Tag Archives: Drug Rehab SEO Techniques

Learn drug rehab SEO techniques that get drug and alcohol addiction treatment centers on page one of Google. These lead generation strategies save $100,000’s of advertising dollars.

Top 3 rehab marketing mistakes behavioral health network resources

Top 3 Drug Rehab Marketing Missing Links Losing Revenue

What Are the Top 3 Drug rehab Marketing Mistakes in 2020?

The top 3 drug rehab marketing missing links in 2020 are critical in addiction treatment center marketing plans. A buy rehab leads strategy and drug rehab call centers are no longer sustainable. Drug rehab marketing is complicated, competitive; it must be respected and understood to achieve results. Addiction treatment center marketing is a red ocean with many competing to have a page one ranking in organic searches. It takes specialized and experienced professionals in many different areas; web development, content SEO writers, Google analytics, call tracking professionals, and many more to produce treatment calls. Hopefully, you are including the top 3 drug rehab marketing missing links.

What Are the Top 3 Drug Rehab Marketing Missing Links?

due-dilligence Top 3 Drug Rehab Marketing Missing Links Losing Revenue

The top 3 drug rehab marketing mistakes are extremely common. This article assumes that you properly invested in your website, and it’s not included in the top 3 drug rehab marketing missing links. In addition, be aware of the new Google speed algorithm update. You need to be sure your pages lightning fast when loading on mobile. If not, you will lose web traffic from organic searches because you will not be ranking high on organic listings. In addition, to have the top 3 drug rehab marketing missing links, you need social signals from many sources to get Google juice from the Google spiders to gain organic rankings on Google (2.3 million searches per second).

If you are a savvy drug and alcohol addiction treatment center owner you should know about the drug rehab marketing agency cookie cutter option that does not produce phone calls. You must have industry experienced professional drug rehab marketing agency building, and strategically constructing your timepiece. In addition, you should use a drug rehab marketing consultant that can save you $100,000’s on your marketing and avoid costly mistakes. One of the biggest mistakes is in web development of your timepiece. I say timepiece because a website is like a watch with many intricate moving parts underneath that must work in perfect harmony to satisfy the Google Gods.

Drug Rehab SEO Marketing and Training

rehab-marketing-training-behavioral-health-network-resources-300x300 Top 3 Drug Rehab Marketing Missing Links Losing RevenueDrug rehab SEO starts with a structurally correct website. There are many nuances that are unique to drug and alcohol addiction treatment industry and having a family member or a friend build your website will cost you wasted dollars in the end. This thing is, you will not know they are wasted. One of the main reasons addiction treatment centers fall into this is because they have a buy rehab leads mentality.

Many are taking a short-term solution to their long-term problem with their census. If your website is not set-up correctly, Google will not rank your website. After your website is structurally correct, you need to have all the pages SEO’d. This is where many fail. Behavioral Health Network Resources not only provides SEO service that gets you ranked, but we also sit down with you and teach you the many things you can do on your own. Our 90-day drug rehab SEO marketing program gives you the tools and shows you how to achieve many aspects of SEO on your own.

#1 of the Top Drug Rehab Marketing Missing Links – Google Analytics

The first of the top 3 drug rehab marketing missing links is Google analytics. Many say they have it, but few understand this extremely valuable tool. This must be used to understand what is working, and what is not working in your marketing mix. Even if you are using a buy drug rehab leads strategy, you must know if the leads you are buying are generating traffic. It’s in our top 3 drug rehab missing links because this travel guide is telling you exactly what to do for your addiction treatment marketing to produce results.

This rehab marketing tool should be used daily.

Google analytics can tell you about geographical locations, traffic sources, content visited real-time metrics, or over any period. It can also tell you the number of visitors to your site for any period, your visitor’s interests, engagement, what pages your potential clients are visiting once they are on your site, and how long they were there.

#2 of the Top 3 Drug Rehab Marketing Missing Links – Call Tracking

call-tracking-metrics-300x48 Top 3 Drug Rehab Marketing Missing Links Losing Revenue

The second of the top 3 drug rehab marketing missing links is call tracking. This is an absolute must, and an inexpensive tool providing vital data for your addiction treatment center marketing. Again, you must have this tool to understand if the calls being generated are from your buy drug rehab leads funnel. If you don’t have it you should implement it.

This tells you exactly what parts of your addiction treatment marketing mix are generating calls.

Call tracking is a slick tool that tells you the path they took on your website, name of the caller, location, date, time and length of the call. Even more powerful for your drug rehab marketing is you can assign a unique phone number for every aspect of your marketing. You can assign a single number for all your Facebook marketing. A single number for each of your splash pages. A single number for the call center you are using, and many more.

#3 of the Top 3 Drug rehab Marking Missing Links – Social Media Educates Against a Buy Rehab Leads Strategy

The last of the top 3 drug rehab marketing missing links is social media marketing. This was an unexpected lesson I learned when I started my drug rehab marketing agency. I kind of understood social media by intimately knowing LinkedIn. However, I did not realize how much powerful Facebook was in growing targeted groups and driving much more targeted traffic to a website (500-1000 views per article in a 5-7-day period.)

I also learned that the power of Facebook is in the personal profiles and owning groups. We ran tests over a year on our Facebook drug rehab marketing page which was robust and compared that to our personal profiles, and 14 addiction and behavioral health groups. The results were astounding clear that the power of Facebook lies in the personal profiles and groups we owned. The activity and engagement were 100 times greater! It made me realize the drug rehab marketing mistakes that many treatment centers make in their drug rehab marketing plan.

Social media allows you to reach the largest audience over any other medium. Used correctly, you can reach potential addiction treatment clients in large numbers. Here are the must use social media for treatment center marketing; Facebook, YouTube, LinkedIn, Twitter, and G+.

Many centers do not understand the different social mediums, and how to unleash the power they possess. Each medium has its own secrets, tricks, and back-doors that treatment centers executives and marketing professionals must understand. Many addiction treatment marketing professionals are wasting tremendous amounts of time when using social media. Social media, if used correctly can generate targeted and measurable visitors to your website and direct phone calls. This is an excellent way to get out of the short-term solution of a buy rehab leads strategy.

Drug Rehab Marketing is Not Just Social, You Can’t Rely on Drug Rehab Call Centers

First, let’s understand business marketing has specific goals and steps to achieve those goals. The goals of business marketing are to attract, engage, capture and convert. You are not going to attract addiction treatment clients with; “Were Sunshine Addiction, JACHO Accredited, and Have Empty Beds”, or “Check Out Our New Website.”

The two ways to attract your target audience are with the picture, title of the post and a few lines of copy. Remember, you are competing against massive amounts of traffic on Facebook (billions of interactions every day.) All three of these components must attract and engage on an emotional level. Many recovery centers do not understand this strategy due to their buy rehab leads mentality demanding instant results.

marketing-strategies-300x104 Top 3 Drug Rehab Marketing Missing Links Losing RevenueAddiction treatment center marketing must have engaging content with blog posts (proper search engine optimization, housed on the website with a good call to action) that are relevant. The goal is to touch and engage on an emotional level those that may need help.

Interesting Drug Rehab Marketing Facts on Facebook

Here are some interesting facts about users (2 billion) of Facebook. Remember what you are competing against to get potential addiction treatment clients to click through to your website;

  • 90% of web users ages 18-29 are using Facebook
  • 80% of the US web users ages 30-49 are on Facebook
  • 70% of web users that are college educated and earn more than $75,000 per year are on Facebook

Facebook is the #1 used social media site in the world, that is why we included it in our top 3 drug rehab marketing missing links. Facebook paid marketing works, however, you must completely understand how to use it. Either way, paying someone that doesn’t understand it, or doing it in-house could be costing you marketing dollars. It is paramount that you correctly install and format the Facebook pixel on your website and correctly format it within Facebook.

This is critical for Facebook to capture anyone that was interested in your campaigns. Done correctly, Facebook will be able to re-target them on future campaigns. This way you are maximizing your marketing dollars because you have corralled them for the future. Facebook marketing must be in your Addiction treatment center marketing mix organically, and, or with paid advertising.

Organic Drug Rehab Marketing on Facebook

Social media marketing is earned over time, so it makes sense to build a target audience (capture) that you own along the way. Many addiction treatment centers severely lack an audience that is their intellectual property. You need large numbers, tens of thousands to produce results. You can check out our 90-day drug rehab SEO and marketing package that instantly taps you into our already built large targeted audience.

Organically growing friends (Facebook), level one connections (LinkedIn), followers (Twitter), growing targeted groups and email marketing are  a must for your addiction treatment center marketing.

Get Educated on Drug Rehab Marketing at Addiction Conferences EMP Series in November 2020

addiction-conferences-BHNR-300x156 Top 3 Drug Rehab Marketing Missing Links Losing Revenue

Behavioral Health Network Resources addresses these issues and more at their Executive addiction conferences. Learn proven and ethical business and drug rehab marketing strategies providing long-term solutions. The industry has changed fast and the ones that adopt new business strategies will survive.

We are currently looking for Co-Host and Co-Chair sponsors with our 16th addiction Executive conference. These sponsorship’s come with back-end marketing you can not get anywhere else. Our new and exciting talk show host, town hall forum is a hit across the US. The C-Level conferences attack the current and difficult pain points the CEO and Executive are up against.

There are many changes in laws, regulations, billing, insurance companies and more are causing many centers to close. These addiction conferences cover proven business and marketing strategies. Give Charles Davis a call below and let’s partner in educating on ethical business and marketing strategies.

Examine the Top 3 Drug Rehab Marketing Missing Links in Your Drug and Alcohol Addiction Treatment Center

The top 3 drug rehab marketing missing links information in this article only covers a fraction of what is needed. For a successful addiction treatment center marketing plan you must also include drug rehab advertising specialist. There are many mistakes made drug and alcohol addiction treatment centers in their marketing. Understanding the vast amount of marketing education is critical for a CEO and Marketing Directors. Give us a call 561-235-6195 and let’s correct some of your web marketing mistakes

The first step is to get away from a buy rehab leads strategy and drug rehab call centers to get control of you’re marketing. Behavioral Health Network Resources continually provides valuable information on some of the things to look for in your rehab marketing. Check out some of our many other articles in our addiction treatment center drug rehab marketing and SEO blog and we encourage you to leave us a comment so we can help you.

Are there items we missed? We’d love to hear your input, leave us a remark below.

Addiction Treatment Center Marketing Lead Generation wasted rehab marketing dollars

Addiction Treatment Center Marketing Lead Generation

What is Addiction Treatment Center Lead Generation in 2020?

Addiction treatment center marketing lead generation strategies in 2020 is a big picture, Owners and Marketing Directors need a vision for long-term solutions. Many treatment centers are short-sighted with their drug rehab leads spend efforts. I’m not the only one that sees this in the addiction treatment and addiction sales/service markets. So much, that they don’t read, or understand their Google Analytics. Also, many do not have call tracking telling them where the call came from (Facebook, LinkedIn, Twitter, organic, paid, etc.). What articles are producing the most calls, and who made the call. You also get their contact information and much more intelligence.

5-Pillars-of-SEO-300x178 Addiction Treatment Center Marketing Lead Generation

Many industry experts are saying that only about 5-10% of all internet traffic is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.

Addiction Treatment Center Marketing Drug Rehab Leads Generation Spending Big Dollars

google-money-featured-300x142 Addiction Treatment Center Marketing Lead Generation

There are big dollars spent on addiction treatment center marketing lead generation strategies in the Addiction Treatment Industry. It takes a lot to get treatment clients and to get sales/service business. According to Forbes Magazine, 40 BILLION Dollars of revenue are generated from addiction treatment alone. If you are savvy in addiction treatment center marketing lead generation strategies, you are spending 20% of your revenue on marketing. That means there are over 8 billion dollars being spent on addiction treatment marketing in our industry. Even well-established centers, and especially new centers should have an addiction treatment center consultant guiding, and steering them away from costly mistakes.

Driving Visitors to Your Website in 2020 Equals More Treatment Calls

marketing-strategies-300x104 Addiction Treatment Center Marketing Lead Generation

In 2020, drug rehabilitation centers need to get more visitors to their website. It generally takes about 10-15 treatment calls to generate one client in addiction treatment center marketing lead generation strategies. The CPA is generally $3,000-$5,000 per client depending on how you break it down. In that process, there are 100’s that have touched upon their center. The days of being happy about getting that one treatment call is gone. You need to repeatedly and continually get them back into your referral sales funnel. Also, focusing on a minimum of 4 social mediums and use keywords when linking (LinkedIn drug rehab marketing, Facebook drug rehab SEO marketing, Twitter drug rehab marketing, and YouTube) is an absolute must. However, they need an established large audience, and solid content to drive traffic (we drive 500-1000 visitors every 7-10 days) organically growing SEO is paramount. Social media is a must for any treatment center, and they need to learn how to build their own electronic assets.

Addiction Treatment Center Marketing Drug Rehab Lead Generation Strategies

Many small to medium size players have unsophisticated marketing infrastructure in place. They have an overall lack of knowledge of drug rehab marketing and an understanding of SEO. They have been somewhat successful until now in the AD WORDS sandbox and using drug rehab call centers to generate treatment calls. Google pay per click is not the answer for drug rehabilitation centers.

There are more reliable marketing strategies for substance abuse treatment. Drug rehab SEO marketing will outproduce PPC and the cost per acquisition is much less over time. However, it takes about 90 days to start seeing results. Rehab owners need a long-term plan, with a diverse marketing mix, that gives them something to show for their yearly spend on addiction treatment marketing.

consultant-4-300x161 Addiction Treatment Center Marketing Lead Generation

With the game being restricted it is difficult to generate qualified leads. The Google restrictions and new drug rehab call centers restrictions are squeezing many substance abuse treatment centers. There marketing has completely stopped with nothing to show for their spend. Placing a solid organic model to their addiction treatment center marketing lead generation strategies mix would have played better. They would still have a steady drip of conversions, and steady Eddy SEO with an audience they own.

Content Models take time to start producing (6-9 months) and take years to put your organization in their optimum position. It takes an understanding of social media, email marketing, SEO, call tracking, Google analytics and much more. Contact one of our drug rehab marketing consultants or 561-235-6195 to make sure you have something to show for your marketing spend in the future.

Addiction Treatment Center Marketing Needs Drug Rehab Marketing and SEO Consultants

Drug Rehab marketing and SEO consultants are critical to survive extreme competition and generate treatment calls. If you are a CEO or an Executive of an addiction recovery treatment center you must have detailed substance abuse marketing plan to generate treatment calls. It is critical that drug rehabilitation center owners have a drug rehab marketing agency, drug rehab marketing consultants and a specialized SEO company performing the marketing.

These drug rehab marketing and SEO consultants will provide a healthy rehabilitation centered marketing mix to generate clients. A marketing mix is constantly changing and being modified to the ongoing changes in the market. If you don’t have one, you better get one because with the changes on the business side of our industry it has become paramount you have one in place.

Drug Rehab Marketing SEO Specialists Getting on Page One

West-Palm-Beach-Florida-addiction-treatment-centers-audiences-300x114 Addiction Treatment Center Marketing Lead GenerationAll treatment centers should own a targeted addiction professional and individuals seeking an addiction treatment marketing audience. Building and owning a social media audience gives a lifetime value to your center that pays dividends year after year. If you haven’t, start building your center’s electric assets. Grow a targeted audience that is yours to keep. We are an addiction treatment center marketing and consulting firm.

Our team, with over 30 years combined industry experience can increase calls, traffic, and revenue. Our 90-day marketing program teaches drug rehab SEO and instantly plugs you into our direct and targeted audience on Facebook (100,000), LinkedIn (75,000), and Twitter (14,000). We run your Facebook and LinkedIn for 90-days distributing your quality content to millions. After the 90-days we teach you all the secrets, tricks, and back-doors on these mediums so you can finally have an audience that you own.

Patient Brokering Top 5 Legal Things Nationally

What is Patient Brokering for Drug and Alcohol Addiction Treatment Centers?

Patient Brokering is affecting drug and treatment center owners, detox center owners, sober home operators, and all addiction professionals. This hurricane hit Florida in full force and is becoming a category 5 in California with other states following soon. Florida was irresponsibly labeled by the media with the “Florida shuffle”. Now, California is being labeled the “rehab Riviera”.  California drug rehabilitation centers need to be prepared because this irresponsible journalism will deter many from attending treatment there. Florida has been experiencing this for over a year with many ethical operators closing their doors.

Patient brokering is when individuals or companies lure in potential treatment center clients for monetary compensation. This compensation can be from $500-$5,000 per individual. Individuals with good insurance can potentially be worth hundreds of thousands of dollars. Patient brokering also occurs when drug rehabilitation centers lure in clients with discounts and incentives. The boots on the ground strategy of buying and selling of clients by unethical drug and alcohol addiction treatment centers are happening all across the nation.

The Florida law pertaining to patient brokering for addiction treatment centers and sober homes in under Chapter 817.505. This hurricane is directed towards patient brokers, drug dealers, prescribing doctors, and hospitals (collection of OD data). However, it has drastically affected many addiction treatment centers in South Florida. It requires them to operate quite differently facing severe penalties, felony charges, and jail time. The old “Laissez-faire” operating mentality is gone and being replaced because of abuse, irresponsibility, and the loss of many lives. The patient brokering laws passed in Florida affect the nation. All addiction professionals must be aware of the new Florida patient brokering laws as of July 1, 2017.

BHNR Educates on Ethical Business Practices Fighting Patient Brokering

This is the first time our industry we have regulations designed to get rid of the large underground network of patient brokers. The new laws are ultimately designed to address the heroin epidemic and save lives. For right now they are forced on drug rehabs in Florida and West Palm Beach. However, they are quickly spreading across the nation with California drug rehabs next. If you do not completely understand all the legislation that has come and is coming you will not be operating soon.

 

what-you-need-to-know-300x300 Patient Brokering Top 5 Legal Things NationallyAt Behavioral Health Network Resources October 27, 2016 event where we were honored to have the Riviera Beach Civil Drug Court. We raised over $400,000 worth of treatment scholarships (services not monies). At that event, we said there was a hurricane coming to South Florida. We were preparing the addiction professionals for the upcoming changes. We host addiction conferences (14 events total) educating Executives on the ethical business side of addiction. Behavioral Health Network Resources knew it was their responsibility to fight against patient brokering. To use our loud voice in the professional community, and on social media educating on these complex changes.

Drug Rehabs in Florida Understanding the Landscape

Early in 2017, we were attending the Sober Homes Task Force and the Palm Beach County Substance Awareness Coalition (PBCSAC) meetings. We did this to try and understand the legislative process and the changes that are coming from some of the industry’s addiction professionals. We sat quietly, listening, getting educated, and took in all the information that we could to get an understanding to educate the professional community and the Executives attending our events.

animinity-Copy Patient Brokering Top 5 Legal Things NationallyWe sat in meetings and tried to get an understanding on these changes. We noticed that there are only about 40-50 organizations participating with these organizations. These organizations have formed the landscape for the legislative changes. Any organization that has not been present or decided not to participate could have helped mold the new regulated addiction treatment industry.

Educating the Behavioral Health Industry for Clarity

In our current journey, there are still areas where we are confused. The legal jargon that the laws and bills are written can be extremely difficult to understand. Trying to completely understand some areas where there are loopholes. Many of these changes affect drug rehab marketing and SEO marketing on the web and referrals to and from addiction treatment centers. We have spoken with many operators and addiction professionals. Many thought the changes would never happen. Almost all are relying on the interpretation of their legal counsel, or even worse an interpretation from their peers. We have also seen on social media the same type of reaction with many complaining, but few get involved.

Patient Brokering Laws in Florida

The current Florida law that was passed on July 1, 2017 (HB 807, SB 788) covers many different areas. Below these are broken down into simplistic terms:

Drug Rehab Marketing: Drug treatment center marketers will need to be licensed by the state’s Division of Consumer Services. Deceiving, lying, or misleading about treatment services offered, amenities and the high jacking of 800 numbers will be a first-degree misdemeanor. We have been educating centers of the 800-number high jacking using our national social media audience, and as a personality on the national Radio Raw Show.

HB 807 (SB 788) — Marketers will now have to be licensed and there are stiff penalties and fines for patient brokering. and centers will be held legally liable for deceptive marketing practices. It makes DCF the “big brother” and enforcer of the industry. You can find more information by reading “Top Five Criteria Sober Living West Palm Beach

Sponsors: Reps. Bill Hager, R-Boca Raton; Gayle Harrell, R-Stuart; and Joseph Abruzzo, D-Boca Raton; and Sen. Jeff Clemens, D-Atlantis.

HB 249 (SB 588) — Paramedics, emergency techs, and hospitals to collect data on overdoses and report them to the Dept. of Health. It also forces hospitals to adapt to overdose protocols.

Sponsors: Reps. Bob Rommel, R-Naples, Larry Lee Jr., D-Fort Pierce; and Sen. Kathleen Passidomo, R-Naples.

HB 477 —  Directly attacks drug dealers with min. and mandatory jail time including heavy fines for dealing in fentanyl. It also gives prosecutors the option of imposing murder charges.

Sponsors: Reps. Kathleen Peters, R-St. Petersburg; and Charlie Stone, R-Ocala.

HB 557 (SB 840) — Directed towards prescribing physicians controlling the number of opioids prescribed to five days. The Prescriptions that are filled for any controlled substances must be reported in the State prescription drug monitoring database within one day.

Sponsors: Rep. Nicholas Duran, D-Miami, Rep. David Silvers, D-West Palm Beach; and Sen. Jeff Clemens, D-Atlantis.

SB 886 (HB 791) — Protects individuals that have been Marchman Acted by making their court records confidential.

Sponsors: Sen. Bobby Powell, D-West Palm Beach; Rep. Joseph Abruzzo, D-Boca Raton.

Criminal Penalties: Statewide you can be investigated and prosecuted for patient brokering. The prosecution could result in a felony and the fines increase with the number of patients brokered. Brokering more than 20 patients will be a first-degree felony and a whopping fine of $500,000.

Patient Brokering and DCF

top-5-a-300x225 Patient Brokering Top 5 Legal Things NationallyDCF’s Role (Department of Children and Families): It will now cost much more to license a facility and the penalty for operating without a license is a third-degree felony with a maximum 5 years in jail. DCF significantly increased licensing fees. Operating without a license becomes a third-degree felony, carrying a maximum five-year prison sentence. DCF now has new rules including; clinical, treatment best-practices, operating standards, levels of qualifications for addiction professionals and the number of staff that will be required to operate. DCF will is also allowed to visit your center anytime without notice and inspect all of the above.

As a treatment center owner, detox center owner, sober living owner and all addiction professionals you need to completely understand the 5 bills that have passed below;

Patient Brokering Drug Rehabs in Florida Sets the Regulation Pace for the Nation

While Florida has one of the worst reputations for addiction treatment in the US, we must realize that Florida is also one of the most popular destinations for treatment and one of the nation’s largest providers of treatment. The large underground patient brokering network is national and many other states have the same issues as Florida. However, the spotlight has been on South Florida. The work that has been done, and will be done, is setting a precedent to be followed nationally. California drug rehabs are now experiencing new patient brokering laws on September 27, 2018. With the heroin epidemic killing more than 150 per day, many other states will be following soon.

We would love to hear your thoughts on the current situation on new laws affecting the heroin epidemic. Leave your comments below.

Addiction-Conferences-EMP-Series-300x157 Patient Brokering Top 5 Legal Things NationallyWe are dedicated to educating Addiction Executives on ethical business practices nationwide, with our events attracting a national audience. Our addiction conferences EMP series events have educated Florida Executives with 14 events on ethical business and marketing solutions. These addiction conferences teach Executives, directors and outreach ethical drug rehab marketing strategies. If your organization is dedicated to ethical business practices and you want to educate your peers, we would like to speak with you about participating in our addiction conference. Our conferences have helped us build up one of the largest addiction professional audiences in the nation. These conferences have assisted us in being educated by successful thought leaders in drug rehab SEO marketing.

Addiction Professional Groups Fighting Against Patient Brokering

Facebook Addiction Professional Referral Group 19,000 Members (500 being vetted for approval). An extremely active group is an outstanding ethical resource for Addiction Professionals. This group has banned over 4,000 questionable members. CLICK HERE

LinkedIn Addiction Professional Referral Group 19,000 Members

Facebook The Business Side of Addiction and Behavioral Health 2,500 Members

Facebook South Florida Addiction Professional Connection 1,900 Members

Facebook Generation “X” Addiction Unleashed 10,000 Members

Facebook South Florida Addiction Connection 2,000 South Florida Members

Facebook Addiction Treatment Industry Top 100 6,000 Members

Facebook South Florida Connection Addiction and Behavioral Health 10,000 Members

Facebook Addiction and Behavioral Health Events 5,000 Members

Facebook  ᗩᗪᗪIᑕTIOᑎ ᖇEᔕᑕᑌE; ᕼEᒪᑭ ᗷEᖴOᖇE IT’ᔕ TOO ᒪᗩTE 6,000 Members

Facebook Addiction and Behavioral Health Options 2,500 Members

Facebook 𝑩𝒓𝒆𝒂𝒌𝒊𝒏𝒈 𝒕𝒉𝒆 𝑪𝒚𝒄𝒍𝒆 1,000 Members

Follow our drug rehab marketing blog with Bloglovin

Our industry is changing fast, self-regulation, unity and positive messages are needed. We felt it’s extremely important for all professionals in our industry to gain as much knowledge as possible on these drastic changes and have allowed access to the Facebook Live feed below of a key addiction conference. This event featured the sober homes task force and was key for many South Florida operators. Below you can visit the panelist portion of the event and get educated on some of the issues.

Monumental Industry Changes Conference – Sponsored by RecoveryRadio.FM

Posted by RecoveryRadio.fm on Wednesday, May 10, 2017

Where are your addiction treatment marketing dollars

Where Are Your 2021 Addiction Treatment Marketing Dollars?

Why Will There be Wasted Drug Rehab Marketing Dollars in 2021?

Addiction treatment marketing dollars in 2021 can be spent quickly without any type of return. Many drug rehabs are unaware they are wasting their drug rehab marketing budget allocated for 2020. There are many layers of their marketing mix that need to be in place to be effective and understood to not waste their marketing budget.

marketing-Solutions-charles-davis-addiction-treatment-marketing-300x200-1-300x200 Where Are Your 2021 Addiction Treatment Marketing Dollars?Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are;

  • call center lead generation
  • snail mail
  • email mail marketing
  • organic rankings
  • gorilla marketing

As the list goes on it also includes Facebook, LinkedIn, addiction professional conferences, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.

One more extremely important piece is putting into place analytics; Google analytics, and call tracking. Google is free, and call tracking is very inexpensive. The information that these give will save treatment centers big dollars. They must be able to tell what is working, what is not working, and adjust quickly to these situations.

Addiction Treatment Marketing Dollars in 2021 It’s in the Mix

There are many that are not using a marketing mix in 2021, and not spending enough. They expect immediate results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits. However, there is a cost to marketing in our industry. Being wise with their treatment centers addiction treatment marketing dollars is becoming paramount.

Addiction-professional-learning-how-to-allocate-addiction-treatment-marketing-dollars-300x218 Where Are Your 2021 Addiction Treatment Marketing Dollars?Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. They are ignoring a drug rehab SEO marketing strategy drug rehab SEO marketing strategy. This tight-knit network can only produce a limited amount of referrals. This is extremely risky considering they are trading the same referrals. This is the #1 reason the turn over rate for outreach professionals is 6-12 months. At some point, treatment centers must generate new referrals.

Web marketing outperforms all other marketing combined, however, it requires a foundation including proper website development, SEO, and social media marketing. Owners must provide education and resources for their outreach professionals and provide them with useful tools instead of hiring them solely based on their referral sources. Contracting an experienced drug rehab marketing consultant can provide these tools in addition to guidance on how to properly set-up your website, SEO and social media marketing.

Caution with Valuable Drug Rehab Marketing Dollars

We have a client, that is utilizing our drug rehab social media marketing to maximize his treatment centers addiction treatment marketing dollars. This client is brand new to web marketing in our industry. They were shocked at how complicated and expensive it is to have a successful marketing campaign, and the many different components it entails.

We explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.

 

Addiction-Treatment-Marketing-Common-Mistakes-300x201-1-300x201 Where Are Your 2021 Addiction Treatment Marketing Dollars?The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.

Drug Rehab Marketing Revenue Saved by S.W.O.T.

drug-rehab-consultant-examining-current-marketing-plan-300x200-1-300x200 Where Are Your 2021 Addiction Treatment Marketing Dollars?

We suggested to do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost-saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intelligence the marketing it is just a guessing game and dollars are being wasted. This analysis also looks at where your web assets are leaking Google juice. Website development and SEO are the top mistakes made by organizations in the addiction treatment industry. Without these be set-up properly you will continue to waste marketing dollars.

This client knew we were thought leaders in marketing in the addiction treatment industry by our activity and exposure.

We carefully explained the many pain points in drug and alcohol addiction treatment center marketing drug and alcohol addiction treatment center marketing. I went in depth on the many avenues to consider including PPC, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowd sourcing organic model, and many more. It critical to find a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again, and again until they become a client.

This client with the help of our web marketing partners is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.

Learn Where You Are Spending Your Companies Addiction Treatment Marketing Dollars in 2021

Addiction treatment marketing dollars can be saved. Many drug and alcohol addiction treatment centers take short-cuts, and many times take the lowest bidder for their marketing. Some hire a large drug rehab marketing agency thinking they are covered. Understanding why these mistakes are being made is paramount. These are critical mistakes that cost big money. Many owners do not like the experienced marketing leaders in our industry tell them, and the investment that is needed to generate clients. Taking the lowest bidder, and short-cuts costs twice as much than if you invested the time, money, and resources to get the many mechanisms in place for effective marketing. If these are not in place your web marketing efforts will be ineffective.

Addiction-conferences-educating-on-moments-of-change-by-behavioral-health-network-resources-300x200-1-300x200 Where Are Your 2021 Addiction Treatment Marketing Dollars?Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our addiction conferences educating on ethical business and drug rehab marketing. Each of our addiction conferences has 5 Executive thought leader panelists providing proven addiction recovery marketing strategies.