Category Archives: Addiction Treatment Marketing

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Addiction Treatment Marketing utilizing Ethical and effective practices. Addiction treatment marketing has become paramount with the changes occurring in our industry. It’s extremely important for new or existing organizations to address issues of their current infrastructure on rehab marketing to operate ethically, generate more revenue, generate new revenue streams, and increase ROI.

BHNR is focused on sharing proven business practices and knowledge in this new business regulated landscape. We can take your organization to the next level with overall business consulting, rehab marketing, marketing for industry (sales and services) organizations and educating on ethical business practices at our Addiction Executive Thought Leader Panel Series events.

Rehab Marketing Dream Team

Behavioral Health Network Resources (BHNR) is a full-service rehab marketing and consulting organization. We provide extensive experience on the business side of our industry. Our rehab marketing dream team has over 30 years’ experience in addiction treatment marketing. The dream team has the best in the nation that can build your website, optimize, SEO, social media marketing, and grow an audience you own. We have a concentration on Addiction and Behavioral Health events, and Addiction B2C and B2P social media marketing. We dominate LinkedIn, Facebook, and Twitter.

Our audience currently consists of;

  • 30,000 addiction and behavioral health level one professionals on LinkedIn nationwide
  • 35,000 addiction and behavioral health followers on LinkedIn nationwide
  • Own 12 addiction and behavioral health groups with approx. 50,000 members on LinkedIn Nationwide
  • Belong to approx. 60 LinkedIn groups with well over 250,000 addiction and behavioral health members
  • 12,000 addiction and behavioral friends (contacts) on FACEBOOK
  • Own 14 addiction and behavioral health groups on Facebook with approx. 60,000 members
  • Belong to over 250 Addiction Facebook Groups with over 400,000 members
  • 14,500 addiction and behavioral followers on Twitter (@ConnectingBH)
  • Professional addiction and behavioral health email database of over 80,000 with 30,000 active on Go Daddy, and 10,000 active on Constant Contact.

Our 90-day treatment center marketing program instantly taps you into our audience, grows your own targeted audience (Treatment centers, sales/service organizations, and individuals seeking treatment), and provides in-depth training on the secrets, tricks, and back-doors of these powerful social mediums.

Sober Homes West Palm Beach May Not Need FARR Certification

Sober Homes West Palm Beach Is FARR Mandatory Update

What;s the Confusion with Sober Homes West Palm Beach, Florida?

Sober homes West Palm Beach and drug addiction treatment centers were confused about the controversial requirements for day/night community providers. Is FARR certification mandatory or not? We now know the answer. We are also providing information on where this ruling is going and what it means to addiction treatment center’s future.

Sober Homes West Palm Beach Regulation Controversy

The controversy was fueled by the new questionable laws that were passed and by random, misleading emails from organizations within the drug and alcohol addiction treatment industry. There have even been personal derogatory remarks and biased opinions omitting facts for personal interest. Such remarks only demonstrate poor professionalism and poor character.

Behavioral Health Network Resources stance is not to interpret either side, but to provide quality information from credible sources. We felt it was our responsibility to educate providers on regulation for sober homes in West Palm Beach to help the understand this controversial matter. We even invited Florida Healthcare Law Firm as our guest at the Addiction Ethical Marketing Practices conference held on 6/27/18. At that conference, Florida Healthcare Law Firm took what turns out to be a highly respected stance against the law and DCF.

Are Sober Livings and Sober Homes in West Palm Beach Required to be FARR Certified?

Are sober homes West Palm Beach required to be FARR certification?Halfway houses, sober homes in West Palm Beach, drug addiction treatment centers have been under great scrutiny for over a year. The Sober Homes Task Force has brought regulations and investigations. The main focus has been to help protect the vulnerable using legal prosecution, heavy fines, felony charges and jail time.

Although they have been quite they are investigating body brokering and building cases. In addition, Even with all the new laws and regulations, there are still some gray areas. One of these gray areas is whether sober homes providing day and night treatment in the West Palm Beach area are required by law to have FARR certification. Congress is investigating 8 drug rehab call centers and demanding documentation on how they have been operating. Congress sent these drug rehab call centers letters requesting detailed and in-depth answers to ten questions.

Drug Rehabs Should Seek Legal Counsel on Sober Homes Regulation and Patient Brokering

Misinformation on 𝙎𝙤𝙗𝙚𝙧 𝙃𝙤𝙢𝙚𝙨 𝙞𝙣 𝙒𝙚𝙨𝙩 𝙋𝙖𝙡𝙢 𝘽𝙚𝙖𝙘𝙝 Use a Law FirmInterpretation of any law should be made by a specialized attorney especially concerning sober homes in West Palm Beach. Relying on second-hand information or information from your peers could cost you dearly. In light of the misinformed emails, we decided to speak with Florida Healthcare Law Firm, a popular panelist at Behavioral Health Network Resources Ethical Marketing Practices conferences. This what they had to say prior to 6/27/18;

We filed a petition for a declaratory statement on behalf of a drug addiction treatment centerand day/night community housing client concerning sober homes West Palm Beach to get a declaratory statement from DCF in one direction or the other and it has NOT been resolved yet.

Drug Addiction Treatment Centers Fight

Sober Homes West Palm Beach do Not Need FARR CertificationThis is only one piece of the drug rehabs West Palm Beach laws. When asked about why Amethyst drug addiction treatment center filed for clarification, Pamela Springer, Chief Operating Officer with Amethyst Recovery Center stated, “Amethyst supports FARR’s mission and the State of Florida’s requirement for recovery residence certification. However, thus far, DCF has indicated to Amethyst Recovery Center that it does not require FARR certification for licensed community housing.  FARR has stated to us and other providers that Day and Night treatment with community housing must obtain FARR certification or they will be in violation of the law.  This is the reason we sought clarification from DCF.”

Day and night treatment providers with community housing may make referrals for individuals who have completed inpatient treatment, requiring them to step down to an outpatient provider. Many times, clients desire to live in a recovery residence to maintain their sobriety.   In that case, it would be appropriate for the Day and Night Treatment Provider to refer to a FARR-certified recovery residence. Now, California drug rehabs are experiencing the same problems with new patient brokering laws. They will also have to deal with sober homes regulation late in 2019 when those laws are passed.

Are Insurance Companies Involved with the Confusion of Halfway Houses and Drug Addiction Treatment Centers West Palm Beach?

FARR misusing power of new laws for addiction treatment centers and sober livingsThat much is clear. What is less clear for sober homes West Palm Beach and drug rehabilitation centers is whether the FARR position will be used as another way for insurers to drive providers out of business.  The sober homes regulation is just one piece of the many business changes for operators. Patient brokering is costing ethical operators to close because they are playing by the rule, unlike the brokers.

One of the things the addiction treatment industry has seen a lot of in recent years is insurance companies using allegations of regulatory non-compliance as a method of red flagging, auditing and refusing to pay (and recouping payments) for addiction treatment.  Is this latest complication in the addiction treatment industry an opportunity for insurers to do the same thing?  Is it reasonable to expect that large insurer that covers much of a provider’s operating costs will use the alleged FARR certification as a basis for jamming up their cash flow and squeezing operations? 

If history teaches anything, it’s to learn from it.  The addiction treatment industry can’t afford to sit idly by and watch.  Uniform application of the law is essential to avoid unfair, unreasonable and unintended results.  Contact us to find out how to join and make your voice heard.

Are Sober Livings and Sober Homes West Palm Beach Required to be FARR Certified or Not?

No, sober livings, halfway houses and sober homes in West Palm Beach are not required to have FARR certification. A provider for day or night treatment with community housing is not required to have FARR voluntary certification.

In a declaratory statement filed 8/21/18, a provider for day or night treatment with community housing is not required to comply with the voluntary certification requirements outlined in sections 397.487 and 397.4871, F.S. in order to operate the community housing portion of its license. The standards for this licensing component are found in Rule 65D-30-0081, F.A.C. Done and Ordered at Tallahassee, Leon County, Florida, this 21st day of August 2018.

Attorneys from the Florida Healthcare Law Firm are passionate and highly respected in the behavioral healthcare field. They held a live call, on June 26, 2018, to present an urgently needed update regarding FARR certification. They provided unbias and responsible information concerning the critical confusion. You can contact Autumn Piccolo at 561.455.7700 x112 for any behavioral healthcare legal issues.

Florida Healthcare Law Firms Commitment to Educate at Addiction Conferences

Florida Healthcare Law Firm Updating on FARR certification at addiction conferencesWe invited Florida Healthcare Law Firm to speak at our addiction conference on June 27, 2108, in the sober homes in West Palm Beach FARR controversy. They took a highly respected stance to clarify the FARR controversy in front of our 150+ attendees. They have accepted our invitation to our addiction conferences EMP Series events on 10/23/18. They will be updating on the new ruling and educating CEO’s and executives on where this ruling will be taking our industry in the coming months.

This addiction conference is on business and drug rehab SEO marketing practices, Our 5 executive thought leader panelists will be educating on;

  • how to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
  • using in-network contracts strategically to broaden your referral base and fill empty beds.
  • getting paid in 14 days for substance abuse billing
  • Google September 2018 speed update
  • drug rehab SEO (Digital Darwinism)
  • Legit Script the most expensive marketing strategy
  • branding; It’s not advertising
  • Social media marketing; controlling Your staff’s posts

If you would like to participate give Charles Davis at call at 561-235-6195.

addiction-conferences-preparation-for-the 5/21/19 event

Sober Homes West Palm Beach FARR staying Updated

Sober homes West Palm Beach updates are critical for many addiction treatment centers, inpatient rehabs, and sober homes. The new ruling is changing the path of regulation in the drug rehabilitation industry. Operators need clearly defined laws in order to be able to provide much-needed services. We will continuously be updating the highly viewed post (bookmark this page) and providing information at our addiction conferences.

Drug rehab social media marketing for lead generation

How Does Drug Rehab Social Media Marketing Work?

Why Drug Rehab Social Media is Needed?

Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

How to Make Drug Rehab Social Media Marketing Work?

What are useful tools for drug rehab social media marketing?If your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

  • Generates high-quality leads
  • Increases SEO
  • Drives targeted traffic to the addiction treatment centers website
  • Provides one of the best vehicles for branding
  • One of the lowest costs per acquisition
  • Greatly assists in local search rankings

Understanding Drug Rehab Social Media Marketing

how does lead generation work for treatment centers?There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.

By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

Facebook Caught Advertising Agencies with their Pants Down

Facebook algorithm change affects drug rehab social media marketingWith Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

  • Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
  • Grow a targeted audience for you that you own
  • Encourage you to do social media marketing in-house
  • Educate you about the advantages of owning groups
  • Teach you how to grow groups
  • Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab SEO Agency Performing?

Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.

If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the clicks on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads by Example

Drug rehab social media marketing produces website trafficBehavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

Addiction conferences for C-Suite executives on business and marketing

Addiction Conferences by Behavioral Health Network Resources

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape,  These conferences are in a unique talk show host and town hall forum. They are interactive with no PowerPoint presentations and each features 5 executive thought leaders educating in an open forum.

drug rehab call centers in trouble with Congress

Drug Rehab Call Centers Get Congress Investigation Letters

What Are the Drug Rehab Call Centers Changes for 2020?

Drug rehab call centers are in the sights of Congress and the this affects marketing in 2020.  Eight of the nation’s drug and alcohol addiction treatment center call centers were sent investigation letters from Congress concerning patient brokering. This will change drug rehab lead generation options for addiction treatment centers. You can read a list of those drug rehab call centers that received the letters and what information Congress is requesting below. A buy rehab leads strategy is unpopular with many professionals in the drug and alcohol addiction industry. Even with its’ unpopularity, these businesses have thrived over the years. Most likely due to many drug and alcohol addiction treatment center owners relying on short-term solutions to their long-term problem of maintaining a census.

Drug Rehab Call Centers Being Checked Out by Congress on Drug Rehab Lead Generation

Congress is watching drug rehab call centersBig brother is watching the drug and alcohol addiction treatment industry on many different levels affecting treatment calls. The strict patient brokering laws that were passed on July 1, 2017, for addiction treatment centers in West Palm Beach, Florida have paved the road for the nation. The new “Florida Model” is one of the most positive things that has come out of Florida for the addiction treatment industry. California is now in the process with legislation to fight patient brokering, many more states will follow.

Unfortunately, the media in its’ frenzy to gain readers and viewers for advertising dollars have beat up Florida causing some ethical operators to close their doors. They were dubbed with the “Florida Shuffle” which should be the “national body shuffle.” The irresponsible news media coverage has caused many to seek treatment in other areas of the country. This hurt the ethical players and more importantly caused some to get treatment in other areas that are worse than Florida. Forbes magazine reported we are in a 35 billion dollar a year industry, and NBC News reported that Florida only accounts for 1 billion. Florida is certainly not the worst state concerning patient brokering. The media in its’ slanted coverage, unknowingly may have caused life-threatening situations to many. It will be interesting to see if the media does a story covering drug rehab call centers across the nation.

Addiction Treatment Centers Competing in a Red Ocean in 2020

Addiction Treatment Center Marketing Content StrategyFor 2020 many addiction treatment centers think they cannot compete with the big players in the sandbox due to their lack of education on proven drug rehab marketing strategies. They see the bigger players spending over six figures a month on addiction treatment marketing and resort to a quick fix . The quick fixes for their drug rehab lead generation include a buy rehab leads strategy from drug rehab call centers, soon to come again Google Ad Words and the one trick pony cookie cutter solutions offered by the large drug rehab marketing agencies that rely on the churn of the 14,000 treatment centers across the US.  Florida was hit with a double whammy with the new laws passed on July 1, 2017, and then again with Google restricting drug and alcohol addiction treatment pay per click ads. Unfortunately, with the new investigation of Congress on call centers, some will go back to Ad Words if they qualify through Google.

Drug Rehab Call Centers Leads Strategy

Drug rehab call centers marketing strategyIf the small to medium treatment centers did not waste their time and money on the short-term solutions but instead invested in a long-term organic strategy they would be much better off. It’s an interesting situation if you consider that many of the leads generated from call centers are not a good fit for the treatment centers. In addition, some shady drug rehab call centers sell the same rehabilitation lead to many centers. Once the center starts to complain they are not receiving treatment leads, the drug rehab call centers concentrate on sending a few well-qualified leads. And now in Florida, it is illegal to sell the well-qualified calls which are verification of benefits (VOB Calls.) If you are an addiction treatment center in Florida and are buying VOB (verification of benefits) calls, or if you are buying calls from a call center based in Florida you are at great risk including legal problems, felony charges, high fines and jail time.

Google AdWords and PPC for Drug Rehab Marketing Strategy

Drug Rehab Marketing Google AdWords not a good alternative from drug rehab call centersIt’s unfortunate that the small to medium size treatment centers revert to using AdWords and a buy rehab leads strategy. Consider this, pay per click accounts for 1.91% of the addiction treatment calls from page one of Google. Many of these calls are not a good fit for the drug and alcohol rehabilitation treatment centers. The first three organic listings on page one of Google account for almost 70% of the page one clicks. In addition, they need to be ranking in the Google 3-pack on page one. It takes time and knowledge to rank on page one of Google. Many of the large one trick pony marketing agencies who have a hard time retaining the best marketing talent gloss over these critical elements.

That is why it is extremely important to have drug rehab marketing consultants driving your addiction treatment marketing machine. This also applies to the addiction treatment ancillary services providers lead generation strategies. Many of the nation’s best marketing consultants have left the large drug rehab marketing agencies because they know their worth. They have left the one trick pony cookie cutter agencies because these marketing agencies simply cannot afford to pay them well enough because they rely on the glitz and glamour. They are spending big bucks on their Executive salaries, conferences, airfares, high-end restaurants and extravagant entertaining.

What Congress is Seeking from Drug Rehab Call Centers

Congress is seeking detailed and document answers to 10 questions regarding how these drug rehab call centers have been operating. Here are the areas that are looking to get information on;

  • operations, copies of policies and procedures,
  • how they obtain new treatment center, detox or sober living clients
  • how they refer out
  • process calls, questions asked, information provided, disclosure, and if staff have any certifications
  • how payment is determined
  • all signed contracts from treatment centers, detox’s and sober livings
  • are they helping get health insurance to cover drug and alcohol addiction treatment
  • all companies they are affiliated with including detox’s, sober livings, drug testing labs, billing companies and other drug and alcohol addiction treatment centers
  • disclosures on their websites
  • a complete disclosure of pay per click, AdWords, and paid advertising
  • documented number of drug rehab treatment calls every month since 2013
  • list of any organizations, all their emails and any communications they have dealt with that had license revoked or been shut down and why this happened
  • A list of employees that have any criminal charges or any lawsuits to the call centers in relationship to patient brokering

What Drug Rehabs Lead Generation Companies Were Contacted?

There are more than a handful of the industry organizations that have to answer to Congress. all of these below had a briefing with the committee staff. Below are the 8 call centers that were contacted by Congress.

  • American Addiction Centers
  • Treatment Management Company
  • Redwood Recovery Solutions
  • Addiction Recovery Now
  • Addiction No More
  • Elite Rehab Placement
  • Solutions Recovery Center
  • Intervention Allies

Drug Rehab Call Centers Regulation is Coming from Congress

For drug rehab call centers and unethical operators in the addiction treatment rehabilitation marketing, the writing is on the wall. Big brother is examining every business and addiction recovery marketing aspect of our industry. Not only drug rehab call centers but also substance abuse drug testing labs, insurance, substance abuse billing, addiction treatment centers, opiate detox and sober livings. They are gathering the needed information to take down patient brokering and help save lives.

We’d like to hear your thoughts on call centers being investigated, leave a remark below.

addiction treatment marketing consultant

Addiction Treatment Center Marketing, Wheres Your Audience

Education on Effective Addiction Treatment Center Marketing

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

What Are Addiction Treatment Center Marketing Components?

organic addiction treatment marketing info graphicDrug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.

The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the clicks. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab marketing and SEO strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:

  • SEO
  • AdWords
  • PPC
  • “DRIP” Campaigns
  • mobile activity
  • call center lead generation
  • email mail marketing
  • organic rankings
  • Facebook
  • drug rehab marketing on LinkedIn
  • addiction conferences
  • branding
  • networking
  • knowing all the search engines

Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.

Wasted addiction treatment center marketing strategies

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

The E-Harmony of Addition Treatment Center Marketing

E-Harmony teaches drug rehab marketing strategies

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

Drug and alcohol addiction treatment center marketing needs social media

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.

They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

drug rehab marketing agency cookie cutter strategyTreatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.

However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.

Addiction Treatment Social Media Marketing

Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

  1. How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
  2. Tracking their marketing with Google analytics and knowing where and what is producing their calls with Call Tracking Metrics.
  3. How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
  4. Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
  5. Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
  6. Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

6 key factors for a Drug rehab Marketing Agency

Learn Addiction Treatment Center Marketing Strategies

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

  • Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
  • We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
  • We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
  • Teach you how to grow and utilize social media.
  • Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
  • Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
  • Increase your web traffic using social media.
  • Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
  • Teach you how to market to your Alumni
  • Available to represent you at any conferences

Addiction Treatment Center Marketing Social Media Audience

Build a Targeted Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

  • 60,000 Addiction and behavioral health professional email contacts
  • 15,000 Addiction and behavioral health contacts in Florida
  • 30,000 Level one addiction and behavioral health connections on LinkedIn
  • 33,000 Addiction and behavioral health Followers on LinkedIn
  • Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
  • Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

Drug Rehab Marketing Consultants

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.

addiction-conferences-preparation-for-the 5/21/19 eventOur addiction conferences provide drug rehab marketing strategies. These events  have five executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our 2020 events are around the corner, give us a call if you would like to be a sponsor.

Drug Rehab Consultants Help Drug and Alcohol Addiction Treatment Centers

Drug Rehab Consultants Top 3 Benefits Save Money

Why Are Drug Rehab Consultants Needed in 2020?

Drug rehab consultants play a vital role for marketing and business aspects in 2020 for the addiction treatment industry. Whether you are a new start-up, an existing center, or an ancillary service provider you need consultants for various reasons. Behavioral health business and marketing consultants prevent costly mistakes, save revenue and increase return on investment. Drug and alcohol addiction treatment centers and the entire industry spend a lot of money on their drug rehab marketing strategies. Without the expertise of a consultant they can, and do, waste hundreds of thousands of dollars.

What Are Drug Rehab Consultants?

A drug rehab consultant is an expert in business and marketing for addiction treatment centers. As an addiction treatment center owner, you’ve spent an enormous amount of time and resources to have a structurally sound clinical component for your center. You’ve hired the best and most qualified clinical team and have the best clinical protocols in place. The treatment side is usually the owner’s specialty. Many centers will hire accreditation consultants for their Joint Commission (JACHO) and Commission on Accreditation of Rehabilitation Facilities, (CARF.)

Drug rehab consultants advising on Marketing, JACHO and CARFThese accreditation’s are extremely important for the treatment centers allowing them for better overall treatment for their clients, assists in gaining clients and makes them authority over their competition. Consultants charge $30,000 or more to get them through the accreditation processes. Drug and alcohol addiction treatment centers owners know that these are an absolute necessity for their behavioral health organizations. The second reason drug rehab owners hire consultants is that at some point they all realize the importance of marketing. Then, they quickly realize they are competing against big dollars being spent by the larger addiction treatment centers every month. They also start to realize they need an internet of things (IoT) electronic footprint driving targeted traffic to their website for their addiction treatment center marketing.

1. Drug Rehab Consultants Save Drug rehab Marketing and SEO Money

Experienced consultants should have many drug rehab marketing and SEO strategies to reduce advertising budgets. Many owners do not put the same time, resources and investment in their marketing. Many do not respect marketing, nor do they understand the time, education and resources for an effective marketing strategy. They generally take short-cuts with their website, SEO and overall marketing. These short-cuts are saving pennies and wasting dollars in the long run. For example, they might save a couple of thousand dollars on their website build.

Their website looks beautiful to the eye, however, it usually has poor structure, no schema, poor Google My Business and an extreme lack of social media marketing. Drug rehab centers must have a robust and targeted drug rehab marketing mix to survive the business and operational changes in our industry. Drug rehab consultants provide the experience and knowledge to avoid costly mistakes on the business and marketing side of our unique industry.

Drug Rehab Marketing Consultants Should be Part of the Package

Drug Rehab Consultants Provide Website development education

All drug rehab consultants should be assessing the most important aspect of addiction center treatment marketing. Contrary to what most addiction treatment center owners and ancillary service providers believe your website is the most valuable asset in generating leads. There are 7 key mistakes made with website development made by addiction treatment centers when generating drug rehab leads. Set-up correctly it will outperform all other marketing aspects combined. If set-up poorly you will be wasting a ton of marketing dollars and blaming your drug rehab marketing agency for poor results. You will be forced to using “black hat” marketing strategies and continuously get penalized by Google. This is where drug rehab consultants play a vital role in the success of drug and alcohol addiction treatment centers.

Long-term Marketing Strategy Needed

Here is where CEO’s and Executives need to have a long-term marketing strategy in place. Your addiction treatment center or any business website works 24 hours a day, 7 days a week. This employee never takes a day off, never goes on vacation and you don’t have to pay for its benefits. Best of all as a treatment center owner you have 100% control and know if you set something it will happen 100% of the time.

This can work for you or against you. The question is how you fine tune this engine to work efficiently. First, you must understand that what you see on the screen when you are visiting a website is only 10%. The other 90% is back-end stuff that must sync perfectly to get blessed by the Google GODS.

Your Website Must be an Authority and Trusted by Google and Potential Clients

building high quality back-links to improve SEOWhy is it vital for addiction treatment centers, or detox’s staff to be published on high profile industry websites? This positions them as an expert in drug and alcohol addiction treatment. Citing and including them in your websites builds instant trust with potential clients. Also, getting published on other high authority websites increases Google ranking. One of the most difficult areas of drug rehab SEO for addiction treatment centers and ancillary service providers is getting those back-links pointing to their websites.

Regardless of whether your clinicians don’t have all the flashy letters after their names, it is still greatly supportive if they compose articles and blog entries on your website. It is likewise similarly as critical or much more imperative for drug and alcohol addiction treatment centers to distribute video recordings of staff teaching people in general about drug addiction and recovery. Videos rank the highest on Google and social media for retention and they help build trust. In fact, they receive more than 60% of the clicks. Behavioral Health Network Resources offers drug rehab SEO marketing and training to get your center on page one of Google.

Drug and Alcohol Addiction Treatment Marketing Best Practices

Drug rehab marketing mixSpread out your drug and alcohol addiction treatment center marketing budget. Putting all your marketing dollars into one bucket like AdWords spells disaster. Many learned this mistake when Google restricted paid ads, some did not make the learning curve and had to close their doors. The centers that survived had good drug rehab consultants which put into place a diverse marketing strategy. Categorize your marketing into three buckets. This way when one bucket isn’t working you have the other two generating phone calls. Even with three buckets going on at the same time one, two or all three could fail at any given time. The three main buckets should be organic, boots on the ground and a paid advertising strategy.

What is organic marketing and Drug Rehab SEO?

Organic marketing in one of the most difficult for drug and alcohol addiction treatment centers and ancillary service providers to fully understand. It starts with proper website structure. Without proper website structure, your website is going to be leaking Google ranking juice. Google with either not read the site or penalize it. This is where most marketing dollars are wasted by many treatment centers.

Google SEO for drug rehab marketingAfter structure, you need to look at search engine optimization (SEO.) SEO is a complicated process and impossible to know all there is to know on the subject. Even the best drug rehab consultants only know a fraction of SEO. However, they do know the many best practices that can get you to the first page of Google. Google only reveals a few golden nuggets; the rest is best practices. We get 10-15 calls every week from drug and alcohol addiction treatment centers on marketing and consulting. Almost everyone says their on-page SEO is good. This is rarely the case. I always ask them if they have Yoast installed on their website. It’s a WordPress plugin that tells you and guides you in having decent SEO on your site. The search engine optimization program will tell you if your SEO is at an acceptable level. Once things are up to par with Yoast, it is time to hire an SEO specialist.

Organic SEO also covers publishing useful, attracting and engaging content. It is not enough to have you site look good in Google eyes, it also must be useful to the reader.

Understanding Social Media Marketing

social media used for addiction treatment center marketingThe last part of organic SEO is social media and this is an absolute must. According to Tech Crunch, people are spending over 5 hours a day on their cell phones. This doesn’t include time spent on PC’s at work and home. Our society has been consumed with social media being a daily part of our lives. It is paramount that your addiction recovery center gets in front of potential clients daily. For the most part, this is not a features and benefits sales pitch. It is attracting and engaging potential clients with good content on an emotional level. Then attaching that emotion to your brand. You must build trust by providing content that conveys you understand the trials and tribulations they are experiencing with addiction and can help them.

Even with great content, it is useless unless you have the vehicle to get in front of the potential masses. It takes an intimate understanding of Facebook and LinkedIn. Addiction treatment centers must understand the secrets, tricks, and back-doors of these mediums to maximize their potential to drive leads. Drug rehab lead generation strategies changed on Facebook when they announced its new algorithm that puts the power of business marketing with individual profiles and groups unless you pay for the advertising.

We have been preparing for this social media marketing shift for the last four years. We are one of the few marketing companies that practices what they preach when it comes to marketing on Facebook and LinkedIn. We have built up 30,000 level one connection’s on LinkedIn and 12 groups with over 50,000 members. On Facebook, we have 15,000 friends and 35 groups with over 150,000 members.

Boots on the Ground Pitfalls

business mistake offering boots on the ground marketingAlmost every addiction treatment center puts most of their marketing efforts in boots on the ground tactics. While it should be in every drug and alcohol addiction treatment centers marketing mix, it should only be a portion of the marketing mix. All drug rehab consultants should be telling you to have diversity in your drug rehab lead generation. We see many centers using boots on the ground, Google Ad Words and call center lead generation.

This is most likely due to the CEO’s and Executives looking for short-term solutions to keep their census at an acceptable level. They tend to get caught up with hiring Outreach professionals that say they have a book of business. This strategy has caused an extremely high turnover rate in the addiction treatment industry. Outreach professional’s positions usually last from 6 months to a year. We see this by looking at out 30,000 addiction and behavioral health professional level one connections profiles on LinkedIn. Many owners do not realize that this situation actually costs the drug rehab centers about $20,000 per turn over.

2. Paid Advertising the King of Short-term Solution to a Long-Term Problem

Google AdWrods education by drug rehab consultantsGoogle Ad Words or pay per click (PPC) has paved the road for unprepared drug rehab marketing plans. Addiction treatment centers have notoriously used Ad Words in place of a good organic marketing plan. This is mind-boggling considering the paid Ad Words account for less than 5% of the clicks on Google. The first three organic slots account for a whopping 70%. Bing, Yahoo, and MSN are comparable to these numbers.

Google Ad Words restrictions are somewhat being lifted in July of 2018. While we will see some centers jumping back on that merry-go-round, some should have learned the value of organic marketing. This is a long-term play that once established can last for years and generates higher converting clients.

Buy Rehab Leads is a Short-term Solution

Another famous short-term solution is a buy rehab leads strategy. Many treatment centers complain about buying calls but continue to do so. Now, in Florida, they are no longer allowed by law to buy verification of benefits (VOB) calls. This call center leads generation option would give treatment centers qualified leads at least guaranteeing that the potential client has the insurance the center offers.

These drug rehab SEO marketing buckets are constantly changing and providing different leads at different times. At any given time, they stop producing leads, and not for any given reason. As a CEO or Marketing Director, you need to be juggling all three constantly. One of the biggest mistakes that drug rehabs make is when the census is up they do not invest more in their drug rehab marketing efforts.

3. Measuring the Success of Each Drug Rehab Marketing Bucket

drug rehab consultants measuring back-end analyticsDrug rehab consultants should be putting in back-end analytics to measure efficiency. Keeping in mind the end goal is to understand your most elevated ROI. It is imperative to track lead generation sources that are converting into clients. It is critical to gauge the “first contact” when the individual seeking addiction treatment reached out.

  • Did they call?
  • How many calls?
  • What blog post generated the call or click?
  • Did they click through from a landing page?
  • Did they click through from Google, Bing, Yahoo or MSN?
  • Did they click through from Google Maps?
  • Was it from a “boots on the ground” lead?

This is vital for marketing intelligence. By knowing this information, you can adjust your marketing strategy and fuel resources to what is working at that time. Again, this is not stagnant, it is constantly changing and adjusting is critical.

Call Tracking Metrics an Inexpensive Absolute Must Have Tool

Call-tracking-metrics-provided-by-behavioral-health-network-resources-for-addiction-treatment-center-marketingThe key to maximizing your ROI on marketing dollars is to know what is generating the most drug rehab leads, or calls. Call tracking can tell you where the potential client started and right through to where they called from. This is vital information for the marketing team. You can also assign a dollar value to the services sold to have dollars associated with conversions. It will also record the calls, so you can determine if admissions teams are doing a good job of converting clients. It also gives information on date, time, city, state, and much more. You can check out how this inexpensive valuable drug rehab call tracking tool is for your center.

Why Add Google Analytics to Your Drug Rehab Marketing Plan?

Using Google Analytics for drug rehab marketingGoogle analytics like call tracking provides information on addiction treatment centers websites. All drug rehab consultants should know how to read and utilize this vital information. It tells you real-time traffic, city, state, pages visited, where they came from, interests and more.

Google analytics tells you what the most popular pages of your website and blog are. It tells you how long they stayed on your website. If it is less than 60 seconds, it is called a bounce. If you have pages with a high bounce rate, then you need to edit those pages to make them more engaging. For the pages with long visit time, it tells you that it is good content and you should be producing more similar content.

Providing Staff Tools for Effective Drug Rehab Marketing

Without experienced, educated and dedicated workers, it can be a battle to become a successful behavioral health organization. This is especially true when hiring drug rehab consultants. In addition, because we are in a video age on social media, you need staff to speak and present about your drug addiction treatment program in front of a camera. They must be able to convey treatment information and touch on an emotional level. This is a human aspect that will build trust and position your drug and alcohol addiction treatment center as an authority. Building electronic video assets is critical for getting clients and getting to page one on Google.

The Role of Addiction Conferences and Events

2019-addiction-conferences-on-drug-rehab-marketing-by-Behavioral-Health-Network-ResourcesConferences, events and training’s play a vital role in our industry. You should be sending your staff to events and conferences to build on their knowledge of treatment, marketing and the business side of behavioral health. Many drug rehab consultants attend many of these events to gain much-needed knowledge of our complex industry. You need to provide tools on an on-going basis and not just hiring them and relying on their book of business. Getting them educated on the business and marketing side of our industry.

CEO’s, Directors and Outreach need more education on marketing, social media (so their not damaging your brand,) networking strategies, SEO, call tracking, Google analytics, patient brokering, billing, collections, utilization review and many more. Providing them ongoing education and experience will pay dividends down the road.

Behavioral Health Network Resources provides 3-4 addiction conferences every year. These conferences feature Executive Thought Leaders, drug rehab consultants, Senators, Attorneys and high profiled and experienced behavioral health professionals. Each conference attracts 5-7 Addiction Executive Thought Leaders, 150-200 attendees, and 14-20 exhibitors. We are seeking co-host sponsors for our next Florida and California conferences. Contact Charles Davis at 561-235-6195 and get national exposure.

The Importance of Offering a Full Continuum of Care

When you go to a restaurant they don’t force you to order a few items. They generally offer a la carte. You need to offer the most options possible that relate to drug and alcohol addiction treatment. You are investing a tremendous amount of time, resources and money in your addiction treatment marketing strategy, you need to make sure you have a lot to offer when they decide to pick up the phone.

  • 30, 60 and 90 In-patient Partial Hospitalization Program (PHP)
  • Out-patient treatment Intensive Outpatient Program (IOP)
  • Alcohol and Opiate Detox
  • Medication Assisted Treatment (MAT)
  • Christian Track
  • LBGTQ Track
  • Sober Living Options
  • Aftercare
  • Telehealth
  • Family Program
  • And many more

Two of the best motivations to do this is the insurance companies are demanding documented improvement of clients. Second, it costs a considerable amount of cash to produce qualified drug rehab leads and you need to maximize revenue.

Drug rehab Consultants Assist on the Business Side of Behavioral Health

Drug rehab consultants can save a lot of money in two areas. The two main areas for addiction treatment centers to gain revenue include marketing and billing. We’ve covered some marketing aspects above, however, there are other areas to consider. Billing and collections can get out of hand very quickly.

The insurance companies are playing dirty by rejecting claims, delaying reimbursements, questioning medical necessity and auditing addiction treatment centers to get out of paying for services. We recently sat down with Scott Delmarr, of Proven billing, a respected behavioral health substance abuse billing and utilization review consultant. Here’s what he had to say.

One of the most difficult areas is collecting from the insurance companies. Receivables get out of control quickly and drastically effect operating cash flow.

To make it even worse there are some situations where the insurance companies send the checks directly to the treatment centers clients. This causes huge problems for treatment centers and detox’s to get those checks.

Many times the treatment center’s clients keep that money. How bad is this situation, some centers can have millions of dollars in receivables from this situation? These are evident especially with Empire and Federal BCBS insurance in Florida. You can contact Mr. Redlich at 954-592-1921 with any questions.

Why Hire Drug Rehab Consultants?

prevent costly mistakes hire a drug rehab consultantAs an owner of an addiction treatment center, detox, or ancillary service provider, you are going to spend on the low-end hundreds of thousands of dollars on your marketing. Drug rehab consultants can put a proven marketing plan in place producing the best ROI and reduce waste. Consultants can tell you what works and what does not work. They can tell you how to get your website built with proper structure.

They can tell if drug rehab SEO is poor and put a team in place to correct it. They can put into place and train marketing staff on call tracking and Google analytics. They can train your admissions staff to maximize your call center lead generation. Drug rehab marketing consultants are proven and trained guides that completely understand the business and marketing aspects in the addiction treatment industry.

Behavioral Health Network Resources are drug rehab consultants, drug and alcohol addiction treatment marketing specialists and we also host addiction executive conferences education on ethical business and marketing strategies. In addition, we partner with the nation’s best JACHO and CARF accreditation consultants, Give us a call for a no-obligation consultation today at 561-235-6195.

Call 561-235-6195 Ask About Our 4-Week Consulting Package 

Ancillary services providers get vital drug rehab marketing training.

Addiction Treatment Ancillary Services Marketing Mistakes

Addiction Treatment Ancillary Services Marketing in 2020

Addiction treatment Ancillary Services marketing mistakes are plentiful. There are many areas in 2020 for these organizations to capture their target market of decision makers. Behavioral health organizations, treatment centers, and sober livings are constantly seeking new providers and re-evaluating their current sales and service providers. There are constant moments of change to find ways to save revenue or generate new revenue streams for their businesses.

They are seeking ways to operate more efficiently with billing, electronic medical records, drug testing, consulting, staffing, credentialing, certification, CEU’s, insurance, website development, drug rehab SEO, consulting, aftercare apps, CRM’s, rehab directories, clinical tracking, drug manufacturers, managed payer care software, pharmacies, mergers, acquisitions, sober coaches and more.

What Are the Ways to Promote Addiction Treatment Ancillary Services Marketing?

Addiction Treatment Center Marketing for Ancillary Sales and Service Organizations by Behavioral Health Network ResourcesThe key for sales and service organizations is to generate leads, establish new relationships and be a leader in their niche. This is a difficult challenge due to a lack of marketing knowledge and heavy competition in the various niches.  Sales and service organizations tend to rely on industry events and word of mouth for their marketing. Some sales and service organizations additionally rely upon paid marketing on LinkedIn and Facebook. While these are good short-term solutions they should also include growing a targeted audience that they own and ranking on the first page of Google for key search terms.

They must concentrate on growing a targeted audience of CEO’s, Executives and Directors that are corralled in groups and personal connections on social media profiles. Once they are in the social media groups or as personal connections they can drip their marketing to them, establish trust and always be top of mind.

Connecting Ancillary Services Providers to Their Target Audience

Drug Rehab Ancillary Business Marketing OpportunityWe have built a rehab vendors page listing addiction treatment and behavioral health sales and service organizations. Behavioral health, treatment centers, and sober living organizations are constantly trying to find ways to generate new revenue, re-evaluate their current suppliers and save money on their operating costs. Behavioral Health Network Resources is driving our addiction professional audience of over 120,000 to this page to drive traffic and interest in these providers. You can check out our current listing of these ancillary providers by clicking here on our drug rehab marketing ancillary services provider page.

The second thing they must concentrate on is getting to the first page of Google for key search terms. This will most likely involve a website rebuild due to lack of poor website structure. It will also require on-site search engine optimization, optimized blog posts, Google My Business optimization and the building of citations.

Implementation of a Long-term Addiction Treatment Ancillary Services Drug Rehab Marketing Strategy

In comparison to addiction treatment center marketing, there is no panacea solution for their marketing needs. Seeking short-term solutions for the long-term problem always costs much more in marketing that is needed. Just like any business, it is paramount to have a web marketing strategy in place. There are five marketing objectives that should be in place;

  1. Attracting new potential clients
  2. Establishing new relationships
  3. Developing those relationships
  4. Have a reputation (branding) of being the premier service provider in their niche
  5. A robust Google My Business page that takes up a huge chunk of real estate on page one of Google

You can learn more business and marketing strategies at Behavioral Health Network Resources next addiction conferences EMP (Ethical Marketing Practices Conference) on 8/6/19.

2019-addiction-conferences-series-for-drug-rehab-marketing-by-Behavioral-Health-Network-Resources

So How Do Sales and Service Organizations Achieve These Goals with Web Drug Rehab Marketing?

It should start with a website that has the proper structure for drug rehab SEO (including schema) and search engine optimization for key search terms. It should also include a blog that is attracting and engaging with their target audience. This means the blog posts are no so much about them, but about engaging their target audience with emotion and satisfying their pain points. It must include social media on the most valuable mediums in our industry. Two of these must include LinkedIn and Facebook.

How to Maximize and Incorporate LinkedIn in Your Marketing Strategy

This is a definite must for all addiction treatment sales and service organizations. There is no single place other than LinkedIn where you can reach your professional target market. However, to be successful you need to implement several key components;

  1. Build targeted drug rehab marketing level one connections including CEO’s, Executives and Directors.
  2. Understand how to produce pulse posts that are not about your organization, but the needs of your potential customers.
  3. Write pulse posts is story format that attracts and engages the target market touching an emotional level of the pain points your target market is experiencing
  4. Uniform brand on profiles of all employees.
  5. Share, share and re-share pulse posts from employee’s profiles.

How to Utilize Facebook for Drug Rehab Sales/Service Providers

Addiction Treatment Ancillary Services Rehab Marketing Ideas on FacebookFacebook is the single largest social media that exists on the planet. This is a must for all sales and service organizations. Two of the biggest obstacles are connecting with the decision-makers for their product or service and understanding where the power of this medium benefits their organization the most in their addiction treatment ancillary services marketing strategy. Organizations must understand the algorithm changes and incorporate those changes. Facebook announced in early 2018 that they are reducing the posts to individual’s boards from business profiles. However, posts from individuals and groups are still being served regularly. This means the power of Facebook’s two billion members lies in personal profiles and groups.

As a sales and service organization in the addiction treatment industry there are paramount strategies that you should put into place for your addiction treatment ancillary services marketing;

  1. Employees including CEO’s and Directors need to build targeted friends on Facebook. These friends should include decision makers like CEO’s, Executives and Directors from treatment centers and sober livings.
  2. Distribution of content from personal profiles that are attracting and engaging to the target audience. This content is not about their organization, but about how to solve the pain points of their target audience.
  3. Start and grow targeted groups. The group name and focus should not be the organization’s name, but about how to get their target audience to join the group. Once they are in the group they can sprinkle their branding and content into the group. However, they must be careful not to spam their own group.
  4. Install the Facebook Pixel on every page of their website.
  5. Format the pixel to capture their visitors for re-targeting purposes.

Marketing Solutions for Addiction Treatment Ancillary Services Marketing

Business Solutions for Addiction Treatment Ancillary Services Marketing in the addiction treatment center marketing industryBehavioral Health Network Resources has been building their addiction professional tribes for the last four years. We have built up an impressive audience on LinkedIn, Facebook and our professional email database. We are a recognized leader with addiction professionals on these platforms. You can check out our addiction professional audience by clicking here. We are also recognizable for our Addiction Executive Ethical Marketing Practices conferences (13 in the last 4 years) attracting 150-200 addiction professionals at each conference.

We provide addiction treatment industry sales and services organizations three instrumental marketing opportunities to help relieve the pain points of their marketing.

  • 90-day social media marketing package that instantly taps them into our social media audience, grows a targeted audience they own and teaches the secrets, tricks, and back-doors on both LinkedIn and Facebook. Click here to check out our 90-day drug rehab SEO and marketing program.
  • Rehab vendors page taking advantage of Behavioral Health Network Resources 6,500 addiction professional visitors per month. You can view our rehab vendors page here and find out how to get listed on this page. Also included in this package are preferred posting privileges in our 60 social media groups with over 200,000 members (useful posts that are attracting and engaging will be approved.)
  • Sponsorship, exhibiting and participating opportunities at our Ethical Marketing Practices conferences. We are working on our next conferences (June/July) in Florida and California. You can see our various packages by viewing our last addiction conference.

Call 561-235-6195 Ask About Our 4-Week Ancillary Services Marketing Package

If you would like to take advantage of these opportunities or would like a free, no-obligation consultation give Behavioral Health Network Resources CEO, Charles Davis a call at 561-235-6195.

 

Drug Rehab SEO Marketing Magic Over Pay Per Click for substance abuse treatment centers

SEO Rehab Marketing Magic Over Pay Per Click

What Are the Benefits of Drug Rehab Marketing and SEO?

Drug rehab marketing and SEO are only a couple of key areas many drug and alcohol addiction treatment centers do not understand. Substance abuse marketing is a complicated process. Finding and utilizing ethical business and marketing strategies is critical to surviving the changes in the behavioral health industry. New laws, regulations and the billing companies playing games are going to cause substance abuse treatment centers to close. The days of having a poor business and drug rehab marketing strategy, generating unprecedented revenue are gone.

What is Drug Rehab Marketing and SEO Used for?

Explanation of drug rehab SEO marketingDrug rehab marketing and SEO are the most important aspects of generating addiction treatment calls. It requires over 200 different requirements by Google. Drug rehab SEO outperforms all other marketing combined. However, you not only need a robust marketing mix you also need search engine optimization including correctly optimizing every page on your website. This is the starting point where many drug rehabilitation centers fail. We look at many addiction treatment websites every day and 90% of them have poor or no SEO. Not only are the main pages poor, but the blogs are poor at best. This is also true for substance abuse sales and service organizations.

Without proper website page optimization, many of your marketing efforts are ineffective. Google spiders are looking for keywords in Url’s, H Tags, Alt Tags, and SERP descriptions to name a few. Understanding these areas will push your rankings on Google. The current competitive market for substance abuse recovery centers demands proven marketing solutions. Many addiction treatment centers are suffering from Digital Darwinism with their drug rehab SEO.

Why You Need Drug Rehab SEO Marketing Back-links?

number 1 thing for drug rehab marketing is back-links for addiction treatment marketingNo matter what you have heard link building is still the #1 factor in rankings. And, it’s not the number of links, it’s the authority of the site linking in. However, there are other factors that must be put into place. When link building, there are two areas to look at for ranking. First, look at the keywords you’re already ranking on. These should be on pages 2-50 on google. They will be the easiest to work on.

Then write a list of all the keywords you want to rank for. These should be long-tail keywords followed by the city you are located. This is a good starting point for drug rehab SEO. For those of you handling the marketing in the treatment space, you are probably aware of how tough these keywords are to obtain, especially since Google has clamped down the PPC in this business segment.

Google Forces High-Quality Authoritative SEO Rehab Marketing Back-links

All the changes in 2019, with Google PPC in the treatment space, and patient brokering laws it is now more important than ever to rank organically on Google. Optimizing Google local listings is where the small to medium players need to focus. When someone searches for a treatment center in your area you must be found, at the very least, in the Google maps 3 pack. Local search is the key for drug rehab SEO to unlock the potential of Google, organically generating calls for your center. If you are not, you should consider hiring a drug rehab marketing consultant.

Get Your Drug Rehab SEO Marketing Back-links Increasing Google Rank

Drug Rehab SEO Marketing Back links Increasing Google RankIn this day and age, it can be tough to find solid back-links increasing SEO for your website.  As Google continues to make changes so should you. However, the problem is that drug and alcohol addiction treatment centers do not know how to get back links. Everyone in the industry thinks they must come from listing sites or other treatment centers. Behavioral Health Network Resources has spent the last two years in our SEO laboratory. We studied  SEO Gods like Neal Patel and Moz. These guys are the worlds best at search engine optimization.

Drug Rehab Marketing and SEO Success Stories

Behavioral Health Network Resources leads by example with drug rehab marketing and SEO. When rehabilitation centers realize how important ranking on page one of Google is they start looking for a marketing company. In this process, they should research which marketing companies are ranking for SEO in our industry. 

If a marketing company is going to provide drug rehab SEO services they must clearly demonstrate their capabilities. This should start with their own company. Try searching the following key terms for marketing is our industry;

  • drug rehab marketing
  • drug rehab SEO
  • drug rehab marketing agency

BHNR took it a step further and wanted to rank for key terms that treatment centers need to rank in. This leading by example action clearly demonstrates our ability as an industry leading drug rehab SEO marketing agency. Some of these critical keywords include;

  • California drug rehabs
  • drug rehabs West Palm Beach
  • opiate detox West Palm Beach
  • sober homes west palm beach

These are some of the money keywords for substance abuse centers. We do not even provide these services, however, we are on page one of Google organically for these. The new competitive and regulated landscape now requires a true marketing mix and ranking organically for critical keywords on page one is critical. ranking on the first page.

Learn Drug Rehab Marketing at Addition Conferences EMP Series

California-addiction-conferences-2019-by-Behavioral-Health-Network-ResourcesBehavioral Health Network Resources next event is our California Addiction Conferences EMP Series on 8/6/19 in the Los Angeles area. This conference boasts 5 Executive panelists, including Co-host The Recover, and Co-Chair Rehab Marketing Pros. They will provide the needed drug rehab marketing and SEO tools and education in business and marketing in our industry. The panelists will mentor and provide solutions you can put into place immediately. If you want to know why your losing marketing dollars with Legit Script Certification and Google AdWords this is the event for you.

Many California drug rehabs think this is the answer to generating clients with the new patient brokering laws in place. What they don’t know is there are lead generators and centers spending in excess of $500,000 per month in this avenue. They also don’t realize that PPC only accounts for 2% of page one clicks. Learn more about;

Drug Rehab Marketing Our Clients Rank

Drug rehab SEO and marketing success for Behavioral Health Network ResourcesSearch engine optimization involves an endless amount of things. Google is looking for a combination of signals and road signs. Many different drug rehab SEO marketing consultants and companies work in different areas. However, the goal is the same, to boost online authority. Getting page one rankings is paramount, however many centers do not know how to perform this crucial action. Here are some of the keywords that we have accomplished for our clients;

  • drug rehabs San Diego
  • inpatient drug rehabs San Diego
  • drug rehebs Los Angeles
  • California drug rehabs
  • drug rehabs New Jersey (SOBA College Recovery)
  • outpatient drug rehabs New Jersey (SOBA College Recovery)
  • best AA meetings New Brunswick (SOBA College Recovery)
  • drug rehabs Van Nuys (Sober District – Maps knowledge panel, slots 1,2 and 3 on page one)top 3 on page one)
  • outpatient drug rehabs Van Nuys (Maps knowledge panel, slots 1,2, and 4 on page one)
  • drug rehabs Los Angeles (Maps and slot 9 on page one)

Drug Rehab Website Development Hurts Marketing

This entry was posted in drug rehab website development, Addiction Treatment Center Marketing, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged , , , , , , , , , , , , , , , on by .

What Are the Top 3 Reasons Drug Rehab Website Development Hurts Drug Rehab Marketing?

Drug rehab Website development and design are drastically affecting drug rehab marketing for addiction treatment centers, opiate detox centers, inpatient rehab, and IOP treatment programs. Understanding the many components needed including; design, drug rehab SEO, and branding are critical for successful web marketing. These are all paramount to generate drug rehab leads and customers for sales/service organization in our industry. However, it requires an ongoing, in-depth knowledge of the crucial role website structure plays. Drug rehab SEO website development is complex for drug and alcohol addiction treatment center web marketing.

Understanding How Drug Rehab Website Development Effects Treatment Calls Lead Generation

Addiction treatment centers are facing their most difficult challenges ever in 2018. Generating enough clients to sustain their business has become a daunting necessity. The insurance companies are now paying for shorter lengths of stay and less reimbursement for drug testing. This combined with new laws in Florida on patient brokering, Google PPC restrictions and algorithm changes, have many centers frustrated and struggling to gain clients. We are seeing many centers close their doors, merge, or get bought out by wall street investors.

As a treatment center owner, you most likely started your center because you have a passion to help and extensive knowledge of addiction. That most likely shows with the clinical aspect of your center. However, many centers fall because they do not respect, or understand drug rehab SEO marketing.

Understanding the Value of Proper Website Development

drug rehab SEO website development work smarter not harderThe current behavioral health industry landscape requires that recovery centers learn better addiction treatment marketing practices including the status of the drug rehab SEO website development. Website development is the major building block for their drug rehab marketing. Relying solely on outreach, and buying rehab leads to maintain an acceptable census puts them at great risk.  Addiction treatment lead generation and producing treatment calls is difficult on the web. Drug rehabilitation owners often use short-term solutions to their long-term problem.

Drug Rehab Web Marketing Outperforms All Other Marketing Combined

When the money was flowing, there was no reason to have drug rehab SEO website development or a healthy marketing mix. Addiction treatment centers and opiate detox centers threw a ton of money at their rehab marketing with PPC, bought some VOB treatment calls (no longer legal in Florida,) relied on Outreach and that was the extent of their marketing plan. They demanded immediate results which have caused industry-wide thought process concerning marketing. Concentrating on short-term solutions, to their long-term problem of generating clients, puts them at great risk of not surviving in the red ocean.

Website structure the #1 Ingredient for Drug Rehab SEO

Drug Rehab SEO website development needs proper website structure. Many drug rehabilitation centers think web marketing does not work. The main reason is when they implemented it into their substance abuse marketing their website lacked proper structure. They were investing money in drug rehab SEO that could not perform. Without proper structure, Google spiders will not rank or penalize the website.

Substance abuse web marketing is complicated, competitive, and requires knowledge beyond addiction treatment. Drug rehab SEO website development needs to have the proper foundation to produce treatment calls. It must be the start of your drug rehab marketing and lead generation.

Web marketing outperforms all other marketing combined when set-up correctly and executed properly. Speaking with many treatment center CEO’s and Executives, many say web marketing does not work. Our immediate response is let’s look at your electronic assets and how they are set-up.

1. Proper Website Structure = Poor Web Marketing Results

Structure you electronic assets for advertising. Let’s first look at the website. Website structure is the critical starting point for SEO performance. The aesthetics of treatment centers websites are often beautiful, showing pictures of the beach, and amenities. The aesthetics of a website are only a fraction of what is needed for web marketing. When a house is being built, the foundation is the most important aspect. Without a strong foundation, your house will fall. With web marketing, proper structure is the original building block.

We recently spoke with Brian Frye, CEO, of Magna Technologies, a highly respected industry website design company and attendee favorite panelist at BHNR’s Ethical Marketing Practices Conferences, about the status of treatment centers websites. Here is what he had to say,

“The biggest problem is poor website structure. Centers do not understand how damaging this is to their marketing.”

Website Structure 1st Step in Addiction Treatment Center Marketing

Proper website structure is a critical aspect of a websites SEO and critical for drug rehab marketing. It will be one of the main factors in generating revenue or wasting marketing dollars. Poor drug rehab website development causes Google (and other search engines) to do one of two things. They will either not read and rank your site or penalize your site for structural errors. If you have an efficient website structure in Googles eyes, you get rewarded in many ways (Google juice) with higher rankings. Poor structure is one of the main reasons why many treatment centers say web marketing does not work. SEO is also a huge factor for many addiction treatment centers.

Get a Website Designed and Developed by an Experienced Drug Rehab Professional with In-depth Knowledge Beyond the Addiction Treatment Industry

Maximizing drug rehab SEO with a professional developer.The “big boys in the sandbox” understand better drug rehab website development equals higher rankings in search engines and more clicks. These big players use professional and experienced webmasters with experience beyond the addiction treatment industry. Their sites use an efficient, clean and trimmed hierarchy. The small to medium players usually use unskilled individuals with limited knowledge of proper structure. Their hierarchy is generally disorganized, jumbled and not optimized for Google. This is an area that the small to medium size treatment centers can gain ground against the competition (big and small) on the web if they include it in their drug rehab marketing plan.

2. Pay Attention to These Areas of Drug Rehab Website Structure

While this article cannot cover all that is involved with proper website development and structure, here are some areas that must be addressed.

Schema.org (Schema) Advanced Search Tactic

Schema is a syntactic vocabulary that is added to HTML that improves how spiders read and present a web page in SERP’s. This is an absolute must in your drug rehab website development.

Google can read every language, however, it’s native tongue is the schema. This is the key to drug rehab SEO. It allows search engines to more clearly understand and read sites more quickly. It is becoming paramount for all websites to correctly incorporate schema where ever possible on their website for several reasons. It gives the ability for search engines to pull better rich snippets and rich data that makes a website link stand out and gain real estate in SERP’s, increasing clicks.

Voice Search Get Ahead of other Rehabilitation Centers

Getting ahead of the competition is easy if you know what’s coming. Secondly, it is becoming a necessity in the new age of voice search. As we pointed out in an earlier article, treatment centers and ancillary service organizations in the addiction treatment industry are suffering from digital Darwinism. Organizations in the addiction treatment industry do not have a firm understanding of the many aspects of SEO and now comes along voice search.

Digital voice search is one of the newest technological advances in the ways consumers get information. It is rapidly becoming a crucial part of the way our potential clients will get information they are seeking at home (Google Home, Microsoft’s Cortana, and Amazons Alexa,) and on mobile devices (Android, and Apple.) ComScore.com predicts that by 2020, 50 percent of all searches will be voice searches.

Implementing Schema on a website is like placing a direction post on a highway. It quickly gets the spiders to the information that correctly answers a voice query. This is important because voice queries depend on implied content. Proper schema helps provide the content rather than the spiders using an ambiguous page of text.

Implementing Schema and Asking the Right Questions

One of the biggest issues with schema is many do not know how to properly place it on a website.  According to schema.org, there are only 10 million websites using schema.org markup. While this may seem like a lot, only 1% of websites have implemented it. This can give a treatment center an edge with marketing. This should be included in their drug rehab marketing strategy. Some of the areas where you should incorporate schema are;

  • Site Navigation Element
  • About Page
  • GMB Map (Google Maps)
  • WP Footer
  • WP Header
  • WP Side Bar

3. Proper Website Structure gets more Google real-estate with Site-links

A website increases SERP with drug rehab SEOSite-links are links and descriptions of the different parts of your website that show up in SERP’s. This is a Google’s SEO golden nugget that improves click-through rates, however, there are several pieces that need to be in place to achieve this golden award.  They also are huge in SEO by making navigation easier, dominating SERP’s, brand reputations, and building trust with Google and the user. One of those important pieces is a good website structure (trust and brand reputation are also factors.) If you have a poor website structure, it is highly unlikely that you will achieve a sitemap in Google listings. This causes a reduction in targeted traffic and lower clicks of your target audience.

Here is an example of a search that achieves a site link. Try typing into Google search your center and see if your organization shows a site link. If it does not, you either have no site-link, or it is incorrectly implemented.

site link increases drug rehab SEO.

A quote from Google Webmaster clearly showing the importance of proper website development; We only show site links for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good site links, or we don’t think that the site links for your site are relevant for the user’s query, we won’t show them.

Top 8 Mistakes with Drug Rehab Website Development

While Google doesn’t provide a step by step drug rehab website development procedure there are certain things that should be in place to achieve site links.

  1. Unique website name
  2. Clear website structure and navigation
  3. #1 rank organically for the search term
  4. Implementation of sitemap.xml to your Google search counsel account
  5. Build internal links
  6. Cross check page titles
  7. Brand Awareness on social media
  8. Better Website Development and Structure Means Better Website Crawling

Google spiders search billions of pages on the web and compile a massive index. Their algorithm has over 200 factors. According to Google, it is a must that they can crawl and index your site correctly. If you have poor drug rehab website development, chances are extremely slim in achieving a coveted site-link in Google search.

Learn From the Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing

Poor drug rehab website development structure is the #1 reason why addiction treatment lead generation fails. Google heavily uses the user’s experience to rank any given site. Google’s algorithm considers many factors. In addition, it looks at loading speed (after 2 seconds you lose 50% of the audience), click-through rates, time on site and frequency of visits to name a few. This article pinpoints these 3 key areas for recovery centers to look for and understand in their marketing.

  1. Proper Website Structure = Poor Web Marketing Results. Get your website built by an industry professional
  2. Pay Attention to Schema and Voice Search
  3. Proper Website Structure gets more Google real-estate with Site-links

If recovery centers can’t get to page one of Google they can’t generate addiction treatment calls. This article outlines the most common mistakes made with drug rehab website development in the recovery industry. Give us a call, we are drug rehab marketing specialists and we will quickly evaluate your SEO. We also provide SEO training. If you would like us to evaluate your organization’s website contact Charles Davis at CEO@BehavioralHealthNetworkResources.com, or give him a call at 561-235-6195.

Addiction treatment centers drug rehab marketing professionals learn how to use LinkedIn for outreach lead generation.

Addiction Professional Outreach LinkedIn Wasted Time

How to Use LinkedIn Beyond Addiction Treatment Lead Generation in 2020?

Addiction treatment lead generation can be done on LinkedIn. This is not only true for outreach, but also for SEO in 2020. The search engine optimization component has to be looked at by the Marketing Director and CEO. For outreach there is also a lot of work to be done in the behavioral health field. Consider this, many addiction professional outreach profiles in 2020 are poor at best. This clearly demonstrates they must better understand this valuable business vehicle for networking and addiction treatment marketing. Many need to stop wasting time on LinkedIn and take the time to learn its power. Learning to use this medium and understanding its power is critical when generating drug rehab leads. There are secrets, tricks, and back-doors that need to be completely understood. This platform is becoming paramount in our industry considering the high turnover rate and daily pressures outreach professionals endure.

drug-rehab-leads-can-be-produced-with-LinkedIn LinkedIn has over 660 million professionals, it is too big to ignore for addiction treatment lead generation. Many professionals in our industry do not try to use this medium until they are looking for a job. At this point, it is late in the game to get the best value of this professional “networking” site. It takes time to build a targeted audience and become well known in this extremely large community that goes beyond their normal limits within our industry. Addiction professional outreach, in particular, should be using LinkedIn for several key reasons.

Their Next Addiction Treatment Center Employment Search

The average length of employment for addiction professionals in outreach for addiction treatment marketing is 6-12 months. Behavioral Health Network Resources knows this because many contact us in panic mode looking to gain access to our resources to find a new job. This first thing we look at is their employment history.

The blame here is not entirely on the short-term lengths of employment by the individuals, but also on the treatment centers. They do not provide the needed addiction treatment lead generation tools. There is no training for their marketing staff. Wherever the blame is, it doesn’t change the fact that these professionals need to find another position to support themselves and their families.

Becoming a Known Drug Rehab Marketing Professional

LinkedIn is one of the best ways of being known as an ethical drug rehab marketing professional. When you regularly use LinkedIn you also organically build an audience. We teach this addiction treatment lead generation strategies to all of our clients. This should be a strategic plan to connect and get to know different segments of people that may help you in the future. For outreach professionals, these segments include CEO’s, Executive Directors, Marketing Directors, and other outreach professionals. It should also include anyone that fits into their future employment plans. Waiting until you need an addiction professional outreach or drug rehab marketing job is not the time to start doing this. You need to already have the decision makers as level one connections. This is critical because if they are connected to you they don’t know you exist. You have utilized LinkedIn with pulse posts, groups, remarks, and likes thus they should already know about you. This provides you with a warm lead source when job hunting.

LinkedIn should be a part of every treatment centers addiction treatment lead generation marketing plan, not just addiction professional outreach. It is an excellent place to brand your organization. All but a few organizations understand the value and power of LinkedIn for branding and building new referral sources.  Many treatment centers, detox’s, sober living facilities and sales/service organizations do not have this in their marketing strategy. LinkedIn can do several things for these organizations if they not only start using it but also get their staff to use it.

LinkedIn can provide massive exposure to the brand, drive visitors to their website and increase organic SEO. A treatment center, detox, sober living, or sales/service organization with savvy marketing will be able to track visitors from LinkedIn through their Google Analytics and Call Tracking Metrics. If your organization does not have these two vital components they do not understand marketing very well,

Addiction Treatment Lead Generation Must Be Careful

Rehab centers must be careful with their addiction treatment lead generation strategy. Everything that is posted about the rehabilitation center is a reflection of the overall brand. if you are branding your organization, you are also branding yourself. It’s in your best interest to utilize the content your organization has and push it out strategically on LinkedIn. It should also be noted that you must be careful about what you are posting.

This is a reflection of the organization, you must consider the content of the posts. Posts that have no value to the reader, do not attract and engage your targeted audience are a direct reflection of you. On LinkedIn, you want to keep it extremely professional. On Facebook you can be a little more relaxed, however, you still must attract, engage and bring value to the reader.

With the new patient brokering laws spreading across the nation many are concerned with patient brokering. Dealing with addiction treatment patient brokers can result in legal issues, jail time and fines. Many centers need to establish new and ethical relationships. LinkedIn is one of the best resources for addiction professionals.

Understanding LinkedIn for Marketing, Branding, SEO, and Networking

Addiction-treatment-marketing-LinkedIn-Behavioral-Health-Network-Resources-561-235-6195Learn and understand the powerful addiction treatment lead generation attributes that produce specific results in order to stop wasting time on LinkedIn. LinkedIn is like going to addiction and behavioral health conference and there are 20 million addiction and behavioral health professionals there to meet. Being there is not enough, you need to attract them, make them go to your website and engage with them to get results in your addiction professional outreach efforts. You also want your organization to provide links on their blog to your profile. This benefits them by obtaining a good back-link and benefits you by getting new page views and possible connections. Your organization’s blog should be posting new content and engaging visitors.

Addiction Treatment Lead generation for Professional Networking

Behavioral Health Network Resources was started with addiction treatment lead generation as the main goal. We have extensively studied and mastered many secrets, tricks and back doors on LinkedIn. We have built up over;

  • 30,000 LinkedIn addiction and behavioral health level one connections,
  • 35,000 addiction and behavioral health followers
  • own 12 addiction and behavioral health groups with over 50,000 members.
  • 40 groups on Facebook with 150,000 members

Addiction Professional Referral Group (15,000 members) being our most active group. We have built these resources to benefit addiction and behavioral health professionals in their difficult job and in an effort to gain the support of our conferences educating on ethical business and marketing practices.

LinkedIn Stop Wasting Time – You Need an Addiction Treatment Lead Generation Strategy

Putting an addiction treatment lead generation strategy for LinkedIn in place takes a little time. However, you can save 1000’s of hours and increase productivity 1000%. Behavioral Health Network Resources has a total social media footprint in the millions. We are on LinkedIn 2-3 hrs/day (unless we are putting on our addiction conferences) Facebook 4-6 Hrs/day, and Twitter (15 min/day.)

wasting-time-addiction-professional- outreach-rehab-lead-generation

The reason we have dedicated our time to these social media’s is due to the lack of in-depth participation from addiction treatment centers and detox facilities. The rules on getting the distribution of posts on social media are changing. Facebook is limiting posts from business pages. One of the best ways to get your posts viewed is through groups and personal profiles. Every post is either placed on a  group members personal page, or placed in their notifications. If organizations in the addiction treatment industry do not start building a targeted audience through groups, they will continuously have to pay to play. As an outreach professional for an organization in our industry, if you build a targeted group, you provide a valuable asset not only to yourself but also the treatment center you are working for currently.

Many addiction professionals on LinkedIn are wasting their time by not knowing how to get more reach. This is combined with incorrect postings, poor branding, lack of understanding that marketing has several distinct purposes and no activity at all. Millennial’s have changed drug and alcohol addiction treatment center marketing. You now need content and a social media footprint. A post can potentially reach 100,000’s targeted individuals.

LinkedIn for Addiction Treatment Lead Generation Ideas

Addiction-professional-outreach-who-are-you-drug-and-alcohol-addiction-treatment-marketingThe most underutilized addiction treatment lead generation strategy is LinkedIn. As of March 2020 LinkedIn gives SEO ranking juice. Google’s update states that no follow links are now figured in for search engine optimization juice. The means LinkedIn can be used for SEO, referrals and to get high end potential clients. While this medium seems simple on the face, it’s quite complex. When using LinkedIn you specifically need to demonstrate value to your target audience. It’s not about you, it’s about helping them. Of course you need to educate on the products or services without being cold or hard-edged. This is all part of drug rehab lead generation on social media. They need to brand themselves as a leader. By correctly using LinkedIn they will also produce traffic to addiction treatment centers website. You see, using this medium also increases organic SEO. In return, ranking on page one will get potential clients to call. Simply by trying to establish new relationships on LinkedIn, you also do more for the big picture. This all will bear fruit and most importantly attract and engage their target audience.

Outreach professionals for centers or sales/service organizations can use this extremely valuable medium in connecting with referral sources, networking, branding, generating traffic and used in conjunction with other pieces of their marketing mix.

Last week, I noticed one respected addiction executive professional wasting his time trying to market his center on LinkedIn. This was an excellent opportunity to pitch our ‘Get Linked for Addiction Professionals” training. So, I personally called him. I said, “I noticed you’re a little active on LinkedIn. How is that working for you?.”

He said, “Wow, you’re a real person, I thought your profile was a machine. To be honest, I have received very little results. I’m trying to bring awareness to potential referral sources on our new medication-assisted therapy service. Can you tell me how I can do this better on LinkedIn.”

I asked him, “How much time do you spend on LinkedIn?”. He said about “30 minutes a day.” I then asked him, “What results have you gotten from it?” He said, “nothing.”

poor-LinkedIn-rankings-by-addiction-professional-outreach

I told him that I already figured that out by looking at your profile and poor activity. I had him pull up his summary of Pulse posts (one of the best indicators on post views inside LinkedIn,) and showed him he was only getting between 10 and 50 views per post. Many are not even doing pulse posts. To put that into perspective our Pulse posts get 300-10,000 views.

I said, “That is the reason for my call. I have been noticing your activity, what and how you are doing it, and couldn’t stand to watch you waste so much time.” I then asked him, “How much is your time worth?” He said, “About $300/hr-$500/hr.”

Addiction Professional Outreach Learn How to Use LinkedIn

Working-smarter-involves-maximizing-LinkedIn

I told him, “What if I could save you 1000’s of hours a year on your marketing efforts on LinkedIn, drastically extend the reach of your posts, by giving you two hours of training showing you many of the secrets, tricks and back doors of LinkedIn, how to utilize your LinkedIn contacts inside and outside of LinkedIn and get you 1,000 new targeted level one connections?” He said, “Oh, here’s the pitch that’s going to cost me $1,000’s of dollars.”

I told him, there are so many wasted marketing dollars in addiction treatment marketing including time wasted on LinkedIn. This program offers a “lifetime value” as these new connections are yours for life. You will get many lifetime views of your articles and continue to save hours and hours of wasted time for the rest of your life. Our “Get Linked for Addiction Professionals” program is much less than you think. In less than one week your LinkedIn will blow up with new targeted contacts, and two weeks after the training you will be able to see the views on your posts drastically increase.

Finding Your Drug Rehab Marketing Mix

addiction-professional-outreach-understanding-marketing-mix

LinkedIn is only one strategy for addiction professional outreach. It’s only a small portion of the marketing mix that treatment centers, detox’s, sales/service organizations and behavioral health organizations need. Finding their marketing mix is confusing and overwhelming. However, LinkedIn is used within and outside of LinkedIn. It should be in the marketing mix for everyone in our industry. Consider this, our CEO’s LinkedIn profile appears on the first page of Google for several key terms. If you Google “drug rehab marketing“,”drug rehab SEO”, and drug rehab marketing agency”, he is one page one. In fact we have 3-5 page one organic listings for those keywords. These are Major long-tail keywords for marketing in our industry. We also rank for key terms on services we don’t provide. This does not happen by chance. We clearly understand drug rehab SEO and social media. Here are some others that we rank for;

  • drug rehabs in Florida (searched 10,000 pr month)
  • California drug rehabs
  • drug rehabs West Palm Beach
  • opiate detox West Palm Beach
  • sober homes West Palm Beach

We provide social media training (LinkedIn and Facebook) for outreach professionals at every one of our Ethical Marketing Practices conferences. Check it out and consider attending one of addiction conferences in 2020.

For all this to work many pieces need to be put in place;

The addiction industry is experiencing major business and marketing changes and those that do not use social media to get their message in front of their target audience will not survive in web marketing.

Addiction Treatment Lead Generation for Outreach and SEO

Addiction treatment lead generation is a critical component for drug and alcohol rehab centers. However, there is too much focus on getting referrals from other treatment centers. Sure, there are drug rehabs addiction professionals should visit. However, there is much more to be done than getting one on one referrals. CEO and Marketing Directors need to be providing tools to assist these individuals. They should have many lead generation techniques going on at the same time.

We have several social media marketing programs (90-day Social Media Marketing Program) tapping you into our targeted audience and growing your own targeted audience. This new audience you receive consists of;

  • 1,000 new targeted LinkedIn level one connections
  • 1,500 targeted Facebook friends
  • Facebook group guaranteeing 2,000 targeted members.

The program gets blog posts in front of our built targeted audience for 90 days. We generate 500-1,000 views within 10-20 days per blog post using LinkedIn, Facebook, Twitter, Scoop-it, press releases and emails to 25,000 addiction professionals. After 90-days we train you on LinkedIn and Facebook so you can do this in-house. Our current audience consists of;

If you would like to chat about how drug rehab marketing and SEO in our industry, or are interested in our Addiction Executive Ethical Marketing Practices conferences email us at ce0@behavioralhealthnetworkresources.com, or call anytime at 561-235-6195.

Addiction treatment lead generation for LinkedIn presented by addiction conferences 2020

Behavioral Health Network Resources Executive addiction conferences tackle these issues head-on. Click on the above 5/20/20 addiction conference pic to learn more. Learn proven and ethical drug rehab marketing strategies. These provide long-term solutions to addiction treatment centers problem of maintaining a healthy census. BHNR addiction conferences conference also teach addiction professional outreach strategies. This combined with ethical business and marketing practices have made them extremely popular across the nation.

We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.

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