Author Archives: Charles Davis

About Charles Davis

CEO of Behavioral Health Network Resources, a drug rehab marketing and drug rehab SEO specialist. He is a leading drug rehab marketing agency owner and addiction conferences provider. They provide advertising for drug and alcohol treatment centers for leads generation, treatment calls and Legit Script. BHNR's behavioral health executive events educate CEO and C-Level executives on ethical business and marketing strategies. Charles is a national leader by example in addiction treatment Center marketing. He has 11 years of experience as an Advertising Executive for the two largest newspapers in South Florida (Sun Sentinel, and Palm Beach Post.) He was in the top 5% of each company for selling to targeted audiences. He has a Bachelors of Science degree in marketing from the University of Buffalo. In addition, he has an extensive business education in the addiction treatment industry by working with the best in behavioral health. He is a Google drug rehab marketing author and has put on over 15 addiction conferences EMP series events that have attracted Senators, District Attorneys, CEO’s, Executives and proven business leaders in the addiction treatment industry. This work experience provides him the tools to be extremely valuable providing drug rehab consultants services. As a drug rehab consultant he provides proven business, drug rehab marketing and drug rehab SEOintelligence that saves and generates revenue. Drug rehab marketing is a difficult task. This is evident when looking closely at substance abuse rehabilitation website site. Sure they all look pretty, but that is not what we are talking about here. A website is like an iceberg, there is only 10% showing. The 90% underneath needs to look pretty for Google ranking spiders. This is where 95% of addiction treatment centers make critical errors. They must learn from comprehensive articles on drug rehab marketing that include search engine optimization. It is here that they will save $100,000's over the years in wasted advertising spend. Google gets 40,000 searches every second. Ranking for long-tail keywords followed by a centers city means more clients at the lowest cost per acquisition. Call Charles at 561-235-6195 and start ranking on Google in as little as 90-days. One of the biggest areas addiction treatment centers can do better in is with articles on drug rehab marketing with SEO in their blog writing. Ninety-five percent of substance abuse rehabilitation centers fail here.

addiction professional award business and drug rehab marketing

Addiction Professional of the Month

Addiction Professional Referral Groups connects 14,000 Addiction Treatment Specialists

The Addiction Professional Referral Group is the most popular and active behavioral health group on Facebook. This group connects over 14,000 addiction professional nationwide and it averages 1,500-2,000 posts and remarks per month. This month we are honoring a group member for stimulating controversial conversation on medication-assisted treatment. This post produced the most remarks and activity over any other post for the month of October. You can join the Addiction Professional Referral Group here.

%Drug Rehab SEO Addiction Professional of the Month

Connecting Addiction Professionals Nationwide with Resources, Strategies, Ideas, Drug Rehab Marketing, Networking, and Addiction Conferences

%Drug Rehab SEO Addiction Professional of the MonthOur goal is to educate addiction professionals on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation. This group has consumed a large amount of our time to build and maintain. We hope you will mutually support us by getting educated here and attending one of our Addiction Professional EMP conferences. Our next addiction conferences series event is on 1/22/19 in Costa Mesa, California.

Here is some of the work that your mutual support has assisted us in;

  • We have spent 1000’s of hours building this group and 10-15 hours per week maintaining it.
  • We need mutual support from our group members to continue to be a large voice in the community.
  • Raised $400,000 worth of addiction treatment scholarships for the Riviera Beach Civil Drug Court
  • Raised $250,000 worth of addiction treatment scholarships for the Addicts Mom
  • Radio personality educating on the ethical business side of addiction, and fight patient brokering with national radio station Recovery Radio Raw
  • Spent 1,000 hours building the Addiction Professional Referral Group to provide an unprecedented Facebook group that is a trusted source for professionals.
  • Maintained 14 LinkedIn Addiction professional groups, and 45 Facebook Groups with over 210,000 members
  • Educated on proven business operating strategies
  • Educated on proven drug rehab marketing strategies
  • Provided 14 Addiction Conferences for CEO’s, Executives, Directors and Outreach bringing Executive Thought Leader Panelists educating on proven business and marketing strategies to survive the new and difficult landscape.

Addiction Professional Referral Group Member of the Month

The addiction professional of the month is Steve Wize, CEO of Mental Fitness. Steve’s post was not only the most active but also, addresses one of the most controversial topics in our industry.

So crazy idea, but I’d like to hear some other addiction professional opinions: Create a standing order for Suboxone- no prescription necessary. Make it as easy to get as Narcan…. any thoughts?

%Drug Rehab SEO Addiction Professional of the MonthSteve Wize is an author, speaker, and corporate wellness trainer who specializes in helping companies and individuals reach their full potential. After graduating with his Master’s degree from Pitt, Steve went on to become a licensed clinical social worker and has spent the past five years working in private practice. During this time, Steve designed his own unique curriculum in which he has used to create his book, and his business, Mental Fitness, LLC.

In addition, to being the founder and president of Mental Fitness, LLC, Steve also works as a life coach in the Western Pennsylvania Area. Steve has always considered Pittsburgh his home. He is married, has five adopted dogs, and is also the author of “The Amazing Chase” series which promotes dog rescue and adoption efforts.

Steve graduated from Penn State Erie – Ehrenberg College with a degree in Psychology, and from the University of Pittsburgh with a Master’s Degree in Social Work—Mental Health, with a concentration on Direct Practice. He has been working in dual diagnosis and substance abuse counseling since 2010. Steve’s passion to help others struggling with substance abuse or mental health issues is fueled by his own loss growing up of a loved one to a drug overdose.

In addition to offering extensive experience in opiate addiction, Steve has expanded his clientele to include adolescent, family therapy and couples counseling. Along with group and individual drug and alcohol counseling, Steve specializes in smoking cessation therapy, gambling addiction, depression, anxiety, relationship issues, stress and anger management, and overcoming grief and loss.

Steve believes that every person has the potential for improvement in their lives, regardless of their backgrounds or current circumstances. By utilizing a non-judgmental, solution-focused approach, Steve helps clients to master their mental fitness achieve their full potential.

“Smile on your face, song in your heart.”

Resources for Business and Drug Rehab Marketing Strategies

%Drug Rehab SEO Addiction Professional of the MonthThe addiction professional referral group is a trusted resource for business, drug rehab marketing, and administrative operating strategies. Our industry is experiencing unprecedented changes affecting the administration, business, and marketing operating procedures. Laissez-faire business strategies are no longer effective. Using the old business and marketing strategies puts organizations in our industry at great risk of closing their doors. We are seeing many addiction treatment centers and opiate detox and sober livings closing their doors. The organizations that are closing all have one thing in common. They stayed with business as usual tactics including boots on the ground marketing, call centers, and Adwords as their main strategies. They all suffered from Digital Darwinism.

The Internet is the #1 Source for Drug and Alcohol Addiction Treatment Centers

%Drug Rehab SEO Addiction Professional of the MonthThe web is the absolute #1 resource to reach potential clients in any business. The number of people using the internet is growing astronomically every day. The light speed growth has caused severe marketing problems for almost every industry. Understanding how to effectively utilize the web to generate clients or customers is an overwhelming task. Almost all treatment centers and ancillary service providers in the substance abuse industry do not understand web marketing. Our industry has traditionally resorted to short-term solutions to their long-term problem of maintaining a census. They, almost always are looking for an instant return (30 days) on their marketing.

Over 90% of our industry suffers from digital Darwinism. Digital Darwinism is when technology moves faster than industries can adapt. Why does web drug rehab marketing outperform all other marketing combined?

  1. Currently, the average person spends nearly 10 hours a day online. Unbelievably, we now spend more time on the Internet than we do sleeping (8.4 hours).
  2. Today there are approximately 7.4 billion people living on the planet, and ~ 23 billion internet of things (IoT) connected devices, which is an average of 3 devices per person. By 2025 it is estimated that there will be over 75 billion IoT connected devices worldwide.
  3. There will be at least 3.5 billion Google searches performed every day. Google also processes over 40K search queries every second. That translates to 1.2 trillion Google searches per year.
  4. Google.com is the most popular website in the world. www.Youtube.com is second and Facebook.com is third.
  5. Internet users have an average of 7.6 social media accounts
  6. The average daily time spent on social is 116 minutes a day
  7. There is a new social media user every 15 seconds.
  8. Facebook Messenger and Whats app handle 60 billion messages a day
  9. Facebook: 2.072 billion users
  10. Youtube: 1.5 billion users
  11. Wechat: 1.12 billion users
  12. WhatsApp: 900 million users
  13. Instagram: 800 million users
  14. Weibo: 600 million users
  15. LinkedIn: 500 million users
  16. Twitter: 330 million users
  17. Reddit: 234 million users
  18. Pinterest: 200 million users
  19. Snapchat: 178 million daily users
  20. Google+: 111 million users

Understanding Drug Rehab Marketing Like You Understand Addiction Treatment

%Drug Rehab SEO Addiction Professional of the MonthAlmost every addiction treatment center owner understands addiction treatment and has an extreme passion to help others. However, this is only 1/3 of what is needed to run a successful drug and alcohol addiction treatment center. Owners of treatment centers and sober livings also need to completely understand the business and marketing components. They have to be extremely educated in these two areas. Relying upon a drug rehab marketing agency and drug rehab business consultants is extremely risky if they are not educated in these areas. Having a solid education in these areas is paramount for owners and operators. With this key knowledge, operators will be able to tell if these professionals are performing for their organization.

For example, over 90% of substance abuse provider websites are not structurally correct. Poor website development is the #1 and most costly mistake made in web marketing. If a website is not structurally correct, you are leaking Google juice. Every marketing dollar you are putting into web marketing, without having a structurally correct website, is being wasted by leaking Google juice and the opportunity to get on page one of Google organically. It is extremely easy to tell if a treatment center understands web marketing by looking at their website. A website is the foundation of web marketing. If your website is not structurally correct, you are wasting every marketing dollar you put into web marketing.

The top 3 organic slots and Google maps account for 70% of page one clicks. To put into perspective, AdWords or PPC only accounts for 2% of the clicks. While AdWords does produce calls, many of these calls are poor with many asking for Medicaid and Medicare. The top 3 organic leads are much more qualified for the services and insurance provided.

Why is a Website the #1 Mistake in Drug Rehab Marketing?

%Drug Rehab SEO Addiction Professional of the MonthThe # mistake in drug rehab marketing is website development. When you build a house, you build it on concrete. Almost all drug rehab websites are built on sand. Almost all websites in our industry are built by website designers, not website developers. This critical and costly error is the fault of the treatment center owner and the marketing agencies they have used. As an owner, if you understood what needs to be done for proper website structure and drug rehab SEO, you would be able to tell if the professionals you hired are doing their job.

The important difference is a designer will build a beautiful, aesthetically appealing website. A website developer opens the golden Google doors for Google to effectively communicate with google’s searcher. Many addiction treatment centers websites are ascetically beautiful. While this is somewhat useful for the target market, it is not very useful in Google ranking your website on page one. The first part of getting on page one of Google is to have a website that communicates to Google that you can answer the terms that are searched.  Here are some of the common mistakes made substance abuse websites;

  • Is the hierarchy of our website good for Google?
  • Do we have schema (Sign Posts for Google) incorporated into our website?
  • Does our website have a sitemap and have we told Google it’s there?
  • Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  • Are we using Yoast to check the bare minimum for our drug rehab SEO?
  • Are the URL’s for our website correct for SEO?
  • Does our website have an SSL certificate?
  • Does our blog have SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google?
  • Do the main pages of our website have SEO for these keywords?
  • Have we done an H-Tag audit on our website
  • Do our pics have ALT tags and are they geo-coded?
  • Have we done a hyper-local page?
  • Do we have a skyscraper article?
  • Are our Google maps properly coded and placed on our website?
  • How are we building quality back-links?
  • How many citations do we have?
  • Do we understand and utilize your Google Analytics?
  • Do we understand and use call tracking metrics?
  • What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  • Do we understand Google analytics and how to use it to build our marketing campaign?
  • What posts are producing the most calls from our call tracking metrics?
  • When was the last time we posted in our Google My Business?
  • When was the last time we uploaded pictures in our Google My Business?
  • Are our pictures on the website optimized (GEO and Keywords)?
  • Is our blog attracting and engaging for our target audience?
  • Are we building a targeted and captured social media audience (from SEO visits) of professionals and individuals seeking treatment with our drug rehab marketing on Facebook and LinkedIn?
  • Does our current drug rehab marketing agency provide SEO training?

How Does Boots on the Ground Compare to Web Marketing

%Drug Rehab SEO Addiction Professional of the MonthThe industry trend has been traditionally relying upon boots on the ground marketing. While this should be a part of your marketing mix, it should only be one piece. Above you see the astronomical numbers of people using the web and the amazing activity that is produced every day. It is impossible for outreach to obtain even 1% of these numbers. The small to medium players consensus is that we cannot compete with the big players because they are spending too much on web marketing. This is a huge misconception in our industry. The small to medium players can outperform the big players in some areas if they have;

  • Proper website structure
  • On page and off page SEO
  • Use of key long tail keywords
  • Knowing where and how to get PR7, PR8 and PR9 back links

Understanding the Business Side of Addiction Treatment

%Drug Rehab SEO Addiction Professional of the MonthOur industry is experiencing many paradigm shifts. It is critical that operators of drug rehabilitation centers, opiate detox West Palm Beach and sober homes get educated on proven business strategies. The conversations on the business and operation side of our industry are much different than the conversations that outreach professionals have. Only the best-educated CEO’s, Executives and Directors will survive the extreme competition in our 40 billion dollars a year industry. These leaders need to completely understand many different areas;

  • Marketing
  • Billing
  • Insurance Reimbursements
  • Laws and Regulations
  • Electronic Medical Records
  • CRM
  • Licensing
  • Accreditation and Certifications

Addiction Professional Referral Group Helping Addiction Professionals Nationwide

We will continue to be a trusted resource for every addiction professional by educating on ethical business practices, provide useful resources, assist in connecting for new relationships, educate on evidenced-based treatment, fight against patient brokering, educate on ethical substance abuse marketing practices (in this group, with our marketing and at our addiction conferences), and use our large voice to encourage industry self-regulation.

%Drug Rehab SEO Addiction Professional of the MonthExecutive education is key for owners and operators. Behavioral Health Network Resources also provides Addiction Executive conferences educating on these key areas. Our addiction conferences each have 5 proven Executive Thought Leaders presenting at each conference. These one-day conferences focus on the business and marketing side of our industry. We have hosted 14 conferences and the success has been the valuable content and the talk show host, town forum format. These conferences put together the minds of the 125-200 attendees in an open forum. We hope you will attend our next addiction conferences EMP Series on 5/21/19 in Florida.

addiction conferences attendees

Who Are the 100 New Addiction Professional Group Members?

This entry was posted in Addiction Conferences and tagged on by .

Support the Addiction Professional Referral Group by Attending Our Addiction Conferences

Let’s welcome the 100 new members below to our outstanding group of addiction professionals by introducing yourselves, and making them comfortable.

%Drug Rehab SEO Who Are the 100 New Addiction Professional Group Members?

Please help support our time and effort of providing this group by attending or participating at our Addiction Conferences Executive EMP Series next event on 5/21/19. These conferences provide proven business and marketing strategies by proven industry Executive Thought Leaders. These events are in a unique talk show host, town hall forum. We look forward to seeing you there.

%Drug Rehab SEO Who Are the 100 New Addiction Professional Group Members?

As always, you guys ROCK!

  1. Randall Moss,
  2. Kenny Gonzalez,
  3. Jerry Truelove-Summers,
  4. Kevin Carnahan,
  5. Gail Humenik Morin,
  6. Cindy Johnson,
  7. Kay Sack,
  8. Joanne Truglio Steffin,
  9. Kelli Halford,
  10. Cole Baxter,
  11. Mike Elewaut,
  12. Darrell Gilliam,
  13. Traci Bauer Schwab,
  14. Tammy Day Tabb,
  15. Cesar Rodriguez,
  16. Nancy Fletcher,
  17. Karin Smith Lawson,
  18. Emily Bockenstette Svoboda,
  19. Shane Johnson,
  20. Blake MacDiarmid,
  21. Branch Atkisson,
  22. McCruz Heather,
  23. Kevin E. Harp,
  24. Matthew Dunphy,
  25. Austin Travis Berry,
  26. Kevin King,
  27. Andrea Nudelman Kurzner Lcsw,
  28. Candy Carlsen Buffa,
  29. Amanda Greenberg,
  30. Britton H. Turkett,
  31. Stephanie Gimeno,
  32. Monica-Lynn Collins,
  33. Stephanie Tyson,
  34. Michael Johnson,
  35. Sarah Judd McGuiness,
  36. Cheryl Scott,
  37. AJ Simon,
  38. Kaley Lowry,
  39. Mike Simmons,
  40. Brian Roller,
  41. Haley Farnsworth,
  42. Vicki Martin,
  43. David Luichinger,
  44. Susan Street,
  45. Tristen Lara,
  46. Marcie Lynn,
  47. Lyndsay Gasser,
  48. Terri Smith,
  49. Don Adams,
  50. Brigitte Nicole Weilert,
  51. Carol Wolf,
  52. LC Schaefer,
  53. Angela Mastori,
  54. Sara Fuller,
  55. Pilar Garcia,
  56. Thomas Hayes,
  57. Guy Watkins,
  58. Jason Baumgard,
  59. Darlise Baron,
  60. Emily Schade,
  61. Mitch Bryant,
  62. Addison Dean Wightman Jr.,
  63. Aaron Domingue,
  64. Tiffany Rogers,
  65. Chris Sperrazza,
  66. Scott Granberry,
  67. Jeanne Munsell,
  68. Michael Stanislavsky,
  69. Tyler Forte,
  70. Stephanie Smith,
  71. Jess Schmitz,
  72. Matt Thayer,
  73. Lyndsey Vroman,
  74. David Neuendorff,
  75. Eddie Fischer,
  76. Damian Calmett,
  77. Natalie Martin,
  78. Cb Cabrera,
  79. Jrmy Cmpbll,
  80. Drew Russell,
  81. Jessica Sylvia Barbee,
  82. Jayme Quick,
  83. David Zumwalt,
  84. Chatsworth Pavilion,
  85. Sean Stowers,
  86. Nathaniel Smith,
  87. Alfred Dicioco,
  88. Joseph Andrew Young,
  89. Soo Borson,
  90. Michelle Weaver-Lepire Icon,
  91. Robyn Smith,
  92. Raymond Cody,
  93. Ellen Marie,
  94. Jeremy Miller,
  95. Elissa Castillo,
  96. Chris Mackintosh,
  97. Kenneth England,
  98. Jamie Johnson Abner,
  99. Adam Finley,
  100. Kenneth Cantwell

Get Involved, Be the Addiction Professional of the Month

Get active in the addiction professional referral group. Every month we will be highlighting one member as the addiction professional of the month. That member will receive exposure across our 60 social media groups. We will highlight their organization and services. A remark, like, and share posts in the group. The more active you are will increase your chances of being rewarded with this title.

 

 

Addiction Conferences by Behavioral Health Network Resources

What is Addiction Conferences Preparation?

What Are the Goals of Attending Addiction Conferences?

Addiction conferences preparation has benefits for addiction treatment centers, detox’s, sober livings and ancillary service providers. As behavioral health industry professionals, we are experiencing moments of change in how we operate. However, when attending mental health conferences there are several key areas to focus on to get much-needed business and marketing tools.

There are several goals to bear in mind when attending addiction conferences and networking events. These goals vary depending on the position you have with your behavioral health organization. CEO’s, Executives, Directors and Outreach professionals, by design of their role, have different objectives. However, getting out of your comfort zone can pay great dividends if done strategically.

Addiction Conferences Preparation Generates ROI in 2020

%Drug Rehab SEO What is Addiction Conferences Preparation?

How to perform addiction conferences preparation?

In 2020 the addiction treatment industry is experiencing many different changes in the business and marketing side. It is vital that you walk away with new business strategies, marketing plan ideas, and drug rehab lead generation sources. The behavioral health industry has several critical pain points that CEO’s and Owners are experiencing.

New operational and marketing laws as spreading across the nation thanks to the new “Florida Model” paving the road with their new patient brokering and operational laws as of July 1, 2017. Getting educated on ethical business and marketing strategies at addiction conferences is paramount at this critical time to survive. Some centers that continued with laissez-faire strategies, resisted change or did not seek the proper education and tools have not survived the red ocean. It is paramount for behavioral health organizations addiction conferences preparation to get specific and strategic intelligence.

CEO’s and Executives Focus on the Big Picture at Addiction Conferences

Drug and alcohol addiction treatment centers, detox’s and sober homes owners have a difficult job. They need to focus on the business, marketing and clinical side of their organization. Many addiction executives are strong on the clinical aspects and addiction treatment in general. Most have started their addiction treatment center because of their strength in this area and their passion to help others struggling with addiction. However, this is only 1/3 of what it takes to run a successful center.

%Drug Rehab SEO What is Addiction Conferences Preparation?

When CEO’s and addiction Executives attend addiction conferences their conversations are much different than the conversation of let’s say Outreach professionals. According to the Harvard Business Review article, “Sales People Need a Strategy for Selling to CEOs,” CEO’s are focused on business outcomes, how decisions affect the entire organization and maximizing their time. The upper management Executives have a much wider business education.

They are looking for business and marketing solutions to their pain points:

  • effective drug rehab SEO marketing strategies
  • substance abuse billing procedures
  • collections
  • a decent EMR (electronic medical records system)
  • admissions processes
  • accreditation
  • legal aspects
  • new revenue sources
  • aftercare opportunities
  • and many more

They generally are not there to network but to find proven and ethical solutions. They are relying on particular presenters, drug rehab marketing consultants and finding the business and marketing expert leaders attending these addiction professional conferences. They are particularly interested in drug rehab marketing strategies and billing as these are two key areas that generate revenue for the organization.

Directors are Guided by CEO’s and Executives Vision

Directors are also focused on the same areas as the CEO’s and Executives. The difference being is that they put the CEO’s and Executives vision into play. It is vital that they get better educated by the conference presenters, exhibitors a few select attendees that are specialists in whatever is on their plate at that time.

While most Directors in the behavioral health industry have in-depth knowledge in many areas, they need to be experts when leading the company in new areas. They also should be evaluating current procedures and ancillary providers on a regular basis (at the very least every year) to save or generate new revenue. All of these carries great responsibility and consume great amounts of time.

%Drug Rehab SEO What is Addiction Conferences Preparation?

Addiction conferences preparation can provide knowledge and experience from proven thought leaders, This assists drug and alcohol addiction treatment centers, detoxes, sober livings. However, this can be difficult at times because at many mental health conferences there are several presentations going on at the same time. It is impossible for the Directors to be in two places at the same time. Directors need to pick and choose based on their priorities or rely on another employee to attend the other presentation.

Outreach Professionals and Business Development; Obtaining Tools is Critical

Outreach professionals for addiction treatment centers, detox’s, sober homes and service organizations have an extremely stressful position. Unfortunately, the average Outreach position lasts for about 6-12 months. They can no longer just rely on their personal connections. We have seen this on LinkedIn with our 30,000 addiction and behavioral health level one connections. Viewing these LinkedIn profiles while we are growing our tribes it is very concerning. One of the main reasons is this role has traditionally lacked in gaining useful tools to assist them in their daily jobs.

It’s obvious that Outreach professionals are constantly obtaining new clinical knowledge. However, many are not getting the tools on the business and marketing side of behavioral health that are now paramount in their success. They need customer relationship management (CRM’s,) networking tools and strategies, call center training, overall marketing, branding, social media, email marketing, closing techniques and more. Behavioral Health Network Resources provides LinkedIn training for industry professionals. This training grows targeted connection and teaches how to maximize LinkedIn.

Tools for Preparing for Addiction Conferences

%Drug Rehab SEO What is Addiction Conferences Preparation?

Addiction conferences preparation should be providing some of these tools. These tools are essential in their role in generating drug rehab leads. Many owners and operators do not realize that one employee turnover costs about $20,000. Owners and Outreach professionals should aggressively be seeking these tools. Two of the biggest areas are drug rehab marketing and establishing new referral sources.

Addiction treatment center marketing is such a vast area that there are always new strategies and techniques to be learned. One of many examples is business development professionals need to intimately understand the power of social media. How they portray themselves and what they put on social media is a direct reflection of their organization’s brand. It also affects establishing new referral sources. Many are ineffectively, or not using at all the #1 business networking site in the world. They are wasting valuable drug rehab marketing time, or not utilizing their time on LinkedIn.

What is Addiction Conferences Preparation?

%Drug Rehab SEO What is Addiction Conferences Preparation?In any job, position or role getting out of your comfort zone enables you to grow personally and professionally. This can be difficult because human nature gravitates us towards our comfortable circles. At many substance abuse conferences, you see the same professionals forming in the same groups. Yes, it’s wonderful to chat with our familiar circles, however, it should not dominate your time at these events. Getting outside of the comfort zone, obtaining new tools, business education and forcing yourself to meet everyone in the room is paramount in the state of our industry.

This can be an overwhelming experience and non-productive if you are not prepared. Preparation, maximizing time and follow-up can make the real difference when attending substance abuse conferences. To truly get all the benefits the preparation begins far before the event.

Effective Addiction Networking Starts Weeks Before the Addiction Symposium

With addiction conferences preparation, you should be visiting the conference website. For most, you can get an idea of what organizations will be there. Some event websites only list the sponsors and exhibitors, while others will provide a list of everyone including the attendees.

Examine the list on the event website and write a list putting them into categories like A, B, C, and D. The A’s are the organizations that are new start-ups, organizations that you have been targeting, or ones you must chat with at the event. The B’s are your second tier and so forth. Prepare before you attend the conference. By writing the list and bringing it with you to the event you will not miss any opportunities.

%Drug Rehab SEO What is Addiction Conferences Preparation?One of the best ways for addiction conferences preparation is to connect prior to the event.  Most professionals in our industry do not do this. You should at least reach out to your A’s and B’s through LinkedIn prior to the event. Say you want to visit their booth or meet with them at the conference. This soft introduction says you are a professional and you are interested in meeting them. You will also get an idea of who this new potential referral source is and have some background information to reference when you chat at the event.

Before Attending Addiction Conferences Get Marketing Materials Updated

%Drug Rehab SEO What is Addiction Conferences Preparation?

The above 2020 addiction conferences teaches needed drug rehab marketing ans SEO techniques. Make sure your organization’s brochures, business cards, and exhibitor materials are up to date. Many addiction treatment centers, Detox’s, Sober homes and ancillary service providers do a poor job of keeping these items up to date. The products and services often change, and the marketing materials do not reflect those changes. We see this all the time at the addiction Executive conferences that we hold in our industry. It was an issue until we found a promotional products vendor to work with providing these services for our sponsors and exhibitors. They also offer discounts to our participants.

Prepare for Addiction Conferences They Are Valuable

With addiction conferences preparation, drug and alcohol addiction treatment centers, opiate detox’s, inpatient rehabs, intensive outpatient treatment centers, sober livings, and ancillary service providers reap benefits. This article explains how to prepare for addiction conferences before, during and after. Constantly trying to find drug rehab marketing solutions is the key. Get the most out of attending addiction conferences and networking events. Be strategic, maximize your time and follow-up immediately following the addiction conference.

%Drug Rehab SEO What is Addiction Conferences Preparation?Behavioral Health Network resources have been an addiction conferences provider for the last four years. In that time we have put on over 14 conferences attracting 150-200 at each event. They have gained the attention of CEO’s and Executives with over 150-200 attending each conference. This unique talk show host, town hall forum has become extremely popular. These addiction professional conferences cover “HOT” topics and provide attendees a chance to “ask the experts” any questions on better business practices, billing, drug testing, licensing, DCF, Accreditation, treatment, sales, marketing, and any other aspect of the addiction and behavioral health industry.

Marketing Package with Sponsorship

We are seeking sponsors for our next addiction conferences EMP events in Florida and California. These sponsorship’s come with a 30-day marketing package. This can be tailored for a treatment center or sales/service organization. The benefits include;

  • 15-minute special presentation
  • 1 thought leader panelist spot
  • exhibitor booth
  • email marketing to 25,000 addiction professionals
  • 5 VIP passes into the event
  • Linked profile makeover
  • SEO consultation
  • marketing to our 210,000 audiences
  • LinkedIn posts to our 30,000 addiction and behavioral health level one connection
  • Facebook marketing to our 150,000 group members
  • national exposure for 60 days prior to the event
  • some literature pieces placed on attendee tables
  • inclusion in the conference brochure

You can contact Charles Davis at 561-235-6195 to get more information.

Are there other ways to prepare for addiction conferences? We welcome your comments!

Sober Homes West Palm Beach May Not Need FARR Certification

Sober Homes West Palm Beach Is FARR Mandatory Update

What;s the Confusion with Sober Homes West Palm Beach, Florida?

Sober homes West Palm Beach and drug addiction treatment centers were confused about the controversial requirements for day/night community providers. Is FARR certification mandatory or not? We now know the answer. We are also providing information on where this ruling is going and what it means to addiction treatment center’s future.

Sober Homes West Palm Beach Regulation Controversy

The controversy was fueled by the new questionable laws that were passed and by random, misleading emails from organizations within the drug and alcohol addiction treatment industry. There have even been personal derogatory remarks and biased opinions omitting facts for personal interest. Such remarks only demonstrate poor professionalism and poor character.

Behavioral Health Network Resources stance is not to interpret either side, but to provide quality information from credible sources. We felt it was our responsibility to educate providers on regulation for sober homes in West Palm Beach to help the understand this controversial matter. We even invited Florida Healthcare Law Firm as our guest at the Addiction Ethical Marketing Practices conference held on 6/27/18. At that conference, Florida Healthcare Law Firm took what turns out to be a highly respected stance against the law and DCF.

Are Sober Livings and Sober Homes in West Palm Beach Required to be FARR Certified?

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateHalfway houses, sober homes in West Palm Beach, drug addiction treatment centers have been under great scrutiny for over a year. The Sober Homes Task Force has brought regulations and investigations. The main focus has been to help protect the vulnerable using legal prosecution, heavy fines, felony charges and jail time.

Although they have been quite they are investigating body brokering and building cases. In addition, Even with all the new laws and regulations, there are still some gray areas. One of these gray areas is whether sober homes providing day and night treatment in the West Palm Beach area are required by law to have FARR certification. Congress is investigating 8 drug rehab call centers and demanding documentation on how they have been operating. Congress sent these drug rehab call centers letters requesting detailed and in-depth answers to ten questions.

Drug Rehabs Should Seek Legal Counsel on Sober Homes Regulation and Patient Brokering

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateInterpretation of any law should be made by a specialized attorney especially concerning sober homes in West Palm Beach. Relying on second-hand information or information from your peers could cost you dearly. In light of the misinformed emails, we decided to speak with Florida Healthcare Law Firm, a popular panelist at Behavioral Health Network Resources Ethical Marketing Practices conferences. This what they had to say prior to 6/27/18;

We filed a petition for a declaratory statement on behalf of a drug addiction treatment centerand day/night community housing client concerning sober homes West Palm Beach to get a declaratory statement from DCF in one direction or the other and it has NOT been resolved yet.

Drug Addiction Treatment Centers Fight

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateThis is only one piece of the drug rehabs West Palm Beach laws. When asked about why Amethyst drug addiction treatment center filed for clarification, Pamela Springer, Chief Operating Officer with Amethyst Recovery Center stated, “Amethyst supports FARR’s mission and the State of Florida’s requirement for recovery residence certification. However, thus far, DCF has indicated to Amethyst Recovery Center that it does not require FARR certification for licensed community housing.  FARR has stated to us and other providers that Day and Night treatment with community housing must obtain FARR certification or they will be in violation of the law.  This is the reason we sought clarification from DCF.”

Day and night treatment providers with community housing may make referrals for individuals who have completed inpatient treatment, requiring them to step down to an outpatient provider. Many times, clients desire to live in a recovery residence to maintain their sobriety.   In that case, it would be appropriate for the Day and Night Treatment Provider to refer to a FARR-certified recovery residence. Now, California drug rehabs are experiencing the same problems with new patient brokering laws. They will also have to deal with sober homes regulation late in 2019 when those laws are passed.

Are Insurance Companies Involved with the Confusion of Halfway Houses and Drug Addiction Treatment Centers West Palm Beach?

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateThat much is clear. What is less clear for sober homes West Palm Beach and drug rehabilitation centers is whether the FARR position will be used as another way for insurers to drive providers out of business.  The sober homes regulation is just one piece of the many business changes for operators. Patient brokering is costing ethical operators to close because they are playing by the rule, unlike the brokers.

One of the things the addiction treatment industry has seen a lot of in recent years is insurance companies using allegations of regulatory non-compliance as a method of red flagging, auditing and refusing to pay (and recouping payments) for addiction treatment.  Is this latest complication in the addiction treatment industry an opportunity for insurers to do the same thing?  Is it reasonable to expect that large insurer that covers much of a provider’s operating costs will use the alleged FARR certification as a basis for jamming up their cash flow and squeezing operations? 

If history teaches anything, it’s to learn from it.  The addiction treatment industry can’t afford to sit idly by and watch.  Uniform application of the law is essential to avoid unfair, unreasonable and unintended results.  Contact us to find out how to join and make your voice heard.

Are Sober Livings and Sober Homes West Palm Beach Required to be FARR Certified or Not?

No, sober livings, halfway houses and sober homes in West Palm Beach are not required to have FARR certification. A provider for day or night treatment with community housing is not required to have FARR voluntary certification.

In a declaratory statement filed 8/21/18, a provider for day or night treatment with community housing is not required to comply with the voluntary certification requirements outlined in sections 397.487 and 397.4871, F.S. in order to operate the community housing portion of its license. The standards for this licensing component are found in Rule 65D-30-0081, F.A.C. Done and Ordered at Tallahassee, Leon County, Florida, this 21st day of August 2018.

Attorneys from the Florida Healthcare Law Firm are passionate and highly respected in the behavioral healthcare field. They held a live call, on June 26, 2018, to present an urgently needed update regarding FARR certification. They provided unbias and responsible information concerning the critical confusion. You can contact Autumn Piccolo at 561.455.7700 x112 for any behavioral healthcare legal issues.

Florida Healthcare Law Firms Commitment to Educate at Addiction Conferences

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory UpdateWe invited Florida Healthcare Law Firm to speak at our addiction conference on June 27, 2108, in the sober homes in West Palm Beach FARR controversy. They took a highly respected stance to clarify the FARR controversy in front of our 150+ attendees. They have accepted our invitation to our addiction conferences EMP Series events on 10/23/18. They will be updating on the new ruling and educating CEO’s and executives on where this ruling will be taking our industry in the coming months.

This addiction conference is on business and drug rehab SEO marketing practices, Our 5 executive thought leader panelists will be educating on;

  • how to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
  • using in-network contracts strategically to broaden your referral base and fill empty beds.
  • getting paid in 14 days for substance abuse billing
  • Google September 2018 speed update
  • drug rehab SEO (Digital Darwinism)
  • Legit Script the most expensive marketing strategy
  • branding; It’s not advertising
  • Social media marketing; controlling Your staff’s posts

If you would like to participate give Charles Davis at call at 561-235-6195.

%Drug Rehab SEO Sober Homes West Palm Beach Is FARR Mandatory Update

Sober Homes West Palm Beach FARR staying Updated

Sober homes West Palm Beach updates are critical for many addiction treatment centers, inpatient rehabs, and sober homes. The new ruling is changing the path of regulation in the drug rehabilitation industry. Operators need clearly defined laws in order to be able to provide much-needed services. We will continuously be updating the highly viewed post (bookmark this page) and providing information at our addiction conferences.

Drug rehab social media marketing for lead generation

How Does Drug Rehab Social Media Marketing Work?

Why Drug Rehab Social Media is Needed?

Drug rehab social media marketing is one of the most misunderstood aspects of marketing in the behavioral health industry. It has one of the lowest costs per acquisition and must be included in your marketing mix. We have clients generating 10-15 calls per month with conversion rates over 75%. Anyone that says social media does not generate clients is suffering from social Darwinism. It is an absolute must considering that there are over 2 billion people on Facebook and 550 million on LinkedIn. As in all marketing, you must get in front of your target audience, attract them and drive them to your website.

How to Make Drug Rehab Social Media Marketing Work?

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?If your drug rehab SEO website development is set-up correctly it will generate the leads driven by social media or Google. The articles you are using on social media must be attracting and engaging with your target audience. They must hit an emotional level with what they are experiencing. The ultimate posts attach the treatment center to that emotion. This is one of the major areas many treatment centers fail. Social media marketing produces several marketing advantages for drug and alcohol addiction treatment centers.

  • Generates high-quality leads
  • Increases SEO
  • Drives targeted traffic to the addiction treatment centers website
  • Provides one of the best vehicles for branding
  • One of the lowest costs per acquisition
  • Greatly assists in local search rankings

Understanding Drug Rehab Social Media Marketing

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?There are several reasons why addiction treatment centers do not understand or utilize drug rehab social media marketing correctly for rehab advertising. It is partly due to the many marketing companies that say they offer drug rehab social media marketing. Many just take your marketing dollars and do very little. This is often done by the large drug rehab marketing agencies offering their cookie cutter option to 100’s of treatment centers.

By the time you figure out that they are not generating leads or website traffic, six months have passed. These companies offer very little education on social media marketing because they are suffering from digital Darwinism. They either do not intimately know these mediums or have not dedicated the resources to grow personal profiles or groups. Many will just grow followers on your business page and do some posts on your business page to show that they have done the work.

Facebook Caught Advertising Agencies with their Pants Down

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?With Facebook’s new algorithm change many business profile posts are not getting served. Mark Zuckerburg said, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media,” He also said, “And the public content you see more will be held to the same standard — it should encourage meaningful interactions between people.” The posts that are getting served are from personal profiles, friends, family, and groups. Many marketing agencies can now only offer taking more of your budget to use for paid social media marketing. While paid marketing does work on Facebook, organic works much better and you do not have to pay to get your blog articles served.

Has Your Addiction Treatment Marketing Agency Taught You How to Utilize Social Media?

Social media is something that can be done in-house, however, you must completely understand how to maximize your time. Out of all the marketing agencies that have handled your social media did they;

  • Teach you the secrets, tricks, and back-doors of Facebook or LinkedIn
  • Grow a targeted audience for you that you own
  • Encourage you to do social media marketing in-house
  • Educate you about the advantages of owning groups
  • Teach you how to grow groups
  • Teach you how to get your articles in front of more than 500,000 individuals seeking information on treatment

Chances are that they have not done any of this for your organization. Many drug rehab marketing agencies will not even educate you on proper website development, on-page SEO, how to use blogs, local SEO, long-tail keywords, and Google 3-pack to name a few. This education is paramount for all drug and alcohol addiction treatment centers.

How Well is Your Current Drug Rehab SEO Agency Performing?

Here’s a test for you that will only take 10 seconds. Jump on google and type in a long-tail keyword of one of the services you offer. Then follow it by your geographical location. It will look something like this, opiate detox west palm beach. Now, look at the maps listing on the top of the page. This is Google 3-pack. Local search is one of the best ways to generate leads. It is also the best way to compete against the big boys in the sandbox. Local Google 3-pack ranking should be done by all drug rehab marketing agencies.

If you not ranking in the Google 3-pack for many keywords you should consider another marketing company. You can also check to see if you are ranking in one of the first 3 organic listings on page one for the same long-tail keyword. The organic listings get a whopping 70% of the clicks on page one. Compare this to the 1.91% click troughs that pay per click generates. Again, if you are not ranking in one of the first three organic slots, you should consider changing marketing companies.

Facebook is undoubtedly the #1 social media in the world. There are some recovery advocates that are dominating the groups. Some of these are patient brokers and some are legit. They understand some of the ways to maximize Facebook. They are getting your potential clients because you are not a dominating presence and don’t understand how to use social media.

Behavioral Health Network Resources Leads by Example

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?Behavioral Health Network Resources does more than say we do social media. We have dominated Facebook and LinkedIn by example for over four years. We founded our company because of social media. We took the time to intimately learn Facebook and LinkedIn. On Facebook, we have five profiles with 25,000 addiction-related friends and own over 60 addiction-related groups with over 200,000 members. This is the best resources for addiction professional networking and getting in-front of individuals seeking addiction treatment information. On LinkedIn, we have over 30,000 addiction and behavioral health level one connections and own 14 groups with over 50,000 members.

%Drug Rehab SEO How Does Drug Rehab Social Media Marketing Work?

Addiction Conferences by Behavioral Health Network Resources

We are thought leaders in social media marketing and have been educating addiction treatment CEO’s, Executives and Outreach professional at our 15 Addiction Executive Ethical Marketing Practices conferences. Come meet us at our next Addiction Conferences series that provides C-suite Executives solutions to navigating the difficult business and marketing landscape,  These conferences are in a unique talk show host and town hall forum. They are interactive with no PowerPoint presentations and each features 5 executive thought leaders educating in an open forum.

drug rehab call centers in trouble with Congress

Drug Rehab Call Centers Get Congress Investigation Letters

What Are the Drug Rehab Call Centers Changes for 2020?

Drug rehab call centers are in the sights of Congress and the this affects marketing in 2020.  Eight of the nation’s drug and alcohol addiction treatment center call centers were sent investigation letters from Congress concerning patient brokering. This will change drug rehab lead generation options for addiction treatment centers. You can read a list of those drug rehab call centers that received the letters and what information Congress is requesting below. A buy rehab leads strategy is unpopular with many professionals in the drug and alcohol addiction industry. Even with its’ unpopularity, these businesses have thrived over the years. Most likely due to many drug and alcohol addiction treatment center owners relying on short-term solutions to their long-term problem of maintaining a census.

Drug Rehab Call Centers Being Checked Out by Congress on Drug Rehab Lead Generation

%Drug Rehab SEO Drug Rehab Call Centers Get Congress Investigation LettersBig brother is watching the drug and alcohol addiction treatment industry on many different levels affecting treatment calls. The strict patient brokering laws that were passed on July 1, 2017, for addiction treatment centers in West Palm Beach, Florida have paved the road for the nation. The new “Florida Model” is one of the most positive things that has come out of Florida for the addiction treatment industry. California is now in the process with legislation to fight patient brokering, many more states will follow.

Unfortunately, the media in its’ frenzy to gain readers and viewers for advertising dollars have beat up Florida causing some ethical operators to close their doors. They were dubbed with the “Florida Shuffle” which should be the “national body shuffle.” The irresponsible news media coverage has caused many to seek treatment in other areas of the country. This hurt the ethical players and more importantly caused some to get treatment in other areas that are worse than Florida. Forbes magazine reported we are in a 35 billion dollar a year industry, and NBC News reported that Florida only accounts for 1 billion. Florida is certainly not the worst state concerning patient brokering. The media in its’ slanted coverage, unknowingly may have caused life-threatening situations to many. It will be interesting to see if the media does a story covering drug rehab call centers across the nation.

Addiction Treatment Centers Competing in a Red Ocean in 2020

%Drug Rehab SEO Drug Rehab Call Centers Get Congress Investigation LettersFor 2020 many addiction treatment centers think they cannot compete with the big players in the sandbox due to their lack of education on proven drug rehab marketing strategies. They see the bigger players spending over six figures a month on addiction treatment marketing and resort to a quick fix . The quick fixes for their drug rehab lead generation include a buy rehab leads strategy from drug rehab call centers, soon to come again Google Ad Words and the one trick pony cookie cutter solutions offered by the large drug rehab marketing agencies that rely on the churn of the 14,000 treatment centers across the US.  Florida was hit with a double whammy with the new laws passed on July 1, 2017, and then again with Google restricting drug and alcohol addiction treatment pay per click ads. Unfortunately, with the new investigation of Congress on call centers, some will go back to Ad Words if they qualify through Google.

Drug Rehab Call Centers Leads Strategy

%Drug Rehab SEO Drug Rehab Call Centers Get Congress Investigation LettersIf the small to medium treatment centers did not waste their time and money on the short-term solutions but instead invested in a long-term organic strategy they would be much better off. It’s an interesting situation if you consider that many of the leads generated from call centers are not a good fit for the treatment centers. In addition, some shady drug rehab call centers sell the same rehabilitation lead to many centers. Once the center starts to complain they are not receiving treatment leads, the drug rehab call centers concentrate on sending a few well-qualified leads. And now in Florida, it is illegal to sell the well-qualified calls which are verification of benefits (VOB Calls.) If you are an addiction treatment center in Florida and are buying VOB (verification of benefits) calls, or if you are buying calls from a call center based in Florida you are at great risk including legal problems, felony charges, high fines and jail time.

Google AdWords and PPC for Drug Rehab Marketing Strategy

%Drug Rehab SEO Drug Rehab Call Centers Get Congress Investigation LettersIt’s unfortunate that the small to medium size treatment centers revert to using AdWords and a buy rehab leads strategy. Consider this, pay per click accounts for 1.91% of the addiction treatment calls from page one of Google. Many of these calls are not a good fit for the drug and alcohol rehabilitation treatment centers. The first three organic listings on page one of Google account for almost 70% of the page one clicks. In addition, they need to be ranking in the Google 3-pack on page one. It takes time and knowledge to rank on page one of Google. Many of the large one trick pony marketing agencies who have a hard time retaining the best marketing talent gloss over these critical elements.

That is why it is extremely important to have drug rehab marketing consultants driving your addiction treatment marketing machine. This also applies to the addiction treatment ancillary services providers lead generation strategies. Many of the nation’s best marketing consultants have left the large drug rehab marketing agencies because they know their worth. They have left the one trick pony cookie cutter agencies because these marketing agencies simply cannot afford to pay them well enough because they rely on the glitz and glamour. They are spending big bucks on their Executive salaries, conferences, airfares, high-end restaurants and extravagant entertaining.

What Congress is Seeking from Drug Rehab Call Centers

Congress is seeking detailed and document answers to 10 questions regarding how these drug rehab call centers have been operating. Here are the areas that are looking to get information on;

  • operations, copies of policies and procedures,
  • how they obtain new treatment center, detox or sober living clients
  • how they refer out
  • process calls, questions asked, information provided, disclosure, and if staff have any certifications
  • how payment is determined
  • all signed contracts from treatment centers, detox’s and sober livings
  • are they helping get health insurance to cover drug and alcohol addiction treatment
  • all companies they are affiliated with including detox’s, sober livings, drug testing labs, billing companies and other drug and alcohol addiction treatment centers
  • disclosures on their websites
  • a complete disclosure of pay per click, AdWords, and paid advertising
  • documented number of drug rehab treatment calls every month since 2013
  • list of any organizations, all their emails and any communications they have dealt with that had license revoked or been shut down and why this happened
  • A list of employees that have any criminal charges or any lawsuits to the call centers in relationship to patient brokering

What Drug Rehabs Lead Generation Companies Were Contacted?

There are more than a handful of the industry organizations that have to answer to Congress. all of these below had a briefing with the committee staff. Below are the 8 call centers that were contacted by Congress.

  • American Addiction Centers
  • Treatment Management Company
  • Redwood Recovery Solutions
  • Addiction Recovery Now
  • Addiction No More
  • Elite Rehab Placement
  • Solutions Recovery Center
  • Intervention Allies

Drug Rehab Call Centers Regulation is Coming from Congress

For drug rehab call centers and unethical operators in the addiction treatment rehabilitation marketing, the writing is on the wall. Big brother is examining every business and addiction recovery marketing aspect of our industry. Not only drug rehab call centers but also substance abuse drug testing labs, insurance, substance abuse billing, addiction treatment centers, opiate detox and sober livings. They are gathering the needed information to take down patient brokering and help save lives.

We’d like to hear your thoughts on call centers being investigated, leave a remark below.

California Addiction Professional Referral Group and Behavioral Health Connection Facebook

California Addiction Professional Referral Group

California Addiction Professionals Get Connected

%Drug Rehab SEO California Addiction Professional Referral Group

California drug rehabs addiction professional referral page is a connecting point to exclusive groups. These groups are designed to connect California drug and alcohol addiction treatment center and behavioral health professionals. If you’ve landed on this page you are one of the very few select professionals to be invited to the California Behavioral Health Connection.  California drug rehabs and sober homes are experiencing unprecedented changes affecting Administration, business, operating and marketing procedures. It is paramount that all addiction professionals understand the new laws and industry changes from their source and not second-hand information.

California Drug Rehabs Addiction Professionals with Referral Resources

%Drug Rehab SEO California Addiction Professional Referral GroupThis is a place for behavioral health professionals, CEO’s, Directors, Outreach, counselors and addiction professionals to network with your professional peers and strengthen your position in the treatment field and forge valuable new relationships. 

We are currently building two resource groups for addiction and behavioral health professionals in California drug rehabs. We are in the process of releasing these two groups with 1000’s of pending members to be approved. These groups will connect and provide resources for professionals in the California area just like we have done with our Addiction Professional Referral group with 19,600 members.

Resources for Addiction and Behavioral Health Professionals

These California drug rehabs groups will be a place to network, give and receive referrals from counselors, and addiction centers. Also included are psychiatrists, psychotherapists, occupational health physicians, practitioners, health counselors, psychologists, social workers, nurses, front-line practitioners, and many other sources. 

%Drug Rehab SEO California Addiction Professional Referral Group

In the past four years we have;

  • Educated CEO’s and Directors on Ethical business practices with our Addiction Conferences EMP Series events (3 last year, 14 total). These addiction conferences feature industry Thought Leader panelists like Senator Clemens, Florida Healthcare Law Firm, Michael S. Weiner, Esq. Zoning Attorney, Acquisition Company Green Holcomb Ficher, Rennova Health Corporate Counsel, Victoria Nemerson, Esq Corporate Counsel and many more.
  • Raised $400,000 worth of addiction treatment scholarships for the Riviera Beach Civil Drug Court.
  • Raised over $250,000 worth of addiction treatment scholarships for the Addicts Mom.
  • Radio personality educating on the ethical business side of addiction, and fight patient brokering with national radio station Recovery Radio Raw.
  • Spent 1,000 hours building the Addiction Professional Referral Group to provide an unprecedented Facebook group that is a trusted source for professionals.
  • Maintained 14 LinkedIn Addiction professional groups, and 45 Facebook Groups with over 210,000 members.
  • Educated on ethical business and marketing strategies.

Become a Part of California’s Addiction Treatment Ethical Business and Marketing Strategies

%Drug Rehab SEO California Addiction Professional Referral Group
We would be honored for you to share current information, interact with each other, meet leaders in the field and be exposed to the latest research and clinical methods and techniques. We releasing these groups and vetting the pending requests (1,000’s). Below are good groups for California drug rehabs.

Behavioral Health Network Resources has over 60 addiction and behavioral health groups connecting 210,000 addiction and behavioral health professionals and individuals seeking treatment nationwide.

California Addiction Conferences on Ethical Business and Marketing

%Drug Rehab SEO California Addiction Professional Referral GroupWe have hosted 14 addiction conferences in Florida on ethical business and marketing. These conferences assisted many treatment centers in Florida from closing their doors due to the new laws. California drug rehabs marketing laws were passed on September 27, 2018, with SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law. The new laws, just as they did in Florida, will cause some substance abuse treatment centers to close.

California Addiction Conferences EMP Series in Costa Mesa, California on 1/22/19 will provide CEO’s, Executives, Directors, and Outreach with proven business and drug rehab SEO marketing strategies. These strategies generate new clients, provide new services, increase return on investment and provide long-term solutions to navigate the new difficult landscape.

Drug Rehab Marketing and Digital Darwinism

Drug Rehab Marketing Strategy Understanding Social Media

What is a Good Drug Rehab Marketing Strategy in 2020?

A drug rehab marketing strategy in 2020 is only effective if you get your message in front of your target audience. Being able to reach addiction professionals or consumers interested in treatment are not understood by many organizations in the addiction treatment industry. There are very few that specialize in a drug rehab marketing strategy using organic social media marketing towards consumers, or addiction professionals.

How Drug Rehab Marketing Suffers from Digital Darwinism?

drug rehab marketing strategy usually suffers from digital Darwinism. Lead generation takes knowledge of the best social media platforms. Each platform has its own strength to be utilized in our industry, and all organizations in our field need to be on these platforms.

%Drug Rehab SEO Drug Rehab Marketing Strategy Understanding Social MediaSocial media has changed the marketing world forever. If you can learn one thing from this post (content is KING) it will put you down the correct path to ensure social media marketing is a big component of your marketing mix. Your business should have a social reach in the millions with your drug rehab marketing strategy. It takes big numbers to generate leads. Many industry organizations do not include social media in their marketing mix making it one of the Top 3 Drug Rehab Marketing Missing Links in marketing efforts.

Social Media Marketing on Facebook, LinkedIn, Twitter, and YouTube Must be Included

Treatment centers and sales/service organizations need to be on 5 social mediums; LinkedIn, Facebook, Twitter, and YouTube. There are many more platforms, however, these should be the top five. Utilizing these five also provides much-needed drug rehab SEO.

%Drug Rehab SEO Drug Rehab Marketing Strategy Understanding Social MediaIndustry organization’s need to take the reins on these social media platforms and include their own staff to build an audience. If you’re paying an agency to market for you, chances are extremely high they do not have the organic audience in our industry (professionals, or individuals seeking treatment.) Ask them to show you their audience that they have grown for their business. This will show if they are leading by example and truly understand how to perform social media marketing. If you are paying an agency, you better make sure they are growing an audience for you that is yours, otherwise, once you stop paying for paid advertising you will have nothing to show for your marketing dollars.

Dangers of AdWords and PPC Marketing with Addiction Treatment Center Marketing

%Drug Rehab SEO Drug Rehab Marketing Strategy Understanding Social MediaMany addiction treatment centers do not have a business plan, marketing plan, marketing mix, or any formal drug rehab marketing strategy. I’m sure we will see many making the same mistake of jumping back on the AdWords merry-go-round in July of 2018. This will be dis-concerning to witness, as an organic play produces much higher results in the long run. AdWords only accounts for an average of 1.19% of the click-throughs on page one, as compared to the first three organic slots that produce about 70% of the click-throughs. With the high cost of pay per click in our industry. It will be sad to see those centers that revert back to the pay per click short-term solution to their long-term problem of maintaining a census.

Addiction Conferences Educating on Social Media and Drug Rehab Marketing

%Drug Rehab SEO Drug Rehab Marketing Strategy Understanding Social Media

Behavioral Health Network Resources holds several addiction conferences across the US. Our addiction conferences 2020 series on 5/20/20 educates on using LinkedIn. The exclusive training teaches you how to effectively use LinkedIn for new referral sources. It will walk you though building a powerful file that ranks on LinkedIn and Google. We have mastered getting LinkedIn profiles on page one of Google. Try and Google “drug rehab marketing”, d”drug rehab marketing agency”, and “drug rehab SEO.” Our CEO’s LinkedIn profile shows up for those terms and many more.

They educate industry Executives and marketing professionals at each of the Executive Thought Leader events. This is a unique talk show host, with a town hall format that engages the 150-200 attendees at each event. These events feature 5 proven and respected thought leaders on the business and marketing side of our industry. These panelists provide intelligence on how to generate revenue, save revenue and operate ethically. At each of these events, BHNR reveals many drug rehab marketing strategies and social media secrets to assist in your addiction treatment marketing, including content on the above social platforms. Learn more about our ethical drug rehab marketing addiction conferences on April 30, 2019.

Drug Rehab Marketing Needs to Build Targeted Audiences They Own

it is paramount that addiction treatment centers, detox’s, sober livings and sales/service organizations start doing their own organic audience building and marketing. Once on page one of Google, in the first three slots, or on Google maps you generally stay there for a long period of time. Social media is earned over time and building a large footprint is no easy feat. Many addiction treatment centers, detox’s, sober livings and ancillary service providers need training on maximizing social media.

addiction treatment marketing consultant

Addiction Treatment Center Marketing, Wheres Your Audience

Education on Effective Addiction Treatment Center Marketing

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

What Are Addiction Treatment Center Marketing Components?

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your AudienceDrug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.

The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the clicks. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab marketing and SEO strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:

  • SEO
  • AdWords
  • PPC
  • “DRIP” Campaigns
  • mobile activity
  • call center lead generation
  • email mail marketing
  • organic rankings
  • Facebook
  • drug rehab marketing on LinkedIn
  • addiction conferences
  • branding
  • networking
  • knowing all the search engines

Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

The E-Harmony of Addition Treatment Center Marketing

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.

They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your AudienceTreatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.

However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.

Addiction Treatment Social Media Marketing

Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

  1. How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
  2. Tracking their marketing with Google analytics and knowing where and what is producing their calls with Call Tracking Metrics.
  3. How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
  4. Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
  5. Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
  6. Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

Learn Addiction Treatment Center Marketing Strategies

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

  • Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
  • We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
  • We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
  • Teach you how to grow and utilize social media.
  • Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
  • Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
  • Increase your web traffic using social media.
  • Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
  • Teach you how to market to your Alumni
  • Available to represent you at any conferences

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

Build a Targeted Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

  • 60,000 Addiction and behavioral health professional email contacts
  • 15,000 Addiction and behavioral health contacts in Florida
  • 30,000 Level one addiction and behavioral health connections on LinkedIn
  • 33,000 Addiction and behavioral health Followers on LinkedIn
  • Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
  • Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your Audience

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.

%Drug Rehab SEO Addiction Treatment Center Marketing, Wheres Your AudienceOur addiction conferences provide drug rehab marketing strategies. These events  have five executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our 2020 events are around the corner, give us a call if you would like to be a sponsor.