Category Archives: Rehab Marketing

Drug rehabs California new patient brokering laws

California Drug Rehabs Vs Patient Brokering

California drug rehabs are starting to feel the pain of new patient brokering laws and it’s only going to get worse. Learning from history is one of the most valuable tools in life. What California is now experiencing in drug rehab marketing legislation, Florida has been through. Florida with it’s “new Florida model” has set the pace for patient brokering laws in the drug and alcohol addiction treatment industry.

California Drug Rehabs New Laws Affecting Marketing

Drug rehabs California new patient brokering laws affecting substance abuse treatment centers.California drug rehabs and drug rehabilitation centers across the US have been operating unethically for many years. The heroin epidemic has exposed many fraudulent practices in this 40 billion dollar a year industry. Lawmakers are making their way across the nation with patient brokering laws to save lives and protect the vulnerable. The new laws in California are going to directly affect the ability to operate in the state if they are operating unethically, or adopt a healthy business and marketing mix.

California Drug Rehabs Need Proven Business and Marketing Strategies

The California Department of Healthcare Services (DHCS) website displays a Temporary Suspension Order, Revoked and Notice of Operation in Violation of Law Program List. This list has 84 substance abuse treatment centers.

California substance abuse treatment centers and sober livings are going to have to adopt ethical business and marketing practices to survive. They need to look at and understand what happened in Florida over the past 1-1/2 years to navigate the new and difficult landscape. Some ethical treatment centers in Florida were forced to close their doors. Whether California drug rehabs are operating ethically or participating in some form of patient brokering, they must adopt new business and marketing strategies. Digital Darwinism is the #1 reason these centers have failed. Substance abuse facilities across the nation are losing the battle between drug rehab SEO vs digital Darwinism.

Florida Addiction Conferences Providing Ethical and Proven Strategies Coming to California

Addiction-Conferences-in-Costa-Mesa-CaliforniaIn Florida, many substance abuse treatment centers received ethical and proven business strategies at 14 EMP (Ethical Marketing Practices) Addiction Executive Conferences. This conference series is coming to Costa Mesa, California on 1/22/19. This behavioral health conference series is not the typical conference offered in the industry. It provides a unique talk show host and Town hall forum with now powerpoint presentations. The event features 5 proven, Executive Thought Leaders on a panel. They are asked several questions by the host, and then the event is an open forum. The event is structured for CEO, Executives, Directors, and Outreach to get ethical and proven marketing solutions that they can put into place immediately. This California premiere event is Co-hosted by Awakenings.

What Are the Patient Brokering Laws for California Drug Rehabs?

California drug rehabs new patient brokering lawsSenator Ricardo Lara (D-Bell Gardens) signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law on September 27, 2018. This law demonstrates that California will no longer tolerate patient brokering by substance use treatment centers and individual’s partaking in unethical marketing. Lawmakers still have much work to do with sober homes and enforcing the new laws.

While California used Florida laws to mold their legislation, it has some more severe ramifications that deter unethical practices. For instance, under the law, either the addiction treatment center or individual professional can have their license or credentials revoked, extended or denied. If a substance use disorder (SUD) facility loses their license, it will take about 18 months to reopen. Florida does not have this law on the books for drug rehabs West Palm Beach.

What Does Patient Broker Law SB 1228 Say?

The intent of this article is to provide educational information to drug and alcohol addiction treatment centers, sober living facilities and the general public. It is not to be construed for legal advice. you should consult with a California behavioral healthcare law firm on any legal advice.  Below is SB 1228 law for informational purposes:

Section 2 – 11831.6 is added to the Health and Safety Code, to read:

The following persons, programs, or entities shall not give or receive remuneration or anything of value for the referral of a person who is seeking alcoholism or drug abuse recovery and treatment services:

  • An alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • A person employed by, or working for, an alcoholism or drug abuse recovery and treatment facility licensed under this part, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • An alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • A person employed by, or working for, an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Notwithstanding the rulemaking provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

 Section 3 – 11831.7 is added to the Health and Safety Code, to read:

  • The department may investigate allegations of violations of Section 11831.6. The department may, upon finding a violation of Section 11831.6 or any regulation adopted pursuant to that section, do any of the following:
  • Assess a penalty upon an alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • Suspend or revoke the license of an alcoholism or drug abuse recovery and treatment facility licensed under Chapter 7.5 (commencing with Section 11834.01), or deny an application for licensure, an extension of the licensing period, or modification to a license. Article 4 (commencing with Section 11834.35) of Chapter 7.5 shall apply to any action taken pursuant to this paragraph.
  • Assess a penalty upon an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the certification of an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the registration or certification of a counselor for a violation of Section 11831.6.
  • The department may investigate allegations against a licensed professional providing counseling services at an alcoholism or drug abuse recovery and treatment program licensed, certified, or funded under this part, and recommend disciplinary actions, including, but not limited to, termination of employment at a program and suspension and revocation of licensure by the respective licensing board.
  • Notwithstanding the rulemaking provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

California Drug Rehabs Must Learn From Florida

California drug rehabs must adopt a healthy business and marketing mix.Florida was the first state to focus on patient brokering laws in the substance abuse industry. They have set the pace for the nation, but it has affected some ethical operators that did not change their business and marketing strategy. The media was quick to jump on the bandwagon providing, for the most part, unethical journalism.

The negative “Florida shuffle” press and isolated exposure of patient brokering in Florida caused individuals seeking addiction treatment to stay away. This caused some ethical drug and alcohol addiction treatment centers in Florida to close their doors. More importantly, it may have put them into life-threatening situations that are happening across the nation. This negative press is now being experienced by California with the media’s “Rehab Riviera” label.

California drug rehabs need to adopt ethical and healthy business best practices. Many need to look closely at their current marketing plan and drug rehab marketing mix. As Florida has experienced, relying on laissez-faire strategies will put your business at extreme risk. Mainly using boots on the ground, calls centers and PPC are not enough with the rapidly changing environment. you may also want to join the exclusive California Addiction Professionals Referral Groups.

We’d love to hear your thoughts on the regulation in the drug rehabilitation industry. Leave a comment below.

Addiction Conferences by Behavioral Health Network Resources

How to Prepare for Addiction Conferences

Addiction conferences preparation has benefits for addiction treatment centers, detox’s, sober livings and ancillary service providers. As behavioral health industry professionals, we are experiencing moments of change in how we operate. However, when attending mental health conferences there are several key areas to focus on to get much-needed business and marketing tools. There are several goals to bear in mind when attending addiction conferences and networking events. These goals vary depending on the position you have with your behavioral health organization. CEO’s, Executives, Directors and Outreach professionals, by design of their role, have different objectives. However, getting out of your comfort zone can pay great dividends if done strategically.

Addiction Conferences Preperation Generates ROI

Addiction conferences preparation educates on industry changes

How to perform addiction conferences preparation?

The addiction treatment industry is experiencing many different changes in the business and marketing side. It is vital that you walk away with new business strategies, marketing plan ideas, and drug rehab lead generation sources. The behavioral health industry has several critical pain points that CEO’s and Owners are experiencing. New operational and marketing laws as spreading across the nation thanks to the new “Florida Model” paving the road with their new patient brokering and operational laws as of July 1, 2017. Getting educated on ethical business and marketing strategies at addiction conferences is paramount at this critical time to survive. Some centers that continued with laissez-faire strategies, resisted change or did not seek the proper education and tools have not survived the red ocean. It is paramount for behavioral health organizations addiction conferences preparation to get specific and strategic intelligence.

CEO’s and Executives Focus on the Big Picture at Addiction Conferences

Drug and alcohol addiction treatment centers, detox’s and sober homes owners have a difficult job. They need to focus on the business, marketing and clinical side of their organization. Many addiction executives are strong on the clinical aspects and addiction treatment in general. Most have started their addiction treatment center because of their strength in this area and their passion to help others struggling with addiction. However, this is only 1/3 of what it takes to run a successful center.

When attending addiction conferences and speaking with CEO

When CEO’s and addiction Executives attend addiction conferences their conversations are much different than the conversation of let’s say Outreach professionals. According to the Harvard Business Review article, “Sales People Need a Strategy for Selling to CEOs,” CEO’s are focused on business outcomes, how decisions affect the entire organization and maximizing their time. The upper management Executives have a much wider business education. They are looking for business and marketing solutions to their pain points. Accreditation, billing procedures, collections, a decent EMR (electronic medical records system,) admissions processes, effective marketing strategies, legal aspects, new revenue sources, aftercare opportunities and many more. They generally are not there to network but to find proven and ethical solutions. They are relying on particular presenters, drug rehab marketing consultants and finding the business and marketing expert leaders attending these addiction professional conferences. They are particularly interested in drug rehab marketing strategies and billing as these are two key areas that generate revenue for the organization.

Directors are Guided by CEO’s and Executives Vision

Directors are also focused on the same areas as the CEO’s and Executives. The difference being is that they put the CEO’s and Executives vision into play. It is vital that they get better educated by the conference presenters, exhibitors a few select attendees that are specialists in whatever is on their plate at that time. While most Directors in the behavioral health industry have in-depth knowledge in many areas, they need to be experts when leading the company in new areas. They also should be evaluating current procedures and ancillary providers on a regular basis (at the very least every year) to save or generate new revenue. All of these carries great responsibility and consume great amounts of time.

Marketing Dirsctors role while attending addiction conferences

Addiction conferences preparation can provide knowledge and experience from proven thought leaders to assist drug and alcohol addiction treatment centers, detoxes and sober livings Directors in their roles. However, this can be difficult at times because at many mental health conferences there are several presentations going on at the same time. It is impossible for the Directors to be in two places at the same time. Directors need to pick and choose based on their priorities or rely on another employee to attend the other presentation.

Outreach Professionals and Business Development; Obtaining Tools is Critical

Outreach professionals for addiction treatment centers, detox’s, sober homes and service organizations have an extremely stressful position. Unfortunately, the average Outreach position lasts for about 6-12 months. They can no longer just rely on their personal connections. We have seen this on LinkedIn with our 30,000 addiction and behavioral health level one connections. Viewing these LinkedIn profiles while we are growing our tribes it is very concerning. One of the main reasons is this role has traditionally lacked in gaining useful tools to assist them in their daily jobs.

It’s obvious that Outreach professionals are constantly obtaining new clinical knowledge. However, many are not getting the tools on the business and marketing side of behavioral health that are now paramount in their success. They need customer relationship management (CRM’s,) networking tools and strategies, call center training, overall marketing, branding, social media, email marketing, closing techniques and more.

Addiction conferences provide strategies and solutions

Addiction conferences preparation should be providing some of these tools. These tools are essential in their role of generating drug rehab leads. Many owners and operators do not realize that one employee turnover costs about $20,000. Owners and Outreach professionals should aggressively be seeking these tools. Two of the biggest areas are drug rehab marketing and establishing new referral sources. Addiction treatment center marketing is such a vast area that there are always new strategies and techniques to be learned. One of many examples is business development professionals need to intimately understand the power of social media. How they portray themselves and what they put on social media is a direct reflection of their organization’s brand. It also affects establishing new referral sources. Many are ineffectively, or not using at all the #1 business networking site in the world. They are wasting valuable time, or not utilizing their time on LinkedIn.

What is Addiction Conferences Preparation?

utreach professionals must get outside the box at addiction conferencesIn any job, position or role getting out of your comfort zone enables you to grow personally and professionally. This can be difficult because human nature gravitates us towards our comfortable circles. At many substance abuse conferences, you see the same professionals forming in the same groups. Yes, it’s wonderful to chat with our familiar circles, however, it should not dominate your time at these events. Getting outside of the comfort zone, obtaining new tools, business education and forcing yourself to meet everyone in the room is paramount in the state of our industry.

This can be an overwhelming experience and non-productive if you are not prepared. Preparation, maximizing time and follow-up can make the real difference when attending substance abuse conferences. To truly get all the benefits the preparation begins far before the event.

Effective Addiction Networking Starts Weeks Before the Addiction Symposium

With addiction conferences preparation, you should be visiting the conference website. For most addiction conferences, you can get an idea of what organizations will be there. Some event websites only list the sponsors and exhibitors, while others will provide a list of everyone including the attendees.

Examine the list on the event website and write a list putting them into categories like A, B, C, and D. The A’s are the organizations that are new start-ups, organizations that you have been targeting, or ones you must chat with at the event. The B’s are your second tier and so forth. Prepare before you attend the conference. By writing the list and bringing it with you to the event you will not miss any opportunities.

Connecting prior to addiction conferences is importantOne of the best ways addiction conferences preparation is to connect prior to the event.  Most professionals in our industry do not do this. You should at least reach out to your A’s and B’s through LinkedIn prior to the event. Say you want to visit their booth or meet with them at the conference. This soft introduction says you are a professional and you are interested in meeting them. You will also get an idea of who this new potential referral source is and have some background information to reference when you chat at the event.

Make sure your organization’s brochures, business cards, and exhibitor materials are up to date. Many addiction treatment centers, Detox’s, Sober homes and ancillary service providers do a poor job of keeping these items up to date. The products and services often change, and the marketing materials do not reflect those changes. We see this all the time at the addiction Executive conferences that we hold in our industry. It was an issue until we found a promotional products vendor to work with providing these services for our sponsors and exhibitors. They also offer discounts to our participants.

Prepare for Addiction Conferences They Are Valuable

With addiction conferences preparation, drug and alcohol addiction treatment centers, opiate detox’s, inpatient rehabs, intensive outpatient treatment centers, sober livings, and ancillary service providers reap benefits. This article explains how to prepare for addiction conferences before, during and after. Get the most out of attending addiction conferences and networking events. Be strategic, maximize your time and follow-up immediately following the addiction conference.

Addiction Conferences Main CaliforniaBehavioral Health Network resources have been an addiction conferences provider for the last four years. In that time we have put on over 14 conferences attracting 150-200 at each event. They have gained the attention of CEO’s and Executives with over 150-200 attending each conference. This unique talk show host, town hall forum has become extremely popular. These addiction professional conferences cover “HOT” topics and provide attendees a chance to “ask the experts” any questions on better business practices, billing, drug testing, licensing, DCF, Accreditation, treatment, sales, marketing, and any other aspect of the addiction and behavioral health industry. Our next event in our addiction conferences EMP series will be held on 1/22/19 in Costa Mesa, California. This event will California provide proven business and marketing strategies to battle the new legislation that will be passed soon.

Are there other ways to prepare for addiction conferences? We welcome your comments!

drug-rehab-SEO-and-marketing-vs-Digital-Darwinism

Drug Rehab SEO Vs. Digital Darwinism

Drug rehab SEO is not a one time and your done marketing component for inpatient rehab marketing, substance abuse IOP marketing, and service organizations. Buying treatment calls and boots on the ground marketing strategies are commonly used by many in the recovery industry. These strategies are the most costly in the long run and are proven to be much less effective than in the past. These short-term and costly solutions are used because the recovery industry suffers from Digital Darwinism.

Drug Rehab SEO Vs. Digital Darwinism

digital-Darwinism-affecting-drug-rehab-SEO-and- marketingDigital Darwinism is a sign of the 21st-century demonstrating that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide. The one thing they all had in common is that they suffered from Digital Darwinism. They stayed with past drug rehab marketing and business strategies of a buy rehab leads mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.

Now, in 2018, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic marketing. In order to achieve page one rankings in organic marketing, it takes a structurally correct website, schema, a fast loading website, and drug rehab SEO. Each component requires a specialist with specific knowledge. It takes time and an investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one click-throughs, while the first three organic slots account for 70% of page one click-throughs.

Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions

Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $100,000’s every month.

They can compete with proven strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option. Many of these agencies do not even rank for key terms for their own business like; drug rehab marketing agency or drug rehab marketing consultants. If they can’t rank their own business, how can you expect them to rank yours? Being educated on the many components of drug rehab SEO, knowing what to look for, and performing some of the SEO themselves will get the smaller centers on page one of Google.

What is Drug Rehab SEO?

Drug rehab SEO has many components including proper website development, schema, Google My Business, proper H tags, keyword counts, META descriptions, SERP descriptions, ALT tags and URL’s to name a few. It is a key component in addiction treatment center lead generation. Then there is off-page SEO that involves citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in website development about the importance of speed. This is what he had to say;

After proper website development and SEO, speed becomes a big factor when ranking on mobile.

While it is impossible to name all the different components, CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the drug rehabilitation industry have a poor website and poor SEO in their lead generation strategy. During our conversation with Mr. Frye, we decided to invite him as one of our 5 Executive Thought Leader panelists at our 10/23/18 addiction conference.

Critical Business Areas Are Drug Rehab Marketing and Substance Abuse Billing

Drug rehab SEO and Substance Abuse Billing are critical mistakes made by treatment centersIn any business, the #1 factor is generating revenue. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table. Marketing dollars are being thrown and wasted on top of a poorly developed website with poor drug rehab SEO. In-house billing and unchecked substance abuse billing companies are costing centers operating revenue. If you aren’t getting paid in 14-days with some of your receivables, do not know how much is out in receivables, or have large amounts owed you may not be in business much longer.

Our industry is changing fast and the organizations that don’t adapt will not be in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors.

Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up and they are let go because they have little value to the organization with substance abuse marketing. They have no marketing education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about one year.

Drug Rehab SEO Website Development is the First and Most Important Step

Website-development-affects-drug-rehab-SEO-and-marketingThe very first step in a solid marketing plan and drug rehab SEO is website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.

On the other hand, a website developer plays a much larger role in marketing on the web. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch. There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. If a website does not have a proper silo, schema, sitemap, HTTPS, mobile optimization or proper local SEO to name a few Google will not rank you, or rank you poorly.

What to Look for in Drug Rehab SEO

A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined. There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a decent web marketing strategy. If your organization or drug rehab marketing agency is not on the first page of Google in the 3-pack or in the first three slots on page one organically for key longtail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.

Drug Rehab SEO Checklist for CEO’s and Marketing Directors

As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab SEO questions;

  • Is our website structurally correct?
  • Is the hierarchy of our website good for Google?
  • Are the URL’s for our website correct for SEO?
  • Does our website have an SSL certificate?
  • Do we have schema incorporated into our website?
  • Are our Google maps properly coded and placed on our website?
  • Does our website have a sitemap and have we told Google it’s there?
  • What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  • Do the main pages of our website have SEO for these keywords?
  • Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  • What marketing company is performing our SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
  • What keywords are we ranking for in the Google 3-pack?
  • Do we understand Google analytics and how to use it to build our marketing campaign?
  • What posts are producing the most calls from our call tracking metrics?
  • How many calls are being produced by our marketing company?
  • When was the last time we posted in our Google My Business?
  • When was the last time we uploaded pictures in our Google My Business?
  • Are we using Yoast to check the bare minimum for our SEO?
  • Are our pictures on the website optimized?
  • Do we have a blog?
  • Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
  • Is our blog attracting and engaging for our target audience?
  • How are we building quality back-links?
  • How many citations do we have?
  • Do we have a staff page?
  • Are we getting regular Google Reviews? If not, why?
  • Are we using email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
  • How many of our staff are involved in our social media marketing? And, what are the uniform messages we are using?
  • Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
  • Are you utilizing addiction treatment email marketing?
  • Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
  • Are you utilizing the World’s #1 business networking site LinkedIn (500 million members)? Are you using drug rehab marketing strategies to connect on LinkedIn?
  • Do we understand how to maximize Facebook (2 billion members)
  • Are you driving 500-1000 targeted visitors (per article) to your blog posts?
  • Do we understand and utilize your Google Analytics?
  • Do we understand and use call tracking metrics?
  • Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?

Addiction Conferences Main CaliforniaYou can get answers to these critical questions and more at Behavioral Health Network Resources addiction conferences EMP (ethical marketing Practices) Series next event on 1/22/19 in Costa Mesa California. This conference will cover ethical business and marketing practices. Our panelists will educate on ethical drug rehab marketing, proper website development, SEO, social media marketing, and more to be announced.

Outreach Needs More Marketing Education

This is even more evident for Outreach positions. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner that they have 30 days to start generating more referrals. In that 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.

Understanding Drug Rehab SEO Vs. Digital Darwinism

drug-rehab-SEO-and-substance-abuse-marketing-solutionsYour drug rehab SEO and marketing plan should utilize many different areas. Not getting up to speed with Digital Darwinism could be a deadly mistake. Once you have set-up the proper foundation you need to drive your target market to your website. Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.

Drug rehab SEO is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves key search words, H tags, internal and external links, high PR back-links, citations, Google My Business, Google 3-pack, schema, site speed, SERPS, and this list goes on. While this article provides a healthy checklist for drug rehab SEO, there is much more. SEO is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for SEO. Give us a call at 561-235-6195 and ask about our 90-day program that also provides you SEO training.

Sober Homes West Palm Beach May Not Need FARR Certification

Sober Homes West Palm Beach Is FARR Mandatory Update

Sober homes in West Palm Beach and drug addiction treatment centers were confused about the controversial requirements for day/night community providers. Is FARR certification mandatory or not? We now know the answer. We are also providing information on where this ruling is going and what it means to addiction treatment center’s future.

The controversy was fueled by the new questionable laws that were passed and by random, misleading emails from organizations within the drug and alcohol addiction treatment industry. There have even been personal derogatory remarks and biased opinions omitting facts for personal interest. Such remarks only demonstrate poor professionalism and poor character.

Behavioral Health Network Resources stance is not to interpret either side, but to provide quality information from credible sources. We felt it was our responsibility to educate providers on regulation for sober homes in West Palm Beach to help the understand this controversial matter. We even invited Florida Healthcare Law Firm as our guest at the Addiction Ethical Marketing Practices conference held on 6/27/18. At that conference, Florida Healthcare Law Firm took what turns out to be a highly respected stance against the law and DCF.

Are Sober Livings and Sober Homes in West Palm Beach Required to be FARR Certified?

Are sober homes West Palm Beach required to be FARR certification?Halfway houses, sober homes in West Palm Beach, drug addiction treatment centers have been under great scrutiny for over a year. The Sober Homes Task Force has brought drug rehab marketing regulations and investigations. The main focus has been to help protect the vulnerable using legal prosecution, heavy fines, felony charges and jail time. Although they have been quite they are investigating body brokering and building cases. In addition, Congress is investigating 8 drug rehab call centers and demanding documentation on how they have been operating. Congress sent these drug rehab call centers letters requesting detailed and in-depth answers to ten questions. Even with all the new laws and regulations, there are still some gray areas. One of these gray areas is whether sober homes providing day and night treatment in the West Palm Beach area are required by law to have FARR certification.

Misinformation on 𝙎𝙤𝙗𝙚𝙧 𝙃𝙤𝙢𝙚𝙨 𝙞𝙣 𝙒𝙚𝙨𝙩 𝙋𝙖𝙡𝙢 𝘽𝙚𝙖𝙘𝙝 Use a Law FirmInterpretation of any law should be made by a specialized attorney especially concerning sober homes in West Palm Beach. Relying on second-hand information or information from your peers could cost you dearly. In light of the misinformed emails, we decided to speak with Florida Healthcare Law Firm, a popular panelist at Behavioral Health Network Resources Ethical Marketing Practices conferences. This what they had to say prior to 6/27/18;

We filed a petition for a declaratory statement on behalf of a drug addiction treatment centerand day/night community housing client concerning sober homes West Palm Beach to get a declaratory statement from DCF in one direction or the other and it has NOT been resolved yet.

Drug Addiction Treatment Centers Fight

Sober Homes West Palm Beach do Not Need FARR CertificationWhen asked about why Amethyst drug addiction treatment center filed for clarification, Pamela Springer, Chief Operating Officer with Amethyst Recovery Center stated, “Amethyst supports FARR’s mission and the State of Florida’s requirement for recovery residence certification. However, thus far, DCF has indicated to Amethyst Recovery Center that it does not require FARR certification for licensed community housing.  FARR has stated to us and other providers that Day and Night treatment with community housing must obtain FARR certification or they will be in violation of the law.  This is the reason we sought clarification from DCF.”

Day and Night Treatment Providers with community housing may make referrals for individuals who have completed inpatient treatment, requiring them to step down to an outpatient provider. Many times, clients desire to live in a recovery residence to maintain their sobriety.   In that case, it would be appropriate for the Day and Night Treatment Provider to refer to a FARR-certified recovery residence.

Are Insurance Companies Involved with the Confusion of Halfway Houses and Drug Addiction Treatment Centers West Palm Beach?

FARR misusing power of new laws for addiction treatment centers and sober livingsThat much is clear. What is less clear for sober homes in West Palm Beach and drug rehabilitation centers is whether the FARR position will be used as another way for insurers to drive providers out of business.  One of the things the addiction treatment industry has seen a lot of in recent years is insurance companies using allegations of regulatory non-compliance as a method of red flagging, auditing and refusing to pay (and recouping payments) for addiction treatment.  Is this latest complication in the addiction treatment industry an opportunity for insurers to do the same thing?  Is it reasonable to expect that large insurer that covers much of a provider’s operating costs will use the alleged FARR certification as a basis for jamming up their cash flow and squeezing operations? 

If history teaches anything, it’s to learn from it.  The addiction treatment industry can’t afford to sit idly by and watch.  Uniform application of the law is essential to avoid unfair, unreasonable and unintended results.  Contact us to find out how to join and make your voice heard.

Are Sober Livings and Sober Homes West Palm Beach Required to be FARR Certified or Not?

No, sober livings, halfway houses and sober homes in West Palm Beach are not required to have FARR certification. A provider for day or night treatment with community housing is not required to have FARR voluntary certification.

In a declaratory statement filed 8/21/18, a provider for day or night treatment with community housing is not required to comply with the voluntary certification requirements outlined in sections 397.487 and 397.4871, F.S. in order to operate the community housing portion of its license. The standards for this licensing component are found in Rule 65D-30-0081, F.A.C. Done and Ordered at Tallahassee, Leon County, Florida, this 21st day of August 2018.

Attorneys from the Florida Healthcare Law Firm are passionate and highly respected in the behavioral healthcare field. They held a live call, on June 26, 2018, to present an urgently needed update regarding FARR certification. They provided unbias and responsible information concerning the critical confusion. You can contact Autumn Piccolo at 561.455.7700 x112 for any behavioral healthcare legal issues.

Florida Healthcare Law Firms Commitment at Educate at Addiction Conferences

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Florida Healthcare Law Firm Updating on FARR certification at addiction conferencesWe invited Florida Healthcare Law Firm to speak at our addiction conference on June 27, 2108, in the sober homes in West Palm Beach FARR controversy. They took a highly respected stance to clarify the FARR controversy in front of our 150+ attendees. They have accepted our invitation to our addiction conferences EMP series event on 10/23/18. They will be updating on the new ruling and educating CEO’s and executives on where this ruling will be taking our industry in the coming months.

This addiction conference is on drug rehab marketing practices, Our 5 executive thought leader panelists will be educating on;

  • how to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
  • using in-network contracts strategically to broaden your referral base and fill empty beds.
  • getting paid in 14 days for substance abuse billing
  • Google September 2018 speed update
  • drug rehab SEO (Digital Darwinism)
  • Legit Script the most expensive marketing strategy
  • branding; It’s not advertising
  • Social media marketing; controlling Your staff’s posts

If you would like to participate give Charles Davis at call at 561-235-6195.

Addiction Conferences Behavioral Health Network Resources Addiction Conferences https://www.behavioralhealthnetworkresources.com/events/addiction-conferences-emp-series/

Sober Homes West Palm Beach FARR staying Updated

Sober homes West Palm Beach updates are critical for many addiction treatment centers, inpatient rehabs, and sober homes. The new ruling is changing the path on regulation in the drug rehabilitation industry. Operators need clearly defined laws in order to be able to provide much-needed services. We will continuously be updating the highly viewed post (bookmark this page) and providing information at our addiction conferences.

 

 

Drug rehab social media marketing for lead generation

Drug Rehab Social Media Marketing Works

Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

How to Make Drug Rehab Social Media Marketing Work for Addiction Treatment Centers

Website development for drug rehab social media marketingIf your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging to your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

  • Generates high-quality leads
  • Increases SEO
  • Drives targeted traffic to the addiction treatment centers website
  • Provides one of the best vehicles for branding
  • One of the lowest costs per acquisition
  • Greatly assists in local search rankings

Understanding Drug Rehab Social Media Marketing

Drug Rehab Social Media Marketing StrategyThere are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers. By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

Facebook Caught Marketing Agencies with their Pants Down

Facebook algorithm change affects drug rehab social media marketingWith Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

  • Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
  • Grow a targeted audience for you that you own
  • Encourage you to do social media marketing in-house
  • Educate you on the advantages of owning groups
  • Teach you how to grow groups
  • Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab Marketing Agency Performing?

drug rehab social media marketing poor performance by agenciesHere’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is the Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies. If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the click-throughs on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads in Drug Rehab Social Media Marketing by Example

Drug rehab social media marketing produces website trafficBehavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We Founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 14 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next addiction conferences 2018 Series on 10/23/18 and learn more about social media marketing and vital business operational pain points. You can also give us a call at 561-235-6195.

drug rehab call centers in trouble with Congress

Drug Rehab Call Centers Get Congress Investigation Letters

Drug rehab call centers are in the sights of Congress. Eight of the nation’s drug and alcohol addiction treatment center call centers were sent investigation letters from Congress concerning patient brokering. This will change drug rehab lead generation options for addiction treatment centers. You can read a list of those drug rehab call centers that received the letters and what information Congress is requesting below. A buy rehab leads strategy is unpopular with many professionals in the drug and alcohol addiction industry. Even with its’ unpopularity, these businesses have thrived over the years. Most likely due to many drug and alcohol addiction treatment center owners relying on short-term solutions to their long-term problem of maintaining a census.

Drug Rehab Call Centers Being Checked Out by Congress on Drug Rehab Lead Generation

Congress is watching drug rehab call centersBig brother is watching the drug and alcohol addiction treatment industry on many different levels affecting treatment calls. The strict patient brokering laws that were passed on July 1, 2017, for sober homes and addiction treatment centers in West Palm Beach, Florida have paved the road for the nation. The new “Florida Model” is one of the most positive things that has come out of Florida for the addiction treatment industry. California is now in the process with legislation to fight patient brokering, many more states will follow.

Unfortunately, the media in its’ frenzy to gain readers and viewers for advertising dollars have beat up Florida causing some ethical operators to close their doors. They were dubbed with the “Florida Shuffle” which should be the “national body shuffle.” The irresponsible news media coverage has caused many to seek treatment in other areas of the country. This hurt the ethical players and more importantly caused some to get treatment in other areas that are worse than Florida. Forbes magazine reported we are in a 35 billion dollar a year industry, and NBC News reported that Florida only accounts for 1 billion. Florida is certainly not the worst state concerning patient brokering. The media in its’ slanted coverage, unknowingly may have caused life-threatening situations to many. It will be interesting to see if the media does a story covering drug rehab call centers across the nation.

Addiction Treatment Centers Competing in a Red Ocean

Addiction Treatment Center Marketing Content StrategyMany addiction treatment centers think they cannot compete with the big players in the sandbox due to their lack of education on proven drug rehab marketing strategies. They see the bigger players spending over six figures a month on addiction treatment marketing and resort to a quick fix . The quick fixes for their drug rehab lead generation include a buy rehab leads strategy from drug rehab call centers, soon to come again Google AdWords and the one trick pony cookie cutter solutions offered by the large drug rehab marketing agencies that rely on the churn of the 14,000 treatment centers across the US.  Florida was hit with a double whammy with the new laws passed on July 1, 2017, and then again with Google restricting drug and alcohol addiction treatment pay per click ads. Unfortunately, with the new investigation of Congress on call centers, some will go back to AdWords if they qualify through Google.

Drug Rehab Call Centers Leads Strategy

Drug rehab call centers marketing strategyIf the small to medium treatment centers did not waste their time and money on the short-term solutions but instead invested in a long-term organic strategy they would be much better off. It’s an interesting situation if you consider that many of the leads generated from call centers are not a good fit for the treatment centers. In addition, some shady drug rehab call centers sell the same rehabilitation lead to many centers. Once the center starts to complain they are not receiving treatment leads, the drug rehab call centers concentrate on sending a few well-qualified leads. And now in Florida, it is illegal to sell the well-qualified calls which are verification of benefits (VOB Calls.) If you are an addiction treatment center in Florida and are buying VOB calls, or if you are buying calls from a call center based in Florida you are at great risk including legal problems, felony charges, high fines and jail time.

Google AdWords and PPC for Drug Rehab Marketing Strategy

Drug Rehab Marketing Google AdWords not a good alternative from drug rehab call centersIt’s unfortunate that the small to medium size treatment centers revert to using AdWords and a buy rehab leads strategy. Consider this, pay per click accounts for 1.91% of the addiction treatment calls from page one of Google. Many of these calls are not a good fit for the drug and alcohol rehabilitation treatment centers. The first three organic listings on page one of Google account for almost 70% of the page one clicks. In addition, they need to be ranking in the Google 3-pack on page one. It takes time and knowledge to rank on page one of Google. Many of the large one trick pony marketing agencies who have a hard time retaining the best marketing talent gloss over these critical elements. That is why it is extremely important to have drug rehab marketing consultants driving your addiction treatment marketing machine. This also applies to the addiction treatment ancillary services providers lead generation strategies. Many of the nation’s best marketing consultants have left the large drug rehab marketing agencies because they know their worth. They have left the one trick pony cookie cutter agencies because these marketing agencies simply cannot afford to pay them well enough because they rely on the glitz and glamour. They are spending big bucks on their Executive salaries, conferences, airfares, high-end restaurants and extravagant entertaining.

What Congress is Seeking from Drug Rehab Call Centers

Congress is seeking detailed and document answers to 10 questions regarding how these drug rehab call centers have been operating. Here are the areas that are looking to get information on;

  • operations, copies of policies and procedures,
  • how they obtain new treatment center, detox or sober living clients
  • how they refer out
  • process calls, questions asked, information provided, disclosure, and if staff have any certifications
  • how payment is determined
  • all signed contracts from treatment centers, detox’s and sober livings
  • are they helping get health insurance to cover drug and alcohol addiction treatment
  • all companies they are affiliated with including detox’s, sober livings, drug testing labs, billing companies and other drug and alcohol addiction treatment centers
  • disclosures on their websites
  • a complete disclosure of pay per click, AdWords, and paid advertising
  • documented number of drug rehab treatment calls every month since 2013
  • list of any organizations, all their emails and any communications they have dealt with that had license revoked or been shut down and why this happened
  • A list of employees that have any criminal charges or any lawsuits to the call centers in relationship to patient brokering

They also need to make arrangements by June 12, 2018, to provide a briefing to the committee staff. Below are the 8 call centers that have been contacted by Congress. You can click on them and read the letters that were sent.

Drug Rehab Call Centers Regulation is Coming from Congress

For drug rehab call centers and unethical operators in the addiction treatment rehabilitation marketing, the writing is on the wall. Big brother is examining every business and addiction recovery marketing aspect of our industry. Not only drug rehab call centers but also substance abuse drug testing labs, insurance, substance abuse billing, addiction treatment centers, opiate detox and sober livings. They are gathering the needed information to take down patient brokering and help save lives.

We’d like to hear your thoughts on call centers being investigated, leave a remark below.

drug rehab marketing agency cookie cutter strategy

Drug Rehab Marketing Agency Cookie Cutter Options

Drug Rehab Marketing Agencies

drug rehab marketing agency lavish life styleWhen seeking a drug rehab marketing agency it is easy to get fooled by the glitz and glamour of the large drug rehab advertising and marketing providers. They are spending 10,000’s of dollars to sponsor the large conferences, flying across the US, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. They are relying upon churning uneducated clients every year with their cookie cutter offering that delivers poor addiction treatment lead generation. They know that they are going to be churning through clients. After 3-6 months the addiction treatment centers realize the agencies addiction recovery marketing is not producing treatment calls. They also realize their organic rankings have not achieved page one of Google.

Why Drug Rehab Marketing Agencies Cannot Retain Top Marketing Talent

using the best drug rehab marketing and business consultantsIn any industry like attorneys or insurance, you want the absolute best for handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens they venture off on their own. The larger marketing agencies revenue is being absorbed by the Executives, their business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become drug rehab marketing consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation at addiction treatment lead generation.

LinkedIn Top 3 Drug Rehab Marketing Consultants

LinkedIn Top 3 Drug Rehab Marketing Consultants with over 2500 profile views.LinkedIn is the #1 place to search for the professionals in any industry. It is vital in finding the top drug rehab marketing consultants for drug rehabilitation centers. LinkedIn provides the top 3 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse. Web marketing, lead generation, drug rehab call centers and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers.

Who Are the Top 3 LinkedIn Drug Rehab Consultants?

LinkedIn has over 550 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.

  1. Madison Richards Top 3 Drug Rehab Marketing Consultants on LinkedIn.
  2. Yaneleisis Batista Top 3 Drug Rehab Marketing Consultant on LinkedIn.
  3. Charles Davis Best Drug Rehab Marketing Consultant on LinkedIn.

Key Components to Look at with a Large Drug Rehab Marketing Agency

drug rehab marketing agency should help reevaluate ancillary services providersDrug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters trained, not well-talented staff. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know how to market substance abuse treatment. However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim.

This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Behavioral Health Network Resources encourages all business owners to reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This reevaluation often times saves large amounts of revenue and generates new revenue streams. You can check out some of the best addiction treatment ancillary services providers on our rehab vendors page. Give them a call and see if they can save you revenue on some of the services that you are using.

Education is the key for addiction treatment center owners with their marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. The allows the large agencies not to do the essential organic work of building citations, back-links, and drug rehab SEO.  The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.

There are many aspects to marketing and knowing some key elements can save hundreds of thousands of dollars in wasted drug rehab marketing. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads and how many keywords am I ranking for on page one of Google. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.

Drug Rehab Marketing Agencies Trick Drug Rehab Centers with Pretty Websites

Drug rehab website structure and its importance in drug rehab marketingWhen a drug rehab marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable addiction marketing dollars. A website is like an iceberg, there is only 10% showing. While the 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing. The agencies shock and awe the owners with the look of the website they have built for them.

Common Drug Rehab Marketing Mistakes

The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task. However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;

  • Improper hierarchy
  • No Schema (50% of searches by 2020 being voice)
  • Google maps placed and coded incorrectly
  • Little, poor or no SEO
  • Poor site navigation
  • No HTTPS registration
  • Google My Business incomplete or not updated weekly
  • Too few citations
  • Poor or lack of social media presence
  • No testimonials
  • No staff Page
  • Poor or no blog

How to Check if an Agency is Producing Drug Rehab SEO

Google SEO not being provided by drug rehab marketing agenciesOnce you have a website structure in place the next important step is search engine optimization (SEO). We look at many drug rehab marketing agency built cookie cutter websites and instantly see the drug rehab SEO is often poorly done. Again, Google does not provide a roadmap to achieve SEO that will rank you on page one.

SEO, especially for the small to medium sized behavioral health organizations starts with geo-targeting their local area. This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. Your current marketing company should at least be doing the following.

  • Google three pack (if you’re not ranking in the 3 slots on the Google maps on page one, your marketing company has not performed this task well.)
  • 100’s of citations across the web. Google your company name and the listings will show your citations. You should dominate the pages listings about 10 pages deep. If you are not your current agency has done a poor job.
  • Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and Yoast will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your marketing agency has done a poor job with on-page SEO.

It is in your best interest to personally jump into your WordPress, install Yoast and check to see if your current drug rehab marketing agency has done the absolutely necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have. You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. Yext only provides about 50, you need many more, but it is a good starting point. These are areas you should be checking for your drug rehab SEO.

A Drug Rehab Marketing Agency Can’t Perform Organic Social Media Marketing

social media marketing not being provided by a drug rehab marketing agencyDrug rehab social media marketing is an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. This is not a buy rehab leads approach, it is organic and takes a targeted audience and pinpoint distribution. Done properly It increases your SEO, however, all of the above marketing strategies for addiction treatment must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing, but are they demonstrating they can perform social media marketing with their own brand?

If your current marketing agency understands social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook, Twitter, and G+. You are their target market and if they are not demonstrating that they can reach you on social media, how can you expect them to produce drug rehab leads for you.

Yes, a drug and alcohol addiction treatment center, an opiate detox or sober livings target market is different than a marketing agency. However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you. This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them.

Drug Rehab Marketing on Social Media

Social media marketing takes time and you must corral your target substance abuse treatment audience. You must capture them with personal connections and get them in targeted groups. This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers.

When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies upon paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.

wasted drug rehab marketing dollars on a buy rehab leads strategyMost drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again. Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. This way you build and own the target audience.

Learn at Addiction Conferences How to Prevent Drug Rehab Marketing Agencies for Taking Your Money

Behavioral Health Network Resources addiction conferences EMP series educate on drug rehab marketing. Learn what to look for in the addiction treatment marketing. Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEO’s and executives on many aspects of drug rehab marketing. These include website development, drug rehab SEO, on page SEO, getting backlinks, and many aspects of the business side of our industry. Click here to check our next addiction conferences EMP series next event on 10/23/18.

Drug Rehab Marketing Agencies Fear Drug Rehab Marketing Consultants

This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. These agencies have high Executive salaries, massive overhead and simply cannot retain the best talent in the industry. Check your website structure, SEO, Google rankings and social media presence. Relying upon drug rehab marketing consultants who are the best of the best in the nation saves hundreds of thousands of dollars in the wasted marketing budget. Having the best build your website, having the best performing the difficult task of SEO and having the best industry performing specific social media marketing is paramount in the success of your organization. You simply cannot gain access to these high profile professionals through a large drug rehab marketing agency. Our agencies drug rehab marketing services and business strategy is to provide drug rehab marketing solutions and partner with the industries best marketing consultants.

Drug rehab-Leads-8-Things-to-Know-Behavioral-Health-Network-Resources

Drug Rehab Leads 8 Things to Know

Drug rehab leads have become a difficult task for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.

Drug Rehab Leads 8 Things to Know for top 3 drug rehab marketing mistakes

  • Proper website structure with schema incorporated into it.
  • On page and off page SEO by an industry expert.
  • Detailed attention on NAP.
  • A backlink plan to build high-quality backlinks.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab marketing company specializing in our field.

Deception with Drug Rehab Leads Generation

 

Website tracking metrics for drug rehab leads in drug rehab marketingIt is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Some fool you with fake traffic. If you pay to be on these sites, put Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

Check Internet Drug Rehab Leads Rankings

The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers. Once we put tracking mechanisms in place for our drug rehab marketing clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.

Formalized Drug Rehab Leads Marketing Plan

Drug rehab leads requires an investment in drug rehab marketing

You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.

Drug Rehab Marketing Tools

Get educated on drug rehab leads for your drug rehab marketing strategyRehabilitation centers spend a lot of money on drug rehab marketing to generate a client and in that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have the tools or know how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education on web marketing, website development, search engine optimization, how search engines work, how 70% of conversions are coming from mobile, Facebook marketing, email marketing, call center lead generation, TV and radio. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.

You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign.

Using LinkedIn to Generate Drug Rehab Leads

LinkedIn increases drug rehab leads when implemented in your drug rehab marketing strategyYour drug rehab marketing should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab leads strategy.

LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.

Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on Behavioral Health Network Resources LinkedIn business page and found the personal profiles and groups outperform the business pages drastically. We did the same tests on Behavioral Health Network Resources Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab marketing must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.

Investigate your drug rehab marketing agency to ensure they can generate drug rehab leads.If someone is trying to tell you they can perform addiction treatment center marketing for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium. This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution. You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook with these 60 addiction professional social media groups with over 200,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?

Get in-front of Potential Clients for Drug Rehab Marketing

To get treatment calls, or industry related sales/service clients you need to get in front of them.  You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.

If you don’t have a good drug rehab marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.

Think local in you’re drug rehab marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for you specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by you’re geographical location. In this example, we will use West Palm Beach.

Checking Google ranks in your drug rehab leads strategy

Now type the entire long-tail key word into you’re Google browser, addiction treatment centers West Palm Beach. Again, this is just an example, use your organizations specialty. Do this for all you center’s key words. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get you’re in-house staffed training on SEO. Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.

Page 1 Google rank example for drug rehab marketing.

Drug Rehab Leads Remember the 8 Things to Know

When trying to generate drug rehab leads remember the 8 thing to know. This will prevent you from wasting valuable drug rehab marketing dollars.

  • Proper website structure with schema incorporated into it.
  • On page and off page SEO by an industry expert.
  • Detailed attention on NAP.
  • A back link plan to build high quality back links.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and You Tube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to you’re location.

It takes 9 months to have a baby no matter how many women you have on the job. Search inclusion takes time and is not immediate. If anyone is offering instant results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time. Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announce business pages would be served less. They are trying to force business to pay for advertising.

Pick our brain on drug rehab leads generation and your industry related sales/service marketing. Give us a free no obligation call at 561-235-6195 to discuss your marketing pain areas.

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addiction treatment marketing consultant

Addiction Treatment Center Marketing, Wheres Your Audience

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

Understanding Addiction Treatment Center Marketing Components

organic addiction treatment marketing info graphicDrug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox. The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the click-throughs. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized SEO marketing strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics (a must to know where your calls are coming from, this is an inexpensive took), SEO, AdWords, PPC, “DRIP” Campaigns, mobile, call center lead generation, email mail marketing, organic rankings, gorilla marketing, Facebook. LinkedIn, professional events, branding, networking, knowing all the search engines, listings on high traffic addiction sites (make sure if your link is coming from a website that the site has a PR7 or higher rating otherwise it’s hurting you,) being a thought leader and many more.

Wasted addiction treatment center marketing strategies

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennial’s have changed marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

E-Harmony teaches drug rehab marketing strategies

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

Drug and alcohol addiction treatment center marketing needs social media

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing. They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

drug rehab marketing agency cookie cutter strategyOnce treatment centers realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets, they try to do the social media themselves. This could produce results that have the lowest cost per acquisition in their marketing. However, this does not happen immediately it takes time to build your brand in 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately. Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways for Drug Rehab Marketing to Utilize Social Media for Addiction Treatment Centers

  • How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
  • Tracking their marketing with Google analytics and knowing where and what is producing their calls with CallTrackingMetrics.
  • How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
  • Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
  • Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
  • Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

6 key factors for a Drug rehab Marketing Agency

E-Harmony of Addiction Treatment Marketing

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

  • We assist Treatment Centers, Detox Facilities, Addiction and behavioral health Sales and Service Organizations, Private Clinicians, Interventionists, Attorneys, Social Workers, Chiropractors, and even addiction and behavioral health individuals looking for employment utilizing social media in our industry to grow their social media footprint, network, increase organic SEO, get connected with those seeking treatment, generate referrals, set up reciprocal referral relationships and much more.
  • We set-up a proven marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
  • Teach you how to grow and utilize social media.
  • Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
  • Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
  • Increase your web traffic using social media.
  • Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
  • Teach you how to market to your Alumni
  • Available to represent you at any conferences

Addiction Treatment Center Marketing Social Media Audience

Addiction Treatment Marketing Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

  • 60,000 Addiction and behavioral health professional email contacts
  • 15,000 Addiction and behavioral health contacts in Florida
  • 30,000 Level one addiction and behavioral health connections on LinkedIn
  • 33,000 Addiction and behavioral health Followers on LinkedIn
  • Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (CLICK HERE for a list to join)
  • Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

Drug Rehab Marketing Consultants

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. If you’re interested in setting up an effective marketing mix, growing your social media audience, filling your referral funnel in multiple ways and learning how to track your calls contact Charles Davis at ceo@behavioralhealthnetworkresources.com, or attend our 14th Addiction Conferences Executive Thought Leader Panel Series in Riviera Beach, FL on 10/23/18.  We will be providing what the Addiction and Behavioral Health industry needs to know about getting insurance companies to pay in 14-days, drug rehab marketing, SEO that gets you on page one of Google, social media marketing, FARR certification (is it mandatory or not,) utilization review, billing, collections and more.  This event has 5 Executive Thought Leaders presenting on proven ways for industry related organization to get new revenue streams and increase their ROI in many different ways. Our March 2018 event SOLD OUT.

Addiction Conferences by Behavioral Health Network Resources

Connect with me on LinkedIn at https://www.linkedin.com/in/charlesdavis1