatment is
- an overall education on marketing (past and present)
- in-depth know of proven SEO techniques
- Having all three of these will help get you on page one of Google
Producing Drug Rehab SEO Blogs Your Best Outreach Employee
Addiction treatment center’s time is at a premium. There is often not enough time in the day. However, marketing and substance abuse billing are what’s keeping the doors open. Without operating revenue, they cannot sustain themselves. A blog is your most important asset and accomplishes several things.
- gets your target audience on your website
- works 24/7
- builds your organization search engine optimization with key search terms
- If on page one for keywords can produce 1000’s of calls
In our 60 informational addiction treatment social media groups on LinkedIn and Facebook 60 informational addiction treatment social media groups on LinkedIn and Facebook, we need to approve 100’s of posts every week. Many of the outreach professionals are attempting to distribute damaging content. Posting your ABC treatment center and your now accepting Tricare, we have beds available does very little in attracting potential clients. CEO’s need to be in control of what is being put on social media for their treatment center. Having high-quality blog posts that are strategic can and will generate leads.
We Can Help with our Drug Rehab SEO Blog Writing Service
Behavioral Health Network Resources understand the addiction treatment industry. We have been embedded in it for over 4 years. We have put on 15 addiction Executive conferences educating on ethical and proven business and marketing practices. We lead by example with our drug rehab SEO blog writing, by ranking for over 725 keywords that relate to marketing and addiction treatment. We know how to get on page one.
Our writing service produces high-quality blogs over 1,500 words long that are optimized. This service will also SEO those blogs. It is paramount for the small players to be smarter, leaner and faster than the big players. Having long-form blogs, with proper SEO, and the use of long tail keywords followed by their city is key to outranking the competition. If you would like more information on our blog writing service, give our CEO, Charles Davis a call at 561-235-6195, and start improving your brand, producing useful and valuable content that gets ranked.