Drug rehab lead generation is important in the addiction treatment industry. However, many drug and alcohol addiction treatment centers do not understand website development, SEO and social media. They usually buy rehab leads through a call center lead generation company, and rely on referrals from their outreach team.
Drug Rehab Lead Generation Struggles with Social Media
It’s surprising to see many organizations (treatment centers and sales/service organizations) either don’t do web marketing, or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients. This is partly because they are used to the instant gratification of Google AdWords, which is not an option due to Google restrictions. The best web options at this time for rehabs are organic web marketing combined with strong and focused SEO.
With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.
The drug and alcohol addiction treatment, and behavioral health industries are far behind in web marketing. They suffer from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed to make it work. Part of the problem is our industry gauges marketing by top of funnel results. Social media will provide some instant traceable results. However it dives much deeper generating clients that stem from consistent social media activity, trust and interaction which are more difficult to track. That is why it’s paramount to have social media in their drug rehab lead generation marketing plan.
Why All business in the Behavioral Health Industry Need Social Media
Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your website structure, website content, on-page and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads, and benefit SEO.
Social media can no longer be ignored by addiction treatment centers, sober livings, industry sales and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living and industry sales/service organization should have one employee dedicated to social media. They will certainly generate more revenue than their yearly salary. However, you must get rid of the instant justification mindset. The pay offs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.
Get more information on social media marketing, SEO and website structure at the Ethical Marketing Practices conference on 3/30/18.
Consider this, according to national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the down trend at 4th place with 68 million. You Tube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.
2018 Social Media Changes Business Marketing
There are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts, with LinkedIn being #2 (professional referral sources.) However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is to generate more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.
Mark Zuckerberg, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.”
and he continues, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
Social media is not just having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this, you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs and remarks.
They are also providing marketing intelligence on your brand, competition and services to name a few. These are key factors guiding your drug rehab lead generation marketing. They are providing you key search terms that are relevant to them and the frequently searched on the web. Patient brokering is still highly active in our industry, and the body brokers are doing engaging through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy strategies included in their marketing. This should be coming from social interaction from the CEO down to the behavioral health technician.
Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.
Social Media Marketing Solutions
Social media is one of the few avenues that organizations can handle in house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day social media marketing package that taps you into our established and mature social media audience. This package also grows a guaranteed audience that becomes your electronic property providing returns for years. When the 90-days are done, we can either continue or train your staff on the “Secrets of Social Media Marketing that No One Will Tell You”, that continually grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content, drive traffic to your website, power networking and assist in establishing new relationships. Contact Charles Davis at 561-235-6195, or CEO@behavioralhealthnetworkresources.com.
We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.