Tag Archives: PPC

Drug Rehab SEO Vs. Digital Darwinism

Drug rehab SEO is not a one time and your done marketing component for inpatient rehab marketing, substance abuse IOP marketing, and service organizations. Buying treatment calls and boots on the ground marketing strategies are commonly used by many in the recovery industry. These strategies are the most costly in the long run and are proven to be much less effective than in the past. These short-term and costly solutions are used because the recovery industry suffers from Digital Darwinism.

Drug Rehab SEO Vs. Digital Darwinism

Digital Darwinism is a sign of the 21st-century demonstrating that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide. The one thing they all had in common is that they suffered from Digital Darwinism. They stayed with past drug rehab marketing and business strategies of a “buy rehab leads” mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.

Now, in 2018, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic marketing. In order to achieve page one rankings in organic marketing, it takes a structurally correct website, schema, a fast loading website, and drug rehab SEO. Each component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one click-throughs, while the first three organic slots account for 70% of page one click-throughs.

Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions

Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $100,000’s every month.

They can compete with proven strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option. Many of these agencies do not even rank for key terms for their own business like; drug rehab marketing agency or drug rehab marketing consultants. If they can’t rank their own business, how can you expect them to rank yours? Being educated on the many components of Drug Rehab SEO, knowing what to look for, and performing some of the SEO themselves will get the smaller centers on page one of Google.

What is Drug Rehab SEO?

Drug rehab SEO has many components including proper website development, schema, Google My Business, proper H tags, keyword counts, META descriptions, SERP descriptions, ALT tags and URL’s to name a few. It is a key component in addiction treatment center lead generation. Then there is off-page SEO that involves citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in website development about the importance of speed. This is what he had to say;

After proper website development and SEO, speed becomes a big factor when ranking on mobile.

While it is impossible to name all the different components, CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the drug rehabilitation industry have a poor website and poor SEO in their lead generation strategy. During our conversation with Mr. Frye, we decided to invite him as one of our 5 Executive Thought Leader panelists at our 10/23/18 addiction conference.

Critical Business Areas Are Drug Rehab Marketing and Substance Abuse Billing

In any business, the #1 factor is generating revenue. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table. Marketing dollars are being thrown and wasted on top of a poorly developed website with poor drug rehab SEO. In-house billing and unchecked substance abuse billing companies are costing centers operating revenue. If you aren’t getting paid in 14-days with some of your receivables, do not know how much is out in receivables, or have large amounts owed you may not be in business much longer.

Our industry is changing fast and the organizations that don’t adapt will not be in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors.

Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up and they are let go because they have little value to the organization with substance abuse marketing. They have no marketing education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about one year.

Drug Rehab SEO Website Development is the First and Most Important Step

The very first step in a solid marketing plan and drug rehab SEO is website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.

On the other hand, a website developer plays a much larger role in marketing on the web. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch. There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. If a website does not have a proper silo, schema, sitemap, HTTPS, mobile optimization or proper local SEO to name a few Google will not rank you, or rank you poorly.

What to Look for in Drug Rehab SEO

A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined. There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a decent web marketing strategy. If your organization or drug rehab marketing agency is not on the first page of Google in the 3-pack or in the first three slots on page one organically for key longtail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.

Drug Rehab SEO Checklist for CEO’s and Marketing Directors

As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab SEO questions;

  • Is our website structurally correct?
  • Is the hierarchy of our website good for Google?
  • Are the URL’s for our website correct for drug rehab SEO?
  • Does our website have an SSL certificate?
  • Do we have schema incorporated into our website?
  • Are our Google maps properly coded and placed on our website?
  • Does our website have a sitemap and have we told Google it’s there?
  • What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  • Do the main pages of our website have SEO for these keywords?
  • Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  • What marketing company is performing our SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
  • What keywords are we ranking for in the Google 3-pack?
  • Do we understand Google analytics and how to use it to build our marketing campaign?
  • What posts are producing the most calls from our call tracking metrics?
  • How many calls are being produced by our marketing company?
  • When was the last time we posted in our Google My Business?
  • When was the last time we uploaded pictures in our Google My Business?
  • Are we using Yoast to check the bare minimum for our SEO?
  • Are our pictures on the website optimized?
  • Do we have a blog?
  • Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
  • Is our blog attracting and engaging for our target audience?
  • How are we building quality back-links?
  • How many citations do we have?
  • Do we have a staff page?
  • Are we getting regular Google Reviews? If not, why?
  • Are we using email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
  • How many of our staff are involved in our social media marketing? And, what are the uniform messages we are using?
  • Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
  • Are you utilizing addiction treatment email marketing?
  • Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
  • Are you utilizing the World’s #1 business networking site LinkedIn (500 million members)? Are you using drug rehab marketing strategies to connect on LinkedIn?
  • Do we understand how to maximize Facebook (2 billion members)
  • Are you driving 500-1000 targeted visitors (per article) to your blog posts?
  • Do we understand and utilize your Google Analytics?
  • Do we understand and use call tracking metrics?
  • Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?

You can get answers to these critical questions and more at Behavioral Health Network Resources addiction conferences EMP (ethical marketing Practices) Series next event on 1/22/19 in Costa Mesa California. This conference will cover ethical business and marketing practices. Our panelists will educate on ethical drug rehab marketing, proper website development, SEO, social media marketing, and more to be announced.

Outreach Needs More Marketing Education

This is even more evident for Outreach positions. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner that they have 30 days to start generating more referrals. In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.

Understanding Drug Rehab SEO Vs. Digital Darwinism

Your drug rehab SEO and marketing plan should utilize many different areas. Not getting up to speed with Digital Darwinism could be a deadly mistake. Once you have set-up the proper foundation you need to drive your target market to your website. Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.

Drug rehab SEO is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves key search words, H tags, internal and external links, high PR back-links, citations, Google My Business, Google 3-pack, schema, site speed, SERPS, and this list goes on. While this article provides a healthy checklist for drug rehab SEO, there is much more. SEO is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for SEO. Give us a call at 561-235-6195 and ask about our 90-day program that also provides you SEO training.

Press Release; Governor Scott Declares Opioid Public Health Emergency

 

Here is Gov. Scott’s Press Release Declaring Statewide Public Health Emergency for Opioid Epidemic

 

Tallahassee, Fla. — Today, following the Centers for Disease Control and Prevention (CDC) declaring a national opioid epidemic, Governor Rick Scott signed Executive Order 17-146 directing a Public Health Emergency across the state. By signing the Emergency Order, it will allow the state to immediately draw down more than $27 million in federal grant funding from the United States Department of Health and Human Services (HHS) Opioid State Targeted Response Grant which was awarded to Florida on April 21 to provide prevention, treatment and recovery support services. Without the order, it would have taken months for the state to distribute these funds to local communities. In addition to declaring a Public Health Emergency, Surgeon General Dr. Celeste Philip will issue a standing order for Naloxone, an emergency treatment for opioid overdose. This will ensure first responders have immediate access to this lifesaving drug to respond to opioid overdoses.

Governor Scott said, “Today, I issued an executive order which allows the state to immediately draw down more than $27 million in federal grant funding which will immediately be distributed to communities across the state to deal with the opioid epidemic. HHS Secretary Dr. Tom Price awarded the Opioid State Targeted Response Grant to Florida and I want to thank the Trump Administration for their focus on this national epidemic. I have also directed State Surgeon General Dr. Celeste Philip to declare a Public Health Emergency and issue a standing order for Naloxone in response to the opioid epidemic in Florida.

“Last month, I directed the Department of Children and Families (DCF), the Department of Health (DOH) and the Florida Department of Law Enforcement (FDLE) to meet with communities in Palm Beach, Manatee, Duval, and Orange Counties to identify additional strategies to fight the rising opioid usage cases in Florida. They have gotten a lot of feedback this week and we will continue to look at additional ways we can fight this national epidemic which has taken the lives of many Floridians.

“I know firsthand how heartbreaking substance abuse can be to a family because it impacted my own family growing up. The individuals struggling with drug use are sons, daughters, mothers, fathers, sisters, brothers and friends and each tragic case leaves loved ones searching for answers and praying for help. Families across our nation are fighting the opioid epidemic and Florida is going to do everything possible to help our communities.”

Attorney General Pam Bondi said, “This declaration will help strengthen our continued efforts to combat the national opioid epidemic claiming lives in Florida by providing additional funding to secure prevention, treatment and recovery support services. I want to thank Governor Rick Scott for his continued partnership in combating drug abuse in our state; from shutting down pill mills to outlawing deadly synthetic drugs, Governor Scott has long supported efforts by my office and law enforcement to raise awareness, stop drug abuse and save lives.”

See the Executive Order and Public Health Emergency here.

Behavioral health thought leaders have been attending addiction conferences to get better educated on the drug rehab marketing changes. Other government leaders have been pushing legislation fighting the epidemic reducing the gray, illegal operating areas of treatment centers and sober living facilities. Dave Aronberg, Florida State Attorney, and Al Johnson, Asst. State Attorney have put an army of law enforcement in place closing down operators who are participating in illegal patient brokering and putting many lives in danger. They have also been the driving force for tighter laws by pursuing legislation that protects those seeking treatment, and those in treatment.

These key players fighting the epidemic are making changes to industry marketing and operating regulations with House Bill 807, and 65D30. All industry Executives “Need to Know” the extreme changes that are coming, get involved now, be prepared for the changes about to occur, and get educated on ethical business practices. 

You can speak with 5 Thought Leader Addiction Panelists on the coming changes to our industry including Asst. State Attorney, Al Johnson in an open Town Hall Forum on the Sober Homes Task Force on how it was formed, where it is now, and what’s in the future. Get the landscape of the legislative changes coming from the Director of Special Projects at Palm Beach County Substance Awareness Coalition and the groundbreaking work they are doing in re-molding the Administrative and Marketing Changes that are coming soon.

You can check out the entire 5/10/17 addiction conferences in Riviera Beach, Florida.

 

 

 

 

Where Are Your Addiction Treatment Marketing Dollars?

Addiction treatment marketing dollars are plentiful in the 40 billion dollars a year industry, but many are unaware they are wasting their drug rehab marketing budget. There are many layers of their marketing mix that need to be in place to be effective and understood to not waste their marketing budget.

Allocating Addiction Treatment Marketing Dollars is Complicated

Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are; call center lead generation, snail mail, email mail marketing, organic rankings, and gorilla marketing.  As the list goes on it also includes Facebook, LinkedIn, addiction professional conferences, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.

One more extremely important piece is putting into place analytics; Google analytics, and call tracking. Google is free, and call tracking is very inexpensive. The information that these give will save treatment centers big dollars. They must be able to tell what is working, what is not working, and adjust quickly to these situations.

Addiction Treatment Marketing Dollars It’s in the Mix

There are many that are not using a marketing mix, and not spending enough while expecting results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits. However, there is a cost to marketing in our industry. Being wise with their treatment centers addiction treatment marketing dollars is becoming paramount.

Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. This tight-knit network can only produce a limited amount of referrals. This is extremely risky considering they are trading the same referrals. This is the #1 reason the turn over rate for outreach professionals is 6-12 months. At some point, treatment centers must generate new referrals. Web marketing outperforms all other marketing combined, however, it requires a foundation including proper website development, SEO, and social media marketing. Owners must provide education and resources for their outreach professionals and provide them with useful tools instead of hiring them solely based on their referral sources. Contracting an experienced drug rehab marketing consultant can provide these tools in addition to guidance on how to properly set-up your website, SEO and social media marketing.

Caution with Valuable Drug Rehab Marketing Dollars

We have a client, that is utilizing our drug rehab social media marketing to maximize his treatment centers addiction treatment marketing dollars. This client is brand new to web marketing in our industry. They were shocked at how complicated and expensive it is to have a successful marketing campaign, and the many different components it entails.

We explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.

 

The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.

Drug Rehab Marketing Revenue Saved by S.W.O.T.

 

We suggested to do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost-saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intelligence the marketing it is just a guessing game and dollars are being wasted. This analysis also looks at where your web assets are leaking Google juice. Website development and SEO are the top mistakes made by organizations in the addiction treatment industry. Without these be set-up properly you will continue to waste marketing dollars.

This client knew we were thought leaders in marketing in the addiction treatment industry by our activity and exposure.

 

We carefully explained the many pain points in a treatment centers addiction marketing. I went in depth on the many avenues to consider including PPC, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowdsourcing organic model, and many more. It critical to find a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again, and again until they become a client.

This client with the help of our web marketing partners is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.

Learn Where Your Addiction Treatment Marketing Dollars Are

Addiction treatment marketing dollars can be saved. Many drug and alcohol addiction treatment centers take short-cuts, and many times take the lowest bidder for their marketing. Some hire a large drug rehab marketing agency thinking they are covered. Understanding why these mistakes are being made is paramount. These are critical mistakes that cost big money. Many owners do not like what the experienced marketing leaders in our industry tell them, and the investment that is needed to generate clients. Taking the lowest bidder, and short-cuts costs twice as much than if you invested the time, money, and resources to get the many mechanisms in place for effective marketing. If these are not in place your web marketing efforts will be ineffective.

Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our addiction conferences educating on ethical business and drug rehab marketing. Each of our addiction conferences has 5 Executive thought leader panelists providing proven addiction recovery marketing strategies.

Addiction Treatment Center Re-routed 800 Numbers, Google Maps Hijacking Stealing Your Clients

Addiction Treatment Center Re-routed 800 Numbers is a huge problem nationwide. Many centers are unaware that their Google maps number has been hijacked. Even the ones that are aware, are finding an hour after they get it corrected, it is high jacked again. Behavioral Health Network Resources goal is to educate treatment center CEO’s on ethical business practices. The topic of addiction treatment center re-routed 800 numbers has come up at several of our addiction conferences.

Addiction Conferences Inform About Addiction Treatment Center Re-routed 800 Numbers

These addiction conferences focus on ethical addiction treatment marketing practices. We noticed that this is a widespread national problem, felt it our responsibility to inform recovery centers across the nation. At the bottom of this post, you can listen to a national radio show broadcast educating on how to prevent this from happening to your center. We discuss valuable information on addiction treatment center re-routed 800 numbers. They are stealing your call center lead generation clients.  There are 100,000’s of calls of many treatment centers are being re-routed. This show reveals a couple of ways to protect your organiztion, including a double log-in process and checking you google maps daily.

Exposing Addiction Treatment Center Re-routed 800 Numbers

➣ Addiction Treatment Center 800 number call forwarding, and how they are endangering many vulnerable individuals seeking help and putting their lives in danger

➣ Questions to ask to make sure your getting information on a safe and reputable treatment center

➣ Google maps hijacking and fake websites all designed to mislead families and addicts

➣ The bad side of marketers who use these types of illegal activities so they can fill Beds and fill their Pockets.

➣ How treatment centers and individuals seeking help can prevent patient brokering tactics above

➣ Information on getting involved with a class action law suit for treatment centers that have had their number high-jacked

Addiction Conferences Educating on Re-routing 800 numbers signifying moments of changeOver 200 professionals received valuable information from our Addiction and Behavioral Health Executive Thought Leader Symposium in November of 2017.  These events feature five Executive Thought Leader panelists, and an interactive audience of 150-200, in a talk show host/town hall forum. Our events are for CEO’s. Executives, Directors, MArketing, and Outreach professionals.

Ethical Addiction Treatment Groups on Rehab Marketing

Join Addiction Professional Referral and Networking Group (16,000 ethical members assisting dozens everyday). We have 1,200 waiting to be approved, and we have banned over 6,000 individuals to date.

National Radio Show on Addiction Treatment Center Re-routed 800 Numbers

Enjoy the Addiction Treatment Center Re-routed 800 Numbers, Google Maps Hijacking Stealing Your Clients Show below.

Posted by RecoveryRadio.fm on Friday, March 24, 2017