Category Archives: Rehab Marketing Ideas

addiction treatment marketing Millennials

Addiction Treatment Marketing Neglects Millennials

Leave a reply

Drug Rehab Marketing Influenced by Millennial Population

Addiction treatment marketing neglects millennial in many ways. There is an understanding gap between millennial’s and addiction treatment marketing organizations in our industry. Millennial’s are changing addiction treatment marketing and behavioral health marketing.  I know, I am one and have been in treatment a couple of times. We are forcing businesses to truly engage and build relationships with us to get into treatment. We are in a scared and confused state and need to be in touch and comfortable with our treatment center decision.

Addiction Treatment Marketing Neglects Millennial’s Lifestyle

%Drug Rehab SEO Addiction Treatment Marketing Neglects Millennials

I am part of a generation that currently represents the largest potential lifetime value of all the consumer segments. We are not uneducated, lazy, or unwilling, We understand that we need to seek help for our addiction and behavioral health issues. We all know that the national success rates of treatment are at about 10%. The reality is that we need to be in treatment more than once, and treatment centers need to not only attracted and engage us but also stay in front of us after we leave their center. this is one of the areas that addiction treatment marketing neglects millennial.

Understanding How to Use Facebook to Reach a Millennial

After attending a marketing conference in Las Vegas where millennial’s was the hot topic. It dawned on me that there is a huge gap between millennial’s and addiction treatment marketing. That addiction treatment marketing neglects millennials in many ways. This is because they are failing to attract and engage us. We are their largest target market. The addiction treatment industry is being dominated by the largest social medium (Facebook) with patient broker.

This is because they understand how to attract, and engage individuals seeking treatment. Treatment centers need to understand and use more sophisticated marketing that attracts, engages, and brings the viewer to their websites. Facebook has over 2 billion users and the largest audience of millennial’s. Addiction treatment centers must learn how to use this social media in their lead generation strategies. They must learn how to implement strategies when marketing to millennial’s.

%Drug Rehab SEO Addiction Treatment Marketing Neglects Millennials

Addiction Executive Talk Show Host/Town Hall conferences providing ethical business and marketing strategies. Next conference on 4/30/19 in Riviera Beach, FL

Millennials are the largest audience of potential users of drug and alcohol addiction treatment.  A millennial is anyone born between 1980 and 2005; there are over 80 million. We are ethnically diverse, mainly college graduates, and know/dominate the internet. The internet, cell phones, and social media are our BFF’s where we spend most of our time. Facebook, Twitter, Snap Chat, and yes even LinkedIn are some of our favorites The internet, cell phones, and social media are our BFF’s. There must be an awareness, that this is the largest segment of potential clients, to get rid of the separation between millennial’s and addiction treatment marketing. Want to learn more about social media marketing?

Lack of Engagement is How Addiction Treatment Marketing Neglects Millennial’s

When trying to figure out why they are not getting through to us, addiction treatment falls short in sustaining a truly dedicated effort to connecting with us. This type of approach involves developing programs from scratch specifically for millennial’s, including content, getting us to engage and building a trust relationship. We spend most of our time on mobile devices and want to be engaged. Social media marketing and getting on page one of Google with drug rehab SEO is critical.

Addiction Treatment Marketing Mistakes to Millennial’s

%Drug Rehab SEO Addiction Treatment Marketing Neglects MillennialsFrom a marketing professional perspective, it really is the basics.  Offering potential client/service engagement using our language, in an honest and true story we can relate to, not clinical jargon. We understand what we are experiencing with our drug and alcohol issues and attacking us from a clinical perceptive does not work effectively. Please stop with the, we are Sunshine Rehab, were JACHO accredited, and we have open beds. This type of marketing is useless and embarrassing to your center. Try hitting us up with content that relates to our lives, and what we are experiencing.

Marketing with Lack of Attracting and Engaging Content With Drug Rehab Marketing

%Drug Rehab SEO Addiction Treatment Marketing Neglects MillennialsThe bottom-line is millennial’s are going to use our “inner circle” to find out about treatment. We are looking for social mediums that are not polished and professional.  We are thirsting for, interesting, real-life experiences similar to ours that opens us up, and email contact that touches us a makes us want to engage.  We prefer to see content that relates to us, not clinical crap, and not what a cookie cutter drug rehab marketing agency thinks we want.

One of the biggest problems is many treatment centers and sales/service organizations want an instant return. They are used to getting instant results with PPC. Social media is only a part of your marketing mix, and the audience is earned over time. It requires your most important web marketing tool which is your blog. This requires content that is attracting and engaging to the reader. The landscape of social media has changed due to complex algorithms.

Include Getting In-front of Millennial’s Key with a Drug Rehab Marketing Plan

The days of just posting and seeing results are gone for addiction treatment marketing. You either have to pay Facebook or LinkedIn for ads or build your own audiences within these mediums. Our 90-day social media marketing package not only taps you instantly into our audience but also grows an audience that is your intellectual property after our 90-day social media marketing program.

Examine your marketing model and take the time to engage with millennial’s; we are the most powerful buying group in the nation. If you don’t get in front of us and engages us chances are you will not be seeing us in your center.

The article was written by Millennial and drug rehab marketing and SEO consultant Madison Richards.

%Drug Rehab SEO Addiction Treatment Marketing Neglects MillennialsIf you are interested in tapping into our captured audience of 30,000 addiction and behavioral health level one connections on LinkedIn, our 14 LinkedIn addiction groups with 50,000 members, our 15,000 addiction-related Facebook friends, our 40 Facebook addiction groups with over 150,000 members, our 12,000 addiction twitter followers, and our professional email list of over 40,000 addiction professionals contact Charles Davis at 561-235-6195, or info@behavioralhealthnetworkresources.com.

Click the above pic to see 60 of the webs best addiction groups with over 200,000 members, or click the highlighted links below to join a couple of the most popular Facebook groups.

Give us your input on this article…

Where are your addiction treatment marketing dollars

Where Are Your Addiction Treatment Marketing Dollars?

Leave a reply

Why Will There be Wasted Drug Rehab Marketing Dollars?

Addiction treatment marketing dollars can be spent quickly without any type of return. Many drug rehabs are unaware they are wasting their drug rehab marketing budget allocated for 2020. There are many layers of their marketing mix that need to be in place to be effective and understood to not waste their marketing budget.

%Drug Rehab SEO Where Are Your Addiction Treatment Marketing Dollars?Many drug and alcohol addiction treatment centers don’t realize the base number that they must invest yearly with their addiction treatment marketing dollars to grow ethically. There is a baseline number that addiction treatment centers and addiction sales/service organizations should be spending on their marketing budget. There are many components needed in their marketing mix; website, drug rehab SEO, pay per click, “DRIP” Campaigns, and mobile optimization. These are just a few of many. Some other areas are;

  • call center lead generation
  • snail mail
  • email mail marketing
  • organic rankings
  • gorilla marketing

As the list goes on it also includes Facebook, LinkedIn, addiction professional conferences, branding, networking, knowing all the search engines, listings on high traffic addiction sites, being a thought leader and many more.

One more extremely important piece is putting into place analytics; Google analytics, and call tracking. Google is free, and call tracking is very inexpensive. The information that these give will save treatment centers big dollars. They must be able to tell what is working, what is not working, and adjust quickly to these situations.

Addiction Treatment Marketing Dollars in the Mix

There are many that are not using a marketing mix in 2021, and not spending enough. They expect immediate results that they will not be able to achieve with what they have allocated for their marketing. There are big dollars that can be generated in profits. However, there is a cost to marketing in our industry. Being wise with their treatment centers addiction treatment marketing dollars is becoming paramount.

%Drug Rehab SEO Where Are Your Addiction Treatment Marketing Dollars?Many behavioral health organizations put all their marketing dollars into boots on the ground strategy. They are ignoring a drug rehab SEO marketing strategy drug rehab SEO marketing strategy. This tight-knit network can only produce a limited amount of referrals. This is extremely risky considering they are trading the same referrals. This is the #1 reason the turn over rate for outreach professionals is 6-12 months. At some point, treatment centers must generate new referrals.

Web marketing outperforms all other marketing combined, however, it requires a foundation including proper website development, SEO, and social media marketing. Owners must provide education and resources for their outreach professionals and provide them with useful tools instead of hiring them solely based on their referral sources. Contracting an experienced drug rehab marketing consultant can provide these tools in addition to guidance on how to properly set-up your website, SEO and social media marketing.

Caution with Valuable Drug Rehab Marketing Dollars

We have a client, that is utilizing our drug rehab social media marketing to maximize his treatment centers addiction treatment marketing dollars. This client is brand new to web marketing in our industry. They were shocked at how complicated and expensive it is to have a successful marketing campaign, and the many different components it entails.

We explained, there are about 75 big players spending $500,000-$1,500,000 per month just in PPC/ADWORDS. This makes it extremely difficult for small to medium players.

 

%Drug Rehab SEO Where Are Your Addiction Treatment Marketing Dollars?The smaller players often make a critical mistake when that are investing in their marketing. Their mistake is the very 1st step needed and is often skipped or not respected. The thought that this is too costly is extremely short-sighted because they burn much more than that before they figure out that what they are doing is not working.

Drug Rehab Marketing Revenue Saved by S.W.O.T.

%Drug Rehab SEO Where Are Your Addiction Treatment Marketing Dollars?

We suggested to do a S.W.O.T analysis and explained, a SWOT analysis digs deep and reveals many cost-saving avenues for marketing. This is important because we need to know where the big players are spending and the players that are on your level. Without this crucial piece of intelligence the marketing it is just a guessing game and dollars are being wasted. This analysis also looks at where your web assets are leaking Google juice. Website development and SEO are the top mistakes made by organizations in the addiction treatment industry. Without these be set-up properly you will continue to waste marketing dollars.

This client knew we were thought leaders in marketing in the addiction treatment industry by our activity and exposure.

We carefully explained the many pain points in drug and alcohol addiction treatment center marketing drug and alcohol addiction treatment center marketing. I went in depth on the many avenues to consider including PPC, call center lead generation, “drip” campaigns, mobile devices (#1 in conversion rates, and if your site is not mobile friendly GOOGLE will no longer index your site), Facebook, LinkedIn, organic site marketing vs paid site marketing, crowd sourcing organic model, and many more. It critical to find a way to follow-up with and keep putting all the individuals that called, inquired, or clicked through on their services through the sales funnel again, and again until they become a client.

This client with the help of our web marketing partners is now enjoying 4-6 new clients every month with an investment that is only a fraction of the revenue they are generating.

Learn Where You Are Spending Your Companies Addiction Treatment Marketing Dollars in 2021

Addiction treatment marketing dollars can be saved. Many drug and alcohol addiction treatment centers take short-cuts, and many times take the lowest bidder for their marketing. Some hire a large drug rehab marketing agency thinking they are covered. Understanding why these mistakes are being made is paramount. These are critical mistakes that cost big money. Many owners do not like the experienced marketing leaders in our industry tell them, and the investment that is needed to generate clients. Taking the lowest bidder, and short-cuts costs twice as much than if you invested the time, money, and resources to get the many mechanisms in place for effective marketing. If these are not in place your web marketing efforts will be ineffective.

%Drug Rehab SEO Where Are Your Addiction Treatment Marketing Dollars?Addiction conferences are educating on the moments of change with the drug rehab marketing and business side of behavioral health. You can get valuable ethical marketing and business education at our addiction conferences educating on ethical business and drug rehab marketing. Each of our addiction conferences has 5 Executive thought leader panelists providing proven addiction recovery marketing strategies.