The top 3 drug rehab marketing missing links are critical in addiction treatment center marketing plans. A buy rehab leads strategy and drug rehab call centers are no longer sustainable. Drug rehab marketing is complicated, competitive; it must be respected and understood to achieve results. Addiction treatment center marketing is a red ocean with many competing to have a page one ranking in organic searches. It takes specialized and experienced professionals in many different areas; web development, content SEO writers, Google analytics, call tracking professionals, and many more to produce treatment calls. Hopefully, you are including the top 3 drug rehab marketing missing links.
What Are the Top 3 Drug Rehab Marketing Missing Links
This article assumes that you properly invested in your website, and it’s not included in the top 3 drug rehab marketing missing links. If you are a savvy drug and alcohol addiction treatment center owner you should know about the drug rehab marketing agency cookie cutter option that does not produce phone calls. You must have an industry experienced professional drug rehab marketing agency build, and strategically construct your time piece. In addition you should use a drug rehab marketing consultant that can save you $100,000’s on your marketing and avoid costly mistakes. One of the biggest mistakes is in web development of you’re timepiece. I say time piece because a website is like a watch with many intricate moving parts underneath that must work in perfect harmony to satisfy the Google Gods.
There are many nuances that are unique to drug and alcohol addiction treatment industry and having a family member, or a friend build your website will cost you wasted dollars in the end. This thing is, you will not know they are wasted. One of the main reasons addiction treatment centers fall into this is because they have a buy rehab leads mentality. Many are take a short-term solution to their long-term problem with their census. If your website is not set-up correctly, you will lose web traffic from organic searches because you will not be ranking high on organic listings. In addition, to having the top 3 drug rehab marketing missing links, you need social signals from many sources to get Google juice from the Google spiders to gain organic rankings on Google (2.3 million searches per second).
#1 Google Analytics is Not Tracked in Drug Rehab Marketing
The first of the top 3 drug rehab marketing missing links is Google analytics. Many say they have it, but few understand this extremely valuable tool. This must be used to understand what is working, and what is not working in your marketing mix. Even if you are using a buy drug rehab leads strategy, you must know if the leads you are buying are generating traffic. It’s in our top 3 drug rehab missing links because this travel guide is telling you exactly what to do for your addiction treatment marketing to produce results.
This rehab marketing tool should be used daily.
Google analytics can tell you geographical locations, traffic sources, content visited, real time metrics, or over any period. It can also tell you the number of visitors to your site for any period, your visitors interests, engagement, what pages your potential clients are visiting once they are on your site, and how long they were there.
#2 Call Tracking Metrics is Not Used to Track Drug Rehab Lead Generation
The second of the top 3 drug rehab marketing missing links is call tracking. This is an absolute must, and an inexpensive tool providing vital data for your addiction treatment center marketing. Again, you must have this tool to understand if the calls being generated are from your buy drug rehab leads funnel. If you don’t have it you can check it out by CLICKING HERE.
This tells you exactly what parts of your addiction treatment marketing mix are generating calls.
Call tracking is slick tool that tells you the path they took on your website, name of the caller, location, date, time and length of the call. Even more powerful for your drug rehab marketing is you can assign a unique phone number for every aspect of your marketing. You can assign a single number for all your Facebook marketing. A single number for each of your splash pages. A single number for the call center you are using, and many more.
#3 Social Media Educates Against a Buy Drug Rehab Leads Strategy
The last of the top 3 drug rehab marketing missing links is social media marketing. This was an unexpected lesson I learned when I started my drug rehab marketing firm Behavioral Health Network Resources. I kind of understood social media by intimately knowing LinkedIn. However, I did not realize how much powerful Facebook was in growing targeted groups and driving much more targeted traffic to a website (500-1000 views per article in a 5-7-day period.) I also learned that the power of Facebook is in the personal profiles and owning groups. We ran tests over a year on Behavioral Health Network Resources Facebook business page which was robust and compared that to our personal profiles, and 14 addiction and behavioral health groups. The results were astounding clear that the power of Facebook lies in the personal profiles and groups we owned. The activity and engagement was 100 times greater! It made me realize the mistakes that many treatment centers make in their drug rehab marketing plan.
Social media allows you to reach the largest audience over any other medium. Used correctly, you can reach potential addiction treatment clients in large numbers. Here are the must use social media for treatment center marketing; Facebook, YouTube, LinkedIn, Twitter, and G+.
Many centers do not understand the different social mediums, and how to unleash the power they possess. Each medium has its own secrets, tricks and back-doors that treatment centers executives, and marketing professionals must understand. Many addiction treatment marketing professionals are wasting tremendous amounts of time when using social media. Social media, if used correctly can generate targeted and measurable visitors to your website and direct phone calls. This is an excellent way to get out of the short-term solution of a buy rehab leads strategy.
Drug Rehab Marketing is Not Just Social and Can’t Rely on Drug Rehab Call Centers
First, let’s understand business marketing has specific goals, and steps to achieve those goals. The goals of business marketing are to attract, engage, capture and convert. You are not going to attract addiction treatment clients with; “Were Sunshine Addiction, JACHO Accredited, and Have Empty Beds”, or “Check Out Our New Website.” The two ways to attract your target audience are with the picture, title of the post and a few lines of copy. Remember, you are competing against massive amounts of traffic on Facebook (billions of interactions everyday.) All three of these components must attract and engage on an emotional level. Many recovery centers do not understand this strategy due to their buy rehab leads mentality demanding instant results.
Addiction treatment center marketing must have engaging content with blog posts (proper search engine optimization, housed on the website with a good call to action) that are relevant. The goal is to touch and engage on an emotional level those that may need help.
Here are some interesting facts on users (2 billion) of Facebook. Remember what you are competing against to get potential addiction treatment clients to click through to your website;
- 90% of web users ages 18-29 are using Facebook
- 80% of the US web users ages 30-49 are on Facebook
- 70% of web users that are college educated and earn more than $75,000 per year are on Facebook
Facebook is the #1 used social media site in the world, that is why we included it in our top 3 drug rehab marketing missing links. Facebook paid marketing works, however you must completely understand how to use it. Either way, paying someone that doesn’t understand it, or doing it in house could be costing you marketing dollars. It is paramount that you correctly install and format the Facebook pixel on your website and correctly format it within Facebook. This is critical for Facebook to capture anyone that was interested in your campaigns. Done correctly, Facebook will be able to re-target them on future campaigns. This way you are maximizing your marketing dollars because you have corralled them for the future. Facebook marketing must be in your Addiction treatment center marketing mix organically, and, or with paid advertising.
Organic Drug Rehab Marketing on Facebook
Social media marketing is earned over time, so it makes sense to build a target audience (capture) that you own along the way. Many addiction treatment centers severely lack an audience that is their intellectual property. You need large numbers, tens of thousands to produce results. You can CLICK HERE to see our 90-day rehab marketing package that instantly taps you into our already built large targeted audience.
Organically growing friends (Facebook), level one connections (LinkedIn), followers (Twitter), growing targeted groups and email marketing are a must for your addiction treatment center marketing.
Get Educated on Drug Rehab Marketing at Addiction Professional Conferences
Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series tackles these issues head on. Learn proven and ethical drug rehab marketing strategies providing long-term solutions for addiction treatment centers long-term problem of maintaining a healthy census. Check out our next event on 6/27/18 featuring 5 Executive Thought Leader panelists providing tools and education to grow you organization. We are working on our next events, Florida June 2018 and California July 2018.
Examine the Top 3 Drug Rehab Marketing Missing Links in Your Drug and Alcohol Addiction Treatment Center
The top 3 drug rehab marketing missing links information in this article only covers a fraction of what is needed for a successful addiction treatment center marketing plan. There are many mistakes made drug and alcohol addiction treatment centers in their marketing. Understanding the vast amount of marketing education is critical for CEO’s and Marketing Directors. The first step is to get away from a buy rehab leads strategy and drug rehab call centers to get control of you’re marketing. Behavioral Health Network Resources continually provides valuable information on some of things to look for in your rehab marketing. Check out some of our many other articles in our addiction treatment center marketing blog and we encourage you to leave us a comment so we can help you.
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