What is a Good Drug Rehab Marketing Strategy in 2020?
A drug rehab marketing strategy in 2020 is only effective if you get your message in front of your target audience. Being able to reach addiction professionals or consumers interested in treatment are not understood by many organizations in the addiction treatment industry. There are very few that specialize in a drug rehab marketing strategy using organic social media marketing towards consumers, or addiction professionals.
A drug rehab marketing strategy usually suffers from digital Darwinism. Lead generation takes knowledge of the best social media platforms. Each platform has its own strength to be utilized in our industry, and all organizations in our field need to be on these platforms.
Social media has changed the marketing world forever. If you can learn one thing from this post (content is KING) it will put you down the correct path to ensure social media marketing is a big component of your marketing mix. Your business should have a social reach in the millions with your drug rehab marketing strategy. It takes big numbers to generate leads. Many industry organizations do not include social media in their marketing mix making it one of the Top 3 Drug Rehab Marketing Missing Links in marketing efforts.
Social Media Marketing on Facebook, LinkedIn, Twitter, and YouTube Must be Included
Treatment centers and sales/service organizations need to be on 5 social mediums; LinkedIn, Facebook, Twitter, and YouTube. There are many more platforms, however, these should be the top five. Utilizing these five also provides much-needed drug rehab SEO.
Industry organization’s need to take the reins on these social media platforms and include their own staff to build an audience. If you’re paying an agency to market for you, chances are extremely high they do not have the organic audience in our industry (professionals, or individuals seeking treatment.) Ask them to show you their audience that they have grown for their business. This will show if they are leading by example and truly understand how to perform social media marketing. If you are paying an agency, you better make sure they are growing an audience for you that is yours, otherwise, once you stop paying for paid advertising you will have nothing to show for your marketing dollars.
Dangers of AdWords and PPC Marketing with Addiction Treatment Center Marketing
Many addiction treatment centers do not have a business plan, marketing plan, marketing mix, or any formal drug rehab marketing strategy. I’m sure we will see many making the same mistake of jumping back on the AdWords merry-go-round in July of 2018. This will be dis-concerning to witness, as an organic play produces much higher results in the long run. AdWords only accounts for an average of 1.19% of the click-throughs on page one, as compared to the first three organic slots that produce about 70% of the click-throughs. With the high cost of pay per click in our industry. It will be sad to see those centers that revert back to the pay per click short-term solution to their long-term problem of maintaining a census.
Addiction Conferences Educating on Social Media and Drug Rehab Marketing
Behavioral Health Network Resources holds several addiction conferences across the US. Our addiction conferences 2020 series on 5/20/20 educates on using LinkedIn. The exclusive training teaches you how to effectively use LinkedIn for new referral sources. It will walk you though building a powerful file that ranks on LinkedIn and Google. We have mastered getting LinkedIn profiles on page one of Google. Try and Google “drug rehab marketing”, d”drug rehab marketing agency”, and “drug rehab SEO.” Our CEO’s LinkedIn profile shows up for those terms and many more.
They educate industry Executives and marketing professionals at each of the Executive Thought Leader events. This is a unique talk show host, with a town hall format that engages the 150-200 attendees at each event. These events feature 5 proven and respected thought leaders on the business and marketing side of our industry. These panelists provide intelligence on how to generate revenue, save revenue and operate ethically. At each of these events, BHNR reveals many drug rehab marketing strategies and social media secrets to assist in your addiction treatment marketing, including content on the above social platforms. Learn more about our ethical drug rehab marketing addiction conferences on April 30, 2019.
Drug Rehab Marketing Needs to Build Targeted Audiences They Own
it is paramount that addiction treatment centers, detox’s, sober livings and sales/service organizations start doing their own organic audience building and marketing. Once on page one of Google, in the first three slots, or on Google maps you generally stay there for a long period of time. Social media is earned over time and building a large footprint is no easy feat. Many addiction treatment centers, detox’s, sober livings and ancillary service providers need training on maximizing social media.
Education on Effective Addiction Treatment Center Marketing
Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.
What Are Addiction Treatment Center Marketing Components?
Drug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.
The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the clicks. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab marketing and SEO strategy because they can compete with the big players with the marketing strategy.
Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan
Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:
call center lead generation
email mail marketing
drug rehab marketing on LinkedIn
knowing all the search engines
Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.
Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.
The E-Harmony of Addition Treatment Center Marketing
E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).
One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.
In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.
They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.
Understanding How to Use Social Media for Drug Rehab Marketing
Treatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.
However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.
Addiction Treatment Social Media Marketing
Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.
Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.
6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media
How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
Tracking their marketing with Google analytics and knowing where and what is producing their calls with Call Tracking Metrics.
How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)
Learn Addiction Treatment Center Marketing Strategies
We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.
Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
Teach you how to grow and utilize social media.
Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
Increase your web traffic using social media.
Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
Teach you how to market to your Alumni
Available to represent you at any conferences
Build a Targeted Audience
We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.
60,000 Addiction and behavioral health professional email contacts
15,000 Addiction and behavioral health contacts in Florida
30,000 Level one addiction and behavioral health connections on LinkedIn
33,000 Addiction and behavioral health Followers on LinkedIn
Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.
Improving You’re Addiction Treatment Center Marketing Strategies
We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.
Our addiction conferences provide drug rehab marketing strategies. These events have five executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our 2020 events are around the corner, give us a call if you would like to be a sponsor.
Thank you for being a valued member of the Addiction Professional Referral Group. Our goal is to provide resources for ethical business and marketing strategies. If you are not a member you can join over 14,000 of your peers.
Please show your mutual support by checking out our addiction conferences. These ethical marketing practices events provide tools for outreach professionals on networking and marketing and tools for CEO and Executives on marketing, billing, and business strategies.
We would also like to assist you in connecting with other addiction and behavioral health professionals. Here is a link to the webs top 60 addiction professional networking groups with over 200,000 members.
Addiction Industry Business and Marketing Intel
Here are some of the best informational articles on the business and marketing side of the Behavioral Health Industry.
Drug rehab consultants play a vital role for marketing and business aspects in 2020 for the addiction treatment industry. Whether you are a new start-up, an existing center, or an ancillary service provider you need consultants for various reasons. Behavioral health business and marketing consultants prevent costly mistakes, save revenue and increase return on investment. Drug and alcohol addiction treatment centers and the entire industry spend a lot of money on their drug rehab marketing strategies. Without the expertise of a consultant they can, and do, waste hundreds of thousands of dollars.
What Are Drug Rehab Consultants?
A drug rehab consultant is an expert in business and marketing for addiction treatment centers. As an addiction treatment center owner, you’ve spent an enormous amount of time and resources to have a structurally sound clinical component for your center. You’ve hired the best and most qualified clinical team and have the best clinical protocols in place. The treatment side is usually the owner’s specialty. Many centers will hire accreditation consultants for their Joint Commission (JACHO) and Commission on Accreditation of Rehabilitation Facilities, (CARF.)
These accreditation’s are extremely important for the treatment centers allowing them for better overall treatment for their clients, assists in gaining clients and makes them authority over their competition. Consultants charge $30,000 or more to get them through the accreditation processes. Drug and alcohol addiction treatment centers owners know that these are an absolute necessity for their behavioral health organizations. The second reason drug rehab owners hire consultants is that at some point they all realize the importance of marketing. Then, they quickly realize they are competing against big dollars being spent by the larger addiction treatment centers every month. They also start to realize they need an internet of things (IoT) electronic footprint driving targeted traffic to their website for their addiction treatment center marketing.
1. Drug Rehab Consultants Save Drug rehab Marketing and SEO Money
Experienced consultants should have many drug rehab marketing and SEO strategies to reduce advertising budgets. Many owners do not put the same time, resources and investment in their marketing. Many do not respect marketing, nor do they understand the time, education and resources for an effective marketing strategy. They generally take short-cuts with their website, SEO and overall marketing. These short-cuts are saving pennies and wasting dollars in the long run. For example, they might save a couple of thousand dollars on their website build.
Their website looks beautiful to the eye, however, it usually has poor structure, no schema, poor Google My Business and an extreme lack of social media marketing. Drug rehab centers must have a robust and targeted drug rehab marketing mix to survive the business and operational changes in our industry. Drug rehab consultants provide the experience and knowledge to avoid costly mistakes on the business and marketing side of our unique industry.
Drug Rehab Marketing Consultants Should be Part of the Package
All drug rehab consultants should be assessing the most important aspect of addiction center treatment marketing. Contrary to what most addiction treatment center owners and ancillary service providers believe your website is the most valuable asset in generating leads. There are 7 key mistakes made with website development made by addiction treatment centers when generating drug rehab leads. Set-up correctly it will outperform all other marketing aspects combined. If set-up poorly you will be wasting a ton of marketing dollars and blaming your drug rehab marketing agency for poor results. You will be forced to using “black hat” marketing strategies and continuously get penalized by Google. This is where drug rehab consultants play a vital role in the success of drug and alcohol addiction treatment centers.
Long-term Marketing Strategy Needed
Here is where CEO’s and Executives need to have a long-term marketing strategy in place. Your addiction treatment center or any business website works 24 hours a day, 7 days a week. This employee never takes a day off, never goes on vacation and you don’t have to pay for its benefits. Best of all as a treatment center owner you have 100% control and know if you set something it will happen 100% of the time.
This can work for you or against you. The question is how you fine tune this engine to work efficiently. First, you must understand that what you see on the screen when you are visiting a website is only 10%. The other 90% is back-end stuff that must sync perfectly to get blessed by the Google GODS.
Your Website Must be an Authority and Trusted by Google and Potential Clients
Why is it vital for addiction treatment centers, or detox’s staff to be published on high profile industry websites? This positions them as an expert in drug and alcohol addiction treatment. Citing and including them in your websites builds instant trust with potential clients. Also, getting published on other high authority websites increases Google ranking. One of the most difficult areas of drug rehab SEO for addiction treatment centers and ancillary service providers is getting those back-links pointing to their websites.
Regardless of whether your clinicians don’t have all the flashy letters after their names, it is still greatly supportive if they compose articles and blog entries on your website. It is likewise similarly as critical or much more imperative for drug and alcohol addiction treatment centers to distribute video recordings of staff teaching people in general about drug addiction and recovery. Videos rank the highest on Google and social media for retention and they help build trust. In fact, they receive more than 60% of the clicks. Behavioral Health Network Resources offers drug rehab SEO marketing and training to get your center on page one of Google.
Drug and Alcohol Addiction Treatment Marketing Best Practices
Spread out your drug and alcohol addiction treatment center marketing budget. Putting all your marketing dollars into one bucket like AdWords spells disaster. Many learned this mistake when Google restricted paid ads, some did not make the learning curve and had to close their doors. The centers that survived had good drug rehab consultants which put into place a diverse marketing strategy. Categorize your marketing into three buckets. This way when one bucket isn’t working you have the other two generating phone calls. Even with three buckets going on at the same time one, two or all three could fail at any given time. The three main buckets should be organic, boots on the ground and a paid advertising strategy.
What is organic marketing and Drug Rehab SEO?
Organic marketing in one of the most difficult for drug and alcohol addiction treatment centers and ancillary service providers to fully understand. It starts with proper website structure. Without proper website structure, your website is going to be leaking Google ranking juice. Google with either not read the site or penalize it. This is where most marketing dollars are wasted by many treatment centers.
After structure, you need to look at search engine optimization (SEO.) SEO is a complicated process and impossible to know all there is to know on the subject. Even the best drug rehab consultants only know a fraction of SEO. However, they do know the many best practices that can get you to the first page of Google. Google only reveals a few golden nuggets; the rest is best practices. We get 10-15 calls every week from drug and alcohol addiction treatment centers on marketing and consulting. Almost everyone says their on-page SEO is good. This is rarely the case. I always ask them if they have Yoast installed on their website. It’s a WordPress plugin that tells you and guides you in having decent SEO on your site. The search engine optimization program will tell you if your SEO is at an acceptable level. Once things are up to par with Yoast, it is time to hire an SEO specialist.
Organic SEO also covers publishing useful, attracting and engaging content. It is not enough to have you site look good in Google eyes, it also must be useful to the reader.
Understanding Social Media Marketing
The last part of organic SEO is social media and this is an absolute must. According to Tech Crunch, people are spending over 5 hours a day on their cell phones. This doesn’t include time spent on PC’s at work and home. Our society has been consumed with social media being a daily part of our lives. It is paramount that your addiction recovery center gets in front of potential clients daily. For the most part, this is not a features and benefits sales pitch. It is attracting and engaging potential clients with good content on an emotional level. Then attaching that emotion to your brand. You must build trust by providing content that conveys you understand the trials and tribulations they are experiencing with addiction and can help them.
Even with great content, it is useless unless you have the vehicle to get in front of the potential masses. It takes an intimate understanding of Facebook and LinkedIn. Addiction treatment centers must understand the secrets, tricks, and back-doors of these mediums to maximize their potential to drive leads. Drug rehab lead generation strategies changed on Facebook when they announced its new algorithm that puts the power of business marketing with individual profiles and groups unless you pay for the advertising.
We have been preparing for this social media marketing shift for the last four years. We are one of the few marketing companies that practices what they preach when it comes to marketing on Facebook and LinkedIn. We have built up 30,000 level one connection’s on LinkedIn and 12 groups with over 50,000 members. On Facebook, we have 15,000 friends and 35 groups with over 150,000 members.
Boots on the Ground Pitfalls
Almost every addiction treatment center puts most of their marketing efforts in boots on the ground tactics. While it should be in every drug and alcohol addiction treatment centers marketing mix, it should only be a portion of the marketing mix. All drug rehab consultants should be telling you to have diversity in your drug rehab lead generation. We see many centers using boots on the ground, Google Ad Words and call center lead generation.
This is most likely due to the CEO’s and Executives looking for short-term solutions to keep their census at an acceptable level. They tend to get caught up with hiring Outreach professionals that say they have a book of business. This strategy has caused an extremely high turnover rate in the addiction treatment industry. Outreach professional’s positions usually last from 6 months to a year. We see this by looking at out 30,000 addiction and behavioral health professional level one connections profiles on LinkedIn. Many owners do not realize that this situation actually costs the drug rehab centers about $20,000 per turn over.
2. Paid Advertising the King of Short-term Solution to a Long-Term Problem
Google Ad Words or pay per click (PPC) has paved the road for unprepared drug rehab marketing plans. Addiction treatment centers have notoriously used Ad Words in place of a good organic marketing plan. This is mind-boggling considering the paid Ad Words account for less than 5% of the clicks on Google. The first three organic slots account for a whopping 70%. Bing, Yahoo, and MSN are comparable to these numbers.
Google Ad Words restrictions are somewhat being lifted in July of 2018. While we will see some centers jumping back on that merry-go-round, some should have learned the value of organic marketing. This is a long-term play that once established can last for years and generates higher converting clients.
Buy Rehab Leads is a Short-term Solution
Another famous short-term solution is a buy rehab leads strategy. Many treatment centers complain about buying calls but continue to do so. Now, in Florida, they are no longer allowed by law to buy verification of benefits (VOB) calls. This call center leads generation option would give treatment centers qualified leads at least guaranteeing that the potential client has the insurance the center offers.
These drug rehab SEO marketing buckets are constantly changing and providing different leads at different times. At any given time, they stop producing leads, and not for any given reason. As a CEO or Marketing Director, you need to be juggling all three constantly. One of the biggest mistakes that drug rehabs make is when the census is up they do not invest more in their drug rehab marketing efforts.
Drug rehab consultants should be putting in back-end analytics to measure efficiency. Keeping in mind the end goal is to understand your most elevated ROI. It is imperative to track lead generation sources that are converting into clients. It is critical to gauge the “first contact” when the individual seeking addiction treatment reached out.
Did they call?
How many calls?
What blog post generated the call or click?
Did they click through from a landing page?
Did they click through from Google, Bing, Yahoo or MSN?
Did they click through from Google Maps?
Was it from a “boots on the ground” lead?
This is vital for marketing intelligence. By knowing this information, you can adjust your marketing strategy and fuel resources to what is working at that time. Again, this is not stagnant, it is constantly changing and adjusting is critical.
Call Tracking Metrics an Inexpensive Absolute Must Have Tool
The key to maximizing your ROI on marketing dollars is to know what is generating the most drug rehab leads, or calls. Call tracking can tell you where the potential client started and right through to where they called from. This is vital information for the marketing team. You can also assign a dollar value to the services sold to have dollars associated with conversions. It will also record the calls, so you can determine if admissions teams are doing a good job of converting clients. It also gives information on date, time, city, state, and much more. You can check out how this inexpensive valuable drug rehab call tracking tool is for your center.
Why Add Google Analytics to Your Drug Rehab Marketing Plan?
Google analytics like call tracking provides information on addiction treatment centers websites. All drug rehab consultants should know how to read and utilize this vital information. It tells you real-time traffic, city, state, pages visited, where they came from, interests and more.
Google analytics tells you what the most popular pages of your website and blog are. It tells you how long they stayed on your website. If it is less than 60 seconds, it is called a bounce. If you have pages with a high bounce rate, then you need to edit those pages to make them more engaging. For the pages with long visit time, it tells you that it is good content and you should be producing more similar content.
Providing Staff Tools for Effective Drug Rehab Marketing
Without experienced, educated and dedicated workers, it can be a battle to become a successful behavioral health organization. This is especially true when hiring drug rehab consultants. In addition, because we are in a video age on social media, you need staff to speak and present about your drug addiction treatment program in front of a camera. They must be able to convey treatment information and touch on an emotional level. This is a human aspect that will build trust and position your drug and alcohol addiction treatment center as an authority. Building electronic video assets is critical for getting clients and getting to page one on Google.
Conferences, events and training’s play a vital role in our industry. You should be sending your staff to events and conferences to build on their knowledge of treatment, marketing and the business side of behavioral health. Many drug rehab consultants attend many of these events to gain much-needed knowledge of our complex industry. You need to provide tools on an on-going basis and not just hiring them and relying on their book of business. Getting them educated on the business and marketing side of our industry.
CEO’s, Directors and Outreach need more education on marketing, social media (so their not damaging your brand,) networking strategies, SEO, call tracking, Google analytics, patient brokering, billing, collections, utilization review and many more. Providing them ongoing education and experience will pay dividends down the road.
Behavioral Health Network Resources provides 3-4 addiction conferences every year. These conferences feature Executive Thought Leaders, drug rehab consultants, Senators, Attorneys and high profiled and experienced behavioral health professionals. Each conference attracts 5-7 Addiction Executive Thought Leaders, 150-200 attendees, and 14-20 exhibitors. We are seeking co-host sponsors for our next Florida and California conferences. Contact Charles Davis at 561-235-6195 and get national exposure.
The Importance of Offering a Full Continuum of Care
When you go to a restaurant they don’t force you to order a few items. They generally offer a la carte. You need to offer the most options possible that relate to drug and alcohol addiction treatment. You are investing a tremendous amount of time, resources and money in your addiction treatment marketing strategy, you need to make sure you have a lot to offer when they decide to pick up the phone.
30, 60 and 90 In-patient Partial Hospitalization Program (PHP)
Out-patient treatment Intensive Outpatient Program (IOP)
Alcohol and Opiate Detox
Medication Assisted Treatment (MAT)
Sober Living Options
And many more
Two of the best motivations to do this is the insurance companies are demanding documented improvement of clients. Second, it costs a considerable amount of cash to produce qualified drug rehab leads and you need to maximize revenue.
Drug rehab Consultants Assist on the Business Side of Behavioral Health
Drug rehab consultants can save a lot of money in two areas. The two main areas for addiction treatment centers to gain revenue include marketing and billing. We’ve covered some marketing aspects above, however, there are other areas to consider. Billing and collections can get out of hand very quickly.
The insurance companies are playing dirty by rejecting claims, delaying reimbursements, questioning medical necessity and auditing addiction treatment centers to get out of paying for services. We recently sat down with Scott Delmarr, of Proven billing, a respected behavioral health substance abuse billing and utilization review consultant. Here’s what he had to say.
One of the most difficult areas is collecting from the insurance companies. Receivables get out of control quickly and drastically effect operating cash flow.
To make it even worse there are some situations where the insurance companies send the checks directly to the treatment centers clients. This causes huge problems for treatment centers and detox’s to get those checks.
Many times the treatment center’s clients keep that money. How bad is this situation, some centers can have millions of dollars in receivables from this situation? These are evident especially with Empire and Federal BCBS insurance in Florida. You can contact Mr. Redlich at 954-592-1921 with any questions.
Why Hire Drug Rehab Consultants?
As an owner of an addiction treatment center, detox, or ancillary service provider, you are going to spend on the low-end hundreds of thousands of dollars on your marketing. Drug rehab consultants can put a proven marketing plan in place producing the best ROI and reduce waste. Consultants can tell you what works and what does not work. They can tell you how to get your website built with proper structure.
They can tell if drug rehab SEO is poor and put a team in place to correct it. They can put into place and train marketing staff on call tracking and Google analytics. They can train your admissions staff to maximize your call center lead generation. Drug rehab marketing consultants are proven and trained guides that completely understand the business and marketing aspects in the addiction treatment industry.
Behavioral Health Network Resources are drug rehab consultants, drug and alcohol addiction treatment marketing specialists and we also host addiction executive conferences education on ethical business and marketing strategies. In addition, we partner with the nation’s best JACHO and CARF accreditation consultants, Give us a call for a no-obligation consultation today at 561-235-6195.
How to Perform Drug Rehab Lead Generation in 2020?
Drug rehab lead generation in 2020 is important in the addiction treatment industry. However, many drug and alcohol addiction treatment centers do not understand website development, SEO, and social media. They usually buy rehab leads through a call center lead generation company and rely on referrals from their outreach team.
It’s surprising to see many organizations (treatment centers and sales/service organizations) either don’t do web marketing or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients. This is partly because of Google AdWords which is not an option due to Google restrictions. The best web options at this time for rehabs are organic web marketing combined with strong and focused SEO.
With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.
The drug and alcohol addiction treatment and behavioral health industry are far behind in web marketing. They are suffering from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed allowing it to work. Part of the problem is our industry gauges their marketing by a top of funnel results. Social media will provide some instant traceable results, however, it dives much deeper generating clients that stemmed from social media activity, trust, and interaction that are more difficult to track. That is why t is paramount to have social media in their drug rehab lead generation marketing plan.
Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your drug rehab SEO website structure, website content, on-page, and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads.
Social Media a Big Part of Drug Rehab Lead Generation in 2020
Social media in 2020 has become a big part of drug rehab lead generation. It can no longer be ignored by addiction treatment centers, sober livings, industry sales, and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living, and industry sales/service organization should have one employee dedicated to social media. They will certainly generate more revenue than their yearly salary.
However, you must get rid of the instant justification mindset. The payoffs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.
Consider this, according to a national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the downtrend at 4th place with 68 million. YouTube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.
There are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts on LinkedIn being #2 because it’s the go-to place for professionals (referral sources.)
Learn More About Social Media Marketing at Addiction Conferences
However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is generating more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.
Click on the picture above to learn more about effective social media marketing and business strategies that re-coup or generate revenue. Behavioral Health Network Resources addiction conferences EMP Series Executive events are for Executives. These C-level events provide proven strategies on the business and marketing sides of behavioral health.
Mark Zuckerberg, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” and he continues, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
Social media is not having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs, and remarks.
They are also providing marketing intelligence on your brand, competition and your services to name a few. This is key in guiding your drug rehab lead generation marketing. They are providing you key search terms that are relevant to them and popularly searched on the web.
Patient brokering is still rapid in our industry, and the brokers are doing this well through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy included in their marketing. This should be coming from the CEO down to the behavioral health technician.
Learn from this Drug Rehab Lead Generation vs. Social Media Marketing Article
Drug rehab lead generation is struggling with social media. Many addiction treatment centers are making the same mistakes while on social media. Drug rehabilitation centers need to get up to speed on digital Darwinism. To do this, it has become obvious they need drug rehab SEO marketing specialists. Facebook must be understood and utilized by all recovery centers in 2020. Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.
Social media is one of the few avenues that organizations can handle in-house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day marketing package that includes training your staff on the “Secrets of Social Media Marketing that No One Will Tell You”, that grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content, drive traffic to your website, power networking and assist in establishing new relationships. Contact Charles Davis at 561-235-6195, or CEO@behavioralhealthnetworkresources.com.
Addiction Treatment Ancillary Services Marketing in 2020
Addiction treatment Ancillary Services marketing mistakes are plentiful. There are many areas in 2020 for these organizations to capture their target market of decision makers. Behavioral health organizations, treatment centers, and sober livings are constantly seeking new providers and re-evaluating their current sales and service providers. There are constant moments of change to find ways to save revenue or generate new revenue streams for their businesses.
They are seeking ways to operate more efficiently with billing, electronic medical records, drug testing, consulting, staffing, credentialing, certification, CEU’s, insurance, website development, drug rehab SEO, consulting, aftercare apps, CRM’s, rehab directories, clinical tracking, drug manufacturers, managed payer care software, pharmacies, mergers, acquisitions, sober coaches and more.
What Are the Ways to Promote Addiction Treatment Ancillary Services Marketing?
The key for sales and service organizations is to generate leads, establish new relationships and be a leader in their niche. This is a difficult challenge due to a lack of marketing knowledge and heavy competition in the various niches. Sales and service organizations tend to rely on industry events and word of mouth for their marketing. Some sales and service organizations additionally rely upon paid marketing on LinkedIn and Facebook. While these are good short-term solutions they should also include growing a targeted audience that they own and ranking on the first page of Google for key search terms.
They must concentrate on growing a targeted audience of CEO’s, Executives and Directors that are corralled in groups and personal connections on social media profiles. Once they are in the social media groups or as personal connections they can drip their marketing to them, establish trust and always be top of mind.
Connecting Ancillary Services Providers to Their Target Audience
We have built a rehab vendors page listing addiction treatment and behavioral health sales and service organizations. Behavioral health, treatment centers, and sober living organizations are constantly trying to find ways to generate new revenue, re-evaluate their current suppliers and save money on their operating costs. Behavioral Health Network Resources is driving our addiction professional audience of over 120,000 to this page to drive traffic and interest in these providers. You can check out our current listing of these ancillary providers by clicking here on our drug rehab marketing ancillary services provider page.
The second thing they must concentrate on is getting to the first page of Google for key search terms. This will most likely involve a website rebuild due to lack of poor website structure. It will also require on-site search engine optimization, optimized blog posts, Google My Business optimization and the building of citations.
In comparison to addiction treatment center marketing, there is no panacea solution for their marketing needs. Seeking short-term solutions for the long-term problem always costs much more in marketing that is needed. Just like any business, it is paramount to have a web marketing strategy in place. There are five marketing objectives that should be in place;
Attracting new potential clients
Establishing new relationships
Developing those relationships
Have a reputation (branding) of being the premier service provider in their niche
So How Do Sales and Service Organizations Achieve These Goals with Web Drug Rehab Marketing?
It should start with a website that has the proper structure for drug rehab SEO (including schema) and search engine optimization for key search terms. It should also include a blog that is attracting and engaging with their target audience. This means the blog posts are no so much about them, but about engaging their target audience with emotion and satisfying their pain points. It must include social media on the most valuable mediums in our industry. Two of these must include LinkedIn and Facebook.
How to Maximize and Incorporate LinkedIn in Your Marketing Strategy
This is a definite must for all addiction treatment sales and service organizations. There is no single place other than LinkedIn where you can reach your professional target market. However, to be successful you need to implement several key components;
Understand how to produce pulse posts that are not about your organization, but the needs of your potential customers.
Write pulse posts is story format that attracts and engages the target market touching an emotional level of the pain points your target market is experiencing
Uniform brand on profiles of all employees.
Share, share and re-share pulse posts from employee’s profiles.
How to Utilize Facebook for Drug Rehab Sales/Service Providers
Facebook is the single largest social media that exists on the planet. This is a must for all sales and service organizations. Two of the biggest obstacles are connecting with the decision-makers for their product or service and understanding where the power of this medium benefits their organization the most in their addiction treatment ancillary services marketing strategy. Organizations must understand the algorithm changes and incorporate those changes. Facebook announced in early 2018 that they are reducing the posts to individual’s boards from business profiles. However, posts from individuals and groups are still being served regularly. This means the power of Facebook’s two billion members lies in personal profiles and groups.
As a sales and service organization in the addiction treatment industry there are paramount strategies that you should put into place for your addiction treatment ancillary services marketing;
Employees including CEO’s and Directors need to build targeted friends on Facebook. These friends should include decision makers like CEO’s, Executives and Directors from treatment centers and sober livings.
Distribution of content from personal profiles that are attracting and engaging to the target audience. This content is not about their organization, but about how to solve the pain points of their target audience.
Start and grow targeted groups. The group name and focus should not be the organization’s name, but about how to get their target audience to join the group. Once they are in the group they can sprinkle their branding and content into the group. However, they must be careful not to spam their own group.
Install the Facebook Pixel on every page of their website.
Format the pixel to capture their visitors for re-targeting purposes.
Marketing Solutions for Addiction Treatment Ancillary Services Marketing
Behavioral Health Network Resources has been building their addiction professional tribes for the last four years. We have built up an impressive audience on LinkedIn, Facebook and our professional email database. We are a recognized leader with addiction professionals on these platforms. You can check out our addiction professional audience by clicking here. We are also recognizable for our Addiction Executive Ethical Marketing Practices conferences (13 in the last 4 years) attracting 150-200 addiction professionals at each conference.
We provide addiction treatment industry sales and services organizations three instrumental marketing opportunities to help relieve the pain points of their marketing.
90-day social media marketing package that instantly taps them into our social media audience, grows a targeted audience they own and teaches the secrets, tricks, and back-doors on both LinkedIn and Facebook. Click here to check out our 90-day drug rehab SEO and marketing program.
Rehab vendors page taking advantage of Behavioral Health Network Resources 6,500 addiction professional visitors per month. You can view our rehab vendors page here and find out how to get listed on this page. Also included in this package are preferred posting privileges in our 60 social media groups with over 200,000 members (useful posts that are attracting and engaging will be approved.)
Sponsorship, exhibiting and participating opportunities at our Ethical Marketing Practices conferences. We are working on our next conferences (June/July) in Florida and California. You can see our various packages by viewing our last addiction conference.
What Are the Benefits of Drug Rehab Marketing and SEO?
Drug rehab marketing and SEO are only a couple of key areas many drug and alcohol addiction treatment centers do not understand. Substance abuse marketing is a complicated process. Finding and utilizing ethical business and marketing strategies is critical to surviving the changes in the behavioral health industry. New laws, regulations and the billing companies playing games are going to cause substance abuse treatment centers to close. The days of having a poor business and drug rehab marketing strategy, generating unprecedented revenue are gone.
Drug rehab marketing and SEO are the most important aspects of generating addiction treatment calls. It requires over 200 different requirements by Google. Drug rehab SEO outperforms all other marketing combined. However, you not only need a robust marketing mix you also need search engine optimization including correctly optimizing every page on your website. This is the starting point where many drug rehabilitation centers fail. We look at many addiction treatment websites every day and 90% of them have poor or no SEO. Not only are the main pages poor, but the blogs are poor at best. This is also true for substance abuse sales and service organizations.
Without proper website page optimization, many of your marketing efforts are ineffective. Google spiders are looking for keywords in Url’s, H Tags, Alt Tags, and SERP descriptions to name a few. Understanding these areas will push your rankings on Google. The current competitive market for substance abuse recovery centers demands proven marketing solutions. Many addiction treatment centers are suffering from Digital Darwinism with their drug rehab SEO.
No matter what you have heard link building is still the #1 factor in rankings. And, it’s not the number of links, it’s the authority of the site linking in. However, there are other factors that must be put into place. When link building, there are two areas to look at for ranking. First, look at the keywords you’re already ranking on. These should be on pages 2-50 on google. They will be the easiest to work on.
Then write a list of all the keywords you want to rank for. These should be long-tail keywords followed by the city you are located. This is a good starting point for drug rehab SEO. For those of you handling the marketing in the treatment space, you are probably aware of how tough these keywords are to obtain, especially since Google has clamped down the PPC in this business segment.
Google Forces High-Quality Authoritative SEO Rehab Marketing Back-links
All the changes in 2019, with Google PPC in the treatment space, and patient brokering laws it is now more important than ever to rank organically on Google. Optimizing Google local listings is where the small to medium players need to focus. When someone searches for a treatment center in your area you must be found, at the very least, in the Google maps 3 pack. Local search is the key for drug rehab SEO to unlock the potential of Google, organically generating calls for your center. If you are not, you should consider hiring a drug rehab marketing consultant.
Get Your Drug Rehab SEO Marketing Back-links Increasing Google Rank
In this day and age, it can be tough to find solid back-links increasing SEO for your website. As Google continues to make changes so should you. However, the problem is that drug and alcohol addiction treatment centers do not know how to get back links. Everyone in the industry thinks they must come from listing sites or other treatment centers. Behavioral Health Network Resources has spent the last two years in our SEO laboratory. We studied SEO Gods like Neal Patel and Moz. These guys are the worlds best at search engine optimization.
Drug Rehab Marketing and SEO Success Stories
Behavioral Health Network Resources leads by example with drug rehab marketing and SEO. When rehabilitation centers realize how important ranking on page one of Google is they start looking for a marketing company. In this process, they should research which marketing companies are ranking for SEO in our industry.
If a marketing company is going to provide drug rehab SEO services they must clearly demonstrate their capabilities. This should start with their own company. Try searching the following key terms for marketing is our industry;
drug rehab marketing
drug rehab SEO
drug rehab marketing agency
BHNR took it a step further and wanted to rank for key terms that treatment centers need to rank in. This leading by example action clearly demonstrates our ability as an industry leading drug rehab SEO marketing agency. Some of these critical keywords include;
California drug rehabs
drug rehabs West Palm Beach
opiate detox West Palm Beach
sober homes west palm beach
These are some of the money keywords for substance abuse centers. We do not even provide these services, however, we are on page one of Google organically for these. The new competitive and regulated landscape now requires a true marketing mix and ranking organically for critical keywords on page one is critical. ranking on the first page.
Learn Drug Rehab Marketing at Addition Conferences EMP Series
Behavioral Health Network Resources next event is our California Addiction Conferences EMP Series on 8/6/19 in the Los Angeles area. This conference boasts 5 Executive panelists, including Co-host The Recover, and Co-Chair Rehab Marketing Pros. They will provide the needed drug rehab marketing and SEO tools and education in business and marketing in our industry. The panelists will mentor and provide solutions you can put into place immediately. If you want to know why your losing marketing dollars with Legit Script Certification and Google AdWords this is the event for you.
Many California drug rehabs think this is the answer to generating clients with the new patient brokering laws in place. What they don’t know is there are lead generators and centers spending in excess of $500,000 per month in this avenue. They also don’t realize that PPC only accounts for 2% of page one clicks. Learn more about;
Power networking with C-Level industry professionals.
Drug Rehab Marketing Our Clients Rank
Search engine optimization involves an endless amount of things. Google is looking for a combination of signals and road signs. Many different drug rehab SEO marketing consultants and companies work in different areas. However, the goal is the same, to boost online authority. Getting page one rankings is paramount, however many centers do not know how to perform this crucial action. Here are some of the keywords that we have accomplished for our clients;
drug rehabs San Diego
inpatient drug rehabs San Diego
drug rehebs Los Angeles
California drug rehabs
drug rehabs New Jersey (SOBA College Recovery)
outpatient drug rehabs New Jersey (SOBA College Recovery)
best AA meetings New Brunswick (SOBA College Recovery)
drug rehabs Van Nuys (Sober District – Maps knowledge panel, slots 1,2 and 3 on page one)top 3 on page one)
outpatient drug rehabs Van Nuys (Maps knowledge panel, slots 1,2, and 4 on page one)
drug rehabs Los Angeles (Maps and slot 9 on page one)
Drug rehab lead generation and social media marketing are important in rehabilitation marketing, addiction leads and generating treatment calls. However, many drug and alcohol addiction treatment centers do not understand website development, SEO, and social media. They usually buy rehab leads through a drug rehab call center lead generation company and rely on referrals from their outreach team.
Drug Rehab Lead Generation Struggles with Social Media Marketing
It’s surprising to see many addiction treatment centers have poor drug rehab lead generation strategies. This includes opiate detox centers, sober homes, and sales/service organizations. They either don’t do web marketing or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients.
This is partly because they are used to the instant gratification of Google AdWords. Which now has new regulations by Google and they tend to use drug rehab call centers to generate treatment calls. Even if you get in under the new regulations, you are fighting for 1.91% of the click through that PPC generates and a 1-2% conversion on treatment calls. The first three organic listings receive over 60% of page one click troughs. It is an absolute must that recovery centers and detox’s include organic web marketing, social media marketing combined with a strong and focused drug rehab SEO campaign in their marketing mix.
With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.
Utilizing Social Media for Drug Rehab Lead Generation
The drug and alcohol addiction treatment and behavioral health industries are far behind in web marketing. Understanding how to use social media for drug rehab lead generation is vital. They suffer from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed to make it work. Part of the problem is our industry gauges marketing by the top of funnel results.
Social media marketing will provide some instantly traceable results. However, it dives much deeper generating clients that stem from consistent social media activity, trust, and interaction which are more difficult to track. Organic marketing produces the lowest cost per acquisition than any other drug rehab marketing strategy. That is why it’s paramount to have social media in their drug rehab lead generation marketing plan.
Why All businesses in the Behavioral Health Industry Need Social Media Marketing
Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your drug rehab SEO website development structure, website content, on-page, and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads and benefit SEO.
Understanding Drug Rehab Social Media Marketing
Social media marketing can no longer be ignored by addiction treatment centers, opiate detox facilities, sober livings, industry sales, and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living, and industry sales/service organization should have one employee dedicated to social media.
They will certainly generate more revenue than their yearly salary if they completely understand how to operate these mediums. However, you must get rid of the instant justification mindset. The payoffs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients and qualified treatment calls. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.
Consider this, according to a national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the downtrend at 4th place with 68 million. YouTube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.
2018 Social Media Changes Business Marketing
There are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts, with LinkedIn being #2 (professional referral sources.) However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is to generate more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.
Mark Zuckerberg, “With this algorithm change, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”
How to Utilize Social Media?
Social media is not just having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this, you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs, and remarks.
They are also providing marketing intelligence on your brand, competition, and services to name a few. This is not achieved with a buy rehab leads strategy or drug rehab call centers short-term solutions. These are key factors guiding your drug rehab lead generation marketing.
They are providing you key search terms that are relevant to them and the frequently searched on the web. Patient brokering is still highly active in our industry, and the body brokers are doing engaging through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy strategies included in their marketing. This should be coming from social interaction from the CEO down to the behavioral health technician.
Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.
Drug Rehab Lead Generation + Social Media Marketing = Marketing Solutions
Social media drug rehab marketing is one of the few avenues that organizations can handle in-house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day social media marketing package that taps you into our established and mature social media audience.
This package also includes SEO training and grows a guaranteed audience that becomes your electronic property providing returns for years. After 90-days, we can either continue or we train your staff on the “Secrets of Social Media Marketing that No One Will Tell You.” This will continually grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content.
Addiction Conferences Education on Drug Rehab Social Media and Marketing
Behavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series tackles these issues head-on. Learn proven and ethical rehab business and marketing strategies providing long-term solutions to the addiction treatment centers long-term problem of maintaining a healthy census. Behavioral Health Network Resources 16th addiction conferences EMP Series event is on 5/21/19. These behavioral health Executive conferences focus on proven business and marketing strategies. If you would like to sponsor one these events, get wide national exposure, some back-end marketing, and be elevated as a thought leader, give Charles Davis a call at 561-235-6195. They are must-attend events for CEOs and Executives.
We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.
What Are the Top 3 Reasons Drug Rehab Website Development Hurts Drug Rehab Marketing?
Drug rehab Website development and design are drastically affecting drug rehab marketing for addiction treatment centers, opiate detox centers, inpatient rehab, and IOP treatment programs. Understanding the many components needed including; design, drug rehab SEO, and branding are critical for successful web marketing. These are all paramount to generate drug rehab leads and customers for sales/service organization in our industry. However, it requires an ongoing, in-depth knowledge of the crucial role website structure plays. Drug rehab SEO website development is complex for drug and alcohol addiction treatment center web marketing.
Understanding How Drug Rehab Website Development Effects Treatment Calls Lead Generation
Addiction treatment centers are facing their most difficult challenges ever in 2018. Generating enough clients to sustain their business has become a daunting necessity. The insurance companies are now paying for shorter lengths of stay and less reimbursement for drug testing. This combined with new laws in Florida on patient brokering, Google PPC restrictions and algorithm changes, have many centers frustrated and struggling to gain clients. We are seeing many centers close their doors, merge, or get bought out by wall street investors.
As a treatment center owner, you most likely started your center because you have a passion to help and extensive knowledge of addiction. That most likely shows with the clinical aspect of your center. However, many centers fall because they do not respect, or understand drug rehab SEO marketing.
Understanding the Value of Proper Website Development
The current behavioral health industry landscape requires that recovery centers learn better addiction treatment marketing practices including the status of the drug rehab SEO website development. Website development is the major building block for their drug rehab marketing. Relying solely on outreach, and buying rehab leads to maintain an acceptable census puts them at great risk. Addiction treatment lead generation and producing treatment calls is difficult on the web. Drug rehabilitation owners often use short-term solutions to their long-term problem.
Drug Rehab Web Marketing Outperforms All Other Marketing Combined
When the money was flowing, there was no reason to have drug rehab SEO website development or a healthy marketing mix. Addiction treatment centers and opiate detox centers threw a ton of money at their rehab marketing with PPC, bought some VOB treatment calls (no longer legal in Florida,) relied on Outreach and that was the extent of their marketing plan. They demanded immediate results which have caused industry-wide thought process concerning marketing. Concentrating on short-term solutions, to their long-term problem of generating clients, puts them at great risk of not surviving in the red ocean.
Drug Rehab SEO website developmentneeds proper website structure. Many drug rehabilitation centers think web marketing does not work. The main reason is when they implemented it into their substance abuse marketing their website lacked proper structure. They were investing money in drug rehab SEO that could not perform. Without proper structure, Google spiders will not rank or penalize the website.
Substance abuse web marketing is complicated, competitive, and requires knowledge beyond addiction treatment. Drug rehab SEO website development needs to have the proper foundation to produce treatment calls. It must be the start of your drug rehab marketing and lead generation.
Web marketing outperforms all other marketing combined when set-up correctly and executed properly. Speaking with many treatment center CEO’s and Executives, many say web marketing does not work. Our immediate response is let’s look at your electronic assets and how they are set-up.
1. Proper Website Structure = Poor Web Marketing Results
Let’s first look at the website. Website structure is the critical starting point for SEO performance. The aesthetics of treatment centers websites are often beautiful, showing pictures of the beach, and amenities. The aesthetics of a website are only a fraction of what is needed for web marketing. When a house is being built, the foundation is the most important aspect. Without a strong foundation, your house will fall. With web marketing, proper structure is the original building block.
We recently spoke with Brian Frye, CEO, of Magna Technologies, a highly respected industry website design company and attendee favorite panelist at BHNR’s Ethical Marketing Practices Conferences, about the status of treatment centers websites. Here is what he had to say,
“The biggest problem is poor website structure. Centers do not understand how damaging this is to their marketing.”
Proper website structure is a critical aspect of a websites SEO and critical for drug rehab marketing. It will be one of the main factors in generating revenue or wasting marketing dollars. Poor drug rehab website development causes Google (and other search engines) to do one of two things. They will either not read and rank your site or penalize your site for structural errors. If you have an efficient website structure in Googles eyes, you get rewarded in many ways (Google juice) with higher rankings. Poor structure is one of the main reasons why many treatment centers say web marketing does not work. SEO is also a huge factor for many addiction treatment centers.
Get a Website Designed and Developed by an Experienced Drug Rehab Professional with In-depth Knowledge Beyond the Addiction Treatment Industry
The “big boys in the sandbox” understand better drug rehab website development equals higher rankings in search engines and more clicks. These big players use professional and experienced webmasters with experience beyond the addiction treatment industry. Their sites use an efficient, clean and trimmed hierarchy. The small to medium players usually use unskilled individuals with limited knowledge of proper structure. Their hierarchy is generally disorganized, jumbled and not optimized for Google. This is an area that the small to medium size treatment centers can gain ground against the competition (big and small) on the web if they include it in their drug rehab marketing plan.
2. Pay Attention to These Areas of Drug Rehab Website Structure
While this article cannot cover all that is involved with proper website development and structure, here are some areas that must be addressed.
Schema.org (Schema) Advanced Search Tactic
Schema is a syntactic vocabulary that is added to HTML that improves how spiders read and present a web page in SERP’s. This is an absolute must in your drug rehab website development.
Google can read every language, however, it’s native tongue is the schema. This is the key to drug rehab SEO. It allows search engines to more clearly understand and read sites more quickly. It is becoming paramount for all websites to correctly incorporate schema where ever possible on their website for several reasons. It gives the ability for search engines to pull better rich snippets and rich data that makes a website link stand out and gain real estate in SERP’s, increasing clicks.
Voice Search Get Ahead of other Rehabilitation Centers
Getting ahead of the competition is easy if you know what’s coming. Secondly, it is becoming a necessity in the new age of voice search. As we pointed out in an earlier article, treatment centers and ancillary service organizations in the addiction treatment industry are suffering from digital Darwinism. Organizations in the addiction treatment industry do not have a firm understanding of the many aspects of SEO and now comes along voice search.
Digital voice search is one of the newest technological advances in the ways consumers get information. It is rapidly becoming a crucial part of the way our potential clients will get information they are seeking at home (Google Home, Microsoft’s Cortana, and Amazons Alexa,) and on mobile devices (Android, and Apple.) ComScore.com predicts that by 2020, 50 percent of all searches will be voice searches.
Implementing Schema on a website is like placing a direction post on a highway. It quickly gets the spiders to the information that correctly answers a voice query. This is important because voice queries depend on implied content. Proper schema helps provide the content rather than the spiders using an ambiguous page of text.
Implementing Schema and Asking the Right Questions
One of the biggest issues with schema is many do not know how to properly place it on a website. According to schema.org, there are only 10 million websites using schema.org markup. While this may seem like a lot, only 1% of websites have implemented it. This can give a treatment center an edge with marketing. This should be included in their drug rehab marketing strategy. Some of the areas where you should incorporate schema are;
Site Navigation Element
GMB Map (Google Maps)
WP Side Bar
3. Proper Website Structure gets more Google real-estate with Site-links
Site-links are links and descriptions of the different parts of your website that show up in SERP’s. This is a Google’s SEO golden nugget that improves click-through rates, however, there are several pieces that need to be in place to achieve this golden award. They also are huge in SEO by making navigation easier, dominating SERP’s, brand reputations, and building trust with Google and the user. One of those important pieces is a good website structure (trust and brand reputation are also factors.) If you have a poor website structure, it is highly unlikely that you will achieve a sitemap in Google listings. This causes a reduction in targeted traffic and lower clicks of your target audience.
Here is an example of a search that achieves a site link. Try typing into Google search your center and see if your organization shows a site link. If it does not, you either have no site-link, or it is incorrectly implemented.
A quote from Google Webmaster clearly showing the importance of proper website development; We only show site links for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good site links, or we don’t think that the site links for your site are relevant for the user’s query, we won’t show them.
Top 8 Mistakes with Drug Rehab Website Development
Implementation of sitemap.xml to your Google search counsel account
Build internal links
Cross check page titles
Brand Awareness on social media
Better Website Development and Structure Means Better Website Crawling
Google spiders search billions of pages on the web and compile a massive index. Their algorithm has over 200 factors. According to Google, it is a must that they can crawl and index your site correctly. If you have poor drug rehab website development, chances are extremely slim in achieving a coveted site-link in Google search.
Learn From the Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing
Poor drug rehab website development structure is the #1 reason why addiction treatment lead generation fails. Google heavily uses the user’s experience to rank any given site. Google’s algorithm considers many factors. In addition, it looks at loading speed (after 2 seconds you lose 50% of the audience), click-through rates, time on site and frequency of visits to name a few. This article pinpoints these 3 key areas for recovery centers to look for and understand in their marketing.
Proper Website Structure = Poor Web Marketing Results. Get your website built by an industry professional
Pay Attention to Schema and Voice Search
Proper Website Structure gets more Google real-estate with Site-links
If recovery centers can’t get to page one of Google they can’t generate addiction treatment calls. This article outlines the most common mistakes made with drug rehab website development in the recovery industry. Give us a call, we are drug rehab marketing specialists and we will quickly evaluate your SEO. We also provide SEO training. If you would like us to evaluate your organization’s website contact Charles Davis at CEO@BehavioralHealthNetworkResources.com, or give him a call at 561-235-6195.