Tag Archives: PPC

Google Forces Better Rehab Marketing Practices Top 5

Drug rehab marketing practices in 2019 have been scrutinized even more than ever before. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry. We spoke with Jim Peake, CEO of Addiction-Rep, a national leader in best rehab marketing practices. He said, “Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.”

Google Forcing Drug Rehab Marketing Legit Script Certification

Google restrictions are rocking our industry. In 2019 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 renewal every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregates spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.

Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based on ethical organic marketing. Not only do we provide this for our clients, but we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.

Why is Behavioral Health Network Resources Good at Drug Rehab SEO?

BHNR leads by example with our drug rehab SEO marketing. We dominate the SERPS for our potential client’s keyword searches. We have anywhere from 3-6 page one organic listing and a Google maps knowledge panel for these money words;

  • drug rehab marketing
  • drug rehab marketing agency
  • drug rehab marketing consultants

There are many drug rehab marketing agencies that say they can perform drug rehab SEO. Ask yourself this, “If they are so good, why can’t they rank for terms for themselves?”

Wasted Time and Rehab Marketing Dollars

Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid AdWords, organic rankings, and marketing. Consider this, 2-5% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO and organic marketing?

Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.

No Short Cuts in Drug Rehab Marketing

Many centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 3 drug rehab marketing mistakes.  In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.

Addiction Treatment Centers Need to Build Tribes Focused on a Rehab Target Market

Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, Twitter, and G-Plus. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. One good group is the “Addiction Treatment Industry Top 100 Providers.”

Our 90-day drug rehab marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.

Addiction Treatment Centers Google Business Page Listings are Being Hijacked

The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to patient brokering. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to deceptive marketing laws. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”

Google My Business is an absolute must in your marketing. This is the bases for all your SEO. Google is looking for all your web assets to match this listing. If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;

– Confirm your Google business listing, if you don’t have one
Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.

We urge all treatment centers and detox facilities to check their Google business listings daily.

Best Drug Rehab Rehab Marketing Practices

Drug rehab marketing in the addiction industry is now paramount due to patient brokering laws stemming from drug rehabs in Florida. These laws are spreading across the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months.

Now, with Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.

They need to organically rank for long-tail keywords. A good place to start is building SEO to rank for;

  • drug rehabs (followed by their city)
  • outpatient drug rehabs (Followed by their city)
  • opiate detox (followed by their city)
  • alcohol detox (followed by their city)
  • then do the same (followed by their state)

All treatment centers can accomplish this. Behavioral Health Network Resources even ranks on page one for some of these competitive terms, and we do not even addiction treatment. Some of the keywords we rank for in addiction treatment are;

  • California drug rehabs
  • drug rehabs West Palm Beach
  • opiate detox West Palm Beach
  • sober homes West Palm Beach

Website Drug Rehab Marketing Strategies

Many centers do not understand or value their website. Your website is the foundation of all your drug rehab marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony.

You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. The main job of a website is to communicate with Google spiders to rank on page one of google. Google has 63,000 searches every second.

You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.

Building a Targeted Audience that Treatment Centers Own

Think of all the dollars you have spent on marketing and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni.

Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives the target market traffic and increases drug rehab SEO.

SEO Drug Rehab Rehab Marketing Strategies

The term SEO is extremely broad and often misunderstood. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO marketing and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.

After the basic structure of your website has proper SEO, you must start using a blog. However, 95% of addiction treatment center blogs have poor drug rehab SEO. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.

Just Having a Drug Rehab Blog is Not Enough

This is where you need the education of a good drug rehab marketing agency. Contrary to what many big agencies say, just posting on a blog regularly does not improve rankings. There are many things that must be done in conjunction to rank. Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.

Many centers find it difficult to produce a blog. Many of the centers that have one have done a poor job with content and SEO. Behavioral Health Network Resources ranks for over 750 keywords. We rank for our core terms of marketing and addiction treatment center terms. We have done this by producing long-form quality blogs. These blogs are SEO’s properly and rank on  Google. Call Charles Davis at 561-235-6195 and ask about our drug rehab SEO blog writing package.

Google Analytics Rehab Marketing Practices

Your addiction treatment marketing should be about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.

Many centers do not have, do not use, or don’t understand Google analytics. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website? What pages and articles are getting the most clicks? The geographic location of the clicks and real-time visitors. You also need to know click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.

Call Tracking Rehab Marketing Practices

This is must information for a centers CEO and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. Check out the most efficient and popular call tracking system in our industry.

PPC Rehab Marketing Practices

Google’s restrictions have affected all players. Certainly, the players that have part of their budget in AdWords. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.

This is a critical time for many treatment centers.

Better Drug Rehab Marketing on google Meas Drug Rehab SEO

The Google restrictions make it paramount for centers to have proper drug rehab SEO, and to start building a social media presence. It’s affected all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and click bait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.

Many shady operators have been high-jacking Google My Business listings. Google’s restrictions will assist the big players and small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.

The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, our 90-day drug rehab marketing, SEO program, or be a panelist at our addiction conferences, you can call Charles Davis at 561-235-6195.

Drug Rehab Marketing SEO Vs. Digital Darwinism

Drug rehab marketing is understandably becoming the most important part of drug and alcohol addiction treatment centers business model. Search engine optimization (SEO) is what allows Google to effectively communicate with your website. Search engines speak many languages, but SEO is what it understands best. It requires on-page and off-page critical areas to rank on page one.

Substance abuse marketing for intensive outpatient programs and inpatient drug rehabs requires many different areas. CEO’s and Directors have always taken short term solutions to their long-term problem of a healthy census. They expect immediate results in all their marketing efforts. Many rehabilitation centers are seeking that one thing. They think they can do one singular thing that generates clients or gets them page one rankings, it doesn’t exist. Drug rehab SEO and marketing takes many things to accomplish, time and investment.

Understanding Drug Rehab Marketing, SEO and Digital Darwinism

Digital Darwinism is a sign of the 21st-century. It demonstrates that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide.

The one thing they all had in common is that they suffered from drug rehab SEO digital Darwinism. They stayed with past and outdated drug rehab marketing, SEO and business strategies. These consist of a “buy rehab leads” mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.

Now, in 2019, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic marketing. Google AdWords is not the answer for small to medium size players. A $10,000 budget gets eaten fast considering there are big players spending in excess of $500,000 per month. In order to achieve page one rankings in organic marketing, it takes;

  1. a structurally correct website
  2. schema
  3. a fast loading website
  4. drug rehab SEO

Each component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one clicks. The first three organic slots and Maps account for 70% of page one clicks.

Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions

Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $500,000’s every month.

They can compete with proven strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option (click to read more on how they are burning operators.) Many of these agencies do not even rank for key terms for their own business like;

  • drug rehab SEO
  • drug rehab marketing agency
  • drug rehab marketing consultants
  • drug rehab marketing

If they can’t rank their own business, how can you expect them to rank yours? Being educated on the many components of SEO, knowing what to look for, and performing some of the SEO themselves will get the smaller centers on page one of Google.

What is Drug Rehab Marketing and Drug Rehab SEO?

Drug rehab marketing goes beyond outreach and “buy rehab leads”. It is a key component in addiction treatment center lead generation.  Some of the things consist of:

  • proper website development
  • building high PR7, PR8, and PR9 back-links
  • schema
  • Google My Business
  • proper H tags
  • keyword counts
  • META descriptions
  • SERP descriptions
  • ALT tags
  • URL’s with keyword
  • and many more

Then there is off-page SEO that involves drug rehab marketing and SEO citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in drug rehab website development about the importance of speed. This is what he had to say;

After proper website development and drug rehab SEO, speed becomes a big factor when ranking on mobile.

While it is impossible to name all the different components, the CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the rehabilitation industry have a poor website structure in their drug rehab lead generation strategy.

Critical Business Areas Are Drug Rehab Marketing and Substance Abuse Billing

In any business, the #1 factor is generating revenue. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table.

Marketing dollars are being thrown and wasted on top of a poorly developed website with poor marketing. In-house billing and unchecked substance abuse billing companies are costing centers operating revenue. If you aren’t looking at the following you may not be in business much longer:

  • how many organic keywords are we ranking for?
  • are we ranking in Google maps for long tail keywords (IE drug rehabs followed by city)
  • have an SEO agency that is increasing rankings on a monthly basis

Our industry is changing fast and the organizations that don’t adapt will not be in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors. Behavioral Health Network Resources is recognized as a top drug rehab SEO marketing agency on Design Rush. We educate and teach our clients search engine optimization.

Marketing Directors Role in Drug Rehab Marketing Marketing and SEO

Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up? They are usually let go because they have little value to the organization with drug rehab marketing.

They have no marketing education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about six months to one year.

What treatment center owners don’t realize is that each employee turnover costs the organization $20,000 in hidden costs. Weeks of rev up time, training, education, administrative costs, HR, equipment, systems to be learned =, and many more. The main reason why this is occurring in our industry is that owners are not supplying the correct tools to Marketing and Outreach. They are relying upon these positions to generate calls, instead of providing the calls for them to convert. This was ok in the past, however, with the current climate it is essential for operators to have a robust business and marketing plan in place.

Drug Rehab SEO Website Development is the First and Most Important Step

The very first step in a solid marketing plan is drug rehab SEO website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.

On the other hand, a website developer plays a much larger role in marketing on the web. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch.

There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. If a website does not have the following Google will not rank you or rank poorly::

  • a proper silo
  • schema, sitemap
  • HTTPS
  • mobile optimization
  • proper local SEO

What to Look for in Search Engine Optimization (SEO)

A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined.

There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a decent web marketing strategy. If your organization or drug rehab marketing agency is not getting your facility on the first page of Google in the 3-pack or in the first three slots on page one organically for key long tail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.

Drug Rehab SEO Marketing 40 Point Checklist for CEO’s and Marketing Directors

As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab SEO questions;

  1. Is our website structurally correct?
  2. Is the hierarchy of our website good for Google?
  3. Are the URL’s for our website correct for drug rehab SEO?
  4. Does our website have an SSL certificate?
  5. Do we have schema incorporated into our website?
  6. Are our Google maps properly coded and placed on our website?
  7. Does our website have a sitemap and have we told Google it’s there?
  8. What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  9. Do the main pages of our website have SEO for these keywords?
  10. Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  11. What marketing company is performing our SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
  12. What keywords are we ranking for in the Google 3-pack?
  13. How do we understand Google analytics and how to use it to build our marketing campaign?
  14. What posts are producing the most calls from our call tracking metrics?
  15. How many calls are being produced by our marketing company?
  16. When was the last time we posted in our Google My Business?
  17. When was the last time we uploaded pictures in our Google My Business?
  18. Are we using Yoast to check the bare minimum for our SEO?
  19. Are our pictures on the website optimized?
  20. Do we have a blog?
  21. Is our blog long-form (1,500 words or more)?
  22. Is our blog content attracting, engaging to our target audience and does it touch an emotional level?
  23. Does our SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google? Do we need a drug rehab SEO blog writing service provider?
  24. Do we any orphaned posts?
  25. How are we building quality back-links?
  26. How many drug rehab marketing and SEO citations do we have?
  27. Do we have a staff page?
  28. Are we getting regular Google Reviews? If not, why?
  29. Can we use email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
  30. How many of our staff are involved in our social media marketing? And, what are the uniform messages we are using?
  31. Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab SEO marketing on Facebook and LinkedIn?
  32. Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
  33. What is our activity on the World’s #1 business networking site LinkedIn (500 million members)? Are you using drug rehab SEO marketing strategies to connect on LinkedIn?
  34. Do we understand how to maximize Facebook (2 billion members)
  35. Are we driving 500-1000 targeted visitors (per article) to your blog posts?
  36. Do we understand and utilize your Google Analytics?
  37. What have we done to utilize call tracking metrics?
  38. Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?
  39. Do we have any kind of Outreach training (LinkedIn, Sales force, answering calls from potential clients, etc…)?
  40. Is our entire organization on the same page with the messages we are putting out on social media?

Addiction Conferences for C-Level Executives Provide Business, Drug Rehab Marketing and SEO Answers

You can get answers to these critical questions and more at Behavioral Health Network Resources next addiction conference on 8/6/19. This event features 5 Executive thought leader panelists providing proven business and marketing solutions. One critical area the event will cover is “Why are my beds empty?, How to navigate the landscape of today’s drug rehab marketing, Google, Legit Script, and NAATP.”  You can check out the entire C-suite Executive event by clicking on the event picture.

We are currently looking for Co-Hosts and Co-Chair sponsors for  New Jersey addiction Executive conference. These addiction conferences cover proven and ethical business and marketing practices. Each event has 5 panelists educating on the real pain points of operators. Some of these topics include;

  • proper website development
  • drug rehab SEO
  • dealing with insurance companies
  • social media marketing
  • the business of medication-assisted treatment
  • substance abuse billing
  • ranking in Google maps
  • legal issues
  • patient brokers

Outreach Needs More Drug Rehab Marketing Education

This is even more evident for Outreach positions. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner. This talk reveals they have 30 days to start generating more referrals. In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.

Understanding Drug Rehab SEO Vs. Digital Darwinism

Your drug rehab SEO marketing outperforms all other marketing combined. It requires H Tags, ALT Tags, SERP’s, URL’s and keywords. Not understanding Digital Darwinism is a costly mistake and could be detrimental to the success of the organization. Once you have set-up the proper foundation you need to drive your target market to your website.

Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.

Drug rehab marketing is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves;

  • key search words
  • H tags
  • internal and external links
  • high PR back-links
  • citations
  • Google My Business
  • Google 3-pack
  • schema
  • site speed
  • SERPS

While this article provides a healthy checklist for drug rehab SEO, there is much more. SEO is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for SEO. Give us a call at 561-235-6195 and ask about our 90-day program that also provides you SEO training.

Press Release; Governor Scott Declares Opioid Public Health Emergency

 

Here is Gov. Scott’s Press Release Declaring Statewide Public Health Emergency for Opioid Epidemic

 

Tallahassee, Fla. — Today, following the Centers for Disease Control and Prevention (CDC) declaring a national opioid epidemic, Governor Rick Scott signed Executive Order 17-146 directing a Public Health Emergency across the state. By signing the Emergency Order, it will allow the state to immediately draw down more than $27 million in federal grant funding from the United States Department of Health and Human Services (HHS) Opioid State Targeted Response Grant which was awarded to Florida on April 21 to provide prevention, treatment and recovery support services. Without the order, it would have taken months for the state to distribute these funds to local communities. In addition to declaring a Public Health Emergency, Surgeon General Dr. Celeste Philip will issue a standing order for Naloxone, an emergency treatment for opioid overdose. This will ensure first responders have immediate access to this lifesaving drug to respond to opioid overdoses.

Governor Scott said, “Today, I issued an executive order which allows the state to immediately draw down more than $27 million in federal grant funding which will immediately be distributed to communities across the state to deal with the opioid epidemic. HHS Secretary Dr. Tom Price awarded the Opioid State Targeted Response Grant to Florida and I want to thank the Trump Administration for their focus on this national epidemic. I have also directed State Surgeon General Dr. Celeste Philip to declare a Public Health Emergency and issue a standing order for Naloxone in response to the opioid epidemic in Florida.

“Last month, I directed the Department of Children and Families (DCF), the Department of Health (DOH) and the Florida Department of Law Enforcement (FDLE) to meet with communities in Palm Beach, Manatee, Duval, and Orange Counties to identify additional strategies to fight the rising opioid usage cases in Florida. They have gotten a lot of feedback this week and we will continue to look at additional ways we can fight this national epidemic which has taken the lives of many Floridians.

“I know firsthand how heartbreaking substance abuse can be to a family because it impacted my own family growing up. The individuals struggling with drug use are sons, daughters, mothers, fathers, sisters, brothers and friends and each tragic case leaves loved ones searching for answers and praying for help. Families across our nation are fighting the opioid epidemic and Florida is going to do everything possible to help our communities.”

Attorney General Pam Bondi said, “This declaration will help strengthen our continued efforts to combat the national opioid epidemic claiming lives in Florida by providing additional funding to secure prevention, treatment and recovery support services. I want to thank Governor Rick Scott for his continued partnership in combating drug abuse in our state; from shutting down pill mills to outlawing deadly synthetic drugs, Governor Scott has long supported efforts by my office and law enforcement to raise awareness, stop drug abuse and save lives.”

See the Executive Order and Public Health Emergency here.

Behavioral health thought leaders have been attending addiction conferences to get better educated on the drug rehab marketing changes. Other government leaders have been pushing legislation fighting the epidemic reducing the gray, illegal operating areas of treatment centers and sober living facilities. Dave Aronberg, Florida State Attorney, and Al Johnson, Asst. State Attorney have put an army of law enforcement in place closing down operators who are participating in illegal patient brokering and putting many lives in danger. They have also been the driving force for tighter laws by pursuing legislation that protects those seeking treatment, and those in treatment.

These key players fighting the epidemic are making changes to industry marketing and operating regulations with House Bill 807, and 65D30. All industry Executives “Need to Know” the extreme changes that are coming, get involved now, be prepared for the changes about to occur, and get educated on ethical business practices. 

You can speak with 5 Thought Leader Addiction Panelists on the coming changes to our industry including Asst. State Attorney, Al Johnson in an open Town Hall Forum on the Sober Homes Task Force on how it was formed, where it is now, and what’s in the future. Get the landscape of the legislative changes coming from the Director of Special Projects at Palm Beach County Substance Awareness Coalition and the groundbreaking work they are doing in re-molding the Administrative and Marketing Changes that are coming soon.

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Where Are Your Addiction Treatment Marketing Dollars?

Addiction treatment marketing dollars are plentiful in the 40 billion dollars a year industry, but many are unaware they are wasting their drug rehab marketing budget. There are many layers of their marketing mix that need to be in place to be effective and understood to not waste their marketing budget.

Allocating Addiction Treatment Marketing Dollars is Complicated

Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are;

  • call center lead generation
  • snail mail
  • email mail marketing
  • organic rankings
  • gorilla marketing

As the list goes on it also includes Facebook, LinkedIn, addiction professional conferences, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.

One more extremely important piece is putting into place analytics; Google analytics, and call tracking. Google is free, and call tracking is very inexpensive. The information that these give will save treatment centers big dollars. They must be able to tell what is working, what is not working, and adjust quickly to these situations.

Addiction Treatment Marketing Dollars It’s in the Mix

There are many that are not using a marketing mix, and not spending enough. They expect immediate results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits. However, there is a cost to marketing in our industry. Being wise with their treatment centers addiction treatment marketing dollars is becoming paramount.

Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. They are ignoring a drug rehab SEO marketing strategy drug rehab SEO marketing strategy. This tight-knit network can only produce a limited amount of referrals. This is extremely risky considering they are trading the same referrals. This is the #1 reason the turn over rate for outreach professionals is 6-12 months. At some point, treatment centers must generate new referrals.

Web marketing outperforms all other marketing combined, however, it requires a foundation including proper website development, SEO, and social media marketing. Owners must provide education and resources for their outreach professionals and provide them with useful tools instead of hiring them solely based on their referral sources. Contracting an experienced drug rehab marketing consultant can provide these tools in addition to guidance on how to properly set-up your website, SEO and social media marketing.

Caution with Valuable Drug Rehab Marketing Dollars

We have a client, that is utilizing our drug rehab social media marketing to maximize his treatment centers addiction treatment marketing dollars. This client is brand new to web marketing in our industry. They were shocked at how complicated and expensive it is to have a successful marketing campaign, and the many different components it entails.

We explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.

 

The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.

Drug Rehab Marketing Revenue Saved by S.W.O.T.

We suggested to do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost-saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intelligence the marketing it is just a guessing game and dollars are being wasted. This analysis also looks at where your web assets are leaking Google juice. Website development and SEO are the top mistakes made by organizations in the addiction treatment industry. Without these be set-up properly you will continue to waste marketing dollars.

This client knew we were thought leaders in marketing in the addiction treatment industry by our activity and exposure.

We carefully explained the many pain points in drug and alcohol addiction treatment center marketing drug and alcohol addiction treatment center marketing. I went in depth on the many avenues to consider including PPC, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowdsourcing organic model, and many more. It critical to find a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again, and again until they become a client.

This client with the help of our web marketing partners is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.

Learn Where Your Addiction Treatment Marketing Dollars Are

Addiction treatment marketing dollars can be saved. Many drug and alcohol addiction treatment centers take short-cuts, and many times take the lowest bidder for their marketing. Some hire a large drug rehab marketing agency thinking they are covered. Understanding why these mistakes are being made is paramount. These are critical mistakes that cost big money. Many owners do not like the experienced marketing leaders in our industry tell them, and the investment that is needed to generate clients. Taking the lowest bidder, and short-cuts costs twice as much than if you invested the time, money, and resources to get the many mechanisms in place for effective marketing. If these are not in place your web marketing efforts will be ineffective.

Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our addiction conferences educating on ethical business and drug rehab marketing. Each of our addiction conferences has 5 Executive thought leader panelists providing proven addiction recovery marketing strategies.

Addiction Treatment Center Re-routed 800 Numbers, Google Maps Hijacking Stealing Your Clients

Addiction Treatment Center Re-routed 800 Numbers is a huge problem nationwide. Many centers are unaware that their Google maps number has been hijacked. Even the ones that are aware, are finding an hour after they get it corrected, it is high jacked again. Behavioral Health Network Resources goal is to educate treatment center CEO’s on ethical business practices. The topic of addiction treatment center re-routed 800 numbers has come up at several of our addiction conferences.

Addiction Conferences Inform About Addiction Treatment Center Re-routed 800 Numbers

These addiction conferences focus on ethical addiction treatment marketing practices. We noticed that this is a widespread national problem, felt it our responsibility to inform recovery centers across the nation. At the bottom of this post, you can listen to a national radio show broadcast educating on how to prevent this from happening to your center. We discuss valuable information on addiction treatment center re-routed 800 numbers. They are stealing your call center lead generation clients.  There are 100,000’s of calls of many treatment centers are being re-routed. This show reveals a couple of ways to protect your organization, including a double log-in process and checking you google maps daily.

Exposing Addiction Treatment Center Re-routed 800 Numbers

➣ Addiction Treatment Center 800 number call forwarding, and how they are endangering many vulnerable individuals seeking help and putting their lives in danger

➣ Questions to ask to make sure your getting information on a safe and reputable treatment center

➣ Google maps hijacking and fake websites all designed to mislead families and addicts

➣ The bad side of marketers who use these types of illegal activities so they can fill Beds and fill their Pockets.

➣ How treatment centers and individuals seeking help can prevent patient brokering tactics above

➣ Information on getting involved with a class action law suit for treatment centers that have had their number high-jacked

Addiction Conferences Educating on Re-routing 800 numbers signifying moments of changeOver 2000 addiction professionals have received valuable information from our Executive addiction conferences. These events feature five Executive Thought Leader panelists, and an interactive audience of 150-200, in a talk show host/town hall forum. Our events are for CEO’s. Executives, Directors, MArketing, and Outreach professionals.

Ethical Addiction Treatment Groups on Rehab Marketing

Join Addiction Professional Referral and Networking Group (16,000 ethical members assisting dozens everyday). We have 1,200 waiting to be approved, and we have banned over 6,000 individuals to date.

National Radio Show on Addiction Treatment Center Re-routed 800 Numbers

Enjoy the Addiction Treatment Center Re-routed 800 Numbers, Google Maps Hijacking Stealing Your Clients Show below.

Posted by RecoveryRadio.fm on Friday, March 24, 2017