Drug rehab SEO specialists providing in-depth informational articles on how to perform search engine optimization. There are long-term strategies for drug rehab marketing and lead generation.
Drug rehab SEO is difficult for owners in the addiction treatment center marketing. Small inpatient drug rehabs and IOP drug rehabs have always had a difficult time in generating clients. They have had poor drug rehab marketing strategies and almost no drug rehab SEO. This is because the entire industry has fallen to digital Darwinism. The small drug and alcohol addiction treatment centers do not have the money to compete directly with the big players. There are about a dozen players spending in excess of $500,000 per month in Google Ad Words and PPC. This is good news for small rehabs because there is a better and less expensive way to increase targeted addiction treatment calls and beat the big players!
Why Drug Rehab SEO is Needed to Ranked on Page One of Google
Drug rehab SEO is not Google Ad Words or Pay per click. It does not require Legit Script certification. The big players spending $500,000 a month in Google ad words and pay per click know one thing. There are a lot of searches on Google. In fact, we know there are at least 40,000 searches on Google every second! Let’s let that sink in for a second. Granted they are not all for addiction treatment, however Google is the #1 place where people are searching for treatment.
Where the small rehabs like drug rehabs San Diego can compete is on page one of Google with the help of a drug rehab SEO specialist. Not with the AdWords or PPC. There is a much better less expensive way. You see, paid ads only get 10% of page one clicks. The top 10 organic results get a whopping 90%! This means the consumer does not trust the paid ads. This is a good thing for the small inpatient drug rehabs and IOP drug rehabs.
Behavioral Health Network Resources gets small centers ranked on page one for key search terms in 60-90 days with our accelerated drug rehab SEO program. In fact we have several programs that cost less the cost of one admission. Once you start to rank on page one organically you tend to stay there a long time. This means every admit means it lowers your cost per acquisition.
Only 1 % of Drug Rehabs Have Enough Drug Rehab SEO Marketing Knowledge to Make It On Page One of Google
Why is drug rehab SEO so difficult? There are only 13 organic slots on page one of Google. You have the Google 3 pack. Then there is the top 10 organic slots on page one. There are approximately 14,000 addiction treatment centers in the US. If your small addiction treatment center can get ranked on page one for key search terms it means you are taking clients away from the big players spending big money.
There are some key reasons why the small players are not ranking on Google. The first reason is their website. Every new client we get needs on page SEO on their website. Many times they had a website designer build their website and not a website developer.
This difference is a designer makes the website aesthetically pleasing and website developer make is communicate better with Google. A website developer and a good drug rehab SEO professional are the two best investments you can make. The payoff would be forever as you will be in more searches, get more clicks and get more calls. Our client Harmony Grove Recovery inpatient drug rehabs San Diego now ranks for IOP drug rehabs San Diego, drug rehabs San Diego, best drug rehabs San Diego and many more.
The next thing you need is good backlinks. Google uses over 200 ranking factors to rank websites. However, the #1 factor is backlinks. Many times when Behavioral Health Network Resources gets a new drug rehab SEO client we see little or poor backlinks. We have built profiles across the web on drug and alcohol addiction that are rated high by Google. We then tap our clients into these articles, profiles and posts.
What Drug Rehab SEO Do The Small Drug Rehabs Need For Their Advertising?
There are some drug rehab SEO areas that prove to show drastic increases in rankings. This is because many times their advertising agency used drug rehab SEO Cookie Cutter mentality. They did not understand on page SEO. This is where you have to know what Google wants for the H tags, ALT tags, SERP descriptions and in the content. It takes a trained eye to SEO optimize web pages.
Think of drug rehab SEO as if you were driving on the thruway. There are many exits that tell you where they go. This is SEO. Google SEO will tell the Google spiders what is there. The H tags, ALT tags, SERP descriptions and fall in line with the key words that are linked.
How do Small Rehabs Learn How To Rank on Page One of Google?
Small inpatient drug rehabs and IOP drug rehabs can get a better understanding of drug rehab SEO, BHNR’s article drug rehab SEO vs. digital Darwinism gives a 40-pointt check list. It has a bullet point list that shows the common SEO mistakes made.
This checklist is one of the best tools for any drug and alcohol addiction treatment center marketing plan. BHNR is also the only drug rehab marketing agency that will train your staff. We can take the reigns and once the SEO starts working, we can train your marketing department.
Another big area that is missed or underdeveloped is the drug rehabs Google My Business profile. This is important and if drug rehab SEO is done properly properly it will produce treatment calls. This is also one of the keys to rank in the Google 3 pack on page one of Google. Imagine ranking in Google maps and ranking organically in the top 10 on page one. That would be a dream for any addiction treatment center in their advertising. Behavioral Health Network resources go a step further. We also get the LinkedIn, Facebook, Psychology Today profiles and more to also rank for the same keywords.
Drug Rehab SEO Packages by Behavioral Health Network Resources Provide Much More!
Our advertising gets more page one results because we know that drug rehab SEO requires proper website development and on page SEO. Behavioral Health Network Resources has several key drug rehab SEO packages. Small treatment centers can start to rank in 60-90 days. Part of why we are so good at drug rehab SEO is we dominate on social media. We took the time to capture your and our target audience on Facebook and LinkedIn.
We have over 60 addiction and behavioral health groups. These groups have a total of over 250,000 members. We also understand how to build these social media profiles. In fact we get our clients on page one with the mail website and social media profiles. When a clients searches a key word often our client have 2-5 page one results. This means they dominate organically. Check out some of these search terms we did for our client Centered Recovery.
Drug Rehab SEO Marketing Packages and Training Available
BHNR offers drug rehab SEO training and drug rehab SEO services. Below is an quick glance of the drug rehab marketing we provide. Its surprising that many more small rehabs do not do drug rehab SEO because it is so affordable. Some of our drug rehab SEO packages include the following.
Google Maps 3 pack program
Full drug rehab SEO program
12-month drug rehab SEO program
Drug rehab social media program
Any of these drug rehab SEO programs cost less than the cost of one admission. Large and small inpatient drug rehabs. Alcohol detox centers and IOP drug rehabs can rank for key search terms in 60-90 days. Call our CEO, Charles Davis at 561-235-6195 now and get started on seeing your addiction treatment center ranked on page one of Google. Drug rehab SEO is the best way for the small addiction treatment centers to compete and provides the lowest cost per acquisition..
Drug rehab SEO has become the single most important factor of lead generation for addiction treatment centers. This is a critical area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.
The behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Ad Words and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.
Ranking organically on Google fordrug rehab SEOkeywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO. Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.
Drug rehab SEO Blog Goal
Drug rehab SEO is needed to achieve the main goal of blogs. It is to get your target audience to read it and to get Google to rank it on page one organically. The #1 way to accomplish this is to get your posts on page one of Google with proper drug rehab SEO blog writing and high authority back-link building. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.
We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog let alone any drug rehab SEO blog writing. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.
Why is Drug Rehab Marketing Budget Wasted with Legit Script Certification?
Drug rehab marketing is a tricky creature and requires an experienced professional that also teaches drug rehab marketing. Remember the big picture is to use drug rehab SEO to get ranked organically on page one of Google for the lkey search term. This can be accomplished with good drug rehab SEO blog writing and back-link building. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through Ad Words and PPC. They could save big money if they would learn all about drug rehab marketing.
There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.
Drug Rehab SEO is the Best Long-term Strategy
Drug rehab SEO is the best choice that provides the lowest CPA over time. Ad Words and PPC (pay per click) will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with Ad Words, you tend to get a lot of Medicaid and Medicare calls. Consider this, pay per click ads on page one only receives 1.81% of the clicks. The Google Maps and top three organic listings get 60-70% of page one clicks. Drug rehab SEO blog must be part of the drug rehab marketing mix.
The #1 mistake made in our industry is treatment centers produce a poor drug rehab SEO blog that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.
What Are the Top 10 Mistakes Made with Drug Rehab SEO Blog Writing?
Owners must know the top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. In fact 99% need a drug rehab SEO consultant to understand how to get ranked on Google. There are many common mistakes made in the advertising efforts. In addition, you must be aware that blogs should touch the reader on an emotional level. If the drug rehab SEO blog post is attracting, engaging and touches on that level, chances are high they will call.
Google My Business Listing is incomplete and not updated regularly.
A long-tail keyword is not in the URL.
The long-tail keyword is not the drug rehab SEO blog title.
Improper use H Tags (H1, H2, H3, etc…)
ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
SERP description should be 160 charters and include the long-tail keyword.
Drug rehab SEO blog posts are too short, they should be at least 1,500 words.
Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
LSI words are not used.
Too many orphaned posts.
Take Inventory of Blog Posts and Where They Rank on Google
Get a drug rehab SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.
This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing search engine optimization, not even drug rehab SEO blog writing. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:
drug rehabs (followed by your city)
opiate and alcohol detox (followed by your city)
inpatient drug rehabs (followed by your city)
outpatient drug rehabs (followed by your city)
intensive outpatient drug rehabs (followed by your city)
sober homes (followed by your city)
Leading by Example with our Drug Rehab SEO Blog Writing
Behavioral Health Network Resources drug rehab marketing leads by example with our drug rehab SEO blog writing. Our organization ranks for many industry marketing keywords and on page one. In fact we unprecedentedly dominate page on for drug rehab marketing, drug rehab marketing agency, and drug rehab SEO. We have 3-5 page one listings for these keywords. Remember we are competing against other agencies that say they do the best drug rehab SEO. We purposely rank for keywords that centers need to rank for to demonstrate our abilities. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:
California drug rehabs (Behavioral Health Network Resources)
drug rehabs New Jersey (our client has 2 page one listings and Google Maps)
drug rehabs San Diego (our client is on page one)
outpatient drug rehabs San Diego (our client has 2 page one listings)
drug rehabs Van Nuys (Our client has one page one listing and Google Maps)
outpatient drug rehabs Van Nuys (Our client has 1 page one listing and Google Maps)
Indiana drug rehabs (our client is on page one)
substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)
These are all highly competitive keywords in large markets. Getting these profiles and drug rehab SEO blogs to rank is no easy feat. Our most recent client drug rehabs San Diego, California went from no existing to page one of Google in 90-days. It takes strategically built blogs with distribution channels to get them to rank.
Addiction Conferences Educating on Drug Rehab SEO and Marketing
Drug rehab SEOis taught at all our addiction conferences .They focus on drug rehab marketing and search engine optimization. Check out one of our most popular behavioral health events, “Get Linked for Addiction Professionals.” This event featured tools for Outreach and SEO techniques for CEO’s and Marketing Directors. We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.
Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.
Drug rehab SEO Blog Content Relates to Lead Generation
The main component of drug rehab SEO blog writing is the content. We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 14,000 members.
Many outreach professionals are attempting to post poor drug rehab SEO blog quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:
memes
any posts that do not link through to a website
we are an intensive outpatient treatment center and JACHO accredited
we have beds available
telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.
These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.
Learn More About Our Drug Rehab SEO Blog Writing Service
Drug rehab SEO requires professionals. The behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan and at the very least no drug rehab SEO blog.. They thought they could survive with just boots on the ground tactics and Google Ad Words. Relying only solely on these is extremely risky.
Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.
Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also re purpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google.
Drug rehab social media marketing during the Corona virus has forced addiction treatment centers and sales organizations to open advertising doors they have ignored. Many in both segments have solely used a “boots on the ground” strategy. Now with social distancing this leaves them will little outreach and marketing. Even the big centers are facing issues with a poor social media presence.
Drug Rehab Social ‘Media Marketing is for All addiction Treatment Industry Businesses
Drug rehab social media marketing is even more important for industry related sales and service organizations. Social media advertising is not for fun. It’s much different than being on these platforms for fun. There are specific goals and tools needed that companies must learn to be effective and not waste valuable company time.
Outreach and sales are not immobilized while in quarantine. Now, is the time for drug rehab social media marketing. What should these employees be doing if they can’t be on the road? This article will provide some solutions for your sales force during this business shutdown. It will look at;
How to effectively use drug rehab social media marketing now and after the pandemic?
How to use LinkedIn during the Corona virus?
How to maximize Facebook organic for drug rehab social media marketing?
Why is it an excellent time to start SEO?
Using Drug Rehab Social Media Marketing
Everyone thinks drug rehab social media marketing is easy. They do not understand the platform and what maximizes time and gets in front of the target audience. The second problem is they are short-sighted. They are expecting immediate results. However, organic social media marketing pays bigger dividends than pay per click. Consider this, a company puts a social media strategy in place after getting trained on what needs to be done.
They have one individual run this program. If they are paying that individual let’s say $35,000 a year, they would probably need about three admits or clients to break even in a 12 month period. I guarantee that you will get more than three clients in a 12 month period if you effectively use social media.
It’s funny, almost every drug rehab marketing agency says they do drug rehab social media marketing. They will half ass build the LinkedIn and Facebook business profile. They then resort to posting a few post on the business page. Then they run Facebook paid ads off a landing page. They do nothing organically and once you stop paying Facebook your lead generation possibilities are shut off. This falls in line with the expectations of the industry that has traditionally relied on Google Ad Words and PPC.
BHNR Leads by Example with Their Drug rehab Social Media Marketing
Behavioral Health Network Resources spends a ton of time on social media with Facebook and LinkedIn for drug rehab SEO and marketing. Our drug rehab social media marketing has built over 60 groups with over 210,000 members.
While other advertising agencies were using one liners and paid Facebook marketing for their so-called social media marketing, we were doing drug rehab social media marketing.
With the completion of the Google March update it paid off more than we could have imagined. The update gives SEO juice for social media activity.
Understanding the platforms is critical to success. Consider this, Facebook in 2018 did an algorithm change and said they will no longer serve as many of the business posts. However, they will continue to serve the posts from personal pages and groups. So, this means focusing on the business page posts is just spinning your wheels. As a matter of fact, if a person does not manually change their preferences it won’t get served.
How to Use LinkedIn for Drug Rehab Social Media Marketing with Outreach and Sales During the Covid-19?
LinkedIn has always been the most underutilized drug rehab marketing avenue in the addiction treatment industry. This is surprising considering it’s the only place for two key target audiences. For treatment centers it has the private clinicians, EAP providers, hospitals, and many more key resources. For the sales and service organizations it has the CEO’s Executives and key decision makers for all the treatment centers and sober livings.
Behavioral Health Network Resources started in 2014 solely based on LinkedIn. We learned how to use level one connections for drug rehab marketing. We took the time to learn all the secrets, tricks and back-doors to using it. It is not as simple as everyone thinks and it has many unrealized advantages.
Connect with your target audience as a level one connection
Corral target audience in groups
Get your Pulse posts read by the target audience
LinkedIn email has a 90% open rate. However, you cannot spam this.
An endless supply of drug rehab SEO back-links from a highly rated website by Google.
Behavioral Health Network Resources is the leader in our industry on LinkedIn with drug rehab SEO and drug rehab social media marketing. We have a combined total of 35,000 addiction and behavioral health level one connections. We own 12 addiction and behavioral health groups with over 50,000 members. This has been one of the keys to our success because we can drip our message to our target audience. If you remember from above, a sales landing page is ineffective. Successful advertising in 2020 is keeping your content in front of your target audience, addressing their pain point and not directly selling to them.
We have learned many secrets and tricks that no others have found. We have mastered how to get LinkedIn profiles to show up on page one of Google. Try and Google;
drug rehab marketing agency
drug rehab marketing consultants
drug rehab marketing
What are the key areas to organic marketing on LinkedIn?
Add links to business website with pics and descriptions that show up on their LinkedIn profile with pics.
Upload media and back-link urls in job description area
Add projects with key words for SEO and url link to website
Add publications with long-tail keywords for SEO and link url to website
Now is the time to get you employees educated on how to use and maximize LinkedIn. This is one of the best sites for drug rehab social media marketing. Over 99% of the addiction and behavioral health industry are not doing the above. They are just posting, and incorrectly posting I might add, and hove no idea how to maximize this platform. If you would like to have your staff trained on LinkedIn, we have one more consulting and training slot left for an organization. You can contact our CEO, Charles Davis at 561-235-6195.
Common Drug Rehab Marketing Mistakes Being Made on Facebook
Behavioral Health Network Resources controls about 40 Facebook groups on a daily basis. These groups have more than 150,000 members. Some of the posts that are attempted are shocking. Unlike other groups that just let any post through, we must approve every post. If they are poor or of no value to our audience, they never see the light of day.
With that being said, organic marketing on Facebook provides to lowest cost per acquisition than any advertising method. This goes for addiction treatment centers, sober homes, sales organizations, and service companies. That doesn’t mean that Facebook paid marketing doesn’t work. It can work if you have an experienced Facebook PPC specialist. However, once you stop paying Facebook, your marketing valve gets shut off. When doing organic drug rehab social media marketing you are gaining electronic assists that are yours forever.
Sales and Service Organizations Need to Build their Drug Rehab Social Media Marketing
Facebook is undoubtedly the #1 social media website. It is an absolute must for drug rehab marketing. There 2 billion registered user. Next to Google you have to have a prescience here. As a sales and service organization many in our industry solely rely on “boots on the ground”. Besides that they will attend a few select addiction conferences. This is the extent of the advertising. The biggest area they are missing is LinkedIn for sure. This is where they can find their target audience. However, they do not know a lot of the ways above to maximize LinkedIn.
They need to be building level one connections with CEO’s, Executives and Directors. They need to do pulse posts and re-share them 3 times a day. These posts need to be much better than their companies blog posts.
Those posts are all about the company they work for, they are not about attracting and engaging the target audience.
You need content that hits their pain point and provides a solution, all the while not being salesy.
Another thing they need to be doing is posting the attracting and engaging content in related groups. These groups for CEO, Executives, and Directors can reach at least 500,000 in their target audience
Why the Corona Virus Opened the Door to Drug Rehab SEO?
Drug rehab SEO is a big pill for many centers, sales organizations and service companies to swallow. It’s a long-term strategy in an industry that wants short-term solutions. Since the google March update with social media getting SEO juice it’s a great time for search engine optimization.
We all agree that social media is a key advertising component during the social distancing. The outreach and sale staffs are all working from home. The “boots on the ground” strategy is extremely difficult during this time. It’s an optimal time to learn and maximize social media. Done correctly while doing this you will get SEO with it.
Behavioral Health Network Resources is the only marketing company that provides drug rehab social media marketing training with our 90-day drug rehab SEO package. We have been awarded the top influencer marketing agency by Design Rush. That’s because we are the only agency that truly does organic social media marketing. Heck, we started our agency on it, and now dominate LinkedIn and Facebook.
It’s Time to Maximize Drug Rehab Social Media Marketing
Addiction treatment centers are far behind in drug rehab social media marketing and SEO. This has become extremely evident in 2020. The Corona virus has opened a door for social media marketing with many drug rehabs not knowing how to capitalize. We are seeing it every day. There has been a huge surge of virtual meetings like Zoom. We are seeing people trying to post in our 60 groups that have never posted before.
LinkedIn and Facebook profiles are poorly built at best. The posts are of poor content and affect the brand. Let’s face it drug rehab social media marketing for business is not social. It has a specific audience and a specific result that is trying to be achieved. This will not be done with a landing page and paid advertising. Having well thought out blog posts and distributing them through the many different ways on each platform to get read is key. Here are the top 10 actionable things you can do to stop wasting time on LinkedIn and social media.
Individual posts
Pulse posts
Business posts
Groups posts
Posts to friends only or level one connections only
When and why to re-share posts
Complete and SEO business profiles (There are many hidden and secret areas.)
Complete and SEO personal profiles (There are many hidden and secret areas.)
Using LinkedIn email (remember 90% open rate). Never to mass mailings!
Using Facebook Messenger
This is just a short list of some of the important things to do to increase drug rehab social media marketing. If you are an addiction treatment center, sober living or sales organization in our industry we can help. We understand drug rehab marketing, SEO and social media for business in our industry and have led by example. Give us a call today at 561-235-6195 for LinkedIn trialing or our drug rehab SEO 90-day package that includes social media. Start maximizing your employees time while they are working from home.
Drug rehab SEO blog writing is a vital area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.
The behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Adwords and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.
Ranking organically on Google for keywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO. Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.
The main goal of blogs is to get your target audience to read it. The #1 way to accomplish this is to get your blog posts on page one of Google. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.
We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.
Why is Marketing Budget Wasted on pay per click and Legit Script?
Remember the big picture is to get ranked organically on page one of Google for the long-tail keyword. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through Ad Words and PPC. They could save big money if they would learn all about drug rehab marketing.
There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.
Ad Words and PPC (pay per click) will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with Ad Words, you tend to get a lot of Medicaid and Medicare calls. Consider this, pay per click ads on page one only receives 1.81% of the clicks. The Google Maps and top three organic listings get 60-70% of page one clicks.
The #1 mistake made in our industry is treatment centers produce blogs that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.
What Are the Top 10 Mistakes Made with Drug Rehab SEO Blog Writing?
Owners must know the top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. You may also be interested in the common mistakes made in drug rehab SEO marketing website development. In addition, you must be aware that blogs should touch the reader on an emotional level. If the blog post is attracting, engaging and touches on that level, chances are high they will call.
Google My Business Listing is incomplete and not updated regularly.
A long-tail keyword is not in the URL.
The long-tail keyword is not the blog title.
Improper use H Tags (H1, H2, H3, etc…)
ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
SERP description should be 160 charters and include the long-tail keyword.
Blog posts are too short, they should be at least 1,500 words.
Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
LSI words are not used.
Too many orphaned posts.
Take Inventory of Blog Posts and Where They Rank on Google
Get an SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.
This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing SEO. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:
drug rehabs (followed by your city)
opiate and alcohol detox (followed by your city)
inpatient drug rehabs (followed by your city)
outpatient drug rehabs (followed by your city)
intensive outpatient drug rehabs (followed by your city)
sober homes (followed by your city)
Leading by Example with our Drug Rehab SEO Blog Writing
Behavioral Health Network Resources drug rehab marketing leads by example with our SEO blog writing. Our organization ranks for many industry marketing keywords and on page one. In fact we unprecedentedly dominate page on for drug rehab marketing, drug rehab marketing agency, and drug rehab SEO. We have 3-5 page one listings for these keywords. Remember we are competing against other agencies that say they do the best drug rehab SEO. We purposely rank for keywords that centers need to rank for to demonstrate our abilities. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:
drug rehabs West Palm Beach (Behavioral Health Network Resources)
opiate detox West Palm Beach (Behavioral Health Network Resources)
sober homes West Palm Beach (Behavioral Health Network Resources)
California drug rehabs (Behavioral Health Network Resources)
drug rehabs New Jersey (our client has 2 page one listings and Google Maps)
drug rehabs San Diego is #1
outpatient drug rehabs San Diego (our client has 2 page one listings)
drug rehabs Los Angeles
outpatient drug rehabs New Jersey (Our client is on page one and Google Maps)
substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)
These are all highly competitive keywords in large markets. Getting these profiles and blogs to rank is no easy feat. Our most recent client drug rehabs San Diego, California went from no existing to page one of Google in 90-days. It takes strategically built blogs with distribution channels to get them to rank.
Addiction Conferences Educating on Drug Rehab SEO and Marketing
Our addiction conferences focus on drug rehab marketing and SEO. The next event is on 12/9/24. This event will provide tools for Outreach and SEO techniques for CEO’s and Marketing Directors. We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.
Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.
Blog Content Relates to Lead Generation
The main component of drug rehab SEO blog writing is the content. We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 14,000 members.
Many outreach professionals are attempting to post poor drug rehab SEO blog writing quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:
memes
any posts that do not link through to a website
we are an intensive outpatient treatment center and JACHO accredited
we have beds available
telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.
These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.
Learn More About Our Drug Rehab SEO Blog Writing Service
The behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan. They thought they could survive with just boots on the ground tactics and Google Ad Words. Relying only solely on these is extremely risky.
Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.
Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also re purpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google
Google Forcing Drug Rehab Marketing Legit Script Certification
Drug rehab marketing practices in 2020 will be more difficult than ever before. Generating treatment calls and lead generation require an experienced agency or consultant. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry.
Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.
Google restrictions are rocking our industry. In 2020 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 renewal every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregates spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.
Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based on ethical organic marketing. Not only do we provide this for our clients, but we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.
BHNR leads by example with our drug rehab SEO marketing. We dominate the SERPS for our potential client’s keyword searches. We have anywhere from 3-6 page one organic listing and a Google maps knowledge panel for these money words;
drug rehab marketing
drug rehab marketing agency
drug rehab marketing consultants
There are many drug rehab marketing agencies that say they can perform drug rehab SEO. Ask yourself this, “If they are so good, why can’t they rank for terms for themselves?”
Wasted Time and Rehab Marketing Dollars
Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid Ad Words, organic rankings, and marketing. Consider this, 2-5% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO and organic marketing?
Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.
No Short Cuts in Drug Rehab Marketing
Many centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 3 drug rehab marketing mistakes. In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.
Treatment Centers for Drug Addiction Need to Build Tribes Focused on a Rehab Target Market
2020 has brought gif challenges for web advertising. The Coronavirus forced people to work from home. This just like when Google shut down Ad Words was devastating to drug rehab centers. 90% either do not have social media marketing or do it poorly.
The Best Marketing Campaigns outside of the Behavioral Health industry have a strong social media presence. They do not rely on paid advertising. Just like SEO social media marketing takes time. The goal is yo corral the target audience and drip your message to them. However, this also takes a strong content strategy. The content must be attracting and engaging while hitting the target audiences pain point.
Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, and Twitter. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. One good group is the “Addiction Treatment Industry Top 100 Providers.”
Our 90-day drug rehab marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.
Addiction Treatment Centers Google Business Page Listings are Being Hijacked
The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to patient brokering. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to deceptive marketing laws. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”
Google My Business is an absolute must in your marketing. This is the bases for all your SEO. Google is looking for all your web assets to match this listing. If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;
– Confirm your Google business listing, if you don’t have one
– Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.
We urge all treatment centers and detox facilities to check their Google business listings daily.
Drug rehab marketing in the addiction industry is now paramount due to patient brokering laws stemming from drug rehabs in Florida. These laws are spreading across the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months.
Now, with Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.
They need to organically rank for long-tail keywords. A good place to start is building SEO to rank for;
drug rehabs (followed by their city)
outpatient drug rehabs (Followed by their city)
opiate detox (followed by their city)
alcohol detox (followed by their city)
then do the same (followed by their state)
All treatment centers can accomplish this. Behavioral Health Network Resources even ranks on page one for some of these competitive terms, and we do not even addiction treatment. Some of the keywords we rank for in addiction treatment are;
California drug rehabs
drug rehabs West Palm Beach
opiate detox West Palm Beach
sober homes West Palm Beach
Website Drug Rehab Marketing Strategies
Many centers do not understand or value their website. This is the number one mistake with rehab marketing practices. Your website is the foundation of all your drug rehab marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony.
You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. The main job of a website is to communicate with Google spiders to rank on page one of google. Google has 63,000 searches every second.
You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.
Building a Targeted Audience that Treatment Centers Own
Think of all the dollars you have spent poor rehab marketing practices and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni. You get all of these when you apply proper rehab marketing practices.
Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives the target market traffic and increases drug rehab SEO.
Why Are Drug Rehab Marketing SEO Strategies Needed?
The term drug rehab SEO is extremely broad and often misunderstood. Many do not use good drug rehab marketing practices. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO marketing and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.
After the basic structure of your website has proper SEO, you must start using a blog. this is one of the key areas used in rehab marketing practices. However, 95% of addiction treatment center blogs have poor drug rehab SEO. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.
Just Having a Drug Rehab Blog is Not Enough
This is where you need the education on drug rehab marketing. Contrary to what many big agencies say, just posting on a blog regularly does not improve rankings. There are many things that must be done in conjunction to rank. Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.
Many centers find it difficult to produce a blog. Many of the centers that have one have done a poor job with content and SEO. Behavioral Health Network Resources ranks for over 750 keywords. We rank for our core terms of marketing and addiction treatment center terms. We have done this by producing long-form quality blogs. These blogs are SEO’s properly and rank on Google. Call Charles Davis at 561-235-6195 and ask about our drug rehab SEO blog writing package.
Google Analytics Rehab Marketing Practices
Good rehab marketing practices should allocate about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.
Many centers do not have, do not use, or don’t understand Google analytics they are not using the best rehab marketing practices. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website? What pages and articles are getting the most clicks? The geographic location of the clicks and real-time visitors. You also need to know click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.
Call Tracking Rehab Marketing Practices
This is must information for a centers CEO and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. Check out the most efficient and popular call tracking system< in our industry.
PPC Rehab Marketing Practices
Google’s restrictions have affected all players. Certainly, the players that have part of their budget in Ad Words. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.
This is a critical time for many treatment centers.
Better Drug Rehab Marketing Practices on Google Means SEO
The Google restrictions make it paramount for centers to have proper drug rehab SEO, and to start building a social media presence. It’s affected all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and click bait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.
Many shady operators have been high-jacking Google My Business listings. Google’s restrictions will assist the big players and small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.
The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, our 90-day drug rehab marketing, SEO program, or be a panelist at our addiction conferences, you can call Charles Davis at 561-235-6195.
Treatment Center Marketing Strategies Use LinkedIn for Drug Rehab Marketing
Treatment center marketing strategies can be extremely valuable. With the Coronavirus shutdown it’s more valuable than ever. However, many don’t know how to maximize it and not waste time. As a CEO, Executive, or Director now is the time to get these valuable tools to your staff.
LinkedIn is the most untapped avenue in the addiction treatment industry. It has over 650 million professionals and many tell me that they don’t know how to use it for any drug rehab marketing strategies. I have studied this social medium in depth because there is a tremendous amount of value for any addiction-related business.
It is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I started my own company in 2014, Behavioral Health Network Resources solely based on my LinkedIn addiction professional audience targeting the addiction industry.
Drug rehab marketing and SEO strategies must be used on LinkedIn. Not only for traffic on LinkedIn but also on Google. This is more so than ever with the March 2020 Google update. Google is now giving SEO credit for no follow links. LinkedIn has one of the highest authority rantings. The addiction treatment industry can’t afford to ignore LinkedIn anymore. It’s too valuable for potential referrals, potential clients, and search engine optimization.
Imagine having your profile to show up on page one of Google for drug rehabs (followed by your city.) This is the ultimate power of LinkedIn, and we explain more below. We are the only drug rehab marketing agency that has this SEO in our marketing package.
Let’s first look at LinkedIn. LinkedIn has an internal ranking system that I am sure many have seen “You are ranked in the top 1%”. I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views and is not an indication of your utilization of LinkedIn. CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90. Many addiction treatment center marketing strategies over-look this valuable tool.
The first thing I ask is “How many level one contacts do you have?” The answer is usually around 500. Then I ask “How many groups do you belong to?” The answer is usually under 10. The last questions I ask is “How many people are following you?” The answer usually is I don’t know. I ask several other questions like; “Are you doing Pulse Posts?,” Are you sending them to your organization’s website?” and many more.
The most important thing I’ve learned as an Advertising Executive for the two largest papers in South Florida was that I wasn’t selling ads, editorials, web ads, inserts, and flyers. I was selling a large audience. I tell them for LinkedIn to be effective you need to have a big audience. You need to reach mass numbers of professionals that can assist in growing your business.
Addiction Treatment Marketing and SEO Be More Efficient
Addiction treatment marketing does not respect LinkedIn. However, this is the #1 professional networking website in the world. You cannot go anywhere else and reach a higher number of potential professional referral sources. LinkedIn is the world’s largest professional meeting place and the most underutilized medium with addiction treatment marketing strategies. If you’re not putting in the time to utilize it you’re missing out. There are many tricks and shortcuts to utilizing LinkedIn which I will feature in future posts.
Ask yourself “How much is my time worth?… $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that’s 20 hours a month, …240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If you’re interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90-day social media marketing package feel free to contact me at 561-235-6195, or info@behavioralhealthnetworkresources.com.
LinkedIn’s Power for Treatment Center Marketing
Sure, you can post on the main board, but are you reaching your contacts and the most connected in your field? For LinkedIn to be effective on a mass scale you need at least 5,000 targeted level one connections. You must consider this in your addiction treatment marketing strategies. LinkedIn offers many marketing resources for all industries.
If you have 500 level one LinkedIn addiction professional contacts, you can send a message directly to their board. Posting an article doesn’t mean they saw it. Everyone’s main board is always moving. Every time a connection posts something it gets added to the top of their level one connections board. Hint, re-share your article 3 times a day (morning, afternoon, and night). Don’t have 5,000 level one connections? You better be utilizing LinkedIn groups.
Addiction Outreach Needs to Join and Use Groups
You are getting the idea now that you need to reach a large number of targeted connections to get any exposure. If you have 5,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts) the chances are much better than only having 500. Get the picture.
If you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups you get five times more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.
Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can’t control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 24.000 addiction professional and behavioral health followers. These followers see my activity.
Social Media Marketing Audience
Social media drug rehab marketing marketing must be included in every treatment centers marketing mix. However, as a CEO you must realize that this takes time. You can’t gain access to this powerful tool overnight. It takes proper SEO on their blog posts and a distribution channel that they own. There are only a few options to tap into an existing large audience, and grow an audience of their own.
I switched fields in 2014 and have since grown my LinkedIn network to the following;
20,000 Addiction Professional Level One Connections on LinkedIn
24,000 Addiction and Behavioral Health Followers
Own 14 LinkedIn Addiction and Behavioral Health Professional Groups with over 50,000 members (Addiction Professional Referral Group has over 14,000 members)
Have 12,000 Facebook Addiction-Related Friends
Own 40 Facebook Addiction and Behavioral Health Groups with over 150,000 members
Active Addiction Professional Email List of 25,000
Have 2,300 Addiction related to Twitter Followers
Addiction Treatment Marketing Strategies Require a Large Audience
This is one of the largest professional audiences in the addiction professional field. I started Behavioral Health Network Resources and EMP Series C-suite addiction conferences with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. The biggest impact has been with drug rehab SEO services. This is the key for small to medium centers to survive the competition. All of this has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.
The Ultimate Hidden Power of Linked for Drug Rehab Marketing
Many do not understand the ultimate power of a LinkedIn profile. We already know LinkedIn has 550 million professionals on it. Consider this, Google has over 2 billion users every month. Getting a LinkedIn profile on page one of Google for addiction terms is the ultimate in drug rehab SEO. There is no other drug rehab marketing agency that has achieved this. Imagine if you ranked for money key search terms for addiction treatment.;
California drug rehabs (we are on page one)
opiate detox West Palm Beach (we are on page one)
drug rehabs West Palm Beach (we are on page one)
impatient drug rehabs San Diego
opiate detox San Diego
inpatient drug rehabs Escondido
alcohol detox San Diego
outpatient drug rehabs Van Nuys (our client has top organic slots with LinkedIn and Facebook business profiles)
drug rehabs Los Angeles (our client is on page one and in maps)
drug rehab SEO (3 top 10 listings on page one)
drug rehabs San Diego (our client is on page one)
drug rehabs New Jersey (our client is in maps and on page one)
drug rehab marketing agency (3 top 10 listings on page one)
drug rehab marketing (3 top 10 listings with my personal profile shows up on page one)
drug rehab SEO
drug rehab marketing consultants
drug rehab consultants
Not only is the traffic astronomically higher on Google, but think about the authority this has. Having your LinkedIn business or personal profile show-up one page one of Google gains instant trust. Combine page one rankings with your treatment centers URL and Maps and you are guaranteed a click through. Our drug rehab SEO has taken clients like SOBA College recovery from 750 keywords ranking on google to a whopping 4,000 in a 5 month period. Ask about our 90-day drug rehab SEO marketing and social media package.
Addiction Conferences Series on Social Media Tools for Outreach
All addiction treatment centers, sober livings, and sales and service organizations should have a large drug rehab marketing on social media. Bare in mind that posts should be high quality going to an in-depth blog article that is attracting, engaging, and touches an emotional level. Many outreach professionals do a poor job and distribute poor content. If you take the time to build a large targeted audience, make sure the content is worth reading to your target audience.
The problem is it takes time to build a targeted audience. Many organizations in our industry use short-term solutions to their long-term problem of generating clients. They are resorting to Google Ad Words and boots on the ground. This boots on the ground strategy are only exchanging the same referrals back and forth. They are only so many referrals that any center has at any given time.
The big payoff is having a large targeted audience you own and being able to get your message to them. This should include private clinicians, EAP’s, attorneys, hospitals, etc.. LinkedIn is where they are. Want to learn how to gain access to these untapped referral sources? You can learn more at our addiction conferences Series. “Get Linked for Addiction Professional on 5/20/20. We will cover how outreach can utilize LinkedIn to gain new referral sources, drug rehab marketing, and utilizing LinkedIn for SEO.
Treatment Center Marketing Strategies What Can LinkedIn Do?
We provide Addiction conferences (read the over 30 testimonials from one of our SOLD out events like the Addiction VIP Symposium). We also provide our 90-day drug rehab SEO and social media addiction treatment marketing packages tapping your organization into our large audience. This program also grows an audience for you and will set-up referral relationships that are extremely valuable to treatment center marketing professionals,
LinkedIn addiction professional profile package, connecting private clinicians, EAP’s, Interventionists, LMHC’s, attorneys, detox centers, and all addiction-related businesses. I have several treatment centers that have contacted me as a marketing consultant. BHNR has done marketing for;
Utilize These Addiction Treatment Center Marketing Strategies on LinkedIn
Addiction treatment center marketing strategies are greatly needed for drug rehabs, sales and service organizations, and professionals. Use this informative article or give us a call at 561-235-6195 about our LinkedIn drug rehab marketing training, LinkedIn profile management and our treatment center 90-day SEO and social media package including LinkedIn and Facebook. We present nationally “Get Linked for Addiction Professionals,” and have held 16 addiction conferences.
We can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the behavioral health industry this a is must for all treatment center marketing strategies and addiction treatment centers overall.
Join Addiction Professional Referral Group, our most popular LinkedIn group with 13,000 addiction professionals and get connected with many drug rehab marketing professionals. They are trying to assist clients when they cannot provide the needed services. This group provides the latest addiction and behavioral health information in the industry. It also lists addiction and behavioral jobs from companies that are hiring. You will also get the latest information on addiction conferences and networking events. Some of the other information includes accreditation Information, treatment centers and Detox’s that are for sale, and buyers that are interested in purchasing addiction treatment centers, and much more…
If you are in the addiction treatment industry become part of my Addiction Professional Network of 24,000 level one connections on LinkedIn by clicking here and learn about drug rehab marketing.
Drug rehab marketing citations are the main factor in ranking in Google Maps. These critical backlinks are focused on the name, address and phone (NAP) of the addiction treatment center. In fact, we understand these so well, that we now offer a drug rehab marketing maps ranking program. We can get your substance abuse rehabilitation center ranked on the top 3 in Google Maps for key search terms in 30-60 days.. This is critical since there are over 40,000 searches on Google every second. Ranking in Google Maps always generates qualified calls, and a drastic increase in admissions. You can call Charles Davis at 561-235-6195 to get the affordable pricing.
NAP stands for name, address, and phone number. This is the basic info businesses provide on their online platforms to make it easy for clients to find them. Additional information that is important to have on your site includes hours of operation, the physical location of your business, type of business, and social profiles aligned to your business.
Every time NAP data is recorded on a site, it is referred to as NAP citation. NAP citations are crucial in making your business visible both online and offline. They also help users to understand what your business is about, what services you offer and how to reach you. If NAP citation is not properly done, however, they can send mixed signals to core search engines such as Google and data generators, leaving those who visit your site more confused about you and your business.
Drug Rehab Marketing Citations Ranking on Page One of Google is Paramount
Drug rehab marketing has become a difficult task for generating leads. You probably clicked on this article to find out what new trouble is going on with addiction treatment centers owners. If you don’t know what a citation is and how it can generate treatment calls you are in the correct place.
Citations are the foundation that enable you to rank on page one of Google. Google critically checks these for several reasons. It wants to know you are a legit business therefore you must register on highly rated listing websites. Google also wants to prevent spam in the maps section. Many rehabilitation centers have done a poor job with citations.
There is a considerable increase in the number of Addiction Treatment Centers countrywide and new marketing laws. If you’re solely relying on boots on the ground your center is a great risk on many levels. This also means to attract more clients to your center; you must find a way to rise above the competition.
Your advertising and marketing strategies must be exceptional both on and offline. Every successful business today has an online presence. Let’s look at how you can improve your online marketing strategy.
99% of Drug Rehab Marketing Doesn’t Rank on Google
Old drug rehab marketing strategies die hard. Rehab Owners have always relied on PPC as their main strategy. In 2019 that strategy is no longer as effective. The benefits of organically ranking on page one of Google for key terms greatly outweighs PCC. Since 99% of your competition is not there, this is the best way to compete against the big players and the aggregates. Consider this, Google AdWords, or PPC only generate 2% of page one clicks. Google Maps and the first three organic slots get about 60% of the clicks. The best part is you do not have to pay for the click over and over again.
Try and Google “drug rehabs” followed by your city. Then Google “drug rehabs” followed by your state. In an example, drug rehabs Los Angeles, and Los Angeles drug rehabs California drug rehabs. You can see who is paying for the clicks and who ranks in maps and the first three slots organically. You want to rank on page one for all your key services like;
Drug rehabs
Inpatient drug rehabs
Outpatient drug rehabs
Opiate detox
Alcohol detox
Sober homes
Call Charles Davis at 561-235-6195 to get information on the lowest cost per acquisition method by ranking in Google maps for key terms in 30-60 days!. This program can also be packaged with our social media marketing package. In our social media advertising package you instantly get tapped into out captured addiction and behavioral health social media audience of over 200.000!
Drug Rehab Marketing Citations Help Search Engine Optimization (SEO)
Drug rehab marketing citations and SEO go hand in hand. SEO is a process used to improve a website’s rank in Google’s search results. For every addiction treatment center to successfully create marketing campaigns, they must follow certain steps in search engine optimization. What are the top 3 things to do for SEO with drug rehab marketing?
Start by doing keyword research. This is the first step in optimizing your website. To do this, use platforms such as Google Keyword Planner which will help you explore the various keywords others in your industry use. Having knowledge of these keywords is imperative because it helps you develop a marketing strategy in the same language your audience uses to communicate. So when potential clients are looking for an Addiction Treatment Center, they will most likely search using the same wording thus making it easier for them to find your site.
Once you identify your keywords, use them in various pages of your site, ensuring you have one primary keyword for each of your pages. This helps in ranking your site’s individual pages each time someone uses a unique keyword to your nice. It helps you grab the user’s attention before they can move on to your competitors’ sites.
Over and above using the right keywords, SEO also involves instinctive site design. This means ensuring your images are adequately compressed, videos embedded, and that your site has efficient HTML coding. When all these elements are put together, your site will have a greater presence that attracting new clients to your Addiction Treatment Center.
Capitalizing on Back-links Increases SEO with Drug Rehab Marketing Citations
The key to drug rehab marketing on the web is back-links. This was a lesson learned by Florida drug rehabs West Palm Beach. The new marketing laws originated in the Sunshine State. Once these new laws started many ethical operators found themselves struggling. Back-links also known as external or inbound links are those that point from other sites back to yours. When back-links are used properly, they help search engines decide how popular and authoritative your site is, as well as its relative significance on the web.
Back-links ultimately help make your site popular. In Google’s algorithm for Page Ranking, every time a hyperlink occurs in a web page, it is taken as a vote of confidence for that particular page’s websites recommend other sites with quality content to their audiences. This is why drug rehab marketing citations are important. For instance, a pharmaceutical site is likely to an Addiction Treatment Center. A website about fishing licenses is likely to link to a site about fishing and so on and so forth. So, the more other sites back-link to yours, the higher your SEO ranking.
Building SEO Back-links Requires a Good Drug Rehab Marketing Citations Agency
A good drug rehab marketing agency will know to build industry back-links. Back-links are not just about making your site popular. They are a key component of drug rehab marketing. Your site will not just get a good Page Rank because of the number of times other sites have linked to yours. The system also factors in trust, authority, and relevance of your site and content.
In fact, some back-links can work against your ranking. If your back-links seem unnatural, Google will penalize you thus pushing your site further down in the Page Rank system. For instance, if your Addiction Treatment Center is back-linked to a Hunters Club website, this would be an example of unnatural back-links.
The basic guideline for using back-links is:
Good back-links are derived from authority websites in your industry. These are non-spam-my websites with content that is similar to that on your site. They are from experts who write about topics similar to yours. However, you can get creative and use drug rehab marketing on websites for cities and towns..
Bad links are those that are derived from websites that have no relationship to yours. For example, an insurance brokerage site back-linking to a dog training site. Search unnatural links only harm your ranking.
Ugly back-links are those that come from spam sites, link farms, sell links and sites with poor quality content.
Drug Rehab Marketing Citations Relationship to SEO
Poor drug rehab marketing citations equal bad drug rehab marketing which translates to SEO ranking. This is one of the lessons that need to be learned from “Drug Rehab Marketing SEO Vs. Digital Darwinism.” It’s a crucial lesson because search engines also rely on understanding your business when ranking.
So how can you build citations for your Addiction Treatment Center? Marketing for an Addiction Treatment Center differs from marketing for any other business. It’s critical to use the correct citations for this unique industry. Search engines such as Google already know a whole lot about your business.
However, it still needs to use aggregated data to make decisions on what is displayed in search results. For instance, if a user types ‘find a drug rehab close to San Diego, California, Google can decide to use a local citation of your Addiction Treatment Center in Indiana in displaying the search results.
California Drug Rehabs Need SEO
California drug rehabs are struggling from new patient brokering laws and Legit Script certification. To be eligible for Google AdWords, and PPC on Facebook you need Legit Script certification. This is making it difficult for many addiction treatment centers across the US.
This is also true for the best drug rehabs San Diego rehabilitation centers. They have little understanding in search engine optimization. They are uneducated on the over 200 ranking factors that Google spiders are looking for to rank pages.
Getting on the first page of Google is a difficult task even for the best drug rehab marketing and SEO specialists. This process takes time. Rehabilitation centers can expect to wait for about 90-days to be making an impact on the SERPs. However, the payoff is that the first 3 organic rankings on page one of Google get bout 60% of the clicks.
Drug Rehab Marketing Citations Are Not a Guarantee of Page One Rankings with SEO
Drug rehab marketing citations is not a guarantee that your business will appear in the search results but it’s very useful for location-specific searches. Google always takes into consideration local citations when presenting search results. That is why your NAP citations should be as specific as possible. While citations are the foundation of SEO, there are many other things that must be done.
Here is where the biggest problem for drug and alcohol addiction treatment centers lie. There is so much to be done however this comes at a cost. Many CEO and Marketing Directors do not have a large enough drug rehab marketing budget. They are too used to using pay per click which is not as effective in 2020. Drug rehab SEO takes time, money, and dedication to work. It takes approximately 3-4 months to start ranking for popular long-tail keywords. This only happens when many things are done correctly.
For Addiction Treatment Centers, citation building and local marketing yield best results. When business owners work with industry experts who understand the relevance of vertical directories. Working with a professional will help guarantee visibility and the highest reach for your Addiction Treatment Center, within the addiction treatment industry.
California CEO’s Get Proven Drug Rehab Marketing and SEO Training
Drug rehab marketing citations play a critical role in ranking in Google Maps. CEO’s must first understand that ranking organically on page one for key terms is paramount to generating clients. A few understand that ranking organically can generate 1000’s of calls without repeatedly paying for the click. Behavioral Health Network Resources holds three addiction conferences every year on drug rehab marketing. check out our next event providing drug rehab SEO solutions and outreach tools for referral sources. This and many more addiction conferences are offered by Behavioral Health Network Resources every year. In fact, in 2022 they are going to be starting holding these events every three months. These should be attended by all addiction treatment centers.
These much needed c-suite executive events provide immediate solutions to Owners long-term problem of generating clients and outreach tools. This event covers;
How to ethically fill beds?
What is the AdWords, Legit Script controversy?
Teach what to do for SEO
How Google AdWords and Legit Script are wasting marketing dollars?
Why 99% of rehab websites have SEO holes on their websites repeatedly wasting $10,000’s of dollars?
How to properly use press releases to generate leads?
Drug rehab marketing citations are a difficult task. A complete understanding of SEO, back-links, and citations is critical. The main area of drug and alcohol addiction treatment centers need to focus on is search engine optimization. Relying on Google AdWords, PPC and Legit Script certification is no longer effective. An even less expensive way is to rank in Google Maps. We can get you ranked in 30-60 days for major addiction treatment search words.
BHNR offers several key drug rehab marketing packages. These all will compete against the big players spending big money. A “boots on the ground” strategy is one sided and must be accompanied by a web advertising plan. Behavioral Health Network Resources drug rehab marketing agency provides the following.
drug rehab SEO 90-day program
social media advertising package instantly tapping into a captured audience of over 200,000
Google Maps marketing package that gets your center ranked on pn the top 3 of maps for key search term in 30-60 days
With the lead generators and large treatment centers spending over $500,000 per month the smaller centers are wasting advertising dollars. The small centers need to play smarter. They need to incorporate SEO in their drug rehab marketing citations. Reach out to us at 561-235-6195 we can provide a no-obligation drug rehab SEO report and show you how you are wasting advertising dollars.
California Drug Rehab Marketing Strategies Are Critical
Drug rehab marketing strategies are a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Ad words. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;
social media
content marketing
organic SEO
press releases
How To Strategically Build a Referral Network in California?
In 2020 it’s critical for California drug rehabs to build a referral network. They can do this with calculated drug rehab marketing strategies. Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.
Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.
Getting involved with social media is more important in 2020. Utilizing social media for lead generation and generating treatment calls can do two things. It will generate immediate leads and it will also increase SEO and organic page rankings on google. Here are the top 7 reason’s for drug rehab marketing strategies.
Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
Better Search Engine Rankings – SEO is vital in 2020 with drug rehab marketing strategies. Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.
Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.
The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele.
So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog in 2020?
The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.
Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. Actively controlling content is important with drug rehab marketing strategies. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google Ad Words is costing many small to medium size centers to waste huge chunks of marketing dollars.
How Can California Use a Drug Rehab Marketing Content Strategy?
California drug rehabs like Harmony Grove Recovery are feeling the pressure of new marketing regulations. They need to understand how to use content. Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.
Surely, you know how important unique content is to the growth of your digital asset. However, when you establish drug rehab marketing strategies, there are some key things you should think about. Among those are:
Does your content have SEO for keywords?
Who are you creating the content for?
What is the question, you are going to answer for that audience?
How is your program unique?
What content formats will you produce?
Which channels will it be released through?
How will you manage the creation and publication?
Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.
Drug Rehab Marketing Strategies Using SEO How to Beat the Big Boys in California
How to increase drug rehab SEO strategies? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;
Length of the blog is only 600-800 words
The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
No H Tags or useless H Tags
There are no pics, or pics are missing keyword ALT descriptions
The blog post is not focused on a single long tail keyword
No SERP descriptions, or too short, or too long
Blog posts are not categorized for long tail keywords
Orphaned blog posts
Drug rehab SEO blog writing has not been used because centers have traditionally relied upon Google Ad Words and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers. This is why the smaller centers need better drug rehab marketing strategies.
This leaves the uncomfortable territory of Drug Rehab SEO. We’ve watched many Florida centers fall because they failed to adopt a search engine optimization strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.
Press Releases Used Correctly Increase SEO and Back-links
Press releases are an underutilized tool in drug rehab SEO. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.
We recently sat down with Kevin Leonard, CEO of The Recover an industry leader in drug rehab marketing strategies and press releases. Here is what he had to say;
Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.
The Recover is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.
They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.
How to Effectively Use Press Releases for Drug Rehab Marketing Strategies
As many substance abuse treatment centers don’t understand drug rehab SEO,. They know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate press release services will not allow you to publish general information or self-promotion types of posts.
The Top 28 press Release ideas for Drug Rehab Marketing Strategies
Sponsor a local event and write about it
Take a stand on a controversial issue
Announce a new hire, or someone’s promotion
Talk about a new milestone your center has reached
Share your client’s success stories
Publish a collection of testimonials from satisfied clients
Create a podcast and write about it
Share a free “PowerPoint” about your center’s levels of care available at Slide Share
Announce the release of a new video available on your YouTube channel
Establish a scholarship program for people who do not have the ability to pay
Publish your center’s treatment options with a local charity
Share a free “FAQ” sheet available at your center’s website
Share your treatment center’s mission statement
Publish a story about what makes your center different
Create a list of amenities your center offers
Share a link to a new blog page and describe what it is about
Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
Publish a story on why you do not offer Medication-Assisted Treatment
Identify a trend you are noticing within the recovery industry
Debunk a common myth in the treatment business
Create a list of what to bring to rehab
Publish a story about what to expect when someone enters your center for treatment
Tie your press release to a holiday
Answer the most common three questions potential clients would want to know about your center
Mergers and acquisitions
Office relocation or opening a new sober living
New technology trends affecting your industry
Expert opinion about a topic in the recovery business
These are just a small sample of the literally thousands of drug rehab marketing strategies examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.
The Recover.com is a Panelist at the California EMP Addiction Conference
Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. The Recover will be sharing press release secrets you can put into place immediately that are low cost and produce admits. If you would like to get started earlier on press release you can call Kevin Leonard at 888-510-3898.
The California Addiction Conferences EMP Series 8/16/19 event will have a total of 5 proven leaders. Each sharing proved business and drug rehab marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.
Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.
How to Make Drug Rehab Social Media Marketing Work?
If your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.
Generates high-quality leads
Increases SEO
Drives targeted traffic to the addiction treatment centers website
Provides one of the best vehicles for branding
One of the lowest costs per acquisition
Greatly assists in local search rankings
Understanding Drug Rehab Social Media Marketing
There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.
By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.
Facebook Caught Advertising Agencies with their Pants Down
With Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.
Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;
Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
Grow a targeted audience for you that you own
Encourage you to do social media marketing in-house
Educate you about the advantages of owning groups
Teach you how to grow groups
Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment
Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.
How Well is Your Current Drug Rehab SEO Agency Performing?
Drug Rehab Social Media Marketing is tough. Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.
If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the clicks on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.
Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.
Behavioral Health Network Resources Leads by Example with Drug Rehab Social Media Marketing
Behavioral Health Network Resources does more than say we do social media we are drug rehab social media marketing experts. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.
Addiction Conferences by Behavioral Health Network Resources
We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape, These conferences are in a unique talk show host and town hall forum. They are interactive with no PowerPoint presentations and each features 5 executive thought leaders educating in an open forum.