Tag Archives: Addiction Treatment Center Marketing

Rehab Marketing Practices Forced by Google Top 5

Google Forcing Drug Rehab Marketing Legit Script Certification

Drug rehab marketing practices in 2020 will be more difficult than ever before. Generating treatment calls and lead generation require an experienced agency or consultant. Patient brokering is the #1 topic in our industry. The New York Times recently released the article “Google Sets Limits on Addiction Treatment Ads, Citing Safety”. Many industry marketing experts agree that this is a good thing for our industry.

Treatment centers that have the proper SEO, a large organic audience, and a large distribution channel on social media will be the ones that survive.

Google restrictions are rocking our industry. In 2020 you now need Legit Script certification to gain entry into Google Adwords advertising. The cost of this is about two grand and a $1,200 renewal every year. Once you get approved you enter the big boy sandbox of drug rehab PPC. You are competing against large addiction treatment centers and aggregates spending over $500,000 per month. These big spenders completely understand PPC and are actually spending less per keyword than the smaller centers.

Behavioral Health Network Resources has been educating the addiction treatment industry on organic marketing since it was founded. Our entire business model is based on ethical organic marketing. Not only do we provide this for our clients, but we also hold addiction executive conferences on ethical rehab marketing practices. At every one of these addiction conferences, we educate on why treatment centers must do organic marketing. It is the most effective and powerful marketing strategy.

Why is Behavioral Health Network Resources Good at Drug Rehab Marketing SEO?

BHNR leads by example with our drug rehab SEO marketing. We dominate the SERPS for our potential client’s keyword searches. We have anywhere from 3-6 page one organic listing and a Google maps knowledge panel for these money words;

drug rehab marketing
drug rehab marketing agency
drug rehab marketing consultants

There are many drug rehab marketing agencies that say they can perform drug rehab SEO. Ask yourself this, “If they are so good, why can’t they rank for terms for themselves?”

Wasted Time and Rehab Marketing Dollars

Addiction treatment centers are now understanding the magnitude of the major shifts occurring in our industry. These shifts include paid Ad Words, organic rankings, and marketing. Consider this, 2-5% of all internet traffic that is clicked on is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms. So, why have treatment centers not done proper drug rehab SEO and organic marketing?

Many do not understand the importance of proper website structure and are not educated on exactly what needs to be in place structurally on a website. Their lack of knowledge extends even further with on-site, and off-site SEO and social media marketing. All these components must be in place to start ranking in the Google 3-pack and in the top 5 organic slots on page one of Google. The reward is 1000’s of calls which outperforms all other marketing combined.

No Short Cuts in Drug Rehab Marketing

Many centers take shortcuts with their marketing. They don’t understand that these shortcuts are costing them money. Many of the addiction treatment centers make the same 3 drug rehab marketing mistakes. In fact, they don’t even realize that if they invested in having their website built properly, with proper SEO, built a proper distribution channel and grew a targeted audience that they would receive the many calls pushed through by the Google Gods. They will never get there unless they dedicate to a long-term marketing strategy, along with marketing specialists, time, and resources needed to start ranking.

Treatment Centers for Drug Addiction Need to Build Tribes Focused on a Rehab Target Market

2020 has brought gif challenges for web advertising. The Coronavirus forced people to work from home. This just like when Google shut down Ad Words was devastating to drug rehab centers. 90% either do not have social media marketing or do it poorly.

The Best Marketing Campaigns outside of the Behavioral Health industry have a strong social media presence. They do not rely on paid advertising. Just like SEO social media marketing takes time. The goal is yo corral the target audience and drip your message to them. However, this also takes a strong content strategy. The content must be attracting and engaging while hitting the target audiences pain point.

Behavioral Health Network Resources has spent the last four years building a targeted audience to bridge a gap for treatment centers. We have built a large targeted audience on Facebook, LinkedIn, and Twitter. We took the time to build these electronic assets to benefit treatment centers. Since social media is earned over time, they need a vehicle to help jump-start them in driving traffic to their website. One good group is the “Addiction Treatment Industry Top 100 Providers.”

Our 90-day drug rehab marketing program instantly taps treatment centers into its targeted audience. This program also builds a substantial audience for treatment centers that becomes their electronic asset. This traffic (500-1000 views per article in 7-10 days) it also increases SEO, if it is set-up properly.

Addiction Treatment Centers Google Business Page Listings are Being Hijacked

The deceptive marketing practices on Google are not just with AdWords. We have seen marketing companies, and treatment centers hijacking Google Business listings. Our organization has brought national exposure to patient brokering. Stealing, or changing Google business listings for organizations in Florida is a bad idea. If someone changes those listings in Florida, they are subject to deceptive marketing laws. These new laws bring jail time, felonies, and heavy fines for anyone participating in deceptive marketing practices. You can read these news laws at the bottom of this article, “Patient Brokering Top 5 Legal Things Nationally.”

Google My Business is an absolute must in your marketing. This is the bases for all your SEO. Google is looking for all your web assets to match this listing. If you find incorrect information or information where your website or phone number are being redirected, you can do several things to correct this;

– Confirm your Google business listing, if you don’t have one
– Correct mistakes to your listing
– Go to this Google My Business Community. There is Google My Business staff in this forum that can quickly get it corrected, and delete the unethical entities that are stealing your leads.

We urge all treatment centers and detox facilities to check their Google business listings daily.

Best Drug Rehab Marketing Practices

Drug rehab marketing in the addiction industry is now paramount due to patient brokering laws stemming from drug rehabs in Florida. These laws are spreading across the entire US. If you don’t get your marketing in check, you will be out of business within the next 12 months.

Now, with Google restrictions, many treatment centers are scrambling with their marketing efforts. They have survived with limited marketing knowledge and experience, however, now they must understand, track, and wisely invest in a healthy marketing mix.

They need to organically rank for long-tail keywords. A good place to start is building SEO to rank for;

drug rehabs (followed by their city)
outpatient drug rehabs (Followed by their city)
opiate detox (followed by their city)
alcohol detox (followed by their city)
then do the same (followed by their state)

All treatment centers can accomplish this. Behavioral Health Network Resources even ranks on page one for some of these competitive terms, and we do not even addiction treatment. Some of the keywords we rank for in addiction treatment are;

California drug rehabs
drug rehabs West Palm Beach
opiate detox West Palm Beach
sober homes West Palm Beach

Website Drug Rehab Marketing Strategies

Many centers do not understand or value their website. This is the number one mistake with rehab marketing practices. Your website is the foundation of all your drug rehab marketing. Many treatment centers judge their websites on its aesthetics, however, this is only a small piece of what your website does, or can do, to generate clients. Think of a website as a watch, there are a lot of moving pieces underneath that need to work in perfect harmony.

You buy a cheap watch and it looks beautiful, however, in a short period of time, it doesn’t work. The main job of a website is to communicate with Google spiders to rank on page one of google. Google has 63,000 searches every second.

You should think of your website as a Rolex and invest in it correctly the first time with a web company that only services our industry. A company that has years of experience because if you don’t, you will be paying for someone’s education and mistakes.

Building a Targeted Audience that Treatment Centers Own

Think of all the dollars you have spent poor rehab marketing practices and take inventory of anything tangible that you have as a result. Treatment centers should have a large audience on social media, and a large active email database of addiction professionals for referrals, individuals seeking treatment, and their alumni. You get all of these when you apply proper rehab marketing practices.

Consider this, LinkedIn has 500 professionals (over 20 million addiction professionals), Facebook has 2 billion people (millions belong to addiction groups), and Twitter has 328 million monthly users. These are the sites that will build your audience and drive traffic. Done correctly, you should be able to drive 1000’s of targeted visitors to your site in 7-10-day periods with a blog that has proper SEO. This drives the target market traffic and increases drug rehab SEO.

Why Are Drug Rehab Marketing SEO Strategies Needed?

The term drug rehab SEO is extremely broad and often misunderstood. Many do not use good drug rehab marketing practices. Your website must be structurally correct to achieve SEO rankings. This is the first step to proper drug rehab SEO marketing and is often not done properly. Many centers have a friend that does websites or a staff member that does websites on the side. You must use a web marketing professional to build your website. Preferably, a professional that specializes in the addiction treatment industry.

After the basic structure of your website has proper SEO, you must start using a blog. this is one of the key areas used in rehab marketing practices. However, 95% of addiction treatment center blogs have poor drug rehab SEO. The blogs need to be focused on the keywords you want to rank for, and it must be attracting and engaging your target audience. The blogs must have proper SEO to get the Google spiders to start ranking them. This takes time and a minimum of 2 blogs per week. Writing a lot of valuable content that attracts and engages is not enough to achieve rankings. Everything on your website must be in the proper format, structure, keywords, and several different back-links play a critical role.

Just Having a Drug Rehab Blog is Not Enough

This is where you need the education on drug rehab marketing. Contrary to what many big agencies say, just posting on a blog regularly does not improve rankings. There are many things that must be done in conjunction to rank. Once the blogs are in place, you need to push them out on social media. This takes an intimate understanding of the specific social media and a built (targeted) audience. There are several specific goals you are trying to achieve. These goals include; driving targeted traffic to your website, getting “do follow” back-links, and having the content get shared. This sharing can take place directly on the social media platform, or at your website.

Many centers find it difficult to produce a blog. Many of the centers that have one have done a poor job with content and SEO. Behavioral Health Network Resources ranks for over 750 keywords. We rank for our core terms of marketing and addiction treatment center terms. We have done this by producing long-form quality blogs. These blogs are SEO’s properly and rank on Google. Call Charles Davis at 561-235-6195 and ask about our drug rehab SEO blog writing package.

Google Analytics Rehab Marketing Practices

Good rehab marketing practices should allocate about 20% of your annual revenue to achieve growth. Many break this down in different ways; some include salaries, all operating costs, cost of operating per client, and other factors. No matter how you break it down, you are spending big dollars on marketing. You MUST be able to track the results of your addiction treatment marketing.

Many centers do not have, do not use, or don’t understand Google analytics they are not using the best rehab marketing practices. You must have your analytics configured correctly and understand the data. You need to know what is generating clicks to your website? What pages and articles are getting the most clicks? The geographic location of the clicks and real-time visitors. You also need to know click troughs for the day and month, traffic sources, articles that are producing visitors, and many more.

Call Tracking Rehab Marketing Practices

This is must information for a centers CEO and Executives. With the many marketing pieces in place with your marketing mix, you must know the call metrics. Each marketing avenue, landing page, splash page, source, purchased call center leads, and many more have a distinct phone number assigned to it. There is no more guessing on what is producing the calls. You can tell where the call comes from, how long the call was, who made the call, what produced the call, geographic location and much more. The cost of call tracking metrics in addiction treatment marketing is extremely low. Check out the most efficient and popular call tracking system< in our industry.

PPC Rehab Marketing Practices

Google’s restrictions have affected all players. Certainly, the players that have part of their budget in Ad Words. We will see them shifting to GEO targeting and using the smaller search engines like Bing, Yahoo, and MSN. They will not be able to scale to the large numbers of Google, however, they will get clients with a CPA that will be lower.

This is a critical time for many treatment centers.

Better Drug Rehab Marketing Practices on Google Means SEO

The Google restrictions make it paramount for centers to have proper drug rehab SEO, and to start building a social media presence. It’s affected all addiction treatment center operators. It’s probably the biggest event to help ethical operators that we have seen. Our industry has been complaining about bad rehab marketing practices, and click bait tactics for a long- time. The blatant abuse of brand infringement tactics including; website hijacking, changing Google business information, and keyword clicking needed to be addressed. Google’s power is immense, and the ultimate in marketing for all that appear on page one.

Many shady operators have been high-jacking Google My Business listings. Google’s restrictions will assist the big players and small players. The ethical players that will benefit will be the one that has correctly set-up their marketing foundation. Below are 6 essential items needed to achieve high organic ranking on Google. These 6 items are a must for all treatment centers.

The steps and actions treatment centers put into place now will determine if they survive. If you would like to speak about proven rehab marketing practices, our 90-day drug rehab marketing, SEO program, or be a panelist at our addiction conferences, you can call Charles Davis at 561-235-6195.

Drug Rehab Marketing Citations Hurt CEO’s

What Are Drug Rehab Marketing Citations?

Drug rehab marketing citations are the main factor in ranking in Google Maps. These critical backlinks are focused on the name, address and phone (NAP) of the addiction treatment center. In fact, we understand these so well, that we now offer a drug rehab marketing maps ranking program. We can get your substance abuse rehabilitation center ranked on the top 3 in Google Maps for key search terms in 30-60 days.. This is critical since there are over 40,000 searches on Google every second. Ranking in Google Maps always generates qualified calls, and a drastic increase in admissions. You can call Charles Davis at 561-235-6195 to get the affordable pricing.

NAP stands for name, address, and phone number. This is the basic info businesses provide on their online platforms to make it easy for clients to find them. Additional information that is important to have on your site includes hours of operation, the physical location of your business, type of business, and social profiles aligned to your business.

Every time NAP data is recorded on a site, it is referred to as NAP citation. NAP citations are crucial in making your business visible both online and offline. They also help users to understand what your business is about, what services you offer and how to reach you. If NAP citation is not properly done, however, they can send mixed signals to core search engines such as Google and data generators, leaving those who visit your site more confused about you and your business.

Ranking on Page One of Google is Paramount

Drug rehab marketing has become a difficult task for generating leads. You probably clicked on this article to find out what new trouble is going on with addiction treatment centers owners. If you don’t know what a citation is and how it can generate treatment calls you are in the correct place.

Citations are the foundation that enable you to rank on page one of Google. Google critically checks these for several reasons. It wants to know you are a legit business therefore you must register on highly rated listing websites. Google also wants to prevent spam in the maps section. Many rehabilitation centers have done a poor job with citations.

There is a considerable increase in the number of Addiction Treatment Centers countrywide and new marketing laws. If you’re solely relying on boots on the ground your center is a great risk on many levels. This also means to attract more clients to your center; you must find a way to rise above the competition.

Your advertising and marketing strategies must be exceptional both on and offline. Every successful business today has an online presence. Let’s look at how you can improve your online marketing strategy.

99% of Drug Rehab Marketing Doesn’t Rank on Google

Old drug rehab marketing strategies die hard. Rehab Owners have always relied on PPC as their main strategy. In 2019 that strategy is no longer as effective. The benefits of organically ranking on page one of Google for key terms greatly outweighs PCC. Since 99% of your competition is not there, this is the best way to compete against the big players and the aggregates. Consider this, Google AdWords, or PPC only generate 2% of page one clicks. Google Maps and the first three organic slots get about 60% of the clicks. The best part is you do not have to pay for the click over and over again.

Try and Google “drug rehabs” followed by your city. Then Google “drug rehabs” followed by your state. In an example, drug rehabs Los Angeles, and Los Angeles drug rehabs California drug rehabs. You can see who is paying for the clicks and who ranks in maps and the first three slots organically. You want to rank on page one for all your key services like;

Drug rehabs
Inpatient drug rehabs
Outpatient drug rehabs
Opiate detox
Alcohol detox
Sober homes

Call Charles Davis at 561-235-6195 to get information on the lowest cost per acquisition method by ranking in Google maps for key terms in 30-60 days!. This program can also be packaged with our social media marketing package. In our social media advertising package you instantly get tapped into out captured addiction and behavioral health social media audience of over 200.000!

Drug Rehab Marketing Citations Help Search Engine Optimization (SEO)

Drug rehab marketing citations and SEO go hand in hand. SEO is a process used to improve a website’s rank in Google’s search results. For every addiction treatment center to successfully create marketing campaigns, they must follow certain steps in search engine optimization. What are the top 3 things to do for SEO with drug rehab marketing?

Start by doing keyword research. This is the first step in optimizing your website. To do this, use platforms such as Google Keyword Planner which will help you explore the various keywords others in your industry use. Having knowledge of these keywords is imperative because it helps you develop a marketing strategy in the same language your audience uses to communicate. So when potential clients are looking for an Addiction Treatment Center, they will most likely search using the same wording thus making it easier for them to find your site.
Once you identify your keywords, use them in various pages of your site, ensuring you have one primary keyword for each of your pages. This helps in ranking your site’s individual pages each time someone uses a unique keyword to your nice. It helps you grab the user’s attention before they can move on to your competitors’ sites.
Over and above using the right keywords, SEO also involves instinctive site design. This means ensuring your images are adequately compressed, videos embedded, and that your site has efficient HTML coding. When all these elements are put together, your site will have a greater presence that attracting new clients to your Addiction Treatment Center.

Capitalizing on Back-links Increases SEO

The key to drug rehab marketing on the web is back-links. This was a lesson learned by Florida drug rehabs West Palm Beach. The new marketing laws originated in the Sunshine State. Once these new laws started many ethical operators found themselves struggling. Back-links also known as external or inbound links are those that point from other sites back to yours. When back-links are used properly, they help search engines decide how popular and authoritative your site is, as well as its relative significance on the web.

Back-links ultimately help make your site popular. In Google’s algorithm for Page Ranking, every time a hyperlink occurs in a web page, it is taken as a vote of confidence for that particular page’s websites recommend other sites with quality content to their audiences. This is why drug rehab marketing citations are important. For instance, a pharmaceutical site is likely to an Addiction Treatment Center. A website about fishing licenses is likely to link to a site about fishing and so on and so forth. So, the more other sites back-link to yours, the higher your SEO ranking.

Building SEO Back-links Requires a Good Drug Rehab Marketing Agency

A good drug rehab marketing agency will know to build industry back-links. Back-links are not just about making your site popular. They are a key component of drug rehab marketing. Your site will not just get a good Page Rank because of the number of times other sites have linked to yours. The system also factors in trust, authority, and relevance of your site and content.

In fact, some back-links can work against your ranking. If your back-links seem unnatural, Google will penalize you thus pushing your site further down in the Page Rank system. For instance, if your Addiction Treatment Center is back-linked to a Hunters Club website, this would be an example of unnatural back-links.

The basic guideline for using back-links is:

Good back-links are derived from authority websites in your industry. These are non-spam-my websites with content that is similar to that on your site. They are from experts who write about topics similar to yours. However, you can get creative and use drug rehab marketing on websites for cities and towns..
Bad links are those that are derived from websites that have no relationship to yours. For example, an insurance brokerage site back-linking to a dog training site. Search unnatural links only harm your ranking.
Ugly back-links are those that come from spam sites, link farms, sell links and sites with poor quality content.

Drug Rehab Marketing Citations Relationship to SEO

Poor citations equal bad drug rehab marketing which translates to SEO ranking. This is one of the lessons that need to be learned from “Drug Rehab Marketing SEO Vs. Digital Darwinism.” It’s a crucial lesson because search engines also rely on understanding your business when ranking.

So how can you build citations for your Addiction Treatment Center? Marketing for an Addiction Treatment Center differs from marketing for any other business. It’s critical to use the correct citations for this unique industry. Search engines such as Google already know a whole lot about your business.

However, it still needs to use aggregated data to make decisions on what is displayed in search results. For instance, if a user types ‘find a drug rehab close to San Diego, California, Google can decide to use a local citation of your Addiction Treatment Center in Indiana in displaying the search results.

California Drug Rehabs Need SEO

California drug rehabs are struggling from new patient brokering laws and Legit Script certification. To be eligible for Google AdWords, and PPC on Facebook you need Legit Script certification. This is making it difficult for many addiction treatment centers across the US.

This is also true for the best drug rehabs San Diego rehabilitation centers. They have little understanding in search engine optimization. They are uneducated on the over 200 ranking factors that Google spiders are looking for to rank pages.

Getting on the first page of Google is a difficult task even for the best drug rehab marketing and SEO specialists. This process takes time. Rehabilitation centers can expect to wait for about 90-days to be making an impact on the SERPs. However, the payoff is that the first 3 organic rankings on page one of Google get bout 60% of the clicks.

Citations Are Not a Guarantee of Page One Rankings with SEO

A citation is not a guarantee that your business will appear in the search results but it’s very useful for location-specific searches. Google always takes into consideration local citations when presenting search results. That is why your NAP citations should be as specific as possible. While citations are the foundation of SEO, there are many other things that must be done.

Here is where the biggest problem for drug and alcohol addiction treatment centers lie. There is so much to be done however this comes at a cost. Many CEO and Marketing Directors do not have a large enough drug rehab marketing budget. They are too used to using pay per click which is not as effective in 2020. Drug rehab SEO takes time, money, and dedication to work. It takes approximately 3-4 months to start ranking for popular long-tail keywords. This only happens when many things are done correctly.

For Addiction Treatment Centers, citation building and local marketing yield best results. When business owners work with industry experts who understand the relevance of vertical directories. Working with a professional will help guarantee visibility and the highest reach for your Addiction Treatment Center, within the addiction treatment industry.

California CEO’s Get Proven Drug Rehab Marketing and SEO Training

CEO’s must first understand that ranking organically on page one for key terms is paramount to generating clients. A few understand that ranking organically can generate 1000’s of calls without repeatedly paying for the click. Behavioral Health Network Resources holds three addiction conferences every year on drug rehab marketing. check out our next event providing drug rehab SEO solutions and outreach tools for referral sources. This and many more addiction conferences are offered by Behavioral Health Network Resources every year. In fact, in 2022 they are going to be starting holding these events every three months. These should be attended by all addiction treatment centers.

These much needed c-suite executive events provide immediate solutions to Owners long-term problem of generating clients and outreach tools. This event covers;

How to ethically fill beds?
What is the AdWords, Legit Script controversy?
Teach what to do for SEO
How Google AdWords and Legit Script are wasting marketing dollars?
Why 99% of rehab websites have SEO holes on their websites repeatedly wasting $10,000’s of dollars?
How to properly use press releases to generate leads?

Learning Drug Rehab Marketing and SEO Strategies

Drug rehab marketing is a difficult task. A complete understanding of SEO, back-links, and citations is critical. The main area of drug and alcohol addiction treatment centers need to focus on is search engine optimization. Relying on Google AdWords, PPC and Legit Script certification is no longer effective. An even less expensive way is to rank in Google Maps. We can get you ranked in 30-60 days for major addiction treatment search words.

BHNR offers several key drug rehab marketing packages. These all will compete against the big players spending big money. A “boots on the ground” strategy is one sided and must be accompanied by a web advertising plan. Behavioral Health Network Resources drug rehab marketing agency provides the following.

drug rehab SEO 90-day program
social media advertising package instantly tapping into a captured audience of over 200,000
Google Maps marketing package that gets your center ranked on pn the top 3 of maps for key search term in 30-60 days

With the lead generators and large treatment centers spending over $500,000 per month the smaller centers are wasting advertising dollars. The small centers need to play smarter. They need to incorporate SEO in their drug rehab marketing. Reach out to us at 561-235-6195 we can provide a no-obligation drug rehab SEO report and show you how you are wasting advertising dollars.

Buy Drug Rehab Leads 8 Things to Know

3 Replies

Drug rehab leads are the ability for addiction treatment centers to get their target audience to pick up the phone and call them for addiction treatment. It is a difficult task. A buy rehab leads tactic is even more difficult for for drug and alcohol addiction treatment center marketing. There have been many businesses, administrative and marketing changes. Addiction treatment centers can no longer just rely on a “buy rehab leads” strategy. A detailed addiction treatment center marketing plan must be in place. A plan with a healthy marketing mix and many components.

You should have a solid understanding of the competitive addiction treatment center marketing of all your competitors. With this understanding, you will realize that it’s a highly competitive market. You need a decent investment and a knowledgeable drug rehab leads marketing company specializing in our field.

Deception with a Buy Rehab Leads Generation Strategy

It is not enough to have an addiction treatment center marketing specialist, you need to research them and get behind the smoke and mirrors. You need tracking metrics on the back-end of your website. These show you exactly where your recovery leads are being generated and what is producing the treatment calls. We’ve had many drug rehab leads marketing clients that buy into exclusive listings on high gloss websites with a ton of listings and banner ads of their competitors. Some sites have heavy traffic and some have very little. Also, be aware of drug rehab marketing agency cookie-cutter options.

Some fool you with fake traffic. If you pay to be on these sites, place Google analytics on the back-end of the website and look closely at the monthly traffic generated. In addition, you can code you’re call tracking and see how many calls are being generated. This should be done for your entire marketing mix. In addition, drug rehab marketing consultants can prevent you from making costly mistakes. They have the experience and knowledge to guide you to what works. It’s in your best interest to about the top 3 benefits of drug rehab consultants.

The first step in drug rehab leads marketing is to check their visitor count. One of the best ways to check is to use Alexa. This is a website checker that will show you any websites traffic. Many of the ones that show heavy traffic use black hat tactics to depict traffic. Some will buy fake traffic which is useless to addiction treatment centers.

Once we put tracking mechanisms in place for our drug rehab leads clients we find these sites generate very little leads and have wasted the treatment centers marketing dollars. One of the sites we do recommend should be in a drug rehab marketing mix is Psychology Today. Every one of our clients tells us it does generate some leads and is inexpensive.

Drug rehab marketing is the #1 overlook aspect in our industry. the bottom line is, it is not easy! You should have a written drug and alcohol addiction treatment center marketing plan with many buckets. This is you’re drug rehab marketing mix and should clearly outline what you are going to be trying and documenting the results. It is going to take an investment, time and long-term commitment to finding you’re drug rehab leads marketing mix. Be careful of the top 3 drug rehab marketing mistakes. These are common mistakes made by many centers and can waste $100,000’s of marketing dollars. Without the proper website foundation and SEO, you’re marketing will be leaking valuable Google juice.

Drug Rehab Marketing Leads Tools You Need for Advertising An Addiction Treatment Center

A buy rehab leads strategy is expensive. Rehabilitation centers spend a lot of money on drug rehab lead generation to generate a client. In that process, there are many potential clients that touch upon that organization by inquiring, calling and researching that company. Very few centers have drug rehab SEO tools or know-how to capture and execute a consistent marketing plan. Your due diligence needs to produce a solid education in web marketing, website development, and search engine optimization. Understanding how search engines work and how to communicate effectively are paramount.

Consider this, 70% of conversions are coming from mobile. Furthermore, 60-70% of page one Google clicks are the first three organic slots. Many centers choose Ad Words which only receive 1.81% of page one clicks. Whether you are performing you’re marketing in-house or through a drug rehab marketing agency it is always beneficial to have drug rehab marketing consultants evaluate your marketing strategy. This will save $100,000’s of thousands of dollars.

You should be investing 25% of your yearly revenue for the addiction treatment center marketing to generate drug rehab leads. Marketing is the hand that is feeding your rehabilitation treatment center and skimping or cutting corners is going to be a direct reflection on the results of you’re marketing campaign. You can learn more about correcting many common business and marketing mistakes at our 15th Addiction Conferences EMP Series event. This event is on 1/22/19 in Costa Mesa, CA.

Using LinkedIn to Generate Drug Rehab Leads

Your drug rehab leads should not only include targeting clients needing treatment, but also professional referral sources of front-line clinicians, private clinicians, EAP’s, Interventionists, LMHC, CAP’s, etc… The best way to achieve this is through the largest professional website in the world LinkedIn. LinkedIn is a definite must in the drug rehab marketing strategy.

LinkedIn has over 20,000,000 addiction and behavioral health professionals. If you are not using this #1 medium, or do not know how you can check out our Executive Get Linked for Addiction Professionals Training by calling 561-235-6195. This will increase your level one connections by a minimum of 1,500. It will also show you how to continually grow a targeted audience, teach you all the tricks and secrets, back-doors and how to set-up meetings to establish referral relationships.

Just like Facebook, LinkedIn’s algorithm favors personal profiles and groups. We have performed tests on the Behavioral Health Network Resources drug rehab marketing LinkedIn business page. We’ve found the personal profiles and groups outperform the business pages drastically.

We did the same tests on our drug rehab marketing Facebook business page and the reach was astronomically higher on the individual profiles and groups. This means the focus on social media for drug rehab leads must be placed on individual profiles and growing targeted groups. You also need to know how to strategically reach and coral your target audience.

How Effective is Your Drug Rehab Marketing Agency?

If someone is trying to tell you they can perform drug rehab leads for your organization on social media, then you should be seeing them everywhere and know them. After all, you are their target audience. If they have not been in front of you already chances are they don’t have the audience and do not know how to utilize this medium.

This goes for all social media especially LinkedIn and Facebook. If your drug rehab marketing agency can’t do this for their company, how can you expect them to do it for your treatment center? On LinkedIn, you need to learn the value of level ones, groups, and followers on LinkedIn. How to get your blog posts in front of 100,000’s without paying for distribution.

You can get a boost in reaching your target addiction and behavioral health audience on LinkedIn and Facebook. Here are 60 addiction professionals social media groups with over 210,000 members. However, this is only one piece and intimately understanding these mediums is critical. We see many wasting many hours with no chance of utilizing these mediums. How much is your time worth?

How to Get in-front of Potential Clients with Drug Rehab Leads?

To get treatment calls, or industry-related sales/service clients you need to get in front of them. You also need to stay in front of them and continually run them through your sales funnel until they become your client. You need to be where they are or be high on organic listings inside the social media and on Google.

If you don’t have a good drug rehab leads marketing budget you’re going to lose market share to those that do. If you only have a $5,000 – $10,000 marketing budget per month, you better have a geographical marketing plan in place. This is the way to beat the big players. These big players have sophisticated financial capabilities; they’re usually funded by a hedge fund or portfolio managers and they have plenty of cash. They have and continue to invest in organic marketing.

Think Local with a Advertising Professional Specializing in Drug Rehab SEO

Think local in you’re drug rehab SEO marketing strategy. If you have a drug rehab marketing agency, check your local listings for your long-tail keywords. If you are not ranking for your specialty followed by geographical location you are wasting marketing dollars and should consider another marketing company. Here is a way to check how well you’re marketing agency is doing or an in-house marketing team. Pick one of you’re treatment center’s specialties. In this example, we look at addiction treatment centers. Then follow it by the geographical location. In this example, we will use West Palm Beach.

Now type the entire long-tail keyword into your Google browser, addiction treatment centers in West Palm Beach and Florida. Again, this is just an example, use your organizations’ specialty. Do this for all your center’s keywords. If your advertising and marketing agency or in-house marketing staff is performing well you should be ranked in the Google 3-pack (Google maps) and in the first three organic listings. If you are not ranking you need to hire a new marketing company or get your in-house staffed training on SEO.

Notice on the picture above that Behavioral Health Network Resources takes up the entire top of the fold with the Google three-pack. This goes beyond just ranking in Google maps. Usually, only the big brands achieve gaining this much real estate on page one of Google. Then, look at the picture below and see we are ranked #4 organically for the same term drug rehab marketing agency.

How Long Do Drug Rehab Leads Take?

It takes 9 months to have a baby no matter how many women you have on the job. Drug rehab leads with search inclusion takes time and is not immediate. If anyone is offering instant drug rehab leads results to get on page one of Google for your drug rehab marketing be aware. While they may get you there quickly, Google will find out their black hat strategy and penalize your website. Social media marketing is not instant. It is earned over time.

Also, you should have good operational knowledge of the different search platforms. They all have a per sauna and knowing their personality can save you a lot of time and money. Facebook recently went public and announced business pages would be served less. Many centers need to understand this for their drug rehab lead generation. Facebook is trying to force the business to pay for advertising.

Drug Rehab Leads Remember the 8 Things to Know

When trying to generate drug rehab leads remember the 8 things to know. This will prevent you from wasting valuable drug rehab marketing dollars. Many are still trying to use a buy rehab leads strategy. The cost per acquisition is much higher than drug rehab SEO and social media marketing. This includes Google Ad Words, and pay per click (PPC). This has become too costly for the small to medium sized drug rehabs. The cost of Legit Script is $2,000 for the application and $1,200 yearly to maintain.

Proper website structure with schema incorporated into it.
On-page and off-page SEO by an industry expert.
Detailed attention on NAP.
A back link plan to build high-quality back links.
A local SEO plan focused on Google’s 3 pack.
Dedication of resources on social media including LinkedIn, Facebook, G+, Twitter and YouTube
Properly installed Google analytics.
Call tracking metrics set-up on the back end. This is a must inexpensive tool ($19/Month plus pennies per call.) This will tell you exactly what is producing your calls and where they are coming from.

Generating drug rehab leads is difficult. It takes specific knowledge and time. The big treatment centers can afford to operate at a loss to push the small to medium centers out and gain market share. However, unless they have a center in your area they will not geographically target down to your location.

Pick our brain on drug rehab leads generation and your industry related sales/service marketing. Give us a free no-obligation call to discuss your marketing pain areas. Call 561-235-6195 Ask About Our 4-Week Consulting Package.

Leave a comment on your addiction treatment centers marketing pain points below.

Addiction Treatment Center Marketing, Wheres Your Audience

Education on Effective Addiction Treatment Center Marketing

Addiction treatment center marketing has many fluff posts with little meat on how to market in our industry. Many miss the most important factor and that’s the necessity of having a large audience. There are many components needed in a drug rehab marketing mix, but without reaching a targeted audience you are wasting time and marketing budget.

What Are Addiction Treatment Center Marketing Components?

Drug and alcohol addiction treatment centers expect instant results that they are used to getting from pay per click and call center lead generation. Their addiction center treatment marketing is dependent on the instant calls from these two short-term solutions that they have to pay for over and over again. Before the Google restrictions in our industry, there were about 75 big time players spending $500,000-$1,500,000 a month in that big boy sandbox.

The google restrictions will be lifted for those who qualify and they will be competing for the 1.91% of the clicks that paid marketing (PPC) generates. Hopefully many have learned from this and are including a better option with their addiction treatment marketing plan. Organic rankings on page one of Google account for a whopping 70% of the clicks. Generating leads is a huge problem for many of the small to medium-sized treatment centers that only waste their marketing dollars on AdWords. They should include a localized drug rehab marketing and SEO strategy because they can compete with the big players with the marketing strategy.

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

Call Tracking Metrics is a must to know where your calls are coming from. This is an inexpensive tool that provides vital intelligence on the many components of your business and marketing:

SEO
AdWords
PPC
“DRIP” Campaigns
mobile activity
call center lead generation
email mail marketing
organic rankings
Facebook
drug rehab marketing on LinkedIn
addiction conferences
branding
networking
knowing all the search engines

Many centers do not pay attention to these important signals. These point your business and marketing in the right direction for success.

Had they set-up their addiction treatment center marketing with a marketing mix (many different buckets) and tracked their calls they would not be dependent on one. A varied marketing mix is paramount in any business. Millennials have changed drug rehab marketing forever and any business in our industry needs to grow their social media footprint for several reasons.

The E-Harmony of Addition Treatment Center Marketing

E-Harmony is one of the most known and successful dating websites in the US. They have 66 million users and have produced 2 million marriages (the divorce rate of these marriages is 3.86%).

One of the main reasons they are successful is that they have grown their social media audience and understand how to market to them.

In the addiction and behavioral health industry, many of the treatment centers and sales/service organizations either get an agency (that doesn’t have the addiction treatment center marketing audience) or attempt to do this in-house. When an agency is hired to perform social media marketing it takes a little while before the center realizes the agency is only good for paid marketing.

They have not grown an audience that the addiction treatment center owns. Some advertising and marketing agencies will try to grow Facebook business likes to show they have done some work. This strategy is not effective due to Facebook’s new algorithm changes. Facebook’s new changes are heavily restricting posts from business pages. The power is now in personal profiles and groups.

Understanding How to Use Social Media for Drug Rehab Marketing

Treatment centers eventually realize the large cookie cutter drug rehab marketing agency they hired is not producing results, and they haven’t even grown any electronic assets. At this point, many centers try to do social media themselves. This does produce results that have the lowest cost per acquisition in their marketing.

However, most of the industry does not possess the necessary skills to perform successful social media marketing. It does not happen immediately it takes time to build your brand in the 1000’s of social media groups and corral a targeted audience. For this to happen they need to know each of the key social mediums intimately.

Addiction Treatment Social Media Marketing

Some drug and alcohol addiction treatment centers think social media marketing is easy and attempt to do it in-house. They think that a couple of posts will produce activity and generate leads. Many don’t understand how drug rehab SEO links to social media marketing. They also do not place or look at any back-end metrics like Google Analytics and call tracking. These are essential because they clearly tell you how much traffic is generated, where the traffic is coming from and what is or isn’t performing.

Addiction treatment social media marketing requires a complete understanding of the different mediums. Each has its own strength and it’s own secrets, tricks, and back-doors to maximize reach and your time investment. Knowing where, how and when for each particular medium is the difference from reaching 50 to reaching 1000’s.

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

How to craft content (the old days of a hard advertising pitch with features and benefits doesn’t work anymore) it’s not about your organization it’s about attracting and engaging your target audience.
Tracking their marketing with Google analytics and knowing where and what is producing their calls with Call Tracking Metrics.
How to grow a targeted audience on the 5 mediums in our industry. The benefit of this is when you grow your audience it is yours forever and you can repeatedly get your message in front of them.
Must be active on 5 mediums (LinkedIn, Facebook, G+, Twitter, and YouTube), or use an organization that has a large footprint in our industry of professionals and individuals seeking treatment that pull the traffic to them.
Knowing how to push a targeted audience to their website increasing SEO, getting treatment clients to make the tough decision to get treatment there, networking and setting up potential reciprocal referral relationships and getting potential clients for sales/service organizations.
Understand that having their own content housed on their website will give returns on SEO, getting more clients for treatment centers, and leads for sales/service organizations for years and years (with the correct content you re-purpose it to your social media audience for a long time.)

Learn Addiction Treatment Center Marketing Strategies

We are the E-Harmony in the Addiction and behavioral health industry with one of the nation’s largest addiction treatment center marketing social media footprints.

Provide SEO that gets treatment centers on page one of Google. Not only do we get them there, but we also teach them how to do their own SEO.
We assist Treatment Centers, Detox Facilities, Addiction, and behavioral health Sales and Service Organizations, Attorneys, We utilize social media in our industry to grow a social media footprint. This helps in networking, increase organic SEO, getting connected with those seeking treatment. It also generates referrals, sets up reciprocal referral relationships and much more.
We set-up a proven drug rehab marketing shell for treatment centers, detox’s, industry related sales/service organizations. Ask about our 90-day social media marketing package.
Teach you how to grow and utilize social media.
Teach you how to grow your professional email list with the hard to reach professionals than can produce referrals and sales.
Teach you how to use social media to produce treatment clients, and Sales/Service, clients. Ways to grow your contacts and how to use them to get referrals. How to grow and reach your targeted audience (addiction and behavioral related, professionals, and individuals seeking treatment).
Increase your web traffic using social media.
Set-up phone or face to face meetings with hard to reach potential reciprocating referral Addiction/BH professionals
Teach you how to market to your Alumni
Available to represent you at any conferences

Build a Targeted Audience

We have one of the largest addiction treatment center marketing footprints We specialize in social media marketing and teach you how to grow your footprint while maximizing the time needed to produce results. We have a social media footprint reaching over 1,000,000 utilizing LinkedIn, Facebook, G+, Twitter, and YouTube.

60,000 Addiction and behavioral health professional email contacts
15,000 Addiction and behavioral health contacts in Florida
30,000 Level one addiction and behavioral health connections on LinkedIn
33,000 Addiction and behavioral health Followers on LinkedIn
Run 13 Addiction Professional Groups on LinkedIn and Facebook with over 200,000 Members (Click here for a list of addiction professional groups to join)
Run 12 Addiction Facebook groups with over 60,000 members of professionals and individuals seeking treatment.

Improving You’re Addiction Treatment Center Marketing Strategies

We have outlined many components needed in you’re an addiction treatment center marketing strategy. Drug rehabilitation centers need an effective marketing mix, grow their social media audience, fill their referral funnel in multiple ways and learn how to track your calls. You can get all this and more at our Executive addiction conferences.

Our addiction conferences provide drug rehab marketing strategies. These events have five executive thought leader panelists providing business and marketing solutions. The addiction treatment industry has undergone drastic changes in California. New laws, regulation and insurance companies playing games substance abuse billing and utilization review. This event will also provide methods on SEO that gets you on page one of Google. Our 2020 events are around the corner, give us a call if you would like to be a sponsor.

Drug Rehab Consultants Top 3 Benefits Save Money

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This entry was posted in Drug Rehab Consultants, Addiction Treatment Marketing, All About Drug Rehab Marketing, Drug Rehab Lead Generation, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab SEO, Drug Rehab Social Media Marketing, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Rehab Marketing Ideas, Substance Abuse Billing and tagged Addiction Treatment Center Marketing, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Marketing, Drug Rehab Marketing Consultants, drug rehab social media marketing on May 7, 2018 by Charles Davis.

Drug rehab consultants play a vital role for marketing and business aspects in 2020 for the addiction treatment industry. Whether you are a new start-up, an existing center, or an ancillary service provider you need consultants for various reasons. Behavioral health business and marketing consultants prevent costly mistakes, save revenue and increase return on investment. Drug and alcohol addiction treatment centers and the entire industry spend a lot of money on their drug rehab marketing strategies. Without the expertise of a consultant they can, and do, waste hundreds of thousands of dollars.

A drug rehab consultant is an expert in business and marketing for addiction treatment centers. As an addiction treatment center owner, you’ve spent an enormous amount of time and resources to have a structurally sound clinical component for your center. You’ve hired the best and most qualified clinical team and have the best clinical protocols in place. The treatment side is usually the owner’s specialty. Many centers will hire accreditation consultants for their Joint Commission (JACHO) and Commission on Accreditation of Rehabilitation Facilities, (CARF.)

These accreditation’s are extremely important for the treatment centers allowing them for better overall treatment for their clients, assists in gaining clients and makes them authority over their competition. Consultants charge $30,000 or more to get them through the accreditation processes. Drug and alcohol addiction treatment centers owners know that these are an absolute necessity for their behavioral health organizations. The second reason drug rehab owners hire consultants is that at some point they all realize the importance of marketing. Then, they quickly realize they are competing against big dollars being spent by the larger addiction treatment centers every month. They also start to realize they need an internet of things (IoT) electronic footprint driving targeted traffic to their website for their addiction treatment center marketing.

Contents

1. Drug Rehab Consultants Save Drug Rehab Marketing Budget

Experienced consultants should have many drug rehab marketing and SEO strategies to reduce advertising budgets. Many owners do not put the same time, resources and investment in their marketing. Many do not respect marketing, nor do they understand the time, education and resources for an effective marketing strategy. They generally take short-cuts with their website, SEO and overall marketing. These short-cuts are saving pennies and wasting dollars in the long run. For example, they might save a couple of thousand dollars on their website build.

Their website looks beautiful to the eye, however, it usually has poor structure, no schema, poor Google My Business and an extreme lack of social media marketing. Drug rehab centers must have a robust and targeted drug rehab marketing mix to survive the business and operational changes in our industry. Drug rehab consultants provide the experience and knowledge to avoid costly mistakes on the business and marketing side of our unique industry.

Drug Rehab Marketing Consultants Should be Part of the Package

All drug rehab consultants should be assessing the most important aspect of addiction center treatment marketing. Contrary to what most addiction treatment center owners and ancillary service providers believe your website is the most valuable asset in generating leads. There are 7 key mistakes made with website development made by addiction treatment centers when generating drug rehab leads. Set-up correctly it will outperform all other marketing aspects combined. If set-up poorly you will be wasting a ton of marketing dollars and blaming your drug rehab marketing agency for poor results. You will be forced to using “black hat” marketing strategies and continuously get penalized by Google. This is where drug rehab consultants play a vital role in the success of drug and alcohol addiction treatment centers.

Long-term Marketing Strategy Needed

Here is where CEO’s and Executives need to have a long-term marketing strategy in place. Your addiction treatment center or any business website works 24 hours a day, 7 days a week. This employee never takes a day off, never goes on vacation and you don’t have to pay for its benefits. Best of all as a treatment center owner you have 100% control and know if you set something it will happen 100% of the time.

This can work for you or against you. The question is how you fine tune this engine to work efficiently. First, you must understand that what you see on the screen when you are visiting a website is only 10%. The other 90% is back-end stuff that must sync perfectly to get blessed by the Google GODS.

Your Website Must be an Authority and Trusted by Google and Potential Clients

Why is it vital for addiction treatment centers, or detox’s staff to be published on high profile industry websites? This positions them as an expert in drug and alcohol addiction treatment. Citing and including them in your websites builds instant trust with potential clients. Also, getting published on other high authority websites increases Google ranking. One of the most difficult areas of drug rehab SEO for addiction treatment centers and ancillary service providers is getting those back-links pointing to their websites.

Regardless of whether your clinicians don’t have all the flashy letters after their names, it is still greatly supportive if they compose articles and blog entries on your website. It is likewise similarly as critical or much more imperative for drug and alcohol addiction treatment centers to distribute video recordings of staff teaching people in general about drug addiction and recovery. Videos rank the highest on Google and social media for retention and they help build trust. In fact, they receive more than 60% of the clicks. Behavioral Health Network Resources offers drug rehab SEO marketing and training to get your center on page one of Google.

Drug and Alcohol Addiction Treatment Marketing Best Practices

Spread out your drug and alcohol addiction treatment center marketing budget. Putting all your marketing dollars into one bucket like AdWords spells disaster. Many learned this mistake when Google restricted paid ads, some did not make the learning curve and had to close their doors. The centers that survived had good drug rehab consultants which put into place a diverse marketing strategy. Categorize your marketing into three buckets. This way when one bucket isn’t working you have the other two generating phone calls. Even with three buckets going on at the same time one, two or all three could fail at any given time. The three main buckets should be organic, boots on the ground and a paid advertising strategy.

Organic marketing in one of the most difficult for drug and alcohol addiction treatment centers and ancillary service providers to fully understand. It starts with proper website structure. Without proper website structure, your website is going to be leaking Google ranking juice. Google with either not read the site or penalize it. This is where most marketing dollars are wasted by many treatment centers.

After structure, you need to look at search engine optimization (SEO.) SEO is a complicated process and impossible to know all there is to know on the subject. Even the best drug rehab consultants only know a fraction of SEO. However, they do know the many best practices that can get you to the first page of Google. Google only reveals a few golden nuggets; the rest is best practices. We get 10-15 calls every week from drug and alcohol addiction treatment centers on marketing and consulting. Almost everyone says their on-page SEO is good. This is rarely the case. I always ask them if they have Yoast installed on their website. It’s a WordPress plugin that tells you and guides you in having decent SEO on your site. The search engine optimization program will tell you if your SEO is at an acceptable level. Once things are up to par with Yoast, it is time to hire an SEO specialist.

Organic SEO also covers publishing useful, attracting and engaging content. It is not enough to have you site look good in Google eyes, it also must be useful to the reader.

Understanding Social Media Marketing

The last part of organic SEO is social media and this is an absolute must. According to Tech Crunch, people are spending over 5 hours a day on their cell phones. This doesn’t include time spent on PC’s at work and home. Our society has been consumed with social media being a daily part of our lives. It is paramount that your addiction recovery center gets in front of potential clients daily. For the most part, this is not a features and benefits sales pitch. It is attracting and engaging potential clients with good content on an emotional level. Then attaching that emotion to your brand. You must build trust by providing content that conveys you understand the trials and tribulations they are experiencing with addiction and can help them.

Even with great content, it is useless unless you have the vehicle to get in front of the potential masses. It takes an intimate understanding of Facebook and LinkedIn. Addiction treatment centers must understand the secrets, tricks, and back-doors of these mediums to maximize their potential to drive leads. Drug rehab lead generation strategies changed on Facebook when they announced its new algorithm that puts the power of business marketing with individual profiles and groups unless you pay for the advertising.

We have been preparing for this social media marketing shift for the last four years. We are one of the few marketing companies that practices what they preach when it comes to marketing on Facebook and LinkedIn. We have built up 30,000 level one connection’s on LinkedIn and 12 groups with over 50,000 members. On Facebook, we have 15,000 friends and 35 groups with over 150,000 members.

Boots on the Ground Addiction Treatment Center Outreach Pitfalls

Almost every addiction treatment center puts most of their marketing efforts in boots on the ground tactics. While it should be in every drug and alcohol addiction treatment centers marketing mix, it should only be a portion of the marketing mix. All drug rehab consultants should be telling you to have diversity in your drug rehab lead generation. We see many centers using boots on the ground, Google Ad Words and call center lead generation.

This is most likely due to the CEO’s and Executives looking for short-term solutions to keep their census at an acceptable level. They tend to get caught up with hiring Outreach professionals that say they have a book of business. This strategy has caused an extremely high turnover rate in the addiction treatment industry. Outreach professional’s positions usually last from 6 months to a year. We see this by looking at out 30,000 addiction and behavioral health professional level one connections profiles on LinkedIn. Many owners do not realize that this situation actually costs the drug rehab centers about $20,000 per turn over.

2. Paid Advertising the King of Short-term Solution to a Long-Term Problem

Google Ad Words or pay per click (PPC) has paved the road for unprepared drug rehab marketing plans. Addiction treatment centers have notoriously used Ad Words in place of a good organic marketing plan. This is mind-boggling considering the paid Ad Words account for less than 5% of the clicks on Google. The first three organic slots account for a whopping 70%. Bing, Yahoo, and MSN are comparable to these numbers.

Google Ad Words restrictions are somewhat being lifted in July of 2018. While we will see some centers jumping back on that merry-go-round, some should have learned the value of organic marketing. This is a long-term play that once established can last for years and generates higher converting clients.

Buy Rehab Leads is a Short-term Solution

Another famous short-term solution is a buy rehab leads strategy. Many treatment centers complain about buying calls but continue to do so. Now, in Florida, they are no longer allowed by law to buy verification of benefits (VOB) calls. This call center leads generation option would give treatment centers qualified leads at least guaranteeing that the potential client has the insurance the center offers.

These drug rehab marketing buckets are constantly changing and providing different leads at different times. At any given time, they stop producing leads, and not for any given reason. As a CEO or Marketing Director, you need to be juggling all three constantly. One of the biggest mistakes that drug rehabs make is when the census is up they do not invest more in their drug rehab marketing efforts.

3. Measuring the Success of Each Drug Rehab Marketing Bucket

Drug rehab consultants should be putting in back-end analytics to measure efficiency. Keeping in mind the end goal is to understand your most elevated ROI. It is imperative to track lead generation sources that are converting into clients. It is critical to gauge the “first contact” when the individual seeking addiction treatment reached out.

Did they call?
How many calls?
What blog post generated the call or click?
Did they click through from a landing page?
Did they click through from Google, Bing, Yahoo or MSN?
Did they click through from Google Maps?
Was it from a “boots on the ground” lead?

This is vital for marketing intelligence. By knowing this information, you can adjust your marketing strategy and fuel resources to what is working at that time. Again, this is not stagnant, it is constantly changing and adjusting is critical.

Call Tracking Metrics an Inexpensive Absolute Must Have Tool

The key to maximizing your ROI on marketing dollars is to know what is generating the most drug rehab leads, or calls. Call tracking can tell you where the potential client started and right through to where they called from. This is vital information for the marketing team. You can also assign a dollar value to the services sold to have dollars associated with conversions. It will also record the calls, so you can determine if admissions teams are doing a good job of converting clients. It also gives information on date, time, city, state, and much more. You can check out how this inexpensive valuable drug rehab call tracking tool is for your center.

Google analytics like call tracking provides information on addiction treatment centers websites. All drug rehab consultants should know how to read and utilize this vital information. It tells you real-time traffic, city, state, pages visited, where they came from, interests and more.

Google analytics tells you what the most popular pages of your website and blog are. It tells you how long they stayed on your website. If it is less than 60 seconds, it is called a bounce. If you have pages with a high bounce rate, then you need to edit those pages to make them more engaging. For the pages with long visit time, it tells you that it is good content and you should be producing more similar content.

Without experienced, educated and dedicated workers, it can be a battle to become a successful behavioral health organization. This is especially true when hiring drug rehab consultants. In addition, because we are in a video age on social media, you need staff to speak and present about your drug addiction treatment program in front of a camera. They must be able to convey treatment information and touch on an emotional level. This is a human aspect that will build trust and position your drug and alcohol addiction treatment center as an authority. Building electronic video assets is critical for getting clients and getting to page one on Google.

The Role of Addiction Conferences and Events

Conferences, events and training’s play a vital role in our industry. You should be sending your staff to events and conferences to build on their knowledge of treatment, marketing and the business side of behavioral health. Many drug rehab consultants attend many of these events to gain much-needed knowledge of our complex industry. You need to provide tools on an on-going basis and not just hiring them and relying on their book of business. Getting them educated on the business and marketing side of our industry.

CEO’s, Directors and Outreach need more education on marketing, social media (so their not damaging your brand,) networking strategies, SEO, call tracking, Google analytics, patient brokering, billing, collections, utilization review and many more. Providing them ongoing education and experience will pay dividends down the road.

Behavioral Health Network Resources provides 3-4 addiction conferences every year. These conferences feature Executive Thought Leaders, drug rehab consultants, Senators, Attorneys and high profiled and experienced behavioral health professionals. Each conference attracts 5-7 Addiction Executive Thought Leaders, 150-200 attendees, and 14-20 exhibitors. We are seeking co-host sponsors for our next Florida and California conferences. Contact Charles Davis at 561-235-6195 and get national exposure.

The Importance of Offering a Full Continuum of Care

When you go to a restaurant they don’t force you to order a few items. They generally offer a la carte. You need to offer the most options possible that relate to drug and alcohol addiction treatment. You are investing a tremendous amount of time, resources and money in your addiction treatment marketing strategy, you need to make sure you have a lot to offer when they decide to pick up the phone.

30, 60 and 90 In-patient Partial Hospitalization Program (PHP)
Out-patient treatment Intensive Outpatient Program (IOP)
Alcohol and Opiate Detox
Medication Assisted Treatment (MAT)
Christian Track
LBGTQ Track
Sober Living Options
Aftercare
Telehealth
Family Program
And many more

Two of the best motivations to do this is the insurance companies are demanding documented improvement of clients. Second, it costs a considerable amount of cash to produce qualified drug rehab leads and you need to maximize revenue.

Drug rehab Consultants Assist on the Business Side of Behavioral Health

Drug rehab consultants can save a lot of money in two areas. The two main areas for addiction treatment centers to gain revenue include marketing and billing. We’ve covered some marketing aspects above, however, there are other areas to consider. Billing and collections can get out of hand very quickly.

The insurance companies are playing dirty by rejecting claims, delaying reimbursements, questioning medical necessity and auditing addiction treatment centers to get out of paying for services. We recently sat down with Scott Delmarr, of Proven billing, a respected behavioral health substance abuse billing and utilization review consultant. Here’s what he had to say.

One of the most difficult areas is collecting from the insurance companies. Receivables get out of control quickly and drastically effect operating cash flow.

To make it even worse there are some situations where the insurance companies send the checks directly to the treatment centers clients. This causes huge problems for treatment centers and detox’s to get those checks.

Many times the treatment center’s clients keep that money. How bad is this situation, some centers can have millions of dollars in receivables from this situation? These are evident especially with Empire and Federal BCBS insurance in Florida. You can contact Mr. Redlich at 954-592-1921 with any questions.

Why Hire Drug Rehab Consultants?

As an owner of an addiction treatment center, detox, or ancillary service provider, you are going to spend on the low-end hundreds of thousands of dollars on your marketing. Drug rehab consultants can put a proven marketing plan in place producing the best ROI and reduce waste. Consultants can tell you what works and what does not work. They can tell you how to get your website built with proper structure.

They can tell if drug rehab marketing and SEO are poor and put a team in place to correct it. They can put into place and train marketing staff on call tracking and Google analytics. They can train your admissions staff to maximize your call center lead generation. Drug rehab marketing consultants are proven and trained guides that completely understand the business and marketing aspects in the addiction treatment industry.

Behavioral Health Network Resources are drug rehab consultants, drug and alcohol addiction treatment marketing specialists and we also host addiction executive conferences education on ethical business and marketing strategies. In addition, we partner with the nation’s best JACHO and CARF accreditation consultants, Give us a call for a no-obligation consultation today at 561-235-6195.

Call 561-235-6195 Ask About Our 4-Week Consulting Package

Drug Rehab Website Development Hurts Marketing

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Contents

What Are the Top 3 Reasons Drug Rehab Website Development Hurts Drug Rehab Marketing?

Drug rehab Website development and design are drastically affecting drug rehab marketing for addiction treatment centers, opiate detox centers, inpatient rehab, and IOP treatment programs. Understanding the many components needed including; design, drug rehab SEO, and branding are critical for successful web marketing. These are all paramount to generate drug rehab leads and customers for sales/service organization in our industry. However, it requires an ongoing, in-depth knowledge of the crucial role website structure plays. Drug rehab SEO website development is complex for drug and alcohol addiction treatment center web marketing.

Understanding How Drug Rehab Website Development Effects Treatment Calls Lead Generation

Addiction treatment centers are facing their most difficult challenges ever in 2018. Generating enough clients to sustain their business has become a daunting necessity. The insurance companies are now paying for shorter lengths of stay and less reimbursement for drug testing. This combined with new laws in Florida on patient brokering, Google PPC restrictions and algorithm changes, have many centers frustrated and struggling to gain clients. We are seeing many centers close their doors, merge, or get bought out by wall street investors.

As a treatment center owner, you most likely started your center because you have a passion to help and extensive knowledge of addiction. That most likely shows with the clinical aspect of your center. However, many centers fall because they do not respect, or understand drug rehab SEO marketing.

Understanding the Value of Proper Website Development

The current behavioral health industry landscape requires that recovery centers learn better addiction treatment marketing practices including the status of the drug rehab SEO website development. Website development is the major building block for their drug rehab marketing. Relying solely on outreach, and buying rehab leads to maintain an acceptable census puts them at great risk. Addiction treatment lead generation and producing treatment calls is difficult on the web. Drug rehabilitation owners often use short-term solutions to their long-term problem.

Drug Rehab Web Marketing Outperforms All Other Marketing Combined

When the money was flowing, there was no reason to have drug rehab SEO website development or a healthy marketing mix. Addiction treatment centers and opiate detox centers threw a ton of money at their rehab marketing with PPC, bought some VOB treatment calls (no longer legal in Florida,) relied on Outreach and that was the extent of their marketing plan. They demanded immediate results which have caused industry-wide thought process concerning marketing. Concentrating on short-term solutions, to their long-term problem of generating clients, puts them at great risk of not surviving in the red ocean.

Website structure the #1 Ingredient for Drug Rehab SEO

Drug Rehab SEO website development needs proper website structure. Many drug rehabilitation centers think web marketing does not work. The main reason is when they implemented it into their substance abuse marketing their website lacked proper structure. They were investing money in drug rehab SEO that could not perform. Without proper structure, Google spiders will not rank or penalize the website.

Substance abuse web marketing is complicated, competitive, and requires knowledge beyond addiction treatment. Drug rehab SEO website development needs to have the proper foundation to produce treatment calls. It must be the start of your drug rehab marketing and lead generation.

Web marketing outperforms all other marketing combined when set-up correctly and executed properly. Speaking with many treatment center CEO’s and Executives, many say web marketing does not work. Our immediate response is let’s look at your electronic assets and how they are set-up.

1. Proper Website Structure = Poor Web Marketing Results

Let’s first look at the website. Website structure is the critical starting point for SEO performance. The aesthetics of treatment centers websites are often beautiful, showing pictures of the beach, and amenities. The aesthetics of a website are only a fraction of what is needed for web marketing. When a house is being built, the foundation is the most important aspect. Without a strong foundation, your house will fall. With web marketing, proper structure is the original building block.

We recently spoke with Brian Frye, CEO, of Magna Technologies, a highly respected industry website design company and attendee favorite panelist at BHNR’s Ethical Marketing Practices Conferences, about the status of treatment centers websites. Here is what he had to say,

“The biggest problem is poor website structure. Centers do not understand how damaging this is to their marketing.”

Website Structure 1st Step in Addiction Treatment Center Marketing

Proper website structure is a critical aspect of a websites SEO and critical for drug rehab marketing. It will be one of the main factors in generating revenue or wasting marketing dollars. Poor drug rehab website development causes Google (and other search engines) to do one of two things. They will either not read and rank your site or penalize your site for structural errors. If you have an efficient website structure in Googles eyes, you get rewarded in many ways (Google juice) with higher rankings. Poor structure is one of the main reasons why many treatment centers say web marketing does not work. SEO is also a huge factor for many addiction treatment centers.

Get a Website Designed and Developed by an Experienced Drug Rehab Professional with In-depth Knowledge Beyond the Addiction Treatment Industry

The “big boys in the sandbox” understand better drug rehab website development equals higher rankings in search engines and more clicks. These big players use professional and experienced webmasters with experience beyond the addiction treatment industry. Their sites use an efficient, clean and trimmed hierarchy. The small to medium players usually use unskilled individuals with limited knowledge of proper structure. Their hierarchy is generally disorganized, jumbled and not optimized for Google. This is an area that the small to medium size treatment centers can gain ground against the competition (big and small) on the web if they include it in their drug rehab marketing plan.

2. Pay Attention to These Areas of Drug Rehab Website Structure

While this article cannot cover all that is involved with proper website development and structure, here are some areas that must be addressed.

Schema.org (Schema) Advanced Search Tactic

Schema is a syntactic vocabulary that is added to HTML that improves how spiders read and present a web page in SERP’s. This is an absolute must in your drug rehab website development.

Google can read every language, however, it’s native tongue is the schema. This is the key to drug rehab SEO. It allows search engines to more clearly understand and read sites more quickly. It is becoming paramount for all websites to correctly incorporate schema where ever possible on their website for several reasons. It gives the ability for search engines to pull better rich snippets and rich data that makes a website link stand out and gain real estate in SERP’s, increasing clicks.

Voice Search Get Ahead of other Rehabilitation Centers

Getting ahead of the competition is easy if you know what’s coming. Secondly, it is becoming a necessity in the new age of voice search. As we pointed out in an earlier article, treatment centers and ancillary service organizations in the addiction treatment industry are suffering from digital Darwinism. Organizations in the addiction treatment industry do not have a firm understanding of the many aspects of SEO and now comes along voice search.

Digital voice search is one of the newest technological advances in the ways consumers get information. It is rapidly becoming a crucial part of the way our potential clients will get information they are seeking at home (Google Home, Microsoft’s Cortana, and Amazons Alexa,) and on mobile devices (Android, and Apple.) ComScore.com predicts that by 2020, 50 percent of all searches will be voice searches.

Implementing Schema on a website is like placing a direction post on a highway. It quickly gets the spiders to the information that correctly answers a voice query. This is important because voice queries depend on implied content. Proper schema helps provide the content rather than the spiders using an ambiguous page of text.

Implementing Schema and Asking the Right Questions

One of the biggest issues with schema is many do not know how to properly place it on a website. According to schema.org, there are only 10 million websites using schema.org markup. While this may seem like a lot, only 1% of websites have implemented it. This can give a treatment center an edge with marketing. This should be included in their drug rehab marketing strategy. Some of the areas where you should incorporate schema are;

Site Navigation Element
About Page
GMB Map (Google Maps)
WP Footer
WP Header
WP Side Bar

3. Proper Website Structure gets more Google real-estate with Site-links

Site-links are links and descriptions of the different parts of your website that show up in SERP’s. This is a Google’s SEO golden nugget that improves click-through rates, however, there are several pieces that need to be in place to achieve this golden award. They also are huge in SEO by making navigation easier, dominating SERP’s, brand reputations, and building trust with Google and the user. One of those important pieces is a good website structure (trust and brand reputation are also factors.) If you have a poor website structure, it is highly unlikely that you will achieve a sitemap in Google listings. This causes a reduction in targeted traffic and lower clicks of your target audience.

Here is an example of a search that achieves a site link. Try typing into Google search your center and see if your organization shows a site link. If it does not, you either have no site-link, or it is incorrectly implemented.

A quote from Google Webmaster clearly showing the importance of proper website development; We only show site links for results when we think they’ll be useful to the user. If the structure of your site doesn’t allow our algorithms to find good site links, or we don’t think that the site links for your site are relevant for the user’s query, we won’t show them.

Top 8 Mistakes with Drug Rehab Website Development

While Google doesn’t provide a step by step drug rehab website development procedure there are certain things that should be in place to achieve site links.

Unique website name
Clear website structure and navigation
#1 rank organically for the search term
Implementation of sitemap.xml to your Google search counsel account
Build internal links
Cross check page titles
Brand Awareness on social media
Better Website Development and Structure Means Better Website Crawling

Google spiders search billions of pages on the web and compile a massive index. Their algorithm has over 200 factors. According to Google, it is a must that they can crawl and index your site correctly. If you have poor drug rehab website development, chances are extremely slim in achieving a coveted site-link in Google search.

Learn From the Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing

Poor drug rehab website development structure is the #1 reason why addiction treatment lead generation fails. Google heavily uses the user’s experience to rank any given site. Google’s algorithm considers many factors. In addition, it looks at loading speed (after 2 seconds you lose 50% of the audience), click-through rates, time on site and frequency of visits to name a few. This article pinpoints these 3 key areas for recovery centers to look for and understand in their marketing.

Proper Website Structure = Poor Web Marketing Results. Get your website built by an industry professional
Pay Attention to Schema and Voice Search
Proper Website Structure gets more Google real-estate with Site-links

If recovery centers can’t get to page one of Google they can’t generate addiction treatment calls. This article outlines the most common mistakes made with drug rehab website development in the recovery industry. Give us a call, we are drug rehab marketing specialists and we will quickly evaluate your SEO. We also provide SEO training. If you would like us to evaluate your organization’s website contact Charles Davis at CEO@BehavioralHealthNetworkResources.com, or give him a call at 561-235-6195.

Drug Rehab Marketing Agency Cookie Cutter Options

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When seeking the best drug rehab marketing agency, it is easy to get fooled by the glitz and glamour of the large substance abuse advertising and marketing providers. They are spending 10,000 of thousands of dollars per event to sponsor the large addiction conferences. It is just as easy to get fooled by shady drug rehab SEO companies. The bottom line is Google the terms “drug rehab marketing” and “drug rehab SEO.” It is here you will see the leaders of the pack that know how to get ranked.

The Executives are flying across the US, sponsoring the biggest addiction conferences, staying in lavish hotels and entertaining at the best restaurants. Their executives are eating up large chunks of revenue in their salaries. Many are relying upon churning uneducated clients every year with their cookie cutter drug rehab marketing and SEO offers. They know that they are going to be churning through clients once their clients realize their marketing is not producing revenue for the addiction treatment centers.

What is Drug Rehab Marketing Agency Churn and Burn?

A large drug rehab marketing agency is a “churn and burn” business for them. With over 14,000 drug and alcohol addiction treatment centers, they can do this for a long time. In any industry like attorneys or insurance, you want the absolute best handling your business. The most talented at some point realize their value and that they are underpaid. Once this happens, they venture off on their own.

The larger drug rehab marketing agencies revenue is being absorbed by the Executives, their conference business escapes to cities across the US and their lavish entertaining lifestyle. The individuals doing all the heavy lifting are paid low wages and are required to perform the 9-5 grind. Once the really talented individuals realize their value they start their own agency or become consultants. The larger agencies can only dream of retaining the industries best talent. These are the marketing professionals that are the best of the best in the nation.

What Are the Top 3 Ways to Spot a Drug Rehab Marketing Agency Cookie Cutters?

Spotting the large cookie cutter drug rehab marketing agencies is easy. It’s even easier to spot the shady drug rehab SEO agencies. If you are a marketing agency, you better be leading by example. Just saying you can perform drug rehab SEO and achieve ranking is not enough. Any good agency will rank on page one for key marketing terms.

Do they rank on Google for marketing? Start by Googling these big money search terms for drug rehab marketing agencies. If they cannot rank for their own keywords, how can you expect them to rank for yours?

drug rehab marketing
drug rehab marketing Agency

2. If you already have a drug rehab marketing agency, check your website speed with Google. Here is the google developers tools to check website speed with Google. Your speed should be between 80-100, but preferably 90 and above. If you are not you should fire your drug rehab marketing agency immediately. Why you may ask. Because Google did an important update almost two years ago and stated that website speed was one of the most important factors to ranking on mobile and on a PC. If your website does not load fast they will not ranked you very well. Behavioral Health Network Resources ranks 99 on PC and 93 on mobile.

3. Are they using Google AdWords, Facebook, and LinkedIn paid marketing to get their marketing clients?

If your seeing paid or sponsored content by a large drug rehab marketing agency this is a big indicator. If they are relying on paid marketing for their business, what can you expect when they start doing your drug rehab marketing? Lead generators and large treatment centers are spending more than $500,000 per month with Google Ad Words and paid marketing. Organic ranking with pinpointed SEO is the answer for the smaller centers.

4. They fool you with beautiful websites. The look of a website is only 10% of the web drug rehab marketing piece. The other 90% underneath is what has to effectively communicate with Google spiders to rank. These large agencies have poor website structure on their own property, how can you expect them to understand what to do with yours to rank?

What is the Advertising Agency Churn?

A large drug rehab marketing agency has a lot of churn. Drug rehab marketing is complex, time-consuming and constantly evolving. With the churn of the best talent from the larger drug rehab marketing agencies, they are left with a few cookie cutters. These are usually the entry-level type of positions with a low talent pool. The larger agencies portray their agency as experts in drug and alcohol addiction treatment marketing. Their Executives talk a smooth game and they truly know the key components of drug rehab marketing.

However, with the high operating expenses, their salaries and the difficulty of retaining the best talent they cannot provide the high-quality marketing that they claim. This is one of the reasons why marketing has such a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger drug rehab marketing cookie cutter agencies.

Why Get Educated on What a Drug Rehab Marketing Agency Provides?

The main reason is a lot of wasted advertising dollars. Many do not realize their d\are drug rehab SEO to 30 lists explaining about search engine optimization. When a boutique drug rehab SEO marketing agency is honored by a national marketing watchdog, it gets noticed. Even more so, when they show up on page one of Google for the industry #1 search term “drug rehab SEO” it sends a powerful statement. When performing drug rehab SEO you want to dominate page one organic listings and Google maps.

Education is the key for addiction treatment center owners with their substance abuse marketing. Producing treatment calls is no easy feat. Many recovery center owners will take the quickest route with a buy rehab leads strategy. We have seen this across the nation with inpatient drug rehabs San Diego California to West Palm Beach, Florida.

This allows the large agencies not to do the essential organic work of building citations, back-links, and on page/off page drug rehab SEO. The short-term solution of a buy rehab leads strategy actually costs much more money in the long run.

What Are the Key Elements of Advertising and Drug Rehab SEO?

There are many aspects to drug rehab marketing and drug rehab SEO. Knowing some key elements can save hundreds of thousands of dollars in wasted marketing dollars. The large cookie cutter agencies over-whelm and distract clients with rigged analytics ultimately causing a leaky marketing strategy. Check out several drug rehab marketing SEO agencies on various websites. See how good they are by searching terms they should be ranking for like;

drug rehab SEO
drug rehab marketing agency
drug rehab marketing consultants

The key elements to watch in rehabilitation marketing are the number of calls for qualified addiction leads, how many keywords you rank for on page one of Google and site traffic. Also included are page one of Google’s local 3-pack. This is the maps section at the top of the page. There are only three slots available. This is a valuable piece of Google real estate that produces well-qualified leads for treatment centers. If you not on page one of Google you need to switch marketing companies.

LinkedIn Provides Nation’s Best Drug Rehab Consultants

LinkedIn is the #1 place to search for professionals in any industry and secondly is Alignable. It is vital in finding the top drug rehab marketing consultants for rehabilitation centers. LinkedIn provides the top 2 drug rehab marketing consultants in the US. The addiction treatment industry is undergoing extreme regulation by lawmakers on the business and marketing side of substance abuse.

Web marketing, lead generation, drug rehab call centers, and sober homes are now regulated when generating treatment calls and addiction leads. LinkedIn is the #1 source for finding addiction and behavioral health professionals. LinkedIn must be utilized better with marketing strategies for addiction treatment, IOP marketing, inpatient rehab marketing and with opiate detox centers. Sometimes you will find drug rehab SEO marketing consultants listed on drug rehab websites. This is a strong indication that these Executives are the true producers in the behavioral health field.

Who Are the Top 2 LinkedIn Drug Rehab Consultants?

LinkedIn has over 875 million professionals with over 20 million drug and alcohol addiction professionals. LinkedIn plays a critical role in the success of many drug rehabilitation recovery centers. We get out drug rehab marketing agency clients LinkedIn profiles to rank on page one of Google for key words.

National census for addiction recovery centers is down at about 50%. These highly viewed profiles are being contacted because of their in-depth knowledge of drug rehab marketing. Many are seeking how to market substance abuse treatment and are looking to find proven ways of marketing substance abuse treatment. These LinkedIn top 3 drug rehab marketing consultants have a whopping 2,500 views total every 90 days.

Madison Richards #2 Drug Rehab Marketing Agency Consultants with 15,000 addiction connections on LinkedIn.
Charles Davis Best Drug Rehab Consultants on LinkedIn.

Key Components to Look at with a Large Drug Rehab Marketing Agency

The large drug rehab marketing agencies have left a bad taste in the mouth with the addiction treatment center owners. They easily get fooled by the larger cookie cutter agencies. Treatment center owners and marketing Directors are unaware of the key components to look for in web marketing. Some of these include;

proper website structure
schema
high profile back-links
completely filled out Google My Business profiles including hidden areas
NAP, citations
on-page SEO
H-tags
ALT tags
SERP descriptions.

There are many more areas that must have a trained eye to get on page one of Google organically. Behavioral Health Network Resources encourages all business owners to better educated on the business side of our industry. Then, reevaluate all their current ancillary services providers (including their marketing agency) on a regular basis. This education process and reevaluation often times saves large amounts of revenue and generates new revenue streams. This includes your current drug rehab marketing agency.

You can check out some of the best addiction treatment ancillary services providers on our rehab vendors page. Give them a call and see if they can save you revenue on some of the services that you are using.

Don’t Get Tricked by The Appearance of Your Website

When a drug rehab marketing agency is building your most important marketing asset you need to make sure there are no holes that are sucking out your valuable marketing dollars. A website is like an iceberg, there is only 10% showing. While 10% is important, the other 90% is more important. The larger agencies are producing cookie cutter websites that aesthetically look amazing.

The agencies shock and awe the owners with the look of the website they have built for them. The fluff of amazing pictures by a beach or resort-like atmosphere is slightly important in attracting clients. However, Google spiders don’t care how pretty a website looks, unless you dress up the schema.

What Are the Common Advertising Mistakes?

There are major common mistakes made with drug rehab marketing. Any drug rehab marketing agency can and are making these critical mistakes. These allow for wasted marketing dollars and ineffective drug rehab marketing. The ultimate goals for a website are to get on page one of Google (organically and in the Google 3-pack) and generate drug rehab leads. Google doesn’t have a playbook on exactly how to achieve this difficult task.

However, there are some things that we know must be done in order not to leak valuable Google juice. Daily we see common mistakes made by a drug rehab marketing agency on websites they have built. Some of the common drug rehab SEO website development mistakes include;

Improper hierarchy
No Schema (50% of searches by 2020 being voice)
Google maps placed and coded incorrectly
Little, poor or no SEO
Poor site navigation
No HTTPS registration
Google My Business incomplete or not updated weekly
Too few citations
Poor or lack of social media presence
No testimonials
No staff Page
Poor or no blog

How to Check if a Drug Rehab Marketing Agency is Producing Any SEO?

Here are some areas you can check to see is your agency is producing results. Once you have website structure in place the next important step is search engine optimization. We look at many drug rehab marketing agency built cookie cutter websites and instantly see the SEO is often poorly done. Again Google does not provide a road map to achieve drug rehab SEO that will rank you on page one, however there are website like Alignable that have good advertising resources. Search engine optimization (SEO), especially for the small to medium sized behavioral health organizations starts with Geo-targeting their local area.

This is one of the ways to compete against the big players spending hundreds of thousands of dollars every month on drug rehab lead generation. A large drug rehab marketing agency should at least be doing the following:

Google three pack (you should be ranking in the 3 available slots on the Google maps). If you’re not currently there your drug rehab marketing agency has not performed this task well.
100’s of citations across the web. These are not high authority websites, they come from citation listing websites. Google your company and the listings will show all your show your citations. You should dominate the pages listings at least 2-5 pages deep. If you are not your drug rehab marketing agency has done a poor job.
Install the Yoast plugin on your WordPress site. Once installed pull up the pages of your website and blogs. Scroll down a little and it will tell you what needs to be done for a starting point on your SEO. You will see a lot of red lights if your drug rehab marketing agency has done a poor job with on-page SEO.

Check Your Drug Rehab Marketing Agency and Look at the Current Search Engine Optimization (Drug Rehab SEO)

It is in your best interest to personally jump into your WordPress and install the plugin. It’s critical to see if your current advertising provider has done the necessary foundation work to achieve organic rankings. It is also in your best interest to Google search your company and see how many organic listings you have.

You can also check Yext to see a list of about 50 citations and check to see how many are there and how many are correct. This only provides about 50, you need many more, This is a good starting point. However, do not pay them to fix these, as they will have control over your listings.

Best Drug Rehab Marketing Solutions

Drug rehab marketing solutions are an absolute must in your marketing mix. It generates the lowest cost per acquisition per lead of any other marketing strategy. It also increases your SEO, however, all of the above must be in place to get SEO results. Any large drug rehab marketing agency will offer social media marketing. However, are they demonstrating they can perform social media marketing with their own brand?

If they understand social media marketing, they should be using it for their business. You should see them (organically, not paid) on LinkedIn, Facebook and Twitter. After all, you are their target market. If they are not demonstrating they can reach you with social media, how can you expect them to do it for your organization?

Yes, drug and alcohol addiction treatment centers, opiate detox or sober livings target market is different than a marketing agency, However, it will at least demonstrate that they understand social media marketing. They will have to build up target market connections and followers to personal profiles and build targeted groups for you.

This is advantages to you as a treatment center owner because these will be electronic assets that your company will own. You will be able to drip your message to your targeted audience any time you want and not have to pay to reach them. These are some of the drug rehab marketing and SEO solutions they should be providing.

Drug Rehab Marketing on Social Media

A drug rehab marketing agency should already have an extensive network in the addiction treatment industry. Many that say they perform social media marketing only use paid marketing on social media. this is because organically it takes time and you must corral your target substance abuse treatment audience. We are the only drug rehab marketing agency that has done this. We have captured them with personal connections and get them in targeted groups. The social media strategy made by many drug rehab marketing agencies was a buy rehab leads strategy. They would buy mass amounts of useless Facebook business page followers.

This is especially true with Facebook’s new algorithm because they are not serving many posts from business profiles. However, they are serving posts from personal profiles and from the groups. The best organic strategy on Facebook is to get targeted friends as connections and build targeted groups.

When buying Facebook followers you get many fake followers from foreign countries. Even if your marketing agency earned the followers (which takes a long time) on Facebook they now have little value. A large drug rehab marketing agency also relies on paid social media marketing. Since it takes time to build a targeted social media audience the only option they have for drug and alcohol addiction treatment centers is paid advertising.

Facebook Paid Advertising Vs. Organic

Most drug rehab marketing agencies have only one option for social media marketing. Since they do not have your target audience connected to them and do not have them in groups, they must pay Facebook to reach them. There are many problems with this tactic including paying to reach your target audience over and over again.

Also, you have no electronic assets or corralled audience that you own when you sever your relationship with the marketing agency. It is a better business decision to get your staff trained on how to maximize social media and let them run your social media. A good drug rehab marketing agency will offer this service. This way you build and own the target audience. Behavioral Health Network Resources provides social media training. We educate our clients on how we built a social media following of 210,000 on Facebook and LinkedIn.

Learn at Addiction Conferences How to Prevent an Advertising Agency from Taking Your Money

Behavioral Health Network Resources addiction conferences educate on proven business strategies and drug rehab marketing solutions. This keeps us on the pulse with our drug rehab marketing agency. Our next event will be on LinkedIn training for outreach and sale professionals in July 2020. These events provide proven strategies you can put into place immediately and educate on what to look for in the addiction treatment marketing.

Many recovery centers hire an agency and do not know what to look for in their work. At our addiction conferences, we educate CEOs, executives, and Directors on many aspects of business and marketing. these include;

learn how to maximize LinkedIn for referrals and sales
new revenue streams
website development
drug rehab SEO
getting back links
and many other aspects of the business side of our industry

Drug Rehab Marketing Agencies Fear the Best

This article explains what to look for to avoid the cookie cutter strategy of a large drug rehab marketing agency. The large agencies have high Executive salaries. They have massive overhead and simply cannot retain the best talent in the industry. Rehab owners must be utilizing drug rehab consultants. these specialists save hundreds of thousands of dollars in the wasted marketing budget.

Having a website developer, not designer build your website is the first mistake made. The second is not investing in SEO. And the third is think social media marketing is simple. These areas are paramount in the success of organizations in our industry. You simply cannot gain access to these high-profile professionals through a large drug rehab marketing agency.

Our drug rehab marketing agency business strategy is to educate owners and operators on proven strategies. Behavioral Health Network Resources is leading the charge on educating the addiction treatment marketing industry at their addiction conferences EMP Series events. These events each feature at least 5 Executive Thought Leaders including the nation’s best business and marketing consultants. Give Charles Davis, CEO of Behavioral Health Network Resources a call at 561-235-6195 to discuss your marketing.

Addiction Treatment Center Marketing Lead Generation

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This entry was posted in Drug Rehab Lead Generation, Addiction Treatment Marketing, Drug Rehab Consultants, Drug Rehab Marketing, Drug Rehab Marketing Agencies, Drug Rehab Marketing Consultants, Drug Rehab SEO, Drug Rehab SEO, dug rehab SEO, Inpatient Addiction Treatment Center Marketing, Rehab Marketing, Website Development and SEO and tagged Addiction Treatment Center Marketing, Addiction Treatment Lead Generation, Addiction Treatment Marketing, drug and alcohol treatment center marketing, Drug Rehab Consultants, Drug Rehab Marketing, Drug Rehab Marketing Consultants, Drug Rehab SEO Techniques, inpatient rehab marketing, iop marketing, outpatient rehab marketing on June 7, 2017 by Charles Davis.

Contents

What is Addiction Treatment Center Lead Generation in 2020?

Addiction treatment center marketing lead generation strategies in 2020 is a big picture, Owners and Marketing Directors need a vision for long-term solutions. Many treatment centers are short-sighted with their drug rehab leads spend efforts. I’m not the only one that sees this in the addiction treatment and addiction sales/service markets. So much, that they don’t read, or understand their Google Analytics. Also, many do not have call tracking telling them where the call came from (Facebook, LinkedIn, Twitter, organic, paid, etc.). What articles are producing the most calls, and who made the call. You also get their contact information and much more intelligence.

Many industry experts are saying that only about 5-10% of all internet traffic is attributable to paid search. While 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.

Addiction Treatment Center Marketing Drug Rehab Leads Generation Spending Big Dollars

There are big dollars spent on addiction treatment center marketing lead generation strategies in the Addiction Treatment Industry. It takes a lot to get treatment clients and to get sales/service business. According to Forbes Magazine, 40 BILLION Dollars of revenue are generated from addiction treatment alone. If you are savvy in addiction treatment center marketing lead generation strategies, you are spending 20% of your revenue on marketing. That means there are over 8 billion dollars being spent on addiction treatment marketing in our industry. Even well-established centers, and especially new centers should have an addiction treatment center consultant guiding, and steering them away from costly mistakes.

Driving Visitors to Your Website in 2020 Equals More Treatment Calls

In 2020, drug rehabilitation centers need to get more visitors to their website. It generally takes about 10-15 treatment calls to generate one client in addiction treatment center marketing lead generation strategies. The CPA is generally $3,000-$5,000 per client depending on how you break it down. In that process, there are 100’s that have touched upon their center. The days of being happy about getting that one treatment call is gone. You need to repeatedly and continually get them back into your referral sales funnel. Also, focusing on a minimum of 4 social mediums and use keywords when linking (LinkedIn drug rehab marketing, Facebook drug rehab SEO marketing, Twitter drug rehab marketing, and YouTube) is an absolute must. However, they need an established large audience, and solid content to drive traffic (we drive 500-1000 visitors every 7-10 days) organically growing SEO is paramount. Social media is a must for any treatment center, and they need to learn how to build their own electronic assets.

Addiction Treatment Center Marketing Drug Rehab Lead Generation Strategies

Many small to medium size players have unsophisticated marketing infrastructure in place. They have an overall lack of knowledge of drug rehab marketing and an understanding of SEO. They have been somewhat successful until now in the AD WORDS sandbox and using drug rehab call centers to generate treatment calls. Google pay per click is not the answer for drug rehabilitation centers.

There are more reliable marketing strategies for substance abuse treatment. Drug rehab SEO marketing will outproduce PPC and the cost per acquisition is much less over time. However, it takes about 90 days to start seeing results. Rehab owners need a long-term plan, with a diverse marketing mix, that gives them something to show for their yearly spend on addiction treatment marketing.

With the game being restricted it is difficult to generate qualified leads. The Google restrictions and new drug rehab call centers restrictions are squeezing many substance abuse treatment centers. There marketing has completely stopped with nothing to show for their spend. Placing a solid organic model to their addiction treatment center marketing lead generation strategies mix would have played better. They would still have a steady drip of conversions, and steady Eddy SEO with an audience they own.

Content Models take time to start producing (6-9 months) and take years to put your organization in their optimum position. It takes an understanding of social media, email marketing, SEO, call tracking, Google analytics and much more. Contact one of our drug rehab marketing consultants or 561-235-6195 to make sure you have something to show for your marketing spend in the future.

Addiction Treatment Center Marketing Needs Drug Rehab Marketing and SEO Consultants

Drug Rehab marketing and SEO consultants are critical to survive extreme competition and generate treatment calls. If you are a CEO or an Executive of an addiction recovery treatment center you must have detailed substance abuse marketing plan to generate treatment calls. It is critical that drug rehabilitation center owners have a drug rehab marketing agency, drug rehab marketing consultants and a specialized SEO company performing the marketing.

These drug rehab marketing and SEO consultants will provide a healthy rehabilitation centered marketing mix to generate clients. A marketing mix is constantly changing and being modified to the ongoing changes in the market. If you don’t have one, you better get one because with the changes on the business side of our industry it has become paramount you have one in place.

Drug Rehab Marketing SEO Specialists Getting on Page One

All treatment centers should own a targeted addiction professional and individuals seeking an addiction treatment marketing audience. Building and owning a social media audience gives a lifetime value to your center that pays dividends year after year. If you haven’t, start building your center’s electric assets. Grow a targeted audience that is yours to keep. We are an addiction treatment center marketing and consulting firm.

Our team, with over 30 years combined industry experience can increase calls, traffic, and revenue. Our 90-day marketing program teaches drug rehab SEO and instantly plugs you into our direct and targeted audience on Facebook (100,000), LinkedIn (75,000), and Twitter (14,000). We run your Facebook and LinkedIn for 90-days distributing your quality content to millions. After the 90-days we teach you all the secrets, tricks, and back-doors on these mediums so you can finally have an audience that you own.

Addiction Conferences 2021 Get Linked for Addiction Professionals

6/29/21 — Riviera Beach, FL

Google Forcing Drug Rehab Marketing Legit Script Certification

Why is Behavioral Health Network Resources Good at Drug Rehab Marketing SEO?

Wasted Time and Rehab Marketing Dollars

No Short Cuts in Drug Rehab Marketing

Treatment Centers for Drug Addiction Need to Build Tribes Focused on a Rehab Target Market

Addiction Treatment Centers Google Business Page Listings are Being Hijacked

Website Drug Rehab Marketing Strategies

Building a Targeted Audience that Treatment Centers Own

Why Are Drug Rehab Marketing SEO Strategies Needed?

Just Having a Drug Rehab Blog is Not Enough

Google Analytics Rehab Marketing Practices

Call Tracking Rehab Marketing Practices

PPC Rehab Marketing Practices

Better Drug Rehab Marketing Practices on Google Means SEO

What Are Drug Rehab Marketing Citations?

Ranking on Page One of Google is Paramount

99% of Drug Rehab Marketing Doesn’t Rank on Google

Drug Rehab Marketing Citations Help Search Engine Optimization (SEO)

Capitalizing on Back-links Increases SEO

Building SEO Back-links Requires a Good Drug Rehab Marketing Agency

Drug Rehab Marketing Citations Relationship to SEO

California Drug Rehabs Need SEO

Citations Are Not a Guarantee of Page One Rankings with SEO

California CEO’s Get Proven Drug Rehab Marketing and SEO Training

Learning Drug Rehab Marketing and SEO Strategies

Deception with a Buy Rehab Leads Generation Strategy

Drug Rehab Marketing Leads Tools You Need for Advertising An Addiction Treatment Center

Using LinkedIn to Generate Drug Rehab Leads

How Effective is Your Drug Rehab Marketing Agency?

How to Get in-front of Potential Clients with Drug Rehab Leads?

Think Local with a Advertising Professional Specializing in Drug Rehab SEO

How Long Do Drug Rehab Leads Take?

Drug Rehab Leads Remember the 8 Things to Know

Education on Effective Addiction Treatment Center Marketing

What Are Addiction Treatment Center Marketing Components?

Drug Rehab Call Tracking Metrics is an Absolute Must in a Marketing Plan

The E-Harmony of Addition Treatment Center Marketing

Understanding How to Use Social Media for Drug Rehab Marketing

Addiction Treatment Social Media Marketing

6 Key Ways Addiction Treatment Center Marketing Utilizes Social Media

Learn Addiction Treatment Center Marketing Strategies

Build a Targeted Audience

Improving You’re Addiction Treatment Center Marketing Strategies

1. Drug Rehab Consultants Save Drug Rehab Marketing Budget

Drug Rehab Marketing Consultants Should be Part of the Package

Long-term Marketing Strategy Needed

Your Website Must be an Authority and Trusted by Google and Potential Clients

Drug and Alcohol Addiction Treatment Marketing Best Practices

Understanding Social Media Marketing

Boots on the Ground Addiction Treatment Center Outreach Pitfalls

2. Paid Advertising the King of Short-term Solution to a Long-Term Problem

Buy Rehab Leads is a Short-term Solution

3. Measuring the Success of Each Drug Rehab Marketing Bucket

Call Tracking Metrics an Inexpensive Absolute Must Have Tool

The Role of Addiction Conferences and Events

The Importance of Offering a Full Continuum of Care

Drug rehab Consultants Assist on the Business Side of Behavioral Health

Why Hire Drug Rehab Consultants?

What Are the Top 3 Reasons Drug Rehab Website Development Hurts Drug Rehab Marketing?

Understanding How Drug Rehab Website Development Effects Treatment Calls Lead Generation

Understanding the Value of Proper Website Development

Drug Rehab Web Marketing Outperforms All Other Marketing Combined

Website structure the #1 Ingredient for Drug Rehab SEO

1. Proper Website Structure = Poor Web Marketing Results

Website Structure 1st Step in Addiction Treatment Center Marketing

Get a Website Designed and Developed by an Experienced Drug Rehab Professional with In-depth Knowledge Beyond the Addiction Treatment Industry

2. Pay Attention to These Areas of Drug Rehab Website Structure

Schema.org (Schema) Advanced Search Tactic

Voice Search Get Ahead of other Rehabilitation Centers

Implementing Schema and Asking the Right Questions

3. Proper Website Structure gets more Google real-estate with Site-links

Top 8 Mistakes with Drug Rehab Website Development

Learn From the Top 3 Reasons Drug Rehab SEO Website Development Hurts Drug Rehab Marketing

What is Drug Rehab Marketing Agency Churn and Burn?

What Are the Top 3 Ways to Spot a Drug Rehab Marketing Agency Cookie Cutters?

What is the Advertising Agency Churn?

Why Get Educated on What a Drug Rehab Marketing Agency Provides?

What Are the Key Elements of Advertising and Drug Rehab SEO?