Author Archives: Charles Davis

About Charles Davis

CEO of Behavioral Health Network Resources, a drug rehab marketing and SEO specialist. He is a leading drug rehab marketing agency owner and addiction conferences provider. They provide advertising for drug and alcohol treatment centers for leads generation, treatment calls and Legit Script. BHNR's behavioral health executive events educate CEO and C-Level executives on ethical business and marketing strategies. Charles is a national leader by example in addiction treatment Center marketing. He has 11 years of experience as an Advertising Executive for the two largest newspapers in South Florida (Sun Sentinel, and Palm Beach Post.) He was in the top 5% of each company for selling to targeted audiences. He has a Bachelors of Science degree in marketing from the University of Buffalo. In addition, he has an extensive business education in the addiction treatment industry by working with the best in behavioral health. He has put on over 15 addiction conferences EMP series events that ave attracted Senators, District Attorneys, CEO’s, Executives and proven business leaders in the addiction treatment industry. This work experience provides him the tools to be extremely valuable providing drug rehab consultants services. As a drug rehab consultant he provides proven business and drug rehab SEO marketing intelligence that saves and generates revenue.

California drug rehabs new patient brokering laws

California Drug Rehabs Vs Patient Brokering

This entry was posted in California Drug Rehabs, Addiction Conferences, All About Drug Rehab Marketing, California Addiction Conferences, California Drug Rehabs Los Angeles, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Consultants, Drug Rehab Marketing Information, Drug Rehab SEO, drug rehabs, drug rehabs San Diego, Inpatient Addiction Treatment Center Marketing, Patient Brokering, Rehab Marketing, Rehab Marketing Ideas, Sober Homes West Palm Beach Florida and tagged , , , , , , , , , , , , , on by .

Seeking California Drug Rehabs? Know the Laws

California drug rehabs San Diego and Los Angeles need to adjust their drug rehab marketing. The inpatient, residential and alcohol detox treatment centers are feeling the pain in 2020 from new patient brokering laws. Learning from history is one of the most valuable tools in life. What California is now experiencing in drug rehab marketing legislation, Florida has been through. Florida with it’s “new Florida model” has set the pace for patient brokering laws in the drug and alcohol addiction treatment industry.

California Drug Rehabs Vs Patient Brokering

Drug-rehabs-California-new-patient-brokering-laws-more-severe-300x169 California Drug Rehabs Vs Patient BrokeringCalifornia drug rehabs and drug rehabilitation centers across the US have been operating unethically for many years. The heroin epidemic has exposed many fraudulent practices in this 40 billion dollar a year industry. Lawmakers are making their way across the nation with patient brokering laws to save lives and protect the vulnerable. The new laws in California are going to directly affect the ability to operate in the state if they are operating unethically. To survive the difficult changes in behavioral healthcare, centers need to adopt a healthy business and marketing mix.

California Drug Rehabs Inpatient, Residential and Outpatient Need Proven Business and Marketing Strategies

California drug rehabs are finding it more difficult to operate. There are Drug rehabs in Florida providing good Inpatient, residential and outpatient substance abuse treatment  However, all the centers are not playing by the rules. This is a time for ethical operators to work together to clean up the industry. Without unity many ethical operators with fall. We have seen this happen in Florida when their new laws were put into place about a year and a half ago.

This is clear if you look at the governing body of California drug and alcohol addiction treatment centers in California. The California Department of Healthcare Services (DHCS) website displays a Temporary Suspension Order, Revoked and Notice of Operation in Violation of Law Program List. This list has 84 substance abuse treatment centers.

California substance abuse treatment centers and sober livings are going to have to adopt ethical business and marketing practices to survive. They need to look at and understand what happened in Florida over the past 1-1/2 years to navigate the new and difficult landscape. Some ethical treatment centers in Florida were forced to close their doors.

Whether California drug rehabs are operating ethically or participating in some form of patient brokering, they must adopt new business and marketing strategies. Digital Darwinism is the #1 reason these centers have failed. Substance abuse facilities across the nation are losing the battle between drug rehab SEO vs digital Darwinism.

Florida Addiction Conferences Providing Ethical and Proven Strategies Coming to California

Addiction-Conferences-EMP-Series-300x157 California Drug Rehabs Vs Patient BrokeringIn Florida, many substance abuse treatment centers received ethical and proven business strategies at 14 EMP (Ethical Marketing Practices) Addiction Executive Conferences. Our last addiction conferences EMP Series event was in Costa Mesa, California on 1/22/19. This behavioral health conference was not the typical conference offered in the industry. It was heavily attended by California CEO’s and Executives with over 175 in attendance. It provided a unique talk show host and town hall forum with no PowerPoint presentations. The event featured 8 proven, Executive Thought Leaders on a panel.

They were asked several questions by the host, and then the event was a huge mastermind in an open forum. The event is structured for CEO, Executives, Directors, and Outreach to get ethical and proven business and marketing solutions that they can put into place immediately.

California Drug Rehabs San Diego and Los Angeles Struggling with Drug Rehab Marketing Due to New Laws

California-drug-rehabs-new-patient-brokering-laws-300x169 California Drug Rehabs Vs Patient BrokeringDrug rehab marketing has been forced to operate ethically. Drug rehabs San Diego and Los Angeles are learning about digital Darwinism because of the new regulations. Outdated buy rehab leads strategies no longer work and some are illegal in 2020. Senator Ricardo Lara (D-Bell Gardens) signed the SB 1228, Lara. Alcoholism or drug abuse recovery and treatment services: referrals law on September 27, 2018. This law demonstrates that California will no longer tolerate patient brokering by substance use disorder treatment centers and individual’s partaking in unethical marketing. Lawmakers still have much work to do with sober homes and enforcing the new laws. Sober homes legislation will hit California even harder as it did in Florida. These new laws should be adopted mid to late 2019.

While California used Florida laws to mold their legislation, it has some more severe ramifications that deter unethical practices. For instance, under the law, either the addiction treatment center or individual professional can have their license or credentials revoked, extended or denied. If a substance use disorder (SUD) facility loses its license, it will take about 18 months to reopen. Drug rehabs in Florida do not have this law on the books.

Patient Broker Law SB 1228 for California Drug Rehabs San Diego and Los Angeles

The intent of this article is to provide educational information on California drug rehabs on how individuals can find ethical substance abuse treatment centers. This applies to drug rehabs San Diego and Los Angeles and all alcohol addiction treatment centers, sober living facilities and the general public. It is not to be construed for legal advice. you should consult with a California behavioral healthcare law firm on any legal advice.  Below is SB 1228 law for informational purposes.

These new laws apply to California drug rehabs including drug rehabs San Diego and Los Angeles. It’s Behavioral Health Network Resources goal to help prevent centers from closing as we’ve seen in Florida. Getting educated on proven business and marketing strategies will be the difference for some rehabilitation center. Getting vital business intelligence will save some from closing their doors.

Section 2 – 11831.6 is added to the Health and Safety Code, to read:

The new laws pertain to California drug rehabs, inpatient, residential and outpatient facilities. The following persons, programs, or entities shall not give or receive remuneration or anything of value for the referral of a person who is seeking alcoholism or drug abuse recovery and treatment services:

  • Alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in alcoholism or drug abuse recovery and treatment facility licensed under this part.
  • A person employed by, or working for, alcoholism or drug abuse recovery and treatment facility licensed under this part, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Alcohol or other California drug rehabs program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • An owner, partner, officer, or director, or shareholder who holds an interest of at least 10 percent in an alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • A person employed by, or working for, alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1, including, but not limited to, registered and certified counselors and licensed professionals providing counseling services.
  • Notwithstanding the rule making provisions of the Administrative Procedure Act  Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code) reads;

The department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

 Section 3 – 11831.7 is added to the Health and Safety Code, to read:

The department may investigate allegations of violations of Section 11831.6. The department may, upon finding a violation of Section 11831.6 or any regulation adopted pursuant to that section, do any of the following:

  • Assess a penalty upon alcoholism or drug abuse recovery and California drug rehabs facility licensed under this part.
  • Suspend or revoke the license of alcoholism or drug abuse recovery and treatment facility licensed under Chapter 7.5 (commencing with Section 11834.01), or deny an application for licensure, an extension of the licensing period, or modification to a license. Article 4 (commencing with Section 11834.35) of Chapter 7.5 shall apply to any action taken pursuant to this paragraph.
  • Assess a penalty upon alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the certification of alcohol or other drug program certified by the department in accordance with the alcohol or other drug certification standards established pursuant to Section 11830.1.
  • Suspend or revoke the registration or certification of a counselor for a violation of Section 11831.6.
  • The department may investigate allegations against a licensed professional providing counseling services at an alcoholism or California drug rehabs recovery and treatment program licensed, certified, or funded under this part, and recommend disciplinary actions, including, but not limited to, termination of employment at a program and suspension and revocation of a license by the respective licensing board.
  • Notwithstanding the rule making provisions of the Administrative Procedure Act (Chapter 3.5 (commencing with Section 11340) of Part 1 of Division 3 of Title 2 of the Government Code), the department may, if it deems appropriate, implement, interpret, or make specific this section by means of provider bulletins, written guidelines, or similar instructions from the department, until regulations are adopted.

California Drug Rehabs Must Learn From Florida

California-drug-rehabs-must-adopt-a-healthy-business-and-marketing-mix.-300x141 California Drug Rehabs Vs Patient BrokeringCalifornia drug rehabs must understand Florida was the first state to focus on patient brokering laws for residential, inpatient and outpatient drug rehabilitation centers in the substance abuse industry. They have set the pace for the nation, but it has affected some ethical operators that did not change their business and marketing strategy. The media was quick to jump on the bandwagon providing, for the most part, unethical journalism.

The negative “Florida shuffle” press and isolated exposure of patient brokering in Florida caused individuals seeking addiction treatment to stay away. This caused some ethical drug and alcohol addiction treatment centers in Florida to close their doors. More importantly, it may have put them into life-threatening situations that are happening across the nation. This negative press is now being experienced by California centers with the media’s “Rehab Riviera” label.

California drug rehabs need to adopt ethical and healthy business best practices. Rehabilitation centers in San Diego and Los Angeles need to adapt in 2020 to survive. There have been arrests made from patient brokering issues in 2020. Many need to look closely at their current marketing plan and drug rehab SEO marketing mix. As Florida has experienced, relying on laissez-faire strategies will put your business at extreme risk.

Mainly using boots on the ground, calls centers and PPC are not enough with the rapidly changing environment. You may want to join the exclusive California Addiction Professionals Referral Groups to stay up to date and connect with California addiction professionals.

We’d love to hear your thoughts on the regulation in the drug rehabilitation industry. Leave a comment below.

Common-mistakes-made-with-drug-rehab-SEO-blog-writing

Drug Rehab SEO Blog Writing Failures by CEO’s

What is the Main Goal of a Drug Rehab SEO Blog?

Drug rehab SEO blog writing is a vital area that many addiction treatment centers are missing. Above all, a blog has one main purpose and that is to generate leads. Similarly, it is the most important web marketing tool. Many drug rehabilitation centers are missing the big picture when it comes to their blog.

main-goal-of-drug-rehab-seo-blog-writing-is-page-one-ranking-on-Google-300x300 Drug Rehab SEO Blog Writing Failures by CEO'sThe behavioral health industry has operated for years with short-term solutions in generating clients. CEO and marketing directors expect immediate results. This is because they have been able to get by with Google Adwords and buying treatment calls. The business and marketing landscape have changed. The mentality of buying or obtaining a singular thing to generate immediate calls is gone.

Ranking organically on Google for keywords is one of the biggest area’s centers can generate treatment leads. However, understanding of SEO is paramount. Google uses over 200 things to rank for SEO.  Think of Google as the most popular kid at school. The first thing you have to do is introduce yourself. After that, you have to become friends and let Google get to know you. Then you need to get intimate so Google knows everything about you. The only way to do that is through content.

The main goal of blogs is to get your target audience to read it. The #1 way to accomplish this is to get your blog posts on page one of Google. However, it takes many specific components to achieve this status. This is also the best way to compete against the big players.

We look at substance abuse treatment centers websites every day. Over half of them do not even have a blog. Out of the remaining, only a few have any search engine optimization. Just throwing up a 600-800 word blog post has very little chance of ranking. A blog needs to be strategically built to rank.

Why is Marketing Budget Wasted on pay per click and Legit Script?

adwords-and-legit-script-waste-marketing-money-300x194 Drug Rehab SEO Blog Writing Failures by CEO'sRemember the big picture is to get ranked organically on page one of Google for the long-tail keyword. Getting on page one could mean 1000’s of high quality and targeted organic calls. Many centers think the only way to accomplish this is through Ad Words and PPC. They could save big money if they would learn all about drug rehab marketing.

There is a high cost to play in that game. You have the initial Legit Script certification, then an annual fee. The bigger picture is you are competing against big players spending in excess of $500,000 per month. In addition, you have to pay over and over again for the leads. Once you get organically on page one, you tend to stay there for a long time.

Ad Words and PPC (pay per click) will produce calls however, their quality is generally poor. A small budget of $5000 – $10,000 a month will get eaten up quickly. A fraction of the budget would be better spent on organically ranking. In addition, with Ad Words, you tend to get a lot of Medicaid and Medicare calls. Consider this, pay per click ads on page one only receives 1.81% of the clicks. The Google Maps and top three organic listings get 60-70% of page one clicks.

The #1 mistake made in our industry is treatment centers produce blogs that are all about them. This not only shows through on their blogs but also with their poor social media marketing. You need high-quality content that is valuable to the reader. If your blog is poor, then your web marketing strategy is poor.

What Are the Top 10 Mistakes Made with Drug Rehab SEO Blog Writing?

Owners must know the  top 10 mistakes made with drug rehab SEO blog writing? CEO’s and Marketing Directors tend not to completely understand the common mistakes made with their blog. You may also be interested in the common mistakes made in drug rehab SEO marketing website development. In addition, you must be aware that blogs should touch the reader on an emotional level. If the blog post is attracting, engaging and touches on that level, chances are high they will call.

  1. Google My Business Listing is incomplete and not updated regularly.
  2. A long-tail keyword is not in the URL.
  3. The long-tail keyword is not the blog title.
  4. Improper use H Tags (H1, H2, H3, etc…)
  5. ALT descriptions are not completely filled in (main title, ALT title and 2 sentence description with the keyword.
  6. SERP description should be 160 charters and include the long-tail keyword.
  7. Blog posts are too short, they should be at least 1,500 words.
  8. Content is not attracting and engaging to the reader (blogs are not about the services offered by the center.)
  9. LSI words are not used.
  10. Too many orphaned posts.

Take Inventory of Blog Posts and Where They Rank on Google

Get an SEO keyword report for your treatment center. If you cannot do this, give us a call at 561-235-6195 and we will run one for you. This report will show how many words your center is ranking for and what pages they are on. It is often best to have a third party provide this information. Having this report will provide valuable intelligence on the effectiveness of your marketing.

This report will also aid in finding out what your competition is doing with their drug rehab SEO marketing strategy. Some savvy operators are raking in organic rankings because many centers are not utilizing SEO. You should at the very least be ranking for your main services followed by the city your center is located in. Here are just a few you should be ranking for, there are many more. Try and Google some of the following:

  • drug rehabs (followed by your city)
  • opiate and alcohol detox (followed by your city)
  • inpatient drug rehabs (followed by your city)
  • outpatient drug rehabs (followed by your city)
  • intensive outpatient drug rehabs (followed by your city)
  • sober homes (followed by your city)

Leading by Example with our Drug Rehab SEO Blog Writing

leading-by-example-with-our-drug-rehab-SEO-300x300 Drug Rehab SEO Blog Writing Failures by CEO'sBehavioral Health Network Resources drug rehab marketing leads by example with our SEO blog writing. Our organization ranks for many industry marketing keywords and on page one. In fact we unprecedentedly dominate page on for drug rehab marketing, drug rehab marketing agency, and drug rehab SEO.  We have 3-5 page one listings for these keywords. Remember we are competing against other agencies that say they do the best drug rehab SEO. We purposely rank for keywords that centers need to rank for to demonstrate our abilities. Ranking for keywords on services your website doesn’t actually offer is more difficult. Below is a list of some ranking keywords for our organization and our customers:

  • drug rehabs West Palm Beach (Behavioral Health Network Resources)
  • opiate detox West Palm Beach (Behavioral Health Network Resources)
  • sober homes West Palm Beach (Behavioral Health Network Resources)
  • drug rehabs in Florida (Behavioral Health Network Resources) This is search 10,000 times per month.
  • California drug rehabs (Behavioral Health Network Resources)
  • drug rehabs New Jersey (our client has 2 page one listings and Google Maps)
  • drug rehabs San Diego (our client is on page one)
  • outpatient drug rehabs San Diego (our client has 2 page one listings)
  • drug rehabs Los Angeles
  • outpatient drug rehabs New Jersey (Our client is on page one and Google Maps)
  • drug rehabs Van Nuys (Our client has one page one listing and Google Maps)
  • outpatient drug rehabs Van Nuys (Our client has 1 page one listing and Google Maps)
  • Indiana drug rehabs (our client is on page one)
  • substance abuse billing (Behavioral Health Network Resources and Advanced Data Systems Corp)

These are all highly competitive keywords in large markets. Getting these profiles and blogs to rank is no easy feat. Our most recent client drug rehabs San Diego, California went from no existing to page one of Google in 90-days. It takes strategically built blogs with distribution channels to get them to rank.

Addiction Conferences Educating on Drug Rehab SEO and Marketing

Addiction-conferences-Co-Host-Behavioral-Health-Network-Resources-300x157 Drug Rehab SEO Blog Writing Failures by CEO's

Our addiction conferences focus on drug rehab marketing and SEO. The next event is “Get Linked for Addiction Professionals” on 5/20/20. This event will provide tools for Outreach and SEO techniques for CEO’s and Marketing Directors. We educate CEO’s, Executives, and Directors on ethical business and marketing strategies. Our Addiction Conferences EMP series has held 15 c-suite conferences. These conferences provide proven strategies and techniques to survive the changes in our industry.

Each behavioral health event has 5 Executive thought leader panelists. The conferences are in a talk show host/town hall forum. We interview the panelists in front of our audiences of 100-200 attendees. We then turn over the event to the entire audience. They have been successful because they get to the operating pain points of treatment center operators.

Blog Content Relates to Lead Generation

The main component of drug rehab SEO blog writing is the content. We get 100’s of posting requests in our 60 social media groups every day. These groups have in excess of 210,000 members. They are on LinkedIn (12 groups and Facebook 40 groups.) These groups are unlike other groups in that we check all the posts before we approve of them. We do not let poor quality posts through. The content we do approve must be of high quality. They must be on a website and provide value to the reader. Check out our Facebook leading addiction professional referral group with over 14,000 members.

Many outreach professionals are attempting to post poor drug rehab SEO blog writing quality content. This does not produce calls and also damages the brand of the organization. Some of the poor-quality posts include:

  • memes
  • any posts that do not link through to a website
  • we are an intensive outpatient treatment center and JACHO accredited
  • we have beds available
  • telling a story not linked to a website or blog and saying CALL XXX-XXX-XXXX, I can help.

These are only a few examples there are many more. Part of the problem is the management doesn’t respect or understand how to use drug rehab social media marketing. Providing marketing tools and developing a plan with all employees plays a critical role. Part of that is the blog writing MUST be attracting and engaging while hitting the pain point.

Learn More About Our Drug Rehab SEO Blog Writing Service

drug-rehab-seo-blog-writing-service-300x106 Drug Rehab SEO Blog Writing Failures by CEO'sThe behavioral health industry has experienced many business, operational and marketing changes over the last 12 months. Drug and alcohol addiction treatment centers are closing because they refused to change. They thought they could continue to operate without a detailed marketing plan. They thought they could survive with just boots on the ground tactics and Google Ad Words. Relying only solely on these is extremely risky.

Search engine optimization takes time and is a long-term strategy. We get many calls where the CEO or Marketing Director has waited too long. They are 30-60 days away from closing their doors or being forced to merge with another company.

Our drug rehab SEO blog writing service provides high-quality 1,500-word blog posts. These posts will be specific to your target keywords. We can also re purpose existing blogs and enable SEO. We also have a 90-day SEO program that increases your SEO and teaches you how to perform search engine optimization. Give our CEO, Charles Davis a call at 561-235-6195 and let’s chat about getting your center organically on page one of Google

rehab marketing practices content ideas

Rehab Marketing Practices Forced by Google Top 5

Google Forcing Drug Rehab Marketing Legit Script Certification

Drug rehab marketing practices in 2020 will be more difficult than ever before. Generating treatment calls and lead generation require an experienced agency or consultant. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry.

Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.

no-short-cuts-rehab-marketing-mistakes-300x169 Rehab Marketing Practices Forced by Google Top 5Google restrictions are rocking our industry. In 2020 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 renewal every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregates spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.

Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based on ethical organic marketing. Not only do we provide this for our clients, but we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.

Why is Behavioral Health Network Resources Good at Drug Rehab Marketing SEO?

BHNR leads by example with our drug rehab SEO marketing. We dominate the SERPS for our potential client’s keyword searches. We have anywhere from 3-6 page one organic listing and a Google maps knowledge panel for these money words;

  • drug rehab marketing
  • drug rehab marketing agency
  • drug rehab marketing consultants

There are many drug rehab marketing agencies that say they can perform drug rehab SEO. Ask yourself this, “If they are so good, why can’t they rank for terms for themselves?”

Wasted Time and Rehab Marketing Dollars

Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid Ad Words, organic rankings, and marketing. Consider this, 2-5% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO and organic marketing?

Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.

No Short Cuts in Drug Rehab Marketing

target-audience-rehab-marketing-practices-content-ideas Rehab Marketing Practices Forced by Google Top 5Many centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 3 drug rehab marketing mistakes.  In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.

Treatment Centers for Drug Addiction Need to Build Tribes Focused on a Rehab Target Market

2020 has brought gif challenges for web advertising. The Coronavirus forced people to work from home. This just like when Google shut down Ad Words was devastating to drug rehab centers. 90% either do not have social media marketing or do it poorly.

The Best Marketing Campaigns outside of the Behavioral Health industry have a strong social media presence. They do not rely on paid advertising. Just like SEO social media marketing takes time. The goal is yo corral the target audience and drip your message to them. However, this also takes a strong content strategy. The content must be attracting and engaging while hitting the target audiences pain point.

Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, and Twitter. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. One good group is the “Addiction Treatment Industry Top 100 Providers.”

Our 90-day drug rehab marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.

Addiction Treatment Centers Google Business Page Listings are Being Hijacked

The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to patient brokering. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to deceptive marketing laws. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”

Google My Business is an absolute must in your marketing. This is the bases for all your SEO. Google is looking for all your web assets to match this listing. If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;

– Confirm your Google business listing, if you don’t have one
Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.

We urge all treatment centers and detox facilities to check their Google business listings daily.

Best Drug Rehab Marketing Practices

Drug rehab marketing in the addiction industry is now paramount due to patient brokering laws stemming from drug rehabs in Florida. These laws are spreading across the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months.

Now, with Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.

They need to organically rank for long-tail keywords. A good place to start is building SEO to rank for;

  • drug rehabs (followed by their city)
  • outpatient drug rehabs (Followed by their city)
  • opiate detox (followed by their city)
  • alcohol detox (followed by their city)
  • then do the same (followed by their state)

All treatment centers can accomplish this. Behavioral Health Network Resources even ranks on page one for some of these competitive terms, and we do not even addiction treatment. Some of the keywords we rank for in addiction treatment are;

  • California drug rehabs
  • drug rehabs West Palm Beach
  • opiate detox West Palm Beach
  • sober homes West Palm Beach

Website Drug Rehab Marketing Strategies

Many centers do not understand or value their website. This is the number one mistake with rehab marketing practices. Your website is the foundation of all your drug rehab marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony.

You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. The main job of a website is to communicate with Google spiders to rank on page one of google. Google has 63,000 searches every second.

You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.

Building a Targeted Audience that Treatment Centers Own

Think of all the dollars you have spent poor rehab marketing practices and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni. You get all of these when you apply proper rehab marketing practices.

Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives the target market traffic and increases drug rehab SEO.

Why Are Drug Rehab Marketing SEO Strategies Needed?

The term drug rehab SEO is extremely broad and often misunderstood. Many do not use good drug rehab marketing practices. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO marketing and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.

addiction-treatment-marketing-blog-behavioral-health-network-resources-561-235-6195-300x169 Rehab Marketing Practices Forced by Google Top 5

After the basic structure of your website has proper SEO, you must start using a blog.  this is one of the key areas used in rehab marketing practices. However, 95% of addiction treatment center blogs have poor drug rehab SEO. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.

Just Having a Drug Rehab Blog is Not Enough

This is where you need the education on drug rehab marketing. Contrary to what many big agencies say, just posting on a blog regularly does not improve rankings. There are many things that must be done in conjunction to rank. Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.

Many centers find it difficult to produce a blog. Many of the centers that have one have done a poor job with content and SEO. Behavioral Health Network Resources ranks for over 750 keywords. We rank for our core terms of marketing and addiction treatment center terms. We have done this by producing long-form quality blogs. These blogs are SEO’s properly and rank on  Google. Call Charles Davis at 561-235-6195 and ask about our drug rehab SEO blog writing package.

Google Analytics Rehab Marketing Practices

Good rehab marketing practices should allocate about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.

Google-Analytics-don Rehab Marketing Practices Forced by Google Top 5

Many centers do not have, do not use, or don’t understand Google analytics they are not using the best rehab marketing practices. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website? What pages and articles are getting the most clicks? The geographic location of the clicks and real-time visitors. You also need to know click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.

Call Tracking Rehab Marketing Practices

call-tracking-for-rehab-marketing-behavioral-health-network-resources-300x48 Rehab Marketing Practices Forced by Google Top 5

This is must information for a centers CEO and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. Check out the most efficient and popular call tracking system< in our industry.

PPC Rehab Marketing Practices

Google’s restrictions have affected all players. Certainly, the players that have part of their budget in Ad Words. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.

This is a critical time for many treatment centers.

Better Drug Rehab Marketing Practices on Google Means SEO

Google-seo-rehab-marketing-practices-content-ideas-300x225 Rehab Marketing Practices Forced by Google Top 5

The Google restrictions make it paramount for centers to have proper drug rehab SEO, and to start building a social media presence. It’s affected all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and click bait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.

Many shady operators have been high-jacking Google My Business listings. Google’s restrictions will assist the big players and small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.

The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, our 90-day drug rehab marketing, SEO program, or be a panelist at our addiction conferences, you can call Charles Davis at 561-235-6195.

drug-rehab-SEO-and-marketing-vs-Digital-Darwinism

Drug Rehab SEO Marketing Vs. Digital Darwinism

Drug Rehab SEO Needs Marketing

Drug rehab SEO marketing is understandably becoming the most important part of drug and alcohol addiction treatment centers business model. Search engine optimization (SEO) is what allows Google to effectively communicate with your website. Search engines speak many languages, but SEO is what it understands best. It requires on-page and off-page critical areas to rank on page one.

Substance abuse marketing for intensive outpatient programs and inpatient drug rehabs requires many different areas. CEO’s and Directors have always taken short term solutions to their long-term problem of a healthy census. They expect immediate results in all their marketing efforts. Many rehabilitation centers are seeking that one thing. They think they can do one singular thing that generates clients or gets them page one rankings, it doesn’t exist. Drug rehab SEO and marketing takes many things to accomplish, time and investment.

Understanding Drug Rehab SEO Marketing and Digital Darwinism

digital-darwinism-affecting-drug-rehab-SEO-and-marketing--300x237 Drug Rehab SEO Marketing Vs. Digital DarwinismDigital Darwinism is a sign of the 21st-century. It demonstrates that conducting business, as usual, will eventually force you to close your doors. There are many addiction treatment centers and behavioral health organizations closing their doors nationwide.

The one thing they all had in common is that they suffered from drug rehab SEO digital Darwinism. They stayed with past and outdated drug rehab marketing, SEO and business strategies. These consist of a “buy rehab leads” mentality. These organizations should have learned from Google when addiction treatment ads were first banned on July 1, 2017.

Now, in 2019, if you want to buy rehab leads or do PPC on Google and Facebook you need the Legit Script certification. This certification is only needed if you want to place paid ads on these platforms. This certification does not apply to organic marketing. Google AdWords is not the answer for small to medium size players. A $10,000 budget gets eaten fast considering there are big players spending in excess of $500,000 per month. In order to achieve page one rankings in organic marketing, it takes;

  1. a structurally correct website
  2. schema
  3. a fast loading website
  4. drug rehab SEO

Each component requires a specialist with specific knowledge. It takes time and investment, however, the payoff goes way beyond a buy rehab leads strategy. Consider this, AdWords or PPC only account for about 2% of page one clicks. The first three organic slots and Maps account for 70% of page one clicks.

Digital Darwinism Fuels Short-term Drug Rehab Marketing Solutions

Digital Darwinism is when technology evolves faster than businesses can adapt. The substance abuse industry has ignored web marketing for short-term solutions to their long-term problem of maintaining a healthy census. Not realizing that the short-term solutions strategy has put them on a hamster wheel with their addiction treatment marketing. They are forced to pay over and over again for the lead generation. Many of the small to medium size recovery centers think that they cannot compete on the web with the big players spending $500,000’s every month.

They can compete with proven strategies put into place properly. Many of these centers have also been burned by the large drug rehab marketing agencies with their cookie cutter option (click to read more on how they are burning operators.) Many of these agencies do not even rank for key terms for their own business like;

  • drug rehab SEO
  • drug rehab marketing agency
  • drug rehab marketing consultants
  • drug rehab marketing

If they can’t rank their own business, how can you expect them to rank yours? Being educated on the many components of SEO, knowing what to look for, and performing some of the SEO themselves will get the smaller centers on page one of Google.

What is Drug Rehab SEO and Drug Rehab Marketing?

Drug rehab SEO marketing goes beyond outreach and “buy rehab leads”. It is a key component in addiction treatment center lead generation.  Some of the things consist of:

  • proper website development
  • building high PR7, PR8, and PR9 back-links
  • schema
  • Google My Business
  • proper H tags
  • keyword counts
  • META descriptions
  • SERP descriptions
  • ALT tags
  • URL’s with keyword
  • and many more

Then there is off-page SEO that involves drug rehab SEO marketing and citations, back-links, long tail keywords, social media, and email marketing to name a few. These are some of the long-standing components that must be performed. The newest, as of July 2018, is Google’s speed update affecting rankings on mobile devices. We recently spoke with Brian Frye, of Magna Technology, a national leader in drug rehab website development about the importance of speed. This is what he had to say;

After proper website development and drug rehab SEO marketing, speed becomes a big factor when ranking on mobile.

While it is impossible to name all the different components, the CEO’s and marketing directors must get educated in order to rank on page one organically. Many in the rehabilitation industry have a poor website structure in their drug rehab lead generation strategy.

Critical Business Areas Are Drug Rehab SEO Marketing and Substance Abuse Billing

Drug-rehab-SEO-and-Substance-Abuse-Billing-critical-mistakes-300x201 Drug Rehab SEO Marketing Vs. Digital DarwinismIn any business, the #1 factor is generating revenue. In the drug and alcohol addiction treatment industry you generate revenue from marketing and billing. Many recovery industry businesses think they have these two areas under control. These are critical areas that CEO’s must be extremely knowledgeable in. In many cases organizations are leaving huge chunks of revenue on the table.

Marketing dollars are being thrown and wasted on top of a poorly developed website with poor marketing. In-house billing and unchecked substance abuse billing and revenue cycle management companies errors are costing centers operating revenue. If you aren’t looking at the following you may not be in business much longer:

  • how many organic keywords are we ranking for?
  • are we ranking in Google maps for long tail keywords (IE drug rehabs followed by city)
  • have an SEO agency that is increasing rankings on a monthly basis

Our industry is changing fast and the organizations that don’t adapt will not be in business. You will not be able to operate with lazaire fare strategies. Relying upon your marketing Directors and Outreach staff’s book of referral sources puts your organization at great risk. Many are simply shuffling the same referral sources back and forth. This is a short-term strategy that is causing many centers to close their doors. Drug rehab centers need to find the best digital marketing agency or digital marketing services. They not only need to find the industries best search engine optimization agencies but also ones like BHNR that teach their clients search engine optimization.

Marketing Directors Role in Drug Rehab Marketing Marketing and SEO

Marketing Directors in our industry do not understand web marketing in general. They have risen to the position of Marketing Director because at some point they generated a referral base from boots on the ground tactics. What happens many times is that their referral sources dry up? They are usually let go because they have little value to the organization with drug rehab marketing.

They have no marketing education or skills that provide value to the organizations. Judging from the many LinkedIn profiles we see daily, the average length of employment for Marketing Directors is about six months to one year.

What treatment center owners don’t realize is that each employee turnover costs the organization $20,000 in hidden costs. Weeks of rev up time, training, education, administrative costs, HR, equipment, systems to be learned =, and many more. The main reason why this is occurring in our industry is that owners are not supplying the correct tools to Marketing and Outreach. They are relying upon these positions to generate calls, instead of providing the calls for them to convert. This was ok in the past, however, with the current climate it is essential for operators to have a robust business and marketing plan in place.

Drug Rehab Website Development is the First and Most Important Step

Website-development-affects-drug-rehab-SEO-and-marketing-300x199 Drug Rehab SEO Marketing Vs. Digital DarwinismThe very first step in a solid marketing plan is drug rehab SEO website development. An abundance of centers will use a website designer, not a website developer to build their website. There is a very distinctive difference between these two roles. A website designer will build the most beautiful website. This is often what CEO’s and marketing directors are most concerned with on their website. They don’t understand that this is only a small part of web marketing.

On the other hand, a website developer plays a much larger role in marketing on the web. A website developer puts the many critical components in place that get you ranked on Google. Many judge their website on its’ aesthetics. This is about 10% of what you need to be looking at on a website. The remaining 90% is like the inside of a watch.

There are many moving parts that must be placed correctly for Google to rank on page one. Without a structurally sound website, you are leaking wasted marketing dollars. Ask yourself, did we build our website with drug rehab SEO marketing in mind? If a website does not have the following Google will not rank you or rank poorly::

  • a proper silo
  • schema, sitemap
  • HTTPS
  • mobile optimization
  • proper local SEO

What to Look for in SEO Marketing?

A Marketing Director position definitely says you are an addiction professional. As a professional, you should be skilled in every aspect of that position. This biggest chunk of that position is web marketing. Web marketing if executed correctly outperforms all other marketing combined.

There are only a few small to medium size addiction treatment centers, detox’s, sober living facilities and sales/service organizations that have a decent drug rehab SEO marketing strategy. If your organization or drug rehab marketing agency is not getting your facility on the first page of Google in the 3-pack or in the first three slots on page one organically for key long tail keywords (ie drug rehabs West Palm Beach) you are not doing your job very well.

Drug Rehab SEO Marketing 40 Point Checklist for CEO’s and Marketing Directors

As a CEO or Marketing Director you should be able to answer the following marketing and drug rehab SEO marketing questions;

  1. Is our website structurally correct?
  2. Is the hierarchy of our website good for Google?
  3. Are the URL’s for our website correct for drug rehab SEO?
  4. Does our website have an SSL certificate?
  5. Do we have schema incorporated into our website?
  6. Are our Google maps properly coded and placed on our website?
  7. Does our website have a sitemap and have we told Google it’s there?
  8. What is our list of keywords based on our organization’s services? And, out of those keywords which ones can, we easily rank for on the first page of Google?
  9. Do the main pages of our website have SEO for these keywords?
  10. Is our website fast enough on mobile for the new speed update released on July 9, 2018?
  11. What marketing company is performing our SEO and have we recently looked at their performance? Do we rank in the first three slots of Google organically for any of the keywords?
  12. What keywords are we using in our drug rehab SEO marketing and are ranking in the Google 3-pack?
  13. How do we understand Google analytics and how to use it to build our marketing campaign?
  14. What posts are producing the most calls from our call tracking metrics?
  15. How many calls are being produced by our marketing company?
  16. When was the last time we posted in our Google My Business?
  17. When was the last time we uploaded pictures in our Google My Business?
  18. Are we using Yoast to check the bare minimum for our SEO?
  19. Are our pictures on the website optimized?
  20. Do we have a blog?
  21. Is our blog long-form (1,500 words or more)?
  22. Is our blog content attracting, engaging to our target audience and does it touch an emotional level?
  23. Does our SEO for our keywords? If so, what are those keywords and how many of the blog posts have made it to page one of Google? Do we need a drug rehab SEO blog writing service provider?
  24. Do we any orphaned posts?
  25. How are we building quality back-links?
  26. How many drug rehab marketing and SEO citations do we have?
  27. Do we have a staff page linking to LinkedIn. This is part of drug rehab SEO marketing?
  28. Are we getting regular Google Reviews? If not, why?
  29. Can we use email marketing to professionals, individuals seeking treatment and our alumni? Are we emailing EAP’s, Labor Unions, Interventionists, Private Clinicians, Treatment Centers, Detoxes and more…?
  30. How many of our staff are involved in our social media marketing? And, what are the uniform messages we are using?
  31. Are we building a targeted and captured social media audience of professionals and individuals seeking treatment with our drug rehab SEO marketing on Facebook and LinkedIn?
  32. Is our direct addiction professional, and individuals seeking treatment audience over 10,000?
  33. What is our activity on the World’s #1 business networking site LinkedIn (500 million members)? Are you using drug rehab SEO marketing strategies to connect on LinkedIn?
  34. Do we understand how to maximize Facebook (2 billion members)
  35. Are we driving 500-1000 targeted visitors (per article) to your blog posts?
  36. Do we understand and utilize your Google Analytics?
  37. What have we done to utilize call tracking metrics?
  38. Are we doing Lunch and Learns at our center for EAP’s, Labor Unions, Interventionists, Private Clinicians and more…?
  39. Do we have any kind of Outreach training including drug rehab SEO marketing (LinkedIn, Sales force, answering calls from potential clients, etc…)?
  40. Is our entire organization on the same page with the messages we are putting out on social media?

Addiction Conferences for C-Level Executives Provide Business Answers

800-x-600-300x225 Drug Rehab SEO Marketing Vs. Digital Darwinism

You can get answers to these critical questions and more at Behavioral Health Network Resources next addiction conference on 5/20/20. This event features education on LinkedIn. It can be used effectively for outreach and drug rehab SEO marketing. Yes, SEO click to lean more about our addiction conference. These are proven business and marketing solutions. One critical area the event will cover is “Why are my beds empty?, How to navigate the landscape of today’s drug rehab marketing, Google, Legit Script, and NAATP.”  You can check out the entire C-suite Executive event by clicking on the event picture.

We are currently looking for Co-Hosts and Co-Chair sponsors for  New Jersey addiction Executive conference. These addiction conferences cover proven and ethical business and marketing practices. Each event has 5 panelists educating on the real pain points of operators. Some of these topics include;

  • proper website development
  • drug rehab SEO marketing
  • dealing with insurance companies
  • social media marketing
  • the business of medication-assisted treatment
  • substance abuse billing
  • ranking in Google maps
  • legal issues
  • patient brokers

Outreach Needs More Education

This is even more evident for Outreach positions. There are many new pups that are in the role of Outreach. Many are out of treatment for less than a year, and again have some source for referrals. Once their referral sources dry up or get reduced they are given the talk by the treatment center owner. This talk reveals they have 30 days to start generating more referrals. In those 30 days, they are aggressively seeking new treatment centers for employment. Many times this is when they try to start using LinkedIn for outreach and addiction professional networking. As an Outreach professional and certainly as a Marketing Director you need to understand the complexities of web marketing.

Understanding Drug Rehab SEO Marketing Vs. Digital Darwinism

drug-rehab-SEO-and-substance-abuse-marketing-solutions-300x200 Drug Rehab SEO Marketing Vs. Digital DarwinismYour drug rehab SEO marketing outperforms all other marketing combined. It requires H Tags, ALT Tags, SERP’s, URL’s and keywords. Not understanding Digital Darwinism is a costly mistake and could be detrimental to the success of the organization. Once you have set-up the proper foundation you need to drive your target market to your website.

Many drug and alcohol addiction treatment centers, opiate detox’s, sober livings and behavioral health sales/service organizations do not have the proper foundation in place. Without the proper website foundation, you are wasting large amounts of money on marketing. A website is like an iceberg only 10% of it is showing. The 90% underneath is the critical piece to be examined. Many organizations judge their website on how it looks. This is a critical and costly mistake.

Drug rehab SEO marketing is extremely complicated and behavioral health organizations need to be educated on what needs to be done. SEO involves;

  • key search words
  • H tags
  • internal and external links
  • high PR back-links
  • citations
  • Google My Business
  • Google 3-pack
  • schema
  • site speed
  • SERPS

While this article provides a healthy checklist for drug rehab SEO, there is much more. It’s is an on-going task and treatment centers must take on more of this role. We not only perform drug rehab SEO marketing, but we also teach our clients to be able to perform many tasks needed for it. Give us a call at 561-235-6195 and ask about our 90-day program that also provides you SEO training.

Treatment Center Marketing Strategies LinkedIn Level One’s

Treatment Center Marketing Strategies Use LinkedIn for Drug Rehab Marketing

Treatment center marketing strategies can be extremely valuable. With the Coronavirus shutdown it’s more valuable than ever. However, many don’t know how to maximize it and not waste time. As a CEO, Executive, or Director now is the time to get these valuable tools to your staff.

LinkedIn is the most untapped avenue in the addiction treatment industry. It has over 650 million professionals and many tell me that they don’t know how to use it for any drug rehab marketing strategies. I have studied this social medium in depth because there is a tremendous amount of value for any addiction-related business.

secrets-revealed-300x158 Treatment Center Marketing Strategies LinkedIn Level One'sIt is paramount to know all the SECRETS, tricks, and back-doors to growing your professional audience and how to maximize LinkedIn for referral, sales, and branding. I have learned LinkedIn so well, that I started my own company in 2014, Behavioral Health Network Resources solely based on my LinkedIn addiction professional audience targeting the addiction industry.

How to Use LinkedIn for Drug Rehab Marketing and SEO Strategies

marketing-strategies-300x104 Treatment Center Marketing Strategies LinkedIn Level One's

Drug rehab marketing and SEO strategies must be used on LinkedIn. Not only for traffic on LinkedIn but also on Google. This is more so than ever with the March 2020 Google update. Google is now giving SEO credit for no follow links. LinkedIn has one of the highest authority rantings. The addiction treatment industry can’t afford to ignore LinkedIn anymore. It’s too valuable for potential referrals, potential clients, and search engine optimization.

Imagine having your profile to show up on page one of Google for drug rehabs (followed by your city.)  This is the ultimate power of LinkedIn, and we explain more below. We are the only drug rehab marketing agency that has this SEO in our marketing package.

Let’s first look at LinkedIn. LinkedIn has an internal ranking system that I am sure many have seen “You are ranked in the top 1%”. I can make someone that has 100, 300, or 500 level one contacts rank in the one percent. This algorithm takes into account a rush of profile views and is not an indication of your utilization of LinkedIn.  CLICK HERE to see your true performance on LinkedIn and compare it to my score of 90. Many addiction treatment center marketing strategies over-look this valuable tool.

LinkedIn Questions to include in Drug Rehab Marketing Strategies

Addiction-professional-Outreach-and-marketing-Behavioral-Health-Network-Resources-300x148 Treatment Center Marketing Strategies LinkedIn Level One'sThe first thing I ask is “How many level one contacts do you have?” The answer is usually around 500. Then I ask “How many groups do you belong to?” The answer is usually under 10. The last questions I ask is “How many people are following you?” The answer usually is I don’t know. I ask several other questions like; “Are you doing Pulse Posts?,” Are you sending them to your organization’s website?” and many more.

The most important thing I’ve learned as an Advertising Executive for the two largest papers in South Florida was that I wasn’t selling ads, editorials, web ads, inserts, and flyers. I was selling a large audience. I tell them for LinkedIn to be effective you need to have a big audience. You need to reach mass numbers of professionals that can assist in growing your business.

Addiction Treatment Marketing and SEO Be More Efficient

Addiction treatment marketing does not respect LinkedIn. However, this is the #1 professional networking website in the world. You cannot go anywhere else and reach a higher number of potential professional referral sources. LinkedIn is the world’s largest professional meeting place and the most underutilized medium with addiction treatment marketing strategies. If you’re not putting in the time to utilize it you’re missing out. There are many tricks and shortcuts to utilizing LinkedIn which I will feature in future posts.

Ask yourself “How much is my time worth?… $100/hr, $200/hr, $500/hr. If your spending 5 hours a week on LinkedIn, that’s 20 hours a month, …240 hours a year! If you do not understand how to maximize your time, and get a return, your just wasting time and money. If you’re interested in learning all the secrets, tricks, and back doors of LinkedIn, or want to inquire about our 90-day social media marketing package feel free to contact me at 561-235-6195, or info@behavioralhealthnetworkresources.com.

LinkedIn’s Power for Treatment Center Marketing

Sure, you can post on the main board, but are you reaching your contacts and the most connected in your field? For LinkedIn to be effective on a mass scale you need at least 5,000 targeted level one connections. You must consider this in your addiction treatment marketing strategies. LinkedIn offers many marketing resources for all industries.

If you have 500 level one LinkedIn addiction professional contacts, you can send a message directly to their board. Posting an article doesn’t mean they saw it. Everyone’s main board is always moving. Every time a connection posts something it gets added to the top of their level one connections board.  Hint, re-share your article 3 times a day (morning, afternoon, and night). Don’t have 5,000 level one connections?  You better be utilizing LinkedIn groups.

Addiction Outreach Needs to Join and Use Groups

You are getting the idea now that you need to reach a large number of targeted connections to get any exposure. If you have 5,000 addiction professional level one contacts (there are tricks in growing your level one contacts-more on that in future posts) the chances are much better than only having 500. Get the picture.

Linkedin-Tips-for-addiction-treatment-marketing-strategies-behavioral-health-network-resources-300x188 Treatment Center Marketing Strategies LinkedIn Level One'sIf you belong to 10 groups (LinkedIn allows you to belong to 100’s) and post in all 10 groups, you could reach 10,000+ depending on the number of members the groups contain. Now, if you belong to 50 groups you get five times more exposure. There are ways of posting in all 25 groups or more at the same time which takes less than 30 seconds. I will let you in on that secret next time.

Now, look at the followers you have. This can be found at the top your profile page, in the box underneath the top box that has your name on it. You can’t control or solicit for followers. People will follow you if they are interested in what you are doing on LinkedIn. I have over 24.000 addiction professional and behavioral health followers. These followers see my activity.

Social Media Marketing Audience

Social media drug rehab marketing marketing must be included in every treatment centers marketing mix. However, as a CEO you must realize that this takes time. You can’t gain access to this powerful tool overnight. It takes proper SEO on their blog posts and a distribution channel that they own. There are only a few options to tap into an existing large audience, and grow an audience of their own.

rehab-lead-generation-plan-behavioral-health-network-resources-300x199 Treatment Center Marketing Strategies LinkedIn Level One's

I switched fields in 2014 and have since grown my LinkedIn network to the following;

  • 20,000 Addiction Professional Level One Connections on LinkedIn
  • 24,000 Addiction and Behavioral Health Followers
  • Own 14 LinkedIn Addiction and Behavioral Health Professional Groups with over 50,000 members (Addiction Professional Referral Group has over 14,000 members)
  • Have 12,000 Facebook Addiction-Related Friends
  • Own 40 Facebook Addiction and Behavioral Health Groups with over 150,000 members
  • Active Addiction Professional Email List of 25,000
  • Have 2,300 Addiction related to Twitter Followers

Addiction Treatment Marketing Strategies Require a Large Audience

Linkedin-Tips-for-addiction-treatment-marketing-strategies-behavioral-health-network-resources-1-300x188 Treatment Center Marketing Strategies LinkedIn Level One'sThis is one of the largest professional audiences in the addiction professional field. I started Behavioral Health Network Resources and EMP Series C-suite addiction conferences with LinkedIn being the foundation of my company. Since February 2014, I have branched off into many areas for treatment centers, detox’s, and sales/service organizations. The biggest impact has been with drug rehab SEO services. This is the key for small to medium centers to survive the competition. All of this has only been possible because individuals see by my activity that I am a leader in the treatment center marketing arena for addiction professionals.

The Ultimate Hidden Power of Linked for Drug Rehab Marketing

Many do not understand the ultimate power of a LinkedIn profile. We already know LinkedIn has 550 million professionals on it. Consider this, Google has over 2 billion users every month. Getting a LinkedIn profile on page one of Google for addiction terms is the ultimate in drug rehab SEO. There is no other drug rehab marketing agency that has achieved this. Imagine if you ranked for money key search terms for addiction treatment.;

  • California drug rehabs (we are on page one)
  • opiate detox West Palm Beach (we are on page one)
  • drug rehabs West Palm Beach (we are on page one)
  • impatient drug rehabs San Diego
  • opiate detox San Diego
  • inpatient drug rehabs Escondido
  • alcohol detox San Diego
  • outpatient drug rehabs Van Nuys (our client has top organic slots with LinkedIn and Facebook business profiles)
  • drug rehabs Los Angeles (our client is on page one and in maps)
  • drug rehab SEO (3 top 10 listings on page one)
  • drug rehabs San Diego (our client is on page one)
  • drug rehabs New Jersey (our client is in maps and on page one)
  • drug rehab marketing agency (3 top 10 listings on page one)
  • drug rehab marketing (3 top 10 listings with my personal profile shows up on page one)
  • drug rehab SEO
  • drug rehab marketing consultants
  • drug rehab consultants

Not only is the traffic astronomically higher on Google, but think about the authority this has. Having your LinkedIn business or personal profile show-up one page one of Google gains instant trust. Combine page one rankings with your treatment centers URL and Maps and you are guaranteed a click through. Our drug rehab SEO has taken clients like SOBA College recovery from 750 keywords ranking on google to a whopping 4,000 in a 5 month period. Ask about our 90-day drug rehab SEO marketing and social media package.

Addiction Conferences Series on Social Media Tools for Outreach

All addiction treatment centers, sober livings, and sales and service organizations should have a large drug rehab marketing on social media. Bare in mind that posts should be high quality going to an in-depth blog article that is attracting, engaging, and touches an emotional level. Many outreach professionals do a poor job and distribute poor content. If you take the time to build a large targeted audience, make sure the content is worth reading to your target audience.

The problem is it takes time to build a targeted audience. Many organizations in our industry use short-term solutions to their long-term problem of generating clients. They are resorting to Google Ad Words and boots on the ground. This boots on the ground strategy are only exchanging the same referrals back and forth. They are only so many referrals that any center has at any given time.

Addiction-Conferences-on-drug-rehab-marketing-and-SEO-Blue-2-300x157 Treatment Center Marketing Strategies LinkedIn Level One's

The big payoff is having a large targeted audience you own and being able to get your message to them. This should include private clinicians, EAP’s, attorneys, hospitals, etc.. LinkedIn is where they are. Want to learn how to gain access to these untapped referral sources? You can learn more at our addiction conferences Series. “Get Linked for Addiction Professional on 5/20/20. We will cover how outreach can utilize LinkedIn to gain new referral sources, drug rehab marketing, and utilizing LinkedIn for SEO.

Treatment Center Marketing Strategies What Can LinkedIn Do?

stop-wasting-time-linked-in-post-300x169 Treatment Center Marketing Strategies LinkedIn Level One'sWe provide Addiction conferences (read the over 30 testimonials from one of our SOLD out events like the Addiction VIP Symposium). We also provide our 90-day drug rehab SEO and social media addiction treatment marketing packages tapping your organization into our large audience. This program also grows an audience for you and will set-up referral relationships that are extremely valuable to treatment center marketing professionals,

LinkedIn addiction professional profile package, connecting private clinicians, EAP’s, Interventionists, LMHC’s, attorneys, detox centers, and all addiction-related businesses. I have several treatment centers that have contacted me as a marketing consultant. BHNR has done marketing for;

  • Recovery Bay
  • SOBA College Recovery
  • Sober District
  • Emerald Neuro Recovery
  • Harmony Grove Recovery
  • Challenges Treatment Center
  • Sigmund Software
  • Edna’s Sober House
  • helped high-level addiction professionals find employment

Utilize These Addiction Treatment Center Marketing Strategies on LinkedIn

Addiction treatment center marketing strategies are greatly needed for drug rehabs, sales and service organizations, and professionals. Use this informative article or give us a call at 561-235-6195 about our LinkedIn drug rehab marketing training, LinkedIn profile management and our treatment center 90-day SEO and social media package including LinkedIn and Facebook. We present nationally “Get Linked for Addiction Professionals,” and have held 16 addiction conferences.

We can tell within 60 seconds of looking at a profile if an individual is utilizing LinkedIn or just wasting their time. With the current landscape of the behavioral health industry this a is must for all treatment center marketing strategies and addiction treatment centers overall.

LinkedIn-Addiction-Professional-Rehab-Marketing-Groups-Behavioral-Health--300x225 Treatment Center Marketing Strategies LinkedIn Level One'sJoin Addiction Professional Referral Group, our most popular LinkedIn group with 13,000 addiction professionals and get connected with many drug rehab marketing professionals. They are trying to assist clients when they cannot provide the needed services. This group provides the latest addiction and behavioral health information in the industry. It also lists addiction and behavioral jobs from companies that are hiring. You will also get the latest information on addiction conferences and networking events. Some of the other information includes accreditation Information, treatment centers and Detox’s that are for sale, and buyers that are interested in purchasing addiction treatment centers, and much more…

If you are in the addiction treatment industry become part of my Addiction Professional Network of 24,000 level one connections on LinkedIn by clicking here and  learn about drug rehab marketing.

Addiction-professional-Networking-Groups-Behavioral-Health-Network-Resources-300x200 Treatment Center Marketing Strategies LinkedIn Level One's

60 of the Webs Best Addiction and Behavioral Health Groups to Join with over 210,000 Members

Charles Davis LinkedIn Top Contributor

A list of drug rehab SEO citations for addiction treatment centers.

Drug Rehab Marketing Citations Hurt CEO’s

Why are Drug Rehab Marketing Strategies Important?

Drug rehab marketing citations has become a difficult task for generating leads. You probably clicked on this article to find out what new trouble is going on with addiction treatment centers owners. If you don’t know what a citation is and how it can generate treatment calls you are in the correct place.

Citations are the foundation that enable you to rank on page one of Google. Google critically checks these for several reasons. It wants to know you are a legit business therefore you must register on highly rated listing websites. Google also wants to prevent spam in the maps section. Many rehabilitation centers have done a poor job with citations.

There is a considerable increase in the number of Addiction Treatment Centers countrywide and new marketing laws. If you’re solely relying on boots on the ground your center is a great risk on many levels. This also means to attract more clients to your center; you must find a way to rise above the competition.

Your advertising and marketing strategies must be exceptional both on and offline. Every successful business today has an online presence. Let’s look at how you can improve your online marketing strategy.

99% of Drug Rehab Marketing Doesn’t Rank on Google

Ninety-nine-percent-of-centers-do-not-rank-for-drug-rehab-marketing-300x225 Drug Rehab Marketing Citations Hurt CEO'sOld drug rehab marketing strategies die hard. Rehab Owners have always relied on PPC as their main strategy. In 2019 that strategy is no longer as effective. The benefits of organically ranking on page one of Google for key terms greatly outweighs PCC. Since 99% of your competition is not there, this is the best way to compete against the big players and the aggregates. Consider this, Google AdWords, or PPC only generate 2% of page one clicks. Google Maps and the first three organic slots get about 60% of the clicks. The best part is you do not have to pay for the click over and over again.

Try and Google “drug rehabs” followed by your city. Then Google “drug rehabs” followed by your state. In an example, drug rehabs Los Angeles, and drug rehabs California. You can see who is paying for the clicks and who ranks in maps and the first three slots organically. You want to rank on page one for all your key services like;

  • Drug rehabs
  • Inpatient drug rehabs
  • Outpatient drug rehabs
  • Opiate detox
  • Alcohol detox
  • Sober homes

Drug Rehab Marketing Citations Help Search Engine Optimization (SEO)

Drug rehab marketing citations and SEO go hand in hand. SEO is a process used to improve a website’s rank in Google’s search results. For every addiction treatment center to successfully create marketing campaigns, they must follow certain steps in search engine optimization. What are the top 3 things to do for SEO with drug rehab marketing?

  1. Start by doing keyword research. This is the first step in optimizing your website. To do this, use platforms such as Google Keyword Planner which will help you explore the various keywords others in your industry use. Having knowledge of these keywords is imperative because it helps you develop a marketing strategy in the same language your audience uses to communicate. So when potential clients are looking for an Addiction Treatment Center, they will most likely search using the same wording thus making it easier for them to find your site.
  2. Once you identify your keywords, use them in various pages of your site, ensuring you have one primary keyword for each of your pages. This helps in ranking your site’s individual pages each time someone uses a unique keyword to your nice. It helps you grab the user’s attention before they can move on to your competitors’ sites.
  3. Over and above using the right keywords, SEO also involves instinctive site design. This means ensuring your images are adequately compressed, videos embedded, and that your site has efficient HTML coding. When all these elements are put together, your site will have a greater presence that attracting new clients to your Addiction Treatment Center.

Capitalizing on Back-links Increases SEO

getting-backlinks-with-drug-rehab-marketing-300x157 Drug Rehab Marketing Citations Hurt CEO'sThe key to drug rehab marketing on the web is back-links. This was a lesson learned by drug rehab centers in Florida. The new marketing laws originated in the Sunshine State. Once these new laws started many ethical operators found themselves struggling. Back-links also known as external or inbound links are those that point from other sites back to yours. When back-links are used properly, they help search engines decide how popular and authoritative your site is, as well as its relative significance on the web.

Back-links ultimately help make your site popular. In Google’s algorithm for Page Ranking, every time a hyperlink occurs in a web page, it is taken as a vote of confidence for that particular page’s websites recommend other sites with quality content to their audiences. This is why drug rehab marketing citations are important. For instance, a pharmaceutical site is likely to an Addiction Treatment Center. A website about fishing licenses is likely to link to a site about fishing and so on and so forth. So, the more other sites back-link to yours, the higher your SEO ranking.

Building SEO Back-links Requires a Good Drug Rehab Marketing Agency

main-goal-of-drug-rehab-seo-blog-writing-is-page-one-ranking-on-Google-300x300 Drug Rehab Marketing Citations Hurt CEO'sA good drug rehab marketing agency will know to build industry back-links. Back-links are not just about making your site popular. They are a key component of drug rehab marketing. Your site will not just get a good Page Rank because of the number of times other sites have linked to yours. The system also factors in trust, authority, and relevance of your site and content.

In fact, some back-links can work against your ranking. If your back-links seem unnatural, Google will penalize you thus pushing your site further down in the Page Rank system. For instance, if your Addiction Treatment Center is back-linked to a Hunters Club website, this would be an example of unnatural back-links.

The basic guideline for using back-links is:

  • Good back-links are derived from authority websites in your industry. These are non-spam-my websites with content that is similar to that on your site. They are from experts who write about topics similar to yours. However, you can get creative and use drug rehab marketing on websites for cities and towns..
  • Bad links are those that are derived from websites that have no relationship to yours. For example, an insurance brokerage site back-linking to a dog training site. Search unnatural links only harm your ranking.
  • Ugly back-links are those that come from spam sites, link farms, sell links and sites with poor quality content.

What Are Drug Rehab Marketing Citations?

citations-play-a-vital-role-in-drug-rehab-marketing-and-SEO-300x184 Drug Rehab Marketing Citations Hurt CEO'sNAP stands for name, address, and phone number. This is the basic info businesses provide on their online platforms to make it easy for clients to find them. Additional information that is important to have on your site includes hours of operation, the physical location of your business, type of business, and social profiles aligned to your business.

Every time NAP data is recorded on a site, it is referred to as NAP citation. NAP citations are crucial in making your business visible both online and offline. They also help users to understand what your business is about, what services you offer and how to reach you. If NAP citation is not properly done, however, they can send mixed signals to core search engines such as Google and data generators, leaving those who visit your site more confused about you and your business.

Citations Relationship to SEO

Poor citations equal bad drug rehab marketing which translates to SEO ranking. This is one of the lessons that need to be learned from “Drug Rehab Marketing SEO Vs. Digital Darwinism.” It’s a crucial lesson because search engines also rely on understanding your business when ranking.

So how can you build citations for your Addiction Treatment Center? Marketing for an Addiction Treatment Center differs from marketing for any other business. It’s critical to use the correct citations for this unique industry. Search engines such as Google already know a whole lot about your business.

However, it still needs to use aggregated data to make decisions on what is displayed in search results. For instance, if a user types ‘find a drug rehab close to San Diego, California, Google can decide to use a local citation of your Addiction Treatment Center in Indiana in displaying the search results.

California Drug Rehabs Need SEO

Addiction-treatment-marketing-specials-provide-valuable-information-for-drug-rehabs-300x228 Drug Rehab Marketing Citations Hurt CEO's

Drug rehabs Los Angeles are struggling from new patient brokering laws and Legit Script certification. To be eligible for Google AdWords, and PPC on Facebook you need Legit Script certification. This is making it difficult for many addiction treatment centers across the US.

This is also true for the best drug rehabs San Diego rehabilitation centers. They have little understanding in search engine optimization. They are uneducated on the over 200 ranking factors that Google spiders are looking for to rank pages.

Getting on the first page of Google is a difficult task even for the best drug rehab marketing and SEO specialists. This process takes time. Rehabilitation centers can expect to wait for about 90-days to be making an impact on the SERPs. However, the payoff is that the first 3 organic rankings on page one of Google get bout 60% of the clicks.

Citations Are Not a Guarantee of Page One Rankings with SEO

A citation is not a guarantee that your business will appear in the search results but it’s very useful for location-specific searches. Google always takes into consideration local citations when presenting search results. That is why your NAP citations should be as specific as possible. While citations are the foundation of SEO, there are many other things that must be done.

Here is where the biggest problem for drug and alcohol addiction treatment centers lie. There is so much to be done however this comes at a cost. Many CEO and Marketing Directors do not have a large enough drug rehab marketing budget. They are too used to using pay per click which is not as effective in 2020. Drug rehab SEO takes time, money, and dedication to work. It takes approximately 3-4 months to start ranking for popular long-tail keywords. This only happens when many things are done correctly.

For Addiction Treatment Centers, citation building and local marketing yield best results. When business owners work with industry experts who understand the relevance of vertical directories. Working with a professional will help guarantee visibility and the highest reach for your Addiction Treatment Center, within the addiction treatment industry.

California CEO’s Get Proven Drug Rehab Marketing and SEO Training on 5/20/20

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CEO’s must first understand that ranking organically on page one for key terms is paramount to generating clients. A few understand that ranking organically can generate 1000’s of calls without repeatedly paying for the click. Behavioral Health Network Resources holds three addiction conferences every year on drug rehab marketing. check out our next event providing drug rehab SEO solutions and outreach tools for referral sources. This addiction conference is on 5/20/20 and should be attended by all addiction treatment centers.

These much needed c-suite executive events provide immediate solutions to Owners long-term problem of generating clients and outreach tools. This event covers;

  • How to ethically fill beds?
  • What is the AdWords, Legit Script controversy?
  • Teach what to do for SEO
  • How Google AdWords and Legit Script are wasting marketing dollars?
  • Why 99% of rehab websites have SEO holes on their websites repeatedly wasting $10,000’s of dollars?
  • How to properly use press releases to generate leads?

Learning Drug Rehab Marketing and SEO Strategies

CEO-gaining-knowledge-from-addiction-conferences-300x208 Drug Rehab Marketing Citations Hurt CEO'sDrug rehab marketing is a difficult task. A complete understanding of SEO, back-links, and citations is critical. The main area of drug and alcohol addiction treatment centers need to focus on is search engine optimization. Relying on Google AdWords, PPC and Legit Script certification is no longer effective.

With the lead generators and large treatment centers spending over $500,000 per month the smaller centers are wasting advertising dollars. The small centers need to play smarter. They need to incorporate SEO in their drug rehab marketing. Reach out to us at 561-235-6195 we can provide a no-obligation drug rehab SEO report and show you how you are wasting advertising dollars.

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Drug Rehab Marketing Strategies and Struggles for California

California Drug Rehab Marketing Strategies Are Critical

Drug rehab marketing strategies are a difficult task across the United States for addiction treatment center owners. Many are running to get Legit Script certification and putting on boxing gloves for Google Ad words. They are suffering from drug rehab SEO digital Darwinism. California is experiencing new laws and regulations to control patient brokering. Many are stuck in a rut with outdated marketing strategies. What they don’t understand is there are better ways that produce a lower cost per acquisition. There are 4 ways drug and alcohol addiction treatment centers obtain a lower cost per acquisition;

  1. social media
  2. content marketing
  3. organic SEO
  4. press releases

How To Strategically Build a Referral Network in California?

In 2020 it’s critical for California drug rehabs to build a referral network. They can do this with calculated drug rehab marketing strategies. Most of us have heard the phrase, “You can’t be everything, to everyone,” right? Unfortunately, when it comes to drug addiction and mental health, that statement does not ring true. Everyone knows someone who has been affected by this illness. It could be our own families, friends, co-workers; even some of us in our own lives have dealt with this affliction.

Why you are fighting every day in this industry, is probably driven – like ours – derives from one of those connections, and we want you to succeed! There are several proven strategies in the digital media space. This is a crucial step you need to take, to achieve your goals of building your treatment center in today’s world.

What Are the Top 7 Reasons Drug Rehab Marketing SEO Strategies are Needed in California?

Top-7-reasons-Social-Media-is-used-for-drug-rehab-marketing-300x200 Drug Rehab Marketing Strategies and Struggles for California

Getting involved with social media is more important in 2020. Utilizing social media for lead generation and generating treatment calls can do two things. It will generate immediate leads and it will also increase SEO and organic page rankings on google. Here are the top 7 reason’s for drug rehab marketing strategies.

  1. Decreased Marketing Costs – The first, and most important reason that businesses use social media, is the fact that is the most cost-effective way to market a business – by far. By keeping marketing costs down, businesses can then use that capital for reinvesting in, or expanding, or whatever they see fit for their business.
  2. Increased Inbound Traffic – Social Media Profiles are valuable for creating an avenue for clients to begin to engage with you. By keeping up your presence with original content, adding other sites links back to your treatment centers website and distributing those linked posts on multiple social media platforms, you open up all those channels for another opportunity for a new visitor or client. The more quality content you release on social media, the more inbound traffic you’ll generate, and the more customers will connect with you.
  3. Connect with Potential Clients – Many people today log into their social media accounts often and the more your information is being promoted the more change they will use your product or service. Did you know 74 percent of Facebook users visit daily?
  4. Build Relationships with Current Clients – By continually posting and monitoring your social media channels, you will be able to promote the different levels of care you offer and treatments, as well as handle any questions or concerns in real time. Unlike print, radio, or television, you will be able to see exactly how your promotion is doing by the amount of engagement, likes, shares, comments, etc.
  5. Higher Brand Authority – By syndicating information about your treatment center, your brand will soon become the authority in your industry, or at least in your local area. For example: by providing information and answers, for those individuals with questions about what recovery options are available in a post, they will often share that information. With your brand prominently placed, it can further your reach and will contribute to the growth of your network.
  6. Better Search Engine Rankings – SEO is vital in 2020 with drug rehab marketing strategies. Google has always stated that they rank a website higher by the content on that site, and how useful a person searching for that info might find that site & content to be. By posting relevant content about addiction treatment, mental health, and new therapy options, the search engines will see you as the authority in that market – thereby, awarding you with higher rankings. This is especially true for local businesses that are actively receiving online reviews, as well.
  7. Social Media is the New Search – For many people today, when they are on their computer or mobile phone and have a need for a particular product or service, they are now as likely to search on their social networks for the answer from their friends and groups, as they once were to use Google, Yahoo, Bing, etc. This means that for a large number of individuals, when they need to look for a drug treatment center, they are more likely to look to their online social networks for possible solutions, rather than just using a search engine, such as Google or Bing. And the numbers in this group grow every day.

Successful treatment centers are already marketing this way. You are losing business by not being actively involved with social media. The sooner you begin, the sooner you will see the benefits of building a virtual community, by watching your followers share with their friends and so on. Don’t lose this business opportunity to your competitors, by sitting idle. Imagine if you started a year, or even six months ago, how much new business you would have.

The bottom line is, the longer you wait, the more you have to lose. Social Media is here to stay and only getting bigger. When it is done right, it leads to more traffic and more clientele. 

Content Drug Rehab Marketing Strategy

how-to-use-a-content-drug-rehab-marketing-strategy-e1561368915876-300x273 Drug Rehab Marketing Strategies and Struggles for California

So, how does your drug rehab marketing stay consistent on Social Media in relation to your blog in 2020?

The answer is content. Consistent content, meaning you post every day on social media, and as often as you can on your website. When asked whether back-links or content are better, the answer is they are both important implementing both is the ideal strategy. Sadly, many people in the drug treatment industry have been burned before by “SEO” companies. This is because they either don’t understand link building or don’t have the resources to do “white hat” link building. The outcome from this has been a loss of time and revenue for many in this industry.

Content is one of those items you can control, because you are the one placing it on your center’s website, as well as sharing it on Social Media. Actively controlling content is important with drug rehab marketing strategies. You then have the further option to boost that material. This can be done using smart channels organically or by paying Google and Facebook to promote that content for you. that is assuming you have Legit Script certification and are approved to use the paid platform. Will get into why Google Ad Words is costing many small to medium size centers to waste huge chunks of marketing dollars.

How Can California Use a Drug Rehab Marketing Content Strategy?

California drug rehabs like Harmony Grove Recovery are feeling the pressure of new marketing regulations. They need to understand how to use content. Content marketing refers to the management of basically any & all content that you create and own. This could be written, visual, or even a downloadable PDF or E-Book. It is the piece of your marketing strategy that continuously demonstrates who your treatment center is, and should highlight the expertise you offer to your industry.

Surely, you know how important unique content is to the growth of your digital asset. However, when you establish a drug rehab marketing content strategy, there are some key things you should think about. Among those are:

  • Does your content have SEO for keywords?
  • Who are you creating the content for?
  • What is the question, you are going to answer for that audience?
  • How is your program unique?
  • What content formats will you produce?
  • Which channels will it be released through?
  • How will you manage the creation and publication?

Again, by building great content, the search engines will reward that page with rankings. When content is done right, it will be shared across all the social networks. This is the goal – to create social signals and back-links.

Drug Rehab Marketing Using SEO How to Beat the Big Boys in California

why-drug-rehab-SEO-beats-the-big-addiction-treatment-centers-300x169 Drug Rehab Marketing Strategies and Struggles for California

How to increase drug rehab SEO strategies? We look at 100’s of addiction treatment center websites every month. Over 90% do not have search engine optimization. Some don’t even have a blog, and the ones that do have glaring issues. Here are some of the biggest mistakes made by substance abuse treatment centers on their blogs;

  • Length of the blog is only 600-800 words
  • The content is just fluff, it is not attracting, engaging, and does not touch an emotional level
  • No H Tags or useless H Tags
  • There are no pics, or pics are missing keyword ALT descriptions
  • The blog post is not focused on a single long tail keyword
  • No SERP descriptions, or too short, or too long
  • Blog posts are not categorized for long tail keywords
  • Orphaned blog posts

Drug rehab SEO blog writing has not been used because centers have traditionally relied upon Google Ad Words and “boots on the ground” strategies. With increased competition, new laws and regulations this is not viable for the small to medium size rehabs. Some of the big centers and treatment call centers are spending in excess of $500,000 per month. They are also paying less for the same keywords than the smaller centers.

This leaves the uncomfortable territory of Drug Rehab SEO. We’ve watched many Florida centers fall because they failed to adopt a search engine optimization strategy. The thing is paid ads only get 2% of page one clicks. Google maps and the first three organic listings get 60-70% of page one clicks. You also need to consider the paid ads are generating a lot of Medicaid and Medicare calls.

Press Releases Used Correctly Increase SEO and Back-links

Press-Releases-benefit-drug-rehab-marketing-and-SEO-if-used-correctly-e1561370220257-300x228 Drug Rehab Marketing Strategies and Struggles for California

Press releases are an underutilized tool in drug rehab SEO. Most press release services do not cost a lot of money, and you are able to reach a large number of people. Compared to other paid online advertising, press releases when done properly can be a more financially efficient way of advertising.

We recently sat down with Kevin Leonard, CEO of The Recover an industry leader in drug rehab marketing and press releases. Here is what he had to say;

Consumers are affected by many online channels. Whether its a post to social media, or what’s discovered through a Google search; it will have a considerable influence on how your consumers view your drug treatment center, the recovery business, and your competitors.

The Recover is a health and addiction news resource, which provides non-bias information about health-related topics. As a trusted news source, our stories get picked up by ABC, NBC, CBS, Google News, and many others. Our articles have the ability to reach over 50 million readers through our affiliate network of news outlets. For information about our services please contact our office to discuss a strategy for your treatment center.

They have assisted drug and alcohol treatment centers in boosting online awareness, driving website traffic and reaching brand-new consumers. A press release is one of the best ways for centers to build back-links, increase awareness and is a cost-effective way to impact your treatment center’s growth.

How to Effectively Use Press Releases for Drug Rehab Marketing

As many substance abuse treatment centers don’t understand SEO,. They know even less about effective press releases. Two of the main struggles are what websites are best for distribution, formatting the content, and what type of “stories” are actually newsworthy. Keep in mind legitimate press release services will not allow you to publish general information or self-promotion types of posts.

The Top 28 press Release ideas for Drug Rehab Marketing

  1. Sponsor a local event and write about it
  2. Take a stand on a controversial issue
  3. Announce a new hire, or someone’s promotion
  4. Talk about a new milestone your center has reached
  5. Share your client’s success stories
  6. Publish a collection of testimonials from satisfied clients
  7. Create a podcast and write about it
  8. Share a free “PowerPoint” about your center’s levels of care available at Slide Share
  9. Announce the release of a new video available on your YouTube channel
  10. Establish a scholarship program for people who do not have the ability to pay
  11. Publish your center’s treatment options with a local charity
  12. Share a free “FAQ” sheet available at your center’s website
  13. Share your treatment center’s mission statement
  14. Publish a story about what makes your center different
  15. Create a list of amenities your center offers
  16. Share a link to a new blog page and describe what it is about
  17. Announce you are offering (MAT) Medication-Assisted Treatment as a part of your recovery approach
  18. Publish a story on why you do not offer Medication-Assisted Treatment
  19. Identify a trend you are noticing within the recovery industry
  20. Debunk a common myth in the treatment business
  21. Create a list of what to bring to rehab
  22. Publish a story about what to expect when someone enters your center for treatment
  23. Tie your press release to a holiday
  24. Answer the most common three questions potential clients would want to know about your center
  25. Mergers and acquisitions
  26. Office relocation or opening a new sober living
  27. New technology trends affecting your industry
  28. Expert opinion about a topic in the recovery business

These are just a small sample of the literally thousands of examples you can write about. Making Press Releases a part of your overall digital strategy is a must. When you combine content, with PR, and share it on social media, you have created the ability to reach millions of people nationwide.

The Recover.com is a Panelist at the California EMP Addiction Conference

Addiction-Conferences-EMP-Series-on-August-6-2019-300x157 Drug Rehab Marketing Strategies and Struggles for California

Drug rehab marketing, SEO, web page content quality, social and local signals, and quality back links are just 5 ranking factors of 200 ranking factors that Google uses. The Recover will be sharing press release secrets you can put into place immediately that are low cost and produce admits. If you would like to get started earlier on press release you can call Kevin Leonard at 888-510-3898.

The California Addiction Conferences EMP Series 8/16/19 event will have a total of 5 proven leaders. Each sharing proved business and drug rehab marketing strategies that compete with the big players. These are proven and cost-effective ways to impact your treatment center’s growth.

opiate detox West Palm Beach is educating on Narcan and nalexone.

Opiate Detox West Palm Encourages Narcan Education

Opiate Detox West Palm Encourages Narcan to Prevent Overdose

This article, opiate detox west Palm encourages Narcan Education to save lives. Hopefully will bring light to the negative stigma that is being reinforced by the media. Headlines below are in newspapers, magazines, and reported on the daily news now on a horrifyingly regular basis. Many of these articles have perpetuated that Narcan entices addicts to continue to use. This article provides much needed information on this life saving drug.

Typically, in the context of somebody who was found unresponsive and unable to be resuscitated from opiate overdose.  The sad and scary reality is that novel opioids, not FDA approved drugs and often not even labeled for human consumption, are constantly being synthesized and sold by drug dealers across the globe.

Basically, clandestine scientists work in the laboratory to move some atoms around, making synthetic opioids such as acryl fentanyl or tetrahydrofuran fentanyl from known parent drugs like fentanyl (which is the most potent FDA-approved opiate used in human medicine at about 50 to 100 times more potent than morphine and 30 to 50 times more potent than heroin).  The drug dealer’s goal is to make a cheaper, stronger, easier to transport product to get addicts “higher” and make more money.  The unfortunate side-effect is that these new synthetic opiates are so strong, in fact, that people are dying from the minutest amount laced into what they think is heroin.

Headlines on Narcan and Naloxone

rEINFORCHING-THE-HEROIN-EPIDEMIC-WHOLE-HEALTH-300x157 Opiate Detox West Palm Encourages Narcan Education

Some think Narcan is giving a license to addicts to continue using knowing they can be brought back to live. Fact check, this is not true. This is one of the reasons why opiate detox West Palm encourages learning how to administer this drug across populations. The headlines have been all over.

“New Naloxone-Resistant Drug Acrylfentanyl Is a Public Health Emergency” (Cision PR Newswire); “Narcan-resistant Drug Appears in Indiana” (EMSWORLD); “Narcan resistant synthetic opioids found in Kentucky” (New Objectives/Blog); “Fentanyl Found in Georgia Resists Life-Saving Naloxone Antidote” (Newsweek)

Logic would dictate that people would never intentionally put something that could very easily kill them into their bodies.  But, logic and addiction are often mutually exclusive, and so goes the unrelenting strength, power, and counter intuitive destructiveness of the disease.  As a matter of fact, addiction treatment patients say that when they hear somebody has overdosed they will intentionally seek out that person’s supplier because it is “good stuff”.  Very scary situation and one which has cost countless lives as this opioid epidemic rages on. This is not because they say “Narcan will bring me back, so it’s OK to continue using.”

Narcan Education Can Save Lives

The second reason opiate detox West Palm encourages is it saves lives. There is another problem seen by opiate detox West Palm. These these new synthetic opioids- the so-called “Narcan-resistant” concept of these powerful drugs.  The most common cause of mortality in opiate overdose is fulminant respiratory depression (i.e. the patient simply stops breathing).  If the patient stops breathing there is no oxygen inhaled to reach vital organs such as the heart and brain.  Prolonged respiratory arrest leads to death or permanent organ damage.

Education-Keyboard-300x200 Opiate Detox West Palm Encourages Narcan Education

Brain damage from cerebral anoxia can occur in as little as six minutes.  Narcan is the one pharmacologic “antidote” we have to combat acute opioid overdose and death, but it can be far less effective when new synthetic opioids are in the patients’ body, making overdose, organ damage, and death all the more probable even when Narcan is given promptly.

To be completely accurate, the term “Narcan-resistant” is a bit of a hyperbolic misnomer.  Narcan will still work in patients overdosing on these new synthetic opiates- that pharmacology doesn’t change, but much, much more is needed to reverse respiratory depression and stave off death.  This is because synthetic opiates bind so strongly to the body’s opiate receptors where Narcan is trying to attach to reverse the opiates’ effect.

This relative resistance is one reason that Evzio, a Narcan auto-injector (think Narcan epi-pen), recently increased their dose from 0.4mg to 2mg.  The 2mg dose is certainly more effective. however, there are even still cases where it is not potent enough!  What this comes down to is that we need some other method to be able to keep patients alive, keep oxygen-rich blood circulating to vital organs, until EMS can arrive, stabilize, and transport the patient to the emergency department.

Opiate Detox West Palm Says Learn Overdose Prevention Skills

Opiate detox West Palm Beach is only one city in the US that is trying to educate on Narcan. Drug rehabs Across the US should be providing widespread proficiency and training in overdose prevention. Particularly treatment centers, sober homes and patients’ family members, who are in contact with those suffering with addiction.

Overdose prevention means the proper administration of Narcan. It’s, the ability to activate emergency response and initiate CPR, and the utilization of Automated External Defibrillators (AEDs).  These are all necessary skills if we are to do everything we can to save a patient who has overdosed on opiates. Please consider learning these life-saving skills of “overdose prevention”

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Drug Rehabs Marketing Focusing on education

Drug Rehabs Losing Business Marketing Focus

A Snapshot of the business and Drug Rehabs Marketing Side

Drug rehabs during 2019 and for approximately the last five (5) years have been experiencing a trend which has been infecting the financial health and welfare of the addiction treatment industry. Dale Redlich, CEO of Pay-2-Patient and well respected past treatment center owner for over 20 years provides this article with his insight on some issues that owners are facing in our industry with this article.

Drug rehabs have been experiencing a trend that has manifested itself in recent years with;

  • downsizing
  • bankruptcies
  • selling off of assets
  • staff firings
  • lack of staff replacement
  • lack of staff additions
  • lower staff salaries
  • changes in marketing techniques
  • development  of joint ventures with financially sound publicly traded companies
  • mergers and acquisitions

In addition, there is a desperate attempt by many owners and operators of addiction treatment facilities (including the detoxification and lab segment) to develop new relationships. These include banking, investment, and other financial relationships which might result in an infusion of new capital into an otherwise unhealthy marketplace. Basically, inexperienced drug rehabs and operators where wasting financial resources in an attempt to “out do “ their competitors. They are trying to offer more and more luxury within their drug rehabs. They are attempting to compete for a very limited supply of high paying clients

This trend has and will continue to affect not only full-service outpatient, PHP, inpatient, and residential addiction treatment centers West Palm Beach and across the nation, but also all of the ancillary support businesses including, sober living facilities, halfway houses, and private practice therapists as well as labs.

Drug Rehabs Pain Points

Warning-signs-for-drug-rehabs-and-addiction-treatment-centers-300x276 Drug Rehabs Losing Business Marketing FocusThe signs have been evident for a substantial time period, but the problem has been and will continue to grow more severe as time continues. The main pain points of drug rehabs are marketing and billing. These are the two hands that are feeding any addiction treatment center.

Many centers have poor drug rehab SEO that is costing them big dollars in the wasted marketing budget. The second biggest pain point is the abundance of money left on the table from substance abuse billing and utilization review. The biggest concern is that some owners think they have this under control. The reasons for this trend varies but in general, it can be seen as being attributable to a number of predictable factors such as;

  • poor marketing strategies and  drug rehab SEO solutions
  • a severely growing level of competition for the same patients
  • lack of education on the web marketing and search engine optimization
  • changes in the number of payments made for treatment by the insurance industry
  • new and far-reaching legislation which has severely limited the ability of such facilities to engage in traditional marketing
  • a lack of sufficient capital from an operational standpoint
  • rapid and unnecessary expansion
  • an attempt to offer only the most high priced luxury

It may also be seen as a failure of the new wave of financially inexperienced and under capitalized drug rehabs and opiate detox West Palm Beach centers who have been unable to foresee such trends and also have miscalculated the effects of massive changes occurring in the insurance marketplace both for in-network and out of network providers.

Insurance Companies Controlling the Drug Rehabs

insurance-companies-not-paying-addiction-treatment-centers-300x164 Drug Rehabs Losing Business Marketing FocusOne area which evidences this trend in the insurance industry. It is the growing direction for providers to attempt to change from out of network to full in-network providers. Most facilities these days are desperately becoming only in-network providers even though the amount per day paid by the carriers for in-network benefits has steadily been falling.

No longer do the carriers have to devise methods to try to force drug rehabs to become in-network.  It was only a few short years ago when the carriers were paying exorbitant amounts per day to out of network providers and the thought process of owners at that time was to remain out of network in order to reap the benefits of the absurd amounts of money which the carriers were paying for out of network benefits.  This could not continue forever.

When Insurance Companies Send Payment Directly to Clients

In fact, there are some insurance carriers such as Federal Blue Cross and Empire in Florida which continued to pay large unsustainable amounts directly to centers clients. The carriers continue to issue their reimbursement checks directly to the patient or subscriber. This results in many cases with the insurance checks being cashed by the patient. Thus the drug rehabilitation center is out of their earned money. If you are in this situation you can contact Dale Redlich, CEO of Pay 2 Patient at 954-592-1921. They specialize in collecting from insurers that pay the patient directly.

Understanding Drug Rehabilitation Centers Money Owed

Behavioral-Health-Collections-for-Drug-Rehabs-300x150 Drug Rehabs Losing Business Marketing FocusObviously, this was and continues to damage the providers financially. They are rendering services in good faith but never receiving the checks from the carriers.  The reality is that many providers did not even realize that their check-in reimbursement for services rendered had not even been sent to them by the carrier. Some of the providers are losing exorbitant amounts of money in this fashion. Many do not realize this when it is happening.

The result of all of the above circumstances is that the drug rehabs have split into the “have’s” and “have-nots”.  If you attend industry events you will likely realize that not only have the attendance numbers plummeted but the actual exhibitors themselves. They are often comprised only of the larger most well funded (and often time owned by publicly traded companies). Many centers are looking for smaller, focused events that also provide business and drug rehab leads education to survive the competitive landscape. In addition, they need to implement strategies of how to properly prepare for these addiction conferences.

Allocating Drug Rehab Marketing Drug Rehab Marketing Dollars

It is unbelievably expensive for a facility to finance large numbers of their marketing staff to attend these events. Many are only marketing to other marketing staff from other facilities. This is financial lunacy, without getting educated on proven business and marketing strategies. Unless the provider has extremely deep pockets which some of them still do.

The savviest operators realize that the money spent on traditional marketing and attendance at events that do not provide proven business and drug rehab marketing practices. The money spent is much better utilized with drug rehabs leads, social media and other types of online selling of their services. One of the biggest mistakes they make is using boots on the ground as their main marketing strategy. Without a robust, healthy and planned marketing mix, many are at great risk of closing their doors.

Getting Control Over Debt Collection and Revenue Cycle Management

Substance abuse billing and revenue cycle management are critical areas for owners. So, where does this leave us? The purpose of this article is to educate drug rehabs on the vast amount of lost revenue that is left on the table. The key areas that need to be addressed are; billing,  utilization review, and drug rehab SEO marketing.

increasing-lost-revent-with-debt-collection-300x281 Drug Rehabs Losing Business Marketing FocusHowever, at the same time that are certain methods which at almost no cost can result in the infusion of additional capital into a sagging P/L statement. Substance abuse billing and debt collection with revenue cycle management for drug rehabs is one potential partial solution to the financial problems being experienced in the healthcare industry and in particular, the addiction treatment industry.

The collection of a debt is a financial strategy which has been around since the time of the money lenders in biblical times. If a company lends money, or advanced money or fails to receive legitimate funds on component aspects of its business it should be entitled to take appropriate action steps to recover the resulting debt if such debt is attributable to the loan or advancement of funds to the potential debtor. There is nothing immoral about a company taking steps to collect its fair debt, In fact, it is business malpractice not to go after the fair debt which is owed.

What is Drug Rehab Revenue Cycle Management?

Revenue Cycle Management is a fancy way of describing the method of tracking accounts receivables.  Utilizing such funds at the appropriate time to pay the operational internal debt on an ongoing and predictable basis is critical. Substance abuse billing and revenue cycle management are two key areas centers to look at closely. Drug rehabs are leaving 20-30% of their revenue on the table. Treatment centers need to evaluate their substance abuse billing every year. It is advantages to bring 2-3 billing providers every year.

Evaluating several different substance abuse billing and utilization companies will ensure there is no money left on the table. The insurance companies are playing games with reimbursements, and these companies on the front line. Many billing companies will get lazy after the low hanging fruit is gone. There are many drug rehabs that are owed big dollars. Not knowing how to code is only one of the issues causing this problem. This is one of the biggest areas causing centers to close across the nation. This is one of the topics we are covering in our upcoming addiction conferences EMP Series event on 1/22/19.

Reclaiming Precious Drug Rehabs Operating Capital

The problem experienced by the addiction treatment industry now in many cases is that the provider company has not taken sufficient steps to ensure that it has sufficient operating capital. The money gets spent in a variety of other ways as described above. And oftentimes there are is no margin of error for drug rehabs which results in layoffs and other dire consequences.

It defies our understanding of why a health care provider which is owed money would not take every reasonable and legal action to collect money which it is owed. It seems to be lunacy but at the least very bad business practice.

Reclaiming Drug Rehabs Receivables Doesn’t Cost Much

Substance-Aduse-Billing-1-Costly-Mistake-300x169 Drug Rehabs Losing Business Marketing FocusThe return on investment to employ debt collection methods is so low as to beg for utilization. The process is very simple for drug rehabs, but at the same time there are Federal and State regulations which must be complied with and of course, the privacy of the patient/debtor needs to be protected. This can all be accomplished by utilization of the proper documentation.

Don’t get me wrong. It is not easy to collect the debt. Collections methods vary depending upon the type of debt, the age of the debt, the identity and location of the debtor, Federal and State Law, peculiarities of the court system, and other factors but the fact remains that the collection of debt can be “found’ money and help immensely in providing additional and needed revenue to the provider  to help with the covering of operational expenses. All addiction treatment centers should have a third party look at their substance abuse billing and utilization review. This will uncover a tremendous about of lost revenue.

Addiction Conferences Educating Drug Rehabs Losing Business Marketing Focus

Addiction-Conferences-on-drug-rehab-marketing-and-SEO-Blue-300x157 Drug Rehabs Losing Business Marketing Focus

Operating drug rehabs is a difficult task. Operators of substance abuse treatment centers need ongoing education on the business and drug rehabs leads marketing side of behavioral health. New laws, regulations and knowing how the insurance companies are operating is paramount. Marketing, substance abuse billing and utilization review mean big money for drug rehabilitation centers. Evaluating these regularly will produce large checks of operating cash. The addiction EMP (ethical marketing practices) conference series addresses these issues.

BHNR has brought 14 successful addiction conferences to South Florida. These talk show host/town hall-style conferences provided proven business and marketing strategies to operators during the regulation of our industry in Florida. We are proud of these national addiction conferences.

Drug Rehabs Regaining Business Focus to Survive a New Industry

There is nothing dirty, or unseemly or embarrassing about drug rehabs taking every step possible to recover money which it is owed. After, all don ‘t companies which the provider owes money to try to collect such funds? And, if you’re worried about upsetting the debtor then think about the fact that your employees expect to be paid every week and in my own humble opinion those individuals are a lot more significant than the person who owes your facility money.

Whether you are after co-pays, deductibles, self-pay fees still owed,  insurance checks which were sent to the patient, client loans, or other debt your company is entitled to take all lawful means to collect this money.  Drug rehabs not only need to look at their collectibles, but also their substance abuse billing providers. This is one of the main reason centers are closing. The insurance companies are playing games with reimbursements.