Education on Effective Addiction Treatment Center Marketing
Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.
What Are Addiction Treatment Center Marketing Components?
Drug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.
The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the clicks. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab marketing and SEO strategy because they can compete with the big players with the marketing strategy.
Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan
Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:
call center lead generation
email mail marketing
drug rehab marketing on LinkedIn
knowing all the search engines
Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.
Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.
The E-Harmony of Addition Treatment Center Marketing
E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).
One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.
In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.
They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.
Understanding How to Use Social Media for Drug Rehab Marketing
Treatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.
However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.
Addiction Treatment Social Media Marketing
Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.
Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.
6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media
How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
Tracking their marketing with Google analytics and knowing where and what is producing their calls with Call Tracking Metrics.
How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)
Learn Addiction Treatment Center Marketing Strategies
We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.
Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
Teach you how to grow and utilize social media.
Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
Increase your web traffic using social media.
Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
Teach you how to market to your Alumni
Available to represent you at any conferences
Build a Targeted Audience
We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.
60,000 Addiction and behavioral health professional email contacts
15,000 Addiction and behavioral health contacts in Florida
30,000 Level one addiction and behavioral health connections on LinkedIn
33,000 Addiction and behavioral health Followers on LinkedIn
Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.
Improving You’re Addiction Treatment Center Marketing Strategies
We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.
Our addiction conferences provide drug rehab marketing strategies. These events have five executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our 2020 events are around the corner, give us a call if you would like to be a sponsor.
Thank you for being a valued member of the Addiction Professional Referral Group. Our goal is to provide resources for ethical business and marketing strategies. If you are not a member you can join over 14,000 of your peers.
Please show your mutual support by checking out our addiction conferences. These ethical marketing practices events provide tools for outreach professionals on networking and marketing and tools for CEO and Executives on marketing, billing, and business strategies.
We would also like to assist you in connecting with other addiction and behavioral health professionals. Here is a link to the webs top 60 addiction professional networking groups with over 200,000 members.
Addiction Industry Business and Marketing Intel
Here are some of the best informational articles on the business and marketing side of the Behavioral Health Industry.
Drug rehab consultants play a vital role for marketing and business aspects in 2020 for the addiction treatment industry. Whether you are a new start-up, an existing center, or an ancillary service provider you need consultants for various reasons. Behavioral health business and marketing consultants prevent costly mistakes, save revenue and increase return on investment. Drug and alcohol addiction treatment centers and the entire industry spend a lot of money on their drug rehab marketing strategies. Without the expertise of a consultant they can, and do, waste hundreds of thousands of dollars.
What Are Drug Rehab Consultants?
A drug rehab consultant is an expert in business and marketing for addiction treatment centers. As an addiction treatment center owner, you’ve spent an enormous amount of time and resources to have a structurally sound clinical component for your center. You’ve hired the best and most qualified clinical team and have the best clinical protocols in place. The treatment side is usually the owner’s specialty. Many centers will hire accreditation consultants for their Joint Commission (JACHO) and Commission on Accreditation of Rehabilitation Facilities, (CARF.)
These accreditation’s are extremely important for the treatment centers allowing them for better overall treatment for their clients, assists in gaining clients and makes them authority over their competition. Consultants charge $30,000 or more to get them through the accreditation processes. Drug and alcohol addiction treatment centers owners know that these are an absolute necessity for their behavioral health organizations. The second reason drug rehab owners hire consultants is that at some point they all realize the importance of marketing. Then, they quickly realize they are competing against big dollars being spent by the larger addiction treatment centers every month. They also start to realize they need an internet of things (IoT) electronic footprint driving targeted traffic to their website for their addiction treatment center marketing.
1. Drug Rehab Consultants Save Drug rehab Marketing and SEO Money
Experienced consultants should have many drug rehab marketing and SEO strategies to reduce advertising budgets. Many owners do not put the same time, resources and investment in their marketing. Many do not respect marketing, nor do they understand the time, education and resources for an effective marketing strategy. They generally take short-cuts with their website, SEO and overall marketing. These short-cuts are saving pennies and wasting dollars in the long run. For example, they might save a couple of thousand dollars on their website build.
Their website looks beautiful to the eye, however, it usually has poor structure, no schema, poor Google My Business and an extreme lack of social media marketing. Drug rehab centers must have a robust and targeted drug rehab marketing mix to survive the business and operational changes in our industry. Drug rehab consultants provide the experience and knowledge to avoid costly mistakes on the business and marketing side of our unique industry.
Drug Rehab Marketing Consultants Should be Part of the Package
All drug rehab consultants should be assessing the most important aspect of addiction center treatment marketing. Contrary to what most addiction treatment center owners and ancillary service providers believe your website is the most valuable asset in generating leads. There are 7 key mistakes made with website development made by addiction treatment centers when generating drug rehab leads. Set-up correctly it will outperform all other marketing aspects combined. If set-up poorly you will be wasting a ton of marketing dollars and blaming your drug rehab marketing agency for poor results. You will be forced to using “black hat” marketing strategies and continuously get penalized by Google. This is where drug rehab consultants play a vital role in the success of drug and alcohol addiction treatment centers.
Long-term Marketing Strategy Needed
Here is where CEO’s and Executives need to have a long-term marketing strategy in place. Your addiction treatment center or any business website works 24 hours a day, 7 days a week. This employee never takes a day off, never goes on vacation and you don’t have to pay for its benefits. Best of all as a treatment center owner you have 100% control and know if you set something it will happen 100% of the time.
This can work for you or against you. The question is how you fine tune this engine to work efficiently. First, you must understand that what you see on the screen when you are visiting a website is only 10%. The other 90% is back-end stuff that must sync perfectly to get blessed by the Google GODS.
Your Website Must be an Authority and Trusted by Google and Potential Clients
Why is it vital for addiction treatment centers, or detox’s staff to be published on high profile industry websites? This positions them as an expert in drug and alcohol addiction treatment. Citing and including them in your websites builds instant trust with potential clients. Also, getting published on other high authority websites increases Google ranking. One of the most difficult areas of drug rehab SEO for addiction treatment centers and ancillary service providers is getting those back-links pointing to their websites.
Regardless of whether your clinicians don’t have all the flashy letters after their names, it is still greatly supportive if they compose articles and blog entries on your website. It is likewise similarly as critical or much more imperative for drug and alcohol addiction treatment centers to distribute video recordings of staff teaching people in general about drug addiction and recovery. Videos rank the highest on Google and social media for retention and they help build trust. In fact, they receive more than 60% of the clicks. Behavioral Health Network Resources offers drug rehab SEO marketing and training to get your center on page one of Google.
Drug and Alcohol Addiction Treatment Marketing Best Practices
Spread out your drug and alcohol addiction treatment center marketing budget. Putting all your marketing dollars into one bucket like AdWords spells disaster. Many learned this mistake when Google restricted paid ads, some did not make the learning curve and had to close their doors. The centers that survived had good drug rehab consultants which put into place a diverse marketing strategy. Categorize your marketing into three buckets. This way when one bucket isn’t working you have the other two generating phone calls. Even with three buckets going on at the same time one, two or all three could fail at any given time. The three main buckets should be organic, boots on the ground and a paid advertising strategy.
What is organic marketing and Drug Rehab SEO?
Organic marketing in one of the most difficult for drug and alcohol addiction treatment centers and ancillary service providers to fully understand. It starts with proper website structure. Without proper website structure, your website is going to be leaking Google ranking juice. Google with either not read the site or penalize it. This is where most marketing dollars are wasted by many treatment centers.
After structure, you need to look at search engine optimization (SEO.) SEO is a complicated process and impossible to know all there is to know on the subject. Even the best drug rehab consultants only know a fraction of SEO. However, they do know the many best practices that can get you to the first page of Google. Google only reveals a few golden nuggets; the rest is best practices. We get 10-15 calls every week from drug and alcohol addiction treatment centers on marketing and consulting. Almost everyone says their on-page SEO is good. This is rarely the case. I always ask them if they have Yoast installed on their website. It’s a WordPress plugin that tells you and guides you in having decent SEO on your site. The search engine optimization program will tell you if your SEO is at an acceptable level. Once things are up to par with Yoast, it is time to hire an SEO specialist.
Organic SEO also covers publishing useful, attracting and engaging content. It is not enough to have you site look good in Google eyes, it also must be useful to the reader.
Understanding Social Media Marketing
The last part of organic SEO is social media and this is an absolute must. According to Tech Crunch, people are spending over 5 hours a day on their cell phones. This doesn’t include time spent on PC’s at work and home. Our society has been consumed with social media being a daily part of our lives. It is paramount that your addiction recovery center gets in front of potential clients daily. For the most part, this is not a features and benefits sales pitch. It is attracting and engaging potential clients with good content on an emotional level. Then attaching that emotion to your brand. You must build trust by providing content that conveys you understand the trials and tribulations they are experiencing with addiction and can help them.
Even with great content, it is useless unless you have the vehicle to get in front of the potential masses. It takes an intimate understanding of Facebook and LinkedIn. Addiction treatment centers must understand the secrets, tricks, and back-doors of these mediums to maximize their potential to drive leads. Drug rehab lead generation strategies changed on Facebook when they announced its new algorithm that puts the power of business marketing with individual profiles and groups unless you pay for the advertising.
We have been preparing for this social media marketing shift for the last four years. We are one of the few marketing companies that practices what they preach when it comes to marketing on Facebook and LinkedIn. We have built up 30,000 level one connection’s on LinkedIn and 12 groups with over 50,000 members. On Facebook, we have 15,000 friends and 35 groups with over 150,000 members.
Boots on the Ground Pitfalls
Almost every addiction treatment center puts most of their marketing efforts in boots on the ground tactics. While it should be in every drug and alcohol addiction treatment centers marketing mix, it should only be a portion of the marketing mix. All drug rehab consultants should be telling you to have diversity in your drug rehab lead generation. We see many centers using boots on the ground, Google Ad Words and call center lead generation.
This is most likely due to the CEO’s and Executives looking for short-term solutions to keep their census at an acceptable level. They tend to get caught up with hiring Outreach professionals that say they have a book of business. This strategy has caused an extremely high turnover rate in the addiction treatment industry. Outreach professional’s positions usually last from 6 months to a year. We see this by looking at out 30,000 addiction and behavioral health professional level one connections profiles on LinkedIn. Many owners do not realize that this situation actually costs the drug rehab centers about $20,000 per turn over.
2. Paid Advertising the King of Short-term Solution to a Long-Term Problem
Google Ad Words or pay per click (PPC) has paved the road for unprepared drug rehab marketing plans. Addiction treatment centers have notoriously used Ad Words in place of a good organic marketing plan. This is mind-boggling considering the paid Ad Words account for less than 5% of the clicks on Google. The first three organic slots account for a whopping 70%. Bing, Yahoo, and MSN are comparable to these numbers.
Google Ad Words restrictions are somewhat being lifted in July of 2018. While we will see some centers jumping back on that merry-go-round, some should have learned the value of organic marketing. This is a long-term play that once established can last for years and generates higher converting clients.
Buy Rehab Leads is a Short-term Solution
Another famous short-term solution is a buy rehab leads strategy. Many treatment centers complain about buying calls but continue to do so. Now, in Florida, they are no longer allowed by law to buy verification of benefits (VOB) calls. This call center leads generation option would give treatment centers qualified leads at least guaranteeing that the potential client has the insurance the center offers.
These drug rehab SEO marketing buckets are constantly changing and providing different leads at different times. At any given time, they stop producing leads, and not for any given reason. As a CEO or Marketing Director, you need to be juggling all three constantly. One of the biggest mistakes that drug rehabs make is when the census is up they do not invest more in their drug rehab marketing efforts.
Drug rehab consultants should be putting in back-end analytics to measure efficiency. Keeping in mind the end goal is to understand your most elevated ROI. It is imperative to track lead generation sources that are converting into clients. It is critical to gauge the “first contact” when the individual seeking addiction treatment reached out.
Did they call?
How many calls?
What blog post generated the call or click?
Did they click through from a landing page?
Did they click through from Google, Bing, Yahoo or MSN?
Did they click through from Google Maps?
Was it from a “boots on the ground” lead?
This is vital for marketing intelligence. By knowing this information, you can adjust your marketing strategy and fuel resources to what is working at that time. Again, this is not stagnant, it is constantly changing and adjusting is critical.
Call Tracking Metrics an Inexpensive Absolute Must Have Tool
The key to maximizing your ROI on marketing dollars is to know what is generating the most drug rehab leads, or calls. Call tracking can tell you where the potential client started and right through to where they called from. This is vital information for the marketing team. You can also assign a dollar value to the services sold to have dollars associated with conversions. It will also record the calls, so you can determine if admissions teams are doing a good job of converting clients. It also gives information on date, time, city, state, and much more. You can check out how this inexpensive valuable drug rehab call tracking tool is for your center.
Why Add Google Analytics to Your Drug Rehab Marketing Plan?
Google analytics like call tracking provides information on addiction treatment centers websites. All drug rehab consultants should know how to read and utilize this vital information. It tells you real-time traffic, city, state, pages visited, where they came from, interests and more.
Google analytics tells you what the most popular pages of your website and blog are. It tells you how long they stayed on your website. If it is less than 60 seconds, it is called a bounce. If you have pages with a high bounce rate, then you need to edit those pages to make them more engaging. For the pages with long visit time, it tells you that it is good content and you should be producing more similar content.
Providing Staff Tools for Effective Drug Rehab Marketing
Without experienced, educated and dedicated workers, it can be a battle to become a successful behavioral health organization. This is especially true when hiring drug rehab consultants. In addition, because we are in a video age on social media, you need staff to speak and present about your drug addiction treatment program in front of a camera. They must be able to convey treatment information and touch on an emotional level. This is a human aspect that will build trust and position your drug and alcohol addiction treatment center as an authority. Building electronic video assets is critical for getting clients and getting to page one on Google.
Conferences, events and training’s play a vital role in our industry. You should be sending your staff to events and conferences to build on their knowledge of treatment, marketing and the business side of behavioral health. Many drug rehab consultants attend many of these events to gain much-needed knowledge of our complex industry. You need to provide tools on an on-going basis and not just hiring them and relying on their book of business. Getting them educated on the business and marketing side of our industry.
CEO’s, Directors and Outreach need more education on marketing, social media (so their not damaging your brand,) networking strategies, SEO, call tracking, Google analytics, patient brokering, billing, collections, utilization review and many more. Providing them ongoing education and experience will pay dividends down the road.
Behavioral Health Network Resources provides 3-4 addiction conferences every year. These conferences feature Executive Thought Leaders, drug rehab consultants, Senators, Attorneys and high profiled and experienced behavioral health professionals. Each conference attracts 5-7 Addiction Executive Thought Leaders, 150-200 attendees, and 14-20 exhibitors. We are seeking co-host sponsors for our next Florida and California conferences. Contact Charles Davis at 561-235-6195 and get national exposure.
The Importance of Offering a Full Continuum of Care
When you go to a restaurant they don’t force you to order a few items. They generally offer a la carte. You need to offer the most options possible that relate to drug and alcohol addiction treatment. You are investing a tremendous amount of time, resources and money in your addiction treatment marketing strategy, you need to make sure you have a lot to offer when they decide to pick up the phone.
30, 60 and 90 In-patient Partial Hospitalization Program (PHP)
Out-patient treatment Intensive Outpatient Program (IOP)
Alcohol and Opiate Detox
Medication Assisted Treatment (MAT)
Sober Living Options
And many more
Two of the best motivations to do this is the insurance companies are demanding documented improvement of clients. Second, it costs a considerable amount of cash to produce qualified drug rehab leads and you need to maximize revenue.
Drug rehab Consultants Assist on the Business Side of Behavioral Health
Drug rehab consultants can save a lot of money in two areas. The two main areas for addiction treatment centers to gain revenue include marketing and billing. We’ve covered some marketing aspects above, however, there are other areas to consider. Billing and collections can get out of hand very quickly.
The insurance companies are playing dirty by rejecting claims, delaying reimbursements, questioning medical necessity and auditing addiction treatment centers to get out of paying for services. We recently sat down with Scott Delmarr, of Proven billing, a respected behavioral health substance abuse billing and utilization review consultant. Here’s what he had to say.
One of the most difficult areas is collecting from the insurance companies. Receivables get out of control quickly and drastically effect operating cash flow.
To make it even worse there are some situations where the insurance companies send the checks directly to the treatment centers clients. This causes huge problems for treatment centers and detox’s to get those checks.
Many times the treatment center’s clients keep that money. How bad is this situation, some centers can have millions of dollars in receivables from this situation? These are evident especially with Empire and Federal BCBS insurance in Florida. You can contact Mr. Redlich at 954-592-1921 with any questions.
Why Hire Drug Rehab Consultants?
As an owner of an addiction treatment center, detox, or ancillary service provider, you are going to spend on the low-end hundreds of thousands of dollars on your marketing. Drug rehab consultants can put a proven marketing plan in place producing the best ROI and reduce waste. Consultants can tell you what works and what does not work. They can tell you how to get your website built with proper structure.
They can tell if drug rehab SEO is poor and put a team in place to correct it. They can put into place and train marketing staff on call tracking and Google analytics. They can train your admissions staff to maximize your call center lead generation. Drug rehab marketing consultants are proven and trained guides that completely understand the business and marketing aspects in the addiction treatment industry.
Behavioral Health Network Resources are drug rehab consultants, drug and alcohol addiction treatment marketing specialists and we also host addiction executive conferences education on ethical business and marketing strategies. In addition, we partner with the nation’s best JACHO and CARF accreditation consultants, Give us a call for a no-obligation consultation today at 561-235-6195.
How to Perform Drug Rehab Lead Generation in 2020?
Drug rehab lead generation in 2020 is important in the addiction treatment industry. However, many drug and alcohol addiction treatment centers do not understand website development, SEO, and social media. They usually buy rehab leads through a call center lead generation company and rely on referrals from their outreach team.
It’s surprising to see many organizations (treatment centers and sales/service organizations) either don’t do web marketing or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients. This is partly because of Google AdWords which is not an option due to Google restrictions. The best web options at this time for rehabs are organic web marketing combined with strong and focused SEO.
With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.
The drug and alcohol addiction treatment and behavioral health industry are far behind in web marketing. They are suffering from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed allowing it to work. Part of the problem is our industry gauges their marketing by a top of funnel results. Social media will provide some instant traceable results, however, it dives much deeper generating clients that stemmed from social media activity, trust, and interaction that are more difficult to track. That is why t is paramount to have social media in their drug rehab lead generation marketing plan.
Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your drug rehab SEO website structure, website content, on-page, and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads.
Social Media a Big Part of Drug Rehab Lead Generation in 2020
Social media in 2020 has become a big part of drug rehab lead generation. It can no longer be ignored by addiction treatment centers, sober livings, industry sales, and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living, and industry sales/service organization should have one employee dedicated to social media. They will certainly generate more revenue than their yearly salary.
However, you must get rid of the instant justification mindset. The payoffs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.
Consider this, according to a national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the downtrend at 4th place with 68 million. YouTube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.
There are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts on LinkedIn being #2 because it’s the go-to place for professionals (referral sources.)
Learn More About Social Media Marketing at Addiction Conferences
However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is generating more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.
Click on the picture above to learn more about effective social media marketing and business strategies that re-coup or generate revenue. Behavioral Health Network Resources addiction conferences EMP Series Executive events are for Executives. These C-level events provide proven strategies on the business and marketing sides of behavioral health.
Mark Zuckerberg, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” and he continues, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
Social media is not having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs, and remarks.
They are also providing marketing intelligence on your brand, competition and your services to name a few. This is key in guiding your drug rehab lead generation marketing. They are providing you key search terms that are relevant to them and popularly searched on the web.
Patient brokering is still rapid in our industry, and the brokers are doing this well through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy included in their marketing. This should be coming from the CEO down to the behavioral health technician.
Learn from this Drug Rehab Lead Generation vs. Social Media Marketing Article
Drug rehab lead generation is struggling with social media. Many addiction treatment centers are making the same mistakes while on social media. Drug rehabilitation centers need to get up to speed on digital Darwinism. To do this, it has become obvious they need drug rehab SEO marketing specialists. Facebook must be understood and utilized by all recovery centers in 2020. Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.
Social media is one of the few avenues that organizations can handle in-house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day marketing package that includes training your staff on the “Secrets of Social Media Marketing that No One Will Tell You”, that grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content, drive traffic to your website, power networking and assist in establishing new relationships. Contact Charles Davis at 561-235-6195, or CEO@behavioralhealthnetworkresources.com.
Addiction Treatment Ancillary Services Marketing in 2020
Addiction treatment Ancillary Services marketing mistakes are plentiful. There are many areas in 2020 for these organizations to capture their target market of decision makers. Behavioral health organizations, treatment centers, and sober livings are constantly seeking new providers and re-evaluating their current sales and service providers. There are constant moments of change to find ways to save revenue or generate new revenue streams for their businesses.
They are seeking ways to operate more efficiently with billing, electronic medical records, drug testing, consulting, staffing, credentialing, certification, CEU’s, insurance, website development, drug rehab SEO, consulting, aftercare apps, CRM’s, rehab directories, clinical tracking, drug manufacturers, managed payer care software, pharmacies, mergers, acquisitions, sober coaches and more.
What Are the Ways to Promote Addiction Treatment Ancillary Services Marketing?
The key for sales and service organizations is to generate leads, establish new relationships and be a leader in their niche. This is a difficult challenge due to a lack of marketing knowledge and heavy competition in the various niches. Sales and service organizations tend to rely on industry events and word of mouth for their marketing. Some sales and service organizations additionally rely upon paid marketing on LinkedIn and Facebook. While these are good short-term solutions they should also include growing a targeted audience that they own and ranking on the first page of Google for key search terms.
They must concentrate on growing a targeted audience of CEO’s, Executives and Directors that are corralled in groups and personal connections on social media profiles. Once they are in the social media groups or as personal connections they can drip their marketing to them, establish trust and always be top of mind.
Connecting Ancillary Services Providers to Their Target Audience
We have built a rehab vendors page listing addiction treatment and behavioral health sales and service organizations. Behavioral health, treatment centers, and sober living organizations are constantly trying to find ways to generate new revenue, re-evaluate their current suppliers and save money on their operating costs. Behavioral Health Network Resources is driving our addiction professional audience of over 120,000 to this page to drive traffic and interest in these providers. You can check out our current listing of these ancillary providers by clicking here on our drug rehab marketing ancillary services provider page.
The second thing they must concentrate on is getting to the first page of Google for key search terms. This will most likely involve a website rebuild due to lack of poor website structure. It will also require on-site search engine optimization, optimized blog posts, Google My Business optimization and the building of citations.
In comparison to addiction treatment center marketing, there is no panacea solution for their marketing needs. Seeking short-term solutions for the long-term problem always costs much more in marketing that is needed. Just like any business, it is paramount to have a web marketing strategy in place. There are five marketing objectives that should be in place;
Attracting new potential clients
Establishing new relationships
Developing those relationships
Have a reputation (branding) of being the premier service provider in their niche
So How Do Sales and Service Organizations Achieve These Goals with Web Drug Rehab Marketing?
It should start with a website that has the proper structure for drug rehab SEO (including schema) and search engine optimization for key search terms. It should also include a blog that is attracting and engaging with their target audience. This means the blog posts are no so much about them, but about engaging their target audience with emotion and satisfying their pain points. It must include social media on the most valuable mediums in our industry. Two of these must include LinkedIn and Facebook.
How to Maximize and Incorporate LinkedIn in Your Marketing Strategy
This is a definite must for all addiction treatment sales and service organizations. There is no single place other than LinkedIn where you can reach your professional target market. However, to be successful you need to implement several key components;
Understand how to produce pulse posts that are not about your organization, but the needs of your potential customers.
Write pulse posts is story format that attracts and engages the target market touching an emotional level of the pain points your target market is experiencing
Uniform brand on profiles of all employees.
Share, share and re-share pulse posts from employee’s profiles.
How to Utilize Facebook for Drug Rehab Sales/Service Providers
Facebook is the single largest social media that exists on the planet. This is a must for all sales and service organizations. Two of the biggest obstacles are connecting with the decision-makers for their product or service and understanding where the power of this medium benefits their organization the most in their addiction treatment ancillary services marketing strategy. Organizations must understand the algorithm changes and incorporate those changes. Facebook announced in early 2018 that they are reducing the posts to individual’s boards from business profiles. However, posts from individuals and groups are still being served regularly. This means the power of Facebook’s two billion members lies in personal profiles and groups.
As a sales and service organization in the addiction treatment industry there are paramount strategies that you should put into place for your addiction treatment ancillary services marketing;
Employees including CEO’s and Directors need to build targeted friends on Facebook. These friends should include decision makers like CEO’s, Executives and Directors from treatment centers and sober livings.
Distribution of content from personal profiles that are attracting and engaging to the target audience. This content is not about their organization, but about how to solve the pain points of their target audience.
Start and grow targeted groups. The group name and focus should not be the organization’s name, but about how to get their target audience to join the group. Once they are in the group they can sprinkle their branding and content into the group. However, they must be careful not to spam their own group.
Install the Facebook Pixel on every page of their website.
Format the pixel to capture their visitors for re-targeting purposes.
Marketing Solutions for Addiction Treatment Ancillary Services Marketing
Behavioral Health Network Resources has been building their addiction professional tribes for the last four years. We have built up an impressive audience on LinkedIn, Facebook and our professional email database. We are a recognized leader with addiction professionals on these platforms. You can check out our addiction professional audience by clicking here. We are also recognizable for our Addiction Executive Ethical Marketing Practices conferences (13 in the last 4 years) attracting 150-200 addiction professionals at each conference.
We provide addiction treatment industry sales and services organizations three instrumental marketing opportunities to help relieve the pain points of their marketing.
90-day social media marketing package that instantly taps them into our social media audience, grows a targeted audience they own and teaches the secrets, tricks, and back-doors on both LinkedIn and Facebook. Click here to check out our 90-day drug rehab SEO and marketing program.
Rehab vendors page taking advantage of Behavioral Health Network Resources 6,500 addiction professional visitors per month. You can view our rehab vendors page here and find out how to get listed on this page. Also included in this package are preferred posting privileges in our 60 social media groups with over 200,000 members (useful posts that are attracting and engaging will be approved.)
Sponsorship, exhibiting and participating opportunities at our Ethical Marketing Practices conferences. We are working on our next conferences (June/July) in Florida and California. You can see our various packages by viewing our last addiction conference.
Drug rehab lead generation and social media marketing are important in rehabilitation marketing, addiction leads and generating treatment calls. However, many drug and alcohol addiction treatment centers do not understand website development, SEO, and social media. They usually buy rehab leads through a drug rehab call center lead generation company and rely on referrals from their outreach team.
Drug Rehab Lead Generation Struggles with Social Media Marketing
It’s surprising to see many addiction treatment centers have poor drug rehab lead generation strategies. This includes opiate detox centers, sober homes, and sales/service organizations. They either don’t do web marketing or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients.
This is partly because they are used to the instant gratification of Google AdWords. Which now has new regulations by Google and they tend to use drug rehab call centers to generate treatment calls. Even if you get in under the new regulations, you are fighting for 1.91% of the click through that PPC generates and a 1-2% conversion on treatment calls. The first three organic listings receive over 60% of page one click troughs. It is an absolute must that recovery centers and detox’s include organic web marketing, social media marketing combined with a strong and focused drug rehab SEO campaign in their marketing mix.
With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.
Utilizing Social Media for Drug Rehab Lead Generation
The drug and alcohol addiction treatment and behavioral health industries are far behind in web marketing. Understanding how to use social media for drug rehab lead generation is vital. They suffer from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed to make it work. Part of the problem is our industry gauges marketing by the top of funnel results.
Social media marketing will provide some instantly traceable results. However, it dives much deeper generating clients that stem from consistent social media activity, trust, and interaction which are more difficult to track. Organic marketing produces the lowest cost per acquisition than any other drug rehab marketing strategy. That is why it’s paramount to have social media in their drug rehab lead generation marketing plan.
Why All businesses in the Behavioral Health Industry Need Social Media Marketing
Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your drug rehab SEO website development structure, website content, on-page, and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads and benefit SEO.
Understanding Drug Rehab Social Media Marketing
Social media marketing can no longer be ignored by addiction treatment centers, opiate detox facilities, sober livings, industry sales, and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living, and industry sales/service organization should have one employee dedicated to social media.
They will certainly generate more revenue than their yearly salary if they completely understand how to operate these mediums. However, you must get rid of the instant justification mindset. The payoffs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients and qualified treatment calls. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.
Consider this, according to a national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the downtrend at 4th place with 68 million. YouTube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.
2018 Social Media Changes Business Marketing
There are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts, with LinkedIn being #2 (professional referral sources.) However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is to generate more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.
Mark Zuckerberg, “With this algorithm change, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
How to Utilize Social Media?
Social media is not just having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this, you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs, and remarks.
They are also providing marketing intelligence on your brand, competition, and services to name a few. This is not achieved with a buy rehab leads strategy or drug rehab call centers short-term solutions. These are key factors guiding your drug rehab lead generation marketing.
They are providing you key search terms that are relevant to them and the frequently searched on the web. Patient brokering is still highly active in our industry, and the body brokers are doing engaging through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy strategies included in their marketing. This should be coming from social interaction from the CEO down to the behavioral health technician.
Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.
Drug Rehab Lead Generation + Social Media Marketing = Marketing Solutions
Social media drug rehab marketing is one of the few avenues that organizations can handle in-house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day social media marketing package that taps you into our established and mature social media audience.
This package also includes SEO training and grows a guaranteed audience that becomes your electronic property providing returns for years. After 90-days, we can either continue or we train your staff on the “Secrets of Social Media Marketing that No One Will Tell You.” This will continually grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content.
Addiction Conferences Education on Drug Rehab Social Media and Marketing
Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series tackles these issues head-on. Learn proven and ethical rehab business and marketing strategies providing long-term solutions to the addiction treatment centers long-term problem of maintaining a healthy census. Behavioral Health Network Resources 16th addiction conferences EMP Series event is on 5/21/19. These behavioral health Executive conferences focus on proven business and marketing strategies. If you would like to sponsor one these events, get wide national exposure, some back-end marketing, and be elevated as a thought leader, give Charles Davis a call at 561-235-6195. They are must-attend events for CEOs and Executives.
We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.
How to Use LinkedIn Beyond Addiction Treatment Lead Generation in 2020?
Addiction treatment lead generation can be done on LinkedIn. This is not only true for outreach, but also for SEO in 2020. The search engine optimization component has to be looked at by the Marketing Director and CEO. For outreach there is also a lot of work to be done in the behavioral health field. Consider this, many addiction professional outreach profiles in 2020 are poor at best. This clearly demonstrates they must better understand this valuable business vehicle for networking and addiction treatment marketing. Many need to stop wasting time on LinkedIn and take the time to learn its power. Learning to use this medium and understanding its power is critical when generating drug rehab leads. There are secrets, tricks, and back-doors that need to be completely understood. This platform is becoming paramount in our industry considering the high turnover rate and daily pressures outreach professionals endure.
LinkedIn has over 660 million professionals, it is too big to ignore for addiction treatment lead generation. Many professionals in our industry do not try to use this medium until they are looking for a job. At this point, it is late in the game to get the best value of this professional “networking” site. It takes time to build a targeted audience and become well known in this extremely large community that goes beyond their normal limits within our industry. Addiction professional outreach, in particular, should be using LinkedIn for several key reasons.
Their Next Addiction Treatment Center Employment Search
The average length of employment for addiction professionals in outreach for addiction treatment marketing is 6-12 months. Behavioral Health Network Resources knows this because many contact us in panic mode looking to gain access to our resources to find a new job. This first thing we look at is their employment history.
The blame here is not entirely on the short-term lengths of employment by the individuals, but also on the treatment centers. They do not provide the needed addiction treatment lead generation tools. There is no training for their marketing staff. Wherever the blame is, it doesn’t change the fact that these professionals need to find another position to support themselves and their families.
Becoming a Known Drug Rehab Marketing Professional
LinkedIn is one of the best ways of being known as an ethical drug rehab marketing professional. When you regularly use LinkedIn you also organically build an audience. We teach this addiction treatment lead generation strategies to all of our clients. This should be a strategic plan to connect and get to know different segments of people that may help you in the future. For outreach professionals, these segments include CEO’s, Executive Directors, Marketing Directors, and other outreach professionals. It should also include anyone that fits into their future employment plans. Waiting until you need an addiction professional outreach or drug rehab marketing job is not the time to start doing this. You need to already have the decision makers as level one connections. This is critical because if they are connected to you they don’t know you exist. You have utilized LinkedIn with pulse posts, groups, remarks, and likes thus they should already know about you. This provides you with a warm lead source when job hunting.
LinkedIn should be a part of every treatment centers addiction treatment lead generation marketing plan, not just addiction professional outreach. It is an excellent place to brand your organization. All but a few organizations understand the value and power of LinkedIn for branding and building new referral sources. Many treatment centers, detox’s, sober living facilities and sales/service organizations do not have this in their marketing strategy. LinkedIn can do several things for these organizations if they not only start using it but also get their staff to use it.
LinkedIn can provide massive exposure to the brand, drive visitors to their website and increase organic SEO. A treatment center, detox, sober living, or sales/service organization with savvy marketing will be able to track visitors from LinkedIn through their Google Analytics and Call Tracking Metrics. If your organization does not have these two vital components they do not understand marketing very well,
Addiction Treatment Lead Generation Must Be Careful
Rehab centers must be careful with their addiction treatment lead generation strategy. Everything that is posted about the rehabilitation center is a reflection of the overall brand. if you are branding your organization, you are also branding yourself. It’s in your best interest to utilize the content your organization has and push it out strategically on LinkedIn. It should also be noted that you must be careful about what you are posting.
This is a reflection of the organization, you must consider the content of the posts. Posts that have no value to the reader, do not attract and engage your targeted audience are a direct reflection of you. On LinkedIn, you want to keep it extremely professional. On Facebook you can be a little more relaxed, however, you still must attract, engage and bring value to the reader.
With the new patient brokering laws spreading across the nation many are concerned with patient brokering. Dealing with addiction treatment patient brokers can result in legal issues, jail time and fines. Many centers need to establish new and ethical relationships. LinkedIn is one of the best resources for addiction professionals.
Understanding LinkedIn for Marketing, Branding, SEO, and Networking
Learn and understand the powerful addiction treatment lead generation attributes that produce specific results in order to stop wasting time on LinkedIn. LinkedIn is like going to addiction and behavioral health conference and there are 20 million addiction and behavioral health professionals there to meet. Being there is not enough, you need to attract them, make them go to your website and engage with them to get results in your addiction professional outreach efforts. You also want your organization to provide links on their blog to your profile. This benefits them by obtaining a good back-link and benefits you by getting new page views and possible connections. Your organization’s blog should be posting new content and engaging visitors.
Addiction Treatment Lead generation for Professional Networking
Behavioral Health Network Resources was started with addiction treatment lead generation as the main goal. We have extensively studied and mastered many secrets, tricks and back doors on LinkedIn. We have built up over;
30,000 LinkedIn addiction and behavioral health level one connections,
35,000 addiction and behavioral health followers
own 12 addiction and behavioral health groups with over 50,000 members.
40 groups on Facebook with 150,000 members
Addiction Professional Referral Group (15,000 members) being our most active group. We have built these resources to benefit addiction and behavioral health professionals in their difficult job and in an effort to gain the support of our conferences educating on ethical business and marketing practices.
LinkedIn Stop Wasting Time – You Need an Addiction Treatment Lead Generation Strategy
Putting an addiction treatment lead generation strategy for LinkedIn in place takes a little time. However, you can save 1000’s of hours and increase productivity 1000%. Behavioral Health Network Resources has a total social media footprint in the millions. We are on LinkedIn 2-3 hrs/day (unless we are putting on our addiction conferences) Facebook 4-6 Hrs/day, and Twitter (15 min/day.)
The reason we have dedicated our time to these social media’s is due to the lack of in-depth participation from addiction treatment centers and detox facilities. The rules on getting the distribution of posts on social media are changing. Facebook is limiting posts from business pages. One of the best ways to get your posts viewed is through groups and personal profiles. Every post is either placed on a group members personal page, or placed in their notifications. If organizations in the addiction treatment industry do not start building a targeted audience through groups, they will continuously have to pay to play. As an outreach professional for an organization in our industry, if you build a targeted group, you provide a valuable asset not only to yourself but also the treatment center you are working for currently.
Many addiction professionals on LinkedIn are wasting their time by not knowing how to get more reach. This is combined with incorrect postings, poor branding, lack of understanding that marketing has several distinct purposes and no activity at all. Millennial’s have changed drug and alcohol addiction treatment center marketing. You now need content and a social media footprint. A post can potentially reach 100,000’s targeted individuals.
LinkedIn for Addiction Treatment Lead Generation Ideas
The most underutilized addiction treatment lead generation strategy is LinkedIn. As of March 2020 LinkedIn gives SEO ranking juice. Google’s update states that no follow links are now figured in for search engine optimization juice. The means LinkedIn can be used for SEO, referrals and to get high end potential clients. While this medium seems simple on the face, it’s quite complex. When using LinkedIn you specifically need to demonstrate value to your target audience. It’s not about you, it’s about helping them. Of course you need to educate on the products or services without being cold or hard-edged. This is all part of drug rehab lead generation on social media. They need to brand themselves as a leader. By correctly using LinkedIn they will also produce traffic to addiction treatment centers website. You see, using this medium also increases organic SEO. In return, ranking on page one will get potential clients to call. Simply by trying to establish new relationships on LinkedIn, you also do more for the big picture. This all will bear fruit and most importantly attract and engage their target audience.
Outreach professionals for centers or sales/service organizations can use this extremely valuable medium in connecting with referral sources, networking, branding, generating traffic and used in conjunction with other pieces of their marketing mix.
Last week, I noticed one respected addiction executive professional wasting his time trying to market his center on LinkedIn. This was an excellent opportunity to pitch our ‘Get Linked for Addiction Professionals” training. So, I personally called him. I said, “I noticed you’re a little active on LinkedIn. How is that working for you?.”
He said, “Wow, you’re a real person, I thought your profile was a machine. To be honest, I have received very little results. I’m trying to bring awareness to potential referral sources on our new medication-assisted therapy service. Can you tell me how I can do this better on LinkedIn.”
I asked him, “How much time do you spend on LinkedIn?”. He said about “30 minutes a day.” I then asked him, “What results have you gotten from it?” He said, “nothing.”
I told him that I already figured that out by looking at your profile and poor activity. I had him pull up his summary of Pulse posts (one of the best indicators on post views inside LinkedIn,) and showed him he was only getting between 10 and 50 views per post. Many are not even doing pulse posts. To put that into perspective our Pulse posts get 300-10,000 views.
I said, “That is the reason for my call. I have been noticing your activity, what and how you are doing it, and couldn’t stand to watch you waste so much time.” I then asked him, “How much is your time worth?” He said, “About $300/hr-$500/hr.”
Addiction Professional Outreach Learn How to Use LinkedIn
I told him, “What if I could save you 1000’s of hours a year on your marketing efforts on LinkedIn, drastically extend the reach of your posts, by giving you two hours of training showing you many of the secrets, tricks and back doors of LinkedIn, how to utilize your LinkedIn contacts inside and outside of LinkedIn and get you 1,000 new targeted level one connections?” He said, “Oh, here’s the pitch that’s going to cost me $1,000’s of dollars.”
I told him, there are so many wasted marketing dollars in addiction treatment marketing including time wasted on LinkedIn. This program offers a “lifetime value” as these new connections are yours for life. You will get many lifetime views of your articles and continue to save hours and hours of wasted time for the rest of your life. Our “Get Linked for Addiction Professionals” program is much less than you think. In less than one week your LinkedIn will blow up with new targeted contacts, and two weeks after the training you will be able to see the views on your posts drastically increase.
Finding Your Drug Rehab Marketing Mix
LinkedIn is only one strategy for addiction professional outreach. It’s only a small portion of the marketing mix that treatment centers, detox’s, sales/service organizations and behavioral health organizations need. Finding their marketing mix is confusing and overwhelming. However, LinkedIn is used within and outside of LinkedIn. It should be in the marketing mix for everyone in our industry. Consider this, our CEO’s LinkedIn profile appears on the first page of Google for several key terms. If you Google “drug rehab marketing“,”drug rehab SEO”, and drug rehab marketing agency”, he is one page one. In fact we have 3-5 page one organic listings for those keywords. These are Major long-tail keywords for marketing in our industry. We also rank for key terms on services we don’t provide. This does not happen by chance. We clearly understand drug rehab SEO and social media. Here are some others that we rank for;
drug rehabs in Florida (searched 10,000 pr month)
California drug rehabs
drug rehabs West Palm Beach
opiate detox West Palm Beach
sober homes West Palm Beach
We provide social media training (LinkedIn and Facebook) for outreach professionals at every one of our Ethical Marketing Practices conferences. Check it out and consider attending one of addiction conferences in 2020.
For all this to work many pieces need to be put in place;
optimized blog articles with a drug rehab SEO strategy
call tracking metrics
The addiction industry is experiencing major business and marketing changes and those that do not use social media to get their message in front of their target audience will not survive in web marketing.
Addiction Treatment Lead Generation for Outreach and SEO
Addiction treatment lead generation is a critical component for drug and alcohol rehab centers. However, there is too much focus on getting referrals from other treatment centers. Sure, there are drug rehabs addiction professionals should visit. However, there is much more to be done than getting one on one referrals. CEO and Marketing Directors need to be providing tools to assist these individuals. They should have many lead generation techniques going on at the same time.
We have several social media marketing programs (90-day Social Media Marketing Program) tapping you into our targeted audience and growing your own targeted audience. This new audience you receive consists of;
1,000 new targeted LinkedIn level one connections
1,500 targeted Facebook friends
Facebook group guaranteeing 2,000 targeted members.
The program gets blog posts in front of our built targeted audience for 90 days. We generate 500-1,000 views within 10-20 days per blog post using LinkedIn, Facebook, Twitter, Scoop-it, press releases and emails to 25,000 addiction professionals. After 90-days we train you on LinkedIn and Facebook so you can do this in-house. Our current audience consists of;
Behavioral Health Network Resources Executive addiction conferences tackle these issues head-on. Click on the above 5/20/20 addiction conference pic to learn more. Learn proven and ethical drug rehab marketing strategies. These provide long-term solutions to addiction treatment centers problem of maintaining a healthy census. BHNR addiction conferences conference also teach addiction professional outreach strategies. This combined with ethical business and marketing practices have made them extremely popular across the nation.
We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.
Drug Rehab Marketing Influenced by Millennial Population
Addiction treatment marketing neglects millennial in many ways. There is an understanding gap between millennial’s and addiction treatment marketing organizations in our industry. Millennial’s are changing addiction treatment marketing and behavioral health marketing. I know, I am one and have been in treatment a couple of times. We are forcing businesses to truly engage and build relationships with us to get into treatment. We are in a scared and confused state and need to be in touch and comfortable with our treatment center decision.
I am part of a generation that currently represents the largest potential lifetime value of all the consumer segments. We are not uneducated, lazy, or unwilling, We understand that we need to seek help for our addiction and behavioral health issues. We all know that the national success rates of treatment are at about 10%. The reality is that we need to be in treatment more than once, and treatment centers need to not only attracted and engage us but also stay in front of us after we leave their center. this is one of the areas that addiction treatment marketing neglects millennial.
Understanding How to Use Facebook to Reach a Millennial
After attending a marketing conference in Las Vegas where millennial’s was the hot topic. It dawned on me that there is a huge gap between millennial’s and addiction treatment marketing. That addiction treatment marketing neglects millennials in many ways. This is because they are failing to attract and engage us. We are their largest target market. The addiction treatment industry is being dominated by the largest social medium (Facebook) with patient broker.
This is because they understand how to attract, and engage individuals seeking treatment. Treatment centers need to understand and use more sophisticated marketing that attracts, engages, and brings the viewer to their websites. Facebook has over 2 billion users and the largest audience of millennial’s. Addiction treatment centers must learn how to use this social media in their lead generation strategies. They must learn how to implement strategies when marketing to millennial’s.
Addiction Executive Talk Show Host/Town Hall conferences providing ethical business and marketing strategies. Next conference on 4/30/19 in Riviera Beach, FL
Millennials are the largest audience of potential users of drug and alcohol addiction treatment. A millennial is anyone born between 1980 and 2005; there are over 80 million. We are ethnically diverse, mainly college graduates, and know/dominate the internet. The internet, cell phones, and social media are our BFF’s where we spend most of our time. Facebook, Twitter, Snap Chat, and yes even LinkedIn are some of our favorites The internet, cell phones, and social media are our BFF’s. There must be an awareness, that this is the largest segment of potential clients, to get rid of the separation between millennial’s and addiction treatment marketing. Want to learn more about social media marketing?
Lack of Engagement is How Addiction Treatment Marketing Neglects Millennial’s
When trying to figure out why they are not getting through to us, addiction treatment falls short in sustaining a truly dedicated effort to connecting with us. This type of approach involves developing programs from scratch specifically for millennial’s, including content, getting us to engage and building a trust relationship. We spend most of our time on mobile devices and want to be engaged. Social media marketing and getting on page one of Google with drug rehab SEO is critical.
Addiction Treatment Marketing Mistakes to Millennial’s
From a marketing professional perspective, it really is the basics. Offering potential client/service engagement using our language, in an honest and true story we can relate to, not clinical jargon. We understand what we are experiencing with our drug and alcohol issues and attacking us from a clinical perceptive does not work effectively. Please stop with the, we are Sunshine Rehab, were JACHO accredited, and we have open beds. This type of marketing is useless and embarrassing to your center. Try hitting us up with content that relates to our lives, and what we are experiencing.
The bottom-line is millennial’s are going to use our “inner circle” to find out about treatment. We are looking for social mediums that are not polished and professional. We are thirsting for, interesting, real-life experiences similar to ours that opens us up, and email contact that touches us a makes us want to engage. We prefer to see content that relates to us, not clinical crap, and not what a cookie cutter drug rehab marketing agency thinks we want.
One of the biggest problems is many treatment centers and sales/service organizations want an instant return. They are used to getting instant results with PPC. Social media is only a part of your marketing mix, and the audience is earned over time. It requires your most important web marketing tool which is your blog. This requires content that is attracting and engaging to the reader. The landscape of social media has changed due to complex algorithms.
The days of just posting and seeing results are gone for addiction treatment marketing. You either have to pay Facebook or LinkedIn for ads or build your own audiences within these mediums. Our 90-day social media marketing package not only taps you instantly into our audience but also grows an audience that is your intellectual property after our 90-day social media marketing program.
Examine your marketing model and take the time to engage with millennial’s; we are the most powerful buying group in the nation. If you don’t get in front of us and engages us chances are you will not be seeing us in your center.
If you are interested in tapping into our captured audience of 30,000 addiction and behavioral health level one connections on LinkedIn, our 14 LinkedIn addiction groups with 50,000 members, our 15,000 addiction-related Facebook friends, our 40 Facebook addiction groups with over 150,000 members, our 12,000 addiction twitter followers, and our professional email list of over 40,000 addiction professionals contact Charles Davis at 561-235-6195, or email@example.com.
Click the above pic to see 60 of the webs best addiction groups with over 200,000 members, or click the highlighted links below to join a couple of the most popular Facebook groups.
Why Will There be Wasted Drug Rehab Marketing Dollars in 2020?
Addiction treatment marketing dollars are plentiful in the 40 billion dollars a year industry, but many are unaware they are wasting their drug rehab marketing budget allocated for 2020. There are many layers of their marketing mix that need to be in place to be effective and understood to not waste their marketing budget.
Allocating 2020 Addiction Treatment Marketing Dollars is Complicated
Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are;
call center lead generation
email mail marketing
As the list goes on it also includes Facebook, LinkedIn, addiction professional conferences, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.
One more extremely important piece is putting into place analytics; Google analytics, and call tracking. Google is free, and call tracking is very inexpensive. The information that these give will save treatment centers big dollars. They must be able to tell what is working, what is not working, and adjust quickly to these situations.
Addiction Treatment Marketing Dollars It’s in the Mix
There are many that are not using a marketing mix, and not spending enough. They expect immediate results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits. However, there is a cost to marketing in our industry. Being wise with their treatment centers addiction treatment marketing dollars is becoming paramount.
Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. They are ignoring a drug rehab SEO marketing strategy drug rehab SEO marketing strategy. This tight-knit network can only produce a limited amount of referrals. This is extremely risky considering they are trading the same referrals. This is the #1 reason the turn over rate for outreach professionals is 6-12 months. At some point, treatment centers must generate new referrals.
Web marketing outperforms all other marketing combined, however, it requires a foundation including proper website development, SEO, and social media marketing. Owners must provide education and resources for their outreach professionals and provide them with useful tools instead of hiring them solely based on their referral sources. Contracting an experienced drug rehab marketing consultant can provide these tools in addition to guidance on how to properly set-up your website, SEO and social media marketing.
We have a client, that is utilizing our drug rehab social media marketing to maximize his treatment centers addiction treatment marketing dollars. This client is brand new to web marketing in our industry. They were shocked at how complicated and expensive it is to have a successful marketing campaign, and the many different components it entails.
We explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.
The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.
Drug Rehab Marketing Revenue Saved by S.W.O.T.
We suggested to do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost-saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intelligence the marketing it is just a guessing game and dollars are being wasted. This analysis also looks at where your web assets are leaking Google juice. Website development and SEO are the top mistakes made by organizations in the addiction treatment industry. Without these be set-up properly you will continue to waste marketing dollars.
This client knew we were thought leaders in marketing in the addiction treatment industry by our activity and exposure.
We carefully explained the many pain points in drug and alcohol addiction treatment center marketing drug and alcohol addiction treatment center marketing. I went in depth on the many avenues to consider including PPC, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowd sourcing organic model, and many more. It critical to find a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again, and again until they become a client.
This client with the help of our web marketing partners is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.
Learn Where Your Addiction Treatment Marketing Dollars Are
Addiction treatment marketing dollars can be saved. Many drug and alcohol addiction treatment centers take short-cuts, and many times take the lowest bidder for their marketing. Some hire a large drug rehab marketing agency thinking they are covered. Understanding why these mistakes are being made is paramount. These are critical mistakes that cost big money. Many owners do not like the experienced marketing leaders in our industry tell them, and the investment that is needed to generate clients. Taking the lowest bidder, and short-cuts costs twice as much than if you invested the time, money, and resources to get the many mechanisms in place for effective marketing. If these are not in place your web marketing efforts will be ineffective.
Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our addiction conferences educating on ethical business and drug rehab marketing. Each of our addiction conferences has 5 Executive thought leader panelists providing proven addiction recovery marketing strategies.