Category Archives: Patient Brokering

Drug rehabs California new patient brokering laws

California Drug Rehabs Vs Patient Brokering

California drug rehabs are starting to feel the pain of new patient brokering laws and it’s only going to get worse. Learning from history is one of the most valuable tools in life. What California is now experiencing in drug rehab marketing legislation, Florida has been through. Florida with it’s “new Florida model” has set the pace for patient brokering laws in the drug and alcohol addiction treatment industry.

California Drug Rehabs New Laws Affecting Marketing

Drug rehabs California new patient brokering laws affecting substance abuse treatment centers.California drug rehabs and drug rehabilitation centers across the US have been operating unethically for many years. The heroin epidemic has exposed many fraudulent practices in this 40 billion dollar a year industry. Lawmakers are making their way across the nation with patient brokering laws to save lives and protect the vulnerable. The new laws in California are going to directly affect the ability to operate in the state if they are operating unethically, or adopt a healthy business and marketing mix.

California Drug Rehabs Need Proven Business and Marketing Strategies

The California Department of Healthcare Services (DHCS) website displays a Temporary Suspension Order, Revoked and Notice of Operation in Violation of Law Program List. This list has 84 substance abuse treatment centers.

California substance abuse treatment centers and sober livings are going to have to adopt ethical business and marketing practices to survive. They need to look at and understand what happened in Florida over the past 1-1/2 years to navigate the new and difficult landscape. Some ethical treatment centers in Florida were forced to close their doors. Whether California drug rehabs are operating ethically or participating in some form of patient brokering, they must adopt new business and marketing strategies. Digital Darwinism is the #1 reason these centers have failed. Substance abuse facilities across the nation are losing the battle between drug rehab SEO vs digital Darwinism.

Florida Addiction Conferences Providing Ethical and Proven Strategies Coming to California

Addiction-Conferences-in-Costa-Mesa-CaliforniaIn Florida, many substance abuse treatment centers received ethical and proven business strategies at 14 EMP (Ethical Marketing Practices) Addiction Executive Conferences. This conference series is coming to Costa Mesa, California on 1/22/19. This behavioral health conference series is not the typical conference offered in the industry. It provides a unique talk show host and Town hall forum with now powerpoint presentations. The event features 5 proven, Executive Thought Leaders on a panel. They are asked several questions by the host, and then the event is an open forum. The event is structured for CEO, Executives, Directors, and Outreach to get ethical and proven marketing solutions that they can put into place immediately. This California premiere event is Co-hosted by Awakenings.

What Are the Patient Brokering Laws for California Drug Rehabs?

California drug rehabs new patient brokering lawsSenator Ricardo Lara (D-Bell Gardens) signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law on September 27, 2018. This law demonstrates that California will no longer tolerate patient brokering by substance use treatment centers and individual’s partaking in unethical marketing. Lawmakers still have much work to do with sober homes and enforcing the new laws.

While California used Florida laws to mold their legislation, it has some more severe ramifications that deter unethical practices. For instance, under the law, either the addiction treatment center or individual professional can have their license or credentials revoked, extended or denied. If a substance use disorder (SUD) facility loses their license, it will take about 18 months to reopen. Florida does not have this law on the books for drug rehabs West Palm Beach.

What Does Patient Broker Law SB 1228 Say?

The intent of this article is to provide educational information to drug and alcohol addiction treatment centers, sober living facilities and the general public. It is not to be construed for legal advice. you should consult with a California behavioral healthcare law firm on any legal advice.  Below is SB 1228 law for informational purposes:

Section 2 – 11831.6 is added to the Health and Safety Code, to read:

The following persons, programs, or entities shall not give or receive remuneration or anything of value for the referral of a person who is seeking alcoholism or drug abuse recovery and treatment services:

  • An alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • A person employed by, or working for, an alcoholism or drug abuse recovery and treatment facility licensed under this part, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • An alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • A person employed by, or working for, an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Notwithstanding the rulemaking provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

 Section 3 – 11831.7 is added to the Health and Safety Code, to read:

  • The department may investigate allegations of violations of Section 11831.6. The department may, upon finding a violation of Section 11831.6 or any regulation adopted pursuant to that section, do any of the following:
  • Assess a penalty upon an alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • Suspend or revoke the license of an alcoholism or drug abuse recovery and treatment facility licensed under Chapter 7.5 (commencing with Section 11834.01), or deny an application for licensure, an extension of the licensing period, or modification to a license. Article 4 (commencing with Section 11834.35) of Chapter 7.5 shall apply to any action taken pursuant to this paragraph.
  • Assess a penalty upon an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the certification of an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the registration or certification of a counselor for a violation of Section 11831.6.
  • The department may investigate allegations against a licensed professional providing counseling services at an alcoholism or drug abuse recovery and treatment program licensed, certified, or funded under this part, and recommend disciplinary actions, including, but not limited to, termination of employment at a program and suspension and revocation of licensure by the respective licensing board.
  • Notwithstanding the rulemaking provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

California Drug Rehabs Must Learn From Florida

California drug rehabs must adopt a healthy business and marketing mix.Florida was the first state to focus on patient brokering laws in the substance abuse industry. They have set the pace for the nation, but it has affected some ethical operators that did not change their business and marketing strategy. The media was quick to jump on the bandwagon providing, for the most part, unethical journalism.

The negative “Florida shuffle” press and isolated exposure of patient brokering in Florida caused individuals seeking addiction treatment to stay away. This caused some ethical drug and alcohol addiction treatment centers in Florida to close their doors. More importantly, it may have put them into life-threatening situations that are happening across the nation. This negative press is now being experienced by California with the media’s “Rehab Riviera” label.

California drug rehabs need to adopt ethical and healthy business best practices. Many need to look closely at their current marketing plan and drug rehab marketing mix. As Florida has experienced, relying on laissez-faire strategies will put your business at extreme risk. Mainly using boots on the ground, calls centers and PPC are not enough with the rapidly changing environment. you may also want to join the exclusive California Addiction Professionals Referral Groups.

We’d love to hear your thoughts on the regulation in the drug rehabilitation industry. Leave a comment below.

David-Hirshfeld-logo-stethoscope-and-gavel-panelist-at-Behavioral-health-network-resources-addiction-professional-conferences

Patient Brokering W2 or 1099’s Important Considerations Avoid Liability

Patient brokering laws are nationwide. It is paramount for all drug and alcohol addiction treatment centers and sober livings to be well educated on the laws nationally, and on the local regulatory climate in West Palm Beach FL. and throughout southern Florida.

Understanding Patient Brokering Laws

Many addiction treatment centers, sober livings, and marketers are misinformed about their marketing contracts. Recently the Tomasso brothers thought they were covered with their marketing contracts. Many of these contracts are not in compliance and owners and marketers need to be Crystal clear on what the law requires.

From a Palm Beach Post article by Jorge Milan Palm Beach Post Staff Writer ”

“The Tomasso brothers, both residents of Boca Raton, entered into a “marketing employment contract” on Dec. 1, 2016, that “was actually for the referral of patients from Ronald’s sober home” to a substance-abuse facility run by James Tomasso’s wife, the report said.”

“Marketing employment contracts, like the one the Tomasso brothers signed, are used by treatment facilities to circumvent Florida’s patient-brokering law, which states “it is unlawful for any person to offer or pay any commission, bonus, rebate, kickback, or bribe … to induce the referral of patients or patronage to or from a health care provider,” according to Delray Beach police, which investigated the case.”

Counsel Hirshfeld, Esq. Discusses Drug Rehab Marketing Adhering to Patient Brokering Laws

David will be discussing some fundamental and wide-spread misconceptions on patient brokering and kickbacks that leave many open to legal issues. He will be sharing practical tips on how to make ethical arrangements with marketers more defensible. Below are some questions we plan on asking him.

David Hirshfeld panelist on drug rehab marketing patient brokering laws at Behavioral Health Network Resources Addiction Conferences on rehab marketingDavid Hirshfeld, Esq. is licensed to practice in Florida and New York. He currently owns a nationally respected law firm Hirshfeld PLLC. Counsel Hirshfeld has spent his 23-year legal career advising clients with respect to business arrangements among licensed health care providers, unlicensed entities in the business of healthcare, insurers and other third-party payors.  For the past five years, he has focused almost exclusively on the substance abuse treatment segment.  David was one of FARR’s original board members, and represents SAT providers, physician groups, clinics, clinical labs, lab managers, marketing and lead generation companies, billing companies, recovery residences, and is occasionally asked to advise private equity concerns as well as other law firms.  David has also served as full-time in-house counsel to several insurance companies, a healthcare marketing company, and an SAT provider.

picture of the scales of justice signifying patienr brokering laws in the addiction treatment marketing industryDavid Hirshfeld, Esq. is very well-versed in laws governing the corporate practice of medicine, fee-splitting, patient brokering laws, kickbacks, self-referrals, the scope of practice and supervision, privacy, insurance, false claims, healthcare marketing; as well as more general laws governing business entities.  As part of representing healthcare businesses, he has become expert with respect to general legal issues arising from space and equipment leases, loan documents, employment and contractor arrangements, human resource issues, wage-and-hour law, arrangements among owners within a business, and other general business arrangements not specifically related to health care or insurance.

Counsel Hirshfeld, Esq. Many Marketing Arrangments Still Not Legal

Handshake-pic-depicting-illegal-deals-breaking-patient-brokering-laws

Many recovery centers and sober livings current contracts may not protect them from criminal liability from patient brokering laws. With the current status of the addiction treatment industry, it is critical that owners and operators have contracts that are as defensible as possible. Many are relying on recommendations from inexperienced legal counsel and peers. There are still gray areas and operating ethically in compliance with the law is critical. Here are some topics we plan on asking Mr. Hirshfeld;

  • Many people seem to believe that they are free to compensate marketers based on the numbers of patients or the amount of revenue they bring to a treatment provider as long as the marketer is hired on a W-2 basis. Is it really that simple? Are you adhering to the patient brokering laws?
  • In addition to carefully choosing whether to characterize the marketer as 1099 or W-2, are there any other steps that treatment centers can take to help shore up their marketing arrangements from a regulatory perspective?

Please post any questions or comments on patient brokering below.

Addiction Professional Conferences Addressing Patient Brokering Laws

Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series tackles these issues head-on. Learn proven and ethical rehab marketing strategies providing long-term solutions to the addiction treatment centers long-term problem of maintaining a health census at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices conference series. We are working on our next events, Florida June 2018 and California in  2018. If you would like to sponsor or exhibit please contact our CEO, Charles Davis at ceo@behavioralhealthnetworkresources.com.

 

 

Best Addiction Treatment Centers West Palm Beach

Addiction Treatment Centers West Palm Beach Laws

Addiction treatment centers West Palm Beach, Florida is only one area that is under the new business administration and patient brokering laws for drug and alcohol addiction treatment centers, sober livings and halfway houses. The new laws cover the entire state of Florida, however, the largest concentration of addiction treatment related facilities is in Palm Beach County.

It is paramount that every individual seeking drug and alcohol addiction treatment and addiction professionals fully understand the laws. Many seeking drug and alcohol addiction treatment in any fashion do not understand the risks that are involved when picking treatment centers, sober livings or halfway houses. Even within the addiction treatment industry, there are some “green” professionals that are being deceived in their new roles. Under the new laws, “ignorance is not bliss.”

Addiction Treatment Centers West Palm Beach and the Evolution of Patient Brokering Laws “The Florida Shuffle”

Addiction treatment Centers West Palm Beach Reading a Newspaper About Patient Brokering

The spotlight for addiction treatment marketing has been on South Florida for some time. The media has jumped on the bandwagon to get more viewers for more advertising dollars. Some of this coverage is slanted and irresponsible. It has caused many ethical players to struggle in keeping their doors open while causing others to close their doors. The focus of the coverage should be that the new “Florida Model” is paving the road for national laws against patient brokering.

We are fighting a heroin epidemic (more than 150 per day) and the stigma of addiction. One-sided stories of South Florida are hurting more than they are helping. They have slanted that Florida is the only place patient brokering is occurring. Let’s be perfectly clear here, patient brokering is happening all over the United States. Florida happens to be one of the nation’s more popular destinations for addiction treatment. Soon we will see the spotlight shift to other largely populated recovery areas like California, Texas, Arizona and the Northeast.

Who’s Keep Track and Regulating the Drug and Alcohol Addiction Treatment Industry

Although it is difficult to accurately measure how many addiction treatment centers, sober homes, 1/2 way houses and recovery residences exist in a geographical area there is some data. For instance, the National Center for Biotechnology Information (NCBI) did a study in LA County showing 260 sober living homes with a capacity of 3,265 individuals. The number is most likely in excess of 600 based on industry unconfirmed sources, while the unconfirmed numbers in the West Palm Beach, FL area are between 400 to 600.

What to do in West Palm Beach, FL Area, and Addiction Treatment Centers Reputation

What to do while attending Addiction Treatment Centers West Palm BeachWest Palm Beach, FL is a diverse community and a destination for many including those suffering from drug and addiction problems. It’s beginnings date back to 1513 with Juan Ponce de Leon and had a population of 20,000 native Americans. West Palm Beach’s current population is 100,000. In the heart of West Palm Beach is the Flagler Museum, the Kravis Center, Clematis Street, and City Place districts. These are the areas that attract much-seeking treatment, however, they are filled with nightlife, bars, clubs, and restaurants. The largest West Palm Beach area attracting those with drug and alcohol addiction issues is Delray Beach, FL.

Understanding Why Addiction Treatment Centers West Palm Beach Has Such a Bad Reputation

Addiction Treatment Centers West Palm Beach Night Life

Delray Beach, FL Sunny Addiction Treatment Destination

Ground Zero Delray Beach, Florida

In the West Palm Beach area is the heart of the recovery community in Florida. Although Delray Beach is only 15 square miles there are many sober homes and 1/2-way houses. It has been marked by the New York Times in 2007, as the drug recovery capital of the United States. This dubbing was due to having one of the nation’s largest addiction recovery communities and the highest number of sober living homes. Other major news outlets like NBC News have aired stories on fraudulent practices and claimed Florida is generating a billion dollars a year.  Consider this, in 2015, Forbes did an article claiming the addiction treatment industry generates 35 billion dollars a year. Florida generates a billion dollars, where is the other 34 billion? According to these numbers, Florida may not be the worst state with patient brokering issues.

Governmental Addiction Treatment Centers West Palm Beach, FL Listings

Substance Abuse and Mental Health Services Administration’s (SAMSHA) website only lists 92 addiction treatment facilities categorized as substance abuse in a 25-mile radius around West Palm Beach, including Delray Beach, FL. This list includes addiction treatment centers West Palm Beach, sober homes and halfway houses. Even though we know there are many unregistered sober homes, this list should most likely be over 400 facilities.

addiction Treatment Centers Sober Livings half way house west palm beach fl that are registered SAMHSA

In comparison on SAMSHA’s website, there are 274 treatment centers, sober homes and halfway houses listed in a 25-mile radius around Los Angeles County. These numbers fall in line with the National Center for Biotechnology Information (NCBI) study and clearly show we need to address that all addiction treatment centers, sober livings, and halfway houses be registered and regulated by some governing body.

SAMHSA Los Angeles County Addiction Treatment Centers sober livings half way houses

This article simplistically outlines the new Florida laws and legal counsel should be contacted for exact interpretation. Our goal is to direct addiction treatment centers and sober living owners, operators and addiction professionals to the Florida law statutes. This is paramount for them to operate ethically and responsibly. It also goes beyond educating addiction treatment centers West Palm Beach, there are laws across the entire US.

From Regulation to Patient Brokering Laws for Addiction Treatment Centers West Palm Beach, FL

The regulation in the addiction treatment industry stemmed from five Florida bills. These five bills HB 807 (SB 788), HB 249 (SB 588), HB 477, HB 557 (SB 840), and SB 866 (HB 791) have taken many concerned elected officials years to get passed. If you would like a simple break-down you can read, “Patient Brokering Top 5 Legal Things Nationally.” You may also want to read the “Top 5 Criteria for Sober Livings in Florida.”

What Do Drug Rehabs West Palm Beach Laws Cover?

The new laws cover much more than just rehab marketing for drug and alcohol addiction treatment centers, sober livings and 1/2-way houses in the West Palm Beach, Florida area. They cover all of Florida. It must also be understood that if you are out of state and engage in breaking any of these new laws with an organization in Florida, you are subject to Florida laws and can be prosecuted. This includes offering any enticements (airfare) to bring a client out of the state of Florida.

Chapter 2017-179 Encompasses Addiction Treatment Centers West Palm Beach

The CHAPTER 2017-173 is a criminal statute which specifically prohibits any health care provider or health care facility from giving or receiving any form of remuneration in exchange for referrals, regardless of the source of payment for the applicable service or product. The Florida Legislature passed the Patient Brokering Act after learning that various hospitals, mental health, addiction treatment centers and sober livings we’re brokering patients. While the laws focus on addiction treatment centers West Palm Beach, they apply for the entire state of Florida. The laws also cover deceptive web marketing practices. Popular search terms like “addiction treatment West Palm Beach” are being redirected to shady websites copycat sites.

Overview Addiction Treatment Centers West Palm Beach Laws Passed 7/1/2017

patient-brokering-laws-against-patient-brokering-west-palm-beach-fl

2017 Florida Statutes on Fraudulent Practices;

  • Licensure application; requiring accreditation for certain licensure renewals.
  • The new role of DCF.
  • Higher licensing fees to cover the cost of regulation.
  • Background screening for owners, directors, chief financial officers, and clinical supervisors.
  • Authorizing the department to deny a renewal application of a regular license if received fewer than 30 days before expiration.
  • Requiring clinical supervisors to undergo background screening.
  • Requiring the department to establish minimum standards for licensure of substance abuse service components.
  • Specifying standards, procedures, and staffing requirements.
  • DCF can conduct announced and unannounced inspections.
  • Limiting referrals to and from recovery residences in certain circumstances; providing exceptions; requiring a service provider to maintain certain referral records.
  • Department of Agriculture and Consumer Services can to take action against an entity providing services without a license.
  • Unlawful for a person to offer or pay, or solicit or receive, benefits for clients.
  • In order to be issued a regular addiction treatment centers West Palm Beach license, the applicant must be in compliance with statutory and regulatory requirements. An application for renewal of a regular license must be submitted to the department at least 60 days before the license expires.
  • A service provider licensed under this part may not make a referral of a prospective, current, or discharged the patient to, or accept a referral of such a patient from, a recovery residence unless the recovery residence holds a valid certificate of compliance as provided in s. 397.487 and is actively managed by a certified recovery residence administrator as provided in s. 397.4871.
  • 397.4871 does not apply if referrals by a recovery residence to a licensed service provider when the recovery residence or its owners, directors, operators, or employees do not benefit, directly or indirectly, from the referral.
  • A licensed service provider shall maintain records of referrals to, or from recovery residences as may be prescribed by the department in the rule.
  • After June 30, 2019, a licensed service provider violating this section shall be subject to an administrative fine of $1,000 per occurrence. Repeat violations of this section may subject a provider to license suspension or revocation pursuant to 397.415.
  • Making a false or misleading statement, or providing false or misleading information, about the provider’s, or operator’s, or third party’s products, goods, services, or geographical locations in its marketing, advertising materials, or media on its website. This is often done to increase drug rehab SEO.
  • Including on its website false information or electronic links, coding, or activation that provides false information or that surreptitiously directs the reader to another website in their rehab marketing campaigns.
  • Entering into a marketing contract with a provider who agrees to generate referrals or leads for the placement of patients with a service provider or in a recovery residence through a call center or a web-based presence, unless the service provider or the operator of the recovery residence discloses the following to the prospective patient so that the patient can make an informed health care decision.
  • Information about addiction treatment centers West Palm Beach, the specific licensed service providers, or recovery residences that are represented by the provider and pay a fee to the marketing provider, including the identity of such service providers or recovery residences.
  • Clear and concise instructions that allow the prospective patient to easily access lists of licensed service providers and recovery residences on the department website.

California Addiction Conferences Educating Ethical Marketing and Business Practices

Addiction-Conferences-in-Costa-Mesa-CaliforniaCalifornia addiction conferences EMP Series is coming to Costa Mesa California. Behavioral Health Network Resources has held behavioral health events for 3 years with 14 addiction professional conferences. These events have provided vital business and marketing intel to survive the drastic changes from new laws and regulations. California is experiencing what Florida experienced 1-1/2 years ago.  The events tackle and provide proven, ethical business and marketing strategies. Addiction treatment centers and sober livings learn proven long-term solutions of maintaining a healthy census and how to generate more revenue. Each event is in a unique talk show host, town hall-style conference featuring 5 Executive panelists. This is an interactive forum that features 150-200 attendees and 15 exhibitors.

We are bringing our addiction conferences series to California on 1/22/19. This will be a one-day event in Costa Mesa California. You can contact Charles Davis at ceo@behavioralhealthnetworkresources.com, or 561-235-6195, if you would like to be a panelist, sponsor or exhibit.

W2 Employees and 1099 Contractors, You may not be Protected. 
    1. Many people seem to believe that they are free to compensate marketers based on the number of patients or the amount of revenue they bring to an SAT provider as long as the marketer is hired on a W2 basis.  Is it really that simple?
    1. In addition to carefully choosing whether the characterize the marketer as 1099 or W2, are there any other steps SAT providers can take to help shore up their marketing arrangements from a regulatory perspective?

Putting It all Together

Addiction treatment centers in the West Palm Beach area have been hit hard with media coverage on the Florida Shuffle. This has affected many ethical operators making it difficult to obtain new clients. Florida only accounts for one billion dollars of the industries 35 billion dollars that are being generated. The media in it’s effort to gain viewers and advertising dollars needs to be more responsible with their reporting. They need to report about all the other bad areas including California, Texas, Arizona and the North East. The bad publicity could potentially drive individuals seeking addiction treatment to another state where it could potentially be worse. Judging by the industry revenue numbers of $35 billion a year, there is $34 billion that is unaccounted.

We would love to hear your thoughts (below) on the current status of patient brokering in the addiction treatment industry.

Connect with ethical centers in the Facebook Addiction Professional Referral group with 20,000 members helping dozens every week. This is an extremely active group with professionals seeking a fit for their clients and individuals seeking help.

Facebook Addiction Professional Referral Group 19,500 Members with 500 waiting to be approved. One of Facebook’s most active addiction groups, highly monitored with over 6,000 banned in last 12 months.

Linkedin Addiction Professional Referral Group 14,000 Members

Facebook Addiction Treatment Centers West Palm Beach Connection  2,000 Members (Only in Florida)

Facebook California Addiction and Behavioral Health Connection

Want to get connected even more? Here is the “Top 30 Addiction and Behavioral Health Social Media Groups“- Over 120,000 Members.”

rehab marketing practices content ideas

Google Forces Better Rehab Marketing Practices Top 5

Rehab marketing practices have been scrutinized for a long time. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry. We spoke with Jim Peake, CEO of Addiction-Rep, a national leader in best rehab marketing practices. He said, “Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.”

Google Forcing Drug Rehab Marketing Practices from PPC to SEO, and Organic Marketing

rehab marketing practices content ideasThe Google restrictions are going to rock our industry. Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based upon ethical organic marketing. Not only do we provide this for our clients, we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.

Wasted Time and Rehab Marketing Dollars

Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid AdWords, organic rankings, and marketing. Consider this, 5-10% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO, and organic marketing? Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.

rehab marketing practices target audienceMany centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same mistakes. In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.

Addiction Treatment Centers Need to Build Tribes Focused on Rehab Target Market

Addiction Executive conferences

Get educated on proper website structure, SEO and building a targeted social media audience by 5 Executive Panelists.

Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, Twitter, and G-Plus. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. Our 90-day social media marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.

Google SEO rehab marketing practices content ideas

The Google restrictions make it paramount for centers to have proper SEO, and to start building a social media presence. It’s going to affect all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and clickbait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.

Google’s restrictions will assist the big players and the small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.

Addiction Treatment Centers Google Business Page Listings are Being Hijacked

The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to this issue. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to the new deceptive marketing laws passed on July 1, 2017. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”

If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;

– Confirm your Google business listing, and get one here, if you don’t have one
Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.

We urge all treatment centers and detox facilities to check their Google business listings daily.

Addiction Executive conferences

Get the essential tools to a successful marketing strategy at the Ethical Marketing Practices Conference.

Best Rehab Marketing Practices

Marketing in the addiction industry is now paramount due to the new laws directly affecting Florida. These laws indirectly affect the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months. Now, with the Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.

Website Rehab Marketing Strategies

Many centers do not understand or value their website. Your website is the foundation of all your web marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony. You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.

Building a Targeted Audience that Treatment Centers Own

Think of all the dollars you have spent on marketing and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni.

Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives target market traffic and increases SEO.

SEO Rehab Marketing Strategies

The term SEO is extremely broad and often misunderstood. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO, and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.

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After the basic structure of your website has proper SEO, you must start using a blog. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.

Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.

Google Analytics Rehab Marketing Practices

Your addiction treatment marketing should be about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.

Google-Analytics-dont-buy-rehab-leads-behavioral-health-network-resources

Many centers do not have, do not use, or don’t understand Google analytics. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website, what pages and articles are getting the most click-troughs, geographic location of the clicks, real-time visitors, click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.

Call Tracking Rehab Marketing Practices

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This is must information for centers CEO’s and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. CLICK HERE to check out the most efficient and popular call tracking system in our industry.

PPC Rehab Marketing Practices

Google’s restrictions have affected all players. Certainly, the players that have part of their budget in AdWords. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.

This is a critical time for many treatment centers.

The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, interest in our 90-day social media marketing program, or be a panelist at our EMP (Ethical Marketing Practices) conference in November, you can call Charles Davis at 561-235-6195.

Addiction Treatment Marketing | Rehab Marketing | Addiction Service Marketing | Addiction Conferences | Addiction Treatment Marketing Social Media Experts | Addiction Treatment Consultants |Behavioral Health Network Resources Addiction Conferences series tackles these issues head-on. Learn proven and ethical rehab marketing strategies providing long-term solutions to the addiction treatment centers long-term problem of maintaining a health census at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices conference series. We are working on our next events, Florida June 2018 and California in 2018. If you would like to sponsor or exhibit please contact our CEO, Charles Davis at ceo@behavioralhealthnetworkresources.com.

CLICK HERE to check out our next Addiction Executive Conference.

Patient Brokering Sober homes West Palm Beach Florida

Top Five Criteria Sober Livings West Palm Beach

Picture of the Best sober livings West Palm BeachThe Top Five Criteria for sober livings West Palm Beach is important because sober homes are under the new drug addiction treatment centers laws fighting patient brokering. They are helping to weed out bad operators, however, it is still important to be aware of criteria when seeking sober homes or sober livings. At the same time, there are 5 Legal Things Addiction Professionals Must Know in order not to have serious legal issues. These 5 things do not have a boundary that is only in Florida. Anyone who is referring to Florida from another state faces the same charges as if they were in Florida.

Sober Livings and sober homes play a critical role in the recovery process. Individuals that decide to drive the road to recovery encounter may detours and obstacles that can sidetrack their recovery. While there are many choices of sober livings West Palm Beach, Florida, you’ll want to make sure the recovery residence or sober home you choose offers the highest level of care, qualities, features that foster total support for your recovery success and are not operating unethically.

Sober Livings West Palm Beach Recommendations 

Below are the “Top Five Criteria Sober Livings West Palm Beach” when picking sober homes or halfway houses in West Palm Beach, Florida. However, the recommendation to contact the following organizations will help reduce the risks of being in the wrong hands and life-threatening situations. There are three very important organizations that one should contact or meet while in the process of picking sober livings, sober homes or halfway houses. These organizations are; Florida State Attorney Sober Home Task Force, Palm Beach County Substance Awareness Coalition (PBCSAC) and Florida Association of Recovery Residences (FARR).

Get to Know Sober Homes Task Force, FARR, and PBCSAC

The PBCSAC is a collection of ethical treatment centers, government organizations and individuals setting the framework protecting against patient brokering and better treatment for the addiction treatment industry. This organization has many ethical centers, meets every Tuesday from 9:30 am – 12 Noon at 2300 High Ridge Rd, Boynton Beach, FL. (close to West Palm Beach) and you can contact them at 561-374-7627.

FARR, located in the West Palm Beach area is an organization that holds sober livings, sober homes and halfway houses at a higher level. They are extremely concerned about patient brokering and high-quality care. They have intense and strict guidelines that sober homes or sober livings must produce and maintain to have FARR certification. FARR works closely with lawmakers fighting for regulation of sober livings, sober homes and halfway houses protecting the many that need sober living in West Palm Beach. However, there was some controversy over the new laws whether the sober homes in West Palm Beach must be FARR certified or not. You can read the signed declaratory statement filed 8/21/18,

Sober Homes; Be Aware of Drug and Alcohol Addiction Treatment Centers West Palm Beach

When searching on Google sober livings West Palm Beach, or sober homes West Palm Beach or being recommended to a sober living by a treatment center, or individual, you must be careful and cautious before making the decision. These new laws pertain to addiction treatment centers in West Palm Beach. Unfortunately, there are unethical players out there preying on many addicts that are vulnerable, scared and clueless to what is actually happening by letting these scumbags placing them in sober livings, halfway houses or drug and alcohol addiction treatment centers. These situations are serious enough that law enforcement by the Florida Asst. State Attorney, Dave Aronberg have been prosecuting (felonies with long jail sentences) dozens, fighting for addicts and individuals seeking help. The State Attorney’s sober home task force has concentrated on protecting against patient brokering. They are responsible for new operational and drug rehab marketing laws for sober homes and drug addiction treatment centers to help protect the vulnerable when seeking treatment. There are five critical and legal aspects all addiction professionals and individuals seeking treatment need to know. The patient brokers may, or may not know the legal requirements.

Be care picking Sober Homes in West Palm Beach

Sober Livings West Palm Beach

These individuals have back-room deals with addiction treatment centers, or several drug rehab centers brokering addicts for $500-$2,500 ahead. The addiction treatment centers can gain anywhere from $10,000 – $100,000’s of dollars on a single patient.  They have deals with many sober homes and sober livings to body broker individuals into shady addiction treatment situations. This is the main reason for this article “Top 5 Criteria Sober Livings West Palm Beach.” If you are ever offered money to go into any sober homes, you need to report them to the Sober Homes Task Force toll-free tip line at 844-324-5463 and get far away from that individual and centers associated with them.

Anything Free When Seeking Sober Homes Means Danger

While this seems to be a great opportunity to get some much-needed cash, they are placing you in the hands of people that do not care about you, your treatment, your future, or regards to your life. They will talk a great game, be your best friend, connect with you sharing their recovery story, pose as a recovery advocate and make you feel like they can help. However, they only care about the personal monetary gain from placing you and how they can manipulate the insurance to continue to pay for treatment. These entities have been known to allow drug and alcohol use, entice relapse so you go back to a higher level of care, extortion and use tactics to keep you in their hands. It is vital to be aware of this when seeking sober homes.

These situations will put you at high risk for relapse, homelessness and death.

There is much confusion for the sober living operators over the laws regarding the regulation of recovery residences. Many operators do not clearly understand what is required from the loosely written regulation with several “loopholes.” These new changes have put much-needed regulation in place to fight the vast, national underground network of patient brokers. When you are online typing in sober livings west palm, it would be wise to also call the organizations below to help you make the best possible decision on finding a residence that is safe and fits your individual needs.

The Florida Shuffle is Happening All Across the US at Drug Addiction Treatment Centers and Halfway Houses

The corruption and unethical practices with addiction treatment centers, sober livings, and addiction recovery centers are widespread, and nationwide. These unethical entities are doing patient brokering, illegal drug testing, enticing to use, and shuffling patients from one center to another to name a few. Due to the irresponsible media, isolating Florida, this is known as the Florida shuffle. Patient brokering is happening all across the US with Florida only accounting for $1 billion dollars of revenue of the $35 billion dollars a year industry. However, it must be said the new Florida model is setting the precedence with the laws that were put into place July 1, 2017. Many other states are now adopting the same laws.

Addiction Conferences by Behavioral Health Network Resources

Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series addresses critical business and marketing issues. Drug and alcohol addiction treatment centers and sober livings learn proven and ethical strategies providing long-term solutions to addiction treatment centers long-term problem of maintaining a healthy census at these addiction professional events. Our next addiction Executive conference is on 1/22/19 in Costa Mesa California  We have invited Florida Healthcare Law Firm to present information on whether FARR certification is necessary or not. This confusing for many operators due to the controversial law. We are working on future events in Florida, Tennessee, and California. If you would like to partner on these conferences, get more information, sponsor, or exhibit please contact our CEO, Charles Davis at ceo@behavioralhealthnetworkresources.com.

Finding the Best Sober Homes West Palm Beach

When you decide to get clean and sober you need to have the best possible level of care in addiction treatment and in a soberhome. You are setting up the foundation for your life-long journey of sobriety. When you first decide to start your recovery journey, you are scared, confused and overwhelmed. You must have the confidence that your addiction treatment center and sober home choices give you the necessary tools, the highest quality of treatment and assists in your recovery process.

Once you are in the treatment of a well-qualified drug and alcohol addiction treatment center that fits your individual needs, you will be basically inside a bubble and exposed to that facilities best options for your treatment plan. While you are in treatment you need to start planning for your second phase which is sober living. Be careful when searching on the web for sober homes West Palm Beach.

Again, the choices will be overwhelming and some treatment centers will bait you with ‘FREE Rent” (this is illegal), free airfare or force you to a facility they recommend. If that facility is shady it is usually owned by the treatment center as an LLC, or DBA, or receiving a kickback from the sober living facility. This is considered patient brokering and is illegal.

Finding the Right Sober Living Homes

Sober living facilities are needed to provide a supporting and pro-active healthy transition, allowing you to leave the safety of rehab and enter a less-restrictive living environment while maintaining a focus on recovery. Residents enjoy a less structured atmosphere while developing the tools and skills to sustain sobriety in the “real world.”

While there are many sober living facilities in Florida, especially sober livings West Palm Beach, you need to make sure the home you choose offers the highest level of care, qualities, and features that support recovery. You should never commit to living at a sober living home without visiting and talking with the owners and residents.

Top 5 Criteria Sober Livings West Palm Beach

#1 FARR Certified Residence

Picking a FARR certified residence is one of the best possible choices because they are regulated with the highest standards currently available for sober homes. This is a critical decision that affects your recovery. You are faced with an overwhelming amount of decisions each day; many affect your sobriety. You need to know the sober living or halfway house has a proven structure to assist and support recovery. That’s why it’s so important to find a sober living home that implements a higher level of care. It should also implement rules and regulations, such as mandated curfews and a zero-tolerance drug-free environment.

#2 Safety

Being in a safe environment is an absolute necessity. Look for things like; 24/7 staff, if the entire staff is trained in CPR, do they have an emergency kit in case of an overdose and is there a protocol for emergencies. What steps and measures do they have to absolutely make sure there are no drugs or alcohol on the premises? Is there a zero tolerance for possession and use of alcohol and drugs? Check out and speak to the people currently living in the sober living facility. Ask them about the technology and safety measures used by the facility.

#3 Connecting Atmosphere

The camaraderie, atmosphere, mood, energy, and vibe at the sober living house with its current residents are very important. During your tour ask to speak with the current residents, they will be valuable in your decision to pick the right place for you. What types of activities are there to help you develop new skills, assistance with job search, life skills, better-eating habits, health, and fitness. Make sure you feel a positive vibe, your gut will tell you if it is the right place for you.

#4 Supports and Assists Recovery

A solid support system is crucial for anyone in recovery. 12 step recovery is not for everyone, however, the sober living should have other options on and off the property in a place like; relapse prevention, AA, NA, and counseling to assist you in recovery. When evaluating a sober living support team, it’s important to find a staff that truly cares about you and your success, but you also want a staff that’s unafraid to enforce necessary rules and regulations.

Everyone’s recovery path is different and at proceeds at different paces, however, individualized recovery plans are essential for staying sober. The employees should be professional and be there to keep you on the road to recovery. They should be encouraging 12 steps, AA, NA meetings or a support system that fosters sobriety. There should also be some sort of drug testing policy in effect.

#5 Take Responsibility; Own It

Remember, you must own your sobriety. That means that you may not always like following rules and regulations like a curfew, structured events, meetings, etc. You must be willing to do the difficult things to maintain sobriety. The sober living home should challenge you to be able to take steps to be fully functional on your own.

You can be confident that if the sober living is certified by FARR that the above are addressed completely by the sober living facility.

Stay Dedicated to Your Drug and Alcohol Addiction Recovery Journey

For many people, the most difficult aspect of an addiction recovery program is remaining clean and sober after the inpatient program ends. In fact, according to the National Institute on Drug Abuse, 40 to 60 percent of drug addicts revert to drug abuse after rehab. For some drugs, the statistics are even more grim, with relapse rates for drugs such as opiates approaching 85 percent in some studies. The reasons for this vary, but the most common factor is a lack of preparation for the outside world. Recovering addicts are caught off guard by triggers from which they were protected during treatment, such as drug-abusing friends, old party hangouts and the stress of everyday life.

The purpose of this article “Top Five Criteria Sober Livings West Palm Beach” is to make you aware of some things to look for when seeking a sober living. The more research you do on sober homes West Palm Beach, the better your chances of finding an ethical recovery residence. It would be wise to contact the Sober Homes Task Force, FARR, or the PBCSAC to vet any sober homes.

We’d love to hear what you have to say about patient brokering, leave a remark below.

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Patient Brokering Top 5 Legal Things Nationally

patient-brokering-laws-addiction-executive-conferences-vehavioral-health-network-resourcesPatient Brokering is affecting drug and treatment center owners, detox center owners, sober home operators, and all addiction professionals. This hurricane hit Florida in full force and is becoming a category 5 in California with other states following soon. Florida was irresponsibly labeled by the media with the “Florida shuffle”. Now, California is being labeled the “rehab Riveria”.  California drug rehabilitation centers need to be prepared because this irresponsible journalism will deter many from attending treatment there. Florida has been experiencing this for over a year with many ethical operators closing their doors.

What is Patient Brokering for Drug and Alcohol Addiction Treatment Centers?

Patient brokering is when individuals or companies lure in potential treatment center clients for monetary compensation. This compensation can be from $500-$5,000 per individual. Individuals with good insurance can potentially be worth hundreds of thousands of dollars. Patient brokering also occurs when drug rehabilitation centers lure in clients with discounts and incentives. The boots on the ground strategy of buying and selling of clients by unethical drug and alcohol addiction treatment centers are happening all across the nation.

The Florida law pertaining to patient brokering for addiction treatment centers and sober homes in under Chapter 817.505. This hurricane is directed towards patient brokers, drug dealers, prescribing doctors, and hospitals (collection of OD data). However, it has drastically affected many addiction treatment centers in South Florida. It requires them to operate quite differently facing severe penalties, felony charges, and jail time. The old “Laissez-faire” operating mentality is gone and being replaced because of abuse, irresponsibility, and the loss of many lives. The patient brokering laws passed in Florida affect the nation. All addiction professionals must be aware of the new Florida patient brokering laws as of July 1, 2017.

BHNR Educates on Ethical Business Practices Fighting Patient Brokering

This is the first time our industry we have regulations designed to get rid of the large underground network of patient brokers. The new laws are ultimately designed to address the heroin epidemic and save lives. If you do not completely understand all the legislation that has come and is coming you will not be operating soon.

 

Addiction conferences on drug rehab marketing patient brokeringAt Behavioral Health Network Resources October 27, 2016 event where we were honored to have the Riviera Beach Civil Drug Court. We raised over $400,000 worth of treatment scholarships (services not monies). At that event, we said there was a hurricane coming to South Florida. We were preparing the addiction professionals for the upcoming changes. We host addiction conferences (14 events total) educating Executives on the ethical business side of addiction. Behavioral Health Network Resources knew it was their responsibility to fight against patient brokering. To use our loud voice in the professional community, and on social media educating on these complex changes.

Patient Brokering Florida Understanding the Landscape

Early in 2017, we were attending the Sober Homes Task Force and the Palm Beach County Substance Awareness Coalition (PBCSAC) meetings. We did this to try and understand the legislative process and the changes that are coming from some of the industry’s addiction professionals. We sat quietly, listening, getting educated, and took in all the information that we could to get an understanding to educate the professional community and the Executives attending our events.

Behavioral Health Network Resources getting educated on drug rehab patient brokering for addiction treatment centersWe sat in meetings and tried to get an understanding on these changes. We noticed that there are only about 40-50 organizations participating with these organizations. These organizations have formed the landscape for the legislative changes. Any organization that has not been present or decided not to participate could have helped mold the new regulated addiction treatment industry.

Educating the Behavioral Health Industry for Clarity

In our current journey, there are still areas where we are confused. The legal jargon that the laws and bills are written can be extremely difficult to understand. Trying to completely understand some areas where there are loopholes. We have spoken with many operators and addiction professionals. Many thought the changes would never happen. Almost all are relying on the interpretation of their legal counsel, or even worse an interpretation from their peers. We have also seen on social media the same type of reaction with many complaining, but few get involved.

Patient Brokering Laws in Florida

The current Florida law that was passed on July 1, 2017 (HB 807, SB 788) covers many different areas. Below these are broken down into simplistic terms:

Drug Rehab Marketing: Drug treatment center marketers will need to be licensed by the state’s Division of Consumer Services. Deceiving, lying, or misleading about treatment services offered, amenities and the high jacking of 800 numbers will be a first-degree misdemeanor. We have been educating centers of the 800-number high jacking using our national social media audience, and as a personality on the national Radio Raw Show.

HB 807 (SB 788) — Marketers will now have to be licensed and there are stiff penalties and fines for patient brokering. and centers will be held legally liable for deceptive marketing practices. It makes DCF the “big brother” and enforcer of the industry. You can find more information by reading “Top Five Criteria Sober Living West Palm Beach

Sponsors: Reps. Bill Hager, R-Boca Raton; Gayle Harrell, R-Stuart; and Joseph Abruzzo, D-Boca Raton; and Sen. Jeff Clemens, D-Atlantis.

HB 249 (SB 588) — Paramedics, emergency techs, and hospitals to collect data on overdoses and report them to the Dept. of Health. It also forces hospitals to adapt overdose protocols.

Sponsors: Reps. Bob Rommel, R-Naples, Larry Lee Jr., D-Fort Pierce; and Sen. Kathleen Passidomo, R-Naples.

HB 477 —  Directly attacks drug dealers with min. and mandatory jail time including heavy fines for dealing in fentanyl. It also gives prosecutors the option of imposing murder charges.

Sponsors: Reps. Kathleen Peters, R-St. Petersburg; and Charlie Stone, R-Ocala.

HB 557 (SB 840) — Directed towards prescribing physicians controlling the number of opioids prescribed to five days. The Prescriptions that are filled for any controlled substances must be reported in the State prescription drug monitoring database within one day.

Sponsors: Rep. Nicholas Duran, D-Miami, Rep. David Silvers, D-West Palm Beach; and Sen. Jeff Clemens, D-Atlantis.

SB 886 (HB 791) — Protects individuals that have been Marchman Acted by making their court records confidential.

Sponsors: Sen. Bobby Powell, D-West Palm Beach; Rep. Joseph Abruzzo, D-Boca Raton.

Patient Brokering Arrests Florida Legal Issues

Criminal Penalties: Statewide you can be investigated and prosecuted for patient brokering. The prosecution could result in a felony and the fines increase with the number of patients brokered. Brokering more than 20 patients will be a first-degree felony and a whopping fine of $500,000.

Patient Brokering and DCF

DCF learning about drug rehab marketing patient brokeringDCF’s Role (Department of Children and Families): It will now cost much more to license a facility and the penalty for operating without a license is a third-degree felony with a maximum 5 years in jail. DCF significantly increased licensing fees. Operating without a license becomes a third-degree felony, carrying a maximum five-year prison sentence. DCF now has new rules including; clinical, treatment best-practices, operating standards, levels of qualifications for addiction professionals and the number of staff that will be required to operate. DCF will is also allowed to visit your center anytime without notice and inspect all of the above.

As a treatment center owner, detox center owner, sober living owner and all addiction professionals you need to completely understand the 5 bills that have passed below;

Patient Brokering Florida Sets the Regulation Pace for the Nation

While Florida has one of the worst reputations for addiction treatment in the US, we must realize that Florida is also one of the most popular destinations for treatment and one of the nation’s largest providers of treatment. The large underground patient brokering network is national and many other states have the same issues as Florida, however, the spotlight has been on South Florida. The work that has been done, and will be done, is setting a precedent to be followed nationally. California passed new patient brokering laws on September 27, 2018. With the heroin epidemic killing more than 150 per day, many other states will be following soon.

We would love to hear your thoughts on the current situation on new laws affecting the heroin epidemic. Leave your comments below.

Addiction Conferences by Behavioral Health Network ResourcesWe are dedicated to educating Addiction Executives on ethical business practices nationwide, with our events attracting a national audience. Our addiction conferences EMP series events have educated Florida Executives with 14 events on ethical business and marketing solutions. We are now bringing this addiction conferences series to Costa Mesa, California on 1/22/19. If your organization is dedicated to ethical business practices and you want to educate your peers, we would like to speak with you about participating in our addiction conference. Our conferences have helped us build up one the largest addiction professional audiences in the nation. These conferences have assisted us in being educated by successful thought leaders in addiction treatment marketing.

Addiction Professional Groups Fighting Against Patient Brokering

Facebook Addiction Professional Referral Group 19,000 Members (500 being vetted for approval). An extremely active group that is an outstanding ethical resource for Addiction Professionals. This group has banned over 4,000 questionable members. CLICK HERE

LinkedIn Addiction Professional Referral Group 19,000 Members

Facebook The Business Side of Addiction and Behavioral Health 2,500 Members

Facebook South Florida Addiction Professional Connection 1,900 Members

Facebook Generation “X” Addiction Unleashed 10,000 Members

Facebook South Florida Addiction Connection 2,000 South Florida Members

Facebook Addiction Treatment Industry Top 100 6,000 Members

Facebook South Florida Connection Addiction and Behavioral Health 10,000 Members

Facebook Addiction and Behavioral Health Events 5,000 Members

Facebook  ᗩᗪᗪIᑕTIOᑎ ᖇEᔕᑕᑌE; ᕼEᒪᑭ ᗷEᖴOᖇE IT’ᔕ TOO ᒪᗩTE 6,000 Members

Facebook Addiction and Behavioral Health Options 2,500 Members

Facebook 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆 𝑪𝒚𝒄𝒍𝒆 1,000 Members

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Our industry is changing fast, self-regulation, unity and positive messages are needed. We felt it’s extremely important for all professionals in our industry to gain as much knowledge as possible on these drastic changes and have allowed access to the Facebook Live feed below of a key addiction conference. This event featured the sober homes task force and was key for many South Florida operators. Below you can visit the panelist portion of the event and get educated on some of the issues.

Monumental Industry Changes Conference – Sponsored by RecoveryRadio.FM

Posted by RecoveryRadio.fm on Wednesday, May 10, 2017

American Addiction Centers 800 Numbers Behavioral Health Network Resources

American Addiction Centers Addressing 800 Number High Jacking; Due Diligence

American Addiction Centers 800’s Being Stolen

American Addiction Centers sat down with Behavioral Health Network Resources, CEO, Charles Davis on a live national radio show. American Addiction Centers wanted to educate treatment center CEO’s, and Executives on the sophisticated marketing scheme on high-jacking treatment centers 800 numbers (View radio show at the bottom of this post). Mr. Davis said, “This is a huge national problem that, and many centers are unaware their clients are being re-routed.

Substance abuse industry needs to get educated on drug rehab marketingThe addiction treatment industry is a 40 billion dollar a year industry. It’s in the midst of unprecedented change with battling patient brokering. On the forefront is “boots on the ground” patient brokering, however, the power of lead generation on Google poses just as big of a problem. Treatment centers must get educated on their marketing practices to survive. Many are unaware of the “Top 3 Rehab Marketing Missing Links Losing Revenue“. Their foundation in web marketing is poor. They need to have their websites set-up properly, get back-links from reputable sites, and have proper SEO on their keywords. On September 16, 2017, Google finally stepped up by restricting AdWords in the addiction treatment industry.

Savvy web marketers have devised ways to re-rout tens-of-thousands of calls per day. The scheme is using Google business listings. Many of the small treatment centers are not web savvy marketers. Their websites aren’t set-up properly, no Google analytics, no call tracking, and no blog. These are the perfect targets for the 800 jacking. This scheme is extremely sophisticated and is also targeting the big players like American Addiction Centers. When they get caught they just deny it. It is extremely difficult to prosecute. It is easy for anyone to change current information such as a phone number.

Anyone can submit a change to a Google business page. Google will go to the person making the changes and say is this correct. This is why even the big players are having their numbers switched. One step is to install call tracking and monitor it daily. This is inexpensive, we just set-up a small client and they are only paying about $50 per month.

American Addiction Centers Warns Industry

Addiction treatment marketing professionals should be involved with social media. At the very minimum, they should be on LinkedIn, Facebook, Twitter, G+, and YouTube. The issue American Addiction Centers is warning centers about is in many Facebook social media groups including Addiction Professional Referral Group, (16,000 Members), and The Addiction Industry Top 100 Group (5,300 Members). Many are pointing the finger on this national problem without in-depth due diligence. Get educated on this national problem in the video below. Please note we experienced technical sound difficulties and the sound does not start until 2 min. and 15 sec. into the video.

Addiction Conferences Help Educate on Drug Rehab Marketing

Behavioral Health Network Resources addiction conferencesWe held one of our addiction conferences on May 10, 2017. in Riviera Beach, FL. addressing this issue. This event featured 5 Executive Thought Leaders (Asst. State Attorney, PBC Substance Awareness Coalition, PBSO, Indian Bob, and more…) discussing sober homes regulation, and treatment center busts. In addition, what’s in store for the future, and vital marketing intel from other panelists were covered during this unique talk show host/town hall forum. This event attracted 210 addiction professionals, 90 CEOs, and 20 exhibitors.

If you are a treatment center and have not registered your Google business listing, you can find out how here.

Being involved with addiction professionals on a national basis is a must to be aware of the fraudulent practices that are happening in every state. Here are over 35 groups with well over 120,000 members that you can join;

Facebook Addiction Professional Referral Group 16,000 Members. One of Facebook’s most active addition groups, highly monitored over 4,000 banned in the last 12 months.

Linkedin Addiction Professional Referral Group 14,000 Members

Facebook Generation “X” Addiction Unleashed 9,500 Members

Facebook South Florida Addiction Connection 1,900 South Florida Members

Facebook Addiction Treatment Industry Top 100 6,200 Members

Facebook South Florida Connection Addiction and Behavioral Health 10,000 Members

Facebook Addiction and Behavioral Health Events 5,000 Members

Facebook 🚑 ᗩᗪᗪIᑕTIOᑎ ᖇEᔕᑕᑌE; ᕼEᒪᑭ ᗷEᖴOᖇE IT’ᔕ TOO ᒪᗩTE 6,000 Members

Facebook New Jersey Addiction Support 2,000 Members

Facebook Addiction and Behavioral Health Options 2,500 Members

Facebook 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆 𝑪𝒚𝒄𝒍𝒆 1,000 Members

Facebook America Hates Addiction 1,300 Members

Facebook Screaming Sobriety 2,500 Members

Facebook Recovery From Within 1,900 Members

Facebook Addressing PTSD 1,800 Members

Linkedin Addiction and Behavioral Health South Florida

Linkedin California Addiction and Behavioral Health

Linkedin Addiction and Behavioral Health Marketing

Linkedin Recovery in Behavioral Health and Addictions

Linkedin Addiction Behavioral Health CEO Round Table

Linkedin Executive Drug and Alcohol Treatment

Linkedin Behavioral Health Treatment Options

Linkedin Addiction Related Clinical Director Forum

Linkedin Addiction and Behavioral Health Job Seekers

Linkedin Addiction Behavioral Health Counselor Coffee Talk ☕

Linkedin Addiction and Behavioral Health Lifestyle

FACEBOOK Behavioral Health Network Resources 2,000 Followers

TWITTER Recovery and Support 16,000 Followers

G+ Addiction and Behavioral Health B2P Referrals

Recovery Radio RAW – April 21st 2017

Posted by RecoveryRadio.fm on Friday, April 21, 2017

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Addiction-Treatment-Florida Rehab MArketing

Top 60 Addiction Treatment Social Media Groups

What are the top 50 Addiction Professional Referral and Networking GroupsThe top 60 addiction treatment social media groups are valuable to many drug and alcohol addiction treatment centers. It is also valuable to the many seeking addiction treatment. Addiction professional networking and addiction treatment center marketing are extremely difficult when bringing together professionals with those seeking information on addiction treatment. To make it easier for drug and alcohol addiction treatment centers, addiction professionalsbehavioral health professionals, industry sales and service organizations, and individuals seeking information on treatment here is a list of the top 60 addiction professional and behavioral health groups on the web to join.

They have a mix of individuals seeking addiction treatment and addiction professionals. These groups were formed by one of LinkedIn’s most visible drug rehab marketing consultants. These groups foster resources on drug and alcohol addiction treatment with many of the nation’s most ethical addiction professionals. These groups have over 200,000 addiction professionals, behavioral health professionals, and individuals seeking treatment. Tap into one of the largest addiction industry audiences in the nation.

Meeting and fostering new relationships is important in our industry. As equally important is getting educated on the business and marketing side of the addiction treatment industry. Behavioral Health Network Resources has been providing this type of education for the last four years at our addiction conferences. These conferences attract 150-200 attendees, 15-20 exhibitors and feature 5 Executive Thought Leaders. The forum is in a talk show host/town hall forum.

Top 60 Addiction Treatment Social Media Groups

  1. Facebook Addiction Professional Referral Group 19,500 Members. One of Facebook’s most active addiction groups, highly monitored over 7000 banned.
  2. LinkedIn Addiction Professional Referral Group 14,000 Members
  3. Facebook Addiction conferences Behavioral Health Networking Events  1,300 Members
  4. Facebook Generation “X” Addiction Unleashed 9,300 Members
  5. Facebook South Florida Addiction Connection 2,100 South Florida Members
  6. Facebook Addiction Treatment Industry Top 100 6,500 Members
  7. Facebook South Florida Recovery Community 6,400 Members
  8. Facebook South Florida Connection Addiction and Behavioral Health 9,600 Members
  9. Facebook Sober Homes West Palm Beach, Florida 1,100 Members
  10. Facebook Addiction Rescue; Help Before It’s Too Late 5,900 Members
  11. Facebook Addiction and Behavioral Health Options 3,100 Members
  12. Facebook Screaming Sobriety 2,300 Members
  13. Facebook Understanding the Heroin Epidemic 400 Members
  14. Facebook The Business Side of Addiction 2,300 Members
  15. Facebook Recovery From Within 2,000 Members
  16. Facebook Addressing PTSD 1,800 Members
  17. Facebook South Florida Addiction Connection 1,800 Members
  18. Facebook Addiction and Behavioral Health Events 1,100 Members
  19. Facebook Breaking the Cycle𝒆 1,000 Members
  20. LinkedIn Addiction and Behavioral Health South Florida 1,900 Members
  21. LinkedIn California Addiction and Behavioral Health 500 Members
  22. LinkedIn Addiction and Behavioral Health Marketing 726 Members
  23. LinkedIn Recovery in Behavioral Health and Addictions 1,411 Members
  24. LinkedIn Addiction Behavioral Health CEO Round Table 733 Members
  25. LinkedIn Executive Drug and Alcohol Treatment 900 Members
  26. LinkedIn Behavioral Health Treatment Options 312 Members
  27. LinkedIn Addiction Related Clinical Director Forum 221 Members
  28. LinkedIn Addiction and Behavioral Health Job Seekers 1,100 Members
  29. LinkedIn Addiction Behavioral Health Counselor Coffee Talk 264 Members
  30. LinkedIn Addiction and Behavioral Health Lifestyle 942 Members
  31. Facebook Caring for Children of Addicted Parents 1,100 Members
  32. Facebook Gratitude
  33. Facebook Recovery From Within 2,000 Members
  34. Facebook Behavioral Health Addiction Therapy, counseling and More
  35. Facebook Understanding the Heroin Epidemic
  36. LinkedIn Business Page for Behavioral Health Network Resources 7,700 Followers
  37. Facebook Business Page for Behavioral Health Network Resources  7,300 Followers
  38. Twitter Business Page for Behavioral Health Network Resources 12,000 Followers
  39. G+ Business Page for Behavioral Health Network Resources
  40. Facebook Suboxone/Buprenorphine Treatment and Support Detox/Maintenance
  41. Facebook RSD/CRPS and Neuropathic Pain Syndrome
  42. Facebook Women With Rheumatoid, Psoriatic Arthritis
  43. Facebook Lyme Disease, Multiple Sclerosis
  44. Facebook Binge Eating Disorder (B.E.D.) Recovery
  45. Facebook NON-RESTORATIVE SLEEP, CHRONIC FATIGUE, FOG
  46. Facebook Codependency, Adult Children Of Alcoholics, and Alanon and Alateen
  47. Facebook Women With FIBRO/CFS/ME
  48. Facebook Detox
  49. Facebook Brain Fog
  50. Facebook Opioid Addiction and Recovery
  51. Facebook Regenerative Medicine, Stem Cell Support
  52. Facebook STIGMA of Drug or Opioid Use
  53. Facebook Chronic Pain Treatment
  54. Facebook Hidden/Invisible (to others) Illnesses
  55. Facebook Recovery
  56. Facebook Recovery Restoration
  57. Facebook Harm Reduction Discussions
  58. Facebook Addicted To Painkillers
  59. Facebook MARIJUANA HARM REDUCTION
  60. Facebook CANNABIS FOR HEALTH, PAIN, ANXIETY
  61. Facebook Cannabis Assisted (Advised) Treatment (CAT) (BUDTENDER)
  62. Facebook Butrans / Buprenorphine Treatment for Pain Management
  63. Facebook Zubsolv Buprenorphine
  64. Facebook Suboxone Directory
  65. Facebook Bunavail Buprenorphine Treatment

Get Connected Beyond the Top 60 Addiction Treatment Social Media Groups

This is a special invitation to join one of the nation’s largest networks of Addiction Treatment and Behavioral Health professionals on LinkedIn. We connect addiction treatment professionals, addiction-related sales/service organizations, and individuals seeking addiction treatment information in many ways.

LinkedIn Behavioral Health Network Resources Business Page

LinkedIn Behavioral Health Network Resources Business Page

Connect with us on LinkedIn and get plugged into our 30,000-addiction professional level one connections on LinkedIn to; network, sharing content, get insider business intelligence, and addiction treatment marketing information. Get educated in our industry with help increasing your treatment lead generation, search engine optimization (gaining traffic to your website,) rehab marketing ideas, share blogs, finding well-qualified candidates, finding a job, increasing traffic to your LinkedIn Business page, buying or selling a treatment center, LinkedIn Training, branding yourself or organization, marketing your treatment center, and much more.

Our LinkedIn network consists of;
– Over 30,000 Level one LinkedIn Addiction Treatment and Behavioral Health Professional Level one connections
– Over 35,000 Addiction Treatment and Behavioral Health Followers on LinkedIn

We are addiction treatment and behavioral health consultants, addiction treatment center marketing specialists, and industry social media specialists. We work with Addiction and behavioral health providers, sales and service organizations, existing centers and start-ups improving revenue and ROI. We have one of the industry’s largest social media footprints and offer services reaching millions of professionals and individuals seeking treatment nationwide, and we also can grow your audience on LinkedIn, Facebook, G+, Twitter, and your professional email database.

90-day addiction treatment marketing packageOur-90-day addiction treatment marketing package addiction treatment centers and sober livings instantly plug you into our large national audience and unlike other marketing companies grows your own audience that is yours to keep. We also specialize in addiction treatment marketing for ancillary sales and service organizations tapping them instantly into to our large addiction professional audiences on LinkedIn, Facebook, Twitter, and our addiction professional email database with 40,000 active professionals.

Lead generation for drug rehab sales and service organizationsYou can also check out our ancillary services marketing package for addiction treatment sales and service organization. This gets you in front of our 6,500 addiction professional visitors per month, exposure on our rehab vendors page that we drive traffic to every day and preference posting in our 30 social media groups with over 120,000 addiction professional members. You can check out our rehab vendors page that we are continuously promoting by clicking here.

We also can instantly plug in treatment centers to this addiction professional audience and individuals seeking treatment including our Top 60 Addiction Treatment Social Media Groups while we set up a proven organic social media marketing plan that also guarantees an audience of your own within 90 days. Organic social media marketing has become sophisticated and having your own audience is paramount. The days of posting without an audience of your own are gone due to the algorithms of LinkedIn, and Facebook. Having an audience of your own guarantees delivery of your message and drives traffic to your website.

Top 60 Addiction Treatment Social Media Groups addiction treatment marketing

All the best,
Charles Davis, CEO Behavioral Health Network Resources
Co-Founder Rehab Rescue
Addiction Conferences Provider

National Speaker “Social Media Addiction Treatment Center Marketing for Addiction and Behavioral Health”, and “Get Linked for Addiction Professionals.”

 

Addiction Treatment Marketers; Bad Boys, Bad Boys, What Ya Gonna Do When They Come for You?

Addiction treatment marketers are feeling the heat from the national spotlight on West Palm Beach, Florida. However, the issues are nationwide and will continue unless we have industry regulation. Florida is the national leader on industry regulation by providing a formula that many other states will adopt with the exceptional legislative work that is being done here.

Addiction Treatment Marketers Be Aware

Addiction treatment marketers must be aware that the Sober Living Task Force has demonstrated Florida is serious about cleaning up the addiction treatment industry. Dave Aronberg (Florida State Attorney) Head of Sober Homes Task Force, and his army have raided many sober homes, treatment centers, and labs with many more to come. They have made it abundantly clear that if you are patient brokering, endangering lives, and operating outside of the law you will be in serious trouble with legal issues and possible jail time.

Addiction Treatment Marketers and Patient Brokering with the Florida Shuffle

Many addiction treatment marketers are well aware of the laws coming. Mr. Aronberg and his army are putting legislation in place (House Bill 807) to protect and save lives from patient brokering and bring regulation to the Wild, Wild, West. Everyone in the addiction treatment industry needs to know and clearly understand the changes in the law that are coming soon. These changes will drastically affect the current marketing and administrative practices of treatment centers and sober livings.

Florida law against addiction treatment marketersWhile some green “marketers” are still unaware of the current law, 2017 Florida Statute Chapter 817 Fraudulent Practices or in common language “patient brokering” (stricter laws and regulation in House Bill 807), that they are patient brokering, the press and social media exposure have made it difficult to have any compassion for anyone (patient brokers, or recovery advocates) who is in the gray area regardless if they are new to the industry.

The vast national “black market” of illegal addiction treatment marketers that have been abusing vulnerable and desperate individuals seeking treatment are being watched and investigated. These new laws affect many “patient brokers” and “recovery advocates” nationwide with the new Florida laws because many are tied into the treatment centers and sober livings in Florida that are getting busted. The new “Florida Model” laws will certainly be adopted nationwide especially in CA, TX, NY, and AZ to name a few. However, this is also going to affect the addiction treatment centers West Palm Beach.

It is paramount for West Palm Beach CEO’s, Owners, Directors, and Outreach to understand the new drug rehab marketing landscape and adopt ethical marketing and operating practices. Many in our industry have their opinions of what is ethical from second-hand information. This new era will ensure much-needed regulation, ensure everyone will understand the new laws, and generate true professionals in our industry that are qualified to make assessments for treatment and be labeled “professionals”.

Addiction Conferences Educate against Bad Addiction Treatment Marketers

Addiction-Conferences-learning-from-Florida-lawsWe provided first-hand information, and clarity from the driving force on these changes, why these changes are being made, and what’s in the near future at our addiction conferences. in Riveria Beach, FL. This event featured Al Johnson, Asst. Florida State Attorney, Head of Sober Living Task Force, PBSO Detective, PBCSAC, and more Executive Thought Leaders. The addiction conference had an interactive audience of 200, in a talk show host/town hall forum. It educated on what is coming in the near future and how to survive the major changes coming.

Now is the time to get involved with the Sober Homes Task Force, Heroin Task Force, Palm Beach County Substance Awareness Coalition. These organizations are re-molding our industry and weeding out corruption and removing dangerous disruption. You may also be interested in joining 16,000 of your ethical peers, and individuals seeking help in the Addiction Professional Referral Group. This is an extremely active and highly monitored group providing assistance for professionals to place their clients. This group has protocols in place against patient brokers (2,000 individuals banned in the last 10 months), and is self-regulated by all its members.