Tag Archives: Addiction Professional Networking

addiction professional award business and drug rehab marketing

Addiction Professional of the Month

The Addiction Professional Referral Group is the most popular and active behavioral health group on Facebook. This group connects over 19,000 addiction professional nationwide and it averages 1,500-2,000 posts and remarks per month. This month we are honoring a group member for stimulating controversial conversation on medication-assisted treatment. This post produced the most remarks and activity over any other post for the month of October. You can join the Addiction Professional Referral Group here.

Activity in Addiction Professional Referral Group

Connecting Addiction Professionals Nationwide with Resources, Strategies, Ideas, Drug Rehab Marketing, Networking, and Addiction Conferences

Business education and networking Addiction Professional Referral GroupOur goal is to educate addiction professionals on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation. This group has consumed a large amount of our time to build and maintain. We hope you will mutually support us by getting educated here and attending one of our Addiction Professional EMP conferences. Our next addiction conferences series event is on 1/22/19 in Costa Mesa, California.

Here is some of the work that your mutual support has assisted us in;

  • We have spent 1000’s of hours building this group and 10-15 hours per week maintaining it.
  • We need mutual support from our group members to continue to be a large voice in the community.
  • Raised $400,000 worth of addiction treatment scholarships for the Riveria Beach Civil Drug Court
  • Raised $250,000 worth of addiction treatment scholarships for the Addicts Mom
  • Radio personality educating on the ethical business side of addiction, and fight patient brokering with national radio station Recovery Radio Raw
  • Spent 1,000 hours building the Addiction Professional Referral Group to provide an unprecedented Facebook group that is a trusted source for professionals.
  • Maintained 14 LinkedIn Addiction professional groups, and 45 Facebook Groups with over 210,000 members
  • Educated on proven business operating strategies
  • Educated on proven drug rehab marketing strategies
  • Provided 14 Addiction Conferences for CEO’s, Executives, Directors and Outreach bringing Executive Thought Leader Panelists educating on proven business and marketing strategies to survive the new and difficult landscape.

Addiction Professional Referral Group Member of the Month

The addiction professional of the month is Steve Wize, CEO of Mental Fitness. Steve’s post was not only the most active but also, addresses one of the most controversial topics in our industry.

So crazy idea, but I’d like to hear some other addiction professional opinions: Create a standing order for Suboxone- no prescription necessary. Make it as easy to get as Narcan…. any thoughts?

mental fitness addiction professional of the monthSteve Wize is an author, speaker, and corporate wellness trainer who specializes in helping companies and individuals reach their full potential. After graduating with his Master’s degree from Pitt, Steve went on to become a licensed clinical social worker and has spent the past five years working in private practice. During this time, Steve designed his own unique curriculum in which he has used to create his book, and his business, Mental Fitness, LLC.

In addition, to being the founder and president of Mental Fitness, LLC, Steve also works as a life coach in the Western Pennsylvania Area. Steve has always considered Pittsburgh his home. He is married, has five adopted dogs, and is also the author of “The Amazing Chase” series which promotes dog rescue and adoption efforts.

Steve graduated from Penn State Erie – Behrend College with a degree in Psychology, and from the University of Pittsburgh with a Master’s Degree in Social Work—Mental Health, with a concentration on Direct Practice. He has been working in dual diagnosis and substance abuse counseling since 2010. Steve’s passion to help others struggling with substance abuse or mental health issues is fueled by his own loss growing up of a loved one to a drug overdose.

In addition to offering extensive experience in opioid addiction, Steve has expanded his clientele to include adolescent, family therapy and couples counseling. Along with group and individual drug and alcohol counseling, Steve specializes in smoking cessation therapy, gambling addiction, depression, anxiety, relationship issues, stress and anger management, and overcoming grief and loss.

Steve believes that every person has the potential for improvement in their lives, regardless of their backgrounds or current circumstances. By utilizing a non-judgmental, solution-focused approach, Steve helps clients to master their mental fitness achieve their full potential.

“Smile on your face, song in your heart.”

Resources for Business and Drug Rehab Marketing Strategies

business and marketing education for drug rehab ownersThe addiction professional referral group is a trusted resource for business, drug rehab marketing, and administrative operating strategies. Our industry is experiencing unprecedented changes affecting the administration, business, and marketing operating procedures. Laissez-faire business strategies are no longer effective. Using the old business and marketing strategies puts organizations in our industry at great risk of closing their doors. We are seeing many addiction treatment centers and opiate detox and sober livings closing their doors. The organizations that are closing all have one thing in common. They stayed with business as usual tactics including boots on the ground marketing, call centers, and Adwords as their main strategies. They all suffered from Digital Darwinism.

The Internet is the #1 Source for Drug and Alcohol Addiction Treatment Centers

internet the number source for drug rehab marketingThe web is the absolute #1 resource to reach potential clients in any business. The number of people using the internet is growing astronomically every day. The lightspeed growth has caused severe marketing problems for almost every industry. Understanding how to effectively utilize the web to generate clients or customers is an overwhelming task. Almost all treatment centers and ancillary service providers in the substance abuse industry do not understand web marketing. Our industry has traditionally resorted to short-term solutions to their long-term problem of maintaining a census. They, almost always are looking for an instant return (30 days) on their marketing.

Over 90% of our industry suffers from digital Darwinism. Digital Darwinism is when technology moves faster than industries can adapt. Why does web drug rehab marketing outperform all other marketing combined?

  1. Currently, the average person spends nearly 10 hours a day online. Unbelievably, we now spend more time on the Internet than we do sleeping (8.4 hours).
  2. Today there are approximately 7.4 billion people living on the planet, and ~ 23 billion internet of things (IoT) connected devices, which is an average of 3 devices per person. By 2025 it is estimated that there will be over 75 billion IoT connected devices worldwide.
  3. There will be at least 3.5 billion Google searches performed every day. Google also processes over 40K search queries every second. That translates to 1.2 trillion Google searches per year.
  4. Google.com is the most popular website in the world. Youtube.com is second and Facebook.com is third.
  5. Internet users have an average of 7.6 social media accounts
  6. The average daily time spent on social is 116 minutes a day
  7. There is a new social media user every 15 seconds.
  8. Facebook Messenger and Whatsapp handle 60 billion messages a day
  9. Facebook: 2.072 billion users
  10. Youtube: 1.5 billion users
  11. Wechat: 1.12 billion users
  12. WhatsApp: 900 million users
  13. Instagram: 800 million users
  14. Weibo: 600 million users
  15. LinkedIn: 500 million users
  16. Twitter: 330 million users
  17. Reddit: 234 million users
  18. Pinterest: 200 million users
  19. Snapchat: 178 million daily users
  20. Google+: 111 million users

Understanding Drug Rehab Marketing Like You Understand Addiction Treatment

Business and drug rehab marketing strategies for drug and alcohol addiction treatment centersAlmost every addiction treatment center owner understands addiction treatment and has an extreme passion to help others. However, this is only 1/3 of what is needed to run a successful drug and alcohol addiction treatment center. Owners of treatment centers and sober livings also need to completely understand the business and marketing components. They have to be extremely educated in these two areas. Relying upon a drug rehab marketing agency and drug rehab business consultants is extremely risky if they are not educated in these areas. Having a solid education in these areas is paramount for owners and operators. With this key knowledge, operators will be able to tell if these professionals are performing for their organization.

For example, over 90% of substance abuse provider websites are not structurally correct. Poor website development is the #1 and most costly mistake made in web marketing. If a website is not structurally correct, you are leaking Google juice. Every marketing dollar you are putting into web marketing, without having a structurally correct website, is being wasted by leaking Google juice and the opportunity to get on page one of Google organically. It is extremely easy to tell if a treatment center understands web marketing by looking at their website. A website is the foundation of web marketing. If your website is not structurally correct, you are wasting every marketing dollar you put into web marketing.

The top 3 organic slots and Google maps account for 70% of page one click-throughs. To put into perspective, AdWords or PPC only accounts for 2% of the click-throughs. While AdWords does produce calls, many of these calls are poor with many asking for Medicaid and Medicare. The top 3 organic leads are much more qualified for the services and insurance provided.

Why is a Website the #1 Mistake in Drug Rehab Marketing?

number_mistake_made_in_drug_rehab_marketingThe # mistake in drug rehab marketing is website development. When you build a house, you build it on concrete. Almost all drug rehab websites are built on sand. Almost all websites in our industry are built by website designers, not website developers. This critical and costly error is the fault of the treatment center owner and the marketing agencies they have used. As an owner, if you understood what needs to be done for proper website structure and drug rehab SEO, you would be able to tell if the professionals you hired are doing their job.

The important difference is a designer will build a beautiful, aesthetically appealing website. A website developer opens the golden Google doors for Google to effectively communicate with google’s searcher. Many addiction treatment centers websites are ascetically beautiful. While this is somewhat useful for the target market, it is not very useful in Google ranking your website on page one. The first part of getting on page one of Google is to have a website that communicates to Google that you can answer the terms that are searched.  Here are some of the common mistakes made substance abuse websites;

  • Is the hierarchy of our website good for Google?
  • Do we have schema (Sign Posts for Google) incorporated into our website?
  • Does our website have a sitemap and have we told Google it’s there?
  • Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  • Are we using Yoast to check the bare minimum for our drug rehab SEO?
  • Are the URL’s for our website correct for SEO?
  • Does our website have an SSL certificate?
  • Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
  • Do the main pages of our website have SEO for these keywords?
  • Have we done an H-Tag audit on our website
  • Do our pics have ALT tags and are they geocoded?
  • Have we done a hyperlocal page?
  • Do we have a skyscraper article?
  • Are our Google maps properly coded and placed on our website?
  • How are we building quality back-links?
  • How many citations do we have?
  • Do we understand and utilize your Google Analytics?
  • Do we understand and use call tracking metrics?
  • What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  • Do we understand Google analytics and how to use it to build our marketing campaign?
  • What posts are producing the most calls from our call tracking metrics?
  • When was the last time we posted in our Google My Business?
  • When was the last time we uploaded pictures in our Google My Business?
  • Are our pictures on the website optimized (GEO and Keywords)?
  • Is our blog attracting and engaging for our target audience?
  • Are we building a targeted and captured social media audience (from SEO visits) of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
  • Does our cuurent drug rehab marketing agency provide SEO training?

How Does Boots on the Ground Compare to Web Marketing

Poor-drug-rehab-marketing-strategies-boots-on-the-groundThe industry trend has been traditionally relying upon boots on the ground marketing. While this should be a part of your marketing mix, it should only be one piece. Above you see the astronomical numbers of people using the web and the amazing activity that is produced every day. It is impossible for outreach to obtain even 1% of these numbers. The small to medium players consensus is that we cannot compete with the big players because they are spending too much on web marketing. This is a huge misconception in our industry. The small to medium players can outperform the big players in some areas if they have;

  • Proper website structure
  • On page and off page SEO
  • Use of key long tail keywords
  • Knowing where and how to get PR7, PR8 and PR9 backlinks

Understanding the Business Side of Addiction Treatment

business-and-drug-rehab-marketing-educationOur industry is experiencing many paradigm shifts. It is critical that operators of drug rehabilitation centers, opiate detox and sober homes get educated on proven business strategies. The conversations on the business and operation side of our industry are much different than the conversations that outreach professionals have. Only the best-educated CEO’s, Executives and Directors will survive the extreme competition in our 40 billion dollars a year industry. These leaders need to completely understand many different areas;

  • Marketing
  • Billing
  • Insurance Reimbursements
  • Laws and Regulations
  • EMR’s
  • CRM’s
  • Licensing
  • Accreditations and Certifications

Addiction Professional Referral Group Helping Addiction Professionals Nationwide

We will continue to be a trusted resource for every addiction professional by educating on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical substance abuse marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation.

Addiction Conferences California Early Bird EndsExecutive education is key for owners and operators. Behavioral Health Network Resources also provides Addiction Executive conferences educating on these key areas. Our addiction conferences each have 5 proven Executive Thought Leaders presenting at each conference. These one-day conferences focus on the business and marketing side of our industry. We have hosted 14 conferences and the success has been the valuable content and the talk show host, town forum format. These conferences put together the minds of the 125-200 attendees in an open forum. We hope you will attend our next addiction conferences EMP Series on 1/22/19 in Costa Mesa, California.

Addiction professional Outreach and marketing Behavioral Health Network Resources

Addiction Professional Outreach LinkedIn Wasted Time

Using LinkedIn Beyond Addiction Treatment Lead Generation

Many addiction professional outreach profiles on LinkedIn demonstrate they must better understand this valuable business vehicle for networking and addiction treatment marketing. Many need to stop wasting time on LinkedIn and take the time to learn its power. Learning to use this medium, understand its power, secrets, tricks and back-doors is becoming paramount in our industry considering the high turnover rate and daily pressures outreach professionals endure.

addiction professional outreach addiction treatment center marketing behavioral health network resources LinkedIn has over 550 million professionals, it is too big to ignore. Many professionals in our industry do not try to use this medium until they are looking for a job. At this point it is  late in the game to get the best value of this professional “networking” site. It takes time to build a targeted audience and become well known in this extremely large community that goes beyond their normal limits within our industry. Addiction professional outreach in particular should be using LinkedIn for several key reasons.

Their Next Addiction Treatment Center Employment Search

The average length of employment for addiction professionals in outreach for addiction treatment marketing is 6-12 months. Behavioral Health Network Resources knows this because many contact us in panic mode looking to gain access to our resources to find a new job. This first thing we look at is their employment history. The blame here is not entirely on the short-term lengths of employment by the individuals, but also on the treatment centers. They do not provide the tools, or training for their marketing staff. Wherever the blame is, it doesn’t change the fact that these professionals need to find another position to support themselves and their families.

Becoming a Known Addiction Treatment Center Marketing Professional

When you regularly use LinkedIn you also organically build an audience. This should be a strategic plan to connect and get to know different segments of people that may help you in the future. For outreach professionals these segments include CEO’s, Executive Directors, Marketing Directors and other outreach professionals. It should also include anyone that fits into their future employment plans. Waiting until you need an addiction professional outreach job is not the time to start doing this. You need to already have them as level one connections. This is critical because if they are connected to you, and you have utilized LinkedIn with pulse posts, groups, remarks and likes they should already know about you. This provides you with a warm lead source when job hunting.

Branding Your Current Organizations

LinkedIn should be a part of every treatment centers marketing plan, not just addiction professional outreach. It is an excellent place to brand your organization. All but a few organizations understand the value and power of LinkedIn for branding and building new referral sources.  Many treatment centers, detox’s, sober living facilities and sales/service organizations do not have this in their marketing strategy. LinkedIn can do several things for these organizations if they not only start using it, but also get their staff to use it. LinkedIn can provide massive exposure to the brand, drive visitors to their website and increase their organic SEO. A treatment center, detox, sober living, or sales/service organization with savvy marketing will be able to track visitors from LinkedIn through their Google Analytics and Call Tracking Metrics. If your organization does not have these two vital components they do not understand marketing very well,

As for addiction professional outreach, if you are branding your organization, you are also branding yourself. It is in your best interest to utilize the content your organization has and push it out strategically on LinkedIn. It should also be noted that you must be careful on what you are posting. This is a reflection of you and you must consider the content of the posts. Posts that have no value to the reader, do not attract and engage your targeted audience are a direct reflection of you. On LinkedIn, you want to keep it extremely professional. On Facebook you can be a little more relaxed, however you still must attract, engage and bring value to the reader.

Understanding LinkedIn for Marketing, Branding, SEO and Networking

Addiction-treatment-marketing-LinkedIn-Behavioral-Health-Network-Resources-561-235-6195Learn and understand the powerful attributes that produce specific results in order to stop wasting time on this site. LinkedIn is like going to an addiction and behavioral health conference and their are 20 million addiction and behavioral health professionals there to meet. Being there is not enough, you need to attract them, make them go to your website and engage with them to get results in you’re addiction professional outreach efforts. You also want your organization to provide links on their blog to your profile. This benefits them by a good back link and benefits you by getting new page views and possible connections. Your organizations blog should be posting new content and engaging visitors.

Attending and Utilizing Time at Addiction Conferences

Outreach professionals need to learn more ways to effectively network, brand and market. Here is a video on what to do at addiction conferences with some tips on how to maximize your time when attending these events.

 

Addiction Professional Networking

Behavioral Health Network Resources was started with addiction professional outreach efforts. We have extensively studied and mastered many secrets, tricks and back doors on LinkedIn. We have built up over 30,000 LinkedIn addiction and behavioral health level one connections, over 35,000 addiction and behavioral health followers and we own 12 addiction and behavioral health groups with over 50,000 members. We also also own 14 groups on Facebook that have over 60,000 members with the Addiction Professional Referral Group (20,000 members) being our most active group. We have built these resources to benefit addiction and behavioral health professionals in their difficult job and in an effort to gain support of our conferences educating on ethical business and marketing practices.

Addiction Professional Outreach Needs to Build a Network

Behavioral Health Network Resources has a total social media footprint in the millions. We are on LinkedIn 2-3 hrs/day (unless we are putting on our Addiction Executive Ethical Marketing Practices conferences,) FACEBOOK 4-6 Hrs/day, G+ (30 min/day) and Twitter (15 min/day.)

LinkedIn Addiction Professionals Stop Wasting Time

wasting-time-addiction-professional- outreach-rehab-lead-generation

The reason we have dedicated our time to these social media’s is due to the lack of in-depth participation form organizations in our industry; treatment centers, detox’s, sales/service organizations and behavioral health organizations. The rules on getting distribution of posts on social media are changing. Facebook is limiting views of business pages, and personal posts. One of the best ways to get your posts viewed is through groups and personal profiles. Every post is either placed in a group members personal page, or placed in their notifications. If organizations in the addiction treatment industry do not start building a targeted audience through groups, they will continuously have to pay to play. As an outreach professional for an organization in our industry, if you build a targeted group, you provide a valuable asset not only to yourself, but also the treatment center you are working for currently.

Many addiction professionals on LinkedIn are wasting their time by not knowing how to get more reach. This is combined with incorrect postings, poor branding, lack of understanding that marketing has several distinct purposes and no activity at all. Millennial’s have changed how to market and you need content and a social media footprint. A post can potentially reach 100,000’s targeted individuals.

LinkedIn Addiction Treatment Marketing Ideas

Addiction-professional-outreach-who-are-you-drug-and-alcohol-addiction-treatment-marketingLinkedIn addiction professionals specifically need to demonstrate their products or services without being cold or hard edged, brand them as a leader, produce traffic to their companies website to increase organic SEO, get the visitor to call or purchase their products or services, establish new relationships that will bear fruit and most importantly attract and engage their target audience.

Outreach professionals for centers or sales/service organizations can use this extremely valuable medium in connecting with referral sources, networking, branding, generating traffic and used in conjunction with other pieces of their marketing mix.

Last week, I noticed one respected addiction executive professional wasting his time trying to market his center on LinkedIn. This was an excellent opportunity to pitch our ‘Get Linked for Addiction Professionals” training. So, I personally called him. I said, “I noticed you’re a little active on LinkedIn. How is that working for you?.”

He said, “Wow, your a real person, I thought your profile was a machine. To be honest, I have received very little results. I’m trying to bring awareness to potential referral sources on our new medication assisted therapy service. Can you tell me how I can do this better on LinkedIn.”

I asked him, “How much time do you spend on LinkedIn?”. He said about an 30 minutes a day. I then asked him, “What results have you gotten from it?” He said, “nothing.”

I told him that I already figured that out by looking your profile and poor activity. I had him pull up his summary of Pulse posts (one of the best indicators on post views inside LinkedIn,) and showed him he was only getting between 10 and 50 views per post. Many are not even doing pulse posts. To put that into perspective our Pulse posts get 300-10,000 views.

I said, “That is the reason for my call. I have been noticing your activity, what and how you are doing it, and couldn’t stand to watch you waste so much time.” I then asked him, “How much is your time worth?” He said, “About $300/hr-$500/hr.”

Addiction Professional Outreach Learn How to Use LinkedIn

Working-smarter-addiction-professional-outreach-for-addiction-treatment-center-marketing

I told him, “What if I could save you 1000’s of hours a year on your marketing efforts on LinkedIn, drastically extend the reach of your posts, by giving you two hours of training showing you many of the secrets, tricks and back doors of LinkedIn, how to utilize your LinkedIn contacts inside and outside of LinkedIn and get you 1,000 new targeted level one connections?” He said, “Oh, here’s the pitch that’s going to cost me $1,000’s of dollars.”

Addiction Professional Outreach Needs to Work Smarter

I told him, there are so many wasted marketing dollars in addiction treatment marketing including time wasted on LinkedIn. This program offers a “lifetime value” as these new connections are yours for life. You will get many life time views of your articles and continue to save hours and hours of wasted time for the rest of your life. Our “Get Linked for Addiction Professionals” program is much less than you think. In less than one week your LinkedIn will blow up with new targeted contacts, and two weeks after the training you will be able to see the views on your posts drastically increase.

addiction-professional-outreach-understanding-marketing-mix

LinkedIn addiction professionals also must realize that LinkedIn is only a small portion of the marketing mix that treatment centers, detox’s, sales/service organizations and behavioral health organizations need. Finding their marketing mix is confusing and overwhelming. However, LinkedIn has uses within and outside of LinkedIn, and should be in the marketing mix for everyone in our industry. We provide social media training (LinkedIn and Facebook) for outreach professionals at everyone of our Ethical Marketing Practices conferences. Check it out and consider attending our next event on 3/30/18.

For all this to work many pieces need to be put in place; properly set-up website, SEO, optimized articles, Google Analytics, call tracking metrics and more. The addiction industry is experiencing major business and marketing changes and those that do not use social media to get their message in front of their target audience will not survive in web marketing.

Addiction Professional Outreach and Rehab Marketing Consulting

We have several social media marketing programs (90-day Social Media Marketing Program) tapping you into our targeted audience, growing your own targeted audience. This new audience you receive consists of;

  • 1,000 new targeted LinkedIn level one connections
  • 1,500 targeted Facebook friends
  • Facebook group guaranteeing 2,000 targeted members.

The program gets blog posts in front of our built targeted audience for 90 days. We generate 500-1,000 views with in 10-20 days per blog post using LinkedIn, Facebook, Twitter, Scoop-it, press releases and emails to 40,000 addiction professionals. After 90-days we train you on LinkedIn and Facebook so you can do this in-house. Our current audience consists of;

  • LinkedIn 30,000 LinkedIn addiction professionals and behavioral health professionals
  • LinkedIn 14 groups with over 50,000 addiction and behavioral health members
  • Facebook 15,000 addiction related friends
  • Facebook 12 addiction and behavioral health groups with over 60,000 members
  • Twitter 12,000 addiction and behavioral health followers
  • Addiction and behavioral health active email list of 40,000

If you would like to chat about how to market in our industry, or are interested in our events Addiction Executive Ethical Marketing Practices (EMP) email us at ce0@behavioralhealthnetworkresources.com, or call anytime at 561-235-6195.

Addiction Treatment Center Marketing conferencesBehavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series tackles these issues head on. Learn proven and ethical rehab marketing strategies providing long-term solutions to addiction treatment centers long-term problem of maintaining a health census at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices conference series. If you would like to sponsor or exhibit please contact our CEO, Charles Davis at ceo@behavioralhealthnetworkresources.com.

We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.

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