Category Archives: All About Drug Rehab Marketing

Drug Rehab Marketing Strategy Understanding Social Media

This entry was posted in Drug Rehab Social Media Marketing, All About Drug Rehab Marketing, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Information, Drug Rehab SEO, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged buy treatment calls, Drug Rehab Leads, Drug Rehab Marketing, drug rehab marketing agency, Drug Rehab Marketing Buy Rehab Leads, Drug Rehab Marketing Ideas, Drug Rehab SEO Techniques, drug rehab social media marketing on May 20, 2018 by Charles Davis.

A drug rehab marketing strategy is only effective if you get your message in front of your target audience. Being able to reach addiction professionals or consumers interested in treatment are not understood by many organizations in the addiction treatment industry. There are very few that specialize in a drug rehab marketing strategy using organic social media marketing towards consumers, or addiction professionals.

How Drug Rehab Marketing Suffers from Digital Darwinism?

A drug rehab marketing strategy usually suffers from digital Darwinism. Lead generation takes knowledge of the best social media platforms. Each platform has its own strength to be utilized in our industry, and all organizations in our field need to be on these platforms.

Social media has changed the marketing world forever. If you can learn one thing from this post (content is KING) it will put you down the correct path to ensure social media marketing is a big component of your marketing mix. Your business should have a social reach in the millions with your drug rehab marketing strategy. It takes big numbers to generate leads. Many industry organizations do not include social media in their marketing mix making it one of the Top 3 Drug Rehab Marketing Missing Links in marketing efforts.

Social Media Drug Rehab Marketing Strategy on Facebook, LinkedIn, Twitter, and YouTube Must be Included

Treatment centers and sales/service organizations need to be on 5 social mediums; LinkedIn, Facebook, Twitter, and YouTube. There are many more platforms, however, these should be the top five. Utilizing these five also provides much-needed drug rehab SEO.

Industry organization’s need to take the reins on these social media platforms and include their own staff to build an audience. If you’re paying an agency to market for you, chances are extremely high they do not have the organic audience in our industry (professionals, or individuals seeking treatment.) Ask them to show you their audience that they have grown for their business. This will show if they are leading by example and truly understand how to perform social media marketing. If you are paying an agency, you better make sure they are growing an audience for you that is yours, otherwise, once you stop paying for paid advertising you will have nothing to show for your marketing dollars.

Dangers of AdWords and PPC Drug Rehab Marketing Strategy with Addiction Treatment Center Marketing

Many addiction treatment centers do not have a business plan, marketing plan, marketing mix, or any formal drug rehab marketing strategy. I’m sure we will see many making the same mistake of jumping back on the AdWords merry-go-round in July of 2018. This will be dis-concerning to witness, as an organic play produces much higher results in the long run.

AdWords only accounts for an average of 1.19% of the click-throughs on page one, as compared to the first three organic slots that produce about 70% of the click-throughs. With the high cost of pay per click in our industry. It will be sad to see those centers that revert back to the pay per click short-term solution to their long-term problem of maintaining a census.

Addiction Conferences Educating on Social Media and Drug Rehab Marketing

Behavioral Health Network Resources holds several addiction conferences across the US. Our addiction conferences 2020 series on 5/20/20 educates on using LinkedIn. The exclusive training teaches you how to effectively use LinkedIn for new referral sources. It will walk you though building a powerful file that ranks on LinkedIn and Google. We have mastered getting LinkedIn profiles on page one of Google. Try and Google “drug rehab marketing”, drug rehab marketing agency”, and “drug rehab SEO.” Our CEO’s LinkedIn profile shows up for those terms and many more.

They educate industry Executives and marketing professionals at each of the Executive Thought Leader events. This is a unique talk show host, with a town hall format that engages the 150-200 attendees at each event. These events feature 5 proven and respected thought leaders on the business and marketing side of our industry. These panelists provide intelligence on how to generate revenue, save revenue and operate ethically. At each of these events, BHNR reveals many drug rehab marketing strategies and social media secrets to assist in your addiction treatment marketing, including content on the above social platforms. Learn more about our ethical drug rehab marketing addiction conferences on April 30, 2019.

Drug Rehab Marketing Strategy Needs to Build Targeted Audiences They Own

Drug rehab marketing has been used to help individuals suffering from substance abuse. It was the key component of raising over $400,000 worth of addiction treatment scholarships. it is paramount that addiction treatment centers, detox’s, sober livings and sales/service organizations start doing their own organic audience building and marketing. Once on page one of Google, in the first three slots, or on Google maps you generally stay there for a long period of time. Social media is earned over time and building a large footprint is no easy feat. Many addiction treatment centers, detox’s, sober livings and ancillary service providers need training on maximizing social media.

Drug Rehab Consultants Top 3 Benefits Save Money

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This entry was posted in Drug Rehab Consultants, Addiction Treatment Marketing, All About Drug Rehab Marketing, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, Substance Abuse Billing and tagged Addiction Treatment Center Marketing, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Marketing, Drug Rehab Marketing Consultants, drug rehab social media marketing on May 7, 2018 by Charles Davis.

Drug rehab consultants play a vital role for marketing and business aspects in 2020 for the addiction treatment industry. Whether you are a new start-up, an existing center, or an ancillary service provider you need consultants for various reasons. Behavioral health business and marketing consultants prevent costly mistakes, save revenue and increase return on investment. Drug and alcohol addiction treatment centers and the entire industry spend a lot of money on their drug rehab marketing strategies. Without the expertise of a consultant they can, and do, waste hundreds of thousands of dollars.

A drug rehab consultant is an expert in business and marketing for addiction treatment centers. As an addiction treatment center owner, you’ve spent an enormous amount of time and resources to have a structurally sound clinical component for your center. You’ve hired the best and most qualified clinical team and have the best clinical protocols in place. The treatment side is usually the owner’s specialty. Many centers will hire accreditation consultants for their Joint Commission (JACHO) and Commission on Accreditation of Rehabilitation Facilities, (CARF.)

These accreditation’s are extremely important for the treatment centers allowing them for better overall treatment for their clients, assists in gaining clients and makes them authority over their competition. Consultants charge $30,000 or more to get them through the accreditation processes. Drug and alcohol addiction treatment centers owners know that these are an absolute necessity for their behavioral health organizations. The second reason drug rehab owners hire consultants is that at some point they all realize the importance of marketing. Then, they quickly realize they are competing against big dollars being spent by the larger addiction treatment centers every month. They also start to realize they need an internet of things (IoT) electronic footprint driving targeted traffic to their website for their addiction treatment center marketing.

Contents

1. Drug Rehab Consultants Save Drug Rehab Marketing Budget

Experienced consultants should have many drug rehab marketing and SEO strategies to reduce advertising budgets. Many owners do not put the same time, resources and investment in their marketing. Many do not respect marketing, nor do they understand the time, education and resources for an effective marketing strategy. They generally take short-cuts with their website, SEO and overall marketing. These short-cuts are saving pennies and wasting dollars in the long run. For example, they might save a couple of thousand dollars on their website build.

Their website looks beautiful to the eye, however, it usually has poor structure, no schema, poor Google My Business and an extreme lack of social media marketing. Drug rehab centers must have a robust and targeted drug rehab marketing mix to survive the business and operational changes in our industry. Drug rehab consultants provide the experience and knowledge to avoid costly mistakes on the business and marketing side of our unique industry.

Drug Rehab Marketing Consultants Should be Part of the Package

All drug rehab consultants should be assessing the most important aspect of addiction center treatment marketing. Contrary to what most addiction treatment center owners and ancillary service providers believe your website is the most valuable asset in generating leads. There are 7 key mistakes made with website development made by addiction treatment centers when generating drug rehab leads. Set-up correctly it will outperform all other marketing aspects combined. If set-up poorly you will be wasting a ton of marketing dollars and blaming your drug rehab marketing agency for poor results. You will be forced to using “black hat” marketing strategies and continuously get penalized by Google. This is where drug rehab consultants play a vital role in the success of drug and alcohol addiction treatment centers.

Long-term Marketing Strategy Needed

Here is where CEO’s and Executives need to have a long-term marketing strategy in place. Your addiction treatment center or any business website works 24 hours a day, 7 days a week. This employee never takes a day off, never goes on vacation and you don’t have to pay for its benefits. Best of all as a treatment center owner you have 100% control and know if you set something it will happen 100% of the time.

This can work for you or against you. The question is how you fine tune this engine to work efficiently. First, you must understand that what you see on the screen when you are visiting a website is only 10%. The other 90% is back-end stuff that must sync perfectly to get blessed by the Google GODS.

Your Website Must be an Authority and Trusted by Google and Potential Clients

Why is it vital for addiction treatment centers, or detox’s staff to be published on high profile industry websites? This positions them as an expert in drug and alcohol addiction treatment. Citing and including them in your websites builds instant trust with potential clients. Also, getting published on other high authority websites increases Google ranking. One of the most difficult areas of drug rehab SEO for addiction treatment centers and ancillary service providers is getting those back-links pointing to their websites.

Regardless of whether your clinicians don’t have all the flashy letters after their names, it is still greatly supportive if they compose articles and blog entries on your website. It is likewise similarly as critical or much more imperative for drug and alcohol addiction treatment centers to distribute video recordings of staff teaching people in general about drug addiction and recovery. Videos rank the highest on Google and social media for retention and they help build trust. In fact, they receive more than 60% of the clicks. Behavioral Health Network Resources offers drug rehab SEO marketing and training to get your center on page one of Google.

Drug and Alcohol Addiction Treatment Marketing Best Practices

Spread out your drug and alcohol addiction treatment center marketing budget. Putting all your marketing dollars into one bucket like AdWords spells disaster. Many learned this mistake when Google restricted paid ads, some did not make the learning curve and had to close their doors. The centers that survived had good drug rehab consultants which put into place a diverse marketing strategy. Categorize your marketing into three buckets. This way when one bucket isn’t working you have the other two generating phone calls. Even with three buckets going on at the same time one, two or all three could fail at any given time. The three main buckets should be organic, boots on the ground and a paid advertising strategy.

Organic marketing in one of the most difficult for drug and alcohol addiction treatment centers and ancillary service providers to fully understand. It starts with proper website structure. Without proper website structure, your website is going to be leaking Google ranking juice. Google with either not read the site or penalize it. This is where most marketing dollars are wasted by many treatment centers.

After structure, you need to look at search engine optimization (SEO.) SEO is a complicated process and impossible to know all there is to know on the subject. Even the best drug rehab consultants only know a fraction of SEO. However, they do know the many best practices that can get you to the first page of Google. Google only reveals a few golden nuggets; the rest is best practices. We get 10-15 calls every week from drug and alcohol addiction treatment centers on marketing and consulting. Almost everyone says their on-page SEO is good. This is rarely the case. I always ask them if they have Yoast installed on their website. It’s a WordPress plugin that tells you and guides you in having decent SEO on your site. The search engine optimization program will tell you if your SEO is at an acceptable level. Once things are up to par with Yoast, it is time to hire an SEO specialist.

Organic SEO also covers publishing useful, attracting and engaging content. It is not enough to have you site look good in Google eyes, it also must be useful to the reader.

Understanding Social Media Marketing

The last part of organic SEO is social media and this is an absolute must. According to Tech Crunch, people are spending over 5 hours a day on their cell phones. This doesn’t include time spent on PC’s at work and home. Our society has been consumed with social media being a daily part of our lives. It is paramount that your addiction recovery center gets in front of potential clients daily. For the most part, this is not a features and benefits sales pitch. It is attracting and engaging potential clients with good content on an emotional level. Then attaching that emotion to your brand. You must build trust by providing content that conveys you understand the trials and tribulations they are experiencing with addiction and can help them.

Even with great content, it is useless unless you have the vehicle to get in front of the potential masses. It takes an intimate understanding of Facebook and LinkedIn. Addiction treatment centers must understand the secrets, tricks, and back-doors of these mediums to maximize their potential to drive leads. Drug rehab lead generation strategies changed on Facebook when they announced its new algorithm that puts the power of business marketing with individual profiles and groups unless you pay for the advertising.

We have been preparing for this social media marketing shift for the last four years. We are one of the few marketing companies that practices what they preach when it comes to marketing on Facebook and LinkedIn. We have built up 30,000 level one connection’s on LinkedIn and 12 groups with over 50,000 members. On Facebook, we have 15,000 friends and 35 groups with over 150,000 members.

Boots on the Ground Addiction Treatment Center Outreach Pitfalls

Almost every addiction treatment center puts most of their marketing efforts in boots on the ground tactics. While it should be in every drug and alcohol addiction treatment centers marketing mix, it should only be a portion of the marketing mix. All drug rehab consultants should be telling you to have diversity in your drug rehab lead generation. We see many centers using boots on the ground, Google Ad Words and call center lead generation.

This is most likely due to the CEO’s and Executives looking for short-term solutions to keep their census at an acceptable level. They tend to get caught up with hiring Outreach professionals that say they have a book of business. This strategy has caused an extremely high turnover rate in the addiction treatment industry. Outreach professional’s positions usually last from 6 months to a year. We see this by looking at out 30,000 addiction and behavioral health professional level one connections profiles on LinkedIn. Many owners do not realize that this situation actually costs the drug rehab centers about $20,000 per turn over.

2. Paid Advertising the King of Short-term Solution to a Long-Term Problem

Google Ad Words or pay per click (PPC) has paved the road for unprepared drug rehab marketing plans. Addiction treatment centers have notoriously used Ad Words in place of a good organic marketing plan. This is mind-boggling considering the paid Ad Words account for less than 5% of the clicks on Google. The first three organic slots account for a whopping 70%. Bing, Yahoo, and MSN are comparable to these numbers.

Google Ad Words restrictions are somewhat being lifted in July of 2018. While we will see some centers jumping back on that merry-go-round, some should have learned the value of organic marketing. This is a long-term play that once established can last for years and generates higher converting clients.

Buy Rehab Leads is a Short-term Solution

Another famous short-term solution is a buy rehab leads strategy. Many treatment centers complain about buying calls but continue to do so. Now, in Florida, they are no longer allowed by law to buy verification of benefits (VOB) calls. This call center leads generation option would give treatment centers qualified leads at least guaranteeing that the potential client has the insurance the center offers.

These drug rehab marketing buckets are constantly changing and providing different leads at different times. At any given time, they stop producing leads, and not for any given reason. As a CEO or Marketing Director, you need to be juggling all three constantly. One of the biggest mistakes that drug rehabs make is when the census is up they do not invest more in their drug rehab marketing efforts.

3. Measuring the Success of Each Drug Rehab Marketing Bucket

Drug rehab consultants should be putting in back-end analytics to measure efficiency. Keeping in mind the end goal is to understand your most elevated ROI. It is imperative to track lead generation sources that are converting into clients. It is critical to gauge the “first contact” when the individual seeking addiction treatment reached out.

Did they call?
How many calls?
What blog post generated the call or click?
Did they click through from a landing page?
Did they click through from Google, Bing, Yahoo or MSN?
Did they click through from Google Maps?
Was it from a “boots on the ground” lead?

This is vital for marketing intelligence. By knowing this information, you can adjust your marketing strategy and fuel resources to what is working at that time. Again, this is not stagnant, it is constantly changing and adjusting is critical.

Call Tracking Metrics an Inexpensive Absolute Must Have Tool

The key to maximizing your ROI on marketing dollars is to know what is generating the most drug rehab leads, or calls. Call tracking can tell you where the potential client started and right through to where they called from. This is vital information for the marketing team. You can also assign a dollar value to the services sold to have dollars associated with conversions. It will also record the calls, so you can determine if admissions teams are doing a good job of converting clients. It also gives information on date, time, city, state, and much more. You can check out how this inexpensive valuable drug rehab call tracking tool is for your center.

Google analytics like call tracking provides information on addiction treatment centers websites. All drug rehab consultants should know how to read and utilize this vital information. It tells you real-time traffic, city, state, pages visited, where they came from, interests and more.

Google analytics tells you what the most popular pages of your website and blog are. It tells you how long they stayed on your website. If it is less than 60 seconds, it is called a bounce. If you have pages with a high bounce rate, then you need to edit those pages to make them more engaging. For the pages with long visit time, it tells you that it is good content and you should be producing more similar content.

Without experienced, educated and dedicated workers, it can be a battle to become a successful behavioral health organization. This is especially true when hiring drug rehab consultants. In addition, because we are in a video age on social media, you need staff to speak and present about your drug addiction treatment program in front of a camera. They must be able to convey treatment information and touch on an emotional level. This is a human aspect that will build trust and position your drug and alcohol addiction treatment center as an authority. Building electronic video assets is critical for getting clients and getting to page one on Google.

The Role of Addiction Conferences and Events

Conferences, events and training’s play a vital role in our industry. You should be sending your staff to events and conferences to build on their knowledge of treatment, marketing and the business side of behavioral health. Many drug rehab consultants attend many of these events to gain much-needed knowledge of our complex industry. You need to provide tools on an on-going basis and not just hiring them and relying on their book of business. Getting them educated on the business and marketing side of our industry.

CEO’s, Directors and Outreach need more education on marketing, social media (so their not damaging your brand,) networking strategies, SEO, call tracking, Google analytics, patient brokering, billing, collections, utilization review and many more. Providing them ongoing education and experience will pay dividends down the road.

Behavioral Health Network Resources provides 3-4 addiction conferences every year. These conferences feature Executive Thought Leaders, drug rehab consultants, Senators, Attorneys and high profiled and experienced behavioral health professionals. Each conference attracts 5-7 Addiction Executive Thought Leaders, 150-200 attendees, and 14-20 exhibitors. We are seeking co-host sponsors for our next Florida and California conferences. Contact Charles Davis at 561-235-6195 and get national exposure.

The Importance of Offering a Full Continuum of Care

When you go to a restaurant they don’t force you to order a few items. They generally offer a la carte. You need to offer the most options possible that relate to drug and alcohol addiction treatment. You are investing a tremendous amount of time, resources and money in your addiction treatment marketing strategy, you need to make sure you have a lot to offer when they decide to pick up the phone.

30, 60 and 90 In-patient Partial Hospitalization Program (PHP)
Out-patient treatment Intensive Outpatient Program (IOP)
Alcohol and Opiate Detox
Medication Assisted Treatment (MAT)
Christian Track
LBGTQ Track
Sober Living Options
Aftercare
Telehealth
Family Program
And many more

Two of the best motivations to do this is the insurance companies are demanding documented improvement of clients. Second, it costs a considerable amount of cash to produce qualified drug rehab leads and you need to maximize revenue.

Drug rehab Consultants Assist on the Business Side of Behavioral Health

Drug rehab consultants can save a lot of money in two areas. The two main areas for addiction treatment centers to gain revenue include marketing and billing. We’ve covered some marketing aspects above, however, there are other areas to consider. Billing and collections can get out of hand very quickly.

The insurance companies are playing dirty by rejecting claims, delaying reimbursements, questioning medical necessity and auditing addiction treatment centers to get out of paying for services. We recently sat down with Scott Delmarr, of Proven billing, a respected behavioral health substance abuse billing and utilization review consultant. Here’s what he had to say.

One of the most difficult areas is collecting from the insurance companies. Receivables get out of control quickly and drastically effect operating cash flow.

To make it even worse there are some situations where the insurance companies send the checks directly to the treatment centers clients. This causes huge problems for treatment centers and detox’s to get those checks.

Many times the treatment center’s clients keep that money. How bad is this situation, some centers can have millions of dollars in receivables from this situation? These are evident especially with Empire and Federal BCBS insurance in Florida. You can contact Mr. Redlich at 954-592-1921 with any questions.

Why Hire Drug Rehab Consultants?

As an owner of an addiction treatment center, detox, or ancillary service provider, you are going to spend on the low-end hundreds of thousands of dollars on your marketing. Drug rehab consultants can put a proven marketing plan in place producing the best ROI and reduce waste. Consultants can tell you what works and what does not work. They can tell you how to get your website built with proper structure.

They can tell if drug rehab marketing and SEO are poor and put a team in place to correct it. They can put into place and train marketing staff on call tracking and Google analytics. They can train your admissions staff to maximize your call center lead generation. Drug rehab marketing consultants are proven and trained guides that completely understand the business and marketing aspects in the addiction treatment industry.

Behavioral Health Network Resources are drug rehab consultants, drug and alcohol addiction treatment marketing specialists and we also host addiction executive conferences education on ethical business and marketing strategies. In addition, we partner with the nation’s best JACHO and CARF accreditation consultants, Give us a call for a no-obligation consultation today at 561-235-6195.

Call 561-235-6195 Ask About Our 4-Week Consulting Package

Drug Rehab Lead Generation vs. Social Media Marketing

How to Perform Drug Rehab Lead Generation in 2020?

Drug rehab lead generation in 2020 is important in the addiction treatment industry. However, many drug and alcohol addiction treatment centers do not understand website development, SEO, and social media. They usually buy rehab leads through a call center lead generation company and rely on referrals from their outreach team.

It’s surprising to see many organizations (treatment centers and sales/service organizations) either don’t do web marketing or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients. This is partly because of Google AdWords which is not an option due to Google restrictions. The best web options at this time for rehabs are organic web marketing combined with strong and focused SEO.

With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.

Drug Rehab Marketing Suffers From Digital Darwinism

The drug and alcohol addiction treatment and behavioral health industry are far behind in web marketing. They are suffering from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed allowing it to work. Part of the problem is our industry gauges their marketing by a top of funnel results. Social media will provide some instant traceable results, however, it dives much deeper generating clients that stemmed from social media activity, trust, and interaction that are more difficult to track. That is why t is paramount to have social media in their drug rehab lead generation marketing plan.

Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your drug rehab SEO website structure, website content, on-page, and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads.

Social Media a Big Part of Drug Rehab Lead Generation in 2020

Social media in 2020 has become a big part of drug rehab lead generation. It can no longer be ignored by addiction treatment centers, sober livings, industry sales, and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living, and industry sales/service organization should have one employee dedicated to social media. They will certainly generate more revenue than their yearly salary.

However, you must get rid of the instant justification mindset. The payoffs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.

Consider this, according to a national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the downtrend at 4th place with 68 million. YouTube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.

There are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts on LinkedIn being #2 because it’s the go-to place for professionals (referral sources.)

Learn More About Social Media Marketing at Addiction Conferences

However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is generating more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.

Click on the picture above to learn more about effective social media marketing and business strategies that re-coup or generate revenue. Behavioral Health Network Resources addiction conferences EMP Series Executive events are for Executives. These C-level events provide proven strategies on the business and marketing sides of behavioral health.

The Drug Rehab Marketing Power on Facebook is in Owning Groups and Personal Profiles

Mark Zuckerberg, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” and he continues, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

Social media is not having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs, and remarks.

They are also providing marketing intelligence on your brand, competition and your services to name a few. This is key in guiding your drug rehab lead generation marketing. They are providing you key search terms that are relevant to them and popularly searched on the web.

Patient brokering is still rapid in our industry, and the brokers are doing this well through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy included in their marketing. This should be coming from the CEO down to the behavioral health technician.

Learn from this Drug Rehab Lead Generation vs. Social Media Marketing Article

Drug rehab lead generation is struggling with social media. Many addiction treatment centers are making the same mistakes while on social media. Drug rehabilitation centers need to get up to speed on digital Darwinism. To do this, it has become obvious they need drug rehab SEO marketing specialists. Facebook must be understood and utilized by all recovery centers in 2020. Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.

Social media is one of the few avenues that organizations can handle in-house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day marketing package that includes training your staff on the “Secrets of Social Media Marketing that No One Will Tell You”, that grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content, drive traffic to your website, power networking and assist in establishing new relationships. Contact Charles Davis at 561-235-6195, or CEO@behavioralhealthnetworkresources.com.

Call 561-235-6195 Ask About Our 4-Week Marketing and Social Media Marketing Package

SEO Rehab Marketing Magic Over Pay Per Click

What Are the Benefits of Drug Rehab Marketing and SEO?

Drug rehab marketing and SEO are only a couple of key areas many drug and alcohol addiction treatment centers do not understand. Substance abuse marketing is a complicated process. Finding and utilizing ethical business and marketing strategies is critical to surviving the changes in the behavioral health industry. New laws, regulations and the billing companies playing games are going to cause substance abuse treatment centers to close. The days of having a poor business and drug rehab marketing strategy, generating unprecedented revenue are gone.

What is Drug Rehab Marketing and SEO Used for?

Drug rehab marketing and SEO are the most important aspects of generating addiction treatment calls. It requires over 200 different requirements by Google. Drug rehab SEO outperforms all other marketing combined. However, you not only need a robust marketing mix you also need search engine optimization including correctly optimizing every page on your website. This is the starting point where many drug rehabilitation centers fail. We look at many addiction treatment websites every day and 90% of them have poor or no SEO. Not only are the main pages poor, but the blogs are poor at best. This is also true for substance abuse sales and service organizations.

Without proper website page optimization, many of your marketing efforts are ineffective. Google spiders are looking for keywords in Url’s, H Tags, Alt Tags, and SERP descriptions to name a few. Understanding these areas will push your rankings on Google. The current competitive market for substance abuse recovery centers demands proven marketing solutions. Many addiction treatment centers are suffering from Digital Darwinism with their drug rehab SEO.

Why You Need Drug Rehab SEO Marketing Back-links?

No matter what you have heard link building is still the #1 factor in rankings. And, it’s not the number of links, it’s the authority of the site linking in. However, there are other factors that must be put into place. When link building, there are two areas to look at for ranking. First, look at the keywords you’re already ranking on. These should be on pages 2-50 on google. They will be the easiest to work on.

Then write a list of all the keywords you want to rank for. These should be long-tail keywords followed by the city you are located. This is a good starting point for drug rehab SEO. For those of you handling the marketing in the treatment space, you are probably aware of how tough these keywords are to obtain, especially since Google has clamped down the PPC in this business segment.

Google Forces High-Quality Authoritative SEO Rehab Marketing Back-links

All the changes in 2019, with Google PPC in the treatment space, and patient brokering laws it is now more important than ever to rank organically on Google. Optimizing Google local listings is where the small to medium players need to focus. When someone searches for a treatment center in your area you must be found, at the very least, in the Google maps 3 pack. Local search is the key for drug rehab SEO to unlock the potential of Google, organically generating calls for your center. If you are not, you should consider hiring a drug rehab marketing consultant.

Get Your Drug Rehab SEO Marketing Back-links Increasing Google Rank

In this day and age, it can be tough to find solid back-links increasing SEO for your website. As Google continues to make changes so should you. However, the problem is that drug and alcohol addiction treatment centers do not know how to get back links. Everyone in the industry thinks they must come from listing sites or other treatment centers. Behavioral Health Network Resources has spent the last two years in our SEO laboratory. We studied SEO Gods like Neal Patel and Moz. These guys are the worlds best at search engine optimization.

Drug Rehab Marketing and SEO Success Stories

Behavioral Health Network Resources leads by example with drug rehab marketing and SEO. When rehabilitation centers realize how important ranking on page one of Google is they start looking for a marketing company. In this process, they should research which marketing companies are ranking for SEO in our industry.

If a marketing company is going to provide drug rehab SEO services they must clearly demonstrate their capabilities. This should start with their own company. Try searching the following key terms for marketing is our industry;

drug rehab marketing
drug rehab SEO
drug rehab marketing agency

BHNR took it a step further and wanted to rank for key terms that treatment centers need to rank in. This leading by example action clearly demonstrates our ability as an industry leading drug rehab SEO marketing agency. Some of these critical keywords include;

California drug rehabs
drug rehabs West Palm Beach
opiate detox West Palm Beach
sober homes west palm beach

These are some of the money keywords for substance abuse centers. We do not even provide these services, however, we are on page one of Google organically for these. The new competitive and regulated landscape now requires a true marketing mix and ranking organically for critical keywords on page one is critical. ranking on the first page.

Learn Drug Rehab Marketing at Addition Conferences EMP Series

Behavioral Health Network Resources next event is our California Addiction Conferences EMP Series on 8/6/19 in the Los Angeles area. This conference boasts 5 Executive panelists, including Co-host The Recover, and Co-Chair Rehab Marketing Pros. They will provide the needed drug rehab marketing and SEO tools and education in business and marketing in our industry. The panelists will mentor and provide solutions you can put into place immediately. If you want to know why your losing marketing dollars with Legit Script Certification and Google AdWords this is the event for you.

Many California drug rehabs think this is the answer to generating clients with the new patient brokering laws in place. What they don’t know is there are lead generators and centers spending in excess of $500,000 per month in this avenue. They also don’t realize that PPC only accounts for 2% of page one clicks. Learn more about;

how to successfully get on page one organically
why press releases are being used incorrectly
how to generate leads on the web
why your blog is not ranking (top 10 drug rehab SEO blog writing mistakes)
how to do some SEO in-house
Proper Website Development Vs. Drug Rehab SEO Marketing (it’s hurting you more than you know).
drug rehab SEO In-house or with your agency. Know what to look for.
How to get authoritative, respected high PR back-links to improve drug rehab SEO
Why California treatment centers suffer from Digital Darwinism.
Tools for outreach addiction professionals.
Power networking with C-Level industry professionals.

Drug Rehab Marketing Our Clients Rank

Search engine optimization involves an endless amount of things. Google is looking for a combination of signals and road signs. Many different drug rehab SEO marketing consultants and companies work in different areas. However, the goal is the same, to boost online authority. Getting page one rankings is paramount, however many centers do not know how to perform this crucial action. Here are some of the keywords that we have accomplished for our clients;

drug rehabs San Diego
inpatient drug rehabs San Diego
drug rehebs Los Angeles
California drug rehabs
drug rehabs New Jersey (SOBA College Recovery)
outpatient drug rehabs New Jersey (SOBA College Recovery)
best AA meetings New Brunswick (SOBA College Recovery)
drug rehabs Van Nuys (Sober District – Maps knowledge panel, slots 1,2 and 3 on page one)top 3 on page one)
outpatient drug rehabs Van Nuys (Maps knowledge panel, slots 1,2, and 4 on page one)
drug rehabs Los Angeles (Maps and slot 9 on page one)

Addiction Professional Outreach LinkedIn Wasted Time

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This entry was posted in Drug Rehab Lead Generation, Addiction Treatment Marketing, All About Drug Rehab Marketing, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Training LinkedIn, Drug Rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas and tagged Addiction Professional Networking, Addiction Treatment Marketing, Drug Rehab Lead Generation, Drug Rehab Leads, Rehab Marketing Ideas, Rehab Marketing LinkedIn on February 24, 2018 by Charles Davis.

How to Use LinkedIn Beyond Addiction Treatment Lead Generation in 2020?

Addiction treatment lead generation can be done on LinkedIn. This is not only true for outreach, but also for SEO in 2020. The search engine optimization component has to be looked at by the Marketing Director and CEO. For outreach there is also a lot of work to be done in the behavioral health field. Consider this, many addiction professional outreach profiles in 2020 are poor at best. This clearly demonstrates they must better understand this valuable business vehicle for networking and addiction treatment marketing. Many need to stop wasting time on LinkedIn and take the time to learn its power. Learning to use this medium and understanding its power is critical when generating drug rehab leads. There are secrets, tricks, and back-doors that need to be completely understood. This platform is becoming paramount in our industry considering the high turnover rate and daily pressures outreach professionals endure.

LinkedIn has over 660 million professionals, it is too big to ignore for addiction treatment lead generation. Many professionals in our industry do not try to use this medium until they are looking for a job. At this point, it is late in the game to get the best value of this professional “networking” site. It takes time to build a targeted audience and become well known in this extremely large community that goes beyond their normal limits within our industry. Addiction professional outreach, in particular, should be using LinkedIn for several key reasons.

Their Next Addiction Treatment Center Employment Search

The average length of employment for addiction professionals in outreach for addiction treatment marketing is 6-12 months. Behavioral Health Network Resources knows this because many contact us in panic mode looking to gain access to our resources to find a new job. This first thing we look at is their employment history.

The blame here is not entirely on the short-term lengths of employment by the individuals, but also on the treatment centers. They do not provide the needed addiction treatment lead generation tools. There is no training for their marketing staff. Wherever the blame is, it doesn’t change the fact that these professionals need to find another position to support themselves and their families.

Becoming a Known Drug Rehab Marketing Professional

LinkedIn is one of the best ways of being known as an ethical drug rehab marketing professional. When you regularly use LinkedIn you also organically build an audience. We teach this addiction treatment lead generation strategies to all of our clients. This should be a strategic plan to connect and get to know different segments of people that may help you in the future. For outreach professionals, these segments include CEO’s, Executive Directors, Marketing Directors, and other outreach professionals. It should also include anyone that fits into their future employment plans. Waiting until you need an addiction professional outreach or drug rehab marketing job is not the time to start doing this. You need to already have the decision makers as level one connections. This is critical because if they are connected to you they don’t know you exist. You have utilized LinkedIn with pulse posts, groups, remarks, and likes thus they should already know about you. This provides you with a warm lead source when job hunting.

LinkedIn should be a part of every treatment centers addiction treatment lead generation marketing plan, not just addiction professional outreach. It is an excellent place to brand your organization. All but a few organizations understand the value and power of LinkedIn for branding and building new referral sources. Many treatment centers, detox’s, sober living facilities and sales/service organizations do not have this in their marketing strategy. LinkedIn can do several things for these organizations if they not only start using it but also get their staff to use it.

LinkedIn can provide massive exposure to the brand, drive visitors to their website and increase organic SEO. A treatment center, detox, sober living, or sales/service organization with savvy marketing will be able to track visitors from LinkedIn through their Google Analytics and Call Tracking Metrics. If your organization does not have these two vital components they do not understand marketing very well,

Addiction Treatment Lead Generation Must Be Careful

Rehab centers must be careful with their addiction treatment lead generation strategy. Everything that is posted about the rehabilitation center is a reflection of the overall brand. if you are branding your organization, you are also branding yourself. It’s in your best interest to utilize the content your organization has and push it out strategically on LinkedIn. It should also be noted that you must be careful about what you are posting.

This is a reflection of the organization, you must consider the content of the posts. Posts that have no value to the reader, do not attract and engage your targeted audience are a direct reflection of you. On LinkedIn, you want to keep it extremely professional. On Facebook you can be a little more relaxed, however, you still must attract, engage and bring value to the reader.

With the new patient brokering laws spreading across the nation many are concerned with patient brokering. Dealing with addiction treatment patient brokers can result in legal issues, jail time and fines. Many centers need to establish new and ethical relationships. LinkedIn is one of the best resources for addiction professionals.

Understanding LinkedIn for Marketing, Branding, SEO, and Networking

Learn and understand the powerful addiction treatment lead generation attributes that produce specific results in order to stop wasting time on LinkedIn. LinkedIn is like going to addiction and behavioral health conference and there are 20 million addiction and behavioral health professionals there to meet. Being there is not enough, you need to attract them, make them go to your website and engage with them to get results in your addiction professional outreach efforts. You also want your organization to provide links on their blog to your profile. This benefits them by obtaining a good back-link and benefits you by getting new page views and possible connections. Your organization’s blog should be posting new content and engaging visitors.

Addiction Treatment Lead generation for Professional Networking

Behavioral Health Network Resources was started with addiction treatment lead generation as the main goal. We have extensively studied and mastered many secrets, tricks and back doors on LinkedIn. We have built up over;

30,000 LinkedIn addiction and behavioral health level one connections,
35,000 addiction and behavioral health followers
own 12 addiction and behavioral health groups with over 50,000 members.
40 groups on Facebook with 150,000 members

Addiction Professional Referral Group (15,000 members) being our most active group. We have built these resources to benefit addiction and behavioral health professionals in their difficult job and in an effort to gain the support of our conferences educating on ethical business and marketing practices.

LinkedIn Stop Wasting Time – You Need an Addiction Treatment Lead Generation Strategy

Putting an addiction treatment lead generation strategy for LinkedIn in place takes a little time. However, you can save 1000’s of hours and increase productivity 1000%. Behavioral Health Network Resources has a total social media footprint in the millions. We are on LinkedIn 2-3 hrs/day (unless we are putting on our addiction conferences) Facebook 4-6 Hrs/day, and Twitter (15 min/day.)

The reason we have dedicated our time to these social media’s is due to the lack of in-depth participation from addiction treatment centers and detox facilities. The rules on getting the distribution of posts on social media are changing. Facebook is limiting posts from business pages. One of the best ways to get your posts viewed is through groups and personal profiles. Every post is either placed on a group members personal page, or placed in their notifications. If organizations in the addiction treatment industry do not start building a targeted audience through groups, they will continuously have to pay to play. As an outreach professional for an organization in our industry, if you build a targeted group, you provide a valuable asset not only to yourself but also the treatment center you are working for currently.

Many addiction professionals on LinkedIn are wasting their time by not knowing how to get more reach. This is combined with incorrect postings, poor branding, lack of understanding that marketing has several distinct purposes and no activity at all. Millennial’s have changed drug and alcohol addiction treatment center marketing. You now need content and a social media footprint. A post can potentially reach 100,000’s targeted individuals.

LinkedIn for Addiction Treatment Lead Generation Ideas

The most underutilized addiction treatment lead generation strategy is LinkedIn. As of March 2020 LinkedIn gives SEO ranking juice. Google’s update states that no follow links are now figured in for search engine optimization juice. The means LinkedIn can be used for SEO, referrals and to get high end potential clients. While this medium seems simple on the face, it’s quite complex. When using LinkedIn you specifically need to demonstrate value to your target audience. It’s not about you, it’s about helping them. Of course you need to educate on the products or services without being cold or hard-edged. This is all part of drug rehab lead generation on social media. They need to brand themselves as a leader. By correctly using LinkedIn they will also produce traffic to addiction treatment centers website. You see, using this medium also increases organic SEO. In return, ranking on page one will get potential clients to call. Simply by trying to establish new relationships on LinkedIn, you also do more for the big picture. This all will bear fruit and most importantly attract and engage their target audience.

Outreach professionals for centers or sales/service organizations can use this extremely valuable medium in connecting with referral sources, networking, branding, generating traffic and used in conjunction with other pieces of their marketing mix.

Last week, I noticed one respected addiction executive professional wasting his time trying to market his center on LinkedIn. This was an excellent opportunity to pitch our ‘Get Linked for Addiction Professionals” training. So, I personally called him. I said, “I noticed you’re a little active on LinkedIn. How is that working for you?.”

He said, “Wow, you’re a real person, I thought your profile was a machine. To be honest, I have received very little results. I’m trying to bring awareness to potential referral sources on our new medication-assisted therapy service. Can you tell me how I can do this better on LinkedIn.”

I asked him, “How much time do you spend on LinkedIn?”. He said about “30 minutes a day.” I then asked him, “What results have you gotten from it?” He said, “nothing.”

I told him that I already figured that out by looking at your profile and poor activity. I had him pull up his summary of Pulse posts (one of the best indicators on post views inside LinkedIn,) and showed him he was only getting between 10 and 50 views per post. Many are not even doing pulse posts. To put that into perspective our Pulse posts get 300-10,000 views.

I said, “That is the reason for my call. I have been noticing your activity, what and how you are doing it, and couldn’t stand to watch you waste so much time.” I then asked him, “How much is your time worth?” He said, “About $300/hr-$500/hr.”

Addiction Professional Outreach Learn How to Use LinkedIn

I told him, “What if I could save you 1000’s of hours a year on your marketing efforts on LinkedIn, drastically extend the reach of your posts, by giving you two hours of training showing you many of the secrets, tricks and back doors of LinkedIn, how to utilize your LinkedIn contacts inside and outside of LinkedIn and get you 1,000 new targeted level one connections?” He said, “Oh, here’s the pitch that’s going to cost me $1,000’s of dollars.”

I told him, there are so many wasted marketing dollars in addiction treatment marketing including time wasted on LinkedIn. This program offers a “lifetime value” as these new connections are yours for life. You will get many lifetime views of your articles and continue to save hours and hours of wasted time for the rest of your life. Our “Get Linked for Addiction Professionals” program is much less than you think. In less than one week your LinkedIn will blow up with new targeted contacts, and two weeks after the training you will be able to see the views on your posts drastically increase.

Finding Your Drug Rehab Marketing Mix

LinkedIn is only one strategy for addiction professional outreach. It’s only a small portion of the marketing mix that treatment centers, detox’s, sales/service organizations and behavioral health organizations need. Finding their marketing mix is confusing and overwhelming. However, LinkedIn is used within and outside of LinkedIn. It should be in the marketing mix for everyone in our industry. Consider this, our CEO’s LinkedIn profile appears on the first page of Google for several key terms. If you Google “drug rehab marketing“,”drug rehab SEO”, and drug rehab marketing agency”, he is one page one. In fact we have 3-5 page one organic listings for those keywords. These are Major long-tail keywords for marketing in our industry. We also rank for key terms on services we don’t provide. This does not happen by chance. We clearly understand drug rehab SEO and social media. Here are some others that we rank for;

drug rehabs in Florida (searched 10,000 pr month)
California drug rehabs
drug rehabs West Palm Beach
opiate detox West Palm Beach
sober homes West Palm Beach

We provide social media training (LinkedIn and Facebook) for outreach professionals at every one of our Ethical Marketing Practices conferences. Check it out and consider attending one of addiction conferences in 2020.

For all this to work many pieces need to be put in place;

Proper drug rehab website development
optimized blog articles with a drug rehab SEO strategy
Google Analytics
call tracking metrics
and more

The addiction industry is experiencing major business and marketing changes and those that do not use social media to get their message in front of their target audience will not survive in web marketing.

Addiction Treatment Lead Generation for Outreach and SEO

Addiction treatment lead generation is a critical component for drug and alcohol rehab centers. However, there is too much focus on getting referrals from other treatment centers. Sure, there are drug rehabs addiction professionals should visit. However, there is much more to be done than getting one on one referrals. CEO and Marketing Directors need to be providing tools to assist these individuals. They should have many lead generation techniques going on at the same time.

We have several social media marketing programs (90-day Social Media Marketing Program) tapping you into our targeted audience and growing your own targeted audience. This new audience you receive consists of;

1,000 new targeted LinkedIn level one connections
1,500 targeted Facebook friends
Facebook group guaranteeing 2,000 targeted members.

The program gets blog posts in front of our built targeted audience for 90 days. We generate 500-1,000 views within 10-20 days per blog post using LinkedIn, Facebook, Twitter, Scoop-it, press releases and emails to 25,000 addiction professionals. After 90-days we train you on LinkedIn and Facebook so you can do this in-house. Our current audience consists of;

If you would like to chat about how drug rehab marketing and SEO in our industry, or are interested in our Addiction Executive Ethical Marketing Practices conferences email us at ce0@behavioralhealthnetworkresources.com, or call anytime at 561-235-6195.

Behavioral Health Network Resources Executive addiction conferences tackle these issues head-on. Click on the above 5/20/20 addiction conference pic to learn more. Learn proven and ethical drug rehab marketing strategies. These provide long-term solutions to addiction treatment centers problem of maintaining a healthy census. BHNR addiction conferences conference also teach addiction professional outreach strategies. This combined with ethical business and marketing practices have made them extremely popular across the nation.

We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.

Join 60 of the webs best Addiction Professional referral and Behavioral Health Groups.

Top 7 Drug Rehab Marketing Mistakes Affecting Lead Generation

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What Are the Top 7 Drug Rehab Marketing Mistakes? Drug rehab marketing and SEO mistakes are costing addiction treatment centers more than they know. They are relying on outdated advertising and marketing strategies. The days of using Google Ad Words and Pay per click or PPC are gone. The smaller players with monthly budgets under $20,000 a month are wasting their budgets.

Contents

Drug Rehab Marketing Changes

rug rehab marketing changes are dramatically affecting owners and operators. It’s apparent the addiction treatment industry is facing difficult challenges. Business, administrative and marketing changes are causing some centers to close their doors. You can no longer rely on a buy rehab leads strategy from drug rehab call centers or Google pay per click.

Big brother is watching with the new laws in Florida, changing how centers obtain their addiction recovery clients. Drug rehab call centers are under investigation by Congress and regulation is not far away. This is not isolated to just Florida, we have been seeing glimpses of the law protecting the vulnerable in California, and Arizona. Not only is big brother watching, but also the biggest kid in the marketing sandbox (Google) is now also trying to protect the vulnerable. These changes are seriously affecting drug rehab marketing plan leads.

Why are Drug Rehab Marketing Professional Needed?

Drug rehab SEO is the single most important advertising factor in 2021. To understand the complicated search engine optimization landscape a drug rehab SEO marketing consultant is needed. They will save 100 times more than what they are paid. Marketing professionals are needed due to the many changes that have occurred in our industry.

These drastic operational changes have caused many centers to start examining their addiction treatment marketing, and business strategies. Many are realizing they need a solid drug rehab marketing plan lead, and drug rehab marketing solutions resulting from a healthy marketing mix. They will not be able to survive using “laissez-faire” strategies. One of the biggest areas rehabilitation centers are looking at is their web marketing. We recently spoke with a couple of industry business, and marketing experts about what centers need to survive.

How Many People Are Using Google?

The web’s audience and traffic are staggering; it’s the largest place for marketing. By the time you finish reading this sentence, there will have been 2.3 million searches on Google, over 200,000 new Facebook posts, 22,000 tweets, and 22,000 gigabytes uploaded. So, “Why are centers not marketing, or poorly marketing, on Google and social media?” We took that question to the CEO of Addiction Rep, a nationally known and respected addiction treatment center marketing company.

This is what he had to say, “Many centers are short-sighted on their marketing, and expect immediate gratification. They want new clients immediately, and proper web addiction treatment marketing takes time, and work.” Many are realizing they need drug rehab marketing plan leads to generate clients and not just a buy rehab leads strategy. Whether your marketing an inpatient rehab, substance abuse IOP or opiate detox you need to get educated on the best drug rehab marketing strategies and implement them.

Drug Rehab SEO is a Must in 2021

There are many reasons in 2020 why drug rehab marketing fails. Some of the main reasons drug rehab marketing plan leads fail are; poorly structured website, bad search engine optimization, no IoT assets built, lack of good back-links, no analytics, no tracking and not driving targeted visitors their website. Many problems stem from the most basic component, a properly structured website that Google spiders can read. Many centers don’t realize what a good addiction treatment marketing strategy can do for their organization. Many give up, and resort to “word of mouth” as their main marketing vehicle. It’s time to examine your drug rehab marketing plan leads strategy.

There Are Major Advantages of Drug Rehab SEO?

There are many advantages to drug rehab SEO. Getting to these cherished spots that produce a whopping 60-70% of page one calls is not an easy feat. However, they will spend much less on their marketing efforts in the long run and produce a tremendous amount of qualified treatment calls. Treatment center owners should start by getting educated on web marketing in our industry by hiring a drug rehab marketing consultant. They can prevent you from wasting marketing dollars by trial and error. Once they have a handle on what needs to be in place, they should hire a drug rehab SEO specialist to get to page one of Google.

Many rehabilitation centers miss the first step with search engine optimization. The foundation starts with drug rehab marketing citations. This is one of the first things Google checks in order to get ranked on the first page. It’s amazing that about 90% of addiction treatment centers do not have citations or the NAP (name, address, and phone) do not match all citations. This is a critical error and one of the reasons that many alcohol rehabilitation center owners say marketing does not work.

What Are the Top 7 Drug Rehab SEO Marketing Mistakes?

Below are the top 7 drug rehab marketing mistakes made by addiction treatment centers in their advertising. This are the most common errors preventing them organically ranking on page one of Google. this is critical because this is how many potential substance abuse treatment clients search for services. Before selecting the best centers they do comprehensive research using Google. To help you understand how to get on page one here are the top drug rehab marketing mistakes;

1. Why Google Must Be Included in Drug Rehab SEO Marketing Plan Leads?

Getting on page one organically of Google does take time and a good drug rehab SEO consultant with knowledge, as does building a social media presence. But, as we are now seeing with Google controlling the pay per click. However, we need to consider that only 1.91% of page one Google clicks are paid advertising (top 3 ads on page one). Organic ranking (8 spots, and 3 Google Maps) on page one receives a whopping 50-60% of the clicks. This is why drug rehab SEO is so important.

What is stopping drug and alcohol addiction treatment centers from organically getting on page one with their addiction recovery marketing? We took that question to Brian Frye, CEO of Magna Technology, a well-respected website building agency. He told us this, “One of the biggest issues for drug rehab SEO is incorrect and poor website structure. Google spiders will penalize you, or not rank your site if they cannot read it. This is probably why we hear so many say that web marketing hasn’t worked for them. Without the proper web structure, any marketing you put on top will perform poorly.

Drug rehab marketing plan leads, and business strategies for PHP, IOP, detox, halfway houses, sober livings, or even independent practices are critical. The electronic assets are the largest portion of your business that generates revenue. Is your website’s foundation correctly set-up to foster the heavyweight of marketing, or is it built on sand?

2. Addiction Recovery Center Owners Need Proven Drug Rehab Marketing Strategies

%Drug Rehab SEO Top 7 Drug Rehab Marketing Mistakes Affecting Lead Generation

Drug rehab marketing plan leads need SEO, and website development.

For drug rehab marketing plan leads you an extensive education on what needs to be done for web marketing to work. Many owners have relied on short-term solutions like a buy rehab leads strategy. Their drug rehab lead generation consisted of buying treatment calls and spending tens of thousands of dollars a month on pay per click. Drug rehab call centers are now under the microscope of Congress and Google is controlling who can play the PPC game. These poor marketing strategies have caused many recovery centers to file bankruptcy or close their doors.

Recovery center owners need to know what to put into place that produces treatment calls or referrals. This starts with a proper website structure, drug rehab SEO, and social media marketing. Many have wasted a ton of marketing dollars without these key areas being properly in place. Because these were not in place many centers have not seen page one of Google in organic rankings. The key focus in 2018 is a local marketing strategy. This means they must rank in the Google 3-pack in the maps section. In addition to ranking in the top 3 organic slots on page one.

3. Why Do Drug Rehabilitation Centers Lack Drug Rehab SEO?

Drug rehabs are making many costly SEO mistakes on their websites. They need to search for comprehensive drug rehab marketing information. Many treatment centers do not fully understand how to generate drug rehab leads. We look at many addiction treatment center websites, and many times, we can tell if they value marketing. Most of them do not have a drug rehab marketing leads strategy. Poor website development in drug rehab SEO and marketing is the #1 mistake made by recovery centers. Search engine optimization requires on-page SEO and high quality back-links. These are obtained by know drug rehab marketing citation building. Here are the top 12 drug rehab marketing mistakes related to addiction treatment center websites.

incorrect structure in the #1 mistake with drug rehab marketing plan leads
no (or poor) search engine optimization
no blog, or just old blogs
no social media share buttons at the bottom of each blog post
no listing of the last 3, or 5 blog posts at the bottom of each blog post
no staff page
no testimonials
no Google map, or embedded incorrectly
poor call to action
offer very little value to their target audience
no call tracking
lack of understanding on Google analytics

Other factors that may affect their rehab marketing plan leads include; no email marketing, no alumni campaign, no marketing plan, and no (poor) social media presence. These are some of the tools your outreach professionals need to rely upon every day.

4. What Centers Have to be Careful of “Boots on the Ground”?

Word of mouth marketing is someone that endorses you to someone else. The addiction treatment industry is full of gossip. We hear a tremendous amount of gossip every day. This treatment center is brokering, this opiate center provides poor care, this recovery center is swapping patients and so on.

Many times, the accusations are incorrect, hurting that organizations brand efforts to build relationships and get referrals that produce treatment calls. This drastically affects their “boots on the ground” efforts. It is happening every day, whether you want to believe it or not, and affecting your referral sources. One way to overcome untrue gossip is through effective branding. Making your message strong enough, reaching a big enough audience, for people to question the validity of the accusations.

Controlling Word of Mouth for Addiction Treatment Lead Generation

Many treatment center owners and sales/service organizations say, “We do best by, “word of mouth” for referrals.” They do not even realize they are suffering from drug rehab SEO marketing digital Darwinism. Being on page one of Google organically is the best possible word of mouth you can achieve. When you’re on page one, you get 1000’s of treatment calls, and click-through to your website. These are the same substance abuse rehabilitation companies that have no drug rehab marketing plan leads in their mix.

It outperforms all other addiction treatment marketing combined. Also, you need to consider, “What really is word of mouth marketing?” The problem is they have no long-term drug rehab marketing plan leads strategy in their marketing mix. A good drug rehab marketing mix provides both, in a dedicated effort. However, it takes time, resources and investment for a long-term strategy.

With all these in place, you need to look at your outreach staff ‘s drug rehab marketing plan leads. You partially rely on outreach professionals to establish relationships and bring in new clients to keep your addiction treatment facility full. Do you train them in professional networking and marketing? You rely on their expertise to bring new business, and they network with other treatment centers. Are they establishing enough new relationships with other addiction and behavioral health professionals to foster referrals and generate treatment calls? Are they positively, or negatively affecting your brand? these addiction professionals should be getting drug rehab marketing training on social media.

5. The Drug Rehab Marketing Plan Leads Tools for Outreach and Addiction Professionals

Addiction treatment centers Owners are providing little for drug rehab marketing plan leads or tools for their employees. You most likely hired your outreach employees because they convinced you they could produce clients. Most outreach professionals in our industry are “boots on the ground.” They have a limited amount of referral sources, and many do not have a formal marketing education, or resources to continually grow new relationships.

Your outreach staff relies on you for guidance to perform well. If your organization is short-sighted on its’ drug rehab marketing plan leads efforts, “How can you expect your outreach staff not to be short-sighted?” Many centers use short-term solutions for long-term problems with their substance abuse marketing. All businesses require short, and long-term marketing strategies. The Google control on paid addiction treatment marketing ads has brought to light the extreme importance of solid marketing strategies, properly built websites, organic marketing and having an audience that you own.

6. Branding Builds Trust and Engages Individuals Seeking Addiction Treatment

Branding must be included in the drug rehab marketing plan leads. Building your brand is not advertising. It’s establishing a relationship that allows your target market to get to know you. It is attaching your organization to their emotions and feelings. Think of it as if you are single and looking for a long-term relationship. You causally meet someone. You are looking to see if they are attractive and engaged with what you like. If they are, then you want to get to know them. As you get to know them better, you get feelings and emotional ties to that person. Branding is much like this, it is not about your organization, but about being attracting, engaging, and getting emotionally attached.

Branding is much bigger than marketing, and marketing should support branding. Marketing is your website, search engine optimization, advertising, email marketing, etc. Branding is the culture of the organization itself, that builds trust over the competition. It identifies, connects, touches the emotions, and feelings of the target audience. If repeatedly successful, your organization gets attached to those emotions, and feelings of that individual. This must be considered in your drug rehab marketing plan leads strategy.

Why Drug Rehab Marketing Plan Leads for Branding Tools Are Needed?

Your addiction treatment marketing team must have some essential tools in their toolbox. Its’ you’re job to provide drug rehab marketing plan leads. Tools that not only help establish new relationships but also promote the organization. You need to provide tools for assisting your staff in increasing quality and targeted relationships. These tools include; ways to grow an industry professional network, understanding social media, using social media, and using a marketing strategy getting your entire organization involved in generating targeted website traffic.

Your rehab marketing plan leads should include building your organization’s unique brand with front-line professionals to generate targeted relationships and find your niche in the addiction treatment market.

Outreach professionals may be hurting your brand with the messages they are putting out on social media. Behavioral Health Network Resources is on social media 12-15 hours a day. We own over 30 social media groups on Facebook and LinkedIn. We see many outreach professionals posting messages that are not good for branding.

7. Strategic Social Media Must be in the Drug Rehab Marketing Plan Leads

Drug rehab marketing on Facebook and other social media works especially well in generating treatment calls and lead generation, However, we must understand it’s not social. I say that because there are specific goals that treatment centers or sales/service organizations must strive for on social media. These goals include; attract, engage, capture and convert. For drug rehab social media to work you need an intimate understanding of how each one works. They all have their strengths, secrets, tricks, and back-doors.

A blog is one of the most valuable pieces of organic social media marketing and is an absolute must for all drug rehab marketing plan leads strategies. However, addiction treatment centers and sales/service organizations must realize their blog is not about them. It should be attracting and engaging to their target audience. Blog posts must be optimized for a keyword or a tail. Many center’s blogs are not optimized correctly and are not inviting for the target audience.

Drug Rehab Marketing Strategies, Plans, ideas and Techniques

Drug rehab marketing plan leads need to be included on social media is more valuable than every. Google is carefully examining and ranking websites on this platform. Social media is one of the places Google looks at for drug rehab marketing SEO. The ranking giant is looking for social signals and back-links. This is one of the best areas to improve search engine optimization and drive targeted traffic. Addiction treatment outreach professionals must completely understand the key social media (Facebook, and LinkedIn) in our industry. They are valuable drug rehab marketing plan leads tools for their toolbox. Used correctly they can generate clients, establish new referral sources, and brand the treatment center.

Facebook has 2 billion people that include many individuals seeking help, and behavioral health professionals. LinkedIn has over 550 million members and a minimum of 20 million addiction and behavioral health professionals. There is nowhere else you can go to reach these large numbers, and must be included in your long-term drug rehab marketing plan leads strategy.

These are the most powerful tools for outreach professionals for lead generation and drug rehab SEO. They must also be used by treatment centers to grow an IoT targeted audience they own. They are also the best way a treatment center can generate targeted visitors to their website. Treatment centers can use these for paid. and organic marketing. If your organization is interested in social media training, please give us a call at 561-235-6195.

Addiction treatment centers must be aware of what their employees are putting out on social media. It’s part of drug rehab marketing plan leads and needs attention on a constant basis. We see posts like, “Sunshine Recovery, we are a PHP, IOP, are JACHO accredited and have 2 beds available.” A post like this not only hurts the person posting it but also the brand of the addiction treatment center. Your entire organization needs to be on the same page with social media marketing. CEO’s, Directors, and Outreach must be putting out a message that compliments and supports the brand.

Understanding Tools for Drug Rehab Marketing Plan Leads

We’ve explained the power of social media, and why it is paramount for drug and alcohol treatment centers. Some treatment centers will hire an agency to do their advertising without understanding drug rehab SEO. They usually do this for a 3-6-month period, before they realize not too much is happening. At this point, they have nothing to show for their money. Many centers and sales/service organizations then say, “Social media doesn’t work for us”.

You not only need to push your blog out through social media, but you also need to capture a targeted audience. This audience is part of your long-term drug rehab marketing plan leads strategy because there is a lifetime value to owning your own targeted audience. A good social media push on Facebook, LinkedIn, Twitter, and G+ should generate a minimum of 500-1,000 targeted clicks to your website. If the article is shared a lot, it could be much higher. Behavioral Health Network Resources has built one of the largest organic social media audiences in the nation.

Our drug rehab marketing and SEO social media audience consists of addiction professionals, and individuals seeking information on treatment (210,000). Give us a call at 561-235-6195, and ask us about our 90-day social media marketing package that instantly taps you into our audience, and builds an audience your own.

Get Linked for Addiction Professionals Addiction Conferences 2021 Series Live Event

Addiction conferences series kicks off with “Get Linked for Addiction Professionals.” It may be the only live event in 2021. This event will teach how to maximize LinkedIn and demonstrate how to get drug rehab SEO juice to rank on page one. As an addiction treatment center Owner, you’ve mastered the skills to start your practice and provide a great clinical service. The missing component of getting clients is strategic marketing. This conference is for;

drug rehabs
sober homes
sales and service organizations in our industry
CEO
Marketing Directors
Outreach

Where are your drug rehab marketing plan leads coming from? There are many important aspects you need as a foundation and components that should be in your marketing mix. Whether you are just starting out, or have a seasoned team, you need clients to keep your census high enough to keep the doors open. You put a tremendous amount of pressure on your outreach and marketing staff. Are you providing a solid foundation, effective tools, proven methods to foster new business and a strategic plan to grow your organization’s electronic assets? Learn proven business and marketing strategies at our addiction conferences.

How Are You Going to Capitalize on Drug Rehab SEO in 2021?

Examine and learn from the top 7 drug rehab marketing plan leads and mistakes made by treatment center Owners. It also includes drug rehab SEO mistakes and the lack of search engine optimization in their marketing plans. this information will help you spot shady drug rehab marketing agencies claiming they perform SEO. Many addiction treatment centers closing from a poor lead generation strategies in their marketing strategy when seeking treatment calls for substance abuse treatment clients. The addiction treatment industry is more competitive than ever. The main focus has been on drug rehab SEO. This is the most cost effective advertising strategy on the web. CEO’s and Executives need proven drug rehab marketing solutions. Many centers are closing due to poor web marketing. This article laid out 7 extremely important areas to address in your marketing strategy.

Google must be included in drug rehab marketing plan leads obtain better substance abuse drug rehab SEO strategies on Google.
Addiction recovery center owners need proven strategies for drug rehab marketing. Utilize proven substance abuse treatment in web marketing strategies.
Drug rehabilitation centers websites lack structure and Important Information. Improve proper website structure, SEO, and content.
Controlling word of mouth addiction treatment center organic marketing.
Drug rehab marketing tools for outreach professionals.
Branding builds, trust and engages Individuals seeking addiction treatment.
Organic marketing on social media for recovery centers. focused organic social media marketing to generate treatment calls and targeted website traffic.

Behavioral Health Network Resources is ranked one of the best drug rehab SEO marketing companies in the United States. We have several page one listings on Google for drug rehab marketing, drug rehab marketing Agency and drug rehab SEO. We understand search engine optimization for addiction treatment centers. Our 90-day marketing package will get you ranked for the best search terms. So, how clients are you’re drug rehab marketing plan leads producing? Give us a call today at 561-235-6195 and start capitalizing on the 40,000 searches on Google every second.

Have we missed any points that you’d like to add? Post them in the reply section below.

Drug Rehab Marketing Agency Cookie Cutter Options

7 Replies

When seeking the best drug rehab marketing agency, it is easy to get fooled by the glitz and glamour of the large substance abuse advertising and marketing providers. They are spending 10,000 of thousands of dollars per event to sponsor the large addiction conferences. It is just as easy to get fooled by shady drug rehab SEO companies. The bottom line is Google the terms “drug rehab marketing” and “drug rehab SEO.” It is here you will see the leaders of the pack that know how to get ranked.

The Executives are flying across the US, sponsoring the biggest addiction conferences, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. Many are relying upon churning uneducated clients every year with their cookie cutter drug rehab marketing and SEO offers. They know that they are going to be churning through clients once their clients realize their marketing is not producing revenue for the addiction treatment centers.

What is Drug Rehab Marketing Agency Churn and Burn?

A large drug rehab marketing agency is a “churn and burn” business for them. With over 14,000 drug and alcohol addiction treatment centers, they can do this for a long time. In any industry like attorneys or insurance, you want the absolute best handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens, they venture off on their own.

The larger drug rehab marketing agencies revenue is being absorbed by the Executives, their conference business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation.

What Are the Top 3 Ways to Spot a Drug Rehab Marketing Agency Cookie Cutters?

Spotting the large cookie cutter drug rehab marketing agencies is easy. It’s even easier to spot the shady drug rehab SEO agencies. If you are a marketing agency, you better be leading by example. Just saying you can perform drug rehab SEO and achieve ranking is not enough. Any good agency will rank on page one for key marketing terms.

Do they rank on Google for marketing? Start by Googling these big money search terms for drug rehab marketing agencies. If they cannot rank for their own keywords, how can you expect them to rank for yours?

drug rehab marketing
drug rehab marketing Agency

2. If you already have a drug rehab marketing agency, check your website speed with Google. Here is the google developers tools to check website speed with Google. Your speed should be between 80-100, but preferably 90 and above. If you are not you should fire your drug rehab marketing agency immediately. Why you may ask. Because Google did an important update almost two years ago and stated that website speed was one of the most important factors to ranking on mobile and on a PC. If your website does not load fast they will not ranked you very well. Behavioral Health Network Resources ranks 99 on PC and 93 on mobile.

3. Are they using Google AdWords, Facebook, and LinkedIn paid marketing to get their marketing clients?

If your seeing paid or sponsored content by a large drug rehab marketing agency this is a big indicator. If they are relying on paid marketing for their business, what can you expect when they start doing your drug rehab marketing? Lead generators and large treatment centers are spending more than $500,000 per month with Google Ad Words and paid marketing. Organic ranking with pinpointed SEO is the answer for the smaller centers.

4. They fool you with beautiful websites. The look of a website is only 10% of the web drug rehab marketing piece. The other 90% underneath is what has to effectively communicate with Google spiders to rank. These large agencies have poor website structure on their own property, how can you expect them to understand what to do with yours to rank?

What is the Advertising Agency Churn?

A large drug rehab marketing agency has a lot of churn. Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters. These are usually the entry-level type of positions with a low talent pool. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know the key components of drug rehab marketing.

However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim. This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger drug rehab marketing cookie cutter agencies.

Why Get Educated on What a Drug Rehab Marketing Agency Provides?

The main reason is a lot of wasted advertising dollars. Many do not realize their d\are drug rehab SEO to 30 lists explaining about search engine optimization. When a boutique drug rehab SEO marketing agency is honored by a national marketing watchdog, it gets noticed. Even more so, when they show up on page one of Google for the industry #1 search term “drug rehab SEO” it sends a powerful statement. When performing drug rehab SEO you want to dominate page one organic listings and Google maps.

Education is the key for addiction treatment center owners with their substance abuse marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. We have seen this across the nation with inpatient drug rehabs San Diego California to West Palm Beach, Florida.

This allows the large agencies not to do the essential organic work of building citations, back-links, and on page/off page drug rehab SEO. The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.

What Are the Key Elements of Advertising and Drug Rehab SEO?

There are many aspects to drug rehab marketing and drug rehab SEO. Knowing some key elements can save hundreds of thousands of dollars in wasted marketing dollars. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. Check out several drug rehab marketing SEO agencies on various websites. See how good they are by searching terms they should be ranking for like;

drug rehab SEO
drug rehab marketing agency
drug rehab marketing consultants

The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads, how many keywords you rank for on page one of Google and site traffic. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.

LinkedIn Provides Nation’s Best Drug Rehab Consultants

LinkedIn is the #1 place to search for professionals in any industry and secondly is Alignable. It is vital in finding the top drug rehab marketing consultants for rehabilitation centers. LinkedIn provides the top 2 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse.

Web marketing, lead generation, drug rehab call centers, and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers. Sometimes you will find drug rehab SEO marketing consultants listed on drug rehab websites. This is a strong indication that these Executives are the true producers in the behavioral health field.

Who Are the Top 2 LinkedIn Drug Rehab Consultants?

LinkedIn has over 875 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. We get out drug rehab marketing agency clients LinkedIn profiles to rank on page one of Google for key words.

National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.

Madison Richards #2 Drug Rehab Marketing Agency Consultants with 15,000 addiction connections on LinkedIn.
Charles Davis Best Drug Rehab Consultants on LinkedIn.

Key Components to Look at with a Large Drug Rehab Marketing Agency

The large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include;

proper website structure
schema
high profile back-links
completely filled out Google My Business profiles including hidden areas
NAP, citations
on-page SEO
H-tags
ALT tags
SERP descriptions.

There are many more areas that must have a trained eye to get on page one of Google organically. Behavioral Health Network Resources encourages all business owners to better educated on the business side of our industry. Then, reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This education process and reevaluation often times saves large amounts of revenue and generates new revenue streams. This includes your current drug rehab marketing agency.

You can check out some of the best addiction treatment ancillary services providers on our rehab vendors page. Give them a call and see if they can save you revenue on some of the services that you are using.

Don’t Get Tricked by The Appearance of Your Website

When a drug rehab marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable marketing dollars. A website is like an iceberg, there is only 10% showing. While 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing.

The agencies shock and awe the owners with the look of the website they have built for them. The fluff of amazing pictures by a beach or resort-like atmosphere is slightly important in attracting clients. However, Google spiders don’t care how pretty a website looks, unless you dress up the schema.

What Are the Common Advertising Mistakes?

There are major common mistakes made with drug rehab marketing. Any drug rehab marketing agency can and are making these critical mistakes. These allow for wasted marketing dollars and ineffective drug rehab marketing. The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task.

However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;

Improper hierarchy
No Schema (50% of searches by 2020 being voice)
Google maps placed and coded incorrectly
Little, poor or no SEO
Poor site navigation
No HTTPS registration
Google My Business incomplete or not updated weekly
Too few citations
Poor or lack of social media presence
No testimonials
No staff Page
Poor or no blog

How to Check if a Drug Rehab Marketing Agency is Producing Any SEO?

Here are some areas you can check to see is your agency is producing results. Once you have website structure in place the next important step is search engine optimization. We look at many drug rehab marketing agency built cookie cutter websites and instantly see the SEO is often poorly done. Again Google does not provide a road map to achieve drug rehab SEO that will rank you on page one, however there are website like Alignable that have good advertising resources. Search engine optimization (SEO), especially for the small to medium sized behavioral health organizations starts with Geo-targeting their local area.

This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. A large drug rehab marketing agency should at least be doing the following:

Google three pack (you should be ranking in the 3 available slots on the Google maps). If you’re not currently there your drug rehab marketing agency has not performed this task well.
100’s of citations across the web. These are not high authority websites, they come from citation listing websites. Google your company and the listings will show all your show your citations. You should dominate the pages listings at least 2-5 pages deep. If you are not your drug rehab marketing agency has done a poor job.
Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and it will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your drug rehab marketing agency has done a poor job with on-page SEO.

Check Your Drug Rehab Marketing Agency and Look at the Current Search Engine Optimization (Drug Rehab SEO)

It is in your best interest to personally jump into your WordPress and install the plugin. It’s critical to see if your current advertising provider has done the necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have.

You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. This only provides about 50, you need many more, This is a good starting point. However, do not pay them to fix these, as they will have control over your listings.

Best Drug Rehab Marketing Solutions

Drug rehab marketing solutions are an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. It also increases your SEO, however, all of the above must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing. However, are they demonstrating they can perform social media marketing with their own brand?

If they understand social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook and Twitter. After all, you are their target market. If they are not demonstrating they can reach you with social media, how can you expect them to do it for your organization?

Yes, drug and alcohol addiction treatment centers, opiate detox or sober livings target market is different than a marketing agency, However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you.

This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them. These are some of the drug rehab marketing and SEO solutions they should be providing.

Drug Rehab Marketing on Social Media

A drug rehab marketing agency should already have an extensive network in the addiction treatment industry. Many that say they perform social media marketing only use paid marketing on social media. this is because organically it takes time and you must corral your target substance abuse treatment audience. We are the only drug rehab marketing agency that has done this. We have captured them with personal connections and get them in targeted groups. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers.

This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. However, they are serving posts from personal profiles and from the groups. The best organic strategy on Facebook is to get targeted friends as connections and build targeted groups.

When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies on paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.

Facebook Paid Advertising Vs. Organic

Most drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again.

Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. A good drug rehab marketing agency will offer this service. This way you build and own the target audience. Behavioral Health Network Resources provides social media training. We educate our clients on how we built a social media following of 210,000 on Facebook and LinkedIn.

Learn at Addiction Conferences How to Prevent an Advertising Agency from Taking Your Money

Behavioral Health Network Resources addiction conferences educate on proven business strategies and drug rehab marketing solutions. This keeps us on the pulse with our drug rehab marketing agency. Our next event will be on LinkedIn training for outreach and sale professionals in July 2020. These events provide proven strategies you can put into place immediately and educate on what to look for in the addiction treatment marketing.

Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEOs, executives, and Directors on many aspects of business and marketing. these include;

learn how to maximize LinkedIn for referrals and sales
new revenue streams
website development
drug rehab SEO
getting back links
and many other aspects of the business side of our industry

Drug Rehab Marketing Agencies Fear the Best

This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. The large agencies have high Executive salaries. They have massive overhead and simply cannot retain the best talent in the industry. Rehab owners must be utilizing drug rehab consultants. these specialists save hundreds of thousands of dollars in the wasted marketing budget.

Having a website developer, not designer build your website is the first mistake made. The second is not investing in SEO. And the third is think social media marketing is simple. These areas are paramount in the success of organizations in our industry. You simply cannot gain access to these high-profile professionals through a large drug rehab marketing agency.

Our drug rehab marketing agency business strategy is to educate owners and operators on proven strategies. Behavioral Health Network Resources is leading the charge on educating the addiction treatment marketing industry at their addiction conferences EMP Series events. These events each feature at least 5 Executive Thought Leaders including the nation’s best business and marketing consultants. Give Charles Davis, CEO of Behavioral Health Network Resources a call at 561-235-6195 to discuss your marketing.

Drug Rehabs Routing 800 Numbers Stealing Clients

Addiction Conferences Inform About Addiction Treatment Center Re-routed 800 Numbers

Addiction Treatment Center Re-routed 800 Numbers is a huge problem nationwide. Many centers are unaware that their Google maps number has been hijacked. Even the ones that are aware, are finding an hour after they get it corrected, it is high jacked again. Behavioral Health Network Resources goal is to educate treatment center CEO’s on ethical business practices. The topic of addiction treatment center re-routed 800 numbers has come up at several of our addiction conferences.

These addiction conferences focus on ethical addiction treatment marketing practices. We noticed that this is a widespread national problem, felt it our responsibility to inform recovery centers across the nation. At the bottom of this post, you can listen to a national radio show broadcast educating on how to prevent this from happening to your center. We discuss valuable information on addiction treatment center re-routed 800 numbers. They are stealing your call center lead generation clients. There are 100,000’s of calls of many treatment centers are being re-routed. This show reveals a couple of ways to protect your organization, including a double log-in process and checking you google maps daily.

Exposing Addiction Treatment Center Re-routed 800 Numbers

➣ Addiction Treatment Center 800 number call forwarding, and how they are endangering many vulnerable individuals seeking help and putting their lives in danger

➣ Questions to ask to make sure your getting information on a safe and reputable treatment center

➣ Google maps hijacking and fake websites all designed to mislead families and addicts

➣ The bad side of marketers who use these types of illegal activities so they can fill Beds and fill their Pockets.

➣ How treatment centers and individuals seeking help can prevent patient brokering tactics above

➣ Information on getting involved with a class action law suit for treatment centers that have had their number high-jacked

Over 2000 addiction professionals have received valuable information from our Executive addiction conferences. These events feature five Executive Thought Leader panelists, and an interactive audience of 150-200, in a talk show host/town hall forum. Our events are for CEO’s. Executives, Directors, Marketing, and Outreach professionals.

Ethical Addiction Treatment Groups on Rehab Marketing

Join Addiction Professional Referral and Networking Group (16,000 ethical members assisting dozens everyday). We have 1,200 waiting to be approved, and we have banned over 6,000 individuals to date.

National Radio Show on Addiction Treatment Center Re-routed 800 Numbers

Enjoy the Addiction Treatment Center Re-routed 800 Numbers, Google Maps Hijacking Stealing Your Clients Show below.

Posted by RecoveryRadio.fm on Friday, March 24, 2017

Blog | Drug Rehab Marketing and SEO

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