Category Archives: Drug Rehab Marketing Consultants

Drug Rehab Consultants Help Drug and Alcohol Addiction Treatment Centers

Drug Rehab Consultants Top 3 Benefits Save Money

Why Are Drug Rehab Consultants Needed in 2020?

Drug rehab consultants play a vital role for marketing and business aspects in 2020 for the addiction treatment industry. Whether you are a new start-up, an existing center, or an ancillary service provider you need consultants for various reasons. Behavioral health business and marketing consultants prevent costly mistakes, save revenue and increase return on investment. Drug and alcohol addiction treatment centers and the entire industry spend a lot of money on their drug rehab marketing strategies. Without the expertise of a consultant they can, and do, waste hundreds of thousands of dollars.

What Are Drug Rehab Consultants?

A drug rehab consultant is an expert in business and marketing for addiction treatment centers. As an addiction treatment center owner, you’ve spent an enormous amount of time and resources to have a structurally sound clinical component for your center. You’ve hired the best and most qualified clinical team and have the best clinical protocols in place. The treatment side is usually the owner’s specialty. Many centers will hire accreditation consultants for their Joint Commission (JACHO) and Commission on Accreditation of Rehabilitation Facilities, (CARF.)

Drug-rehab-consultants-advising-on-Marketing-JACHO-and-CARF-300x200 Drug Rehab Consultants Top 3 Benefits Save MoneyThese accreditation’s are extremely important for the treatment centers allowing them for better overall treatment for their clients, assists in gaining clients and makes them authority over their competition. Consultants charge $30,000 or more to get them through the accreditation processes. Drug and alcohol addiction treatment centers owners know that these are an absolute necessity for their behavioral health organizations. The second reason drug rehab owners hire consultants is that at some point they all realize the importance of marketing. Then, they quickly realize they are competing against big dollars being spent by the larger addiction treatment centers every month. They also start to realize they need an internet of things (IoT) electronic footprint driving targeted traffic to their website for their addiction treatment center marketing.

1. Drug Rehab Consultants Save Drug rehab Marketing and SEO Money

Experienced consultants should have many drug rehab marketing and SEO strategies to reduce advertising budgets. Many owners do not put the same time, resources and investment in their marketing. Many do not respect marketing, nor do they understand the time, education and resources for an effective marketing strategy. They generally take short-cuts with their website, SEO and overall marketing. These short-cuts are saving pennies and wasting dollars in the long run. For example, they might save a couple of thousand dollars on their website build.

Their website looks beautiful to the eye, however, it usually has poor structure, no schema, poor Google My Business and an extreme lack of social media marketing. Drug rehab centers must have a robust and targeted drug rehab marketing mix to survive the business and operational changes in our industry. Drug rehab consultants provide the experience and knowledge to avoid costly mistakes on the business and marketing side of our unique industry.

Drug Rehab Marketing Consultants Should be Part of the Package

Drug-Rehab-Consultants-Provide-Website-development-education-300x246 Drug Rehab Consultants Top 3 Benefits Save Money

All drug rehab consultants should be assessing the most important aspect of addiction center treatment marketing. Contrary to what most addiction treatment center owners and ancillary service providers believe your website is the most valuable asset in generating leads. There are 7 key mistakes made with website development made by addiction treatment centers when generating drug rehab leads. Set-up correctly it will outperform all other marketing aspects combined. If set-up poorly you will be wasting a ton of marketing dollars and blaming your drug rehab marketing agency for poor results. You will be forced to using “black hat” marketing strategies and continuously get penalized by Google. This is where drug rehab consultants play a vital role in the success of drug and alcohol addiction treatment centers.

Long-term Marketing Strategy Needed

Here is where CEO’s and Executives need to have a long-term marketing strategy in place. Your addiction treatment center or any business website works 24 hours a day, 7 days a week. This employee never takes a day off, never goes on vacation and you don’t have to pay for its benefits. Best of all as a treatment center owner you have 100% control and know if you set something it will happen 100% of the time.

This can work for you or against you. The question is how you fine tune this engine to work efficiently. First, you must understand that what you see on the screen when you are visiting a website is only 10%. The other 90% is back-end stuff that must sync perfectly to get blessed by the Google GODS.

Your Website Must be an Authority and Trusted by Google and Potential Clients

building-high-quality-back-links-to-improve-SEO-300x122 Drug Rehab Consultants Top 3 Benefits Save MoneyWhy is it vital for addiction treatment centers, or detox’s staff to be published on high profile industry websites? This positions them as an expert in drug and alcohol addiction treatment. Citing and including them in your websites builds instant trust with potential clients. Also, getting published on other high authority websites increases Google ranking. One of the most difficult areas of drug rehab SEO for addiction treatment centers and ancillary service providers is getting those back-links pointing to their websites.

Regardless of whether your clinicians don’t have all the flashy letters after their names, it is still greatly supportive if they compose articles and blog entries on your website. It is likewise similarly as critical or much more imperative for drug and alcohol addiction treatment centers to distribute video recordings of staff teaching people in general about drug addiction and recovery. Videos rank the highest on Google and social media for retention and they help build trust. In fact, they receive more than 60% of the clicks. Behavioral Health Network Resources offers drug rehab SEO marketing and training to get your center on page one of Google.

Drug and Alcohol Addiction Treatment Marketing Best Practices

drug-rehab-marketing-mix-300x300 Drug Rehab Consultants Top 3 Benefits Save MoneySpread out your drug and alcohol addiction treatment center marketing budget. Putting all your marketing dollars into one bucket like AdWords spells disaster. Many learned this mistake when Google restricted paid ads, some did not make the learning curve and had to close their doors. The centers that survived had good drug rehab consultants which put into place a diverse marketing strategy. Categorize your marketing into three buckets. This way when one bucket isn’t working you have the other two generating phone calls. Even with three buckets going on at the same time one, two or all three could fail at any given time. The three main buckets should be organic, boots on the ground and a paid advertising strategy.

What is organic marketing and Drug Rehab SEO?

Organic marketing in one of the most difficult for drug and alcohol addiction treatment centers and ancillary service providers to fully understand. It starts with proper website structure. Without proper website structure, your website is going to be leaking Google ranking juice. Google with either not read the site or penalize it. This is where most marketing dollars are wasted by many treatment centers.

Google-SEO-for-drug-rehab-marketing-300x225 Drug Rehab Consultants Top 3 Benefits Save MoneyAfter structure, you need to look at search engine optimization (SEO.) SEO is a complicated process and impossible to know all there is to know on the subject. Even the best drug rehab consultants only know a fraction of SEO. However, they do know the many best practices that can get you to the first page of Google. Google only reveals a few golden nuggets; the rest is best practices. We get 10-15 calls every week from drug and alcohol addiction treatment centers on marketing and consulting. Almost everyone says their on-page SEO is good. This is rarely the case. I always ask them if they have Yoast installed on their website. It’s a WordPress plugin that tells you and guides you in having decent SEO on your site. The search engine optimization program will tell you if your SEO is at an acceptable level. Once things are up to par with Yoast, it is time to hire an SEO specialist.

Organic SEO also covers publishing useful, attracting and engaging content. It is not enough to have you site look good in Google eyes, it also must be useful to the reader.

Understanding Social Media Marketing

social-media-used-for-addiction-treatment-center-marketing-300x169 Drug Rehab Consultants Top 3 Benefits Save MoneyThe last part of organic SEO is social media and this is an absolute must. According to Tech Crunch, people are spending over 5 hours a day on their cell phones. This doesn’t include time spent on PC’s at work and home. Our society has been consumed with social media being a daily part of our lives. It is paramount that your addiction recovery center gets in front of potential clients daily. For the most part, this is not a features and benefits sales pitch. It is attracting and engaging potential clients with good content on an emotional level. Then attaching that emotion to your brand. You must build trust by providing content that conveys you understand the trials and tribulations they are experiencing with addiction and can help them.

Even with great content, it is useless unless you have the vehicle to get in front of the potential masses. It takes an intimate understanding of Facebook and LinkedIn. Addiction treatment centers must understand the secrets, tricks, and back-doors of these mediums to maximize their potential to drive leads. Drug rehab lead generation strategies changed on Facebook when they announced its new algorithm that puts the power of business marketing with individual profiles and groups unless you pay for the advertising.

We have been preparing for this social media marketing shift for the last four years. We are one of the few marketing companies that practices what they preach when it comes to marketing on Facebook and LinkedIn. We have built up 30,000 level one connection’s on LinkedIn and 12 groups with over 50,000 members. On Facebook, we have 15,000 friends and 35 groups with over 150,000 members.

Boots on the Ground Pitfalls

business-mistake-offering-boots-on-the-ground-marketing-300x199 Drug Rehab Consultants Top 3 Benefits Save MoneyAlmost every addiction treatment center puts most of their marketing efforts in boots on the ground tactics. While it should be in every drug and alcohol addiction treatment centers marketing mix, it should only be a portion of the marketing mix. All drug rehab consultants should be telling you to have diversity in your drug rehab lead generation. We see many centers using boots on the ground, Google Ad Words and call center lead generation.

This is most likely due to the CEO’s and Executives looking for short-term solutions to keep their census at an acceptable level. They tend to get caught up with hiring Outreach professionals that say they have a book of business. This strategy has caused an extremely high turnover rate in the addiction treatment industry. Outreach professional’s positions usually last from 6 months to a year. We see this by looking at out 30,000 addiction and behavioral health professional level one connections profiles on LinkedIn. Many owners do not realize that this situation actually costs the drug rehab centers about $20,000 per turn over.

2. Paid Advertising the King of Short-term Solution to a Long-Term Problem

Google-AdWrods-education-by-drug-rehab-consultants-300x202 Drug Rehab Consultants Top 3 Benefits Save MoneyGoogle Ad Words or pay per click (PPC) has paved the road for unprepared drug rehab marketing plans. Addiction treatment centers have notoriously used Ad Words in place of a good organic marketing plan. This is mind-boggling considering the paid Ad Words account for less than 5% of the clicks on Google. The first three organic slots account for a whopping 70%. Bing, Yahoo, and MSN are comparable to these numbers.

Google Ad Words restrictions are somewhat being lifted in July of 2018. While we will see some centers jumping back on that merry-go-round, some should have learned the value of organic marketing. This is a long-term play that once established can last for years and generates higher converting clients.

Buy Rehab Leads is a Short-term Solution

Another famous short-term solution is a buy rehab leads strategy. Many treatment centers complain about buying calls but continue to do so. Now, in Florida, they are no longer allowed by law to buy verification of benefits (VOB) calls. This call center leads generation option would give treatment centers qualified leads at least guaranteeing that the potential client has the insurance the center offers.

These drug rehab SEO marketing buckets are constantly changing and providing different leads at different times. At any given time, they stop producing leads, and not for any given reason. As a CEO or Marketing Director, you need to be juggling all three constantly. One of the biggest mistakes that drug rehabs make is when the census is up they do not invest more in their drug rehab marketing efforts.

3. Measuring the Success of Each Drug Rehab Marketing Bucket

drug-rehab-consultants-measuring-back-end-analytics-300x200 Drug Rehab Consultants Top 3 Benefits Save MoneyDrug rehab consultants should be putting in back-end analytics to measure efficiency. Keeping in mind the end goal is to understand your most elevated ROI. It is imperative to track lead generation sources that are converting into clients. It is critical to gauge the “first contact” when the individual seeking addiction treatment reached out.

  • Did they call?
  • How many calls?
  • What blog post generated the call or click?
  • Did they click through from a landing page?
  • Did they click through from Google, Bing, Yahoo or MSN?
  • Did they click through from Google Maps?
  • Was it from a “boots on the ground” lead?

This is vital for marketing intelligence. By knowing this information, you can adjust your marketing strategy and fuel resources to what is working at that time. Again, this is not stagnant, it is constantly changing and adjusting is critical.

Call Tracking Metrics an Inexpensive Absolute Must Have Tool

Call-tracking-metrics-provided-by-behavioral-health-network-resources-for-addiction-treatment-center-marketing-300x180 Drug Rehab Consultants Top 3 Benefits Save MoneyThe key to maximizing your ROI on marketing dollars is to know what is generating the most drug rehab leads, or calls. Call tracking can tell you where the potential client started and right through to where they called from. This is vital information for the marketing team. You can also assign a dollar value to the services sold to have dollars associated with conversions. It will also record the calls, so you can determine if admissions teams are doing a good job of converting clients. It also gives information on date, time, city, state, and much more. You can check out how this inexpensive valuable drug rehab call tracking tool is for your center.

Why Add Google Analytics to Your Drug Rehab Marketing Plan?

Using-Google-Analytics-for-drug-rehab-marketing-300x227 Drug Rehab Consultants Top 3 Benefits Save MoneyGoogle analytics like call tracking provides information on addiction treatment centers websites. All drug rehab consultants should know how to read and utilize this vital information. It tells you real-time traffic, city, state, pages visited, where they came from, interests and more.

Google analytics tells you what the most popular pages of your website and blog are. It tells you how long they stayed on your website. If it is less than 60 seconds, it is called a bounce. If you have pages with a high bounce rate, then you need to edit those pages to make them more engaging. For the pages with long visit time, it tells you that it is good content and you should be producing more similar content.

Providing Staff Tools for Effective Drug Rehab Marketing

Without experienced, educated and dedicated workers, it can be a battle to become a successful behavioral health organization. This is especially true when hiring drug rehab consultants. In addition, because we are in a video age on social media, you need staff to speak and present about your drug addiction treatment program in front of a camera. They must be able to convey treatment information and touch on an emotional level. This is a human aspect that will build trust and position your drug and alcohol addiction treatment center as an authority. Building electronic video assets is critical for getting clients and getting to page one on Google.

The Role of Addiction Conferences and Events

Addiction-Conferences-EMP-Series-on-August-6-2019-300x157 Drug Rehab Consultants Top 3 Benefits Save MoneyConferences, events and training’s play a vital role in our industry. You should be sending your staff to events and conferences to build on their knowledge of treatment, marketing and the business side of behavioral health. Many drug rehab consultants attend many of these events to gain much-needed knowledge of our complex industry. You need to provide tools on an on-going basis and not just hiring them and relying on their book of business. Getting them educated on the business and marketing side of our industry.

CEO’s, Directors and Outreach need more education on marketing, social media (so their not damaging your brand,) networking strategies, SEO, call tracking, Google analytics, patient brokering, billing, collections, utilization review and many more. Providing them ongoing education and experience will pay dividends down the road.

Behavioral Health Network Resources provides 3-4 addiction conferences every year. These conferences feature Executive Thought Leaders, drug rehab consultants, Senators, Attorneys and high profiled and experienced behavioral health professionals. Each conference attracts 5-7 Addiction Executive Thought Leaders, 150-200 attendees, and 14-20 exhibitors. We are seeking co-host sponsors for our next Florida and California conferences. Contact Charles Davis at 561-235-6195 and get national exposure.

The Importance of Offering a Full Continuum of Care

When you go to a restaurant they don’t force you to order a few items. They generally offer a la carte. You need to offer the most options possible that relate to drug and alcohol addiction treatment. You are investing a tremendous amount of time, resources and money in your addiction treatment marketing strategy, you need to make sure you have a lot to offer when they decide to pick up the phone.

  • 30, 60 and 90 In-patient Partial Hospitalization Program (PHP)
  • Out-patient treatment Intensive Outpatient Program (IOP)
  • Alcohol and Opiate Detox
  • Medication Assisted Treatment (MAT)
  • Christian Track
  • LBGTQ Track
  • Sober Living Options
  • Aftercare
  • Telehealth
  • Family Program
  • And many more

Two of the best motivations to do this is the insurance companies are demanding documented improvement of clients. Second, it costs a considerable amount of cash to produce qualified drug rehab leads and you need to maximize revenue.

Drug rehab Consultants Assist on the Business Side of Behavioral Health

Drug rehab consultants can save a lot of money in two areas. The two main areas for addiction treatment centers to gain revenue include marketing and billing. We’ve covered some marketing aspects above, however, there are other areas to consider. Billing and collections can get out of hand very quickly.

The insurance companies are playing dirty by rejecting claims, delaying reimbursements, questioning medical necessity and auditing addiction treatment centers to get out of paying for services. We recently sat down with Scott Delmarr, of Proven billing, a respected behavioral health substance abuse billing and utilization review consultant. Here’s what he had to say.

One of the most difficult areas is collecting from the insurance companies. Receivables get out of control quickly and drastically effect operating cash flow.

To make it even worse there are some situations where the insurance companies send the checks directly to the treatment centers clients. This causes huge problems for treatment centers and detox’s to get those checks.

Many times the treatment center’s clients keep that money. How bad is this situation, some centers can have millions of dollars in receivables from this situation? These are evident especially with Empire and Federal BCBS insurance in Florida. You can contact Mr. Redlich at 954-592-1921 with any questions.

Why Hire Drug Rehab Consultants?

Prevent-costly-mistakes-hire-a-drug-rehab-consultant-300x101 Drug Rehab Consultants Top 3 Benefits Save MoneyAs an owner of an addiction treatment center, detox, or ancillary service provider, you are going to spend on the low-end hundreds of thousands of dollars on your marketing. Drug rehab consultants can put a proven marketing plan in place producing the best ROI and reduce waste. Consultants can tell you what works and what does not work. They can tell you how to get your website built with proper structure.

They can tell if drug rehab SEO is poor and put a team in place to correct it. They can put into place and train marketing staff on call tracking and Google analytics. They can train your admissions staff to maximize your call center lead generation. Drug rehab marketing consultants are proven and trained guides that completely understand the business and marketing aspects in the addiction treatment industry.

Behavioral Health Network Resources are drug rehab consultants, drug and alcohol addiction treatment marketing specialists and we also host addiction executive conferences education on ethical business and marketing strategies. In addition, we partner with the nation’s best JACHO and CARF accreditation consultants, Give us a call for a no-obligation consultation today at 561-235-6195.

Call 561-235-6195 Ask About Our 4-Week Consulting Package 

Substance Abuse Billing #1 Costly Mistake

Substance Abuse Billing #1 Costly Mistake

The Critical Role of Substance Abuse Billing

Substance abuse billing is a complicated process and mistakes can be costly. Drug and alcohol addiction treatment centers are constantly battling insurance companies for reimbursements. Billing consultants and third-party billing companies can be beneficial to maximize results and get payments quickly. Health insurance claims for substance abuse are often delayed by the health insurance provider. Many behavioral health providers account receivables get out of control very quickly. It is a constant struggle for addiction treatment centers and detox facilities. If this isn’t difficult enough, some insurance companies send payment directly to the patient.

Substance Abuse Billing; Is Getting Paid in 14-Days with Revenue Cycle Management Possible?

From drug rehabs Los Angeles to New Jersey getting paid in behavioral health care is a daunting task for many providers and billing companies. Billing companies usually take the low hanging fruit from common mistakes made by recovery centers in-house billing or the previous billing companies mistakes. After this, this real work of recapturing lost revenue or getting paid quickly is a difficult task.

Substnce-abuse-billing-getting-paid-in-behavioral-healthcare-300x228 Substance Abuse Billing #1 Costly MistakeNot having sufficient operating cash is a common problem for many rehabilitation centers. Some rely on billing companies and trust they are doing a good job. Some do their own in-house billing. Either way, in-depth knowledge is an absolute must to get paid quickly. So, what are the common mistakes made by addiction treatment centers? We took this question to Jim Woods, VP of Advanced Data Systems Corp, an industry leading substance abuse billing company. Here is what he had to say.

Many treatment centers could save large amounts in their billing by outsourcing. With proper guidance they could get better reimbursements by doing the behavioral health billing in-house. Many are unaware and need to look closely to recapture operating cash.

Completely understanding the insurance companies and establishing relationships is the key to getting paid. substance abuse billing is a key area for many centers to address. We found this so important, that we invited Advance Data Systems Corp and two other billing related organization to be panelists at our next addiction conference.

Addiction Conference Educates on Business and Marketing Pain Points

Drug-rehab-marketing-confernece-by-Behavioral-Health-Network-Resource-on-LinkedIn-training-1-300x225 Substance Abuse Billing #1 Costly Mistake

You can learn more about increasing your cash flow, proven business, and marketing strategies at the “Get Linked for Addiction Professionals” 11/19/20 conference. Behavioral Health Network Resources has been educating CEO and Executives with 16 addiction executive conferences. These event focus on the business side of behavioral Health. If you need to cut costs, gain revenue, dominate with social media marketing and get on page one of Google for key search terms this is the event for you. This addiction conference is focusing on LinkedIn, SEO, and substance abuse billing, CRM, and revenue cycle management.

Spectrum-billing-solutions-is-a-thought-leader-panelist-at-the-Get-Linked-for-Addiction-prfessionals-addiction-conference-300x69 Substance Abuse Billing #1 Costly Mistake

One of our key thought leader panelists is Spectrum billing solutions a national leader in substance abuse billing and revenue cycle management. They will be providing ways for drug and alcohol addiction treatment centers to recoup lost billing revenue. you will learn how to get back lost billing dollars and maximize on future billing revenue.

Insurance Companies Are Bullying Behavioral Health Providers

Addiction treatment centers, opiate detox’s and third-party substance abuse billing companies work hard on efficient billing, billing procedures and utilization review. One mistake could cost upwards of $30,000. Obtaining the knowledge to prevent these costly mistakes is paramount. Behavioral health organizations can generate revenue in three different ways. They must play critical attention to their billing, collections, and drug rehab marketing strategies.

Insurance-companies-bullying-substance-abuse-providers-300x200 Substance Abuse Billing #1 Costly MistakeInsurance companies are bullying substance abuse and mental health providers. They are denying substance abuse billing claims, delaying reimbursements, questioning the medical necessity and auditing these organizations. These tactics cause severe problems for providers. The insurance companies for the treatment of behavioral health care issues are using these strategies mainly due to the Affordable Care Act. It has made health insurance available to many by providing subsidies towards the cost of health care for many individuals. It requires insurance plans to cover preexisting health conditions and much needed mental health and substance abuse treatment. However, the addiction treatment providers are battling high deductibles and insurance company tactics that reduce what they pay out in reimbursements.

The drug and alcohol addiction treatment providers are constantly fighting Goliath to get their substance abuse billing reimbursements for services provided. Insurance providers are constantly seeking ways to cut monies they have to pay out. The insurance companies are also battling fraudulent healthcare providers submitting inflated clinical documentation, services not provided and excessive services. This has caused severe problems for ethical operators. They have to be faster and stronger to keep up with the changes occurring in behavioral healthcare.

Substance Abuse Billing and Collections

Outstanding-recievables-294x300 Substance Abuse Billing #1 Costly MistakeSubstance abuse billing vs. utilization review is the first step in recovery centers getting paid. Outstanding receivables are generally extremely high for addiction treatment centers and detox facilities. Many times their in-house billing or third-party billing providers don’t address receivables past 90 days very well. In some of these cases, they lack the knowledge and time resources to obtain these lost funds. Addiction treatment centers and detox providers should constantly be reevaluating their providers and seeking new providers to recoup these dollars. Reevaluating all their ancillary service providers is critical due to the current state of our industry.

Pay 2 Patient Collections

We also recently sat down with Dale Redlich, Co-founder of Pay 2 Patient LLC, to investigate other costly billing issues that centers face. We found that some substance abuse providers have millions of dollars in uncollected claims. This situation arises due to lack of knowledge of some insurance policies and proven strategies to obtain the insurance payment. This is what he had to say.

Treatment providers often start treating clients are unaware of how much the insurance companies will pay. Even with their experience sometimes the payment for services is sent from the insurance company directly to their client. Usually by the time the treatment providers realizes this, it is too late. They have no idea on how to effectively get this payment and generally never do.

Pitfalls When the Insurance Company Pays Your Client Directly

To begin with, Out of Network (OON) claims are usually more costly to the insurance carrier and to the patient. As a mechanism to encourage participation in its network (certain laws mandate this to happen) in network carriers will issue payment directly to the provider on behalf of the patient.  However, some carriers do not extend this outcome to non-participating or OON providers.

Rather than pay the non-participating provider directly some carriers (Empire and Federal BCBS in Florida) issue payment directly to the patient.; the reimbursement check is made payable to the patient not to the service provider.  This can disrupt the provider’s cash flow and this creates the Pay 2 Patient circumstance. This usually occurs when the insured does not execute the assignment of benefits and attest to it.

Confused Behavioral Health Substance Abuse Billing Providers

Providers become understandably confused about how this could happen. Consider the provider’s substance abuse billing staff and admission staff has had the patient execute all the correct authorizations. They verified the assignment of benefit (AOB) at the time of admission. Most providers think that if all such documentation is executed by the patient that checks will be sent to their office. For many providers, the assignment from the patient is unlikely to be honored by the carrier and its check will be sent to the patient anyway. This comes as a surprise to many providers who expect to receive the check from the carrier so long as it has a valid attested assignment of benefits.

unknown-question-marks Substance Abuse Billing #1 Costly MistakeIn many cases, both the patient and the provider’s staff are unaware that the insurance checks will be sent directly to the patient. This includes even when the patient had already given the provider an assignment of benefits. And, even when the staff is informed mistakes and oversights are often made. Sometimes, it is only during routine claim A/R review that the billing staff realizes that the check they have been waiting for has already been sent to the patient.  The carrier generally does not routinely inform the providers billing staff of this circumstance

Addiction Treatment Centers Can Have Millions in Receivables and Not Know It

This is when the problem becomes acute and financially damages the providers anticipated cash flow. This is because it’s extremely difficult for the provider to recover such insurance payments from the patient who has already received the check. Many times the client has cashed it and possibly spent the money.  Obviously, the practice of issuing checks directly to patients instead of the provider has greatly impacted the cash flow of many providers. Drug rehabs in Florida should make sure that the insured also executes an AOB and attests to it

Florida’s controlling law in this area is Florida Statute 627.638 in which it states;

  • Section (1) that an insurance contract “may” allow the carrier to send payment directly to the provider of services if such directive is contained within the policy using appropriate language and there is an attested authorization of benefits from the insured.
  • Section (2) of this law it is clear that the duty to pay the provider exists when the insured and not just the patient has signed the AOB and attested to it

Benefits of Insurance Companies to Pay the Client Directly

shady-insurance-companies-raking-in-profits-300x200 Substance Abuse Billing #1 Costly MistakeProviders have to remember that issuing checks directly to the patient serves an important benefit for the insurance carrier. Mainly due to this entire process might become a pressure point for more providers to join the carriers’ network. This eliminates the risk of not receiving reimbursement checks. Paying patients directly provides an important impetus for nonparticipating OON providers to join the network.

It is important to note that some states like NJ, TX, CO, NV, and others have enacted laws which protect the provider. these laws are in place whether such is in network or OON. A very few other States have also passed similar “mandatory assignment of benefits” laws which protect providers.  But, only a handful of States have passed such laws.  In such states, the law basically says that if an AOB is executed to their provider. They are subject to certain rules, the carrier must send payment to the provider, not the patient.

Properly Handling Empire and Federal BCBS Insurance Policies with substance abuse Billing

If a patient is admitted on an OON basis and the client has certain insurance such as Empire or BCBS Federal and the insured does not sign the AOB (assignment of benefits) there is a distinct possibility that when it comes time for payment of the providers fees the check from these carriers might go directly to the patient.

Of course, many providers in this circumstance do try to be prudent and educate them by informing them that the insured needs to sign the AOB. However, if the insurance check is sent directly to the patient their obligation is to immediately endorse the check to their provider in payment of the fees for service.  But, many clients who receive the insurance check after they are no longer in treatment keep the check and, cash it.  Some clients go to multiple treatment centers to try to play this game to the fullest extent.  This is the dangerous result of pay 2 patient.

Remember that in states like Florida when the provider has an assignment of benefits document. It’s in the file signed only by the patient there is no actual legal protection against the carrier paying the patient directly. Finally, when and if a third party reimbursement check is sent by the carrier directly to the patient most providers and billing companies lack the resources, time or expertise to “chase” the patient for a return of the insurance check.

Substance Abuse Billing #1 Costly Mistake Chasing the Reimbursement Check

chasing-insurance-company-checks-sent-to-client-300x200 Substance Abuse Billing #1 Costly MistakeThere are many areas of substance abuse billing that behavioral health organizations overlook. Getting paid quickly is paramount for many providers. This is one of the main reasons we are seeing recovery centers close their doors. Re-evaluating your current sales and service drug rehab providers including your substance abuse billing company or carefully looking at your in-house billing could be the difference of keeping the doors open. Behavioral healthcare billing is a complicated process that demands great attention. Many drug rehabilitation centers think that this is under control and unknowingly have left huge chunks of operating cash on the table.

Why is there a struggle between drug rehab lead generation and social media?

Drug Rehab Lead Generation vs. Social Media Marketing

How to Perform Drug Rehab Lead Generation in 2020?

Drug rehab lead generation in 2020 is important in the addiction treatment industry. However, many drug and alcohol addiction treatment centers do not understand website development, SEO, and social media. They usually buy rehab leads through a call center lead generation company and rely on referrals from their outreach team.

It’s surprising to see many organizations (treatment centers and sales/service organizations) either don’t do web marketing or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients. This is partly because of Google AdWords which is not an option due to Google restrictions. The best web options at this time for rehabs are organic web marketing combined with strong and focused SEO.

With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.

Drug Rehab Marketing Suffers From Digital Darwinism

digital-darwinism-affecting-drug-rehab-marketing-300x237-300x237 Drug Rehab Lead Generation vs. Social Media MarketingThe drug and alcohol addiction treatment and behavioral health industry are far behind in web marketing. They are suffering from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed allowing it to work. Part of the problem is our industry gauges their marketing by a top of funnel results. Social media will provide some instant traceable results, however, it dives much deeper generating clients that stemmed from social media activity, trust, and interaction that are more difficult to track. That is why t is paramount to have social media in their drug rehab lead generation marketing plan.

Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your drug rehab SEO website structure, website content, on-page, and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads.

Social Media a Big Part of Drug Rehab Lead Generation in 2020

Social media in 2020 has become a big part of drug rehab lead generation. It can no longer be ignored by addiction treatment centers, sober livings, industry sales, and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living, and industry sales/service organization should have one employee dedicated to social media. They will certainly generate more revenue than their yearly salary.

However, you must get rid of the instant justification mindset. The payoffs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.

Consider this, according to a national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the downtrend at 4th place with 68 million. YouTube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.

There are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts on LinkedIn being #2 because it’s the go-to place for professionals (referral sources.)

Learn More About Social Media Marketing at Addiction Conferences

However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is generating more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.

Addiction-conferences-educating-on-drug-rehab-lead-generation-300x225 Drug Rehab Lead Generation vs. Social Media Marketing

Click on the picture above to learn more about effective social media marketing and business strategies that re-coup or generate revenue. Behavioral Health Network Resources addiction conferences EMP Series Executive events are for Executives. These C-level events provide proven strategies on the business and marketing sides of behavioral health.

The Drug Rehab Marketing Power on Facebook is in Owning Groups and Personal Profiles

Mark Zuckerberg, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” and he continues, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

Social media is not having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs, and remarks.

They are also providing marketing intelligence on your brand, competition and your services to name a few. This is key in guiding your drug rehab lead generation marketing. They are providing you key search terms that are relevant to them and popularly searched on the web.

Patient brokering is still rapid in our industry, and the brokers are doing this well through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy included in their marketing. This should be coming from the CEO down to the behavioral health technician.

Learn from this Drug Rehab Lead Generation vs. Social Media Marketing Article

Drug-rehab-social-media-marketing-for-lead-generation-300x150-300x150 Drug Rehab Lead Generation vs. Social Media MarketingDrug rehab lead generation is struggling with social media. Many addiction treatment centers are making the same mistakes while on social media. Drug rehabilitation centers need to get up to speed on digital Darwinism. To do this, it has become obvious they need drug rehab SEO marketing specialists. Facebook must be understood and utilized by all recovery centers in 2020. Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.

Social media is one of the few avenues that organizations can handle in-house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day marketing package that includes training your staff on the “Secrets of Social Media Marketing that No One Will Tell You”, that grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content, drive traffic to your website, power networking and assist in establishing new relationships. Contact Charles Davis at 561-235-6195, or CEO@behavioralhealthnetworkresources.com.

Call 561-235-6195 Ask About Our 4-Week Marketing and Social Media Marketing Package

Ancillary services providers get vital drug rehab marketing training.

Addiction Treatment Ancillary Services Marketing Mistakes

Addiction Treatment Ancillary Services Marketing in 2020

Addiction treatment Ancillary Services marketing mistakes are plentiful. There are many areas in 2020 for these organizations to capture their target market of decision makers. Behavioral health organizations, treatment centers, and sober livings are constantly seeking new providers and re-evaluating their current sales and service providers. There are constant moments of change to find ways to save revenue or generate new revenue streams for their businesses.

They are seeking ways to operate more efficiently with billing, electronic medical records, drug testing, consulting, staffing, credentialing, certification, CEU’s, insurance, website development, drug rehab SEO, consulting, aftercare apps, CRM’s, rehab directories, clinical tracking, drug manufacturers, managed payer care software, pharmacies, mergers, acquisitions, sober coaches and more.

What Are the Ways to Promote Addiction Treatment Ancillary Services Marketing?

Addiction-Treatment-Ceneter-Marketing-for-Ancillary-Sales-and-Service-Organizations-by-Behavioral-Health-Network-Resources-300x169 Addiction Treatment Ancillary Services Marketing MistakesThe key for sales and service organizations is to generate leads, establish new relationships and be a leader in their niche. This is a difficult challenge due to a lack of marketing knowledge and heavy competition in the various niches.  Sales and service organizations tend to rely on industry events and word of mouth for their marketing. Some sales and service organizations additionally rely upon paid marketing on LinkedIn and Facebook. While these are good short-term solutions they should also include growing a targeted audience that they own and ranking on the first page of Google for key search terms.

They must concentrate on growing a targeted audience of CEO’s, Executives and Directors that are corralled in groups and personal connections on social media profiles. Once they are in the social media groups or as personal connections they can drip their marketing to them, establish trust and always be top of mind.

Connecting Ancillary Services Providers to Their Target Audience

Online-Business-Listing-NITISHVERMA-300x300 Addiction Treatment Ancillary Services Marketing MistakesWe have built a rehab vendors page listing addiction treatment and behavioral health sales and service organizations. Behavioral health, treatment centers, and sober living organizations are constantly trying to find ways to generate new revenue, re-evaluate their current suppliers and save money on their operating costs. Behavioral Health Network Resources is driving our addiction professional audience of over 120,000 to this page to drive traffic and interest in these providers. You can check out our current listing of these ancillary providers by clicking here on our drug rehab marketing ancillary services provider page.

The second thing they must concentrate on is getting to the first page of Google for key search terms. This will most likely involve a website rebuild due to lack of poor website structure. It will also require on-site search engine optimization, optimized blog posts, Google My Business optimization and the building of citations.

Implementation of a Long-term Addiction Treatment Ancillary Services Drug Rehab Marketing Strategy

In comparison to addiction treatment center marketing, there is no panacea solution for their marketing needs. Seeking short-term solutions for the long-term problem always costs much more in marketing that is needed. Just like any business, it is paramount to have a web marketing strategy in place. There are five marketing objectives that should be in place;

  1. Attracting new potential clients
  2. Establishing new relationships
  3. Developing those relationships
  4. Have a reputation (branding) of being the premier service provider in their niche
  5. A robust Google My Business page that takes up a huge chunk of real estate on page one of Google

You can learn more business and marketing strategies at Behavioral Health Network Resources next addiction conferences EMP (Ethical Marketing Practices Conference) on 8/6/19.

Addiction-Conferences-EMP-Series-on-August-6-2019-300x157 Addiction Treatment Ancillary Services Marketing Mistakes

So How Do Sales and Service Organizations Achieve These Goals with Web Drug Rehab Marketing?

It should start with a website that has the proper structure for drug rehab SEO (including schema) and search engine optimization for key search terms. It should also include a blog that is attracting and engaging with their target audience. This means the blog posts are no so much about them, but about engaging their target audience with emotion and satisfying their pain points. It must include social media on the most valuable mediums in our industry. Two of these must include LinkedIn and Facebook.

How to Maximize and Incorporate LinkedIn in Your Marketing Strategy

This is a definite must for all addiction treatment sales and service organizations. There is no single place other than LinkedIn where you can reach your professional target market. However, to be successful you need to implement several key components;

  1. Build targeted drug rehab marketing level one connections including CEO’s, Executives and Directors.
  2. Understand how to produce pulse posts that are not about your organization, but the needs of your potential customers.
  3. Write pulse posts is story format that attracts and engages the target market touching an emotional level of the pain points your target market is experiencing
  4. Uniform brand on profiles of all employees.
  5. Share, share and re-share pulse posts from employee’s profiles.

How to Utilize Facebook for Drug Rehab Sales/Service Providers

Using-Facebook-for-Addiction-Treatment-Ancillary-Services-Marketing Addiction Treatment Ancillary Services Marketing MistakesFacebook is the single largest social media that exists on the planet. This is a must for all sales and service organizations. Two of the biggest obstacles are connecting with the decision-makers for their product or service and understanding where the power of this medium benefits their organization the most in their addiction treatment ancillary services marketing strategy. Organizations must understand the algorithm changes and incorporate those changes. Facebook announced in early 2018 that they are reducing the posts to individual’s boards from business profiles. However, posts from individuals and groups are still being served regularly. This means the power of Facebook’s two billion members lies in personal profiles and groups.

As a sales and service organization in the addiction treatment industry there are paramount strategies that you should put into place for your addiction treatment ancillary services marketing;

  1. Employees including CEO’s and Directors need to build targeted friends on Facebook. These friends should include decision makers like CEO’s, Executives and Directors from treatment centers and sober livings.
  2. Distribution of content from personal profiles that are attracting and engaging to the target audience. This content is not about their organization, but about how to solve the pain points of their target audience.
  3. Start and grow targeted groups. The group name and focus should not be the organization’s name, but about how to get their target audience to join the group. Once they are in the group they can sprinkle their branding and content into the group. However, they must be careful not to spam their own group.
  4. Install the Facebook Pixel on every page of their website.
  5. Format the pixel to capture their visitors for re-targeting purposes.

Marketing Solutions for Addiction Treatment Ancillary Services Marketing

Business-Solutions-for-Addiction-Treatment-Ancillary-Services-Marketing-300x200 Addiction Treatment Ancillary Services Marketing MistakesBehavioral Health Network Resources has been building their addiction professional tribes for the last four years. We have built up an impressive audience on LinkedIn, Facebook and our professional email database. We are a recognized leader with addiction professionals on these platforms. You can check out our addiction professional audience by clicking here. We are also recognizable for our Addiction Executive Ethical Marketing Practices conferences (13 in the last 4 years) attracting 150-200 addiction professionals at each conference.

We provide addiction treatment industry sales and services organizations three instrumental marketing opportunities to help relieve the pain points of their marketing.

  • 90-day social media marketing package that instantly taps them into our social media audience, grows a targeted audience they own and teaches the secrets, tricks, and back-doors on both LinkedIn and Facebook. Click here to check out our 90-day drug rehab SEO and marketing program.
  • Rehab vendors page taking advantage of Behavioral Health Network Resources 6,500 addiction professional visitors per month. You can view our rehab vendors page here and find out how to get listed on this page. Also included in this package are preferred posting privileges in our 60 social media groups with over 200,000 members (useful posts that are attracting and engaging will be approved.)
  • Sponsorship, exhibiting and participating opportunities at our Ethical Marketing Practices conferences. We are working on our next conferences (June/July) in Florida and California. You can see our various packages by viewing our last addiction conference.

Call 561-235-6195 Ask About Our 4-Week Ancillary Services Marketing Package

If you would like to take advantage of these opportunities or would like a free, no-obligation consultation give Behavioral Health Network Resources CEO, Charles Davis a call at 561-235-6195.

Drug Rehab SEO Marketing Magic Over Pay Per Click for substance abuse treatment centers

SEO Rehab Marketing Magic Over Pay Per Click

What Are the Benefits of Drug Rehab Marketing and SEO?

Drug rehab marketing and SEO are only a couple of key areas many drug and alcohol addiction treatment centers do not understand. Substance abuse marketing is a complicated process. Finding and utilizing ethical business and marketing strategies is critical to surviving the changes in the behavioral health industry. New laws, regulations and the billing companies playing games are going to cause substance abuse treatment centers to close. The days of having a poor business and drug rehab marketing strategy, generating unprecedented revenue are gone.

What is Drug Rehab Marketing and SEO Used for?

What-is-SEO-Rehab-Marketing-ford-drug-substance-abuse-treatment-centers-300x208 SEO Rehab Marketing Magic Over Pay Per ClickDrug rehab marketing and SEO are the most important aspects of generating addiction treatment calls. It requires over 200 different requirements by Google. Drug rehab SEO outperforms all other marketing combined. However, you not only need a robust marketing mix you also need search engine optimization including correctly optimizing every page on your website. This is the starting point where many drug rehabilitation centers fail. We look at many addiction treatment websites every day and 90% of them have poor or no SEO. Not only are the main pages poor, but the blogs are poor at best. This is also true for substance abuse sales and service organizations.

Without proper website page optimization, many of your marketing efforts are ineffective. Google spiders are looking for keywords in Url’s, H Tags, Alt Tags, and SERP descriptions to name a few. Understanding these areas will push your rankings on Google. The current competitive market for substance abuse recovery centers demands proven marketing solutions. Many addiction treatment centers are suffering from Digital Darwinism with their drug rehab SEO.

Why You Need Drug Rehab SEO Marketing Back-links?

number-1-thing-for-SEO-is-backlinks-for-addiction-treatment-marketing-300x250 SEO Rehab Marketing Magic Over Pay Per ClickNo matter what you have heard link building is still the #1 factor in rankings. And, it’s not the number of links, it’s the authority of the site linking in. However, there are other factors that must be put into place. When link building, there are two areas to look at for ranking. First, look at the keywords you’re already ranking on. These should be on pages 2-50 on google. They will be the easiest to work on.

Then write a list of all the keywords you want to rank for. These should be long-tail keywords followed by the city you are located. This is a good starting point for drug rehab SEO. For those of you handling the marketing in the treatment space, you are probably aware of how tough these keywords are to obtain, especially since Google has clamped down the PPC in this business segment.

Google Forces High-Quality Authoritative SEO Rehab Marketing Back-links

All the changes in 2019, with Google PPC in the treatment space, and patient brokering laws it is now more important than ever to rank organically on Google. Optimizing Google local listings is where the small to medium players need to focus. When someone searches for a treatment center in your area you must be found, at the very least, in the Google maps 3 pack. Local search is the key for drug rehab SEO to unlock the potential of Google, organically generating calls for your center. If you are not, you should consider hiring a drug rehab marketing consultant.

Get Your Drug Rehab SEO Marketing Back-links Increasing Google Rank

Drug-Rehab-SEO-Marketing-Back-Links-Increasing-Google-Rank-300x200 SEO Rehab Marketing Magic Over Pay Per ClickIn this day and age, it can be tough to find solid back-links increasing SEO for your website.  As Google continues to make changes so should you. However, the problem is that drug and alcohol addiction treatment centers do not know how to get back links. Everyone in the industry thinks they must come from listing sites or other treatment centers. Behavioral Health Network Resources has spent the last two years in our SEO laboratory. We studied  SEO Gods like Neal Patel and Moz. These guys are the worlds best at search engine optimization.

Drug Rehab Marketing and SEO Success Stories

Behavioral Health Network Resources leads by example with drug rehab marketing and SEO. When rehabilitation centers realize how important ranking on page one of Google is they start looking for a marketing company. In this process, they should research which marketing companies are ranking for SEO in our industry. 

If a marketing company is going to provide drug rehab SEO services they must clearly demonstrate their capabilities. This should start with their own company. Try searching the following key terms for marketing is our industry;

  • drug rehab marketing
  • drug rehab SEO
  • drug rehab marketing agency

BHNR took it a step further and wanted to rank for key terms that treatment centers need to rank in. This leading by example action clearly demonstrates our ability as an industry leading drug rehab SEO marketing agency. Some of these critical keywords include;

  • California drug rehabs
  • drug rehabs West Palm Beach
  • opiate detox West Palm Beach
  • sober homes west palm beach

These are some of the money keywords for substance abuse centers. We do not even provide these services, however, we are on page one of Google organically for these. The new competitive and regulated landscape now requires a true marketing mix and ranking organically for critical keywords on page one is critical. ranking on the first page.

Learn Drug Rehab Marketing at Addition Conferences EMP Series

Addiction-Conferences-EMP-Series-on-August-6-2019-300x157 SEO Rehab Marketing Magic Over Pay Per ClickBehavioral Health Network Resources next event is our California Addiction Conferences EMP Series on 8/6/19 in the Los Angeles area. This conference boasts 5 Executive panelists, including Co-host The Recover, and Co-Chair Rehab Marketing Pros. They will provide the needed drug rehab marketing and SEO tools and education in business and marketing in our industry. The panelists will mentor and provide solutions you can put into place immediately. If you want to know why your losing marketing dollars with Legit Script Certification and Google AdWords this is the event for you.

Many California drug rehabs think this is the answer to generating clients with the new patient brokering laws in place. What they don’t know is there are lead generators and centers spending in excess of $500,000 per month in this avenue. They also don’t realize that PPC only accounts for 2% of page one clicks. Learn more about;

Drug Rehab Marketing Our Clients Rank

Drug-rehab-SEO-and-marketing-sucess-for-Behavioral-Health-Network-Resources-300x240 SEO Rehab Marketing Magic Over Pay Per ClickSearch engine optimization involves an endless amount of things. Google is looking for a combination of signals and road signs. Many different drug rehab SEO marketing consultants and companies work in different areas. However, the goal is the same, to boost online authority. Getting page one rankings is paramount, however many centers do not know how to perform this crucial action. Here are some of the keywords that we have accomplished for our clients;

  • drug rehabs San Diego
  • inpatient drug rehabs San Diego
  • drug rehebs Los Angeles
  • California drug rehabs
  • drug rehabs New Jersey (SOBA College Recovery)
  • outpatient drug rehabs New Jersey (SOBA College Recovery)
  • best AA meetings New Brunswick (SOBA College Recovery)
  • drug rehabs Van Nuys (Sober District – Maps knowledge panel, slots 1,2 and 3 on page one)top 3 on page one)
  • outpatient drug rehabs Van Nuys (Maps knowledge panel, slots 1,2, and 4 on page one)
  • drug rehabs Los Angeles (Maps and slot 9 on page one)

Drug Rehab Website Development Hurts Marketing

This entry was posted in drug rehab website development, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab Marketing Information, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged , , , , , , , , , , , , , , , on by .

What Are the Top 3 Reasons Drug Rehab Website Development Hurts Drug Rehab Marketing?

Drug rehab Website development and design are drastically affecting drug rehab marketing for addiction treatment centers, opiate detox centers, inpatient rehab, and IOP treatment programs. Understanding the many components needed including; design, drug rehab SEO, and branding are critical for successful web marketing. These are all paramount to generate drug rehab leads and customers for sales/service organization in our industry. However, it requires an ongoing, in-depth knowledge of the crucial role website structure plays. Drug rehab SEO website development is complex for drug and alcohol addiction treatment center web marketing.

Understanding How Drug Rehab Website Development Effects Treatment Calls Lead Generation

Addiction treatment centers are facing their most difficult challenges ever in 2018. Generating enough clients to sustain their business has become a daunting necessity. The insurance companies are now paying for shorter lengths of stay and less reimbursement for drug testing. This combined with new laws in Florida on patient brokering, Google PPC restrictions and algorithm changes, have many centers frustrated and struggling to gain clients. We are seeing many centers close their doors, merge, or get bought out by wall street investors.

As a treatment center owner, you most likely started your center because you have a passion to help and extensive knowledge of addiction. That most likely shows with the clinical aspect of your center. However, many centers fall because they do not respect, or understand drug rehab SEO marketing.

Understanding the Value of Proper Website Development

Work-Smarter-treatment-center-marketing-300x192 Drug Rehab Website Development Hurts MarketingThe current behavioral health industry landscape requires that recovery centers learn better addiction treatment marketing practices including the status of the drug rehab SEO website development. Website development is the major building block for their drug rehab marketing. Relying solely on outreach, and buying rehab leads to maintain an acceptable census puts them at great risk.  Addiction treatment lead generation and producing treatment calls is difficult on the web. Drug rehabilitation owners often use short-term solutions to their long-term problem.

Drug Rehab Web Marketing Outperforms All Other Marketing Combined

When the money was flowing, there was no reason to have drug rehab SEO website development or a healthy marketing mix. Addiction treatment centers and opiate detox centers threw a ton of money at their rehab marketing with PPC, bought some VOB treatment calls (no longer legal in Florida,) relied on Outreach and that was the extent of their marketing plan. They demanded immediate results which have caused industry-wide thought process concerning marketing. Concentrating on short-term solutions, to their long-term problem of generating clients, puts them at great risk of not surviving in the red ocean.

Website structure the #1 Ingredient for Drug Rehab SEO

Drug Rehab SEO website development needs proper website structure. Many drug rehabilitation centers think web marketing does not work. The main reason is when they implemented it into their substance abuse marketing their website lacked proper structure. They were investing money in drug rehab SEO that could not perform. Without proper structure, Google spiders will not rank or penalize the website.

Substance abuse web marketing is complicated, competitive, and requires knowledge beyond addiction treatment. Drug rehab SEO website development needs to have the proper foundation to produce treatment calls. It must be the start of your drug rehab marketing and lead generation.

Web marketing outperforms all other marketing combined when set-up correctly and executed properly. Speaking with many treatment center CEO’s and Executives, many say web marketing does not work. Our immediate response is let’s look at your electronic assets and how they are set-up.

1. Proper Website Structure = Poor Web Marketing Results

website-structure-8-300x198 Drug Rehab Website Development Hurts MarketingLet’s first look at the website. Website structure is the critical starting point for SEO performance. The aesthetics of treatment centers websites are often beautiful, showing pictures of the beach, and amenities. The aesthetics of a website are only a fraction of what is needed for web marketing. When a house is being built, the foundation is the most important aspect. Without a strong foundation, your house will fall. With web marketing, proper structure is the original building block.

We recently spoke with Brian Frye, CEO, of Magna Technologies, a highly respected industry website design company and attendee favorite panelist at BHNR’s Ethical Marketing Practices Conferences, about the status of treatment centers websites. Here is what he had to say,

“The biggest problem is poor website structure. Centers do not understand how damaging this is to their marketing.”

Website Structure 1st Step in Addiction Treatment Center Marketing

Proper website structure is a critical aspect of a websites SEO and critical for drug rehab marketing. It will be one of the main factors in generating revenue or wasting marketing dollars. Poor drug rehab website development causes Google (and other search engines) to do one of two things. They will either not read and rank your site or penalize your site for structural errors. If you have an efficient website structure in Googles eyes, you get rewarded in many ways (Google juice) with higher rankings. Poor structure is one of the main reasons why many treatment centers say web marketing does not work. SEO is also a huge factor for many addiction treatment centers.

Get a Website Designed and Developed by an Experienced Drug Rehab Professional with In-depth Knowledge Beyond the Addiction Treatment Industry

Website-development-rehab-marketing-ideas-behavioral-health-network-resources-300x199 Drug Rehab Website Development Hurts MarketingThe “big boys in the sandbox” understand better drug rehab website development equals higher rankings in search engines and more clicks. These big players use professional and experienced webmasters with experience beyond the addiction treatment industry. Their sites use an efficient, clean and trimmed hierarchy. The small to medium players usually use unskilled individuals with limited knowledge of proper structure. Their hierarchy is generally disorganized, jumbled and not optimized for Google. This is an area that the small to medium size treatment centers can gain ground against the competition (big and small) on the web if they include it in their drug rehab marketing plan.

2. Pay Attention to These Areas of Drug Rehab Website Structure

While this article cannot cover all that is involved with proper website development and structure, here are some areas that must be addressed.

Schema.org (Schema) Advanced Search Tactic

Schema is a syntactic vocabulary that is added to HTML that improves how spiders read and present a web page in SERP’s. This is an absolute must in your drug rehab website development.

Google can read every language, however, it’s native tongue is the schema. This is the key to drug rehab SEO. It allows search engines to more clearly understand and read sites more quickly. It is becoming paramount for all websites to correctly incorporate schema where ever possible on their website for several reasons. It gives the ability for search engines to pull better rich snippets and rich data that makes a website link stand out and gain real estate in SERP’s, increasing clicks.

Voice Search Get Ahead of other Rehabilitation Centers

Getting ahead of the competition is easy if you know what’s coming. Secondly, it is becoming a necessity in the new age of voice search. As we pointed out in an earlier article, treatment centers and ancillary service organizations in the addiction treatment industry are suffering from digital Darwinism. Organizations in the addiction treatment industry do not have a firm understanding of the many aspects of SEO and now comes along voice search.

Digital voice search is one of the newest technological advances in the ways consumers get information. It is rapidly becoming a crucial part of the way our potential clients will get information they are seeking at home (Google Home, Microsoft’s Cortana, and Amazons Alexa,) and on mobile devices (Android, and Apple.) ComScore.com predicts that by 2020, 50 percent of all searches will be voice searches.

Implementing Schema on a website is like placing a direction post on a highway. It quickly gets the spiders to the information that correctly answers a voice query. This is important because voice queries depend on implied content. Proper schema helps provide the content rather than the spiders using an ambiguous page of text.

Implementing Schema and Asking the Right Questions

One of the biggest issues with schema is many do not know how to properly place it on a website.  According to schema.org, there are only 10 million websites using schema.org markup. While this may seem like a lot, only 1% of websites have implemented it. This can give a treatment center an edge with marketing. This should be included in their drug rehab marketing strategy. Some of the areas where you should incorporate schema are;

  • Site Navigation Element
  • About Page
  • GMB Map (Google Maps)
  • WP Footer
  • WP Header
  • WP Side Bar

3. Proper Website Structure gets more Google real-estate with Site-links

google-juice-9-300x169 Drug Rehab Website Development Hurts MarketingSite-links are links and descriptions of the different parts of your website that show up in SERP’s. This is a Google’s SEO golden nugget that improves click-through rates, however, there are several pieces that need to be in place to achieve this golden award.  They also are huge in SEO by making navigation easier, dominating SERP’s, brand reputations, and building trust with Google and the user. One of those important pieces is a good website structure (trust and brand reputation are also factors.) If you have a poor website structure, it is highly unlikely that you will achieve a sitemap in Google listings. This causes a reduction in targeted traffic and lower clicks of your target audience.

Here is an example of a search that achieves a site link. Try typing into Google search your center and see if your organization shows a site link. If it does not, you either have no site-link, or it is incorrectly implemented.

Website-Structure-SERP-300x169 Drug Rehab Website Development Hurts Marketing

A quote from Google Webmaster clearly showing the importance of proper website development; We only show site links for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good site links, or we don’t think that the site links for your site are relevant for the user’s query, we won’t show them.

Top 8 Mistakes with Drug Rehab Website Development

While Google doesn’t provide a step by step drug rehab website development procedure there are certain things that should be in place to achieve site links.

  1. Unique website name
  2. Clear website structure and navigation
  3. #1 rank organically for the search term
  4. Implementation of sitemap.xml to your Google search counsel account
  5. Build internal links
  6. Cross check page titles
  7. Brand Awareness on social media
  8. Better Website Development and Structure Means Better Website Crawling

Google spiders search billions of pages on the web and compile a massive index. Their algorithm has over 200 factors. According to Google, it is a must that they can crawl and index your site correctly. If you have poor drug rehab website development, chances are extremely slim in achieving a coveted site-link in Google search.

Learn From the Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing

Poor drug rehab website development structure is the #1 reason why addiction treatment lead generation fails. Google heavily uses the user’s experience to rank any given site. Google’s algorithm considers many factors. In addition, it looks at loading speed (after 2 seconds you lose 50% of the audience), click-through rates, time on site and frequency of visits to name a few. This article pinpoints these 3 key areas for recovery centers to look for and understand in their marketing.

  1. Proper Website Structure = Poor Web Marketing Results. Get your website built by an industry professional
  2. Pay Attention to Schema and Voice Search
  3. Proper Website Structure gets more Google real-estate with Site-links

If recovery centers can’t get to page one of Google they can’t generate addiction treatment calls. This article outlines the most common mistakes made with drug rehab website development in the recovery industry. Give us a call, we are drug rehab marketing specialists and we will quickly evaluate your SEO. We also provide SEO training. If you would like us to evaluate your organization’s website contact Charles Davis at CEO@BehavioralHealthNetworkResources.com, or give him a call at 561-235-6195.

Top 3 rehab marketing mistakes behavioral health network resources

Top 3 Drug Rehab Marketing Missing Links Losing Revenue

What Are the Top 3 Drug rehab Marketing Mistakes in 2020?

The top 3 drug rehab marketing missing links in 2020 are critical in addiction treatment center marketing plans. A buy rehab leads strategy and drug rehab call centers are no longer sustainable. Drug rehab marketing is complicated, competitive; it must be respected and understood to achieve results. Addiction treatment center marketing is a red ocean with many competing to have a page one ranking in organic searches. It takes specialized and experienced professionals in many different areas; web development, content SEO writers, Google analytics, call tracking professionals, and many more to produce treatment calls. Hopefully, you are including the top 3 drug rehab marketing missing links.

What Are the Top 3 Drug Rehab Marketing Missing Links?

due-dilligence Top 3 Drug Rehab Marketing Missing Links Losing Revenue

The top 3 drug rehab marketing mistakes are extremely common. This article assumes that you properly invested in your website, and it’s not included in the top 3 drug rehab marketing missing links. In addition, be aware of the new Google speed algorithm update. You need to be sure your pages lightning fast when loading on mobile. If not, you will lose web traffic from organic searches because you will not be ranking high on organic listings. In addition, to have the top 3 drug rehab marketing missing links, you need social signals from many sources to get Google juice from the Google spiders to gain organic rankings on Google (2.3 million searches per second).

If you are a savvy drug and alcohol addiction treatment center owner you should know about the drug rehab marketing agency cookie cutter option that does not produce phone calls. You must have industry experienced professional drug rehab marketing agency building, and strategically constructing your timepiece. In addition, you should use a drug rehab marketing consultant that can save you $100,000’s on your marketing and avoid costly mistakes. One of the biggest mistakes is in web development of your timepiece. I say timepiece because a website is like a watch with many intricate moving parts underneath that must work in perfect harmony to satisfy the Google Gods.

Drug Rehab SEO Marketing and Training

rehab-marketing-training-behavioral-health-network-resources-300x300 Top 3 Drug Rehab Marketing Missing Links Losing RevenueDrug rehab SEO starts with a structurally correct website. There are many nuances that are unique to drug and alcohol addiction treatment industry and having a family member or a friend build your website will cost you wasted dollars in the end. This thing is, you will not know they are wasted. One of the main reasons addiction treatment centers fall into this is because they have a buy rehab leads mentality.

Many are taking a short-term solution to their long-term problem with their census. If your website is not set-up correctly, Google will not rank your website. After your website is structurally correct, you need to have all the pages SEO’d. This is where many fail. Behavioral Health Network Resources not only provides SEO service that gets you ranked, but we also sit down with you and teach you the many things you can do on your own. Our 90-day drug rehab SEO marketing program gives you the tools and shows you how to achieve many aspects of SEO on your own.

#1 of the Top Drug Rehab Marketing Missing Links – Google Analytics

The first of the top 3 drug rehab marketing missing links is Google analytics. Many say they have it, but few understand this extremely valuable tool. This must be used to understand what is working, and what is not working in your marketing mix. Even if you are using a buy drug rehab leads strategy, you must know if the leads you are buying are generating traffic. It’s in our top 3 drug rehab missing links because this travel guide is telling you exactly what to do for your addiction treatment marketing to produce results.

This rehab marketing tool should be used daily.

Google analytics can tell you about geographical locations, traffic sources, content visited real-time metrics, or over any period. It can also tell you the number of visitors to your site for any period, your visitor’s interests, engagement, what pages your potential clients are visiting once they are on your site, and how long they were there.

#2 of the Top 3 Drug Rehab Marketing Missing Links – Call Tracking

call-tracking-metrics-300x48 Top 3 Drug Rehab Marketing Missing Links Losing Revenue

The second of the top 3 drug rehab marketing missing links is call tracking. This is an absolute must, and an inexpensive tool providing vital data for your addiction treatment center marketing. Again, you must have this tool to understand if the calls being generated are from your buy drug rehab leads funnel. If you don’t have it you should implement it.

This tells you exactly what parts of your addiction treatment marketing mix are generating calls.

Call tracking is a slick tool that tells you the path they took on your website, name of the caller, location, date, time and length of the call. Even more powerful for your drug rehab marketing is you can assign a unique phone number for every aspect of your marketing. You can assign a single number for all your Facebook marketing. A single number for each of your splash pages. A single number for the call center you are using, and many more.

#3 of the Top 3 Drug rehab Marking Missing Links – Social Media Educates Against a Buy Rehab Leads Strategy

The last of the top 3 drug rehab marketing missing links is social media marketing. This was an unexpected lesson I learned when I started my drug rehab marketing agency. I kind of understood social media by intimately knowing LinkedIn. However, I did not realize how much powerful Facebook was in growing targeted groups and driving much more targeted traffic to a website (500-1000 views per article in a 5-7-day period.)

I also learned that the power of Facebook is in the personal profiles and owning groups. We ran tests over a year on our Facebook drug rehab marketing page which was robust and compared that to our personal profiles, and 14 addiction and behavioral health groups. The results were astounding clear that the power of Facebook lies in the personal profiles and groups we owned. The activity and engagement were 100 times greater! It made me realize the drug rehab marketing mistakes that many treatment centers make in their drug rehab marketing plan.

Social media allows you to reach the largest audience over any other medium. Used correctly, you can reach potential addiction treatment clients in large numbers. Here are the must use social media for treatment center marketing; Facebook, YouTube, LinkedIn, Twitter, and G+.

Many centers do not understand the different social mediums, and how to unleash the power they possess. Each medium has its own secrets, tricks, and back-doors that treatment centers executives and marketing professionals must understand. Many addiction treatment marketing professionals are wasting tremendous amounts of time when using social media. Social media, if used correctly can generate targeted and measurable visitors to your website and direct phone calls. This is an excellent way to get out of the short-term solution of a buy rehab leads strategy.

Drug Rehab Marketing is Not Just Social, You Can’t Rely on Drug Rehab Call Centers

First, let’s understand business marketing has specific goals and steps to achieve those goals. The goals of business marketing are to attract, engage, capture and convert. You are not going to attract addiction treatment clients with; “Were Sunshine Addiction, JACHO Accredited, and Have Empty Beds”, or “Check Out Our New Website.”

The two ways to attract your target audience are with the picture, title of the post and a few lines of copy. Remember, you are competing against massive amounts of traffic on Facebook (billions of interactions every day.) All three of these components must attract and engage on an emotional level. Many recovery centers do not understand this strategy due to their buy rehab leads mentality demanding instant results.

marketing-strategies-300x104 Top 3 Drug Rehab Marketing Missing Links Losing RevenueAddiction treatment center marketing must have engaging content with blog posts (proper search engine optimization, housed on the website with a good call to action) that are relevant. The goal is to touch and engage on an emotional level those that may need help.

Interesting Drug Rehab Marketing Facts on Facebook

Here are some interesting facts about users (2 billion) of Facebook. Remember what you are competing against to get potential addiction treatment clients to click through to your website;

  • 90% of web users ages 18-29 are using Facebook
  • 80% of the US web users ages 30-49 are on Facebook
  • 70% of web users that are college educated and earn more than $75,000 per year are on Facebook

Facebook is the #1 used social media site in the world, that is why we included it in our top 3 drug rehab marketing missing links. Facebook paid marketing works, however, you must completely understand how to use it. Either way, paying someone that doesn’t understand it, or doing it in-house could be costing you marketing dollars. It is paramount that you correctly install and format the Facebook pixel on your website and correctly format it within Facebook.

This is critical for Facebook to capture anyone that was interested in your campaigns. Done correctly, Facebook will be able to re-target them on future campaigns. This way you are maximizing your marketing dollars because you have corralled them for the future. Facebook marketing must be in your Addiction treatment center marketing mix organically, and, or with paid advertising.

Organic Drug Rehab Marketing on Facebook

Social media marketing is earned over time, so it makes sense to build a target audience (capture) that you own along the way. Many addiction treatment centers severely lack an audience that is their intellectual property. You need large numbers, tens of thousands to produce results. You can check out our 90-day drug rehab SEO and marketing package that instantly taps you into our already built large targeted audience.

Organically growing friends (Facebook), level one connections (LinkedIn), followers (Twitter), growing targeted groups and email marketing are  a must for your addiction treatment center marketing.

Get Educated on Drug Rehab Marketing at Addiction Conferences EMP Series in November 2020

addiction-conferences-BHNR-300x156 Top 3 Drug Rehab Marketing Missing Links Losing Revenue

Behavioral Health Network Resources addresses these issues and more at their Executive addiction conferences. Learn proven and ethical business and drug rehab marketing strategies providing long-term solutions. The industry has changed fast and the ones that adopt new business strategies will survive.

We are currently looking for Co-Host and Co-Chair sponsors with our 16th addiction Executive conference. These sponsorship’s come with back-end marketing you can not get anywhere else. Our new and exciting talk show host, town hall forum is a hit across the US. The C-Level conferences attack the current and difficult pain points the CEO and Executive are up against.

There are many changes in laws, regulations, billing, insurance companies and more are causing many centers to close. These addiction conferences cover proven business and marketing strategies. Give Charles Davis a call below and let’s partner in educating on ethical business and marketing strategies.

Examine the Top 3 Drug Rehab Marketing Missing Links in Your Drug and Alcohol Addiction Treatment Center

The top 3 drug rehab marketing missing links information in this article only covers a fraction of what is needed. For a successful addiction treatment center marketing plan you must also include drug rehab advertising specialist. There are many mistakes made drug and alcohol addiction treatment centers in their marketing. Understanding the vast amount of marketing education is critical for a CEO and Marketing Directors. Give us a call 561-235-6195 and let’s correct some of your web marketing mistakes

The first step is to get away from a buy rehab leads strategy and drug rehab call centers to get control of you’re marketing. Behavioral Health Network Resources continually provides valuable information on some of the things to look for in your rehab marketing. Check out some of our many other articles in our addiction treatment center drug rehab marketing and SEO blog and we encourage you to leave us a comment so we can help you.

Are there items we missed? We’d love to hear your input, leave us a remark below.

Addiction Treatment Center Marketing Lead Generation wasted rehab marketing dollars

Addiction Treatment Center Marketing Lead Generation

What is Addiction Treatment Center Lead Generation in 2020?

Addiction treatment center marketing lead generation strategies in 2020 is a big picture, Owners and Marketing Directors need a vision for long-term solutions. Many treatment centers are short-sighted with their drug rehab leads spend efforts. I’m not the only one that sees this in the addiction treatment and addiction sales/service markets. So much, that they don’t read, or understand their Google Analytics. Also, many do not have call tracking telling them where the call came from (Facebook, LinkedIn, Twitter, organic, paid, etc.). What articles are producing the most calls, and who made the call. You also get their contact information and much more intelligence.

5-Pillars-of-SEO-300x178 Addiction Treatment Center Marketing Lead Generation

Many industry experts are saying that only about 5-10% of all internet traffic is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.

Addiction Treatment Center Marketing Drug Rehab Leads Generation Spending Big Dollars

google-money-featured-300x142 Addiction Treatment Center Marketing Lead Generation

There are big dollars spent on addiction treatment center marketing lead generation strategies in the Addiction Treatment Industry. It takes a lot to get treatment clients and to get sales/service business. According to Forbes Magazine, 40 BILLION Dollars of revenue are generated from addiction treatment alone. If you are savvy in addiction treatment center marketing lead generation strategies, you are spending 20% of your revenue on marketing. That means there are over 8 billion dollars being spent on addiction treatment marketing in our industry. Even well-established centers, and especially new centers should have an addiction treatment center consultant guiding, and steering them away from costly mistakes.

Driving Visitors to Your Website in 2020 Equals More Treatment Calls

marketing-strategies-300x104 Addiction Treatment Center Marketing Lead Generation

In 2020, drug rehabilitation centers need to get more visitors to their website. It generally takes about 10-15 treatment calls to generate one client in addiction treatment center marketing lead generation strategies. The CPA is generally $3,000-$5,000 per client depending on how you break it down. In that process, there are 100’s that have touched upon their center. The days of being happy about getting that one treatment call is gone. You need to repeatedly and continually get them back into your referral sales funnel. Also, focusing on a minimum of 4 social mediums and use keywords when linking (LinkedIn drug rehab marketing, Facebook drug rehab SEO marketing, Twitter drug rehab marketing, and YouTube) is an absolute must. However, they need an established large audience, and solid content to drive traffic (we drive 500-1000 visitors every 7-10 days) organically growing SEO is paramount. Social media is a must for any treatment center, and they need to learn how to build their own electronic assets.

Addiction Treatment Center Marketing Drug Rehab Lead Generation Strategies

Many small to medium size players have unsophisticated marketing infrastructure in place. They have an overall lack of knowledge of drug rehab marketing and an understanding of SEO. They have been somewhat successful until now in the AD WORDS sandbox and using drug rehab call centers to generate treatment calls. Google pay per click is not the answer for drug rehabilitation centers.

There are more reliable marketing strategies for substance abuse treatment. Drug rehab SEO marketing will outproduce PPC and the cost per acquisition is much less over time. However, it takes about 90 days to start seeing results. Rehab owners need a long-term plan, with a diverse marketing mix, that gives them something to show for their yearly spend on addiction treatment marketing.

consultant-4-300x161 Addiction Treatment Center Marketing Lead Generation

With the game being restricted it is difficult to generate qualified leads. The Google restrictions and new drug rehab call centers restrictions are squeezing many substance abuse treatment centers. There marketing has completely stopped with nothing to show for their spend. Placing a solid organic model to their addiction treatment center marketing lead generation strategies mix would have played better. They would still have a steady drip of conversions, and steady Eddy SEO with an audience they own.

Content Models take time to start producing (6-9 months) and take years to put your organization in their optimum position. It takes an understanding of social media, email marketing, SEO, call tracking, Google analytics and much more. Contact one of our drug rehab marketing consultants or 561-235-6195 to make sure you have something to show for your marketing spend in the future.

Addiction Treatment Center Marketing Needs Drug Rehab Marketing and SEO Consultants

Drug Rehab marketing and SEO consultants are critical to survive extreme competition and generate treatment calls. If you are a CEO or an Executive of an addiction recovery treatment center you must have detailed substance abuse marketing plan to generate treatment calls. It is critical that drug rehabilitation center owners have a drug rehab marketing agency, drug rehab marketing consultants and a specialized SEO company performing the marketing.

These drug rehab marketing and SEO consultants will provide a healthy rehabilitation centered marketing mix to generate clients. A marketing mix is constantly changing and being modified to the ongoing changes in the market. If you don’t have one, you better get one because with the changes on the business side of our industry it has become paramount you have one in place.

Drug Rehab Marketing SEO Specialists Getting on Page One

West-Palm-Beach-Florida-addiction-treatment-centers-audiences-300x114 Addiction Treatment Center Marketing Lead GenerationAll treatment centers should own a targeted addiction professional and individuals seeking an addiction treatment marketing audience. Building and owning a social media audience gives a lifetime value to your center that pays dividends year after year. If you haven’t, start building your center’s electric assets. Grow a targeted audience that is yours to keep. We are an addiction treatment center marketing and consulting firm.

Our team, with over 30 years combined industry experience can increase calls, traffic, and revenue. Our 90-day marketing program teaches drug rehab SEO and instantly plugs you into our direct and targeted audience on Facebook (100,000), LinkedIn (75,000), and Twitter (14,000). We run your Facebook and LinkedIn for 90-days distributing your quality content to millions. After the 90-days we teach you all the secrets, tricks, and back-doors on these mediums so you can finally have an audience that you own.

Where are your addiction treatment marketing dollars

Where Are Your 2020 Addiction Treatment Marketing Dollars?

Why Will There be Wasted Drug Rehab Marketing Dollars in 2020?

Addiction treatment marketing dollars are plentiful in the 40 billion dollars a year industry, but many are unaware they are wasting their drug rehab marketing budget allocated for 2020. There are many layers of their marketing mix that need to be in place to be effective and understood to not waste their marketing budget.

Allocating 2020 Addiction Treatment Marketing Dollars is Complicated

marketing-Solutions-charles-davis-addiction-treatment-marketing-300x200-1-300x200 Where Are Your 2020 Addiction Treatment Marketing Dollars?Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are;

  • call center lead generation
  • snail mail
  • email mail marketing
  • organic rankings
  • gorilla marketing

As the list goes on it also includes Facebook, LinkedIn, addiction professional conferences, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.

One more extremely important piece is putting into place analytics; Google analytics, and call tracking. Google is free, and call tracking is very inexpensive. The information that these give will save treatment centers big dollars. They must be able to tell what is working, what is not working, and adjust quickly to these situations.

Addiction Treatment Marketing Dollars It’s in the Mix

There are many that are not using a marketing mix, and not spending enough. They expect immediate results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits. However, there is a cost to marketing in our industry. Being wise with their treatment centers addiction treatment marketing dollars is becoming paramount.

Addiction-professional-learning-how-to-allocate-addiction-treatment-marketing-dollars-300x218 Where Are Your 2020 Addiction Treatment Marketing Dollars?Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. They are ignoring a drug rehab SEO marketing strategy drug rehab SEO marketing strategy. This tight-knit network can only produce a limited amount of referrals. This is extremely risky considering they are trading the same referrals. This is the #1 reason the turn over rate for outreach professionals is 6-12 months. At some point, treatment centers must generate new referrals.

Web marketing outperforms all other marketing combined, however, it requires a foundation including proper website development, SEO, and social media marketing. Owners must provide education and resources for their outreach professionals and provide them with useful tools instead of hiring them solely based on their referral sources. Contracting an experienced drug rehab marketing consultant can provide these tools in addition to guidance on how to properly set-up your website, SEO and social media marketing.

Caution with Valuable Drug Rehab Marketing Dollars

We have a client, that is utilizing our drug rehab social media marketing to maximize his treatment centers addiction treatment marketing dollars. This client is brand new to web marketing in our industry. They were shocked at how complicated and expensive it is to have a successful marketing campaign, and the many different components it entails.

We explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.

 

Addiction-Treatment-Marketing-Common-Mistakes-300x201-1-300x201 Where Are Your 2020 Addiction Treatment Marketing Dollars?The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.

Drug Rehab Marketing Revenue Saved by S.W.O.T.

drug-rehab-consultant-examining-current-marketing-plan-300x200-1-300x200 Where Are Your 2020 Addiction Treatment Marketing Dollars?

We suggested to do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost-saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intelligence the marketing it is just a guessing game and dollars are being wasted. This analysis also looks at where your web assets are leaking Google juice. Website development and SEO are the top mistakes made by organizations in the addiction treatment industry. Without these be set-up properly you will continue to waste marketing dollars.

This client knew we were thought leaders in marketing in the addiction treatment industry by our activity and exposure.

We carefully explained the many pain points in drug and alcohol addiction treatment center marketing drug and alcohol addiction treatment center marketing. I went in depth on the many avenues to consider including PPC, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowd sourcing organic model, and many more. It critical to find a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again, and again until they become a client.

This client with the help of our web marketing partners is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.

Learn Where Your Addiction Treatment Marketing Dollars Are

Addiction treatment marketing dollars can be saved. Many drug and alcohol addiction treatment centers take short-cuts, and many times take the lowest bidder for their marketing. Some hire a large drug rehab marketing agency thinking they are covered. Understanding why these mistakes are being made is paramount. These are critical mistakes that cost big money. Many owners do not like the experienced marketing leaders in our industry tell them, and the investment that is needed to generate clients. Taking the lowest bidder, and short-cuts costs twice as much than if you invested the time, money, and resources to get the many mechanisms in place for effective marketing. If these are not in place your web marketing efforts will be ineffective.

Addiction-conferences-educating-on-moments-of-change-by-behavioral-health-network-resources-300x200-1-300x200 Where Are Your 2020 Addiction Treatment Marketing Dollars?Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our addiction conferences educating on ethical business and drug rehab marketing. Each of our addiction conferences has 5 Executive thought leader panelists providing proven addiction recovery marketing strategies.