Top 3 rehab marketing missing links are critical for rehab lead generation in a treatment centers marketing plan.
Written by: Charles Davis
This top 3 rehab marketing missing links list entails the most common mistakes made by treatment centers. Rehab marketing is complicated, competitive; it must be respected and understood to achieve results. Treatment center marketing is a red ocean with many competing to have a page one ranking in organic searches. Many centers resort to rehab marketing companies to buy rehab leads. Buying rehab leads is a short-term solution to a long-term problem. It's critical with the current state of our industry to include a long-term solution.
It takes specialized and experienced professionals in many different areas; web development, content SEO writers, Google analytics, call tracking professionals, and many more to produce calls. Hopefully, you are including the top 3 rehab marketing missing links.
This article assumes that you properly invested in your website, and it’s not included in the top 3 rehab marketing missing links. You must have an industry experienced professional firm build, and strategically construct your time piece. I say time piece because a website is like a watch with many intricate moving parts underneath that must work in perfect harmony to satisfy the Google Gods.
Top 3 Rehab Marketing Missing Links | Understanding Mistakes
There are many nuances that are unique to our industry and having a family member, or a friend build your site will cost you wasted dollars in the end. This thing is, you will not know they are wasted. If your website is not set-up correctly, you will lose web traffic from organic searches because you will not be ranking high on organic listings. In addition, to having the top 3 rehab marketing missing links, you need social signals from many sources to get Google juice, from the Google spiders, to gain organic rankings on Google (2.3 million searches per second).
Top 3 Rehab Marketing Missing Links | #1 Google Analytics
The first of the top 3 rehab marketing missing links is Google analytics. Many say they have it, but few understand this extremely valuable tool. This must be used to understand what is working, and what is not working in your marketing mix. It’s in our top 3 rehab missing links because this travel guide is telling you exactly what to do for your addiction treatment marketing to produce results.
This rehab marketing tool should be used daily.
Google analytics can tell you geo locations, traffic sources, content visited, in real time, or over any period. It can also tell you the number of visitors to your site for any period, your visitors interests, engagement, what pages your potential clients are visiting once they are on your site, and how long they were there.
Top 3 Rehab Marketing Missing Links | #2 Call Tracking
The second of the top 3 rehab marketing missing links is call tracking. This is an absolute must, and an inexpensive tool providing vital data for your treatment center marketing. If you don’t have it you can check it out by CLICKING HERE.
This tells you exactly what parts of your addiction treatment marketing mix are generating calls.
Call tracking is slick tool that tells you the path they took on your website, name of the caller, location, date, time and length of the call. Even more powerful for your rehab marketing is you can assign a unique phone number for every aspect of your marketing. You can assign a single number for all your Facebook marketing. A single number for each of your splash pages. A single number for the call center you are using, and many more.
Top 3 Rehab Marketing Missing Links | #3 Social Media
The last of the top 3 rehab marketing missing links is social media marketing. This was an unexpected lesson I learned when I started my rehab marketing firm Behavioral Health Network Resources. I kind of understood social media by intimately knowing LinkedIn. However, I did not realize how much powerful Facebook was in growing targeted groups, and driving much more targeted traffic to a website (500-1000 views per article in a 5-7-day period). It made me realize the mistakes that many treatment centers make in their marketing.
Social media allows you to reach the largest audience over any other medium. Used correctly, you can reach potential addiction treatment clients in large numbers. Here are the must use social media for treatment center marketing; Facebook, YouTube, LinkedIn, Twitter, and G+.
Many centers do not understand the different social mediums, and how to unleash the power they possess. Each medium has its own secrets, tricks and back-doors that treatment centers executives, and marketing professionals must understand. Many addiction treatment marketing professionals are wasting tremendous amounts of time when using social media.
Business Marketing is Not Social
First, let’s understand business marketing has specific goals, and steps to achieve those goals. The goals of business marketing are to attract, engage, capture, and convert. You are not going to attract addiction treatment clients with; “Were Sunshine Addiction, JACHO Accredited, and Have Empty Beds”, or “Check Out Our New Website”. The two ways to attract your target audience are with the pic, and title of the post. Remember, you are competing against massive amounts of traffic on Facebook (billions of interactions every day).
Treatment center rehab marketing must have engaging content with blog posts (proper SEO, housed on website with a good CTA) that are relevant. The goal is to touch and engage those that may need help.
Here are some interesting facts on users (2 billion) of Facebook. Remember what you are competing against to get potential addiction treatment clients to click through to your website;
- 90% of web users ages 18-29 are using Facebook
- 80% of the US web users ages 30-49 are on Facebook
- 70% of web users that are college educated and earn more than $75,000 per year are on Facebook
Facebook is the #1 used social media site in the world, that is why we included it in our top 3 rehab marketing missing links. Facebook paid marketing works, however you must completely understand how to use it. Either way, Facebook marketing must be in your rehab marketing mix organically, and, or with paid advertising.
Organic Rehab Marketing on Facebook
Social media marketing is earned over time, so it makes sense to build a target audience (capture) that you own along the way. Many centers severely lack an audience that is their intellectual property. You need large numbers, tens of thousands to produce results. You can CLICK HERE to see our 90-day rehab marketing package that instantly taps you into our already built large targeted audience.
Organically growing friends (Facebook), level one connections (LinkedIn), followers (Twitter), and an email list is a must for your treatment center marketing.
The thing to think about is, “Do you respect marketing?”, and “Are you willing to invest the time, resources, and investment to set-up and run a marketing mix to produce results?”. Also, completely understanding, Google analytics, call tracking and social media are paramount in the new regulated business landscape of the addiction treatment industry.
BHNR has been educating CEO’s, Executives, Directors and Outreach professionals since 2014 with their Addiction Executive conferences. Their talk show host/town hall forum enables the audience to control the content in an open forum. Each event has at least 5 Executive thought leader panelists, providing proven business, and marketing strategies. You can check out their last “EMP” Addiction Professional Conference where they welcomed Addiction Campuses to South Florida in front of 180 addiction professionals attending the event. They provide many business, and marketing tools for CEO's, Executives, Directors, and Outreach professionals, gaining knowledge for your organization to survive the difficult changes occurring in our industry. This event focused on the future of patient brokering, website structure, SEO, branding, organic marketing, and tools for Outreach Professionals. If you would like to sponsor one of our 2018 events, contact Behavioral Health Network Resources CEO, Charles Davis at 561-235-6195.