Marketing Director – Addiction Treatment & Behavioral Health

Full-Time | On-Site | Leadership Position

Caring Hearts Behavioral Center is seeking an experienced, highly motivated Marketing Director to lead the marketing and business-development department for their brand-new IOP addiction treatment and behavioral health center in Palm Springs, Florida.

This is a ground-floor opportunity for the right professional. The Marketing Director will have the opportunity to build the department from the beginning, establish the center’s presence throughout Palm Beach County and South Florida, develop strategic referral relationships, create marketing systems, and play a major role in building the program’s census and reputation.

They are looking for someone who understands that marketing an addiction treatment center is different from traditional business marketing. The ideal candidate already has strong relationships and referral sources within the addiction treatment, behavioral health, healthcare, and community-services industries and can demonstrate an established professional network capable of generating qualified client referrals.

Key Responsibilities

Referral Development & Business Development

• Build, develop, and maintain a strong network of legitimate professional referral sources.
• Maintain existing relationships with addiction treatment professionals, therapists, psychiatrists, psychologists, physicians, hospitals, detox centers, residential treatment centers, sober living programs, IOP/PHP programs, case managers, social workers, discharge planners, employee assistance programs, insurance professionals, and other appropriate referral partners.
• Establish relationships with hospitals, emergency departments, medical practices, mental health providers, community organizations, universities, employers, attorneys, employee assistance programs, and other organizations that may appropriately connect individuals with behavioral health and addiction treatment services.
• Conduct regular face-to-face outreach and follow-up with referral partners.
• Schedule presentations, lunches, educational meetings, networking events, community events, and professional outreach activities.
• Educate referral sources about Caring Hearts Behavioral Center’s IOP and behavioral health services, admission criteria, insurance options, clinical approach, and available levels of care.
• Create a systematic referral-development program rather than relying solely on advertising or incoming phone calls.
• Maintain detailed records of referral sources, contacts, meetings, referrals, admissions, and outcomes.

Existing Referral Network Required

Candidates must have prior experience in addiction treatment or behavioral health marketing and an established network of professional referral sources.

This is not an entry-level marketing position. They are looking for a Marketing Director who can bring industry knowledge, relationships, initiative, and proven outreach experience to a new treatment center.

The successful candidate should be able to demonstrate how their existing professional relationships and outreach strategy can help generate appropriate inquiries and referrals for the program.

Digital Marketing & Brand Development

The Marketing Director will oversee the development of Caring Hearts Behavioral Center’s overall marketing strategy, including:

• Boots on the ground efforts
• Local networking and community visibility.
• Community awareness campaigns.
• Networking to establish referral relationships.
• Digital advertising coordination.
• Marketing materials and presentations.
• Video and educational content.
• Tracking marketing leads from initial inquiry through admission.

The Marketing Director will work with outside marketing, SEO, advertising, and creative professionals when appropriate while maintaining responsibility for the overall marketing strategy and performance.

Census & Lead Generation

The Marketing Director will work closely with admissions and clinical leadership to develop a consistent, ethical pipeline of appropriate prospective clients.

Responsibilities include:

• Developing monthly and quarterly marketing plans.
• Establishing measurable outreach goals.
• Monitoring inquiries and referral activity.
• Tracking referral sources and conversion rates.
• Analyzing admissions and referral data.
• Developing strategies to increase qualified admissions.
• Identifying underserved markets and new referral opportunities.
• Maintaining consistent communication with referral partners.
• Reporting marketing performance to CEO.

The goal is to create a sustainable referral and marketing system that supports the long-term growth of the center rather than relying on short-term advertising alone.

Community Outreach

The Marketing Director will become a visible representative of Caring Hearts Behavioral Center throughout Palm Beach County and surrounding communities.

This includes:

• Attending professional networking events.
• Building relationships with local healthcare professionals.
• Participating in behavioral health and addiction conferences.
• Developing community education opportunities.
• Representing Caring Hearts at professional events.
• Developing partnerships with community organizations.
• Creating educational presentations about addiction, behavioral health, recovery, and available treatment services.
• Increasing awareness of the center’s IOP and behavioral health programs.

Compliance & Ethical Marketing

Because Caring Hearts Behavioral Center provides healthcare and addiction treatment services, all marketing and outreach must be conducted ethically and in accordance with applicable laws, regulations, payer requirements, privacy requirements, and organizational policies.

The Marketing Director must understand the importance of:

• HIPAA and patient privacy.
• Ethical referral practices.
• Truthful advertising.
• Accurate representation of clinical services.
• Appropriate use of patient testimonials and reviews.
• Appropriate handling of prospective-client information.
• Compliance with applicable healthcare marketing requirements.
• Avoiding improper referral arrangements or financial incentives for patient referrals.

Referral development must be based on professional relationships, education, trust, and appropriate patient placement—not improper patient brokering or payment-for-referral arrangements. This distinction is particularly important in addiction treatment marketing.

Qualifications

• Proven marketing, outreach, business-development, or admissions experience in an addiction treatment center, behavioral health organization, healthcare organization, or related field.
• Existing professional referral relationships within the addiction treatment and/or behavioral health community.
• Demonstrated ability to generate qualified referrals through professional outreach.
• Strong understanding of the addiction treatment continuum of care.
• Experience working with referral sources and healthcare professionals.
• Excellent communication and interpersonal skills.
• Strong organizational and follow-up abilities.
• Ability to work independently and build a department from the ground up.
• Professional presentation and networking skills.
• Ability to develop and execute a measurable marketing plan.
• Willingness to conduct substantial local outreach and relationship development.

Preferred:

• Experience marketing an IOP, PHP, detox, residential treatment program, outpatient behavioral health program, or dual-diagnosis program.
• Knowledge of Palm Beach County and the South Florida behavioral health market.
• Experience with Google Business Profile, SEO, digital marketing, social media, email marketing, CRM systems, call tracking, and analytics.
• Experience developing professional education and community outreach programs.
• Bachelor’s degree in marketing, business, communications, healthcare administration, behavioral health, or a related field is preferred, although substantial industry experience may be considered in place of a degree.

Why This Opportunity Is Different

This is an opportunity to join a brand-new IOP addiction treatment and behavioral health center at the beginning of its growth.

The person hired for this position will not simply be handed an established marketing department. You will have the opportunity to build the department, create the outreach strategy, develop the referral network, establish community relationships, shape the brand, and help determine how Caring Hearts Behavioral Center becomes known throughout South Florida.

If you are an experienced addiction-treatment marketing professional who already knows the industry, understands referral development, has strong professional relationships, and wants the opportunity to build something from the ground up, we want to hear from you.

How to Apply

Please email your resume and a brief introduction describing your addiction-treatment marketing experience, existing referral network, and previous success generating qualified referrals and admissions to:

Charles Davis
bhnrcharles@gmail.com

Subject Line: Marketing Director – Caring Hearts Behavioral Center

Candidates without previous addiction-treatment, behavioral-health, healthcare marketing, or referral-development experience may not be considered.

Caring Hearts Behavioral Center
2135 S Congress Ave, Suite 4B
Palm Springs, FL 33406