Drug rehab SEO blog writing is a vital area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.
The behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Adwords and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.
Ranking organically on Google for keywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO. Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.
The main goal of blogs is to get your target audience to read it. The #1 way to accomplish this is to get your blog posts on page one of Google. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.
We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.
Why is Marketing Budget Wasted on pay per click and Legit Script?
Remember the big picture is to get ranked organically on page one of Google for the long-tail keyword. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through Ad Words and PPC. They could save big money if they would learn all about drug rehab marketing.
There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.
Ad Words and PPC (pay per click) will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with Ad Words, you tend to get a lot of Medicaid and Medicare calls. Consider this, pay per click ads on page one only receives 1.81% of the clicks. The Google Maps and top three organic listings get 60-70% of page one clicks.
The #1 mistake made in our industry is treatment centers produce blogs that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.
What Are the Top 10 Mistakes Made with Drug Rehab SEO Blog Writing?
Owners must know the top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. You may also be interested in the common mistakes made in drug rehab SEO marketing website development. In addition, you must be aware that blogs should touch the reader on an emotional level. If the blog post is attracting, engaging and touches on that level, chances are high they will call.
Google My Business Listing is incomplete and not updated regularly.
A long-tail keyword is not in the URL.
The long-tail keyword is not the blog title.
Improper use H Tags (H1, H2, H3, etc…)
ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
SERP description should be 160 charters and include the long-tail keyword.
Blog posts are too short, they should be at least 1,500 words.
Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
LSI words are not used.
Too many orphaned posts.
Take Inventory of Blog Posts and Where They Rank on Google
Get an SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.
This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing SEO. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:
drug rehabs (followed by your city)
opiate and alcohol detox (followed by your city)
inpatient drug rehabs (followed by your city)
outpatient drug rehabs (followed by your city)
intensive outpatient drug rehabs (followed by your city)
sober homes (followed by your city)
Leading by Example with our Drug Rehab SEO Blog Writing
Behavioral Health Network Resources drug rehab marketing leads by example with our SEO blog writing. Our organization ranks for many industry marketing keywords and on page one. In fact we unprecedentedly dominate page on for drug rehab marketing, drug rehab marketing agency, and drug rehab SEO. We have 3-5 page one listings for these keywords. Remember we are competing against other agencies that say they do the best drug rehab SEO. We purposely rank for keywords that centers need to rank for to demonstrate our abilities. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:
drug rehabs West Palm Beach (Behavioral Health Network Resources)
opiate detox West Palm Beach (Behavioral Health Network Resources)
sober homes West Palm Beach (Behavioral Health Network Resources)
drug rehabs in Florida (Behavioral Health Network Resources) This is search 10,000 times per month.
California drug rehabs (Behavioral Health Network Resources)
drug rehabs New Jersey (our client has 2 page one listings and Google Maps)
drug rehabs San Diego (our client is on page one)
outpatient drug rehabs San Diego (our client has 2 page one listings)
drug rehabs Los Angeles
outpatient drug rehabs New Jersey (Our client is on page one and Google Maps)
drug rehabs Van Nuys (Our client has one page one listing and Google Maps)
outpatient drug rehabs Van Nuys (Our client has 1 page one listing and Google Maps)
Indiana drug rehabs (our client is on page one)
substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)
These are all highly competitive keywords in large markets. Getting these profiles and blogs to rank is no easy feat. Our most recent client drug rehabs San Diego, California went from no existing to page one of Google in 90-days. It takes strategically built blogs with distribution channels to get them to rank.
Addiction Conferences Educating on Drug Rehab SEO and Marketing
Our addiction conferences focus on drug rehab marketing and SEO. The next event is “Get Linked for Addiction Professionals” on 5/20/20. This event will provide tools for Outreach and SEO techniques for CEO’s and Marketing Directors. We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.
Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.
Blog Content Relates to Lead Generation
The main component of drug rehab SEO blog writing is the content. We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 14,000 members.
Many outreach professionals are attempting to post poor quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:
any posts that do not link through to a website
we are an intensive outpatient treatment center and JACHO accredited
we have beds available
telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.
These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.
Learn More About Our Drug Rehab SEO Blog Writing Service
The behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan. They thought they could survive with just boots on the ground tactics and Google Ad Words. Relying only solely on these is extremely risky.
Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.
Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also re purpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google
Drug rehab marketing is understandably becoming the most important part of drug and alcohol addiction treatment centers business model. Search engine optimization (SEO) is what allows Google to effectively communicate with your website. Search engines speak many languages, but SEO is what it understands best. It requires on-page and off-page critical areas to rank on page one.
Substance abuse marketing for intensive outpatient programs and inpatient drug rehabs requires many different areas. CEO’s and Directors have always taken short term solutions to their long-term problem of a healthy census. They expect immediate results in all their marketing efforts. Many rehabilitation centers are seeking that one thing. They think they can do one singular thing that generates clients or gets them page one rankings, it doesn’t exist. Drug rehab SEO and marketing takes many things to accomplish, time and investment.
Understanding Drug Rehab Marketing, SEO and Digital Darwinism
Digital Darwinism is a sign of the 21st-century. It demonstrates that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide.
The one thing they all had in common is that they suffered from drug rehab SEO digital Darwinism. They stayed with past and outdated drug rehab marketing, SEO and business strategies. These consist of a “buy rehab leads” mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.
Now, in 2019, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic marketing. Google AdWords is not the answer for small to medium size players. A $10,000 budget gets eaten fast considering there are big players spending in excess of $500,000 per month. In order to achieve page one rankings in organic marketing, it takes;
a structurally correct website
a fast loading website
drug rehab SEO
Each component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one clicks. The first three organic slots and Maps account for 70% of page one clicks.
Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions
Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $500,000’s every month.
They can compete with proven strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option (click to read more on how they are burning operators.) Many of these agencies do not even rank for key terms for their own business like;
drug rehab SEO
drug rehab marketing agency
drug rehab marketing consultants
drug rehab marketing
If they can’t rank their own business, how can you expect them to rank yours? Being educated on the many components of SEO, knowing what to look for, and performing some of the SEO themselves will get the smaller centers on page one of Google.
What is Drug Rehab Marketing and Drug Rehab SEO?
Drug rehab marketing goes beyond outreach and “buy rehab leads”. It is a key component in addiction treatment center lead generation. Some of the things consist of:
proper website development
building high PR7, PR8, and PR9 back-links
Google My Business
proper H tags
URL’s with keyword
and many more
Then there is off-page SEO that involves drug rehab marketing and SEO citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in drug rehab website development about the importance of speed. This is what he had to say;
After proper website development and drug rehab SEO, speed becomes a big factor when ranking on mobile.
While it is impossible to name all the different components, the CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the rehabilitation industry have a poor website structure in their drug rehab lead generation strategy.
In any business, the #1 factor is generating revenue. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table.
are we ranking in Google maps for long tail keywords (IE drug rehabs followed by city)
have an SEO agency that is increasing rankings on a monthly basis
Our industry is changing fast and the organizations that don’t adapt will not be in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors. Behavioral Health Network Resources is recognized as a top drug rehab SEO marketing agency on Design Rush. We educate and teach our clients search engine optimization.
Marketing Directors Role in Drug Rehab Marketing Marketing and SEO
Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up? They are usually let go because they have little value to the organization with drug rehab marketing.
They have no marketing education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about six months to one year.
What treatment center owners don’t realize is that each employee turnover costs the organization $20,000 in hidden costs. Weeks of rev up time, training, education, administrative costs, HR, equipment, systems to be learned =, and many more. The main reason why this is occurring in our industry is that owners are not supplying the correct tools to Marketing and Outreach. They are relying upon these positions to generate calls, instead of providing the calls for them to convert. This was ok in the past, however, with the current climate it is essential for operators to have a robust business and marketing plan in place.
The very first step in a solid marketing plan is drug rehab SEO website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.
On the other hand, a website developer plays a much larger role in marketing on the web. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch.
There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. If a website does not have the following Google will not rank you or rank poorly::
a proper silo
proper local SEO
What to Look for in Search Engine Optimization (SEO)
A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined.
There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a decent web marketing strategy. If your organization or drug rehab marketing agency is not getting your facility on the first page of Google in the 3-pack or in the first three slots on page one organically for key long tail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.
Are we getting regular Google Reviews? If not, why?
Can we use email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
How many of our staff are involved in our social media marketing? And, what are the uniform messages we are using?
Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab SEO marketing on Facebook and LinkedIn?
Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
Do we understand how to maximize Facebook (2 billion members)
Are we driving 500-1000 targeted visitors (per article) to your blog posts?
Do we understand and utilize your Google Analytics?
What have we done to utilize call tracking metrics?
Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?
Do we have any kind of Outreach training (LinkedIn, Sales force, answering calls from potential clients, etc…)?
Is our entire organization on the same page with the messages we are putting out on social media?
Addiction Conferences for C-Level Executives Provide Business, Drug Rehab Marketing and SEO Answers
You can get answers to these critical questions and more at Behavioral Health Network Resources next addiction conference on 5/20/20. This event features education on LinkedIn. It can be used effectively for outreach and SEO. Yes, SEO click to lean more about our addiction conference. These are proven business and marketing solutions. One critical area the event will cover is “Why are my beds empty?, How to navigate the landscape of today’s drug rehab marketing, Google, Legit Script, and NAATP.” You can check out the entire C-suite Executive event by clicking on the event picture.
We are currently looking for Co-Hosts and Co-Chair sponsors for New Jersey addiction Executive conference. These addiction conferences cover proven and ethical business and marketing practices. Each event has 5 panelists educating on the real pain points of operators. Some of these topics include;
proper website development
drug rehab SEO
dealing with insurance companies
social media marketing
the business of medication-assisted treatment
substance abuse billing
ranking in Google maps
Outreach Needs More Drug Rehab Marketing Education
This is even more evident for Outreach positions. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner. This talk reveals they have 30 days to start generating more referrals. In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.
Your drug rehab SEO marketing outperforms all other marketing combined. It requires H Tags, ALT Tags, SERP’s, URL’s and keywords. Not understanding Digital Darwinism is a costly mistake and could be detrimental to the success of the organization. Once you have set-up the proper foundation you need to drive your target market to your website.
Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.
Drug rehab marketing is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves;
key search words
internal and external links
high PR back-links
Google My Business
While this article provides a healthy checklist for drug rehab SEO, there is much more. It’s is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for it. Give us a call at 561-235-6195 and ask about our 90-day program that also provides you SEO training.
Why are Drug Rehab Marketing Strategies Important?
Drug rehab marketing citations has become a difficult task for generating leads. You probably clicked on this article to find out what new trouble is going on with addiction treatment centers owners. If you don’t know what a citation is and how it can generate treatment calls you are in the correct place.
Citations are the foundation that enable you to rank on page one of Google. Google critically checks these for several reasons. It wants to know you are a legit business therefore you must register on highly rated listing websites. Google also wants to prevent spam in the maps section. Many rehabilitation centers have done a poor job with citations.
There is a considerable increase in the number of Addiction Treatment Centers countrywide and new marketing laws. If you’re solely relying on boots on the ground your center is a great risk on many levels. This also means to attract more clients to your center; you must find a way to rise above the competition.
Your advertising and marketing strategies must be exceptional both on and offline. Every successful business today has an online presence. Let’s look at how you can improve your online marketing strategy.
99% of Drug Rehab Marketing Doesn’t Rank on Google
Old drug rehab marketing strategies die hard. Rehab Owners have always relied on PPC as their main strategy. In 2019 that strategy is no longer as effective. The benefits of organically ranking on page one of Google for key terms greatly outweighs PCC. Since 99% of your competition is not there, this is the best way to compete against the big players and the aggregates. Consider this, Google AdWords, or PPC only generate 2% of page one clicks. Google Maps and the first three organic slots get about 60% of the clicks. The best part is you do not have to pay for the click over and over again.
Try and Google “drug rehabs” followed by your city. Then Google “drug rehabs” followed by your state. In an example, drug rehabs Los Angeles, and drug rehabs California. You can see who is paying for the clicks and who ranks in maps and the first three slots organically. You want to rank on page one for all your key services like;
Inpatient drug rehabs
Outpatient drug rehabs
Drug Rehab Marketing Citations Help Search Engine Optimization (SEO)
Drug rehab marketing citations and SEO go hand in hand. SEO is a process used to improve a website’s rank in Google’s search results. For every addiction treatment center to successfully create marketing campaigns, they must follow certain steps in search engine optimization. What are the top 3 things to do for SEO with drug rehab marketing?
Start by doing keyword research. This is the first step in optimizing your website. To do this, use platforms such as Google Keyword Planner which will help you explore the various keywords others in your industry use. Having knowledge of these keywords is imperative because it helps you develop a marketing strategy in the same language your audience uses to communicate. So when potential clients are looking for an Addiction Treatment Center, they will most likely search using the same wording thus making it easier for them to find your site.
Once you identify your keywords, use them in various pages of your site, ensuring you have one primary keyword for each of your pages. This helps in ranking your site’s individual pages each time someone uses a unique keyword to your nice. It helps you grab the user’s attention before they can move on to your competitors’ sites.
Over and above using the right keywords, SEO also involves instinctive site design. This means ensuring your images are adequately compressed, videos embedded, and that your site has efficient HTML coding. When all these elements are put together, your site will have a greater presence that attracting new clients to your Addiction Treatment Center.
Capitalizing on Back-links Increases SEO
The key to drug rehab marketing on the web is back-links. This was a lesson learned by drug rehab centers in Florida. The new marketing laws originated in the Sunshine State. Once these new laws started many ethical operators found themselves struggling. Back-links also known as external or inbound links are those that point from other sites back to yours. When back-links are used properly, they help search engines decide how popular and authoritative your site is, as well as its relative significance on the web.
Back-links ultimately help make your site popular. In Google’s algorithm for Page Ranking, every time a hyperlink occurs in a web page, it is taken as a vote of confidence for that particular page’s websites recommend other sites with quality content to their audiences. This is why drug rehab marketing citations are important. For instance, a pharmaceutical site is likely to an Addiction Treatment Center. A website about fishing licenses is likely to link to a site about fishing and so on and so forth. So, the more other sites back-link to yours, the higher your SEO ranking.
Building SEO Back-links Requires a Good Drug Rehab Marketing Agency
A good drug rehab marketing agency will know to build industry back-links. Back-links are not just about making your site popular. They are a key component of drug rehab marketing. Your site will not just get a good Page Rank because of the number of times other sites have linked to yours. The system also factors in trust, authority, and relevance of your site and content.
In fact, some back-links can work against your ranking. If your back-links seem unnatural, Google will penalize you thus pushing your site further down in the Page Rank system. For instance, if your Addiction Treatment Center is back-linked to a Hunters Club website, this would be an example of unnatural back-links.
The basic guideline for using back-links is:
Good back-links are derived from authority websites in your industry. These are non-spam-my websites with content that is similar to that on your site. They are from experts who write about topics similar to yours. However, you can get creative and use drug rehab marketing on websites for cities and towns..
Bad links are those that are derived from websites that have no relationship to yours. For example, an insurance brokerage site back-linking to a dog training site. Search unnatural links only harm your ranking.
Ugly back-links are those that come from spam sites, link farms, sell links and sites with poor quality content.
What Are Drug Rehab Marketing Citations?
NAP stands for name, address, and phone number. This is the basic info businesses provide on their online platforms to make it easy for clients to find them. Additional information that is important to have on your site includes hours of operation, the physical location of your business, type of business, and social profiles aligned to your business.
Every time NAP data is recorded on a site, it is referred to as NAP citation. NAP citations are crucial in making your business visible both online and offline. They also help users to understand what your business is about, what services you offer and how to reach you. If NAP citation is not properly done, however, they can send mixed signals to core search engines such as Google and data generators, leaving those who visit your site more confused about you and your business.
Citations Relationship to SEO
Poor citations equal bad drug rehab marketing which translates to SEO ranking. This is one of the lessons that need to be learned from “Drug Rehab Marketing SEO Vs. Digital Darwinism.” It’s a crucial lesson because search engines also rely on understanding your business when ranking.
So how can you build citations for your Addiction Treatment Center? Marketing for an Addiction Treatment Center differs from marketing for any other business. It’s critical to use the correct citations for this unique industry. Search engines such as Google already know a whole lot about your business.
However, it still needs to use aggregated data to make decisions on what is displayed in search results. For instance, if a user types ‘find a drug rehab close to San Diego, California, Google can decide to use a local citation of your Addiction Treatment Center in Indiana in displaying the search results.
California Drug Rehabs Need SEO
Drug rehabs Los Angeles are struggling from new patient brokering laws and Legit Script certification. To be eligible for Google AdWords, and PPC on Facebook you need Legit Script certification. This is making it difficult for many addiction treatment centers across the US.
This is also true for the best drug rehabs San Diego rehabilitation centers. They have little understanding in search engine optimization. They are uneducated on the over 200 ranking factors that Google spiders are looking for to rank pages.
Getting on the first page of Google is a difficult task even for the best drug rehab marketing and SEO specialists. This process takes time. Rehabilitation centers can expect to wait for about 90-days to be making an impact on the SERPs. However, the payoff is that the first 3 organic rankings on page one of Google get bout 60% of the clicks.
Citations Are Not a Guarantee of Page One Rankings with SEO
A citation is not a guarantee that your business will appear in the search results but it’s very useful for location-specific searches. Google always takes into consideration local citations when presenting search results. That is why your NAP citations should be as specific as possible. While citations are the foundation of SEO, there are many other things that must be done.
Here is where the biggest problem for drug and alcohol addiction treatment centers lie. There is so much to be done however this comes at a cost. Many CEO and Marketing Directors do not have a large enough drug rehab marketing budget. They are too used to using pay per click which is not as effective in 2020. Drug rehab SEO takes time, money, and dedication to work. It takes approximately 3-4 months to start ranking for popular long-tail keywords. This only happens when many things are done correctly.
For Addiction Treatment Centers, citation building and local marketing yield best results. When business owners work with industry experts who understand the relevance of vertical directories. Working with a professional will help guarantee visibility and the highest reach for your Addiction Treatment Center, within the addiction treatment industry.
California CEO’s Get Proven Drug Rehab Marketing and SEO Training on 5/20/20
CEO’s must first understand that ranking organically on page one for key terms is paramount to generating clients. A few understand that ranking organically can generate 1000’s of calls without repeatedly paying for the click. Behavioral Health Network Resources holds three addiction conferences every year on drug rehab marketing. check out our next event providing drug rehab SEO solutions and outreach tools for referral sources. This addiction conference is on 5/20/20 and should be attended by all addiction treatment centers.
These much needed c-suite executive events provide immediate solutions to Owners long-term problem of generating clients and outreach tools. This event covers;
How to ethically fill beds?
What is the AdWords, Legit Script controversy?
Teach what to do for SEO
How Google AdWords and Legit Script are wasting marketing dollars?
Why 99% of rehab websites have SEO holes on their websites repeatedly wasting $10,000’s of dollars?
How to properly use press releases to generate leads?
Drug rehab marketing is a difficult task. A complete understanding of SEO, back-links, and citations is critical. The main area of drug and alcohol addiction treatment centers need to focus on is search engine optimization. Relying on Google AdWords, PPC and Legit Script certification is no longer effective.
With the lead generators and large treatment centers spending over $500,000 per month the smaller centers are wasting advertising dollars. The small centers need to play smarter. They need to incorporate SEO in their drug rehab marketing. Reach out to us at 561-235-6195 we can provide a no-obligation drug rehab SEO report and show you how you are wasting advertising dollars.
Why the Top 7 Drug Rehab Marketing Mistakes are Critical in 2020?
Drug rehab marketing plan leads are paramount in 2020 to the many addiction treatment centers in generating treatment calls. Business and drug rehab marketing changes are dramatically affecting owners and operators. It’s apparent the addiction treatment industry is facing difficult challenges. Business, administrative and marketing changes are causing some centers to close their doors. You can no longer rely on a buy rehab leads strategy from drug rehab call centers or Google pay per click.
Big brother is watching with the new laws in Florida, changing how centers obtain their addiction recovery clients. Drug rehab call centers are under investigation by Congress and regulation is not far away. This is not isolated to just Florida, we have been seeing glimpses of the law protecting the vulnerable in California, and Arizona. Not only is big brother watching, but also the biggest kid in the marketing sandbox (Google) is now also trying to protect the vulnerable. These changes are seriously affecting drug rehab marketing plan leads.
Drug rehab marketing professionals are needed due to the many changes that have occurred in our industry. These drastic operational changes have caused many centers to start examining their addiction treatment marketing, and business strategies. Many are realizing they need a solid drug rehab marketing plan lead, and drug rehab marketing solutions resulting from a healthy marketing mix. They will not be able to survive using “laissez-faire” strategies. One of the biggest areas rehabilitation centers are looking at is their web marketing. We recently spoke with a couple of industry business, and marketing experts about what centers need to survive.
The web’s audience and traffic are staggering; it’s the largest place for marketing. By the time you finish reading this sentence, there will have been 2.3 million searches on Google, over 200,000 new Facebook posts, 22,000 tweets, and 22,000 gigabytes uploaded. So, “Why are centers not marketing, or poorly marketing, on Google and social media?” We took that question to the CEO of Addiction Rep, a nationally known and respected addiction treatment center marketing company.
This is what he had to say, “Many centers are short-sighted on their marketing, and expect immediate gratification. They want new clients immediately, and proper web addiction treatment marketing takes time, and work.” Many are realizing they need drug rehab marketing plan leads to generate clients and not just a buy rehab leads strategy. Whether your marketing an inpatient rehab, substance abuse IOP or opiate detox you need to get educated on the best drug rehab marketing strategies and implement them.
Drug Rehab SEO Must be Included in Marketing Strategies for Addiction Treatment
There are many reasons why drug rehab marketing fails. Some of the main reasons drug rehab marketing plan leads fail are; poorly structured website, bad search engine optimization, no IoT assets built, lack of good back-links, no analytics, no tracking and not driving targeted visitors their website. Many problems stem from the most basic component, a properly structured website that Google spiders can read. Many centers don’t realize what a good addiction treatment marketing strategy can do for their organization. Many give up, and resort to “word of mouth” as their main marketing vehicle. It’s time to examine your drug rehab marketing plan leads strategy.
What Are the Major Advantages of Organic Drug Rehab SEO?
There are many advantages to drug rehab SEO. Getting to these cherished spots that produce a whopping 60-70% of page one calls is not an easy feat. However, they will spend much less on their marketing efforts in the long run and produce a tremendous amount of qualified treatment calls. Treatment center owners should start by getting educated on web marketing in our industry by hiring a drug rehab marketing consultant. They can prevent you from wasting marketing dollars by trial and error. Once they have a handle on what needs to be in place, they should hire an SEO specialist to get to page one of Google.
Many rehabilitation centers miss the first step with search engine optimization. The foundation starts with drug rehab marketing citations. This is one of the first things Google checks in order to get ranked on the first page. It’s amazing that about 90% of addiction treatment centers do not have citations or the NAP (name, address, and phone) do not match all citations. This is a critical error and one of the reasons that many alcohol rehabilitation center owners say marketing does not work.
What Are the Top 7 Drug Rehab Marketing Mistakes Affect Lead Generation?
Below are the top 7 drug rehab marketing mistakes made by addiction treatment centers in their advertising. This are the most common errors preventing them organically ranking on page one of Google. this is critical because this is how many potential substance abuse treatment clients search for services. Before selecting the best centers they do comprehensive research using Google. To help you understand how to get on page one here are the top drug rehab marketing mistakes;
1. Why Google Must Be Included in Drug Rehab Marketing Plan Leads?
Getting on page one organically of Google does take time and knowledge, as does building a social media presence. But, as we are now seeing with Google controlling the pay per click. However, we need to consider that only 1.91% of page one Google clicks are paid advertising (top 3 ads on page one). Organic ranking (8 spots, and 3 Google Maps) on page one receives a whopping 50-60% of the clicks. This is why drug rehab SEO is so important.
What is stopping drug and alcohol addiction treatment centers from organically getting on page one with their addiction recovery marketing? We took that question to Brian Frye, CEO of Magna Technology, a well-respected website building agency. He told us this, “One of the biggest issues is incorrect and poor website structure. Google spiders will penalize you, or not rank your site if they cannot read it. This is probably why we hear so many say that web marketing hasn’t worked for them. Without the proper web structure, any marketing you put on top will perform poorly.
Drug rehab marketing plan leads, and business strategies for PHP, IOP, detox, halfway houses, sober livings, or even independent practices are critical. The electronic assets are the largest portion of your business that generates revenue. Is your website’s foundation correctly set-up to foster the heavyweight of marketing, or is it built on sand?
2. Addiction Recovery Center Owners Need Proven Strategies
Drug rehab marketing plan leads need SEO, and website development.
For drug rehab marketing plan leads you an extensive education on what needs to be done for web marketing to work. Many owners have relied on short-term solutions like a buy rehab leads strategy. Their drug rehab lead generation consisted of buying treatment calls and spending tens of thousands of dollars a month on pay per click. Drug rehab call centers are now under the microscope of Congress and Google is controlling who can play the PPC game. These poor marketing strategies have caused many recovery centers to file bankruptcy or close their doors.
Recovery center owners need to know what to put into place that produces treatment calls or referrals. This starts with a proper website structure, SEO, and social media marketing. Many have wasted a ton of marketing dollars without these key areas being properly in place. Because these were not in place many centers have not seen page one of Google in organic rankings. The key focus in 2018 is a local marketing strategy. This means they must rank in the Google 3-pack in the maps section. In addition to ranking in the top 3 organic slots on page one.
3. Why Drug Rehabilitation Centers Lack Drug Rehab SEO Website Development?
Drug rehabs are making many costly drug rehab SEO mistakes on their websites. any treatment centers do not fully understand how to generate drug rehab leads. We look at many addiction treatment center websites, and many times, we can tell if they value marketing. Poor website development in drug rehab SEO and marketing is the #1 mistake made by recovery centers. Search engine optimization requires on-page SEO and high quality back-links. These are obtained by know drug rehab marketing citation building. Here are the top 12 drug rehab marketing mistakes related to addiction treatment center websites.
no (or poor) search engine optimization
no blog, or just old blogs
no social media share buttons at the bottom of each blog post
no listing of the last 3, or 5 blog posts at the bottom of each blog post
no staff page
no Google map, or embedded incorrectly
poor call to action
offer very little value to their target audience
no call tracking
lack of understanding on Google analytics
Other factors that may affect their rehab marketing plan leads include; no email marketing, no alumni campaign, no marketing plan, and no (poor) social media presence. These are some of the tools your outreach professionals need to rely upon every day.
4. What is Word of Mouth Drug Rehab Marketing Plan?
Word of mouth marketing is someone that endorses you to someone else. The addiction treatment industry is full of gossip. We hear a tremendous amount of gossip every day. This treatment center is brokering, this opiate center provides poor care, this recovery center is swapping patients and so on.
Many times, the accusations are incorrect, hurting that organizations brand efforts to build relationships and get referrals that produce treatment calls. This drastically affects their “boots on the ground” efforts. It is happening every day, whether you want to believe it or not, and affecting your referral sources. One way to overcome untrue gossip is through effective branding. Making your message strong enough, reaching a big enough audience, for people to question the validity of the accusations.
Controlling Word of Mouth for Addiction Treatment Lead Generation
Many treatment center owners and sales/service organizations say, “We do best by, “word of mouth” for referrals.” They do not even realize they are suffering from drug rehab SEO marketing digital Darwinism. Being on page one of Google organically is the best possible word of mouth you can achieve. When you’re on page one, you get 1000’s of treatment calls, and click-through to your website. It outperforms all other addiction treatment marketing combined. Also, you need to consider, “What really is word of mouth marketing?” The problem is they have no long-term marketing strategy in their marketing mix. A good drug rehab marketing mix provides both, in a dedicated effort. However, it takes time, resources and investment for a long-term strategy.
With all these in place, you need to look at your outreach staff. You partially rely on outreach professionals to establish relationships and bring in new clients to keep your addiction treatment facility full. Do you train them in professional networking and marketing? You rely on their expertise to bring new business, and they network with other treatment centers. Are they establishing enough new relationships with other addiction and behavioral health professionals to foster referrals and generate treatment calls? Are they positively, or negatively affecting your brand? these addiction professionals should be getting drug rehab marketing training on social media.
5. Needed Drug Rehab Marketing Tools Tools for Outreach and Addiction Professionals
Addiction treatment centers Owners are providing little for drug rehab marketing tool for their employees. You most likely hired your outreach employees because they convinced you they could produce clients. Most outreach professionals in our industry are “boots on the ground.” They have a limited amount of referral sources, and many do not have a formal marketing education, or resources to continually grow new relationships.
Your outreach staff relies on you for guidance to perform well. If your organization is short-sighted on its’ drug rehab marketing plan leads efforts, “How can you expect your outreach staff not to be short-sighted?” Many centers use short-term solutions for long-term problems with their substance abuse marketing. All businesses require short, and long-term marketing strategies. The Google control on paid addiction treatment marketing ads has brought to light the extreme importance of solid marketing strategies, properly built websites, organic marketing and having an audience that you own.
6. Branding Builds Trust and Engages Individuals Seeking Addiction Treatment
Building your brand is not advertising. It’s establishing a relationship that allows your target market to get to know you. It is attaching your organization to their emotions and feelings. Think of it as if you are single and looking for a long-term relationship. You causally meet someone. You are looking to see if they are attractive and engaged with what you like. If they are, then you want to get to know them. As you get to know them better, you get feelings and emotional ties to that person. Branding is much like this, it is not about your organization, but about being attracting, engaging, and getting emotionally attached.
Branding is much bigger than marketing, and marketing should support branding. Marketing is your website, search engine optimization, advertising, email marketing, etc. Branding is the culture of the organization itself, that builds trust over the competition. It identifies, connects, touches the emotions, and feelings of the target audience. If repeatedly successful, your organization gets attached to those emotions, and feelings of that individual. This must be considered in your drug rehab marketing plan leads strategy.
Your addiction treatment marketing team must have some essential tools in their toolbox. Tools that not only help establish new relationships but also promote the organization. You need to provide tools for assisting your staff in increasing quality and targeted relationships. These tools include; ways to grow an industry professional network, understanding social media, using social media, and using a marketing strategy getting your entire organization involved in generating targeted website traffic.
Your rehab marketing plan should include building your organization’s unique brand with front-line professionals to generate targeted relationships and find your niche in the addiction treatment market.
Outreach professionals may be hurting your brand with the messages they are putting out on social media. Behavioral Health Network Resources is on social media 12-15 hours a day. We own over 30 social media groups on Facebook and LinkedIn. We see many outreach professionals posting messages that are not good for branding.
7. Controlling Social Media with a Marketing Plan.
Drug rehab marketing on Facebook and other social media works especially well in generating treatment calls and lead generation, However, we must understand it’s not social. I say that because there are specific goals that treatment centers or sales/service organizations must strive for on social media. These goals include; attract, engage, capture and convert. For drug rehab social media to work you need an intimate understanding of how each one works. They all have their strengths, secrets, tricks, and back-doors.
A blog is one of the most valuable pieces of organic social media marketing and is an absolute must for all drug rehab marketing plan leads strategies. However, addiction treatment centers and sales/service organizations must realize their blog is not about them. It should be attracting and engaging to their target audience. Blog posts must be optimized for a keyword or a tail. Many center’s blogs are not optimized correctly and are not inviting for the target audience.
Value of Social Media for a Drug Rehab Marketing Plan
Drug rehab marketing on social media is more valuable than every. Google is carefully examining and ranking websites on this platform. Social media is one of the places Google looks at for drug rehab SEO. The ranking giant is looking for social signals and back-links. This is one of the best areas to improve search engine optimization and drive targeted traffic. Addiction treatment outreach professionals must completely understand the key social media (Facebook, and LinkedIn) in our industry. They are valuable tools for their toolbox. Used correctly they can generate clients, establish new referral sources, and brand the treatment center.
Facebook has 2 billion people that include many individuals seeking help, and behavioral health professionals. LinkedIn has over 550 million members and a minimum of 20 million addiction and behavioral health professionals. There is nowhere else you can go to reach these large numbers, and must be included in your long-term drug rehab marketing plan leads strategy. These are the most powerful tools for outreach professionals for lead generation and SEO. They must also be used by treatment centers to grow an IoT targeted audience they own. They are also the best way a treatment center can generate targeted visitors to their website. Treatment centers can use these for paid. and organic marketing. If your organization is interested in social media training, please give us a call at 561-235-6195.
Addiction treatment centers must be aware of what their employees are putting out on social media. We see posts like, “Sunshine Recovery, we are a PHP, IOP, are JACHO accredited and have 2 beds available.” A post like this not only hurts the person posting it but also the brand of the addiction treatment center. Your entire organization needs to be on the same page with social media marketing. CEO’s, Directors, and Outreach must be putting out a message that compliments and supports the brand.
Understanding Tools for Drug Rehab Marketing Plan Leads
We’ve explained the power of social media, and why it is paramount for drug and alcohol treatment centers. Some treatment centers will hire an agency to do their advertising without understanding drug rehab SEO. They usually do this for a 3-6-month period, before they realize not too much is happening. At this point, they have nothing to show for their money. Many centers and sales/service organizations then say, “Social media doesn’t work for us”.
You not only need to push your blog out through social media, but you also need to capture a targeted audience. This audience is part of your long-term drug rehab marketing plan leads strategy because there is a lifetime value to owning your own targeted audience. A good social media push on Facebook, LinkedIn, Twitter, and G+ should generate a minimum of 500-1,000 targeted clicks to your website. If the article is shared a lot, it could be much higher. Behavioral Health Network Resources has built one of the largest organic social media audiences in the nation.
Our drug rehab SEO marketing social media audience consists of addiction professionals, and individuals seeking information on treatment (210,000). Give us a call at 561-235-6195, and ask us about our 90-day social media marketing package that instantly taps you into our audience, and builds an audience your own.
Learn More About Drug Rehab Marketing at Addiction Conferences 2020
Addiction conferences series kicks off with “Get Linked for Addiction Professionals.” This event will teach how to maximize LinkedIn and demonstrate how to get drug rehab SEO juice to rank on page one. As an addiction treatment center Owner, you’ve mastered the skills to start your practice and provide a great clinical service. The missing component of getting clients is strategic marketing. Where are your drug rehab marketing plan leads coming from? There are many important aspects you need as a foundation and components that should be in your marketing mix. Whether you are just starting out, or have a seasoned team, you need clients to keep your census high enough to keep the doors open. You put a tremendous amount of pressure on your outreach and marketing staff. Are you providing a solid foundation, effective tools, proven methods to foster new business and a strategic plan to grow your organization’s electronic assets? Learn proven business and marketing strategies at our addiction conferences.
Why It’s Time to Examine the Drug Rehab Marketing Plan Leads Top 7 Mistakes?
Examine and learn from the top 7 drug rehab marketing rehab mistakes made by drug rehabilitation centers. Many addiction treatment centers closing from a poor marketing strategy when seeking treatment calls for substance abuse treatment clients. The addiction treatment industry is more competitive than ever. The main focus has been on drug rehab SEO. This is the most cost effective advertising strategy on the web. CEO’s and Executives need proven drug rehab marketing solutions. Many centers are closing due to poor web marketing. This article laid out 7 extremely important areas to address in your marketing strategy.
Google Must Be Included in Drug Rehab Marketing Plan Leads Obtain better substance abuse marketing strategies on Google.
Addiction Recovery Center Owners Need Proven Strategies for Drug Rehab Marketing. Utilize proven substance abuse treatment in web marketing strategies.
Drug Rehabilitation Centers Websites Lack Structure and Important Information. Improve proper website structure, SEO, and content.
Controlling Word of Mouth Addiction Treatment Center Organic Marketing.
Drug Rehab Marketing Tools for Outreach Professionals.
Branding Builds Trust and Engages Individuals Seeking Addiction Treatment.
Organic Marketing on Social Media for Recovery Centers. Focused organic social media marketing to generate treatment calls and targeted website traffic.
Behavioral Health Network Resources is ranked one of the best SEO marketing companies in the United States. We have several page one listings on Google for drug rehab marketing, drug rehab marketing Agency and drug rehab SEO. We understand search engine optimization for addiction treatment centers. Our 90-day marketing package will get you ranked for the best search terms. Give us a call today at 561-235-6195 and start capitalizing on the 63,000 searches on Google every second.
Have we missed any points that you’d like to add? Post them in the reply section below.
When seeking the best drug rehab marketing agency, it is easy to get fooled by the glitz and glamour of the large substance abuse advertising and marketing providers. They are spending 10,000 of thousands of dollars per event to sponsor the large addiction conferences.
The Executives are flying across the US, sponsoring the biggest addiction conferences, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. Many are relying upon churning uneducated clients every year with their cookie cutter drug rehab marketing and SEO offers. They know that they are going to be churning through clients once their clients realize their marketing is not producing revenue for the addiction treatment centers.
Why Does a Large Drug Rehab Marketing Agency Fail?
A large drug rehab marketing agency is a “churn and burn” business for them. With over 14,000 drug and alcohol addiction treatment centers, they can do this for a long time. In any industry like attorneys or insurance, you want the absolute best handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens, they venture off on their own.
The larger marketing agencies revenue is being absorbed by the Executives, their conference business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation.
What Are the Top 3 Ways to Spot the Cookie Cutter Agencies
Spotting the large cookie cutter drug rehab marketing agencies is easy. If you are a marketing agency, you better be leading by example. Just saying you can perform SEO and achieve ranking is not enough. Any good agency will rank on page one for key marketing terms.
Do they rank on Google for marketing? Start by Googling;
drug rehab marketing agency
drug rehab marketing
drug rehab SEO
2. Are they using Google AdWords, Facebook, and LinkedIn paid marketing to get their marketing clients?
If your seeing paid or sponsored content by the large drug rehab marketing agencies this is a big indicator. If they are relying on paid marketing for their business, what can you expect when they start doing your drug rehab marketing? Lead generators and large treatment centers are spending more than $500,000 per month with Google Ad Words and paid marketing. Organic ranking with pinpointed SEO is the answer for the smaller centers.
3. They fool you with beautiful websites. The look of a website is only 10% of the web marketing piece. The other 90% underneath is what has to effectively communicate with Google spiders to rank. These large agencies have poor website structure on their own property, how can you expect them to understand what to do with yours to rank?
What is Drug Rehab Marketing Agency Churn?
A large drug rehab marketing agency has a lot of churn. Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters. These are usually the entry-level type of positions with a low talent pool. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know the key components of drug rehab marketing.
However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim. This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies.
Why Get Educated on What a Drug Rehab Marketing Agency Provides?
The main reason is a lot of wasted advertising dollars. When a boutique drug rehab SEO marketing agency is honored by a national marketing watchdog, it gets noticed. Even more so, when the show up on page one of Google for the industry #1 search term “drug rehab SEO” it sends a powerful statement. When performing drug rehab SEO you want to dominate page one organic listing and google maps.
Education is the key for addiction treatment center owners with their substance abuse marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. We have seen this across the nation with drug rehabs California to West Palm Beach. The allows the large agencies not to do the essential organic work of building citations, back-links, and on page/off page drug rehab SEO. The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.
What Are the Key Elements of Drug Rehab Marketing and SEO?
There are many aspects to drug rehab marketing and SEO. Knowing some key elements can save hundreds of thousands of dollars in wasted marketing dollars. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. Check out several drug rehab marketing SEO agencies on various websites. See how good they are by searching terms they should be ranking for like;
drug rehab SEO
drug rehab marketing agency
drug rehab marketing consultants
The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads, how many keywords you rank for on page one of Google and site traffic. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.
LinkedIn is the #1 place to search for professionals in any industry and secondly is Alignable. It is vital in finding the top drug rehab marketing consultants for rehabilitation centers. LinkedIn provides the top 3 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse.
Web marketing, lead generation, drug rehab call centers, and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers. Sometimes you will find drug rehab SEO marketing consultants listed on drug rehab websites. This is a strong indication that these Executives are the true producers in the behavioral health field.
Who Are the Top 3 LinkedIn Drug Rehab Consultants?
LinkedIn has over 550 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.
Key Components to Look at with a Large Drug Rehab Marketing Agency
The large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include proper website structure, schema, high profile back-links. Also included are Google My Business profiles, NAP, citations, on-page SEO, H-tags, ALT tags, and SERP descriptions. There are many more areas that must have a trained eye to get on page one of Google organically.
Behavioral Health Network Resources encourages all business owners to better educated on the business side of our industry. Then, reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This education process and reevaluation often times saves large amounts of revenue and generates new revenue streams. You can check out some of the best addiction treatment ancillary services providers on our rehab vendors page. Give them a call and see if they can save you revenue on some of the services that you are using.
Don’t Get Tricked by The Appearance of Your Website
When a drug rehab SEO marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable marketing dollars. A website is like an iceberg, there is only 10% showing. While 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing. The agencies shock and awe the owners with the look of the website they have built for them. The fluff of amazing pictures by a beach or resort-like atmosphere is slightly important in attracting clients. However, Google spiders don’t care how pretty a website looks, unless you dress up the schema.
What Are the Common Drug Rehab Marketing Mistakes?
There are major common mistakes made with drug rehab marketing. These allow for wasted marketing dollars and ineffective drug rehab marketing. The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task. However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;
No Schema (50% of searches by 2020 being voice)
Google maps placed and coded incorrectly
Little, poor or no SEO
Poor site navigation
No HTTPS registration
Google My Business incomplete or not updated weekly
Here are some areas you can check to see is your agency is producing results. Once you have website structure in place the next important step is search engine optimization. We look at many drug rehab marketing agency built cookie cutter websites and instantly see the SEO is often poorly done. Again Google does not provide a road map to achieve drug rehab SEO that will rank you on page one. Search engine optimization (SEO), especially for the small to medium sized behavioral health organizations starts with Geo-targeting their local area. This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. A large drug rehab marketing agency should at least be doing the following:
Google three pack (you should be ranking in the 3 available slots on the Google maps). If you’re not currently there your agency has not performed this task well.
100’s of citations across the web. Google your company and the listings will show all your show your citations. You should dominate the pages listings at least 5 pages deep. If you are not your marketing agency has done a poor job.
Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and it will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your agency has done a poor job with on-page SEO.
Check Your Current Search Engine Optimization (SEO)
It is in your best interest to personally jump into your WordPress and install the plugin. It’s critical to see if your current advertising provider has done the necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have.
You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. This only provides about 50, you need many more, This is a good starting point. However, do not pay them to fix these, as they will have control over your listings.
A Drug Rehab Marketing Agency Can’t Perform Organic Social Media Marketing
Drug rehab social media marketing is an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. It also increases your SEO, however, all of the above must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing, but are they demonstrating they can perform social media marketing with their own brand? If they understand social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook, Twitter, and G+. After all, you are their target market. If they are not demonstrating they can reach you with social media, how can you expect them to do it for your organization?
Yes, drug and alcohol addiction treatment centers, opiate detox or sober livings target market is different than a marketing agency, However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you.
This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them. These are some of the drug rehab marketing and SEO solutions they should be providing.
Drug Rehab Marketing on Social Media
Drug and alcohol addiction treatment center marketing on social media takes time and you must corral your target substance abuse treatment audience. You must capture them with personal connections and get them in targeted groups. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers. This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. However, they are serving posts from personal profiles and from the groups. The best organic strategy on Facebook is to get targeted friends as connections and build targeted groups.
When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies on paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.
Facebook Paid Advertising Vs. Organic
Most drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again. Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. This way you build and own the target audience. Behavioral Health Network Resources provides social media training. We educate our clients on how we built a social media following of 210,000 on Facebook and LinkedIn.
Behavioral Health Network Resources addiction conferences educate on proven business strategies and drug rehab marketing solutions. These events provide proven strategies you can put into place immediately and educate on what to look for in the addiction treatment marketing. Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEOs, executives, and Directors on many aspects of business and marketing. these include;
learn how to maximize LinkedIn for referrals and sales
new revenue streams
drug rehab SEO
getting back links
and many other aspects of the business side of our industry
This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. The large agencies have high Executive salaries. They have massive overhead and simply cannot retain the best talent in the industry. Rehab owners must be utilizing drug rehab consultants. these specialists save hundreds of thousands of dollars in the wasted marketing budget.
Having a website developer, not designer build your website is the first mistake made. The second is not investing in SEO. And the third is think social media marketing is simple. These areas are paramount in the success of organizations in our industry. You simply cannot gain access to these high-profile professionals through a large drug rehab marketing agency.
Our agencies business strategy is to educate owners and operators on proven strategies. Behavioral Health Network Resources is leading the charge on educating the addiction treatment marketing industry at their addiction conferences EMP Series events. These events each feature at least 5 Executive Thought Leaders including the nation’s best business and marketing consultants. Give Charles Davis, CEO of Behavioral Health Network Resources a call at 561-235-6195 to discuss your marketing.
Drug rehab leads have become a difficult task in 2020 for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.
You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab leads marketing company specializing in our field.
Deception with Drug Rehab Leads Generation
It is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab leads marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Also, be aware of drug rehab marketing agency cookie-cutter options.
Some fool you with fake traffic. If you pay to be on these sites, place Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.
Check Internet Drug Rehab Leads Rankings
The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers.
Once we put tracking mechanisms in place for our drug rehab leads clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.
Formalized Drug Rehab Marketing Plan
You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.
Rehabilitation centers spend a lot of money on drug rehab lead generation to generate a client. In that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have drug rehab SEO tools or know-how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education in web marketing, website development, and search engine optimization. Understanding how search engines work and how to communicate effectively are paramount.
Where are the Marketing Conversions Coming From?
Consider this, 70% of conversions are coming from mobile. Furthermore, 60-70% of page one Google clicks are the first three organic slots. Many centers choose AdWords which only receive 1.81% of page one clicks. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.
You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign. You can learn more about correcting many common business and marketing mistakes at our 15th Addiction Conferences EMP Series event. This event is on 1/22/19 in Costa Mesa, CA.
Using LinkedIn to Generate Drug Rehab Leads
Your drug rehab leads should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab marketing strategy.
LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.
Addiction Professional Groups on LinkedIn and Facebook
Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on the Behavioral Health Network Resources drug rehab marketing LinkedIn business page. We’ve found the personal profiles and groups outperform the business pages drastically.
We did the same tests on our drug rehab marketing Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab leads must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.
How Effective is Your Drug Rehab Marketing Agency?
If someone is trying to tell you they can perform addiction treatment center marketing for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium.
This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution.
You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook. Here are 60 addiction professional social media groups with over 210,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?
Get in-front of Potential Clients for Drug Rehab Leads Marketing
To get treatment calls, or industry-related sales/service clients you need to get in front of them. You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.
If you don’t have a good drug rehab leads marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.
Think local in you’re drug rehab marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for your specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by the geographical location. In this example, we will use West Palm Beach.
Now type the entire long-tail keyword into your Google browser, addiction treatment centers in West Palm Beach and Florida. Again, this is just an example, use your organizations’ specialty. Do this for all your center’s keywords. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get your in-house staffed training on SEO.
Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three-pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.
How Long Does It Take?
It takes 9 months to have a baby no matter how many women you have on the job. Search inclusion takes time and is not immediate. If anyone is offering instant results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time.
Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announced business pages would be served less. Many centers need to understand this for their drug rehab lead generation. Facebook is trying to force the business to pay for advertising.
Drug Rehab Leads Remember the 8 Things to Know
When trying to generate drug rehab leads remember the 8 things to know. This will prevent you from wasting valuable drug rehab marketing dollars. Many are still trying to use a buy rehab leads strategy. The cost per acquisition is much higher than drug rehab SEO and social media marketing. This includes Google Ad Words, and pay per click (PPC). This has become too costly for the small to medium sized drug rehabs. The cost of Legit Script is $2,000 for the application and $1,200 yearly to maintain.
Proper website structure with schema incorporated into it.
On-page and off-page SEO by an industry expert.
Detailed attention on NAP.
A back link plan to build high-quality back links.
A local SEO plan focused on Google’s 3 pack.
Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
Properly installed Google analytics.
Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.
Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to your location.
What Are the Top 3 Reasons Drug Rehab Website Development Hurts Drug Rehab Marketing?
Drug rehab Website development and design are drastically affecting drug rehab marketing for addiction treatment centers, opiate detox centers, inpatient rehab, and IOP treatment programs. Understanding the many components needed including; design, drug rehab SEO, and branding are critical for successful web marketing. These are all paramount to generate drug rehab leads and customers for sales/service organization in our industry. However, it requires an ongoing, in-depth knowledge of the crucial role website structure plays. Drug rehab SEO website development is complex for drug and alcohol addiction treatment center web marketing.
Understanding How Drug Rehab Website Development Effects Treatment Calls Lead Generation
Addiction treatment centers are facing their most difficult challenges ever in 2018. Generating enough clients to sustain their business has become a daunting necessity. The insurance companies are now paying for shorter lengths of stay and less reimbursement for drug testing. This combined with new laws in Florida on patient brokering, Google PPC restrictions and algorithm changes, have many centers frustrated and struggling to gain clients. We are seeing many centers close their doors, merge, or get bought out by wall street investors.
As a treatment center owner, you most likely started your center because you have a passion to help and extensive knowledge of addiction. That most likely shows with the clinical aspect of your center. However, many centers fall because they do not respect, or understand drug rehab SEO marketing.
Understanding the Value of Proper Website Development
The current behavioral health industry landscape requires that recovery centers learn better addiction treatment marketing practices including the status of the drug rehab SEO website development. Website development is the major building block for their drug rehab marketing. Relying solely on outreach, and buying rehab leads to maintain an acceptable census puts them at great risk. Addiction treatment lead generation and producing treatment calls is difficult on the web. Drug rehabilitation owners often use short-term solutions to their long-term problem.
Drug Rehab Web Marketing Outperforms All Other Marketing Combined
When the money was flowing, there was no reason to have drug rehab SEO website development or a healthy marketing mix. Addiction treatment centers and opiate detox centers threw a ton of money at their rehab marketing with PPC, bought some VOB treatment calls (no longer legal in Florida,) relied on Outreach and that was the extent of their marketing plan. They demanded immediate results which have caused industry-wide thought process concerning marketing. Concentrating on short-term solutions, to their long-term problem of generating clients, puts them at great risk of not surviving in the red ocean.
Drug Rehab SEO website developmentneeds proper website structure. Many drug rehabilitation centers think web marketing does not work. The main reason is when they implemented it into their substance abuse marketing their website lacked proper structure. They were investing money in drug rehab SEO that could not perform. Without proper structure, Google spiders will not rank or penalize the website.
Substance abuse web marketing is complicated, competitive, and requires knowledge beyond addiction treatment. Drug rehab SEO website development needs to have the proper foundation to produce treatment calls. It must be the start of your drug rehab marketing and lead generation.
Web marketing outperforms all other marketing combined when set-up correctly and executed properly. Speaking with many treatment center CEO’s and Executives, many say web marketing does not work. Our immediate response is let’s look at your electronic assets and how they are set-up.
1. Proper Website Structure = Poor Web Marketing Results
Let’s first look at the website. Website structure is the critical starting point for SEO performance. The aesthetics of treatment centers websites are often beautiful, showing pictures of the beach, and amenities. The aesthetics of a website are only a fraction of what is needed for web marketing. When a house is being built, the foundation is the most important aspect. Without a strong foundation, your house will fall. With web marketing, proper structure is the original building block.
We recently spoke with Brian Frye, CEO, of Magna Technologies, a highly respected industry website design company and attendee favorite panelist at BHNR’s Ethical Marketing Practices Conferences, about the status of treatment centers websites. Here is what he had to say,
“The biggest problem is poor website structure. Centers do not understand how damaging this is to their marketing.”
Proper website structure is a critical aspect of a websites SEO and critical for drug rehab marketing. It will be one of the main factors in generating revenue or wasting marketing dollars. Poor drug rehab website development causes Google (and other search engines) to do one of two things. They will either not read and rank your site or penalize your site for structural errors. If you have an efficient website structure in Googles eyes, you get rewarded in many ways (Google juice) with higher rankings. Poor structure is one of the main reasons why many treatment centers say web marketing does not work. SEO is also a huge factor for many addiction treatment centers.
Get a Website Designed and Developed by an Experienced Drug Rehab Professional with In-depth Knowledge Beyond the Addiction Treatment Industry
The “big boys in the sandbox” understand better drug rehab website development equals higher rankings in search engines and more clicks. These big players use professional and experienced webmasters with experience beyond the addiction treatment industry. Their sites use an efficient, clean and trimmed hierarchy. The small to medium players usually use unskilled individuals with limited knowledge of proper structure. Their hierarchy is generally disorganized, jumbled and not optimized for Google. This is an area that the small to medium size treatment centers can gain ground against the competition (big and small) on the web if they include it in their drug rehab marketing plan.
2. Pay Attention to These Areas of Drug Rehab Website Structure
While this article cannot cover all that is involved with proper website development and structure, here are some areas that must be addressed.
Schema.org (Schema) Advanced Search Tactic
Schema is a syntactic vocabulary that is added to HTML that improves how spiders read and present a web page in SERP’s. This is an absolute must in your drug rehab website development.
Google can read every language, however, it’s native tongue is the schema. This is the key to drug rehab SEO. It allows search engines to more clearly understand and read sites more quickly. It is becoming paramount for all websites to correctly incorporate schema where ever possible on their website for several reasons. It gives the ability for search engines to pull better rich snippets and rich data that makes a website link stand out and gain real estate in SERP’s, increasing clicks.
Voice Search Get Ahead of other Rehabilitation Centers
Getting ahead of the competition is easy if you know what’s coming. Secondly, it is becoming a necessity in the new age of voice search. As we pointed out in an earlier article, treatment centers and ancillary service organizations in the addiction treatment industry are suffering from digital Darwinism. Organizations in the addiction treatment industry do not have a firm understanding of the many aspects of SEO and now comes along voice search.
Digital voice search is one of the newest technological advances in the ways consumers get information. It is rapidly becoming a crucial part of the way our potential clients will get information they are seeking at home (Google Home, Microsoft’s Cortana, and Amazons Alexa,) and on mobile devices (Android, and Apple.) ComScore.com predicts that by 2020, 50 percent of all searches will be voice searches.
Implementing Schema on a website is like placing a direction post on a highway. It quickly gets the spiders to the information that correctly answers a voice query. This is important because voice queries depend on implied content. Proper schema helps provide the content rather than the spiders using an ambiguous page of text.
Implementing Schema and Asking the Right Questions
One of the biggest issues with schema is many do not know how to properly place it on a website. According to schema.org, there are only 10 million websites using schema.org markup. While this may seem like a lot, only 1% of websites have implemented it. This can give a treatment center an edge with marketing. This should be included in their drug rehab marketing strategy. Some of the areas where you should incorporate schema are;
Site Navigation Element
GMB Map (Google Maps)
WP Side Bar
3. Proper Website Structure gets more Google real-estate with Site-links
Site-links are links and descriptions of the different parts of your website that show up in SERP’s. This is a Google’s SEO golden nugget that improves click-through rates, however, there are several pieces that need to be in place to achieve this golden award. They also are huge in SEO by making navigation easier, dominating SERP’s, brand reputations, and building trust with Google and the user. One of those important pieces is a good website structure (trust and brand reputation are also factors.) If you have a poor website structure, it is highly unlikely that you will achieve a sitemap in Google listings. This causes a reduction in targeted traffic and lower clicks of your target audience.
Here is an example of a search that achieves a site link. Try typing into Google search your center and see if your organization shows a site link. If it does not, you either have no site-link, or it is incorrectly implemented.
A quote from Google Webmaster clearly showing the importance of proper website development; We only show site links for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good site links, or we don’t think that the site links for your site are relevant for the user’s query, we won’t show them.
Top 8 Mistakes with Drug Rehab Website Development
Implementation of sitemap.xml to your Google search counsel account
Build internal links
Cross check page titles
Brand Awareness on social media
Better Website Development and Structure Means Better Website Crawling
Google spiders search billions of pages on the web and compile a massive index. Their algorithm has over 200 factors. According to Google, it is a must that they can crawl and index your site correctly. If you have poor drug rehab website development, chances are extremely slim in achieving a coveted site-link in Google search.
Learn From the Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing
Poor drug rehab website development structure is the #1 reason why addiction treatment lead generation fails. Google heavily uses the user’s experience to rank any given site. Google’s algorithm considers many factors. In addition, it looks at loading speed (after 2 seconds you lose 50% of the audience), click-through rates, time on site and frequency of visits to name a few. This article pinpoints these 3 key areas for recovery centers to look for and understand in their marketing.
Proper Website Structure = Poor Web Marketing Results. Get your website built by an industry professional
Pay Attention to Schema and Voice Search
Proper Website Structure gets more Google real-estate with Site-links
If recovery centers can’t get to page one of Google they can’t generate addiction treatment calls. This article outlines the most common mistakes made with drug rehab website development in the recovery industry. Give us a call, we are drug rehab marketing specialists and we will quickly evaluate your SEO. We also provide SEO training. If you would like us to evaluate your organization’s website contact Charles Davis at CEO@BehavioralHealthNetworkResources.com, or give him a call at 561-235-6195.