Category Archives: Drug Rehab Lead Generation

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Drug Rehab Marketing Agency Cookie Cutter Options

Is You’re Drug Rehab Marketing Agency Churn and Burn?

When seeking the best drug rehab marketing agency, it is easy to get fooled by the glitz and glamour of the large substance abuse advertising and marketing providers. They are spending 10,000 of thousands of dollars per event to sponsor the large addiction conferences.

The Executives are flying across the US, sponsoring the biggest addiction conferences, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. Many are relying upon churning uneducated clients every year with their cookie cutter drug rehab marketing and SEO offers. They know that they are going to be churning through clients once their clients realize their marketing is not producing revenue for the addiction treatment centers.

Why Does a Large Drug Rehab Marketing Agency Fail?

use the best drug rehab marketing and business consultants

A large drug rehab marketing agency is a “churn and burn” business for them. With over 14,000 drug and alcohol addiction treatment centers, they can do this for a long time. In any industry like attorneys or insurance, you want the absolute best handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens, they venture off on their own.

The larger marketing agencies revenue is being absorbed by the Executives, their conference business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation.

What Are the Top 3 Ways to Spot the Cookie Cutter Agencies?

Spotting the large cookie cutter drug rehab marketing agencies is easy. If you are a marketing agency, you better be leading by example. Just saying you can perform drug rehab SEO and achieve ranking is not enough. Any good agency will rank on page one for key marketing terms.

  1. Do they rank on Google for marketing? Start by Googling;
  • drug rehab marketing agency
  • drug rehab marketing
  • drug rehab SEO

2. Are they using Google AdWords, Facebook, and LinkedIn paid marketing to get their marketing clients?

If your seeing paid or sponsored content by the large drug rehab marketing agencies this is a big indicator. If they are relying on paid marketing for their business, what can you expect when they start doing your drug rehab marketing? Lead generators and large treatment centers are spending more than $500,000 per month with Google Ad Words and paid marketing. Organic ranking with pinpointed SEO is the answer for the smaller centers.

3. They fool you with beautiful websites. The look of a website is only 10% of the web marketing piece. The other 90% underneath is what has to effectively communicate with Google spiders to rank. These large agencies have poor website structure on their own property, how can you expect them to understand what to do with yours to rank?

What is Drug Rehab Marketing Agency Churn?

A large drug rehab marketing agency has a lot of churn. Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters. These are usually the entry-level type of positions with a low talent pool. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know the key components of drug rehab marketing.

However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim. This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies.

Why Get Educated on What a Drug Rehab Marketing Agency Provides?

The main reason is a lot of wasted advertising dollars. When a boutique drug rehab SEO marketing agency is honored by a national marketing watchdog, it gets noticed. Even more so, when the show up on page one of Google for the industry #1 search term “drug rehab SEO” it sends a powerful statement. When performing drug rehab SEO you want to dominate page one organic listing and google maps.

Education is the key for addiction treatment center owners with their substance abuse marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. We have seen this across the nation with drug rehabs California to West Palm Beach. The allows the large agencies not to do the essential organic work of building citations, back-links, and on page/off page drug rehab SEO.  The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.

What Are the Key Elements of Drug Rehab Marketing and SEO?

There are many aspects to drug rehab marketing and SEO. Knowing some key elements can save hundreds of thousands of dollars in wasted marketing dollars. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. Check out several drug rehab marketing SEO agencies on various websites. See how good they are by searching terms they should be ranking for like;

  • drug rehab SEO
  • drug rehab marketing agency
  • drug rehab marketing consultants

The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads, how many keywords you rank for on page one of Google and site traffic. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.

LinkedIn Provides Nation’s Best Drug Rehab Consultants

Picture of best drug rehab marketing consultants.LinkedIn is the #1 place to search for professionals in any industry and secondly is Alignable. It is vital in finding the top drug rehab marketing consultants for rehabilitation centers. LinkedIn provides the top 3 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse.

Web marketing, lead generation, drug rehab call centers, and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers. Sometimes you will find drug rehab SEO marketing consultants listed on drug rehab websites. This is a strong indication that these Executives are the true producers in the behavioral health field.

Who Are the Top 3 LinkedIn Drug Rehab Consultants?

LinkedIn has over 550 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.

  1. Madison Richards Top 3 Drug Rehab Marketing Consultants on LinkedIn.
  2. Yaneleisis Batista Top 3 Drug Rehab Marketing Consultants on LinkedIn.
  3. Charles Davis Best Drug Rehab Consultants on LinkedIn.

Key Components to Look at with a Large Drug Rehab Marketing Agency

help reevaluating marketing and advertising for ancillary services providersThe large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include proper website structure, schema, high profile back-links. Also included are Google My Business profiles, NAP, citations, on-page SEO, H-tags, ALT tags, and SERP descriptions. There are many more areas that must have a trained eye to get on page one of Google organically.

Behavioral Health Network Resources encourages all business owners to better educated on the business side of our industry. Then, reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This education process and reevaluation often times saves large amounts of revenue and generates new revenue streams. You can check out some of the best addiction treatment ancillary services providers on our rehab vendors page. Give them a call and see if they can save you revenue on some of the services that you are using.

Don’t Get Tricked by The Appearance of Your Website

Drug rehab website structure is poor for drug and alcohol addiction treatment centers.When a drug rehab SEO marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable marketing dollars. A website is like an iceberg, there is only 10% showing. While 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing. The agencies shock and awe the owners with the look of the website they have built for them. The fluff of amazing pictures by a beach or resort-like atmosphere is slightly important in attracting clients. However, Google spiders don’t care how pretty a website looks, unless you dress up the schema.

What Are the Common Drug Rehab Marketing Mistakes?

There are major common mistakes made with drug rehab marketing. These allow for wasted marketing dollars and ineffective drug rehab marketing. The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task. However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;

  • Improper hierarchy
  • No Schema (50% of searches by 2020 being voice)
  • Google maps placed and coded incorrectly
  • Little, poor or no SEO
  • Poor site navigation
  • No HTTPS registration
  • Google My Business incomplete or not updated weekly
  • Too few citations
  • Poor or lack of social media presence
  • No testimonials
  • No staff Page
  • Poor or no blog

How to Check if an Agency is Producing Drug Rehab SEO?

Google rnaking and analytics

Here are some areas you can check to see is your agency is producing results. Once you have website structure in place the next important step is search engine optimization. We look at many drug rehab marketing agency built cookie cutter websites and instantly see the SEO is often poorly done. Again Google does not provide a road map to achieve drug rehab SEO that will rank you on page one. Search engine optimization (SEO), especially for the small to medium sized behavioral health organizations starts with Geo-targeting their local area. This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. A large drug rehab marketing agency should at least be doing the following:

  • Google three pack (you should be ranking in the 3 available slots on the Google maps). If you’re not currently there your agency has not performed this task well.
  • 100’s of citations across the web. Google your company and the listings will show all your show your citations. You should dominate the pages listings at least 5 pages deep. If you are not your marketing agency has done a poor job.
  • Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and it will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your agency has done a poor job with on-page SEO.

Check Your Current Search Engine Optimization (SEO)

It is in your best interest to personally jump into your WordPress and install the plugin. It’s critical to see if your current advertising provider has done the necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have.

You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. This only provides about 50, you need many more, This is a good starting point. However, do not pay them to fix these, as they will have control over your listings.

A Drug Rehab Marketing Agency Can’t Perform Organic Social Media Marketing

drug rehab advertising traditionally provides poor social media

Drug rehab social media marketing is an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. It also increases your SEO, however, all of the above must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing, but are they demonstrating they can perform social media marketing with their own brand? If they understand social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook, Twitter, and G+. After all, you are their target market. If they are not demonstrating they can reach you with social media, how can you expect them to do it for your organization?

Yes, drug and alcohol addiction treatment centers, opiate detox or sober livings target market is different than a marketing agency, However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you.

This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them. These are some of the drug rehab marketing and SEO solutions they should be providing.

Drug Rehab Marketing on Social Media

Drug and alcohol addiction treatment center marketing on social media takes time and you must corral your target substance abuse treatment audience. You must capture them with personal connections and get them in targeted groups. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers. This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. However, they are serving posts from personal profiles and from the groups. The best organic strategy on Facebook is to get targeted friends as connections and build targeted groups.

When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies on paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.

Facebook Paid Advertising Vs. Organic

dollars lost a paid advertisingMost drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again. Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. This way you build and own the target audience. Behavioral Health Network Resources provides social media training. We educate our clients on how we built a social media following of 210,000 on Facebook and LinkedIn.

Learn at Addiction Conferences How to Prevent Drug Rehab Marketing Agencies for Taking Your Money

Addiction conference event for addiction treatment centers on drug rehab marketing and SEO.

Behavioral Health Network Resources addiction conferences educate on proven business strategies and drug rehab marketing solutions. Our next event will be on LinkedIn training for outreach and sale professionals in July 2020. These events provide proven strategies you can put into place immediately and educate on what to look for in the addiction treatment marketing. Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEOs, executives, and Directors on many aspects of business and marketing. these include;

  • learn how to maximize LinkedIn for referrals and sales
  • new revenue streams
  • website development
  • drug rehab SEO
  • getting back links
  • and many other aspects of the business side of our industry

Drug Rehab SEO Marketing Agencies Fear the Best

This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. The large agencies have high Executive salaries. They have massive overhead and simply cannot retain the best talent in the industry. Rehab owners must be utilizing drug rehab consultants. these specialists save hundreds of thousands of dollars in the wasted marketing budget.

Having a website developer, not designer build your website is the first mistake made. The second is not investing in SEO. And the third is think social media marketing is simple. These areas are paramount in the success of organizations in our industry. You simply cannot gain access to these high-profile professionals through a large drug rehab marketing agency.

Our agencies business strategy is to educate owners and operators on proven strategies. Behavioral Health Network Resources is leading the charge on educating the addiction treatment marketing industry at their addiction conferences EMP Series events. These events each feature at least 5 Executive Thought Leaders including the nation’s best business and marketing consultants. Give Charles Davis, CEO of Behavioral Health Network Resources a call at 561-235-6195 to discuss your marketing.

addiction treatment marketing consultant

Addiction Treatment Center Marketing, Wheres Your Audience

Education on Effective Addiction Treatment Center Marketing

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

What Are Addiction Treatment Center Marketing Components?

organic addiction treatment marketing info graphicDrug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.

The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the clicks. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab marketing and SEO strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:

  • SEO
  • AdWords
  • PPC
  • “DRIP” Campaigns
  • mobile activity
  • call center lead generation
  • email mail marketing
  • organic rankings
  • Facebook
  • drug rehab marketing on LinkedIn
  • addiction conferences
  • branding
  • networking
  • knowing all the search engines

Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.

Wasted addiction treatment center marketing strategies

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

The E-Harmony of Addition Treatment Center Marketing

E-Harmony teaches drug rehab marketing strategies

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

Drug and alcohol addiction treatment center marketing needs social media

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.

They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

drug rehab marketing agency cookie cutter strategyTreatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.

However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.

Addiction Treatment Social Media Marketing

Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

  1. How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
  2. Tracking their marketing with Google analytics and knowing where and what is producing their calls with Call Tracking Metrics.
  3. How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
  4. Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
  5. Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
  6. Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

6 key factors for a Drug rehab Marketing Agency

Learn Addiction Treatment Center Marketing Strategies

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

  • Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
  • We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
  • We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
  • Teach you how to grow and utilize social media.
  • Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
  • Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
  • Increase your web traffic using social media.
  • Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
  • Teach you how to market to your Alumni
  • Available to represent you at any conferences

Addiction Treatment Center Marketing Social Media Audience

Build a Targeted Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

  • 60,000 Addiction and behavioral health professional email contacts
  • 15,000 Addiction and behavioral health contacts in Florida
  • 30,000 Level one addiction and behavioral health connections on LinkedIn
  • 33,000 Addiction and behavioral health Followers on LinkedIn
  • Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
  • Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

Drug Rehab Marketing Consultants

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.

addiction-conferences-preparation-for-the 5/21/19 eventOur addiction conferences provide drug rehab marketing strategies. These events  have five executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our 2020 events are around the corner, give us a call if you would like to be a sponsor.

Drug Rehab Consultants Help Drug and Alcohol Addiction Treatment Centers

Drug Rehab Consultants Top 3 Benefits Save Money

Why Are Drug Rehab Consultants Needed in 2020?

Drug rehab consultants play a vital role for marketing and business aspects in 2020 for the addiction treatment industry. Whether you are a new start-up, an existing center, or an ancillary service provider you need consultants for various reasons. Behavioral health business and marketing consultants prevent costly mistakes, save revenue and increase return on investment. Drug and alcohol addiction treatment centers and the entire industry spend a lot of money on their drug rehab marketing strategies. Without the expertise of a consultant they can, and do, waste hundreds of thousands of dollars.

What Are Drug Rehab Consultants?

A drug rehab consultant is an expert in business and marketing for addiction treatment centers. As an addiction treatment center owner, you’ve spent an enormous amount of time and resources to have a structurally sound clinical component for your center. You’ve hired the best and most qualified clinical team and have the best clinical protocols in place. The treatment side is usually the owner’s specialty. Many centers will hire accreditation consultants for their Joint Commission (JACHO) and Commission on Accreditation of Rehabilitation Facilities, (CARF.)

Drug rehab consultants advising on Marketing, JACHO and CARFThese accreditation’s are extremely important for the treatment centers allowing them for better overall treatment for their clients, assists in gaining clients and makes them authority over their competition. Consultants charge $30,000 or more to get them through the accreditation processes. Drug and alcohol addiction treatment centers owners know that these are an absolute necessity for their behavioral health organizations. The second reason drug rehab owners hire consultants is that at some point they all realize the importance of marketing. Then, they quickly realize they are competing against big dollars being spent by the larger addiction treatment centers every month. They also start to realize they need an internet of things (IoT) electronic footprint driving targeted traffic to their website for their addiction treatment center marketing.

1. Drug Rehab Consultants Save Drug rehab Marketing and SEO Money

Experienced consultants should have many drug rehab marketing and SEO strategies to reduce advertising budgets. Many owners do not put the same time, resources and investment in their marketing. Many do not respect marketing, nor do they understand the time, education and resources for an effective marketing strategy. They generally take short-cuts with their website, SEO and overall marketing. These short-cuts are saving pennies and wasting dollars in the long run. For example, they might save a couple of thousand dollars on their website build.

Their website looks beautiful to the eye, however, it usually has poor structure, no schema, poor Google My Business and an extreme lack of social media marketing. Drug rehab centers must have a robust and targeted drug rehab marketing mix to survive the business and operational changes in our industry. Drug rehab consultants provide the experience and knowledge to avoid costly mistakes on the business and marketing side of our unique industry.

Drug Rehab Marketing Consultants Should be Part of the Package

Drug Rehab Consultants Provide Website development education

All drug rehab consultants should be assessing the most important aspect of addiction center treatment marketing. Contrary to what most addiction treatment center owners and ancillary service providers believe your website is the most valuable asset in generating leads. There are 7 key mistakes made with website development made by addiction treatment centers when generating drug rehab leads. Set-up correctly it will outperform all other marketing aspects combined. If set-up poorly you will be wasting a ton of marketing dollars and blaming your drug rehab marketing agency for poor results. You will be forced to using “black hat” marketing strategies and continuously get penalized by Google. This is where drug rehab consultants play a vital role in the success of drug and alcohol addiction treatment centers.

Long-term Marketing Strategy Needed

Here is where CEO’s and Executives need to have a long-term marketing strategy in place. Your addiction treatment center or any business website works 24 hours a day, 7 days a week. This employee never takes a day off, never goes on vacation and you don’t have to pay for its benefits. Best of all as a treatment center owner you have 100% control and know if you set something it will happen 100% of the time.

This can work for you or against you. The question is how you fine tune this engine to work efficiently. First, you must understand that what you see on the screen when you are visiting a website is only 10%. The other 90% is back-end stuff that must sync perfectly to get blessed by the Google GODS.

Your Website Must be an Authority and Trusted by Google and Potential Clients

building high quality back-links to improve SEOWhy is it vital for addiction treatment centers, or detox’s staff to be published on high profile industry websites? This positions them as an expert in drug and alcohol addiction treatment. Citing and including them in your websites builds instant trust with potential clients. Also, getting published on other high authority websites increases Google ranking. One of the most difficult areas of drug rehab SEO for addiction treatment centers and ancillary service providers is getting those back-links pointing to their websites.

Regardless of whether your clinicians don’t have all the flashy letters after their names, it is still greatly supportive if they compose articles and blog entries on your website. It is likewise similarly as critical or much more imperative for drug and alcohol addiction treatment centers to distribute video recordings of staff teaching people in general about drug addiction and recovery. Videos rank the highest on Google and social media for retention and they help build trust. In fact, they receive more than 60% of the clicks. Behavioral Health Network Resources offers drug rehab SEO marketing and training to get your center on page one of Google.

Drug and Alcohol Addiction Treatment Marketing Best Practices

Drug rehab marketing mixSpread out your drug and alcohol addiction treatment center marketing budget. Putting all your marketing dollars into one bucket like AdWords spells disaster. Many learned this mistake when Google restricted paid ads, some did not make the learning curve and had to close their doors. The centers that survived had good drug rehab consultants which put into place a diverse marketing strategy. Categorize your marketing into three buckets. This way when one bucket isn’t working you have the other two generating phone calls. Even with three buckets going on at the same time one, two or all three could fail at any given time. The three main buckets should be organic, boots on the ground and a paid advertising strategy.

What is organic marketing and Drug Rehab SEO?

Organic marketing in one of the most difficult for drug and alcohol addiction treatment centers and ancillary service providers to fully understand. It starts with proper website structure. Without proper website structure, your website is going to be leaking Google ranking juice. Google with either not read the site or penalize it. This is where most marketing dollars are wasted by many treatment centers.

Google SEO for drug rehab marketingAfter structure, you need to look at search engine optimization (SEO.) SEO is a complicated process and impossible to know all there is to know on the subject. Even the best drug rehab consultants only know a fraction of SEO. However, they do know the many best practices that can get you to the first page of Google. Google only reveals a few golden nuggets; the rest is best practices. We get 10-15 calls every week from drug and alcohol addiction treatment centers on marketing and consulting. Almost everyone says their on-page SEO is good. This is rarely the case. I always ask them if they have Yoast installed on their website. It’s a WordPress plugin that tells you and guides you in having decent SEO on your site. The search engine optimization program will tell you if your SEO is at an acceptable level. Once things are up to par with Yoast, it is time to hire an SEO specialist.

Organic SEO also covers publishing useful, attracting and engaging content. It is not enough to have you site look good in Google eyes, it also must be useful to the reader.

Understanding Social Media Marketing

social media used for addiction treatment center marketingThe last part of organic SEO is social media and this is an absolute must. According to Tech Crunch, people are spending over 5 hours a day on their cell phones. This doesn’t include time spent on PC’s at work and home. Our society has been consumed with social media being a daily part of our lives. It is paramount that your addiction recovery center gets in front of potential clients daily. For the most part, this is not a features and benefits sales pitch. It is attracting and engaging potential clients with good content on an emotional level. Then attaching that emotion to your brand. You must build trust by providing content that conveys you understand the trials and tribulations they are experiencing with addiction and can help them.

Even with great content, it is useless unless you have the vehicle to get in front of the potential masses. It takes an intimate understanding of Facebook and LinkedIn. Addiction treatment centers must understand the secrets, tricks, and back-doors of these mediums to maximize their potential to drive leads. Drug rehab lead generation strategies changed on Facebook when they announced its new algorithm that puts the power of business marketing with individual profiles and groups unless you pay for the advertising.

We have been preparing for this social media marketing shift for the last four years. We are one of the few marketing companies that practices what they preach when it comes to marketing on Facebook and LinkedIn. We have built up 30,000 level one connection’s on LinkedIn and 12 groups with over 50,000 members. On Facebook, we have 15,000 friends and 35 groups with over 150,000 members.

Boots on the Ground Pitfalls

business mistake offering boots on the ground marketingAlmost every addiction treatment center puts most of their marketing efforts in boots on the ground tactics. While it should be in every drug and alcohol addiction treatment centers marketing mix, it should only be a portion of the marketing mix. All drug rehab consultants should be telling you to have diversity in your drug rehab lead generation. We see many centers using boots on the ground, Google Ad Words and call center lead generation.

This is most likely due to the CEO’s and Executives looking for short-term solutions to keep their census at an acceptable level. They tend to get caught up with hiring Outreach professionals that say they have a book of business. This strategy has caused an extremely high turnover rate in the addiction treatment industry. Outreach professional’s positions usually last from 6 months to a year. We see this by looking at out 30,000 addiction and behavioral health professional level one connections profiles on LinkedIn. Many owners do not realize that this situation actually costs the drug rehab centers about $20,000 per turn over.

2. Paid Advertising the King of Short-term Solution to a Long-Term Problem

Google AdWrods education by drug rehab consultantsGoogle Ad Words or pay per click (PPC) has paved the road for unprepared drug rehab marketing plans. Addiction treatment centers have notoriously used Ad Words in place of a good organic marketing plan. This is mind-boggling considering the paid Ad Words account for less than 5% of the clicks on Google. The first three organic slots account for a whopping 70%. Bing, Yahoo, and MSN are comparable to these numbers.

Google Ad Words restrictions are somewhat being lifted in July of 2018. While we will see some centers jumping back on that merry-go-round, some should have learned the value of organic marketing. This is a long-term play that once established can last for years and generates higher converting clients.

Buy Rehab Leads is a Short-term Solution

Another famous short-term solution is a buy rehab leads strategy. Many treatment centers complain about buying calls but continue to do so. Now, in Florida, they are no longer allowed by law to buy verification of benefits (VOB) calls. This call center leads generation option would give treatment centers qualified leads at least guaranteeing that the potential client has the insurance the center offers.

These drug rehab SEO marketing buckets are constantly changing and providing different leads at different times. At any given time, they stop producing leads, and not for any given reason. As a CEO or Marketing Director, you need to be juggling all three constantly. One of the biggest mistakes that drug rehabs make is when the census is up they do not invest more in their drug rehab marketing efforts.

3. Measuring the Success of Each Drug Rehab Marketing Bucket

drug rehab consultants measuring back-end analyticsDrug rehab consultants should be putting in back-end analytics to measure efficiency. Keeping in mind the end goal is to understand your most elevated ROI. It is imperative to track lead generation sources that are converting into clients. It is critical to gauge the “first contact” when the individual seeking addiction treatment reached out.

  • Did they call?
  • How many calls?
  • What blog post generated the call or click?
  • Did they click through from a landing page?
  • Did they click through from Google, Bing, Yahoo or MSN?
  • Did they click through from Google Maps?
  • Was it from a “boots on the ground” lead?

This is vital for marketing intelligence. By knowing this information, you can adjust your marketing strategy and fuel resources to what is working at that time. Again, this is not stagnant, it is constantly changing and adjusting is critical.

Call Tracking Metrics an Inexpensive Absolute Must Have Tool

Call-tracking-metrics-provided-by-behavioral-health-network-resources-for-addiction-treatment-center-marketingThe key to maximizing your ROI on marketing dollars is to know what is generating the most drug rehab leads, or calls. Call tracking can tell you where the potential client started and right through to where they called from. This is vital information for the marketing team. You can also assign a dollar value to the services sold to have dollars associated with conversions. It will also record the calls, so you can determine if admissions teams are doing a good job of converting clients. It also gives information on date, time, city, state, and much more. You can check out how this inexpensive valuable drug rehab call tracking tool is for your center.

Why Add Google Analytics to Your Drug Rehab Marketing Plan?

Using Google Analytics for drug rehab marketingGoogle analytics like call tracking provides information on addiction treatment centers websites. All drug rehab consultants should know how to read and utilize this vital information. It tells you real-time traffic, city, state, pages visited, where they came from, interests and more.

Google analytics tells you what the most popular pages of your website and blog are. It tells you how long they stayed on your website. If it is less than 60 seconds, it is called a bounce. If you have pages with a high bounce rate, then you need to edit those pages to make them more engaging. For the pages with long visit time, it tells you that it is good content and you should be producing more similar content.

Providing Staff Tools for Effective Drug Rehab Marketing

Without experienced, educated and dedicated workers, it can be a battle to become a successful behavioral health organization. This is especially true when hiring drug rehab consultants. In addition, because we are in a video age on social media, you need staff to speak and present about your drug addiction treatment program in front of a camera. They must be able to convey treatment information and touch on an emotional level. This is a human aspect that will build trust and position your drug and alcohol addiction treatment center as an authority. Building electronic video assets is critical for getting clients and getting to page one on Google.

The Role of Addiction Conferences and Events

2019-addiction-conferences-on-drug-rehab-marketing-by-Behavioral-Health-Network-ResourcesConferences, events and training’s play a vital role in our industry. You should be sending your staff to events and conferences to build on their knowledge of treatment, marketing and the business side of behavioral health. Many drug rehab consultants attend many of these events to gain much-needed knowledge of our complex industry. You need to provide tools on an on-going basis and not just hiring them and relying on their book of business. Getting them educated on the business and marketing side of our industry.

CEO’s, Directors and Outreach need more education on marketing, social media (so their not damaging your brand,) networking strategies, SEO, call tracking, Google analytics, patient brokering, billing, collections, utilization review and many more. Providing them ongoing education and experience will pay dividends down the road.

Behavioral Health Network Resources provides 3-4 addiction conferences every year. These conferences feature Executive Thought Leaders, drug rehab consultants, Senators, Attorneys and high profiled and experienced behavioral health professionals. Each conference attracts 5-7 Addiction Executive Thought Leaders, 150-200 attendees, and 14-20 exhibitors. We are seeking co-host sponsors for our next Florida and California conferences. Contact Charles Davis at 561-235-6195 and get national exposure.

The Importance of Offering a Full Continuum of Care

When you go to a restaurant they don’t force you to order a few items. They generally offer a la carte. You need to offer the most options possible that relate to drug and alcohol addiction treatment. You are investing a tremendous amount of time, resources and money in your addiction treatment marketing strategy, you need to make sure you have a lot to offer when they decide to pick up the phone.

  • 30, 60 and 90 In-patient Partial Hospitalization Program (PHP)
  • Out-patient treatment Intensive Outpatient Program (IOP)
  • Alcohol and Opiate Detox
  • Medication Assisted Treatment (MAT)
  • Christian Track
  • LBGTQ Track
  • Sober Living Options
  • Aftercare
  • Telehealth
  • Family Program
  • And many more

Two of the best motivations to do this is the insurance companies are demanding documented improvement of clients. Second, it costs a considerable amount of cash to produce qualified drug rehab leads and you need to maximize revenue.

Drug rehab Consultants Assist on the Business Side of Behavioral Health

Drug rehab consultants can save a lot of money in two areas. The two main areas for addiction treatment centers to gain revenue include marketing and billing. We’ve covered some marketing aspects above, however, there are other areas to consider. Billing and collections can get out of hand very quickly.

The insurance companies are playing dirty by rejecting claims, delaying reimbursements, questioning medical necessity and auditing addiction treatment centers to get out of paying for services. We recently sat down with Scott Delmarr, of Proven billing, a respected behavioral health substance abuse billing and utilization review consultant. Here’s what he had to say.

One of the most difficult areas is collecting from the insurance companies. Receivables get out of control quickly and drastically effect operating cash flow.

To make it even worse there are some situations where the insurance companies send the checks directly to the treatment centers clients. This causes huge problems for treatment centers and detox’s to get those checks.

Many times the treatment center’s clients keep that money. How bad is this situation, some centers can have millions of dollars in receivables from this situation? These are evident especially with Empire and Federal BCBS insurance in Florida. You can contact Mr. Redlich at 954-592-1921 with any questions.

Why Hire Drug Rehab Consultants?

prevent costly mistakes hire a drug rehab consultantAs an owner of an addiction treatment center, detox, or ancillary service provider, you are going to spend on the low-end hundreds of thousands of dollars on your marketing. Drug rehab consultants can put a proven marketing plan in place producing the best ROI and reduce waste. Consultants can tell you what works and what does not work. They can tell you how to get your website built with proper structure.

They can tell if drug rehab SEO is poor and put a team in place to correct it. They can put into place and train marketing staff on call tracking and Google analytics. They can train your admissions staff to maximize your call center lead generation. Drug rehab marketing consultants are proven and trained guides that completely understand the business and marketing aspects in the addiction treatment industry.

Behavioral Health Network Resources are drug rehab consultants, drug and alcohol addiction treatment marketing specialists and we also host addiction executive conferences education on ethical business and marketing strategies. In addition, we partner with the nation’s best JACHO and CARF accreditation consultants, Give us a call for a no-obligation consultation today at 561-235-6195.

Call 561-235-6195 Ask About Our 4-Week Consulting Package 

Why is there a struggle between drug rehab lead generation and social media?

Drug Rehab Lead Generation vs. Social Media Marketing

How to Perform Drug Rehab Lead Generation in 2020?

Drug rehab lead generation in 2020 is important in the addiction treatment industry. However, many drug and alcohol addiction treatment centers do not understand website development, SEO, and social media. They usually buy rehab leads through a call center lead generation company and rely on referrals from their outreach team.

It’s surprising to see many organizations (treatment centers and sales/service organizations) either don’t do web marketing or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients. This is partly because of Google AdWords which is not an option due to Google restrictions. The best web options at this time for rehabs are organic web marketing combined with strong and focused SEO.

With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.

Drug Rehab Marketing Suffers From Digital Darwinism

Drug rehab marketing is suffering from Digital DarwinismThe drug and alcohol addiction treatment and behavioral health industry are far behind in web marketing. They are suffering from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed allowing it to work. Part of the problem is our industry gauges their marketing by a top of funnel results. Social media will provide some instant traceable results, however, it dives much deeper generating clients that stemmed from social media activity, trust, and interaction that are more difficult to track. That is why t is paramount to have social media in their drug rehab lead generation marketing plan.

Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your drug rehab SEO website structure, website content, on-page, and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads.

Social Media a Big Part of Drug Rehab Lead Generation in 2020

Social media in 2020 has become a big part of drug rehab lead generation. It can no longer be ignored by addiction treatment centers, sober livings, industry sales, and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living, and industry sales/service organization should have one employee dedicated to social media. They will certainly generate more revenue than their yearly salary.

However, you must get rid of the instant justification mindset. The payoffs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.

Consider this, according to a national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the downtrend at 4th place with 68 million. YouTube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.

There are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts on LinkedIn being #2 because it’s the go-to place for professionals (referral sources.)

Learn More About Social Media Marketing at Addiction Conferences

However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is generating more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.

Addiction conferences educating on drug rehab lead generation

Click on the picture above to learn more about effective social media marketing and business strategies that re-coup or generate revenue. Behavioral Health Network Resources addiction conferences EMP Series Executive events are for Executives. These C-level events provide proven strategies on the business and marketing sides of behavioral health.

The Drug Rehab Marketing Power on Facebook is in Owning Groups and Personal Profiles

Mark Zuckerberg, “We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups.” and he continues, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

Social media is not having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs, and remarks.

They are also providing marketing intelligence on your brand, competition and your services to name a few. This is key in guiding your drug rehab lead generation marketing. They are providing you key search terms that are relevant to them and popularly searched on the web.

Patient brokering is still rapid in our industry, and the brokers are doing this well through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy included in their marketing. This should be coming from the CEO down to the behavioral health technician.

Learn from this Drug Rehab Lead Generation vs. Social Media Marketing Article

Drug-rehab-social-media-marketing-for-lead-generation-is-explained-in-this-articleDrug rehab lead generation is struggling with social media. Many addiction treatment centers are making the same mistakes while on social media. Drug rehabilitation centers need to get up to speed on digital Darwinism. To do this, it has become obvious they need drug rehab SEO marketing specialists. Facebook must be understood and utilized by all recovery centers in 2020. Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.

Social media is one of the few avenues that organizations can handle in-house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day marketing package that includes training your staff on the “Secrets of Social Media Marketing that No One Will Tell You”, that grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content, drive traffic to your website, power networking and assist in establishing new relationships. Contact Charles Davis at 561-235-6195, or CEO@behavioralhealthnetworkresources.com.

Call 561-235-6195 Ask About Our 4-Week Marketing and Social Media Marketing Package

Drug Rehab SEO Marketing Magic Over Pay Per Click for substance abuse treatment centers

SEO Rehab Marketing Magic Over Pay Per Click

What Are the Benefits of Drug Rehab Marketing and SEO?

Drug rehab marketing and SEO are only a couple of key areas many drug and alcohol addiction treatment centers do not understand. Substance abuse marketing is a complicated process. Finding and utilizing ethical business and marketing strategies is critical to surviving the changes in the behavioral health industry. New laws, regulations and the billing companies playing games are going to cause substance abuse treatment centers to close. The days of having a poor business and drug rehab marketing strategy, generating unprecedented revenue are gone.

What is Drug Rehab Marketing and SEO Used for?

Explanation of drug rehab SEO marketingDrug rehab marketing and SEO are the most important aspects of generating addiction treatment calls. It requires over 200 different requirements by Google. Drug rehab SEO outperforms all other marketing combined. However, you not only need a robust marketing mix you also need search engine optimization including correctly optimizing every page on your website. This is the starting point where many drug rehabilitation centers fail. We look at many addiction treatment websites every day and 90% of them have poor or no SEO. Not only are the main pages poor, but the blogs are poor at best. This is also true for substance abuse sales and service organizations.

Without proper website page optimization, many of your marketing efforts are ineffective. Google spiders are looking for keywords in Url’s, H Tags, Alt Tags, and SERP descriptions to name a few. Understanding these areas will push your rankings on Google. The current competitive market for substance abuse recovery centers demands proven marketing solutions. Many addiction treatment centers are suffering from Digital Darwinism with their drug rehab SEO.

Why You Need Drug Rehab SEO Marketing Back-links?

number 1 thing for drug rehab marketing is back-links for addiction treatment marketingNo matter what you have heard link building is still the #1 factor in rankings. And, it’s not the number of links, it’s the authority of the site linking in. However, there are other factors that must be put into place. When link building, there are two areas to look at for ranking. First, look at the keywords you’re already ranking on. These should be on pages 2-50 on google. They will be the easiest to work on.

Then write a list of all the keywords you want to rank for. These should be long-tail keywords followed by the city you are located. This is a good starting point for drug rehab SEO. For those of you handling the marketing in the treatment space, you are probably aware of how tough these keywords are to obtain, especially since Google has clamped down the PPC in this business segment.

Google Forces High-Quality Authoritative SEO Rehab Marketing Back-links

All the changes in 2019, with Google PPC in the treatment space, and patient brokering laws it is now more important than ever to rank organically on Google. Optimizing Google local listings is where the small to medium players need to focus. When someone searches for a treatment center in your area you must be found, at the very least, in the Google maps 3 pack. Local search is the key for drug rehab SEO to unlock the potential of Google, organically generating calls for your center. If you are not, you should consider hiring a drug rehab marketing consultant.

Get Your Drug Rehab SEO Marketing Back-links Increasing Google Rank

Drug Rehab SEO Marketing Back links Increasing Google RankIn this day and age, it can be tough to find solid back-links increasing SEO for your website.  As Google continues to make changes so should you. However, the problem is that drug and alcohol addiction treatment centers do not know how to get back links. Everyone in the industry thinks they must come from listing sites or other treatment centers. Behavioral Health Network Resources has spent the last two years in our SEO laboratory. We studied  SEO Gods like Neal Patel and Moz. These guys are the worlds best at search engine optimization.

Drug Rehab Marketing and SEO Success Stories

Behavioral Health Network Resources leads by example with drug rehab marketing and SEO. When rehabilitation centers realize how important ranking on page one of Google is they start looking for a marketing company. In this process, they should research which marketing companies are ranking for SEO in our industry. 

If a marketing company is going to provide drug rehab SEO services they must clearly demonstrate their capabilities. This should start with their own company. Try searching the following key terms for marketing is our industry;

  • drug rehab marketing
  • drug rehab SEO
  • drug rehab marketing agency

BHNR took it a step further and wanted to rank for key terms that treatment centers need to rank in. This leading by example action clearly demonstrates our ability as an industry leading drug rehab SEO marketing agency. Some of these critical keywords include;

  • California drug rehabs
  • drug rehabs West Palm Beach
  • opiate detox West Palm Beach
  • sober homes west palm beach

These are some of the money keywords for substance abuse centers. We do not even provide these services, however, we are on page one of Google organically for these. The new competitive and regulated landscape now requires a true marketing mix and ranking organically for critical keywords on page one is critical. ranking on the first page.

Learn Drug Rehab Marketing at Addition Conferences EMP Series

California-addiction-conferences-2019-by-Behavioral-Health-Network-ResourcesBehavioral Health Network Resources next event is our California Addiction Conferences EMP Series on 8/6/19 in the Los Angeles area. This conference boasts 5 Executive panelists, including Co-host The Recover, and Co-Chair Rehab Marketing Pros. They will provide the needed drug rehab marketing and SEO tools and education in business and marketing in our industry. The panelists will mentor and provide solutions you can put into place immediately. If you want to know why your losing marketing dollars with Legit Script Certification and Google AdWords this is the event for you.

Many California drug rehabs think this is the answer to generating clients with the new patient brokering laws in place. What they don’t know is there are lead generators and centers spending in excess of $500,000 per month in this avenue. They also don’t realize that PPC only accounts for 2% of page one clicks. Learn more about;

Drug Rehab Marketing Our Clients Rank

Drug rehab SEO and marketing success for Behavioral Health Network ResourcesSearch engine optimization involves an endless amount of things. Google is looking for a combination of signals and road signs. Many different drug rehab SEO marketing consultants and companies work in different areas. However, the goal is the same, to boost online authority. Getting page one rankings is paramount, however many centers do not know how to perform this crucial action. Here are some of the keywords that we have accomplished for our clients;

  • drug rehabs San Diego
  • inpatient drug rehabs San Diego
  • drug rehebs Los Angeles
  • California drug rehabs
  • drug rehabs New Jersey (SOBA College Recovery)
  • outpatient drug rehabs New Jersey (SOBA College Recovery)
  • best AA meetings New Brunswick (SOBA College Recovery)
  • drug rehabs Van Nuys (Sober District – Maps knowledge panel, slots 1,2 and 3 on page one)top 3 on page one)
  • outpatient drug rehabs Van Nuys (Maps knowledge panel, slots 1,2, and 4 on page one)
  • drug rehabs Los Angeles (Maps and slot 9 on page one)
Why is there a struggle between drug rehab lead generation and social media?

Drug Rehab Lead Generation Vs. Social Media Marketing

Why Drug Rehab Lead Generation is Important?

Drug rehab lead generation and social media marketing are important in rehabilitation marketing, addiction leads and generating treatment calls. However, many drug and alcohol addiction treatment centers do not understand website development, SEO, and social media. They usually buy rehab leads through a drug rehab call center lead generation company and rely on referrals from their outreach team.

Drug Rehab Lead Generation Struggles with Social Media Marketing

It’s surprising to see many addiction treatment centers have poor drug rehab lead generation strategies. This includes opiate detox centers, sober homes, and sales/service organizations. They either don’t do web marketing or, do it poorly. It is even more surprising that many do not have a formalized drug rehab lead generation marketing plan. Many have traditionally used short-term solutions to their long-term problem of generating clients.

This is partly because they are used to the instant gratification of Google AdWords. Which now has new regulations by Google and they tend to use drug rehab call centers to generate treatment calls. Even if you get in under the new regulations, you are fighting for 1.91% of the click through that PPC generates and a 1-2% conversion on treatment calls. The first three organic listings receive over 60% of page one click troughs. It is an absolute must that recovery centers and detox’s include organic web marketing, social media marketing combined with a strong and focused drug rehab SEO campaign in their marketing mix.

With the changes occurring in Behavioral Healthcare it is paramount for new or existing organizations to address issues of their current infrastructure to generate more revenue, and increase ROI.

Utilizing Social Media for Drug Rehab Lead Generation

drug rehab lead generation social media marketing business planThe drug and alcohol addiction treatment and behavioral health industries are far behind in web marketing. Understanding how to use social media for drug rehab lead generation is vital. They suffer from “Digital Darwinism.” Many have attempted web marketing without an understanding of the foundation needed to make it work. Part of the problem is our industry gauges marketing by the top of funnel results.

Social media marketing will provide some instantly traceable results. However, it dives much deeper generating clients that stem from consistent social media activity, trust, and interaction which are more difficult to track. Organic marketing produces the lowest cost per acquisition than any other drug rehab marketing strategy. That is why it’s paramount to have social media in their drug rehab lead generation marketing plan.

Why All businesses in the Behavioral Health Industry Need Social Media Marketing

Many say, “We’ve tried web marketing, and it doesn’t work.” For those I say, look, understand and evaluate your electronic assets. Look at your drug rehab SEO website development structure, website content, on-page, and off-page SEO, blog, and social media. The number one mistake they make is putting marketing dollars on top of a website that is not optimized for search engines to read and rank. Page one of Google generates thousands of calls depending on the search terms. However, you need these in place for social media to produce leads and benefit SEO.

Understanding Drug Rehab Social Media Marketing

drug rehab lead generation dedicated social media marketing employee

Social media marketing can no longer be ignored by addiction treatment centers, opiate detox facilities, sober livings, industry sales, and service organizations, or by any business in general. It provides the largest potential customers over all other marketing sources. Every treatment center, sober living, and industry sales/service organization should have one employee dedicated to social media.

They will certainly generate more revenue than their yearly salary if they completely understand how to operate these mediums. However, you must get rid of the instant justification mindset. The payoffs go far beyond instantly getting a client off of a single action on social media. This is a long-term solution to the long-term problem of generating clients and qualified treatment calls. The cost per acquisition will be the lowest over all other marketing efforts and the returns will last for years.

Consider this, according to a national leading provider of market and consumer data, there are 214 million people in the United States on Facebook, and Twitter is on the downtrend at 4th place with 68 million. YouTube comes in second according to DMR Business Statistics with 180.1 million users, and LinkedIn comes in third with 128 million US users.

2018 Social Media Changes Business Marketing

Facebook's new algorithm change affects drug rehab marketing and social media marketingThere are several trends in 2018 that addiction treatment centers must be aware of, and adapt their drug rehab lead generation marketing strategy, to generate clients. Facebook is undeniably the #1 place our industry needs to place their marketing efforts, with LinkedIn being #2 (professional referral sources.) However, you must consider this, Facebook’s algorithm is regulating posts from business pages to an individuals page. Their goal is to generate more revenue from business advertising. This means the power of Facebook is in personal profiles (their friends feed) and groups. These are ways to guarantee your organizations posts get seen.

Mark Zuckerberg, “With this algorithm change, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.”

How to Utilize Social Media?

Social media is not just having a few accounts on a few different platforms. You need content that attracts and engages your target market. Once you’ve done this, you need to engage with them and listen to what they are saying. You need to quickly engage their questions, needs, and remarks.

brand loyalty for addiction treatment centers with social media marketingThey are also providing marketing intelligence on your brand, competition, and services to name a few. This is not achieved with a buy rehab leads strategy or drug rehab call centers short-term solutions. These are key factors guiding your drug rehab lead generation marketing.

They are providing you key search terms that are relevant to them and the frequently searched on the web. Patient brokering is still highly active in our industry, and the body brokers are doing engaging through advocacy. Treatment centers and sober livings especially need to have focused and controlled advocacy strategies included in their marketing. This should be coming from social interaction from the CEO down to the behavioral health technician.

Once you have invested the time, resources and budget into growing your targeted social media audience, it’s yours forever. You can get your message to them whenever you wish, without paying for the same marketing over, and over again.

Drug Rehab Lead Generation + Social Media Marketing = Marketing Solutions

Social media marketing Solutions for drug rehab lead generationSocial media drug rehab marketing is one of the few avenues that organizations can handle in-house with the proper guidance, and focus. Behavioral Health Network Resources offers a 90-day social media marketing package that taps you into our established and mature social media audience.

This package also includes SEO training and grows a guaranteed audience that becomes your electronic property providing returns for years. After 90-days, we can either continue or we train your staff on the “Secrets of Social Media Marketing that No One Will Tell You.” This will continually grow your footprint, audience, demonstrate proven ways to get the maximum distribution of your content.

Moreover, it drives targeted traffic to your website and assists in establishing new relationships. Consider the long-term solutions of organic and social media marketing and get away from the buy rehabs leads and drug rehab call centers strategy. 561-235-6195 Ask About Our 4-Week Social Media and drug rehab SEO Marketing Package

Addiction Conferences Education on Drug Rehab Social Media and Marketing

drug-rehab-marketing-addiction-conferences-series-for-drug-rehab-marketing-by-Behavioral-Health-Network-ResourcesBehavioral Health Network Resources Addiction Executive Ethical Marketing Practices (EMP) conference series tackles these issues head-on. Learn proven and ethical rehab business and marketing strategies providing long-term solutions to the addiction treatment centers long-term problem of maintaining a healthy census. Behavioral Health Network Resources 16th  addiction conferences EMP Series event is on 5/21/19. These behavioral health Executive conferences focus on proven business and marketing strategies. If you would like to sponsor one these events, get wide national exposure, some back-end marketing, and be elevated as a thought leader, give Charles Davis a call at 561-235-6195. They are must-attend events for CEOs and Executives.

We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.

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Drug Rehab Website Development Hurts Marketing

This entry was posted in Addiction Treatment Center Marketing, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, drug rehab website development, Rehab Marketing, Rehab Marketing Ideas, Website Development and SEO and tagged , , , , , , , , , , , , , , , on by .

What Are the Top 3 Reasons Drug Rehab Website Development Hurts Drug Rehab Marketing?

Drug rehab Website development and design are drastically affecting drug rehab marketing for addiction treatment centers, opiate detox centers, inpatient rehab, and IOP treatment programs. Understanding the many components needed including; design, drug rehab SEO, and branding are critical for successful web marketing. These are all paramount to generate drug rehab leads and customers for sales/service organization in our industry. However, it requires an ongoing, in-depth knowledge of the crucial role website structure plays. Drug rehab SEO website development is complex for drug and alcohol addiction treatment center web marketing.

Understanding How Drug Rehab Website Development Effects Treatment Calls Lead Generation

Addiction treatment centers are facing their most difficult challenges ever in 2018. Generating enough clients to sustain their business has become a daunting necessity. The insurance companies are now paying for shorter lengths of stay and less reimbursement for drug testing. This combined with new laws in Florida on patient brokering, Google PPC restrictions and algorithm changes, have many centers frustrated and struggling to gain clients. We are seeing many centers close their doors, merge, or get bought out by wall street investors.

As a treatment center owner, you most likely started your center because you have a passion to help and extensive knowledge of addiction. That most likely shows with the clinical aspect of your center. However, many centers fall because they do not respect, or understand drug rehab SEO marketing.

Understanding the Value of Proper Website Development

drug rehab SEO website development work smarter not harderThe current behavioral health industry landscape requires that recovery centers learn better addiction treatment marketing practices including the status of the drug rehab SEO website development. Website development is the major building block for their drug rehab marketing. Relying solely on outreach, and buying rehab leads to maintain an acceptable census puts them at great risk.  Addiction treatment lead generation and producing treatment calls is difficult on the web. Drug rehabilitation owners often use short-term solutions to their long-term problem.

Drug Rehab Web Marketing Outperforms All Other Marketing Combined

When the money was flowing, there was no reason to have drug rehab SEO website development or a healthy marketing mix. Addiction treatment centers and opiate detox centers threw a ton of money at their rehab marketing with PPC, bought some VOB treatment calls (no longer legal in Florida,) relied on Outreach and that was the extent of their marketing plan. They demanded immediate results which have caused industry-wide thought process concerning marketing. Concentrating on short-term solutions, to their long-term problem of generating clients, puts them at great risk of not surviving in the red ocean.

Website structure the #1 Ingredient for Drug Rehab SEO

Drug Rehab SEO website development needs proper website structure. Many drug rehabilitation centers think web marketing does not work. The main reason is when they implemented it into their substance abuse marketing their website lacked proper structure. They were investing money in drug rehab SEO that could not perform. Without proper structure, Google spiders will not rank or penalize the website.

Substance abuse web marketing is complicated, competitive, and requires knowledge beyond addiction treatment. Drug rehab SEO website development needs to have the proper foundation to produce treatment calls. It must be the start of your drug rehab marketing and lead generation.

Web marketing outperforms all other marketing combined when set-up correctly and executed properly. Speaking with many treatment center CEO’s and Executives, many say web marketing does not work. Our immediate response is let’s look at your electronic assets and how they are set-up.

1. Proper Website Structure = Poor Web Marketing Results

Structure you electronic assets for advertising. Let’s first look at the website. Website structure is the critical starting point for SEO performance. The aesthetics of treatment centers websites are often beautiful, showing pictures of the beach, and amenities. The aesthetics of a website are only a fraction of what is needed for web marketing. When a house is being built, the foundation is the most important aspect. Without a strong foundation, your house will fall. With web marketing, proper structure is the original building block.

We recently spoke with Brian Frye, CEO, of Magna Technologies, a highly respected industry website design company and attendee favorite panelist at BHNR’s Ethical Marketing Practices Conferences, about the status of treatment centers websites. Here is what he had to say,

“The biggest problem is poor website structure. Centers do not understand how damaging this is to their marketing.”

Website Structure 1st Step in Addiction Treatment Center Marketing

Proper website structure is a critical aspect of a websites SEO and critical for drug rehab marketing. It will be one of the main factors in generating revenue or wasting marketing dollars. Poor drug rehab website development causes Google (and other search engines) to do one of two things. They will either not read and rank your site or penalize your site for structural errors. If you have an efficient website structure in Googles eyes, you get rewarded in many ways (Google juice) with higher rankings. Poor structure is one of the main reasons why many treatment centers say web marketing does not work. SEO is also a huge factor for many addiction treatment centers.

Get a Website Designed and Developed by an Experienced Drug Rehab Professional with In-depth Knowledge Beyond the Addiction Treatment Industry

Maximizing drug rehab SEO with a professional developer.The “big boys in the sandbox” understand better drug rehab website development equals higher rankings in search engines and more clicks. These big players use professional and experienced webmasters with experience beyond the addiction treatment industry. Their sites use an efficient, clean and trimmed hierarchy. The small to medium players usually use unskilled individuals with limited knowledge of proper structure. Their hierarchy is generally disorganized, jumbled and not optimized for Google. This is an area that the small to medium size treatment centers can gain ground against the competition (big and small) on the web if they include it in their drug rehab marketing plan.

2. Pay Attention to These Areas of Drug Rehab Website Structure

While this article cannot cover all that is involved with proper website development and structure, here are some areas that must be addressed.

Schema.org (Schema) Advanced Search Tactic

Schema is a syntactic vocabulary that is added to HTML that improves how spiders read and present a web page in SERP’s. This is an absolute must in your drug rehab website development.

Google can read every language, however, it’s native tongue is the schema. This is the key to drug rehab SEO. It allows search engines to more clearly understand and read sites more quickly. It is becoming paramount for all websites to correctly incorporate schema where ever possible on their website for several reasons. It gives the ability for search engines to pull better rich snippets and rich data that makes a website link stand out and gain real estate in SERP’s, increasing clicks.

Voice Search Get Ahead of other Rehabilitation Centers

Getting ahead of the competition is easy if you know what’s coming. Secondly, it is becoming a necessity in the new age of voice search. As we pointed out in an earlier article, treatment centers and ancillary service organizations in the addiction treatment industry are suffering from digital Darwinism. Organizations in the addiction treatment industry do not have a firm understanding of the many aspects of SEO and now comes along voice search.

Digital voice search is one of the newest technological advances in the ways consumers get information. It is rapidly becoming a crucial part of the way our potential clients will get information they are seeking at home (Google Home, Microsoft’s Cortana, and Amazons Alexa,) and on mobile devices (Android, and Apple.) ComScore.com predicts that by 2020, 50 percent of all searches will be voice searches.

Implementing Schema on a website is like placing a direction post on a highway. It quickly gets the spiders to the information that correctly answers a voice query. This is important because voice queries depend on implied content. Proper schema helps provide the content rather than the spiders using an ambiguous page of text.

Implementing Schema and Asking the Right Questions

One of the biggest issues with schema is many do not know how to properly place it on a website.  According to schema.org, there are only 10 million websites using schema.org markup. While this may seem like a lot, only 1% of websites have implemented it. This can give a treatment center an edge with marketing. This should be included in their drug rehab marketing strategy. Some of the areas where you should incorporate schema are;

  • Site Navigation Element
  • About Page
  • GMB Map (Google Maps)
  • WP Footer
  • WP Header
  • WP Side Bar

3. Proper Website Structure gets more Google real-estate with Site-links

A website increases SERP with drug rehab SEOSite-links are links and descriptions of the different parts of your website that show up in SERP’s. This is a Google’s SEO golden nugget that improves click-through rates, however, there are several pieces that need to be in place to achieve this golden award.  They also are huge in SEO by making navigation easier, dominating SERP’s, brand reputations, and building trust with Google and the user. One of those important pieces is a good website structure (trust and brand reputation are also factors.) If you have a poor website structure, it is highly unlikely that you will achieve a sitemap in Google listings. This causes a reduction in targeted traffic and lower clicks of your target audience.

Here is an example of a search that achieves a site link. Try typing into Google search your center and see if your organization shows a site link. If it does not, you either have no site-link, or it is incorrectly implemented.

site link increases drug rehab SEO.

A quote from Google Webmaster clearly showing the importance of proper website development; We only show site links for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good site links, or we don’t think that the site links for your site are relevant for the user’s query, we won’t show them.

Top 8 Mistakes with Drug Rehab Website Development

While Google doesn’t provide a step by step drug rehab website development procedure there are certain things that should be in place to achieve site links.

  1. Unique website name
  2. Clear website structure and navigation
  3. #1 rank organically for the search term
  4. Implementation of sitemap.xml to your Google search counsel account
  5. Build internal links
  6. Cross check page titles
  7. Brand Awareness on social media
  8. Better Website Development and Structure Means Better Website Crawling

Google spiders search billions of pages on the web and compile a massive index. Their algorithm has over 200 factors. According to Google, it is a must that they can crawl and index your site correctly. If you have poor drug rehab website development, chances are extremely slim in achieving a coveted site-link in Google search.

Learn From the Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing

Poor drug rehab website development structure is the #1 reason why addiction treatment lead generation fails. Google heavily uses the user’s experience to rank any given site. Google’s algorithm considers many factors. In addition, it looks at loading speed (after 2 seconds you lose 50% of the audience), click-through rates, time on site and frequency of visits to name a few. This article pinpoints these 3 key areas for recovery centers to look for and understand in their marketing.

  1. Proper Website Structure = Poor Web Marketing Results. Get your website built by an industry professional
  2. Pay Attention to Schema and Voice Search
  3. Proper Website Structure gets more Google real-estate with Site-links

If recovery centers can’t get to page one of Google they can’t generate addiction treatment calls. This article outlines the most common mistakes made with drug rehab website development in the recovery industry. Give us a call, we are drug rehab marketing specialists and we will quickly evaluate your SEO. We also provide SEO training. If you would like us to evaluate your organization’s website contact Charles Davis at CEO@BehavioralHealthNetworkResources.com, or give him a call at 561-235-6195.

Addiction treatment centers drug rehab marketing professionals learn how to use LinkedIn for outreach lead generation.

Addiction Professional Outreach LinkedIn Wasted Time

How to Use LinkedIn Beyond Addiction Treatment Lead Generation in 2020?

Addiction treatment lead generation can be done on LinkedIn. This is not only true for outreach, but also for SEO in 2020. The search engine optimization component has to be looked at by the Marketing Director and CEO. For outreach there is also a lot of work to be done in the behavioral health field. Consider this, many addiction professional outreach profiles in 2020 are poor at best. This clearly demonstrates they must better understand this valuable business vehicle for networking and addiction treatment marketing. Many need to stop wasting time on LinkedIn and take the time to learn its power. Learning to use this medium and understanding its power is critical when generating drug rehab leads. There are secrets, tricks, and back-doors that need to be completely understood. This platform is becoming paramount in our industry considering the high turnover rate and daily pressures outreach professionals endure.

drug-rehab-leads-can-be-produced-with-LinkedIn LinkedIn has over 660 million professionals, it is too big to ignore for addiction treatment lead generation. Many professionals in our industry do not try to use this medium until they are looking for a job. At this point, it is late in the game to get the best value of this professional “networking” site. It takes time to build a targeted audience and become well known in this extremely large community that goes beyond their normal limits within our industry. Addiction professional outreach, in particular, should be using LinkedIn for several key reasons.

Their Next Addiction Treatment Center Employment Search

The average length of employment for addiction professionals in outreach for addiction treatment marketing is 6-12 months. Behavioral Health Network Resources knows this because many contact us in panic mode looking to gain access to our resources to find a new job. This first thing we look at is their employment history.

The blame here is not entirely on the short-term lengths of employment by the individuals, but also on the treatment centers. They do not provide the needed addiction treatment lead generation tools. There is no training for their marketing staff. Wherever the blame is, it doesn’t change the fact that these professionals need to find another position to support themselves and their families.

Becoming a Known Drug Rehab Marketing Professional

LinkedIn is one of the best ways of being known as an ethical drug rehab marketing professional. When you regularly use LinkedIn you also organically build an audience. We teach this addiction treatment lead generation strategies to all of our clients. This should be a strategic plan to connect and get to know different segments of people that may help you in the future. For outreach professionals, these segments include CEO’s, Executive Directors, Marketing Directors, and other outreach professionals. It should also include anyone that fits into their future employment plans. Waiting until you need an addiction professional outreach or drug rehab marketing job is not the time to start doing this. You need to already have the decision makers as level one connections. This is critical because if they are connected to you they don’t know you exist. You have utilized LinkedIn with pulse posts, groups, remarks, and likes thus they should already know about you. This provides you with a warm lead source when job hunting.

LinkedIn should be a part of every treatment centers addiction treatment lead generation marketing plan, not just addiction professional outreach. It is an excellent place to brand your organization. All but a few organizations understand the value and power of LinkedIn for branding and building new referral sources.  Many treatment centers, detox’s, sober living facilities and sales/service organizations do not have this in their marketing strategy. LinkedIn can do several things for these organizations if they not only start using it but also get their staff to use it.

LinkedIn can provide massive exposure to the brand, drive visitors to their website and increase organic SEO. A treatment center, detox, sober living, or sales/service organization with savvy marketing will be able to track visitors from LinkedIn through their Google Analytics and Call Tracking Metrics. If your organization does not have these two vital components they do not understand marketing very well,

Addiction Treatment Lead Generation Must Be Careful

Rehab centers must be careful with their addiction treatment lead generation strategy. Everything that is posted about the rehabilitation center is a reflection of the overall brand. if you are branding your organization, you are also branding yourself. It’s in your best interest to utilize the content your organization has and push it out strategically on LinkedIn. It should also be noted that you must be careful about what you are posting.

This is a reflection of the organization, you must consider the content of the posts. Posts that have no value to the reader, do not attract and engage your targeted audience are a direct reflection of you. On LinkedIn, you want to keep it extremely professional. On Facebook you can be a little more relaxed, however, you still must attract, engage and bring value to the reader.

With the new patient brokering laws spreading across the nation many are concerned with patient brokering. Dealing with addiction treatment patient brokers can result in legal issues, jail time and fines. Many centers need to establish new and ethical relationships. LinkedIn is one of the best resources for addiction professionals.

Understanding LinkedIn for Marketing, Branding, SEO, and Networking

Addiction-treatment-marketing-LinkedIn-Behavioral-Health-Network-Resources-561-235-6195Learn and understand the powerful addiction treatment lead generation attributes that produce specific results in order to stop wasting time on LinkedIn. LinkedIn is like going to addiction and behavioral health conference and there are 20 million addiction and behavioral health professionals there to meet. Being there is not enough, you need to attract them, make them go to your website and engage with them to get results in your addiction professional outreach efforts. You also want your organization to provide links on their blog to your profile. This benefits them by obtaining a good back-link and benefits you by getting new page views and possible connections. Your organization’s blog should be posting new content and engaging visitors.

Addiction Treatment Lead generation for Professional Networking

Behavioral Health Network Resources was started with addiction treatment lead generation as the main goal. We have extensively studied and mastered many secrets, tricks and back doors on LinkedIn. We have built up over;

  • 30,000 LinkedIn addiction and behavioral health level one connections,
  • 35,000 addiction and behavioral health followers
  • own 12 addiction and behavioral health groups with over 50,000 members.
  • 40 groups on Facebook with 150,000 members

Addiction Professional Referral Group (15,000 members) being our most active group. We have built these resources to benefit addiction and behavioral health professionals in their difficult job and in an effort to gain the support of our conferences educating on ethical business and marketing practices.

LinkedIn Stop Wasting Time – You Need an Addiction Treatment Lead Generation Strategy

Putting an addiction treatment lead generation strategy for LinkedIn in place takes a little time. However, you can save 1000’s of hours and increase productivity 1000%. Behavioral Health Network Resources has a total social media footprint in the millions. We are on LinkedIn 2-3 hrs/day (unless we are putting on our addiction conferences) Facebook 4-6 Hrs/day, and Twitter (15 min/day.)

wasting-time-addiction-professional- outreach-rehab-lead-generation

The reason we have dedicated our time to these social media’s is due to the lack of in-depth participation from addiction treatment centers and detox facilities. The rules on getting the distribution of posts on social media are changing. Facebook is limiting posts from business pages. One of the best ways to get your posts viewed is through groups and personal profiles. Every post is either placed on a  group members personal page, or placed in their notifications. If organizations in the addiction treatment industry do not start building a targeted audience through groups, they will continuously have to pay to play. As an outreach professional for an organization in our industry, if you build a targeted group, you provide a valuable asset not only to yourself but also the treatment center you are working for currently.

Many addiction professionals on LinkedIn are wasting their time by not knowing how to get more reach. This is combined with incorrect postings, poor branding, lack of understanding that marketing has several distinct purposes and no activity at all. Millennial’s have changed drug and alcohol addiction treatment center marketing. You now need content and a social media footprint. A post can potentially reach 100,000’s targeted individuals.

LinkedIn for Addiction Treatment Lead Generation Ideas

Addiction-professional-outreach-who-are-you-drug-and-alcohol-addiction-treatment-marketingThe most underutilized addiction treatment lead generation strategy is LinkedIn. As of March 2020 LinkedIn gives SEO ranking juice. Google’s update states that no follow links are now figured in for search engine optimization juice. The means LinkedIn can be used for SEO, referrals and to get high end potential clients. While this medium seems simple on the face, it’s quite complex. When using LinkedIn you specifically need to demonstrate value to your target audience. It’s not about you, it’s about helping them. Of course you need to educate on the products or services without being cold or hard-edged. This is all part of drug rehab lead generation on social media. They need to brand themselves as a leader. By correctly using LinkedIn they will also produce traffic to addiction treatment centers website. You see, using this medium also increases organic SEO. In return, ranking on page one will get potential clients to call. Simply by trying to establish new relationships on LinkedIn, you also do more for the big picture. This all will bear fruit and most importantly attract and engage their target audience.

Outreach professionals for centers or sales/service organizations can use this extremely valuable medium in connecting with referral sources, networking, branding, generating traffic and used in conjunction with other pieces of their marketing mix.

Last week, I noticed one respected addiction executive professional wasting his time trying to market his center on LinkedIn. This was an excellent opportunity to pitch our ‘Get Linked for Addiction Professionals” training. So, I personally called him. I said, “I noticed you’re a little active on LinkedIn. How is that working for you?.”

He said, “Wow, you’re a real person, I thought your profile was a machine. To be honest, I have received very little results. I’m trying to bring awareness to potential referral sources on our new medication-assisted therapy service. Can you tell me how I can do this better on LinkedIn.”

I asked him, “How much time do you spend on LinkedIn?”. He said about “30 minutes a day.” I then asked him, “What results have you gotten from it?” He said, “nothing.”

poor-LinkedIn-rankings-by-addiction-professional-outreach

I told him that I already figured that out by looking at your profile and poor activity. I had him pull up his summary of Pulse posts (one of the best indicators on post views inside LinkedIn,) and showed him he was only getting between 10 and 50 views per post. Many are not even doing pulse posts. To put that into perspective our Pulse posts get 300-10,000 views.

I said, “That is the reason for my call. I have been noticing your activity, what and how you are doing it, and couldn’t stand to watch you waste so much time.” I then asked him, “How much is your time worth?” He said, “About $300/hr-$500/hr.”

Addiction Professional Outreach Learn How to Use LinkedIn

Working-smarter-involves-maximizing-LinkedIn

I told him, “What if I could save you 1000’s of hours a year on your marketing efforts on LinkedIn, drastically extend the reach of your posts, by giving you two hours of training showing you many of the secrets, tricks and back doors of LinkedIn, how to utilize your LinkedIn contacts inside and outside of LinkedIn and get you 1,000 new targeted level one connections?” He said, “Oh, here’s the pitch that’s going to cost me $1,000’s of dollars.”

I told him, there are so many wasted marketing dollars in addiction treatment marketing including time wasted on LinkedIn. This program offers a “lifetime value” as these new connections are yours for life. You will get many lifetime views of your articles and continue to save hours and hours of wasted time for the rest of your life. Our “Get Linked for Addiction Professionals” program is much less than you think. In less than one week your LinkedIn will blow up with new targeted contacts, and two weeks after the training you will be able to see the views on your posts drastically increase.

Finding Your Drug Rehab Marketing Mix

addiction-professional-outreach-understanding-marketing-mix

LinkedIn is only one strategy for addiction professional outreach. It’s only a small portion of the marketing mix that treatment centers, detox’s, sales/service organizations and behavioral health organizations need. Finding their marketing mix is confusing and overwhelming. However, LinkedIn is used within and outside of LinkedIn. It should be in the marketing mix for everyone in our industry. Consider this, our CEO’s LinkedIn profile appears on the first page of Google for several key terms. If you Google “drug rehab marketing“,”drug rehab SEO”, and drug rehab marketing agency”, he is one page one. In fact we have 3-5 page one organic listings for those keywords. These are Major long-tail keywords for marketing in our industry. We also rank for key terms on services we don’t provide. This does not happen by chance. We clearly understand drug rehab SEO and social media. Here are some others that we rank for;

  • drug rehabs in Florida (searched 10,000 pr month)
  • California drug rehabs
  • drug rehabs West Palm Beach
  • opiate detox West Palm Beach
  • sober homes West Palm Beach

We provide social media training (LinkedIn and Facebook) for outreach professionals at every one of our Ethical Marketing Practices conferences. Check it out and consider attending one of addiction conferences in 2020.

For all this to work many pieces need to be put in place;

The addiction industry is experiencing major business and marketing changes and those that do not use social media to get their message in front of their target audience will not survive in web marketing.

Addiction Treatment Lead Generation for Outreach and SEO

Addiction treatment lead generation is a critical component for drug and alcohol rehab centers. However, there is too much focus on getting referrals from other treatment centers. Sure, there are drug rehabs addiction professionals should visit. However, there is much more to be done than getting one on one referrals. CEO and Marketing Directors need to be providing tools to assist these individuals. They should have many lead generation techniques going on at the same time.

We have several social media marketing programs (90-day Social Media Marketing Program) tapping you into our targeted audience and growing your own targeted audience. This new audience you receive consists of;

  • 1,000 new targeted LinkedIn level one connections
  • 1,500 targeted Facebook friends
  • Facebook group guaranteeing 2,000 targeted members.

The program gets blog posts in front of our built targeted audience for 90 days. We generate 500-1,000 views within 10-20 days per blog post using LinkedIn, Facebook, Twitter, Scoop-it, press releases and emails to 25,000 addiction professionals. After 90-days we train you on LinkedIn and Facebook so you can do this in-house. Our current audience consists of;

If you would like to chat about how drug rehab marketing and SEO in our industry, or are interested in our Addiction Executive Ethical Marketing Practices conferences email us at ce0@behavioralhealthnetworkresources.com, or call anytime at 561-235-6195.

Addiction treatment lead generation for LinkedIn presented by addiction conferences 2020

Behavioral Health Network Resources Executive addiction conferences tackle these issues head-on. Click on the above 5/20/20 addiction conference pic to learn more. Learn proven and ethical drug rehab marketing strategies. These provide long-term solutions to addiction treatment centers problem of maintaining a healthy census. BHNR addiction conferences conference also teach addiction professional outreach strategies. This combined with ethical business and marketing practices have made them extremely popular across the nation.

We’d love to hear what you’ve seen on social media in the addiction treatment industry. Leave your comments below.

Join 60 of the webs best Addiction Professional referral and Behavioral Health Groups.

Addiction Treatment Center Marketing Lead Generation wasted rehab marketing dollars

Addiction Treatment Center Marketing Lead Generation

What is Addiction Treatment Center Lead Generation in 2020?

Addiction treatment center marketing lead generation strategies in 2020 is a big picture, Owners and Marketing Directors need a vision for long-term solutions. Many treatment centers are short-sighted with their drug rehab leads spend efforts. I’m not the only one that sees this in the addiction treatment and addiction sales/service markets. So much, that they don’t read, or understand their Google Analytics. Also, many do not have call tracking telling them where the call came from (Facebook, LinkedIn, Twitter, organic, paid, etc.). What articles are producing the most calls, and who made the call. You also get their contact information and much more intelligence.

Top 5 musts in addiction treatment center marketing lead generation strategies

Many industry experts are saying that only about 5-10% of all internet traffic is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.

Addiction Treatment Center Marketing Drug Rehab Leads Generation Spending Big Dollars

wasting money on Google adwords addiction treatment center marketing lead generation strategies rehab marketing

There are big dollars spent on addiction treatment center marketing lead generation strategies in the Addiction Treatment Industry. It takes a lot to get treatment clients and to get sales/service business. According to Forbes Magazine, 40 BILLION Dollars of revenue are generated from addiction treatment alone. If you are savvy in addiction treatment center marketing lead generation strategies, you are spending 20% of your revenue on marketing. That means there are over 8 billion dollars being spent on addiction treatment marketing in our industry. Even well-established centers, and especially new centers should have an addiction treatment center consultant guiding, and steering them away from costly mistakes.

Driving Visitors to Your Website in 2020 Equals More Treatment Calls

Drug rehabs need to drive more visitors to their websites in 2020.

In 2020, drug rehabilitation centers need to get more visitors to their website. It generally takes about 10-15 treatment calls to generate one client in addiction treatment center marketing lead generation strategies. The CPA is generally $3,000-$5,000 per client depending on how you break it down. In that process, there are 100’s that have touched upon their center. The days of being happy about getting that one treatment call is gone. You need to repeatedly and continually get them back into your referral sales funnel. Also, focusing on a minimum of 4 social mediums and use keywords when linking (LinkedIn drug rehab marketing, Facebook drug rehab SEO marketing, Twitter drug rehab marketing, and YouTube) is an absolute must. However, they need an established large audience, and solid content to drive traffic (we drive 500-1000 visitors every 7-10 days) organically growing SEO is paramount. Social media is a must for any treatment center, and they need to learn how to build their own electronic assets.

Addiction Treatment Center Marketing Drug Rehab Lead Generation Strategies

Many small to medium size players have unsophisticated marketing infrastructure in place. They have an overall lack of knowledge of drug rehab marketing and an understanding of SEO. They have been somewhat successful until now in the AD WORDS sandbox and using drug rehab call centers to generate treatment calls. Google pay per click is not the answer for drug rehabilitation centers.

There are more reliable marketing strategies for substance abuse treatment. Drug rehab SEO marketing will outproduce PPC and the cost per acquisition is much less over time. However, it takes about 90 days to start seeing results. Rehab owners need a long-term plan, with a diverse marketing mix, that gives them something to show for their yearly spend on addiction treatment marketing.

The focus in 2020 is producing content.

With the game being restricted it is difficult to generate qualified leads. The Google restrictions and new drug rehab call centers restrictions are squeezing many substance abuse treatment centers. There marketing has completely stopped with nothing to show for their spend. Placing a solid organic model to their addiction treatment center marketing lead generation strategies mix would have played better. They would still have a steady drip of conversions, and steady Eddy SEO with an audience they own.

Content Models take time to start producing (6-9 months) and take years to put your organization in their optimum position. It takes an understanding of social media, email marketing, SEO, call tracking, Google analytics and much more. Contact one of our drug rehab marketing consultants or 561-235-6195 to make sure you have something to show for your marketing spend in the future.

Addiction Treatment Center Marketing Needs Drug Rehab Marketing and SEO Consultants

Drug Rehab marketing and SEO consultants are critical to survive extreme competition and generate treatment calls. If you are a CEO or an Executive of an addiction recovery treatment center you must have detailed substance abuse marketing plan to generate treatment calls. It is critical that drug rehabilitation center owners have a drug rehab marketing agency, drug rehab marketing consultants and a specialized SEO company performing the marketing.

These drug rehab marketing and SEO consultants will provide a healthy rehabilitation centered marketing mix to generate clients. A marketing mix is constantly changing and being modified to the ongoing changes in the market. If you don’t have one, you better get one because with the changes on the business side of our industry it has become paramount you have one in place.

Drug Rehab Marketing SEO Specialists Getting on Page One

Drug rehab marketing audiencesAll treatment centers should own a targeted addiction professional and individuals seeking an addiction treatment marketing audience. Building and owning a social media audience gives a lifetime value to your center that pays dividends year after year. If you haven’t, start building your center’s electric assets. Grow a targeted audience that is yours to keep. We are an addiction treatment center marketing and consulting firm.

Our team, with over 30 years combined industry experience can increase calls, traffic, and revenue. Our 90-day marketing program teaches drug rehab SEO and instantly plugs you into our direct and targeted audience on Facebook (100,000), LinkedIn (75,000), and Twitter (14,000). We run your Facebook and LinkedIn for 90-days distributing your quality content to millions. After the 90-days we teach you all the secrets, tricks, and back-doors on these mediums so you can finally have an audience that you own.