Addiction treatment marketing specialists are extremely valuable in addiction recovery marketing. Treatment centers need a specialized drug rehab marketing agency, consultants, website development professional and experienced drug rehab SEO. So, you’re wasting your addiction recovery marketing dollars without these professionals in place. If you’re a new start-up or have been around for any amount of time, you realize the need for experienced addiction treatment marketing professionals. Without an addiction treatment marketing specialist as a guide, your addiction treatment marketing is costing you more than it should. There are so many components you must consider when operating an addiction treatment center. Lack of knowledge certainly will produce costly mistakes.
Experience in Addiction treatment marketing “If you think it is expensive hiring a professional wait until you hire an amateur.”- Red Adair
Marketing is the most important aspect of any business; it’s the hand that feeds you. There are many areas that expertise is needed to achieve results. The most successful drug rehabilitation recovery centers have experienced professionals in specific areas. Drug rehab marketing consultants, industry marketing agencies, website developers and SEO experts. Even with the following in place, many centers fail to use, or understand Google analytics, and call tracking. These are a MUST have for every drug rehab marketing plan. They must understand how to use them to quickly adjust their marketing efforts. If you not utilizing these, you’re wasting some of your addiction recovery marketing dollars. Addiction treatment marketing specialists prevent costly mistakes in the 35 billion dollars a year industry.
What Useful Information do Addiction Treatment Marketing Specialists Provide?
When the revenue is easily flowing, it’s easy to overlook the need for consultants. However, in 2019 many treatment centers are struggling. New laws, regulations, and pay per click requirements are hurting operators. Addiction treatment marketing specialists can help you overcome these huge obstacles. Drug rehab marketing specialists are experienced in;
- web development (with a respected and industry experienced firm)
- Call Tracking
- AdWords, and PPC
- Call Centers
- Social Media Marketing (LinkedIn, Facebook, Twitter, G+),
- Email marketing
- blog writing
- Outreach strategies
Lack of Industry Experience Loses Revenue
Using individuals or companies that have little or no experience in the drug rehab industry is a big mistake. When seeking a drug rehab marketing agency avoid those that use a cookie cutter solution. These large agencies plug you into their pre-fabricated program. They know it won’t work for every client. However, they also know there are over 14,000 centers nationwide. They are relying on the churn rate.
These same agencies rely on Google AdWords and Facebook PPC. In July of 2017, this hurt many agencies with the Google restrictions. Prior many centers were content with Google vacuuming out their wallet with the outrageous costs of AdWords. The smaller players were getting very few treatment calls and admissions. If you experienced this, you’re not alone. In fact, pay per click only accounts for 1.91% of the click-throughs on page one of Google. Can you guess how may click troughs organic results get? A whopping 70% for the first three organic slots. Also, we must consider the coveted Google 3-pack in the maps listings. This makes organic marketing much more fruitful than pay per click. The main obstacle for ranking on Google is poor drug rehab SEO.
Drug Rehab Marketing Consultants Prevent Wasted Dollars
The quote below is just a more sophisticated way of saying “you get what you pay for.” Considering hiring industry experienced addiction treatment marketing specialists for your substance abuse marketing. Research teams with deep knowledge in the addiction treatment industry. While there are many addiction treatment marketing mistakes, the #1 mistake is experimenting. Trying to use inexperienced individuals, or teams who are new to the drug rehab industry is costly. This will cost you twice as much to correct, then using an experienced marketing organization. We see this all the time with the #1 reason web marketing fails for many drug rehabilitation recovery centers. Poor drug rehab website development costs $100,000’s is wasted marketing dollars.
“Vision without execution is a hallucination.” – Thomas Edison
Addiction Conferences Bring Thought Leaders Educating on Drug Rehab Marketing
Addiction professional conferences are meeting places to discuss business and marketing strategies with your peers. You can also get valuable ethical marketing must know information. Being educating on the moments of change at addiction conferences is paramount. Events that have Executive Thought Leaders are the most valuable. Behavioral Health Network Resources conferences feature 5 Executive Thought Leader consultants and addiction treatment marketing specialists as panelists. These consultants provide proven business and marketing solutions at every event. The next Addiction Conferences EMP Series event will be in Costa Mesa, California on 1/22/19. Our unique talk show host, town hall-style has attracted 150-250 CEO’s, Executives, Directors, marketing and outreach professionals. You can call Charles Davis at 561-235-6195 with questions about sponsoring, exhibiting or attending.
Addiction Treatment Marketing Specialists Know What Buttons to Push
In a solid drug rehab marketing plan there are many moving parts. Web development, SEO, PPC, and social media marketing. It also includes blog development, call center buys, billboards, radio, TV, Marketing is also tied to EMR’s, CRM’s and billing. Substance abuse treatment centers owners need to put all these pieces together. All these aspects need to run like a well-oiled machine without making any mistakes. Only experienced addiction treatment marketing specialists can show how to avoid mistakes.
Every business requires a steady flow of customers. The addiction treatment field is no different. There are many ways to attract clients to your business with the Internet being one of the most powerful. However, it can be prohibitively expensive. A lack of experience in addiction treatment marketing is costing you money, more money than you think. Many are not relying upon proven drug rehab consultants that know the business and marketing aspects.
Addiction treatment marketing specialists for lead generation requires two mindsets:
1. Drug rehab lead generation is an investment in the long-term sustainability of the business
2. Treatment calls must be trackable for you to succeed
Addiction Treatment Marketing is Costing You Money; Manage Leads
Drug rehab lead generation requires an investment. The amount of the investment depends on how fast you want leads. It also depends on how many leads and the ability of the center to adapt to the incoming inquiries. If you don’t know how to prepare a drug rehab marketing budget, we can help you with no obligation phone call. The best leads are organic leads that come from your website, or from boots on the ground. This is what we see every month as drug rehab lead generation professionals.
Seek Information From Drug Rehab Marketing Specialists to Avoid Costly Mistakes
Addiction treatment marketing specialists provide efficient drug rehab marketing strategies and reduce costs. Drug rehab marketing consultants, SEO experts, and a drug rehab marketing agency are vital. We specialize as industry drug rehab consultants, and as an addiction industry organic social media marketing leader. All of our clients need more than our 90-day marketing package providing drug rehab marketing solutions.
However, in your drug rehab marketing plan you should be building your own target audience that is your electronic asset. You also need reliable, educated and experienced website marketing to handle this complicated process. There are many specialized moving parts underneath. As consultants, we are well known across the nation in the behavioral health industry. If you would like to speak with an experienced addiction treatment web marketing company to see where your website is leaking, and costing you money contact our addiction treatment marketing specialist, Charles Davis at 561-235-6195.