Our drug rehab SEO archives provide comprehensive information for addiction treatment centers. Lead generation and the ability to generate treatment calls is paramount for rehabilitation facilities. The best way to get this job done is with search engine optimization.
However, there are key areas that must be critically look at for it to work. It starts with proper website development. Drug and alcohol addiction treatment centers owners need to get away from how their website looks. While this is important it only accounts for about 10% of what a website does. It is far more important that it effectively communicate with Google.
This is why a website developer not designer should be making your website. The main goal of a website is to get the target audience to read it and make a decision to get the product or service. Think of drug rehab SEO as putting sign posts all over your website. these are special sign post specifically for Google spiders. They should make it easy for them to get the answer to the question a potential clients puts into Google.
The Moving Parts of Drug rehab SEO
Drug rehab SEO components has several key parts that must be addressed. These include H-tags, ALT-tags, SERP descriptions and orphaned pages. If you can address all of these issues you will most likely rank for a lot more key words. combine this with high authority back-links and you will dominate page one and maps. If you would like a trusted addiction treatment marketing specialist you can check on LinkedIn. This is the most valuable resource for drug rehab SEO.
Behavioral Health Network Resources provides a 90-day marketing package. This guarantees your treatment centers for drug addiction page one ranking in that time frame. Stop paying every month for the same keywords and fighting for the 2% of page one clicks. Get on page one organically where 60-70% of the clicks are going. Call 561-235-6195 today and stop wasting your valuable marketing budget and start doing drug rehab SEO.
Small inpatient drug rehabs and IOP drug rehabs have always had a difficult time in generating clients. They have had poor drug rehab marketing strategies and almost no drug rehab SEO. This is because the entire industry has fallen to digital Darwinism. The small drug and alcohol addiction treatment centers do not have the money to compete directly with the big players. There are about a dozen players spending in excess of $500,000 per month in google Ad Words and PPC. This is good news for small rehabs because there is a better and less expensive way to increase targeted addiction treatment calls and beat the big players!
Why Small Drug Rehabs Must Be Ranked on Page One of Google
The big players spending $500,000 a month in Google ad words and pay per click know one thing. There are a lot of searches on Google. In fact, we know there are at least 40,000 searches on Google every second! Let’s let that sink in for a second. Granted they are not all for addiction treatment, however Google is the #1 place where people are searching for treatment.
Where the small rehabs can compete is on page one of Google. Not with the AdWords or PPC. There is a much better less expensive way. You see, paid ads only get 10% of page one clicks. The top 10 organic results get a whopping 90%! This means the consumer does not trust the paid ads. This is a good thing for the small inpatient drug rehabs and IOP drug rehabs.
Behavioral Health Network Resources gets small centers ranked on page one for key search terms in 60-90 days with our accelerated drug rehab SEO program. In fact we have several programs that cost less the cost of one admission. Once you start to rank on page one organically you tend to stay there a long time. This means every admit means it lowers your cost per acquisition.
Only 1 % of Drug Rehabs Have Enough Marketing Knowledge to Make It On Page One of Google
There are only 13 organic slots on page one of Google. You have the Google 3 pack. Then there is the top 10 organic slots on page one. There are approximately 14,000 addiction treatment centers in the US. If your small addiction treatment center can get ranked on page one for key search terms it means you are taking clients away from the big players spending big money.
There are some key reasons why the small players are not ranking on Google. The first reason is their website. Every new client we get needs on page SEO on their website. Many times they had a website designer build their website and not a website developer.
This difference is a designer makes the website aesthetically pleasing and website developer make is communicate better with Google. A website developer and a good drug rehab SEO professional are the two best investments you can make. The payoff would be forever as you will be in more searches, get more clicks and get more calls. Our client Harmony Grove Recovery inpatient drug rehabs San Diego now ranks for IOP drug rehabs San Diego, drug rehabs San Diego, best drug rehabs San Diego and many more.
The next thing you need is good backlinks. Google uses over 200 ranking factors to rank websites. However, the #1 factor is backlinks. Many times when Behavioral Health Network Resources gets a new drug rehab SEO client we see little or poor backlinks. We have built profiles across the web on drug and alcohol addiction that are rated high by Google. We then tap our clients into these articles, profiles and posts.
What Drug Rehab SEO Do The Small Drug Rehabs Need For Their Advertising?
There are some drug rehab SEO areas that prove to show drastic increases in rankings. This is because many times their advertising agency used drug rehab SEO Cookie Cutter mentality. They did not understand on page SEO. This is where you have to know what Google wants for the H tags, ALT tags, SERP descriptions and in the content. It takes a trained eye to SEO optimize web pages.
Think of SEO as if you were driving on the thruway. There are many exits that tell you where they go. This is SEO. Google SEO will tell the Google spiders what is there. The H tags, ALT tags, SERP descriptions and fall in line with the key words that are linked.
How do Small Rehabs Learn How To Rank on Page One of Google?
Small inpatient drug rehabs and IOP drug rehabs can get a better understanding of drug rehab SEO, BHNR’s article drug rehab SEO vs. digital Darwinism gives a 40-pointt check list. It has a bullet point list that shows the common SEO mistakes made.
This checklist is one of the best tools for any drug and alcohol addiction treatment center marketing plan. BHNR is also the only drug rehab marketing agency that will train your staff. We can take the reigns and once the SEO starts working, we can train your marketing department.
Another big area that is missed or underdeveloped is the drug rehabs Google My Business profile. This is important and if SEO’d properly it will produce treatment calls. This is also one of the keys to rank in the Google 3 pack on page one of Google. Imagine ranking in Google maps and ranking organically in the top 10 on page one. That would be a dream for any addiction treatment center in their advertising. Behavioral Health Network resources go a step further. We also get the LinkedIn, Facebook, Psychology Today profiles and more to also rank for the same keywords.
Drug Rehab SEO Packages
Behavioral Health Network Resources has several key drug rehab SEO packages. Small treatment centers can start to rank in 60-90 days. Part of why we are so good at drug rehab SEO is we dominate on social media. We took the time to capture your and our target audience on Facebook and LinkedIn.
We have over 60 addiction and behavioral health groups. These groups have a total of over 250,000 members. We also understand how to build these social media profiles, so they also rank on page one of Google. Check out some of these search terms we did for our client Centered Recovery.
best IOP drug rehabs Roswell
IOP drug rehabs Roswell
IOP drug rehabs Marietta
These are just a few that we have done, there are many more. Its surprising that many more small rehabs do not do t=drug rehabs SEO because it is so affordable. Some of our drug rehab SEO packages include the following.
Google Maps 3 pack program
Full drug rehab SEO program
12-month drug rehab SEO program
Drug rehab social media program
Any of these programs cost less than the cost of one admission. Large and small inpatient drug rehabs. Alcohol detox centers and IOP drug rehabs can rank for key search terms in 60-90 days. Call our CEO, Charles Davis at 561-235-6195 now and get started on seeing your addiction treatment center ranked on page one of Google. Drug rehab SEO is the best way for the small addiction treatment centers to compete.
When seeking the best drug rehab marketing agency, it is easy to get fooled by the glitz and glamour of the large substance abuse advertising and marketing providers. They are spending 10,000 of thousands of dollars per event to sponsor the large addiction conferences. It is just as easy to get fooled by shady drug rehab SEO companies. The bottom line is Google the terms “drug rehab marketing” and “drug rehab SEO.” It is here you will see the leaders of the pack that know how to get ranked.
The Executives are flying across the US, sponsoring the biggest addiction conferences, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. Many are relying upon churning uneducated clients every year with their cookie cutter drug rehab marketing and SEO offers. They know that they are going to be churning through clients once their clients realize their marketing is not producing revenue for the addiction treatment centers.
What is Drug Rehab Marketing Agency Churn and Burn?
A large drug rehab marketing agency is a “churn and burn” business for them. With over 14,000 drug and alcohol addiction treatment centers, they can do this for a long time. In any industry like attorneys or insurance, you want the absolute best handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens, they venture off on their own.
The larger drug rehab marketing agencies revenue is being absorbed by the Executives, their conference business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation.
What Are the Top 3 Ways to Spot a Drug Rehab Marketing Agency Cookie Cutters?
Spotting the large cookie cutter drug rehab marketing agencies is easy. It’s even easier to spot the shady drug rehab SEO agencies. If you are a marketing agency, you better be leading by example. Just saying you can perform drug rehab SEO and achieve ranking is not enough. Any good agency will rank on page one for key marketing terms.
Do they rank on Google for marketing? Start by Googling these big money search terms for drug rehab marketing agencies. If they cannot rank for their own keywords, how can you expect them to rank for yours?
drug rehab marketing
drug rehab marketing Agency
2. If you already have a drug rehab marketing agency, check your website speed with Google. Here is the google developers tools to check website speed with Google. Your speed should be between 80-100, but preferably 90 and above. If you are not you should fire your drug rehab marketing agency immediately. Why you may ask. Because Google did an important update almost two years ago and stated that website speed was one of the most important factors to ranking on mobile and on a PC. If your website does not load fast they will not ranked you very well. Behavioral Health Network Resources ranks 99 on PC and 93 on mobile.
3. Are they using Google AdWords, Facebook, and LinkedIn paid marketing to get their marketing clients?
If your seeing paid or sponsored content by a large drug rehab marketing agency this is a big indicator. If they are relying on paid marketing for their business, what can you expect when they start doing your drug rehab marketing? Lead generators and large treatment centers are spending more than $500,000 per month with Google Ad Words and paid marketing. Organic ranking with pinpointed SEO is the answer for the smaller centers.
4. They fool you with beautiful websites. The look of a website is only 10% of the web drug rehab marketing piece. The other 90% underneath is what has to effectively communicate with Google spiders to rank. These large agencies have poor website structure on their own property, how can you expect them to understand what to do with yours to rank?
What is the Advertising Agency Churn?
A large drug rehab marketing agency has a lot of churn. Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters. These are usually the entry-level type of positions with a low talent pool. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know the key components of drug rehab marketing.
However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim. This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger drug rehab marketingcookie cutter agencies.
Why Get Educated on What a Drug Rehab Marketing Agency Provides?
The main reason is a lot of wasted advertising dollars. Many do not realize their d\are drug rehab SEO to 30 lists explaining about search engine optimization. When a boutique drug rehab SEO marketing agency is honored by a national marketing watchdog, it gets noticed. Even more so, when they show up on page one of Google for the industry #1 search term “drug rehab SEO” it sends a powerful statement. When performing drug rehab SEO you want to dominate page one organic listings and Google maps.
Education is the key for addiction treatment center owners with their substance abuse marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. We have seen this across the nation with inpatient drug rehabs San Diego California to West Palm Beach, Florida.
This allows the large agencies not to do the essential organic work of building citations, back-links, and on page/off page drug rehab SEO. The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.
What Are the Key Elements of Advertising and Drug Rehab SEO?
There are many aspects to drug rehab marketing and drug rehab SEO. Knowing some key elements can save hundreds of thousands of dollars in wasted marketing dollars. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. Check out several drug rehab marketing SEO agencies on various websites. See how good they are by searching terms they should be ranking for like;
drug rehab SEO
drug rehab marketing agency
drug rehab marketing consultants
The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads, how many keywords you rank for on page one of Google and site traffic. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.
LinkedIn Provides Nation’s Best Drug Rehab Consultants
LinkedIn is the #1 place to search for professionals in any industry and secondly is Alignable. It is vital in finding the top drug rehab marketing consultants for rehabilitation centers. LinkedIn provides the top 2 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse.
Web marketing, lead generation, drug rehab call centers, and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers. Sometimes you will find drug rehab SEO marketing consultants listed on drug rehab websites. This is a strong indication that these Executives are the true producers in the behavioral health field.
LinkedIn has over 875 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. We get out drug rehab marketing agency clients LinkedIn profiles to rank on page one of Google for key words.
National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.
Charles Davis Best Drug Rehab Consultants on LinkedIn.
Key Components to Look at with a Large Drug Rehab Marketing Agency
The large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include;
proper website structure
high profile back-links
completely filled out Google My Business profiles including hidden areas
There are many more areas that must have a trained eye to get on page one of Google organically. Behavioral Health Network Resources encourages all business owners to better educated on the business side of our industry. Then, reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This education process and reevaluation often times saves large amounts of revenue and generates new revenue streams. This includes your current drug rehab marketing agency.
Don’t Get Tricked by The Appearance of Your Website
When a drug rehab marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable marketing dollars. A website is like an iceberg, there is only 10% showing. While 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing.
The agencies shock and awe the owners with the look of the website they have built for them. The fluff of amazing pictures by a beach or resort-like atmosphere is slightly important in attracting clients. However, Google spiders don’t care how pretty a website looks, unless you dress up the schema.
What Are the Common Advertising Mistakes?
There are major common mistakes made with drug rehab marketing. Any drug rehab marketing agency can and are making these critical mistakes. These allow for wasted marketing dollars and ineffective drug rehab marketing. The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task.
However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;
No Schema (50% of searches by 2020 being voice)
Google maps placed and coded incorrectly
Little, poor or no SEO
Poor site navigation
No HTTPS registration
Google My Business incomplete or not updated weekly
Too few citations
Poor or lack of social media presence
No staff Page
Poor or no blog
How to Check if a Drug Rehab Marketing Agency is Producing Any SEO?
Here are some areas you can check to see is your agency is producing results. Once you have website structure in place the next important step is search engine optimization. We look at many drug rehab marketing agency built cookie cutter websites and instantly see the SEO is often poorly done. Again Google does not provide a road map to achieve drug rehab SEO that will rank you on page one, however there are website like Alignable that have good advertising resources. Search engine optimization (SEO), especially for the small to medium sized behavioral health organizations starts with Geo-targeting their local area.
This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. A large drug rehab marketing agency should at least be doing the following:
Google three pack (you should be ranking in the 3 available slots on the Google maps). If you’re not currently there your drug rehab marketing agency has not performed this task well.
100’s of citations across the web. These are not high authority websites, they come from citation listing websites. Google your company and the listings will show all your show your citations. You should dominate the pages listings at least 2-5 pages deep. If you are not your drug rehab marketing agency has done a poor job.
Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and it will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your drug rehab marketing agency has done a poor job with on-page SEO.
Check Your Drug Rehab Marketing Agency and Look at the Current Search Engine Optimization (Drug Rehab SEO)
It is in your best interest to personally jump into your WordPress and install the plugin. It’s critical to see if your current advertising provider has done the necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have.
You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. This only provides about 50, you need many more, This is a good starting point. However, do not pay them to fix these, as they will have control over your listings.
Best Drug Rehab Marketing Solutions
Drug rehab marketing solutions are an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. It also increases your SEO, however, all of the above must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing. However, are they demonstrating they can perform social media marketing with their own brand?
If they understand social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook and Twitter. After all, you are their target market. If they are not demonstrating they can reach you with social media, how can you expect them to do it for your organization?
Yes, drug and alcohol addiction treatment centers, opiate detox or sober livings target market is different than a marketing agency, However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you.
This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them. These are some of the drug rehab marketing and SEO solutions they should be providing.
Drug Rehab Marketing on Social Media
A drug rehab marketing agency should already have an extensive network in the addiction treatment industry. Many that say they perform social media marketing only use paid marketing on social media. this is because organically it takes time and you must corral your target substance abuse treatment audience. We are the only drug rehab marketing agency that has done this. We have captured them with personal connections and get them in targeted groups. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers.
This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. However, they are serving posts from personal profiles and from the groups. The best organic strategy on Facebook is to get targeted friends as connections and build targeted groups.
When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies on paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.
Facebook Paid Advertising Vs. Organic
Most drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again.
Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. A good drug rehab marketing agency will offer this service. This way you build and own the target audience. Behavioral Health Network Resources provides social media training. We educate our clients on how we built a social media following of 210,000 on Facebook and LinkedIn.
Behavioral Health Network Resources addiction conferences educate on proven business strategies and drug rehab marketing solutions. This keeps us on the pulse with our drug rehab marketing agency. Our next event will be on LinkedIn training for outreach and sale professionals in July 2020. These events provide proven strategies you can put into place immediately and educate on what to look for in the addiction treatment marketing.
Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEOs, executives, and Directors on many aspects of business and marketing. these include;
learn how to maximize LinkedIn for referrals and sales
new revenue streams
drug rehab SEO
getting back links
and many other aspects of the business side of our industry
This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. The large agencies have high Executive salaries. They have massive overhead and simply cannot retain the best talent in the industry. Rehab owners must be utilizing drug rehab consultants. these specialists save hundreds of thousands of dollars in the wasted marketing budget.
Having a website developer, not designer build your website is the first mistake made. The second is not investing in SEO. And the third is think social media marketing is simple. These areas are paramount in the success of organizations in our industry. You simply cannot gain access to these high-profile professionals through a large drug rehab marketing agency.
Our drug rehab marketing agency business strategy is to educate owners and operators on proven strategies. Behavioral Health Network Resources is leading the charge on educating the addiction treatment marketing industry at their addiction conferences EMP Series events. These events each feature at least 5 Executive Thought Leaders including the nation’s best business and marketing consultants. Give Charles Davis, CEO of Behavioral Health Network Resources a call at 561-235-6195 to discuss your marketing.
What Are the Top 7 Drug Rehab Marketing Mistakes in 2021?
Drug rehab marketing and SEO mistakes in 2021 are costing addiction treatment centers more than they know. They are relying on outdated advertising and marketing strategies. The days of using Google Ad Words and Pay per click or PPC are gone. The smaller players with monthly budgets under $20,000 a month are wasting their budgets.
Business and drug rehab marketing changes are dramatically affecting owners and operators. It’s apparent the addiction treatment industry is facing difficult challenges. Business, administrative and marketing changes are causing some centers to close their doors. You can no longer rely on a buy rehab leads strategy from drug rehab call centers or Google pay per click.
Big brother is watching with the new laws in Florida, changing how centers obtain their addiction recovery clients. Drug rehab call centers are under investigation by Congress and regulation is not far away. This is not isolated to just Florida, we have been seeing glimpses of the law protecting the vulnerable in California, and Arizona. Not only is big brother watching, but also the biggest kid in the marketing sandbox (Google) is now also trying to protect the vulnerable. These changes are seriously affecting drug rehab marketing plan leads.
Drug rehab SEO is the single most important advertising factor in 2021. To understand the complicated search engine optimization landscape a drug rehab SEO marketing consultant is needed. They will save 100 times more than what they are paid. Marketing professionals are needed due to the many changes that have occurred in our industry.
These drastic operational changes have caused many centers to start examining their addiction treatment marketing, and business strategies. Many are realizing they need a solid drug rehab marketing plan lead, and drug rehab marketing solutions resulting from a healthy marketing mix. They will not be able to survive using “laissez-faire” strategies. One of the biggest areas rehabilitation centers are looking at is their web marketing. We recently spoke with a couple of industry business, and marketing experts about what centers need to survive.
How Many People Are Using Google?
The web’s audience and traffic are staggering; it’s the largest place for marketing. By the time you finish reading this sentence, there will have been 2.3 million searches on Google, over 200,000 new Facebook posts, 22,000 tweets, and 22,000 gigabytes uploaded. So, “Why are centers not marketing, or poorly marketing, on Google and social media?” We took that question to the CEO of Addiction Rep, a nationally known and respected addiction treatment center marketing company.
This is what he had to say, “Many centers are short-sighted on their marketing, and expect immediate gratification. They want new clients immediately, and proper web addiction treatment marketing takes time, and work.” Many are realizing they need drug rehab marketing plan leads to generate clients and not just a buy rehab leads strategy. Whether your marketing an inpatient rehab, substance abuse IOP or opiate detox you need to get educated on the best drug rehab marketing strategies and implement them.
Drug Rehab SEO is a Must in 2021
There are many reasons in 2020 why drug rehab marketing fails. Some of the main reasons drug rehab marketing plan leads fail are; poorly structured website, bad search engine optimization, no IoT assets built, lack of good back-links, no analytics, no tracking and not driving targeted visitors their website. Many problems stem from the most basic component, a properly structured website that Google spiders can read. Many centers don’t realize what a good addiction treatment marketing strategy can do for their organization. Many give up, and resort to “word of mouth” as their main marketing vehicle. It’s time to examine your drug rehab marketing plan leads strategy.
There Are Major Advantages of Drug Rehab SEO?
There are many advantages to drug rehab SEO. Getting to these cherished spots that produce a whopping 60-70% of page one calls is not an easy feat. However, they will spend much less on their marketing efforts in the long run and produce a tremendous amount of qualified treatment calls. Treatment center owners should start by getting educated on web marketing in our industry by hiring a drug rehab marketing consultant. They can prevent you from wasting marketing dollars by trial and error. Once they have a handle on what needs to be in place, they should hire a drug rehab SEO specialist to get to page one of Google.
Many rehabilitation centers miss the first step with search engine optimization. The foundation starts with drug rehab marketing citations. This is one of the first things Google checks in order to get ranked on the first page. It’s amazing that about 90% of addiction treatment centers do not have citations or the NAP (name, address, and phone) do not match all citations. This is a critical error and one of the reasons that many alcohol rehabilitation center owners say marketing does not work.
What Are the Top 7 Drug Rehab SEO Marketing Mistakes?
Below are the top 7 drug rehab marketing mistakes made by addiction treatment centers in their advertising. This are the most common errors preventing them organically ranking on page one of Google. this is critical because this is how many potential substance abuse treatment clients search for services. Before selecting the best centers they do comprehensive research using Google. To help you understand how to get on page one here are the top drug rehab marketing mistakes;
1. Why Google Must Be Included in Drug Rehab SEO Marketing Plan Leads?
Getting on page one organically of Google does take time and a good drug rehab SEO consultant with knowledge, as does building a social media presence. But, as we are now seeing with Google controlling the pay per click. However, we need to consider that only 1.91% of page one Google clicks are paid advertising (top 3 ads on page one). Organic ranking (8 spots, and 3 Google Maps) on page one receives a whopping 50-60% of the clicks. This is why drug rehab SEO is so important.
What is stopping drug and alcohol addiction treatment centers from organically getting on page one with their addiction recovery marketing? We took that question to Brian Frye, CEO of Magna Technology, a well-respected website building agency. He told us this, “One of the biggest issues for drug rehab SEO is incorrect and poor website structure. Google spiders will penalize you, or not rank your site if they cannot read it. This is probably why we hear so many say that web marketing hasn’t worked for them. Without the proper web structure, any marketing you put on top will perform poorly.
Drug rehab marketing plan leads, and business strategies for PHP, IOP, detox, halfway houses, sober livings, or even independent practices are critical. The electronic assets are the largest portion of your business that generates revenue. Is your website’s foundation correctly set-up to foster the heavyweight of marketing, or is it built on sand?
2. Addiction Recovery Center Owners Need Proven Drug Rehab Marketing Strategies
Drug rehab marketing plan leads need SEO, and website development.
For drug rehab marketing plan leads you an extensive education on what needs to be done for web marketing to work. Many owners have relied on short-term solutions like a buy rehab leads strategy. Their drug rehab lead generation consisted of buying treatment calls and spending tens of thousands of dollars a month on pay per click. Drug rehab call centers are now under the microscope of Congress and Google is controlling who can play the PPC game. These poor marketing strategies have caused many recovery centers to file bankruptcy or close their doors.
Recovery center owners need to know what to put into place that produces treatment calls or referrals. This starts with a proper website structure, drug rehab SEO, and social media marketing. Many have wasted a ton of marketing dollars without these key areas being properly in place. Because these were not in place many centers have not seen page one of Google in organic rankings. The key focus in 2018 is a local marketing strategy. This means they must rank in the Google 3-pack in the maps section. In addition to ranking in the top 3 organic slots on page one.
3. Why Do Drug Rehabilitation Centers Lack Drug Rehab SEO?
Drug rehabs are making many costly SEO mistakes on their websites. They need to search for comprehensive drug rehab marketing information. Many treatment centers do not fully understand how to generate drug rehab leads. We look at many addiction treatment center websites, and many times, we can tell if they value marketing. Most of them do not have a drug rehab marketing leads strategy. Poor website development in drug rehab SEO and marketing is the #1 mistake made by recovery centers. Search engine optimization requires on-page SEO and high quality back-links. These are obtained by know drug rehab marketing citation building. Here are the top 12 drug rehab marketing mistakes related to addiction treatment center websites.
incorrect structure in the #1 mistake with drug rehab marketing plan leads
no (or poor) search engine optimization
no blog, or just old blogs
no social media share buttons at the bottom of each blog post
no listing of the last 3, or 5 blog posts at the bottom of each blog post
no staff page
no Google map, or embedded incorrectly
poor call to action
offer very little value to their target audience
no call tracking
lack of understanding on Google analytics
Other factors that may affect their rehab marketing plan leads include; no email marketing, no alumni campaign, no marketing plan, and no (poor) social media presence. These are some of the tools your outreach professionals need to rely upon every day.
4. What Centers Have to be Careful of “Boots on the Ground”?
Word of mouth marketing is someone that endorses you to someone else. The addiction treatment industry is full of gossip. We hear a tremendous amount of gossip every day. This treatment center is brokering, this opiate center provides poor care, this recovery center is swapping patients and so on.
Many times, the accusations are incorrect, hurting that organizations brand efforts to build relationships and get referrals that produce treatment calls. This drastically affects their “boots on the ground” efforts. It is happening every day, whether you want to believe it or not, and affecting your referral sources. One way to overcome untrue gossip is through effective branding. Making your message strong enough, reaching a big enough audience, for people to question the validity of the accusations.
Controlling Word of Mouth for Addiction Treatment Lead Generation
Many treatment center owners and sales/service organizations say, “We do best by, “word of mouth” for referrals.” They do not even realize they are suffering from drug rehab SEO marketing digital Darwinism. Being on page one of Google organically is the best possible word of mouth you can achieve. When you’re on page one, you get 1000’s of treatment calls, and click-through to your website. These are the same substance abuse rehabilitation companies that have no drug rehab marketing plan leads in their mix.
It outperforms all other addiction treatment marketing combined. Also, you need to consider, “What really is word of mouth marketing?” The problem is they have no long-term drug rehab marketing plan leads strategy in their marketing mix. A good drug rehab marketing mix provides both, in a dedicated effort. However, it takes time, resources and investment for a long-term strategy.
With all these in place, you need to look at your outreach staff ‘s drug rehab marketing plan leads. You partially rely on outreach professionals to establish relationships and bring in new clients to keep your addiction treatment facility full. Do you train them in professional networking and marketing? You rely on their expertise to bring new business, and they network with other treatment centers. Are they establishing enough new relationships with other addiction and behavioral health professionals to foster referrals and generate treatment calls? Are they positively, or negatively affecting your brand? these addiction professionals should be getting drug rehab marketing training on social media.
5. The Drug Rehab Marketing Plan Leads Tools for Outreach and Addiction Professionals
Addiction treatment centers Owners are providing little for drug rehab marketing plan leads or tools for their employees. You most likely hired your outreach employees because they convinced you they could produce clients. Most outreach professionals in our industry are “boots on the ground.” They have a limited amount of referral sources, and many do not have a formal marketing education, or resources to continually grow new relationships.
Your outreach staff relies on you for guidance to perform well. If your organization is short-sighted on its’ drug rehab marketing plan leads efforts, “How can you expect your outreach staff not to be short-sighted?” Many centers use short-term solutions for long-term problems with their substance abuse marketing. All businesses require short, and long-term marketing strategies. The Google control on paid addiction treatment marketing ads has brought to light the extreme importance of solid marketing strategies, properly built websites, organic marketing and having an audience that you own.
6. Branding Builds Trust and Engages Individuals Seeking Addiction Treatment
Branding must be included in the drug rehab marketing plan leads. Building your brand is not advertising. It’s establishing a relationship that allows your target market to get to know you. It is attaching your organization to their emotions and feelings. Think of it as if you are single and looking for a long-term relationship. You causally meet someone. You are looking to see if they are attractive and engaged with what you like. If they are, then you want to get to know them. As you get to know them better, you get feelings and emotional ties to that person. Branding is much like this, it is not about your organization, but about being attracting, engaging, and getting emotionally attached.
Branding is much bigger than marketing, and marketing should support branding. Marketing is your website, search engine optimization, advertising, email marketing, etc. Branding is the culture of the organization itself, that builds trust over the competition. It identifies, connects, touches the emotions, and feelings of the target audience. If repeatedly successful, your organization gets attached to those emotions, and feelings of that individual. This must be considered in your drug rehab marketing plan leads strategy.
Your addiction treatment marketing team must have some essential tools in their toolbox. Its’ you’re job to provide drug rehab marketing plan leads. Tools that not only help establish new relationships but also promote the organization. You need to provide tools for assisting your staff in increasing quality and targeted relationships. These tools include; ways to grow an industry professional network, understanding social media, using social media, and using a marketing strategy getting your entire organization involved in generating targeted website traffic.
Your rehab marketing plan leads should include building your organization’s unique brand with front-line professionals to generate targeted relationships and find your niche in the addiction treatment market.
Outreach professionals may be hurting your brand with the messages they are putting out on social media. Behavioral Health Network Resources is on social media 12-15 hours a day. We own over 30 social media groups on Facebook and LinkedIn. We see many outreach professionals posting messages that are not good for branding.
7. Strategic Social Media Must be in the Drug Rehab Marketing Plan Leads
Drug rehab marketing on Facebook and other social media works especially well in generating treatment calls and lead generation, However, we must understand it’s not social. I say that because there are specific goals that treatment centers or sales/service organizations must strive for on social media. These goals include; attract, engage, capture and convert. For drug rehab social media to work you need an intimate understanding of how each one works. They all have their strengths, secrets, tricks, and back-doors.
A blog is one of the most valuable pieces of organic social media marketing and is an absolute must for all drug rehab marketing plan leads strategies. However, addiction treatment centers and sales/service organizations must realize their blog is not about them. It should be attracting and engaging to their target audience. Blog posts must be optimized for a keyword or a tail. Many center’s blogs are not optimized correctly and are not inviting for the target audience.
Drug rehab marketing plan leads need to be included on social media is more valuable than every. Google is carefully examining and ranking websites on this platform. Social media is one of the places Google looks at for drug rehab marketing SEO. The ranking giant is looking for social signals and back-links. This is one of the best areas to improve search engine optimization and drive targeted traffic. Addiction treatment outreach professionals must completely understand the key social media (Facebook, and LinkedIn) in our industry. They are valuable drug rehab marketing plan leads tools for their toolbox. Used correctly they can generate clients, establish new referral sources, and brand the treatment center.
Facebook has 2 billion people that include many individuals seeking help, and behavioral health professionals. LinkedIn has over 550 million members and a minimum of 20 million addiction and behavioral health professionals. There is nowhere else you can go to reach these large numbers, and must be included in your long-term drug rehab marketing plan leads strategy.
These are the most powerful tools for outreach professionals for lead generation and drug rehab SEO. They must also be used by treatment centers to grow an IoT targeted audience they own. They are also the best way a treatment center can generate targeted visitors to their website. Treatment centers can use these for paid. and organic marketing. If your organization is interested in social media training, please give us a call at 561-235-6195.
Addiction treatment centers must be aware of what their employees are putting out on social media. It’s part of drug rehab marketing plan leads and needs attention on a constant basis. We see posts like, “Sunshine Recovery, we are a PHP, IOP, are JACHO accredited and have 2 beds available.” A post like this not only hurts the person posting it but also the brand of the addiction treatment center. Your entire organization needs to be on the same page with social media marketing. CEO’s, Directors, and Outreach must be putting out a message that compliments and supports the brand.
We’ve explained the power of social media, and why it is paramount for drug and alcohol treatment centers. Some treatment centers will hire an agency to do their advertising without understanding drug rehab SEO. They usually do this for a 3-6-month period, before they realize not too much is happening. At this point, they have nothing to show for their money. Many centers and sales/service organizations then say, “Social media doesn’t work for us”.
You not only need to push your blog out through social media, but you also need to capture a targeted audience. This audience is part of your long-term drug rehab marketing plan leads strategy because there is a lifetime value to owning your own targeted audience. A good social media push on Facebook, LinkedIn, Twitter, and G+ should generate a minimum of 500-1,000 targeted clicks to your website. If the article is shared a lot, it could be much higher. Behavioral Health Network Resources has built one of the largest organic social media audiences in the nation.
Our drug rehab marketing and SEO social media audience consists of addiction professionals, and individuals seeking information on treatment (210,000). Give us a call at 561-235-6195, and ask us about our 90-day social media marketing package that instantly taps you into our audience, and builds an audience your own.
Get Linked for Addiction Professionals Addiction Conferences 2021 Series Live Event
Addiction conferences series kicks off with “Get Linked for Addiction Professionals.” It may be the only live event in 2021. This event will teach how to maximize LinkedIn and demonstrate how to get drug rehab SEO juice to rank on page one. As an addiction treatment center Owner, you’ve mastered the skills to start your practice and provide a great clinical service. The missing component of getting clients is strategic marketing. This conference is for;
sales and service organizations in our industry
Where are your drug rehab marketing plan leads coming from? There are many important aspects you need as a foundation and components that should be in your marketing mix. Whether you are just starting out, or have a seasoned team, you need clients to keep your census high enough to keep the doors open. You put a tremendous amount of pressure on your outreach and marketing staff. Are you providing a solid foundation, effective tools, proven methods to foster new business and a strategic plan to grow your organization’s electronic assets? Learn proven business and marketing strategies at our addiction conferences.
How Are You Going to Capitalize on Drug Rehab SEO in 2021?
Examine and learn from the top 7 drug rehab marketing plan leads and mistakes made by treatment center Owners. It also includes drug rehab SEO mistakes and the lack of search engine optimization in their marketing plans. this information will help you spot shady drug rehab marketing agencies claiming they perform SEO. Many addiction treatment centers closing from a poor lead generation strategies in their marketing strategy when seeking treatment calls for substance abuse treatment clients. The addiction treatment industry is more competitive than ever. The main focus has been on drug rehab SEO. This is the most cost effective advertising strategy on the web. CEO’s and Executives need proven drug rehab marketing solutions. Many centers are closing due to poor web marketing. This article laid out 7 extremely important areas to address in your marketing strategy.
Google must be included in drug rehab marketing plan leads obtain better substance abuse drug rehab SEO strategies on Google.
Addiction recovery center owners need proven strategies for drug rehab marketing. Utilize proven substance abuse treatment in web marketing strategies.
Drug rehabilitation centers websites lack structure and Important Information. Improve proper website structure, SEO, and content.
Controlling word of mouth addiction treatment center organic marketing.
Drug rehab marketing tools for outreach professionals.
Branding builds, trust and engages Individuals seeking addiction treatment.
Organic marketing on social media for recovery centers. focused organic social media marketing to generate treatment calls and targeted website traffic.
Behavioral Health Network Resources is ranked one of the best drug rehab SEO marketing companies in the United States. We have several page one listings on Google for drug rehab marketing, drug rehab marketing Agency and drug rehab SEO. We understand search engine optimization for addiction treatment centers. Our 90-day marketing package will get you ranked for the best search terms. So, how clients are you’re drug rehab marketing plan leads producing? Give us a call today at 561-235-6195 and start capitalizing on the 40,000 searches on Google every second.
Have we missed any points that you’d like to add? Post them in the reply section below.
Best drug rehab centers is a collection of addiction treatment centers that professionals should visit. Addiction treatment professionals are consistently seeking new relationships. With the current challenging business landscape, this is a difficult task. This is resources for outreach professionals to meet and establish new relationships. Treatment centers and drug rehabs from Florida to California will be covered.
What Are the Best Drug Rehab Centers in 2023?
There are five basic aspects for treatment centers for drug addiction. However, there are different methods and techniques that set some substance abuse treatment centers apart. At the very least you should have an in-depth knowledge of the five basic services. Then you’ll have a better understanding how some are better than others.
alcohol detox centers
opiate detoxification centers
Inpatient drug rehabs
Why the Best Drug Rehab Centers Options are Needed?
A best drug rehab centers list is needed for many reasons. The heroin epidemic is causing the deaths of over 150 per day. From California to Florida help is greatly needed.
California was one of the top ten states for the rates of drug use in many categories of drug use. These include illicit drug use in the 12 -17 age group. 10.7% of California residents have reported the use of illicit drugs compared to 8.2% nationally. Over 35% of admissions for drug use were for the abuse of stimulant drugs such as heroin and methadone.
More people die from drug abuse that motor vehicle accidents or firearms use. Prescription drug abuse is the fastest-growing drug problem in the US. This combined with the national heroin epidemic makes cause for great concern.
The Best Addiction Treatment Rehabilitation Facilities
Finding the best addiction treatment centers for drug addiction is no easy feat. There are many things that must be considered. These range from the basic types of services to specialized services. Some of the basic services include;
alcohol detox centers
intensive outpatient or IOP
outpatient or OP
Best Drug Rehab Centers Need to Treat You’re Specific Needs
Here is what we learned from the best drug rehabs West Palm Beach websites. When seeking the best drug rehab centers you need to make sure they can help with your specific needs. Drug and alcohol addiction treatment is different for everyone. Each individual has their own needs that need to be addressed. Some of the factors that affect this could be;
type of drug misused
length of drug use
trauma like physical or mental
PTSD or post traumatic stress the disorder
These are just a few of the co-occurring disorders that are common with drug and alcohol abuse. When speaking with a substance abuse rehabilitation centers it is important that these be addressed in the initial phone call. If they are not, you may want to consider a difference center if you want the best care for your individual needs.
Florida Drug Rehabs Role
Florida drug rehabs especially West Palm Beach have molded California addiction treatment centers. Florida was the first state to institute new laws governing substance abuse treatment centers. These regulations were put in place to regulate the industry.
The main area the new laws focus on is drug rehab marketing. Understanding these new regulation requires a specialist in addiction treatment center advertising. Rehabilitation centers must follow these when they are marketing. The new laws are now spreading across the United States. They have caused problems for many operators. This is because they traditionally used pay per click as their lead generation. With the regulations the best drug rehab centers are now required to have Legit Script certification to do any PPC on google and Facebook.
The small to medium size addiction treatment centers can’t afford this. They are competing against companies spending over $500,000 per month in pay per click. This is forcing them to perform drug rehab SEO for their lead generation. It’s a blessing in disguise because the cost per acquisition is lower over the long run with search engine optimization. This also helps individuals find the best drug rehabs Los Angeles to Florida.
When seeking the best drug rehab centers be wary of the paid ads on Google. While only 2% click on the paid ads, it’s still worth mentioning. The best drug rehab centers will be on page one in two areas which are the maps section on organically under the maps. The information here is not designed for a sales pitch, it generally provides excellent information on the process of drug and alcohol addiction treatment.
There are many drug rehabs Fort Lauderdale Options. The Source drug rehabs Fort Lauderdale is located in Broward County. They are one of the best choices because of their unique care and the passion of their staff. Their main substance abuse rehabilitation services include;
(PHP) Residential Inpatient drug rehabs Fort Lauderdale Program
(IOP) intensive Outpatient
While opiate and alcohol detox is not on the list of their main services, they do worked several well vetted detoxification providers in the Fort Lauderdale and West Palm Beach areas. When trying to find drug rehabs near me in Fort Lauderdale, they are the best choice.
What Are the Best Drug Rehabs Providing for Services?
Alcohol detox centers San Diegoaddiction treatment centers should be educating their audience with useful content. Many drug and alcohol addiction treatment centers do this very poorly. Read you blog. Are the posts at least 1,500 words long. Another question is, “Does the blog post rank on page one of Google for a popular search time. If you answered no to either of these questions, you are wasting money on marketing. not only for the service, but also for not ranking on Google that gets 40,000 searches every second. amount of experience college students. However, they are specialized for anyone over 18 years of age.
They focus on six main areas and have seen tremendous results due to their high level of behavioral healthcare. This is no surprise since they are Joint commission accredited. This Gold sear as it’s referred to in the industry, says they are upheld to the same high standards as hospitals. Their top 6 drug and alcohol addiction treatment areas are;
One of the biggest reasons they rank so well is because of their national known work with co-occurring disorder. These often are at the core of the addiction issues left untreated drastically increase the chances of a relapse.
What make best IOP drug rehabs West Palm Beach may be holistic treatment offerings. When treating depression, PTSD or any behavioral health issues you have to treat the whole person. this is where many addiction treatment centers fail. The physical and the spiritual must be treated. They utilize credentialed substance abuse counselors to address the physical aspects. There are four principles which include;
The healing power comes from within you.
Addiction is only a symptom and the whole person needs to be treated.
Long-term recovery is achieved by honesty and action with the physician, substance abuse counselor and many personal relationships.
Our drug rehabs Austin Taxes centers staff treats the core of drug and alcohol addiction.
The best drug rehabs Fort Lauderdale provide for residential inpatient and intensive outpatient services. This is a Joint Commission accredited substance abuse rehabilitation facility. The service south Florida including Miami, Fort Lauderdale, West Palm Beach, Stuart and Port St Lucie Florida. Their services include
residential inpatient day/night PHP
intensive outpatient program (IOP drug rehabs)
medication assisted treatment (MAT Program)
individual substance abuse counseling by credentialed counselors
What Are the Best Women’s Sober Homes West Palm Beach FARR Certified Residences?
When seeking the best drug rehab centers in West Palm Beach, Florida options be careful. Many are tied into sober homes. You want to be sure to deal with a FARR certified recovery residence. There are many half-way house in West Palm and Palm Beach Gardens. By Picking a FARR residence you can be sure you will get the best care.
One of the best women’s sober homes in West Palm Beach is Edna’s Sober House. They are 12 step based and even take pregnant women. In the setting you will be with other women who are going through the same things you are. This is critical as sometimes women’s participation is a sober home is limited if there is a cross population. Edna’s has helped many women to long-term recovery.
Best Drug Rehab Centers in New Jersey
The best drug rehab centers in New Jersey is SOBA College Recovery’s substance abuse treatment center in New Brunswick goes beyond drug rehabilitation. Our specific motivation is to help those in a community setting who may have a problem with addictive drugs or other mental disorders. At each phase of treatment, clients receive certain levels of care. Then there is a proven gradual step-down process. This is most effective for recovering adults in this critical phase of their lives.
New Jersey Rehabilitation Programs
When seeking drug rehabs New Jersey there are several things to consider. During the initial phase of our substance abuse program in New Brunswick, New Jersey, we teach our clients how to become characters of action. We focus on undertaking many simple daily tasks such as cleanliness, personal hygiene, and physical health. The best drug rehab centers will carefully guides you along with proven treatment programs. Our team of case managers assists every step of the way providing the needed planning, communication and guidance. This helps take care of any outstanding issues outside the drug rehabilitation program that stands in the way of their recovery process.
Get the Drug and Alcohol Addiction Recovery Help You Need
At the best drug rehab centers everyone needs to demonstrate the values necessary to move onto the next phase of treatment. They are simultaneously given more responsibility for themselves and less restriction on their time. On this phase of treatment, clients will begin to re-enter society and school. At this point, clients begin to attain and build confidence and future goals. All the while still actively practicing the principles from the previous phase of addiction treatment.
This gives every individual a defined incentive to take advantage of new opportunities for work and education. It is in this phase that case managers begin to assist clients in three critical areas.
job interview training
educational enrollment assistance
These milestone areas are for those looking to move forward toward stability and financial independence.
Drug rehab is a Life-Long Journey
The best drug rehab centers prepare you to deal with this life long disease. Addiction recovery must always be top of mind for many individuals. After successfully completing the first two phases of treatment, clients are then stepped down to the lowest level of treatment. Here, clients have minimal daily requirements and become even more self-sufficient. Many of our clients pursue both education and employment simultaneously. However, everyone is given the best resources to help them follow their path toward future success, one day at a time.
Individuals also begin to start developing relationships outside of our addiction recovery program. Many participate in 12 step meetings, taking active roles in the recovery community. They begin to define themselves as leaders of their peer group.
Many Goals of Drug Treatment
The best drug rehab centers prepares you for the transition back into mainstream society. This is where your life goals can once again be obtained. We guide you in the process with our transitional living program. This program will also provide you with the tools needed to sustain freedom from addiction. Our phase III program includes;
Family Support Program
Why Some California Facilities are the Best Drug Rehab Centers?
California drug rehabs Los Angeles have been battling addiction for years. Between 2005 and 2009 over 50% of Californians aged 12 and older had consumed alcohol in a 30 day period. Binge drinking and alcohol abuse are on the rise in California. In the years between 2009 and 2013 2.3 million residents of California battled alcohol use and dependency, an average of 7.5 of the population above 12 years of age. Alcohol abuse is thought to have cost the state $32 billion a year.
Lawmakers have instituted new drug rehab SEO marketing and business laws to protect those seeking substance abuse treatment. These have been made to protect the vulnerable from patient brokering. Rehabilitation centers are now required to have Legit Script certification to run paid ads on Google. They also have to clearly state they are a verified treatment center with the physical address listed on their website.
The information provided on the best drug rehab centers in Los Angeles provides is a good starting point when seeking addiction treatment centers. Searching for the best medical fit is important and understanding the drug rehab marketing laws and the agencies that provide the advertising provides the tools to find the correct medical fit for drug rehabilitation.
One of the best drug rehab centers in San Diego, California is Harmony Grove Recovery. They are a inpatient, residential, intensive outpatient rehabilitation center that also offer detox services. This is a luxury addiction treatment centers with incredible living areas.
It can sometimes be difficult to know when someone you love needs treatment for alcoholism or drug addiction. However, the National Institutes of Health has provided guidelines to help. These guidelines will allow you to figure out when your loved one is abusing drugs or is addicted to drugs.
While you may notice your loved one is using drugs or alcohol, he or she isn’t doing it every day. They may drink or do drugs on the weekend, but not during the week. Your family could also be struggling with addiction if your loved one cannot stop using their drug of choice. They may want to stop, but, for some reason, cannot.
Another sign would be if your family member tries to stop using and, then, gets sick. This signals that he or she is going through withdrawal. Withdrawal symptoms indicate a dependence on a drug. You should also know addiction is a disease. It alters someone’s brain chemistry for life. The medical community has characterized it as a chronic illness.
You now know your loved one needs treatment. But what kind of rehab programs in Southern California would be best for your family? what are the best drug rehab centers? Here are resources foe drug rehabs San Diego, California addiction treatment programs.
Alcohol and Opiate Detox Centers San Diego, California
One opiate and alcohol detox treatment center in San Diego, California stands out from the rest. When you first enter the drug rehab San Diego, center for a tour you are amazed by the luxurious facilities. During the tour you are equally amazed at the qualified staff. The doctors are highly experienced in addiction treatment. While the credentialed counselors demonstrate a passion for assisting in long-term recovery.
As professionals we know before any addict can begin treatment, they need to undergo detoxification. At the best drug rehab centers in San Diego the patient receives support as his or her body goes through withdrawal. Nearly all addicts need medical help to detox from drugs or alcohol. This is because there are symptoms from drug withdrawal that can be mild (nausea) or severe (arrhythmia). This opiate detox center in San Diego, California is focused on marketing the detoxification process as painless as possible. They provide detox programs as a part of either inpatient or outpatient rehab programs.
Best Drug Rehab Centers in San Diego, California for Residential Inpatient
Luxury residential inpatient drug rehabs San Diego, California options are plentiful. After all California is home to many wealthy individuals. Long-term rehabilitation programs usually house clients from six months to one year. This is a big commitment so you better make sure it’s the right fit for individual needs.
Usually, the best drug and alcohol detox treatment centers in San Diegoare modeled around therapeutic communities. These communities begin on the assumption that addiction is a chronic disease. Also, the assumption is that just as a chronic disease has flare-ups, addicts can have relapses. The goal is for sobriety in the long-term and management of the addiction. The end result is your client can remain on the path to sobriety. Therapeutic communities in residential rehabilitation centers focus on the health and wellness of the patient. They tailor their intensive therapies and treatments toward changing the client’s behavior.
These substance abuse treatment programs from the best drug rehab centers teach stress reduction techniques. Addicts are encouraged to develop sober networks of friends within the community. Also, they work on the personal hygiene of the patient and reintegration into the community. This addiction treatment centers focuses on education, and employment. The ultimate goal of the long-term rehabilitation center is to prepare clients to move onto progressively less structured programs. Eventually, the client will move to an outpatient facility, sober living house, or community therapy.
Best Drug Rehab Centers in San Diego, California
Intensive outpatient drug rehabs San Diego, California have become very popular. There is a trend across the nation for this addiction treatment modality. It’s most likely driven by the insurance companies pay less for out of network benefits. However, these programs are not for every person who is struggling with addiction. Your clients may just be moving from abuse to addiction. They may have a mild addiction problem, but he or she realizes they need help.
Your clients may benefit from an outpatient rehab program. They’re designed for people who want to stop drinking or using drugs. These programs allow patients to continue working and going to school. If they’ve a mild addiction and don’t need to detox, the intensive outpatient drug rehabs, San Diego, California therapy might be a way they can begin treatment.
Best drug rehab centers in Los Angeles providing intensive outpatient, IOP, opiate detox, alcohol detox, and medication-assisted treatment near Van Nuys, California. Drug and alcohol addiction treatment centers near me in the LA area for substance abuse rehabilitation. Better results and Suboxone clinics and Doctors with our proven MAT program.
The best Drug rehabs Los Angeles provides includes intensive outpatient addiction treatment centers, opiate detox, medication-assisted treatment (Suboxone clinics) and alcohol detox centers. The reason is LA was one of the top ten states for the rates of drug use in many categories of drug use. These include illicit drug use in the 12 -17 age group.
– 10.7% of California residents have reported the use of illicit drugs compared to 8.2% nationally.
– Over 35% of admissions for drug use were for the abuse of stimulant drugs such as heroin and methadone.
– More people die from drug abuse that motor vehicle accidents or firearms use.
– Prescription drug abuse is the fastest-growing drug problem in the US.
What to Look for When Seeking the Best Drug Rehab Centers Los Angeles Options?
This information helps to find the best outpatient IOP drug rehabs Cumming, Georgia. However, it’s only a starting point. It provides various information on what to look for in a substance abuse treatment center. Addiction is darkness, and many feel lost. The right medical care can bring your life back.
You want to look for the best drug rehab centersin the Atlanta, Georgia area that apply evidenced-based 12 step treatments. Many also need medication assisted treatment Los Angeles Suboxone clinics (MAT) guided by qualified physicians and doctors. Be careful with the use of Suboxone clinics programs, services, and tools you need to reach sobriety. There are four main options to consider that include:
• Outpatient Detox
• Intensive Outpatient drug rehabs
• Residential Inpatient Drug Rehab Program
• Sober Homes
Look for specifics on opiate, alcohol, and prescription drug addiction treatment. Be sure to research several different centers. The are many laws pertaining to addiction treatment providers on how they can obtain clients. These national laws started with Florida drug rehabs West Palm Beach. You may also consider on-site visits and evaluating their staff. You want master level clinicians providing the medical care.
Why the Best Drug Rehab Centers Are Needed in Los Angeles?
California drug rehabs Los Angeles is one of the biggest areas in the US to find the best drug rehab centers. It’s also notorious for alcohol and drug addiction. Between 2005 and 2009 over 50% of Californians aged 12 and older had consumed alcohol in a 30 day period. Binge drinking and alcohol abuse are on the rise in California.
In the years between 2009 and 2013 2.3 million residents of California battled alcohol use and dependency, an average of 7.5 of the population above 12 years of age. Alcohol abuse is thought to have cost the state $32 billion a year.
When seeking the best drug rehabs La Jolla centers or in any area research is key. Addiction treatment is one of the most important decisions of your life. Substance abuse is uniquely specific to each individual. You must make sure the rehabilitation center you pick is equipped to treat your specific requirements. However, there are new drug rehab SEO marketing that are now in place that treatment centers must obey.
Where are the Best IOP Drug Rehabs Austin Texas Addiction Treatment Centers?
The best IOP drug rehabs Austin Texas offers is an intensive outpatient program.This IOP drug rehab is the most popular in the Austin area. As a matter of fact, they are one of the best Texas drug rehabs. There intensive outpatient drug and alcohol addiction treatment centers provide rehabilitation services for drugs and alcohol. They also have resources for alcohol detox centers in the Austin area.
With a few of the best drug rehab centers holistic treatments play a big role in our rehabilitation program. It is not just about addiction but the underlying issues that are at the core of the addiction. We help bring these to the service by various therapies. some of these may include the following.
There are drug detox and drug rehab alternatives to addiction treatment and a few of the best drug rehab centers are providing them. Medication assisted treatment is on the rise. Harm reduction is saving many lives. There are many substance abuse rehabilitation centers providing this service. In addiction, there are many providing IOP or intensive outpatient care. This is being controlled by the insurance companies. It is a difficult situation for residential inpatient care, as the insurance companies are more reluctant to pay for long-term care.
Alternatives like amino acid therapy are making strides. However, these are not for every one. You need to be professionally evaluated and given a customized treatment plan. Drug and alcohol addiction treatment is not the same for everyone.
Learn More About Drug Rehabs by Attending our Addiction Conferences
Our EMP series Addiction conferences educate Executives, CEO’s and Directors on ethical drug rehab marketing and business practices. These behavioral health events focus on how small to medium size centers can fill their beds. Many centers are trying to use Google Ad Words with Legit Script certification. This is a costly mistake. Learn more at this anticipated sequel California addiction conferences event.
Best Opiate Drug and Alcohol Detox Centers Port St Lucie, Florida
The best drug detox centers in Port St Lucie can be found here. This one is part of the AGAPE Treatment Center family. This mother center is in Fort Lauderdale, Florida. It services West Palm Beach, Stuart and all of south Florida. This is one of the best because they focus on the mental health side. This is great news since most addiction has co-occurring disorders and requires dual diagnosis.
Addiction professionals should take the time to tour this center and get to know them. The treatment center is Joint commission accredited. The opiate drug detox centers in Port St Lucie accepts the following heath insurance policies.
AETNA heath insurance
CIGNA health insurance
UMR health insurance
How to Find the Best Drug Rehab Centers Article Recap
This article on the best drug rehab centers addiction professionals should visit provides valuable information. When seeking drug and alcohol addiction treatment centers it can be overwhelming. Understanding the patient brokering laws is complicated enough. However, there is so much more that has to be evaluated.
Trying to determine which type of rehabilitation center is right for any individual is complicated. There are many good addiction treatment centers in San Diego, Los Angeles, New Jersey and Florida. Evaluating the different levels of care include;
alcohol detox centers
inpatient drug rehabs
intensive outpatient care
Also remember there are addiction treatment alternatives that may be right for you. Use this best drug rehab centers for addiction professionals list. Call these behavioral health centers when you start your search. Remember to reach out to at least three before making any determination. Below are the best addiction treatment social media groups that may also be of assistance.
Drug rehab SEO has become the single most important factor of lead generation for addiction treatment centers. This is a critical area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.
The behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Ad Words and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.
Ranking organically on Google fordrug rehab SEOkeywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO. Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.
Drug rehab SEO Blog Goal
Drug rehab SEO is needed to achieve the main goal of blogs. It is to get your target audience to read it and to get Google to rank it on page one organically. The #1 way to accomplish this is to get your posts on page one of Google with proper drug rehab SEO blog writing and high authority back-link building. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.
We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog let alone any drug rehab SEO blog writing. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.
Why is Drug Rehab Marketing Budget Wasted with Legit Script Certification?
Drug rehab marketing is a tricky creature and requires an experienced professional that also teaches drug rehab marketing. Remember the big picture is to use drug rehab SEO to get ranked organically on page one of Google for the lkey search term. This can be accomplished with good drug rehab SEO blog writing and back-link building. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through Ad Words and PPC. They could save big money if they would learn all about drug rehab marketing.
There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.
Drug Rehab SEO is the Best Long-term Strategy
Drug rehab SEO is the best choice that provides the lowest CPA over time. Ad Words and PPC (pay per click) will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with Ad Words, you tend to get a lot of Medicaid and Medicare calls. Consider this, pay per click ads on page one only receives 1.81% of the clicks. The Google Maps and top three organic listings get 60-70% of page one clicks. Drug rehab SEO blog must be part of the drug rehab marketing mix.
The #1 mistake made in our industry is treatment centers produce a poor drug rehab SEO blog that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.
What Are the Top 10 Mistakes Made with Drug Rehab SEO Blog Writing?
Owners must know the top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. In fact 99% need a drug rehab SEO consultant to understand how to get ranked on Google. There are many common mistakes made in the advertising efforts. In addition, you must be aware that blogs should touch the reader on an emotional level. If the drug rehab SEO blog post is attracting, engaging and touches on that level, chances are high they will call.
Google My Business Listing is incomplete and not updated regularly.
A long-tail keyword is not in the URL.
The long-tail keyword is not the drug rehab SEO blog title.
Improper use H Tags (H1, H2, H3, etc…)
ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
SERP description should be 160 charters and include the long-tail keyword.
Drug rehab SEO blog posts are too short, they should be at least 1,500 words.
Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
LSI words are not used.
Too many orphaned posts.
Take Inventory of Blog Posts and Where They Rank on Google
Get a drug rehab SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.
This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing search engine optimization, not even drug rehab SEO blog writing. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:
drug rehabs (followed by your city)
opiate and alcohol detox (followed by your city)
inpatient drug rehabs (followed by your city)
outpatient drug rehabs (followed by your city)
intensive outpatient drug rehabs (followed by your city)
sober homes (followed by your city)
Leading by Example with our Drug Rehab SEO Blog Writing
Behavioral Health Network Resources drug rehab marketing leads by example with our drug rehab SEO blog writing. Our organization ranks for many industry marketing keywords and on page one. In fact we unprecedentedly dominate page on for drug rehab marketing, drug rehab marketing agency, and drug rehab SEO. We have 3-5 page one listings for these keywords. Remember we are competing against other agencies that say they do the best drug rehab SEO. We purposely rank for keywords that centers need to rank for to demonstrate our abilities. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:
California drug rehabs (Behavioral Health Network Resources)
drug rehabs New Jersey (our client has 2 page one listings and Google Maps)
drug rehabs San Diego (our client is on page one)
outpatient drug rehabs San Diego (our client has 2 page one listings)
drug rehabs Van Nuys (Our client has one page one listing and Google Maps)
outpatient drug rehabs Van Nuys (Our client has 1 page one listing and Google Maps)
Indiana drug rehabs (our client is on page one)
substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)
These are all highly competitive keywords in large markets. Getting these profiles and drug rehab SEO blogs to rank is no easy feat. Our most recent client drug rehabs San Diego, California went from no existing to page one of Google in 90-days. It takes strategically built blogs with distribution channels to get them to rank.
Addiction Conferences Educating on Drug Rehab SEO and Marketing
Drug rehab SEOis taught at all our addiction conferences .They focus on drug rehab marketing and search engine optimization. Check out one of our most popular behavioral health events, “Get Linked for Addiction Professionals.” This event featured tools for Outreach and SEO techniques for CEO’s and Marketing Directors. We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.
Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.
Drug rehab SEO Blog Content Relates to Lead Generation
The main component of drug rehab SEO blog writing is the content. We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 14,000 members.
Many outreach professionals are attempting to post poor drug rehab SEO blog quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:
any posts that do not link through to a website
we are an intensive outpatient treatment center and JACHO accredited
we have beds available
telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.
These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.
Learn More About Our Drug Rehab SEO Blog Writing Service
Drug rehab SEO requires professionals. The behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan and at the very least no drug rehab SEO blog.. They thought they could survive with just boots on the ground tactics and Google Ad Words. Relying only solely on these is extremely risky.
Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.
Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also re purpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google.
Drug rehab social media marketing during the Corona virus has forced addiction treatment centers and sales organizations to open advertising doors they have ignored. Many in both segments have solely used a “boots on the ground” strategy. Now with social distancing this leaves them will little outreach and marketing. Even the big centers are facing issues with a poor social media presence.
Drug Rehab Social ‘Media Marketing is for All addiction Treatment Industry Businesses
Drug rehab social media marketing is even more important for industry related sales and service organizations. Social media advertising is not for fun. It’s much different than being on these platforms for fun. There are specific goals and tools needed that companies must learn to be effective and not waste valuable company time.
Outreach and sales are not immobilized while in quarantine. Now, is the time for drug rehab social media marketing. What should these employees be doing if they can’t be on the road? This article will provide some solutions for your sales force during this business shutdown. It will look at;
How to effectively use drug rehab social media marketing now and after the pandemic?
How to use LinkedIn during the Corona virus?
How to maximize Facebook organic for drug rehab social media marketing?
Why is it an excellent time to start SEO?
Using Drug Rehab Social Media Marketing
Everyone thinks drug rehab social media marketing is easy. They do not understand the platform and what maximizes time and gets in front of the target audience. The second problem is they are short-sighted. They are expecting immediate results. However, organic social media marketing pays bigger dividends than pay per click. Consider this, a company puts a social media strategy in place after getting trained on what needs to be done.
They have one individual run this program. If they are paying that individual let’s say $35,000 a year, they would probably need about three admits or clients to break even in a 12 month period. I guarantee that you will get more than three clients in a 12 month period if you effectively use social media.
It’s funny, almost every drug rehab marketing agency says they do drug rehab social media marketing. They will half ass build the LinkedIn and Facebook business profile. They then resort to posting a few post on the business page. Then they run Facebook paid ads off a landing page. They do nothing organically and once you stop paying Facebook your lead generation possibilities are shut off. This falls in line with the expectations of the industry that has traditionally relied on Google Ad Words and PPC.
BHNR Leads by Example with Their Drug rehab Social Media Marketing
Behavioral Health Network Resources spends a ton of time on social media with Facebook and LinkedIn for drug rehab SEO and marketing. Our drug rehab social media marketing has built over 60 groups with over 210,000 members.
While other advertising agencies were using one liners and paid Facebook marketing for their so-called social media marketing, we were doing drug rehab social media marketing.
With the completion of the Google March update it paid off more than we could have imagined. The update gives SEO juice for social media activity.
Understanding the platforms is critical to success. Consider this, Facebook in 2018 did an algorithm change and said they will no longer serve as many of the business posts. However, they will continue to serve the posts from personal pages and groups. So, this means focusing on the business page posts is just spinning your wheels. As a matter of fact, if a person does not manually change their preferences it won’t get served.
How to Use LinkedIn for Drug Rehab Social Media Marketing with Outreach and Sales During the Covid-19?
LinkedIn has always been the most underutilized drug rehab marketing avenue in the addiction treatment industry. This is surprising considering it’s the only place for two key target audiences. For treatment centers it has the private clinicians, EAP providers, hospitals, and many more key resources. For the sales and service organizations it has the CEO’s Executives and key decision makers for all the treatment centers and sober livings.
Behavioral Health Network Resources started in 2014 solely based on LinkedIn. We learned how to use level one connections for drug rehab marketing. We took the time to learn all the secrets, tricks and back-doors to using it. It is not as simple as everyone thinks and it has many unrealized advantages.
Connect with your target audience as a level one connection
Corral target audience in groups
Get your Pulse posts read by the target audience
LinkedIn email has a 90% open rate. However, you cannot spam this.
An endless supply of drug rehab SEO back-links from a highly rated website by Google.
Behavioral Health Network Resources is the leader in our industry on LinkedIn with drug rehab SEO and drug rehab social media marketing. We have a combined total of 35,000 addiction and behavioral health level one connections. We own 12 addiction and behavioral health groups with over 50,000 members. This has been one of the keys to our success because we can drip our message to our target audience. If you remember from above, a sales landing page is ineffective. Successful advertising in 2020 is keeping your content in front of your target audience, addressing their pain point and not directly selling to them.
We have learned many secrets and tricks that no others have found. We have mastered how to get LinkedIn profiles to show up on page one of Google. Try and Google;
drug rehab marketing agency
drug rehab marketing consultants
drug rehab marketing
What are the key areas to organic marketing on LinkedIn?
Add links to business website with pics and descriptions that show up on their LinkedIn profile with pics.
Upload media and back-link urls in job description area
Add projects with key words for SEO and url link to website
Add publications with long-tail keywords for SEO and link url to website
Now is the time to get you employees educated on how to use and maximize LinkedIn. This is one of the best sites for drug rehab social media marketing. Over 99% of the addiction and behavioral health industry are not doing the above. They are just posting, and incorrectly posting I might add, and hove no idea how to maximize this platform. If you would like to have your staff trained on LinkedIn, we have one more consulting and training slot left for an organization. You can contact our CEO, Charles Davis at 561-235-6195.
Common Drug Rehab Marketing Mistakes Being Made on Facebook
Behavioral Health Network Resources controls about 40 Facebook groups on a daily basis. These groups have more than 150,000 members. Some of the posts that are attempted are shocking. Unlike other groups that just let any post through, we must approve every post. If they are poor or of no value to our audience, they never see the light of day.
With that being said, organic marketing on Facebook provides to lowest cost per acquisition than any advertising method. This goes for addiction treatment centers, sober homes, sales organizations, and service companies. That doesn’t mean that Facebook paid marketing doesn’t work. It can work if you have an experienced Facebook PPC specialist. However, once you stop paying Facebook, your marketing valve gets shut off. When doing organic drug rehab social media marketing you are gaining electronic assists that are yours forever.
Sales and Service Organizations Need to Build their Drug Rehab Social Media Marketing
Facebook is undoubtedly the #1 social media website. It is an absolute must for drug rehab marketing. There 2 billion registered user. Next to Google you have to have a prescience here. As a sales and service organization many in our industry solely rely on “boots on the ground”. Besides that they will attend a few select addiction conferences. This is the extent of the advertising. The biggest area they are missing is LinkedIn for sure. This is where they can find their target audience. However, they do not know a lot of the ways above to maximize LinkedIn.
They need to be building level one connections with CEO’s, Executives and Directors. They need to do pulse posts and re-share them 3 times a day. These posts need to be much better than their companies blog posts.
Those posts are all about the company they work for, they are not about attracting and engaging the target audience.
You need content that hits their pain point and provides a solution, all the while not being salesy.
Another thing they need to be doing is posting the attracting and engaging content in related groups. These groups for CEO, Executives, and Directors can reach at least 500,000 in their target audience
Why the Corona Virus Opened the Door to Drug Rehab SEO?
Drug rehab SEO is a big pill for many centers, sales organizations and service companies to swallow. It’s a long-term strategy in an industry that wants short-term solutions. Since the google March update with social media getting SEO juice it’s a great time for search engine optimization.
We all agree that social media is a key advertising component during the social distancing. The outreach and sale staffs are all working from home. The “boots on the ground” strategy is extremely difficult during this time. It’s an optimal time to learn and maximize social media. Done correctly while doing this you will get SEO with it.
Behavioral Health Network Resources is the only marketing company that provides drug rehab social media marketing training with our 90-day drug rehab SEO package. We have been awarded the top influencer marketing agency by Design Rush. That’s because we are the only agency that truly does organic social media marketing. Heck, we started our agency on it, and now dominate LinkedIn and Facebook.
It’s Time to Maximize Drug Rehab Social Media Marketing
Addiction treatment centers are far behind in drug rehab social media marketing and SEO. This has become extremely evident in 2020. The Corona virus has opened a door for social media marketing with many drug rehabs not knowing how to capitalize. We are seeing it every day. There has been a huge surge of virtual meetings like Zoom. We are seeing people trying to post in our 60 groups that have never posted before.
LinkedIn and Facebook profiles are poorly built at best. The posts are of poor content and affect the brand. Let’s face it drug rehab social media marketing for business is not social. It has a specific audience and a specific result that is trying to be achieved. This will not be done with a landing page and paid advertising. Having well thought out blog posts and distributing them through the many different ways on each platform to get read is key. Here are the top 10 actionable things you can do to stop wasting time on LinkedIn and social media.
Posts to friends only or level one connections only
When and why to re-share posts
Complete and SEO business profiles (There are many hidden and secret areas.)
Complete and SEO personal profiles (There are many hidden and secret areas.)
Using LinkedIn email (remember 90% open rate). Never to mass mailings!
Using Facebook Messenger
This is just a short list of some of the important things to do to increase drug rehab social media marketing. If you are an addiction treatment center, sober living or sales organization in our industry we can help. We understand drug rehab marketing, SEO and social media for business in our industry and have led by example. Give us a call today at 561-235-6195 for LinkedIn trialing or our drug rehab SEO 90-day package that includes social media. Start maximizing your employees time while they are working from home.
Seeking California Drug Rehabs Los Angeles? Know the Laws
California drug rehabs Los Angeles need to adjust their drug rehab marketing. The inpatient, residential and alcohol detox treatment centers in LA are feeling the pain from new patient brokering laws. Learning from history is one of the most valuable tools in life. What California is now experiencing in drug rehab marketing legislation, Florida has been through. Florida with it’s “new Florida model” has set the pace for patient brokering laws in the drug and alcohol addiction treatment industry.
California Drug Rehabs Los Angeles Vs Patient Brokering
California drug rehabs Los Angeles and drug rehabilitation centers across the US have been operating unethically for many years. The heroin epidemic has exposed many fraudulent practices in this 40 billion dollar a year industry. Lawmakers are making their way across the nation with patient brokering laws to save lives and protect the vulnerable. The new laws in California are going to directly affect the ability to operate in the state if they are operating unethically. To survive the difficult changes in behavioral healthcare, centers need to adopt a healthy business and marketing mix.
California Drug Rehabs Los Angeles Inpatient, Residential and Outpatient Need Proven Business and Marketing Strategies
California drug rehabs Los Angeles are finding it more difficult to operate. There are California drug rehabs Los Angeles providing good Inpatient, residential and outpatient substance abuse treatment However, all the centers are not playing by the rules. This is a time for ethical operators to work together to clean up the industry. Without unity many ethical operators with fall. We have seen this happen in Florida when their new laws were put into place about a year and a half ago.
California substance abuse treatment centers and sober livings are going to have to adopt ethical business and marketing practices to survive. They need to look at and understand what happened in Florida over the past 1-1/2 years to navigate the new and difficult landscape. Some ethical treatment centers in Florida were forced to close their doors.
Whether California drug rehabs Los Angeles are operating ethically or participating in some form of patient brokering, they must adopt new business and marketing strategies. Digital Darwinism is the #1 reason these centers have failed. Substance abuse facilities across the nation are losing the battle between drug rehab SEO vs digital Darwinism.
Florida Addiction Conferences Providing Ethical and Proven Strategies Coming to California
In Florida, many substance abuse treatment centers received ethical and proven business strategies at 17 EMP (Ethical Marketing Practices) Addiction Conferences for exutives. Our last California addiction conferences EMP Series event was in Costa Mesa, California on 1/22/19. We had 175 attend with many California drug rehabs Los Angeles providers. This behavioral health conference was not the typical conference offered in the industry.
It was heavily attended by California CEO’s and Executives with over 175 in attendance. The event was sponsored by drug rehab marketing agency Behavioral Health Network resources CEO, Charles Davis. The informational It provided a unique talk show host and town hall forum with no PowerPoint presentations. The event featured 8 proven, Executive Thought Leaders on a panel.
They were asked several questions by the host, and then the event was a huge mastermind in an open forum. The event is structured for CEO, Executives, Directors, and Outreach to get ethical and proven business and marketing solutions that they can put into place immediately.
California drug rehabs Los Angeles locations are being forced ethical drug rehab marketing. Drug rehabs San Diego and Los Angeles are learning about digital Darwinism because of the new regulations. Outdated buy rehab leads strategies no longer work and some are illegal in 2020. Senator Ricardo Lara (D-Bell Gardens) signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law on September 27, 2018.
This law demonstrates that California will no longer tolerate patient brokering by California drug rehabs Los Angeles and San Dieog drug rehabs rehabs. Drug and alcohol addiction treatment centers and individual’s partaking in unethical marketing will eventially get caught. Lawmakers are focused on California drug rehabs Los Angeles, but still have much work to do with sober homes and enforcing the new laws. Sober homes legislation will hit California even harder as it did in Florida. These new laws should be adopted mid to late 2019.
While California used Florida laws to mold their legislation, it has some more severe ramifications that deter unethical practices. For instance, under the law, either the addiction treatment center or individual professional can have their license or credentials revoked, extended or denied. If a substance use disorder (SUD) facility loses its license, it will take about 18 months to reopen. Florida drug rehabs West Palm Beach do not have this law on the books.
California drug rehabs Los Angeles and drug rehabs San Diego need to be careful. The intent of this article is to provide educational information on California drug rehabs on how individuals can find ethical substance abuse treatment centers. This applies to drug rehabs San Diego and Los Angeles and all alcohol addiction treatment centers, sober living facilities and the general public. It is not to be construed for legal advice. you should consult with a California behavioral healthcare law firm on any legal advice. Below is SB 1228 law for informational purposes.
These new laws apply to California drug rehabs including drug rehabs San Diego and Los Angeles. It’s Behavioral Health Network Resources goal to help prevent centers from closing as we’ve seen in Florida. Getting educated on proven business and marketing strategies for California drug rehabs Los Angeles will be the difference for some rehabilitation center. Getting vital business intelligence will save some from closing their doors.
Section 2 – 11831.6 is added to the Health and Safety Code, to read:
The new laws pertain to California drug rehabs Los Angeles, inpatient, residential and outpatient facilities. The following persons, programs, or entities shall not give or receive remuneration or anything of value for the referral of a person who is seeking alcoholism or drug abuse recovery and treatment services:
Alcoholism or drug abuse recovery and treatment facility licensed under this part.
An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in alcoholism or drug abuse recovery and treatment facility licensed under this part.
A person employed by, or working for, alcoholism or drug abuse recovery and treatment facility licensed under this part, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
Alcohol or other California drug rehabs Los Angeles program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
A person employed by, or working for, alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services like California drug rehabs Los Angeles..
Notwithstanding the rule making provisions of the Administrative Procedure Act Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code) reads;
The department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.
Section 3 – 11831.7 is added to the Health and Safety Code, to read:
The department may investigate California drug rehabs Los Angelesallegations of violations of Section 11831.6. The department may, upon finding a violation of Section 11831.6 or any regulation adopted pursuant to that section, do any of the following:
Assess a penalty upon alcoholism or drug abuse recovery and California drug rehabs facility licensed under this part.
Suspend or revoke the license of alcoholism or drug abuse recovery and treatment facility licensed under Chapter 7.5 (commencing with Section 11834.01), or deny an application for licensure, an extension of the licensing period, or modification to a license. Article 4 (commencing with Section 11834.35) of Chapter 7.5 shall apply to any action taken pursuant to this paragraph.
Assess a penalty upon California drug rehabs Los Angeles certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
Suspend or revoke the certification of alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
Suspend or revoke the registration or certification of a counselor for a violation of Section 11831.6.
The department may investigate allegations against a licensed professional providing counseling services at an alcoholism or California drug rehabs Los Angeles recovery and treatment program licensed, certified, or funded under this part, and recommend disciplinary actions, including, but not limited to, termination of employment at a program and suspension and revocation of a license by the respective licensing board.
Notwithstanding the rule making provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.
California Drug Rehabs Must Learn From Florida
California drug rehabs Los angeles must understand Florida was the first state to focus on patient brokering laws for residential, inpatient and outpatient drug rehabilitation centers in the substance abuse industry. They have set the pace for the nation, but it has affected some ethical operators that did not change their business and marketing strategy. The media was quick to jump on the bandwagon providing, for the most part, unethical journalism.
The negative “Florida shuffle” press and isolated exposure of patient brokering in Florida caused individuals seeking addiction treatment to stay away. This caused some ethical drug and alcohol addiction treatment centers in Florida to close their doors. More importantly, it may have put them into life-threatening situations that are happening across the nation. This negative press is now being experienced by California centers with the media’s “Rehab Riviera” label.
California drug rehabs Los Angeles need to adopt ethical and healthy business best practices. Rehabilitation centers in San Diego and Los Angeles need to adapt in 2020 to survive. There have been arrests made from patient brokering issues in 2020. Many need to look closely at their current marketing plan and drug rehab SEO marketing mix. As Florida has experienced, relying on laissez-faire strategies will put your business at extreme risk.
Mainly using boots on the ground, calls centers and PPC are not enough with the rapidly changing environment. You may want to join the exclusive California Addiction Professionals Referral Groups to stay up to date and connect with California addiction professionals.
We’d love to hear your thoughts on the regulation in the drug rehabilitation industry. Leave a comment below.
Google Forcing Drug Rehab Marketing Legit Script Certification
Drug rehab marketing practices in 2020 will be more difficult than ever before. Generating treatment calls and lead generation require an experienced agency or consultant. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry.
Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.
Google restrictions are rocking our industry. In 2020 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 renewal every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregates spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.
Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based on ethical organic marketing. Not only do we provide this for our clients, but we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.
BHNR leads by example with our drug rehab SEO marketing. We dominate the SERPS for our potential client’s keyword searches. We have anywhere from 3-6 page one organic listing and a Google maps knowledge panel for these money words;
drug rehab marketing
drug rehab marketing agency
drug rehab marketing consultants
There are many drug rehab marketing agencies that say they can perform drug rehab SEO. Ask yourself this, “If they are so good, why can’t they rank for terms for themselves?”
Wasted Time and Rehab Marketing Dollars
Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid Ad Words, organic rankings, and marketing. Consider this, 2-5% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO and organic marketing?
Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.
No Short Cuts in Drug Rehab Marketing
Many centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 3 drug rehab marketing mistakes. In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.
Treatment Centers for Drug Addiction Need to Build Tribes Focused on a Rehab Target Market
2020 has brought gif challenges for web advertising. The Coronavirus forced people to work from home. This just like when Google shut down Ad Words was devastating to drug rehab centers. 90% either do not have social media marketing or do it poorly.
The Best Marketing Campaigns outside of the Behavioral Health industry have a strong social media presence. They do not rely on paid advertising. Just like SEO social media marketing takes time. The goal is yo corral the target audience and drip your message to them. However, this also takes a strong content strategy. The content must be attracting and engaging while hitting the target audiences pain point.
Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, and Twitter. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. One good group is the “Addiction Treatment Industry Top 100 Providers.”
Our 90-day drug rehab marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.
Addiction Treatment Centers Google Business Page Listings are Being Hijacked
The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to patient brokering. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to deceptive marketing laws. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”
Google My Business is an absolute must in your marketing. This is the bases for all your SEO. Google is looking for all your web assets to match this listing. If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;
Drug rehab marketing in the addiction industry is now paramount due to patient brokering laws stemming from drug rehabs in Florida. These laws are spreading across the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months.
Now, with Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.
They need to organically rank for long-tail keywords. A good place to start is building SEO to rank for;
drug rehabs (followed by their city)
outpatient drug rehabs (Followed by their city)
opiate detox (followed by their city)
alcohol detox (followed by their city)
then do the same (followed by their state)
All treatment centers can accomplish this. Behavioral Health Network Resources even ranks on page one for some of these competitive terms, and we do not even addiction treatment. Some of the keywords we rank for in addiction treatment are;
California drug rehabs
drug rehabs West Palm Beach
opiate detox West Palm Beach
sober homes West Palm Beach
Website Drug Rehab Marketing Strategies
Many centers do not understand or value their website. This is the number one mistake with rehab marketing practices. Your website is the foundation of all your drug rehab marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony.
You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. The main job of a website is to communicate with Google spiders to rank on page one of google. Google has 63,000 searches every second.
You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.
Building a Targeted Audience that Treatment Centers Own
Think of all the dollars you have spent poor rehab marketing practices and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni. You get all of these when you apply proper rehab marketing practices.
Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives the target market traffic and increases drug rehab SEO.
Why Are Drug Rehab Marketing SEO Strategies Needed?
The term drug rehab SEO is extremely broad and often misunderstood. Many do not use good drug rehab marketing practices. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO marketing and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.
After the basic structure of your website has proper SEO, you must start using a blog. this is one of the key areas used in rehab marketing practices. However, 95% of addiction treatment center blogs have poor drug rehab SEO. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.
Just Having a Drug Rehab Blog is Not Enough
This is where you need the education on drug rehab marketing. Contrary to what many big agencies say, just posting on a blog regularly does not improve rankings. There are many things that must be done in conjunction to rank. Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.
Many centers find it difficult to produce a blog. Many of the centers that have one have done a poor job with content and SEO. Behavioral Health Network Resources ranks for over 750 keywords. We rank for our core terms of marketing and addiction treatment center terms. We have done this by producing long-form quality blogs. These blogs are SEO’s properly and rank on Google. Call Charles Davis at 561-235-6195 and ask about our drug rehab SEO blog writing package.
Google Analytics Rehab Marketing Practices
Good rehab marketing practices should allocate about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.
Many centers do not have, do not use, or don’t understand Google analytics they are not using the best rehab marketing practices. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website? What pages and articles are getting the most clicks? The geographic location of the clicks and real-time visitors. You also need to know click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.
Call Tracking Rehab Marketing Practices
This is must information for a centers CEO and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. Check out the most efficient and popular call tracking system< in our industry.
PPC Rehab Marketing Practices
Google’s restrictions have affected all players. Certainly, the players that have part of their budget in Ad Words. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.
This is a critical time for many treatment centers.
Better Drug Rehab Marketing Practices on Google Means SEO
The Google restrictions make it paramount for centers to have proper drug rehab SEO, and to start building a social media presence. It’s affected all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and click bait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.
Many shady operators have been high-jacking Google My Business listings. Google’s restrictions will assist the big players and small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.
The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, our 90-day drug rehab marketing, SEO program, or be a panelist at our addiction conferences, you can call Charles Davis at 561-235-6195.
Drug rehab SEO and drug rehab marketing is understandably becoming the most important part of drug and alcohol addiction treatment centers business model. Search engine optimization (drug rehab SEO) is what allows Google to effectively communicate with your website. Search engines speak many languages, but SEO is what it understands best. It requires on-page and off-page critical areas to rank on page one.
Advertising or drug rehab marketing for intensive outpatient programs and inpatient drug rehabs requires many different areas. CEO’s and Directors have always taken short term solutions to their long-term problem of a healthy census. They expect immediate results in all their drug rehab SEO marketing efforts. Many rehabilitation centers are seeking that one thing. They think they can do one singular thing that generates clients or gets them page one rankings, it doesn’t exist. Drug rehab SEO and marketing takes many things to accomplish, time and investment.
Understanding Drug Rehab Marketing and Digital Darwinism
Drug rehab SEO has made digital Darwinism a thing in the 21st-century. It demonstrates that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide.
The one thing they all had in common is that they suffered from drug rehab SEO digital Darwinism. They stayed with past and outdated drug rehab marketing, SEO and business strategies. These consist of a “buy rehab leads” mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.
Now, in 2019, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic drug rehab marketing. Google AdWords is not the answer for small to medium size players. A $10,000 budget gets eaten fast considering there are big players spending in excess of $500,000 per month. In order to achieve page one rankings in organic marketing, it takes;
a structurally correct website
a fast loading website
drug rehab SEO
Each component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one clicks. The first three organic slots and Maps account for 70% of page one clicks.
Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions
Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web drug rehab SEO for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $500,000’s every month.
They can compete with proven drug rehab SEO strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option (click to read more on how they are burning operators.) Many of these agencies do not even rank for key terms for their own business like;
drug rehab SEO
drug rehab marketing agency
drug rehab marketing consultants
drug rehab marketing
If they can’t rank their own business with their drug rehab marketing, how can you expect them to rank yours? Being educated on the many components of SEO, knowing what to look for, and performing some of the drug rehab SEOthemselves will get the smaller centers on page one of Google.
What Are Drug Rehab SEO and Drug Rehab Marketing?
Drug rehab SEO marketing goes beyond outreach and “buy rehab leads”. It is a key component in addiction treatment center lead generation. Some of the things consist of:
proper website development
building high PR7, PR8, and PR9 backlinks
Google My Business
proper H tags
URL’s with keyword
and many more
Then there is off-page SEO that involves drug rehab SEO marketing and citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in drug rehab website development about the importance of speed. This is what he had to say;
After proper website development and drug rehab SEO marketing, speed becomes a big factor when ranking on mobile.
While it is impossible to name all the different components, the CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the rehabilitation industry have a poor website structure in their drug rehab lead generation strategy.
In any business, the #1 factor is generating revenue. With our industry this is done with drug rehab marketing and drug rehab SEO. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table.
Marketing dollars are being thrown and wasted on top of a poorly developed website with poor marketing. In-house billing and unchecked substance abuse billing and revenue cycle management companies errors are costing centers operating revenue. If you aren’t looking at the following you may not be in business much longer:
how many organic keywords are we ranking for?
are we ranking in Google maps for long tail keywords (IE drug rehabs followed by city)
have a niche drug rehab SEO agency that is increasing rankings on a monthly basis
Our industry is changing fast and the organizations that don’t adapt with proven drug rehab marketing strategies will not stay in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors. Drug rehab centers need to find the best digital marketing agency or digital marketing services. They not only need to find the industries best search engine optimization agencies but also ones like BHNR that teach their clients search engine optimization.
Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up? They are usually let go because they have little value to the organization with drug rehab marketing.
They have no drug rehab marketingor even more drug rehab SEOeducation or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about six months to one year.
What treatment center owners don’t realize is that each employee turnover costs the organization $20,000 in hidden costs. Weeks of rev up time, training, education, administrative costs, HR, equipment, systems to be learned =, and many more. The main reason why this is occurring in our industry is that owners are not supplying the correct tools to Marketing and Outreach. They are relying upon these positions to generate calls, instead of providing the calls for them to convert. This was ok in the past, however, with the current climate it is essential for operators to have a robust business and marketing plan in place.
The very first step in a solid drug rehab marketing plan is drug rehab SEOwebsite development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.
On the other hand, a website developer plays a much larger role in drug rehab marketing on the web. This is because they have an understanding of drug rehab SEO. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch.
There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. Ask yourself, did we build our website with drug rehab SEO marketing in mind? If a website does not have the following Google will not rank you or rank poorly::
a proper silo
proper local drug rehab SEO
What to Look for in Drug Rehab SEO Marketing?
There are very specific things to look for with drug rehab marketing, and even more so with drug rehab SEO. A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined.
There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a understanding of drug rehab SEO and a good drug rehab marketing strategy. If your organization or drug rehab marketing agency is not getting your facility on the first page of Google in the 3-pack or in the first three slots on page one organically for key long tail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.
As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab marketing and drug rehab SEO questions;
Is our website structurally correct?
Is the hierarchy of our website good for Google?
Are the URL’s for our website correct for drug rehab SEO?
Does our website have an SSL certificate?
Do we have schema incorporated into our website?
Are our Google maps properly coded and placed on our website?
Does our website have a sitemap and have we told Google it’s there?
What is our list of drug rehab marketingkeywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
Do the main pages of our website have SEO for these keywords?
Is our website fast enough on mobile for the new speed update released on July 9, 2018?
What drug rehab marketing agency is performing our drug rehab SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
What keywords are we using in our drug rehab SEO marketing and are ranking in the Google 3-pack?
How do we understand Google analytics and how to use it to build our marketing campaign?
What posts from our drug rehab marketing are producing the most calls from our call tracking metrics?
How many calls are being produced by our marketing company?
When was the last time we posted in our Google My Business?
When was the last time we uploaded pictures in our Google My Business?
Are we using Yoast to check the bare minimum for our drug rehab SEO?
Are our pictures on the website optimized?
Do we have a blog?
Is our blog long-form (1,500 words or more)?
Is our blog content attracting, engaging to our target audience and does it touch an emotional level?
Does our SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google? Do we need a drug rehab SEO blog writing service provider?
Do we any orphaned posts?
How are we building quality drug rehab SEO back-links?
How many drug rehab marketing and drug rehab SEO citations do we have?
Do we have a staff page linking to LinkedIn. This is part of drug rehab SEO marketing?
Are we getting regular Google Reviews? If not, why?
Can we use email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
How many of our staff are involved in our drug rehab marketing on social media? And, what are the uniform messages we are using?
Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab SEO marketing on Facebook and LinkedIn?
Has our web marketing been evaluated by a industry leading drug rehab SEO professional?
You can get answers to critical drug rehab marketing, drug rehab SEOand business operating questions and more at Behavioral Health Network Resources next addiction conferences. These event feature education for CEO and Marketing directors on the business side of behavioral health. We hav introduced education on website development, drug rehab SEO, drug rehab marketing on social media, google Ad Words, PPC and much more.
Outreach’s drug rehab marketingis one of the most overlooked areas in our industry. Just look at LinkedIn for instance. this is an area that can be used for drug rehab marketing and yes drug rehab SEO. Yes, drug rehab SEO. There are proven business and marketing solutions. We have been providing events like these since 2015 and have put on over 16 addiction conferences.
We are currently looking for Co-Hosts and Co-Chair sponsors for West Palm Beach and Los Angeles addiction conferences in 2022 and 2023. These addiction conferences cover proven and ethical business and marketing practices. Each event has 5 panelists educating on the real pain points of operators. Some of these topics include;
Outreach Needs More Drug Rehab Marketing Education
Outreach positions have poor drug rehab marketing tools at best and almost no drug rehab SEO knowledge. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner. This talk reveals they have 30 days to start generating more referrals. In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.
The best B2B advertising websites like Design Rush know SEOoutperforms all other drug rehab marketing combined. It requires H Tags, ALT Tags, SERP’s, URL’s and keywords. Not understanding Digital Darwinism is a costly mistake and could be detrimental to the success of the organization. Once you have set-up the proper foundation you need to drive your target market to your website.
Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper drug rehab SEOor drug rehab marketing foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.
Drug rehab SEO marketing is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves;
key search words
internal and external links
high PR back-links
Google My Business
While this article provides a healthy checklist for drug rehab marketing, there is much more. It’s is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for it. Give us a call at 561-235-6195 and ask about our 90-day drug rehab SEO program that also provides you search engine optimization training.