Treatment center marketing strategies can be extremely valuable. LinkedIn is the most untapped avenue in the addiction treatment industry. It has over 500 million professionals and many tell me that they don’t know how to use it for any treatment center marketing strategies. I have studied this social medium in depth because there is a tremendous amount of value for any addiction related business.
It is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I have started my own company Behavioral Health Network Resources based on my LinkedIn addiction professional audience targeting the addiction industry.
How to Use LinkedIn for Drug Rehab Marketing Strategies
LinkedIn has an internal ranking system that I am sure many have seen “You are ranked in the top 1%”. I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views and is not an indication of your utilization of LinkedIn. CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90. Many addiction treatment center marketing strategies over-look this valuable tool.
LinkedIn Addiction Treatment Center Outreach Professionals
We offer specific packages on treatment center marketing strategies for addiction treatment centers, sales and service organizations and professionals with LinkedIn training, LinkedIn profile management and our treatment center 90-day social media package with LinkedIn and Facebook. We present nationally “Get Linked for Addiction Professionals,” and have held 13 addiction conferences (attracting 160-225 addiction professional attendees) focusing on the ethical business and marketing in our industry. We can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the addiction treatment industry this a is must for all treatment center marketing strategies and addiction treatment centers overall.
LinkedIn Questions to include in Drug Rehab Marketing Strategies
The first thing I ask is “How many level one contacts do you have?” The answer is usually around 500. Then I ask “How many groups do you belong to?” The answer is usually under 10. The last questions I ask is “How many people are following you?” The answer usually is I don’t know. I ask several other questions like; “Are you doing Pulse Posts?,” Are you sending them to your organization’s website?” and many more.
The most important thing I’ve learned as an Advertising Executive for the two largest papers in South Florida was that I wasn’t selling ads, editorials, web ads, inserts, and flyers. I was selling a large audience; a large audience. I tell them for LinkedIn to be effective you need to have an audience. You need to reach mass numbers of professionals that can assist in growing your business.
LinkedIn’s Power for Treatment Center Marketing
Sure, you can post on the main board, but are you reaching the contacts and the most connected in your field? You must consider this in your addiction treatment marketing strategies. LinkedIn offers many marketing resources for all industries.
If you have 500 level one LinkedIn addiction professional contacts, you can send a message directly to their board. Now think if you have 10,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts). Get the picture.
If you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, assuming all group managers approve your post, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups you get five times more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.
Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can’t control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 17.000 addiction professional and behavioral health followers. These followers see my activity.
Social Media Marketing Audience
Social media marketing must be included in every treatment centers marketing mix. However, CEO’s must realize that this takes time. You can’t gain access to this powerful tool overnight. It takes proper SEO on their blog posts and a distribution channel that they own. There are only a few options to tap into an existing large audience, and grow an audience of their own.
I switched fields over 4 years ago and have grown my LinkedIn network to the following;
- 20,000 Addiction Professional Level One Connections on LinkedIn
- Own 14 LinkedIn Addiction and Behavioral Health Professional Groups with over 50,000 members (Addiction Professional Referral Group has over 14,000 members)
- Have over 21,000 LinkedIn Addiction and Behavioral Health Followers
- Have 12,000 Facebook Addiction Related Friends
- Own 14 Facebook Addiction and Behavioral Health Groups with over 60,000 members
- Active Addiction Professional Email List of 40,000
- Have 12,000 Addiction related Twitter Followers
This is the part of a social media marketing audience every addiction treatment center, sober living and sales and service organizations should have in an audience. The problem is it takes time to build a targeted audience. Many organizations in our industry use short-term solutions to their long-term problem of generating clients. The big payoff is having a large targeted audience you own and being able to get your message to them.
Addiction Treatment Marketing Strategies Require a Large Audience
This is one of the largest in the addiction professional field. I started my own company Addiction conferences with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. This has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.
Treatment Center Marketing Strategies What Can LinkedIn Do?
We provide Addiction conferences (read the over 30 testimonials from one of our SOLD Out events the Addiction VIP Symposium), 90-day social media addiction treatment marketing packages tapping your organization into my large audience and growing an audience for you, set-up referral relationships that are extremely valuable to treatment center marketing professionals, LinkedIn addiction professional profile package, connecting private clinicians, EAP’s, Interventionists, LMHC’s, attorneys, detox centers, and all addiction-related businesses. I have several treatment centers that have contacted me as a marketing consultant. I have done marketing for; Challenges Treatment Center, Artesian Wellness, International Recovery Center, Sigmund Software, Pass It On (A live off-Broadway play featuring Bill W & Dr. Bob) and even helped high-level addiction professionals find employment.
Addiction Treatment Marketing Be More Efficient
LinkedIn is the world’s largest professional meeting place and the most underutilized medium not utilized in addiction treatment marketing strategies. If you’re not putting in the time to utilize it you’re missing out. There are many tricks and shortcuts to utilizing LinkedIn which I will feature in future posts.
Ask yourself “How much is my time worth?… $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that’s 20 hours a month, …240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If you’re interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90-day social media marketing package feel free to contact me at 561-235-6195, or firstname.lastname@example.org.
CLICK HERE to join our most popular LinkedIn group with 14,000 addiction professionals and get connected with many addiction treatment marketing professionals trying to assist clients that they cannot provide the services for, get the latest addiction and behavioral health information, addiction and behavioral jobs, companies that are hiring, conferences and networking events, DCF information, Accreditation Information, treatment centers and Detox’s that are for sale, buyers that are interested in purchasing addiction and behavioral health organizations, and much more…
If you are in the addiction treatment industry become part of my Addiction Professional Network of 20,000 level one connections by clicking HERE.
Charles Davis LinkedIn Top Contributor
Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series (14 conferences) focuses on industry-specific business and marketing strategies. Learn proven and ethical rehab business and marketing strategies providing long-term solutions to the addiction treatment centers long-term problem of maintaining a health census.