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Date: 10/23/2018
190 E. 13th Street, Riviera Beach, FL 33404
Event Starts: 9:00 AM
Riviera Beach Marina Event Center

Who is this event for?

Must attend event for CEO’s, Directors, and Outreach. Providing Proven and Effective Rehab Marketing Strategies that you can put into place Immediately. Take our video quiz and see how well your organization is prepared.

Who Should Attend this drug rehab marketing addiction executive conference?

For CEO’s, Executives, and Directors

  • Learn about how to get paid in 14-days by the insurance companies
  • Using in-network contracts strategically to broaden your referral base and fill empty beds.
  • How to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
  • drug rehab SEO (Digital Darwinism)
  • Learn why Legit Script is the most expensive marketing strategy
  • What Does the new FARR certification mean and what is Coming for Operators.
  • Learn the “big picture” reasons why your marketing has failed
  • Why proper website structure is extremely important (You’re losing Google Juice)
  • Proven SEO Strategies
  • Get educated on search engine optimization and how to get on page one of Google generating 1000’s of calls
  • How to organically increase targeted traffic to your website
  • How to get on page one organically for long-tail keywords
  • How to rank in the coveted 3 Google maps on page one
  • How to utilize Google analytics
  • How to brand (hint, it’s not advertising your services)
  • Getting your entire organization involved in marketing
  • Why call tracking is important to your marketing

Marketing Directors

  • How to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
  • Learn why your organization is not on the 1st page of Google
  • Learn “white hat” strategies to get ranked on Google and start getting the 1000’s of calls generated by the 1st page of Google
  • Learn the common mistakes made by many centers on their websites and with Search Engine Optimization
  • Learn what to look for to make sure your marketing company is doing their job
  • Learn about tools to help you with your marketing strategy

For Outreach Professionals

  • Proven strategies for increasing new targeted referral relationships
  • How to use properly use social media in their daily job
  • How to stop wasting time on social media
  • Using the company’s current blogs to increase website traffic
  • How to maximize LinkedIn and Facebook
  • Outstanding networking opportunities

For industry sales and service organizations

  • Get more leads by ranking for your target marketing searched keywords
  • How to use social media (LinkedIn and Facebook) to get appointments and sales
  • How to drive targeted traffic to your website
  • How to brand your company (hint, it’s not advertising your services)

Event Hosts

Event Sponsors

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Event Exhibitors

  • Americalims Billing
  • Addiction Executive
  • Addiction Rep
  • Magna Technology
  • Atkins and Affiliates

Event Cost

 

ATTENDANCE = $99.00

(Earlybird Ends 9/30/18)

After 9/30/18 $129.00

$139.00 at the Door

  • Catered Breakfast
  • Catered Lunch
  • Engage and get educated on proven, ethical addiction treatment marketing strategies
  • Executive Networking
  • Social media organic marketing tips from an industry leader
  • A chance to win a 39″ Smart Flat Screen TV, Google Home, and More…

 

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Event Schedule

Tentative Schedule:

  • 9:00 AM: Registration and Breakfast
  • 9:45 AM: Welcoming by Host
  • 10:00 AM – 10:10 AM: Florida Healthcare Law Firm
  • 10:30 AM – 11:00 AM: Opening Remarks by Host Behavioral Health Network Resources CEO, Charles Davis
  • 11:00 AM – 12:30 PM: Addiction Treatment Marketing Interactive Panel
  • 1:00 PM: Catered Lunch
  • 1:15 PM – 2:15 PM: Marketing Presentations (4 Opportunities)
  • 2:45 PM: Prize Drawings

Prize Giveaways: 39″ Smart Flat Screen TV, Google Home and more.

* Schedule, and Speakers are subject to change. No Refunds or Exchanges Provided.

Please contact Charles Davis at 561-235-6195 or email him with any questions.


Participating Organizations

  • Americlaims Billing
  • SEO Tuners
  • Magna Technology
  • Addiction-Rep
  • Addiction Executive
  • CLIO
  • Atkins and Affiliates
  • Foundations Wellness
  • Flagship Recognition
  • The Beachcomber
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Event Overview

Addiction conferences EMP Series provides education on drug rehab marketing strategiesOur addiction conferences EMP Series bring key thought leaders in ethical addiction treatment marketing. This is a critical time for many treatment centers. CEO’s, Executives, Directors, and Marketing professionals. Our panelists will be educating on proper business and marketing strategies to survive the changes occurring in behavioral health. Many centers do not have a clear understanding of a healthy marketing mix. Generating leads requires a mixture of proven strategies including drug rehab SEO, proper website development, Google analytics, call tracking, and organic marketing. In addition, many are failing with their substance abuse billing and receivables. If all the above are not set-up properly and put into place, web marketing will never succeed. All of our addiction conferences EMP Series events connect addiction and behavioral health organizations, and professionals in establishing new and valuable relationships, that not only make good business sense but assist the many seeking treatment.

addiction conferences EMP Series what you need to knowEducating Addiction Professionals on Ethical Business and Marketing Strategies

Our addiction conferences EMP series focuses on educating Executives, and Outreach on the drastic changes occurring that affect their entire operation by providing ethical business operating solutions. The event provides “real” business experience from panels of successful Executives and Business Thought Leaders in addiction and behavioral health.

Many recent changes occurred with Google restrictions, and new addiction treatment marketing laws, it is paramount for new or existing organizations to address these issues in their current infrastructure to generate revenue and increase return on investment. Our panelists are proven industry leaders, sharing proven drug rehab marketing and business knowledge. You will learn crucial intelligence that will help your organization survive and take it to the next level. Our addiction conferences EMP Series are must-attend events for CEO’s, COO’s, Directors, Executives, Marketing, and Outreach professionals.

Addiction Conferences EMP Series Thought Leader Panelists

This addiction conference will feature 6 Executive Thought Leader Panelists (2 remaining sponsorships available). 

Florida Healthcare Law Firm special guest at Behavioral Health Network Resources addiction conferencesWe have invited Florida Healthcare law firm again to update the addiction treatment community on the controversial FARR certification. Their continued commitment to assisting healthcare providers is greatly appreciated. They will be giving a special presentation on What Does the new FARR certification mean?, and What is Coming for Operators?

Highlighted vital information covered at the conference include;

  • NEW PANELIST how to drive revenue per admission through superior utilization review and add 20-30% straight to your bottom line.
  • NEW PANELIST using in-network contracts strategically to broaden your referral base and fill empty beds.
  • getting paid in 14 days for substance abuse billing
  • Google September 2018 speed update
  • drug rehab SEO (Digital Darwinism)
  • Legit Script the most expensive marketing strategy
  • branding; It’s not advertising
  • Social media marketing; controlling Your staff’s posts
  • NEW GUEST Florida Healthcare Law What Does the new FARR certification mean and what is Coming for Operators.

Only 2 Executive Thought Leader Panelists Sponsorships Remaining

Catered Breakfast, and Lunch
Prize giveaways: 39” Smart Flat Screen TV, and a Google Home

Addiction Conferences EMP Educates on Google Affecting Drug Rehab Marketing Efforts

addiction conferences EMP Series covering Google restrictions and drug rehab SEO

How to rank organically and in maps on Google.

Some treatment centers are racing to get legit script certification due to Google’s healthcare and medicines policy. According to the policy, this certification is only needed if treatment centers, sober livings, lead generations, referral agencies, and crisis hotlines wish to do paid advertising.

In the United States, advertisers will need to be certified by LegitScript as addiction services providers before they can advertise through Google Ads. Google advertising policies.

Education-on-Google-Adwords-Click-through-rateThese centers are racing and fighting to get paid search ads on the first page of Google. These paid ads only account for 2% of Google’s page one click-throughs. The top 3 organic listings get a whopping 70% of the click-throughs. The legit script certification is not needed to get on page one of Google organically or to rank in the 3 Google maps listings.

Centers need to be better educated on how to get on page one of Google organically. Many addiction treatment and opiate detox centers need more education on proven drug rehab marketing practices to survive. Many are making fundamental mistakes in their rehab marketing. These mistakes are preventing them from ranking on page one organically and in the 3 coveted Google maps listings.

Executive and Outreach Addiction Conferences EMP Series Focuses on the Necessary Tools to Survive the Difficult Changes Occurring in our Industry

As CEO’s, Executives and Directors it is your job to generate clients. It is also your job to provide your Outreach and Marketing staff tools to assist them in their jobs. Many websites are not equipped well enough to support the foundation marketing requires. Not only are they not equipped to support marketing efforts, there is little chance the Google spiders will visit, or rank many centers.

Many are quick to say drug rehab marketing on the web doesn’t work. There alternative options are pay-per-click, call centers, TV, radio, and “boots on the ground”. Web marketing outperforms these all combined, if set-up and run correctly.

While all the above are good parts of a marketing mix, treatment centers must start to have a long-term strategy to survive the difficult and on-going changes in our industry.

  • Proper Website structure and Schema
  • Detailed and robust marketing plan
  • Drug rehab SEO, website pages Search Engine Optimization
  • Blog pages Search Engine Optimization
  • Social media presence
  • Branding (this is not marketing)
  • Proper Google business maps on a website
  • Inconsistencies with NAP
  • No blog, or not active
  • No testimonials
  • No staff page
  • A website that is about them, and not engaging to the target audience
  • Updated literature
  • Electronic brochures

Also consider, centers need to provide enough tools for their marketing, and outreach staff, in addition to the above. Outreach professionals need some basic tools to generate new referral relationships, and These professionals rely upon the above, in addition to the following;

  • Resources to consistently grow a referral network
  • Training on social media (LinkedIn, and Facebook) to consistently establish new relationships
  • Training on social media to drive targeted visitors to the website
  • Training on social media to prevent damage to the brand of the center
  • A marketing strategy that gets the entire organization involved
  • Driving targeted visitors to a website
  • Detailed marketing plan
  • Understanding all the components of marketing to understand the brand and goals of the center

Those Interested in Volunteering for one of our Addiction Executive Thought Leader Events email Charles Davis: bhnrcharles@gmail.com

Contact Charles at 561-235-6195, or bhnrcharles@gmail.com with any questions.

This is an outstanding event for treatment centers, sober homes, detox’s, private clinicians, and any sales/service related organization.

We look forward to another great event and hope you will join us!

Sponsorship Packages

Event Co-Host Sponsorship = $8,000

  • 30-Day Marketing Package including; Social media marketing, training on LinkedIn, and Facebook. This also gives access to our large targeted audience, while growing an audience you will own. ($4,000 value)
  • Provide One Thought Leader Panelist ($1,500 Value)
  • One 6’ exhibitor table with prominent placement (table skirts and covers not provided) $499 Value
  • 5 Passes into Event $500 Value
  • One Professional Email Blast to 25,000 Addiction and Behavioral Health Professionals (Your Organization Supplies Ad Copy)
  • One LinkedIn Email Blast to 30,000 Behavioral Health Professionals Your Organization to Supply Ad Copy
  • Recognition as Co-Chair Sponsor in marketing pieces including; LinkedIn Posts to over 30,000 level one addiction professionals, to 14 of our LinkedIn Groups (Over 50,000 Members, Facebook posts to our 12,000 Friends, 60,000 of our group members, 500,000 Facebook addiction-related group members, G+ group posts, Twitter Posts to our 14,000 followers, and 5 event email blasts to over 40,000 addiction professionals with a link to your website.
  • Placement of your marketing materials on every seat, or in attendee bags
  • Branding on a Min. of 30 addiction conference social media posts (LinkedIn, Facebook, G+, and Twitter) potential reaching millions of addiction and behavioral health professionals Nationwide.
  • Recognized at the event as Co-Chair at the addiction conference

Event Co-Chair Sponsorship = $5,000

Provide One Thought Leader Panelist Upon BHNR’s Approval ($1500 Value)

  • One 6’ exhibitor table with Prominent placement (table skirts and covers not provided) $499 Value
  • 5 Passes into Event ($500 Value)
  • One Professional Email Blast to 25,000 Behavioral Health Professionals (Your Organization Supplies Ad Copy)
  • One LinkedIn Email Blast to 25,000 Behavioral Health Professionals Your Organization to Supply Ad Copy
  • Recognition as Co-Chair Sponsor in marketing pieces including; LinkedIn Posts to over 20,000 Level one addiction professionals, to 14 of our LinkedIn Groups (Over 50,000 Members, Facebook posts to our 12,000 Friends, 60,000 of our group members and 500,000 addiction group members, G+ group posts, Twitter Posts, and 5 event email blasts to over 40,000 addiction professionals with a link to your website with a link to your website
  • Placement of your marketing materials on every seat, or in attendee bags
  • Branding on a Min. of 30 Event Social Media Posts (LinkedIn, Facebook, G+, and Twitter) potential Reaching Millions of Behavioral Health Professionals Nationwide
  • High Lighted as Co-Chair Sponsor in all event Email Blasts to over 25,000 Addiction and Behavioral Health Professionals, and Social Media Posts
  • Recognized at the event as Co-Chair at the addiction conference

Panel Presenter Sponsorship = $1,500 (Only 2 Remaining)

  • Provide One Thought Leader Panelist
  • One 6’ exhibitor table with Prominent placement (table skirts and covers not provided) $499 Value
  • 3 Passes into Event ($300 Value)
  • One Professional Email Blast to 25,000 Addiction and Behavioral Health Professionals. Your Organization Supplies Ad Copy
  • Branding on a Min. of 30 Event Posts utilizing 50 addiction and behavioral health groups on LinkedIn. This reaches over 100,000 Addiction and behavioral professionals
  • Recognition as Co-Chair Sponsor in marketing pieces including; LinkedIn Posts to over 20,000 Level one addiction professionals, to 14 of our LinkedIn Groups (Over 50,000 Members, Facebook posts to our 12,000 Friends, 60,000 of our group members and 500,000 addiction group members, G+ group posts, Twitter Posts, and 5 addiction conference email blasts to over 25,000 addiction professionals with a link to your website.

Catered Lunch Sponsorship = $2,000

Ten (10) min. (MAX) mic time during lunch ($1000 Value)

  • Tent card (with any message you want) and literature on all the tables in the presentation room labeling organization as the “Lunch Sponsor”
  • One 6’ exhibitor table (table skirts and covers not provided) $499 Value
  • 3 passes into the event ($300 Value)
  • Email Blast (your organization to supply content) to 10,000 Florida Addiction Professionals
  • Recognition as “Lunch Sponsor” in marketing pieces including; LinkedIn Posts to over 20,000 Level one addiction professionals, to 14 of our LinkedIn Groups (Over 50,000 Members, Facebook posts to our 12,000 Friends, 65,000 of our group members and 500,000 addiction group members, G+ group posts, Twitter Posts, and 5 addiction conference email blasts to over 25,000 addiction professionals with a link to your website with a link to your website.

Catered Breakfast Sponsorship = $1,500

Ten (10) min. (MAX) mic time during breakfast ($1000 Value)

  • Tent card (with any message you want) and literature on all the tables in the presentation room labeling organization as the “Lunch Sponsor”
  • One 6’ exhibitor table (table skirts and covers not provided) $499 Value
  • 3 passes into the event ($300 Value)
  • Email Blast (your organization to supply content) to 10,000 Florida Addiction Professionals
  • Recognition as “Breakfast Sponsor” in marketing pieces including; LinkedIn Posts to over 30,000 addiction professionals, Facebook posts to our 60,000 group members and 200,000 addiction and behavioral health group members, G+ group posts, Twitter Posts, and 5 email blasts to over 25,000 addiction and behavioral health professionals with a link to your website with a link to your website.

Bag Sponsorship = $750

You Supply up to 200 bags with your logo that will be stuffed with exhibitor literature and giveaways

  • One 6’ exhibitor table for two days at the symposium (table skirts and covers not provided) $499 Value
  • 3 Admissions into the event ($300 Value)
  • Recognition as bag sponsor in all Marketing Pieces including; LinkedIn Posts to over 30,000 addiction professionals, Facebook posts to our 60,000 group members and 200,000 Facebook addiction-related group members, G+ group posts, Twitter Posts, and 5 email blasts to over 25,000 addiction professionals with a link to your website.

Badge Sponsorship = $1000

Your organization to provide lanyards and plastic sleeves (approx. 250). Your organization’s logo will be placed on the badges, which must be worn by all attendees.

Marketing Speaker Sponsorship = $650 (4 Available)

10 Minutes Mic Time (MAX.) During Lunch to Present Sales Organization, Program or Services ($1000 Value)

  • One 6’ exhibitor table (table skirts and covers not provided) $499 Value
  • 2 Admissions into Symposium ($200 Value)
  • 1 Item to put in the gift bag – Every attendee and exhibitor receives a Gift Bag
  • Company name, logo linked to your website, and credit your presenting listing on the conference website
  • Recognition as marketing sponsor in marketing pieces including; LinkedIn Posts to over 30,000 addiction professionals, Facebook posts to our 60,000 group members and 200,000 Facebook addiction-related group members of 50 Facebook Groups, G+ group posts, Twitter Posts to our 12,000 followers, and 5 email blasts to over 25,000 addiction professionals with a link to your website.
  • Recognized as Marketing Sponsor at the addiction conference

Exhibitors = $499

  • One 6’ exhibitor table (table skirts and covers not provided)
  • Electricity available at no extra cost
  • 2 Admissions into Event ($200 Value)
  • 1 Item to put into the gift bag – Every Attendee and exhibitor receives a Gift Bag
  • Recognition as an exhibitor in Marketing Pieces including; LinkedIn Posts to over 30,000 addiction professionals, Facebook posts to our 60,000 group members and 200,000 Facebook addiction group members of 50 groups, G+ group posts, Twitter Posts to our 14,000 followers, and 5 email blasts to over 25,000 addiction professionals with a link to your website.
  • Logo and link to your website on addiction conference website

Prize Sponsorship = $400 (2 AVAILABLE)

  • Attendees MUST visit your booth to get an entry for your selected prize
  • Your Organization will be given recognition at the event for one prize; Large Flat Screen TV, Laptop Computer, Tablet, and More…

Coffee Break Sponsorship = $250 (3 Remaining)

Your organization’s logo on tables where coffee is served (You company logo on 4” x 4” tent card positioned next to coffee station throughout the entire event)

  • Recognized as Coffee Break Sponsor during Event
  • Recognition as break sponsor in Marketing Pieces including 5 addiction conference email blasts to over 25,000 addiction professionals with a link to your website.

Speakers/Panelists

William McCormick CEO Americlaims Billing


Topic: Substance Abuse Billing, Are You Getting Paid in 14-days?

William McCormick CEO Amricalims Billing Substance Abuse Billing

William McCormick is one of the most known names behavioral healthcare billing. He has been an Executive Thought Leader for over 10 years guiding the most successful organizations in behavioral health.

Mr. McCormick graduated, with honors from Florida Memorial University with a bachelor of Science in business administration and management. He received his MBA, with honors in healthcare administration from Colorado Technical University.

Americlaims Billing Inc., offers an integrated approach to revenue cycle management. We specialize in billing and collections services for multiple specialties. Our assembled team of experts all share in the common mindset of exceeding our clients expectations. We work hard to ensure proper and prompt payments are made to clients for the services they render.

Mr. McCormick will be explaining how to get paid by the insurance companies within 14 days and increasing your cash flow.

Charles Davis, CEO, Behavioral Health Network Resources


Topic: PPC Why are you fighting for Only 2% of the Click-troughs?

Behavioral-health-network-resources-CEO-Charles-Davis

Charles is a national leader by example in drug rehab marketing. He combines industry business and marketing experience as CEO, of Behavioral Health Network Resources, 11 years of experience as an Advertising Executive for the two largest newspapers in South Florida (Sun Sentinel, and Palm Beach Post) selling a targeted audience, and a BS degree in marketing from the University of Buffalo. He has an extensive business and marketing education in the addiction treatment industry by working with the best of the best, and by hosting ethical marketing practices conferences (14 total) that have attracted Senators, District Attorneys, CEO’s, Executives, and proven business leaders in the addiction treatment industry.

His marketing vision has built up one of the nation’s largest addiction professional audiences, and individuals seeking information on addiction treatment. Since entering the industry, he has built an impressive marketing arm with a direct following of over 210,000 on LinkedIn, Facebook and Twitter. His company’s addiction professional email database is over 40,000.

Mr. Davis will be educating on Digital Darwinism., 90% of treatment centers fail here. He will be providing the tools and education drug rehab SEO, what you you need to know to get on page one of Google organically and in Google Maps.

Brian Frye, CEO, Magna Technology


Topic: Google Speed Update is Hurting Your Mobile Rankings

Brain Frye Drug rehab website development consultant

Brian Frye is a well sought-after leader in website structure development with over 15 years of experience in internet marketing, website development, and internet technologies.  Brian launched his first web service in 1999 with the development of n2v.net, a URL shortened/redirection service which turned long website addresses into short, easy-to-remember URLs.

Today, Brian heads Magna Technology, LLC, a website development, maintenance and technology consulting company serving a variety of small and medium-sized business clients.

Magna Technology’s success is attributed to the attention to detail with proper website structure. Magna Technology knows the paramount importance of proper website development that allows Google spiders to properly read and rank a website.

A graduate of Boston College’s Carroll School of Management with a degree in Finance and Marketing, Brian combines a passion for computers with a strong background in web development. Brian leverages his skills and education to create unique marketing campaigns that employ insightful and innovative internet technologies.

Jim Peake, CEO Addiction-Rep


Topic: Branding, It's Not Advertising

Jim Peake panelist at Behavioral Health Network Resources Addiction conferences on drug rehab marketing https://www.behavioralhealthnetworkresources.com/services/drug-rehab-marketing-solutions/

Mr. Peake has been an industry leading rehab marketing expert since 2007. He posses an in-depth knowledge on rehab lead generation, and is well known across the US. Starting his career in the direct mail industry he put billions of pieces of mail into American homes and then moved to Internet, specifically web design and web development in 1995.

He was the catalyst for Kasparov vs. IBM’s Deep Blue Super Computer Chess Event with Ogilvy and a team of MIT engineers. This event put the internet on the front page of every newspaper around the world in one day and officially started the DOT COM boom.

In 2007, Jim launched Addiction-Rep, a direct response addiction treatment lead generation agency that only focuses in the drug rehab marketing industry. Jim’s heads a team of 20 well experienced, industry embeded, professionals. Addiction-Rep is considered to be one of the best in rehab marketing by many experts for branding, web design, web development, SEO, PPC, Social Media, Radio, TV ad production and media buying.

Addiction-Rep has specialized focus on SEO, call tracking, Google analytics, branding, and admissions scoring. He is a national thought leader helping rehabs learn where their ad dollars are working, and not working. Jim also consults investors and rehabs in the mergers and acquisitions side of the rehab industry.

Anthony Michael Atkins, CEO Atkins and Affiliates


Topic: How to Strategically Use In Network Contracts to Fill Beds and How to Add 20-30% to Your Bottom Line

Anthony Atkins Panelist at Behavioral Health Network Resources Addiction Professional conferences

Anthony has worked in the substance abuse space for almost a decade.  Before founding Atkins and Affiliates, he oversaw utilization management and contracting for the largest behavioral health company in the world.

While serving in this capacity, he managed the strategic efforts to grow revenue through improving rates and growing length of stay for more than 200 residential programs.

Anthony has also worked at a corporate level for many large managed care organizations and has a detailed understanding of pricing models.  He uses his advanced subject matter expertise to create comprehensive managed care strategies to drive increases in revenue.

 Anthony has advanced degrees in both psychology and business management. He has recently made Palm Beach Florida his new home.

Florida Healthcare Law Firm (Special Guest)


Topic: What Does the new FARR certification mean?, and What is Coming for Operators?

Florida Healthcare Law Firm special guest at Behavioral Health Network Resources addiction conferences

Florida Healthcare Law Firm has a continued commitment in keeping addition treatment providers updated on legal issues affecting the businesses. Their team of healthcare lawyers have 150 years combined experience advising healthcare professionals and businesses. Their specialties include; regulatory compliance, healthcare business compliance and transactions, telemedicine (telehealth), asset protection, technology law, payor issues, and PBM services.

Florida Healthcare Law Firm will be covering; What Does the new FARR certification mean?, and What is Coming for Operators?