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Drug rehabs California new patient brokering laws

California Drug Rehabs Vs Patient Brokering

This entry was posted in Addiction Conferences, Addiction Treatment Center Marketing, All About Drug Rehab Marketing, California Addiction Conferences, California Drug Rehabs, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Consultants, Drug Rehab SEO, drug rehabs, drug rehabs Los Angeles, drug rehabs San Diego, Inpatient Addiction Treatment Center Marketing, Patient Brokering, Rehab Marketing, Rehab Marketing Ideas, Sober Homes West Palm Beach Florida and tagged , , , , , , , , , , , , , on by .

Seeking California Drug Rehabs? Know the Laws

California drug rehabs San Diego and Los Angeles need to adjust their drug rehab marketing. The inpatient, residential and alcohol detox treatment centers are feeling the pain in 2020 from new patient brokering laws. Learning from history is one of the most valuable tools in life. What California is now experiencing in drug rehab marketing legislation, Florida has been through. Florida with it’s “new Florida model” has set the pace for patient brokering laws in the drug and alcohol addiction treatment industry.

California Drug Rehabs Vs Patient Brokering

Drug rehabs California new patient brokering laws for inpatient, residential and outpatient treatment centers.California drug rehabs and drug rehabilitation centers across the US have been operating unethically for many years. The heroin epidemic has exposed many fraudulent practices in this 40 billion dollar a year industry. Lawmakers are making their way across the nation with patient brokering laws to save lives and protect the vulnerable. The new laws in California are going to directly affect the ability to operate in the state if they are operating unethically. To survive the difficult changes in behavioral healthcare, centers need to adopt a healthy business and marketing mix.

California Drug Rehabs Inpatient, Residential and Outpatient Need Proven Business and Marketing Strategies

California drug rehabs are finding it more difficult to operate. There are Drug rehabs in Florida providing good Inpatient, residential and outpatient substance abuse treatment  However, all the centers are not playing by the rules. This is a time for ethical operators to work together to clean up the industry. Without unity many ethical operators with fall. We have seen this happen in Florida when their new laws were put into place about a year and a half ago.

This is clear if you look at the governing body of California drug and alcohol addiction treatment centers in California. The California Department of Healthcare Services (DHCS) website displays a Temporary Suspension Order, Revoked and Notice of Operation in Violation of Law Program List. This list has 84 substance abuse treatment centers.

California substance abuse treatment centers and sober livings are going to have to adopt ethical business and marketing practices to survive. They need to look at and understand what happened in Florida over the past 1-1/2 years to navigate the new and difficult landscape. Some ethical treatment centers in Florida were forced to close their doors.

Whether California drug rehabs are operating ethically or participating in some form of patient brokering, they must adopt new business and marketing strategies. Digital Darwinism is the #1 reason these centers have failed. Substance abuse facilities across the nation are losing the battle between drug rehab SEO vs digital Darwinism.

Florida Addiction Conferences Providing Ethical and Proven Strategies Coming to California

California-addiction-conferences-sponsored-by-Behabioral-Health-Network-ResourcesIn Florida, many substance abuse treatment centers received ethical and proven business strategies at 14 EMP (Ethical Marketing Practices) Addiction Executive Conferences. Our last addiction conferences EMP Series event was in Costa Mesa, California on 1/22/19. This behavioral health conference was not the typical conference offered in the industry. It was heavily attended by California CEO’s and Executives with over 175 in attendance. It provided a unique talk show host and town hall forum with no PowerPoint presentations. The event featured 8 proven, Executive Thought Leaders on a panel.

They were asked several questions by the host, and then the event was a huge mastermind in an open forum. The event is structured for CEO, Executives, Directors, and Outreach to get ethical and proven business and marketing solutions that they can put into place immediately.

California Drug Rehabs San Diego and Los Angeles Struggling with Drug Rehab Marketing Due to New Laws

California drug rehabs laws for residential, inpatient and outpatient drug rehabilitationDrug rehab marketing has been forced to operate ethically. Drug rehabs San Diego and Los Angeles are learning about digital Darwinism because of the new regulations. Outdated buy rehab leads strategies no longer work and some are illegal in 2020. Senator Ricardo Lara (D-Bell Gardens) signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law on September 27, 2018. This law demonstrates that California will no longer tolerate patient brokering by substance use disorder treatment centers and individual’s partaking in unethical marketing. Lawmakers still have much work to do with sober homes and enforcing the new laws. Sober homes legislation will hit California even harder as it did in Florida. These new laws should be adopted mid to late 2019.

While California used Florida laws to mold their legislation, it has some more severe ramifications that deter unethical practices. For instance, under the law, either the addiction treatment center or individual professional can have their license or credentials revoked, extended or denied. If a substance use disorder (SUD) facility loses its license, it will take about 18 months to reopen. Drug rehabs in Florida do not have this law on the books.

Patient Broker Law SB 1228 for California Drug Rehabs San Diego and Los Angeles

The intent of this article is to provide educational information on California drug rehabs on how individuals can find ethical substance abuse treatment centers. This applies to drug rehabs San Diego and Los Angeles and all alcohol addiction treatment centers, sober living facilities and the general public. It is not to be construed for legal advice. you should consult with a California behavioral healthcare law firm on any legal advice.  Below is SB 1228 law for informational purposes.

These new laws apply for California existing centers including drug rehabs San Diego and Los Angeles. It’s Behavioral Health Network Resources goal to help prevent centers from closing as we’ve seen in Florida. Getting educated on proven business and marketing strategies will be the difference for some rehabilitation center. Getting vital business intelligence will save some from closing their doors.

Section 2 – 11831.6 is added to the Health and Safety Code, to read:

The new laws pertain to California drug rehabs, inpatient, residential and outpatient facilities. The following persons, programs, or entities shall not give or receive remuneration or anything of value for the referral of a person who is seeking alcoholism or drug abuse recovery and treatment services:

  • Alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • A person employed by, or working for, alcoholism or drug abuse recovery and treatment facility licensed under this part, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • A person employed by, or working for, alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Notwithstanding the rule making provisions of the Administrative Procedure Act  Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code) reads;

The department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

 Section 3 – 11831.7 is added to the Health and Safety Code, to read:

The department may investigate allegations of violations of Section 11831.6. The department may, upon finding a violation of Section 11831.6 or any regulation adopted pursuant to that section, do any of the following:

  • Assess a penalty upon alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • Suspend or revoke the license of alcoholism or drug abuse recovery and treatment facility licensed under Chapter 7.5 (commencing with Section 11834.01), or deny an application for licensure, an extension of the licensing period, or modification to a license. Article 4 (commencing with Section 11834.35) of Chapter 7.5 shall apply to any action taken pursuant to this paragraph.
  • Assess a penalty upon alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the certification of alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the registration or certification of a counselor for a violation of Section 11831.6.
  • The department may investigate allegations against a licensed professional providing counseling services at an alcoholism or California drug rehabs recovery and treatment program licensed, certified, or funded under this part, and recommend disciplinary actions, including, but not limited to, termination of employment at a program and suspension and revocation of a license by the respective licensing board.
  • Notwithstanding the rule making provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

California Drug Rehabs Must Learn From Florida

California drug rehabs must learn the laws for inpatient, residential and outpatient drug and alcohol addiction treatment.California drug rehabs must understand Florida was the first state to focus on patient brokering laws for residential, inpatient and outpatient drug rehabilitation centers in the substance abuse industry. They have set the pace for the nation, but it has affected some ethical operators that did not change their business and marketing strategy. The media was quick to jump on the bandwagon providing, for the most part, unethical journalism.

The negative “Florida shuffle” press and isolated exposure of patient brokering in Florida caused individuals seeking addiction treatment to stay away. This caused some ethical drug and alcohol addiction treatment centers in Florida to close their doors. More importantly, it may have put them into life-threatening situations that are happening across the nation. This negative press is now being experienced by California centers with the media’s “Rehab Riviera” label.

California drug rehabs need to adopt ethical and healthy business best practices. Rehabilitation centers in San Diego and Los Angeles need to adapt in 2020 to survive. There have been arrests made from patient brokering issues in 2020. Many need to look closely at their current marketing plan and drug rehab SEO marketing mix. As Florida has experienced, relying on laissez-faire strategies will put your business at extreme risk.

Mainly using boots on the ground, calls centers and PPC are not enough with the rapidly changing environment. You may want to join the exclusive California Addiction Professionals Referral Groups to stay up to date and connect with California addiction professionals.

We’d love to hear your thoughts on the regulation in the drug rehabilitation industry. Leave a comment below.

rehab marketing practices content ideas

Rehab Marketing Practices Forced by Google Top 5

Google Forcing Drug Rehab Marketing Legit Script Certification

Drug rehab marketing practices in 2020 will be more difficult than ever before. Generating treatment calls and lead generation require an experienced agency or consultant. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry.

Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.

rehab marketing practices content ideasGoogle restrictions are rocking our industry. In 2020 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 renewal every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregates spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.

Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based on ethical organic marketing. Not only do we provide this for our clients, but we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.

Why is Behavioral Health Network Resources Good at Drug Rehab Marketing SEO?

BHNR leads by example with our drug rehab SEO marketing. We dominate the SERPS for our potential client’s keyword searches. We have anywhere from 3-6 page one organic listing and a Google maps knowledge panel for these money words;

  • drug rehab marketing
  • drug rehab marketing agency
  • drug rehab marketing consultants

There are many drug rehab marketing agencies that say they can perform drug rehab SEO. Ask yourself this, “If they are so good, why can’t they rank for terms for themselves?”

Wasted Time and Rehab Marketing Dollars

Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid Ad Words, organic rankings, and marketing. Consider this, 2-5% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO and organic marketing?

Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.

No Short Cuts in Drug Rehab Marketing

rehab marketing practices target audienceMany centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 3 drug rehab marketing mistakes.  In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.

Addiction Treatment Centers Need to Build Tribes Focused on a Rehab Target Market

Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, Twitter, and G-Plus. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. One good group is the “Addiction Treatment Industry Top 100 Providers.”

Our 90-day drug rehab marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.

Addiction Treatment Centers Google Business Page Listings are Being Hijacked

The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to patient brokering. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to deceptive marketing laws. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”

Google My Business is an absolute must in your marketing. This is the bases for all your SEO. Google is looking for all your web assets to match this listing. If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;

– Confirm your Google business listing, if you don’t have one
Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.

We urge all treatment centers and detox facilities to check their Google business listings daily.

Best Drug Rehab Marketing Practices

Drug rehab marketing in the addiction industry is now paramount due to patient brokering laws stemming from drug rehabs in Florida. These laws are spreading across the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months.

Now, with Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.

They need to organically rank for long-tail keywords. A good place to start is building SEO to rank for;

  • drug rehabs (followed by their city)
  • outpatient drug rehabs (Followed by their city)
  • opiate detox (followed by their city)
  • alcohol detox (followed by their city)
  • then do the same (followed by their state)

All treatment centers can accomplish this. Behavioral Health Network Resources even ranks on page one for some of these competitive terms, and we do not even addiction treatment. Some of the keywords we rank for in addiction treatment are;

  • California drug rehabs
  • drug rehabs West Palm Beach
  • opiate detox West Palm Beach
  • sober homes West Palm Beach

Website Drug Rehab Marketing Strategies

Many centers do not understand or value their website. This is the number one mistake with rehab marketing practices. Your website is the foundation of all your drug rehab marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony.

You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. The main job of a website is to communicate with Google spiders to rank on page one of google. Google has 63,000 searches every second.

You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.

Building a Targeted Audience that Treatment Centers Own

Think of all the dollars you have spent poor rehab marketing practices and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni. You get all of these when you apply proper rehab marketing practices.

Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives the target market traffic and increases drug rehab SEO.

Why Are Drug Rehab Marketing SEO Strategies Needed?

The term drug rehab SEO is extremely broad and often misunderstood. Many do not use good drug rehab marketing practices. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO marketing and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.

addiction-treatment-marketing-blog-behavioral-health-network-resources-561-235-6195

After the basic structure of your website has proper SEO, you must start using a blog.  this is one of the key areas used in rehab marketing practices. However, 95% of addiction treatment center blogs have poor drug rehab SEO. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.

Just Having a Drug Rehab Blog is Not Enough

This is where you need the education on drug rehab marketing. Contrary to what many big agencies say, just posting on a blog regularly does not improve rankings. There are many things that must be done in conjunction to rank. Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.

Many centers find it difficult to produce a blog. Many of the centers that have one have done a poor job with content and SEO. Behavioral Health Network Resources ranks for over 750 keywords. We rank for our core terms of marketing and addiction treatment center terms. We have done this by producing long-form quality blogs. These blogs are SEO’s properly and rank on  Google. Call Charles Davis at 561-235-6195 and ask about our drug rehab SEO blog writing package.

Google Analytics Rehab Marketing Practices

Good rehab marketing practices should allocate about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.

Google-Analytics-don't-buy-rehab-leads-behavioral-health-network-resources

Many centers do not have, do not use, or don’t understand Google analytics they are not using the best rehab marketing practices. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website? What pages and articles are getting the most clicks? The geographic location of the clicks and real-time visitors. You also need to know click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.

Call Tracking Rehab Marketing Practices

call-tracking-for-rehab-marketing-behavioral-health-network-resources

This is must information for a centers CEO and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. Check out the most efficient and popular call tracking system< in our industry.

PPC Rehab Marketing Practices

Google’s restrictions have affected all players. Certainly, the players that have part of their budget in Ad Words. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.

This is a critical time for many treatment centers.

Better Drug Rehab Marketing Practices on Google Means SEO

Google SEO rehab marketing practices content ideas

The Google restrictions make it paramount for centers to have proper drug rehab SEO, and to start building a social media presence. It’s affected all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and click bait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.

Many shady operators have been high-jacking Google My Business listings. Google’s restrictions will assist the big players and small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.

The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, our 90-day drug rehab marketing, SEO program, or be a panelist at our addiction conferences, you can call Charles Davis at 561-235-6195.

Treatment Center Marketing Strategies LinkedIn Level One’s

Treatment Center Marketing Strategies Use LinkedIn for Drug Rehab Marketing

Treatment center marketing strategies can be extremely valuable. LinkedIn is the most untapped avenue in the addiction treatment industry. It has over 550 million professionals and many tell me that they don’t know how to use it for any drug rehab marketing strategies. I have studied this social medium in depth because there is a tremendous amount of value for any addiction-related business.

LinkedIn Treatment center marketing strategies secrets for Addiction Professionals to networkIt is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I started my own company in 2014, Behavioral Health Network Resources solely based on my LinkedIn addiction professional audience targeting the addiction industry.

How to Use LinkedIn for Drug Rehab Marketing and SEO Strategies

smart treatment center marketing strategies offered by behavioral health network resources

Drug rehab marketing and SEO strategies must be used on LinkedIn. Not only for traffic on LinkedIn but also on Google. This is more so than ever with the March 2020 Google update. Google is now giving SEO credit for no follow links. LinkedIn has one of the highest authority rantings. The addiction treatment industry can’t afford to ignore LinkedIn anymore. It’s too valuable for potential referrals, potential clients, and search engine optimization.

Imagine having your profile to show up on page one of Google for drug rehabs (followed by your city.)  This is the ultimate power of LinkedIn, and we explain more below. We are the only drug rehab marketing agency that has this SEO in our marketing package.

Let’s first look at LinkedIn. LinkedIn has an internal ranking system that I am sure many have seen “You are ranked in the top 1%”. I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views and is not an indication of your utilization of LinkedIn.  CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90. Many addiction treatment center marketing strategies over-look this valuable tool.

LinkedIn Questions to include in Drug Rehab Marketing Strategies

LinkedIn Questions by Charles Davis Drug Rehab Marketing The first thing I ask is “How many level one contacts do you have?” The answer is usually around 500. Then I ask “How many groups do you belong to?” The answer is usually under 10. The last questions I ask is “How many people are following you?” The answer usually is I don’t know. I ask several other questions like; “Are you doing Pulse Posts?,” Are you sending them to your organization’s website?” and many more.

The most important thing I’ve learned as an Advertising Executive for the two largest papers in South Florida was that I wasn’t selling ads, editorials, web ads, inserts, and flyers. I was selling a large audience. I tell them for LinkedIn to be effective you need to have a big audience. You need to reach mass numbers of professionals that can assist in growing your business.

Addiction Treatment Marketing and SEO Be More Efficient

Addiction treatment marketing does not respect LinkedIn. However, this is the #1 professional networking website in the world. You cannot go anywhere else and reach a higher number of potential professional referral sources. LinkedIn is the world’s largest professional meeting place and the most underutilized medium with addiction treatment marketing strategies. If you’re not putting in the time to utilize it you’re missing out. There are many tricks and shortcuts to utilizing LinkedIn which I will feature in future posts.

Ask yourself “How much is my time worth?… $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that’s 20 hours a month, …240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If you’re interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90-day social media marketing package feel free to contact me at 561-235-6195, or info@behavioralhealthnetworkresources.com.

LinkedIn’s Power for Treatment Center Marketing

Sure, you can post on the main board, but are you reaching your contacts and the most connected in your field? For LinkedIn to be effective on a mass scale you need at least 5,000 targeted level one connections. You must consider this in your addiction treatment marketing strategies. LinkedIn offers many marketing resources for all industries.

If you have 500 level one LinkedIn addiction professional contacts, you can send a message directly to their board. Posting an article doesn’t mean they saw it. Everyone’s main board is always moving. Every time a connection posts something it gets added to the top of their level one connections board.  Hint, re-share your article 3 times a day (morning, afternoon, and night). Don’t have 5,000 level one connections?  You better be utilizing LinkedIn groups.

Addiction Outreach Needs to Join and Use Groups

You are getting the idea now that you need to reach a large number of targeted connections to get any exposure. If you have 5,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts) the chances are much better than only having 500. Get the picture.

LinkedIn-Tips-for-addiction treatment-marketing-strategies-behavioral-health-network-resourcesIf you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups you get five times more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.

Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can’t control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 24.000 addiction professional and behavioral health followers. These followers see my activity.

Social Media Marketing Audience

Social media marketing must be included in every treatment centers marketing mix. However, as a CEO you must realize that this takes time. You can’t gain access to this powerful tool overnight. It takes proper SEO on their blog posts and a distribution channel that they own. There are only a few options to tap into an existing large audience, and grow an audience of their own.

rehab lead generation plan behavioral health network resources

I switched fields in 2014 and have since grown my LinkedIn network to the following;

  • 20,000 Addiction Professional Level One Connections on LinkedIn
  • 24,000 Addiction and Behavioral Health Followers
  • Own 14 LinkedIn Addiction and Behavioral Health Professional Groups with over 50,000 members (Addiction Professional Referral Group has over 14,000 members)
  • Have 12,000 Facebook Addiction-Related Friends
  • Own 40 Facebook Addiction and Behavioral Health Groups with over 150,000 members
  • Active Addiction Professional Email List of 25,000
  • Have 2,300 Addiction related to Twitter Followers

Addiction Treatment Marketing Strategies Require a Large Audience

Linkedin-Tips-for-addiction treatment-marketing-strategies-behavioral-health-network-resourcesThis is one of the largest professional audiences in the addiction professional field. I started Behavioral Health Network Resources and EMP Series C-suite addiction conferences with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. The biggest impact has been with drug rehab SEO services. This is the key for small to medium centers to survive the competition. All of this has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.

The Ultimate Hidden Power of Linked for Drug Rehab Marketing

Many do not understand the ultimate power of a LinkedIn profile. We already know LinkedIn has 550 million professionals on it. Consider this, Google has over 2 billion users every month. Getting a LinkedIn profile on page one of Google for addiction terms is the ultimate in drug rehab SEO. There is no other drug rehab marketing agency that has achieved this. Imagine if you ranked for money key search terms for addiction treatment.;

  • California drug rehabs (we are on page one)
  • opiate detox West Palm Beach (we are on page one)
  • drug rehabs West Palm Beach (we are on page one)
  • impatient drug rehabs San Diego
  • opiate detox San Diego
  • inpatient drug rehabs Escondido
  • alcohol detox San Diego
  • outpatient drug rehabs Van Nuys (our client has top organic slots with LinkedIn and Facebook business profiles)
  • drug rehabs Los Angeles (our client is on page one and in maps)
  • drug rehab SEO (3 top 10 listings on page one)
  • drug rehabs San Diego (our client is on page one)
  • drug rehabs New Jersey (our client is in maps and on page one)
  • drug rehab marketing agency (3 top 10 listings on page one)
  • drug rehab marketing (3 top 10 listings with my personal profile shows up on page one)
  • drug rehab SEO
  • drug rehab marketing consultants
  • drug rehab consultants

Not only is the traffic astronomically higher on Google, but think about the authority this has. Having your LinkedIn business or personal profile show-up one page one of Google gains instant trust. Combine page one rankings with your treatment centers URL and Maps and you are guaranteed a click through. Our drug rehab SEO has taken clients like SOBA College recovery from 750 keywords ranking on google to a whopping 4,000 in a 5 month period. Ask about our 90-day drug rehab SEO, marketing, and social media marketing package.

Addiction Conferences Series on Social Media Tools for Outreach

All addiction treatment centers, sober livings, and sales and service organizations should have a large drug rehab social media marketing. Bare in mind that posts should be high quality going to an in-depth blog article that is attracting, engaging, and touches an emotional level. Many outreach professionals do a poor job and distribute poor content. If you take the time to build a large targeted audience, make sure the content is worth reading to your target audience.

The problem is it takes time to build a targeted audience. Many organizations in our industry use short-term solutions to their long-term problem of generating clients. They are resorting to Google Ad Words and boots on the ground. This boots on the ground strategy are only exchanging the same referrals back and forth. They are only so many referrals that any center has at any given time.

Behavioral Health Network Resources drug rehab SEO and marketing training on LinkedIn.

The big payoff is having a large targeted audience you own and being able to get your message to them. This should include private clinicians, EAP’s, attorneys, hospitals, etc.. LinkedIn is where they are. Want to learn how to gain access to these untapped referral sources? You can learn more at our addiction conferences Series. “Get Linked for Addiction Professional on 5/20/20. We will cover how outreach can utilize LinkedIn to gain new referral sources, drug rehab marketing, and utilizing LinkedIn for SEO.

Treatment Center Marketing Strategies What Can LinkedIn Do?

Addiction Conferences teach LinkedIn SkillsWe provide Addiction conferences (read the over 30 testimonials from one of our SOLD out events like the Addiction VIP Symposium). We also provide our 90-day drug rehab SEO and social media addiction treatment marketing packages tapping your organization into our large audience. This program also grows an audience for you and will set-up referral relationships that are extremely valuable to treatment center marketing professionals,

LinkedIn addiction professional profile package, connecting private clinicians, EAP’s, Interventionists, LMHC’s, attorneys, detox centers, and all addiction-related businesses. I have several treatment centers that have contacted me as a marketing consultant. BHNR has done marketing for;

  • SOBA College Recovery
  • Sober District
  • Emerald Neuro Recovery
  • Harmony Grove Recovery
  • Challenges Treatment Center
  • Sigmund Software
  • Pass It On (A live off-Broadway play featuring Bill W & Dr. Bob)
  • helped high-level addiction professionals find employment

Utilize These Addiction Treatment Center Marketing strategies on LinkedIn

Addiction treatment center marketing strategies are greatly needed for drug rehabs, sales and service organizations, and professionals. Use this informative article or give us a call about our LinkedIn training, LinkedIn profile management and our treatment center 90-day SEO and social media package including LinkedIn and Facebook. We present nationally “Get Linked for Addiction Professionals,” and have held 16 addiction conferences.

We can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the behavioral health industry this a is must for all treatment center marketing strategies and addiction treatment centers overall.

LinkedIn-Addiction-Professional-Rehab-Marketing-Groups-Behavioral-Health-Network-ResourcesJoin Addiction Professional Referral Group, our most popular LinkedIn group with 14,000 addiction professionals and get connected with many drug rehab marketing professionals. They are trying to assist clients when they cannot provide the needed services. This group provides the latest addiction and behavioral health information in the industry. It also lists addiction and behavioral jobs from companies that are hiring. You will also get the latest information on addiction conferences and networking events. Some of the other information includes accreditation Information, treatment centers and Detox’s that are for sale, and buyers that are interested in purchasing addiction treatment centers, and much more…

If you are in the addiction treatment industry become part of my Addiction Professional Network of 24,000 level one connections on LinkedIn by clicking HERE and learn about drug rehab marketing.

Addiction professional networking groups Behavioral Health Network Resources

60 of the Webs Best Addiction and Behavioral Health Groups to Join with over 210,000 Members

Charles Davis LinkedIn Top Contributor

Top 7 rehab marketing plan leads mistakes.

Top 7 Drug Rehab Marketing Mistakes Affecting Lead generation

This entry was posted in Addiction Conferences, Addiction Treatment Center Marketing, Addiction Treatment Marketing, All About Drug Rehab Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged , , , , , , , , , , , , , , , , on by .

Why the Top 7 Drug Rehab Marketing Mistakes are Critical in 2020?

Drug rehab marketing plan leads are paramount in 2020 to the many addiction treatment centers in generating treatment calls. Business and drug rehab marketing changes are dramatically affecting owners and operators. It’s apparent the addiction treatment industry is facing difficult challenges. Business, administrative and marketing changes are causing some centers to close their doors. You can no longer rely on a buy rehab leads strategy from drug rehab call centers or Google pay per click.

Big brother is watching with the new laws in Florida, changing how centers obtain their addiction recovery clients. Drug rehab call centers are under investigation by Congress and regulation is not far away. This is not isolated to just Florida, we have been seeing glimpses of the law protecting the vulnerable in California, and Arizona. Not only is big brother watching, but also the biggest kid in the marketing sandbox (Google) is now also trying to protect the vulnerable. These changes are seriously affecting drug rehab marketing plan leads.

Why a Solid Drug Rehab Marketing Specialist Plan is Needed?

Google is the #1 Source for drug rehab marketing plan leads.Drug rehab marketing professionals are needed due to the many changes that have occurred in our industry. These drastic operational changes have caused many centers to start examining their addiction treatment marketing, and business strategies. Many are realizing they need a solid drug rehab marketing plan lead, and drug rehab marketing solutions resulting from a healthy marketing mix. They will not be able to survive using “laissez-faire” strategies. One of the biggest areas rehabilitation centers are looking at is their web marketing. We recently spoke with a couple of industry business, and marketing experts about what centers need to survive.

The web’s audience and traffic are staggering; it’s the largest place for marketing. By the time you finish reading this sentence, there will have been 2.3 million searches on Google, over 200,000 new Facebook posts, 22,000 tweets, and 22,000 gigabytes uploaded. So, “Why are centers not marketing, or poorly marketing, on Google and social media?” We took that question to the CEO of Addiction Rep, a nationally known and respected addiction treatment center marketing company.

This is what he had to say, “Many centers are short-sighted on their marketing, and expect immediate gratification. They want new clients immediately, and proper web addiction treatment marketing takes time, and work.” Many are realizing they need drug rehab marketing plan leads to generate clients and not just a buy rehab leads strategy. Whether your marketing an inpatient rehab, substance abuse IOP or opiate detox you need to get educated on the best drug rehab marketing strategies and implement them.

Drug Rehab SEO Must be Included in Marketing Strategies for Addiction Treatment

What are the reasons addiction treatment centers fail?There are many reasons why drug rehab marketing fails. Some of the main reasons drug rehab marketing plan leads fail are; poorly structured website, bad search engine optimization, no IoT assets built, lack of good back-links, no analytics, no tracking and not driving targeted visitors their website. Many problems stem from the most basic component, a properly structured website that Google spiders can read. Many centers don’t realize what a good addiction treatment marketing strategy can do for their organization. Many give up, and resort to “word of mouth” as their main marketing vehicle. It’s time to examine your drug rehab marketing plan leads strategy.

What Are the Major Advantages of Organic Drug Rehab SEO?

There are many advantages to drug rehab SEO. Getting to these cherished spots that produce a whopping 60-70% of page one calls is not an easy feat. However, they will spend much less on their marketing efforts in the long run and produce a tremendous amount of qualified treatment calls. Treatment center owners should start by getting educated on web marketing in our industry by hiring a drug rehab marketing consultant. They can prevent you from wasting marketing dollars by trial and error. Once they have a handle on what needs to be in place, they should hire an SEO specialist to get to page one of Google.

Many rehabilitation centers miss the first step with search engine optimization. The foundation starts with drug rehab marketing citations. This is one of the first things Google checks in order to get ranked on the first page. It’s amazing that about 90% of addiction treatment centers do not have citations or the NAP (name, address, and phone) do not match all citations. This is a critical error and one of the reasons that many alcohol rehabilitation center owners say marketing does not work.

What Are the Top 7 Drug Rehab Marketing Mistakes Affect Lead Generation?

Below are the top 7 drug rehab marketing mistakes made by addiction treatment centers in their advertising. This are the most common errors preventing them organically ranking on page one of Google. this is critical because this is how many potential substance abuse treatment clients search for services. Before selecting the best centers they do comprehensive research using Google. To help you understand how to get on page one here are the top drug rehab marketing mistakes;

1. Why Google Must Be Included in Drug Rehab Marketing Plan Leads?

Getting on page one organically of Google does take time and knowledge, as does building a social media presence. But, as we are now seeing with Google controlling the pay per click. However, we need to consider that only 1.91% of page one Google clicks are paid advertising (top 3 ads on page one). Organic ranking (8 spots, and 3 Google Maps) on page one receives a whopping 50-60% of the clicks. This is why drug rehab SEO is so important.

Google organic page on clicks outrank AdWords and PPC

What is stopping drug and alcohol addiction treatment centers from organically getting on page one with their addiction recovery marketing? We took that question to Brian Frye, CEO of Magna Technology, a well-respected website building agency. He told us this, “One of the biggest issues is incorrect and poor website structure. Google spiders will penalize you, or not rank your site if they cannot read it. This is probably why we hear so many say that web marketing hasn’t worked for them. Without the proper web structure, any marketing you put on top will perform poorly.

Drug rehab marketing plan leads, and business strategies for PHP, IOP, detox, halfway houses, sober livings, or even independent practices are critical. The electronic assets are the largest portion of your business that generates revenue. Is your website’s foundation correctly set-up to foster the heavyweight of marketing, or is it built on sand?

2. Addiction Recovery Center Owners Need Proven Strategies

Picture of drug rehab marketing specialists giving advice

Drug rehab marketing plan leads need SEO, and website development.

For drug rehab marketing plan leads you an extensive education on what needs to be done for web marketing to work. Many owners have relied on short-term solutions like a buy rehab leads strategy. Their drug rehab lead generation consisted of buying treatment calls and spending tens of thousands of dollars a month on pay per click. Drug rehab call centers are now under the microscope of Congress and Google is controlling who can play the PPC game. These poor marketing strategies have caused many recovery centers to file bankruptcy or close their doors.

Recovery center owners need to know what to put into place that produces treatment calls or referrals. This starts with a proper website structure, SEO, and social media marketing. Many have wasted a ton of marketing dollars without these key areas being properly in place. Because these were not in place many centers have not seen page one of Google in organic rankings. The key focus in 2018 is a local marketing strategy. This means they must rank in the Google 3-pack in the maps section. In addition to ranking in the top 3 organic slots on page one.

3. Why Drug Rehabilitation Centers Lack Drug Rehab SEO Website Development?

What-are -the-common-drug-rehab-marketing-mistakes-?

Drug rehabs are making many costly drug rehab SEO mistakes on their websites. any treatment centers do not fully understand how to generate drug rehab leads. We look at many addiction treatment center websites, and many times, we can tell if they value marketing. Poor website development in drug rehab SEO and marketing is the #1 mistake made by recovery centers. Search engine optimization requires on-page SEO and high quality back-links. These are obtained by know drug rehab marketing citation building. Here are the top 12 drug rehab marketing mistakes related to addiction treatment center websites.

  • incorrect structure
  • no (or poor) search engine optimization
  • no blog, or just old blogs
  • no social media share buttons at the bottom of each blog post
  • no listing of the last 3, or 5 blog posts at the bottom of each blog post
  • no staff page
  • no testimonials
  • no Google map, or embedded incorrectly
  • poor call to action
  • offer very little value to their target audience
  • no call tracking
  • lack of understanding on Google analytics

Other factors that may affect their rehab marketing plan leads include; no email marketing, no alumni campaign, no marketing plan, and no (poor) social media presence. These are some of the tools your outreach professionals need to rely upon every day.

4. What is Word of Mouth Drug Rehab Marketing Plan?

Word of mouth marketing is someone that endorses you to someone else. The addiction treatment industry is full of gossip. We hear a tremendous amount of gossip every day. This treatment center is brokering, this opiate center provides poor care, this recovery center is swapping patients and so on.

Rumors hurt drug and alcohol addiction treatment centers marketing strategy.Many times, the accusations are incorrect, hurting that organizations brand efforts to build relationships and get referrals that produce treatment calls. This drastically affects their “boots on the ground” efforts. It is happening every day, whether you want to believe it or not, and affecting your referral sources. One way to overcome untrue gossip is through effective branding. Making your message strong enough, reaching a big enough audience, for people to question the validity of the accusations.

Controlling Word of Mouth for Addiction Treatment Lead Generation

How does Word of mouth hurt lead generation?Many treatment center owners and sales/service organizations say, “We do best by, “word of mouth” for referrals.” They do not even realize they are suffering from drug rehab SEO marketing digital Darwinism. Being on page one of Google organically is the best possible word of mouth you can achieve. When you’re on page one, you get 1000’s of treatment calls, and click-through to your website. It outperforms all other addiction treatment marketing combined. Also, you need to consider, “What really is word of mouth marketing?” The problem is they have no long-term marketing strategy in their marketing mix. A good drug rehab marketing mix provides both, in a dedicated effort. However, it takes time, resources and investment for a long-term strategy.

With all these in place, you need to look at your outreach staff. You partially rely on outreach professionals to establish relationships and bring in new clients to keep your addiction treatment facility full. Do you train them in professional networking and marketing? You rely on their expertise to bring new business, and they network with other treatment centers. Are they establishing enough new relationships with other addiction and behavioral health professionals to foster referrals and generate treatment calls? Are they positively, or negatively affecting your brand? these addiction professionals should be getting drug rehab marketing training on social media.

5. Needed Drug Rehab Marketing Tools Tools for Outreach and Addiction Professionals

What are some tools for outreach professionals?Addiction treatment centers Owners are providing little for drug rehab marketing tool for their employees. You most likely hired your outreach employees because they convinced you they could produce clients. Most outreach professionals in our industry are “boots on the ground.” They have a limited amount of referral sources, and many do not have a formal marketing education, or resources to continually grow new relationships.

Your outreach staff relies on you for guidance to perform well. If your organization is short-sighted on its’ drug rehab marketing plan leads efforts, “How can you expect your outreach staff not to be short-sighted?” Many centers use short-term solutions for long-term problems with their substance abuse marketing. All businesses require short, and long-term marketing strategies. The Google control on paid addiction treatment marketing ads has brought to light the extreme importance of solid marketing strategies, properly built websites, organic marketing and having an audience that you own.

6. Branding Builds Trust and Engages Individuals Seeking Addiction Treatment

Building your brand is not advertising. It’s establishing a relationship that allows your target market to get to know you. It is attaching your organization to their emotions and feelings. Think of it as if you are single and looking for a long-term relationship. You causally meet someone. You are looking to see if they are attractive and engaged with what you like. If they are, then you want to get to know them. As you get to know them better, you get feelings and emotional ties to that person. Branding is much like this, it is not about your organization, but about being attracting, engaging, and getting emotionally attached.

Branding builds trust and must be a part of your drug rehab marketing plan leads strategy.Branding is much bigger than marketing, and marketing should support branding. Marketing is your website, search engine optimization, advertising, email marketing, etc. Branding is the culture of the organization itself, that builds trust over the competition. It identifies, connects, touches the emotions, and feelings of the target audience. If repeatedly successful, your organization gets attached to those emotions, and feelings of that individual. This must be considered in your drug rehab marketing plan leads strategy.

Why Drug Rehab Marketing Branding Tools Are Needed?

Your addiction treatment marketing team must have some essential tools in their toolbox. Tools that not only help establish new relationships but also promote the organization. You need to provide tools for assisting your staff in increasing quality and targeted relationships. These tools include; ways to grow an industry professional network, understanding social media, using social media, and using a marketing strategy getting your entire organization involved in generating targeted website traffic.

How can outreach build targeted referral relationships?Your rehab marketing plan should include building your organization’s unique brand with front-line professionals to generate targeted relationships and find your niche in the addiction treatment market.

Outreach professionals may be hurting your brand with the messages they are putting out on social media. Behavioral Health Network Resources is on social media 12-15 hours a day. We own over 30 social media groups on Facebook and LinkedIn. We see many outreach professionals posting messages that are not good for branding.

7. Controlling Social Media with a Marketing Plan.

Drug rehab marketing on Facebook and other social media works especially well in generating treatment calls and lead generation, However, we must understand it’s not social. I say that because there are specific goals that treatment centers or sales/service organizations must strive for on social media. These goals include; attract, engage, capture and convert. For drug rehab social media to work you need an intimate understanding of how each one works. They all have their strengths, secrets, tricks, and back-doors.

Understanding how to use social media for drug rehab marketing plan leads.A blog is one of the most valuable pieces of organic social media marketing and is an absolute must for all drug rehab marketing plan leads strategies. However, addiction treatment centers and sales/service organizations must realize their blog is not about them. It should be attracting and engaging to their target audience. Blog posts must be optimized for a keyword or a tail. Many center’s blogs are not optimized correctly and are not inviting for the target audience.

Value of Social Media for a Drug Rehab Marketing Plan

Drug rehab marketing on social media is more valuable than every. Google is carefully examining and ranking websites on this platform. Social media is one of the places Google looks at for drug rehab SEO. The ranking giant is looking for social signals and back-links. This is one of the best areas to improve search engine optimization and drive targeted traffic. Addiction treatment outreach professionals must completely understand the key social media (Facebook, and LinkedIn) in our industry. They are valuable tools for their toolbox. Used correctly they can generate clients, establish new referral sources, and brand the treatment center.

Facebook has 2 billion people that include many individuals seeking help, and behavioral health professionals. LinkedIn has over 550 million members and a minimum of 20 million addiction and behavioral health professionals. There is nowhere else you can go to reach these large numbers, and must be included in your long-term drug rehab marketing plan leads strategy. These are the most powerful tools for outreach professionals for lead generation and SEO. They must also be used by treatment centers to grow an IoT targeted audience they own. They are also the best way a treatment center can generate targeted visitors to their website. Treatment centers can use these for paid. and organic marketing. If your organization is interested in social media training, please give us a call at 561-235-6195.

Addiction treatment centers must be aware of what their employees are putting out on social media. We see posts like, “Sunshine Recovery, we are a PHP, IOP, are JACHO accredited and have 2 beds available.” A post like this not only hurts the person posting it but also the brand of the addiction treatment center. Your entire organization needs to be on the same page with social media marketing. CEO’s, Directors, and Outreach must be putting out a message that compliments and supports the brand.

Understanding Tools for Drug Rehab Marketing Plan Leads

We’ve explained the power of social media, and why it is paramount for drug and alcohol treatment centers. Some treatment centers will hire an agency to do their advertising without understanding drug rehab SEO. They usually do this for a 3-6-month period, before they realize not too much is happening. At this point, they have nothing to show for their money. Many centers and sales/service organizations then say, “Social media doesn’t work for us”.

It is paramount to capture your target audience for your drug rehab marketing plan leads strategy.You not only need to push your blog out through social media, but you also need to capture a targeted audience. This audience is part of your long-term drug rehab marketing plan leads strategy because there is a lifetime value to owning your own targeted audience. A good social media push on Facebook, LinkedIn, Twitter, and G+ should generate a minimum of 500-1,000 targeted clicks to your website. If the article is shared a lot, it could be much higher. Behavioral Health Network Resources has built one of the largest organic social media audiences in the nation.

Our drug rehab SEO marketing social media audience consists of addiction professionals, and individuals seeking information on treatment (210,000). Give us a call at 561-235-6195, and ask us about our 90-day social media marketing package that instantly taps you into our audience, and builds an audience your own.

Learn More About Drug Rehab Marketing at Addiction Conferences 2020

Addiction Conferences by BHNR Co-Host for drug rehab marketing and SEO on 6.24.20

Addiction conferences series kicks off with “Get Linked for Addiction Professionals.” This event will teach how to maximize LinkedIn and demonstrate how to get drug rehab SEO juice to rank on page one. As an addiction treatment center Owner, you’ve mastered the skills to start your practice and provide a great clinical service. The missing component of getting clients is strategic marketing. Where are your drug rehab marketing plan leads coming from? There are many important aspects you need as a foundation and components that should be in your marketing mix. Whether you are just starting out, or have a seasoned team, you need clients to keep your census high enough to keep the doors open. You put a tremendous amount of pressure on your outreach and marketing staff. Are you providing a solid foundation, effective tools, proven methods to foster new business and a strategic plan to grow your organization’s electronic assets? Learn proven business and marketing strategies at our addiction conferences.

Why It’s Time to Examine the Drug Rehab Marketing Plan Leads Top 7 Mistakes?

Examine the Top 7 Drug Rehab Marketing Plan Leads Mistakes.Examine and learn from the top 7 drug rehab marketing rehab mistakes made by drug rehabilitation centers. Many addiction treatment centers closing from a poor marketing strategy when seeking treatment calls for substance abuse treatment clients. The addiction treatment industry is more competitive than ever. The main focus has been on drug rehab SEO. This is the most cost effective advertising strategy on the web. CEO’s and Executives need proven drug rehab marketing solutions. Many centers are closing due to poor web marketing. This article laid out 7 extremely important areas to address in your marketing strategy.

  1. Google Must Be Included in Drug Rehab Marketing Plan Leads Obtain better substance abuse marketing strategies on Google.
  2. Addiction Recovery Center Owners Need Proven Strategies for Drug Rehab Marketing. Utilize proven substance abuse treatment in web marketing strategies.
  3. Drug Rehabilitation Centers Websites Lack Structure and Important Information. Improve proper website structure, SEO, and content.
  4. Controlling Word of Mouth Addiction Treatment Center Organic Marketing.
  5. Drug Rehab Marketing Tools for Outreach Professionals.
  6. Branding Builds Trust and Engages Individuals Seeking Addiction Treatment.
  7. Organic Marketing on Social Media for Recovery Centers. Focused organic social media marketing to generate treatment calls and targeted website traffic.

Behavioral Health Network Resources is ranked one of the best SEO marketing companies in the United States. We have several page one listings on Google for drug rehab marketing, drug rehab marketing Agency and drug rehab SEO. We understand search engine optimization for addiction treatment centers. Our 90-day marketing package will get you ranked for the best search terms. Give us a call today at 561-235-6195 and start capitalizing on the 63,000 searches on Google every second.

Have we missed any points that you’d like to add? Post them in the reply section below.

Drug Rehabs Marketing Focusing on education

Drug Rehabs Losing Business Marketing Focus

A Snapshot of the business and Drug Rehabs Marketing Side

Drug rehabs during 2019 and for approximately the last five (5) years have been experiencing a trend which has been infecting the financial health and welfare of the addiction treatment industry. Dale Redlich, CEO of Pay-2-Patient and well respected past treatment center owner for over 20 years provides this article with his insight on some issues that owners are facing in our industry with this article.

Drug rehabs have been experiencing a trend that has manifested itself in recent years with;

  • downsizing
  • bankruptcies
  • selling off of assets
  • staff firings
  • lack of staff replacement
  • lack of staff additions
  • lower staff salaries
  • changes in marketing techniques
  • development  of joint ventures with financially sound publicly traded companies
  • mergers and acquisitions

In addition, there is a desperate attempt by many owners and operators of addiction treatment facilities (including the detoxification and lab segment) to develop new relationships. These include banking, investment, and other financial relationships which might result in an infusion of new capital into an otherwise unhealthy marketplace. Basically, inexperienced drug rehabs and operators where wasting financial resources in an attempt to “out do “ their competitors. They are trying to offer more and more luxury within their drug rehabs. They are attempting to compete for a very limited supply of high paying clients

This trend has and will continue to affect not only full-service outpatient, PHP, inpatient, and residential addiction treatment centers West Palm Beach and across the nation, but also all of the ancillary support businesses including, sober living facilities, halfway houses, and private practice therapists as well as labs.

Drug Rehabs Pain Points

Drug Rehabs and Addiction Treatment Centers SEO warning SignsThe signs have been evident for a substantial time period, but the problem has been and will continue to grow more severe as time continues. The main pain points of drug rehabs are marketing and billing. These are the two hands that are feeding any addiction treatment center.

Many centers have poor drug rehab SEO that is costing them big dollars in the wasted marketing budget. The second biggest pain point is the abundance of money left on the table from substance abuse billing and utilization review. The biggest concern is that some owners think they have this under control. The reasons for this trend varies but in general, it can be seen as being attributable to a number of predictable factors such as;

  • poor marketing strategies and  drug rehab SEO solutions
  • a severely growing level of competition for the same patients
  • lack of education on the web marketing and search engine optimization
  • changes in the number of payments made for treatment by the insurance industry
  • new and far-reaching legislation which has severely limited the ability of such facilities to engage in traditional marketing
  • a lack of sufficient capital from an operational standpoint
  • rapid and unnecessary expansion
  • an attempt to offer only the most high priced luxury

It may also be seen as a failure of the new wave of financially inexperienced and under capitalized drug rehabs and opiate detox West Palm Beach centers who have been unable to foresee such trends and also have miscalculated the effects of massive changes occurring in the insurance marketplace both for in-network and out of network providers.

Insurance Companies Controlling the Drug Rehabs

insurance companies playing games with substance abuse billingOne area which evidences this trend in the insurance industry. It is the growing direction for providers to attempt to change from out of network to full in-network providers. Most facilities these days are desperately becoming only in-network providers even though the amount per day paid by the carriers for in-network benefits has steadily been falling.

No longer do the carriers have to devise methods to try to force drug rehabs to become in-network.  It was only a few short years ago when the carriers were paying exorbitant amounts per day to out of network providers and the thought process of owners at that time was to remain out of network in order to reap the benefits of the absurd amounts of money which the carriers were paying for out of network benefits.  This could not continue forever.

When Insurance Companies Send Payment Directly to Clients

In fact, there are some insurance carriers such as Federal Blue Cross and Empire in Florida which continued to pay large unsustainable amounts directly to centers clients. The carriers continue to issue their reimbursement checks directly to the patient or subscriber. This results in many cases with the insurance checks being cashed by the patient. Thus the drug rehabilitation center is out of their earned money. If you are in this situation you can contact Dale Redlich, CEO of Pay 2 Patient at 954-592-1921. They specialize in collecting from insurers that pay the patient directly.

Understanding Drug Rehabilitation Centers Money Owed

drug rehab marketing and addiction conferences educating centersObviously, this was and continues to damage the providers financially. They are rendering services in good faith but never receiving the checks from the carriers.  The reality is that many providers did not even realize that their check-in reimbursement for services rendered had not even been sent to them by the carrier. Some of the providers are losing exorbitant amounts of money in this fashion. Many do not realize this when it is happening.

The result of all of the above circumstances is that the drug rehabs have split into the “have’s” and “have-nots”.  If you attend industry events you will likely realize that not only have the attendance numbers plummeted but the actual exhibitors themselves. They are often comprised only of the larger most well funded (and often time owned by publicly traded companies). Many centers are looking for smaller, focused events that also provide business and drug rehab leads education to survive the competitive landscape. In addition, they need to implement strategies of how to properly prepare for these addiction conferences.

Allocating Drug Rehab Marketing Drug Rehab Marketing Dollars

It is unbelievably expensive for a facility to finance large numbers of their marketing staff to attend these events. Many are only marketing to other marketing staff from other facilities. This is financial lunacy, without getting educated on proven business and marketing strategies. Unless the provider has extremely deep pockets which some of them still do.

The savviest operators realize that the money spent on traditional marketing and attendance at events that do not provide proven business and drug rehab marketing practices. The money spent is much better utilized with drug rehabs leads, social media and other types of online selling of their services. One of the biggest mistakes they make is using boots on the ground as their main marketing strategy. Without a robust, healthy and planned marketing mix, many are at great risk of closing their doors.

Getting Control Over Debt Collection and Revenue Cycle Management

Substance abuse billing and revenue cycle management are critical areas for owners. So, where does this leave us? The purpose of this article is to educate drug rehabs on the vast amount of lost revenue that is left on the table. The key areas that need to be addressed are; billing,  utilization review, and drug rehab SEO marketing.

increasing lost revenue with utilization review and revenue cycle managementHowever, at the same time that are certain methods which at almost no cost can result in the infusion of additional capital into a sagging P/L statement. Substance abuse billing and debt collection with revenue cycle management for drug rehabs is one potential partial solution to the financial problems being experienced in the healthcare industry and in particular, the addiction treatment industry.

The collection of a debt is a financial strategy which has been around since the time of the money lenders in biblical times. If a company lends money, or advanced money or fails to receive legitimate funds on component aspects of its business it should be entitled to take appropriate action steps to recover the resulting debt if such debt is attributable to the loan or advancement of funds to the potential debtor. There is nothing immoral about a company taking steps to collect its fair debt, In fact, it is business malpractice not to go after the fair debt which is owed.

What is Drug Rehab Revenue Cycle Management?

Revenue Cycle Management is a fancy way of describing the method of tracking accounts receivables.  Utilizing such funds at the appropriate time to pay the operational internal debt on an ongoing and predictable basis is critical. Substance abuse billing and revenue cycle management are two key areas centers to look at closely. Drug rehabs are leaving 20-30% of their revenue on the table. Treatment centers need to evaluate their substance abuse billing every year. It is advantages to bring 2-3 billing providers every year.

Evaluating several different substance abuse billing and utilization companies will ensure there is no money left on the table. The insurance companies are playing games with reimbursements, and these companies on the front line. Many billing companies will get lazy after the low hanging fruit is gone. There are many drug rehabs that are owed big dollars. Not knowing how to code is only one of the issues causing this problem. This is one of the biggest areas causing centers to close across the nation. This is one of the topics we are covering in our upcoming addiction conferences EMP Series event on 1/22/19.

Reclaiming Precious Drug Rehabs Operating Capital

The problem experienced by the addiction treatment industry now in many cases is that the provider company has not taken sufficient steps to ensure that it has sufficient operating capital. The money gets spent in a variety of other ways as described above. And oftentimes there are is no margin of error for drug rehabs which results in layoffs and other dire consequences.

It defies our understanding of why a health care provider which is owed money would not take every reasonable and legal action to collect money which it is owed. It seems to be lunacy but at the least very bad business practice.

Reclaiming Drug Rehabs Receivables Doesn’t Cost Much

Substance Abuse Billing #1 Costly Mistake for drug rehabsThe return on investment to employ debt collection methods is so low as to beg for utilization. The process is very simple for drug rehabs, but at the same time there are Federal and State regulations which must be complied with and of course, the privacy of the patient/debtor needs to be protected. This can all be accomplished by utilization of the proper documentation.

Don’t get me wrong. It is not easy to collect the debt. Collections methods vary depending upon the type of debt, the age of the debt, the identity and location of the debtor, Federal and State Law, peculiarities of the court system, and other factors but the fact remains that the collection of debt can be “found’ money and help immensely in providing additional and needed revenue to the provider  to help with the covering of operational expenses. All addiction treatment centers should have a third party look at their substance abuse billing and utilization review. This will uncover a tremendous about of lost revenue.

Addiction Conferences Educating Drug Rehabs Losing Business Marketing Focus

addiction conferences Get Linked drug rehab SEO and marketing training seminar.

Operating drug rehabs is a difficult task. Operators of substance abuse treatment centers need ongoing education on the business and drug rehabs leads marketing side of behavioral health. New laws, regulations and knowing how the insurance companies are operating is paramount. Marketing, substance abuse billing and utilization review mean big money for drug rehabilitation centers. Evaluating these regularly will produce large checks of operating cash. The addiction EMP (ethical marketing practices) conference series addresses these issues.

BHNR has brought 14 successful addiction conferences to South Florida. These talk show host/town hall-style conferences provided proven business and marketing strategies to operators during the regulation of our industry in Florida. We are proud of these national addiction conferences.

Drug Rehabs Regaining Business Focus to Survive a New Industry

There is nothing dirty, or unseemly or embarrassing about drug rehabs taking every step possible to recover money which it is owed. After, all don ‘t companies which the provider owes money to try to collect such funds? And, if you’re worried about upsetting the debtor then think about the fact that your employees expect to be paid every week and in my own humble opinion those individuals are a lot more significant than the person who owes your facility money.

Whether you are after co-pays, deductibles, self-pay fees still owed,  insurance checks which were sent to the patient, client loans, or other debt your company is entitled to take all lawful means to collect this money.  Drug rehabs not only need to look at their collectibles, but also their substance abuse billing providers. This is one of the main reason centers are closing. The insurance companies are playing games with reimbursements.

Drug rehab social media marketing for lead generation

How Does Drug Rehab Social Media Marketing Work?

Why Drug Rehab Social Media is Needed?

Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

How to Make Drug Rehab Social Media Marketing Work?

What are useful tools for drug rehab social media marketing?If your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

  • Generates high-quality leads
  • Increases SEO
  • Drives targeted traffic to the addiction treatment centers website
  • Provides one of the best vehicles for branding
  • One of the lowest costs per acquisition
  • Greatly assists in local search rankings

Understanding Drug Rehab Social Media Marketing

how does lead generation work for treatment centers?There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.

By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

Facebook Caught Advertising Agencies with their Pants Down

Facebook algorithm change affects drug rehab social media marketingWith Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

  • Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
  • Grow a targeted audience for you that you own
  • Encourage you to do social media marketing in-house
  • Educate you about the advantages of owning groups
  • Teach you how to grow groups
  • Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab SEO Agency Performing?

Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.

If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the clicks on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads by Example

Drug rehab social media marketing produces website trafficBehavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

Addiction conferences for C-Suite executives on business and marketing

Addiction Conferences by Behavioral Health Network Resources

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape,  These conferences are in a unique talk show host and town hall forum. They are interactive with no PowerPoint presentations and each features 5 executive thought leaders educating in an open forum.

drug rehab call centers in trouble with Congress

Drug Rehab Call Centers Get Congress Investigation Letters

What Are the Drug Rehab Call Centers Changes for 2020?

Drug rehab call centers are in the sights of Congress and the this affects marketing in 2020.  Eight of the nation’s drug and alcohol addiction treatment center call centers were sent investigation letters from Congress concerning patient brokering. This will change drug rehab lead generation options for addiction treatment centers. You can read a list of those drug rehab call centers that received the letters and what information Congress is requesting below. A buy rehab leads strategy is unpopular with many professionals in the drug and alcohol addiction industry. Even with its’ unpopularity, these businesses have thrived over the years. Most likely due to many drug and alcohol addiction treatment center owners relying on short-term solutions to their long-term problem of maintaining a census.

Drug Rehab Call Centers Being Checked Out by Congress on Drug Rehab Lead Generation

Congress is watching drug rehab call centersBig brother is watching the drug and alcohol addiction treatment industry on many different levels affecting treatment calls. The strict patient brokering laws that were passed on July 1, 2017, for addiction treatment centers in West Palm Beach, Florida have paved the road for the nation. The new “Florida Model” is one of the most positive things that has come out of Florida for the addiction treatment industry. California is now in the process with legislation to fight patient brokering, many more states will follow.

Unfortunately, the media in its’ frenzy to gain readers and viewers for advertising dollars have beat up Florida causing some ethical operators to close their doors. They were dubbed with the “Florida Shuffle” which should be the “national body shuffle.” The irresponsible news media coverage has caused many to seek treatment in other areas of the country. This hurt the ethical players and more importantly caused some to get treatment in other areas that are worse than Florida. Forbes magazine reported we are in a 35 billion dollar a year industry, and NBC News reported that Florida only accounts for 1 billion. Florida is certainly not the worst state concerning patient brokering. The media in its’ slanted coverage, unknowingly may have caused life-threatening situations to many. It will be interesting to see if the media does a story covering drug rehab call centers across the nation.

Addiction Treatment Centers Competing in a Red Ocean in 2020

Addiction Treatment Center Marketing Content StrategyFor 2020 many addiction treatment centers think they cannot compete with the big players in the sandbox due to their lack of education on proven drug rehab marketing strategies. They see the bigger players spending over six figures a month on addiction treatment marketing and resort to a quick fix . The quick fixes for their drug rehab lead generation include a buy rehab leads strategy from drug rehab call centers, soon to come again Google Ad Words and the one trick pony cookie cutter solutions offered by the large drug rehab marketing agencies that rely on the churn of the 14,000 treatment centers across the US.  Florida was hit with a double whammy with the new laws passed on July 1, 2017, and then again with Google restricting drug and alcohol addiction treatment pay per click ads. Unfortunately, with the new investigation of Congress on call centers, some will go back to Ad Words if they qualify through Google.

Drug Rehab Call Centers Leads Strategy

Drug rehab call centers marketing strategyIf the small to medium treatment centers did not waste their time and money on the short-term solutions but instead invested in a long-term organic strategy they would be much better off. It’s an interesting situation if you consider that many of the leads generated from call centers are not a good fit for the treatment centers. In addition, some shady drug rehab call centers sell the same rehabilitation lead to many centers. Once the center starts to complain they are not receiving treatment leads, the drug rehab call centers concentrate on sending a few well-qualified leads. And now in Florida, it is illegal to sell the well-qualified calls which are verification of benefits (VOB Calls.) If you are an addiction treatment center in Florida and are buying VOB (verification of benefits) calls, or if you are buying calls from a call center based in Florida you are at great risk including legal problems, felony charges, high fines and jail time.

Google AdWords and PPC for Drug Rehab Marketing Strategy

Drug Rehab Marketing Google AdWords not a good alternative from drug rehab call centersIt’s unfortunate that the small to medium size treatment centers revert to using AdWords and a buy rehab leads strategy. Consider this, pay per click accounts for 1.91% of the addiction treatment calls from page one of Google. Many of these calls are not a good fit for the drug and alcohol rehabilitation treatment centers. The first three organic listings on page one of Google account for almost 70% of the page one clicks. In addition, they need to be ranking in the Google 3-pack on page one. It takes time and knowledge to rank on page one of Google. Many of the large one trick pony marketing agencies who have a hard time retaining the best marketing talent gloss over these critical elements.

That is why it is extremely important to have drug rehab marketing consultants driving your addiction treatment marketing machine. This also applies to the addiction treatment ancillary services providers lead generation strategies. Many of the nation’s best marketing consultants have left the large drug rehab marketing agencies because they know their worth. They have left the one trick pony cookie cutter agencies because these marketing agencies simply cannot afford to pay them well enough because they rely on the glitz and glamour. They are spending big bucks on their Executive salaries, conferences, airfares, high-end restaurants and extravagant entertaining.

What Congress is Seeking from Drug Rehab Call Centers

Congress is seeking detailed and document answers to 10 questions regarding how these drug rehab call centers have been operating. Here are the areas that are looking to get information on;

  • operations, copies of policies and procedures,
  • how they obtain new treatment center, detox or sober living clients
  • how they refer out
  • process calls, questions asked, information provided, disclosure, and if staff have any certifications
  • how payment is determined
  • all signed contracts from treatment centers, detox’s and sober livings
  • are they helping get health insurance to cover drug and alcohol addiction treatment
  • all companies they are affiliated with including detox’s, sober livings, drug testing labs, billing companies and other drug and alcohol addiction treatment centers
  • disclosures on their websites
  • a complete disclosure of pay per click, AdWords, and paid advertising
  • documented number of drug rehab treatment calls every month since 2013
  • list of any organizations, all their emails and any communications they have dealt with that had license revoked or been shut down and why this happened
  • A list of employees that have any criminal charges or any lawsuits to the call centers in relationship to patient brokering

What Drug Rehabs Lead Generation Companies Were Contacted?

There are more than a handful of the industry organizations that have to answer to Congress. all of these below had a briefing with the committee staff. Below are the 8 call centers that were contacted by Congress.

  • American Addiction Centers
  • Treatment Management Company
  • Redwood Recovery Solutions
  • Addiction Recovery Now
  • Addiction No More
  • Elite Rehab Placement
  • Solutions Recovery Center
  • Intervention Allies

Drug Rehab Call Centers Regulation is Coming from Congress

For drug rehab call centers and unethical operators in the addiction treatment rehabilitation marketing, the writing is on the wall. Big brother is examining every business and addiction recovery marketing aspect of our industry. Not only drug rehab call centers but also substance abuse drug testing labs, insurance, substance abuse billing, addiction treatment centers, opiate detox and sober livings. They are gathering the needed information to take down patient brokering and help save lives.

We’d like to hear your thoughts on call centers being investigated, leave a remark below.

drug-rehab-marketing-agency-cookie-cutter-option-for-drug-rehab-marketing-SEO

Drug Rehab Marketing Agency Cookie Cutter Options

How to Find a Bad Drug Rehab Marketing Agency?

When seeking the best drug rehab marketing agency, it is easy to get fooled by the glitz and glamour of the large substance abuse advertising and marketing providers. They are spending 10,000 of thousands of dollars per event to sponsor the large addiction conferences.

The Executives are flying across the US, sponsoring the biggest addiction conferences, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. Many are relying upon churning uneducated clients every year with their cookie cutter drug rehab marketing and SEO offers. They know that they are going to be churning through clients once their clients realize their marketing is not producing revenue for the addiction treatment centers.

Why Does a Large Drug Rehab Marketing Agency Fail?

use the best drug rehab marketing and business consultants

A large drug rehab marketing agency is a “churn and burn” business for them. With over 14,000 drug and alcohol addiction treatment centers, they can do this for a long time. In any industry like attorneys or insurance, you want the absolute best handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens, they venture off on their own.

The larger marketing agencies revenue is being absorbed by the Executives, their conference business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation.

What Are the Top 3 Ways to Spot the Cookie Cutter Agencies

Spotting the large cookie cutter drug rehab marketing agencies is easy. If you are a marketing agency, you better be leading by example. Just saying you can perform SEO and achieve ranking is not enough. Any good agency will rank on page one for key marketing terms.

  1. Do they rank on Google for marketing? Start by Googling;
  • drug rehab marketing agency
  • drug rehab marketing
  • drug rehab SEO

2. Are they using Google AdWords, Facebook, and LinkedIn paid marketing to get their marketing clients?

If your seeing paid or sponsored content by the large drug rehab marketing agencies this is a big indicator. If they are relying on paid marketing for their business, what can you expect when they start doing your drug rehab marketing? Lead generators and large treatment centers are spending more than $500,000 per month with Google Ad Words and paid marketing. Organic ranking with pinpointed SEO is the answer for the smaller centers.

3. They fool you with beautiful websites. The look of a website is only 10% of the web marketing piece. The other 90% underneath is what has to effectively communicate with Google spiders to rank. These large agencies have poor website structure on their own property, how can you expect them to understand what to do with yours to rank?

What is Drug Rehab Marketing Agency Churn?

A large drug rehab marketing agency has a lot of churn. Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters. These are usually the entry-level type of positions with a low talent pool. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know the key components of drug rehab marketing.

However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim. This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies.

Why Get Educated on What a Drug Rehab Marketing Agency Provides?

The main reason is a lot of wasted advertising dollars. When a boutique drug rehab SEO marketing agency is honored by a national marketing watchdog, it gets noticed. Even more so, when the show up on page one of Google for the industry #1 search term “drug rehab SEO” it sends a powerful statement. When performing drug rehab SEO you want to dominate page one organic listing and google maps.

Education is the key for addiction treatment center owners with their substance abuse marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. We have seen this across the nation with drug rehabs California to West Palm Beach. The allows the large agencies not to do the essential organic work of building citations, back-links, and on page/off page drug rehab SEO.  The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.

What Are the Key Elements of Drug Rehab Marketing and SEO?

There are many aspects to drug rehab marketing and SEO. Knowing some key elements can save hundreds of thousands of dollars in wasted marketing dollars. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. Check out several drug rehab marketing SEO agencies on various websites. See how good they are by searching terms they should be ranking for like;

  • drug rehab SEO
  • drug rehab marketing agency
  • drug rehab marketing consultants

The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads, how many keywords you rank for on page one of Google and site traffic. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.

LinkedIn Provides Nation’s Best Drug Rehab Consultants

Picture of best drug rehab marketing consultants.LinkedIn is the #1 place to search for professionals in any industry and secondly is Alignable. It is vital in finding the top drug rehab marketing consultants for rehabilitation centers. LinkedIn provides the top 3 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse.

Web marketing, lead generation, drug rehab call centers, and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers. Sometimes you will find drug rehab SEO marketing consultants listed on drug rehab websites. This is a strong indication that these Executives are the true producers in the behavioral health field.

Who Are the Top 3 LinkedIn Drug Rehab Consultants?

LinkedIn has over 550 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.

  1. Madison Richards Top 3 Drug Rehab Marketing Consultants on LinkedIn.
  2. Yaneleisis Batista Top 3 Drug Rehab Marketing Consultants on LinkedIn.
  3. Charles Davis Best Drug Rehab Consultants on LinkedIn.

Key Components to Look at with a Large Drug Rehab Marketing Agency

help reevaluating marketing and advertising for ancillary services providersThe large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include proper website structure, schema, high profile back-links. Also included are Google My Business profiles, NAP, citations, on-page SEO, H-tags, ALT tags, and SERP descriptions. There are many more areas that must have a trained eye to get on page one of Google organically.

Behavioral Health Network Resources encourages all business owners to better educated on the business side of our industry. Then, reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This education process and reevaluation often times saves large amounts of revenue and generates new revenue streams. You can check out some of the best addiction treatment ancillary services providers on our rehab vendors page. Give them a call and see if they can save you revenue on some of the services that you are using.

Don’t Get Tricked by The Appearance of Your Website

Drug rehab website structure is poor for drug and alcohol addiction treatment centers.When a drug rehab SEO marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable marketing dollars. A website is like an iceberg, there is only 10% showing. While 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing. The agencies shock and awe the owners with the look of the website they have built for them. The fluff of amazing pictures by a beach or resort-like atmosphere is slightly important in attracting clients. However, Google spiders don’t care how pretty a website looks, unless you dress up the schema.

What Are the Common Drug Rehab Marketing Mistakes?

There are major common mistakes made with drug rehab marketing. These allow for wasted marketing dollars and ineffective drug rehab marketing. The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task. However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;

  • Improper hierarchy
  • No Schema (50% of searches by 2020 being voice)
  • Google maps placed and coded incorrectly
  • Little, poor or no SEO
  • Poor site navigation
  • No HTTPS registration
  • Google My Business incomplete or not updated weekly
  • Too few citations
  • Poor or lack of social media presence
  • No testimonials
  • No staff Page
  • Poor or no blog

How to Check if an Agency is Producing Drug Rehab SEO?

Google rnaking and analytics

Here are some areas you can check to see is your agency is producing results. Once you have website structure in place the next important step is search engine optimization. We look at many drug rehab marketing agency built cookie cutter websites and instantly see the SEO is often poorly done. Again Google does not provide a road map to achieve drug rehab SEO that will rank you on page one. Search engine optimization (SEO), especially for the small to medium sized behavioral health organizations starts with Geo-targeting their local area. This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. A large drug rehab marketing agency should at least be doing the following:

  • Google three pack (you should be ranking in the 3 available slots on the Google maps). If you’re not currently there your agency has not performed this task well.
  • 100’s of citations across the web. Google your company and the listings will show all your show your citations. You should dominate the pages listings at least 5 pages deep. If you are not your marketing agency has done a poor job.
  • Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and it will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your agency has done a poor job with on-page SEO.

Check Your Current Search Engine Optimization (SEO)

It is in your best interest to personally jump into your WordPress and install the plugin. It’s critical to see if your current advertising provider has done the necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have.

You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. This only provides about 50, you need many more, This is a good starting point. However, do not pay them to fix these, as they will have control over your listings.

A Drug Rehab Marketing Agency Can’t Perform Organic Social Media Marketing

drug rehab marketing agency traditionally provide poor social media

Drug rehab social media marketing is an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. It also increases your SEO, however, all of the above must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing, but are they demonstrating they can perform social media marketing with their own brand? If they understand social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook, Twitter, and G+. After all, you are their target market. If they are not demonstrating they can reach you with social media, how can you expect them to do it for your organization?

Yes, drug and alcohol addiction treatment centers, opiate detox or sober livings target market is different than a marketing agency, However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you.

This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them. These are some of the drug rehab marketing and SEO solutions they should be providing.

Drug Rehab Marketing on Social Media

Drug and alcohol addiction treatment center marketing on social media takes time and you must corral your target substance abuse treatment audience. You must capture them with personal connections and get them in targeted groups. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers. This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. However, they are serving posts from personal profiles and from the groups. The best organic strategy on Facebook is to get targeted friends as connections and build targeted groups.

When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies on paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.

Facebook Paid Advertising Vs. Organic

drug rehab marketing dollars lost a paid advertisingMost drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again. Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. This way you build and own the target audience. Behavioral Health Network Resources provides social media training. We educate our clients on how we built a social media following of 210,000 on Facebook and LinkedIn.

Learn at Addiction Conferences How to Prevent Drug Rehab Marketing Agencies for Taking Your Money

Addiction conference event for addiction treatment centers on drug rehab marketing and SEO.

Behavioral Health Network Resources addiction conferences educate on proven business strategies and drug rehab marketing solutions. These events provide proven strategies you can put into place immediately and educate on what to look for in the addiction treatment marketing. Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEOs, executives, and Directors on many aspects of business and marketing. these include;

  • learn how to maximize LinkedIn for referrals and sales
  • new revenue streams
  • website development
  • drug rehab SEO
  • getting back links
  • and many other aspects of the business side of our industry

Drug Rehab SEO Marketing Agencies Fear the Best

This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. The large agencies have high Executive salaries. They have massive overhead and simply cannot retain the best talent in the industry. Rehab owners must be utilizing drug rehab consultants. these specialists save hundreds of thousands of dollars in the wasted marketing budget.

Having a website developer, not designer build your website is the first mistake made. The second is not investing in SEO. And the third is think social media marketing is simple. These areas are paramount in the success of organizations in our industry. You simply cannot gain access to these high-profile professionals through a large drug rehab marketing agency.

Our agencies business strategy is to educate owners and operators on proven strategies. Behavioral Health Network Resources is leading the charge on educating the addiction treatment marketing industry at their addiction conferences EMP Series events. These events each feature at least 5 Executive Thought Leaders including the nation’s best business and marketing consultants. Give Charles Davis, CEO of Behavioral Health Network Resources a call at 561-235-6195 to discuss your marketing.

Drug rehab-Leads-8-Things-to-Know-Behavioral-Health-Network-Resources

Drug Rehab Leads 8 Things to Know

This entry was posted in Addiction Conferences, Addiction Treatment Center Marketing, Addiction Treatment Centers West Palm Beach Florida, Addiction Treatment Marketing, All About Drug Rehab Marketing, Drug Rehab Call Centers, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, drug rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Linkedin, Rehab Marketing, Rehab Marketing Ideas and tagged , , , , , , , , , , , , , on by .

Understand Drug Rehab Marketing Leads in 2020

Drug rehab leads have become a difficult task in 2020 for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.

You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab leads marketing company specializing in our field.

Deception with Drug Rehab Leads Generation

Don't get fooled with fake drug rehab leadsIt is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab leads marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Also, be aware of drug rehab marketing agency cookie-cutter options.

Some fool you with fake traffic. If you pay to be on these sites, place Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

Check Internet Drug Rehab Leads Rankings

The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers.

Once we put tracking mechanisms in place for our drug rehab leads clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.

Formalized Drug Rehab Marketing Plan

Investment in drug rehab marketing plan is needed?

You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.

Drug Rehab Leads Marketing Tools

Rehabilitation centers spend a lot of money on drug rehab lead generation to generate a client. In that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have drug rehab SEO tools or know-how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education in web marketing, website development, and search engine optimization. Understanding how search engines work and how to communicate effectively are paramount.

Where are the Marketing Conversions Coming From?

Consider this, 70% of conversions are coming from mobile. Furthermore, 60-70% of page one Google clicks are the first three organic slots. Many centers choose AdWords which only receive 1.81% of page one clicks. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.

You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign. You can learn more about correcting many common business and marketing mistakes at our 15th Addiction Conferences EMP Series event. This event is on 1/22/19 in Costa Mesa, CA.

Using LinkedIn to Generate Drug Rehab Leads

LinkedIn increases referrals for drug and alcohol addiction treatment centers.Your drug rehab leads should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab marketing strategy.

LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.

Addiction Professional Groups on LinkedIn and Facebook

Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on the Behavioral Health Network Resources drug rehab marketing LinkedIn business page. We’ve found the personal profiles and groups outperform the business pages drastically.

We did the same tests on our drug rehab marketing Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab leads must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.

How Effective is Your Drug Rehab Marketing Agency?

drug rehab marketing agency failing to produce addiction treatment calls.If someone is trying to tell you they can perform addiction treatment center marketing for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium.

This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution.

You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook. Here are 60 addiction professional social media groups with over 210,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?

Get in-front of Potential Clients for Drug Rehab Leads Marketing

To get treatment calls, or industry-related sales/service clients you need to get in front of them.  You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.

If you don’t have a good drug rehab leads marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.

Think Local with Drug Rehab SEO

Think local in you’re drug rehab marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for your specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by the geographical location. In this example, we will use West Palm Beach.

Checking Google ranks in your drug rehab leads strategy

Now type the entire long-tail keyword into your Google browser, addiction treatment centers in West Palm Beach and Florida. Again, this is just an example, use your organizations’ specialty. Do this for all your center’s keywords. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get your in-house staffed training on SEO.

Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three-pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.

Page 1 Google rank example for drug rehab marketing.

How Long Does It Take?

It takes 9 months to have a baby no matter how many women you have on the job. Search inclusion takes time and is not immediate. If anyone is offering instant results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time.

Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announced business pages would be served less. Many centers need to understand this for their drug rehab lead generation. Facebook is trying to force the business to pay for advertising.

Drug Rehab Leads Remember the 8 Things to Know

When trying to generate drug rehab leads remember the 8 things to know. This will prevent you from wasting valuable drug rehab marketing dollars. Many are still trying to use a buy rehab leads strategy. The cost per acquisition is much higher than drug rehab SEO and social media marketing. This includes Google Ad Words, and pay per click (PPC). This has become too costly for the small to medium sized drug rehabs. The cost of Legit Script is $2,000 for the application and $1,200 yearly to maintain.

  • Proper website structure with schema incorporated into it.
  • On-page and off-page SEO by an industry expert.
  • Detailed attention on NAP.
  • A back link plan to build high-quality back links.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to your location.

Pick our brain on drug rehab leads generation and your industry related sales/service marketing. Give us a free no-obligation call to discuss your marketing pain areas. Call 561-235-6195 Ask About Our 4-Week Consulting Package.

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