Category Archives: Drug Rehab Marketing

Articles on drug rehab SEO marketing, addiction conferences, drug rehab leads, and drug rehab marketing agency. Other categories are drug rehab consultants, addiction treatment center marketing and information on California drug rehabs. Our main focus is to educate addiction treatment centers CEO’s, executives and directors on proven business and drug rehab marketing strategy.

Drug Rehab Marketing Including SEO

Drug rehab marketing is needed to fight against the new business and marketing laws. Drug rehab lead generation is more than a buy rehab leads tactic. Addiction treatment centers are relying up Legit Script, Ad Words, and boots on the ground. These are risky with all the major changes occurring in the behavioral health industry. These are all things to be considered in your business and marketing plan.

They need to be strategic with an investment of time and resources. 90% of the treatment center’s websites are not structurally correct. This is causing and had caused them to waste big dollars. Putting marketing dollars on a Google juice leaking website is a poor business decision.

Investing in drug rehab SEO will outproduce all other marketing combined. However, to do this it takes consultants, guidance and a rehab marketing agency.

Drug Rehab SEO Needs to Communicate with Google

Drug rehab SEO is the native language of Google. Google is trying to answer their question from the individual typing is a search term. Then Google trying to find the best answers to the quarry searches the world wide web. Having the proper website structure, H Tags, ALT Tags, SERP descriptions and valuable content is key. These are all road signs you can put up internally on your website to attract the Google Spiders.

California drug rehabs new patient brokering laws

California Drug Rehabs Los Angeles Vs Patient Brokering

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This entry was posted in California Drug Rehabs, Addiction Conferences, All About Drug Rehab Marketing, California Addiction Conferences, California Drug Rehabs Los Angeles, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Consultants, Drug Rehab Marketing Information, Drug Rehab SEO, drug rehabs, drug rehabs San Diego, Inpatient Addiction Treatment Center Marketing, Patient Brokering, Rehab Marketing, Rehab Marketing Ideas, Sober Homes West Palm Beach Florida and tagged , , , , , , , , , , , , , on by .

California drug rehabs Los Angeles need to adjust their drug rehab marketing. The inpatient, residential and alcohol detox treatment centers in LA are feeling the pain from new patient brokering laws. Learning from history is one of the most valuable tools in life. What California is now experiencing in drug rehab marketing legislation, Florida has been through. Florida with it’s “new Florida model” has set the pace for patient brokering laws in the drug and alcohol addiction treatment industry.

California Drug Rehabs Los Angeles Vs Patient Brokering

%Drug Rehab SEO California Drug Rehabs Los Angeles Vs Patient BrokeringCalifornia drug rehabs Los Angeles and drug rehabilitation centers across the US have been operating unethically for many years. The heroin epidemic has exposed many fraudulent practices in this 40 billion dollar a year industry. Lawmakers are making their way across the nation with patient brokering laws to save lives and protect the vulnerable. The new laws in California are going to directly affect the ability to operate in the state if they are operating unethically. To survive the difficult changes in behavioral healthcare, centers need to adopt a healthy business and marketing mix.

California Drug Rehabs Los Angeles Inpatient, Residential and Outpatient Need Proven Business and Marketing Strategies

California drug rehabs Los Angeles are finding it more difficult to operate. There are California drug rehabs Los Angeles providing good Inpatient, residential and outpatient substance abuse treatment  However, all the centers are not playing by the rules. This is a time for ethical operators to work together to clean up the industry. Without unity many ethical operators with fall. We have seen this happen in Florida when their new laws were put into place about a year and a half ago.

This is clear if you look at the governing body of California drug and alcohol addiction treatment centers in California. They are focusing on California drug rehabs Los Angeles. The California Department of Healthcare Services (DHCS) website displays a Temporary Suspension Order, Revoked and Notice of Operation in Violation of Law Program List. This list has 84 substance abuse treatment centers.

California substance abuse treatment centers and sober livings are going to have to adopt ethical business and marketing practices to survive. They need to look at and understand what happened in Florida over the past 1-1/2 years to navigate the new and difficult landscape. Some ethical treatment centers in Florida were forced to close their doors.

Whether California drug rehabs Los Angeles are operating ethically or participating in some form of patient brokering, they must adopt new business and marketing strategies. Digital Darwinism is the #1 reason these centers have failed. Substance abuse facilities across the nation are losing the battle between drug rehab SEO vs digital Darwinism.

Florida Addiction Conferences Providing Ethical and Proven Strategies Coming to California

%Drug Rehab SEO California Drug Rehabs Los Angeles Vs Patient Brokering

In Florida, many substance abuse treatment centers received ethical and proven business strategies at 17 EMP (Ethical Marketing Practices) Addiction Conferences for exutives. Our last California addiction conferences EMP Series event was in Costa Mesa, California on 1/22/19. We had 175 attend with many California drug rehabs Los Angeles providers. This behavioral health conference was not the typical conference offered in the industry.

It was heavily attended by California CEO’s and Executives with over 175 in attendance. The event was sponsored by drug rehab marketing agency Behavioral Health Network resources CEO, Charles Davis. The informational It provided a unique talk show host and town hall forum with no PowerPoint presentations. The event featured 8 proven, Executive Thought Leaders on a panel.

They were asked several questions by the host, and then the event was a huge mastermind in an open forum. The event is structured for CEO, Executives, Directors, and Outreach to get ethical and proven business and marketing solutions that they can put into place immediately.

California Drug Rehabs Los Angeles Sruggling with Drug Rehab Marketing Due to New Laws

%Drug Rehab SEO California Drug Rehabs Los Angeles Vs Patient BrokeringCalifornia drug rehabs Los Angeles locations are being forced ethical drug rehab marketing. Drug rehabs San Diego and Los Angeles are learning about digital Darwinism because of the new regulations. Outdated buy rehab leads strategies no longer work and some are illegal in 2020. Senator Ricardo Lara (D-Bell Gardens) signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law on September 27, 2018.

This law demonstrates that California will no longer tolerate patient brokering by California drug rehabs Los Angeles and San Dieog drug rehabs rehabs. Drug and alcohol addiction treatment centers and individual’s partaking in unethical marketing will eventially get caught. Lawmakers are focused on California drug rehabs Los Angeles, but still have much work to do with sober homes and enforcing the new laws. Sober homes legislation will hit California even harder as it did in Florida. These new laws should be adopted mid to late 2019.

While California used Florida laws to mold their legislation, it has some more severe ramifications that deter unethical practices. For instance, under the law, either the addiction treatment center or individual professional can have their license or credentials revoked, extended or denied. If a substance use disorder (SUD) facility loses its license, it will take about 18 months to reopen. Florida drug rehabs West Palm Beach do not have this law on the books.

Patient Broker Law SB 1228 for California Drug Rehabs San Diego and Drug Rehabs Los Angeles

California drug rehabs Los Angeles and drug rehabs San Diego need to be careful. The intent of this article is to provide educational information on California drug rehabs on how individuals can find ethical substance abuse treatment centers. This applies to drug rehabs San Diego and Los Angeles and all alcohol addiction treatment centers, sober living facilities and the general public. It is not to be construed for legal advice. you should consult with a California behavioral healthcare law firm on any legal advice.  Below is SB 1228 law for informational purposes.

These new laws apply to California drug rehabs including drug rehabs San Diego and Los Angeles. It’s Behavioral Health Network Resources goal to help prevent centers from closing as we’ve seen in Florida. Getting educated on proven business and marketing strategies for California drug rehabs Los Angeles will be the difference for some rehabilitation center. Getting vital business intelligence will save some from closing their doors.

Section 2 – 11831.6 is added to the Health and Safety Code, to read:

The new laws pertain to California drug rehabs Los Angeles, inpatient, residential and outpatient facilities. The following persons, programs, or entities shall not give or receive remuneration or anything of value for the referral of a person who is seeking alcoholism or drug abuse recovery and treatment services:

  • Alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • A person employed by, or working for, alcoholism or drug abuse recovery and treatment facility licensed under this part, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Alcohol or other California drug rehabs Los Angeles program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • A person employed by, or working for, alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services like California drug rehabs Los Angeles..
  • Notwithstanding the rule making provisions of the Administrative Procedure Act  Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code) reads;

The department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

 Section 3 – 11831.7 is added to the Health and Safety Code, to read:

The department may investigate California drug rehabs Los Angeles allegations of violations of Section 11831.6. The department may, upon finding a violation of Section 11831.6 or any regulation adopted pursuant to that section, do any of the following:

  • Assess a penalty upon alcoholism or drug abuse recovery and California drug rehabs facility licensed under this part.
  • Suspend or revoke the license of alcoholism or drug abuse recovery and treatment facility licensed under Chapter 7.5 (commencing with Section 11834.01), or deny an application for licensure, an extension of the licensing period, or modification to a license. Article 4 (commencing with Section 11834.35) of Chapter 7.5 shall apply to any action taken pursuant to this paragraph.
  • Assess a penalty upon California drug rehabs Los Angeles certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the certification of alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the registration or certification of a counselor for a violation of Section 11831.6.
  • The department may investigate allegations against a licensed professional providing counseling services at an alcoholism or California drug rehabs Los Angeles recovery and treatment program licensed, certified, or funded under this part, and recommend disciplinary actions, including, but not limited to, termination of employment at a program and suspension and revocation of a license by the respective licensing board.
  • Notwithstanding the rule making provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

California Drug Rehabs Must Learn From Florida

%Drug Rehab SEO California Drug Rehabs Los Angeles Vs Patient BrokeringCalifornia drug rehabs Los angeles must understand Florida was the first state to focus on patient brokering laws for residential, inpatient and outpatient drug rehabilitation centers in the substance abuse industry. They have set the pace for the nation, but it has affected some ethical operators that did not change their business and marketing strategy. The media was quick to jump on the bandwagon providing, for the most part, unethical journalism.

The negative “Florida shuffle” press and isolated exposure of patient brokering in Florida caused individuals seeking addiction treatment to stay away. This caused some ethical drug and alcohol addiction treatment centers in Florida to close their doors. More importantly, it may have put them into life-threatening situations that are happening across the nation. This negative press is now being experienced by California centers with the media’s “Rehab Riviera” label.

California drug rehabs Los Angeles need to adopt ethical and healthy business best practices. Rehabilitation centers in San Diego and Los Angeles need to adapt in 2020 to survive. There have been arrests made from patient brokering issues in 2020. Many need to look closely at their current marketing plan and drug rehab SEO marketing mix. As Florida has experienced, relying on laissez-faire strategies will put your business at extreme risk.

Mainly using boots on the ground, calls centers and PPC are not enough with the rapidly changing environment. You may want to join the exclusive California Addiction Professionals Referral Groups to stay up to date and connect with California addiction professionals.

We’d love to hear your thoughts on the regulation in the drug rehabilitation industry. Leave a comment below.

Drug Rehabs Marketing Focusing on education

Drug Rehabs Losing Business Marketing Focus

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Contents

A Snapshot of the business and Drug Rehabs Marketing Side

Drug rehabs during 2019 and for approximately the last five (5) years have been experiencing a trend which has been infecting the financial health and welfare of the addiction treatment industry. Dale Redlich, CEO of Pay-2-Patient and well respected past treatment center owner for over 20 years provides this article with his insight on some issues that owners are facing in our industry with this article.

Drug rehabs have been experiencing a trend that has manifested itself in recent years with;

  • downsizing
  • bankruptcies
  • selling off of assets
  • staff firings
  • lack of staff replacement
  • lack of staff additions
  • lower staff salaries
  • changes in marketing techniques
  • development  of joint ventures with financially sound publicly traded companies
  • mergers and acquisitions

In addition, there is a desperate attempt by many owners and operators of addiction treatment facilities (including the detoxification and lab segment) to develop new relationships. These include banking, investment, and other financial relationships which might result in an infusion of new capital into an otherwise unhealthy marketplace. Basically, inexperienced drug rehabs and operators where wasting financial resources in an attempt to “out do “ their competitors. They are trying to offer more and more luxury within their drug rehabs. They are attempting to compete for a very limited supply of high paying clients

This trend has and will continue to affect not only full-service outpatient, PHP, inpatient, and residential addiction treatment centers West Palm Beach and across the nation, but also all of the ancillary support businesses including, sober living facilities, halfway houses, and private practice therapists as well as labs.

Drug Rehabs Pain Points

%Drug Rehab SEO Drug Rehabs Losing Business Marketing FocusThe signs have been evident for a substantial time period, but the problem has been and will continue to grow more severe as time continues. The main pain points of drug rehabs are marketing and billing. These are the two hands that are feeding any addiction treatment center.

Many centers have poor drug rehab SEO that is costing them big dollars in the wasted marketing budget. The second biggest pain point is the abundance of money left on the table from substance abuse billing and utilization review. The biggest concern is that some owners think they have this under control. The reasons for this trend varies but in general, it can be seen as being attributable to a number of predictable factors such as;

  • poor marketing strategies and  drug rehab SEO solutions
  • a severely growing level of competition for the same patients
  • lack of education on the web marketing and search engine optimization
  • changes in the number of payments made for treatment by the insurance industry
  • new and far-reaching legislation which has severely limited the ability of such facilities to engage in traditional marketing
  • a lack of sufficient capital from an operational standpoint
  • rapid and unnecessary expansion
  • an attempt to offer only the most high priced luxury

It may also be seen as a failure of the new wave of financially inexperienced and under capitalized drug rehabs and opiate detox West Palm Beach centers who have been unable to foresee such trends and also have miscalculated the effects of massive changes occurring in the insurance marketplace both for in-network and out of network providers.

Insurance Companies Controlling the Drug Rehabs

%Drug Rehab SEO Drug Rehabs Losing Business Marketing FocusOne area which evidences this trend in the insurance industry. It is the growing direction for providers to attempt to change from out of network to full in-network providers. Most facilities these days are desperately becoming only in-network providers even though the amount per day paid by the carriers for in-network benefits has steadily been falling.

No longer do the carriers have to devise methods to try to force drug rehabs to become in-network.  It was only a few short years ago when the carriers were paying exorbitant amounts per day to out of network providers and the thought process of owners at that time was to remain out of network in order to reap the benefits of the absurd amounts of money which the carriers were paying for out of network benefits.  This could not continue forever.

When Insurance Companies Send Payment Directly to Clients

In fact, there are some insurance carriers such as Federal Blue Cross and Empire in Florida which continued to pay large unsustainable amounts directly to centers clients. The carriers continue to issue their reimbursement checks directly to the patient or subscriber. This results in many cases with the insurance checks being cashed by the patient. Thus the drug rehabilitation center is out of their earned money. If you are in this situation you can contact Dale Redlich, CEO of Pay 2 Patient at 954-592-1921. They specialize in collecting from insurers that pay the patient directly.

Understanding Drug Rehabilitation Centers Money Owed

%Drug Rehab SEO Drug Rehabs Losing Business Marketing FocusObviously, this was and continues to damage the providers financially. They are rendering services in good faith but never receiving the checks from the carriers.  The reality is that many providers did not even realize that their check-in reimbursement for services rendered had not even been sent to them by the carrier. Some of the providers are losing exorbitant amounts of money in this fashion. Many do not realize this when it is happening.

The result of all of the above circumstances is that the drug rehabs have split into the “have’s” and “have-nots”.  If you attend industry events you will likely realize that not only have the attendance numbers plummeted but the actual exhibitors themselves. They are often comprised only of the larger most well funded (and often time owned by publicly traded companies). Many centers are looking for smaller, focused events that also provide business and drug rehab leads education to survive the competitive landscape. In addition, they need to implement strategies of how to properly prepare for these addiction conferences.

Allocating Drug Rehab Marketing Drug Rehab Marketing Dollars

It is unbelievably expensive for a facility to finance large numbers of their marketing staff to attend these events. Many are only marketing to other marketing staff from other facilities. This is financial lunacy, without getting educated on proven business and marketing strategies. Unless the provider has extremely deep pockets which some of them still do.

The savviest operators realize that the money spent on traditional marketing and attendance at events that do not provide proven business and drug rehab marketing practices. The money spent is much better utilized with drug rehabs leads, social media and other types of online selling of their services. One of the biggest mistakes they make is using boots on the ground as their main marketing strategy. Without a robust, healthy and planned marketing mix, many are at great risk of closing their doors.

Getting Control Over Debt Collection and Revenue Cycle Management

Substance abuse billing and revenue cycle management are critical areas for owners. So, where does this leave us? The purpose of this article is to educate drug rehabs on the vast amount of lost revenue that is left on the table. The key areas that need to be addressed are; billing,  utilization review, and drug rehab SEO marketing.

%Drug Rehab SEO Drug Rehabs Losing Business Marketing FocusHowever, at the same time that are certain methods which at almost no cost can result in the infusion of additional capital into a sagging P/L statement. Substance abuse billing and debt collection with revenue cycle management for drug rehabs is one potential partial solution to the financial problems being experienced in the healthcare industry and in particular, the addiction treatment industry.

The collection of a debt is a financial strategy which has been around since the time of the money lenders in biblical times. If a company lends money, or advanced money or fails to receive legitimate funds on component aspects of its business it should be entitled to take appropriate action steps to recover the resulting debt if such debt is attributable to the loan or advancement of funds to the potential debtor. There is nothing immoral about a company taking steps to collect its fair debt, In fact, it is business malpractice not to go after the fair debt which is owed.

What is Drug Rehab Revenue Cycle Management?

Revenue Cycle Management is a fancy way of describing the method of tracking accounts receivables.  Utilizing such funds at the appropriate time to pay the operational internal debt on an ongoing and predictable basis is critical. Substance abuse billing and revenue cycle management are two key areas centers to look at closely. Drug rehabs are leaving 20-30% of their revenue on the table. Treatment centers need to evaluate their substance abuse billing every year. It is advantages to bring 2-3 billing providers every year.

Evaluating several different substance abuse billing and utilization companies will ensure there is no money left on the table. The insurance companies are playing games with reimbursements, and these companies on the front line. Many billing companies will get lazy after the low hanging fruit is gone. There are many drug rehabs that are owed big dollars. Not knowing how to code is only one of the issues causing this problem. This is one of the biggest areas causing centers to close across the nation. This is one of the topics we are covering in our upcoming addiction conferences EMP Series event on 1/22/19.

Reclaiming Precious Drug Rehabs Operating Capital

The problem experienced by the addiction treatment industry now in many cases is that the provider company has not taken sufficient steps to ensure that it has sufficient operating capital. The money gets spent in a variety of other ways as described above. And oftentimes there are is no margin of error for drug rehabs which results in layoffs and other dire consequences.

It defies our understanding of why a health care provider which is owed money would not take every reasonable and legal action to collect money which it is owed. It seems to be lunacy but at the least very bad business practice.

Reclaiming Drug Rehabs Receivables Doesn’t Cost Much

%Drug Rehab SEO Drug Rehabs Losing Business Marketing FocusThe return on investment to employ debt collection methods is so low as to beg for utilization. The process is very simple for drug rehabs, but at the same time there are Federal and State regulations which must be complied with and of course, the privacy of the patient/debtor needs to be protected. This can all be accomplished by utilization of the proper documentation.

Don’t get me wrong. It is not easy to collect the debt. Collections methods vary depending upon the type of debt, the age of the debt, the identity and location of the debtor, Federal and State Law, peculiarities of the court system, and other factors but the fact remains that the collection of debt can be “found’ money and help immensely in providing additional and needed revenue to the provider  to help with the covering of operational expenses. All addiction treatment centers should have a third party look at their substance abuse billing and utilization review. This will uncover a tremendous about of lost revenue.

Addiction Conferences Educating Drug Rehabs Losing Business Marketing Focus

%Drug Rehab SEO Drug Rehabs Losing Business Marketing Focus

Operating drug rehabs is a difficult task. Operators of substance abuse treatment centers need ongoing education on the business and drug rehabs leads marketing side of behavioral health. New laws, regulations and knowing how the insurance companies are operating is paramount. Marketing, substance abuse billing and utilization review mean big money for drug rehabilitation centers. Evaluating these regularly will produce large checks of operating cash. The addiction EMP (ethical marketing practices) conference series addresses these issues.

BHNR has brought 14 successful addiction conferences to South Florida. These talk show host/town hall-style conferences provided proven business and marketing strategies to operators during the regulation of our industry in Florida. We are proud of these national addiction conferences.

Drug Rehabs Regaining Business Focus to Survive a New Industry

There is nothing dirty, or unseemly or embarrassing about drug rehabs taking every step possible to recover money which it is owed. After, all don ‘t companies which the provider owes money to try to collect such funds? And, if you’re worried about upsetting the debtor then think about the fact that your employees expect to be paid every week and in my own humble opinion those individuals are a lot more significant than the person who owes your facility money.

Whether you are after co-pays, deductibles, self-pay fees still owed,  insurance checks which were sent to the patient, client loans, or other debt your company is entitled to take all lawful means to collect this money.  Drug rehabs not only need to look at their collectibles, but also their substance abuse billing providers. This is one of the main reason centers are closing. The insurance companies are playing games with reimbursements.

addiction professional award business and drug rehab marketing

Addiction Professional of the Month

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Addiction Professional Referral Groups connects 14,000 Addiction Treatment Specialists

The Addiction Professional Referral Group is the most popular and active behavioral health group on Facebook. This group connects over 14,000 addiction professional nationwide and it averages 1,500-2,000 posts and remarks per month. This month we are honoring a group member for stimulating controversial conversation on medication-assisted treatment. This post produced the most remarks and activity over any other post for the month of October. You can join the Addiction Professional Referral Group here.

%Drug Rehab SEO Addiction Professional of the Month

Connecting Addiction Professionals Nationwide with Resources, Strategies, Ideas, Drug Rehab Marketing, Networking, and Addiction Conferences

%Drug Rehab SEO Addiction Professional of the MonthOur goal is to educate addiction professionals on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation. This group has consumed a large amount of our time to build and maintain. We hope you will mutually support us by getting educated here and attending one of our Addiction Professional EMP conferences. Our next addiction conferences series event is on 1/22/19 in Costa Mesa, California.

Here is some of the work that your mutual support has assisted us in;

  • We have spent 1000’s of hours building this group and 10-15 hours per week maintaining it.
  • We need mutual support from our group members to continue to be a large voice in the community.
  • Raised $400,000 worth of addiction treatment scholarships for the Riviera Beach Civil Drug Court
  • Raised $250,000 worth of addiction treatment scholarships for the Addicts Mom
  • Radio personality educating on the ethical business side of addiction, and fight patient brokering with national radio station Recovery Radio Raw
  • Spent 1,000 hours building the Addiction Professional Referral Group to provide an unprecedented Facebook group that is a trusted source for professionals.
  • Maintained 14 LinkedIn Addiction professional groups, and 45 Facebook Groups with over 210,000 members
  • Educated on proven business operating strategies
  • Educated on proven drug rehab marketing strategies
  • Provided 14 Addiction Conferences for CEO’s, Executives, Directors and Outreach bringing Executive Thought Leader Panelists educating on proven business and marketing strategies to survive the new and difficult landscape.

Addiction Professional Referral Group Member of the Month

The addiction professional of the month is Steve Wize, CEO of Mental Fitness. Steve’s post was not only the most active but also, addresses one of the most controversial topics in our industry.

So crazy idea, but I’d like to hear some other addiction professional opinions: Create a standing order for Suboxone- no prescription necessary. Make it as easy to get as Narcan…. any thoughts?

%Drug Rehab SEO Addiction Professional of the MonthSteve Wize is an author, speaker, and corporate wellness trainer who specializes in helping companies and individuals reach their full potential. After graduating with his Master’s degree from Pitt, Steve went on to become a licensed clinical social worker and has spent the past five years working in private practice. During this time, Steve designed his own unique curriculum in which he has used to create his book, and his business, Mental Fitness, LLC.

In addition, to being the founder and president of Mental Fitness, LLC, Steve also works as a life coach in the Western Pennsylvania Area. Steve has always considered Pittsburgh his home. He is married, has five adopted dogs, and is also the author of “The Amazing Chase” series which promotes dog rescue and adoption efforts.

Steve graduated from Penn State Erie – Ehrenberg College with a degree in Psychology, and from the University of Pittsburgh with a Master’s Degree in Social Work—Mental Health, with a concentration on Direct Practice. He has been working in dual diagnosis and substance abuse counseling since 2010. Steve’s passion to help others struggling with substance abuse or mental health issues is fueled by his own loss growing up of a loved one to a drug overdose.

In addition to offering extensive experience in opiate addiction, Steve has expanded his clientele to include adolescent, family therapy and couples counseling. Along with group and individual drug and alcohol counseling, Steve specializes in smoking cessation therapy, gambling addiction, depression, anxiety, relationship issues, stress and anger management, and overcoming grief and loss.

Steve believes that every person has the potential for improvement in their lives, regardless of their backgrounds or current circumstances. By utilizing a non-judgmental, solution-focused approach, Steve helps clients to master their mental fitness achieve their full potential.

“Smile on your face, song in your heart.”

Resources for Business and Drug Rehab Marketing Strategies

%Drug Rehab SEO Addiction Professional of the MonthThe addiction professional referral group is a trusted resource for business, drug rehab marketing, and administrative operating strategies. Our industry is experiencing unprecedented changes affecting the administration, business, and marketing operating procedures. Laissez-faire business strategies are no longer effective. Using the old business and marketing strategies puts organizations in our industry at great risk of closing their doors. We are seeing many addiction treatment centers and opiate detox and sober livings closing their doors. The organizations that are closing all have one thing in common. They stayed with business as usual tactics including boots on the ground marketing, call centers, and Adwords as their main strategies. They all suffered from Digital Darwinism.

The Internet is the #1 Source for Drug and Alcohol Addiction Treatment Centers

%Drug Rehab SEO Addiction Professional of the MonthThe web is the absolute #1 resource to reach potential clients in any business. The number of people using the internet is growing astronomically every day. The light speed growth has caused severe marketing problems for almost every industry. Understanding how to effectively utilize the web to generate clients or customers is an overwhelming task. Almost all treatment centers and ancillary service providers in the substance abuse industry do not understand web marketing. Our industry has traditionally resorted to short-term solutions to their long-term problem of maintaining a census. They, almost always are looking for an instant return (30 days) on their marketing.

Over 90% of our industry suffers from digital Darwinism. Digital Darwinism is when technology moves faster than industries can adapt. Why does web drug rehab marketing outperform all other marketing combined?

  1. Currently, the average person spends nearly 10 hours a day online. Unbelievably, we now spend more time on the Internet than we do sleeping (8.4 hours).
  2. Today there are approximately 7.4 billion people living on the planet, and ~ 23 billion internet of things (IoT) connected devices, which is an average of 3 devices per person. By 2025 it is estimated that there will be over 75 billion IoT connected devices worldwide.
  3. There will be at least 3.5 billion Google searches performed every day. Google also processes over 40K search queries every second. That translates to 1.2 trillion Google searches per year.
  4. Google.com is the most popular website in the world. www.Youtube.com is second and Facebook.com is third.
  5. Internet users have an average of 7.6 social media accounts
  6. The average daily time spent on social is 116 minutes a day
  7. There is a new social media user every 15 seconds.
  8. Facebook Messenger and Whats app handle 60 billion messages a day
  9. Facebook: 2.072 billion users
  10. Youtube: 1.5 billion users
  11. Wechat: 1.12 billion users
  12. WhatsApp: 900 million users
  13. Instagram: 800 million users
  14. Weibo: 600 million users
  15. LinkedIn: 500 million users
  16. Twitter: 330 million users
  17. Reddit: 234 million users
  18. Pinterest: 200 million users
  19. Snapchat: 178 million daily users
  20. Google+: 111 million users

Understanding Drug Rehab Marketing Like You Understand Addiction Treatment

%Drug Rehab SEO Addiction Professional of the MonthAlmost every addiction treatment center owner understands addiction treatment and has an extreme passion to help others. However, this is only 1/3 of what is needed to run a successful drug and alcohol addiction treatment center. Owners of treatment centers and sober livings also need to completely understand the business and marketing components. They have to be extremely educated in these two areas. Relying upon a drug rehab marketing agency and drug rehab business consultants is extremely risky if they are not educated in these areas. Having a solid education in these areas is paramount for owners and operators. With this key knowledge, operators will be able to tell if these professionals are performing for their organization.

For example, over 90% of substance abuse provider websites are not structurally correct. Poor website development is the #1 and most costly mistake made in web marketing. If a website is not structurally correct, you are leaking Google juice. Every marketing dollar you are putting into web marketing, without having a structurally correct website, is being wasted by leaking Google juice and the opportunity to get on page one of Google organically. It is extremely easy to tell if a treatment center understands web marketing by looking at their website. A website is the foundation of web marketing. If your website is not structurally correct, you are wasting every marketing dollar you put into web marketing.

The top 3 organic slots and Google maps account for 70% of page one clicks. To put into perspective, AdWords or PPC only accounts for 2% of the clicks. While AdWords does produce calls, many of these calls are poor with many asking for Medicaid and Medicare. The top 3 organic leads are much more qualified for the services and insurance provided.

Why is a Website the #1 Mistake in Drug Rehab Marketing?

%Drug Rehab SEO Addiction Professional of the MonthThe # mistake in drug rehab marketing is website development. When you build a house, you build it on concrete. Almost all drug rehab websites are built on sand. Almost all websites in our industry are built by website designers, not website developers. This critical and costly error is the fault of the treatment center owner and the marketing agencies they have used. As an owner, if you understood what needs to be done for proper website structure and drug rehab SEO, you would be able to tell if the professionals you hired are doing their job.

The important difference is a designer will build a beautiful, aesthetically appealing website. A website developer opens the golden Google doors for Google to effectively communicate with google’s searcher. Many addiction treatment centers websites are ascetically beautiful. While this is somewhat useful for the target market, it is not very useful in Google ranking your website on page one. The first part of getting on page one of Google is to have a website that communicates to Google that you can answer the terms that are searched.  Here are some of the common mistakes made substance abuse websites;

  • Is the hierarchy of our website good for Google?
  • Do we have schema (Sign Posts for Google) incorporated into our website?
  • Does our website have a sitemap and have we told Google it’s there?
  • Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  • Are we using Yoast to check the bare minimum for our drug rehab SEO?
  • Are the URL’s for our website correct for SEO?
  • Does our website have an SSL certificate?
  • Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
  • Do the main pages of our website have SEO for these keywords?
  • Have we done an H-Tag audit on our website
  • Do our pics have ALT tags and are they geo-coded?
  • Have we done a hyper-local page?
  • Do we have a skyscraper article?
  • Are our Google maps properly coded and placed on our website?
  • How are we building quality back-links?
  • How many citations do we have?
  • Do we understand and utilize your Google Analytics?
  • Do we understand and use call tracking metrics?
  • What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  • Do we understand Google analytics and how to use it to build our marketing campaign?
  • What posts are producing the most calls from our call tracking metrics?
  • When was the last time we posted in our Google My Business?
  • When was the last time we uploaded pictures in our Google My Business?
  • Are our pictures on the website optimized (GEO and Keywords)?
  • Is our blog attracting and engaging for our target audience?
  • Are we building a targeted and captured social media audience (from SEO visits) of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
  • Does our current drug rehab marketing agency provide SEO training?

How Does Boots on the Ground Compare to Web Marketing

%Drug Rehab SEO Addiction Professional of the MonthThe industry trend has been traditionally relying upon boots on the ground marketing. While this should be a part of your marketing mix, it should only be one piece. Above you see the astronomical numbers of people using the web and the amazing activity that is produced every day. It is impossible for outreach to obtain even 1% of these numbers. The small to medium players consensus is that we cannot compete with the big players because they are spending too much on web marketing. This is a huge misconception in our industry. The small to medium players can outperform the big players in some areas if they have;

  • Proper website structure
  • On page and off page SEO
  • Use of key long tail keywords
  • Knowing where and how to get PR7, PR8 and PR9 back links

Understanding the Business Side of Addiction Treatment

%Drug Rehab SEO Addiction Professional of the MonthOur industry is experiencing many paradigm shifts. It is critical that operators of drug rehabilitation centers, opiate detox West Palm Beach and sober homes get educated on proven business strategies. The conversations on the business and operation side of our industry are much different than the conversations that outreach professionals have. Only the best-educated CEO’s, Executives and Directors will survive the extreme competition in our 40 billion dollars a year industry. These leaders need to completely understand many different areas;

  • Marketing
  • Billing
  • Insurance Reimbursements
  • Laws and Regulations
  • Electronic Medical Records
  • CRM
  • Licensing
  • Accreditation and Certifications

Addiction Professional Referral Group Helping Addiction Professionals Nationwide

We will continue to be a trusted resource for every addiction professional by educating on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical substance abuse marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation.

%Drug Rehab SEO Addiction Professional of the MonthExecutive education is key for owners and operators. Behavioral Health Network Resources also provides Addiction Executive conferences educating on these key areas. Our addiction conferences each have 5 proven Executive Thought Leaders presenting at each conference. These one-day conferences focus on the business and marketing side of our industry. We have hosted 14 conferences and the success has been the valuable content and the talk show host, town forum format. These conferences put together the minds of the 125-200 attendees in an open forum. We hope you will attend our next addiction conferences EMP Series on 5/21/19 in Florida.

Addiction Conferences by Behavioral Health Network Resources

What is Addiction Conferences Preparation?

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Contents

What Are the Goals of Attending Addiction Conferences?

Addiction conferences preparation has benefits for addiction treatment centers, detox’s, sober livings and ancillary service providers. As behavioral health industry professionals, we are experiencing moments of change in how we operate. However, when attending mental health conferences there are several key areas to focus on to get much-needed business and marketing tools.

There are several goals to bear in mind when attending addiction conferences and networking events. These goals vary depending on the position you have with your behavioral health organization. CEO’s, Executives, Directors and Outreach professionals, by design of their role, have different objectives. However, getting out of your comfort zone can pay great dividends if done strategically.

Addiction Conferences Preparation Generates ROI in 2020

%Drug Rehab SEO What is Addiction Conferences Preparation?

How to perform addiction conferences preparation?

In 2020 the addiction treatment industry is experiencing many different changes in the business and marketing side. It is vital that you walk away with new business strategies, marketing plan ideas, and drug rehab lead generation sources. The behavioral health industry has several critical pain points that CEO’s and Owners are experiencing.

New operational and marketing laws as spreading across the nation thanks to the new “Florida Model” paving the road with their new patient brokering and operational laws as of July 1, 2017. Getting educated on ethical business and marketing strategies at addiction conferences is paramount at this critical time to survive. Some centers that continued with laissez-faire strategies, resisted change or did not seek the proper education and tools have not survived the red ocean. It is paramount for behavioral health organizations addiction conferences preparation to get specific and strategic intelligence.

CEO’s and Executives Focus on the Big Picture at Addiction Conferences

Drug and alcohol addiction treatment centers, detox’s and sober homes owners have a difficult job. They need to focus on the business, marketing and clinical side of their organization. Many addiction executives are strong on the clinical aspects and addiction treatment in general. Most have started their addiction treatment center because of their strength in this area and their passion to help others struggling with addiction. However, this is only 1/3 of what it takes to run a successful center.

%Drug Rehab SEO What is Addiction Conferences Preparation?

When CEO’s and addiction Executives attend addiction conferences their conversations are much different than the conversation of let’s say Outreach professionals. According to the Harvard Business Review article, “Sales People Need a Strategy for Selling to CEOs,” CEO’s are focused on business outcomes, how decisions affect the entire organization and maximizing their time. The upper management Executives have a much wider business education.

They are looking for business and marketing solutions to their pain points:

  • effective drug rehab SEO marketing strategies
  • substance abuse billing procedures
  • collections
  • a decent EMR (electronic medical records system)
  • admissions processes
  • accreditation
  • legal aspects
  • new revenue sources
  • aftercare opportunities
  • and many more

They generally are not there to network but to find proven and ethical solutions. They are relying on particular presenters, drug rehab marketing consultants and finding the business and marketing expert leaders attending these addiction professional conferences. They are particularly interested in drug rehab marketing strategies and billing as these are two key areas that generate revenue for the organization.

Directors are Guided by CEO’s and Executives Vision

Directors are also focused on the same areas as the CEO’s and Executives. The difference being is that they put the CEO’s and Executives vision into play. It is vital that they get better educated by the conference presenters, exhibitors a few select attendees that are specialists in whatever is on their plate at that time.

While most Directors in the behavioral health industry have in-depth knowledge in many areas, they need to be experts when leading the company in new areas. They also should be evaluating current procedures and ancillary providers on a regular basis (at the very least every year) to save or generate new revenue. All of these carries great responsibility and consume great amounts of time.

%Drug Rehab SEO What is Addiction Conferences Preparation?

Addiction conferences preparation can provide knowledge and experience from proven thought leaders, This assists drug and alcohol addiction treatment centers, detoxes, sober livings. However, this can be difficult at times because at many mental health conferences there are several presentations going on at the same time. It is impossible for the Directors to be in two places at the same time. Directors need to pick and choose based on their priorities or rely on another employee to attend the other presentation.

Outreach Professionals and Business Development; Obtaining Tools is Critical

Outreach professionals for addiction treatment centers, detox’s, sober homes and service organizations have an extremely stressful position. Unfortunately, the average Outreach position lasts for about 6-12 months. They can no longer just rely on their personal connections. We have seen this on LinkedIn with our 30,000 addiction and behavioral health level one connections. Viewing these LinkedIn profiles while we are growing our tribes it is very concerning. One of the main reasons is this role has traditionally lacked in gaining useful tools to assist them in their daily jobs.

It’s obvious that Outreach professionals are constantly obtaining new clinical knowledge. However, many are not getting the tools on the business and marketing side of behavioral health that are now paramount in their success. They need customer relationship management (CRM’s,) networking tools and strategies, call center training, overall marketing, branding, social media, email marketing, closing techniques and more. Behavioral Health Network Resources provides LinkedIn training for industry professionals. This training grows targeted connection and teaches how to maximize LinkedIn.

Tools for Preparing for Addiction Conferences

%Drug Rehab SEO What is Addiction Conferences Preparation?

Addiction conferences preparation should be providing some of these tools. These tools are essential in their role in generating drug rehab leads. Many owners and operators do not realize that one employee turnover costs about $20,000. Owners and Outreach professionals should aggressively be seeking these tools. Two of the biggest areas are drug rehab marketing and establishing new referral sources.

Addiction treatment center marketing is such a vast area that there are always new strategies and techniques to be learned. One of many examples is business development professionals need to intimately understand the power of social media. How they portray themselves and what they put on social media is a direct reflection of their organization’s brand. It also affects establishing new referral sources. Many are ineffectively, or not using at all the #1 business networking site in the world. They are wasting valuable drug rehab marketing time, or not utilizing their time on LinkedIn.

What is Addiction Conferences Preparation?

%Drug Rehab SEO What is Addiction Conferences Preparation?In any job, position or role getting out of your comfort zone enables you to grow personally and professionally. This can be difficult because human nature gravitates us towards our comfortable circles. At many substance abuse conferences, you see the same professionals forming in the same groups. Yes, it’s wonderful to chat with our familiar circles, however, it should not dominate your time at these events. Getting outside of the comfort zone, obtaining new tools, business education and forcing yourself to meet everyone in the room is paramount in the state of our industry.

This can be an overwhelming experience and non-productive if you are not prepared. Preparation, maximizing time and follow-up can make the real difference when attending substance abuse conferences. To truly get all the benefits the preparation begins far before the event.

Effective Addiction Networking Starts Weeks Before the Addiction Symposium

With addiction conferences preparation, you should be visiting the conference website. For most, you can get an idea of what organizations will be there. Some event websites only list the sponsors and exhibitors, while others will provide a list of everyone including the attendees.

Examine the list on the event website and write a list putting them into categories like A, B, C, and D. The A’s are the organizations that are new start-ups, organizations that you have been targeting, or ones you must chat with at the event. The B’s are your second tier and so forth. Prepare before you attend the conference. By writing the list and bringing it with you to the event you will not miss any opportunities.

%Drug Rehab SEO What is Addiction Conferences Preparation?One of the best ways for addiction conferences preparation is to connect prior to the event.  Most professionals in our industry do not do this. You should at least reach out to your A’s and B’s through LinkedIn prior to the event. Say you want to visit their booth or meet with them at the conference. This soft introduction says you are a professional and you are interested in meeting them. You will also get an idea of who this new potential referral source is and have some background information to reference when you chat at the event.

Before Attending Addiction Conferences Get Marketing Materials Updated

%Drug Rehab SEO What is Addiction Conferences Preparation?

The above 2020 addiction conferences teaches needed drug rehab marketing ans SEO techniques. Make sure your organization’s brochures, business cards, and exhibitor materials are up to date. Many addiction treatment centers, Detox’s, Sober homes and ancillary service providers do a poor job of keeping these items up to date. The products and services often change, and the marketing materials do not reflect those changes. We see this all the time at the addiction Executive conferences that we hold in our industry. It was an issue until we found a promotional products vendor to work with providing these services for our sponsors and exhibitors. They also offer discounts to our participants.

Prepare for Addiction Conferences They Are Valuable

With addiction conferences preparation, drug and alcohol addiction treatment centers, opiate detox’s, inpatient rehabs, intensive outpatient treatment centers, sober livings, and ancillary service providers reap benefits. This article explains how to prepare for addiction conferences before, during and after. Constantly trying to find drug rehab marketing solutions is the key. Get the most out of attending addiction conferences and networking events. Be strategic, maximize your time and follow-up immediately following the addiction conference.

%Drug Rehab SEO What is Addiction Conferences Preparation?Behavioral Health Network resources have been an addiction conferences provider for the last four years. In that time we have put on over 14 conferences attracting 150-200 at each event. They have gained the attention of CEO’s and Executives with over 150-200 attending each conference. This unique talk show host, town hall forum has become extremely popular. These addiction professional conferences cover “HOT” topics and provide attendees a chance to “ask the experts” any questions on better business practices, billing, drug testing, licensing, DCF, Accreditation, treatment, sales, marketing, and any other aspect of the addiction and behavioral health industry.

Marketing Package with Sponsorship

We are seeking sponsors for our next addiction conferences EMP events in Florida and California. These sponsorship’s come with a 30-day marketing package. This can be tailored for a treatment center or sales/service organization. The benefits include;

  • 15-minute special presentation
  • 1 thought leader panelist spot
  • exhibitor booth
  • email marketing to 25,000 addiction professionals
  • 5 VIP passes into the event
  • Linked profile makeover
  • SEO consultation
  • marketing to our 210,000 audiences
  • LinkedIn posts to our 30,000 addiction and behavioral health level one connection
  • Facebook marketing to our 150,000 group members
  • national exposure for 60 days prior to the event
  • some literature pieces placed on attendee tables
  • inclusion in the conference brochure

You can contact Charles Davis at 561-235-6195 to get more information.

Are there other ways to prepare for addiction conferences? We welcome your comments!

Sober Homes West Palm Beach May Not Need FARR Certification

Sober Homes West Palm Beach Is FARR Mandatory Update

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What;s the Confusion with Sober Homes West Palm Beach, Florida?

Sober homes West Palm Beach and drug addiction treatment centers were confused about the controversial requirements for day/night community providers. Is FARR certification mandatory or not? We now know the answer. We are also providing information on where this ruling is going and what it means to addiction treatment center’s future.

Sober Homes West Palm Beach Regulation Controversy

The controversy was fueled by the new questionable laws that were passed and by random, misleading emails from organizations within the drug and alcohol addiction treatment industry. There have even been personal derogatory remarks and biased opinions omitting facts for personal interest. Such remarks only demonstrate poor professionalism and poor character.

Behavioral Health Network Resources stance is not to interpret either side, but to provide quality information from credible sources. We felt it was our responsibility to educate providers on regulation for sober homes in West Palm Beach to help the understand this controversial matter. We even invited Florida Healthcare Law Firm as our guest at the Addiction Ethical Marketing Practices conference held on 6/27/18. At that conference, Florida Healthcare Law Firm took what turns out to be a highly respected stance against the law and DCF.

Are Sober Livings and Sober Homes in West Palm Beach Required to be FARR Certified?

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateHalfway houses, sober homes in West Palm Beach, drug addiction treatment centers have been under great scrutiny for over a year. The Sober Homes Task Force has brought regulations and investigations. The main focus has been to help protect the vulnerable using legal prosecution, heavy fines, felony charges and jail time.

Although they have been quite they are investigating body brokering and building cases. In addition, Even with all the new laws and regulations, there are still some gray areas. One of these gray areas is whether sober homes providing day and night treatment in the West Palm Beach area are required by law to have FARR certification. Congress is investigating 8 drug rehab call centers and demanding documentation on how they have been operating. Congress sent these drug rehab call centers letters requesting detailed and in-depth answers to ten questions.

Drug Rehabs Should Seek Legal Counsel on Sober Homes Regulation and Patient Brokering

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateInterpretation of any law should be made by a specialized attorney especially concerning sober homes in West Palm Beach. Relying on second-hand information or information from your peers could cost you dearly. In light of the misinformed emails, we decided to speak with Florida Healthcare Law Firm, a popular panelist at Behavioral Health Network Resources Ethical Marketing Practices conferences. This what they had to say prior to 6/27/18;

We filed a petition for a declaratory statement on behalf of a drug addiction treatment centerand day/night community housing client concerning sober homes West Palm Beach to get a declaratory statement from DCF in one direction or the other and it has NOT been resolved yet.

Drug Addiction Treatment Centers Fight

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateThis is only one piece of the drug rehabs West Palm Beach laws. When asked about why Amethyst drug addiction treatment center filed for clarification, Pamela Springer, Chief Operating Officer with Amethyst Recovery Center stated, “Amethyst supports FARR’s mission and the State of Florida’s requirement for recovery residence certification. However, thus far, DCF has indicated to Amethyst Recovery Center that it does not require FARR certification for licensed community housing.  FARR has stated to us and other providers that Day and Night treatment with community housing must obtain FARR certification or they will be in violation of the law.  This is the reason we sought clarification from DCF.”

Day and night treatment providers with community housing may make referrals for individuals who have completed inpatient treatment, requiring them to step down to an outpatient provider. Many times, clients desire to live in a recovery residence to maintain their sobriety.   In that case, it would be appropriate for the Day and Night Treatment Provider to refer to a FARR-certified recovery residence. Now, California drug rehabs are experiencing the same problems with new patient brokering laws. They will also have to deal with sober homes regulation late in 2019 when those laws are passed.

Are Insurance Companies Involved with the Confusion of Halfway Houses and Drug Addiction Treatment Centers West Palm Beach?

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateThat much is clear. What is less clear for sober homes West Palm Beach and drug rehabilitation centers is whether the FARR position will be used as another way for insurers to drive providers out of business.  The sober homes regulation is just one piece of the many business changes for operators. Patient brokering is costing ethical operators to close because they are playing by the rule, unlike the brokers.

One of the things the addiction treatment industry has seen a lot of in recent years is insurance companies using allegations of regulatory non-compliance as a method of red flagging, auditing and refusing to pay (and recouping payments) for addiction treatment.  Is this latest complication in the addiction treatment industry an opportunity for insurers to do the same thing?  Is it reasonable to expect that large insurer that covers much of a provider’s operating costs will use the alleged FARR certification as a basis for jamming up their cash flow and squeezing operations? 

If history teaches anything, it’s to learn from it.  The addiction treatment industry can’t afford to sit idly by and watch.  Uniform application of the law is essential to avoid unfair, unreasonable and unintended results.  Contact us to find out how to join and make your voice heard.

Are Sober Livings and Sober Homes West Palm Beach Required to be FARR Certified or Not?

No, sober livings, halfway houses and sober homes in West Palm Beach are not required to have FARR certification. A provider for day or night treatment with community housing is not required to have FARR voluntary certification.

In a declaratory statement filed 8/21/18, a provider for day or night treatment with community housing is not required to comply with the voluntary certification requirements outlined in sections 397.487 and 397.4871, F.S. in order to operate the community housing portion of its license. The standards for this licensing component are found in Rule 65D-30-0081, F.A.C. Done and Ordered at Tallahassee, Leon County, Florida, this 21st day of August 2018.

Attorneys from the Florida Healthcare Law Firm are passionate and highly respected in the behavioral healthcare field. They held a live call, on June 26, 2018, to present an urgently needed update regarding FARR certification. They provided unbias and responsible information concerning the critical confusion. You can contact Autumn Piccolo at 561.455.7700 x112 for any behavioral healthcare legal issues.

Florida Healthcare Law Firms Commitment to Educate at Addiction Conferences

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateWe invited Florida Healthcare Law Firm to speak at our addiction conference on June 27, 2108, in the sober homes in West Palm Beach FARR controversy. They took a highly respected stance to clarify the FARR controversy in front of our 150+ attendees. They have accepted our invitation to our addiction conferences EMP Series events on 10/23/18. They will be updating on the new ruling and educating CEO’s and executives on where this ruling will be taking our industry in the coming months.

This addiction conference is on business and drug rehab SEO marketing practices, Our 5 executive thought leader panelists will be educating on;

  • how to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
  • using in-network contracts strategically to broaden your referral base and fill empty beds.
  • getting paid in 14 days for substance abuse billing
  • Google September 2018 speed update
  • drug rehab SEO (Digital Darwinism)
  • Legit Script the most expensive marketing strategy
  • branding; It’s not advertising
  • Social media marketing; controlling Your staff’s posts

If you would like to participate give Charles Davis at call at 561-235-6195.

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory Update

Sober Homes West Palm Beach FARR staying Updated

Sober homes West Palm Beach updates are critical for many addiction treatment centers, inpatient rehabs, and sober homes. The new ruling is changing the path of regulation in the drug rehabilitation industry. Operators need clearly defined laws in order to be able to provide much-needed services. We will continuously be updating the highly viewed post (bookmark this page) and providing information at our addiction conferences.

Drug rehab social media marketing for lead generation

How Does Drug Rehab Social Media Marketing Work?

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Why Drug Rehab Social Media is Needed?

Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

How to Make Drug Rehab Social Media Marketing Work?

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?If your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

  • Generates high-quality leads
  • Increases SEO
  • Drives targeted traffic to the addiction treatment centers website
  • Provides one of the best vehicles for branding
  • One of the lowest costs per acquisition
  • Greatly assists in local search rankings

Understanding Drug Rehab Social Media Marketing

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.

By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

Facebook Caught Advertising Agencies with their Pants Down

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?With Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

  • Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
  • Grow a targeted audience for you that you own
  • Encourage you to do social media marketing in-house
  • Educate you about the advantages of owning groups
  • Teach you how to grow groups
  • Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab SEO Agency Performing?

Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.

If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the clicks on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads by Example

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?Behavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?

Addiction Conferences by Behavioral Health Network Resources

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape,  These conferences are in a unique talk show host and town hall forum. They are interactive with no PowerPoint presentations and each features 5 executive thought leaders educating in an open forum.

drug rehab call centers in trouble with Congress

Drug Rehab Call Centers Get Congress Investigation Letters

7 Replies

What Are the Drug Rehab Call Centers Changes for 2020?

Drug rehab call centers are in the sights of Congress and the this affects marketing in 2020.  Eight of the nation’s drug and alcohol addiction treatment center call centers were sent investigation letters from Congress concerning patient brokering. This will change drug rehab lead generation options for addiction treatment centers. You can read a list of those drug rehab call centers that received the letters and what information Congress is requesting below. A buy rehab leads strategy is unpopular with many professionals in the drug and alcohol addiction industry. Even with its’ unpopularity, these businesses have thrived over the years. Most likely due to many drug and alcohol addiction treatment center owners relying on short-term solutions to their long-term problem of maintaining a census.

Drug Rehab Call Centers Being Checked Out by Congress on Drug Rehab Lead Generation

%Drug Rehab SEO Drug Rehab Call Centers Get Congress Investigation LettersBig brother is watching the drug and alcohol addiction treatment industry on many different levels affecting treatment calls. The strict patient brokering laws that were passed on July 1, 2017, for addiction treatment centers in West Palm Beach, Florida have paved the road for the nation. The new “Florida Model” is one of the most positive things that has come out of Florida for the addiction treatment industry. California is now in the process with legislation to fight patient brokering, many more states will follow.

Unfortunately, the media in its’ frenzy to gain readers and viewers for advertising dollars have beat up Florida causing some ethical operators to close their doors. They were dubbed with the “Florida Shuffle” which should be the “national body shuffle.” The irresponsible news media coverage has caused many to seek treatment in other areas of the country. This hurt the ethical players and more importantly caused some to get treatment in other areas that are worse than Florida. Forbes magazine reported we are in a 35 billion dollar a year industry, and NBC News reported that Florida only accounts for 1 billion. Florida is certainly not the worst state concerning patient brokering. The media in its’ slanted coverage, unknowingly may have caused life-threatening situations to many. It will be interesting to see if the media does a story covering drug rehab call centers across the nation.

Addiction Treatment Centers Competing in a Red Ocean in 2020

%Drug Rehab SEO Drug Rehab Call Centers Get Congress Investigation LettersFor 2020 many addiction treatment centers think they cannot compete with the big players in the sandbox due to their lack of education on proven drug rehab marketing strategies. They see the bigger players spending over six figures a month on addiction treatment marketing and resort to a quick fix . The quick fixes for their drug rehab lead generation include a buy rehab leads strategy from drug rehab call centers, soon to come again Google Ad Words and the one trick pony cookie cutter solutions offered by the large drug rehab marketing agencies that rely on the churn of the 14,000 treatment centers across the US.  Florida was hit with a double whammy with the new laws passed on July 1, 2017, and then again with Google restricting drug and alcohol addiction treatment pay per click ads. Unfortunately, with the new investigation of Congress on call centers, some will go back to Ad Words if they qualify through Google.

Drug Rehab Call Centers Leads Strategy

%Drug Rehab SEO Drug Rehab Call Centers Get Congress Investigation LettersIf the small to medium treatment centers did not waste their time and money on the short-term solutions but instead invested in a long-term organic strategy they would be much better off. It’s an interesting situation if you consider that many of the leads generated from call centers are not a good fit for the treatment centers. In addition, some shady drug rehab call centers sell the same rehabilitation lead to many centers. Once the center starts to complain they are not receiving treatment leads, the drug rehab call centers concentrate on sending a few well-qualified leads. And now in Florida, it is illegal to sell the well-qualified calls which are verification of benefits (VOB Calls.) If you are an addiction treatment center in Florida and are buying VOB (verification of benefits) calls, or if you are buying calls from a call center based in Florida you are at great risk including legal problems, felony charges, high fines and jail time.

Google AdWords and PPC for Drug Rehab Marketing Strategy

%Drug Rehab SEO Drug Rehab Call Centers Get Congress Investigation LettersIt’s unfortunate that the small to medium size treatment centers revert to using AdWords and a buy rehab leads strategy. Consider this, pay per click accounts for 1.91% of the addiction treatment calls from page one of Google. Many of these calls are not a good fit for the drug and alcohol rehabilitation treatment centers. The first three organic listings on page one of Google account for almost 70% of the page one clicks. In addition, they need to be ranking in the Google 3-pack on page one. It takes time and knowledge to rank on page one of Google. Many of the large one trick pony marketing agencies who have a hard time retaining the best marketing talent gloss over these critical elements.

That is why it is extremely important to have drug rehab marketing consultants driving your addiction treatment marketing machine. This also applies to the addiction treatment ancillary services providers lead generation strategies. Many of the nation’s best marketing consultants have left the large drug rehab marketing agencies because they know their worth. They have left the one trick pony cookie cutter agencies because these marketing agencies simply cannot afford to pay them well enough because they rely on the glitz and glamour. They are spending big bucks on their Executive salaries, conferences, airfares, high-end restaurants and extravagant entertaining.

What Congress is Seeking from Drug Rehab Call Centers

Congress is seeking detailed and document answers to 10 questions regarding how these drug rehab call centers have been operating. Here are the areas that are looking to get information on;

  • operations, copies of policies and procedures,
  • how they obtain new treatment center, detox or sober living clients
  • how they refer out
  • process calls, questions asked, information provided, disclosure, and if staff have any certifications
  • how payment is determined
  • all signed contracts from treatment centers, detox’s and sober livings
  • are they helping get health insurance to cover drug and alcohol addiction treatment
  • all companies they are affiliated with including detox’s, sober livings, drug testing labs, billing companies and other drug and alcohol addiction treatment centers
  • disclosures on their websites
  • a complete disclosure of pay per click, AdWords, and paid advertising
  • documented number of drug rehab treatment calls every month since 2013
  • list of any organizations, all their emails and any communications they have dealt with that had license revoked or been shut down and why this happened
  • A list of employees that have any criminal charges or any lawsuits to the call centers in relationship to patient brokering

What Drug Rehabs Lead Generation Companies Were Contacted?

There are more than a handful of the industry organizations that have to answer to Congress. all of these below had a briefing with the committee staff. Below are the 8 call centers that were contacted by Congress.

  • American Addiction Centers
  • Treatment Management Company
  • Redwood Recovery Solutions
  • Addiction Recovery Now
  • Addiction No More
  • Elite Rehab Placement
  • Solutions Recovery Center
  • Intervention Allies

Drug Rehab Call Centers Regulation is Coming from Congress

For drug rehab call centers and unethical operators in the addiction treatment rehabilitation marketing, the writing is on the wall. Big brother is examining every business and addiction recovery marketing aspect of our industry. Not only drug rehab call centers but also substance abuse drug testing labs, insurance, substance abuse billing, addiction treatment centers, opiate detox and sober livings. They are gathering the needed information to take down patient brokering and help save lives.

We’d like to hear your thoughts on call centers being investigated, leave a remark below.

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Buy Drug Rehab Leads 8 Things to Know

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This entry was posted in Drug Rehab Lead Generation, Addiction Treatment Marketing, All About Drug Rehab Marketing, buy rehab leads, Drug Rehab Call Centers, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged , , , , , , , , , , , , , on by .

Drug rehab leads are the ability for addiction treatment centers to get their target audience to pick up the phone and call them for addiction treatment. It is a difficult task. A buy rehab leads tactic is even more difficult for for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.

You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab leads marketing company specializing in our field.

Deception with a Buy Rehab Leads Generation Strategy

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to KnowIt is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab leads marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Also, be aware of drug rehab marketing agency cookie-cutter options.

Some fool you with fake traffic. If you pay to be on these sites, place Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers.

Once we put tracking mechanisms in place for our drug rehab leads clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to Know

Drug rehab marketing is the #1 overlook aspect in our industry. the bottom line is, it is not easy! You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.

Drug Rehab Marketing Leads Tools You Need for Advertising An Addiction Treatment Center

A buy rehab leads strategy is expensive. Rehabilitation centers spend a lot of money on drug rehab lead generation to generate a client. In that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have drug rehab SEO tools or know-how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education in web marketing, website development, and search engine optimization. Understanding how search engines work and how to communicate effectively are paramount.

Consider this, 70% of conversions are coming from mobile. Furthermore, 60-70% of page one Google clicks are the first three organic slots. Many centers choose Ad Words which only receive 1.81% of page one clicks. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.

You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign. You can learn more about correcting many common business and marketing mistakes at our 15th Addiction Conferences EMP Series event. This event is on 1/22/19 in Costa Mesa, CA.

Using LinkedIn to Generate Drug Rehab Leads

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to KnowYour drug rehab leads should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab marketing strategy.

LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.

Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on the Behavioral Health Network Resources drug rehab marketing LinkedIn business page. We’ve found the personal profiles and groups outperform the business pages drastically.

We did the same tests on our drug rehab marketing Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab leads must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.

How Effective is Your Drug Rehab Marketing Agency?

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to KnowIf someone is trying to tell you they can perform drug rehab leads for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium.

This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution.

You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook. Here are 60 addiction professionals social media groups with over 210,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?

How to Get in-front of Potential Clients with Drug Rehab Leads?

To get treatment calls, or industry-related sales/service clients you need to get in front of them.  You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.

If you don’t have a good drug rehab leads marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.

Think Local with a Advertising Professional Specializing in Drug Rehab SEO

Think local in you’re drug rehab SEO marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for your specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by the geographical location. In this example, we will use West Palm Beach.

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to Know

Now type the entire long-tail keyword into your Google browser, addiction treatment centers in West Palm Beach and Florida. Again, this is just an example, use your organizations’ specialty. Do this for all your center’s keywords. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get your in-house staffed training on SEO.

Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three-pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.

%Drug Rehab SEO Buy Drug Rehab Leads 8 Things to Know

How Long Do Drug Rehab Leads Take?

It takes 9 months to have a baby no matter how many women you have on the job. Drug rehab leads with search inclusion takes time and is not immediate. If anyone is offering instant drug rehab leads results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time.

Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announced business pages would be served less. Many centers need to understand this for their drug rehab lead generation. Facebook is trying to force the business to pay for advertising.

Drug Rehab Leads Remember the 8 Things to Know

When trying to generate drug rehab leads remember the 8 things to know. This will prevent you from wasting valuable drug rehab marketing dollars. Many are still trying to use a buy rehab leads strategy. The cost per acquisition is much higher than drug rehab SEO and social media marketing. This includes Google Ad Words, and pay per click (PPC). This has become too costly for the small to medium sized drug rehabs. The cost of Legit Script is $2,000 for the application and $1,200 yearly to maintain.

  • Proper website structure with schema incorporated into it.
  • On-page and off-page SEO by an industry expert.
  • Detailed attention on NAP.
  • A back link plan to build high-quality back links.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to your location.

Pick our brain on drug rehab leads generation and your industry related sales/service marketing. Give us a free no-obligation call to discuss your marketing pain areas. Call 561-235-6195 Ask About Our 4-Week Consulting Package.

Leave a comment on your addiction treatment centers marketing pain points below.

California Addiction Professional Referral Group and Behavioral Health Connection Facebook

California Addiction Professional Referral Group

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California Addiction Professionals Get Connected

%Drug Rehab SEO California Addiction Professional Referral Group

California drug rehabs addiction professional referral page is a connecting point to exclusive groups. These groups are designed to connect California drug and alcohol addiction treatment center and behavioral health professionals. If you’ve landed on this page you are one of the very few select professionals to be invited to the California Behavioral Health Connection.  California drug rehabs and sober homes are experiencing unprecedented changes affecting Administration, business, operating and marketing procedures. It is paramount that all addiction professionals understand the new laws and industry changes from their source and not second-hand information.

California Drug Rehabs Addiction Professionals with Referral Resources

%Drug Rehab SEO California Addiction Professional Referral GroupThis is a place for behavioral health professionals, CEO’s, Directors, Outreach, counselors and addiction professionals to network with your professional peers and strengthen your position in the treatment field and forge valuable new relationships. 

We are currently building two resource groups for addiction and behavioral health professionals in California drug rehabs. We are in the process of releasing these two groups with 1000’s of pending members to be approved. These groups will connect and provide resources for professionals in the California area just like we have done with our Addiction Professional Referral group with 19,600 members.

Resources for Addiction and Behavioral Health Professionals

These California drug rehabs groups will be a place to network, give and receive referrals from counselors, and addiction centers. Also included are psychiatrists, psychotherapists, occupational health physicians, practitioners, health counselors, psychologists, social workers, nurses, front-line practitioners, and many other sources. 

%Drug Rehab SEO California Addiction Professional Referral Group

In the past four years we have;

  • Educated CEO’s and Directors on Ethical business practices with our Addiction Conferences EMP Series events (3 last year, 14 total). These addiction conferences feature industry Thought Leader panelists like Senator Clemens, Florida Healthcare Law Firm, Michael S. Weiner, Esq. Zoning Attorney, Acquisition Company Green Holcomb Ficher, Rennova Health Corporate Counsel, Victoria Nemerson, Esq Corporate Counsel and many more.
  • Raised $400,000 worth of addiction treatment scholarships for the Riviera Beach Civil Drug Court.
  • Raised over $250,000 worth of addiction treatment scholarships for the Addicts Mom.
  • Radio personality educating on the ethical business side of addiction, and fight patient brokering with national radio station Recovery Radio Raw.
  • Spent 1,000 hours building the Addiction Professional Referral Group to provide an unprecedented Facebook group that is a trusted source for professionals.
  • Maintained 14 LinkedIn Addiction professional groups, and 45 Facebook Groups with over 210,000 members.
  • Educated on ethical business and marketing strategies.

Become a Part of California’s Addiction Treatment Ethical Business and Marketing Strategies

%Drug Rehab SEO California Addiction Professional Referral Group
We would be honored for you to share current information, interact with each other, meet leaders in the field and be exposed to the latest research and clinical methods and techniques. We releasing these groups and vetting the pending requests (1,000’s). Below are good groups for California drug rehabs.

Behavioral Health Network Resources has over 60 addiction and behavioral health groups connecting 210,000 addiction and behavioral health professionals and individuals seeking treatment nationwide.

California Addiction Conferences on Ethical Business and Marketing

%Drug Rehab SEO California Addiction Professional Referral GroupWe have hosted 14 addiction conferences in Florida on ethical business and marketing. These conferences assisted many treatment centers in Florida from closing their doors due to the new laws. California drug rehabs marketing laws were passed on September 27, 2018, with SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law. The new laws, just as they did in Florida, will cause some substance abuse treatment centers to close.

California Addiction Conferences EMP Series in Costa Mesa, California on 1/22/19 will provide CEO’s, Executives, Directors, and Outreach with proven business and drug rehab SEO marketing strategies. These strategies generate new clients, provide new services, increase return on investment and provide long-term solutions to navigate the new difficult landscape.