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Drug Rehab SEO Vs. Digital Darwinism

Drug rehab SEO is not a one time and your done marketing component for inpatient rehab marketing, substance abuse IOP marketing, and service organizations. Buying treatment calls and boots on the ground marketing strategies are commonly used by many in the recovery industry. These strategies are the most costly in the long run and are proven to be much less effective than in the past. These short-term and costly solutions are used because the recovery industry suffers from Digital Darwinism.

Drug Rehab SEO Vs. Digital Darwinism

Digital Darwinism is a sign of the 21st-century demonstrating that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide. The one thing they all had in common is that they suffered from Digital Darwinism. They stayed with past drug rehab marketing and business strategies of a “buy rehab leads” mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.

Now, in 2018, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic marketing. In order to achieve page one rankings in organic marketing, it takes a structurally correct website, schema, a fast loading website, and drug rehab SEO. Each component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one click-throughs, while the first three organic slots account for 70% of page one click-throughs.

Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions

Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $100,000’s every month.

They can compete with proven strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option. Many of these agencies do not even rank for key terms for their own business like; drug rehab marketing agency or drug rehab marketing consultants. If they can’t rank their own business, how can you expect them to rank yours? Being educated on the many components of Drug Rehab SEO, knowing what to look for, and performing some of the SEO themselves will get the smaller centers on page one of Google.

What is Drug Rehab SEO?

Drug rehab SEO has many components including proper website development, schema, Google My Business, proper H tags, keyword counts, META descriptions, SERP descriptions, ALT tags and URL’s to name a few. It is a key component in addiction treatment center lead generation. Then there is off-page SEO that involves citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in website development about the importance of speed. This is what he had to say;

After proper website development and SEO, speed becomes a big factor when ranking on mobile.

While it is impossible to name all the different components, CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the drug rehabilitation industry have a poor website and poor SEO in their lead generation strategy. During our conversation with Mr. Frye, we decided to invite him as one of our 5 Executive Thought Leader panelists at our 10/23/18 addiction conference.

Critical Business Areas Are Drug Rehab Marketing and Substance Abuse Billing

In any business, the #1 factor is generating revenue. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table. Marketing dollars are being thrown and wasted on top of a poorly developed website with poor drug rehab SEO. In-house billing and unchecked substance abuse billing companies are costing centers operating revenue. If you aren’t getting paid in 14-days with some of your receivables, do not know how much is out in receivables, or have large amounts owed you may not be in business much longer.

Our industry is changing fast and the organizations that don’t adapt will not be in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors.

Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up and they are let go because they have little value to the organization with substance abuse marketing. They have no marketing education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about one year.

Drug Rehab SEO Website Development is the First and Most Important Step

The very first step in a solid marketing plan and drug rehab SEO is website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.

On the other hand, a website developer plays a much larger role in marketing on the web. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch. There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. If a website does not have a proper silo, schema, sitemap, HTTPS, mobile optimization or proper local SEO to name a few Google will not rank you, or rank you poorly.

What to Look for in Drug Rehab SEO

A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined. There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a decent web marketing strategy. If your organization or drug rehab marketing agency is not on the first page of Google in the 3-pack or in the first three slots on page one organically for key longtail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.

Drug Rehab SEO Checklist for CEO’s and Marketing Directors

As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab SEO questions;

  • Is our website structurally correct?
  • Is the hierarchy of our website good for Google?
  • Are the URL’s for our website correct for drug rehab SEO?
  • Does our website have an SSL certificate?
  • Do we have schema incorporated into our website?
  • Are our Google maps properly coded and placed on our website?
  • Does our website have a sitemap and have we told Google it’s there?
  • What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  • Do the main pages of our website have SEO for these keywords?
  • Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  • What marketing company is performing our SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
  • What keywords are we ranking for in the Google 3-pack?
  • Do we understand Google analytics and how to use it to build our marketing campaign?
  • What posts are producing the most calls from our call tracking metrics?
  • How many calls are being produced by our marketing company?
  • When was the last time we posted in our Google My Business?
  • When was the last time we uploaded pictures in our Google My Business?
  • Are we using Yoast to check the bare minimum for our SEO?
  • Are our pictures on the website optimized?
  • Do we have a blog?
  • Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
  • Is our blog attracting and engaging for our target audience?
  • How are we building quality back-links?
  • How many citations do we have?
  • Do we have a staff page?
  • Are we getting regular Google Reviews? If not, why?
  • Are we using email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
  • How many of our staff are involved in our social media marketing? And, what are the uniform messages we are using?
  • Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
  • Are you utilizing addiction treatment email marketing?
  • Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
  • Are you utilizing the World’s #1 business networking site LinkedIn (500 million members)? Are you using drug rehab marketing strategies to connect on LinkedIn?
  • Do we understand how to maximize Facebook (2 billion members)
  • Are you driving 500-1000 targeted visitors (per article) to your blog posts?
  • Do we understand and utilize your Google Analytics?
  • Do we understand and use call tracking metrics?
  • Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?

You can get answers to these critical questions and more at Behavioral Health Network Resources addiction conferences EMP (ethical marketing Practices) Series next event on 1/22/19 in Costa Mesa California. This conference will cover ethical business and marketing practices. Our panelists will educate on ethical drug rehab marketing, proper website development, SEO, social media marketing, and more to be announced.

Outreach Needs More Marketing Education

This is even more evident for Outreach positions. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner that they have 30 days to start generating more referrals. In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.

Understanding Drug Rehab SEO Vs. Digital Darwinism

Your drug rehab SEO and marketing plan should utilize many different areas. Not getting up to speed with Digital Darwinism could be a deadly mistake. Once you have set-up the proper foundation you need to drive your target market to your website. Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.

Drug rehab SEO is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves key search words, H tags, internal and external links, high PR back-links, citations, Google My Business, Google 3-pack, schema, site speed, SERPS, and this list goes on. While this article provides a healthy checklist for drug rehab SEO, there is much more. SEO is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for SEO. Give us a call at 561-235-6195 and ask about our 90-day program that also provides you SEO training.

Drug Rehab Leads 8 Things to Know

This entry was posted in Addiction Conferences, Addiction Treatment Center Marketing, Addiction Treatment Centers West Palm Beach Florida, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged , , , , , , , , , , , , , on by .

Drug rehab leads have become a difficult task for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.

Drug Rehab Leads 8 Things to Know

  • Proper website structure with schema incorporated into it.
  • On page and off page SEO by an industry expert.
  • Detailed attention on NAP.
  • A backlink plan to build high-quality backlinks.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab leads marketing company specializing in our field.

Deception with Drug Rehab Leads Generation

 

It is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab leads marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Some fool you with fake traffic. If you pay to be on these sites, put Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

Check Internet Drug Rehab Leads Rankings

The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers. Once we put tracking mechanisms in place for our drug rehab leads clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.

Formalized Drug Rehab Leads Marketing Plan

You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.

Drug Rehab Leads Marketing Tools

Rehabilitation centers spend a lot of money on drug rehab lead generation to generate a client. In that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have the drug rehab SEO tools or know how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education in web marketing, website development, and search engine optimization. Understanding how search engines work and how to communicate effectively are paramount. Consider this, 70% of conversions are coming from mobile. Furthermore, 60-70% of page one Google click-throughs are the first three organic slots. Many centers choose AdWords which only receive 1.81% of page one clickthroughs. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.

You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign. You can learn more about correcting many common business and marketing mistakes at our 15th Addiction Conferences EMP Series event. This event is on 1/22/19 in Costa Mesa, CA.

Using LinkedIn to Generate Drug Rehab Leads

LinkedIn increases drug rehab leads when implemented in your drug rehab marketing strategyYour drug rehab leads should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab marketing strategy.

LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.

Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on Behavioral Health Network Resources drug rehab marketing LinkedIn business page. We’ve found the personal profiles and groups outperform the business pages drastically. We did the same tests on Behavioral Health Network Resources drug rehab marketing Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab leads must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.

How Effective is Your Drug Rehab Marketing Agency?

If someone is trying to tell you they can perform addiction treatment center marketing for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium. This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution. You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook. Here are 60 addiction professional social media groups with over 210,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?

Get in-front of Potential Clients for Drug Rehab Leads Marketing

To get treatment calls, or industry related sales/service clients you need to get in front of them.  You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.

If you don’t have a good drug rehab leads marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.

Think Local with Drug Rehab SEO

Think local in you’re drug rehab marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for your specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by you’re geographical location. In this example, we will use West Palm Beach.

Now type the entire long-tail keyword into your Google browser, addiction treatment centers West Palm Beach. Again, this is just an example, use your organizations’ specialty. Do this for all your center’s keywords. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get you’re in-house staffed training on SEO.

Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.

Drug Rehab Leads Remember the 8 Things to Know

When trying to generate drug rehab leads remember the 8 things to know. This will prevent you from wasting valuable drug rehab marketing dollars.

  • Proper website structure with schema incorporated into it.
  • On page and off page SEO by an industry expert.
  • Detailed attention on NAP.
  • A backlink plan to build high-quality backlinks.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to your location.

It takes 9 months to have a baby no matter how many women you have on the job. Search inclusion takes time and is not immediate. If anyone is offering instant results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time. Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announced business pages would be served less. Many centers need to understand this for their drug rehab lead generation. Facebook is trying to force business to pay for advertising.

Pick our brain on drug rehab leads generation and your industry related sales/service marketing. Give us a free no obligation call at 561-235-6195 to discuss your marketing pain areas. Call 561-235-6195 Ask About Our 4-Week Consulting Package.

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Drug Rehab SEO Website Development Hurts Marketing

This entry was posted in Addiction Treatment Center Marketing, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged , , , , , , , , , , , , , , , , , on by .

Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing

Drug rehab SEO Website development and design are drastically affecting drug rehab marketing for addiction treatment centers, opiate detox centers, inpatient rehab, and IOP treatment programs. Understanding the many components needed including; design, drug rehab SEO, and branding are critical for successful web marketing. These are all paramount to generate drug rehab leads and customers for sales/service organization in our industry. However, it requires an ongoing, in-depth knowledge of the crucial role website structure plays. Drug rehab SEO website development is complex for drug and alcohol addiction treatment center web marketing.

Drug Rehab Owners Understanding How Drug Rehab SEO Website Development Effects Their Treatment Calls Lead Generation

Addiction treatment centers are facing their most difficult challenges ever in 2018. Generating enough clients to sustain their business has become a daunting necessity. The insurance companies are now paying for shorter lengths of stay and less reimbursement for drug testing. This combined with new laws in Florida on patient brokering, Google PPC restrictions and algorithm changes, have many centers frustrated and struggling to gain clients. We are seeing many centers close their doors, merge, or get bought out by wall street investors.

As a treatment center owner, you most likely started your center because you have a passion to help and extensive knowledge of addiction. That most likely shows with the clinical aspect of your center. However, many centers fall because they do not respect, or understand marketing.

The current behavioral health industry landscape requires that recovery centers learn better addiction treatment marketing practices including the status of the drug rehab SEO website development. Website development is the major building block for their drug rehab marketing. Relying solely on outreach, and buying rehab leads to maintain an acceptable census puts them at great risk.  Addiction treatment lead generation and producing treatment calls is difficult on the web. Drug rehabilitation owners often use short-term solutions to their long-term problem.

Web Marketing Outperforms All Other Marketing Combined

When the money was flowing, there was no reason to have drug rehab SEO website development or a healthy marketing mix. Addiction treatment centers and opiate detox centers threw a ton of money at their rehab marketing with PPC, bought some VOB treatment calls (no longer legal in Florida,) relied on Outreach and that was the extent of their marketing plan. They demanded immediate results which have caused industry-wide thought process concerning marketing. Concentrating on short-term solutions, to their long-term problem of generating clients, puts them at great risk of not surviving in the red ocean.

Website structure the #1 Ingredient for Drug Rehab SEO

Drug Rehab SEO website development needs proper website structure. Many drug rehabilitation centers think web marketing does not work. The main reason is when they implemented it into their substance abuse marketing their website lacked proper structure. They were investing money in drug rehab SEO that could not perform. Without proper structure, Google spiders will not rank or penalize the website.

Substance abuse web marketing is complicated, competitive, and requires knowledge beyond addiction treatment. Drug rehab SEO website development needs to have the proper foundation to produce treatment calls. It must be the start of your drug rehab marketing and lead generation. Web marketing outperforms all other marketing combined when set-up correctly and executed properly. Speaking with many treatment center CEO’s and Executives, many say web marketing does not work. Our immediate response is let’s look at your electronic assets and how they are set-up.

1. Proper Website Structure = Poor Web Marketing Results

Let’s first look at the website. Website structure is the critical starting point for SEO performance. The aesthetics of treatment centers websites are often beautiful, showing pictures of the beach, and amenities. The aesthetics of a website are only a fraction of what is needed for web marketing. When a house is being built, the foundation is the most important aspect. Without a strong foundation, your house will fall. With web marketing, proper structure is the original building block.

We recently spoke with Brian Frye, CEO, of Magna Technologies, a highly respected industry website design company and attendee favorite panelist at BHNR’s Ethical Marketing Practices Conferences, about the status of treatment centers websites. Here is what he had to say,

“The biggest problem is poor website structure. Centers do not understand how damaging this is to their marketing.”

Website Structure 1st Step in Addiction Treatment Center Marketing SEO

Proper website structure is a critical aspect of a websites SEO and critical for drug rehab marketing. It will be one of the main factors in generating revenue or wasting marketing dollars. Poor drug rehab SEO website development causes Google (and other search engines) to do one of two things. They will either not read and rank your site or penalize your site for structural errors. If you have an efficient website structure in Googles eyes, you get rewarded in many ways (Google juice) with higher rankings. Poor structure is one of the main reasons why many treatment centers say web marketing does not work. SEO is also a huge factor for many addiction treatment centers.

Get a Website Designed and Developed by an Experienced Professional with In-depth Knowledge Beyond the Addiction Treatment Industry

The “big boys in the sandbox” understand better drug rehab SEO website development equals higher rankings in search engines and more click-throughs. These big players use professional and experienced webmasters with experience beyond the addiction treatment industry. Their sites use an efficient, clean and trimmed hierarchy. The small to medium players usually use unskilled individuals with limited knowledge of proper structure. Their hierarchy is generally disorganized, jumbled and not optimized for Google. This is an area that the small to medium size treatment centers can gain ground against the competition (big and small) on the web if they include it in their drug rehab marketing plan.

2. Pay Attention to These Areas of Website Structure

While this article cannot cover all that is involved with proper website development and structure, here are some areas that must be addressed.

Schema.org (Schema) Advanced Search Tactic

Schema is a syntactic vocabulary that is added to HTML that improves how spiders read and present a web page in SERP’s. This is an absolute must in your drug rehab SEO website development.

Google can read every language, however, it’s native tongue is the schema. This is the key to drug rehab SEO. It allows search engines to more clearly understand and read sites more quickly. It is becoming paramount for all websites to correctly incorporate schema where ever possible on their website for several reasons. It gives the ability for search engines to pull better rich snippets and rich data that makes a website link stand out and gain real estate in SERP’s, increasing clicks.

Voice Search Get Ahead of other Rehabilitation Centers

Secondly, it is becoming a necessity in the new age of voice search. As we pointed out in an earlier article, treatment centers and ancillary service organizations in the addiction treatment industry are suffering from digital Darwinism. Organizations in the addiction treatment industry do not have a firm understanding of the many aspects of SEO and now comes along voice search.

Digital voice search is one of the newest technological advances in the ways consumers get information. It is rapidly becoming a crucial part of the way our potential clients will get information they are seeking at home (Google Home, Microsoft’s Cortana, and Amazons Alexa,) and on mobile devices (Android, and Apple.) ComScore.com predicts that by 2020, 50 percent of all searches will be voice searches.

Implementing Schema on a website is like placing a direction post on a highway. It quickly gets the spiders to the information that correctly answers a voice query. This is important because voice queries depend on implied content. Proper schema helps provide the content rather than the spiders using an ambiguous page of text.

Implementing Schema and Asking the Right Questions

One of the biggest issues with schema is many do not know how to properly place it on a website.  According to schema.org, there are only 10 million websites using schema.org markup. While this may seem like a lot, only 1% of websites have implemented it. This can give a treatment center an edge over their competition and should be included in their drug rehab marketing strategy. Some of the areas where you should incorporate schema are;

  • Site Navigation Element
  • About Page
  • GMB Map (Google Maps)
  • WP Footer
  • WP Header
  • WP Side Bar

3. Proper Website Structure gets more Google real-estate with Site-links

Sitelinks are links and descriptions of the different parts of your website that show up in SERP’s. This is a Google’s SEO golden nugget that improves click-through rates, however, there are several pieces that need to be in place to achieve this golden award.  They also are huge in SEO by making navigation easier, dominating SERP’s, brand reputations, and building trust with Google and the user. One of those important pieces is a good website structure (trust and brand reputation are also factors.) If you have a poor website structure, it is highly unlikely that you will achieve a sitemap in Google listings. This causes a reduction in targeted traffic and lower click-throughs of your target audience.

Here is an example of a search that achieves a site link. Try typing into Google search your center and see if your organization shows a site link. If it does not, you either have no site-link, or it is incorrectly implemented.

A quote from Google Webmaster clearly showing the importance of proper website development; We only show site links for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good site links, or we don’t think that the site links for your site are relevant for the user’s query, we won’t show them.

While Google doesn’t provide a step by step drug rehab SEO website development procedure there are certain things that should be in place to achieve site links.

  • Unique website name
  • Clear website structure and navigation
  • #1 rank organically for the search term
  • Implementation of sitemap.xml to your Google search counsel account
  • Build internal links
  • Cross check page titles
  • Brand Awareness on social media
  • Better Website Development and Structure Means Better Website Crawling

Google spiders search billions of pages on the web and compile a massive index. Their algorithm has over 200 factors. According to Google, it is a must that they can crawl and index your site correctly. If you have poor drug rehab SEO website development, chances are extremely slim in achieving a coveted site-link in Google search.

Learn From the Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing

Poor drug rehab SEO website development structure is the #1 reason why addiction treatment lead generation fails. Google heavily uses the user’s experience to rank any given site. Google’s algorithm considers many factors. In addition, it looks at loading speed (after 2 seconds you lose 50% of the audience), click-through rates, time on site and frequency of visits to name a few. This article pinpoints these 3 key areas for recovery centers to look for and understand in their marketing.

  1. Proper Website Structure = Poor Web Marketing Results. Get your website built by an industry professional
  2. Pay Attention to Schema and Voice Search
  3. Proper Website Structure gets more Google real-estate with Site-links

If recovery centers can’t get to page one of Google they can’t generate addiction treatment calls. This article outlines the most common mistakes made with drug rehab SEO website development in the recovery industry. Give us a call, we are drug rehab marketing specialists and we will quickly evaluate your SEO. We also prvide SEO training. If you would like us to evaluate your organization’s website contact Charles Davis at CEO@BehavioralHealthNetworkResources.com, or give him a call at 561-235-6195.