Addiction treatment marketing neglects millennials in many ways. There is an understanding gap between millennial’s and addiction treatment marketing organizations in our industry. Millennial’s are changing addiction treatment marketing and behavioral health marketing. I know, I am one and have been in treatment a couple of times. We are forcing businesses to truly engage and build relationships with us to get into treatment. We are in a scared and confused state and need to be in touch and comfortable with our treatment center decision.
Addiction Treatment Marketing Neglects Millennials Lifestyle
I am part of a generation that currently represents the largest potential lifetime value of all the consumer segments. We are not uneducated, lazy, or unwilling, We understand that we need to seek help for our addiction and behavioral health issues. We all know that the national success rates of treatment are at about 10%. The reality is that we need to be in treatment more than once, and treatment centers need to not only attracted and engage us but also stay in front of us after we leave their center. this is one of the areas that addiction treatment marketing neglects millennials.
Understanding How to Use Facebook to Reach Millennials
After attending a marketing conference in Las Vegas where millennial’s was the hot topic. It dawned on me that there is a huge gap between millennial’s and addiction treatment marketing. That addiction treatment marketing neglects millennials in many ways. This is because they are failing to attract and engage us. We are their largest target market. The addiction treatment industry is being dominated by the largest social medium (Facebook) by patient brokers because they understand how to attract, and engage individuals seeking treatment. Treatment centers need to understand and use more sophisticated marketing that attracts, engages, and brings the viewer to their websites. Facebook has over 2 billion users and the largest audience of millennial’s. Addiction treatment centers must learn how to use this social media in their lead generation strategies. They must learn how to implement strategies when marketing to millennials.
Millennials are the largest audience of potential users of drug and alcohol addiction treatment. A millennial is anyone born between 1980 and 2005; there are over 80 million. We are ethnically diverse, mainly college graduates, and know/dominate the internet. The internet, cell phones, and social media are our BFF’s where we spend most of our time. Facebook, Twitter, Snap Chat, and yes even LinkedIn are some of our favorites The internet, cell phones, and social media are our BFF’s. There must be an awareness, that this is the largest segment of potential clients, to get rid of the separation between millennial’s and addiction treatment marketing. Want to learn more about social media marketing? Click here to check out our addiction conferences 2018 series (next event 10/23/18) on Ethical Marketing Practices.
Lack of Engagement is How Addiction Treatment Marketing Neglects Millennials
When trying to figure out why they are not getting through to us, addiction treatment falls short in sustaining a truly dedicated effort to connecting with us. This type of approach involves developing programs from scratch specifically for millennial’s, including content, getting us to engage and building a trust relationship. We spend most of our time on mobile devices and want to be engaged.
Addiction Treatment Marketing Mistakes to Millennials
From a marketing professional perspective, it really is the basics. Offering potential client/service engagement using our language, in an honest and true story we can relate to, not clinical jargon. We understand what we are experiencing with our drug and alcohol issues and attacking us from a clinical perceptive does not work effectively. Please stop with the, we are Sunshine Rehab, were JACHO accredited, and we have open beds. This type of marketing is useless and embarrassing to your center. Try hitting us up with content that relates to our lives, and what we are experiencing.
Marketing with Lack of Attracting and Engaging Content With Addiction Treatment Marketing
The bottom-line is millennial’s are going to use our “inner circle” to find out about treatment. We are looking for social mediums that are not polished and professional. We are thirsting for, interesting, real-life experiences similar to ours that opens us up, and email contact that touches us a makes us want to engage. We prefer to see content that relates to us, not clinical crap, and not what a cookie cutter marketing agency thinks we want.
One of the biggest problems is many treatment centers and sales/service organizations want an instant return. They are used to getting instant results with PPC. Social media is only a part of your marketing mix, and the audience is earned over time. It requires your most important web marketing tool which is your blog. This requires content that is attracting and engaging to the reader. The landscape of social media has changed due to complex algorithms.
Include Getting In-front of Millennials Key with a Drug Rehab Marketing Plan
The days of just posting and seeing results are gone for addiction treatment marketing. You either have to pay Facebook or LinkedIn for ads or build your own audiences within these mediums. Our 90-day social media marketing package not only taps you instantly into our audience but also grows an audience that is your intellectual property after our 90-day social media marketing program.
Examine your marketing model and take the time to engage with millennial’s; we are the most powerful buying group in the nation. If you don’t get in front of us and engages us chances are you will not be seeing us in your center.
The article was written by Millennial and Drug Rehab Marketing Consultants Madison Richards.
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