Drug rehab-Leads-8-Things-to-Know-Behavioral-Health-Network-Resources

Drug Rehab Leads 8 Things to Know

Drug rehab leads have become a difficult task for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.

Drug Rehab Leads 8 Things to Know for top 3 drug rehab marketing mistakes

  • Proper website structure with schema incorporated into it.
  • On page and off page SEO by an industry expert.
  • Detailed attention on NAP.
  • A backlink plan to build high-quality backlinks.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab marketing company specializing in our field.

Deception with Drug Rehab Leads Generation

 

Website tracking metrics for drug rehab leads in drug rehab marketingIt is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Some fool you with fake traffic. If you pay to be on these sites, put Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

Check Internet Drug Rehab Leads Rankings

The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers. Once we put tracking mechanisms in place for our drug rehab marketing clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.

Formalized Drug Rehab Leads Marketing Plan

Drug rehab leads requires an investment in drug rehab marketing

You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.

Drug Rehab Marketing Tools

Get educated on drug rehab leads for your drug rehab marketing strategyRehabilitation centers spend a lot of money on drug rehab marketing to generate a client and in that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have the tools or know how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education on web marketing, website development, search engine optimization, how search engines work, how 70% of conversions are coming from mobile, Facebook marketing, email marketing, call center lead generation, TV and radio. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.

You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign.

Using LinkedIn to Generate Drug Rehab Leads

LinkedIn increases drug rehab leads when implemented in your drug rehab marketing strategyYour drug rehab marketing should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab leads strategy.

LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.

Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on Behavioral Health Network Resources LinkedIn business page and found the personal profiles and groups outperform the business pages drastically. We did the same tests on Behavioral Health Network Resources Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab marketing must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.

Investigate your drug rehab marketing agency to ensure they can generate drug rehab leads.If someone is trying to tell you they can perform addiction treatment center marketing for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium. This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution. You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook with these 60 addiction professional social media groups with over 200,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?

Get in-front of Potential Clients for Drug Rehab Marketing

To get treatment calls, or industry related sales/service clients you need to get in front of them.  You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.

If you don’t have a good drug rehab marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.

Think local in you’re drug rehab marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for you specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by you’re geographical location. In this example, we will use West Palm Beach.

Checking Google ranks in your drug rehab leads strategy

Now type the entire long-tail key word into you’re Google browser, addiction treatment centers West Palm Beach. Again, this is just an example, use your organizations specialty. Do this for all you center’s key words. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get you’re in-house staffed training on SEO. Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.

Page 1 Google rank example for drug rehab marketing.

Drug Rehab Leads Remember the 8 Things to Know

When trying to generate drug rehab leads remember the 8 thing to know. This will prevent you from wasting valuable drug rehab marketing dollars.

  • Proper website structure with schema incorporated into it.
  • On page and off page SEO by an industry expert.
  • Detailed attention on NAP.
  • A back link plan to build high quality back links.
  • A local SEO plan focused on Google’s 3 pack.
  • Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and You Tube
  • Properly installed Google analytics.
  • Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to you’re location.

It takes 9 months to have a baby no matter how many women you have on the job. Search inclusion takes time and is not immediate. If anyone is offering instant results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time. Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announce business pages would be served less. They are trying to force business to pay for advertising.

Pick our brain on drug rehab leads generation and your industry related sales/service marketing. Give us a free no obligation call at 561-235-6195 to discuss your marketing pain areas.

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