Tag Archives: drug rehab SEO training

Drug Rehab Marketing SEO Vs. Digital Darwinism

Drug rehab marketing is understandably becoming the most important part of drug and alcohol addiction treatment centers business model. Search engine optimization (SEO) is what allows Google to effectively communicate with your website. Search engines speak many languages, but SEO is what it understands best. It requires on-page and off-page critical areas to rank on page one.

Substance abuse marketing for intensive outpatient programs and inpatient drug rehabs requires many different areas. CEO’s and Directors have always taken short term solutions to their long-term problem of a healthy census. They expect immediate results in all their marketing efforts. Many rehabilitation centers are seeking that one thing. They think they can do one singular thing that generates clients or gets them page one rankings, it doesn’t exist. Drug rehab SEO and marketing takes many things to accomplish, time and investment.

Understanding Drug Rehab Marketing, SEO and Digital Darwinism

Digital Darwinism is a sign of the 21st-century. It demonstrates that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide.

The one thing they all had in common is that they suffered from drug rehab SEO digital Darwinism. They stayed with past and outdated drug rehab marketing, SEO and business strategies. These consist of a “buy rehab leads” mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.

Now, in 2019, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic marketing. Google AdWords is not the answer for small to medium size players. A $10,000 budget gets eaten fast considering there are big players spending in excess of $500,000 per month. In order to achieve page one rankings in organic marketing, it takes;

  1. a structurally correct website
  2. schema
  3. a fast loading website
  4. drug rehab SEO

Each component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one click-throughs. The first three organic slots and Maps account for 70% of page one click-throughs.

Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions

Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $500,000’s every month.

They can compete with proven strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option (click to read more on how they are burning operators.) Many of these agencies do not even rank for key terms for their own business like;

  • drug rehab SEO
  • drug rehab marketing agency
  • drug rehab marketing consultants
  • drug rehab marketing

If they can’t rank their own business, how can you expect them to rank yours? Being educated on the many components of SEO, knowing what to look for, and performing some of the SEO themselves will get the smaller centers on page one of Google.

What is Drug Rehab Marketing and Drug Rehab SEO?

Drug rehab marketing goes beyond outreach and “buy rehab leads”. It is a key component in addiction treatment center lead generation.  Some of the things consist of:

  • proper website development
  • building high PR7, PR8, and PR9 backlinks
  • schema
  • Google My Business
  • proper H tags
  • keyword counts
  • META descriptions
  • SERP descriptions
  • ALT tags
  • URL’s with keyword
  • and many more

Then there is off-page SEO that involves drug rehab marketing and SEO citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in drug rehab website development about the importance of speed. This is what he had to say;

After proper website development and drug rehab SEO, speed becomes a big factor when ranking on mobile.

While it is impossible to name all the different components, the CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the rehabilitation industry have a poor website structure in their drug rehab lead generation strategy.

Critical Business Areas Are Drug Rehab Marketing and Substance Abuse Billing

In any business, the #1 factor is generating revenue. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table.

Marketing dollars are being thrown and wasted on top of a poorly developed website with poor marketing. In-house billing and unchecked substance abuse billing companies are costing centers operating revenue. If you aren’t looking at the following you may not be in business much longer:

  • how many organic keywords are we ranking for?
  • are we ranking in Google maps for longtail keywords (ie drug rehabs followed by city)
  • have an SEO agency that is increasing rankings on a monthly basis

Our industry is changing fast and the organizations that don’t adapt will not be in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors. Behavioral Health Network Resources is recognized as a top drug rehab SEO marketing agency on Design Rush. We educate and teach our clients search engine optimization.

Marketing Directors Role in Drug Rehab Marketing Marketing and SEO

Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up? They are usually let go because they have little value to the organization with drug rehab marketing.

They have no marketing education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about six months to one year.

What treatment center owners don’t realize is that each employee turnover costs the organization $20,000 in hidden costs. Weeks of rev uptime, training, education, administrative costs, HR, equipment, systems to be learned =, and many more. The main reason why this is occurring in our industry is that owners are not supplying the correct tools to Marketing and Outreach. They are relying upon these positions to generate calls, instead of providing the calls for them to convert. This was ok in the past, however, with the current climate it is essential for operators to have a robust business and marketing plan in place.

Drug Rehab SEO Website Development is the First and Most Important Step

The very first step in a solid marketing plan is drug rehab SEO website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.

On the other hand, a website developer plays a much larger role in marketing on the web. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch.

There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. If a website does not have the following Google will not rank you or rank poorly::

  • a proper silo
  • schema, sitemap
  • HTTPS
  • mobile optimization
  • proper local SEO

What to Look for in Search Engine Optimization (SEO)

A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined.

There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a decent web marketing strategy. If your organization or drug rehab marketing agency is not getting your facility on the first page of Google in the 3-pack or in the first three slots on page one organically for key longtail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.

Drug Rehab SEO Marketing 40 Point Checklist for CEO’s and Marketing Directors

As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab SEO questions;

  1. Is our website structurally correct?
  2. Is the hierarchy of our website good for Google?
  3. Are the URL’s for our website correct for drug rehab SEO?
  4. Does our website have an SSL certificate?
  5. Do we have schema incorporated into our website?
  6. Are our Google maps properly coded and placed on our website?
  7. Does our website have a sitemap and have we told Google it’s there?
  8. What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  9. Do the main pages of our website have SEO for these keywords?
  10. Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  11. What marketing company is performing our SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
  12. What keywords are we ranking for in the Google 3-pack?
  13. How do we understand Google analytics and how to use it to build our marketing campaign?
  14. What posts are producing the most calls from our call tracking metrics?
  15. How many calls are being produced by our marketing company?
  16. When was the last time we posted in our Google My Business?
  17. When was the last time we uploaded pictures in our Google My Business?
  18. Are we using Yoast to check the bare minimum for our SEO?
  19. Are our pictures on the website optimized?
  20. Do we have a blog?
  21. Is our blog long-form (1,500 words or more)?
  22. Is our blog content attracting, engaging to our target audience and does it touch an emotional level?
  23. Does our SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google? Do we need a drug rehab SEO blog writing service provider?
  24. Do we any orphaned posts?
  25. How are we building quality back-links?
  26. How many drug rehab marketing and SEO citations do we have?
  27. Do we have a staff page?
  28. Are we getting regular Google Reviews? If not, why?
  29. Can we use email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
  30. How many of our staff are involved in our social media marketing? And, what are the uniform messages we are using?
  31. Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab SEO marketing on Facebook and LinkedIn?
  32. Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
  33. What is our activity on the World’s #1 business networking site LinkedIn (500 million members)? Are you using drug rehab SEO marketing strategies to connect on LinkedIn?
  34. Do we understand how to maximize Facebook (2 billion members)
  35. Are we driving 500-1000 targeted visitors (per article) to your blog posts?
  36. Do we understand and utilize your Google Analytics?
  37. What have we done to utilize call tracking metrics?
  38. Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?
  39. Do we have any kind of Outreach training (LinkedIn, Salesforce, answering calls from potential clients, etc…)?
  40. Is our entire organization on the same page with the messages we are putting out on social media?

Addiction Conferences for C-Level Executives Provide Busines, Drug Rehab Marketing and SEO Answers

You can get answers to these critical questions and more at Behavioral Health Network Resources next addiction conference on 8/6/19. This event features 5 Executive thought leader panelists providing proven business and marketing solutions. One critical area the event will cover is “Why are my beds empty?, How to navigate the landscape of today’s drug rehab marketing, Google, Legit Script, and NAATP.”  You can check out the entire C-suite Executive event by clicking on the event picture.

We are currently looking for Co-Hosts and Co-Chair sponsors for  New Jersey addiction Executive conference. These addiction conferences cover proven and ethical business and marketing practices. Each event has 5 panelists educating on the real pain points of operators. Some of these topics include;

  • proper website development
  • drug rehab SEO
  • dealing with insurance companies
  • social media marketing
  • the business of medication-assisted treatment
  • substance abuse billing
  • ranking in Google maps
  • legal issues
  • patient brokers

Outreach Needs More Drug Rehab Marketing Education

This is even more evident for Outreach positions. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner. This talk reveals they have 30 days to start generating more referrals. In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.

Understanding Drug Rehab SEO Vs. Digital Darwinism

Your drug rehab SEO marketing outperforms all other marketing combined. It requires H Tags, ALT Tags, SERP’s, URL’s and keywords. Not understanding Digital Darwinism is a costly mistake and could be detrimental to the success of the organization. Once you have set-up the proper foundation you need to drive your target market to your website.

Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.

Drug rehab marketing is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves key search words, H tags, internal and external links, high PR back-links, citations, Google My Business, Google 3-pack, schema, site speed, SERPS, and this list goes on. While this article provides a healthy checklist for drug rehab SEO, there is much more. SEO is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for SEO. Give us a call at 561-235-6195 and ask about our 90-day program that also provides you SEO training.

CEO’s Get Drug Rehab Marketing Citations

This entry was posted in Addiction Conferences, Addiction Treatment Center Marketing, California Addiction Conferences, California Drug Rehabs, Drug Rehab Consultants, Drug Rehab Marketing, Drug Rehab Marketing Consultants, Drug Rehab SEO, drug rehab SEO, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged , , , , , , , , , , , , , , , , on by .

Drug rehab marketing has become a difficult task for generating leads. You probably clicked on this article to find out what new trouble is going on with addiction treatment centers owners. If you don’t know what a citation is and how it can generate treatment calls you are in the correct place.

There is a considerable increase in the number of Addiction Treatment Centers countrywide and new marketing laws. If you’re solely relying on boots on the ground your center is a great risk on many levels. This also means to attract more clients to your center; you must find a way to rise above the competition. Your advertising and marketing strategies must be exceptional both on and offline. Every successful business today has an online presence. Let’s look at how you can improve your online marketing strategy.

99% of Drug Rehabs Don’t Rank on Google with Drug Rehab Marketing

Old drug rehab marketing strategies die hard. Rehab Owners have always relied on PPC as their main strategy. In 2019 that strategy is no longer as effective. The benefits of organically ranking on page one of Google for key terms greatly outweighs PCC. Since 99% of your competition is not there, this is the best way to compete against the big players and the aggregators. Consider this, Google AdWords, or PPC only generate 2% of page one clicks. Google Maps and the first three organic slots get about 60% of the clicks. The best part is you do not have to pay for the click over and over again.

Try and Google “drug rehabs” followed by your city. Then Google “drug rehabs” followed by your state. In an example, drug rehabs Los Angeles, and drug rehabs California. You can see who is paying for the clicks and who ranks in maps and the first three slots organically. You want to rank on page one for all your key services like;

  • Drug rehabs
  • Inpatient drug rehabs
  • Outpatient drug rehabs
  • Opiate detox
  • Alcohol detox
  • Sober homes

Drug rehab Marketing Needs Search Engine Optimization (SEO)

Drug rehab marketing and SEO go hand in hand. SEO is a process used to improve a website’s rank in Google’s search results. For every addiction treatment center to successfully create marketing campaigns, they must follow certain steps in search engine optimization. What are the top 3 things to do for SEO with drug rehab marketing?

  1. Start by doing keyword research. This is the first step in optimizing your website. To do this, use platforms such as Google Keyword Planner which will help you explore the various keywords others in your industry use. Having knowledge of these keywords is imperative because it helps you develop a marketing strategy in the same language your audience uses to communicate. So when potential clients are looking for an Addiction Treatment Center, they will most likely search using the same wording thus making it easier for them to find your site.
  2. Once you identify your keywords, use them in various pages of your site, ensuring you have one primary keyword for each of your pages. This helps in ranking your site’s individual pages each time someone uses a unique keyword to your nice. It helps you grab the user’s attention before they can move on to your competitors’ sites.
  3. Over and above using the right keywords, SEO also involves instinctive site design. This means ensuring your images are adequately compressed, videos embedded, and that your site has efficient HTML coding. When all these elements are put together, your site will have a greater presence that attracting new clients to your Addiction Treatment Center.

Capitalizing on Backlinks Increases SEO

The key to drug rehab marketing on the web is backlinks. This was a lesson learned by drug rehab centers in Florida. The new marketing laws originated in the Sunshine State. Once these new laws started many ethical operators found themselves struggling. Backlinks also known as external or inbound links are those that point from other sites back to yours. When backlinks are used properly, they help search engines decide how popular and authoritative your site is, as well as its relative significance on the web.

Backlinks ultimately help make your site popular. In Google’s algorithm for Page Ranking, every time a hyperlink occurs in a webpage, it is taken as a vote of confidence for that particular page’s websites recommend other sites with quality content to their audiences. For instance, a pharmaceutical site is likely to an Addiction Treatment Center. A website about fishing licenses is likely to link to a site about fishing and so on and so forth. So, the more other sites backlink to yours, the higher your SEO ranking.

Building SEO Backlinks Requires a Good Drug Rehab Marketing Agency

A good drug rehab marketing agency will know to build industry backlinks. Backlinks are not just about making your site popular. They are a key component of drug rehab marketing. Your site will not just get a good PageRank because of the number of times other sites have linked to yours. The system also factors in trust, authority, and relevance of your site and content.

In fact, some backlinks can work against your ranking. If your backlinks seem unnatural, Google will penalize you thus pushing your site further down in the PageRank system. For instance, if your Addiction Treatment Center is backlinked to a Hunters Club website, this would be an example of unnatural backlinks.

The basic guideline for using backlinks is:

  • Good backlinks are derived from authority websites in your industry. These are non-spammy websites with content that is similar to that on your site. They are from experts who write about topics similar to yours. However, you can get creative and use drug rehab marketing on picture websites.
  • Bad links are those that are derived from websites that have no relationship to yours. For example, an insurance brokerage site backlinking to a dog training site. Search unnatural links only harm your ranking.
  • Ugly backlinks are those that come from spam sites, link farms, sell links and sites with poor quality content.

Citations Play a Part in Drug Rehab Marketing

NAP stands for name, address, and phone number. This is the basic info businesses provide on their online platforms to make it easy for clients to find them. Additional information that is important to have on your site includes hours of operation, the physical location of your business, type of business, and social profiles aligned to your business.

Every time NAP data is recorded on a site, it is referred to as NAP citation. NAP citations are crucial in making your business visible both online and offline. They also help users to understand what your business is about, what services you offer and how to reach you. If NAP citation is not properly done, however, they can send mixed signals to core search engines such as Google and data aggregators, leaving those who visit your site more confused about you and your business.

Citations Relationship to SEO

Poor citations equal bad drug rehab marketing which translates to SEO ranking. This is one of the lessons that need to be learned from “Drug Rehab SEO Marketing Vs. Digital Darwinism.” It’s a crucial lesson because search engines also rely on understanding your business when ranking.

So how can you build citations for your Addiction Treatment Center? Marketing for an Addiction Treatment Center differs from marketing for any other business. It’s critical to use the correct citations for this unique industry. Search engines such as Google already know a whole lot about your business.

However, it still needs to use aggregated data to make decisions on what is displayed in search results. For instance, if a user types ‘find a drug rehab close to Carmel’, Google can decide to use a local citation of your Addiction Treatment Center in Indiana in displaying the search results.

Drug Rehabs from Los Angeles to Carmel Indiana Need SEO

Drug rehabs Los Angeles are struggling from new patient brokering laws and Legit Script certification. To be eligible for Google AdWords, and PPC on Facebook you need Legit Script certification. This is making it difficult for many addiction treatment centers across the US.

This is also true for the best drug rehabs Carmel Indiana offers. They have little understanding in search engine optimization. They are uneducated on the over 200 ranking factors that Google spiders are looking for to rank pages.

Getting on the first page of Google is a difficult task even for the best drug rehab marketing and SEO specialists. This process takes time. Rehabilitation centers can expect to wait for about 90-days to be making an impact on the SERPs. However, the payoff is that the first 3 organic rankings on page one of Google get bout 60% of the clicks.

Citations Are Not a Guarantee of Page One Rankings with SEO

A citation is not a guarantee that your business will appear in the search results but it’s very useful for location-specific searches. Google always takes into consideration local citations when presenting search results. That is why your NAP citations should be as specific as possible.

For Addiction Treatment Centers, citation building and local marketing yield best results when business owners work with industry experts who understand the relevance of vertical directories. Working with a professional will help guarantee visibility and the highest reach for your Addiction Treatment Center, within the addiction treatment industry.

California CEO’s Get Proven Drug Rehab Marketing and SEO Training

CEO’s must first understand that ranking organically on page one for key terms is paramount to generating clients. A few understand that ranking organically can generate 1000’s of calls without repeatedly paying for the click. Behavioral Health Network Resources is holding its 15th Addiction Executive Conference EMP Series event on 8/6/19.

This much needed c-suite event provides immediate solutions to Owners long-term problem of generating clients and outreach tools. This event covers;

  • How to ethically fill beds?
  • What is the AdWords, Legit Script controversy?
  • Teach what to do for SEO
  • How Google AdWords and Legit Script are wasting marketing dollars?
  • Why 99% of rehab websites have SEO holes on their websites repeatedly wasting $10,000’s of dollars?
  • How to properly use press releases to generate leads?

Learning Drug Rehab Marketing and SEO Strategies

Drug rehab marketing is a difficult task. A complete understanding of SEO, backlinks, and citations is critical. The main area of drug and alcohol addiction treatment centers need to focus on is search engine optimization. Relying on Google AdWords, PPC and Legit Script certification is no longer effective.

With the aggregators and large treatment centers spending over $500,000 per month the smaller centers are wasting advertising dollars. The small centers need to play smarter. They need to incorporate SEO in their drug rehab marketing. Reach out to us at 561-235-6195 we can provide a no-obligation drug rehab SEO report and show you how you are wasting advertising dollars.

Google Forces Better Rehab Marketing Practices Top 5

Rehab marketing practices in 2019 have been scrutinized even more than ever before. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry. We spoke with Jim Peake, CEO of Addiction-Rep, a national leader in best rehab marketing practices. He said, “Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.”

Google Forcing Drug Rehab Marketing Legit Script Certification

Google restrictions are rocking our industry. In 2019 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 re-anty every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregators spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.

Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based on ethical organic marketing. Not only do we provide this for our clients, but we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.

Why is Behavioral Health Network Resources Good at Drug Rehab SEO?

BHNR leads by example with our drug rehab SEO marketing. We dominate the SERPS for our potential client’s keyword searches. We have anywhere from 3-6 page one organic listing and a Google maps knowledge panel for these money words;

  • drug rehab marketing
  • drug rehab marketing agency
  • drug rehab marketing consultants

There are many drug rehab marketing agencies that say they can perform drug rehab SEO. Ask yourself this, “If they are so good, why can’t they rank for terms for themselves?”

Wasted Time and Rehab Marketing Dollars

Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid AdWords, organic rankings, and marketing. Consider this, 2-5% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO and organic marketing?

Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.

No Short Cuts in Drug Rehab Marketing

Many centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 3 drug rehab marketing mistakes.  In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.

Addiction Treatment Centers Need to Build Tribes Focused on Rehab Target Market

Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, Twitter, and G-Plus. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. One good group is the “Addiction Treatment Industry Top 100 Providers.”

Our 90-day drug rehab marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.

Google Restrictions Means Drug Rehab SEO

The Google restrictions make it paramount for centers to have proper drug rehab SEO, and to start building a social media presence. It’s affected all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and clickbait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.

Many shady operators have been highjacking Google My Business listings. Google’s restrictions will assist the big players and small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.

Addiction Treatment Centers Google Business Page Listings are Being Hijacked

The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to this issue. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to deceptive marketing laws. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”

Google My Business Listing is a Must

Google My Business is an absolute must in your marketing. This is the bases for all your SEO. Google is looking for all your web assets to match this listing. If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;

– Confirm your Google business listing, if you don’t have one
Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.

We urge all treatment centers and detox facilities to check their Google business listings daily.

Best Drug Rehab Rehab Marketing Practices

Drug rehab marketing in the addiction industry is now paramount due to patient brokering laws stemming from drug rehabs in Florida. These laws are spreading across the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months.

Now, with Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.

They need to organically rank for long-tail keywords. A good place to start is building SEO to rank for;

  • drug rehabs (followed by their city)
  • outpatient drug rehabs (Followed by their city)
  • opiate detox (followed by their city)
  • alcohol detox (followed by their city)
  • then do the same (followed by their state)

All treatment centers can accomplish this. Behavioral Health Network Resources even ranks on page one for some of these competitive terms, and we do not even addiction treatment. Some of the keywords we rank for in addiction treatment are;

  • California drug rehabs
  • drug rehabs West Palm Beach
  • opiate detox West Palm Beach
  • sober homes West Palm Beach

Website Drug Rehab Marketing Strategies

Many centers do not understand or value their website. Your website is the foundation of all your drug rehab marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony.

You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. The main job of a website is to communicate with Google spiders to rank on page one of google. Google has 63,000 searches every second.

You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.

Building a Targeted Audience that Treatment Centers Own

Think of all the dollars you have spent on marketing and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni.

Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives the target market traffic and increases drug rehab SEO.

SEO Drug Rehab Rehab Marketing Strategies

The term SEO is extremely broad and often misunderstood. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.

After the basic structure of your website has proper SEO, you must start using a blog. However, 95% of addiction treatment center blogs have poor drug rehab SEO. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.

Just Having a Drug Rehab Blog is Not Enough

Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.

Many centers find it difficult to produce a blog. Many of the centers that have one have done a poor job with content and SEO. Behavioral Health Network Resources ranks for over 750 keywords. We rank for our core terms of marketing and addiction treatment center terms. We have done this by producing long-form quality blogs. These blogs are SEO’s properly and rank on  Google. Call Charles Davis at 561-235-6195 and ask about our drug rehab SEO blog writing package.

Google Analytics Rehab Marketing Practices

Your addiction treatment marketing should be about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.

Many centers do not have, do not use, or don’t understand Google analytics. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website, what pages and articles are getting the most click-throughs, geographic location of the clicks, real-time visitors, click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.

Call Tracking Rehab Marketing Practices

This is must information for a centers CEO and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. Check out the most efficient and popular call tracking system in our industry.

PPC Rehab Marketing Practices

Google’s restrictions have affected all players. Certainly, the players that have part of their budget in AdWords. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.

This is a critical time for many treatment centers.

The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, our 90-day drug rehab marketing, SEO program, or be a panelist at our addiction conferences, you can call Charles Davis at 561-235-6195.

Our Addiction Conferences Providing CEO’s Proven Drug Rehab Marketing Tools

Behavioral Health Network Resources addiction conferences series tackles these issues head-on. Learn proven and ethical rehab marketing strategies providing long-term solutions to the addiction treatment centers long-term problem of maintaining a healthy census. We are working on our next events, in Florida and California. If you would like to sponsor or exhibit please contact our CEO, Charle ins Davis at ceo@behavioralhealthnetworkresources.com.

Check out our next addiction conferences EMP Series event where we educate Ceo, Executives, Directors, and outreach on drug rehab SEO and how to rank on google.

CEO’s Check Your Drug Rehab SEO Blog Writing

Drug rehab SEO blog writing is a vital area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.

The Main Goal of Drug Rehab SEO Blogs

The behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Adwords and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.

Ranking organically on Google for keywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO.  Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.

The main goal of blogs is to get your target audience to read it. The #1 way to accomplish this is to get your blog posts on page one of Google. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.

We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.

Wasted Marketing Budget on AdWords and Legit Script

Remember the big picture is to get ranked organically on page one of Google for the long-tail keyword. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through AdWords and PPC. They could save big money if they spoke with a drug rehab SEO marketing consultant.

There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.

AdWords and PPC will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with AdWords, you tend to get a lot of Medicaid and Medicare calls. Consider this, PPC ads on page one only receives 1.81% of the click-throughs. The Google Maps and top three organic listings get 60-70% of page one clicks.

The #1 mistake made in our industry is treatment centers produce blogs that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.

Top 10 Mistakes Made with Drug Rehab SEO Blog Writing

What are the top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. You may also be interested in the common mistakes made in drug rehab SEO website development. In addition, you must be aware that blogs should touch the reader on an emotional level. If the blog post is attracting, engaging and touches on that level, chances are high they will call.

  1. Google My Business Listing is incomplete and not updated regularly.
  2. A long-tail keyword is not in the URL.
  3. The long-tail keyword is not the blog title.
  4. Improper use H Tags (H1, H2, H3, etc…)
  5. ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
  6. SERP description should be 160 charters and include the long-tail keyword.
  7. Blog posts are too short, they should be at least 1,500 words.
  8. Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
  9. LSI words are not used.
  10. Too many orphaned posts.

Take Inventory of Blog Posts and Where They Rank on Google

Get an SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.

This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing SEO. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:

  • drug rehabs (followed by your city)
  • inpatient drug rehabs (followed by your city)
  • outpatient drug rehabs (followed by your city)
  • intensive outpatient drug rehabs (followed by your city)
  • sober homes (followed by your city)

Leading by Example with our Drug Rehab SEO Blog Writing

Behavioral Health Network Resources leads by example with our drug rehab SEO blog writing. Our organization ranks for over 750 keywords. Some of these keywords are for marketing like drug rehab SEO and drug rehab marketing.

We also purposely rank for keywords that centers need to rank for. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:

  • drug rehabs West Palm Beach (Behavioral Health Network Resources)
  • opiate detox West Palm Beach (Behavioral Health Network Resources)
  • sober homes West Palm Beach (Behavioral Health Network Resources)
  • California drug rehabs (Behavioral Health Network Resources)
  • drug rehabs New Jersey (SOBA College Recovery and Google Maps)
  • young adult drug rehabs New Jersey (SOBA College Recovery and Google Maps)
  • outpatient drug rehabs New Jersey (SOBA College Recovery and Google Maps)
  • drug rehabs Van Nuys (Sober district LinkedIn and Facebook profile and Google Maps)
  • outpatient drug rehabs Van Nuys (Sober District LinkedIn and Facebook profiles and Google Maps)
  • substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)

These are all highly competitive keywords in large markets. Getting these profiles and blogs to rank is no easy feat. It takes strategically built blogs with distribution channels to get them to rank.

Addiction Conferences Educating on Business and Drug Rehab Marketing

We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.

Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.

Our next addiction conferences EMP Series event is on 8/6/19. Check out the event and register today. We have 2 thought leader sponsorships and exhibitor booth opportunities available.

Blog Content Relates to Lead Generation

We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 19,000 members.

Many outreach professionals are attempting to post poor quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:

  • memes
  • any posts that do not link through to a website
  • we are an intensive outpatient treatment center and JACHO accredited
  • we have beds available
  • telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.

These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.

Learn More About Our Drug Rehab SEO Blog Writing Service

The behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan. They thought they could survive with just boots on the ground tactics and Google AdWords. Relying only solely on these is extremely risky.

Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.

Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also repurpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google.

Drug Rehab Leads 8 Things to Know

This entry was posted in Addiction Conferences, Addiction Treatment Center Marketing, Addiction Treatment Centers West Palm Beach Florida, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged , , , , , , , , , , , , , on by .

Drug rehab leads have become a difficult task for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.

You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab leads marketing company specializing in our field.

Deception with Drug Rehab Leads Generation

It is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab leads marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Also, be aware of drug rehab marketing agency cookie-cutter options.

Some fool you with fake traffic. If you pay to be on these sites, place Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

Check Internet Drug Rehab Leads Rankings

The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers. Once we put tracking mechanisms in place for our drug rehab leads clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.

Formalized Drug Rehab Leads Marketing Plan

You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.

Drug Rehab Leads Marketing Tools

Rehabilitation centers spend a lot of money on drug rehab lead generation to generate a client. In that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have drug rehab SEO tools or know-how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education in web marketing, website development, and search engine optimization. Understanding how search engines work and how to communicate effectively are paramount.

Where are the Drug Rehabs Leads Conversions Coming From?

Consider this, 70% of conversions are coming from mobile. Furthermore, 60-70% of page one Google click-throughs are the first three organic slots. Many centers choose AdWords which only receive 1.81% of page one clickthroughs. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.

You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign. You can learn more about correcting many common business and marketing mistakes at our 15th Addiction Conferences EMP Series event. This event is on 1/22/19 in Costa Mesa, CA.

Using LinkedIn to Generate Drug Rehab Leads

LinkedIn increases drug rehab leads when implemented in your drug rehab marketing strategyYour drug rehab leads should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab marketing strategy.

LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.

Addiction Professional Groups on LinkedIn and Facebook

Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on the Behavioral Health Network Resources drug rehab marketing LinkedIn business page. We’ve found the personal profiles and groups outperform the business pages drastically.

We did the same tests on our drug rehab marketing Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab leads must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.

How Effective is Your Drug Rehab Marketing Agency?

If someone is trying to tell you they can perform addiction treatment center marketing for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium.

This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution.

You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook. Here are 60 addiction professional social media groups with over 210,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?

Get in-front of Potential Clients for Drug Rehab Leads Marketing

To get treatment calls, or industry-related sales/service clients you need to get in front of them.  You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.

If you don’t have a good drug rehab leads marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.

Think Local with Drug Rehab SEO

Think local in you’re drug rehab marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for your specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by the geographical location. In this example, we will use West Palm Beach.

Now type the entire long-tail keyword into your Google browser, addiction treatment centers West Palm Beach. Again, this is just an example, use your organizations’ specialty. Do this for all your center’s keywords. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get your in-house staffed training on SEO.

Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three-pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.

How Long Does Drug Rehab Leads Generation Take?

It takes 9 months to have a baby no matter how many women you have on the job. Search inclusion takes time and is not immediate. If anyone is offering instant results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time.

Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announced business pages would be served less. Many centers need to understand this for their drug rehab lead generation. Facebook is trying to force the business to pay for advertising.

Drug Rehab Leads Remember the 8 Things to Know

When trying to generate drug rehab leads remember the 8 things to know. This will prevent you from wasting valuable drug rehab marketing dollars.

  • Proper website structure with schema incorporated into it.
  • On-page and off-page SEO by an industry expert.
  • Detailed attention on NAP.
  • A backlink plan to build high-quality backlinks.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to your location.

Pick our brain on drug rehab leads generation and your industry related sales/service marketing. Give us a free no-obligation call to discuss your marketing pain areas. Call 561-235-6195 Ask About Our 4-Week Consulting Package.

Leave a comment on your addiction treatment centers marketing pain points below.