Category Archives: Drug Rehab Marketing

Articles on drug rehab SEO marketing, addiction conferences, drug rehab leads, and drug rehab marketing agency. Other categories are drug rehab consultants, addiction treatment center marketing and information on California drug rehabs. Our main focus is to educate addiction treatment centers CEO’s, executives and directors on proven business and drug rehab marketing strategy.

Drug Rehab Marketing Including SEO

Drug rehab marketing is needed to fight against the new business and marketing laws. Drug rehab lead generation is more than a buy rehab leads tactic. Addiction treatment centers are relying up Legit Script, Ad Words, and boots on the ground. These are risky with all the major changes occurring in the behavioral health industry. These are all things to be considered in your business and marketing plan.

They need to be strategic with an investment of time and resources. 90% of the treatment center’s websites are not structurally correct. This is causing and had caused them to waste big dollars. Putting marketing dollars on a Google juice leaking website is a poor business decision.

Investing in drug rehab SEO will outproduce all other marketing combined. However, to do this it takes consultants, guidance and a rehab marketing agency.

Drug Rehab SEO Needs to Communicate with Google

Drug rehab SEO is the native language of Google. Google is trying to answer their question from the individual typing is a search term. Then Google trying to find the best answers to the quarry searches the world wide web. Having the proper website structure, H Tags, ALT Tags, SERP descriptions and valuable content is key. These are all road signs you can put up internally on your website to attract the Google Spiders.

Drug Rehab SEO Marketing Vs. Digital Darwinism

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Drug rehab marketing and drug rehab SEO is understandably becoming the most important part of drug and alcohol addiction treatment centers business model. Search engine optimization (drug rehab SEO) is what allows Google to effectively communicate with your website. Search engines speak many languages, but SEO is what it understands best. It requires on-page and off-page critical areas to rank on page one.

Advertising or drug rehab marketing for intensive outpatient programs and inpatient drug rehabs requires many different areas. CEO’s and Directors have always taken short term solutions to their long-term problem of a healthy census. They expect immediate results in all their drug rehab SEO marketing efforts. Many rehabilitation centers are seeking that one thing. They think they can do one singular thing that generates clients or gets them page one rankings, it doesn’t exist. Drug rehab SEO and marketing takes many things to accomplish, time and investment.

Understanding Drug Rehab Marketing and Digital Darwinism

Drug rehab SEO has made digital Darwinism a thing in the 21st-century. It demonstrates that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide.

The one thing they all had in common is that they suffered from drug rehab SEO digital Darwinism. They stayed with past and outdated drug rehab marketing, SEO and business strategies. These consist of a “buy rehab leads” mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.

Now, in 2019, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic drug rehab marketing. Google AdWords is not the answer for small to medium size players. A $10,000 budget gets eaten fast considering there are big players spending in excess of $500,000 per month. In order to achieve page one rankings in organic marketing, it takes;

a structurally correct website
schema
a fast loading website
drug rehab SEO

Each component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one clicks. The first three organic slots and Maps account for 70% of page one clicks.

Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions

Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web drug rehab marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $500,000’s every month.

They can compete with proven drug rehab SEO strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option (click to read more on how they are burning operators.) Many of these agencies do not even rank for key terms for their own business like;

drug rehab SEO
drug rehab marketing agency
drug rehab marketing consultants
drug rehab marketing

If they can’t rank their own business with their drug rehab marketing, how can you expect them to rank yours? Being educated on the many components of SEO, knowing what to look for, and performing some of the drug rehab SEO themselves will get the smaller centers on page one of Google.

What Are Drug Rehab SEO and Drug Rehab Marketing?

Drug rehab SEO marketing goes beyond outreach and “buy rehab leads”. It is a key component in addiction treatment center lead generation. Some of the things consist of:

proper website development
building high PR7, PR8, and PR9 backlinks
schema
Google My Business
proper H tags
keyword counts
META descriptions
SERP descriptions
ALT tags
URL’s with keyword
and many more

Then there is off-page SEO that involves drug rehab SEO marketing and citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in drug rehab website development about the importance of speed. This is what he had to say;

After proper website development and drug rehab SEO marketing, speed becomes a big factor when ranking on mobile.

While it is impossible to name all the different components, the CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the rehabilitation industry have a poor website structure in their drug rehab lead generation strategy.

Critical Business Areas Are Drug Rehab SEO Marketing and Substance Abuse Billing

In any business, the #1 factor is generating revenue. With our industry this is done with drug rehab marketing and drug rehab SEO. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table.

Marketing dollars are being thrown and wasted on top of a poorly developed website with poor marketing. In-house billing and unchecked substance abuse billing and revenue cycle management companies errors are costing centers operating revenue. If you aren’t looking at the following you may not be in business much longer:

how many organic keywords are we ranking for?
are we ranking in Google maps for long tail keywords (IE drug rehabs followed by city)
have a niche drug rehab SEO agency that is increasing rankings on a monthly basis

Our industry is changing fast and the organizations that don’t adapt with proven drug rehab marketing strategies will not stay in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors. Drug rehab centers need to find the best digital marketing agency or digital marketing services. They not only need to find the industries best search engine optimization agencies but also ones like BHNR that teach their clients search engine optimization.

Marketing Directors Role in Drug Rehab Marketing

Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up? They are usually let go because they have little value to the organization with drug rehab marketing.

They have no drug rehab marketing or even more drug rehab SEO education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about six months to one year.

What treatment center owners don’t realize is that each employee turnover costs the organization $20,000 in hidden costs. Weeks of rev up time, training, education, administrative costs, HR, equipment, systems to be learned =, and many more. The main reason why this is occurring in our industry is that owners are not supplying the correct tools to Marketing and Outreach. They are relying upon these positions to generate calls, instead of providing the calls for them to convert. This was ok in the past, however, with the current climate it is essential for operators to have a robust business and marketing plan in place.

Drug Rehab Website Development is the First and Most Important Step

The very first step in a solid drug rehab marketing plan is drug rehab SEO website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.

On the other hand, a website developer plays a much larger role in drug rehab marketing on the web. This is because they have an understanding of drug rehab SEO. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch.

There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. Ask yourself, did we build our website with drug rehab SEO marketing in mind? If a website does not have the following Google will not rank you or rank poorly::

a proper silo
schema, sitemap
HTTPS
mobile optimization
proper local drug rehab SEO

What to Look for in Drug Rehab SEO Marketing?

There are very specific things to look for with drug rehab marketing, and even more so with drug rehab SEO. A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined.

There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a understanding of drug rehab SEO and a good drug rehab marketing strategy. If your organization or drug rehab marketing agency is not getting your facility on the first page of Google in the 3-pack or in the first three slots on page one organically for key long tail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.

Drug Rehab SEO Marketing 40 Point Checklist for CEO’s and Marketing Directors

As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab marketing and drug rehab SEO questions;

Is our website structurally correct?
Is the hierarchy of our website good for Google?
Are the URL’s for our website correct for drug rehab SEO?
Does our website have an SSL certificate?
Do we have schema incorporated into our website?
Are our Google maps properly coded and placed on our website?
Does our website have a sitemap and have we told Google it’s there?
What is our list of drug rehab marketing keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
Do the main pages of our website have SEO for these keywords?
Is our website fast enough on mobile for the new speed update released on July 9, 2018?
What drug rehab marketing agency is performing our drug rehab SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
What keywords are we using in our drug rehab SEO marketing and are ranking in the Google 3-pack?
How do we understand Google analytics and how to use it to build our marketing campaign?
What posts from our drug rehab marketing are producing the most calls from our call tracking metrics?
How many calls are being produced by our marketing company?
When was the last time we posted in our Google My Business?
When was the last time we uploaded pictures in our Google My Business?
Are we using Yoast to check the bare minimum for our drug rehab SEO?
Are our pictures on the website optimized?
Do we have a blog?
Is our blog long-form (1,500 words or more)?
Is our blog content attracting, engaging to our target audience and does it touch an emotional level?
Does our SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google? Do we need a drug rehab SEO blog writing service provider?
Do we any orphaned posts?
How are we building quality drug rehab SEO back-links?
How many drug rehab marketing and drug rehab SEO citations do we have?
Do we have a staff page linking to LinkedIn. This is part of drug rehab SEO marketing?
Are we getting regular Google Reviews? If not, why?
Can we use email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
How many of our staff are involved in our drug rehab marketing on social media? And, what are the uniform messages we are using?
Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab SEO marketing on Facebook and LinkedIn?
Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
What is our activity on the World’s #1 business networking site LinkedIn (500 million members)? Are you using drug rehab SEO marketing strategies to connect on LinkedIn?
Do we understand how to maximize Facebook (2 billion members)
Are we driving 500-1000 targeted visitors (per article) to your blog posts?
Do we understand and utilize your Google Analytics?
What have we done to utilize call tracking metrics?
Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?
Do we have any kind of Outreach training including drug rehab SEO and drug rehab marketing (LinkedIn, Sales force, answering calls from potential clients, etc…)?
Is our entire organization on the same page with the messages we are putting out on social media?

Addiction Conferences for C-Level Executives Provide Business Answers

You can get answers to critical drug rehab marketing, drug rehab SEO and business operating questions and more at Behavioral Health Network Resources next addiction conferences. These event feature education for CEO and Marketing directors on the business side of behavioral health. We hav introduced education on website development, drug rehab SEO, drug rehab marketing on social media, google Ad Words, PPC and much more.

Outreach’s drug rehab marketing is one of the most overlooked areas in our industry. Just look at LinkedIn for instance. this is an area that can be used for drug rehab marketing and yes drug rehab SEO. Yes, drug rehab SEO. There are proven business and marketing solutions. We have been providing events like these since 2015 and have put on over 16 addiction conferences.

We are currently looking for Co-Hosts and Co-Chair sponsors for West Palm Beach and Los Angeles addiction conferences in 2022 and 2023. These addiction conferences cover proven and ethical business and marketing practices. Each event has 5 panelists educating on the real pain points of operators. Some of these topics include;

proper website development
drug rehab SEO
drug rehab marketing strategies
dealing with insurance companies
social media marketing
the business of medication-assisted treatment
substance abuse billing
ranking in Google maps
legal issues
patient brokers

Outreach Needs More Drug Rehab Marketing Education

Outreach positions have poor drug rehab marketing tools at best and almost no drug rehab SEO knowledge. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner. This talk reveals they have 30 days to start generating more referrals. In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.

Understanding Drug Rehab SEO Marketing Vs. Digital Darwinism

The best B2B advertising websites like Design Rush know SEO outperforms all other drug rehab marketing combined. It requires H Tags, ALT Tags, SERP’s, URL’s and keywords. Not understanding Digital Darwinism is a costly mistake and could be detrimental to the success of the organization. Once you have set-up the proper foundation you need to drive your target market to your website.

Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper drug rehab SEO or drug rehab marketing foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.

Drug rehab SEO marketing is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves;

key search words
H tags
internal and external links
high PR back-links
citations
Google My Business
Google 3-pack
schema
site speed
SERPS

While this article provides a healthy checklist for drug rehab marketing, there is much more. It’s is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO, but we also teach our clients to be able to perform many tasks needed for it. Give us a call at 561-235-6195 and ask about our 90-day drug rehab SEO program that also provides you search engine optimization training.

Treatment Center Marketing Strategies LinkedIn Level One’s

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This entry was posted in Drug Rehab Marketing, Addiction Treatment Marketing, All About Drug Rehab Marketing, Drug Rehab Lead Generation, Drug Rehab Marketing Consultants, Drug Rehab Marketing Information, Drug Rehab Marketing Training LinkedIn, Drug Rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged Addiction Conferences, Drug Rehab Marketing, drug rehab marketing agency, Drug Rehab SEO Techniques, LinkedIn, LinkedIn Addiction Professional, Networking, Rehab Marketing, Rehab Marketing Ideas, Treatment Center Marketing on August 13, 2019 by Charles Davis.

Treatment Center Marketing Strategies Use LinkedIn for Drug Rehab Marketing

Treatment center marketing strategies can be extremely valuable. With the Coronavirus shutdown it’s more valuable than ever. However, many don’t know how to maximize it and not waste time. As a CEO, Executive, or Director now is the time to get these valuable tools to your staff.

LinkedIn is the most untapped avenue in the addiction treatment industry. It has over 650 million professionals and many tell me that they don’t know how to use it for any drug rehab marketing strategies. I have studied this social medium in depth because there is a tremendous amount of value for any addiction-related business.

It is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I started my own company in 2014, Behavioral Health Network Resources solely based on my LinkedIn addiction professional audience targeting the addiction industry.

How to Use LinkedIn for Drug Rehab Marketing and SEO Strategies

Drug rehab marketing and SEO strategies must be used on LinkedIn. Not only for traffic on LinkedIn but also on Google. This is more so than ever with the March 2020 Google update. Google is now giving SEO credit for no follow links. LinkedIn has one of the highest authority rantings. The addiction treatment industry can’t afford to ignore LinkedIn anymore. It’s too valuable for potential referrals, potential clients, and search engine optimization.

Imagine having your profile to show up on page one of Google for drug rehabs (followed by your city.) This is the ultimate power of LinkedIn, and we explain more below. We are the only drug rehab marketing agency that has this SEO in our marketing package.

Let’s first look at LinkedIn. LinkedIn has an internal ranking system that I am sure many have seen “You are ranked in the top 1%”. I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views and is not an indication of your utilization of LinkedIn. CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90. Many addiction treatment center marketing strategies over-look this valuable tool.

LinkedIn Questions to include in Drug Rehab Marketing Strategies

The first thing I ask is “How many level one contacts do you have?” The answer is usually around 500. Then I ask “How many groups do you belong to?” The answer is usually under 10. The last questions I ask is “How many people are following you?” The answer usually is I don’t know. I ask several other questions like; “Are you doing Pulse Posts?,” Are you sending them to your organization’s website?” and many more.

The most important thing I’ve learned as an Advertising Executive for the two largest papers in South Florida was that I wasn’t selling ads, editorials, web ads, inserts, and flyers. I was selling a large audience. I tell them for LinkedIn to be effective you need to have a big audience. You need to reach mass numbers of professionals that can assist in growing your business.

Addiction Treatment Marketing and SEO Be More Efficient

Addiction treatment marketing does not respect LinkedIn. However, this is the #1 professional networking website in the world. You cannot go anywhere else and reach a higher number of potential professional referral sources. LinkedIn is the world’s largest professional meeting place and the most underutilized medium with addiction treatment marketing strategies. If you’re not putting in the time to utilize it you’re missing out. There are many tricks and shortcuts to utilizing LinkedIn which I will feature in future posts.

Ask yourself “How much is my time worth?… $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that’s 20 hours a month, …240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If you’re interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90-day social media marketing package feel free to contact me at 561-235-6195, or info@behavioralhealthnetworkresources.com.

LinkedIn’s Power for Treatment Center Marketing

Sure, you can post on the main board, but are you reaching your contacts and the most connected in your field? For LinkedIn to be effective on a mass scale you need at least 5,000 targeted level one connections. You must consider this in your addiction treatment marketing strategies. LinkedIn offers many marketing resources for all industries.

If you have 500 level one LinkedIn addiction professional contacts, you can send a message directly to their board. Posting an article doesn’t mean they saw it. Everyone’s main board is always moving. Every time a connection posts something it gets added to the top of their level one connections board. Hint, re-share your article 3 times a day (morning, afternoon, and night). Don’t have 5,000 level one connections? You better be utilizing LinkedIn groups.

Addiction Outreach Needs to Join and Use Groups

You are getting the idea now that you need to reach a large number of targeted connections to get any exposure. If you have 5,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts) the chances are much better than only having 500. Get the picture.

If you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups you get five times more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.

Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can’t control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 24.000 addiction professional and behavioral health followers. These followers see my activity.

Social Media Marketing Audience

Social media drug rehab marketing marketing must be included in every treatment centers marketing mix. However, as a CEO you must realize that this takes time. You can’t gain access to this powerful tool overnight. It takes proper SEO on their blog posts and a distribution channel that they own. There are only a few options to tap into an existing large audience, and grow an audience of their own.

I switched fields in 2014 and have since grown my LinkedIn network to the following;

20,000 Addiction Professional Level One Connections on LinkedIn
24,000 Addiction and Behavioral Health Followers
Own 14 LinkedIn Addiction and Behavioral Health Professional Groups with over 50,000 members (Addiction Professional Referral Group has over 14,000 members)
Have 12,000 Facebook Addiction-Related Friends
Own 40 Facebook Addiction and Behavioral Health Groups with over 150,000 members
Active Addiction Professional Email List of 25,000
Have 2,300 Addiction related to Twitter Followers

Addiction Treatment Marketing Strategies Require a Large Audience

This is one of the largest professional audiences in the addiction professional field. I started Behavioral Health Network Resources and EMP Series C-suite addiction conferences with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. The biggest impact has been with drug rehab SEO services. This is the key for small to medium centers to survive the competition. All of this has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.

The Ultimate Hidden Power of Linked for Drug Rehab Marketing

Many do not understand the ultimate power of a LinkedIn profile. We already know LinkedIn has 550 million professionals on it. Consider this, Google has over 2 billion users every month. Getting a LinkedIn profile on page one of Google for addiction terms is the ultimate in drug rehab SEO. There is no other drug rehab marketing agency that has achieved this. Imagine if you ranked for money key search terms for addiction treatment.;

California drug rehabs (we are on page one)
opiate detox West Palm Beach (we are on page one)
drug rehabs West Palm Beach (we are on page one)
impatient drug rehabs San Diego
opiate detox San Diego
inpatient drug rehabs Escondido
alcohol detox San Diego
outpatient drug rehabs Van Nuys (our client has top organic slots with LinkedIn and Facebook business profiles)
drug rehabs Los Angeles (our client is on page one and in maps)
drug rehab SEO (3 top 10 listings on page one)
drug rehabs San Diego (our client is on page one)
drug rehabs New Jersey (our client is in maps and on page one)
drug rehab marketing agency (3 top 10 listings on page one)
drug rehab marketing (3 top 10 listings with my personal profile shows up on page one)
drug rehab SEO
drug rehab marketing consultants
drug rehab consultants

Not only is the traffic astronomically higher on Google, but think about the authority this has. Having your LinkedIn business or personal profile show-up one page one of Google gains instant trust. Combine page one rankings with your treatment centers URL and Maps and you are guaranteed a click through. Our drug rehab SEO has taken clients like SOBA College recovery from 750 keywords ranking on google to a whopping 4,000 in a 5 month period. Ask about our 90-day drug rehab SEO marketing and social media package.

Addiction Conferences Series on Social Media Tools for Outreach

All addiction treatment centers, sober livings, and sales and service organizations should have a large drug rehab marketing on social media. Bare in mind that posts should be high quality going to an in-depth blog article that is attracting, engaging, and touches an emotional level. Many outreach professionals do a poor job and distribute poor content. If you take the time to build a large targeted audience, make sure the content is worth reading to your target audience.

The problem is it takes time to build a targeted audience. Many organizations in our industry use short-term solutions to their long-term problem of generating clients. They are resorting to Google Ad Words and boots on the ground. This boots on the ground strategy are only exchanging the same referrals back and forth. They are only so many referrals that any center has at any given time.

The big payoff is having a large targeted audience you own and being able to get your message to them. This should include private clinicians, EAP’s, attorneys, hospitals, etc.. LinkedIn is where they are. Want to learn how to gain access to these untapped referral sources? You can learn more at our addiction conferences Series. “Get Linked for Addiction Professional on 5/20/20. We will cover how outreach can utilize LinkedIn to gain new referral sources, drug rehab marketing, and utilizing LinkedIn for SEO.

Treatment Center Marketing Strategies What Can LinkedIn Do?

We provide Addiction conferences (read the over 30 testimonials from one of our SOLD out events like the Addiction VIP Symposium). We also provide our 90-day drug rehab SEO and social media addiction treatment marketing packages tapping your organization into our large audience. This program also grows an audience for you and will set-up referral relationships that are extremely valuable to treatment center marketing professionals,

LinkedIn addiction professional profile package, connecting private clinicians, EAP’s, Interventionists, LMHC’s, attorneys, detox centers, and all addiction-related businesses. I have several treatment centers that have contacted me as a marketing consultant. BHNR has done marketing for;

Recovery Bay
SOBA College Recovery
Sober District
Emerald Neuro Recovery
Harmony Grove Recovery
Challenges Treatment Center
Sigmund Software
Edna’s Sober House
helped high-level addiction professionals find employment

Utilize These Addiction Treatment Center Marketing Strategies on LinkedIn

Addiction treatment center marketing strategies are greatly needed for drug rehabs, sales and service organizations, and professionals. Use this informative article or give us a call at 561-235-6195 about our LinkedIn drug rehab marketing training, LinkedIn profile management and our treatment center 90-day SEO and social media package including LinkedIn and Facebook. We present nationally “Get Linked for Addiction Professionals,” and have held 16 addiction conferences.

We can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the behavioral health industry this a is must for all treatment center marketing strategies and addiction treatment centers overall.

Join Addiction Professional Referral Group, our most popular LinkedIn group with 13,000 addiction professionals and get connected with many drug rehab marketing professionals. They are trying to assist clients when they cannot provide the needed services. This group provides the latest addiction and behavioral health information in the industry. It also lists addiction and behavioral jobs from companies that are hiring. You will also get the latest information on addiction conferences and networking events. Some of the other information includes accreditation Information, treatment centers and Detox’s that are for sale, and buyers that are interested in purchasing addiction treatment centers, and much more…

If you are in the addiction treatment industry become part of my Addiction Professional Network of 24,000 level one connections on LinkedIn by clicking here and learn about drug rehab marketing.

60 of the Webs Best Addiction and Behavioral Health Groups to Join with over 210,000 Members

Charles Davis LinkedIn Top Contributor

Drug Rehab Marketing Citations Hurt CEO’s

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What Are Drug Rehab Marketing Citations?

Drug rehab marketing citations are the main factor in ranking in Google Maps. These critical backlinks are focused on the name, address and phone (NAP) of the addiction treatment center. In fact, we understand these so well, that we now offer a drug rehab marketing maps ranking program. We can get your substance abuse rehabilitation center ranked on the top 3 in Google Maps for key search terms in 30-60 days.. This is critical since there are over 40,000 searches on Google every second. Ranking in Google Maps always generates qualified calls, and a drastic increase in admissions. You can call Charles Davis at 561-235-6195 to get the affordable pricing.

NAP stands for name, address, and phone number. This is the basic info businesses provide on their online platforms to make it easy for clients to find them. Additional information that is important to have on your site includes hours of operation, the physical location of your business, type of business, and social profiles aligned to your business.

Every time NAP data is recorded on a site, it is referred to as NAP citation. NAP citations are crucial in making your business visible both online and offline. They also help users to understand what your business is about, what services you offer and how to reach you. If NAP citation is not properly done, however, they can send mixed signals to core search engines such as Google and data generators, leaving those who visit your site more confused about you and your business.

Ranking on Page One of Google is Paramount

Drug rehab marketing has become a difficult task for generating leads. You probably clicked on this article to find out what new trouble is going on with addiction treatment centers owners. If you don’t know what a citation is and how it can generate treatment calls you are in the correct place.

Citations are the foundation that enable you to rank on page one of Google. Google critically checks these for several reasons. It wants to know you are a legit business therefore you must register on highly rated listing websites. Google also wants to prevent spam in the maps section. Many rehabilitation centers have done a poor job with citations.

There is a considerable increase in the number of Addiction Treatment Centers countrywide and new marketing laws. If you’re solely relying on boots on the ground your center is a great risk on many levels. This also means to attract more clients to your center; you must find a way to rise above the competition.

Your advertising and marketing strategies must be exceptional both on and offline. Every successful business today has an online presence. Let’s look at how you can improve your online marketing strategy.

99% of Drug Rehab Marketing Doesn’t Rank on Google

Old drug rehab marketing strategies die hard. Rehab Owners have always relied on PPC as their main strategy. In 2019 that strategy is no longer as effective. The benefits of organically ranking on page one of Google for key terms greatly outweighs PCC. Since 99% of your competition is not there, this is the best way to compete against the big players and the aggregates. Consider this, Google AdWords, or PPC only generate 2% of page one clicks. Google Maps and the first three organic slots get about 60% of the clicks. The best part is you do not have to pay for the click over and over again.

Try and Google “drug rehabs” followed by your city. Then Google “drug rehabs” followed by your state. In an example, drug rehabs Los Angeles, and Los Angeles drug rehabs California drug rehabs. You can see who is paying for the clicks and who ranks in maps and the first three slots organically. You want to rank on page one for all your key services like;

Drug rehabs
Inpatient drug rehabs
Outpatient drug rehabs
Opiate detox
Alcohol detox
Sober homes

Call Charles Davis at 561-235-6195 to get information on the lowest cost per acquisition method by ranking in Google maps for key terms in 30-60 days!. This program can also be packaged with our social media marketing package. In our social media advertising package you instantly get tapped into out captured addiction and behavioral health social media audience of over 200.000!

Drug Rehab Marketing Citations Help Search Engine Optimization (SEO)

Drug rehab marketing citations and SEO go hand in hand. SEO is a process used to improve a website’s rank in Google’s search results. For every addiction treatment center to successfully create marketing campaigns, they must follow certain steps in search engine optimization. What are the top 3 things to do for SEO with drug rehab marketing?

Start by doing keyword research. This is the first step in optimizing your website. To do this, use platforms such as Google Keyword Planner which will help you explore the various keywords others in your industry use. Having knowledge of these keywords is imperative because it helps you develop a marketing strategy in the same language your audience uses to communicate. So when potential clients are looking for an Addiction Treatment Center, they will most likely search using the same wording thus making it easier for them to find your site.
Once you identify your keywords, use them in various pages of your site, ensuring you have one primary keyword for each of your pages. This helps in ranking your site’s individual pages each time someone uses a unique keyword to your nice. It helps you grab the user’s attention before they can move on to your competitors’ sites.
Over and above using the right keywords, SEO also involves instinctive site design. This means ensuring your images are adequately compressed, videos embedded, and that your site has efficient HTML coding. When all these elements are put together, your site will have a greater presence that attracting new clients to your Addiction Treatment Center.

Capitalizing on Back-links Increases SEO

The key to drug rehab marketing on the web is back-links. This was a lesson learned by Florida drug rehabs West Palm Beach. The new marketing laws originated in the Sunshine State. Once these new laws started many ethical operators found themselves struggling. Back-links also known as external or inbound links are those that point from other sites back to yours. When back-links are used properly, they help search engines decide how popular and authoritative your site is, as well as its relative significance on the web.

Back-links ultimately help make your site popular. In Google’s algorithm for Page Ranking, every time a hyperlink occurs in a web page, it is taken as a vote of confidence for that particular page’s websites recommend other sites with quality content to their audiences. This is why drug rehab marketing citations are important. For instance, a pharmaceutical site is likely to an Addiction Treatment Center. A website about fishing licenses is likely to link to a site about fishing and so on and so forth. So, the more other sites back-link to yours, the higher your SEO ranking.

Building SEO Back-links Requires a Good Drug Rehab Marketing Agency

A good drug rehab marketing agency will know to build industry back-links. Back-links are not just about making your site popular. They are a key component of drug rehab marketing. Your site will not just get a good Page Rank because of the number of times other sites have linked to yours. The system also factors in trust, authority, and relevance of your site and content.

In fact, some back-links can work against your ranking. If your back-links seem unnatural, Google will penalize you thus pushing your site further down in the Page Rank system. For instance, if your Addiction Treatment Center is back-linked to a Hunters Club website, this would be an example of unnatural back-links.

The basic guideline for using back-links is:

Good back-links are derived from authority websites in your industry. These are non-spam-my websites with content that is similar to that on your site. They are from experts who write about topics similar to yours. However, you can get creative and use drug rehab marketing on websites for cities and towns..
Bad links are those that are derived from websites that have no relationship to yours. For example, an insurance brokerage site back-linking to a dog training site. Search unnatural links only harm your ranking.
Ugly back-links are those that come from spam sites, link farms, sell links and sites with poor quality content.

Drug Rehab Marketing Citations Relationship to SEO

Poor citations equal bad drug rehab marketing which translates to SEO ranking. This is one of the lessons that need to be learned from “Drug Rehab Marketing SEO Vs. Digital Darwinism.” It’s a crucial lesson because search engines also rely on understanding your business when ranking.

So how can you build citations for your Addiction Treatment Center? Marketing for an Addiction Treatment Center differs from marketing for any other business. It’s critical to use the correct citations for this unique industry. Search engines such as Google already know a whole lot about your business.

However, it still needs to use aggregated data to make decisions on what is displayed in search results. For instance, if a user types ‘find a drug rehab close to San Diego, California, Google can decide to use a local citation of your Addiction Treatment Center in Indiana in displaying the search results.

California Drug Rehabs Need SEO

California drug rehabs are struggling from new patient brokering laws and Legit Script certification. To be eligible for Google AdWords, and PPC on Facebook you need Legit Script certification. This is making it difficult for many addiction treatment centers across the US.

This is also true for the best drug rehabs San Diego rehabilitation centers. They have little understanding in search engine optimization. They are uneducated on the over 200 ranking factors that Google spiders are looking for to rank pages.

Getting on the first page of Google is a difficult task even for the best drug rehab marketing and SEO specialists. This process takes time. Rehabilitation centers can expect to wait for about 90-days to be making an impact on the SERPs. However, the payoff is that the first 3 organic rankings on page one of Google get bout 60% of the clicks.

Citations Are Not a Guarantee of Page One Rankings with SEO

A citation is not a guarantee that your business will appear in the search results but it’s very useful for location-specific searches. Google always takes into consideration local citations when presenting search results. That is why your NAP citations should be as specific as possible. While citations are the foundation of SEO, there are many other things that must be done.

Here is where the biggest problem for drug and alcohol addiction treatment centers lie. There is so much to be done however this comes at a cost. Many CEO and Marketing Directors do not have a large enough drug rehab marketing budget. They are too used to using pay per click which is not as effective in 2020. Drug rehab SEO takes time, money, and dedication to work. It takes approximately 3-4 months to start ranking for popular long-tail keywords. This only happens when many things are done correctly.

For Addiction Treatment Centers, citation building and local marketing yield best results. When business owners work with industry experts who understand the relevance of vertical directories. Working with a professional will help guarantee visibility and the highest reach for your Addiction Treatment Center, within the addiction treatment industry.

California CEO’s Get Proven Drug Rehab Marketing and SEO Training

CEO’s must first understand that ranking organically on page one for key terms is paramount to generating clients. A few understand that ranking organically can generate 1000’s of calls without repeatedly paying for the click. Behavioral Health Network Resources holds three addiction conferences every year on drug rehab marketing. check out our next event providing drug rehab SEO solutions and outreach tools for referral sources. This and many more addiction conferences are offered by Behavioral Health Network Resources every year. In fact, in 2022 they are going to be starting holding these events every three months. These should be attended by all addiction treatment centers.

These much needed c-suite executive events provide immediate solutions to Owners long-term problem of generating clients and outreach tools. This event covers;

How to ethically fill beds?
What is the AdWords, Legit Script controversy?
Teach what to do for SEO
How Google AdWords and Legit Script are wasting marketing dollars?
Why 99% of rehab websites have SEO holes on their websites repeatedly wasting $10,000’s of dollars?
How to properly use press releases to generate leads?

Learning Drug Rehab Marketing and SEO Strategies

Drug rehab marketing is a difficult task. A complete understanding of SEO, back-links, and citations is critical. The main area of drug and alcohol addiction treatment centers need to focus on is search engine optimization. Relying on Google AdWords, PPC and Legit Script certification is no longer effective. An even less expensive way is to rank in Google Maps. We can get you ranked in 30-60 days for major addiction treatment search words.

BHNR offers several key drug rehab marketing packages. These all will compete against the big players spending big money. A “boots on the ground” strategy is one sided and must be accompanied by a web advertising plan. Behavioral Health Network Resources drug rehab marketing agency provides the following.

drug rehab SEO 90-day program
social media advertising package instantly tapping into a captured audience of over 200,000
Google Maps marketing package that gets your center ranked on pn the top 3 of maps for key search term in 30-60 days

With the lead generators and large treatment centers spending over $500,000 per month the smaller centers are wasting advertising dollars. The small centers need to play smarter. They need to incorporate SEO in their drug rehab marketing. Reach out to us at 561-235-6195 we can provide a no-obligation drug rehab SEO report and show you how you are wasting advertising dollars.

Drug Rehab Marketing Strategies and Struggles for California

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This entry was posted in Drug Rehab Marketing, Addiction Conferences, Addiction Treatment Marketing, All About Drug Rehab Marketing, California Addiction Conferences, California Drug Rehabs, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab Marketing Information, Drug Rehab SEO, Drug Rehab SEO, dug rehab SEO, Rehab Marketing, Rehab Marketing Ideas and tagged Addiction Conferences, California Addiction Conferences, California drug rehabs, drug rehab blog writing, Drug Rehab Marketing, Drug Rehab SEO Techniques, press releases on June 24, 2019 by Charles Davis.

California Drug Rehab Marketing Strategies Are Critical

Drug rehab marketing strategies are a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Ad words. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

social media
content marketing
organic SEO
press releases

How To Strategically Build a Referral Network in California?

In 2020 it’s critical for California drug rehabs to build a referral network. They can do this with calculated drug rehab marketing strategies. Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

What Are the Top 7 Reasons Drug Rehab Marketing SEO Strategies are Needed in California?

Getting involved with social media is more important in 2020. Utilizing social media for lead generation and generating treatment calls can do two things. It will generate immediate leads and it will also increase SEO and organic page rankings on google. Here are the top 7 reason’s for drug rehab marketing strategies.

Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
Better Search Engine Rankings – SEO is vital in 2020 with drug rehab marketing strategies. Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele.

Content Drug Rehab Marketing Strategy

So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog in 2020?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. Actively controlling content is important with drug rehab marketing strategies. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google Ad Words is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

California drug rehabs like Harmony Grove Recovery are feeling the pressure of new marketing regulations. They need to understand how to use content. Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish a drug rehab marketing content strategy, there are some key things you should think about. Among those are:

Does your content have SEO for keywords?
Who are you creating the content for?
What is the question, you are going to answer for that audience?
How is your program unique?
What content formats will you produce?
Which channels will it be released through?
How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

Tip: Be careful of you’re addiction treatment centers’ 800 number being stolen. There are a few bad apples that are deceiving Google and switching these numbers. Be sure to check yours at least every week.

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

How to increase drug rehab SEO strategies? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

Length of the blog is only 600-800 words
The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
No H Tags or useless H Tags
There are no pics, or pics are missing keyword ALT descriptions
The blog post is not focused on a single long tail keyword
No SERP descriptions, or too short, or too long
Blog posts are not categorized for long tail keywords
Orphaned blog posts

Drug rehab SEO blog writing has not been used because centers have traditionally relied upon Google Ad Words and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers.

This leaves the uncomfortable territory of Drug Rehab SEO. We’ve watched many Florida centers fall because they failed to adopt a search engine optimization strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase SEO and Back-links

Press releases are an underutilized tool in drug rehab SEO. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of The Recover an industry leader in drug rehab marketing and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

The Recover is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing

As many substance abuse treatment centers don’t understand SEO,. They know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate press release services will not allow you to publish general information or self-promotion types of posts.

The Top 28 press Release ideas for Drug Rehab Marketing

Sponsor a local event and write about it
Take a stand on a controversial issue
Announce a new hire, or someone’s promotion
Talk about a new milestone your center has reached
Share your client’s success stories
Publish a collection of testimonials from satisfied clients
Create a podcast and write about it
Share a free “PowerPoint” about your center’s levels of care available at Slide Share
Announce the release of a new video available on your YouTube channel
Establish a scholarship program for people who do not have the ability to pay
Publish your center’s treatment options with a local charity
Share a free “FAQ” sheet available at your center’s website
Share your treatment center’s mission statement
Publish a story about what makes your center different
Create a list of amenities your center offers
Share a link to a new blog page and describe what it is about
Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
Publish a story on why you do not offer Medication-Assisted Treatment
Identify a trend you are noticing within the recovery industry
Debunk a common myth in the treatment business
Create a list of what to bring to rehab
Publish a story about what to expect when someone enters your center for treatment
Tie your press release to a holiday
Answer the most common three questions potential clients would want to know about your center
Mergers and acquisitions
Office relocation or opening a new sober living
New technology trends affecting your industry
Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

The Recover.com is a Panelist at the California EMP Addiction Conference

Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. The Recover will be sharing press release secrets you can put into place immediately that are low cost and produce admits. If you would like to get started earlier on press release you can call Kevin Leonard at 888-510-3898.

The California Addiction Conferences EMP Series 8/16/19 event will have a total of 5 proven leaders. Each sharing proved business and drug rehab marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.

Drug Rehabs Losing Business Marketing Focus

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This entry was posted in Substance Abuse Billing, Addiction Conferences, Drug Rehab Consultants, Drug Rehab Marketing, Drug Rehab Marketing Consultants, Drug Rehab SEO, drug rehabs, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, utilization review, Website Development and SEO and tagged Addiction Conferences, California Addiction Conferences, Drug Rehab Collections, Drug Rehab Marketing, Drug Rehab SEO Techniques, drug rehabs, Substance Abuse Billing, Substance Abuse Marketing Lead Generation, utilization review on October 19, 2018 by Charles Davis.

A Snapshot of the business and Drug Rehabs Marketing Side

Drug rehabs during 2019 and for approximately the last five (5) years have been experiencing a trend which has been infecting the financial health and welfare of the addiction treatment industry. Dale Redlich, CEO of Pay-2-Patient and well respected past treatment center owner for over 20 years provides this article with his insight on some issues that owners are facing in our industry with this article.

Drug rehabs have been experiencing a trend that has manifested itself in recent years with;

downsizing
bankruptcies
selling off of assets
staff firings
lack of staff replacement
lack of staff additions
lower staff salaries
changes in marketing techniques
development of joint ventures with financially sound publicly traded companies
mergers and acquisitions

In addition, there is a desperate attempt by many owners and operators of addiction treatment facilities (including the detoxification and lab segment) to develop new relationships. These include banking, investment, and other financial relationships which might result in an infusion of new capital into an otherwise unhealthy marketplace. Basically, inexperienced drug rehabs and operators where wasting financial resources in an attempt to “out do “ their competitors. They are trying to offer more and more luxury within their drug rehabs. They are attempting to compete for a very limited supply of high paying clients

This trend has and will continue to affect not only full-service outpatient, PHP, inpatient, and residential addiction treatment centers West Palm Beach and across the nation, but also all of the ancillary support businesses including, sober living facilities, halfway houses, and private practice therapists as well as labs.

Drug Rehabs Pain Points

The signs have been evident for a substantial time period, but the problem has been and will continue to grow more severe as time continues. The main pain points of drug rehabs are marketing and billing. These are the two hands that are feeding any addiction treatment center.

Many centers have poor drug rehab SEO that is costing them big dollars in the wasted marketing budget. The second biggest pain point is the abundance of money left on the table from substance abuse billing and utilization review. The biggest concern is that some owners think they have this under control. The reasons for this trend varies but in general, it can be seen as being attributable to a number of predictable factors such as;

poor marketing strategies and drug rehab SEO solutions
a severely growing level of competition for the same patients
lack of education on the web marketing and search engine optimization
changes in the number of payments made for treatment by the insurance industry
new and far-reaching legislation which has severely limited the ability of such facilities to engage in traditional marketing
a lack of sufficient capital from an operational standpoint
rapid and unnecessary expansion
an attempt to offer only the most high priced luxury

It may also be seen as a failure of the new wave of financially inexperienced and under capitalized drug rehabs and opiate detox West Palm Beach centers who have been unable to foresee such trends and also have miscalculated the effects of massive changes occurring in the insurance marketplace both for in-network and out of network providers.

Insurance Companies Controlling the Drug Rehabs

One area which evidences this trend in the insurance industry. It is the growing direction for providers to attempt to change from out of network to full in-network providers. Most facilities these days are desperately becoming only in-network providers even though the amount per day paid by the carriers for in-network benefits has steadily been falling.

No longer do the carriers have to devise methods to try to force drug rehabs to become in-network. It was only a few short years ago when the carriers were paying exorbitant amounts per day to out of network providers and the thought process of owners at that time was to remain out of network in order to reap the benefits of the absurd amounts of money which the carriers were paying for out of network benefits. This could not continue forever.

When Insurance Companies Send Payment Directly to Clients

In fact, there are some insurance carriers such as Federal Blue Cross and Empire in Florida which continued to pay large unsustainable amounts directly to centers clients. The carriers continue to issue their reimbursement checks directly to the patient or subscriber. This results in many cases with the insurance checks being cashed by the patient. Thus the drug rehabilitation center is out of their earned money. If you are in this situation you can contact Dale Redlich, CEO of Pay 2 Patient at 954-592-1921. They specialize in collecting from insurers that pay the patient directly.

Understanding Drug Rehabilitation Centers Money Owed

Obviously, this was and continues to damage the providers financially. They are rendering services in good faith but never receiving the checks from the carriers. The reality is that many providers did not even realize that their check-in reimbursement for services rendered had not even been sent to them by the carrier. Some of the providers are losing exorbitant amounts of money in this fashion. Many do not realize this when it is happening.

The result of all of the above circumstances is that the drug rehabs have split into the “have’s” and “have-nots”. If you attend industry events you will likely realize that not only have the attendance numbers plummeted but the actual exhibitors themselves. They are often comprised only of the larger most well funded (and often time owned by publicly traded companies). Many centers are looking for smaller, focused events that also provide business and drug rehab leads education to survive the competitive landscape. In addition, they need to implement strategies of how to properly prepare for these addiction conferences.

Allocating Drug Rehab Marketing Drug Rehab Marketing Dollars

It is unbelievably expensive for a facility to finance large numbers of their marketing staff to attend these events. Many are only marketing to other marketing staff from other facilities. This is financial lunacy, without getting educated on proven business and marketing strategies. Unless the provider has extremely deep pockets which some of them still do.

The savviest operators realize that the money spent on traditional marketing and attendance at events that do not provide proven business and drug rehab marketing practices. The money spent is much better utilized with drug rehabs leads, social media and other types of online selling of their services. One of the biggest mistakes they make is using boots on the ground as their main marketing strategy. Without a robust, healthy and planned marketing mix, many are at great risk of closing their doors.

Getting Control Over Debt Collection and Revenue Cycle Management

Substance abuse billing and revenue cycle management are critical areas for owners. So, where does this leave us? The purpose of this article is to educate drug rehabs on the vast amount of lost revenue that is left on the table. The key areas that need to be addressed are; billing, utilization review, and drug rehab SEO marketing.

However, at the same time that are certain methods which at almost no cost can result in the infusion of additional capital into a sagging P/L statement. Substance abuse billing and debt collection with revenue cycle management for drug rehabs is one potential partial solution to the financial problems being experienced in the healthcare industry and in particular, the addiction treatment industry.

The collection of a debt is a financial strategy which has been around since the time of the money lenders in biblical times. If a company lends money, or advanced money or fails to receive legitimate funds on component aspects of its business it should be entitled to take appropriate action steps to recover the resulting debt if such debt is attributable to the loan or advancement of funds to the potential debtor. There is nothing immoral about a company taking steps to collect its fair debt, In fact, it is business malpractice not to go after the fair debt which is owed.

What is Drug Rehab Revenue Cycle Management?

Revenue Cycle Management is a fancy way of describing the method of tracking accounts receivables. Utilizing such funds at the appropriate time to pay the operational internal debt on an ongoing and predictable basis is critical. Substance abuse billing and revenue cycle management are two key areas centers to look at closely. Drug rehabs are leaving 20-30% of their revenue on the table. Treatment centers need to evaluate their substance abuse billing every year. It is advantages to bring 2-3 billing providers every year.

Evaluating several different substance abuse billing and utilization companies will ensure there is no money left on the table. The insurance companies are playing games with reimbursements, and these companies on the front line. Many billing companies will get lazy after the low hanging fruit is gone. There are many drug rehabs that are owed big dollars. Not knowing how to code is only one of the issues causing this problem. This is one of the biggest areas causing centers to close across the nation. This is one of the topics we are covering in our upcoming addiction conferences EMP Series event on 1/22/19.

Reclaiming Precious Drug Rehabs Operating Capital

The problem experienced by the addiction treatment industry now in many cases is that the provider company has not taken sufficient steps to ensure that it has sufficient operating capital. The money gets spent in a variety of other ways as described above. And oftentimes there are is no margin of error for drug rehabs which results in layoffs and other dire consequences.

It defies our understanding of why a health care provider which is owed money would not take every reasonable and legal action to collect money which it is owed. It seems to be lunacy but at the least very bad business practice.

Reclaiming Drug Rehabs Receivables Doesn’t Cost Much

The return on investment to employ debt collection methods is so low as to beg for utilization. The process is very simple for drug rehabs, but at the same time there are Federal and State regulations which must be complied with and of course, the privacy of the patient/debtor needs to be protected. This can all be accomplished by utilization of the proper documentation.

Don’t get me wrong. It is not easy to collect the debt. Collections methods vary depending upon the type of debt, the age of the debt, the identity and location of the debtor, Federal and State Law, peculiarities of the court system, and other factors but the fact remains that the collection of debt can be “found’ money and help immensely in providing additional and needed revenue to the provider to help with the covering of operational expenses. All addiction treatment centers should have a third party look at their substance abuse billing and utilization review. This will uncover a tremendous about of lost revenue.

Addiction Conferences Educating Drug Rehabs Losing Business Marketing Focus

Operating drug rehabs is a difficult task. Operators of substance abuse treatment centers need ongoing education on the business and drug rehabs leads marketing side of behavioral health. New laws, regulations and knowing how the insurance companies are operating is paramount. Marketing, substance abuse billing and utilization review mean big money for drug rehabilitation centers. Evaluating these regularly will produce large checks of operating cash. The addiction EMP (ethical marketing practices) conference series addresses these issues.

BHNR has brought 14 successful addiction conferences to South Florida. These talk show host/town hall-style conferences provided proven business and marketing strategies to operators during the regulation of our industry in Florida. We are proud of these national addiction conferences.

Drug Rehabs Regaining Business Focus to Survive a New Industry

There is nothing dirty, or unseemly or embarrassing about drug rehabs taking every step possible to recover money which it is owed. After, all don ‘t companies which the provider owes money to try to collect such funds? And, if you’re worried about upsetting the debtor then think about the fact that your employees expect to be paid every week and in my own humble opinion those individuals are a lot more significant than the person who owes your facility money.

Whether you are after co-pays, deductibles, self-pay fees still owed, insurance checks which were sent to the patient, client loans, or other debt your company is entitled to take all lawful means to collect this money. Drug rehabs not only need to look at their collectibles, but also their substance abuse billing providers. This is one of the main reason centers are closing. The insurance companies are playing games with reimbursements.

Addiction Professional of the Month

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This entry was posted in Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Medication Assisted Treatment (MAT), Website Development and SEO and tagged Addiction Conferences, Addiction Professional Networking, Addiction Professionals, Drug Rehab Marketing, Drug Rehab SEO Techniques, Drug Rehab Website Development, Opiate Detox, SEO, Website Development on October 14, 2018 by Charles Davis.

Addiction Professional Referral Groups connects 14,000 Addiction Treatment Specialists

The Addiction Professional Referral Group is the most popular and active behavioral health group on Facebook. This group connects over 14,000 addiction professional nationwide and it averages 1,500-2,000 posts and remarks per month. This month we are honoring a group member for stimulating controversial conversation on medication-assisted treatment. This post produced the most remarks and activity over any other post for the month of October. You can join the Addiction Professional Referral Group here.

Connecting Addiction Professionals Nationwide with Resources, Strategies, Ideas, Drug Rehab Marketing, Networking, and Addiction Conferences

Our goal is to educate addiction professionals on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation. This group has consumed a large amount of our time to build and maintain. We hope you will mutually support us by getting educated here and attending one of our Addiction Professional EMP conferences. Our next addiction conferences series event is on 1/22/19 in Costa Mesa, California.

Here is some of the work that your mutual support has assisted us in;

We have spent 1000’s of hours building this group and 10-15 hours per week maintaining it.
We need mutual support from our group members to continue to be a large voice in the community.
Raised $400,000 worth of addiction treatment scholarships for the Riviera Beach Civil Drug Court
Raised $250,000 worth of addiction treatment scholarships for the Addicts Mom
Radio personality educating on the ethical business side of addiction, and fight patient brokering with national radio station Recovery Radio Raw
Spent 1,000 hours building the Addiction Professional Referral Group to provide an unprecedented Facebook group that is a trusted source for professionals.
Maintained 14 LinkedIn Addiction professional groups, and 45 Facebook Groups with over 210,000 members
Educated on proven business operating strategies
Educated on proven drug rehab marketing strategies
Provided 14 Addiction Conferences for CEO’s, Executives, Directors and Outreach bringing Executive Thought Leader Panelists educating on proven business and marketing strategies to survive the new and difficult landscape.

Addiction Professional Referral Group Member of the Month

The addiction professional of the month is Steve Wize, CEO of Mental Fitness. Steve’s post was not only the most active but also, addresses one of the most controversial topics in our industry.

So crazy idea, but I’d like to hear some other addiction professional opinions: Create a standing order for Suboxone- no prescription necessary. Make it as easy to get as Narcan…. any thoughts?

Steve Wize is an author, speaker, and corporate wellness trainer who specializes in helping companies and individuals reach their full potential. After graduating with his Master’s degree from Pitt, Steve went on to become a licensed clinical social worker and has spent the past five years working in private practice. During this time, Steve designed his own unique curriculum in which he has used to create his book, and his business, Mental Fitness, LLC.

In addition, to being the founder and president of Mental Fitness, LLC, Steve also works as a life coach in the Western Pennsylvania Area. Steve has always considered Pittsburgh his home. He is married, has five adopted dogs, and is also the author of “The Amazing Chase” series which promotes dog rescue and adoption efforts.

Steve graduated from Penn State Erie – Ehrenberg College with a degree in Psychology, and from the University of Pittsburgh with a Master’s Degree in Social Work—Mental Health, with a concentration on Direct Practice. He has been working in dual diagnosis and substance abuse counseling since 2010. Steve’s passion to help others struggling with substance abuse or mental health issues is fueled by his own loss growing up of a loved one to a drug overdose.

In addition to offering extensive experience in opiate addiction, Steve has expanded his clientele to include adolescent, family therapy and couples counseling. Along with group and individual drug and alcohol counseling, Steve specializes in smoking cessation therapy, gambling addiction, depression, anxiety, relationship issues, stress and anger management, and overcoming grief and loss.

Steve believes that every person has the potential for improvement in their lives, regardless of their backgrounds or current circumstances. By utilizing a non-judgmental, solution-focused approach, Steve helps clients to master their mental fitness achieve their full potential.

“Smile on your face, song in your heart.”

Resources for Business and Drug Rehab Marketing Strategies

The addiction professional referral group is a trusted resource for business, drug rehab marketing, and administrative operating strategies. Our industry is experiencing unprecedented changes affecting the administration, business, and marketing operating procedures. Laissez-faire business strategies are no longer effective. Using the old business and marketing strategies puts organizations in our industry at great risk of closing their doors. We are seeing many addiction treatment centers and opiate detox and sober livings closing their doors. The organizations that are closing all have one thing in common. They stayed with business as usual tactics including boots on the ground marketing, call centers, and Adwords as their main strategies. They all suffered from Digital Darwinism.

The Internet is the #1 Source for Drug and Alcohol Addiction Treatment Centers

The web is the absolute #1 resource to reach potential clients in any business. The number of people using the internet is growing astronomically every day. The light speed growth has caused severe marketing problems for almost every industry. Understanding how to effectively utilize the web to generate clients or customers is an overwhelming task. Almost all treatment centers and ancillary service providers in the substance abuse industry do not understand web marketing. Our industry has traditionally resorted to short-term solutions to their long-term problem of maintaining a census. They, almost always are looking for an instant return (30 days) on their marketing.

Over 90% of our industry suffers from digital Darwinism. Digital Darwinism is when technology moves faster than industries can adapt. Why does web drug rehab marketing outperform all other marketing combined?

Currently, the average person spends nearly 10 hours a day online. Unbelievably, we now spend more time on the Internet than we do sleeping (8.4 hours).
Today there are approximately 7.4 billion people living on the planet, and ~ 23 billion internet of things (IoT) connected devices, which is an average of 3 devices per person. By 2025 it is estimated that there will be over 75 billion IoT connected devices worldwide.
There will be at least 3.5 billion Google searches performed every day. Google also processes over 40K search queries every second. That translates to 1.2 trillion Google searches per year.
Google.com is the most popular website in the world. www.Youtube.com is second and Facebook.com is third.
Internet users have an average of 7.6 social media accounts
The average daily time spent on social is 116 minutes a day
There is a new social media user every 15 seconds.
Facebook Messenger and Whats app handle 60 billion messages a day
Facebook: 2.072 billion users
Youtube: 1.5 billion users
Wechat: 1.12 billion users
WhatsApp: 900 million users
Instagram: 800 million users
Weibo: 600 million users
LinkedIn: 500 million users
Twitter: 330 million users
Reddit: 234 million users
Pinterest: 200 million users
Snapchat: 178 million daily users
Google+: 111 million users

Understanding Drug Rehab Marketing Like You Understand Addiction Treatment

Almost every addiction treatment center owner understands addiction treatment and has an extreme passion to help others. However, this is only 1/3 of what is needed to run a successful drug and alcohol addiction treatment center. Owners of treatment centers and sober livings also need to completely understand the business and marketing components. They have to be extremely educated in these two areas. Relying upon a drug rehab marketing agency and drug rehab business consultants is extremely risky if they are not educated in these areas. Having a solid education in these areas is paramount for owners and operators. With this key knowledge, operators will be able to tell if these professionals are performing for their organization.

For example, over 90% of substance abuse provider websites are not structurally correct. Poor website development is the #1 and most costly mistake made in web marketing. If a website is not structurally correct, you are leaking Google juice. Every marketing dollar you are putting into web marketing, without having a structurally correct website, is being wasted by leaking Google juice and the opportunity to get on page one of Google organically. It is extremely easy to tell if a treatment center understands web marketing by looking at their website. A website is the foundation of web marketing. If your website is not structurally correct, you are wasting every marketing dollar you put into web marketing.

The top 3 organic slots and Google maps account for 70% of page one clicks. To put into perspective, AdWords or PPC only accounts for 2% of the clicks. While AdWords does produce calls, many of these calls are poor with many asking for Medicaid and Medicare. The top 3 organic leads are much more qualified for the services and insurance provided.

Why is a Website the #1 Mistake in Drug Rehab Marketing?

The # mistake in drug rehab marketing is website development. When you build a house, you build it on concrete. Almost all drug rehab websites are built on sand. Almost all websites in our industry are built by website designers, not website developers. This critical and costly error is the fault of the treatment center owner and the marketing agencies they have used. As an owner, if you understood what needs to be done for proper website structure and drug rehab SEO, you would be able to tell if the professionals you hired are doing their job.

The important difference is a designer will build a beautiful, aesthetically appealing website. A website developer opens the golden Google doors for Google to effectively communicate with google’s searcher. Many addiction treatment centers websites are ascetically beautiful. While this is somewhat useful for the target market, it is not very useful in Google ranking your website on page one. The first part of getting on page one of Google is to have a website that communicates to Google that you can answer the terms that are searched. Here are some of the common mistakes made substance abuse websites;

Is the hierarchy of our website good for Google?
Do we have schema (Sign Posts for Google) incorporated into our website?
Does our website have a sitemap and have we told Google it’s there?
Is our website fast enough on mobile for the new speed update released on July 9, 2018?
Are we using Yoast to check the bare minimum for our drug rehab SEO?
Are the URL’s for our website correct for SEO?
Does our website have an SSL certificate?
Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
Do the main pages of our website have SEO for these keywords?
Have we done an H-Tag audit on our website
Do our pics have ALT tags and are they geo-coded?
Have we done a hyper-local page?
Do we have a skyscraper article?
Are our Google maps properly coded and placed on our website?
How are we building quality back-links?
How many citations do we have?
Do we understand and utilize your Google Analytics?
Do we understand and use call tracking metrics?
What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
Do we understand Google analytics and how to use it to build our marketing campaign?
What posts are producing the most calls from our call tracking metrics?
When was the last time we posted in our Google My Business?
When was the last time we uploaded pictures in our Google My Business?
Are our pictures on the website optimized (GEO and Keywords)?
Is our blog attracting and engaging for our target audience?
Are we building a targeted and captured social media audience (from SEO visits) of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
Does our current drug rehab marketing agency provide SEO training?

How Does Boots on the Ground Compare to Web Marketing

The industry trend has been traditionally relying upon boots on the ground marketing. While this should be a part of your marketing mix, it should only be one piece. Above you see the astronomical numbers of people using the web and the amazing activity that is produced every day. It is impossible for outreach to obtain even 1% of these numbers. The small to medium players consensus is that we cannot compete with the big players because they are spending too much on web marketing. This is a huge misconception in our industry. The small to medium players can outperform the big players in some areas if they have;

Proper website structure
On page and off page SEO
Use of key long tail keywords
Knowing where and how to get PR7, PR8 and PR9 back links

Understanding the Business Side of Addiction Treatment

Our industry is experiencing many paradigm shifts. It is critical that operators of drug rehabilitation centers, opiate detox West Palm Beach and sober homes get educated on proven business strategies. The conversations on the business and operation side of our industry are much different than the conversations that outreach professionals have. Only the best-educated CEO’s, Executives and Directors will survive the extreme competition in our 40 billion dollars a year industry. These leaders need to completely understand many different areas;

Marketing
Billing
Insurance Reimbursements
Laws and Regulations
Electronic Medical Records
CRM
Licensing
Accreditation and Certifications

Addiction Professional Referral Group Helping Addiction Professionals Nationwide

We will continue to be a trusted resource for every addiction professional by educating on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical substance abuse marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation.

Executive education is key for owners and operators. Behavioral Health Network Resources also provides Addiction Executive conferences educating on these key areas. Our addiction conferences each have 5 proven Executive Thought Leaders presenting at each conference. These one-day conferences focus on the business and marketing side of our industry. We have hosted 14 conferences and the success has been the valuable content and the talk show host, town forum format. These conferences put together the minds of the 125-200 attendees in an open forum. We hope you will attend our next addiction conferences EMP Series on 5/21/19 in Florida.

What is Addiction Conferences Preparation?

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This entry was posted in Addiction Conferences, All About Drug Rehab Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab Marketing Information, Drug Rehab SEO, Rehab Marketing, Rehab Marketing Ideas and tagged Addiction Conferences, Addiction Conferences and Behavioral Health Events, Addiction executive conferences, behavioral health conferences, Drug Rehab Leads Generation, Drug Rehab Marketing, Drug Rehab Marketing Consultants on September 7, 2018 by Charles Davis.

What Are the Goals of Attending Addiction Conferences?

Addiction conferences preparation has benefits for addiction treatment centers, detox’s, sober livings and ancillary service providers. As behavioral health industry professionals, we are experiencing moments of change in how we operate. However, when attending mental health conferences there are several key areas to focus on to get much-needed business and marketing tools.

There are several goals to bear in mind when attending addiction conferences and networking events. These goals vary depending on the position you have with your behavioral health organization. CEO’s, Executives, Directors and Outreach professionals, by design of their role, have different objectives. However, getting out of your comfort zone can pay great dividends if done strategically.

Addiction Conferences Preparation Generates ROI in 2020

Treatment-center-marketing-unprepared-behavioral-health-network-resources-west-palm-beach-FL-300x200 What is Addiction Conferences Preparation?

How to perform addiction conferences preparation?

In 2020 the addiction treatment industry is experiencing many different changes in the business and marketing side. It is vital that you walk away with new business strategies, marketing plan ideas, and drug rehab lead generation sources. The behavioral health industry has several critical pain points that CEO’s and Owners are experiencing.

New operational and marketing laws as spreading across the nation thanks to the new “Florida Model” paving the road with their new patient brokering and operational laws as of July 1, 2017. Getting educated on ethical business and marketing strategies at addiction conferences is paramount at this critical time to survive. Some centers that continued with laissez-faire strategies, resisted change or did not seek the proper education and tools have not survived the red ocean. It is paramount for behavioral health organizations addiction conferences preparation to get specific and strategic intelligence.

CEO’s and Executives Focus on the Big Picture at Addiction Conferences

Drug and alcohol addiction treatment centers, detox’s and sober homes owners have a difficult job. They need to focus on the business, marketing and clinical side of their organization. Many addiction executives are strong on the clinical aspects and addiction treatment in general. Most have started their addiction treatment center because of their strength in this area and their passion to help others struggling with addiction. However, this is only 1/3 of what it takes to run a successful center.

When CEO’s and addiction Executives attend addiction conferences their conversations are much different than the conversation of let’s say Outreach professionals. According to the Harvard Business Review article, “Sales People Need a Strategy for Selling to CEOs,” CEO’s are focused on business outcomes, how decisions affect the entire organization and maximizing their time. The upper management Executives have a much wider business education.

They are looking for business and marketing solutions to their pain points:

effective drug rehab SEO marketing strategies
substance abuse billing procedures
collections
a decent EMR (electronic medical records system)
admissions processes
accreditation
legal aspects
new revenue sources
aftercare opportunities
and many more

They generally are not there to network but to find proven and ethical solutions. They are relying on particular presenters, drug rehab marketing consultants and finding the business and marketing expert leaders attending these addiction professional conferences. They are particularly interested in drug rehab marketing strategies and billing as these are two key areas that generate revenue for the organization.

Directors are Guided by CEO’s and Executives Vision

Directors are also focused on the same areas as the CEO’s and Executives. The difference being is that they put the CEO’s and Executives vision into play. It is vital that they get better educated by the conference presenters, exhibitors a few select attendees that are specialists in whatever is on their plate at that time.

While most Directors in the behavioral health industry have in-depth knowledge in many areas, they need to be experts when leading the company in new areas. They also should be evaluating current procedures and ancillary providers on a regular basis (at the very least every year) to save or generate new revenue. All of these carries great responsibility and consume great amounts of time.

Addiction conferences preparation can provide knowledge and experience from proven thought leaders, This assists drug and alcohol addiction treatment centers, detoxes, sober livings. However, this can be difficult at times because at many mental health conferences there are several presentations going on at the same time. It is impossible for the Directors to be in two places at the same time. Directors need to pick and choose based on their priorities or rely on another employee to attend the other presentation.

Outreach Professionals and Business Development; Obtaining Tools is Critical

Outreach professionals for addiction treatment centers, detox’s, sober homes and service organizations have an extremely stressful position. Unfortunately, the average Outreach position lasts for about 6-12 months. They can no longer just rely on their personal connections. We have seen this on LinkedIn with our 30,000 addiction and behavioral health level one connections. Viewing these LinkedIn profiles while we are growing our tribes it is very concerning. One of the main reasons is this role has traditionally lacked in gaining useful tools to assist them in their daily jobs.

It’s obvious that Outreach professionals are constantly obtaining new clinical knowledge. However, many are not getting the tools on the business and marketing side of behavioral health that are now paramount in their success. They need customer relationship management (CRM’s,) networking tools and strategies, call center training, overall marketing, branding, social media, email marketing, closing techniques and more. Behavioral Health Network Resources provides LinkedIn training for industry professionals. This training grows targeted connection and teaches how to maximize LinkedIn.

Tools for Preparing for Addiction Conferences

Addiction conferences preparation should be providing some of these tools. These tools are essential in their role in generating drug rehab leads. Many owners and operators do not realize that one employee turnover costs about $20,000. Owners and Outreach professionals should aggressively be seeking these tools. Two of the biggest areas are drug rehab marketing and establishing new referral sources.

Addiction treatment center marketing is such a vast area that there are always new strategies and techniques to be learned. One of many examples is business development professionals need to intimately understand the power of social media. How they portray themselves and what they put on social media is a direct reflection of their organization’s brand. It also affects establishing new referral sources. Many are ineffectively, or not using at all the #1 business networking site in the world. They are wasting valuable drug rehab marketing time, or not utilizing their time on LinkedIn.

What is Addiction Conferences Preparation?

In any job, position or role getting out of your comfort zone enables you to grow personally and professionally. This can be difficult because human nature gravitates us towards our comfortable circles. At many substance abuse conferences, you see the same professionals forming in the same groups. Yes, it’s wonderful to chat with our familiar circles, however, it should not dominate your time at these events. Getting outside of the comfort zone, obtaining new tools, business education and forcing yourself to meet everyone in the room is paramount in the state of our industry.

This can be an overwhelming experience and non-productive if you are not prepared. Preparation, maximizing time and follow-up can make the real difference when attending substance abuse conferences. To truly get all the benefits the preparation begins far before the event.

Effective Addiction Networking Starts Weeks Before the Addiction Symposium

With addiction conferences preparation, you should be visiting the conference website. For most, you can get an idea of what organizations will be there. Some event websites only list the sponsors and exhibitors, while others will provide a list of everyone including the attendees.

Examine the list on the event website and write a list putting them into categories like A, B, C, and D. The A’s are the organizations that are new start-ups, organizations that you have been targeting, or ones you must chat with at the event. The B’s are your second tier and so forth. Prepare before you attend the conference. By writing the list and bringing it with you to the event you will not miss any opportunities.

One of the best ways for addiction conferences preparation is to connect prior to the event. Most professionals in our industry do not do this. You should at least reach out to your A’s and B’s through LinkedIn prior to the event. Say you want to visit their booth or meet with them at the conference. This soft introduction says you are a professional and you are interested in meeting them. You will also get an idea of who this new potential referral source is and have some background information to reference when you chat at the event.

Before Attending Addiction Conferences Get Marketing Materials Updated

The above 2020 addiction conferences teaches needed drug rehab marketing ans SEO techniques. Make sure your organization’s brochures, business cards, and exhibitor materials are up to date. Many addiction treatment centers, Detox’s, Sober homes and ancillary service providers do a poor job of keeping these items up to date. The products and services often change, and the marketing materials do not reflect those changes. We see this all the time at the addiction Executive conferences that we hold in our industry. It was an issue until we found a promotional products vendor to work with providing these services for our sponsors and exhibitors. They also offer discounts to our participants.

Prepare for Addiction Conferences They Are Valuable

With addiction conferences preparation, drug and alcohol addiction treatment centers, opiate detox’s, inpatient rehabs, intensive outpatient treatment centers, sober livings, and ancillary service providers reap benefits. This article explains how to prepare for addiction conferences before, during and after. Constantly trying to find drug rehab marketing solutions is the key. Get the most out of attending addiction conferences and networking events. Be strategic, maximize your time and follow-up immediately following the addiction conference.

Behavioral Health Network resources have been an addiction conferences provider for the last four years. In that time we have put on over 14 conferences attracting 150-200 at each event. They have gained the attention of CEO’s and Executives with over 150-200 attending each conference. This unique talk show host, town hall forum has become extremely popular. These addiction professional conferences cover “HOT” topics and provide attendees a chance to “ask the experts” any questions on better business practices, billing, drug testing, licensing, DCF, Accreditation, treatment, sales, marketing, and any other aspect of the addiction and behavioral health industry.

Marketing Package with Sponsorship

We are seeking sponsors for our next addiction conferences EMP events in Florida and California. These sponsorship’s come with a 30-day marketing package. This can be tailored for a treatment center or sales/service organization. The benefits include;

15-minute special presentation
1 thought leader panelist spot
exhibitor booth
email marketing to 25,000 addiction professionals
5 VIP passes into the event
Linked profile makeover
SEO consultation
marketing to our 210,000 audiences
LinkedIn posts to our 30,000 addiction and behavioral health level one connection
Facebook marketing to our 150,000 group members
national exposure for 60 days prior to the event
some literature pieces placed on attendee tables
inclusion in the conference brochure

You can contact Charles Davis at 561-235-6195 to get more information.

Are there other ways to prepare for addiction conferences? We welcome your comments!

Sober Homes West Palm Beach Is FARR Mandatory Update

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This entry was posted in Sober Homes West Palm Beach Florida, Addiction Treatment Centers West Palm Beach, Addiction Treatment Centers West Palm Beach Florida, Addiction Treatment Marketing, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Information, Florida Rehab Centers, Rehab Marketing, Sober Homes, Sober Living and tagged Addiction Treatment Centers West Palm Beach, Sober Homes West Palm Beach Florida, Sober Livings West Palm Beach on June 22, 2018 by Charles Davis.

What;s the Confusion with Sober Homes West Palm Beach, Florida?

Sober homes West Palm Beach and drug addiction treatment centers were confused about the controversial requirements for day/night community providers. Is FARR certification mandatory or not? We now know the answer. We are also providing information on where this ruling is going and what it means to addiction treatment center’s future.

Sober Homes West Palm Beach Regulation Controversy

The controversy was fueled by the new questionable laws that were passed and by random, misleading emails from organizations within the drug and alcohol addiction treatment industry. There have even been personal derogatory remarks and biased opinions omitting facts for personal interest. Such remarks only demonstrate poor professionalism and poor character.

Behavioral Health Network Resources stance is not to interpret either side, but to provide quality information from credible sources. We felt it was our responsibility to educate providers on regulation for sober homes in West Palm Beach to help the understand this controversial matter. We even invited Florida Healthcare Law Firm as our guest at the Addiction Ethical Marketing Practices conference held on 6/27/18. At that conference, Florida Healthcare Law Firm took what turns out to be a highly respected stance against the law and DCF.

Are Sober Livings and Sober Homes in West Palm Beach Required to be FARR Certified?

Halfway houses, sober homes in West Palm Beach, drug addiction treatment centers have been under great scrutiny for over a year. The Sober Homes Task Force has brought regulations and investigations. The main focus has been to help protect the vulnerable using legal prosecution, heavy fines, felony charges and jail time.

Although they have been quite they are investigating body brokering and building cases. In addition, Even with all the new laws and regulations, there are still some gray areas. One of these gray areas is whether sober homes providing day and night treatment in the West Palm Beach area are required by law to have FARR certification. Congress is investigating 8 drug rehab call centers and demanding documentation on how they have been operating. Congress sent these drug rehab call centers letters requesting detailed and in-depth answers to ten questions.

Drug Rehabs Should Seek Legal Counsel on Sober Homes Regulation and Patient Brokering

Interpretation of any law should be made by a specialized attorney especially concerning sober homes in West Palm Beach. Relying on second-hand information or information from your peers could cost you dearly. In light of the misinformed emails, we decided to speak with Florida Healthcare Law Firm, a popular panelist at Behavioral Health Network Resources Ethical Marketing Practices conferences. This what they had to say prior to 6/27/18;

We filed a petition for a declaratory statement on behalf of a drug addiction treatment centerand day/night community housing client concerning sober homes West Palm Beach to get a declaratory statement from DCF in one direction or the other and it has NOT been resolved yet.

Drug Addiction Treatment Centers Fight

This is only one piece of the drug rehabs West Palm Beach laws. When asked about why Amethyst drug addiction treatment center filed for clarification, Pamela Springer, Chief Operating Officer with Amethyst Recovery Center stated, “Amethyst supports FARR’s mission and the State of Florida’s requirement for recovery residence certification. However, thus far, DCF has indicated to Amethyst Recovery Center that it does not require FARR certification for licensed community housing. FARR has stated to us and other providers that Day and Night treatment with community housing must obtain FARR certification or they will be in violation of the law. This is the reason we sought clarification from DCF.”

Day and night treatment providers with community housing may make referrals for individuals who have completed inpatient treatment, requiring them to step down to an outpatient provider. Many times, clients desire to live in a recovery residence to maintain their sobriety. In that case, it would be appropriate for the Day and Night Treatment Provider to refer to a FARR-certified recovery residence. Now, California drug rehabs are experiencing the same problems with new patient brokering laws. They will also have to deal with sober homes regulation late in 2019 when those laws are passed.

Are Insurance Companies Involved with the Confusion of Halfway Houses and Drug Addiction Treatment Centers West Palm Beach?

That much is clear. What is less clear for sober homes West Palm Beach and drug rehabilitation centers is whether the FARR position will be used as another way for insurers to drive providers out of business. The sober homes regulation is just one piece of the many business changes for operators. Patient brokering is costing ethical operators to close because they are playing by the rule, unlike the brokers.

One of the things the addiction treatment industry has seen a lot of in recent years is insurance companies using allegations of regulatory non-compliance as a method of red flagging, auditing and refusing to pay (and recouping payments) for addiction treatment. Is this latest complication in the addiction treatment industry an opportunity for insurers to do the same thing? Is it reasonable to expect that large insurer that covers much of a provider’s operating costs will use the alleged FARR certification as a basis for jamming up their cash flow and squeezing operations?

If history teaches anything, it’s to learn from it. The addiction treatment industry can’t afford to sit idly by and watch. Uniform application of the law is essential to avoid unfair, unreasonable and unintended results. Contact us to find out how to join and make your voice heard.

Are Sober Livings and Sober Homes West Palm Beach Required to be FARR Certified or Not?

No, sober livings, halfway houses and sober homes in West Palm Beach are not required to have FARR certification. A provider for day or night treatment with community housing is not required to have FARR voluntary certification.

In a declaratory statement filed 8/21/18, a provider for day or night treatment with community housing is not required to comply with the voluntary certification requirements outlined in sections 397.487 and 397.4871, F.S. in order to operate the community housing portion of its license. The standards for this licensing component are found in Rule 65D-30-0081, F.A.C. Done and Ordered at Tallahassee, Leon County, Florida, this 21st day of August 2018.

Attorneys from the Florida Healthcare Law Firm are passionate and highly respected in the behavioral healthcare field. They held a live call, on June 26, 2018, to present an urgently needed update regarding FARR certification. They provided unbias and responsible information concerning the critical confusion. You can contact Autumn Piccolo at 561.455.7700 x112 for any behavioral healthcare legal issues.

Florida Healthcare Law Firms Commitment to Educate at Addiction Conferences

We invited Florida Healthcare Law Firm to speak at our addiction conference on June 27, 2108, in the sober homes in West Palm Beach FARR controversy. They took a highly respected stance to clarify the FARR controversy in front of our 150+ attendees. They have accepted our invitation to our addiction conferences EMP Series events on 10/23/18. They will be updating on the new ruling and educating CEO’s and executives on where this ruling will be taking our industry in the coming months.

This addiction conference is on business and drug rehab SEO marketing practices, Our 5 executive thought leader panelists will be educating on;

how to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
using in-network contracts strategically to broaden your referral base and fill empty beds.
getting paid in 14 days for substance abuse billing
Google September 2018 speed update
drug rehab SEO (Digital Darwinism)
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branding; It’s not advertising
Social media marketing; controlling Your staff’s posts

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Sober Homes West Palm Beach FARR staying Updated

Sober homes West Palm Beach updates are critical for many addiction treatment centers, inpatient rehabs, and sober homes. The new ruling is changing the path of regulation in the drug rehabilitation industry. Operators need clearly defined laws in order to be able to provide much-needed services. We will continuously be updating the highly viewed post (bookmark this page) and providing information at our addiction conferences.

How Does Drug Rehab Social Media Marketing Work?

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This entry was posted in Drug Rehab Social Media Marketing, Addiction Treatment Marketing, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab SEO, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged Drug Rehab Lead Generation, Drug Rehab Marketing, drug rehab marketing agency, drug rehab social media marketing on June 11, 2018 by Charles Davis.

Why Drug Rehab Social Media is Needed?

Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

How to Make Drug Rehab Social Media Marketing Work?

If your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

Generates high-quality leads
Increases SEO
Drives targeted traffic to the addiction treatment centers website
Provides one of the best vehicles for branding
One of the lowest costs per acquisition
Greatly assists in local search rankings

Understanding Drug Rehab Social Media Marketing

There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.

By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

Facebook Caught Advertising Agencies with their Pants Down

With Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
Grow a targeted audience for you that you own
Encourage you to do social media marketing in-house
Educate you about the advantages of owning groups
Teach you how to grow groups
Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab SEO Agency Performing?

Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.

If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the clicks on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads by Example

Behavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

Addiction Conferences by Behavioral Health Network Resources

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape, These conferences are in a unique talk show host and town hall forum. They are interactive with no PowerPoint presentations and each features 5 executive thought leaders educating in an open forum.

Addiction Conferences 2021 Get Linked for Addiction Professionals

6/29/21 — Riviera Beach, FL

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If you are in the addiction treatment industry become part of my Addiction Professional Network of 24,000 level one connections on LinkedIn by clicking here and learn about drug rehab marketing.

Charles Davis LinkedIn Top Contributor

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