Why Will There be Wasted Drug Rehab Marketing Dollars?
Addiction treatment marketing dollars can be spent quickly without any type of return. Many drug rehabs are unaware they are wasting their drug rehab marketing budget allocated for 2020. There are many layers of their marketing mix that need to be in place to be effective and understood to not waste their marketing budget.
Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are;
- call center lead generation
- snail mail
- email mail marketing
- organic rankings
- gorilla marketing
As the list goes on it also includes Facebook, LinkedIn, addiction professional conferences, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.
One more extremely important piece is putting into place analytics; Google analytics, and call tracking. Google is free, and call tracking is very inexpensive. The information that these give will save treatment centers big dollars. They must be able to tell what is working, what is not working, and adjust quickly to these situations.
Addiction Treatment Marketing Dollars in the Mix
There are many that are not using a marketing mix in 2021, and not spending enough. They expect immediate results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits. However, there is a cost to marketing in our industry. Being wise with their treatment centers addiction treatment marketing dollars is becoming paramount.
Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. They are ignoring a drug rehab SEO marketing strategy drug rehab SEO marketing strategy. This tight-knit network can only produce a limited amount of referrals. This is extremely risky considering they are trading the same referrals. This is the #1 reason the turn over rate for outreach professionals is 6-12 months. At some point, treatment centers must generate new referrals.
Web marketing outperforms all other marketing combined, however, it requires a foundation including proper website development, SEO, and social media marketing. Owners must provide education and resources for their outreach professionals and provide them with useful tools instead of hiring them solely based on their referral sources. Contracting an experienced drug rehab marketing consultant can provide these tools in addition to guidance on how to properly set-up your website, SEO and social media marketing.
Caution with Valuable Drug Rehab Marketing Dollars
We have a client, that is utilizing our drug rehab social media marketing to maximize his treatment centers addiction treatment marketing dollars. This client is brand new to web marketing in our industry. They were shocked at how complicated and expensive it is to have a successful marketing campaign, and the many different components it entails.
We explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.
The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.
Drug Rehab Marketing Revenue Saved by S.W.O.T.
We suggested to do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost-saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intelligence the marketing it is just a guessing game and dollars are being wasted. This analysis also looks at where your web assets are leaking Google juice. Website development and SEO are the top mistakes made by organizations in the addiction treatment industry. Without these be set-up properly you will continue to waste marketing dollars.
This client knew we were thought leaders in marketing in the addiction treatment industry by our activity and exposure.
We carefully explained the many pain points in drug and alcohol addiction treatment center marketing drug and alcohol addiction treatment center marketing. I went in depth on the many avenues to consider including PPC, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowd sourcing organic model, and many more. It critical to find a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again, and again until they become a client.
This client with the help of our web marketing partners is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.
Learn Where You Are Spending Your Companies Addiction Treatment Marketing Dollars in 2021
Addiction treatment marketing dollars can be saved. Many drug and alcohol addiction treatment centers take short-cuts, and many times take the lowest bidder for their marketing. Some hire a large drug rehab marketing agency thinking they are covered. Understanding why these mistakes are being made is paramount. These are critical mistakes that cost big money. Many owners do not like the experienced marketing leaders in our industry tell them, and the investment that is needed to generate clients. Taking the lowest bidder, and short-cuts costs twice as much than if you invested the time, money, and resources to get the many mechanisms in place for effective marketing. If these are not in place your web marketing efforts will be ineffective.
Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our addiction conferences educating on ethical business and drug rehab marketing. Each of our addiction conferences has 5 Executive thought leader panelists providing proven addiction recovery marketing strategies.
Addiction treatment or drug rehab marketing specialists have years of experience in drug rehab marketing and SEO. Marketing is the most important aspect of any business; it’s the hand that feeds you. There are many areas that expertise is needed to achieve results. The most successful drug rehabilitation recovery centers have experienced professionals in specific areas. Drug rehab marketing consultants, industry marketing agencies, website developers and SEO experts. Even with the following in place, many centers fail to use, or understand Google analytics, and call tracking. These are a MUST have for every drug rehab marketing plan. They must understand how to use them to quickly adjust their marketing efforts. If you not utilizing these, you’re wasting some of your addiction recovery marketing dollars. Addiction treatment marketing specialists prevent costly mistakes in the 
Using drug rehab marketing individuals or companies that have little or no advertising experience is a big mistake. When seeking a 
Every business requires a steady flow of customers. The addiction treatment field is no different. There are many ways to attract clients to your business with the Internet being one of the most powerful. However, it can be prohibitively expensive. A lack of experience in addiction treatment marketing is costing you money, more money than you think. Many are not relying upon proven drug rehab consultants that know the business and marketing aspects.
However, in your drug rehab marketing plan you should be building your own target audience that is your electronic asset. You also need reliable, educated and experienced website marketing to handle this complicated process. There are many specialized moving parts underneath. As consultants, we are well known across the nation in the behavioral health industry. If you would like to speak with an experienced addiction treatment web marketing company to see where your website is leaking, and costing you money contact our addiction treatment marketing specialist, Charles Davis at 
Medication-assisted treatment (MAT) is becoming more accepted in the professional community. The heroin epidemic is taking more than 150 lives every day. Whether you agree with MAT or not, there is no denying the evidence-based studies that show the mortality success rates above 60%. It also drastically reduces infections and diseases associated with addiction. However, it must be clear that the MAT is not for everyone, and individuals must see a qualified addiction physician and find out if they are a good fit for this form of treatment.
During the radio show below we discuss with a prominent South Florida Addiction Treatment physician specializing in medication-assisted treatment and drug addiction treatment. He educates on evidenced-based treatment and how the views on this life-saving treatment are changing. This show will educate on 
➣ Addiction Treatment Center 800 number call forwarding, and how they are endangering many vulnerable individuals seeking help and putting their lives in danger
Over 2000 addiction professionals have received valuable information from our 
Counsel, Al Johnson is an exceptional addiction to our Addiction Professional Conferences Fighting Patient Brokering.
We chose Indian Bob for our Addiction Professional Conferences Fighting Patient Brokering because he is well known in the front line of addiction recovery. Indian Bob has been in 12 Step Recovery since February of 2002. He has been involved with 12 Step Recovery Radio Shows since September of 2006 and has been on several Radio Stations across the country as well as Internet Radio.Indian Bob was Co-Host of Recovery Radio Live which aired across The Country and also On Cable Radio Network. He is also know at many addiction professional events across the nation. Indian Bob was The Host of Recovery HD before stopping production to start Recovery Radio Raw which is now his primary focus.Recovery Radio Raw is a Syndicated 12 Step Recovery Talk Radio Show focusing on Addictions from Alcohol, Drugs, Gambling, Sex and many other forms of Addictions and Disorders.Indian Bob has a History of Alcohol and Drug abuse dating back to the mid 1970′s.
Charles Davis, CEO Behavioral Health Network Resources, Co-Founder Rehab Rescue, Behavioral Health Business Consultant, Radio Show Personality on the Ethical Business Side of Addiction (Recovery Radio Raw), National Addiction Marketing Presenter, Known at many addiction professional conferences across the nation. National Conference Provider, Social Media Trainer (LinkedIn and Facebook), and Founder of some of the largest, and most active social media groups like 
Jim Peake,
Mr. Peake was asked to speak at the aAddiction Professional Conferences Fighting Patient Brokering because he is one of the most sought after web marketing gurus in our industry. 
The top 60 addiction treatment social media groups are valuable to many drug and alcohol addiction treatment centers. It is also valuable to the many seeking addiction treatment. Addiction professional networking and addiction treatment center marketing are extremely difficult when bringing together professionals with those seeking information on addiction treatment. To make it easier for drug and alcohol addiction treatment centers, addiction professionals, behavioral health professionals, industry sales and service organizations, and individuals seeking information on treatment here is a list of the top 60 addiction professional and behavioral health groups on the web to join.
While some green “marketers” are still unaware of the current law, 
