Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing you must get in-front of your target audience, attract them and drive them to your website.
How to Make Drug Rehab Social Media Marketing Work for Addiction Treatment Centers
If your website is set-up correctly it will generate the leads driven from social media or Google. The articles you are using on social media must be attracting and engaging to your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.
- Generates high quality leads
- Increases SEO
- Drives targeted traffic to the addiction treatment centers website
- Provides one of the best vehicles for branding
- One of the lowest costs per acquisition
- Greatly assists in local search rankings
Understanding Drug Rehab Social Media Marketing
There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers. By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.
Facebook Caught Marketing Agencies with their Pants Down
With Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.
Has Your Marketing Agency Taught You How to Utilize Social Media?
Social media is something that can be done in-house, however you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;
- Teach you the secrets, tricks and back-doors of Facebook or LinkedIn
- Grow a targeted audience for you that you own
- Encourage you to do social media marketing in-house
- Educate you on the advantages of owning groups
- Teach you how to grow groups
- Teach you how to get your articles in-front of more that 500,000 individuals seeking information on treatment
Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.
How Well is Your Current Drug Rehab Marketing Agency Performing?
Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now look at the maps listing on the top of the page. This is the Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies. If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the click troughs on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.
Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.
Behavioral Health Network Resources Leads in Drug Rehab Social Media Marketing by Example
Behavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We Founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook we have five profiles with 25,000 addiction related friends and own over 60 addiction related groups with over 200,000 members. On LinkedIn we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.
We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 13 Addiction Ethical Marketing Practices conferences. Come meet us at our next conference on 6/27/18 and learn more about social media marketing and vital business operational pain points. You can also give us a call at 561-235-6195.