American Addiction Centers 800’s Being Stolen Affecting Drug Rehab Marketing
American Addiction Centers sat down with Behavioral Health Network Resources, CEO, Charles Davis on a live national radio show. American Addiction Centers wanted to educate treatment center CEO’s, and Executives on the sophisticated drug rehab marketing scheme on high-jacking treatment centers 800 numbers (View radio show at the bottom of this post). Mr. Davis said, “This is a huge national problem that, and many centers are unaware their clients are being re-routed.
The addiction treatment industry is a 40 billion dollar a year industry. It’s in the midst of unprecedented change with battling patient brokering. On the forefront is “boots on the ground” patient brokering, however, the power of lead generation on Google poses just as big of a problem. Treatment centers must get educated on their marketing practices to survive. Many are unaware of the “Top 3 Rehab Marketing Missing Links Losing Revenue“. Their foundation in web marketing is poor. They need to have their websites set-up properly, get back-links from reputable sites, and have proper SEO on their keywords. On September 16, 2017, Google finally stepped up by restricting Ad Words in the addiction treatment industry.
Savvy web marketers have devised ways to re-rout tens-of-thousands of calls per day. The scheme is using Google business listings. Many of the small treatment centers are not web savvy marketers. Their websites aren’t set-up properly, no Google analytics, no call tracking, and no blog. These are the perfect targets for the 800 jacking. This scheme is extremely sophisticated and is also targeting the big players like American Addiction Centers. When they get caught they just deny it. It is extremely difficult to prosecute. It is easy for anyone to change current information such as a phone number.
Anyone can submit a change to a Google business page. Google will go to the person making the changes and say is this correct. This is why even the big players are having their numbers switched. One step is to install call tracking and monitor it daily. This is inexpensive, we just set-up a small client and they are only paying about $50 per month.
American Addiction Centers Warns Industry
Addiction treatment marketing professionals should be involved with social media. At the very minimum, they should be on LinkedIn, Facebook, Twitter, G+, and YouTube. The issue American Addiction Centers is warning centers about is in many Facebook social media groups including Addiction Professional Referral Group, (16,000 Members), and The Addiction Industry Top 100 Group (5,300 Members). Many are pointing the finger on this national problem without in-depth due diligence. Get educated on this national problem in the video below. Please note we experienced technical sound difficulties and the sound does not start until 2 min. and 15 sec. into the video.
Addiction Conferences Help Educate on Drug Rehab Marketing
We held one of our addiction conferences on May 10, 2017. in Riviera Beach, FL. addressing this issue. This event featured 5 Executive Thought Leaders (Asst. State Attorney, PBC Substance Awareness Coalition, PBSO, Indian Bob, and more…) discussing sober homes regulation, and treatment center busts. In addition, what’s in store for the future, and vital marketing intel from other panelists were covered during this unique talk show host/town hall forum. This event attracted 210 addiction professionals, 90 CEOs, and 20 exhibitors.
If you are a treatment center and have not registered your Google business listing, you can find out how here.
Being involved with addiction professionals on a national basis is a must to be aware of the fraudulent practices that are happening in every state. Here are over 35 groups with well over 120,000 members that you can join;
Facebook Addiction Professional Referral Group 13,000 Members. One of Facebook’s most active addition groups, highly monitored over 4,000 banned in the last 12 months.
LinkedIn Addiction Professional Referral Group 14,000 Members
Facebook Generation “X” Addiction Unleashed 9,500 Members
Facebook South Florida Addiction Connection 1,900 South Florida Members
Facebook Addiction Treatment Industry Top 100 6,200 Members
Facebook South Florida Connection Addiction and Behavioral Health 10,000 Members
Facebook Addiction and Behavioral Health Events 5,000 Members
Facebook 🚑 ᗩᗪᗪIᑕTIOᑎ ᖇEᔕᑕᑌE; ᕼEᒪᑭ ᗷEᖴOᖇE IT’ᔕ TOO ᒪᗩTE 6,000 Members
Facebook New Jersey Addiction Support 2,000 Members
Facebook Addiction and Behavioral Health Options 2,500 Members
Facebook 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆 𝑪𝒚𝒄𝒍𝒆 1,000 Members
Facebook America Hates Addiction 1,300 Members
Facebook Screaming Sobriety 2,500 Members
Facebook Recovery From Within 1,900 Members
Facebook Addressing PTSD 1,800 Members
LinkedIn Executive Drug and Alcohol Treatment
LinkedIn Behavioral Health Treatment Options
FACEBOOK Behavioral Health Network Resources 7,000 Followers
TWITTER Drug Rehab Marketing 3,000 Followers