How to Use LinkedIn Beyond Addiction Treatment Lead Generation in 2020?
Many addiction professional outreach profiles in 2020 on LinkedIn demonstrate they must better understand this valuable business vehicle for networking and addiction treatment marketing. Many need to stop wasting time on LinkedIn and take the time to learn its power. Learning to use this medium, understand its power, secrets, tricks, and back-doors is becoming paramount in our industry considering the high turnover rate and daily pressures outreach professionals endure.
LinkedIn has over 550 million professionals, it is too big to ignore. Many professionals in our industry do not try to use this medium until they are looking for a job. At this point, it is late in the game to get the best value of this professional “networking” site. It takes time to build a targeted audience and become well known in this extremely large community that goes beyond their normal limits within our industry. Addiction professional outreach, in particular, should be using LinkedIn for several key reasons.
Their Next Addiction Treatment Center Employment Search
The average length of employment for addiction professionals in outreach for addiction treatment marketing is 6-12 months. Behavioral Health Network Resources knows this because many contact us in panic mode looking to gain access to our resources to find a new job. This first thing we look at is their employment history. The blame here is not entirely on the short-term lengths of employment by the individuals, but also on the treatment centers. They do not provide the tools or training for their marketing staff. Wherever the blame is, it doesn’t change the fact that these professionals need to find another position to support themselves and their families.
Becoming a Known Addiction Treatment Center Marketing Professional
When you regularly use LinkedIn you also organically build an audience. This should be a strategic plan to connect and get to know different segments of people that may help you in the future. For outreach professionals, these segments include CEO’s, Executive Directors, Marketing Directors, and other outreach professionals. It should also include anyone that fits into their future employment plans. Waiting until you need an addiction professional outreach job is not the time to start doing this. You need to already have them as level one connections. This is critical because if they are connected to you, and you have utilized LinkedIn with pulse posts, groups, remarks, and likes they should already know about you. This provides you with a warm lead source when job hunting.
Branding Your Current Organizations
LinkedIn should be a part of every treatment centers marketing plan, not just addiction professional outreach. It is an excellent place to brand your organization. All but a few organizations understand the value and power of LinkedIn for branding and building new referral sources. Many treatment centers, detox’s, sober living facilities and sales/service organizations do not have this in their marketing strategy. LinkedIn can do several things for these organizations if they not only start using it but also get their staff to use it.
LinkedIn can provide massive exposure to the brand, drive visitors to their website and increase their organic SEO. A treatment center, detox, sober living, or sales/service organization with savvy marketing will be able to track visitors from LinkedIn through their Google Analytics and Call Tracking Metrics. If your organization does not have these two vital components they do not understand marketing very well,
Addiction Professional Outreach Must Be Careful
As for addiction professional outreach, if you are branding your organization, you are also branding yourself. It is in your best interest to utilize the content your organization has and push it out strategically on LinkedIn. It should also be noted that you must be careful about what you are posting. This is a reflection of you and you must consider the content of the posts. Posts that have no value to the reader, do not attract and engage your targeted audience are a direct reflection of you. On LinkedIn, you want to keep it extremely professional. On Facebook you can be a little more relaxed, however, you still must attract, engage and bring value to the reader.
With the new patient brokering laws spreading across the nation many are concerned with patient brokering. Dealing with patient brokers can result in legal issues, jail time and fines. Many centers need to establish new and ethical relationships. LinkedIn is one of the best resources for addiction professionals.
Understanding LinkedIn for Marketing, Branding, SEO, and Networking
Learn and understand the powerful attributes that produce specific results in order to stop wasting time on this site. LinkedIn is like going to addiction and behavioral health conference and there are 20 million addiction and behavioral health professionals there to meet. Being there is not enough, you need to attract them, make them go to your website and engage with them to get results in your addiction professional outreach efforts. You also want your organization to provide links on their blog to your profile. This benefits them by obtaining a good back link and benefits you by getting new page views and possible connections. Your organization’s blog should be posting new content and engaging visitors.
Attending and Utilizing Time at Addiction Conferences
Outreach professionals need to learn more ways to effectively network, brand and market. Here is a video on what to do at addiction conferences with some tips on how to maximize your time when attending these events.
Addiction Professional Networking
Behavioral Health Network Resources was started with addiction professional outreach efforts. We have extensively studied and mastered many secrets, tricks and back doors on LinkedIn. We have built up over 30,000 LinkedIn addiction and behavioral health level one connections, over 35,000 addiction and behavioral health followers and we own 12 addiction and behavioral health groups with over 50,000 members. We also own 14 groups on Facebook that have over 60,000 members with the Addiction Professional Referral Group (20,000 members) being our most active group. We have built these resources to benefit addiction and behavioral health professionals in their difficult job and in an effort to gain the support of our conferences educating on ethical business and marketing practices.
LinkedIn Addiction Professionals Stop Wasting Time
Behavioral Health Network Resources has a total social media footprint in the millions. We are on LinkedIn 2-3 hrs/day (unless we are putting on our addiction conferences) Facebook 4-6 Hrs/day, and Twitter (15 min/day.)
The reason we have dedicated our time to these social media’s is due to the lack of in-depth participation from organizations in our industry; treatment centers, detox’s, sales/service organizations and behavioral health organizations. The rules on getting the distribution of posts on social media are changing. Facebook is limiting views of business pages, and personal posts. One of the best ways to get your posts viewed is through groups and personal profiles. Every post is either placed in a group members personal page, or placed in their notifications. If organizations in the addiction treatment industry do not start building a targeted audience through groups, they will continuously have to pay to play. As an outreach professional for an organization in our industry, if you build a targeted group, you provide a valuable asset not only to yourself but also the treatment center you are working for currently.
Many addiction professionals on LinkedIn are wasting their time by not knowing how to get more reach. This is combined with incorrect postings, poor branding, lack of understanding that marketing has several distinct purposes and no activity at all. Millennial’s have changed drug and alcohol addiction treatment center marketing. You now need content and a social media footprint. A post can potentially reach 100,000’s targeted individuals.
LinkedIn Addiction Treatment Marketing Ideas
LinkedIn addiction professionals specifically need to demonstrate their products or services without being cold or hard-edged, brand them as a leader, produce traffic to their companies website to increase organic SEO, get the visitor to call or purchase their products or services, establish new relationships that will bear fruit and most importantly attract and engage their target audience.
Outreach professionals for centers or sales/service organizations can use this extremely valuable medium in connecting with referral sources, networking, branding, generating traffic and used in conjunction with other pieces of their marketing mix.
Last week, I noticed one respected addiction executive professional wasting his time trying to market his center on LinkedIn. This was an excellent opportunity to pitch our ‘Get Linked for Addiction Professionals” training. So, I personally called him. I said, “I noticed you’re a little active on LinkedIn. How is that working for you?.”
He said, “Wow, you’re a real person, I thought your profile was a machine. To be honest, I have received very little results. I’m trying to bring awareness to potential referral sources on our new medication-assisted therapy service. Can you tell me how I can do this better on LinkedIn.”
I asked him, “How much time do you spend on LinkedIn?”. He said about “30 minutes a day.” I then asked him, “What results have you gotten from it?” He said, “nothing.”
I told him that I already figured that out by looking at your profile and poor activity. I had him pull up his summary of Pulse posts (one of the best indicators on post views inside LinkedIn,) and showed him he was only getting between 10 and 50 views per post. Many are not even doing pulse posts. To put that into perspective our Pulse posts get 300-10,000 views.
I said, “That is the reason for my call. I have been noticing your activity, what and how you are doing it, and couldn’t stand to watch you waste so much time.” I then asked him, “How much is your time worth?” He said, “About $300/hr-$500/hr.”
Addiction Professional Outreach Learn How to Use LinkedIn
I told him, “What if I could save you 1000’s of hours a year on your marketing efforts on LinkedIn, drastically extend the reach of your posts, by giving you two hours of training showing you many of the secrets, tricks and back doors of LinkedIn, how to utilize your LinkedIn contacts inside and outside of LinkedIn and get you 1,000 new targeted level one connections?” He said, “Oh, here’s the pitch that’s going to cost me $1,000’s of dollars.”
Addiction Professional Outreach Needs to Work Smarter
I told him, there are so many wasted marketing dollars in addiction treatment marketing including time wasted on LinkedIn. This program offers a “lifetime value” as these new connections are yours for life. You will get many lifetime views of your articles and continue to save hours and hours of wasted time for the rest of your life. Our “Get Linked for Addiction Professionals” program is much less than you think. In less than one week your LinkedIn will blow up with new targeted contacts, and two weeks after the training you will be able to see the views on your posts drastically increase.
Finding Your Drug Rehab Marketing Mix
LinkedIn addiction professionals also must realize that LinkedIn is only a small portion of the marketing mix that treatment centers, detox’s, sales/service organizations and behavioral health organizations need. Finding their marketing mix is confusing and overwhelming. However, LinkedIn has used within and outside of LinkedIn, and should be in the marketing mix for everyone in our industry. We provide social media training (LinkedIn and Facebook) for outreach professionals at every one of our Ethical Marketing Practices conferences. Check it out and consider attending our next event on 5/21/19.
For all this to work many pieces need to be put in place;
- Proper drug rehab website development
- optimized blog articles with a drug rehab SEO strategy
- Google Analytics
- call tracking metrics
- and more
The addiction industry is experiencing major business and marketing changes and those that do not use social media to get their message in front of their target audience will not survive in web marketing.
Addiction Professional Outreach and Rehab Marketing Consulting
We have several social media marketing programs (90-day Social Media Marketing Program) tapping you into our targeted audience, growing your own targeted audience. This new audience you receive consists of;
- 1,000 new targeted LinkedIn level one connections
- 1,500 targeted Facebook friends
- Facebook group guaranteeing 2,000 targeted members.
The program gets blog posts in front of our built targeted audience for 90 days. We generate 500-1,000 views within 10-20 days per blog post using LinkedIn, Facebook, Twitter, Scoop-it, press releases and emails to 40,000 addiction professionals. After 90-days we train you on LinkedIn and Facebook so you can do this in-house. Our current audience consists of;
- LinkedIn 30,000 LinkedIn addiction professionals and behavioral health professionals
- LinkedIn 14 groups with over 50,000 addiction and behavioral health members
- Facebook 15,000 addiction-related friends
- Facebook 12 addiction and behavioral health groups with over 60,000 members
- Twitter 12,000 addiction and behavioral health followers
- Addiction and behavioral health active email list of 40,000
If you would like to chat about how to market in our industry, or are interested in our events Addiction Executive Ethical Marketing Practices (EMP) email us at firstname.lastname@example.org, or call anytime at 561-235-6195.
Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series tackles these issues head-on. Learn proven and ethical rehab marketing strategies providing long-term solutions to addiction treatment centers long-term problem of maintaining a health census at Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices conference series events.
We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.
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