Category Archives: Rehab Marketing Ideas

Drug Rehab Marketing Citations Hurt CEO’s

What Are Drug Rehab Marketing Citations?

Drug rehab marketing citations are the main factor in ranking in Google Maps. These critical backlinks are focused on the name, address and phone (NAP) of the addiction treatment center. In fact, we understand these so well, that we now offer a drug rehab marketing maps ranking program. We can get your substance abuse rehabilitation center ranked on the top 3 in Google Maps for key search terms in 30-60 days.. This is critical since there are over 40,000 searches on Google every second. Ranking in Google Maps always generates qualified calls, and a drastic increase in admissions. You can call Charles Davis at 561-235-6195 to get the affordable pricing.

NAP stands for name, address, and phone number. This is the basic info businesses provide on their online platforms to make it easy for clients to find them. Additional information that is important to have on your site includes hours of operation, the physical location of your business, type of business, and social profiles aligned to your business.

Every time NAP data is recorded on a site, it is referred to as NAP citation. NAP citations are crucial in making your business visible both online and offline. They also help users to understand what your business is about, what services you offer and how to reach you. If NAP citation is not properly done, however, they can send mixed signals to core search engines such as Google and data generators, leaving those who visit your site more confused about you and your business.

Ranking on Page One of Google is Paramount

Drug rehab marketing has become a difficult task for generating leads. You probably clicked on this article to find out what new trouble is going on with addiction treatment centers owners. If you don’t know what a citation is and how it can generate treatment calls you are in the correct place.

Citations are the foundation that enable you to rank on page one of Google. Google critically checks these for several reasons. It wants to know you are a legit business therefore you must register on highly rated listing websites. Google also wants to prevent spam in the maps section. Many rehabilitation centers have done a poor job with citations.

There is a considerable increase in the number of Addiction Treatment Centers countrywide and new marketing laws. If you’re solely relying on boots on the ground your center is a great risk on many levels. This also means to attract more clients to your center; you must find a way to rise above the competition.

Your advertising and marketing strategies must be exceptional both on and offline. Every successful business today has an online presence. Let’s look at how you can improve your online marketing strategy.

99% of Drug Rehab Marketing Doesn’t Rank on Google

Old drug rehab marketing strategies die hard. Rehab Owners have always relied on PPC as their main strategy. In 2019 that strategy is no longer as effective. The benefits of organically ranking on page one of Google for key terms greatly outweighs PCC. Since 99% of your competition is not there, this is the best way to compete against the big players and the aggregates. Consider this, Google AdWords, or PPC only generate 2% of page one clicks. Google Maps and the first three organic slots get about 60% of the clicks. The best part is you do not have to pay for the click over and over again.

Try and Google “drug rehabs” followed by your city. Then Google “drug rehabs” followed by your state. In an example, drug rehabs Los Angeles, and Los Angeles drug rehabs California drug rehabs. You can see who is paying for the clicks and who ranks in maps and the first three slots organically. You want to rank on page one for all your key services like;

Drug rehabs
Inpatient drug rehabs
Outpatient drug rehabs
Opiate detox
Alcohol detox
Sober homes

Call Charles Davis at 561-235-6195 to get information on the lowest cost per acquisition method by ranking in Google maps for key terms in 30-60 days!. This program can also be packaged with our social media marketing package. In our social media advertising package you instantly get tapped into out captured addiction and behavioral health social media audience of over 200.000!

Drug Rehab Marketing Citations Help Search Engine Optimization (SEO)

Drug rehab marketing citations and SEO go hand in hand. SEO is a process used to improve a website’s rank in Google’s search results. For every addiction treatment center to successfully create marketing campaigns, they must follow certain steps in search engine optimization. What are the top 3 things to do for SEO with drug rehab marketing?

Start by doing keyword research. This is the first step in optimizing your website. To do this, use platforms such as Google Keyword Planner which will help you explore the various keywords others in your industry use. Having knowledge of these keywords is imperative because it helps you develop a marketing strategy in the same language your audience uses to communicate. So when potential clients are looking for an Addiction Treatment Center, they will most likely search using the same wording thus making it easier for them to find your site.
Once you identify your keywords, use them in various pages of your site, ensuring you have one primary keyword for each of your pages. This helps in ranking your site’s individual pages each time someone uses a unique keyword to your nice. It helps you grab the user’s attention before they can move on to your competitors’ sites.
Over and above using the right keywords, SEO also involves instinctive site design. This means ensuring your images are adequately compressed, videos embedded, and that your site has efficient HTML coding. When all these elements are put together, your site will have a greater presence that attracting new clients to your Addiction Treatment Center.

Capitalizing on Back-links Increases SEO

The key to drug rehab marketing on the web is back-links. This was a lesson learned by Florida drug rehabs West Palm Beach. The new marketing laws originated in the Sunshine State. Once these new laws started many ethical operators found themselves struggling. Back-links also known as external or inbound links are those that point from other sites back to yours. When back-links are used properly, they help search engines decide how popular and authoritative your site is, as well as its relative significance on the web.

Back-links ultimately help make your site popular. In Google’s algorithm for Page Ranking, every time a hyperlink occurs in a web page, it is taken as a vote of confidence for that particular page’s websites recommend other sites with quality content to their audiences. This is why drug rehab marketing citations are important. For instance, a pharmaceutical site is likely to an Addiction Treatment Center. A website about fishing licenses is likely to link to a site about fishing and so on and so forth. So, the more other sites back-link to yours, the higher your SEO ranking.

Building SEO Back-links Requires a Good Drug Rehab Marketing Agency

A good drug rehab marketing agency will know to build industry back-links. Back-links are not just about making your site popular. They are a key component of drug rehab marketing. Your site will not just get a good Page Rank because of the number of times other sites have linked to yours. The system also factors in trust, authority, and relevance of your site and content.

In fact, some back-links can work against your ranking. If your back-links seem unnatural, Google will penalize you thus pushing your site further down in the Page Rank system. For instance, if your Addiction Treatment Center is back-linked to a Hunters Club website, this would be an example of unnatural back-links.

The basic guideline for using back-links is:

Good back-links are derived from authority websites in your industry. These are non-spam-my websites with content that is similar to that on your site. They are from experts who write about topics similar to yours. However, you can get creative and use drug rehab marketing on websites for cities and towns..
Bad links are those that are derived from websites that have no relationship to yours. For example, an insurance brokerage site back-linking to a dog training site. Search unnatural links only harm your ranking.
Ugly back-links are those that come from spam sites, link farms, sell links and sites with poor quality content.

Drug Rehab Marketing Citations Relationship to SEO

Poor citations equal bad drug rehab marketing which translates to SEO ranking. This is one of the lessons that need to be learned from “Drug Rehab Marketing SEO Vs. Digital Darwinism.” It’s a crucial lesson because search engines also rely on understanding your business when ranking.

So how can you build citations for your Addiction Treatment Center? Marketing for an Addiction Treatment Center differs from marketing for any other business. It’s critical to use the correct citations for this unique industry. Search engines such as Google already know a whole lot about your business.

However, it still needs to use aggregated data to make decisions on what is displayed in search results. For instance, if a user types ‘find a drug rehab close to San Diego, California, Google can decide to use a local citation of your Addiction Treatment Center in Indiana in displaying the search results.

California Drug Rehabs Need SEO

California drug rehabs are struggling from new patient brokering laws and Legit Script certification. To be eligible for Google AdWords, and PPC on Facebook you need Legit Script certification. This is making it difficult for many addiction treatment centers across the US.

This is also true for the best drug rehabs San Diego rehabilitation centers. They have little understanding in search engine optimization. They are uneducated on the over 200 ranking factors that Google spiders are looking for to rank pages.

Getting on the first page of Google is a difficult task even for the best drug rehab marketing and SEO specialists. This process takes time. Rehabilitation centers can expect to wait for about 90-days to be making an impact on the SERPs. However, the payoff is that the first 3 organic rankings on page one of Google get bout 60% of the clicks.

Citations Are Not a Guarantee of Page One Rankings with SEO

A citation is not a guarantee that your business will appear in the search results but it’s very useful for location-specific searches. Google always takes into consideration local citations when presenting search results. That is why your NAP citations should be as specific as possible. While citations are the foundation of SEO, there are many other things that must be done.

Here is where the biggest problem for drug and alcohol addiction treatment centers lie. There is so much to be done however this comes at a cost. Many CEO and Marketing Directors do not have a large enough drug rehab marketing budget. They are too used to using pay per click which is not as effective in 2020. Drug rehab SEO takes time, money, and dedication to work. It takes approximately 3-4 months to start ranking for popular long-tail keywords. This only happens when many things are done correctly.

For Addiction Treatment Centers, citation building and local marketing yield best results. When business owners work with industry experts who understand the relevance of vertical directories. Working with a professional will help guarantee visibility and the highest reach for your Addiction Treatment Center, within the addiction treatment industry.

California CEO’s Get Proven Drug Rehab Marketing and SEO Training

CEO’s must first understand that ranking organically on page one for key terms is paramount to generating clients. A few understand that ranking organically can generate 1000’s of calls without repeatedly paying for the click. Behavioral Health Network Resources holds three addiction conferences every year on drug rehab marketing. check out our next event providing drug rehab SEO solutions and outreach tools for referral sources. This and many more addiction conferences are offered by Behavioral Health Network Resources every year. In fact, in 2022 they are going to be starting holding these events every three months. These should be attended by all addiction treatment centers.

These much needed c-suite executive events provide immediate solutions to Owners long-term problem of generating clients and outreach tools. This event covers;

How to ethically fill beds?
What is the AdWords, Legit Script controversy?
Teach what to do for SEO
How Google AdWords and Legit Script are wasting marketing dollars?
Why 99% of rehab websites have SEO holes on their websites repeatedly wasting $10,000’s of dollars?
How to properly use press releases to generate leads?

Learning Drug Rehab Marketing and SEO Strategies

Drug rehab marketing is a difficult task. A complete understanding of SEO, back-links, and citations is critical. The main area of drug and alcohol addiction treatment centers need to focus on is search engine optimization. Relying on Google AdWords, PPC and Legit Script certification is no longer effective. An even less expensive way is to rank in Google Maps. We can get you ranked in 30-60 days for major addiction treatment search words.

BHNR offers several key drug rehab marketing packages. These all will compete against the big players spending big money. A “boots on the ground” strategy is one sided and must be accompanied by a web advertising plan. Behavioral Health Network Resources drug rehab marketing agency provides the following.

drug rehab SEO 90-day program
social media advertising package instantly tapping into a captured audience of over 200,000
Google Maps marketing package that gets your center ranked on pn the top 3 of maps for key search term in 30-60 days

With the lead generators and large treatment centers spending over $500,000 per month the smaller centers are wasting advertising dollars. The small centers need to play smarter. They need to incorporate SEO in their drug rehab marketing. Reach out to us at 561-235-6195 we can provide a no-obligation drug rehab SEO report and show you how you are wasting advertising dollars.

Drug Rehab Marketing Strategies and Struggles for California

California Drug Rehab Marketing Strategies Are Critical

Drug rehab marketing strategies are a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Ad words. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

social media
content marketing
organic SEO
press releases

How To Strategically Build a Referral Network in California?

In 2020 it’s critical for California drug rehabs to build a referral network. They can do this with calculated drug rehab marketing strategies. Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

What Are the Top 7 Reasons Drug Rehab Marketing SEO Strategies are Needed in California?

Getting involved with social media is more important in 2020. Utilizing social media for lead generation and generating treatment calls can do two things. It will generate immediate leads and it will also increase SEO and organic page rankings on google. Here are the top 7 reason’s for drug rehab marketing strategies.

Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
Better Search Engine Rankings – SEO is vital in 2020 with drug rehab marketing strategies. Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele.

Content Drug Rehab Marketing Strategy

So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog in 2020?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. Actively controlling content is important with drug rehab marketing strategies. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google Ad Words is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

California drug rehabs like Harmony Grove Recovery are feeling the pressure of new marketing regulations. They need to understand how to use content. Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish a drug rehab marketing content strategy, there are some key things you should think about. Among those are:

Does your content have SEO for keywords?
Who are you creating the content for?
What is the question, you are going to answer for that audience?
How is your program unique?
What content formats will you produce?
Which channels will it be released through?
How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

Tip: Be careful of you’re addiction treatment centers’ 800 number being stolen. There are a few bad apples that are deceiving Google and switching these numbers. Be sure to check yours at least every week.

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

How to increase drug rehab SEO strategies? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

Length of the blog is only 600-800 words
The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
No H Tags or useless H Tags
There are no pics, or pics are missing keyword ALT descriptions
The blog post is not focused on a single long tail keyword
No SERP descriptions, or too short, or too long
Blog posts are not categorized for long tail keywords
Orphaned blog posts

Drug rehab SEO blog writing has not been used because centers have traditionally relied upon Google Ad Words and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers.

This leaves the uncomfortable territory of Drug Rehab SEO. We’ve watched many Florida centers fall because they failed to adopt a search engine optimization strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase SEO and Back-links

Press releases are an underutilized tool in drug rehab SEO. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of The Recover an industry leader in drug rehab marketing and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

The Recover is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing

As many substance abuse treatment centers don’t understand SEO,. They know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate press release services will not allow you to publish general information or self-promotion types of posts.

The Top 28 press Release ideas for Drug Rehab Marketing

Sponsor a local event and write about it
Take a stand on a controversial issue
Announce a new hire, or someone’s promotion
Talk about a new milestone your center has reached
Share your client’s success stories
Publish a collection of testimonials from satisfied clients
Create a podcast and write about it
Share a free “PowerPoint” about your center’s levels of care available at Slide Share
Announce the release of a new video available on your YouTube channel
Establish a scholarship program for people who do not have the ability to pay
Publish your center’s treatment options with a local charity
Share a free “FAQ” sheet available at your center’s website
Share your treatment center’s mission statement
Publish a story about what makes your center different
Create a list of amenities your center offers
Share a link to a new blog page and describe what it is about
Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
Publish a story on why you do not offer Medication-Assisted Treatment
Identify a trend you are noticing within the recovery industry
Debunk a common myth in the treatment business
Create a list of what to bring to rehab
Publish a story about what to expect when someone enters your center for treatment
Tie your press release to a holiday
Answer the most common three questions potential clients would want to know about your center
Mergers and acquisitions
Office relocation or opening a new sober living
New technology trends affecting your industry
Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

The Recover.com is a Panelist at the California EMP Addiction Conference

Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. The Recover will be sharing press release secrets you can put into place immediately that are low cost and produce admits. If you would like to get started earlier on press release you can call Kevin Leonard at 888-510-3898.

The California Addiction Conferences EMP Series 8/16/19 event will have a total of 5 proven leaders. Each sharing proved business and drug rehab marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.

Drug Rehabs Losing Business Marketing Focus

2 Replies

This entry was posted in Substance Abuse Billing, Addiction Conferences, Drug Rehab Consultants, Drug Rehab Marketing, Drug Rehab Marketing Consultants, Drug Rehab SEO, drug rehabs, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, utilization review, Website Development and SEO and tagged Addiction Conferences, California Addiction Conferences, Drug Rehab Collections, Drug Rehab Marketing, Drug Rehab SEO Techniques, drug rehabs, Substance Abuse Billing, Substance Abuse Marketing Lead Generation, utilization review on October 19, 2018 by Charles Davis.

A Snapshot of the business and Drug Rehabs Marketing Side

Drug rehabs during 2019 and for approximately the last five (5) years have been experiencing a trend which has been infecting the financial health and welfare of the addiction treatment industry. Dale Redlich, CEO of Pay-2-Patient and well respected past treatment center owner for over 20 years provides this article with his insight on some issues that owners are facing in our industry with this article.

Drug rehabs have been experiencing a trend that has manifested itself in recent years with;

downsizing
bankruptcies
selling off of assets
staff firings
lack of staff replacement
lack of staff additions
lower staff salaries
changes in marketing techniques
development of joint ventures with financially sound publicly traded companies
mergers and acquisitions

In addition, there is a desperate attempt by many owners and operators of addiction treatment facilities (including the detoxification and lab segment) to develop new relationships. These include banking, investment, and other financial relationships which might result in an infusion of new capital into an otherwise unhealthy marketplace. Basically, inexperienced drug rehabs and operators where wasting financial resources in an attempt to “out do “ their competitors. They are trying to offer more and more luxury within their drug rehabs. They are attempting to compete for a very limited supply of high paying clients

This trend has and will continue to affect not only full-service outpatient, PHP, inpatient, and residential addiction treatment centers West Palm Beach and across the nation, but also all of the ancillary support businesses including, sober living facilities, halfway houses, and private practice therapists as well as labs.

Drug Rehabs Pain Points

The signs have been evident for a substantial time period, but the problem has been and will continue to grow more severe as time continues. The main pain points of drug rehabs are marketing and billing. These are the two hands that are feeding any addiction treatment center.

Many centers have poor drug rehab SEO that is costing them big dollars in the wasted marketing budget. The second biggest pain point is the abundance of money left on the table from substance abuse billing and utilization review. The biggest concern is that some owners think they have this under control. The reasons for this trend varies but in general, it can be seen as being attributable to a number of predictable factors such as;

poor marketing strategies and drug rehab SEO solutions
a severely growing level of competition for the same patients
lack of education on the web marketing and search engine optimization
changes in the number of payments made for treatment by the insurance industry
new and far-reaching legislation which has severely limited the ability of such facilities to engage in traditional marketing
a lack of sufficient capital from an operational standpoint
rapid and unnecessary expansion
an attempt to offer only the most high priced luxury

It may also be seen as a failure of the new wave of financially inexperienced and under capitalized drug rehabs and opiate detox West Palm Beach centers who have been unable to foresee such trends and also have miscalculated the effects of massive changes occurring in the insurance marketplace both for in-network and out of network providers.

Insurance Companies Controlling the Drug Rehabs

One area which evidences this trend in the insurance industry. It is the growing direction for providers to attempt to change from out of network to full in-network providers. Most facilities these days are desperately becoming only in-network providers even though the amount per day paid by the carriers for in-network benefits has steadily been falling.

No longer do the carriers have to devise methods to try to force drug rehabs to become in-network. It was only a few short years ago when the carriers were paying exorbitant amounts per day to out of network providers and the thought process of owners at that time was to remain out of network in order to reap the benefits of the absurd amounts of money which the carriers were paying for out of network benefits. This could not continue forever.

When Insurance Companies Send Payment Directly to Clients

In fact, there are some insurance carriers such as Federal Blue Cross and Empire in Florida which continued to pay large unsustainable amounts directly to centers clients. The carriers continue to issue their reimbursement checks directly to the patient or subscriber. This results in many cases with the insurance checks being cashed by the patient. Thus the drug rehabilitation center is out of their earned money. If you are in this situation you can contact Dale Redlich, CEO of Pay 2 Patient at 954-592-1921. They specialize in collecting from insurers that pay the patient directly.

Understanding Drug Rehabilitation Centers Money Owed

Obviously, this was and continues to damage the providers financially. They are rendering services in good faith but never receiving the checks from the carriers. The reality is that many providers did not even realize that their check-in reimbursement for services rendered had not even been sent to them by the carrier. Some of the providers are losing exorbitant amounts of money in this fashion. Many do not realize this when it is happening.

The result of all of the above circumstances is that the drug rehabs have split into the “have’s” and “have-nots”. If you attend industry events you will likely realize that not only have the attendance numbers plummeted but the actual exhibitors themselves. They are often comprised only of the larger most well funded (and often time owned by publicly traded companies). Many centers are looking for smaller, focused events that also provide business and drug rehab leads education to survive the competitive landscape. In addition, they need to implement strategies of how to properly prepare for these addiction conferences.

Allocating Drug Rehab Marketing Drug Rehab Marketing Dollars

It is unbelievably expensive for a facility to finance large numbers of their marketing staff to attend these events. Many are only marketing to other marketing staff from other facilities. This is financial lunacy, without getting educated on proven business and marketing strategies. Unless the provider has extremely deep pockets which some of them still do.

The savviest operators realize that the money spent on traditional marketing and attendance at events that do not provide proven business and drug rehab marketing practices. The money spent is much better utilized with drug rehabs leads, social media and other types of online selling of their services. One of the biggest mistakes they make is using boots on the ground as their main marketing strategy. Without a robust, healthy and planned marketing mix, many are at great risk of closing their doors.

Getting Control Over Debt Collection and Revenue Cycle Management

Substance abuse billing and revenue cycle management are critical areas for owners. So, where does this leave us? The purpose of this article is to educate drug rehabs on the vast amount of lost revenue that is left on the table. The key areas that need to be addressed are; billing, utilization review, and drug rehab SEO marketing.

However, at the same time that are certain methods which at almost no cost can result in the infusion of additional capital into a sagging P/L statement. Substance abuse billing and debt collection with revenue cycle management for drug rehabs is one potential partial solution to the financial problems being experienced in the healthcare industry and in particular, the addiction treatment industry.

The collection of a debt is a financial strategy which has been around since the time of the money lenders in biblical times. If a company lends money, or advanced money or fails to receive legitimate funds on component aspects of its business it should be entitled to take appropriate action steps to recover the resulting debt if such debt is attributable to the loan or advancement of funds to the potential debtor. There is nothing immoral about a company taking steps to collect its fair debt, In fact, it is business malpractice not to go after the fair debt which is owed.

What is Drug Rehab Revenue Cycle Management?

Revenue Cycle Management is a fancy way of describing the method of tracking accounts receivables. Utilizing such funds at the appropriate time to pay the operational internal debt on an ongoing and predictable basis is critical. Substance abuse billing and revenue cycle management are two key areas centers to look at closely. Drug rehabs are leaving 20-30% of their revenue on the table. Treatment centers need to evaluate their substance abuse billing every year. It is advantages to bring 2-3 billing providers every year.

Evaluating several different substance abuse billing and utilization companies will ensure there is no money left on the table. The insurance companies are playing games with reimbursements, and these companies on the front line. Many billing companies will get lazy after the low hanging fruit is gone. There are many drug rehabs that are owed big dollars. Not knowing how to code is only one of the issues causing this problem. This is one of the biggest areas causing centers to close across the nation. This is one of the topics we are covering in our upcoming addiction conferences EMP Series event on 1/22/19.

Reclaiming Precious Drug Rehabs Operating Capital

The problem experienced by the addiction treatment industry now in many cases is that the provider company has not taken sufficient steps to ensure that it has sufficient operating capital. The money gets spent in a variety of other ways as described above. And oftentimes there are is no margin of error for drug rehabs which results in layoffs and other dire consequences.

It defies our understanding of why a health care provider which is owed money would not take every reasonable and legal action to collect money which it is owed. It seems to be lunacy but at the least very bad business practice.

Reclaiming Drug Rehabs Receivables Doesn’t Cost Much

The return on investment to employ debt collection methods is so low as to beg for utilization. The process is very simple for drug rehabs, but at the same time there are Federal and State regulations which must be complied with and of course, the privacy of the patient/debtor needs to be protected. This can all be accomplished by utilization of the proper documentation.

Don’t get me wrong. It is not easy to collect the debt. Collections methods vary depending upon the type of debt, the age of the debt, the identity and location of the debtor, Federal and State Law, peculiarities of the court system, and other factors but the fact remains that the collection of debt can be “found’ money and help immensely in providing additional and needed revenue to the provider to help with the covering of operational expenses. All addiction treatment centers should have a third party look at their substance abuse billing and utilization review. This will uncover a tremendous about of lost revenue.

Addiction Conferences Educating Drug Rehabs Losing Business Marketing Focus

Operating drug rehabs is a difficult task. Operators of substance abuse treatment centers need ongoing education on the business and drug rehabs leads marketing side of behavioral health. New laws, regulations and knowing how the insurance companies are operating is paramount. Marketing, substance abuse billing and utilization review mean big money for drug rehabilitation centers. Evaluating these regularly will produce large checks of operating cash. The addiction EMP (ethical marketing practices) conference series addresses these issues.

BHNR has brought 14 successful addiction conferences to South Florida. These talk show host/town hall-style conferences provided proven business and marketing strategies to operators during the regulation of our industry in Florida. We are proud of these national addiction conferences.

Drug Rehabs Regaining Business Focus to Survive a New Industry

There is nothing dirty, or unseemly or embarrassing about drug rehabs taking every step possible to recover money which it is owed. After, all don ‘t companies which the provider owes money to try to collect such funds? And, if you’re worried about upsetting the debtor then think about the fact that your employees expect to be paid every week and in my own humble opinion those individuals are a lot more significant than the person who owes your facility money.

Whether you are after co-pays, deductibles, self-pay fees still owed, insurance checks which were sent to the patient, client loans, or other debt your company is entitled to take all lawful means to collect this money. Drug rehabs not only need to look at their collectibles, but also their substance abuse billing providers. This is one of the main reason centers are closing. The insurance companies are playing games with reimbursements.

What is Addiction Conferences Preparation?

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This entry was posted in Addiction Conferences, All About Drug Rehab Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab Marketing Information, Drug Rehab SEO, Rehab Marketing, Rehab Marketing Ideas and tagged Addiction Conferences, Addiction Conferences and Behavioral Health Events, Addiction executive conferences, behavioral health conferences, Drug Rehab Leads Generation, Drug Rehab Marketing, Drug Rehab Marketing Consultants on September 7, 2018 by Charles Davis.

What Are the Goals of Attending Addiction Conferences?

Addiction conferences preparation has benefits for addiction treatment centers, detox’s, sober livings and ancillary service providers. As behavioral health industry professionals, we are experiencing moments of change in how we operate. However, when attending mental health conferences there are several key areas to focus on to get much-needed business and marketing tools.

There are several goals to bear in mind when attending addiction conferences and networking events. These goals vary depending on the position you have with your behavioral health organization. CEO’s, Executives, Directors and Outreach professionals, by design of their role, have different objectives. However, getting out of your comfort zone can pay great dividends if done strategically.

Addiction Conferences Preparation Generates ROI in 2020

Treatment-center-marketing-unprepared-behavioral-health-network-resources-west-palm-beach-FL-300x200 What is Addiction Conferences Preparation?

How to perform addiction conferences preparation?

In 2020 the addiction treatment industry is experiencing many different changes in the business and marketing side. It is vital that you walk away with new business strategies, marketing plan ideas, and drug rehab lead generation sources. The behavioral health industry has several critical pain points that CEO’s and Owners are experiencing.

New operational and marketing laws as spreading across the nation thanks to the new “Florida Model” paving the road with their new patient brokering and operational laws as of July 1, 2017. Getting educated on ethical business and marketing strategies at addiction conferences is paramount at this critical time to survive. Some centers that continued with laissez-faire strategies, resisted change or did not seek the proper education and tools have not survived the red ocean. It is paramount for behavioral health organizations addiction conferences preparation to get specific and strategic intelligence.

CEO’s and Executives Focus on the Big Picture at Addiction Conferences

Drug and alcohol addiction treatment centers, detox’s and sober homes owners have a difficult job. They need to focus on the business, marketing and clinical side of their organization. Many addiction executives are strong on the clinical aspects and addiction treatment in general. Most have started their addiction treatment center because of their strength in this area and their passion to help others struggling with addiction. However, this is only 1/3 of what it takes to run a successful center.

When CEO’s and addiction Executives attend addiction conferences their conversations are much different than the conversation of let’s say Outreach professionals. According to the Harvard Business Review article, “Sales People Need a Strategy for Selling to CEOs,” CEO’s are focused on business outcomes, how decisions affect the entire organization and maximizing their time. The upper management Executives have a much wider business education.

They are looking for business and marketing solutions to their pain points:

effective drug rehab SEO marketing strategies
substance abuse billing procedures
collections
a decent EMR (electronic medical records system)
admissions processes
accreditation
legal aspects
new revenue sources
aftercare opportunities
and many more

They generally are not there to network but to find proven and ethical solutions. They are relying on particular presenters, drug rehab marketing consultants and finding the business and marketing expert leaders attending these addiction professional conferences. They are particularly interested in drug rehab marketing strategies and billing as these are two key areas that generate revenue for the organization.

Directors are Guided by CEO’s and Executives Vision

Directors are also focused on the same areas as the CEO’s and Executives. The difference being is that they put the CEO’s and Executives vision into play. It is vital that they get better educated by the conference presenters, exhibitors a few select attendees that are specialists in whatever is on their plate at that time.

While most Directors in the behavioral health industry have in-depth knowledge in many areas, they need to be experts when leading the company in new areas. They also should be evaluating current procedures and ancillary providers on a regular basis (at the very least every year) to save or generate new revenue. All of these carries great responsibility and consume great amounts of time.

Addiction conferences preparation can provide knowledge and experience from proven thought leaders, This assists drug and alcohol addiction treatment centers, detoxes, sober livings. However, this can be difficult at times because at many mental health conferences there are several presentations going on at the same time. It is impossible for the Directors to be in two places at the same time. Directors need to pick and choose based on their priorities or rely on another employee to attend the other presentation.

Outreach Professionals and Business Development; Obtaining Tools is Critical

Outreach professionals for addiction treatment centers, detox’s, sober homes and service organizations have an extremely stressful position. Unfortunately, the average Outreach position lasts for about 6-12 months. They can no longer just rely on their personal connections. We have seen this on LinkedIn with our 30,000 addiction and behavioral health level one connections. Viewing these LinkedIn profiles while we are growing our tribes it is very concerning. One of the main reasons is this role has traditionally lacked in gaining useful tools to assist them in their daily jobs.

It’s obvious that Outreach professionals are constantly obtaining new clinical knowledge. However, many are not getting the tools on the business and marketing side of behavioral health that are now paramount in their success. They need customer relationship management (CRM’s,) networking tools and strategies, call center training, overall marketing, branding, social media, email marketing, closing techniques and more. Behavioral Health Network Resources provides LinkedIn training for industry professionals. This training grows targeted connection and teaches how to maximize LinkedIn.

Tools for Preparing for Addiction Conferences

Addiction conferences preparation should be providing some of these tools. These tools are essential in their role in generating drug rehab leads. Many owners and operators do not realize that one employee turnover costs about $20,000. Owners and Outreach professionals should aggressively be seeking these tools. Two of the biggest areas are drug rehab marketing and establishing new referral sources.

Addiction treatment center marketing is such a vast area that there are always new strategies and techniques to be learned. One of many examples is business development professionals need to intimately understand the power of social media. How they portray themselves and what they put on social media is a direct reflection of their organization’s brand. It also affects establishing new referral sources. Many are ineffectively, or not using at all the #1 business networking site in the world. They are wasting valuable drug rehab marketing time, or not utilizing their time on LinkedIn.

What is Addiction Conferences Preparation?

In any job, position or role getting out of your comfort zone enables you to grow personally and professionally. This can be difficult because human nature gravitates us towards our comfortable circles. At many substance abuse conferences, you see the same professionals forming in the same groups. Yes, it’s wonderful to chat with our familiar circles, however, it should not dominate your time at these events. Getting outside of the comfort zone, obtaining new tools, business education and forcing yourself to meet everyone in the room is paramount in the state of our industry.

This can be an overwhelming experience and non-productive if you are not prepared. Preparation, maximizing time and follow-up can make the real difference when attending substance abuse conferences. To truly get all the benefits the preparation begins far before the event.

Effective Addiction Networking Starts Weeks Before the Addiction Symposium

With addiction conferences preparation, you should be visiting the conference website. For most, you can get an idea of what organizations will be there. Some event websites only list the sponsors and exhibitors, while others will provide a list of everyone including the attendees.

Examine the list on the event website and write a list putting them into categories like A, B, C, and D. The A’s are the organizations that are new start-ups, organizations that you have been targeting, or ones you must chat with at the event. The B’s are your second tier and so forth. Prepare before you attend the conference. By writing the list and bringing it with you to the event you will not miss any opportunities.

One of the best ways for addiction conferences preparation is to connect prior to the event. Most professionals in our industry do not do this. You should at least reach out to your A’s and B’s through LinkedIn prior to the event. Say you want to visit their booth or meet with them at the conference. This soft introduction says you are a professional and you are interested in meeting them. You will also get an idea of who this new potential referral source is and have some background information to reference when you chat at the event.

Before Attending Addiction Conferences Get Marketing Materials Updated

The above 2020 addiction conferences teaches needed drug rehab marketing ans SEO techniques. Make sure your organization’s brochures, business cards, and exhibitor materials are up to date. Many addiction treatment centers, Detox’s, Sober homes and ancillary service providers do a poor job of keeping these items up to date. The products and services often change, and the marketing materials do not reflect those changes. We see this all the time at the addiction Executive conferences that we hold in our industry. It was an issue until we found a promotional products vendor to work with providing these services for our sponsors and exhibitors. They also offer discounts to our participants.

Prepare for Addiction Conferences They Are Valuable

With addiction conferences preparation, drug and alcohol addiction treatment centers, opiate detox’s, inpatient rehabs, intensive outpatient treatment centers, sober livings, and ancillary service providers reap benefits. This article explains how to prepare for addiction conferences before, during and after. Constantly trying to find drug rehab marketing solutions is the key. Get the most out of attending addiction conferences and networking events. Be strategic, maximize your time and follow-up immediately following the addiction conference.

Behavioral Health Network resources have been an addiction conferences provider for the last four years. In that time we have put on over 14 conferences attracting 150-200 at each event. They have gained the attention of CEO’s and Executives with over 150-200 attending each conference. This unique talk show host, town hall forum has become extremely popular. These addiction professional conferences cover “HOT” topics and provide attendees a chance to “ask the experts” any questions on better business practices, billing, drug testing, licensing, DCF, Accreditation, treatment, sales, marketing, and any other aspect of the addiction and behavioral health industry.

Marketing Package with Sponsorship

We are seeking sponsors for our next addiction conferences EMP events in Florida and California. These sponsorship’s come with a 30-day marketing package. This can be tailored for a treatment center or sales/service organization. The benefits include;

15-minute special presentation
1 thought leader panelist spot
exhibitor booth
email marketing to 25,000 addiction professionals
5 VIP passes into the event
Linked profile makeover
SEO consultation
marketing to our 210,000 audiences
LinkedIn posts to our 30,000 addiction and behavioral health level one connection
Facebook marketing to our 150,000 group members
national exposure for 60 days prior to the event
some literature pieces placed on attendee tables
inclusion in the conference brochure

You can contact Charles Davis at 561-235-6195 to get more information.

Are there other ways to prepare for addiction conferences? We welcome your comments!

How Does Drug Rehab Social Media Marketing Work?

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This entry was posted in Drug Rehab Social Media Marketing, Addiction Treatment Marketing, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab SEO, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged Drug Rehab Lead Generation, Drug Rehab Marketing, drug rehab marketing agency, drug rehab social media marketing on June 11, 2018 by Charles Davis.

Why Drug Rehab Social Media is Needed?

Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

How to Make Drug Rehab Social Media Marketing Work?

If your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

Generates high-quality leads
Increases SEO
Drives targeted traffic to the addiction treatment centers website
Provides one of the best vehicles for branding
One of the lowest costs per acquisition
Greatly assists in local search rankings

Understanding Drug Rehab Social Media Marketing

There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.

By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

Facebook Caught Advertising Agencies with their Pants Down

With Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
Grow a targeted audience for you that you own
Encourage you to do social media marketing in-house
Educate you about the advantages of owning groups
Teach you how to grow groups
Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab SEO Agency Performing?

Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.

If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the clicks on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads by Example

Behavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

Addiction Conferences by Behavioral Health Network Resources

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape, These conferences are in a unique talk show host and town hall forum. They are interactive with no PowerPoint presentations and each features 5 executive thought leaders educating in an open forum.

Drug Rehab Call Centers Get Congress Investigation Letters

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This entry was posted in Drug Rehab Call Centers, Addiction Treatment Centers West Palm Beach, Addiction Treatment Marketing, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Information, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged Addiction Treatment Centers West Palm Beach, Addiction Treatment Marketing, Drug Rehab Call Centers, Drug Rehab Marketing, drug rehab marketing agency on June 3, 2018 by Charles Davis.

What Are the Drug Rehab Call Centers Changes for 2020?

Drug rehab call centers are in the sights of Congress and the this affects marketing in 2020. Eight of the nation’s drug and alcohol addiction treatment center call centers were sent investigation letters from Congress concerning patient brokering. This will change drug rehab lead generation options for addiction treatment centers. You can read a list of those drug rehab call centers that received the letters and what information Congress is requesting below. A buy rehab leads strategy is unpopular with many professionals in the drug and alcohol addiction industry. Even with its’ unpopularity, these businesses have thrived over the years. Most likely due to many drug and alcohol addiction treatment center owners relying on short-term solutions to their long-term problem of maintaining a census.

Drug Rehab Call Centers Being Checked Out by Congress on Drug Rehab Lead Generation

Big brother is watching the drug and alcohol addiction treatment industry on many different levels affecting treatment calls. The strict patient brokering laws that were passed on July 1, 2017, for addiction treatment centers in West Palm Beach, Florida have paved the road for the nation. The new “Florida Model” is one of the most positive things that has come out of Florida for the addiction treatment industry. California is now in the process with legislation to fight patient brokering, many more states will follow.

Unfortunately, the media in its’ frenzy to gain readers and viewers for advertising dollars have beat up Florida causing some ethical operators to close their doors. They were dubbed with the “Florida Shuffle” which should be the “national body shuffle.” The irresponsible news media coverage has caused many to seek treatment in other areas of the country. This hurt the ethical players and more importantly caused some to get treatment in other areas that are worse than Florida. Forbes magazine reported we are in a 35 billion dollar a year industry, and NBC News reported that Florida only accounts for 1 billion. Florida is certainly not the worst state concerning patient brokering. The media in its’ slanted coverage, unknowingly may have caused life-threatening situations to many. It will be interesting to see if the media does a story covering drug rehab call centers across the nation.

Addiction Treatment Centers Competing in a Red Ocean in 2020

For 2020 many addiction treatment centers think they cannot compete with the big players in the sandbox due to their lack of education on proven drug rehab marketing strategies. They see the bigger players spending over six figures a month on addiction treatment marketing and resort to a quick fix . The quick fixes for their drug rehab lead generation include a buy rehab leads strategy from drug rehab call centers, soon to come again Google Ad Words and the one trick pony cookie cutter solutions offered by the large drug rehab marketing agencies that rely on the churn of the 14,000 treatment centers across the US. Florida was hit with a double whammy with the new laws passed on July 1, 2017, and then again with Google restricting drug and alcohol addiction treatment pay per click ads. Unfortunately, with the new investigation of Congress on call centers, some will go back to Ad Words if they qualify through Google.

Drug Rehab Call Centers Leads Strategy

If the small to medium treatment centers did not waste their time and money on the short-term solutions but instead invested in a long-term organic strategy they would be much better off. It’s an interesting situation if you consider that many of the leads generated from call centers are not a good fit for the treatment centers. In addition, some shady drug rehab call centers sell the same rehabilitation lead to many centers. Once the center starts to complain they are not receiving treatment leads, the drug rehab call centers concentrate on sending a few well-qualified leads. And now in Florida, it is illegal to sell the well-qualified calls which are verification of benefits (VOB Calls.) If you are an addiction treatment center in Florida and are buying VOB (verification of benefits) calls, or if you are buying calls from a call center based in Florida you are at great risk including legal problems, felony charges, high fines and jail time.

Google AdWords and PPC for Drug Rehab Marketing Strategy

It’s unfortunate that the small to medium size treatment centers revert to using AdWords and a buy rehab leads strategy. Consider this, pay per click accounts for 1.91% of the addiction treatment calls from page one of Google. Many of these calls are not a good fit for the drug and alcohol rehabilitation treatment centers. The first three organic listings on page one of Google account for almost 70% of the page one clicks. In addition, they need to be ranking in the Google 3-pack on page one. It takes time and knowledge to rank on page one of Google. Many of the large one trick pony marketing agencies who have a hard time retaining the best marketing talent gloss over these critical elements.

That is why it is extremely important to have drug rehab marketing consultants driving your addiction treatment marketing machine. This also applies to the addiction treatment ancillary services providers lead generation strategies. Many of the nation’s best marketing consultants have left the large drug rehab marketing agencies because they know their worth. They have left the one trick pony cookie cutter agencies because these marketing agencies simply cannot afford to pay them well enough because they rely on the glitz and glamour. They are spending big bucks on their Executive salaries, conferences, airfares, high-end restaurants and extravagant entertaining.

What Congress is Seeking from Drug Rehab Call Centers

Congress is seeking detailed and document answers to 10 questions regarding how these drug rehab call centers have been operating. Here are the areas that are looking to get information on;

operations, copies of policies and procedures,
how they obtain new treatment center, detox or sober living clients
how they refer out
process calls, questions asked, information provided, disclosure, and if staff have any certifications
how payment is determined
all signed contracts from treatment centers, detox’s and sober livings
are they helping get health insurance to cover drug and alcohol addiction treatment
all companies they are affiliated with including detox’s, sober livings, drug testing labs, billing companies and other drug and alcohol addiction treatment centers
disclosures on their websites
a complete disclosure of pay per click, AdWords, and paid advertising
documented number of drug rehab treatment calls every month since 2013
list of any organizations, all their emails and any communications they have dealt with that had license revoked or been shut down and why this happened
A list of employees that have any criminal charges or any lawsuits to the call centers in relationship to patient brokering

What Drug Rehabs Lead Generation Companies Were Contacted?

There are more than a handful of the industry organizations that have to answer to Congress. all of these below had a briefing with the committee staff. Below are the 8 call centers that were contacted by Congress.

American Addiction Centers
Treatment Management Company
Redwood Recovery Solutions
Addiction Recovery Now
Addiction No More
Elite Rehab Placement
Solutions Recovery Center
Intervention Allies

Drug Rehab Call Centers Regulation is Coming from Congress

For drug rehab call centers and unethical operators in the addiction treatment rehabilitation marketing, the writing is on the wall. Big brother is examining every business and addiction recovery marketing aspect of our industry. Not only drug rehab call centers but also substance abuse drug testing labs, insurance, substance abuse billing, addiction treatment centers, opiate detox and sober livings. They are gathering the needed information to take down patient brokering and help save lives.

We’d like to hear your thoughts on call centers being investigated, leave a remark below.

Drug Rehab Marketing Strategy Understanding Social Media

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This entry was posted in Drug Rehab Social Media Marketing, All About Drug Rehab Marketing, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Information, Drug Rehab SEO, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged buy treatment calls, Drug Rehab Consultants, Drug Rehab Leads, Drug Rehab Marketing, drug rehab marketing agency, Drug Rehab Marketing Buy Rehab Leads, Drug Rehab Marketing Ideas, drug rehab SEO California, Drug Rehab SEO Techniques, drug rehab social media marketing on May 20, 2018 by Charles Davis.

What is a Good Drug Rehab Marketing Strategy in 2020?

A drug rehab marketing strategy in 2020 is only effective if you get your message in front of your target audience. Being able to reach addiction professionals or consumers interested in treatment are not understood by many organizations in the addiction treatment industry. There are very few that specialize in a drug rehab marketing strategy using organic social media marketing towards consumers, or addiction professionals.

How Drug Rehab Marketing Suffers from Digital Darwinism?

A drug rehab marketing strategy usually suffers from digital Darwinism. Lead generation takes knowledge of the best social media platforms. Each platform has its own strength to be utilized in our industry, and all organizations in our field need to be on these platforms.

Social media has changed the marketing world forever. If you can learn one thing from this post (content is KING) it will put you down the correct path to ensure social media marketing is a big component of your marketing mix. Your business should have a social reach in the millions with your drug rehab marketing strategy. It takes big numbers to generate leads. Many industry organizations do not include social media in their marketing mix making it one of the Top 3 Drug Rehab Marketing Missing Links in marketing efforts.

Social Media Marketing on Facebook, LinkedIn, Twitter, and YouTube Must be Included

Treatment centers and sales/service organizations need to be on 5 social mediums; LinkedIn, Facebook, Twitter, and YouTube. There are many more platforms, however, these should be the top five. Utilizing these five also provides much-needed drug rehab SEO.

Industry organization’s need to take the reins on these social media platforms and include their own staff to build an audience. If you’re paying an agency to market for you, chances are extremely high they do not have the organic audience in our industry (professionals, or individuals seeking treatment.) Ask them to show you their audience that they have grown for their business. This will show if they are leading by example and truly understand how to perform social media marketing. If you are paying an agency, you better make sure they are growing an audience for you that is yours, otherwise, once you stop paying for paid advertising you will have nothing to show for your marketing dollars.

Dangers of AdWords and PPC Marketing with Addiction Treatment Center Marketing

Many addiction treatment centers do not have a business plan, marketing plan, marketing mix, or any formal drug rehab marketing strategy. I’m sure we will see many making the same mistake of jumping back on the AdWords merry-go-round in July of 2018. This will be dis-concerning to witness, as an organic play produces much higher results in the long run. AdWords only accounts for an average of 1.19% of the click-throughs on page one, as compared to the first three organic slots that produce about 70% of the click-throughs. With the high cost of pay per click in our industry. It will be sad to see those centers that revert back to the pay per click short-term solution to their long-term problem of maintaining a census.

Addiction Conferences Educating on Social Media and Drug Rehab Marketing

Behavioral Health Network Resources holds several addiction conferences across the US. Our addiction conferences 2020 series on 5/20/20 educates on using LinkedIn. The exclusive training teaches you how to effectively use LinkedIn for new referral sources. It will walk you though building a powerful file that ranks on LinkedIn and Google. We have mastered getting LinkedIn profiles on page one of Google. Try and Google “drug rehab marketing”, d”drug rehab marketing agency”, and “drug rehab SEO.” Our CEO’s LinkedIn profile shows up for those terms and many more.

They educate industry Executives and marketing professionals at each of the Executive Thought Leader events. This is a unique talk show host, with a town hall format that engages the 150-200 attendees at each event. These events feature 5 proven and respected thought leaders on the business and marketing side of our industry. These panelists provide intelligence on how to generate revenue, save revenue and operate ethically. At each of these events, BHNR reveals many drug rehab marketing strategies and social media secrets to assist in your addiction treatment marketing, including content on the above social platforms. Learn more about our ethical drug rehab marketing addiction conferences on April 30, 2019.

Drug Rehab Marketing Needs to Build Targeted Audiences They Own

it is paramount that addiction treatment centers, detox’s, sober livings and sales/service organizations start doing their own organic audience building and marketing. Once on page one of Google, in the first three slots, or on Google maps you generally stay there for a long period of time. Social media is earned over time and building a large footprint is no easy feat. Many addiction treatment centers, detox’s, sober livings and ancillary service providers need training on maximizing social media.

Addiction Treatment Center Marketing, Wheres Your Audience

Education on Effective Addiction Treatment Center Marketing

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

What Are Addiction Treatment Center Marketing Components?

Drug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.

The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the clicks. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab marketing and SEO strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:

SEO
AdWords
PPC
“DRIP” Campaigns
mobile activity
call center lead generation
email mail marketing
organic rankings
Facebook
drug rehab marketing on LinkedIn
addiction conferences
branding
networking
knowing all the search engines

Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

The E-Harmony of Addition Treatment Center Marketing

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.

They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

Treatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.

However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.

Addiction Treatment Social Media Marketing

Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
Tracking their marketing with Google analytics and knowing where and what is producing their calls with Call Tracking Metrics.
How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

Learn Addiction Treatment Center Marketing Strategies

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
Teach you how to grow and utilize social media.
Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
Increase your web traffic using social media.
Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
Teach you how to market to your Alumni
Available to represent you at any conferences

Build a Targeted Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

60,000 Addiction and behavioral health professional email contacts
15,000 Addiction and behavioral health contacts in Florida
30,000 Level one addiction and behavioral health connections on LinkedIn
33,000 Addiction and behavioral health Followers on LinkedIn
Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.

Our addiction conferences provide drug rehab marketing strategies. These events have five executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our 2020 events are around the corner, give us a call if you would like to be a sponsor.

Addiction Conferences 2021 Get Linked for Addiction Professionals

6/29/21 — Riviera Beach, FL

What Are Drug Rehab Marketing Citations?

Ranking on Page One of Google is Paramount

99% of Drug Rehab Marketing Doesn’t Rank on Google

Drug Rehab Marketing Citations Help Search Engine Optimization (SEO)

Capitalizing on Back-links Increases SEO

Building SEO Back-links Requires a Good Drug Rehab Marketing Agency

Drug Rehab Marketing Citations Relationship to SEO

California Drug Rehabs Need SEO

Citations Are Not a Guarantee of Page One Rankings with SEO

California CEO’s Get Proven Drug Rehab Marketing and SEO Training

Learning Drug Rehab Marketing and SEO Strategies

California Drug Rehab Marketing Strategies Are Critical

How To Strategically Build a Referral Network in California?

What Are the Top 7 Reasons Drug Rehab Marketing SEO Strategies are Needed in California?

Content Drug Rehab Marketing Strategy

How Can California Use a Drug Rehab Marketing Content Strategy?

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

Press Releases Used Correctly Increase SEO and Back-links

How to Effectively Use Press Releases for Drug Rehab Marketing

The Top 28 press Release ideas for Drug Rehab Marketing

The Recover.com is a Panelist at the California EMP Addiction Conference

A Snapshot of the business and Drug Rehabs Marketing Side

Drug Rehabs Pain Points

Insurance Companies Controlling the Drug Rehabs

When Insurance Companies Send Payment Directly to Clients

Understanding Drug Rehabilitation Centers Money Owed

Allocating Drug Rehab Marketing Drug Rehab Marketing Dollars

Getting Control Over Debt Collection and Revenue Cycle Management

What is Drug Rehab Revenue Cycle Management?

Reclaiming Precious Drug Rehabs Operating Capital

Reclaiming Drug Rehabs Receivables Doesn’t Cost Much

Addiction Conferences Educating Drug Rehabs Losing Business Marketing Focus

Drug Rehabs Regaining Business Focus to Survive a New Industry

What Are the Goals of Attending Addiction Conferences?

Addiction Conferences Preparation Generates ROI in 2020

CEO’s and Executives Focus on the Big Picture at Addiction Conferences

Directors are Guided by CEO’s and Executives Vision

Outreach Professionals and Business Development; Obtaining Tools is Critical

Tools for Preparing for Addiction Conferences

What is Addiction Conferences Preparation?

Effective Addiction Networking Starts Weeks Before the Addiction Symposium

Before Attending Addiction Conferences Get Marketing Materials Updated

Prepare for Addiction Conferences They Are Valuable

Marketing Package with Sponsorship

Why Drug Rehab Social Media is Needed?

How to Make Drug Rehab Social Media Marketing Work?

Understanding Drug Rehab Social Media Marketing

Facebook Caught Advertising Agencies with their Pants Down

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

How Well is Your Current Drug Rehab SEO Agency Performing?

Behavioral Health Network Resources Leads by Example

What Are the Drug Rehab Call Centers Changes for 2020?

Drug Rehab Call Centers Being Checked Out by Congress on Drug Rehab Lead Generation

Addiction Treatment Centers Competing in a Red Ocean in 2020

Drug Rehab Call Centers Leads Strategy

Google AdWords and PPC for Drug Rehab Marketing Strategy

What Congress is Seeking from Drug Rehab Call Centers

What Drug Rehabs Lead Generation Companies Were Contacted?

Drug Rehab Call Centers Regulation is Coming from Congress

What is a Good Drug Rehab Marketing Strategy in 2020?

How Drug Rehab Marketing Suffers from Digital Darwinism?

Social Media Marketing on Facebook, LinkedIn, Twitter, and YouTube Must be Included

Dangers of AdWords and PPC Marketing with Addiction Treatment Center Marketing

Addiction Conferences Educating on Social Media and Drug Rehab Marketing

Drug Rehab Marketing Needs to Build Targeted Audiences They Own

Education on Effective Addiction Treatment Center Marketing

What Are Addiction Treatment Center Marketing Components?

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

The E-Harmony of Addition Treatment Center Marketing

Understanding How to Use Social Media for Drug Rehab Marketing

Addiction Treatment Social Media Marketing

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

Learn Addiction Treatment Center Marketing Strategies

Build a Targeted Audience

Improving You’re Addiction Treatment Center Marketing Strategies

Addiction Professional Networking

Addiction Industry Business and Marketing Intel

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